3rd Quarter 2010 - Retail Merchants Association

S
R
E
N
T
R
A
P
L
I
A
RET
3rd Quarter 2010
Fully Engaged!
JJ White, RME Power Session Speaker, and
Executive Director of CarnegieConnect and
Dale Carnegie Training
When I proposed
marriage to my
wife
(sounds
redundant doesn’t
it?), I sent her on a scavenger hunt that
took three hours and made her drive
50 miles (100 miles round trip) through
a nasty thunderstorm. She barely made
it to the final destination where I was
waiting. (It was a fireworks show and they
turned off all the lights. Oops.) I share this
story because every time I use the word
“engage,” people think of marriage. It’s
funny: I get the same response when I use
the words “ball and chain,” but that’s a
different article.
When you “engage” your customer, in
a way you are moving though a similar
relationship cycle:
Stage 1: Interested
Stage 2: Dating
Stage 3: Marriage
Stage 4: Divorce (optional)
It can go really well or really badly at any
stage (see stage 4) and it usually does so
because of emotions.
Be a good listener - Dale Carnegie once
told a story of being at a dinner party with
a botanist who had little in common with
the other guests. As he engaged him in
conversation, Dale said very little and
only asked questions about his profession
as a botanist. When the party was over,
the botanist was quoted as saying, “He
was most stimulating and the most
interesting conversationalist.” In fact, all
Mr. Carnegie was say very little and listen
intently.
Show Appreciation, which is not a
discount, coupon or compliment; it is
meaningful conversation to show them
that you truly appreciate them doing
business with you. Talk in terms of their
interest. Show honest, sincere and
relevant appreciation. Don’t slap on a
fake smile or use canned comments.
Go Overboard - When I’m at a restaurant
and things go really wrong, I expect to
see the manager, get a free meal (along
with everyone at my table), get the next
meal free and even babysitting for the
rest of the night while I take my wife
to a movie. Sounds funny doesn’t it? It
shouldn’t. Ask yourself: “What can I do to
make this right that no one else does?”
Do you have days you just don’t feel
like being nice? Alistaire Cooke said, “A
true professional is someone who can do
their best work when they don’t fee like
it.” Don’t fake it - your customers (and
spouse) will see right through it.
For 30 more tips to save your customers
(or your spouse for that matter), download
a free Dale Carnegie booklet at http://
www.bit.ly/dcgoldenbook
Your competition may be able to replicate
your product or service (or even make it
better), but they can never replicate you
or your people. If you were to leave your
business today and start another job or
business tomorrow, how many employees
would follow you no matter what? If you
moved to another city to take that job,
would your spouse go with you? OK,
don’t ask them that question
Don’t let them forget how you made
them feel!
JJ White is the Executive Director of
CarnegieConnect and Dale Carnegie Training
in Virginia. He can be reached at jj.white@
dalecarnegie.com, 804-270-0020 or www.
carnegieconnect.com
Maya Angelo is famously quoted as
saying, “I’ve learned that people will
forget what you said, people will forget
what you did, but people will never
forget how you made them feel.” In an
environment where your competitors are
willing to do just about anything to solve
your customers’ problems, you can’t
afford to make the customer feel any less
than spectacular. You can apply this to
your spouse as well.
Have you ever fixed a customer’s problem,
exceeded their expectations and then
never heard from them again? Fixing a
problem isn’t good enough anymore. You
have to leave an emotional impression.
Here are some ways to become fully
engaged:
Ask Power Questions - Go beyond “How
are you today?” or “How can I help
you?” Your questioning should result in
two things: building rapport by talking
to people briefly about something in
which they are interested, and generating
interest by finding out what your solutions
will do to benefit or serve them.
Retail Marketing EXPO Preview Issue
From Your President
Dear Member,
Clear your calendar and do your homework! The Retail Marketing Expo
is just around the corner. This once-a-year event brings together the
best & brightest marketing professionals to provide local businesses
with ‘one-stop-shopping,’ with more exhibitors than ever before. Come
armed with your marketing plan and ideas for the rest of this year and
beyond – you will discover a host of experts to talk to and be sure to take
advantage of discounts, specials, giveaways and prizes (many previewed
in this newsletter) that could stretch your marketing dollars.
