Common all Versions - Mediamark Research
Transcription
Common all Versions - Mediamark Research
label Interview # (1-6) C D NAME 1 � 7 DATE Survey of the American Consumer 59 IF THIS BOOKLET IS NOT PICKED UP WITHIN TWO WEEKS FROM DATE RECEIVED, PLEASE CALL: AMERICAN INSTITUTE OF CONSUMER STUDIES 1-800-442-0925 AICSINFO.COM Dear Survey Member: You have been selected to participate in an important consumer research study. We would like to thank you in advance for taking part. In order for the study to succeed and fulfill its intended purpose, which is to provide information to manufacturers as to consumer preference of products and services, every question must be answered. Your answers will be grouped with 10,000 other people’s who have taken the time to fill out this questionnaire. This will help us provide a complete and accurate picture for manufacturers and will enable them to produce and advertise more effectively the kinds of products people want. As your answers are tabulated by computer, your individual responses are kept strictly confidential. You are to complete the first section of this booklet. The second section, beginning with page 81, is to be completed by the person who does most of the shopping for groceries and household items. If that is you, please continue and complete the second section. If that is not you, please have the person who does most of the shopping fill out the second section. Once again, we appreciate your help and cooperation. Sincerely, American Institute of Consumer Studies The first section of this booklet (Pages 1-80) is to be completed by: First Name , Last Name who was interviewed. Copyright © 2008 Mediamark Research & Intelligence, LLC. All rights reserved. This work is comprised of confidential and copyrighted material and is the property of Mediamark Research & Intelligence, LLC. No part of this work may be used, distributed, sold, revealed, reproduced, or transmitted in any form or by any means, electronic or mechanical, including photocopy recording or any information storage and retrieval system now known or to be invented, without the prior written permission of Mediamark Research & Intelligence, LLC. INSTRUCTIONS Page In order that you may complete this booklet easily and quickly, please read and follow these simple instructions. 1. For each product place an “X” in the box beside the word “TOTAL” if you have used that product in the last 6 months. If you have not used the product in the last 6 months, leave the box blank and go to the next product. 2. For each type, etc. (if any), place an “X” in the box beside the type, etc. you have used. 3. Place an “X” beside each brand name used. If you have used a brand that is not listed, write in the name and mark the box. 4. On the line beside “TOTAL” write in the number used in the specified time period. The time period differs for each product category, so please read each heading very carefully. 5. Then enter the number of times each type, etc. (if any) was used in the specified time period. 6. Then enter the number of times each brand was used in the specified time period. IF YOU HAVE USED NONE IN THE SPECIFIED TIME PERIOD ENTER “0”. IF YOU DON’T KNOW EXACT QUANTITIES PLEASE ESTIMATE AS BEST YOU CAN. The total number of times brands were used should add to the “TOTAL” at the top of the column. The total number of times types, etc. were used should add to the “TOTAL” at the top of the column. TOOTHPASTE You Personally: Used in Times/ last 6 last 7 months days 001 TOTAL: . . . . . . . . . . . . . . . . . M TYPES: Baking Soda . . . . . . . . . . . . M Baking Soda and Peroxide . M Non Baking Soda . . . . . . . . M KINDS: Tartar Control . . . . . . . . . . . .M Regular . . . . . . . . . . . . . . . . M FORMS: Gel . . . . . . . . . . . . . . . . . . . . M Paste . . . . . . . . . . . . . . . . . . M