- (IE) Singapore

Transcription

- (IE) Singapore

CONTENTS
Introduction
02
Frozen Favourites
08
Food Services
54
Hearty Staples
72
Instant Refreshment
98
Instant Sizzle
108
Quick Fix
146
Glossary
168
Long famed for its outstanding
culinary heritage and worldclass manufacturing standards,
Singapore inspires good food.
Introduction
photo courtesy of the Singapore Tourism Board
04
World’s
Favourite
Kitchen
The good news for food lovers and
The mere mention of the island nation
businesses seeking unique offerings is
conjures images of feasting tables
these world-famous Singaporean dishes
groaning with mouthwatering satay,
and so many more popular favourites
steaming bowls of spicy laksa, prawn
are now just as easy to create wherever
noodles, Hainanese chicken rice, char
you are, thanks to the excellent
kway teow and endless sweet treats.
Singapore-based food manufacturers
you are about to be introduced to.
05
Time-honoured heartware
Since its beginnings as a busy trading port,
you get one of the most unique and vibrant kitchens
Singapore has been at the exciting crossroads of
in the world, serving up dishes with rock-star status
new influences from products to the people it’s
well beyond its own shores. Passion, instinct and
attracted. As a result, Singapore always had first
know-how – these are the vital ingredients that make
dibs on the latest spices, grains and all kinds of
Singapore food so outstanding, and drive it to new
fresh and dried produce. Mix this with the colourful
levels of perfection.
recipes and distinct cooking techniques of its people
from Chinese, Malays, Indians to Eurasians, and
International Enterprise Singapore
International Enterprise (IE) Singapore is the
Renowned worldwide for their dedication to quality
government agency driving Singapore’s external
and innovation, Singapore-based companies make
economy. We spearhead the overseas growth
ideal business partners. With our global network
of Singapore-based companies and promote
in over 35 locations spanning many developed
international trade.
and emerging markets, we connect businesses
with relevant Singapore-based companies for their
Trade has always been the backbone of Singapore’s
business expansion by:
economy. In addition to promoting export of goods
• helping to identify and cultivate relationships with
and services, IE Singapore also attracts global
Singapore-based partners that have a pan-Asian or
commodities traders to establish their global or
global presence
Asian home base in Singapore. Today, Singapore is
a thriving trading hub with a complete ecosystem
• keeping companies abreast of the latest business
trends and opportunities in Asia
for the energy, agri-commodities and metals &
minerals trading clusters.
06
Visit www.iesingapore.com for more information.
World’s Favourite Kitchen
Record-proven hardware
Food is simply part of Singapore’s DNA. So is
companies innovate with state-of-the-art production
manufacturing and the spirit of competition to
and packaging techniques to ensure freshness
be the best in the world. From producing high
and flavour are always at their optimum. Stringent
quality ingredients to ready-made spice pastes and
quality and safety accreditations also guarantee
sauces, convenience meals and instant beverages,
consumers peace of mind knowing they are buying
Singapore’s food industry relies not only on
a product they and their families can trust. And with
knowledge-based heartware, but technology-centred
one of the most efficient logistics capabilities in the
hardware. Armed with tried and tested products
world, Singapore ensures that you get what you
with authentic flavours that can be easily exported
want – on time and on budget.
and tailored for different markets, Singapore’s food
Tasty Singapore
Tasty Singapore is an initiative by IE Singapore to offer a collective brand identity for Singapore’s food
companies venturing overseas. Representing a diverse mix of cultural traditions, innovativeness in product
development and dynamism of food influences and tastes, Tasty Singapore is proud to bring the best of
Singapore’s culinary successes to the global feasting table.
One platform, one promise
The best of Singapore’s food culture
Tasty Singapore promises – and delivers – a high
In the pages that follow, we’re delighted to introduce
level of confidence and trust in food produced by
you to Singapore’s leading food companies. Each has
Singapore-based companies. Our strict adherence to
already initiated successful branding and marketing
tried and tested manufacturing processes and food
strategies for its company and products, and is
preparation and packaging techniques emphasise
leveraging the Tasty Singapore brand to enhance its
the highest quality standards and reliability the world
global exposure. Whether they are processed food
has come to expect of Singapore.
manufacturers or restaurant service providers, all
these companies have one thing in common – an
internationally competitive offering combining the
best of taste and modern technology.
07
With Asian food becoming more
and more popular all over the
world, consumers everywhere will
appreciate the convenience of ready
meals from Asia that freeze well and
taste even better. From tempting
desserts like golden sesame balls to
fresh frozen dim sum and yummy
fish cakes, “Singapore-made”
means one thing – trustworthy.
Frozen
Favourites
Frozen Favourites
Chun Cheng Fishery
Serving up the freshest catch of the day
Chun Cheng Fishery (CCF) Enterprise is one of Singapore’s
leading processors, exporters and distributors for frozen
seafood worldwide.
In an industry that relies on mass production and advanced
manufacturing processes, CCF holds to one true belief –
harvesting the freshest produce from the seas right into
your kitchens.
Core Business
Specialises in the supply,
processing, distribution,
marketing and cold storage of
frozen seafood products
Key Strengths
• Freshness from catch
to market
• Robust supply chain
• Customised processing
Company Contact Details
Chun Cheng Fishery
Enterprise Pte Ltd
No. 1 Second Chin Bee Road,
Singapore 618768
Tel: (+65) 6266 6566
Fax: (+65) 6266 6966
Web: www.chuncheng.com
Email: [email protected]
11
Business you can trust
To achieve the best ocean-fresh quality seafood, it must be frozen once it
leaves the water. Bringing the freshest seafood to market is all about timing,
temperature and hygiene. CCF accomplishes this through its advanced
processing technology and wide network of suppliers.
12
Frozen Favourites
Innovation you can tap
Supported by well-equipped factory facilities and an
experienced procurement team, CCF’s innovative
supply chain management ensures the freshest
produce, from the moment they are caught to the
time they reach the market.
Freshness you can taste
CCF has always stood out for quality frozen seafood
produce both in Singapore and international markets.
Its signature brand, Silversea, is a prime example
of wholesome goodness in every bite, bringing the
freshest and best selection of oceanic produce to
dining tables around the world.
Quality you can test
The dedication to freshness has led CCF to make
great strides in both its processing capacity and
capabilities, supported by its 60,000 square feet
processing facility in Singapore and its wholly
owned subsidiary. With strict food hygiene and
sanitation standards, and stringent quality control,
this homegrown company has garnered laudable
local recognition as well as international accolades.
Signature Products
Export Markets
Brand: Silversea
Brazil, Egypt, Europe, Japan,
• Ahi Tuna Steak
South Korea, the US, the UK,
• Sword Fish Steak
Turkey, United Arab Emirates
Certification / Awards
• FSNS ISO 22000 Certified
Potential
Business Partners
• FSSC 22000 Certified
• Ethnic supermarkets
• GMP Certified
• Mainstream supermarkets
• HACCP Certified
• Singapore SME 500
• Singapore Enterprise
50 Award
13
Frozen Favourites
Ha Li Fa
Have a ball of a time!
Deep-fried, grilled, dipped in delicious sauces
or simply swimming in a bowl of steaming
soup – these are just some ways to enjoy the
humble fish ball, which holds a special place in
Asian cuisine. Ha Li Fa Pte Ltd stays true to the
simplicity and wholesomeness of this hearty
Asian favourite, with its signature BoBo brand
fish balls while leveraging advanced technology
to deliver healthier and tastier bites.
Core Business
Key Strengths
• Manufacturer and
• Varied and customised
distributor of Halal,
high quality and varied
food products
• Provider of OEM services
to overseas markets.
food series to match
customer’s tastes
• Reputable quality of food
products
• Sound manufacturing
capabilities
Ha Li Fa Pte Ltd
257 Pandan Loop
Singapore 128434
Tel: (+65) 6773 6209
Fax: (+65) 6774 2010
Web: www.halifa-bobo.com
facebook.com/bobofishball
15
Trusted and time-tested
taste; it’s well-known for its freshness and quality
As a trusted brand spanning many decades, Ha Li
too. Whether it’s a family affair or get-together with
Fa thrives on its consumers continued loyalty and
close friends, BoBo’s light-hearted flavours are the
trust. Boasting a well-developed logistics network
perfect complement for any occasion.
and production processes, Ha Li Fa has gained a
firm foothold in local and international markets.
Engineering a healthier and tastier family favourite
The company takes strict measures in ensuring the
Supplementing the BoBo brand, Ha Li Fa has
quality of its frozen food products is consistent and
launched an even healthier range of fish balls and
never compromised.
fish cakes under the Sakura range. Using advanced
Japanese lactobacillus technology and manufacturing
“Everyday’s a Celebration”
processes, Sakura products are low-salt, MSG-free,
With BoBo's brand tagline "Everyday's a Celebration",
and full of flavour. This makes them perfect snacks
Ha Li Fa believes in celebrating great moments with
for the health-conscious. With its soup, fishcake,
tantalising food. Using only the highest grade of
deep fried, chicken and beef series, BoBo is
threadfin bream and yellowtail fish in its products,
dedicated to please every palate.
the BoBo brand is not only known for its delectable
16
Frozen Favourites
"Ready to eat sausages"
Cut cooking preparation time to none. When you’re
hungry and barely have enough time to spare to
prepare your meal, let BoBo ready to eat sausages
instantly satiate your meaty dish cravings. Just grab
one, twist and pull the packaging, push the sausage
out and indulge. BoBo ready to eat sausages are
made of 100% real chicken meat, making it a
very good and easy source of protein. Extremely
convenient, this newest product innovation by Ha
Li Fa doesn’t require cooking or refrigeration and
can be safely stored at room temperature. It can be
enjoyed on its own or even with rice, crackers or
toast. Available in two varieties: chicken and black
pepper chicken.
Excellent capabilities, optimum quality
Ha Li Fa management personally oversees the operations of its manufacturing
facility. Its stringent control over hygiene standards granted them HACCP and
ISO 9001 certifications. Ha Li Fa’s manufacturing facility is holistic in its control
over all production processes. This ensures optimum standards in product
quality, hygiene and safety for workers. Alongside its quest for excellence, Ha
Li Fa has also gone beyond Singapore’s shores with its Original Equipment
Manufacturer (OEM) services. Ha Li Fa also takes prides in its dedicated delivery
staff, which exemplifies how service is an important cornerstone of a brand.
Signature Products
Export Markets
Brand: BoBo
• Best Of The Best Parents
Australia, China, Dubai, Japan,
Potential
Business Partners
Myanmar, Malaysia, the
• Distributors with drive,
• Premium white fish ball
World Award
• Chicken cheese meatball
• ISO 9001 Certified
• Medium large premium
• HACCP Certified
to manage long-term
• Halal Certified
customer relationships
fish cake
• Chicken cheese sausage
Philippines, Thailand, Vietnam
initiative and ability
• “Healthier Choice”
• Ready to eat sausages
17
Frozen Favourites
Jumain Sataysfaction
Sataysfying tastebuds
For years, Jumain Sataysfaction Pte Ltd has
worked to deliver delicious and authentic satay
(traditional grilled skewered meat) to the public.
With numerous award-winning products under its
versatile Asli brand, innovation and growth have
been the cornerstone of its repertoire of offerings.
Core Business
Leading manufacturer and
supplier of satay in Singapore
Key Strengths
• Experienced and trusted
brand
• Pioneering innovation in
inventing new, original
products
• First satay manufacturer
in Singapore to receive
HACCP certification
• Private labels
Jumain Sataysfaction Pte Ltd
121 Defu Lane 10 #02-01
Singapore 539231
Tel: (+65) 6245 7885
Fax: (+65) 6245 0885
Web: www.sataysfaction.com
19
Reinventing the best of traditional cuisine
The spirit of entrepreneurship has always coursed through Jumain Sataysfaction.
The company, which prides itself for its varied offerings such as the instant
pan-fried Satay Goreng and the microwaveable Tender Satay, always finds ways
to invent new quality products. Thus, it has mastered the delicate technique of
retaining the authenticity of traditional Malay cuisine. Truly, Jumain Sataysfaction
lives up to its slogan, “Satay to satisfy every taste.”
Keeping the original essence of satay
Jumain Sataysfaction upholds its commitment to the taste of its satay. Recipes
are bound by tradition and the use of fresh ingredients is a must. Asli satay is
noted for having no MSG, preservatives, fillers or food colouring, and has been
declared the “Healthier Choice”.
Unwavering dedication to quality and hygiene
From its modest beginnings in 1910 to the multimillion dollar business it is today,
Jumain Sataysfaction has led the way for satay vendors; it became the first to attain
HACCP certification in 2002. Food processing is automated along with food safety
assurance policies. Hygienic practices have been incorporated into the company’s
fibre as well – proof of its dedication to the highest of food safety standards.
Convenience and expansion
Jumain Sataysfaction has made strides in nationwide distribution of its products.
Retail and frozen packs are available in major supermarkets and deli outlets. In
addition, customers can find their products in local food stalls, hotels, restaurants,
caterers, pubs and country clubs. It has now bottled its famous satay marinade
sauce for greater convenience to consumers. With ambitions of being the world’s
premier brand for satay, the company is now eyeing an expansion into Saudi
Arabia.
20
Frozen Favourites
Signature Products
Export Markets
• Jumain Meat Satay
Asia, Canada and United Arab
• Asli Vegetarian Satay
Emirates
Potential
Business Partners
• HACCP Certified
• Food Distributors
• Supermarkets
• Spirit of Enterprise Award
• Hypermarkets
• Singapore Institute of Food