It’s just another perk of being a small business - you have the ability to cut
through the red tape and make decisions quickly, adjust spending budgets,
and take action on good opportunities made available to you. You will see
lots of good things at the Expo on Tuesday, August 3rd.
I’ve been reading and listening and trying to get a good fix on the economic
environment. What I find rather remarkable is that in spite of a spring
season full of bulls and bears and a variety of unusual conditions affecting
the marketplace, the consumer confidence level has been rising. Our
consumer seems to be adjusting to more stringent money management
and breathing a bit easier.
How can our small businesses make the best use of current conditions?
••
Find or make the best business deals you can at the Expo
••
Get to as many Power Sessions as you can at the Expo – they will help
you grow professionally – and you never know who you’ll meet
••
Understand that small retailers will never consistently beat the big
boxes on price – but do have a strong advantage in their ability to
offer service, creativity and flexibility
••
Move quickly – make adjustments in product, service or marketing as
the climate changes
••
Get on board with RMA’s “‘Think. Shop. Buy. Local” campaign – it
costs RMA members nothing to affiliate with this movement, still going
strong and still developing
••
Be as visible as possible – Use RMA’s pages on Facebook Fan or Linked
In. Comment, “like” or post your own business event or announcement. We’ll retweet you and you can retweet us!
Most importantly, remember that the Retail Merchants Association is here
to serve you. Always, we welcome your questions, and if we don’t know
the answers, we will find those who do know the answers for you.
Thanks and see you at the Expo!
RMA ENDORSED
MEMBER/VENDORS
Special pricing, stellar service!
Advertising Concepts Inc.
RMA Resource & Membership
Directory
Ann Small
804-240-2146
[email protected]
Elman Packaging & Design
Bags & Gift Boxes
David Bortz
301-275-8908
[email protected]
Merchants’ Services
RMA’s Insurance Division
Jimmy Shelton
804-288-2913
[email protected]
OfficeMax
Office Supplies & Furniture
Reg Roland
804-837-8949
[email protected]
Paychex Inc.
Payroll Processing
Allison Bloor
804-418-6600
[email protected]
RBS WorldPay
Credit Card Processing
R. Scott Johnston
804-836-6798
[email protected]
Richmond.com
Internet Marketing
Christie Newman
804-649-6388
[email protected]
Nancy C. Thomas
President/CEO
nt
nt
on
ADVERTISE IN RETAIL PARTNERS QUARTERLY NEWSLETTER
For advertising
information
or to publish any news about your business:
The Organization
for
Contact
Pat
Vitsky 804-662-5518, toll-free 866-750-2532
Security
& Loss
Prevention
Personnel [email protected]
2 | Think. Shop. Buy. Local | RetailMerchants.com/local | 3rd Quarter 2010
RME Highlights
Retail Marketing
Expo Highlights
8:00 am - Registration opens
(no cost to register)
Pick up pre-registration badges &
show materials, or register on-site
Free parking in 3rd & Marshall Sts
lot as space is available.
8:15 – 9:00 am –
Keynote Speaker Breakfast
(fee to attend)
“The Up Side of Change” with Bobby
Ukrop, Ukrop’s Homestyle Foods
$20 RMA members, $30 non-members
(advance reservations recommended
at retailmarketingx.com)
9:00 am - Exhibit opens
(no cost to visit exhibitors)
9:30 am – 3:30 pm –
Door Prizes announced &
awarded throughout the day
12:00 – 12:30 pm –
Power Session (no cost)
“Five Short Steps to Profitable
Marketing” with Laura Posey, VP
Dancing Elephants – Focus your
marketing efforts in the right place at
the right time
What’s Your Word?
Laura Posey, RME Power Session Speaker, and CEO of Dancing
Elephants Achievement Group
Recently I took a venture beyond my
trusted grocery store (Store A) and go to
another store (Store B) for groceries. One
way for me to value a buying experience
is to describe in one word how a place
makes me feel. My one word for Store
B this time was “shabby.” That’s how it
made me feel to shop there.
