corporate social responsibility

Transcription

CORPORATE
SOCIAL
RESPONSIBILITY
2011–2012
| ABOVE Gilbert Silva, an employee from DIRECTV’s Azusa, Calif. Home Services site, helps beautify a middle school.
| PREVIOUS PAGE Employees volunteer at a school during the DIRECTV Southern California Week of Service in 2012.
| INSIDE BACK COVER Employees volunteer together at a Southern California school. Photo credit: Jessica Sterling.
Table of Contents
(Click on any section to review the content)
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11
47
67
| Employees at a school beautification volunteer project in San Juan Capistrano, Calif. Photo credit: Jessica Sterling.
OVERVIEW
07 Message from the CEO
08 About this Report
09 What We Believe
CORPORATE CITIZENSHIP
12
14
24
38
40
Supporting Our Communities
K-12 Education
Volunteerism
Disaster Relief
Employee and Community Engagement
SUSTAINABILITY
48
50
52
59
60
64
66
DIRECTV’s Commitment to Sustainability
Energy-Efficient Products
Greenhouse Gas Emissions
Consumer Recycling
Waste
Recognition
ECO DIRECTV in Latin America
OUR PEOPLE
68
69
70
71
72
74
76
78
Creating an Innovative Workplace
Diversity by the Numbers
Hiring Our Heroes
Building Our Future Workforce
Developing Our Workforce
Employee Resource Groups
Recognition for Diversity and Inclusion
Supporting Diverse Communities
79 Global Reporting Initiative (GRI) Index
OVERVIEW
OVERVIEW
| DIRECTV dealers, employees and business partners built a 10,000-square-foot playground in New Orleans in 2011.
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OVERVIEW
Message from the CEO
In this report, you’ll learn about DIRECTV’s commitment to enriching
education with our corporate citizenship efforts, and how we’ve developed
programs and initiatives in the U.S. and Latin America to help provide
quality education to the next generation of talent. You’ll also find
information about the many ways DIRECTV has made environmental
sustainability a priority, and the goals we’re working toward in our
longer journey to be an even more sustainable business.
Our diverse and talented workforce has come together from across
the organization and across the Americas to help DIRECTV be a good
corporate citizen and a good environmental steward. This report also
highlights many of the steps we took in 2011 and 2012 to develop our
talent, and recruit and retain employees with diverse backgrounds, ideas
and experiences. We know we need this talent now and in the future if we
want to continue to evolve the video entertainment experience for our
customers in a way that supports the sustainability of our communities
and our planet.
At DIRECTV, we’re passionate about delivering the best. We strive to
deliver the best video entertainment experience and the best customer
experience for our more than 35 million subscribers in the U.S. and Latin
America. But we don’t stop there. We’re committed to giving our best to
the community, the environment and our diversely talented employees.
Starting in 2011, I made stepping up our corporate social responsibility
efforts a company goal for DIRECTV. Since then, our efforts to be a
socially responsible company have continued to grow. I’m pleased to
share this 2011-2012 Corporate Social Responsibility report, which
highlights our team’s efforts to give back to the community, develop
sustainable business solutions that benefit the environment, and foster
a culture of diversity and inclusion.
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| ABOVE Employees beautify Westside Global Awareness Magnet, a public K-8 charter school in Los Angeles. Photo credit: Jessica Sterling.
| RIGHT DIRECTV Chairman, President and CEO Mike White painting a planet as part of this solar system mural. Photo credit: Jessica Sterling.
We aspire to be a truly sustainable, enduring, world-class enterprise.
We recognize that to have a thriving business, we need to be a
contributing member of a thriving society. Based on this principle,
we’ve created a corporate social responsibility strategy that leverages
our team’s core values—leadership, innovation, decisiveness, agility,
teamwork and integrity—to give back in meaningful ways.
I’m proud of what we accomplished in 2011 and 2012, but I also recognize
that we can do more. We’ve become the world’s most popular pay-TV
provider by enlisting the most talented team to work together to innovate
in a complex world. We need to continue to put this same dedication,
and this same leadership, into our efforts to build a responsible company
that is part of a sustainable community. We’re committed to doing just
this, and I look forward to sharing more updates in the future about our
corporate social responsibility efforts.
Best Regards,
Mike White
Chairman, President and CEO
DIRECTV
7
This 2011-2012 DIRECTV Corporate Social
Responsibility report provides a high-level
overview of how we are delivering on our
Corporate Citizenship, Sustainability and
Diversity and Inclusion commitments. The
report includes information about our efforts
to give back to the communities where our
employees live and work, our sustainable
business practices, and the ways we foster
a diverse and inclusive workplace culture
to deliver a superior customer experience.
GLOBAL REPORTING INITIATIVE
We prepared this report in accordance
with the Global Reporting Initiative’s (GRI)
G3.1 guidelines. The GRI provides a framework
to transparently report on economic, environmental, social and governance performance.
While we are not formally declaring an
application level this year, an index of GRI
performance indicators that we reported
against for our U.S. operations only can be
found at the end of this report on page 79.
Although this report discusses key programs
managed by DIRECTV’s operations in the
U.S. and Latin America, we are only reporting
alignment with GRI for our U.S. operations.
We aim to include additional operations
and performance indicators in the future as
material topics are identified and verifiable
data collection mechanisms are put in place.
ABOUT DIRECTV
DIRECTV is one of the world’s leading
providers of digital television entertainment
services, delivering a premium video experience
through state-of-the-art technology, unmatched
programming, and industry-leading customer
service to more than 35 million customers in
the U.S. and Latin America.
REPORT SCOPE
This report is focused on DIRECTV’s efforts in
2011 and 2012 in the U.S. and Latin America. Within
the report, readers will find significant strategies,
programs and U.S. performance indicators related
to DIRECTV’s Corporate Citizenship, Sustainability
and Diversity and Inclusion work. We will continue
identifying and gathering information on issues
that are most relevant and material to our company
and we plan to expand our reports in the future.
LLP to provide a moderate level of assurance
over our 2011 and 2012 U.S. carbon footprints.
We made every effort to ensure the information
presented is accurate and complete. DIRECTV
verified information presented in this report
following an established internal review process.
Further, DIRECTV engaged Deloitte & Touche,
All financial figures are quoted in U.S. dollars
unless noted otherwise. Terms such as DIRECTV,
the company, we, our and us are used interchangeably to refer to DIRECTV operations.
We have not solicited stakeholder engagement on
this report at this time, but regularly engage with,
and solicit input from, key company stakeholders.
These include employees, customers, regulators and
policy makers, community partners and nonprofits,
and others who have a stake in our success.
35 MILLION
CUSTOMERS IN
THE U.S. AND
LATIN AMERICA
What We Believe
OVERVIEW
ABOUT THIS REPORT
Our vision is to provide customers with the
best video entertainment experience both inside
and outside the home by offering them unique,
differentiated and compelling programming
through leadership in content, technology and
customer service. We aspire to be a truly sustainable, enduring enterprise. Because a thriving
company can only succeed in a thriving society,
it is important that we deliver on the following
fundamental responsibilities:
1. Corporate Citizenship
We believe in being a good corporate citizen and
championing socially responsible business practices
to ensure that we are the kind of organization our
communities are proud to call a welcome neighbor.
To guide and refine our efforts, we created an
executive steering committee in 2010 that continues
to sharpen our philanthropic focus today.
| Mike White and other volunteers at a 2011 playground build in New Orleans with nonprofit KaBOOM!
2012 DIRECTV COMPANY INFORMATION
EMPLOYEES
More than 29,000 (U.S. and Latin America combined)
2. Sustainability
REVENUE $29.7 billion
Environmental stewardship is an increasingly
important aspect of our business. From our corporate
offices to our hardware to our van fleet, the actions
we take to conserve energy and reduce waste have
an impact on the footprint we create. We formed a
sustainability team in 2011 to identify and implement
sustainable business practices that also reduce our
environmental impact.
OPERATING UNITS
3. Diversity and Inclusion
We seek to foster an inclusive workplace by
attracting and retaining top talent who have a
broad spectrum of experiences and perspectives,
and who feel comfortable bringing their whole
selves and their ideas to work.
DIRECTV U.S. | DIRECTV Latin America | DIRECTV Sports Networks
SERVICES DIRECTV (DTV) is the world’s leading provider of digital television entertainment services.
Through its subsidiaries and affiliated companies in the United States, Brazil, Mexico and
other countries in Latin America, DIRECTV provides digital television service to more than
20 million customers in the United States and more than 15 million customers in Latin America.
NASDAQ EXCHANGE
Ticker symbol: DTV
PRINCIPAL OFFICES
U.S. LOCATIONS
LATIN AMERICA
El Segundo, Calif.
Buenos Aires, Argentina
Lima, Perú
Denver, Colo.
São Paolo, Brazil
San Juan, Puerto Rico
New York, N.Y.
Santiago, Chile
Chaguanas, Trinidad and Tobago
Bogotá, Colombia
Montevideo, Uruguay
Cali, Colombia
Caracas, Venezuela
Quito, Ecuador
| An employee at a school beautification volunteer project in Los Angeles in August 2012.
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| In December 2012, more than 400 Los Angeles-based DIRECTV employees came together to package meals for those suffering from hunger.
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Supporting Our
Communities
DIRECTV recognizes that we have a responsibility to be a good corporate
citizen. With the help of our dedicated employees throughout the Americas,
we give back to the communities where our employees live and work through
innovative education-focused initiatives, transformative volunteer projects
and programs to support our employees’ engagement in the diverse causes
they are most passionate about.
To guide and refine DIRECTV’s community involvement and charitable
giving strategy, an executive steering committee on Corporate Citizenship
was formed in 2010. Co-chaired by our Executive Vice President and Chief
Human Resources Officer, and Executive Vice President of Legal and General
Counsel, this small group of senior leaders meets periodically and has been
instrumental in sharpening DIRECTV’s philanthropic focus.
We have identified three key areas where we focus our investments
to maximize our positive impact on our local communities:
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K-12 EDUCATION
VOLUNTEERISM
EMPLOYEE AND COMMUNITY ENGAGEMENT
We have identified K-12 education as the social
issue that DIRECTV can most positively impact
in the U.S. and Latin America. We purposefully
channel our resources into school programs and
partnerships, and focus on science, technology,
engineering and mathematics (STEM) education
within K-12 schools, so that today’s students are
well positioned to become tomorrow’s workforce.
We diversify our community support
through volunteerism, and we engage our
employees and partners in service projects
that impact a wide variety of causes throughout the Americas. This hands-on approach
sends one of our most valuable assets—our
employees—into the community to partner
with resource-constrained organizations
to drive change where it is needed most.
In 2011 and 2012, our employees contributed
more than 40,000 hours, helping others
and learning about the issues affecting our
communities while developing their teams
and building cross-functional relationships.
In addition to our core focus on education and
volunteerism, a large portion of our charitable
giving is employee-driven. We support our
employees with the causes they care most about
in the communities they call home, with programs
including Gift Matching, the DIRECTV System
Donation Program and Volunteer Grants in the
U.S., and Generación DIRECTV in Latin America.
We also engage our employees in supporting
their local communities and provide resources
and support in the aftermath of natural disasters.
| TOP LEFT Volunteers
at DIRECTV’s 2012
Southern California
Week of Service
beautify a school.
| TOP RIGHT AND
BOTTOM LEFT
DIRECTV is a supporter
of the Partnership for
Los Angeles Schools.
Read more on page 20.
Photo credit:
Jessica Sterling.
| BOTTOM RIGHT
Volunteers at an
environmentally
focused volunteer
project hosted by the
Young Professionals
Network in 2012.
13
K-12 Education
Joe Bosch
Executive Vice President and Chief Human Resources Officer
DIRECTV
14
In February 2011, DIRECTV GOES TO SCHOOL®
sponsored a special school assembly featuring
Nobel Peace Prize Laureate Archbishop Desmond
Tutu and 12-time GRAMMY Award winner Herbie
Hancock, live for 600 students in Los Angeles
and via broadcast to schools across the U.S.
During the assembly, Archbishop Tutu spoke
about the importance of role models, current
civil rights issues and past civil rights leaders,
and also about his childhood in South Africa.
Our commitment to education spans from charitable giving to
signature education programs to strategic partnerships that foster
student learning throughout the Americas.
DIRECTV GOES TO SCHOOL®
Through DIRECTV GOES TO SCHOOL,® our signature
education program in the U.S., we provide free programming to K-12 schools and offer special events and
content to enhance students’ educational experiences.
DIRECTV GOES TO SCHOOL® PROGRAMMING
DIRECTV GOES TO SCHOOL® offers accredited K-12 schools in
the U.S. complimentary educational programming from DIRECTV,
which includes 99 of the best educational, informational and news
channels. Educators can use their free DIRECTV system to record
and show programs that enhance their classroom instruction.
Through this program, DIRECTV contributed more than $11.3 million
of in-kind donations to support K-12 schools in 2011 and 2012.
In October 2011, DIRECTV partnered with
CENTRIC and the Get Schooled Foundation
to host a special assembly for 350 students
at H.D. Woodson High School in Washington,
D.C. Titled “The Music that Made the Movement,”
the assembly focused on the music of the Civil
Rights Movement, and featured Kaya Henderson,
Chancellor of D.C. Public Schools, and musical
talent including Big Tigger, Monica, Tyrese and
Wale. DIRECTV’s Chairman, President and CEO,
Mike White, and Viacom President and CEO,
Philippe Dauman, spoke at the assembly about
the importance of the Civil Rights Movement
and education.
“DIRECTV supports K-12
education as our primary area
of focus, with special emphasis on
science, technology, engineering
and math (STEM). We recognize
that today’s students are our future
workforce and customers, and that
a strong educational system is
critical for a thriving society.”
SPECIAL ASSEMBLIES
narrated by Emmy® and Golden Globe®
Award winner Martin Sheen and featured
perspectives from former U.S. Secretary of
State General Colin Powell, Congressman
John Lewis (D-Georgia) and sportscaster
James Brown.
In addition to airing on DIRECTV’s AUDIENCE
network, the documentary was aired for the
thousands of schools receiving free DIRECTV
GOES TO SCHOOL® programming. In partnership with Discovery Education, this program
was aligned with McREL Content Knowledge
Standards and Benchmarks and was recommended for students in grades 6-12.
