Untitled - Boston Design Center

JOI N N EW ENGLAND’S LARGEST
DESIGN COMM UNITY
AT B O S T ON DE S IG N C E N T E R , W E D ON ’ T
G ROW YOU R B R A N D AT
TRACK TRENDS. WE DEFINE THEM.
B O S T O N ’ S U LT I M AT E
Boston Design Center is the epicenter of design in New England,
featuring more than 350,000 square feet of home and contract
showrooms representing the best in both domestic and international
product lines. With our vibrant design community, inspiring
DE S IG N DE S T I NAT ION
• Located in Boston’s bustling
Seaport District
• 70+ showrooms featuring the
common spaces, and location in the Innovation and Design
best domestic and international
Building in Boston’s Seaport District, we’re the region’s preeminent
product lines
destination for luxury interior furnishings. Our patrons are affluent
and fashion conscious—and we offer a proven platform to bring
these customers to your door.
TRADITIONAL TRADE MEETS
T E C H N O L O G Y A N D I N N O VAT I O N .
Boston Design Center is a progressive, all-inclusive design resource
that is quickly becoming a leader in a fast-changing industry.
We’re expanding beyond the traditional design-trade-only model
to embrace technology, improve consumer access, co-locate with
related industries, and provide on-site manufacturing, event space
and innovative programming—all with one goal in mind: creating an
environment that helps you sell.
The Innovation and Design Building and its anchor, Boston Design
Center, are steadily attracting Boston’s brightest designers, skilled
makers, specialty manufacturers, and home and contract furnishings
showrooms.
• Recently renovated common
areas featuring finishes and
furniture from BDC showrooms,
seating and work tables, and
free WiFi
• Wholesale showroom suites,
small boutiques and ground
floor retail locations available
• Flexible event spaces and
innovative year-round
programming targeting both
trade and consumer audiences
• Robust marketing & advertising
program
• Dedicated designer lounge
• VIP designer loyalty program
• Concierge service to welcome
and assist customers
Join us. Visit BostonDesign.com to learn more.
• Lobby café
C O-L O C ATE WITH BOSTON’S
C R EATIVE BUSINESSES
The Boston Design Center is located in the Innovation and Design Building, a 1.4 million sq. ft. mixed-use
complex located in Boston’s bustling Seaport District. Anchoring the western end of the complex, our 350,000
sq. ft. center is the place where New England’s design community comes together.
Since assuming ownership of the center in 2013, Jamestown has begun introducing new on-site amenities to
support our showrooms and their customers. These include improved event spaces, on-site programming and
redesigned common areas that will facilitate new business and help you recruit talented employees.
BU I L D B -T O -B R E L AT ION S H I P S
Join the IDB’s expanding community of designers,
architects, makers, manufacturers, technologists
and more.
•Artaic
•Autodesk
• Niemitz Design
Group
• Backstage Hardware
•Pilot
• Baker Design Group
• Silverman Trykowski
Associates
• Blanche Field
• Boston Art
•Design
Communications Ltd.
• Elkus Manfredi
Architects
• Fort Point
Cabinetmakers
• Higher Ground Farm
• Kel & Partners
•MassChallenge
•Neoscape
• Erba Cycles
• FastCAP Systems
• Oasys Water
•ChoiceStream
• And others...
GE TTING HER E
Boston Design Center overlooks historic
NORTH
Boston Harbor. It’s five minutes from
Logan International Airport and located
NORTH
SOUTH
STATION
miles from North Station
SHUTTLE
SERVICE
TO IDB
• 2 minutes to I-90 and five minutes
to I-93
• 5-minute drive from Logan Airport
• Building shuttles to and from South
and North Stations
• 2 Zipcars on site
• Hubway bikes available on site
HA
RBO
LOGAN
INTERNATIONAL
AIRPORT
R WA L K
SU
FORT
POINT
MM
ER
CO
ICA
SE
AP
NGRESS ST
ST
ID
• Dedicated visitor parking and the
area’s lowest monthly parking rates
N
DOWNTOWN
BOSTON HARBOR
LE
• 1.2 miles from South Station and two
BEACON HILL
U TT
ID B SH
• 5 MBTA Silver Line stations on site
SHUTTLE
SERVICE
TO IDB
O
T R A N S P ORTAT ION
NORTH
END
ST
highways.