The only reason I could see for shopping
at Store B was that perception that
prices were low and that low prices were
driving factor in making a shopping
decision. Nothing about the store, its
goods, its people or its environment
made me feel comfortable, cared for or
anything more than a commodity. I felt
like I was just a nameless, faceless drone
going from overcrowded, messy aisle
to aisle, picking the least objectionable
choice of produce and canned goods.
I never saw a worker cleaning up the
clutter or removing the questionablyfresh produce.
Contrast that to my normal grocery store,
where I feel like I’m a successful person
who has numerous choices of quality
foods, a customer who is noticed and
valued by the staff and an environment
that feels welcoming and appealing.
The produce is locally grown and fresh.
The aisles are wide and well-lit and there
are numerous service providers to keep
things nice and offer assistance.
In one word, Store A makes me feel
“pampered”. And I’ll go back unfailingly,
regardless of the prices.
So, what one word do your customers
use to describe the feeling they get from
you? If you’re not sure, maybe you should
start asking.
Laura Posey is a “firecracker” who likes to
create and get things done. Over the years,
she has received numerous awards and
recognition for her sales & management
contributions to different organizations. Laura
is the co-author of ‘Six Secrets of Sales
Magnets’ with two more books in the works.
When not writing, she teaches, gives talks and
observes salespeople to see what makes them
tick. Laura is also CEO of SaveThisAnimal.
com, an organization dedicated to raising
money for animal rescue organizations via
virtual adoptions.
1:30-2:00 pm –
Power Session (no cost)
“Fully Engaged! Using Silent Selling
to Connect with Others” with JJ
White, Executive Director, Dale
Carnegie Training – Tools to engage
customers, increase sales and
strengthen relationships
3:30 – 4:30 pm –
Networking Reception (no cost)
Refreshing hour of networking
at a casual Connect@RME – plus
RMA’s first ‘Tweet-up!” Tweeple are
encouraged to arrive early to register,
visit exhibitors, and fill in their twitterhandles on separate name tags at
the reception.
Register early at
RetailMarketingX.com
YOU COULD WIN
One of three retail multimedia marketing packages
valued up to $10,000 each!
Think. Shop. Buy. Local | RetailMerchants.com/local | 3rd Quarter 2010 | 3
RME EXHIBITOR PREVIEWS
Retail Merchants Association –
Membership Deal!
Not a member yet? Join RMA for the rest
of 2010 for just $80! As a member: Get the
inside scoop on upcoming events, be part
of ‘Think.Shop.Buy.Local’ for extra visibility
& advertising specials, enjoy discounts on
meetings like First Friday Forum, receive
emails on current industry news, and lots
more! We look forward to seeing you!
www.retailmerchants.com
DeFazio’s Kitchen – Yummy Discounts
Show Specials: 20% off your first August
Lunch order of 12 or more. For everyone
who visits our booth a very special
“Christmas In August” discount - Plus,
for those who “Love to Cook,” a chance
to win a $500.00 cooking class and wine
tasting for 4 with Joe at DeFazio’s Kitchen.
www.defazioscatering.com
BancMarc Helping SPCA
Virginia’s leader in the professional barter
industry for 30 years! Edge out competition,
lower costs, gain customers, move inventory.
We market you to business-owners trading
services and products. Most important
booth to stop by! Barter•Exchange•Trade
– BET 2 WIN 4 SPCA! All money collected
is being donated to The SPCA. www.
bancmarc.com
The Business Networker
Discount
Now is the time to
advertise in The Business
Networker where you
NETWORK Your Company
CONSTANTLY!
Special
Offer to RME Guests Only
- Commit to a Directory
Ad by August 10 for only
$299.00 per year! www.
TheBusinessNetworker.biz
Zooom Printing Goodies
Zooom Printing is proud
to be the official print
sponsor for this year’s
Retail Marketing Expo.
All of the beautiful, full-color, printed
pieces that you have received about this
year’s show were printed at Zooom! Visit
the Zooom Printing booth to see other
great ideas for marketing your business
through print. Whether it is a brochure or
a postcard, a pocket folder or an annual
report, Zooom will help you find the best
way to get the biggest bang for your
marketing buck. Come and find out what
special deals and freebies we will have for
show attendees. Zooom over and check us
out! www.zooomprinting.com
YOU COULD WIN One of three retail multi-media marketing
packages valued up to $10,000 each at the Retail Marketing EXPO!