TM
ORIGINAL DOCUMENTARY
In 2012, to celebrate the dedication
of the Martin Luther King, Jr. Memorial in
Washington, D.C., DIRECTV produced More
Than A Dream, an original entertainment
documentary about the Civil Rights Movement
and Dr. Martin Luther King, Jr. The film featured
firsthand accounts from civil rights leaders
who worked alongside Dr. King and provided
a never-before-seen look at the Civil Rights
Movement in the U.S. The documentary was
Additionally, chaptered segments of the
documentary and related classroom lesson
plans and activities were provided online
at no charge.
| TOP DIRECTV produced More Than A Dream,
an original documentary about the Civil Rights
Movement and Dr. Martin Luther King, Jr., and
aired the documentary for thousands of schools
receiving free DIRECTV GOES TO SCHOOL® service.
| ABOVE Archbishop Desmond Tutu with a student
at a DIRECTV-sponsored special assembly at a
Los Angeles high school.
15
The ESCUELA+ program combines
four key elements:
• State-of-the-art technology:
DIRECTV Plus® SD DVR recording and
other functionalities provide teachers
control over content, and DIRECTV’s
satellite technology allows the program
to reach any school in Latin America.
Additionally, DIRECTV Push Video on
Demand technology allows educational
content to be delivered directly to
participating schools.
escuelaplus.com
DIRECTV Latin America’s signature education
initiative, ESCUELA+, impacts and enriches
the curricula of primary and secondary schools
in Latin America through TV education. The
program uses content, specifically designed
methodology, technology and teacher training
to enrich the classroom experience. Since the
program’s inception in 2007, more than 8,000
teachers have been trained and more than
93,000 students have participated.
• Exceptional partner educational
content and support materials:
Content is provided by Discovery, Nat Geo,
Microsoft, Fundación TyC, and local Ministries
of Education, who are DIRECTV’s partners
in the program.
• Innovative audio/visual
classroom methodology:
ESCUELA+ schools are trained to use
the program based on the Discovery
en la Escuela methodology and are also
trained to use DIRECTV’s ESCUELA+
audio/visual technology.
• Ongoing communication
and engagement:
ESCUELA+ offers online communication
and registration to increase teacher
engagement and participation, periodically
follows up with schools on the use of the
tools and content, and offers a centralized
customer service center in Cali, Colombia
for program participants.
16
| ABOVE Orlando Parodi, General Manager
of DIRECTV Perú, speaking at an ESCUELA+
training session for teachers through Perú’s
Ministry of Education.
| TOP AND ABOVE LEFT ESCUELA+ has
reached more than 93,000 students.
| THIS PAGE, BOTTOM LEFT
A teacher in Perú at ESCUELA+ training.
| PREVIOUS PAGE Teachers in Lima, Perú get
their certificate for ESCUELA+ training.
17
(ESCUELA+ CONTINUED)
As of 2012, ESCUELA+ has been deployed in Puerto Rico
and five Latin American countries: Argentina, Chile, Colombia,
Ecuador and Venezuela.
In 2012, ESCUELA+ launched two new programs: ESCUELA+
Correctional, which serves four adult correctional institutions
in Puerto Rico, and ESCUELA+ Embassies, which, in partnership
with the U.S. State Department and local U.S. Embassies, serves
bi-national centers in selected Latin American countries.
ESCUELA+ partners developed 10 new programs (documentaries)
with didactical support material for distribution during 2012.
The official documentary index for ESCUELA+ now offers more
than 100 programs.
In an official Q4 2012 publication by the Ministry of Education of
Chile, ESCUELA+ was recognized for its excellence, technological
reach and differentiation, and as an official program serving the
rural educational establishments of the country.
Additionally, the ESCUELA+ program was recognized in October
2012 during a special panel at the 2012 Global Corporate
Citizenship Conference (GCCC) of the American Chamber of
Commerce Association in Washington, D.C.
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WAITING FOR SUPERMAN CAMPAIGN
Education Programs
and Partnerships
PARTNERSHIP FOR
LOS ANGELES SCHOOLS
We believe that parents are a driving force behind
a child’s education. We have sponsored the renovation of 14 parent centers since 2008 at schools being operated by the
Partnership for Los Angeles Schools, a collaboration between the City
of Los Angeles and the Los Angeles Unified School District to improve
many of the city’s most underserved and underperforming schools.
These parent centers aim to encourage parent involvement in student
success, and come outfitted with furniture, computers, a television,
and DIRECTV GOES TO SCHOOL® technology and programming. At
these centers, parents volunteer on school projects and gain skills and
information to support them in their children’s educational experience.
Through this campaign, DIRECTV funded 26
science, technology, engineering and mathematics
projects for classrooms at schools in states with
DIRECTV offices that participate in the DIRECTV
GOES TO SCHOOL® program, benefiting 3,908
students (examples to the right).
WHITE BOARD MATH
WARM UP GOES GREEN
PUT US
IN OUR PLACE
High School Math | San Diego, Calif.
Project Cost: $699
Elementary School Math | Tulsa, Okla.
Project Cost: $458
A San Diego math teacher requested refillable,
environmentally friendly white board markers for
his students to complete their daily math warm-ups.
“I am overjoyed and ever so thankful for your
donation to my project. It is great to see there
are companies sharing my dream of making
students love math. The refillable white board
markers will enable my students to refresh key
concepts and cement their grasp of new math
concepts. In addition, we will be honoring our
commitment to the environment by not adding
plastic to the landfills. I can't wait to introduce
these tools to my budding mathematicians.”
A Tulsa elementary school teacher requested games,
hands-on activities and enrichment materials to
improve her students’ understanding of place value.
“I am beyond thrilled that this project has been
funded, and that you found it to be a worthwhile
cause. Your contribution is more than funding
a learning opportunity. It is an investment in the
future of many minds and a contribution toward
our country achieving higher mathematical gains.
The items purchased with your donation will help
develop a greater understanding of basic math
fundamentals. The concept of place value is a
key element these students will learn and carry
on in their future years of learning. Our classroom
will benefit greatly from these new learning tools
and games.”
In February and March of 2011, DIRECTV CINEMA®
offered customers a unique way to give back by
purchasing Waiting for Superman, a documentary
that analyzes the state of public education in the
U.S. For every sale of the film, DIRECTV donated
50 cents to DonorsChoose.org, a nonprofit that
has pioneered “citizen philanthropy” through its
website, where U.S. public school teachers post
classroom project requests to which individuals
may donate to directly. With 39,186 purchases
of the film, the results of this cause marketing
campaign more than doubled expectations and
raised nearly $20,000 for DonorsChoose.org.
In addition to underwriting these parent centers, DIRECTV also sent
employees to Partnership school Sunrise Elementary in 2011 and 2012
to lead reading and art lessons. We also selected Partnership school
Santee High School as the location for a DIRECTV GOES TO SCHOOL®
special assembly featuring Archbishop Desmond Tutu (see page 15).
Moving forward, DIRECTV will continue to expand its work with
the Partnership for Los Angeles Schools. In 2013, we plan to make
a $200,000 commitment to fund math technology and programs
for the Partnership. Additionally, employee volunteers will continue
to support the Partnership. For example, more than 200 employees
will clean up and beautify Jordan High School in February 2013.
| TOP IT employees read to students at Sunrise Elementary in Los Angeles
on Halloween in 2012.
| ABOVE AND RIGHT Elementary school students at a Partnership for Los Angeles
Schools campus. Photo credit: Jessica Sterling.
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SAMSUNG SOLVE FOR TOMORROW
STEM GRANTS FOR DonorsChoose.org
In 2012, DIRECTV granted $150,000 to DonorsChoose.org through
two special campaigns to fund science, technology, engineering
and math (STEM) classroom projects posted on DonorsChoose.org.
Through these campaigns, nearly 30,000 students in 167 classrooms
received the materials they needed to learn.
These campaigns were conducted via DIRECTV’s Facebook page
(facebook.com/directv), and engaged our Facebook fans. For the
April 2012 campaign, fans helped select both the grade levels and
subjects where funding would be directed. In October 2012, fans
shared STEM-related images and DIRECTV donated $1 every time an
image was shared, resulting in a $100,000 gift to DonorsChoose.org.
DIRECTV contributed more than $230,000 to DonorsChoose.org
in 2011 and 2012, and plans to continue the partnership in 2013
with another STEM Grants campaign and additional initiatives to
fund critical classroom projects.
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DIRECTV SCHOLARSHIP
PROGRAM
In addition to supporting K-12
education in the communities
where our employees live and work, we believe
in making higher education a real possibility
for the children of our employees. In 2011, we
launched the DIRECTV Scholarship Program
and awarded 100 scholarships of at least
$3,000 each. The program continued in 2012,
resulting in 200 scholarships awarded to date
by DIRECTV to eligible dependent children
of employees in the U.S. and Latin America
who will attend an accredited two- or fouryear college or university or a vocational/
technical school for the following academic
year. Awards in this competitive program
are based on financial need, academic merit,
and leadership and community involvement.
Starting in 2012, five of the 100 scholarship
awards were designated as Jarvis Awards,
DIRECTV is proud to be a partner of Samsung’s
Solve for Tomorrow program, a science,
technology, engineering and mathematics
contest for schools across the country.
In 2011 and 2012, teachers of sixth through
twelfth grade classes were invited to create
videos with their students to answer the
challenge: “How can science or math help
improve the environment in your community?”
Each year, DIRECTV provided $35,000 in
cash prizes for the grand prize winner and
nine runners up. Additionally, the grand prize
and four first-place winners were offered
a complimentary DIRECTV installation for
the DIRECTV GOES TO SCHOOL® program.
in memory of Greg Jarvis, who was an employee
of Hughes, DIRECTV’s former parent company,
before becoming an astronaut on the Challenger
Space Shuttle that exploded after its launch in
1986. The Jarvis Scholarships are academic
merit-based awards for students who will pursue
studies in science, technology, engineering or
math. The top winner of the Jarvis Awards
receives the Jarvis Gold Award and is given a
$6,000 scholarship.
DIRECTV4SCHOOLS
In summer 2012, DIRECTV
ended a successful run of its
DIRECTV4Schools program,
which granted nearly $250,000 to K-12
schools between 2007 and 2012. Through
the program, participating schools received
a $100 school reward for every new DIRECTV
customer that signed up for service with the
referring school’s code, and a $50 school
reward for every existing DIRECTV customer
that renewed their DIRECTV service and
provided the school’s code. This program
allowed schools to fundraise for special
programs, equipment and events.
| ABOVE Destini M. Brown, daughter of DIRECTV
employee Wanda Jackson, a 2012 DIRECTV
Scholarship recipient.
| BOTTOM LEFT DIRECTV employee Darcee
Alexander (right), whose child won a DIRECTV
Scholarship, with Brian Moses, Missoula, Mont.
Customer Care site director.
| PREVIOUS PAGE TOP DIRECTV supports math
education in the Partnership for Los Angeles Schools.
Photo credit: Jessica Sterling.
| PREVIOUS PAGE BOTTOM An image from a
DIRECTV Facebook campaign to donate $100,000
to DonorsChoose.org in fall 2012.
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Volunteerism
| TOP LEFT Employees at a Piedra Papel Tijera
project in Peru.
| TOP RIGHT An employee at the Piedra Papel Tijera
volunteer project to beautify the East Los Angeles
Women’s Center in September 2011.
| DIRECTV employees at a company-sponsored volunteer project in Los Angeles.
24
Volunteerism is a key
part of our work to be a
good corporate citizen,
and we support our
employees in giving
back during work time
and in their personal time.
Through transformative
company-sponsored
volunteer projects, team
building volunteer projects
and a volunteer grants
program, we’re sending
one of our greatest assets
—our people—into the
community. In 2011 and
2012, our employees across
the Americas volunteered
more than 40,000 hours
with DIRECTV.
Piedra Papel Tijera
in Latin America
Throughout Latin America, DIRECTV’s
volunteer initiative Piedra Papel Tijera (Rock
Paper Scissors) engages employees to plan
and execute transformative volunteer projects.
These projects, done in the countries where
DIRECTV operates, focus on renovating and
beautifying the physical infrastructure of
schools and community organizations.
Projects have included the renovation of a
nursing home serving 300 people in Quito,
Ecuador and the beautification of a children’s
home in Cali, Colombia, where 140 children
with life-threatening conditions live. In 2011,
Piedra Papel Tijera visited the U.S. with a threeday project to beautify and renovate the East
Los Angeles Women’s Center, and in 2012,
New York employees participated in Piedra
Papel Tijera by committing three days to
beautify University Settlement in Brooklyn.
In 2011 and 2012, more than 2,600 employees volunteered more than 21,000 hours to
transform 34 community organizations.
Since the program began in 2009, nearly
30 percent of DIRECTV Latin America
employees have participated in one of 46
projects in 12 countries. In 2012, select Piedra
Papel Tijera projects expanded to include
DIRECTV customers and employees’ family
members. Each volunteer project is filmed
and broadcast as an episode of the Piedra
Papel Tijera television show, which launched
in September 2010 on OnDIRECTV Channel
999 to tell the stories of the organizations
we’ve helped and raise awareness for their
causes. Since its launch, the television show
has become a top 15 show on the channel.
In 2012, the show’s third season launched.
In three years of broadcast, the program
has been watched in 1.3 million homes.
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2011-2012 PIEDRA PAPEL TIJERA PROJECTS
UNITED STATES
COLOMBIA
600 Volunteers
5,400 Hours Volunteered
8 Projects
200 Volunteers
2 Projects
PUERTO RICO
50 Volunteers
450 Hours Volunteered
1 Project
TRINIDAD AND TOBAGO
ECUADOR
408 Volunteers
4 Projects
PERÚ
405 Volunteers
4 Projects
CHILE
190 Volunteers
3 Projects
ARGENTINA
| In 2011 and 2012, 34 community organizations were transformed through the Piedra Papel Tijera program.
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231 Volunteers
6 Projects
80 Volunteers
1 Project
VENEZUELA
250 Volunteers
2 Projects
BRAZIL
206 Volunteers
2 Projects
URUGUAY
43 Volunteers
1 Project
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VENEZUELA
COLOMBIA
URUGUAY
A group of volunteers renovated the
Asociación Benefactora de Ayuda al Niño
sin Asistencia (ABANSA), an organization
in Valencia dedicated to prevention against
violence and delinquency in Venezuela.
In addition to the volunteer renovations,
several appliances and a big screen
television were donated.