BRANDS: Aim . . . . . . . . . . . . . . . . . . . M Aquafresh . . . . . . . . . . . . . . M Aquafresh Extra Fresh . . . . M Aquafresh Extreme Clean . . M Aquafresh Whitening . . . . . . M Arm & Hammer Advance White . . . . . . . . . . . . . . . . M Arm & Hammer Dental CareM Arm & Hammer Complete Care . . . . . . . . . . . . . . . . . M Other Arm & Hammer . . . . . M Close-Up . . . . . . . . . . . . . . . M Colgate 2 in 1 . . . . . . . . . . . M Colgate Luminous . . . . . . . . M Colgate Max Fresh . . . . . . . M Colgate Regular . . . . . . . . . M Colgate Sparkling White . . . M Colgate Tartar Protection . . M Colgate Total . . . . . . . . . . . . M Colgate with Baking Soda and Peroxide . . . . . . . . . . M Other Colgate . . . . . . . . . . . M Crest Dual Action WhiteningM Crest Pro-Health . . . . . . . . . M Crest Regular Gel . . . . . . . . M Crest Regular Mint Paste . . M Crest Tartar Protection Gel . M Crest Tartar Protection Paste M Crest Vivid White . . . . . . . . . M Crest Whitening Expressions M Crest Whitening Plus ScopeM Other Crest . . . . . . . . . . . . . M Mentadent . . . . . . . . . . . . . . M Pepsodent . . . . . . . . . . . . . . M Rembrandt . . . . . . . . . . . . . M Sensodyne . . . . . . . . . . . . . M Tom’s of Maine . . . . . . . . . . M Ultra Brite . . . . . . . . . . . . . . M M 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 999 OTHER (Write In) Properties: 116-0 Whitening . . . . . . . . . . . . . . M1 Sensitive . . . . . . . . . . . . . . . M2 This example indicates that this person: — used toothpaste in the last 6 months — used baking soda and peroxide in the last 6 months — used non-baking soda in the last 6 months — used regular in the last 6 months — used paste in the last 6 months — used Colgate with Baking Soda and Peroxide and Smerb in the last 6 months — used toothpaste 14 times in the last 7 days — used baking soda and peroxide 6 times in the last 7 days — used non-baking soda 8 times in the last 7 days — used regular 14 times in the last 7 days — used paste 14 times in the last 7 days — used Colgate with Baking Soda and Peroxide 6 times and Smerb 8 times in the last 7 days Page The Questions on this page refer to places in your area where you might shop. After completing this page, please continue with the rest of the Questionnaire. You Personally: FOOD/WAREHOUSE/ CLUB STORES Shopped in last 6 months Times in last 30 days 67A Grocery Stores: A & P . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M Acme . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M Albertson’s . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M Aldi . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M BI-LO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M Cub Foods . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M Food Lion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M Fred Meyer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M GNC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M Giant . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M Giant Eagle . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M Harris Teeter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M H.E. Butt/HEB . . . . . . . . . . . . . . . . . . . . . . . . . . . . M IGA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M King Soopers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M Kroger . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M Meijer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M Military Commissary . . . . . . . . . . . . . . . . . . . . . . . M Pathmark . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M Piggly Wiggly . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M Price Chopper . . . . . . . . . . . . . . . . . . . . . . . . . . . . M Publix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .M Ralphs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M Safeway . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M Save-A-Lot . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M 7-Eleven . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M Shop ’N Save . . . . . . . . . . . . . . . . . . . . . . . . . . . . M Smith’s . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M Stop ’N Shop . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M SuperValu . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M Trader Joe’s . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M Vons . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M Wal-Mart Supercenter . . . . . . . . . . . . . . . . . . . . . . M Wegmans . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M Whole Foods Market . . . . . . . . . . . . . . . . . . . . . . . M Winn Dixie . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M Warehouse/Club Stores: BJ’s Wholesale Club . . . . . . . . . . . . . . . . . . . . . . . M Costco Wholesale . . . . . . . . . . . . . . . . . . . . . . . . . M Sam’s Club . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M Amount spent by household $ 07 15 17 19 20 21 23 24 25 29 30 31 32 34 36 37 38 39 40 41 42 44 46 49 53 55 56 58 60 62 63 64 65 66 Amount spent by you personally $ FURNITURE You Personally: Shopped Times last 12 in last months 12 months STORES The Bombay Company . . . . . . . . . . . . . . . . . . . . . Ethan Allen Galleries . . . . . . . . . . . . . . . . . . . . . . . Ikea . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Jennifer Leather/Convertibles . . . . . . . . . . . . . . . . La-Z-Boy Furniture Galleries . . . . . . . . . . . . . . . . . RAC Rent-A-Center . . . . . . . . . . . . . . . . . . . . . . . . Thomasville . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M M M M M M M 03 05 07 08 11 67L Bakers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Famous Footwear . . . . . . . . . . . . . . . . . . . . . . . . . Finish Line . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Foot Action . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Foot Locker . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Lady Foot Locker . . . . . . . . . . . . . . . . . . . . . . . . . . Naturalizer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Payless . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Shoe Carnival . . . . . . . . . . . . . . . . . . . . . . . . . . . . M M M M M M M M M DRUG STORES 67H APPLIANCE, HARDWARE AND ELECTRONICS STORES 16 06 07 08 09 15 16 17 18 19 20 21 22 23 24 25 26 32 33 35 36 38 39 40 41 43 44 45 47 49 50 51 52 53 54 56 57 61 62 63 66 67 68 69 70 71 M M M M M 02 09 11 15 16 M M M M M M 02 05 06 09 10 12 Best Buy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M Circuit City . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M Radio Shack . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M 02 04 08 67W ELECTRONICS STORES 07 08 10 11 12 You Personally: Shopped Times last 12 in last months 30 days Ace Hardware . . . . . . . . . . . . . . . . . . . . . . . . . . . . Home Depot . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Lowe’s . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Sears Hardware . . . . . . . . . . . . . . . . . . . . . . . . . . Sherwin Williams . . . . . . . . . . . . . . . . . . . . . . . . . . True Value . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 01 02 03 04 05 67K 01 02 03 05 06 You Personally: Shopped Times last 6 in last months 30 days APPLIANCE AND HARDWARE STORES You Personally: Shopped Times last 3 in last months 30 days SHOE STORES 67F CVS Pharmacy . . . . . . . . . . . . . . . . . . . . . . . . . . . Longs Drug Store . . . . . . . . . . . . . . . . . . . . . . . . . Rite-Aid/Eckerd’s Drug . . . . . . . . . . . . . . . . . . . . . Wal-Mart Pharmacy . . . . . . . . . . . . . . . . . . . . . . . Walgreen’s . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 67P-0 67J 67M-0 You Personally: Shopped Times last 3 in last months 30 days Abercrombie & Fitch . . . . . . . . . . . . . . . . . . . . . . . M American Eagle Outfitters . . . . . . . . . . . . . . . . . . . M Ann Taylor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M Banana Republic . . . . . . . . . . . . . . . . . . . . . . . . . . M Bath & Body Works . . . . . . . . . . . . . . . . . . . . . . . . M Bed Bath & Beyond . . . . . . . . . . . . . . . . . . . . . . . . M Belk . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M Bloomingdales . . . . . . . . . . . . . . . . . . . . . . . . . . . . M Body Shop . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M Burlington Coat Factory . . . . . . . . . . . . . . . . . . . . M Champs Sports . . . . . . . . . . . . . . . . . . . . . . . . . . . M Chico’s . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M Crate & Barrel . . . . . . . . . . . . . . . . . . . . . . . . . . . . M David’s Bridal . . . . . . . . . . . . . . . . . . . . . . . . . . . . M Dillard’s . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M The Disney Store . . . . . . . . . . . . . . . . . . . . . . . . . .M Dollar General . . . . . . . . . . . . . . . . . . . . . . . . . . . . M Dollar Tree . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M Eddie Bauer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M Express . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M Family Dollar . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M Fashion Bug . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M Fred’s . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M The Gap . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M JCPenny . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M Kmart . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .M Kohl’s . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M Lane Bryant . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M The Limited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M Linens ’n Things . . . . . . . . . . . . . . . . . . . . . . . . . . M Lord & Taylor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M Macy’s . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M Marshall’s . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M Men’s Wearhouse . . . . . . . . . . . . . . . . . . . . . . . . . M Michaels . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M Military Exchange . . . . . . . . . . . . . . . . . . . . . . . . . M Neiman Marcus . . . . . . . . . . . . . . . . . . . . . . . . . . . M New York & Company . . . . . . . . . . . . . . . . . . . . . . M Nordstrom . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M Old Navy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M Pier 1 Imports . . . . . . . . . . . . . . . . . . . . . . . . . . . . M Pottery Barn . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M Saks Fifth Avenue . . . . . . . . . . . . . . . . . . . . . . . . . M Sears . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M Sephora . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M Talbots . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M Target . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M TJ Maxx . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M Toys “R” Us . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M Victoria’s Secret . . . . . . . . . . . . . . . . . . . . . . . . . . M Wal-Mart . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M 01 02 03 04 05 Write in how much money is spent by your household and by you personally in grocery stores, food stores, supermarkets and warehouse/club stores in an average week. DEPARTMENT, CLOTHING & SPECIALTY STORES OFFICE/COMPUTER SUPPLY STORES 67X You Personally: Shopped Times last 12 in last months 30 days FedEx Kinko’s . . . . . . . . . . . . . . . . . . . . . . . . . . . . Office Depot . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Office Max . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Staples . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M M M M 01 02 03 04 HEALTH AND BEAUTY AIDS Page You Personally: Used in Times/ TOOTHPASTE last 7 last 6 months days 001 TOTAL: . . . . . . . . . . . . . . . . . M TYPES: Baking Soda . . . . . . . . . . . . M Baking Soda and Peroxide . M Non Baking Soda . . . . . . . . M KINDS: Tartar Control . . . . . . . . . . . .M Regular . . . . . . . . . . . . . . . . M FORMS: Gel . . . . . . . . . . . . . . . . . . . . M Paste . . . . . . . . . . . . . . . . . . M BRANDS: Aim . . . . . . . . . . . . . . . . . . . M Aquafresh . . . . . . . . . . . . . . M Aquafresh Extra Fresh . . . . M Aquafresh Extreme Clean . . M Aquafresh Whitening . . . . . . M Arm & Hammer Advance White . . . . . . . . . . . . . . . . M Arm & Hammer Dental CareM Arm & Hammer Complete Care . . . . . . . . . . . . . . . . . M Other Arm & Hammer . . . . . M Close-Up . . . . . . . . . . . . . . . M Colgate 2 in 1 . . . . . . . . . . . M Colgate Luminous . . . . . . . . M Colgate Max Fresh . . . . . . . M Colgate Regular . . . . . . . . . M Colgate Sparkling White . . . M Colgate Tartar Protection . . M Colgate Total . . . . . . . . . . . . M Colgate with Baking Soda and Peroxide . . . . . . . . . . M Other Colgate . . . . . . . . . . . M Crest Dual Action WhiteningM Crest Pro-Health . . . . . . . . . M Crest Regular Gel . . . . . . . . M Crest Regular Mint Paste . . M Crest Tartar Protection Gel . M Crest Tartar Protection Paste M Crest Vivid White . . . . . . . . . M Crest Whitening Expressions M Crest Whitening Plus ScopeM Other Crest . . . . . . . . . . . . . M Mentadent . . . . . . . . . . . . . . M Pepsodent . . . . . . . . . . . . . . M Rembrandt . . . . . . . . . . . . . M Sensodyne . . . . . . . . . . . . . M Tom’s of Maine . . . . . . . . . . M Ultra Brite . . . . . . . . . . . . . . M M 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 999 OTHER (Write In) You Personally: Used in Times/ DENTAL FLOSS last 7 last 6 months days 002 OTHER (Write In) 006 003 00 Properties: 116-0 Whitening . . . . . . . . . . . . . . M1 Sensitive . . . . . . . . . . . . . . . M2 TOTAL: . . . . . . . . . . . . . . . . . M TYPES: Waxed . . . . . . . . . . . . . . . . . M Unwaxed . . . . . . . . . . . . . . . M KINDS: Flavored . . . . . . . . . . . . . . . M Unflavored . . . . . . . . . . . . . . M BRANDS: Butler . . . . . . . . . . . . . . . . . . M Glide . . . . . . . . . . . . . . . . . . M Johnson & Johnson Reach . M Oral-B . . . . . . . . . . . . . . . . . M Reach Access Flosser . . . . M Generic (No Label) . . . . . . . M Store’s Own Brand . . . . . . . M M You Personally: Used in Times/ DENTAL RINSE last 7 last 6 months days You Personally: Bought Number TOOTHBRUSHES in last 6 in last 6 months months 00 01 02 03 04 05 06 07 08 09 10 11 999 TOTAL: . . . . . . . . . . . . . . . . . M TYPES: Battery-Operated . . . . . . . . . Electric . . . . . . . . . . . . . . . . Manual . . . . . . . . . . . . . . . . KINDS: Firm Bristle . . . . . . . . . . . . . Medium Bristle . . . . . . . . . . Soft Bristle . . . . . . . . . . . . . . FORMS: Angled Handle . . . . . . . . . . . Straight Handle . . . . . . . . . . BRANDS: Aquafresh . . . . . . . . . . . . . . Butler G-U-M . . . . . . . . . . . . Colgate 360˚ . . . . . . . . . . . . Colgate Motion . . . . . . . . . . Colgate Navigator . . . . . . . . Colgate Plus . . . . . . . . . . . . Colgate Wave . . . . . . . . . . . Colgate Total Professional . . Other Colgate . . . . . . . . . . . Crest SpinBrush . . . . . . . . . Crest