Preferred Payroll Provider of the Retail Merchants Association
MEMBERS RECEIVE A 15% DISCOUNT
Human Resources
Employee Benefits
Payroll
Our solutions make it easier to manage
any size business, from hire to retire.
W-2s
Tax Deposits & Payroll Returns
Direct Deposit
Free Cost & Service Comparision
HR and Employee Benefits
Cobb Print Special
Bring your jump drive – and come to
the Cobb Technologies booth at the
Expo and receive FREE color copies or
color prints from your jump drive! www.
cobbtechnologies.com
Thinking CAP Discount
Thinking CAP - a Richmond based computer
company. Using the latest technologies to
help businesses simplify their computer
environment, reduce operating cost and
grow their business. Stop by booth 406
and learn about Virtualization and Cloud
Computing. Receive a 10% discount off
services if you sign up with during the
expo. www.thinkingcaptechnologies.com
RideFinders, a div. of GRTC Transit
System
RideFinders
provides
multi-modal
transportation alternatives and “green”
solutions. The first 25 who sign up to
take the Go Green pledge or order
Clean Air campaign materials will receive
a free reusable shopping bag! www.
ridefinders.com
Mini-Price Storage Money Saver
Show special from Mini Price Storage saves
money and stores your items safely &
securely. And always, there is a free move-in
truck to help make the process easier. Be
sure to stop by Mini Price Storage – The Best
for Less, and they’ll waive your administrative
fee, plus you’ll receive a move-in discount
www.minipricestorage.com
Rickland Direct Discount - Moving the
Mail for RMA
Offering a 15% discount for first time
mailings for members of the RMA. After all,
what good is a Mail Campaign if it doesn’t
mail on time? www.ricklanddirect.com
PAYCHEX Show Special
Want to take the stress out of handling
your payroll? Thinking about upgrading
payroll service? Check out Paychex – set
an appointment at the show & sign up
to receive two months free*. Find out all
about Paychex at the Expo, or visit www.
paychex.com (*2 months free includes:
payroll, tax service, direct deposit,
Continued on page 7
4 | Think. Shop. Buy. Local | RetailMerchants.com/local | 3rd Quarter 2010
RMA Country
History Stimulates the Economy
Visitors mean business for area retailers
By Laura Beck
RMCVB Publications Manager
History makes an impact. Thanks to
recent studies commissioned by the
Richmond Metropolitan Convention &
Visitors Bureau (RMCVB), we now know
how large that impact is and why it is
so important.
Bring in more business.
The years 2011 through 2015 will mark
the 150th anniversaries of the American
Civil War and Emancipation. In an effort
to understand where the Region stands
in the minds of potential visitors,
RMCVB commissioned the Richmond
Region Civil War and Emancipation
Benchmarking Survey with Jack Yager
of SMITH/TopLine Branding in early
2010, revealing a number of key
findings. Of the 70 percent surveyed
who say they are likely to travel for the
commemoration, 95 percent found the
Richmond Region appealing. Among
15 other commemoration destinations,
including Gettysburg, Appomattox,
Washington, D.C. and Charleston, S.C.,
Richmond was the most appealing to
visit.
“The good news for the Region’s
retailers is that while many of those
surveyed were primarily interested
in visiting historic sites during the
commemoration, a significant number
were interested in new activities and
events,” said RMCVB’s Vice President of
Marketing Jennifer Carnam. “Retailers
have the opportunity to reach out to
visitors who otherwise may not have
come to the Region.”
Keep up the good work.
In
2009,
RMCVB
commissioned
TopLine Branding to conduct an
Inquiry Conversion and Visitor Profile.
In addition to measuring conversions
resulting from visitor inquiries, the
study provided an in-depth look, and
valuable insights, into the behaviors
and attitudes of Richmond Region
visitors.
One of the key findings of the Inquiry
Conversion and Visitor Profile shows
that of all Richmond Region visitors
surveyed, nearly 94 percent plan
to return – 44 percent of those say
within one year. Also, repeat visitors
account for 60 percent of visitors to the
Richmond Region.