Sixty volunteers rebuilt the kindergarten
of Niños por un Nuevo Planeta (Children for
a New Planet), which provides a safe space
for children who are victims of sexual abuse
in Bogotá. Through three days and 472 hours
of work, volunteers made it possible for the
local Department of Social Integration to
provide the organization with a license of
operation to keep its doors open.
In Uruguay, DIRECTV recruited 25% of its
employees as volunteers to help Proyecto
Botijas, a community space dedicated to
education and social assistance that serves
more than 100 children and teens each
day. In addition to renovating the facility,
more than 40 boxes of non-perishable
food, supplies, clothes, toys, utensils and
cleaning supplies were donated.
“Through Generación DIRECTV, our pro-social
program in Latin America, we’ve been able to
give back in a number of ways. The Piedra
Papel Tijera volunteer program is a key part
of this, and I’m proud of what our employees
have accomplished as they’ve worked
together on these projects.”
Below are a few examples of transformative projects completed
in Latin America through the Piedra Papel Tijera program.
Bruce Churchill
President, DIRECTV Latin America and New Enterprises
“Our Piedra Papel Tijera volunteers work together to
give back to the organizations that need us most.
I continue to be inspired by the organizations we
partner with and the dedication of our employees.”
Jacopo Bracco
President, DIRECTV PanAmericana
| Children benefiting from a Piedra Papel Tijera project in Peru in 2012.
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“The help DIRECTV gave us allowed us
to re-energize and re-focus ourselves.
To see that there are people who are
willing to help in these charitable and
philanthropic efforts makes us extremely
thankful. It is not common to see a
corporation mobilize its employees in
being active social workers; not only
with words, but especially with actions.”
Etni Salazar
Coordinator, ABANSA Valencia
Julio González
General Coordinator, Proyecto Botijas
“When we saw the DIRECTV volunteers arrive
at our shelter, we were suffering from a very
deep economic crisis and our needs were
overwhelming. We had no idea which door
to knock on next. Destiny brought you to us.
It was a blessing. We are too grateful for all
the help and for all the love you gave us.”
Damaris Martínez Rodríguez
Director, Manitas de Ángel
“This is the boldest Piedra Papel Tijera
we have ever executed! I can’t believe the
miracle work of all the volunteers in our
Ecuador operation... to raise a three-story
building for the new shelter. Truly, nothing
is impossible when hearts and minds and
souls are focused as a team to help our
fellow man.”
Sandro Mesquita
Director, Sports Business & Marketing
and Generación DIRECTV
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ECUADOR
More than 50 volunteers completed 450
hours of labor to refurbish and remodel
Manitas de Ángel, a shelter for homeless
children who suffer from disabilities
located in Caguas, about an hour and
a half from the capital city of San Juan.
Volunteers constructed a terrace to serve
as a safe play area for the kids. Additionally, DIRECTV donated a power generator
for the children of the shelter, many of
whom depend on life support equipment.
In May 2012, employees in Ecuador
completed their fourth Piedra Papel Tijera
project and helped 50 children served by
Gotitas de Color, a shelter in the capital city
of Quito. The shelter assists kids who live in
an environment highly vulnerable to poverty
and juvenile violence. DIRECTV partnered
with the foundation Fundación Honrar la Vida,
and 120 volunteers erected a new three-story
building to replace the previous shelter over
three days, allowing the shelter to help 20
additional children. The facility was designed
with new classrooms, bathrooms, decorations,
a play area and other additions.
BRAZIL
“You [DIRECTV] truly surprised us with
your capacity to do great work with a great
disposition. The home in which we work
daily is now bigger and more beautiful!
THANK YOU!”
Mauricio Guidini
“ For us, the help was so needed, especially
with the repairs to our physical space. Now
the work environment is beautiful and it
helps in keeping us motivated in the work
we perform here.”
PUERTO RICO
Finance Director, Casa Dia Coexistir
Over three days, more than 101 volunteers
from SKY Brasil transformed Casa Dia
Coexistir, an organization that provides
a safe space and recreation opportunities
for more than 40 children between the
ages of four and six years of age. Volunteers
refurbished the facility, painted, decorated,
repurposed rooms, built a library for the
three-story building and increased its
capacity to host more children.
PERÚ
In Perú, two Piedra Papel Tijera projects were
completed in 2012 in a community two hours
from the capital city of Lima. Within this
community, DIRECTV volunteers renovated
the “Pronoei,” an early education program,
and “Cuna Más,” a daycare facility, both of
which were operating in extreme poverty.
Volunteers built two new structures, including
new bathrooms and a playground area for the
children. Thanks to the work of approximately
260 volunteers, more than 50 children, ages
five and under, have a new place to enrich their
education and play in a safe environment.
| DIRECTV Latin America employees completed transformational three-day volunteer projects in 10 countries and Puerto Rico in 2011 and 2012.
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Volunteer Impact
in the U.S.
COMMUNITY PLAYGROUND BUILDS
In 2011 and 2012, DIRECTV led record-setting
volunteer projects with nonprofit partner KaBOOM!
KaBOOM! is committed to providing all children a
safe place to play, and has built more than 2,200 playgrounds across
the U.S. DIRECTV helped by building the two largest playgrounds
in KaBOOM!’s 16-year history.
“The Day of Service at our Revolution Dealer Conference is DIRECTV’s
largest annual volunteer effort. For two years running, our dealers,
employees and partners have joined community members in building
record-setting KaBOOM! playgrounds. Through teamwork and with
a strong desire to give back, we’ve created welcoming outdoor spaces
that many people will enjoy for years to come.”
Tina Morefield
Director, Corporate Citizenship
NEW ORLEANS
In 2011, 700 DIRECTV employees and dealers and New Orleans
community members built a nearly 10,000-square-foot playground
and renovated a public park in just six hours. Through this event,
held in conjunction with DIRECTV’s annual Revolution Dealer
Conference, volunteers constructed a state-of-the-art playspace
that will serve nearly 40,000 children over the playground’s lifetime.
ATLANTA
In 2012, DIRECTV partnered with KaBOOM! in Atlanta during
the Revolution Dealer Conference to build a more than 10,000square-foot accessible play structure to allow kids of all abilities
to play together at Nesbit Elementary School, setting a new
record with KaBOOM! for both largest play structure and most
volunteers engaged. Over six hours, more than 800 volunteers
from DIRECTV and the local community built a playground to
serve the more than 1,600 K-5 students who attend the school.
“I left with a feeling of accomplishment and came
home and wanted to do more. As a group here at
Dean's Satellite, we've started a team for a cancer
walk fundraiser this summer, made a visit to Joplin,
Mo. after the devastating storm, and created a
committee to collect and deliver school supplies
for children in Joplin. Give back... that's what
DIRECTV helped us to realize.”
Sonya Pennel
Dean’s Satellite, Sparta, Wis.
DIRECTV Dealer
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“Being a part of the KaBOOM! experience was
incredible. To be able to give time and energy to
help the local community was such a rewarding
experience. To see the kids’ faces when we were
done was amazing. It makes you proud to be part
of a company that encourages its employees to
find ways to make the communities we live and
work in better.”
Rob Dee
“Seeing the children and how excited they were for
what we were doing to transform their play area
made me feel like a superhero that day. We made
an amazing playspace come true for the principal
and students. It brings tears to my eyes every time
I even think about it. I love to make a difference.”
Chris Brennick
ROCKSTAR Satellite, Des Moines, Iowa
DIRECTV Dealer
Senior Commercial Area Sales Manager
DIRECTV
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DENVER SCHOOL BEAUTIFICATIONS
During summer 2012, more than 150 employees
in Denver partnered with Denver Public Schools
and the American Heart Association to beautify
four public school campuses. Projects included
creating and maintaining student and community
gardens, landscaping and painting.
VOLUNTEERISM AS TEAMBUILDING
From July 30 through August 3, 2012, more
than 250 Southern California DIRECTV employees worked together to transform three public
school campuses. Projects included murals,
a school garden transformation, building repairs
and facility painting.
“DIRECTV’s dedicated core of technicians poured
their heart and soul into our campus over the
course of an entire week. The commitment and
heart of the DIRECTV team members to give back
to our community was above and beyond what
I have seen in any organization. We are forever
grateful for the men and women who volunteered
their time to our school, and treated our school,
our community and our students as if they were
their own.”
LOS ANGELES HOLIDAY
VOLUNTEER PROJECT
In August 2012, nearly 60 employees from
DIRECTV’s IT organization volunteered to
clean Los Angeles beaches with nonprofit
partner Heal the Bay. These beach cleanups
are one example of DIRECTV’s commitment
to environmentally focused volunteerism.
SCHOOL BEAUTIFICATION AT
HUMAN RESOURCES CONFERENCE
DIRECTV SOUTHERN CALIFORNIA
WEEK OF SERVICE
DIRECTV teams and departments across
the U.S. volunteer together for teambuilding.
In 2011 and 2012, employees volunteered at
organizations including schools, food banks,
after-school programs and housing organizations. Below are just a few examples of
the more than 100 teambuilding volunteer
projects during this period.
BEACH CLEANUPS
ON CALIFORNIA COAST
In October 2012, nearly 200 DIRECTV Human
Resources professionals from across the country
and Latin America volunteered at San Juan
Elementary, an underserved K-5 school in
California that serves more than 700 students
each year. Together, these employees beautified
the campus with murals, landscaping, cleaning
and a revitalized garden.
In December 2012, nearly 400 employees
from DIRECTV’s Los Angeles work locations
volunteered an hour of their time to give back
at the holidays and package meals for those
suffering from hunger. Working together,
employees packaged more than 55,000 meals
that were distributed to families in 45 countries.
Additionally, a portion of the meals were sent to
New York and New Jersey to help those affected
by Superstorm Sandy.
Hrag Hamalian
Head of School, Valor Academy
LOS ANGELES REGIONAL FOOD BANK
“Being involved with Bright Star made me feel
proud to be part of DIRECTV. It was both humbling
and rewarding to be with a group of volunteers
that showed up to make a difference, because in
my heart I felt that we did just that. I would not
hesitate to help again.”
Mark Ferralles
In January and February 2011, 60 employees
from DIRECTV’s Risk Management group
volunteered to assemble food packages for
more than 20,000 seniors and needy families
in Los Angeles County. Volunteers worked
together to assemble 1,100 food packages.
| ABOVE Employees in DIRECTV’s IT organization clean up a local beach.
| TOP A Los Angeles employee at the LA Regional Food Bank where she volunteered with her team.
| PREVIOUS PAGE DIRECTV employees in Los Angeles and Denver volunteered to beautify a public school.
DIRECTV Senior Technical Writer/
SharePoint Administrator
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NEW YORK MENTORING
In 2012, DIRECTV joined other leading
companies in A Billion + Change, the national
campaign inspiring the largest commitment
of pro bono services in history. Through this
campaign, leading companies have pledged
to donate their best talent to tackle tough
problems in their communities and around
the world. DIRECTV made a two-year pledge
for employee skills-based and pro bono
volunteer hours valued at nearly $600,000.
In the summer of 2012, New York employees hosted 20 high school interns with the
New Jersey All Stars Project for three mentor
workshops focused on career growth and
business skills. This mentorship program is
an extension of DIRECTV’s larger partnership
with the New Jersey All Stars Project.
Here are three of DIRECTV’s key programs
associated with this pledge:
LOS ANGELES MENTORING
The DIRECTV Mentor Program kicked off in
Los Angeles in January 2012, with 20 employees
mentoring high school juniors at a local highneed charter high school. Employees met
with their student mentees bi-weekly over an
11-month period to discuss college and career
plans. The students also attended two field
trips to DIRECTV, one to learn about career
opportunities at its headquarters and one
to see DIRECTV’s broadcast technology in
action. In 2013, the program will expand to
two Los Angeles high schools, and more than
40 employees will participate as mentors.
DIRECTV HOME SERVICES PARTNERSHIP
WITH HABITAT FOR HUMANITY OF
GREATER LOS ANGELES
In 2012, DIRECTV Home Services’ Southern
California region partnered with Habitat for
Humanity of Greater Los Angeles (HFH GLA)
to launch a skilled volunteerism pilot program.
Through this pilot, DIRECTV Home Services
technicians installed the wiring in homes built
by HFH GLA—both new construction and remodels—to allow partner home owners to easily
set up television service with the provider of
their choice. DIRECTV volunteers also assisted
with the construction process on these homes.
In 2013, the program will be continued in
Los Angeles, and other U.S. locations are
being considered for program expansion.
Caroline Leach
Vice President, Communications
DIRECTV
36
DIRECTV JOINS A BILLION + CHANGE
“Mentorship has
been a valuable
resource for DIRECTV
employees, and we’re
pleased to have the
opportunity to mentor
local high school
students. We know
these students are
the next generation
of leaders—perhaps
even at DIRECTV—
and we’re committed
to helping them think
broadly about the
opportunities available
to them for college
and beyond.”
| BOTTOM LEFT Employees volunteer with Habitat
for Humanity in Tuscaloosa, Ala.
| TOP RIGHT High school students participating in
the DIRECTV Mentor Program.
| BOTTOM RIGHT AND TOP LEFT
Through the DIRECTV Mentor Program in
Los Angeles, employees work with students
to develop college and career plans.
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Disaster Relief
TORNADOES IN THE SOUTHEAST U.S.
In response to tornadoes that occurred throughout the southeast
U.S. in April and May 2011, DIRECTV undertook relief efforts in support
of our nearly 1,600 employees in the area and their local communities,
including financial contributions, volunteer support, employee aid
programs and in-kind donations.
DIRECTV responded to natural disasters
with financial support, volunteer efforts and
our state-of-the-art technology in 2011 and 2012 to support the
survivors of natural disasters in Brazil, Colombia, Japan, Venezuela
and the southeast and northeast United States.
BRAZIL AND COLOMBIA FLOODS
DIRECTV Latin America responded to floods that occurred in Brazil
and Colombia at the end of 2010 and beginning of 2011 by making a
donation to Un Techo Para Mi País to support their work to build more
than 5,000 temporary homes for flood victims. Employees throughout
Latin America also participated in a gift matching program to raise
funds to support the American Red Cross, World Vision and other
nonprofits active in the relief efforts.
JAPAN EARTHQUAKE AND TSUNAMI
In the wake of an unprecedented 9.0-magnitude earthquake and the
devastating tsunami that claimed thousands of lives and left many more
without homes in March 2011, DIRECTV aided Japan’s disaster recovery
effort. The company made corporate contributions to the American Red
Cross Japan Earthquake and Pacific Tsunami Fund and the Japan Society
Earthquake Relief Fund, as a demonstration of our support for impacted
business partners Sony and Panasonic. DIRECTV also matched more than
$45,000 in employee contributions to these charities.