SpinBrush Pro . . . . . . Mentadent . . . . . . . . . . . . . . Oral-B AdvancePower . . . . . Oral-B Advantage . . . . . . . . Oral-B CrossAction . . . . . . . Oral-B Indicator . . . . . . . . . . Oral-B ProfessionalCare . . . Oral-B Pulsar . . . . . . . . . . . . Oral-B Triumph . . . . . . . . . . Other Oral-B . . . . . . . . . . . . Reach Advanced Design . . . Reach Max . . . . . . . . . . . . . Other Reach . . . . . . . . . . . . Sonicare Elite . . . . . . . . . . . Sonicare IntelliClean . . . . . . Other Sonicare . . . . . . . . . . Generic (No Label) . . . . . . . Store’s Own Brand . . . . . . . OTHER (Write In) 00 M M M 01 02 03 M M M 04 05 06 M M 07 08 M M M M M M M M M M M M M M M M M M M M M M M M M M M M M 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 35 36 999 005 OTHER (Write In) OTHER (Write In) M 00 M M M M M M M M M 01 02 03 04 05 06 07 08 999 You Personally: BREATH Used in Times/ last 7 last 6 FRESHENERS months days 007 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Spray/Drops . . . . . . . . . . . . Mints . . . . . . . . . . . . . . . . . . Gum . . . . . . . . . . . . . . . . . . Liquid . . . . . . . . . . . . . . . . . . Thin Film . . . . . . . . . . . . . . . BRANDS: Binaca . . . . . . . . . . . . . . . . . Cool Mint Listerine PocketPaks Strips . . . . . . Other Listerine PocketPaks Strips . . . . . . Listerine Pocketmist . . . . . . Eclipse Flash Strips . . . . . . . MintAsure . . . . . . . . . . . . . . Sweet Breath . . . . . . . . . . . . OTHER (Write In) M 00 M M M M M 01 02 03 04 05 M 06 M 07 M M M M M M 08 09 10 11 12 999 You Personally: Used in Times/ LIP CARE last 7 last 6 34 months days You Personally: Used in Times/ MOUTHWASH last 7 last 6 months days TOTAL: . . . . . . . . . . . . . . . . . M BRANDS: Biotène . . . . . . . . . . . . . . . . M Cepacol . . . . . . . . . . . . . . . . M Chloraseptic . . . . . . . . . . . . M Crest Pro-Health Rinse . . . . M Green Mint . . . . . . . . . . . . . M Lavoris . . . . . . . . . . . . . . . . .M Listerine (Yellow) . . . . . . . . . M Listerine Cool Mint (Blue) . . M Listerine FreshBurst (Green)M Other Listerine . . . . . . . . . . M Listermint . . . . . . . . . . . . . . M Oasis . . . . . . . . . . . . . . . . . . M Scope Original (Green) . . . . M Scope Peppermint (Blue) . . M Tom’s of Maine . . . . . . . . . . M M TOTAL: . . . . . . . . . . . . . . . . . BRANDS: ACT Fluoride Rinse . . . . . . . Colgate Fluorigard . . . . . . . . Crest Pro-Health Rinse . . . . Crest Whitening . . . . . . . . . . Listerine Whitening . . . . . . . Oral-B . . . . . . . . . . . . . . . . . Plax . . . . . . . . . . . . . . . . . . . Rembrandt . . . . . . . . . . . . . 00 01 02 03 04 05 06 07 08 09 10 008 TOTAL: . . . . . . . . . . . . . . . . . M BRANDS: Blistex . . . . . . . . . . . . . . . . . M Burt’s Bees . . . . . . . . . . . . . M Carmex . . . . . . . . . . . . . . . . M ChapStick Lip Balm . . . . . . . M ChapStick Lip Moisturizer . . M ChapStick Ultra SPF 30 . . . M Other ChapStick . . . . . . . . . M Herpecin-L . . . . . . . . . . . . . . M Natural Ice . . . . . . . . . . . . . . M Neosporin LT Lip Treatment M Neutrogena . . . . . . . . . . . . . M Softlips . . . . . . . . . . . . . . . . M Vaseline Lip Therapy . . . . . . M Other Vaseline . . . . . . . . . . . M M 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 999 OTHER (Write In) You Personally: TOOTH Used in Times/ WHITENERS 11 last 7 last 6 (not toothpaste) 12 months days 13 14 15 999 004 TOTAL: . . . . . . . . . . . . . . . . . FORMS: Strips . . . . . . . . . . . . . . . . . . Gel . . . . . . . . . . . . . . . . . . . . BRANDS: Aquafresh White Trays . . . . . Crest Night Effects . . . . . . . Crest Whitestrips . . . . . . . . . Listerine Whitening Strips . . Rembrandt . . . . . . . . . . . . . M 00 M M 01 02 M M M M M 03 04 05 06 07 