The study also revealed that visitors
to Richmond experience high levels of
satisfaction, scoring an average of 8.4
on a ten point scale with 81 percent in
the 8-10 range.
Key results of these studies, as well
as stats representing the work of
RMCVB in 2009, can be found in the
recently released RMCVB Impact
Brochure. To download your copy, go
to VisitRichmondVa.com/Impact.
Henrico County’s
Permanent
Farmers’ Market
6110 Lakeside Avenue
Henrico, VA 23228
New Pavilion
New Vendors
Locally Grown
www.LakesideFarmersMarket.net
Offering only produce and those processed foods that are regulated by
the Virginia Department of Agriculture.
Think. Shop. Buy. Local | RetailMerchants.com/local | 3rd Quarter 2010 | 5
Welcome New Members
Ace Glass
Active Nation
Ads Made Easy LLC
AdviCoach
Arrived Media, LLC
BargainFlare
Barksdale Theatre & Theatre IV
Barrel Thief Wine Shop & Cafe
Bits and Pieces
Bookbinder’s Restaurant
CapitolMac
Central Payment Corporation
City Diner
ColonialWebb Contractors
Comfort Restaurant
Compound Profit
Copy Cat Printing
Discover Goochland
Dutton Equipment Repair, Inc.
Elite Fitness
Essex Bank
FaceWorks Day Spa
Festival Flags Unlimited
Green Solutions Lighting
Grove Avenue Pharmacy
H2O Collect
Haberdasher Corporate Apparel, LLC
Healthfocus Acupuncture & Oriental
Medicine
Hilldrup Moving & Storage
Hilton Garden Inn Richmond Downtown
Holiday Inn South - Bells Road
Imperial Catering
Invincia Corporation
Jones Group
Keep Virginia Beautiful
Lamar Advertising
Lavender & Lace Lingerie, LLC
Law Office of Todd A. Knode PLLC
Ledo Pizza & Pasta
LOGO Dynamics, Inc.
Martin’s Food Markets
McBride Events
My InterDesk
Mystery Dinner Playhouse
Om on Yoga
Organized for Life
Padgett Business Services
Parrish Media Group
Pies Over Cakes, LLC
Pineapples Richmond’s Welcoming Service
Planet Central Advertising
Positive Vibe Cafe
ReeSources, Inc.
Schooley Mitchell Telecom
Shops At 5807
Sihle Insurance Group
Sports Backers
Star-Lite Dining & Lounge
Summer Shack
Swaders Sports Park
The Empress
The Grill
The Payments Company
Total Merchant Services
Ukrop’s Homestyle Foods
Vallum Resources
Varidian, LLC
Village Cafe
WebStrategies Inc.
Westbury Pharmacy
Wolfgang Jasper Photography
Left to right: Back Row: Shawn Boyer, Snagajob.com; Ben Johansen, AdviCoach; Steve
Winston, The Payments Company.; Todd Knode, Law Office of Todd Knode; Steve Cook,
Arrived Media; Brian Bock, ColonialWebb Contractors, Ashish Surendranath, Exclesia,
LLC; John Cario, Hilton Garden; Dave Michelow, Barrel Thief Wine Shop & Café; Mike
Baum, Keep Virginia Beautiful; Fritz Huntjens, Positive Vibe Café.
Front Row: Lisa Dearden, Discover Goochland; Lynne Stanley, Bookbinder’s Restaurant;
Brooke Schmerge, The Payments Company; Diane Lowry, Healthfocus Acupuncture
and Oriental Medicine; Dee Kirchmier, McBride Events; Beth Jasper, Wolfgang Jasper
Photography; Stephanie Wall, Vallum Resources; Heather Harvey, Snagajob.com; Sally
Mullikan, Discover Powhatan.
Left to right: Back Row: Stewart Jones, Jones Group; Frank Beale, Invincia; Phil Whiteway,
Barksdale Theater; Eric Duncan, Padgett Business Services; Joe Kuchno, Planet Central;
Norfleet Stallings, Green Solutions Lighting; Mike Pierce, My InterDesk.
Front Row: Cara Kinning, Organized for Life; Vickey Duncan, Padgett Business Services;
Brittany Totty, Invincia; John Krug, Lamar Advertising; Scott Morris, Essex Bank.