DISASTER RELIEF AT DIRECTV
In Alabama and Missouri, DIRECTV provided complimentary television
service to American Red Cross emergency operations centers and
shelters so that staff, volunteers and those most affected by tornadoes
would have the news and information needed for the recovery effort.
DIRECTV also made a donation to Habitat for Humanity to support
disaster recovery in the cities most affected by the storms.
In addition to company-directed giving, employees across the country
stepped forward to offer support to their colleagues in affected areas.
Employees at Customer Care Centers in Huntington, W. Va., Tulsa, Okla.,
Missoula, Mont., and Boise, Idaho, along with employees from Denver,
Colo., donated hundreds of pounds of food, personal care items
and supplies, in addition to more than $7,000 in cash donations that
were matched by DIRECTV for employees at the Huntsville, Ala.
Customer Care Center.
VENEZUELA FLOODS
DIRECTV Latin America responded to floods that occurred in Venezuela
in late 2011 with a gift matching program for employees to raise funds to
support nonprofit organizations active in the relief efforts.
SUPERSTORM SANDY
DIRECTV responded to Superstorm Sandy, the severe and widespread
storm that hit the northeastern United States in October 2012, by making
a cash donation to the American Red Cross and encouraging employees to donate to organizations active in the storm relief efforts. In total,
DIRECTV contributed $65,000 to the American Red Cross to support
Superstorm Sandy relief efforts, which included a corporate cash
donation and employee gift matching.
| DIRECTV has supported the American Red Cross with its disaster relief efforts in the U.S. and abroad.
Photographs by Talia Frenkel/Les Stone/American Red Cross.
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Employee and Community Engagement
POLITICAL ACTION COMMITTEE
(PAC) CHARITABLE MATCH
The DIRECTV PAC is the federal political action
committee of DIRECTV. The PAC helps support the election of
candidates for federal office who support issues important to
DIRECTV and our industry. Members of the DIRECTV PAC are
eligible for the PAC Charitable Match Program, and can have
their PAC contributions matched dollar-for-dollar to up to four
charitable organizations of their choice, for a total up to $5,000.
THE FORUM
In DIRECTV Latin America, airtime is donated to nonprofit organizations as an outlet to educate customers
about the organizations’ inspiring work in the community. In 2011 and
2012, The Forum donated nearly $640,000 of airtime on OnDIRECTV
Channel 999 and ad space in Access DIRECTV magazine to organizations
including Un Techo Para Mi País, World Vision, Fundación Tzedaká,
Botines Solidarios Pies Descalzos and América Solidaria.
| DIRECTV employees, dealers and business partners built a playground at an Atlanta elementary school in 2012.
ONGOING CORPORATE CITIZENSHIP PROGRAMS
DIRECTV and its employees support community partners and causes
through the following programs:
DIRECTV GIFT MATCHING
In 2011 and 2012 combined, more than 2,000 DIRECTV U.S. employees
had more than $2 million in personal donations matched dollar-fordollar by DIRECTV to more than 1,100 nonprofit organizations across the
country. Through the DIRECTV Gift Matching program, the company will
match employee and board member gifts dollar-for-dollar to nonprofit
organizations, up to $20,000 per employee or board member per year.
VOLUNTEER GRANTS
To support U.S. employees who volunteer for the organizations and
causes they care most about, DIRECTV offers a volunteer grants program.
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Through this program, employees who volunteer 25 hours or more
at a single nonprofit organization during a calendar year can request
a $250 grant for the organization from DIRECTV. In 2012, employees
who participated in the program tracked, on average, more than
50 hours of volunteer service during the year.
DIRECTV SYSTEM DONATION PROGRAM
Each calendar year, employees can request a DIRECTV system
donation to support nonprofit organizations with their fundraising
events. In 2012, the prize package was valued at more than $1,200
and included a four-room HD system, installation and one year of
complimentary programming for any new, residential customer in the
U.S. During 2011 and 2012, more than 1,200 DIRECTV prize packages
valued at nearly $1.5 million were donated on behalf of employees
to the nonprofit organizations of their choice. These prize packages
supported a wide variety of charitable causes throughout the U.S.
PUBLIC SERVICE
ANNOUNCEMENT
(PSA) AIRTIME
In the U.S., DIRECTV supports
nonprofit partners by airing their
public service announcements at
no charge, especially on our ROOT
SPORTSTM networks in Seattle,
Pittsburgh and the Rocky Mountain region. In partnership with our
affiliates, we’ve donated airtime to
support organizations including
DonorsChoose.org, KaBOOM!,
Big Brothers Big Sisters and the
National Multiple Sclerosis Society.
Our work locations across the country hosted 32 charity drives in 2011
and 2012, collecting much-needed items for local nonprofits. Hundreds
of DIRECTV employees generously donated school supplies, books,
food, clothing, toys and other items to support their local communities.
Charity drive highlights in 2011 and 2012 included:
•
In 2011, Denver employees collected 30 bags of school supplies
for a local Boys & Girls Club and donated 50 backpacks filled
with school supplies to Florence Crittenton High School, which
serves pregnant and parenting girls in grades 9-12.
•
Los Angeles-based DIRECTV employees donated more than 1,600
pounds of food, nearly 250 toys, hundreds of books, DVDs and
more to support local organizations, including For the Troops and
the CASE Food Bank, during the 2011 annual holiday charity drive.
•
At the end of 2011, employees from DIRECTV Home Services
sites in Southern California donated more than 50 Thanksgiving
turkeys and side dishes, and hundreds of holiday toys for the
families served by the East Los Angeles Women’s Center, which
their employees helped renovate during a volunteer project
that fall. They continued the effort in 2012.
•
More than 800 pounds of food was collected by Tulsa, Okla.
Customer Care Center employees for the Tulsa Area Food Bank
in February 2012, and more than 1,100 pounds of food was
collected by Missoula, Mont. Customer Care Center employees
for the Missoula Food Bank in November 2012.
In 2011 and 2012, more than 30% of PAC contributors participated
in this charitable match program, allowing DIRECTV to provide
funding to organizations our employees champion across the U.S.
DIRECTV CHARITY DRIVES
• Employees at the Huntsville, Ala. Customer Care Center collected
more than 600 school supply items for a local elementary school
and Boys & Girls Club in July and August 2012.
BLOOD DRIVES
In 2011 and 2012, DIRECTV hosted 22 on-site blood drives at major
work locations, encouraging U.S. employees to donate to the nation’s
blood supply during their workday. In the 24-month period, more
than 650 pints were collected, helping up to 2,000 patients in need
of blood transfusions.
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through both the Heart and Stroke Walk and
a DIRECTV-sponsored golf tournament. The
money raised by DIRECTV employees helped
fund research grants and contributed to the
fight against cardiovascular disease.
SUPPORT FOR LOCAL COMMUNITIES
DIRECTV employees at work locations
across the country champion causes in their
communities by giving back through contributions of time and money. Below are just a
few of the many ways that DIRECTV has given
back through community involvement in
2011 and 2012.
Boise, Idaho. Fifty employees from the Boise
Customer Care Center and the Nampa, Idaho
DIRECTV Home Services site participated in a
volunteer project to renovate a local elementary
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school playground and outdoor learning
garden. Fourth-grade students from the school
worked alongside DIRECTV volunteers to
renovate the garden, repaint benches and
sidewalks and restore the school courtyard.
Clarksburg, Md. Five employees from
DIRECTV’s Engineering office in Maryland
led a tour of their facility in March 2012 for
14 local Girl Scouts. The tour taught the Girl
Scouts about exciting careers in engineering
and emphasized the importance of math as
the foundation for this work.
Costa Mesa, Calif. In 2011 and 2012, employees
from the Costa Mesa DIRECTV Home Services
site joined the Costa Mesa Fire Department for
its “Dear Santa” program. Employees adopted
seven families from the Costa Mesa community
and fulfilled their holiday wish lists.
Denver, Colo. For more than 10 years, DIRECTV’s
Denver office developed a relationship with the
American Heart Association (AHA). DIRECTV
is a leading contributor to the AHA’s Heart and
Stroke Walk in Denver and raised more than
$1 million in 2011 and 2012 to support the AHA,
Huntsville, Ala. During summer 2011,
employees at the Huntsville Customer Care
Center partnered with Habitat for Humanity
and sent 100 employees over two days to
Tuscaloosa, Ala. to help with rebuilding efforts
after the April 2011 tornadoes that impacted
much of the state. Additionally, the Huntsville
Customer Care Center provided sponsorship
to nonprofit Sci-Quest, allowing 374 local
elementary school students to visit the SciQuest facility and see firsthand the magic of
science, technology, engineering and math.
| OPPOSITE PAGE
DIRECTV employees
with friends and family at
the 2012 American Heart
Association Heart and
Stroke Walk in Denver.
| LEFT Margarita Kennedy
from DIRECTV’s
Oklahoma City Home
Services site helps clean
toys for children in need
in December 2011.
| RIGHT Employees
from DIRECTV’s
Engineering office in
Maryland lead a tour of
their facility in March
2012 for local Girl Scouts.
Los Angeles, Calif. During summer 2011,
more than 75 Los Angeles-based employees
from DIRECTV’s IT organization hosted a
Summer Olympics event at the Boys & Girls
Club of Venice. The event included a rock wall,
relay races and other activities for the children
served by the club. In addition, employees
from the Los Angeles Broadcast Center
continued their longstanding relationship
with the Boys & Girls Club of Venice by
hosting holiday events at their work site in
both 2011 and 2012. These events included
a visit from Santa Claus and presents for
the children donated by employees.
ROOT SPORTSTM in the Rocky Mountain region
partnered with the Colorado Rockies to host
the sixth annual Boys & Girls Club Rockies
clinic. More than 175 members of the Boys &
Girls Clubs of Metro Denver participated in the
event put on by 15 ROOT SPORTS employee
volunteers, Colorado Rockies players and
staff, and Boys & Girls Club staff. Colorado
Rockies outfielder Michael Cuddyer, pitcher
Juan Nicasio and bullpen catcher Pat Burgess
taught the kids baseball skills at different
stations along with ROOT SPORTS on-air
talent. Additionally, the Rocky Mountain ROOT
SPORTS Creative Services team put on an
interactive presentation for 60 members of
the Boys & Girls Club of Metro Denver Wilfley
Branch. Four stations were set up in the club
gym, including scriptwriting, on-camera, design,
and animation and print.
Huntington, W. Va. During 2011 and 2012,
Huntington Customer Care Center employees
worked with local schools and food banks,
the United Way, Big Brothers Big Sisters
and the Salvation Army. Additionally, they
grew their partnership with the Marshall
University Foundation, which has created
a STEM-focused model of early childhood
education focused on establishing a 21stcentury learning environment, and donated
$10,000 to support local school’s science,
technology, engineering and math efforts.
Manteca, Calif. In 2012, employees from the
Manteca Home Services site partnered with their
local United States Marine Corps Reserve’s Toys
for Tots program and local Walmart to collectively
donate a semi-truck full of toys to children for the
holiday season. Additionally, employees participated in a chili cook-off and a holiday food drive
benefiting the Second Harvest Food Bank.
Missoula, Mont. DIRECTV’s Missoula Customer
Care Center sponsored the Missoula Education
Foundation’s Student Board. Through this partnership, DIRECTV and the Board developed a
teacher recognition program and funded grants
for creative projects for the local school district.
Additionally, in fall 2012, more than 25 employees
helped beautify a playground for neighboring
Desmet Elementary School.
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| The DIRECTV blimp team partnered with multiple nonprofits to support children with serious illnesses.
New York, N.Y. The DIRECTV blimp team partnered with Sunshine Kids,
Starlight Foundation and Believe in Tomorrow, all nonprofit organizations
dedicated to supporting children with serious illnesses. In 2011 and 2012,
the blimp held 22 charity days, with more than 30 families participating.
The program provides entertainment, education and family activities that
help people cope with the pain, fear and isolation of prolonged illnesses.
The children are given a tour, pose for pictures with the pilot and crew,
and go for a memorable ride in the DIRECTV blimp. In addition, to support
the Central Park Conservancy, promote fitness and healthy lifestyles and
foster camaraderie, nearly 200 employees from DIRECTV’s New York City
office participated in the 2011 and 2012 J.P. Morgan Corporate Challenge,
a 3.5-mile run each year through Central Park.
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Oklahoma City, Okla. During the 2012 holiday season, employees from
the Oklahoma City Home Services site and the local Capitol Hill Lions Club
prepared and delivered holiday baskets to needy families in the Capitol
Hill area of Oklahoma City.
Red Oak, Iowa. Employees at the Red Oak Technician Service Center
(TSC) participated in several community projects in 2012, including a
blood drive for the American Red Cross, contributions to the local
food bank and clothing donations to families in need. In addition to Red
Oak’s efforts, DIRECTV TSC employees in Meridian, Miss., Tullahoma,
Tenn. and Hesperia, Calif. collected food and toys to support local
community organizations.
Seattle, Wash. ROOT SPORTSTM strengthened
its partnership with Special Olympics of
Washington for the Breakfast with Champions,
which raised proceeds to help support yearround training and athletic competition for
children and adults with intellectual disabilities.
Sylmar, Calif. Employees at DIRECTV’s
Home Services site in Sylmar, Calif. worked
together over three weeks to renovate a
science lab at Our Lady of the Holy Rosary
School, which serves kindergarten through
fifth-grade students. The employees installed
new flooring, painted walls, and donated
materials and a new television to outfit the lab.
Additionally, the school was set up for free
educational programming through DIRECTV
GOES TO SCHOOL®, allowing students to watch
science-related television shows in the lab.
Tulsa, Okla. Employees at the Tulsa Customer
Care Center and Tulsa DIRECTV Home Services
site continued their longtime partnership with
local MacArthur Elementary School by participating in a courtyard revitalization project with
29 volunteers. Employees also worked with
students learning English as a second language
to help with their reading comprehension skills.
Additionally, nearly 130 employees and family
participated in the Juvenile Diabetes Research
Foundation’s Walk to Cure Diabetes.
Washington, D.C. Employees from DIRECTV’s
Government Affairs office have continued their
ongoing partnership with Everybody Wins!