Science and Technology
(SIFST), Innovation Award
• International Union of Food
(IUFoST) Winners of
Product and/or Process
Innovation Award - Jumain
Sataysfaction with 'Asli
Microwaveable Tender
Chicken Satay
Frozen Favourites
Kong Guan Dumpling (Pau)
Oriental delicacies for all
Creating that perfect pau (steamed bun) and dumpling
requires vigorous research and development, a keen eye
for consumer preferences, and passion – qualities that
Kong Guan embodies. Never losing sight of its vision,
Kong Guan ensures the best and finest quality of Oriental
delicacies meets the taste buds of consumers worldwide.
Core Business
Key Strengths
Manufacturer and distributor
• Wide range of quality and
of traditional Chinese buns
healthier products with
and dim sum
Halal versions
• Development and
customisation of products
and flavours to suit
changing tastes
• Great and quality
manufacturing processes
and equipment
Kong Guan Dumpling / Pau
Manufacturer Pte Ltd
8, Woodlands Link
Kong Guan Industrial Building
Singapore 738738
Tel: (+65) 6776 6688
Fax: (+65) 6257 0220
Web: www.kongguan.com.sg
Well-established and thriving
Halal traditional Chinese delicacy for Muslims
Boasting a million-dollar factory with a production
Extending beyond its usual clientele, Kong Guan has
capability of 100,000 paus daily, Kong Guan
set up KG Food Pte Ltd to allow members of the
Dumpling / Pau Manufacturer Pte Ltd has
muslim community to satisfy their pau and dim sum
established a strong national and global presence.
craving. The move has not only benefited the local
In Singapore, more than 1,000 retail outlets and
Muslim community, but has allowed the company
supermarkets carry its products. It has also recently
to penetrate overseas Muslim demographics in
exported to markets like Indonesia, Australia, the
Malaysia, Indonesia, and even all the way to the
Netherlands, Switzerland and South Africa.
Middle East.
Great machinery for best quality
Convenience at consumers’ fingertips
Kong Guan’s $15 million manufacturing factory,
Kong Guan‘s innovative line of paus can be easily
which covers some 100,000 square feet, boasts
heated up in a microwave oven without losing its
systematic process flows and state-of-the-art
moisture. This is made possible by the Moisture
automation equipment. The company is also the
Retention System which comprises advanced
first pau manufacturer to achieve ISO 9001:2008
packing technology and proprietary recipes that
and HACCP certifications, leading the pack in mass
keep paus moist, soft and springy.
production techniques within this specific field. With
that, consumers can expect consistency with every
Officially launched in 2004 at SIAL Paris, its
product purchased.
microwave-ready product range was selected to be
featured among other SIAL 2004 Innovations.
Varied options for different tastes
Kong Guan offers traditional Oriental food products
in fresh, frozen and microwavable forms. Its chicken
and vegetable gyozas can also be cooked in a variety
of ways, including deep-frying, pan-frying, steaming
and boiling.
24
Frozen Favourites
Signature Products
• Chinese buns
• Dim sum
• Microwavable Chinese buns
• Gyozas
• HACCP Certified
• Singapore Brand Award
• Asia Pacific Brand
• "Healthier Choice"
Export Markets
Australia, Indonesia,
the Netherlands, Switzerland
and South Africa
Frozen Favourites
Leo Satay
Featuring the best of Singaporean satay
Leo Satay Foodstuff Manufacture is an established name
among local satay operators. It has won the hearts of many
consumers through its commitment to preserve quality,
service and taste over the years. Having received rave
reviews locally, the company also observes the highest
food safety standards. Now, it is determined to achieve
regional recognition for its brand in the near future.
Core Business
Key Strengths
Manufacturer, distributor and
exporter of satay
brand
• Quality, taste and service
Leo Satay Foodstuff
Manufacture
Blk 3017 Bedok North
Street 5 #02-22
Gourmet East Kitchen
Singapore 486121
Tel: (+65) 6443 2869
Fax: (+65) 6441 8980
Web: www.leosatay.com.sg
27
Making a healthier choice
Quality, taste and excellent service - these key contributing factors have shaped
Leo Satay into what it is today. Moreover, its selection of satay and gravy
has won approval from Singapore’s Health Promotion Board and is now sold
nationwide as a “Healthier Choice” product. The company now envisions a future
where it will act as the go-to stop for satay in overseas markets.
Reputation for taste
“Juicy and tasty”- these are some of the qualities customers have associated
with Leo Satay. The company has relied on that reputation since its revamp in
1996. Its offerings of satay have diversified as well. With such stature in the
satay circle, Leo Satay is definitely one brand that qualifies to be an ambassador
of satay in foreign markets.
A taste for freshness
Leo Satay has stayed above the competition by ensuring its products reach
customers at optimal standards. To do this, a unique supply chain has been
created to ensure its products retain their freshness before it gets distributed to
food caterers, hotels, restaurants, fast food chains, food courts and food centres.
Its retail ready-to-eat packs are also easily found in supermarket chains across
the island.
28
Frozen Favourites
Quality and excellence
Leo Satay’s reputation for maintaining the highest level of food safety has
come about by adhering HACCP’s hygiene standards. Strict compliance and
earnest quality control have earned Leo Satay HACCP certification for its entire
range of satay and gravy.
Signature Products
Export Markets
• Pork, chicken, beef and
• HACCP Certified
China, Hong Kong, Indonesia
Potential
Business Partners
and the Middle East
Committed distributors
mutton satay
• Satay sauce
• Yakitori
in China and the Middle East
Frozen Favourites
Seawaves
Seawaves makes a big splash
Who would have guessed a Singapore
company that pioneered cuttlefish
balls would win the hearts of so many
valued customers worldwide? With
a customer-oriented approach and a
hunger to strive for exceptional quality
and service, Seawaves Frozen Food Pte
Ltd is blazing the trail, one cuttlefish ball
at a time.
Core Business
Key Strengths
Manufacturer and distributor
• Garnered strong market
of high quality frozen
share
food products locally and
• Local and global recognition
internationally
• Leading food manufacturer
Seawaves Frozen Food Pte Ltd
206 Pandan Loop
Singapore 128397
Tel: (+65) 6265 8883
Fax: (+65) 6268 1368
Web: www.seawaves.com.sg
31
From humble beginnings to success
Starting off as a small distribution company with only
ten staff, Seawaves has grown exponentially ever
since. With a strong market share and loyal customer
base, Seawaves credits its success to its set of core
values – passion, teamwork, and quality.
Placing value on customers
Seawaves places the welfare of its customers at the
forefront of its business. With only best ingredients
and only the best production processes can bring out
the maximum potential of each flavourful product.
The production and consumption safety standards
are also kept in mind; customers can take comfort in
the fact that the company has achieved HACCP and
ISO 22000 certifications.
Thriving on all-star products
Proactively seeking out and satisfying changing
consumer preferences, Seawaves has produced new
fusion foods such as prawn balls, cheese-infused
cuttlefish balls, Korean dumplings, samosas and spring
rolls. These tantalising products will soon follow the
footsteps of Seawaves’ classic Cuttlefish Balls, which
is an all-time favourite product among Singaporeans.
Great variety for all
When it comes to variety, Seawaves offers the best
for every palate. Its popular frozen finger foods
include cuttlefish balls, Korean dumplings, seafood
and vegetable rolls, curry samosas, French fries,
potato wedges and onion rings. It has also started
distributing a good selection of frozen meats and
seafood products. With such a wide spread of
offerings, it is no wonder Seawaves has endured
the passage of time to remain a local favourite.
32
Frozen Favourites
Signature Products
Export Markets
• Cuttlefish ball
Numerous international
Potential
Business Partners
• Prawn ball
• HACCP Certified
markets
• New Zealand and the US
• Mexico baby abalone
• AVA Grade “A” Certified
• Mexico abalone
• Korean dumpling
factory
• Partners offering wider
product range
Frozen Favourites
Siang Poh Wang Food
Preserving traditional culture with innovation
In this ever-changing snack industry, Siang Poh Wang
Food Industries Pte Ltd has managed to preserve
tradition while innovatively meeting consumer
demands. This perfect combination has given birth
to products that have bucked trends and pleased
customers worldwide.
Core Business
Key Strengths
Innovating and supplying
• Offering innovative food
marketable food products
products with distinct
for local and worldwide
consumption
customer appeal
• Both local and international
success and recognition
Siang Poh Wang
Food Industries Pte Ltd
7 Fan Yoong Road
Singapore 629785
Tel: (+65) 6266 1156
Fax: (+65) 6266 3359
Web: www.beeglobe.com.sg
An internationally recognised brand
Established in 1999, Siang Poh Wang has built a
marketing network with over 800 touch points.
Understanding that branding is important to thrive
commercially, Bee Globe, a traditional snack
products brand, was conceived.
The Bee Globe brand has been an integral part of
its business thus far. From Chinese snacks such as
assorted mini buns, mantou, peach and lotus leaf
buns, festive and Japanese delights, Bee Globe
works diligently to promote traditional Asian food
worldwide. To date, Bee Globe products have been
taken to market in Indonesia, Hong Kong, Macau,
China, Canada, the Netherlands and Australia.
Adapting with novelty and variety
In the spirit of reinventing traditional food products,
Siang Poh Wang successfully launched Bee Globe’s
pau (steamed bun) and nian gao (traditional Chinese
New Year cake). A new bite-sized pau with varied
colours and fillings – vegetarian, Halal and healthier
versions – has also been introduced with younger
more health-conscious consumers in mind.
Insights that spell out international success
Riding on the popularity of prosperity symbols among
the Chinese, Bee Globe packaged its nian gao in the
shape of a gold ingot. This innovative packaging was
so popular that it was sold out immediately upon
its first launch. To export its products overseas, Bee
Globe extended the shelf lives of its products. Today,
Bee Globe's nian gao is sold internationally, with rave
reviews from all over the world.
36
Frozen Favourites
Product expansion of “Take Home Chef-Quality” Chinese Cuisine
After successfully acquiring the King Ocean brand, Siang Poh Wang started
to delve into the processing of seafood’s four heavenly kings: abalone, sea
cucumber, shark’s fin and fish maw. This move has seen Siang Poh Wang
introduce instant and ready-to-eat products to target mass consumers, and
promoting its “Take Home Chef-Quality” proposition.
Signature Products
Export Markets
Brands: Bee Globe, King Ocean
• Food Product Concept
China, India, Indonesia and
Potential
Business Partners
Russia
• Importers
• Buns
Competition - Most Popular
• Glutinous rice ball
Award for Japanese mochi
• Japanese mochi
• HACCP Certified
• Shark’s fin soup
• Halal Certified
• Distributors
• Agents
(SIFST), Food Product
Innovation Award Finalist
37
Frozen Favourites
Sin Mui Heng Food
Heart-warming dim sum
Sin Mui Heng Food Industries Pte Ltd
has always pushed the boundaries of its
success - not only in influencing market
trends, but creating new markets for its
delicious traditional and contemporary
dim sum. With over 300 varieties of
dim sum, which include authentically
popular Halal range and an all-vegetarian
range, you can be assured that there’s
something to suit every consumer’s
Core Business
Key Strengths
discerning palate. The finest and freshest
Key manufacturer of quality
• An established brand
dim sum
ingredients keep Sin Mui Heng’s
customers coming back for more.
and dedicated family-run
business since 1961
• Unique range of traditional,
‘Halal’, and vegetarian Dim
Sum including "Healthier
Choice" options
• Excellent technological
competencies
• Diverse customer base
– from supermarkets to
hotels and caterers
Sin Mui Heng
Food Industries Pte Ltd
3017 Bedok North
Street 5 #05-06
Singapore 486121
Tel: (+65) 6442 7677
Fax: (+65) 6442 7577
Web: www.smhfood.com
39
Best-selling business philosophy
Enjoyment in every bite
From its fresh-meats origins, Sin Mui Heng started
Offering great choices through innovation, Sin Mui
making delicious paus (steamed buns) and has not
Heng boasts an extensive selection of mouth-
looked back since. Armed with the philosophy for
watering dim sum across its three brands, Sin Mui
making good dim sum - perseverance, diligence, keen
Heng, SMH and Chopsticks Paradise. Apart from
foresight and willingness to invest in the future —
supplying to supermarkets, they also supply to hotels
these values, coupled with professional management
and caterers locally and across the world. Its world-
of operations, marketing, branding and finances, have
class dim sum has been enjoyed by everyone from
steered the company to where it is today.
First Class airline passengers, to attendees of the
2006 Asian Games in Doha, Qatar.
Dedication in every bite
Way before anyone in Southeast Asia thought
Goodness in every bite
of automating dim sum production in the 1970s,
The next time you take a bite of a Sin Mui Heng
Sin Mui Heng invested heavily in perfecting
pau, you can be assured that it is more than good
the mass production of frozen and chilled dim sum
ingredients that went into the making of every pau.
while retaining its freshness, taste and nutritional
Every bite contains years of experience, dedication
value. This family business became the first
and tradition. Furthermore, 90% of Sin Mui Heng’s
dim sum maker in Singapore to be awarded the
dim sum is made in its Halal certified factories with
ISO 9001 certification. It uses no preservatives,
the highest of standards, allowing the food to speak
relying on blast chilling and blast freezing to seal
for itself.
in the goodness of authentic dim sum.
40
Frozen Favourites
Signature Products
Export Markets
Brands: Sin Mui Heng, SMH
Australia, Bahrain, Barbados,
& Chopsticks Paradise
• HACCP Certified
Brunei, Cambodia, Dubai,
• Frozen and chilled
• Halal Certified
Egypt, Indonesia, Malaysia,
traditional dim sum
Maldives, Mauritius and Qatar
Frozen Favourites
Singapore Food Industries
An industry giant
No one has the food industry covered like Singapore
Food Industries (SFI), a SATS Group Company. From
food preparation, manufacturing and processing to food
distribution, SFI is a true giant and the only truly integrated
food corporation around.
Core Business