6 | Think. Shop. Buy. Local | RetailMerchants.com/local | 3rd Quarter 2010
RME EXHIBITOR PREVIEWS
“Previews” Continued from Page 4
check reconciliation, new hire reporting,
garnishment payments, online reports,
general ledger service.) www.paychex.com
RH Business Solutions, LLC Comp
Consult
Show Special: A complimentary 2 hour
consultation to assess how your business
is operating! Anyone who signs up for a
1 year agreement as a result of the initial
consultation will receive the 13th month
FREE. www.RHBusinessSolutions.com
Lauren Methena - A Writer Who Knows
How to Sell
Are you grabbing your audience’s attention –
before your competition does? Get as much
value as you can from every communication.
Lauren Methena, A Writer Who Knows How
to Sell, for all your marketing writing needs.
Blog at www.TheLovingCollective.com
under “Improving Communication.” www.
LaurenMethena.com
DiscoverPowhatan.com /
DiscoverGoochland.com
DiscoverPowhatan.com and Discover
Goochland.com are Powhatan and
Goochland County’s premier websites
for tourism and economic development.
Stop by our booth to find out more how
you can market to our growing counties.
www.DiscoverPowhatan.com & www.
DiscoverGoochland.com
Chesterfield Observer – Win an Ad
The Chesterfield Observer has more
circulation (55,293) than any other weekly
newspaper in Central Virginia and far
more Chesterfield circulation than the
daily paper. It also targets high-income
households. Win a free 1/4 page ad. www.
chesterfieldobserver.com
On Track with Vanessa Womack
Vanessa
will
be
introducing
and
autographing her new book: Paint the
Sky Purple. The novel will be available for
purchase at her booth #305. Vanessa is the
host of ‘On Track with Vanessa Womack’.
www.shedgrp.com
Isis Software Discount
Show Special: Visit Isis at booth 402 and
receive a 10% discount towards Microsoft
POS/RMS software or hardware. Download a
free trial of our user and network monitoring
software at www.praetorianguard.net Isis
website: www.isisinc.com
The Timtula Group Hourly Drawings
Central Virginia’s very first customer-delivery
solutions company to specialize in the region’s
rapidly growing populations of foreign-born
consumers and new business owners will
offer hourly drawings for gift cards donated
by many of its existing retail partners. For
more information, call Tim Loughran at (804)
320-4346. www.timtula.com
Allegra Print & Imaging Stationery
Special
Stop by the Allegra Print & Imaging
booth at the Retail Marketing Expo and
pick up your show special coupon. Buy
1,000
letterhead,
envelopes or brochures and get
1,000 free. www.
allegrarichmond.com
Boomer Magazine
Learn about the differences between
Boomer and Seniors Markets and the best
ways to prepare your business to attract
their business.
Richmond.com Buy 1 Get 1 Free
For all RMA Expo attendees, buy one Deal
of the Day ad for $250 and receive one free.
Deal of the Day ads are fixed positions that
appear throughout the site for an entire day.
Stop by our booth to learn more! www.
richmond.com.
Advertising Concepts Inc
Advertising Concepts Inc. is celebrating
20 years of bringing the Richmond and
surrounding are as great publications.
Chesterfield Living, West End’s Best, River
City, Hanover Lifestyle and Shoppers
Express are a few of the lineup. Call 804639-9994 for details.
Show your appreciation to those who get the
job done by sending flowers from Strange’s.
It’s the perfect gift for new business or to
say thank you. It’s a smart business decision
because, when you order online, you save
with no wire services fees (up to a $14.99
value) for flowers sent anywhere in the US and
Canada. It’s just a click away in your busy day.
www.stranges.com
Continued on page 10
Northeast
321-2200
3313 Mechanicsville
Pk., near Laburnum
Avenue
West End
360-2800
12111 W. Broad St.
between Rt. 288 &
Short Pump Town Ctr.
Bon Air
321-0460
8010 Midlothian at
Buford Rd.