Plus White . . . . . . . . . . . . . . M M 08 999 OTHER (Write In) HEALTH AND BEAUTY AIDS You Personally: Used in Times/ DEODORANTS AND last 7 last 6 ANTIPERSPIRANTS months days COMPLEXION CARE You Personally: Used in Times/ PRODUCTS last 7 last 6 (Facial Cleansers, months days Facial Toners, etc.) 010 00 TYPES: Scented . . . . . . . . . . . . . . . . M Unscented . . . . . . . . . . . . . . M 01 KINDS: Antiperspirant/Deodorant . . M Deodorant Only . . . . . . . . . . M 03 02 04 BRANDS: Adidas . . . . . . . . . . . . . . . . . Arm & Hammer Roll-On . . . . Arm & Hammer Stick/Solid . . Arrid Extra Dry Clear Gel . . . Arrid Extra Dry Spray . . . . . . M M M M M 05 Arrid XX Roll-On . . . . . . . . . . Arrid XX Solid . . . . . . . . . . . . Arrid XX Spray . . . . . . . . . . . Other Arrid . . . . . . . . . . . . . . Avon . . . . . . . . . . . . . . . . . . M M M M M 10 Axe Bodyspray . . . . . . . . . . . Axe Dry Solid/Gel . . . . . . . . Ban Roll-On . . . . . . . . . . . . . Ban Solid . . . . . . . . . . . . . . . Brut Spray . . . . . . . . . . . . . . M M M M M 15 Brut Stick . . . . . . . . . . . . . . . M Degree Women Solid . . . . . M Degree Women Spray . . . . . M Degree Women Ultra Clear . M Degree Men Spray . . . . . . . M 20 Degree Men Stick/Solid . . . . Dove Invisible Solid . . . . . . . Dove Solid . . . . . . . . . . . . . . Dove (Other) . . . . . . . . . . . . Dry Idea . . . . . . . . . . . . . . . . M M M M M 25 Gillette Series Gel . . . . . . . . Gillette Series Solid . . . . . . . Lady Speed Stick . . . . . . . . Lady Speed Stick 24/7 . . . . Lady’s Choice . . . . . . . . . . . M M M M M 30 Mitchum Gel . . . . . . . . . . . . Mitchum Roll-On . . . . . . . . . Mitchum Solid . . . . . . . . . . . Mitchum for Women . . . . . . Old Spice High Endurance . M M M M M 35 Old Spice Red Zone . . . . . . M Old Spice Red Zone Body Spray . . . . . . . . . . . . . . . . M Old Spice Stick . . . . . . . . . . M Right Guard Sport Gel . . . . .M Right Guard Sport Spray . . . M 40 OTHER (Write In) You Personally: HAND & BODY Used in Times/ CREAM, LOTION OR last 7 last 6 OIL months days 011 TOTAL: . . . . . . . . . . . . . . . . . M Right Guard Sport Solid . . . Right Guard Xtreme . . . . . . Secret Platinum Clear Gel . . Secret Platinum Solid . . . . . Secret Roll-On . . . . . . . . . . . Secret Invisible Solid . . . . . . Secret Platinum & Olay Conditioners . . . . . . . . . . Secret Solid/Wide Solid . . . . Secret Spray . . . . . . . . . . . . Soft & Dri DriGel . . . . . . . . . Soft & Dri Solid . . . . . . . . . . Soft & Dri Spray . . . . . . . . . Speed Stick . . . . . . . . . . . . . Speed Stick 24/7 . . . . . . . . . Suave . . . . . . . . . . . . . . . . . Sure Roll-On . . . . . . . . . . . . Sure Solid . . . . . . . . . . . . . . Sure Spray . . . . . . . . . . . . . Sure Gel . . . . . . . . . . . . . . . Tag Body Spray . . . . . . . . . . Page 06 07 08 09 11 12 13 14 16 17 18 19 21 22 23 24 26 27 28 29 31 32 33 34 36 37 38 39 41 42 43 44 M M M M M M 45 M M M M M M M M M M M M M M M 51 52 53 54 46 47 48 49 50 55 56 57 58 59 60 61 62 63 64 999 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Antiseptic . . . . . . . . . . . . . . . Astringent . . . . . . . . . . . . . . Cleansers . . . . . . . . . . . . . . Toner . . . . . . . . . . . . . . . . . . FORMS: Mask . . . . . . . . . . . . . . . . . . Pad . . . . . . . . . . . . . . . . . . . Sponge . . . . . . . . . . . . . . . . Cloths/Towelettes . . . . . . . . KINDS: Bar . . . . . . . . . . . . . . . . . . . . Cream . . . . . . . . . . . . . . . . . Gel . . . . . . . . . . . . . . . . . . . . Lotion . . . . . . . . . . . . . . . . . Scrub . . . . . . . . . . . . . . . . . . BRANDS: Almay . . . . . . . . . . . . . . . . . Aveeno . . . . . . . . . . . . . . . . Avon Clearskin . . . . . . . . . . Other Avon . . . . . . . . . . . . . Bioré . . . . . . . . . . . . . . . . . . 