Food Catering, Food
Manufacturing & Processing,
Food Distribution and Abattoir
and Hog Auction
Key Strengths
• Strong portfolio of reputable
brands
• Excellent product
development and innovation
• Vast distribution networks
Singapore Food Industries Pte Ltd
A SATS Group Company
234 Pandan Loop
Singapore 128422
Tel: (+65) 6778 4466
Fax: (+65) 6778 4238
Web: www.sats.com.sg
43
An industry expert
Going beyond its core business of food preparation, manufacturing,
processing and distribution, SFI is also involved in abattoir and hog
auction services. Being a SATS Group Company and having over 30 years
of experience, it has successfully unified diverse businesses into a highly
integrated business, which uses the latest technology to provide tasty
food solutions across a vast global network.
Staying ahead of the food chain
SFI’s commitment to stay ahead of the latest
food manufacturing processes and technologies
has led the company to attain various food
hygiene accreditations, ensuring the highest
standards of food safety and quality. Creating
delicious ready meals, sauces, gravies and
desserts at SFI does not just require a good
recipe and great team work. It also involves a
state-of-the-art retort manufacturing line.
Staying ahead of the market
A trusted brand, SFI carries over 100 SKUs under
brands such as Farmpride, Liv, Taj Foods, Sea
Ruby, Singourmet, Tenderfresh and Amir. Thanks
to a highly experienced team of in-house product
development experts, new products are also
constantly being developed to delight taste buds
in more markets.
44
Frozen Favourites
Signature Products
Export Markets
• Taj Foods Curries
• EU approved plant
Australia, China and Japan
• Farmpride Frozen Foods
• USFDA registered plant
• Sea Ruby Seafood Products
• BRC Certified
• Liv Dairy Products
• Tenderfresh Pork
• HACCP Certified
• Amir’s Halal Beef and Lamb
• Halal Certified
• Singourmet Sauces
45
Frozen Favourites
Tee Yih Jia
Making frozen food fresh
Tee Yih Jia (TYJ) Food Manufacturing
Pte Ltd is the leading frozen foods
manufacturer in Singapore, exporting
more than 85% of its renowned Spring
Home products to regions as far-flung
as Africa, Europe, Latin America and the
Middle East.
Core Business
Key Strengths
Manufacturer of frozen asian
• Strong partnership
convenient ready to eat meals
• Extensive network of
and snacks
distributors and strategic
agents around the globe
• Consistent premium quality
product at good value
Tee Yih Jia Food Manufacturing
Pte Ltd
1 Senoko Road
Tee Yih Jia Building
Singapore 758134
Tel: (+65) 6880 9888
Fax: (+65) 6286 2222
Web: www.teeyihjia.com
47
Forming strong business partnerships
Leading with variety
Over the years, TYJ has established strong
It’s not easy to top one’s successes. However,
partnerships with its extensive network of distributors
TYJ has consistently managed to build on the initial
and strategic agents around the globe, enabling the
success of its flagship brands such as Master Chef,
company and brand to be better represented. Their
Happy Belly and Ryushobu. Many Asian favourite
flagship brand – “Spring Home”, is globally visible in
ready-to-eat snacks such as dim sum, chapatti, and
retail supermarkets in at least 52 countries.
cocktail prawn rolls have since been added to the
brands’ initial product line-up.
Leading with innovation
To cement its position as a industry leader,
Leading with popularity
TYJ utilises product and industrial innovations
TYJ always strives to provide a wholesome
by using state-of-the-art equipments. TYJ also
experience of tasty food to its customers
has a reputation for being ahead of the curve in
worldwide. It’s no surprise that its homegrown food
manufacturing processes. The company was the
brands are popular in both international and local
first in the industry to fully automate the production
markets, and are synonymous with easy-to-use
of spring roll pastry in the 1980s, roti paratha in
spring roll pastry that is produced only with the
2000s, and chappati in 2010s.
highest standards of product quality and hygiene.
48
Frozen Favourites
Signature Products
Export Markets
Brand: Spring Home
• BRC Global Standard for
Africa, Asia Pacific, Baltic,
Potential
Business Partners
• Spring roll pastry
Caribbean, Eastern Europe,
Established Ethnic and
• Roti paratha
• HACCP Certified
Europe, the Middle East,
Mainstream Modern Trade
• Chappatti
• Halal Certified
North and South Americas and
Retailers, HORECA and Food
• Dim Sum (Finger Snacks)
• Monde Selections Gold
Pacific Ocean
Manufacturers.
• Glutinous Rice Balls
• Spring Rolls and Samosa
Food Safety (Grade A)
Medal - Spring Roll Pastry
and Samosa
• Singapore Prestige Brand
Brand: Ryushobu
Award (Regional Brand)
• Ramen Noodle
• Superbrands Singapore
Brand: Happy Belly
• Gyoza Skin
• Hargow Skin
• Peking Duck Wrapper
• Wonton Skin
Frozen Favourites
Thong Siek Food
A symbol of excellence
Thong Siek Food Industry Pte Ltd needs
no introduction. Its success story,
spanning over three decades, was
powered by ideas that broke new ground
for the seafood manufacturing industry
in Asia. Uncompromising quality,
adherence to the highest of food safety
standards and a knack for predicting
consumer trends lifted the company to
the top of the class. Now, with footprints
Core Business
Key Strengths
across over 20 countries, Thong Siek
Leading manufacturer,
• Extensive R&D and product
distributor and retailer of
plans to expand its reach to the rest of
Surimi-based (minced fish
the world.
Singapore
paste) seafood products in
development
• Consistent quality of its
products
• Strong branding and
excellent regional networks
Thong Siek Food Industry
Pte Ltd
14 Senoko Way
Singapore 758035
Tel: (+65) 6756 0233
Fax: (+65) 6754 4030
Web: www.thongsiek.com
51
A trusted market leader
Reliability, variety and quality are words that aptly
describe Thong Siek's incredible history of success.
For over 30 years, it has been producing awardwinning premier Surimi-based minced fish paste
products under its popular Dodo brands. 60 varieties
of products – preservative free – have earned
numerous accolades and market share worldwide.
Wide array of healthier choices
Thong Siek products are preferred by healthconscious and seafood-loving consumers with its
treats which are low in cholesterol, fat and calories.
True to its innovative streak, Thong Siek also has a
range of ready-to-eat and ready-made meals and
snacks like the microwaveable Dodo Noodles Range.
Its newest addition, the Dodo Fish Luncheon,
makes for a more nutritious yet hassle-free meal for
every household. The company has steadily built its
Muslim consumer base too since achieving Halal
certification in 1996.
Innovative technology, increased productivity
Thong Siek prides itself on being at the forefront
of its industry through continuous research and
development. A good illustration is how it became
the first seafood company in Southeast Asia to
operate a fully automated fish ball and fish cake
processing line. Over 25 metric tonnes of fish meat
is processed daily by using this method.
52
Frozen Favourites
Signature Products
Export Markets
• Fish balls
• Breaded fish fingers
Southeast Asia, the US, and
with cheese
Australasia
• Crab-flavoured sticks
• Tofu fish cake
Potential
Business Partners
Overseas distributors
• Food Safety Partner
with strong networks to
awarded by the Agri-Food
and Veterinary Authority of
Singapore (AVA)
• HACCP Certified
• Halal Certified
• Awarded licence to export
to EU market
supermarket and food services
Singapore’s world-famous
signature dishes like chilli crab,
satay and Hainanese chicken rice
are but only the tip of the country’s
abundant cuisine. You’ll also find
the rich traditions of every race and
dialect, plus the best of the island
nation’s neighbours, from as close
as Thailand or as far afield as Japan.
Food Services
Food Services
JUMBO Group
The big catch in seafood
JUMBO Group has seven successful seafood restaurants
in Singapore and three in Japan under two brands - JUMBO
Seafood and Singapore Seafood Republic, that are known for
their delicious, award-winning Singapore style seafood.
Core Business
Restaurants serving delicious
"live" seafood at value-for-money
prices in comfortable ambiences.
Key Strengths
• Quality seafood at
reasonable prices
• Friendly service
• Popular reward programme
• Strong management team
with a proven track record.
JUMBO Group of Restaurants
Block 7, Kaki Bukit Road 1, #05-01
Eunos Technolink
Singapore 415937
Tel: (+65) 6265 8626
Fax: (+65) 6749 4955
Web: www.jumbogroup.com.sg
57
Winning hearts and awards
A sea of award-winning menus
You can judge how good a seafood restaurant is
It's not just the crabs that leave customers coming
just by its crabs. JUMBO's popular Chilli Crabs and
back for more. Fried Prawns with Cereal, Bamboo
Black Pepper Crabs are excellent choices that best
Clams with Minced Garlic, Scallop Wrapped in Yam
represent the iconic flavours of Singapore's heritage
Ring, Crispy Baby Squids and Donut with Seafood
along the spice trade route. At JUMBO, these
Paste are but just some equally irresistible seafood
signature dishes have not only won hearts but a
dishes that feature regularly at JUMBO's tables.
string of awards too. No wonder they serve up over
a tonne of both — daily.
From the seas to restaurants to homes
JUMBO has also launched its celebrated sauce and
A sea of dedication
spices in easy-to-use retail products, paying equal
JUMBO Group is staffed with veterans of the F&B
attention to both taste and quality. As such,diners
industry. Its team of 680 dedicated and innovative F&B
and fans all over the world who can't get enough
professionals serve over 6,000 diners in Singapore daily.
of JUMBO at its restaurants can whip up the very
Thanks to an efficiently-run HACCP-certified Central
same dishes in the comfort of their own homes.
Kitchen facility that ensures consistent flavours of some
of JUMBO's best signature dishes, diners at any of its
outlets are able to sample the same award-winning
taste wherever they are! Dedicated service, fantastic
food and a relaxed environment promotes priceless
bonding over an unforgettable meal at JUMBO.
58
Food Services
Signature Products
Export Markets
Brand: JUMBO
• Singapore Service Star
Japan
• Singapore Chilli Crab Paste
• Black Pepper Crab Spice
Brand: NG AH SIO
• Bak Kut Teh Spice
Awards
• Top 5 Winner Award,
Potential
Business Partners
• Franchisees
• Agents
Citibank and The Business
• Wholesalers
Times (Gourmet Choice)
• Direct Importers
• Top 50 Restaurants Awards,
Singapore Business Review
• Top Restaurants Award,
Wine & Dine magazine
• Best Chilli Crab Award,
Tiger Beer Chilli Crab
Championship Series
Food Services
Polar Puffs & Cakes
From humble beginnings...
The first Polar Café opened its doors at 51 High Street. Charting
its growth along with Singapore, Polar Puffs & Cakes Pte Ltd
thrived through the generations and continued to grow as our
country modernized and prospered. The homegrown brand
boasts more than 30 outlets nationwide today. From exquisitely
made curry puffs to soft sugar rolls, Polar Puffs & Cakes
produces more than 8 million fresh and frozen pastries yearly.
Core Business
Manufacturer and exporter of
quality frozen pastries
Key Strengths
• Trusted home-grown brand
for more than 80 years
• Wide selection of pastries.
• Award-winning franchise
Polar Puffs & Cakes Pte Ltd
29 Woodlands Industrial Park E1
#04-10 NorthTech (Lobby 2)
Singapore 757716
Tel: (+65) 6269 5877
Fax: (+65) 6269 0779
Web: www.polarpuffs-cakes.com
61
A franchise with a trove of benefits
Polar Puffs & Cakes is a franchisee’s dream
come true. Besides owning exclusive rights to
sell distinctive and signature products under the
chain’s established brand name, franchisees will
also receive expert advice and training. In addition,
franchisees will be able to leverage its ongoing
research and development efforts in introducing
new and relevant products. In the area of marketing,
you can also expect support from its marketing
department for point-of-sale materials.
Deep roots in Singapore
Polar Puffs & Cakes is Singapore’s oldest familyowned confectionary. Singaporean taste buds are
well accustomed to its pastries, and its confectionary
definitely knows its way to pleasing palates.
Creators of the classic and the creative
Polar Puffs & Cakes is the originator of the sugar
roll. Armed with its secret recipe curry puffs and
chicken pies, its foods are the classic go-to snack for
the hungry Singaporean. For the more adventurous,
Polar Puff and Pastries also offers novelty character
cakes such as Angry Bird, Doraemon and Hello Kitty.
Commitment to the best quality and standards
Polar Puffs & Cakes prides itself in its long and rich
heritage as a three-generation-old family business,
faithfully serving consistent quality products to its
customers. Committed to meet stringent quality and
hygiene requirements, it has attained HACCP and
Workforce Skills Qualifications (WSQ) certificates.
62
Food Services
The humanitarian vein
Talking about the company’s corporate social responsibility efforts, Polar Puffs
& Cakes organised a fundraising initiative involving suppliers, vendors and
customers to raise donations for a needy cause.
Signature Products
• Curry puff
• Singapore Service Star
• Chicken pie
• Sugar roll
Award
Award (Heritage Brand)
Award (Promising Brand)
• WSQ-approved by WDA
• HACCP Certified
• Halal Certified
Potential
Business Partners
• Partners sharing the vision
of Polar becoming a major
pastry and cake player in
the region
• Partners with established,
nationwide retail businesses
• Franchise partnership in
overseas markets such as
Indonesia, Malaysia, Brunei,
Vietnam, Thailand, the
Philippines and China
Food Services
Prima Food
An iconic Singaporean franchise
Having emerged as an iconic Singaporean brand with a
strong international recognition to boot, Prima Food Pte Ltd
is every franchisee’s dream. Renowned for its two awardwinning franchises, Prima Food consistently delivers food
products of consistent excellence to customers worldwide.
Core Business
Key Strengths
• Manufactures an extensive
• Comprehensive range of
range of ready-to-cook
pastes and sauces
food products
• Premium quality ensuring
• Provides OEM services
the tastiest of authentic
• Creator and operator of
flavours with no added
the Prima Taste concept
preservative and
restaurant franchise
consistency of food quality
across the chain
• Brand innovation
Prima Food Pte Ltd
201 Keppel Road
Level 5 Office Building
Singapore 099419
Tel: (+65) 6277 6833
Fax: (+65) 6277 6890
Website: www.primataste.com
65
Strong duo franchise
Prima Taste franchise’s success
Prominent in its main business areas of food
Building on the success of Prima Taste’s pastes and
manufacturing and F&B franchising, Prima Food has
sauces, the Prima Taste concept restaurant franchise
achieved a firm standing in the industry. It helms two
