john hitchcox

ISSUE 1
SEE WHAT’S INSIDE THIS
MONTH’S QUARTERLY
September 2013
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OUR EXCLUSIVE INTERVIEW WITH
JOHN HITCHCOX
CLICK HERE TO FIND OUT
w hat w e ’ v e b e e n u p t o ,
u p c o m i n g e v ents,
the hottest new openings and
what’s on the horizon
ADOREUM’S BRETT
WWW.ADOREUM.COM
GREGORY-PEAKE
REVEALS A LITTLE MORE...
IN THIS MONTH’S ISSUE
A PIECE OF
JOHN HITCHCOX
Adoreum speaks to John about living in Notting Hill,
Aqua Boracay, new industry trends and what yoo are planning next.
WHERE DO YOU LIVE AND WHY?
I live
in Notting Hill in London and have done for
the past fifteen years. I love it because it’s close
to the centre of the city yet has retained a village
like atmosphere. The proximity to the city means
I can ride my bicycle everywhere. I also have a
second home in the Cotswolds, at our development,
The Lakes by yoo. It is a fabulous second home
community set around a network of six clear water
lakes and only a 90 minute drive from London.
HAT ARE YOO WORKING ON AT THE
MOMENT? We recently launched Aqua
W
Boracay on Boracay Island, in the Philippines,
a resort residence and five-star hotel on what
has been named as “The World’s Best Island”
by Travel & Leisure Magazine. Other projects
include LOFT Niseko (Japan) - a collection
of four ski chalets overlooking Mount Yotei,
yoo Residence (Hong Kong) – a high end
residential development in the heart of
Causeway Bay, Mira Moon Hotel (Hong Kong) –
an exciting 5 star design-led hotel in Wanchai
and Aqua Iguazu, (The Philippines). We also
have two projects in Russia due to launch early
next year.
OU ARE RESPONSIBLE FOR CREATING AND
IGNITING NEW TRENDS IN THE PROPERTY
Y
WORLD. WHAT’S NEXT? In terms of trends, we
are seeing the types of structures that people
are living in change. High rise apartment
buildings are no longer the domain of power
couples but also viable living environments for
families. I believe there is an increased focus
on values in design. This means a continued
integration of technology, and environmentally
sustainable design, in line with the growth of
people wanting to live more ethically and in
harmony with their environment. The wider
market demand for unique, good design will
rise as more people continue to become
more aware of how modern floor plans, and
aesthetics affect the way we live.
HICH EMERGING MARKETS MOST
EXCITE YOU? I don’t think I could pinW
point which market excites me the most. We
have projects all over the world, from Asia to
South America, each country and project is so
unique that it would be impossible to highlight
one market in particular. We have been
particularly successful in India and the Far
East and I think this is because these markets
innately appreciate the power of brand.
S SUSTAINABLE DEVELOPMENT IMPORTANT
TO YOU AND HOW DOES THIS FEATURE
IWITHIN
YOO? Environmental sustainability is
something that I am incredibly passionate about
and the creation of yoo Energy is a reflection
of this. yoo Energy specialises in renewable
and alternative energy, helping landowners
and communities create renewable energy
projects. I hope my passion for this subject
continues through all our yoo projects, paving
the way for projects that do not take away from
their environment but rather give back. A good
example is The Lakes by yoo. There is an on-site
ecology manager to ensure that any detrimental
impact that is had by the construction is
counteracted through the replacement of trees
and maintaining natural habitats for the wildlife.
We also offer buyers the chance to kit out their
properties with eco-friendly features such as
solar panels and rain water recycling.
HERE ARE YOU GOING NEXT? We have
just launched our hotel business, yoo
W
Hotels. The growth of this sector of our business
will be an important focus over the next three
years. The yoo Hotels offering includes hotel
operations as well as design. This really is the
next big project for yoo – it is a natural expansion
from our core business of designing hotels and
residences with concierge style facilities.
HAT’S YOUR BIGGEST EXTRAVAGANCE?
WFamily,
time and travel. www.yoo.com
WHAT’S BEEN GOING ON
A
DOREUM IS PROUD
TO BE SUPPORTING
INVEST AFRICA - THE
PROFESSIONAL NETWORK
Invest Africa is a fast-growing networking and
investment platform, delivering on the demand for high
quality relationships within growing African markets.