Power Lunch, a mentoring and reading program
for students in high-need schools. Through this
program, employees serve as role models for
students while building their reading skills.
| TOP New York employees at the 2012
J.P. Morgan Corporate Challenge to support
the Central Park Conservancy.
| BOTTOM RIGHT Dominic Davis from DIRECTV's
Huntsville, Ala. Customer Care Center helps at a Habitat
for Humanity volunteer project in Tuscaloosa, Ala.
45
SUSTAINABILITY
SUSTAINABILITY
| TOP LEFT Employees at a Habitat for Humanity
home build in Tuscaloosa, Ala.
| TOP RIGHT Larysa Feyti, a Missoula, Mont.
DIRECTV employee, helps clean a school library.
| BOTTOM LEFT An employee helps paint a charter
school in Los Angeles.
| BOTTOM RIGHT Human Resources employees
painted murals at a school in San Juan
Capistrano, Calif.
46
47
DIRECTV’s Commitment to Sustainability
We offer the premier digital television
entertainment service our customers expect
while reducing our environmental impact.
From our corporate offices to our van fleet
to the equipment our customers use, the actions
we take to conserve energy and reduce waste
have an immediate impact on our footprint.
We began formalizing our sustainability
management approach in 2010 by identifying
material impacts and exploring potential
initiatives. In 2011, DIRECTV’s leadership
selected a cross-functional team of more
than 20 employees representing every
business unit throughout the company.
This cross-functional team is led by DIRECTV's
Senior Director of Sustainability with oversight
from the Executive Vice President, Services
and Operations, and the Vice President of
Supply Chain. The team evaluated areas where
DIRECTV's activities affect the environment
and their assessment revealed four key areas
of focus for which we set corresponding
aspirational principles to guide our efforts.
After presenting an initial sustainability plan
to our Board of Directors in May 2012, we
began publicly sharing our goals and what we
are doing to achieve them through our CDP
response and via our sustainability website.
ENERGY-EFFICIENT PRODUCTS:
CONSUMER RECYCLING:
Lead the industry in increasing efficiency
and decrease the energy required to deliver
our services to our customers’ homes.
Give every customer the means to
recycle all of his/her DIRECTV equipment
easily and responsibly.
GREENHOUSE GAS EMISSIONS:
WASTE:
Continually reduce the carbon footprint
of operations, including facilities and
fleet, through innovative technologies
and management approaches.
Reduce landfill waste from our operations
and facilities to almost zero by avoiding
material use and maximizing recycling of
packaging, paper and other disposables.
SUSTAINABILITY
“We have a real
opportunity to
respond to issues
that impact us
and the society
we operate in.
Operating more
responsibly means
we’re identifying
new opportunities,
addressing risks,
and managing
our business
with an eye to
the long term.”
DIRECTV continuously seeks out innovative
business solutions that are sustainable and
socially responsible. This is a growing priority
not only for our company, but also for our
customers, investors and employees. And
it’s just good business.
Tom McGeorge
Vice President, Supply Chain
DIRECTV
| DIRECTV is committed to evaluating new alternative fuel technologies to reduce emissions throughout our operations.
48
49
Energy-Efficient Products
We set a goal in 2011 to reduce the average annual electricity use of a
new three-room HD DVR installation by 25% by 2013. We exceeded
this goal in late 2012, reaching a 30% reduction by using a model HR34
server1 and two model C31 thin client receivers.
Future iterations of the Genie solution are expected to be even more
efficient, continuing DIRECTV’s advances in delivering energy savings.
ENERGY STAR®
DIRECTV is a longtime participant in the ENERGY STAR
program, operated jointly by the U.S. Environmental Protection
Agency and the U.S. Department of Energy. In addition to
homes, lighting and appliances, ENERGY STAR sets energy efficiency
standards for many categories of consumer electronic products, including the receivers DIRECTV uses to deliver entertainment services.
ALLIANCE TO SAVE ENERGY (ASE) AWARD WINNER
INNOVATING IN EFFICIENCY
While we have already set the bar high, DIRECTV continues to innovate,
striving to further improve product efficiency. Today, we are moving
toward reduced energy consumption with our Genie™ whole-home HD
DVR solution.1 This state-of-the-art whole-home set-up uses a single,
central HD DVR server and a highly efficient thin client receiver for each
additional TV. For smart TVs that are RVU-compliant, no additional
receiver is needed.
50
RVU is a technology standard developed by the RVU Alliance2 (of which
DIRECTV is a founding member) that allows the Genie to deliver DIRECTV
services over a digital home network to additional TVs elsewhere in the
home. Eliminating the need for an additional DIRECTV receiver improves
our customers’ aesthetic experience and reduces energy consumption.
The Alliance to Save Energy (ase.org) is a nonprofit
organization that promotes energy efficiency worldwide
through research, education and advocacy. It awarded DIRECTV its
Innovative Star of Energy Efficiency Award in 2012 for demonstrating
a significant and tangible commitment to the cause of energy efficiency
in the U.S.
Genie™ HD DVR (Model HR34) is not an ENERGY STAR-qualified receiver. 2Details at www.rvualliance.org.
1
We will make our technology more efficient and will work toward complying
with the new ENERGY STAR Version 4.1 set-top box (receiver) specification
that will be released in 2014. Furthermore, we will collaborate with television
and consumer electronics manufacturers, bringing our consumers additional
energy savings through the use of RVU technology in their connected smart
TVs and devices.
“In the past 20 years, the Alliance
has recognized and honored the
most industrious energy efficiency
advocates and innovators across
all sectors of the economy. Our
illustrious 2012 Stars of Energy
Efficiency Award Winners have
demonstrated the power of energy
efficiency to improve corporate
and consumer bottom lines, while
making the world cleaner, more
comfortable and more secure.”
Kateri Callahan
SUSTAINABILITY
More than 95% of the receivers we've had manufactured since joining the
program in 2009 are ENERGY STAR qualified.1 We set an aggressive goal
in 2011 to accelerate consumer adoption of our ENERGY STAR-qualified
receivers to 70% of all active DIRECTV receivers by 2013. We exceeded
this goal ahead of schedule, surpassing 72% at the end of 2012. Given this
progress, we will re-evaluate and potentially revise this goal in 2013.
LOOKING AHEAD
President, Alliance to Save Energy
51
Greenhouse Gas
Emissions
DIRECTV believes climate change is a key societal issue that the company
has an obligation to help address.
With escalating fuel costs and more extreme weather events occurring
across the globe, we are making a concerted effort to optimize efficiency
in our receivers, fleet and operations.
REDUCTION STRATEGY
We are reducing our greenhouse gas (GHG) emissions by investing in
strategies that have the largest impact on our environmental footprint.
| Los Angeles employees volunteered to help create
a trail to a scenic overlook in 2012.
Ramsay Huntley
Sustainability Manager
DIRECTV
52
These programs help reduce greenhouse gas emissions that result
from electricity our receivers and facilities use, as well as fuel used in
fleet vehicles, product shipping and distribution, and business travel.
GREENHOUSE GAS INVENTORY
DIRECTV calculates its U.S. GHG inventory using guidelines from
the World Business Council for Sustainable Development and the
World Resources Institute (known as the GHG Protocol Corporate
Accounting and Reporting Standard and the Corporate Value Chain
(Scope 3) Standard or “GHG Protocol”). Our inventory includes
emissions of five types of gases:
•
•
•
•
•
Carbon dioxide (CO2)
Methane (CH4)
Nitrous oxide (N2O)
Hydrofluorocarbons (HFCs)
Hydrochlorofluorocarbons (HCFCs)
GREENING OUR FLEET
“We reduced fuel consumption by
more than a million gallons in 2012,
which cut the greenhouse gas
emissions from our fleet by more
than 10% in a single year.”
Additionally, we began evaluating the use of alternative fuels to make
our fleet cleaner. In 2011, we began using 40 propane-fueled vehicles
as part of a pilot program to reduce our carbon and other air emissions.
These vehicles also enabled our technicians to drive in high-occupancy
vehicle carpool lanes, which helped them perform their jobs more efficiently. At year-end 2012, we had 77 propane-fueled vehicles, and we
plan to increase our alternative fuel fleet in 2013. We continue to examine
other alternative fuel technologies, such as natural gas and biodiesel.
Finally, DIRECTV seeks to improve fleet efficiency each time we purchase
or maintain one of our vehicles. We strive to buy the most fuel-efficient
vans that meet our needs, and are evaluating how to decrease our loads
so we can use smaller, more efficient vehicles. We perform regularly
scheduled vehicle inspections to ensure safety and efficient performance.
These initial strategies already have made a significant difference, and
we exceeded our 2015 gallons of gasoline per work order goal in 2012.
These strategies cut the GHG emissions associated with our fleet, which
is the largest part of DIRECTV’s carbon footprint, by more than 10%.
Brandon Morris
Director, Fleet Services, DIRECTV
With nearly 6,000 vehicles, DIRECTV’s U.S. fleet represents
a large component of our carbon footprint reduction goals.
In 2011, we deployed a variety of strategies that helped us exceed our
goal of a 5% reduction in gasoline use per work order. These efforts
continue and primarily include:
• Equipping our technicians’ handheld devices with turn-by-turn
navigation to help them reach their destinations safely and efficiently
• Using a state-of-the-art dispatch system that updates in real
time so that DIRECTV Home Services technicians can be routed
to their next job more strategically, helping to ensure timely
installation and reducing unnecessary trips due to rescheduled
or cancelled appointments
• Improving logistics to reduce the number of trips our technicians
make to warehouses to replenish their equipment supply
SUSTAINABILITY
SUSTAINABILITY
“We were the first satellite
television company in the U.S. to
participate in the CDP, and we
received a disclosure score of 91
out of 100—the highest score of
any first-time S&P 500 or Global
500 respondent in 2012.”
• Designing our ENERGY STAR®-qualified receivers and Genie™
whole-home HD DVR solution1 to be energy efficient
• Incorporating sustainable building principles into facility design
and operations to reduce GHG emissions
• Strategically routing technicians to customers’ homes and supply
warehouses to reduce fuel consumption
• Packaging products tightly and transporting them in ocean freight
to ship them more efficiently
• Increasing the size of our alternative fuels fleet
• Purchasing wind power renewable energy certificates equal to 10% of
the annual electricity consumption of our New Hampshire uplink facility
• Subsidizing transit passes and installing electric vehicle charging
stations for employees
• Further developing an enterprise-wide team to identify additional
reduction opportunities
Of these, CO2 is by far the largest contributor to DIRECTV’s carbon
footprint. Beginning with our first GHG inventory, completed in 2012
and based on 2011 data, we hired Deloitte & Touche to perform an
independent review of our footprint. For the 2011 and 2012 inventories,
nothing came to their attention that caused them to believe that our
Statement of Greenhouse Gas Emissions was not presented, in all
material respects, in conformity with the GHG Protocol. Read our
Statement of Greenhouse Gas Emissions with their Independent
Accountants’ Review Report on DIRECTV’s sustainability website.
COMPARISON OF DIRECTV'S 2011 AND 2012 U.S. FLEET FUEL
CONSUMPTION AND GREENHOUSE GAS EMISSIONS
2011
FLEET CARBON
FOOTPRINT
GALLONS OF
GASOLINE
USED
2012
106,000 MTCO2e*
93,000 MTCO2e
12 million
10.5 million
% REDUCTION
-12%
*Metric tons of carbon dioxide equivalent (this is the standard unit by which GHG emissions are measured)
53
The vast majority of our international deliveries utilize ocean freighters,
as they are the most efficient and cost-effective shipping mode.
Sustainable Building Practices
• Recycling nearly all construction waste
As part of our carbon footprint calculation, we incorporate indirect
emissions associated with our outsourced transportation activities,
such as truck, ocean, rail and overnight transport. These Scope 3
emissions totaled 60,687 MTCO2e in 2011 and 54,422 MTCO2e in
2012, a reduction of 10%.
We continually look for ways to reduce climate impacts from shipping.
In 2012, DIRECTV joined the U.S. Environmental Protection Agency’s
SmartWay® program as a Shipper Partner. SmartWay® is a voluntary
partnership to reduce freight and fleet sector energy consumption,
pollutants and greenhouse gas emissions.
SmartWay® helps us to collect, calculate and monitor fleet emissions
to identify additional efficiency improvements. The majority of our
third-party carriers are SmartWay®-certified and together we are
identifying more efficient transport options.
BUILDING EFFICIENCY
To reduce the environmental impact of our offices, data and broadcast
centers, we identify refurbishing opportunities or incorporate sustainable
building principles into new construction. Our building management
procedures also help ensure that energy-consuming devices are not in use.
SAVING ON SHIPPING
Distributing receivers to millions of customers across the U.S. requires a
variety of shipping methods. DIRECTV works very hard to use the most
efficient shipping methods available.
54
We continue to promote the incorporation of LEED standards in the
design and construction of our new and renovated facilities. For example,
in early 2012, we began renovating the buildings on our headquarters
campus in El Segundo, Calif. to greatly improve efficiencies and to provide
our employees with a new work environment that would better meet their
needs. One of the buildings is LEED Silver Core and Shell certified4 and we
are seeking LEED Gold certification for Commercial Interiors5 for its interior.
• Utilizing highly efficient cooling equipment and
lighting and purchasing ENERGY STAR-qualified
equipment for use in the building
• Implementing a green cleaning program
that aligns with LEED protocols
• Using low-emitting materials, like paints
and adhesives, throughout the renovation
In 2011, we opened a new call center in Huntington, W. Va. that
uses approximately 40% less electricity than the call center
it replaced. In addition, we moved several hundred employees
into a LEED-certified office building in Greenwood Village, Colo.
Looking ahead, DIRECTV intends to build more efficient data and
broadcast centers by using advanced technologies and smart design
that will minimize cooling needs and will optimize the layout of equipment. We will also continue to implement building retrocommissioning
activities and to upgrade lighting and building systems to reduce
energy consumption at other existing facilities.
Additionally, we plan to develop building sustainability standards
that incorporate LEED best practices as well as our own. This will help
us to better assess improvement opportunities and reduce impacts.
Elsewhere across the country, DIRECTV has incorporated
such building efficiency measures as:
SUSTAINABILITY
Residential and commercial building construction and operation consumes
73% of electricity and generates 38% of carbon emissions within the U.S.3
DIRECTV recognizes that operating our buildings efficiently can reduce
operating costs, natural resource consumption and our carbon footprint.