has been created to serve ‘True Singapore Cuisine’
franchises: PrimaDeli – Singapore's first home-grown
with over 100 dishes on the menu. Boasting unique
bakery franchise, and Prima Taste – a franchise
flexible dining options and “Singaporean” décor,
synonymous with authentic Singapore food. As
more Prima Taste restaurants have sprung up in
its model allows faster turnover, reduced staff and
Singapore and other major cities around the world.
smaller site requirements, Prima Food has been
To praise its successful franchise model, Prima
sought after for both local and global ventures.
Taste was named Promising Franchisor of the Year
in 2006.
Serving authentic Singaporean cuisine to the world
Replicating authentic Singaporean dishes, Prima
Authentic flavours, premium quality
Taste intrigues and reels in discerning customers. Its
Prima Food towers among the rest, in terms of quality.
extensive range of ready-to-cook pastes and sauces
It specially sources and selects premium quality
allow home cooks to whip up some of the island’s
ingredients across the globe, distinctively setting
most popular dishes such as Hainanese chicken
it apart from other brands. In addition, Prima Food
rice, laksa, Singapore curry and Singapore chilli crab
conducts stringent quality checks on all ingredient
without fuss. With the versatility its products offer,
supplies to ensure that variables such as weather or
home cooks can tap into their creativity to recreate
seasonal changes do not affect its final products.
new dishes with authentic flavours.
66
Food Services
Signature Products
Export Markets
• Laksa
• HACCP
Australia, Belgium, Brunei,
Potential
Business Partners
• Hainanese chicken rice
• FLA Promising Franchisor
Cambodia, Canada, China,
• Established and well-
• Singapore curry
• Singapore chilli crab
of the Year
• Singapore Institute of Food,
Denmark, Egypt, Finland,
France, Germany, Hong Kong,
Science & Technology
India, Indonesia, Ireland, Italy,
(SIFST), Merit Award
Japan, Korea, Macau, Malaysia,
the Netherlands, New
Zealand. Papua New Guinea,
connected retail and food
service distributors
• Experienced franchisors
with a passion for
Singapore cuisines
• Partners to build Prima
Romania, Russia, Sri Lanka,
Taste brands in overseas
(SIFST), Best Food Product
Sweden, Taiwan, Thailand, the
markets, such as in India,
Philippines, the UK, the US,
China, South America
Vietnam
Food Services
Ya Kun
Kinship, friendship, partnership
Ya Kun Kaya Toast is synonymous with
great aromatic coffee, and crispy brown
toast grilled to perfection. It embodies
the essence of tradition, heritage and
nostalgia; it also personifies kinship,
friendship and even business partnerships.
Core Business
Key Strengths
Traditional “coffee stall”
• Well-structured business
concept franchise which serves
charcoal-grilled Kaya toast, softboiled eggs and traditionallybrewed coffee and tea
format franchise
• Distinctive corporate
identity
• Time-tested traditional
recipes
• Well-established stores
across Asia
Ya Kun International Pte Ltd
237 Alexandra Road
#03-09/10 The Alexcier
Singapore 159929
T: (+65) 6222 4567
F: (+65) 6222 9711
Web: www.yakun.com
69
The toast that binds
Well-served business
Established in 1944, Ya Kun Kaya Toast is a
Bridging the gap between the younger generation and
household name in Singapore. Through simple fare
good old tradition, Ya Kun has indeed revolutionised
of charcoal-grilled Kaya toast, soft-boiled eggs and
the Kaya toast culture and carved a niche for itself
traditionally-brewed coffee and tea, Ya Kun has
in the competitive food industry. Having a well-
attracted a regular base of delighted customers,
structured franchise business format, distinctive
both locals and tourists over the years.
corporate identity and time-tested offerings has also
enabled Ya Kun to establish more than 80 stores
Well-spread tradition
What makes Ya Kun so successful today is its
marriage of a traditional menu with a modern café
concept. Its specially formulated Kaya, a local spread
of egg and coconut, is made from a proprietary
recipe, handed down from generation to generation.
Ya Kun’s coffee is made from full-bodied Robusta
coffee beans and roasted till it achieves its well-loved
fragrance. The signature brown bread is toasted to a
crisp over a traditional grill, and is sliced through the
middle in its signature time-honoured style.
70
across Asia within a short span of time.
Food Services
Signature Products
Export Markets
Brand: Ya Kun Kaya Toast
• Highest Rating from
Indonesia, Japan, Taiwan,
Potential
Business Partners
the Philippines and South Korea
• Franchisees
• Kaya toast
Makansutra Singapore
• Traditional coffee and tea
• HACCP Certified
• Kaya (290g & 75g jars)
New markets: China, India,
• Distributors
• Kaya cookies
Maldives, Myanmar and
• R&D
United Arab Emirates
• Suppliers & caterers in
• Ya Kun Iced Blended Frostyz
• Retailers
food services
(SIFST), Best Food Product
Award - CitiBusiness
Regional Brand Award
71
It takes only minutes to whip
up a tasty meal when you’ve got
the right friends in the kitchen.
Just add hot water for an easy
meal of instant noodles, or mix in
lovingly prepared pre-mixes into
your usual pot of rice for heavenly
Hainanese chicken rice or clay pot
rice. It’s really that simple!
Hearty
Staples
Hearty Staples
Chye Choon Foods
Rice to the occasion
As the leading manufacturer of rice
vermicelli and rice noodles since the
1950s, Chye Choon Foods Pte Ltd has
grown into a world-class supplier of all
types of imported rice, food starches,
flour, sugar and instant vermicelli meals
with the authentic flavours of Singapore
and Asia.
Core Business
Key Strengths
Leading manufacturer and
• Popular brands
supplier of rice vermicelli,
• Easy-to-prepare staple and
rice noodles and other staple
foods in Singapore
convenient food products
• Robust quality accreditation
Chye Choon Foods Pte Ltd
34 Defu Lane 3
Singapore 539451
Tel: (+65) 6283 5470
Fax: (+65) 6285 6519
Web: www.chyechoon.com.sg
75
Satisfaction guaranteed
MSG or preservatives-free
Already established in Singapore, Hong Kong, US,
It is not just the mouth-watering flavours from its
Canada, Europe, Australia, New Zealand and the
Convenience Meals that stand out. Chye Choon is
Middle East, Chye Choon owes its phenomenal
against the use of MSG or preservatives in any of its
success to a simple philosophy: to provide
products. The use of spices and herbs are adapted
wholesome and quality foods at reasonable prices
to suit the tastes of international markets. Catering
to satisfy customers’ needs.
to health-conscious customers, Chye Choon
launched a type of rice vermicelli made from brown
Keeping up with customers
rice, which is a great source of fibre and protein.
Chye Choon takes pride in how they have evolved
over the years. Their business philosophy is
Keeping up with trends
to continuously perform better and grow with
Apart from customer interaction and feedback, Chye
customers, which has resulted in innovative product
Choon also keeps up with the latest food trends by
developments that are always in line with what their
attending international food shows to gain better
customers want. One example is their Convenience
insights into its overseas markets, and investing in
Meal which comprises brown rice noodles with an
the latest food processing technology.
all-natural seasoning that can be prepared within
four minutes in the microwave.
76
Hearty Staples
Signature Products
Export Markets
• Fragrant rice
Australia, Canada, China,
Potential
Business Partners
• Rice vermicelli
Europe, Hong Kong,
• Distributors
• Rice noodles
• HACCP Certified
Indonesia, Japan,
• Brokers
• Halal Certified
New Zealand, the
• Marketing agents
Philippines, Russia, Taiwan,
Thailand, the UK, the US,
Vietnam & parts of the
Middle East.
Hearty Staples
Gan Hup Lee
The rice specialist
Gan Hup Lee, with its heritage going
back to 1949, is a specialist of the
world’s most consumed grain. It supplies
top quality rice product solutions
including a range of Ready-To-Cook
and Ready-To-Eat meal solutions,
consisting of Asia’s favourite rice and
porridge dishes.
Core Business
Key Strengths
Leading supplier of quality
• Established brand
rice and manufacturer of
• Customised products
innovative rice products
• Intensive R&D
• Wide distribution network
Gan Hup Lee (1999) Pte Ltd
16 Chin Bee Avenue,
GHL Building,
Singapore 619939
Tel: (+65) 6741 2626
Fax: (+65) 6741 0129
Web: www.ganhuplee.com
www.yamierice.com
79
A supplier you can trust
The science of rice
As a trusted rice supplier for over 60 years, Gan Hup
After nature has done its job to produce high quality,
Lee has learnt to listen to its customers. Gan Hup
nutritious fragrant rice from northern Thailand,
Lee’s analysis of grain characteristics for different
science at Gan Hup Lee takes over. Its pioneering
rice dishes is part of its customer service efforts
technology includes a rice colour sorter and state-of-
to identify the right grain to match their customers’
the-art laboratory to ensure the best rice quality and
unique requirements.
continuous development of innovative rice products.
The choice of rice
The art of rice
Apart from its excellent house brands Golden Padi and
More than just an importer of quality rice, Gan
Golden Stars, Gan Hup Lee’s deliciously innovative
Hup Lee is a world-class manufacturer – skilfully
Yamie range offers popular Asian rice and porridge
developing new rice products according to the
dishes in Ready-To-Cook and Ready-To-Eat form.
specific needs of customers. It is this determination
that has guaranteed the growth and success of Gan
With a wide variety of Yamie premixes and ready
meals, customers can savour mouth-watering
choices with quick and easy preparation in a jiffy.
Yamie products are Halal (suitable for Muslims) and
do not have trans-fat, artificial colouring, added MSG
and preservatives.
80
Hup Lee, which has come a long way from 1949.
Hearty Staples
Signature Products
Export Markets
• Golden Padi
Potential
Business Partners
• Golden Stars
• HACCP Certified
Holland, the Middle East, New
• Agents
• Yamie Ready-To-Cook
• Halal Certified
Zealand, Thailand, Taiwan
• Distributors
Premix Rice and Porridge
• Yamie Ready-To-Eat Rice
• Agri-Food and Veterinary
Authority of Singapore Grade
A Factory for four consecutive
years since 2009
• Private Labelling
Hearty Staples
Nissin Foods (Asia) Pte Ltd
Asia’s favourite noodles
In 2009, Myojo Foods Company (Singapore)
Pte Ltd became a wholly-owned subsidiary
of Nissin Foods. Together, Nissin and Myojo
have over 60 varieties of delicious, bellywarming packet, cup and bowl noodles that
have been satisfying consumers worldwide
for decades.
Core Business
Key Strengths
Leading instant noodle
• Dominance in the ‘cup
manufacturer
noodle’ sector through its
Nissin brand
• Established product range
through its Myojo brand
• Leading noodle manufacturer
since 1970 in Singapore
• Strong branding and
worldwide network
Nissin Foods (Asia) Pte Ltd
16 Chin Bee Road,
Singapore 619826
Tel : (+65) 66725740
Fax : (+65) 66725749
Web: www.nissinfoods.com.sg
83
Reuniting noodle lovers
Instant craving
It is a small step as far as business mergers go, but
Being the first company in Singapore to manufacture
a huge one in the world of noodle lovers. Under one
instant noodles in 1971, Myojo has been serving
brand, the merging of two noodle giants create great
instant delicious hot meals, at affordable prices. For
noodles based on three principles put forward by
decades, Nissin’s convenient range of cup noodles
Nissin’s late founder and Chairman, Mr Momofuku
and Myojo’s delectable chicken tanmen and ramen
Ando - “people can only be contented when there is
charmee have been top favourites. With Myojo’s
enough food”, “eat wisely for beauty and health” and
Halal certification, now anyone in the world can
“creating foods to serve society”. Judging from the
enjoy these delicious noodles.
popularity of Nissin and Myojo noodles throughout
Asia and the world, these principles are clearly
Instant gratification
translating into very healthy profits.
All noodles undergo a rigorous manufacturing
process packed for global distribution to meet
changing consumer lifestyles and tastes. With
dedicated excellence and a choice of over 60
varieties, there will always be a Nissin or Myojo
flavour to please every palate.
84
Hearty Staples
Signature Products
Export Markets
Brand: Nissin, Myojo
Europe, Malaysia, Mauritius,
• Singapore Favourite Noodles
• HACCP Certified
the Middle East, Oceania and
• Halal Certified
Southeast Asia
range
• Packet, cup and bowl noodles
85
Hearty Staples
People Bee Hoon Factory Pte Ltd
A simple pleasure of life
For generations, a humble bowl of rice
vermicelli has been a simple pleasure
for many families. Vermicelli has
endured the test of time and remains a
beloved staple all around the world. It
is with this understanding that People
Bee Hoon Factory Pte Ltd provides this
hearty staple to all walks of life.
Core Business
Key Strengths
• Specialises in the
• Stringent quality control
manufacturing and
• Thorough and robust
distribution of rice
vermicelli
processing
• Well-established and
• Provides OEM services to
many local retailers and
reputable brand
• Noodle strands are springy
overseas markets
and do not break easily
when fried
• Fragrant rice aroma when
cooked
People Bee Hoon Factory Pte Ltd
No. 4 Defu Lane 9
Singapore 539246
Tel: (+65) 6382 2260
Fax: (+65) 6281 1285
Web: www.peoplebeehoon.com.sg
87
Preserving the tradition of quality rice vermicelli
Since its establishment in 1943, People Bee Hoon Factory Pte Ltd has been
preserving the tradition of making rice vermicelli. To produce a final tasty
product for all to enjoy, People Bee Hoon Factory Pte Ltd blends quality raw
materials and the master knowledge accumulated from decades of experience
in manufacturing rice vermicelli.
Here and beyond our shores, its flagship brand Chilli Brand, has been recognised
for providing quality rice vermicelli. Consistently delivering quality-assured
products with more than 65 years of manufacturing experience to vouch for,
Chilli Brand remains the leading market vermicelli brand in Singapore.
Unmatched quality for every strand
Over the years, the production of its rice vermicelli has evolved to one that
includes semi-automated processes. Current production lines use German
machinery that allows precise control over temperature and water volume. To
ensure quality-consistent rice vermicelli, strict process controls are exercised in
the grinding of grains, followed by soaking, blending, steaming, cutting, drying
and packaging.
The rice vermicelli trio
Chilli Brand offers three types of rice vermicelli for different occasions. The
difference lies in their thickness. Simple yet aptly varied, consumers can enjoy
this staple ingredient for many delicacies.
88
Hearty Staples