EAST BOSTON
NORTH
STATION
BO
CAMBRIDGE
at the nexus of two major interstate
B
SH
UT
OR
TB
LV
D
PAVILION
TL
E
DRYDOCK AVE
SOUTH
CONVENTION
CENTER
BOSTON DESIGN CENTER
AT T H E I N N OVAT I O N A N D D E S I G N B U I L D I N G
SOUTH
BOSTON
R E DEFI N I NG THE
MODER N DESIGN
C E NT ER EN VI RONM ENT
Our
premier
home
furnishing
showrooms
are
complemented by our inspiring common areas which
are steeped in New England tradition featuring classic
materials juxtaposed with bold patterns. Our recent $13
million interior renovation marks the first major update
to Boston Design Center since it opened its doors in 1985
and represents a bold new vision for a modern design
center.
AN EXCEPTIONAL MARKETPLACE
Boston Design Center’s recently renovated second floor
will soon house a high-end antiques market, boutique
showroom spaces, a bookstore devoted to design and
architecture, seasonal market events and pop-up dining
experiences. Boutique spaces feature 14-foot ceilings
and are surrounded by floor to ceiling windows offering
spectacular views of the Boston waterfront and city
skyline.
M ARKET STALLS
Market Stalls at Boston Design Center is a brand new
marketplace that embodies the shift of this once designtrade-only building into a progressive, all-inclusive
design resource. The recently renovated second floor
west wing will soon house a 10,000 square foot boutiquestyle market featuring high-quality antiques sourced
from around the globe. Dedicated space is reserved
for individual dealers representing an eclectic mix of
period furniture, lighting, and art from the 17th to 20th
centuries appealing to interior designers, architects, and
design enthusiasts. In addition to the dealers located in
the Market Stalls, Boston Design Center is also home to
several other antique showrooms located throughout the
building.
For more information, please email
[email protected].
ATTEN T ION-GETTING AMENITIE S
Imagine: a beautiful space to showcase your products. Robust marketing that creates awareness, interest, and
sales. A community of like-minded brands and businesses. And a hub of inspired amenity retailers, from a
coffee shop to a bike storage kiosk, that are here to serve our showrooms, their employees and their customers.
It all comes together here.
S P E N D T H E D AY I N O U R D E D I C AT E D D E S I G N E R L O U N G E
BDC’s Designer Lounge is a private space for designers to use for quiet work, meetings, and even small events.
Designers and their clients may purchase a membership or day pass to access this WiFi-enabled club, which
offers work stations, seating, dining areas with catering capabilities, and two conference rooms that are
available by appointment.
DESIGNER ON CALL
We make it easy for consumers to find your products. Our Designer
OPENING SUMMER 2015:
THE PROMENADE
On Call referral service connects prospective clients with a vetted
Jamestown is excited to unveil our
group of interior design professionals and all of the exclusive brands
ground floor Promenade at the
and products available at BDC.
Innovation and Design Building:
R E WA R D YO U R B E S T C U S T O M E R S
BDC offers a VIP Designer Program that puts our most loyal
customers front and center and gives them preferential marketing
consideration. We’re frequently asked to recommend designers
for media opportunities, and highlighting our VIPs is our way of
thanking their loyal patronage of Boston Design Center showrooms.
EVENT SPACE FOR THE INDUSTRY
Host your next tenant meeting, expert panel discussion, designer
presentation, or social gathering in our recently renovated
Seminar Room. Located on the 5th floor of the BDC, the room can
accommodate up to 300 guests.
• Enhanced pedestrian
streetscape with communal
seating and gathering places
• Regular exhibitions and
programming
• Coffee bar, food purveyors,
sundry shop, florist and more
• Ground floor suites reoriented
to face the Promenade for
greater visibility and consumer
accessibility
DISTI NC T I V E BRANDING AND EVENT S
BE TOP OF MIND FOR THE WHO’S WHO OF DESIGN
Visitors to Boston Design Center include interior designers, architects, and affluent homeowners with an
interest in high-end products. But foot traffic is not the only way we help you connect; Boston Design Center’s
creative and marketing team helps you achieve the widest reach by establishing a timeless, unified brand and
experience for the Boston Design Center. Our team implements BDC’s distinctive brand identity through the
creation of compelling collateral, production of innovative event programming, and execution of targeted
communication strategies.
In addition to developing its own programming and placemaking strategies, Boston Design Center’s creative
team consistently monitors the world’s most forward thinking industries - from retail and hospitality to art and
design - to gather inspiration for BDC. By taking cues from some of the brightest minds in the business and
combining them with Boston Design Center’s long legacy of design thought leadership, we are able to provide
a consistently fresh and inspiring experience for visitors and customers.