• Donating office furniture to schools that DIRECTV
supports through our corporate citizenship efforts
Our broadcast operations have also improved equipment efficiencies
over the last two years. Previously, U.S. broadcasting sites required two
different systems to deliver video content. After installing an innovative
solution called the Wonderbox, which consolidates the two systems into
a single piece of equipment, total electricity consumption dropped by
more than three million kilowatt-hours, with even more savings to come
once the project is complete. This is a reduction of more than 10% in
a single year and is equivalent to the electricity used by more than 250
typical homes in the U.S. in a one-year period.
• Upgrading to more efficient motors in our heating
and cooling systems that consume less energy while
providing the same power output
• Installing variable frequency drives that digitally control
and optimize the amount of power fed to equipment such
as data center cooling equipment
• Analyzing opportunities to reduce energy consumption,
such as replacing interior and exterior lighting with
more efficient alternatives
• Re-programming building heating and air conditioning
systems to optimize efficiency
| DIRECTV's alternative fuel vans use cleaner-burning propane.
55
COMPARISON OF DIRECTV'S 2011 AND 2012 SCOPE 1 AND SCOPE 2 GHG
EMISSIONS FROM U.S. OPERATIONS
GREENHOUSE GAS GOALS AND PROGRESS
In 2012, we reduced our Scope 1 and Scope 2
carbon footprint 10% relative to our 2011 baseline.
This reduction is equivalent to the emissions
produced by the annual electricity use of more
than 3,000 homes or the carbon sequestered by
more than 17,000 acres of average U.S. forests.
This single-year reduction allowed DIRECTV to
surpass its 2015 emissions reduction goal several
years ahead of schedule.7
“Knowledge is power. Now
that we have the data to better
understand our carbon emissions—
from the fuel used by our vans
to emissions from our employees’
business travel—we have the
knowledge to work to make
our business more sustainable.”
2012
2011
U.S. SCOPE 1 AND SCOPE 2
CARBON FOOTPRINT
215,601 MTCO2e
194,018 MTCO2e
% REDUCTION
-10%
Contributions to 2012 Scope 1 and 2
GHG Emissions
Mike Palkovic
Executive Vice President, Services and Operations
DIRECTV
DIRECTV was the first satellite television company in the U.S. to
participate in the CDP by publicly disclosing our footprint through
CDP’s reporting format. For this response, we received a disclosure
score of 91 out of 100—the highest score of any first-time S&P 500
or Global 500 respondent in 2012. The disclosure score reflects the
comprehensiveness of our response in terms of the depth and breadth
of our answers. We also received a “B” for our performance score.
The CDP awards performance points for actions considered to contribute to climate change mitigation, adaptation and transparency.
The “B” indicated climate change is recognized as a strategic
priority for DIRECTV, but not all initiatives are fully established.6
56
2%
| The propane vans on the road in California have a special design that lets our
customers and other motorists know about our commitment to deploying
alternative fuel vehicles.
U.S. Green Building Council, http://www.usgbc.org/Docs/Archive/General/Docs18693.pdf. 4This certification was earned by the landlord for the
building shell; as the tenant, DIRECTV is seeking certification for the interior of the building. For more information about the building see: http://
www.kilroyrealty.com/uploads/EditorDocs/KRC%20Reports%20Achievement%20of%20LEED%20Silver%20certification%20for%202260%20
E%20Imperial%20Highway%203.20.12.pdf. 5LEED for Commercial Interiors Version 3, http://www.usgbc.org/leed/rating-systems/commercialinteriors. 6Source: CDP. https://www.cdproject.neten-US/Results Pages/CDP-2012-performance-scores.aspx (Accessed March 27, 2013). 7 For
carbon dioxide calculations, see the U.S. EPA’s calculation tool, available from: http://www.epa.gov/cleanenergy/energy-resources/calculator.
html (Accessed March 31, 2013).
3
Electricity Use
45%
Stationary Emissions
SUSTAINABILITY
Refrigerants
DIRECTV spent 2011 building a sustainability team dedicated
to tracking greenhouse gases, establishing our benchmark
carbon footprint, and setting reduction and reporting goals.
3%
Mobile Emissions
50%
57
Comparison of DIRECTV’s 2011 and 2012
Greenhouse Gas Emissions from U.S. Operations
REPURPOSING OUR ELECTRONICS
Reduce, Reuse, Recycle. At DIRECTV, we take these three Rs seriously.
As a company that uses electronic equipment to deliver our services,
we actively work to reduce electronic waste by:
• Refurbishing used equipment we recover from customers' homes,
which significantly reduces the number of new receivers we need
to produce and the resources required to manufacture and ship
them. In 2012, we refurbished more than 8 million DIRECTV receivers
and more than 650,000 pieces of other electronic hardware used
to provide our services.
250,000
Metric Tons of CO2 Equivalent
215,601
200,000
194,018
10%
overall emissions
reduction from
2011 to 2012
150,000
ELECTRICITY USE
REFRIGERANTS
100,000
50,000
STATIONARY EMISSIONS
2012 GHG Footprint
Through our disclosure to the CDP and our website, directv.com/sustainability, we also met our goal of publishing
our first carbon footprint for U.S. operations in 2012. We plan to measure and publish the carbon footprint of our
non-U.S. operations by 2015. Our Argentina operation calculated its first carbon footprint in 2012, and we will be
working with other countries to calculate their footprints in pursuit of a single global DIRECTV carbon footprint.
We're proud of these achievements, and we also recognize that our work is just beginning.
58
• Recycling 100% of recovered equipment we can’t refurbish,
including receivers, hardware and our own internal equipment,
such as computers and monitors. We partner with electronics
recyclers that conform to accredited recycling standards set
forth by Responsible Recycling Practices (R2),8 so that we can
be confident our materials are being handled properly. In 2012,
this amounted to nearly 10 million pounds of recycled equipment
from DIRECTV.
• Regularly redesigning our services to require less electronic
equipment, like our latest customer innovation, the Genie™
Advanced Whole-Home DVR. This system utilizes significantly
smaller thin client receivers for additional TVs, or in cases
where an RVU-compliant television is available, no receiver
at all. Further, using smaller equipment cuts down on packaging waste and shipping emissions.
SUSTAINABILITY
MOBILE EMISSIONS
2011 GHG Footprint
Consumer Recycling
In 2013, we will take our commitment to reducing electronic waste
one step further. We will make it free and easier for our U.S. customers
to recycle their used, non-repairable or outdated electronic devices,
including cell phones, laptops, MP3 players, and non-recoverable
DIRECTV receivers.9
Beginning in March 2013, customers can log on to directv.com/recycle
and select the electronics they want to recycle. DIRECTV will provide a
pre-paid shipping label for them to print out and send the equipment to
our recycler. For larger items, we will direct customers to local electronic
drop-off sites through the Earth911 Recycling Center Directory.
| TOP Workers at our e-waste vendor disassemble receivers to be properly recycled.
| BOTTOM DIRECTV maintains its fleet to optimize performance and minimize
environmental impact.
59
Waste
“We are working hard every day
to divert more and more of our
waste from landfills because we’re
committed to reducing our impact.”
Clay Montague
Senior Director, Sustainability
DIRECTV
Consumer Electronics Association11
• Reducing packaging and material used,
so we don’t generate as much waste
• Reusing, recycling and responsibly disposing
of our materials and supplies where we can
Our efforts are paying off. In 2011 and 2012,
we kept more than 8,000 tons of packaging,
paper and food waste out of U.S. landfills.
That's equivalent to the waste disposed by
more than 10,000 people every year.10 By
focusing on recycling efforts, DIRECTV
increased the amount of waste diverted from
landfills by nearly 10% from 2011 to 2012.
We are engaging our employees, suppliers and
even our customers to reduce waste even more.
SMARTER PACKAGING
| DIRECTV is reducing waste by using cardboard balers.
60
Large and heavy packaging can impact the
environment and cost more to ship, which is why
DIRECTV explores ways to reduce packaging
impacts from the start.
Waste reduction is also generating new
revenue streams from our sales of cardboard
bales. We installed balers—equipment that
crushes and compacts large amounts of
cardboard into a single bale—at more than
20 sites, with more on the way. Recycling cardboard this way reduces waste, transportation
emissions and waste management expenses.
PAPERLESS BILLING
SUSTAINABILITY
“DIRECTV found an
innovative solution
to packaging its
equipment that
saved the company
money and helped
it to be greener.”
Reducing waste is good for the environment,
the communities in which we operate and our
own bottom line. DIRECTV reduces waste by:
We began by looking for ways to pack multiple
receivers in a single package, and we have
moved on to looking for other efficiencies.
For instance, we package our thin clients 10
to a single carton to minimize the required
packaging. We also redesigned the recovery
kits we send to our customers. Our customers
use these kits to return their receivers to us
and the redesigned kit includes an inner carton
that can be re-used up to 13 times before being
completely recycled by our vendor. We continue
to look for ways to reduce packaging and use
recycled and recyclable materials.
Mailing invoices costs DIRECTV and our customers millions of dollars each year in postage,
generates significant volumes of paper waste
and places consumers at risk for identity fraud.
Our customers can elect to use paperless billing
to pay their bills and view their statements online.
We are making steady progress toward our goal
of having 35% of our customers using paperless
billing by 2015.
INSTRUCTION MANUALS GO VIRTUAL
DIRECTV saved more than 30,000 trees12 in
2012 alone by discontinuing the printing and
shipping of paper instruction manuals that
customers receive at installation. Manuals are
now downloadable from our Answer Center
at support.directv.com.
61
DIRECTV uses a large amount of paper for
our marketing materials and general office
needs. For example, we used more than 40
million pounds of paper for advertising (e.g.,
circulars delivered with newspapers) in 2012.
Of this paper, more than 80% (by weight)
was made from 90% recycled content, with
30% coming from post-consumer sources.
The mill where the paper was made is
certified by the Forest Stewardship Council
and related groups.
Based on DIRECTV’s 2012 use of this recycled
paper, the Environmental Paper Network Paper
Calculator estimates more than 200,000 fewer
trees were used, and a reduction in greenhouse
gases equivalent to removing more than 4,500
cars from the road for a year was accomplished.12
pounds of food waste from our kitchen, which
the service mixes with yard waste and turns into
finished compost that is used to grow organic
vegetables. We plan to incorporate composting
into our sustainability standards and expand the
program to our other operations in the future.
LOOKING AHEAD
At DIRECTV, we continue to recycle responsibly,
incorporate best practices across the enterprise
and examine additional waste reduction methods. We calculated our waste footprint for U.S.
facilities in 2011, and it was first published in 2012
on our website. The chart on page 63 shows the
year-to-year comparison.
Other targets we intend to achieve include:
DIRECTV’s U.S. 2011-2012 Waste Stream Volume (tons) and Distribution (%)
• D
iverting at least 75% of the waste from
our U.S. operations from landfills by 2015.
We also plan to further strengthen our
recycling efforts, redesign our packaging
and expand food composting in our offices
10,529
tons
• E
ngaging our suppliers to drive additional
waste reduction practices throughout
DIRECTV’s supply chain
2012 ACHIEVEMENTS
ADDITION OF CARDBOARD BALERS
AND SINGLE-STREAM RECYCLING
9%
90%
year-on-year
reduction in trash
80%
70%
6,567
5,979
TRASH
60%
SINGLE-STREAM RECYCLING
50%
SHREDDED PAPER
SUSTAINABILITY
Several departments at DIRECTV are looking
at new, more sustainable paper sources or
eliminating paper altogether. For example,
customers who sign up with an email address
receive full terms and conditions via email
instead of paper. By emailing our Customer
Agreement and Privacy Policy, we avoided
printing more than 30 million pieces of paper
in 2012 alone.
10,331
tons
100%
• M
easuring our baseline footprint for the
amount of materials (e.g., metal and plastic)
used per home installation
Tons and Percentage of Distribution
OPTIMIZING PAPER USE
601
40%
396
177
RECYCLING
30%
BALED CARDBOARD
COMPOSTING
The U.S. Environmental Protection Agency
estimates that the U.S. spends $1 billion to dispose
of food waste annually. With Americans throwing
away an estimated 96 billion pounds of food each
year, food scraps make up the third largest waste
stream after paper and yard waste.13
DIRECTV began separating food waste at our
employee cafeteria in Denver, Colo., as part of a
pilot program with a local industrial composting
service. In 2012, we composted nearly 30,000
62
20%
3,566
3,406
10%
| DIRECTV employees assessing our waste stream reduction efforts at a recycling facility in Colorado.
To learn more about the R2 standard, visit http://www.r2solutions.org/.9 If your DIRECTV
receiver is recoverable, you will receive a return kit directly from us. The website will walk you
through determining whether your receiver is recoverable or not.10 EPA Municipal Solid Waste
estimates. Source: http://www.epa.gov/epawaste/nonhaz/municipal/index.htm. 11 Consumer
Electronics Association. 2011. “Inspiring Change.” (p. 16) Source: http://www.ce.org/
CorporateSite/media/Government-Media/Green/CEA-2010-Sustainability-Report.pdf
8
(Accessed April 1, 2013). 12 Environmental impact estimates were made using the
Environmental Paper Network Paper Calculator Version 3.2. For more information visit http://c.
environmentalpaper.org/home.13“Waste Not, Want Not” (p. iii) Source: http://www.epa.gov/
wastes/conserve/pubs/wast_not.pdf (Accessed April 1, 2013).
168
0%
2011 Waste Stream
2012 Waste Stream
63
Recognition
In the second half of 2012, DIRECTV was recognized for its sustainability efforts.
We became the only pay-TV provider on the FTSE4Good Index Series, which
recognizes companies for meeting its globally recognized corporate responsibility
standards. FTSE indices are used extensively by investors worldwide for investment
analysis and performance measurement.
Additionally, we received the ENERGY STAR®
Excellence Award for the third year in a row,
ranked 76 of the 500 largest companies in
Newsweek’s annual Green Ranking (improving
more than 60 spots in the rankings in a single
year), and received the Alliance to Save Energy's
(ASE) Innovative Star of Energy Efficiency Award.
LOOKING AHEAD
In 2013, DIRECTV will continue to build upon past success with an increased
focus on further reducing our environmental and product footprints.
We will do this in the U.S. by:
• Engaging our top 50 suppliers in sustainability discussions and beginning
to track their efforts to meet our Environmental and Social Code of Conduct
by 2016. We will also encourage them to drive additional efficiency, carbon
footprint reduction, and waste reduction practices throughout the supply chain
| ABOVE DIRECTV's propane vans are fine-tuned to deliver
maximum fuel performance on the road.
| TOP The ENERGY STAR® Excellence Award demonstrates
DIRECTV's commitment to energy efficiency.