Signature Products
Export Markets
• Chilli Brand Fine Rice
Australia, Brunei, China,
Potential
Business Partners
• HACCP Certified
Europe, Japan, the Middle
Distributors and retail
• Halal Certified
East, New Zealand, the US
institutions who are interested
and other parts of the world
in importing vermicelli under
Vermicelli
• Chilli Brand Fish Head Rice
Vermicelli
• Chilli Brand Laksa Rice
Vermicelli
our brand or as an OEM brand
Hearty Staples
Tan Seng Kee
Always sharing
Be it taste, knowledge, product innovation or manufacturing
capabilities, Tan Seng Kee Foods Pte Ltd is always ready to
make a difference in people’s lives. Through its original taste
and all-natural offerings, this leading noodle brand brings joy to
families and friends.
Core Business
• Manufacturer and
distributor of premium
noodle products
• Provides OEM services
internationally
Key Strengths
• Customisation of food packs
for markets
• Constant innovation with
products
• Providing products that
ascertain authentic good
taste and quality
Tan Seng Kee Foods Pte Ltd
Blk 3017, Bedok North Street 5
#05-12/13
Singapore 486121
Tel: (+65) 6445 2320
Fax: (+65) 6445 2918
Web: www.tskfood.com
91
Established and thriving
With over 70 years of heritage, Tan Seng Kee has
extensive knowledge and experience as a leading
noodle manufacturer. Versatile and accustomed
to different gourmet choices, Tan Seng Kee stays
ahead of the pack by bringing premium, innovative
food products that front new trends.
Thriving under its Kang Kang brand, Tan Seng Kee
distributes all-natural, preservative-free pasteurised
fresh noodles worldwide. With six product lines
delivering a conveniently pre-packaged and hygienic
option, Tan Seng Kee can customise retail and
industry packs to cater to any market.
Quality and freshness assured
When it comes to product quality, Tan Seng Kee
distinguishes itself remarkably. Ideal for export
markets, it keeps its products fresh and safe,
with its award-winning low bacteria-permissible
packaging. Furthermore, having attained HACCP
certification, Tan Seng Kee is at the top of its game
when it comes to safety and hygiene practices.
To meet stringent standards, Tan Seng Kee’s
manufacturing plant has been conceptualised
and laid out according to the principles of Good
Manufacturing Practice. Coupled with sophisticated
technology, the company is able to produce superior
quality food products at competitive prices.
Halal noodles for Muslims
Tan Seng Kee has established itself as a trusted
Halal-certified noodle manufacturer and distributor. It is
poised to expand into other Muslim export markets.
Complementary variety
Tan Seng Kee has diversified and expanded its
product line over the years. Its current line now
includes rice and wheat-based noodles, as well as a
variety of fresh raw and cooked food products. All of
them are distributed locally to complement its Kang
Kang brand.
92
Hearty Staples
• Asia Star Packaging Award
• HACCP Certified
• Halal Certified
Export Markets
The Middle East and New
Zealand
Potential
Business Partners
• Neighbouring countries
• Europe
• Australia
Hearty Staples
Tat Hui Foods
The healthier noodle
If you are after tasty yet healthy instant
noodles, look no further than Tat Hui
Foods Pte Ltd. Its delicious noodles
offer consumers a diverse range of
choices that are so convenient and
delicious, they are wowing fans in over
30 countries spanning across Europe,
North America, Asia, the Middle East
and Oceania.
Core Business
Key Strengths
Leading manufacturer of
• Excellent customer service
premium instant noodles
• Market customisation
• R&D and innovation
• Marketing and distribution
network
Tat Hui Foods Pte Ltd
37 Quality Road, Jurong
Singapore 618808
Tel: (+65) 6261 1010
Fax: (+65) 6265 1929
Web: www.tathui.com
95
Business with a global mindset
As a leading manufacturer of premium instant
noodles since its incorporation in 1986, Tat Hui
offers three exciting global brands – Koka, Sanwa
and Yoodles. With more than 90% of its products
exported to Europe, Australia, Asia and the Middle
East, Tat Hui not only provides noodle lovers with
healthier options, it also adapts flavours and tastes
to suit the unique needs of each market.
Innovations behind the products
In its passion to develop better and healthier
products, Tat Hui continues to invest in R&D, new
production facilities and equipment. The company
has also perfected the art of producing steamcooked noodles that are bake-dried and not fried.
This cooking process totally removes the fats in
conventional deep-fried instant noodles, without
compromising on the taste that its customers
around the world have come to love.
Choices behind the noodles
Noodle lovers have come to enjoy Tat Hui’s low-fat
range of noodles with spicy black pepper, spicy sesame
chicken and vegetable curry varieties. Asian food
loyalists will not be disappointed with Koka’s low-fat,
authentic Laksa Singapura (a Singaporean spicy coconut
noodle soup) and beef pho (a Vietnamese noodle soup).
Many health-conscious consumers would appreciate
the award-winning Koka purple wheat noodles, which
combines the natural goodness of purple grain with
three extraordinary and refreshing flavours.
Achievements of the company
In a category that is crowded with so many metoo products, Tat Hui’s innovations have created
milestones not just for the company, but for the
industry as well. Among its many achievements, it is
the first company to create instant noodles with no
added MSG and the first to receive the “Healthier
Choice” endorsement. You will be amazed how some
of its noodles pack in so much flavour, without added
MSG, preservatives, artificial colouring and trans fat.
96
Hearty Staples
Signature Products
Export Markets
Brand: Koka
Europe, North America, Asia,
Potential
Business Partners
Non-Fried Noodles Range
• HACCP Certified
Australia and the Middle
• Agents
• Spicy Sesame Chicken
• BRC Global Standard Food
East.
• Distributors
flavour (packet)
Safety System
Low Fat Rice Noodles Range
• Beef Pho flavour (bowl)
• Asia Star Packaging Award
Purple Wheat Noodles
(Non -Fried) Range
• Soy & Vinegar/ Chilli & Lime/
(SIFST), Food Product
Aglio Olio
No MSG Instant Noodles Range
• Laksa Singapura flavour (bowl)
• Spicy Singapore Fried
Noodle (packet)
Innovation Award, Koka
Purple Wheat Noodles
(SIFST), Best Product Award
(Merit), Koka Spicy Black
Pepper Non Fried Noodles
When you need a quick pick-me-up,
nothing is easier than an instant
beverage. From instant gourmet coffee
in a sachet, milky all-in-one tea, to
even a fortifying shot of ready-made
bird’s nest, enjoy not just convenience
with these top Singapore brands, but
delicious drinks that’ll quench the thirst
of your customers and your business.
Instant
Refreshment
Instant Refreshment
Gold Kili
An instant hit
Instant beverage innovators – that is what
sets Gold Kili Trading Enterprise (Singapore)
Pte Ltd apart. Besides its extensive range of
popular instant beverages conveniently packed
into individual sachets, Gold Kili is the first
company in Singapore to launch innovative
beverage products like instant honey ginger
and instant honey chrysanthemum, using
traditional ingredients.
Core Business
Manufacturer and supplier of
instant beverages
Key Strengths
• Strong innovation track
record
• Extensive R&D and creative
marketing
Gold Kili Trading Enterprise
(Singapore) Pte Ltd
9 Woodlands Link
Singapore 738723
Tel: (+65) 6854 2775
Fax: (+65) 6854 2558
Web: www.goldkili.com
101
Traditionally trusted
Providing quality traditional drinks in an instant,
coupled with the luxury of choice and convenience,
has made Gold Kili an instant hit in 25 countries
around the world. Gold Kili began operations in 1979
as a coffee powder specialist. The company has
since become a leading manufacturer and supplier
of an extensive range of not only instant coffees and
teas, but also premium filter coffee, instant green
teas and cereals.
Convenience in a packet
With Gold Kili’s wide range of products, there’s no
need to pay for expensive equipment or a premium
price for a café-like ambience when you can enjoy
a satisfactory beverage instantly in the comfort
of your own home. Every Gold Kili drink packet —
whether it’s traditional Singapore-styled coffee, a
rich frothy cup of milk tea or stress-relieving cold
barley — comes with 100% natural goodness.
Trust in a packet
Gold Kili believes in working closely with all its
distributors throughout the world, including carrying
out manufacturing of products for private label
clients. With its motto, “relationships are crucial and
the key to success”, Gold Kili has managed to build
solid relationships with international partners to
ensure the popularity of its products overseas. Now
that’s something to drink to.
102
Instant Refreshment
Signature Products
Export Markets
• Instant Ginger Drink
Australia, Brunei, Cambodia,
Potential
Business Partners
• Double Shot White Coffee
& Milk Tea
• 2-in-1 Kopi O
Canada, China, Denmark,
• Africa
Food Safety
Egypt, France, Ghana,
• Bangladesh
• HACCP Certified
Indonesia, Japan, Malaysia,
• India
• Halal Certified
Mongolia, New Zealand,
• The Middle East
Nigeria, Russia, Sudan,
• South Korea
Switzerland, the Netherlands,
• Turkey
Germany, Norway, Taiwan,
• United Arab Emirates
Hong Kong, Kenya, the UK
and the US
Instant Refreshment
OWL
Creating a coffee culture
Few businesses can claim to have
created a Straits Asian coffee culture.
By employing the traditional and
time-honoured art of roasting coffee
beans, OWL International Pte Ltd has
succeeded by creating an authentic Asian
taste and aroma to stimulate the senses
of coffee drinkers across the globe.
Core Business
Key Strengths
Leading instant coffee brand
• Top notch healthcare
manufactures and exports
coffee to many countries
standards
• Constantly growing and
expanding
• Diverse flavours catering
to the people of different
countries
OWL International Pte Ltd
26 Senoko Way
Senoko Industrial Estate
Singapore 758048
Tel: (+65) 6268 8100
Fax: (+65) 6268 5988
Web: www.owl.com.sg
105
Time-tested with pride
Renowned for its quality Straits Asian coffee, OWL delivers on its brand promise
of “Time-tested with Pride” with the innovation of new coffee and instant
beverages. With a relentless commitment to coffee-making, OWL now boasts
four new flavours – OWL 2-in-1 Coffee with Creamer, OWL Kopi-C, OWL Nanyang
White Coffee 3-in-1 (Gula Melaka) and OWL Nanyang White Coffee 2-in-1 – in
addition to its sterling line-up of “Time-Tested with Pride” favourites.
OWL remains one of Singapore’s most sought-after coffee
brands today. Dedicated to perfecting and preserving the art of
coffee-making, OWL has created numerous innovative coffee
recipes that have customers all over the world craving for more.
A quality cuppa
Coffee for all
Over the years, OWL’s passion to craft the perfect
OWL is constantly expanding, with a presence in
cup of coffee has steered its every decision. From
China, the US, Mongolia, Iran, Australia and many
world-class manufacturing to engaging sachet
more. Catering to taste preferences in different
designs, it lives up to its promise of excellence in
countries led to OWL rolling out a wide spectrum of
every aspect.
varieties.
OWL’s commitment to manufacturing excellence
Presenting Straits Asian-inspired range of coffee
and product quality has earned it ISO 22000:2005
Redefining its portfolio of products, OWL has three
as well as SGS ISO 9001:2008 certifications. OWL
major product classes organised into thematic
also received the HACCP – Singapore Standard
ranges inspired by its Straits Asian heritage: OWL’s
SS444:1998 certification for maintaining high levels
Everyday Favourite, OWL Kopitiam Roast and
of food safety.
OWL Nanyang White Coffee. Some of its other
internationally recognised products are OWL coffee,
tea and cocoa labels – Ye Ye, Yeste and Negresco.
106
Instant Refreshment
Signature Products
Export Markets
• OWL’s Everday Favourite
Africa, East Asia, Indo China,
Potential
Business Partners
• OWL Kopitiam Roast
the Middle East, Oceania and
Local and International:
• OWL Nanyang White Coffee
• HACCP Certified
the US
• Distributors
• Singapore Packaging Star
International Products
• Ye Ye
• Yeste
• Negresco
Award
• Importers
• Wholesalers
The key to creating Asian meals
is to have enough sizzle in the
wok and spice in the kitchen.
Sample these aromatic spice
pastes, chilli mixes and fragrant
oils and be amazed how easy it is
to cook authentic Asian favourites
from mee siam, laksa, curries,
fried rice to even Singapore’s
world-famous chilli crab.
Instant
Sizzle
Instant Sizzle
Asian Home Gourmet
True home-style flavours
It’s Asian. It’s home. It’s gourmet. Here is a company that has
been creating authentic and aromatic Asian spice paste and
sauces inspired by the kitchens of Asia from Singapore to
Sichuan, India to Indonesia, Japan, Thailand, Korea and Vietnam
for over 25 years. Made with love, Asian Home Gourmet is
ready-made just for you.
Core Business
Key Strengths
Manufacturer of authentically
• The only company
Asian Spice Paste, sauces and
offering a full range of
ready-meal kits
Asia’s best cuisines
and flavours
• Consumer-friendly and
attractive packaging
• Strong branding
• Excellent network
worldwide
Asian Home Gourmet (CPL) Pte Ltd
18 Cross Street #12-01/08
China Square Central
Singapore 048423
Tel: (+65) 6212 0100
Fax: (+65) 6226 3935
Web: www.asianhomegourmet.com
A well-loved business
Standing out from the rest
Since 1982, Asian Home Gourmet has been bringing
Not only does Asian Home Gourmet stand out in the
exquisite flavours and aromas from its homeland
kitchen, it stands out on retail shelves with its unique
in Asia to homes around the world. Whether it is
packaging, coded by colour and pattern according
Asian curries, noodles, soups, stir-fries, delicious rice
to the type of cuisine – Thai, Chinese, Indian,
dishes or desserts you’re after, just add the goodness
Indonesian, Vietnamese, Singaporean, Japanese and
of Asian Home Gourmet and enjoy the authentic
Korean. Every dish and taste is authentically Asian,
tastes. Creating the much-loved flavours of Asian
yet can be deliciously adapted to Western and fusion
cuisines is simple and something very close to
recipes as well.
Asian Home Gourmet’s heart.
Reaching out to the restaurant industry
Bringing out authentic flavours
As Asian Home Gourmet grew, new flavours
The secret to Asian Home Gourmet’s success is
and products such as chilli and soy sauces were
that it believes authentic Asian flavours can only
introduced. In addition to providing products for
be achieved through time-honoured recipes and
home kitchens, Asian Home Gourmet also offers a
methods. Unlike dehydrated, powdered products,
professional range specially catered for restaurants.
Asian Home Gourmet uses only high quality fresh
Only top quality shelf-stable paste, with no
spices and herbs, which are chopped and grounded
