Chassahowitzka River Campground Review

Chassahowitzka River Campground Review

Chassahowitzka River
Campground Review
Scope of the Complete Review:
Sales/Marketing
Financial
Operations
Scope of the Complete Review:
Sales/Marketing
Financial
Operations
Breakeven
Revenues = Expenses
Revenues
Expenses
Breakeven Analysis
• Incremental Revenues
™$36,000 - $46,000
™15% - 19% increase
Chassahowitzka River
Campground
v.
Industry
v.
Chassahowitzka River
Campground
25 Recommendations
Operational Recommendations
A. Improve Restrooms
B. Upgrade/Replace Computer
C.
D.
E.
F.
Software
Upgrade RV Sites w/ Cable & 50
Amp Service
Install Campground-wide WIFI
Add Site Capacity
Long-Term RV Storage
Marketing/Sales Recommendations
A. Stand-Alone Web Site
B. Brochures – Printed & Electronic
C. In-County Promoting
D. Seasonal & Promotional Events
E. Weekly Guest Events
F. Annual Event
G. Ratings by Major Services
H. Alcohol Ban Removal
I. Increase Site Rental Rates
General Recommendations
A. Implement Measurement
System
B. Adopt Continuous Improvement
Program
C. Run Like a Stand-Alone Business
Summary
A. Achievable Breakeven
B. Fit of Recommendations
C. Prioritize & Implement
Questions ?
Questions ?
Questions ?
Questions ?
Questions ?
Questions ?