64
• Encouraging customers to recycle receivers, packaging and materials, and to
pay bills online to reduce paper use. We will enable customers to recycle their
unused, non-repairable or outdated electronic devices for free via our website,
directv.com/recycle
• Collaborating with television manufacturers and others to
advance RVU-capable technology that streams digital media
without the need for a separate receiver, further reducing
energy consumption
• Re-evaluating our goal to accelerate consumer adoption of our
active ENERGY STAR-qualified receivers to 70% by 2013 as this
goal has already been met1
• Pursuing our goal of diverting at least 75% of our operational
waste from landfills by 2015. We also plan to strengthen recycling
efforts, redesign our packaging and expand food composting to
other U.S. sites
• Expanding use of propane-powered vans and working to further
reduce the gallons of consumed gasoline per work order. We will
continually collect, calculate and monitor fleet emissions to identify
additional efficiency improvements
• Measuring our baseline footprint for the amount of materials
(e.g., metal and plastic) used per home installation
• Building more efficient data and broadcast centers and reducing
energy consumption at existing facilities. We also plan to develop
building sustainability standards that incorporate LEED best
practices as well as our own
• Installing electric vehicle recharging stations at our headquarters
in El Segundo, Calif.
• Continuing to subsidize annual light rail, train and bus passes for
employees at select U.S. locations
Savings are based on DOE’s Energy Information Administration average U.S. residential electricity costs. 2009 through 2011 savings based
on full year average residential costs while 2012 is based on costs through August 2012. See: http://www.eia.gov/electricity/monthly/
epm_table_grapher.cfm?t=epmt_5_3 (Accessed November 14, 2012). 15 2012 electricity savings based on ENERGY STAR’s guideline that ENERGY
STAR-qualified set-top boxes are at least 45% more efficient than conventional models; prior year savings based on previous ENERGY STAR
14
“Our products represent
by far the largest impact
of our business. We deliver
the outstanding services
our customers expect in
the most efficient manner
possible, setting the bar
high for our entire industry.”
Rômulo Pontual
Executive Vice President and Chief Technology Officer
DIRECTV
SUSTAINABILITY
This recognition has motivated us to do more. We plan to further engage
employees in contributing to our success, begin to align U.S. and Latin American
sustainability goals and initiatives, continually consider new ways to reduce our
impacts and make our reporting more robust.
• Preparing to comply with the new ENERGY STAR Version
4.1 standards that will be released in 2014
DIRECTV’s receivers provide exceptional entertainment while saving
energy. This allows our customers to save on utility bills and reduce
their household’s carbon footprint.
The savings add up. Since 2009, we have deployed more than 40 million
ENERGY STAR-qualified receivers1 in the U.S., which collectively saved
our customers more than $400 million14 on their utility expenses and
saved almost four billion kilowatt hours15 of energy use—enough to power
more than 300,000 single-family homes for a year.16
As a result of these efforts, the U.S. Environmental Protection Agency
(EPA) honored DIRECTV with an ENERGY STAR award for Excellence
in Energy Efficient Product Design for three consecutive years, from
2010 to 2012.
guidance of 40% more efficient. See: https://www.energystar.gov/index.cfm?fuseaction=find_a_product.showProductGroup&pgw_code=ST
(Accessed November 15, 2012). 16 According to the DOE’s Energy Information Agency, an average U.S. single-family home consumes 11,319 kWh
per year (2012 data). See: http://www.epa.gov/cleanenergy/energy-resources/refs.html#houseelec (Accessed March 19, 2012).
65
ECO DIRECTV
in Latin America
Under the branded initiative “ECO DIRECTV,” our employees in Latin America
are supporting the environment while improving the communities in which
they live and work. This program includes donated airtime for environmental
public service announcements, employee recycling programs that raise funds
for nonprofit organizations, and environmentally focused volunteer projects.
Additionally, DIRECTV Latin America has encouraged its customers to save paper by switching
to electronic billing; as of 2012, more than 209,000 customers had switched. Below are just a
few of the 2011 and 2012 ECO DIRECTV highlights:
• Four television spots to help create awareness
about environmentally friendly practices were
aired via OnDIRECTV. The value of this airtime
was $136,110
• In 2011-2012, 550 trees were planted
by DIRECTV Latin America employees
• In December 2011, 50 employees in
Buenos Aires, Argentina joined together
to purchase and plant more than 250
trees on an ecological reservation
• DIRECTV employees in Venezuela recycled
ink toner cartridges and donated the proceeds
to FUNDANA, an organization that supports
young children who have been the victims of
mistreatment, abuse or neglect
• In Venezuela, 2,890 pounds (1,311 kilos)
of white paper were recycled in 2011
• In Puerto Rico, 75 employees volunteered
675 hours in 2011 to collect 300 bags of
garbage from a public beach. Employees’
families were also invited, and their children
were taught about recycling
OUR PEOPLE
• Joined by two different local foundations,
60 employee volunteers in Venezuela
helped clean the beaches on the island
of Margarita and in Puerto la Cruz in 2011
• DIRECTV Argentina published its first GRI
Corporate Social Responsibility Report in
2012, and other countries in Latin America
are working toward reporting in the future
OUR PEOPLE
| Our ECO DIRECTV efforts are engaging employees
throughout our Latin American operations.
66
67
Diversity by the Numbers
Creating an Innovative Workplace
“Our success is
critically dependent
on a constant
stream of innovation
that stems from
diverse ideas and
fresh thinking. It also
depends on an
inclusive workplace
culture that drives
collaboration,
productivity and
engagement—
and inspires our
workforce to make
great things happen
for our customers.”
Our workforce diversity and inclusive workplace
culture enables our company to deliver a superior
employee and customer experience.
Our marketplaces in the U.S. and Latin America
are diverse, dynamic and evolving. As the world’s
leading provider of digital pay television, DIRECTV
recognizes that delivering a rich digital experience
to our customers requires a diverse workforce.
To strengthen our culture, DIRECTV has examined
its opportunities in the areas of diversity and inclusion, and we have developed a comprehensive
diversity and inclusion strategy using best-in-class
approaches to focus our efforts in three key areas:
68
“The nature of our business requires a
diversity of individuals’ backgrounds, skills
and perspectives to successfully deliver a
great video entertainment experience for
35 million customers across the Americas.”
In 2012, DIRECTV’s U.S. female and minority
workforce representation remained strong
as compared to 2011, indicating that our
programs are working. In Latin America,
2012 female workforce representation was
consistent with 2011.
2011 AND 2012 EMPLOYEE DIVERSITY
Workforce
We identify candidates from diverse backgrounds,
monitor the diversity represented within our workforce, and drive diversity through our talent pipeline with our talent management process.
DIRECTV U.S.
Workplace
We design our programs and practices to foster
an environment where employees feel comfortable
bringing their whole selves to work and are fully
engaged in working together to deliver the best
customer and video entertainment experience.
30%
30%
MINORITY
37%
38%
2011
2012
FEMALE
34%
34%
MINORITY
29%
29%
DIRECTV LATIN AMERICA
| TOP Employees from DIRECTV's Huntsville, Ala.
Customer Care Center at a teambuilding conference.
| ABOVE Los Angeles employees participate in a
mentoring event. Photo credit: Jessica Sterling.
2012
FEMALE
U.S. BENCHMARK
Marketplace
Our commitment to diversity and inclusion
extends beyond the walls of our offices to our
relationships with our suppliers, communities,
industry and customers.
2011
2011
2012
FEMALE
52%
53%
MINORITY
N/A
N/A
Minority categorizations are U.S. governmentdefined in order to allow the U.S. government
to monitor corporations to ensure that they
provide equal employment opportunities. Due
to cultural and regulatory differences, these
ethnic categorizations are not similarly tracked
in Latin America.
The benchmark is the combination of U.S.
Department of Labor BLS industries, “U.S.
Cable Subscription Jobs” and “Non-wired
Telecommunication Service Jobs.”
Percentage excludes SKY Mexico
employees, as DIRECTV has a
minority interest and does not control
day-to-day operations.
OUR PEOPLE
| ABOVE DIRECTV employee Tracy Tibbels learns best
practices at a Human Resources conference.
As part of our diversity and inclusion
strategy, we measure and monitor workforce
representation. This allows us to benchmark
DIRECTV with the U.S. labor pool, in terms
of both female and minority representation.
Linda Simon Senior Vice President
Leadership and Organizational Development
DIRECTV
Mike White
DIRECTV
As part of our commitment to diversity and
inclusion in the marketplace, our procurement
team developed a program during 2012 to
identify and attract women- and minority-owned
suppliers that support our business needs.
69
Hiring Our Heroes
We recruit veterans by participating in targeted events and leveraging
various online recruitment strategies. For example, DIRECTV partnered
with Military Crosswalk to build a microsite (directv-veterans.jobs), where
veterans can search our job opportunities using tools that allow them to
match our openings against military titles. We have also participated in
virtual career fairs enabling us to reach a broader population of veterans
and their families for our various opportunities across the country. These
are some of the ways we’re committed to attracting and hiring qualified
veterans as they re-enter the workforce.
Looking ahead, DIRECTV will join the Military Spouse Employment
Partnership in 2013. This will provide an opportunity to further broaden
our outreach to military spouses, and partner with other companies to
share best practices, resources and support.
Beyond recruitment, DIRECTV financially supported
the following veterans’ organizations in 2011-2012:
• Wounded Warrior Project
• VFW Foundation
• Operation Homefront
• USO of Metropolitan New York
• For the Troops
| DIRECTV is committed to veterans support.
Military veterans have proven they are dedicated and hard-working,
and that they get the job done. DIRECTV values these qualities and
veterans’ unique experience. We are dedicated to helping veterans
transition from military to civilian careers as part of our commitment
to the communities where we do business.
70
Rosanne Setoguchi
Director of Talent Acquisition
DIRECTV
Our internship program continued to secure a diverse pool of talent
in 2011 and 2012, thanks in part to relationships we have forged with
universities and organizations that value diverse talent as much as
DIRECTV does. In 2012, for example, we held job fairs and networking
opportunities in California with the University of California, Los Angeles
Society of Women Engineers, California State Polytechnic University
Pomona’s National Society of Black Engineers and Society of Hispanics
in Science and Engineering, and the University of Southern California’s
Latino Business Student Association.
Additionally, we work with nonprofit partners such as the T. Howard
Foundation and All Stars Project—organizations whose missions include
developing and placing talented underserved youth in careers at leading
companies—to source diverse talent.
DIRECTV received the 2011 Corporate Leadership Award from the
T. Howard Foundation, which works to diversify the multimedia and
entertainment industry by increasing the representation of minority
young men and women, and has provided internship opportunities
to college students each year since 1995.
Moving forward, we aim to offer up to 30% of top-performing internship
program alumni the opportunity to continue their employment at
DIRECTV full-time.
DIRECTV U.S. INTERNS
2011
2012
MALE
66%*
64%
FEMALE
34%*
36%
MINORITY
53%*
54%*
| Members of DIRECTV’s Young Professionals Network’s kickball team in Los Angeles.
“At DIRECTV, our vision and
our diversity go hand-in-hand.
We could not succeed without
talented employees from many
countries and cultures, and of
different ages and interests.”
OUR PEOPLE
In 2012, DIRECTV joined the 100,000 Jobs Mission, a coalition of
leading U.S. companies that share the goal of collectively hiring 100,000
transitioning service members and military veterans by 2020. Member
companies provide resources, report on the number of veterans hired
and share recruitment best practices. By year-end 2012, the coalition
had hired 51,835 veterans and was more than halfway toward achieving
its goal. DIRECTV began tracking the number of veterans we hired in
mid-2012, and in the second half of 2012, we hired nearly 160 veterans.
We plan to continue this commitment in 2013 and beyond.
“Joining the 100,000 Jobs Mission
was a natural progression for
DIRECTV, because we’ve always
valued the veterans supporting our
company for their unique qualities
and experience.”
Building Our
Future Workforce
In the United States, the development of our future workforce is a key
element of our talent recruitment and retention strategy. Our internship
opportunities provide students with roles as key contributing members
of diverse teams across the organization while developing their skills
and building their knowledge.
Mike White
*Percentage of interns who voluntarily reported this information.
DIRECTV
71
Developing Our Workforce
To help our employees entertain their
future at every stage of their career journey,
DIRECTV provides tools, resources and
development programs.
DIRECTV’s Leadership Formula is the
foundation for all employee development
and the scorecard for successful
performance and career progression.
| LEFT Employees from
the Latino Network
Connection employee
resource group.
| BELOW Employees
from DIRECTV's
OUTlook employee
resource group, which
supports lesbian, gay,
bisexual and transgender
(LGBT) employees, and
those who support the
LGBT community. Photo
credit: Jessica Sterling.
“At DIRECTV, we promote a
culture of continued learning,
growth and development for
our employees, so they can
deliver their best to entertain
the future and win customer
loyalty for life.”
Executive Vice President and Chief Human Resources Officer
DIRECTV
72
• Sets performance expectations and charts
a course for career progression at DIRECTV
• Defines specific competencies and leadership
attributes by which employees are measured
• Defines successful leadership at every level
within the company
Leadership Development and
Leadership Foundations Programs
Our U.S. Leadership Development Program is
a transformative, week-long program that gives
participants the opportunity for intense focus
on developing themselves and their teams to
improve organizational performance by building
skills to lead at the next level. In 2012, we launched
a similar Leadership Foundations Program for
our Latin America employees to build specific
leadership skills around strategic imperatives for
DIRECTV Latin America.
Coaching and Leadership Essentials
Through a multi-day, in-person course
supplemented with online pre-work and
offline follow-up tools, this course establishes
a consistent, simple and effective coaching
model to support the organizational effort to
build talent. An advanced version of this program positions “leaders of leaders” to leverage
and support the skills learned by their direct
reports in Coaching and Leadership Essentials.
Facilities Tours for Home Service Employees
In Southern California, technicians, dispatchers
and warehouse employees from the field,
as well as key leaders from our Latin America
Field Services teams, have an opportunity
to gain a broader perspective on DIRECTV’s
broadcast and engineering operations facilities.
Through these opportunities, participants
learn how our satellite broadcast and set-top
box systems work and gain insight on how the
company is managed. In 2012, nearly 700
U.S. Home Services employees participated.