added MSG, preservatives or artificial colours is
together until their juices and natural oils meld into an
offered, along with GMO- and gluten-free options.
aromatic paste. The paste is then slowly and gently
This selection is Halal certified, while vegetarian
stir-fried to release their natural oils and flavours.
selections are approved by the UK Vegetarian
Society. Kosher preparations are also available on
demand.
112
Instant Sizzle
Signature Products
Export Markets
Brand: Spice Paste Range
Brazil, India and United Arab
Potential
Business Partners
Emirates
• Ethnic supermarkets
• Thai
Food Safety
• Indian
• GMP Certified
• Chinese
• Gourmet food stores
• Indonesian
• HACCP Certified
• Korean
• Halal Certified
• Japanese
• Singaporean
• Vietnamese
Instant Sizzle
Bachun Food
Sauces you can count on
Bachun Food Industries Pte Ltd has successfully made
a name for itself with an ever-growing range of products
that are tantalising taste buds all over the world. Its
commitment to quality and emphasis on customer
satisfaction has established Bachun Food as a leading
name in both the local and international arena.
Core Business
Specialised in the supply,
processing, distribution,
marketing of Asian sauces
and marinades
Key Strengths
• Strong product
development capabilities
• Able to customise products
directly to customer
preferences
• Extensive local and
international networks
Bachun Food Industries Pte Ltd
17, Tuas Bay Walk
Singapore 637761
Tel: (+65) 6861 0518
Fax: (+65) 6861 1451
Web: www.bachun.com
115
A dual-brand formula for longevity and success
As a major manufacturer of Asian sauces and
marinades, Bachun Food customers have come to
appreciate and remain loyal to its two longstanding
brands – Ong’s and Bachun. Containing only the best
natural ingredients, Ong’s is specially catered to the
health-conscious consumer and distributed worldwide.
Under the Bachun brand, a range of traditional sauces
are manufactured and exported mainly for the
wholesale food services industry.
Sauces for all occasions
Bachun Food has more than 30 varieties of sauces,
marinades and condiments in its repertoire of
products. Spanning from traditional soy sauce,
oyster sauce, savoury barbecue sauce to tangy
teriyaki sauce, the company strives to please the
different palates of customers. On top of these
products, the company specially formulates
customised sauce blends for its preferred clientele.
Its products are available in retail, catering and bulk
packaging sizes.
Keeping abreast of new developments
Bachun Food keeps its offerings relevant by remaining
highly flexible while reacting expediently to market
demands. Boasting high-tech processing facilities,
Bachun Food refines and revamps customisable
formulations to adapt to market changes.
116
Instant Sizzle
The commitment to quality
Committed to providing the best for its customers, Bachun Food goes out of
its way to source and procure the finest raw materials and ingredients. This
is coupled with the application of best in-house practices, which has earned
the company BRC, HACCP and Halal certifications. With the same fervour and
passion that are applied to its existing lines, Bachun Food continues to develop
new products to satisfy evolving tastes.
Signature Products
Export Markets
• Ong’s
Australia, Europe, India,
Potential
Business Partners
• Bachun
Indonesia, New Zealand,
• Importers
• HACCP Certified
Food Safety
South Africa, Sri Lanka and
• Distributors
• Halal Certified
the US
• Supermarket chains
• OEM customers
• Industrial users
• Regions include the Middle
East, Europe, North and
South America
Instant Sizzle
Chuen Cheong Food
Setting the bar high with good ties
With many years of hard work and
commitment, Chuen Cheong Food
Industries (Pte) Ltd is a trusted name
among loyal customers and business
associates. The company has managed
to cultivate such strong ties as it takes
pride in creating high-quality sauces and
condiments. In addition, Chuen Cheong
maintains its relationships by consistently
providing good service and addressing
customer needs and feedback.
Core Business
Key Strengths
Pioneer distributor and
Pioneer of quality sauce and
manufacturer of superior
condiments manufacturing
quality sauces and condiments
and distribution with
numerous export markets
Chuen Cheong Food Industries
(Pte) Ltd
58 Woodlands Terrace,
Singapore 738465
Tel: (+65) 6285 1501
Fax: (+65) 6284 2753
Web: www.chuencheong.com
119
The pioneer of sauces and condiments
A well-known player in the region, Chuen Cheong is a pioneer in the
manufacturing and distribution of superior quality soy sauce, chilli sauce and
other condiments. Boasting its popular TIGER brand, its bottle of secret-recipe
soya sauce gets exported around the world. With a new manufacturing plant and
production facilities in Senai, Johor, Chuen Cheong has the ability to increase its
production capacity and improve product quality substantially.
Taking the initiative to meet export demands
Chuen Cheong’s products are distributed all over
Singapore and to various countries in Southeast Asia
and Europe as well as Australia. In line with increased
export demand, the food manufacturer has changed
its packaging from glass bottles to Polyethylene
Terephthalate (PET) plastic bottles. This move not
only resulted in cost savings, it also allowed for the
reduction of breakage during transport.
First-rate processing for unrivalled quality
As a reputable sauce manufacturer, Chuen Cheong
uses only the best grade Canadian soya beans and
roasted mixed grains for production. On top of that,
its sauces are processed under stringent guidelines,
adhering to ISO standards before reaching the final
stage for bottling. With its own manufacturing plant
and facilities, Chuen Cheong is able to perform
round-the-clock R&D to ensure its products are of
the highest quality.
Sweet, salty, spicy or sour – Chuen Cheong has it all
Sweet, salty, spicy, or sour – Chuen Cheong appeals
to all tastes and cravings with its myriad of products
such as plum sauce, salted soya beans, chilli sauce
with garlic & ginger and sweet & sour sauce. With
such a rich variety, one can create a gastronomic
feast with luscious flavours.
120
Instant Sizzle
Excellence in taste, health and safety
Chuen Cheong insists on the highest quality control throughout its production
process. The use of top grade ingredients and strict quality control standards
has ensured optimal production of its sauces. Recognised for its unremitting
commitment to meeting excellent taste, health and safety standards, Chuen
Cheong has garnered a collection of accolades such as ISO9001:2008, HACCP,
Halal and Singapore’s “Healthier Choice” seal. It has also bagged the Superbrands
Singapore, Asia Superbrands and Singapore Heritage Brand awards.
Signature Products
Export Markets
Brand: Tiger
• Asia Superbrands
Australia, East Asia, New
Zealand, Southeast Asia and
• HACCP Certified
Europe, particularly the EEC
• Halal Certified
countries
121
Instant Sizzle
Hai’s
Cooking up convenience
Pressed for time to cook? Fret not, there are instant pastes
and curry mixes from House of Authentic Innovative
Sauces (HAI’s) to create fuss-free culinary delights. The
company has cemented its place in hearts and homes
across Singapore and the Asia-Pacific region since 1984.
Core Business
Manufacturer, distributor and
exporter of natural quality
instant pastes and curry mixes
Key Strengths
• 100% natural ingredients
used in production
• Made according to
traditional recipes
• MSG, preservative and
trans fat-free
Hai’s Pte Ltd
Blk 15 Woodlands Loop
#03-02/04/05/30
Singapore 738322
Tel: (+65) 6752 8588
Fax: (+65) 6758 9288
Web: www.hais.com.sg
123
Keeping it in the family
Stemmed from one woman’s passion for cooking in
the 1970s are revolutionary methods of preparing
Asian dishes in home kitchens. With her initial
creations packed with authentic flavours of various
popular cuisine, her son Mr Lim Swee Hai, founded
HAI’s in 1984. Specialising in all-natural and quality
pastes packed for ease of use, the company has
grown to become a well-known regional brand.
Authentic flavours with a healthy twist
HAI’s prides itself on producing a variety of cuisines
using traditional methods. For its consumers’
convenience, it also provides easy-to-follow recipes
featuring the use of its products online. An added
bonus: some of its pastes has been awarded the
“Healthier Choice” seal, for being free of MSG,
preservative and trans fat.
Broadly distributed goodness
HAI’s pastes and mixes have found wide appeal in
Singapore. Available in supermarkets islandwide, its
products are Halal and ISO 22000-certified. Even
hotels, restaurants, food courts and cafeterias use its
products. HAI’s products can also be bought online at
www.hais.com.sg.
Asian diet for the world
From modest beginnings almost 40 years ago, HAI’s
has taken off not just domestically but across the
Asia-Pacific region. Its products were featured at the
Guangdong & Macau Branded Products Fair 2011
held in Macau. The company now sets its eyes on
expanding its exports to the rest of Asia and the
Middle East – particularly in Muslim countries.
124
Instant Sizzle
Signature Products
• Instant paste and curry
mixes for different cuisines
(e.g. curry chicken, laksa,
prawn noodles, bak kut teh,
chicken rice)
• Halal Certified
Export Markets
Asia and the Middle East
Potential
Business Partners
Distributors and business
partners from any region
Instant Sizzle
Lam Soon Group
A homemaker’s best friend
For over 60 years, Lam Soon products can be found in
practically every household throughout Singapore, Malaysia,
Thailand and Hong Kong. Besides its flagship Knife
brand cooking oil, it also produces a range of margarine,
shortening, beverages, processed fruit and vegetables and
household and personal care products.
Core Business
Key Strengths
Manufacturer and marketer
• Trusted brand with over 60
of branded consumer
years of experience
goods including cooking oil,
• Wide range of products
margarine and baking fats,
• Strong sales and distribution
beverages, soap and personal
network in ASEAN and
care, dish wash liquid and
beyond.
other home care products.
Lam Soon Singapore Pte Ltd
63 Hillview Avenue
#02-08 Lam Soon Industrial Building
Singapore 669569
Tel: (+65) 6763 3989
Fax: (+65) 6763 4198
Web: www.lamsoongroup.com.sg
127
Household convenience in every way
Look inside a kitchen in a Southeast Asian home and chances are you will see
one or more of the company’s signature products - Knife brand cooking oil,
Naturel spread and oils, and Zip household care - bearing witness to their quality
and popularity. An undisputed industry leader for over half a century, Lam Soon
continues to evolve by making improved and healthier products which are
trusted by its consumers.
A step above the rest
Lam Soon puts itself ahead of its rivals with its ambition and knowledge
of consumer needs. Starting out as a local manufacturer of cooking oil and
laundry soap, it has flourished into a regional group of companies, involved
in plantations, milling, refining, manufacturing of margarine, specialty fats,
beverages, detergents, soap and oleo chemicals. With products ranging from
cooking to personal care, Lam Soon has sealed its place at the top with its
record successes over the years.
Spreading its wings
In view of increasing demand for healthier products, Naturel has extended
its product range to organic foods. Our organic range of products is carefully
sourced and certified by internationally recognised accredited bodies. These
products include organic brown rice, organic pasta and organic pasta sauce.
128
Instant Sizzle
The most trusted
Lam Soon has made a name for itself by conducting its business with integrity,
reliability and affability. From its headquarters in Singapore to its production
plants in Malaysia, Thailand and Vietnam, Lam Soon’s bases uphold its stateof-the-art production lines to the highest safety standards. Muslim and Jewish
consumers can also be assured that its products are Halal and Kosher-certified.
It is no wonder that consumers everywhere keep returning for more.
Signature Products
Export Markets
• Knife range of products
• 6th consecutive Brand
ASEAN, Europe, Far East,
Potential
Business Partners
Japan and North America
Reputable companies with
• Naturel range of oils,
Laureate Award for Best
spreads and organic
Brand in Consumer
excellent track records in
products
Cooking Oil
brand building and distribution
• Bio-home dishwash liquid
and multi-purpose cleaner
• Zip household care
• GMP Certified
• HACCP Certified
• Halal Certified
• Reader’s Digest Trusted
Brands in Asia, Singapore and
Malaysia for the past 13 years
Award (Heritage Brand),
(Established Brand)
networks.
Instant Sizzle
Sin Hwa Dee Foodstuff
Speedy transition to success
Sin Hwa Dee Foodstuff Industries Pte
Ltd has gone headlong to brandish
their signature knack for creating
superior sauces and mixes in the
market. Combining the very best in
traditional knowledge, manufacturing
expertise and ingredients, Sin Hwa
Dee has grown from a humble
outfit to become a respectable
international company.
Core Business
Key Strengths
Producing and supplying high
• Leading producer of high-
quality sauces and mixes to
local and overseas markets.
Sin Hwa Dee does contract
manufacturing of sauces
to international brands and
markets.
quality sauces and mixes
since the 1970s
• Wide network of export
markets
• Gourmet boutiques
to create global brand
awareness
Sin Hwa Dee Foodstuff
Industries Pte Ltd
8 Senoko South Road
CHNG Kee’s Foodlink
Singapore 758095
Tel: (+65) 6755 2262
Fax: (+65) 6755 6656
131
Four decades of heritage and experience
With a wealth of experience spanning four decades,
Sin Hwa Dee is an organisation with extensive
manufacturing and business know-how. Taking into
account the company’s technologically advanced
manufacturing machinery and equipment, an
in-house Research & Development and Quality
Assurance team, Sin Hwa Dee possesses the
competence to adapt and cater to its customers’
changing taste preferences. Besides manufacturing
and supplying, this thriving company also offers
boutique food service to its clientele, spanning more
than 30 countries.
Quality for something as personal as food
With providing quality sauces as its top priority
to create convenience of our sauces, yet
uncompromising in taste, Sin Hwa Dee believes in
employing the best chefs to the easy convenience
of our sauces, yet uncompromising in taste as well
as research and development personnel to create
superior marketable products. Rest assured that
the convenient nature of its products comes at no
compromise to quality. Sin Hwa Dee is now FSSC
22000 certified, which is one of the highest, most
stringent manufacturing certification schemes. Sin
Hwa Dee has reached one of the highest peaks of
quality and safety standards.