M E E T, M I NG L E , A N D S E L L MOR E W I T H C U R AT E D E V E N T S
We’re excited by opportunities that bring like-minded design professionals and design enthusiasts together.
We host regular events and exhibitions, partner with local organizations to activate underused spaces, and
design our own programming, such as our lecture series, semiannual Sample Sales, Spring Showcase and our
annual capstone event, Boston Design Market. Together, our 2014 event programming attracted more than
2,000 visitors to BDC — including interior designers, architects, consumers, tastemakers, and the media.
I NC R EASE YOUR RE ACH
ID BOSTON MAGAZINE
REINFORCE YOUR MARKET
POSITION
ID Boston is the magazine of the Boston Design
Center that focuses on design, style, culture and
cuisine. The Boston Design Center’s audience is
comprised of designers and design enthusiasts
with an interest in high-end products. Our top
brand engagers are affluent and fashion conscious,
with an eye for wine, food, art, and culture. Our
readership spans from Boston to New York and
enjoys international travel. ID Boston is produced
on a quarterly basis to promote thought leadership
in the industry. Currently the magazine reaches
over 10,000 designers through digital and print
distribution. We offer advertising to all of our
showrooms at a discounted rate and encourage
showrooms to submit content ideas and product
announcements to our editorial team.
• The BDC has a local PR firm on retainer to
support our showrooms and design center news.
• The BDC website receives more than 100,000
page views a month, resulting in nearly 1.5
million page views per year. Visitors to the site
can view the latest events and news and can
browse showrooms and product lines before
visiting.
• B DC has its own dedicated storefront on
the Dering Hall website. Dering Hall is an
innovative online marketplace that offers access
to exclusive design products and portfolios.
• The BDC executes a sophisticated and
coordinated social media outreach program
over Facebook, Twitter, Pinterest, Eventbrite,
Vimeo, and FourSquare. We have nearly 10,000
followers on all of our networks combined.
BROADE N YOUR
CUSTOM ER BASE
As the home furnishings industry evolves, we’ll continue
to showcase our established to-the-trade showrooms and
we’ll also open our ground floor to showrooms that reach
both trade professionals and end consumers.
Envision Boston Design Center as a front-end portal that
connects design professionals, clients, trade and retail
showrooms, and skilled craftspeople, giving the Design
Center—and your brand—a competitive edge.
INSPIRE AND ENGAGE WITH
THE END CONSUMER
Boston Design Center is pleased to introduce new first
and second floor retail zones featuring showrooms that
sell directly to the end consumer in addition to the design
trade, expanding the center’s reach and visibility.
Get started!
To learn more about Boston Design Center and available
showroom spaces, please call 212.652.2142, email Leasing@
BostonDesign.com, or visit BostonDesign.com.
WESTSIDE PROVISIONS DISTRICT
BOSTON DESIGN CENTER
CADY’S ALLEY
NEWBURY COLLECTION
MEET JAM ESTOWN
Jamestown acquired Boston Design Center in 2013 and assumed management of the building in 2014.
Founded in 1983 with headquarters in Atlanta, GA and Cologne, Germany, and offices in Boston, MA;
New York, NY; San Francisco, CA; and Washington, DC, Jamestown is a leader in acquisitions and value
added management. For more than 30 years, Jamestown has generated approximately $9 billion in strategic
investments, and the firm currently owns several prominent assets, including Chelsea Market and One Times
Square in New York City, Ponce City Market and Westside Provisions District in Atlanta, GA, the Georgetown
Renaissance Portfolio and Cady’s Alley in Washington DC and the Newbury Collection portfolio, located in the
heart of Boston’s historic Back Bay district.
Jamestown is more than a traditional real estate private equity firm focused on allocating capital. Rather,
Jamestown is a full service, vertically-integrated real estate operating platform with a multi-disciplinary team
of professionals in acquisitions, capital markets, construction and development, leasing, design, marketing,
property management, asset management, sustainability, risk management, and portfolio management. The
Jamestown team collaborates from acquisition through disposition to maximize opportunities and cultivate a
unique sense of place in the communities in which it works.
With Jamestown’s thoughtful stewardship and plans for revitalization, Boston Design Center at the Innovation
and Design Building is poised to impact global trends and become an unparalleled industry model.
F O R L E A S I N G I N Q U I R I E S , C O N TAC T :
K E L LY LO C K B E R G
B OS TO N D E S I G N C E N T E R
Jones Lang LaSalle
617.531.4159
[email protected]
ONE DESIGN CENTER PLACE
B OS TO N , M A 02 2 1 0
B O S TO N D E S I G N .C O M