Managed by Adoreum, Invest Africa hosts a minimum
of 2 events per month, bringing local African expertise
to London and encouraging members to engage with
the continent in a compelling and business focused
environment. For more information about Invest Africa
and membership, please contact investafrica@adoreum.
com or visit website www.investafrica.eu
A
DOREUM HAS BEEN
ORGANISING KSF’S
FUNDRAISING DINNER ON
28TH SEPTEMBER IN DC
The evening will celebrate the accomplishments of
both Kevin Spacey and the foundation. Guests will enjoy
performances by Kevin, Peter Cincotti, a tribute to film
legend Jack Lemmon and a special appearance by his son
Chris Lemmon. Kevin credits Jack Lemmon as his mentor
having encouraged him to become an actor and inspiring the
creation of the foundation. The Kevin Spacey Foundation has
been created to help and train emerging artists to succeed in
performing arts and film. www.kevinspaceyfoundation.com
ON THE HORIZON
SPOTTED!
23 Sept > Adoreum relocate from Dover St.
to new premises at Broughton House, 6-8
Sackville St. London W1S 3DG // 10 Oct >
J Crew open small menswear store in townhouse
on Lamb’s Conduit St. // 15 Oct > Luxury Society
Keynote conference on ‘Understanding the UHNW
consumer’, in partnership with Bloomberg in New
York // Mid Nov > Aquascutum launch their new store
on Great Marlborough St. // 20 Nov > The Isabella
Blow Foundation open their exhibition, Isabella Blow :
Fashion Galore at Somerset House
MONCRIEF’S NEW URBANITE CASE.
FIND IT AT NET-A-PORTER.COM IN 2014
NEW
OPENINGS
...........................
1
GRILLSHACK
SOHO
Backed by Richard Caring and
run by chef Mark Askew, this
all-day grill opens in Soho’s
Beak St. with a new dining
concept that enables diners to
access the waiting list for tables
via their mobile device through
a special app. grillshack.com
I N T R O D U C I N G ‘R E A L’ M A U R I T I U S
...........................
2
THE EDITION
LONDON
The brain child behind some
of London’s most iconic hotel
experiences is back with a
new brand, in collaboration
with Marriott International.
Launching on September 12th,
The Edition London will be
located in Fitzrovia, with 173
rooms, a restaurant, two bars
and a series of events spaces.
edition-hotels.marriott.com/
London
...........................
3
KYUBI
40 DOVER ST
The success of The Arts Club
has kick started its vertical
expansion, starting with its
Japanese restaurant Kyubi,
which opened on 9th Sept.
theartsclub.co.uk
We are excited about the launch of Royal Park, a residential estate
and community that is part of the changing the face of Mauritius.
Our global sales & marketing campaign is underpinned by a shoot
that we produced in February, when, with wardrobe provided by
Ralph Lauren we captured the true essence of the project through
film & photography.
8
1
LAYERS OF BRETT GREGORY-PEAKE
ADOREUM’S DIRECTOR OF MARKETING SERVICES
WHAT’S YOUR FAVOURITE RESTAURANT?
It’s difficult to select just one. The Cut at 45
Park Lane; their steaks are to die for. Zaika
opposite Kensington Palace Gardens, who
curate a fabulous gourmet take on Indian
food including ‘Mushroom Naan with Fois
Gras’. La Pavillion poolside at La Mamounia in
Marrakech, whose buffet lunch is a true work
of art.
3
WHERE ARE YOU GOING
ON HOLIDAY NEXT?I
have just returned actually
from a stay at Le Manoir
de Beauregard in the
Dordogne. Next stop
is Ibiza for the closing
parties in September.
Couldn’t be more chalk &
cheese.
4
5
7
8
DO YOU HAVE ANY HIDDEN
TALENTS? I love cooking and
have been compiling my own book
of recipes for years. I am also
passionate about design, which is
being unleashed on a house I am
renovating in Marrakech.
..........................
WHAT’S THE BEST ADVICE
ANYONE HAS EVER GIVEN YOU?
My grandfather instilled in me the
importance of first impressions and
sent me a list of things to abide by.
It’s now framed in my kitchen.
2
LAST TIME YOU WENT TO
THE THEATRE? Sinfully, it’s
been a couple of years. My wife
and I dressed up to see Noel
Coward’s Design for Living at
The Old Vic; I was dismayed
to find everyone in jeans and
t-shirts. It used to be that going
to the theatre provided a sense
of occasion to make an effort
for. No longer it seems.
WHAT ARE YOU READING?
Thinking, Fast & Slow by Daniel
Kahneman, a fascinating book
that challenges our reliance on
intuition. As a creative, it’s good
to have a handle on feasibility.
6
WHAT CAN’T YOU LIVE
WITHOUT? Family, friends,
fabulous food, Mr Porter & my new
limited edition watch from Alpina.
WHAT ARE YOU WORKING ON?
We are in the process of launching
a development in Mauritius called
Royal Park, which has been about 10
months in the making. The film that we
produced sets the scene and can be
viewed at www.royalpark.mu