- SendtoNews

THE ADVANCED EMBEDDED VIDEO
CENTER FROM SENDTONEWS
Mobile, responsive “trending video”
widget installs in minutes via
embed code
• Widget uses carousel function to cycle
through trending videos and draw viewer
attention.
• “View Video” button launches
SPORTSTATION video center.
SPORTSTATION loads as a modal
popup overlay commanding
viewer attention.
• Trending video is loaded into a “video card”
that provides additional content choices at
the bottom.
• Trending video automatically loads.
SPORTSTATION can also be triggered by instory hyperlinks, photos (video thumbs), etc.
When viewer closes “video card”, SPORTSTATION modal
remains open and provides a grid of additional sports
videos and channels
• Design promotes further engagement and more video views per viewer.
• Channels are highly customizable to accommodate regional and
viewership preferences.
Through the “More Sports” button, viewer can access a
wide array of sports content from SendtoNews
• SendtoNews’ content portfolio includes 75+ leagues on four continents.
SPORTSTATION Advantages
•
An entirely new syndication product from SendtoNews.
•
SPORTSTATION is activated via the web properties of its news publication partners. It acts as decentralized “YouTube” - providing readers with
access to a wide array of national, regional and hyper-localized sports content.
Key Highlights
•
Automatically handles distribution rights for all content on behalf of the news publishing partner.
•
Automatically provides customized, localized content based on publishing partners’ region and preferences.
•
Provides readers with trending content and recommendations based on their click path.
For more information, contact SendtoNews
|
TF +1.855.590.1991
L +1.250.590.1991
E [email protected]
|
SendtoNews.com
SENDTONEWS
ADVANTAGES
What sets SendtoNews apart from any other sports highlights syndicator? We have stronger
relationships with our distribution partners and are able to provide outstanding performance
through better content positioning, tighter integration and unique, creative advertising units.
For brands and agencies, we also provides exclusive access to customized inventories of highly
sought-after sports video content.
Why Digital Video?
Through content association, online sports highlights advertising creates a competitive and distinct
point of difference for your brand.
It also grows your audience reach organically through user-generated comments, link sharing and
social media interaction. Depending on the content, online sports highlights videos can even go
viral - with immediate, explosive growth in viewership and your brand hanging on for the ride!
In addition, unlike broadcasted content, online sports highlights have legs - the remain accessible
to the public indefinitely, generating brand exposure every time they are viewed.
Exclusive Access to Content
With our range of advertising options, your brand is guaranteed to generate thousands of
viewing impressions.
... or even millions of impressions if the video segment makes “plays of the week” or “plays of the
year” and becomes a viral sensation!
These professionally produced highlights packages are delivered in two formats:
•
•
Branded Video* - In-program “PVR proof” advertising (via logo “bug”, branded score
bar, etc.) that travels with SendtoNews video content through its extensive News Partner
Network™ and spreads online through broadcast, online news portals, YouTube, sports
blogs and fan forums to achieve maximum exposure. It also remains branded in the
SendtoNews archives
Unbranded Video – Content is distributed via the SendtoNews Advanced Media Player™
through its News Partnership Network™. There are extensive and highly creative deep
stream advertising units available for unbranded video - from traditional pre-roll and banner
ads to mid-roll “time outs” and even full-page takeovers.Multiscreen Campaign Planning
* Availability of in-video branding is contingent on approval by each SendtoNews content partner
Performance Transparency
The Digital Video Market
SendtoNews is riding a major upswing in online
video viewership and advertising...
89 million people in the United States are
going to watch 1.2 billion online videos today
(ComScore) and online video users are expected
to double to 1.5 billion in 2016 (Cisco). Online
video ads are one of the fastest-growing ad
mediums, far outpacing growth in spending on
television and other digital formats.
We give you the information you need to measure your campaign’s success
A media buy with SendtoNews gets your brand in front of traditional broadcast viewers as well as
into the digital sports news segments in broadcast, print, and radio web properties - and as an
advertising partner, we give you near real time performance metrics and reporting so you can:
•
Accurately monitor the performance of your investment.
For More Information
•
Work with us to make ongoing adjustments to maximize campaign results.
Greg Bobolo | CEO
•
Compare your campaign results with SendtoNews against other advertising programs in
place - to evaluate its relative return on investment.
TF 855.590.1991
M 250.886.4367 (New York)
M 917.993.2331 (Vancouver)
[email protected]
We’re confident that you will find SendtoNews one of the most efficient and cost-effective
advertising platforms available for reaching the avid sports fans that are important to you.
For more information, contact SendtoNews
|
TF +1.855.590.1991
L +1.250.590.1991
E [email protected]
|
SendtoNews.com