Hull Street
321-0470
6710 Hull Street at
Chippenham
Think. Shop. Buy. Local | RetailMerchants.com/local | 3rd Quarter 2010 | 7
RetaiP_StrangesAd_final.indd 1
6/11/10 12:10:44 PM
Upcoming Events
Upcoming RMA
Events
AUGUST
3 Retail Marketing Expo
12 Retail Authority Mentoring
31 SLPA (security technology)
SEPTEMBER
7 Retail Authority Mentoring
10 First Friday Forum
21 Goochland Chapter
22 Fredericksburg Chapter
28 Powhatan Chapter
28 SLPA
30 Amelia Chapter
OCTOBER
1 Economic Forecast Breakfast 5 Retail Authority Mentoring
26 SLPA (the underground economy)
NOVEMBER
2 Retail Authority Mentoring
12 Valor Awards
REGISTER TODAY
FOR THESE EVENTS!
For more information and to
register for any event, visit
www.retailmerchants.com
To register for the Retail
Marketing Expo, visit
www.retailmarketingx.com
or call 804-662-5500
8 | Think. Shop. Buy. Local | RetailMerchants.com/local | 3rd Quarter 2010
Seen at RMA
Event Photography by Robert Thomas Photography
Think. Shop. Buy. Local | RetailMerchants.com/local | 3rd Quarter 2010 | 9
RME Show Specials
“Previews” Continued from Page 7
your support, we can provide more than
backpacks with food, we can supply greater
opportunities…and hope. www.feedmore.org
OfficeMax Coupon
Come meet Debbie Jones who can assist
you in free space planning for your new
or existing office. Also pick up an in store
coupon for $10 off any $50 purchase. www.
officemax.com
Addison Clark Online – Win a New
Website
Is your website outdated, ineffective, or just
plain UGLY? Go to www.isyourwebsiteugly.
com any time after July 1st, or stop by our
booth to register to win a new website
courtesy of Addison Clark Online! Last
chance to register is at the Expo! www.
addisonclarkonline.com
Opt4Text - Custom Mobile Marketing
Special
Show Special: 2 Months Free Texting! (Up
to 500 texts per month, 3 keywords, No
Setup Fee.) You Save: $395! Text Message
Marketing is the most effective way to
reach your customers. Visit Opt4Text.com
for more information on mobile marketing
and let’s get your mobile campaign started!
www.opt4text.com
EVB Giveaway
EVB is a leading community bank serving
residents and businesses in Eastern Virginia.
One winner will receive a special EVB
giveaway for dropping off their business
card at our table. Please stop by our booth
to learn more about EVB’s successful
approach to community banking. www.
bankevb.com
Clear Channel – HD Radio Giveaway
How would you like to reach almost 500,000
listeners between the ages of 25 & 54 using
multi-platform products including traditional
radio, traffic, and internet (streaming,
banners, video on demand & gateway
videos)? Easy - advertise on our great Clear
Channel Richmond radio stations – WTVR/
Lite 98, News Radio 1140 WRVA, WRVQ/
Q94, WBTJ/106.5-The Beat, WRXL/102.1The X, and WRNL/Sports Radio 910! If
you’re a business owner and want to reach
today’s “Hard to Reach” consumer, come
visit and register for a FREE HD RADIO.
www.ClearChannel.com
Visual Aids Electronics Corporation
Discount
VAE provides audio visual rental services for
the Richmond area. Come by and visit our
booth and receive a 10% discount on your
next audio visual Rental of $200.00 or more.
www.vaecorp.com
CVB Back Pack Program
More than 10,000 children in our community
are at risk of going hungry on the weekend.
The Central Virginia Food Bank Back Pack
Program aims to fill this hunger gap. With
Bounce 2 The Moon
Want everybody talking about your party?
Then visit www.bounce2themoon.com for
a wide selection of Moon Bounces and
Carnival Games. When you choose ‘Bounce
2 The Moon’ you are getting quality
equipment and the best service in the
industry. www.bounce2themoon.com
WRLH FOX RICHMOND Special Offer
Introducing a new service for mobile
coupons that puts your brand in the
customers’ hand. Introductory shop special:
$200 monthly fee when you sign up at the
Expo! www.foxrichmond.com
Invincia Insurance Drawing
In addition to determining the best product
for your unique insurance needs, we rely on
creative, out-of-the-box thinking to see if
there is a better and different way to lower
your risk and reduce your costs. Stop by
and enter for a chance to win a $100 gift
certificate to Bouchon (amazing French
Restaurant in Shockoe Bottom!) www.
invincia.net
James River Trade Discount & Prizes
Visit the James River Trade booth and learn
how business barter can be smarter. Special
RMA discounts on JRTE memberships are
available. Register for fantastic door prizes
from our members. Discover more at www.