Export as its main thrust
Sin Hwa Dee exports its products to countries that
include China, Philippines, Indonesia, Taiwan, the
Netherlands, Australia, the US and Czech Republic.
Its Halal-certified food products are available in
Muslim countries such as Malaysia and United Arab
Emirates. Truly an international player, Sin Hwa Dee
counts overseas exports as the main thrust of its
business. With the company’s vision of attaining a
stronger international presence, Sin Hwa Dee plans
to aggressively embark on further expansion and
bring an even wider range of products to foreign
markets.
132
Instant Sizzle
Creating global awareness with CHNG Kee’s gourmet boutiques
In 2005, Sin Hwa Dee opened a gourmet store under CHNG Kee's, called ‘Spice
of Life”, at Sentosa’s Images of Singapore. Envisioning that visitors and tourists
would explore its wide array of products and share their experience with loved
ones back home, Sin Hwa Dee aims to open specialised Asian gourmet stores all
over the world in the near future.
Signature Products
Export Markets
• Black Pepper Sauce
More than 30 countries
Potential
Business Partners
• Char Siew Sauce
including Australia, China,
• Distributors
• Hainanese chicken rice mix
Food Safety
Indonesia, Malaysia,
• Retailers
• Kung Bo Sauce
the Middle East, the
• Fast-food chains
• Light Soya Sauce
• HACCP Certified
Philippines, Taiwan, the
• Airlines catering
• Oyster Sauce
• Halal Certified
Netherlands and the US
• Major cities in Asia Pacific,
• Yam rice mix
• Singapore Packaging Star
Award
Award (Distinctive Brand)
• FSSC 22000 (Food Safety
System Certification 22000)
America, Africa
Instant Sizzle
Tai Hua Food
The source of good sauces
Since 1949, Tai Hua Food Industries Pte Ltd has grown from
a small cottage industry player to become one of the most
sought-after soy sauce producers in Singapore and in over
30 countries.
Tai Hua also produces and packs a diverse range of ready-tocook and braising sauces targeted at creating convenience
for cooks.
Core Business
Key Strengths
• Manufacturer of naturally-
• Strong brand
brewed soy sauce
• Producer of a range of
braising sauces and readyto-cook sauces
• Stringent quality and
hygiene control
• Excellent technological
capabilities
• Markets and distributes
canned food and fruit
Tai Hua Food Industries Pte Ltd
12 Jalan Besut
Singapore 619566
Tel: (+65) 6265 9911
Fax: (+65) 6265 4077
Web: www.taihua.biz
135
Business with a mission
Connoisseurs of quality
As one of the leading brands of soy sauce, Tai Hua’s
Whether it is the use of raw materials or production
dream and mission is a big one: to produce the
process, Tai Hua sustains its business with great
finest sauce products that will find its way to every
emphasis on quality in its production and marketing
market with a Chinese or Asian community.
processes. It is little wonder that the brand and its
To achieve this Tai Hua only produces quality soy
range of excellent products have performed so well
sauce from premium natural ingredients using
in local and overseas markets.
improved facilities and technologically advanced
methodology with proper monitoring and controls.
Bringing passion to the plate
Through its stringent quality control and passion
Bringing out the best in food
for excellence, Tai Hua has created the best taste
Top-quality soy sauce can be immediately
of tradition using the latest technology. As one of
distinguished by how well it complements the
Asia’s Top 500 Brands, it has not only been awarded
dishes and enhances their natural flavours.
“Healthier Choice” status, it has also won accolades
You can recognise Tai Hua’s quality soy products
for brand building and packaging, like Asian Star
in most Singapore homes, food companies
Packaging Awards, Singapore Promising Brand
and catered operations because of their purity,
Award and Heritage Brand Awards.
superiority and flavour. The sauces are also specially
manufactured for private labels.
136
Instant Sizzle
Signature Products
• Soy sauces
• Braising sauces
• Ready-to-cook sauces
• Table condiments
• Asian Packaging Star Award
• HACCP Certified
• AVA Food Safety Partner
Export Markets
Africa, Australia, Canada,
China, Hong Kong, Indonesia,
Maxico, the Middle East, the
Netherlands, the Philippines,
Russia, Spain and the US
137
Instant Sizzle
TungSan Food
Embark on a culinary journey
What completes an Asian dish? TungSan
Food Industries Pte Ltd has been
providing the answer to that question
for almost 40 years. With over 100
spice pastes, sauces and seasoning
condiments to choose from, consumers
need never fret about injecting flavour
into their dishes.
Core Business
Key Strengths
Manufacturer, wholesaler and
• Established brand
retailer of quality Southeast
• Broad variety of quality
Asian pastes, sauces,
marinades and dried foodstuff
products
• Excellent customer service
• OEM manufacturers
• Food solution and
customisation
Tungsan Food Industries Pte Ltd
56 Senoko Drive
Singapore 758235
T: (+65) 6257 6897
F: (+65) 6257 8634
Web: www.tungsanfood.com
139
From humble beginnings
Founded by a man who noticed a lack of quality chilli
suppliers in Singapore in 1973, TungSan has grown
from its position as a chilli supplier to a leading
manufacturer and wholesaler of sauces, pastes,
marinades and dried foodstuffs.
Understanding Asian kitchens
TungSan understands your kitchen needs because
it manufactures, wholesales, trades and retails
cooking accompaniments. A homemaker's dream,
it makes spice pastes, sauces and even pickles that
are essential in Asian cooking. It has also taken the
added leap forward by providing staples like rice,
flour, noodles, cooking oil and dried goods.
Enhancing productivity with versatility
In 2011, TungSan achieved a production output close
to 3,000 metric tonnes. This is a far cry from the
company's modest start as a chilli supplier. As a wellestablished brand that serves customers worldwide,
TungSan has divided its product line into different
brands – Straits Story and Yi Pin Tang. Straits
Story compacts the exotic heritage and flavours of
Southeast Asian cuisine within its convenient and
easy-to-use food products, Yi Pin Tang offers wideranging food solutions and OEM manufacturing for
its wholesale clients.
Building long-term relationships
Since its start in 1973, TungSan breeds success by
knowing how to nurture lasting connections with
over 5,000 consumers and retailers. Supported by
sound manufacturing capabilities and wholesale
distribution infrastructure, it guarantees its products
will be where it needs to be on time. TungSan's
reputation for quality and adherence to food safety
standards has also earned it the HACCP certification
and Grade 'A' bronze award for excellence in Food
Hygiene, Sanitation and Processing (AVA).
140
Instant Sizzle
Signature
Products
• Singapore laksa, mee siam
and curry
• Spice paste
• Oyster sauce, plum sauce
• HACCP Certified
• Halal Certified
• Singapore SME 1000 Award
• Grade ‘A’ bronze award for
excellence in Food Hygiene,
Sanitation and Processing
(AVA)
Export Markets
Indonesia, Malaysia, and
other parts of the world
Potential
Business Partners
Distributors in Taiwan,
Hong Kong, Japan, China or
any other parts of the world
141
Instant Sizzle
Vismark Food
Asia on your plate
Being in the industry for more than 20 years, Vismark
Food Industries is one of the leading manufacturers for
authentic Asian paste and sauces, handmade frozen
dim sum and ready-to-serve desserts.
Core Business
Key Strengths
A renowned F&B Supplier
Customised recipes and food
in Singapore whom supplies
products to specifications
to mainly hotels, airlines,
casinos, conventions,
integrated resorts and
many more
Vismark Food Industries
Blk 3017 Bedok North Street 5,
#05-32/33
Singapore 486121
Tel: (+65) 6552 2161
Fax: (+65) 6454 6689
Web: www.vismark.com.sg
Adapting to the tides of change
Established in the early 1990s, Vismark has grown rapidly throughout the years
to keep up with the ever changing needs of the hospitality industry. Constantly
sourcing for new products to cater to the growing demands of their customers,
their ability to customise recipes and food products has also brought a new level
of partnership with customers.
Never compromise on taste
Vismark only uses the freshest ingredients without preservatives, additives and
flavour enhancers. Their range of paste and sauces are nutritious, and packed
with authentic Singaporean flavours. With the largest range of premium dim sum
varieties to choose from, Vismark is, without a doubt, one of Singapore’s largest
dim sum suppliers to the hospitality industry.
Never compromise on quality
To ensure that hygiene and food quality are at a top-notch level, Vismark makes
sure that products are properly packed and prepared under a clean and safe
environment. Additionally, regular on-site audits are conducted by quality control
and purchasing staff as well as chefs to ensure that quality is never compromised.
144
Instant Sizzle
Signature Products
• Authentic Singapore paste
and sauces
• Premium handmade
dim sum
• HACCP Certified
• Halal Certified
Export Markets
China, Hongkong, Taiwan,
Macau, Maldives, United
Arab Emirates and Asia
Regions
Potential
Business Partners
• Distributors
• Importers
145
Satisfy your snack attack
with a wide range of delicious
small bites from golden roasted
macadamias, healthy fruit and
nut mixes, instant canned curry,
smoked sausages and ham, to
whatever tickles your palate.
Versatile and convenient, it pays to
have some handy around always.
Quick Fix
Quick Fix
Amoy Canning
When tradition meets innovation
Anyone can whip up a tasty dish, not
just chefs. To create delicious traditional
Asian favourites like Chinese tonic soups,
spicy rendang or laksa – all you need
is to stock up on Amocan. Based in
Singapore, Amoy Canning Corp (S) Ltd
is the internationally renowned company
behind the successful Amocan brand.
Core Business
Manufacturer of sauces, curry
mixes, condiments, soups,
canned drinks, as well as
traditional meat and seafood
dishes in cans
Key Strengths
• Robust technology
• Recognised as a quality
brand
• Extensive international
network
Amoy Canning Corp (S) Ltd
23 Chin Bee Avenue
Singapore 619943
Tel: (+65) 6261 2311
Fax: (+65) 6261 2800
Web: www.amocan.com
149
Name you can trust
First in a can
As a pioneer in the food processing industry in Asia,
Recognising how consumers crave convenience
Amoy Canning started their business in Xiamen
and great taste, Amoy Canning was among the first
(Amoy) in 1908 as a producer of its trademark
to market Asian curries, local gravies and favourite
superior soya sauce. Since its incorporation in
sauces in a can – satisfying legions of consumers
Singapore in 1951, it has become a highly regarded
who savour the convenience of eating to their
brand carrying a wide range of traditional Asian
hearts’ content.
soups, sauces, foods and drinks.
150
Quick Fix
Can-do spirit
To maintain market leadership, Amoy Canning
believes in constant innovation. As a result, it has
Signature Products
• Amocan Traditional Meat
• Seafood Dishes in Cans
developed a healthy range of vegetarian products,
plus a range of chicken tonic soups that is cooked in
the can itself.
• ISO Certified
• HACCP Certified
Continuous product development and innovation
• HALAL Certified
are in place to ensure that their products are of
the highest standards and cater to the varied taste
profiles of their target markets.
• Golden Brand Award
• VII Europe Award
Authenticity in a can
Using only the finest ingredients, Amoy Canning
works with trained chefs to prepare local recipes
Potential
Business Partners
which reflect Singapore’s rich culture and heritage.
• Agents
When high quality, authentic food and beverages
• Distributors
meet state-of-the-art technology in manufacturing
and packaging, the result is Amocan – loved by
generations of Singaporeans and the world over.
• Franchisee
• Canned food factory
Quick Fix
Ellaziq
The Halal Food Specialist
Dubbed the “Halal Food Specialist”, Ellaziq
Pte Ltd prides itself on its premium quality
Halal-processed meat and seafood products.
Striving to be known as the brand that
creates “iconic tastes of the world”, Ellaziq
specialises in supplying quality Halal food,
demanded by discerning customers with
needs for convenience and innovatively
processed foods.
Core Business
Key Strengths
Supplier and manufacturer
• Comprehensive array
of Halal premium meat and
seafood products
of Halal premium food
products
• Supplier to leading retail
chains, food service
operators, overseas
distributors
Ellaziq Pte Ltd
30 Senoko South Road
Ellaziq Hub
Singapore 758088
Tel: (+65) 6758 7530
Fax: (+65) 6758 6430
Web: www.ellaziq.com
153
Satisfying the discerning customer
Ellaziq’s priority is set on meeting the global need for quality, safe and hygienic
Halal food. To cater to an array of diverging customer preferences, Ellaziq has
conceived two brands: El-Dina and Kizmiq.
Its leading El-Dina brand provides premium Halal European-style cold cuts meats
and sausages such as premium beef pepperoni slice, chicken breakfast cocktail
and chicken breakfast slice. Under Kizmiq, it offers a range of frozen meat and
seafood products such as honey baked chicken slice, turkey bacon and fish tofu in
different bulk and packaging designs.
Halal variety to choose from
With a portfolio of over 100 products and many more, Ellaziq’s customers are
spoilt for choice. Thanks to its research and development team, which are
constantly exploring new formulations and food concepts, all of which follow
strict management and production guidelines to keep quality in check.
Uncompromising quality to assure
Ellaziq customers can be assured of top-notch hygiene standards with Ellaziq’s
ISO 22000 and HACCP certifications. Ensuring full compliance with Halal
requirements, Ellaziq’s facilities operate within Majlis Ugama Islam Singapura’s
strict requirements of 'Whole Plant" scheme.
154
Quick Fix
Signature Products
• El-Dina Canned
Luncheon Meat
• El-Dina Pate
• Kizmiq Cuttlefish Chip
• Kizmiq Fish Chip
• HACCP Certified
50 Award
Export Markets
Southeast Asia
Potential
Business Partners
• EU and Gulf Cooperation
Council countries
• Overseas product
distributors partners keen
in carrying its range of
products
• Overseas food
manufacturers, keen in
exporting to Singapore,
especially those requiring
cold room chain facilities
Quick Fix
Golden Bridge Foods
Capturing the best of nature’s flavours
It’s no secret that consumers are ever
more discerning in their food choices and
are always on the lookout for distinctive
tastes. With its wide range of over 200
processed meat products, prepared in
chilled, frozen, canned and cured forms,
Golden Bridge Foods Manufacturing Pte
Ltd, prides itself on bringing the best of
nature’s flavours to discerning food lovers
all over the world.
Core Business
Key Strengths
processed meat and seafood