Leadership and Diversity: Accelerating
the Careers of Women at DIRECTV
As part of DIRECTV Argentina’s commitment
to strengthening its ranks of female leaders,
it launched “Leadership and Diversity: Accelerating the Careers of Women at DIRECTV” in 2011.
The program supports women in their career
development through training, coaching and
networking opportunities.
Executives in the Field
Starting in 2012, all DIRECTV vice presidents
and above were asked to spend time in the field
with DIRECTV Home Services technicians and call
center agents, to better understand what it takes
to provide an outstanding customer experience.
EVALUATING PROGRESS
In our Enterprise business unit, all employees
meet with their supervisors for mid-year and
end-of-year discussions to evaluate performance
and identify objectives for the coming year.
Our front-line employees in our Customer Care
and Field Services business units also receive
regular feedback from their supervisors around
key performance metrics.
Additionally, as part of our heightened focus
on career development across the company,
more than 1,000 DIRECTV leaders were
evaluated as part of our 2012 Talent Review
process. This process expanded in 2012 to
include employees at the manager level and
above (at the supervisor level for certain parts
of the company). Also in 2012, the process
incorporated gender and ethnicity data to
ensure that we continue to build and develop
a diverse talent pipeline. This process aims
to better empower leaders to manage the
talent on their teams.
OUR PEOPLE
Joe Bosch
The DIRECTV Leadership Formula:
Our experience shows that employees who
participate in our leadership development
programs not only become effective leaders
themselves, but also inspire other talented
individuals to do the same. Some of our unique
leadership initiatives that foster higher levels
of engagement, cross-functional collaboration
and innovation include:
73
Employee Resource
Groups – Fully Engaging
Our Diverse Workforce
DIRECTV’s success is critically dependent on a constant stream
of innovation, and that depends on having diverse ideas, fresh
thinking and an inclusive workplace culture that drives collaboration,
productivity and engagement.
To support this, DIRECTV encourages the formation of Employee
Resource Groups (ERGs), employee-organized groups that support
the professional and personal growth of employees with common
interests. These groups are aligned with the company’s vision, mission,
values and goals, and are inclusive and open to all employees who
support a group’s mission.
Young Professionals Network
Provides diverse opportunities to support the transformation of today’s
young professionals into tomorrow’s leaders through opportunities for
employees to develop professional skills, give back to the community,
network and exchange ideas. Sponsored by Joe Bosch, Executive Vice
President and Chief Human Resources Officer.
Latino Network Connection
Committed to fostering the professional growth and career development
of Latino employees and their supporters through professional development
programs to strengthen and broaden their skill sets through speakers,
networking, events and volunteer opportunities. Sponsored by Jacopo
Bracco, President, DIRECTV PanAmericana.
Our diverse community of ERGs enhances our workforce
through networking and development, our workplace through
an inclusive culture, and our marketplace through employee
giving and volunteering. Currently operating at select U.S. sites,
we are in the process of establishing guidelines for the expansion
of ERGs for interested employees at additional locations.
“Our first Employee Resource
Group started at the grassroots
level seven years ago. Today,
ERG members are shaping
our diversity and inclusion
strategy, developing leaders
and furthering DIRECTV’s
success in the marketplace.”
Caroline Leach
“The Women’s Leadership
Exchange pioneered
mentoring at DIRECTV
and provides valuable
development opportunities
for both female and male
members of our workforce.”
Dan York
Vice President, Communications
DIRECTV
Executive Vice President of Programming and Chief Content Officer
DIRECTV
DIRECTV currently has four ERGs, each championed by an executive
sponsor. They are listed here in the order they were formed:
DIRECTV OUTlook
Supports lesbian, gay, bisexual and transgender (LGBT) employees
and those who support the LGBT community. DIRECTV OUTlook is
committed to supporting equality and an open, inclusive workplace
where all employees can thrive and contribute to DIRECTV’s success.
Sponsored by Paul Guyardo, Executive Vice President and Chief
Revenue and Marketing Officer.
OUR PEOPLE
“The DIRECTV OUTlook group has given
a voice to our LGBT employees and
helped make DIRECTV a more inclusive
place to work. The group has advocated
for changes to company policy that have
increased benefit parity and enhanced
our ability to recruit top talent.”
Women’s Leadership Exchange
Supports career-related opportunities for women and their
supporters through building a culture that attracts, develops
and enhances the experiences of employees, including mentoring,
networking, events and more. Sponsored by Dan York, Executive
Vice President of Programming and Chief Content Officer.
Paul Guyardo
| Employees from DIRECTV's OUTlook Employee Resource
Group participated in the 2012 AIDS Walk New York.
74
Executive Vice President, Chief Revenue & Marketing Officer
DIRECTV
75
Recognition for Diversity and Inclusion
T. HOWARD FOUNDATION RECOGNIZES DIRECTV
WITH CORPORATE LEADERSHIP AWARD
DIRECTV received the T. Howard Foundation’s 2011 Corporate
Leadership Award for its commitment to providing internships
and opportunities to diverse college students. The T. Howard
Foundation works to diversify the multimedia and entertainment
industry by increasing the representation of young minority
men and women, and has provided internship opportunities
to college students every year since 1995.
DIRECTV EARNS TOP-TIER RATING IN HUMAN RIGHTS
CAMPAIGN CORPORATE EQUALITY INDEX
In partnership with DIRECTV OUTlook, our Employee Resource
Group for LGBT (lesbian, gay, bisexual and transgender) employees and their supporters, DIRECTV participates in the Human
Rights Campaign’s annual Corporate Equality Index (CEI) as part
of our ongoing commitment to fostering a diverse workforce
and inclusive workplace.
In 2011, DIRECTV participated in the CEI for the first time. Our
2013 rating is 95 out of 100, which reflects more transparency
in reporting and making strides in benefits parity. This is in the
CEI’s “green zone,” where top-scoring companies are recognized
for LGBT-inclusive practices in the workplace and marketplace
in areas including employee benefits, workplace culture and
philanthropic efforts.
| Employees at DIRECTV's El Segundo, Calif. headquarters.
DIRECTV’s commitment to creating and sustaining a great workplace
was recognized in 2011 and 2012 in both the U.S. and Latin America.
Additionally, many of DIRECTV’s specific country operations were
honored by Great Place to Work in 2011 and 2012:
DIRECTV NAMED GREAT PLACE TO WORK IN LATIN AMERICA
• SKY Brazil, 93% owned by DIRECTV, was honored as number 73 on
the list of Best Large and Multinational Companies in Brazil for 2012.
DIRECTV Latin America has received recognition from the Great
Place to Work® Institute, which conducts annual research based on
data representing more than 10 million employees in 50 countries
from about 6,000 organizations of varying sizes, industries, maturity
and structures. The findings from the research and data are used to
create lists of the best companies to work for.
76
• DIRECTV Ecuador was ranked as the 19th Best Company in the
country in 2012, an improvement from their 2011 ranking as 29th.
• DIRECTV Uruguay was named Best Company in Uruguay for
150 or fewer employees in 2012, an improvement from its ranking
as 5th in the Best Small Company in Uruguay category in 2011.
DIRECTV was selected for inclusion in Towers Watson’s 2011
and 2012 U.S. High-Performing Companies Norm, based on
DIRECTV’s superior financial performance and people practices.
Towers Watson defines financial performance by net profit
margin and/or return on invested capital that exceeds industry
averages. Superior people practices are defined by employee
survey scores near the top of the most financially successful
companies surveyed by Towers Watson. DIRECTV’s 2012
Organizational Health Survey results achieved the level of
other high-performing U.S. companies surveyed by Towers
Watson in multiple areas, including employees’ assessment of
company management supporting diversity in the workplace.
| TOP LEFT Jacopo Bracco, president of DIRECTV PanAmericana, speaks
at a Latino Network Connection event in Los Angeles.
| TOP RIGHT DIRECTV Latin America Human Resources employees at a
conference in 2012.
| ABOVE Employees at a mentoring event in Los Angeles hosted by DIRECTV's
Employee Resource Groups. Photo credit: Jessica Sterling.
OUR PEOPLE
In 2012, Great Place to Work named DIRECTV Latin America as
one of its Top 25 Multinational Companies to Work For in Latin
America because we exhibit high levels of trust, employee engagement and best-applied management practices and programs.
• DIRECTV Colombia received recognition in 2012 as 8th on the
list of Best Companies in Colombia with more than 500 employees−
an improvement from its 2011 ranking as the 11th Best Company
in Colombia.
TOWERS WATSON ADDS DIRECTV TO
U.S. HIGH-PERFORMING COMPANIES NORM
77
GRI Index: DIRECTV 2011-2012 Corporate Social Responsibility Summary (U.S. Performance)
Supporting Diverse Communities
INDICATOR
DIRECTV believes it is important to invest
in organizations that support the diverse
communities where our employees live and
work. We accomplish this through direct
contributions to diverse nonprofit partners
and by supporting employees in their commitment to diverse organizations with programs
such as Gift Matching, volunteer grants and
the DIRECTV System Donation Program.
Ability First
American Association of People with Disabilities
Asian Pacific Legal Center
Black Women Lawyers Association
Broadway Cares
Catalyst
East Los Angeles Women’s Center
Human Rights Campaign
Japan Society
LA Gay and Lesbian Center
La Raza Services
Los Angeles Brotherhood Crusade
Minority Media & Telecommunications Council
New Alternatives for Children
Nosotros
Special Olympics
T. Howard Foundation
The Trevor Project
UJA-Federation of New York
PARTIAL DISCLOSURE 
FULL DISCLOSURE
MORE
INFORMATION
2011 RESPONSE
2012 RESPONSE
• U.S.: 15,900 full-time;
300 part-time
• Latin America: 9,600 full-time;
1,000 part-time
• Sports Networks:
about 200 full-time
• Total: 27,000
• U.S.: 15,000 full-time;
500 part-time
• Latin America: about 12,000
full-time; 2,000 part-time
• Sports Networks: about 200
full-time
• Total: 29,700
More information about our
workforce can be found on
page 19 of DIRECTV’s 2012
Form 10-K statement
• U.S.: 37% diverse; 30% female
• Latin America: 52% female
• U.S.: 38% diverse; 30% female
• Latin America: 53% female
Learn about our diversity
and inclusion commitments
in this report. See Diversity
by the Numbers, pg. 69
Economic information can
be found throughout the
Corporate Citizenship section
of this report as well as in our
2012 10-K statement.
Economic information can
be found throughout the
Corporate Citizenship section
of this report as well as in our
2012 10-K statement.
Learn about our
corporate citizenship
investments in this report.
See pages 11 through 46
SOCIAL
LA1
LA13
These are a few of the organizations we
supported in 2011 and 2012 that are committed
to fostering diversity-related causes.
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
DESCRIPTION
Total workforce by employment
type, employment contract
and region
Composition of governance
bodies and breakdown of
employees per category by
gender, age group, minority
group membership and other
indicators of diversity


ECONOMIC
EC1
EC8
Direct economic value generated
and distributed, including
revenues, operating costs,
employee compensation,
donations and other community
investments, retained earnings,
and payments to capital
providers and governments
Development and impact
of infrastructure investments
and services provided
primarily for public benefit
through commercial, in-kind,
or pro bono engagement

In addition to cash donations to nonprofits
and key initiatives, from 2011 to 2012, DIRECTV:

• Invested $11.3 million in DIRECTV GOES TO SCHOOL
programming and committed to nearly $600,000
worth of skills-based and pro bono volunteer service
Learn about how
DIRECTV supports
the community
through volunteerism
and giving programs
in this report.
• Matched, dollar-for-dollar, more than $2 million in personal
donations made by DIRECTV U.S. employees to more than
1,100 nonprofit organizations across the country
• Awarded 200 DIRECTV Scholarships worth at least
$3,000 each to eligible dependent children of employees
| DIRECTV employee Rosa Diaz and her son participate in a 5K
to support PADRES Contra El Cancer (Parents Against Cancer).
78
79
GRI Index: DIRECTV 2011-2012 Corporate Social Responsibility Summary (U.S. Performance)
INDICATOR
DESCRIPTION
PARTIAL DISCLOSURE 
FULL DISCLOSURE
2011 RESPONSE
2012 RESPONSE
MORE
INFORMATION
ENVIRONMENTAL
EN1
EN2
Percent recycled input materials
(marketing paper only)
EN3
Direct energy consumption
(MWh)
EN4
Indirect energy consumption
(electricity), (MWh)
EN16
Total direct and indirect (Scope
1 and Scope 2) greenhouse gas
emissions (metric tons carbon
dioxide equivalent)
EN17
EN19
EN22
EN23
80
Materials used by weight
(marketing paper only), lbs
Other relevant indirect
(Scope 3) greenhouse gas
emissions (metric tons
carbon dioxide equivalent)
Emissions of ozone-depleting
substances (metric tons)
Total weight of waste by type
and disposal method (tons)
Total number and volume of
significant spills, number


41,030,00
73%
83%
432,100
171,200
Learn more about
our climate change
initiatives in this report.
215,601
194,018
Learn more about our
climate change initiatives
in this report.
Business travel: 10,500
Upstream transport: 36,045
Downstream transport: 24,642
Business travel: 11,380
Upstream transport: 34,552
Downstream transport: 19,870
Use of sold products: 396,896
Leased assets: 3,231,356
in this report.
and 64 through 65
0.02 (HCFC-22)
in this report.
170,200
17



Learn more about our paper
recycling practices in this
report. See pg. 62
Learn more about
our efficiency practices
in this report.
469,000

40,463,000
paper recycling practices in
this report. See Optimizing
Paper Use on pg. 62
0.06 (HCFC-22)
Waste: 6,567
Recycling: 3,962
Waste: 5,979
Recycling: 4,352
0
0
17
The figure for our 2011 U.S. GHG inventory is higher than what we previously reported. In our 2011 Statement of GHG Emissions, we noted that we had excluded Local Collection Facility energy consumption and emissions.
We have now calculated the associated emissions, and, consequently, our total emissions increased.
waste disposal practices
in this report.
Corporate Social Responsibility efforts
at directv.com/responsibility
SUSTAINABILTY
OUR PEOPLE
The printed version of this brochure features the Mixed Sources label, which supports the
development of responsible forestmanagement worldwide. The paper consists of wood from
FSC-certified, well-managed forests,recycled material and/or controlled wood, all of which
come from non-controversial sources.

corporate social responsibility

Transcription

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