JamesRiverTrade.com
CW Richmond / WUPV – Pick a Discount
Stop by the CW Richmond / WUPV booth,
schedule an appointment with an account
executive and “Choose your Winner” –
everybody will have a chance to select their
own unique discount with CW Richmond.
www.cwrichmond.tv
Displays, Designs & Signs LLC
Doing a trade show right takes smarts!
Two RMA members and a third partner
help businesses understand the pre-show,
show and after-show efforts that go into
an effective trade show experience. Visit
Trade Show SMARTS for more. www.
displaysdesignsandsigns.com
10 | Think. Shop. Buy. Local | RetailMerchants.com/local | 3rd Quarter 2010
Elman Packaging & Design Special
Show special: Free plates on all reusable
bags (domestic & imported) – up to 5-6
colors (savings of up to $750!!) Elman
Packaging & Design is a family owned &
operated company that specializes in all
types of retail & restaurant packaging. Our
goal is to maximize our clients’ brands
through creative, cost effective, and eco
friendly packaging. Think of a bag as a
billboard – a walking advertisement for your
company! www.elmanpackaging.com
Mainline Broadcasting RMA Member
Savings
98.9 Liberty - Richmond’s #1 station for
reaching affluent adults
Big Oldies 107.3 - We are Baby Boomers
Today
93.1 The Wolf - Central Virginia’s Affordable
Country Station. See us now for special offers
up to 50% exclusively for Retail Merchants
Association members. Think. Shop. Buy.
LOCAL! www.mainlinerichmond.com
Richmond Times-Dispatch Specials
Visit Doris Ann Kane at The Times-Dispatch
booth. New advertisers can receive a
free Press Pass Coupon ad so they can
try newspaper advertising and see that it
works! Plus, we’ll have show specials on
business and home delivery of The TimesDispatch. www.timesdispatch.com
Greater Richmond Convention Center
Treat
Stop by the Greater Richmond Convention
Center’s booth to learn more about an array
of advertising opportunities at the center
and satisfy your sweet tooth at the GRCC
candy shop! www.RichmondCenter.com
Comcast Special Giveaway
You could take one home! A vertical
leather briefcase courtesy of Comcast
Business Class – Retail Value $170 http://
business.comcast.com
Register now to attend
www.retailmarketingx.com
RME Sponsors
KitchenCrafters
&Bath
RH Business Solutions, LLC.
Think. Shop. Buy. Local | RetailMerchants.com/local | 3rd Quarter 2010 | 11
PRSRT STD
US POSTAGE
PAID
RICHMOND, VA
PERMIT #2254
S
R
E
N
T
R
A
P
RETAIL
Retail Merchants Association
5101 Monument Avenue
Richmond, VA 23230
Retail Marketing Expo Preview Issue
Phone (804) 662-5500
Toll free (866)750-2532
Email: [email protected]
www.RetailMerchants.com
Mailing Courtesy of:
Produced by:
Printing by:
Branding for the Life
of Your Business
Graphic Design • Websites • Social Media
(804) 922-9807
www.FreshStartDesignStudio.com
How Healthy is
YOUR Business?
Call today for practical business
advice and a free consultation!
René Haines 804-458-9252
Email: [email protected]
Web: www.RHBusinessSolutions.com
RH Business Solutions, LLC.
Rivanna
Woods
Financial
Services
Your Financial
Solutions Provider
We work with you to create your
financial roadmap to real hope, real
opportunity and real freedom.
We do this by targeting:
• Business Succession Planning
• Retirement Plans
• Living Trusts
• Emergency Funding
• Wealth Creation & Preservation
• Eliminating Debt
• Asset Protection
www.rivannawoodsfinancial.com
850.776.9209 • [email protected]
802 Rivanna Woods Dr., Fork Union, VA 23055
Retail Marketing EXPO Preview Issue