products
brand
• Dedicated sales and
management teams
• First sausage manufacturer
to receive ISO 22000
Certification in Singapore
• Supplier to retail and food
sevice sector both locally
and oversea distributers
Golden Bridge Foods
Manufacturing Pte Ltd
Singapore 758088
Tel: (+65) 6572 9200
Fax : (+65) 6758 8580
Web: www.golden-bridge.com.sg
157
Trusted and time-tested
As a trusted Singapore brand of more than 20
years, Golden Bridge Foods has developed a proven
reputation for delivering quality product. With a
wide range of processed meat products including
tasty favourites such as traditional Chinese waxed
sausages and European-style cold cuts, it’s no
wonder that the Golden Bridge brand has stood the
test of time and changing tastes in Singapore.
Preserving traditions, embracing innovations
Golden Bridge brings together authentic recipes
and innovative technologies to create its signature
product – traditional Chinese waxed sausages
that are chockfull of flavour in every bite. It also
extends its expertise in food processing to a variety
of Taiwanese sausages, canned products, frozen
products, condiments and meat floss. Under its Kelly
brand, Golden Bridge offers an array of Europeanstyle delicatessen offerings such as honey-glazed
hams, bockwurst sausages and chicken rolls.
The meat of the matter
When it comes to product quality, Golden Bridge
has proven to be a meaty competitor. The right
cut of meat for each product is marinated with
quality seasonings and carefully processed to bring
out the best aroma and taste. With production
methods perfected through rigorous research and
development, you can be sure that each bite will
always excite the taste buds.
Convenience and great value
With its wide network of suppliers and well-equipped
manufacturing facility in Singapore, Golden Bridge
is well-placed to offer one-stop convenience to
customers, ranging from retail to bulk purchases, and
always of great value. Its strong focus on product
innovation and proven quality will ensure that Golden
Bridge will continue to be a trusted favourite for many
years to come.
158
Quick Fix
Signature Products
Export Markets
• Chinese waxed sausages
Australia, Hong kong and
Potential
Business Partners
Southeast Asia
• Overseas product
and meats
• Taiwanese sausages
• HACCP Certified
• European-style hams and
• SME One Asia Award
cold cuts
• Frozen Ready to eat
distributors and partners
• Overseas related food
manufacturers
50 Award
products
159
Quick Fix
Seng Hua Hng Foodstuff
Nuts over nuts
40 years on, Seng Hua Hng Foodstuff
Pte Ltd’s Camel Nuts is still a favourite
among Singaporeans. As one of the
most recognisable household names,
its success has been proved unmatched
by its local competitors. With a wide
range of healthy and delicious nuts to
choose from, consumers can find one
to suit their preference. Today, the brand
is enjoyed in more than 40 countries,
making it a truly global brand.
Core Business
Key Strengths
• Strong brand identity
quality nuts and snacks
• Extensive range of
products
• Good regional and global
networks
• Consistent product quality
Seng Hua Hng Foodstuff
Pte Ltd
127 Defu Lane 10
Singapore 539234
Tel: (+65) 6383 3388
Fax: (+65) 6383 0689
Web: www.camelnuts.com
161
Snack of choice
Founded by a husband-and-wife team in 1974, Seng Hua Hng’s Camel Nuts has
evolved to become the snack of choice for Singaporeans. With over 40 different
varieties of healthy, crunchy nuts, it has been embraced by consumers the world
over. To this day, its success has yet to be duplicated by local competitors, sealing
its position as Singapore’s premier nut brand.
Overseeing every step of production from the ground up
When Singaporeans glance upon the Camel brand logo, most will immediately
associate it with nuts. To preserve their strong brand image, Seng Hua Hng
works to control every aspect of production. It maintains its quality over the
years by having a personal hand in making sure every product meets its standard
of excellence before distribution.
Eye-catching meets health-giving
To ensure customers get the best out of their crunchy snacks, Seng Hua Hng has
strived to make its bestsellers healthier. With no added salt or preservatives, these
varieties are labelled with the “Healthier Choice” seal. It has also applied itself
by creating eye-catching packaging for its products. Camel Nuts now come in tin
canisters as well as foil and stand pouches.
Longevity through hard work
Seng Hua Hng will not be where it is today without commitment to preserving
quality and a willingness to upgrade its infrastructure to improve productivity.
By adhering to stringent quality standards, it became the first nut company to
receive HACCP and ISO 9001 certification. Seng Hua Hng develops and tests out
its new products in-house at its R&D facility to ensure food safety and hygiene.
With this level of dedication, it is no wonder that consumers have taken to Camel
Nuts around the world – be it Africa, Europe, the Middle East, China or the
Pacific islands.
162
Quick Fix
Export Markets
Asia, the Middle East, Europe,
Africa and the Pacific Islands
Potential
Business Partners
Manufacturers, distributors,
retailers, airlines/in-flight
catering, food services, hotels,
bars, restaurants, private labels
and house brands
Signature Products
• Camel Honey Mustard
Macadamias
• Pistachios, Roasted
Cashews, Roasted Peanuts
• Smoked Quality Almonds
• HACCP Certified
• Halal Certified
• BRC Certified Global
Standard for Food Safety
Quick Fix
Unicurd Food
Singapore’s premier tofu brand
Tofu is a traditional Asian food. Low in calories but packed
with protein, it is a staple ingredient in many Asian dishes.
More than 30 years on, Unicurd Food Company Pte Ltd
has continued to enrich our diets by committing itself
to producing the highest grade of soybeans under the
strictest of guidelines.
Core Business
Leading Singapore soy food
manufacturer
Key Strengths
• Passionate employees with
genuine interest in tofu
• Wide range of products
• Hygienically packed tofu
Unicurd Food Company Pte Ltd
Singapore 758089
Tel: (+65) 6759 2855
Fax: (+65) 6759 5411
Web: www.unicurd.com.sg
Opening new doors for Singapore
Passion aiming for perfection
Before Unicurd opened its doors in 1980, Singapore
Unicurd’s employees have a particular love and
had no capability to produce tofu to meet food safety
genuine interest in what they do. Without their
standards. True pioneers in their own right, Unicurd
knowledge of on-going research and discourse with
introduced Singapore to the practice of hygienically
farmers to identify new suitable soybean strains,
packing pasteurized silken tofu in sealed boxes and
Unicurd’s innovations would come to a standstill.
tubes. Needless to say, the idea took off.
Understanding how packing and handling affects
the quality of soybeans is of great interest to the
Only the best
company’s researchers. This allows the company to
Unicurd prides itself for using only identity preserved
refine its supply chain to ensure its soybeans retain
non-genetically modified soybeans. The process
the purest quality possible.
is controlled under strict supervision, with each
stage recorded for accountability. This exercise
Reputation for excellence
aims to sieve out soybeans of the purest quality
From researchers to line workers, Unicurd staff are
for tofu production. As a market leader, Unicurd
trained to accept nothing but perfection. Unicurd’s
also possesses the best expertise in advanced
reputation as a company that follows the strictest
processing methods.
guidelines to ensure hygiene and food safety is
well-documented. Suffice to say, its policies have
been richly rewarded. It currently holds the honour of
being the only SME food company in Singapore to be
awarded ISO and HACCP certifications simultaneously.
166
Quick Fix
Signature Products
• Unicurd Silken Tofu Plus with
Omega
• Unicurd Chinese Tofu Plus
with Vitamins
• Unicurd Egg Tofu
• Unicurd Extra Smooth Silken
Tofu
• Food Safety Excellence Gold
Award
• HACCP Certified
• Halal Certified
Export Markets
Asia, Dubai, Europe, New
Zealand and South America
Potential
Business Partners
• Business projects that need
tofu expertise and products
• Partners in culinary activities
that aim to promote the use
of tofu
167
GLOSSARY
BRC Global Standards for Food
Safety
The British Retail Consortium
(BRC) Global Standards are a
leading global safety and quality
certification programme, used
throughout the world by over
17,000 certificated suppliers in
90 countries through a network
of over 80 accredited and BRC
recognised Certification Bodies.
The BRC Global Standards are
widely used by suppliers and
global retailers. They facilitate
standardisation of quality,
safety, operational criteria and
manufacturers’ fulfillment of legal
obligations. They also help provide
protection to the consumer.
Food Safety Excellence
Gold Award
The Food Safety Excellence Gold
Award is awarded by Singapore's
Agri-Food & Veterinary Authority in
recognition to food factories which
have consistently maintained
high standards of food safety for
15 years.
Good Manufacturing
Practice (GMP)
The Good Manufacturing Practice
(GMP) certificate issued by
Singapore's Health Science
Authority is a certificate relating
to the manufacture of a medicinal
product, an active pharmaceutical
ingredient or a cosmetic product
attesting to its conformity with
the relevant GMP Standard as
appropriate. A GMP certificate is
granted when the manufacturing
facility has been audited and
found to demonstrate satisfactory
compliance with the required
GMP standard.
HACCP
Hazard Analysis & Critical Control
Points (HACCP) is a management
system in which food safety is
addressed through the analysis
and control of biological, chemical,
and physical hazards from raw
material production, procurement
and handling, to manufacturing,
distribution and consumption of
the finished product.
168
Halal Certified
ISO 9000 & 9001 & 9002
SME One Asia Award
Certificates given by the Islamic
Religious Council of Singapore
(Muis) based on a set of systemsfocussed Halal certification
requirements known as the
Singapore Muis Halal Quality
Management System (HalMQ).
The ISO 9000 family of standards
are related to quality management
systems and designed to help
organisations ensure that they
meet the needs of customers
and other stakeholders while
meeting statutory and regulatory
requirements related to the product.
The SME One Asia Awards is
created to recognise successful
and socially responsible small-andmedium-enterprises in Singapore
and Asia.
Healthier Choice
The Healthier Choice Symbol
Nutrition Labelling Programme is
administered by Health Promotion
Board, Singapore. The Healthier
Choice Symbol (HCS) on packaged
food products indicates that they
are healthier options as compared
to products within the same
food category, and this helps
consumers to make informed food
choices when grocery shopping.
Products carrying the HCS symbol
are generally lower in total fat,
saturated fat, sodium and sugar.
Some are also higher in dietary
fibre, calcium and whole-grains as
compared to similar products within
the same food category. Each food
category has a separate set of
nutritional criteria to adhere to.
ISO 14000 & 14001
ISO 14000 is a family of standards
related to environmental
management that exists to help
organisations (a) minimise how
their operations (processes etc.)
negatively affect the environment
(i.e. cause adverse changes to air,
water, or land); (b) comply with
applicable laws, regulations, and
other environmentally oriented
requirements, and (c) continually
improve in the above. ISO 14001 is
known as a generic management
system standard, meaning that it
is applicable to any size and type
of organisation, product or service,
in any sector of activity and can
accommodate diverse sociocultural and geographic conditions.
Singapore Enterprise 50 Award
The Enterprise 50 (E50) Awards,
first established in 1995,
recognises local, privately-held
companies who have contributed
to economic development in
Singapore and abroad.
Singapore Packaging Agreement
The Singapore Packaging
Agreement provides a platform
and structure for industries to
collaborate with the Singapore
government to reduce packaging
waste over a 5-year period.
Singapore Packaging Star Award
The Singapore Packaging Star
Award is a prestigious national
award given to innovative and
creative designs with quality
finished products and packaging. It
recognises and rewards excellence
in packaging, in construction and
materials usage, design, innovation
technology and incorporating of
environment considerations.
Singapore Prestige Brand Award
Singapore Prestige Brand Award
(SPBA) is a branding accolade that
recognises and honours Singapore
brands that are developed and
managed efficiently through
effective branding initiatives. The
Award is today accepted as one
of the premier branding awards in
Singapore.
ISO 22000
Singapore SME 1000 Award
ISO 22000 is a standard developed
by the International Organisation
for Standardisation dealing with
food safety.
The Singapore SME 1000 Award
recognises companies that
achieved excellence in sales
turnover performance.
Spirit of Enterprise Award
The Spirit of Enterprise Award
is an annual Singapore national
award conferred to deserving
business entrepreneurs to
honour their outstanding
achievements. It aims to recognise
local entrepreneurs' courage,
perseverance and innovation in
their journey of entrepreneurship.
These local entrepreneurs serve
to become role models for other
young Singaporeans to emulate
and to inspire the youths to
take the bold step in becoming
enterprising entrepreneurs.
Superbrands Singapore
Superbrands is the leading byinvitation only brand promotion
platform. It is established in
over 80 countries around the
world. Organisations awarded
Superbrands Singapore represent
Quality, Trust and Distinction.
International Enterprise Singapore
230 Victoria Street #10-00
Bugis Junction Office Tower
Singapore 188024
1800-IESPORE (1800-4377673) local toll-free
T +65 6337 6628
F +65 6337 6898
www.iesingapore.com
V1/Sep 2012
Our Global Network
Abu Dhabi
Bangkok
Beijing
Chengdu
Chennai
Chongqing
Dalian
Doha
Dubai
Frankfurt
Guangzhou
Hanoi
Ho Chi Minh City
Istanbul
Jakarta
Jeddah
Johannesburg
Kuala Lumpur
London
Los Angeles
Mexico City
Moscow
Mumbai
New Delhi
New York
Qingdao
Riyadh
São Paulo
Seoul
Shanghai
Surabaya
Sydney
Taipei
Tokyo
Wuhan
Xi’an
Yangon
This brochure is printed using
soy ink on recycled paper.

- (IE) Singapore

Transcription

Similar documents

Sure-Win Dip

Property Life Media Kit 2013

22-Nov-2012 - Singapore Gaelic Lions

PDF - Aetius Capital

Night Festival 2012 Sunsilk Academy Fantasia Dole Yonanas

immediate press release 11th aug`2014

waiver guidelines jakarta incident

Read article

Yahoo Entertainment Singapore, 7th Apr

(GFC) 2010 breakfast seminar