013 M 00 M M M M 01 02 03 04 M M M M 05 06 07 08 M M M M M 09 10 11 12 13 M M M M M 14 15 16 17 18 Bioré Deep Cleansing Pore Strips . . . . . . . . . . . M Cetaphil . . . . . . . . . . . . . . . . M Clarins . . . . . . . . . . . . . . . . . M Clean & Clear Advantage . . M Clean & Clear Morning Burst . M 19 20 21 22 23 Other Clean & Clear . . . . . . Clearasil Daily Face Wash . . Clearasil Ultra . . . . . . . . . . . Other Clearasil . . . . . . . . . . Clinique Facial Soap . . . . . . M M M M M 24 25 26 27 28 Other Clinique . . . . . . . . . . . Dove Cleansing Cloths . . . . Dove Cleansing Pillows . . . . Estée Lauder . . . . . . . . . . . . Lancôme . . . . . . . . . . . . . . . M M M M M 29 30 31 32 33 L’Oréal . . . . . . . . . . . . . . . . Mary Kay . . . . . . . . . . . . . . . Mudd Masque . . . . . . . . . . . Neutrogena Advanced Solutions . . . . . . . . . . . . . Neutrogena Deep Clean Cleanser . . . . . . . . . . . . . M M M 34 35 36 M 37 M 38 M M M M M 39 40 41 42 43 Noxzema Plus Skin Cream . M Noxzema Skin Cream . . . . . M Olay Daily Facials . . . . . . . . M Olay Foaming Face Wash . . M Olay Refreshing Toner . . . . . M 44 45 46 47 48 Olay Total Effects . . . . . . . . . Other Olay . . . . . . . . . . . . . . pHisoderm . . . . . . . . . . . . . . Pond’s Cold Cream . . . . . . . Pond’s Towelettes . . . . . . . . M M M M M 49 50 51 52 53 Sea Breeze Astringent . . . . St. Ives Apricot Scrub . . . . . Other St. Ives . . . . . . . . . . . . Stridex . . . . . . . . . . . . . . . . . M M M M M 54 55 56 57 999 Neutrogena Oil Free Acne Wash . . . . . . . . . . . . . . . . Neutrogena Pore Refining . . Other Neutrogena . . . . . . . . Nivea Visage . . . . . . . . . . . . Nivea for Men . . . . . . . . . . . OTHER (Write In) Facial skin type: Dry . . . . . . . . . . . . . . . . . . . Normal . . . . . . . . . . . . . . . . . Oily . . . . . . . . . . . . . . . . . . . Partly oily/partly dry . . . . . . . Sensitive . . . . . . . . . . . . . . . 012-0 M 1 M 2 M 3 M 4 M 5 TOTAL: . . . . . . . . . . . . . . . . . M 00 TYPES: Cream . . . . . . . . . . . . . . . . . M Lotion . . . . . . . . . . . . . . . . . M Oil . . . . . . . . . . . . . . . . . . . . M 01 02 03 BRANDS: Aquaphor Ointment . . . . . . . M Aveeno Daily Moisturizing . . M Other Aveeno . . . . . . . . . . . M Avon . . . . . . . . . . . . . . . . . . M Baby Magic Baby Lotion . . . M Baby Magic Creamy Baby Oil . . . . . . . . . . . . . . . . . . M Bath & Body Works . . . . . . . M The Body Shop . . . . . . . . . . M Burt’s Bees . . . . . . . . . . . . . M Calgon . . . . . . . . . . . . . . . . . M Caress . . . . . . . . . . . . . . . . . M Cetaphil . . . . . . . . . . . . . . . . M Corn Huskers . . . . . . . . . . . M Curél . . . . . . . . . . . . . . . . . . M Dove Firming Beauty . . . . . . M Other Dove . . . . . . . . . . . . . M Eucerin Original . . . . . . . . . . M Eucerin Daily Replenishing . M Eucerin Plus Intensive Repair . . . . . . . . . . . . . . . M Other Eucerin . . . . . . . . . . . M Gold Bond Medicated Body Lotion . . . . . . . . . . . M Gold Bond Ultimate Lotion . M Jergens Natural Glow . . . . . M Jergens Original Scent . . . . M Jergens Skin Firming . . . . . M Jergens Soothing Aloe Relief . . . . . . . . . . . . . . . . M Jergens Ultra Healing . . . . . M Other Jergens . . . . . . . . . . . M Johnson’s Baby Lotion . . . . M Johnson’s Baby Oil . . . . . . . M Johnson’s Creamy Baby Oil M Johnson’s Softlotion . . . . . . M Keri Lotion . . . . . . . . . . . . . . M Lubriderm Advanced Therapy . . . . . . . . . . . . . . M Lubriderm Daily Moisture . . M Lubriderm Sensitive Skin . . M Mary Kay . . . . . . . . . . . . . . . M Neutrogena Hand Cream . . M Neutrogena Body Lotion . . . M Neutrogena Body Oil . . . . . . M Nivea . . . . . . . . . . . . . . . . . . M Olay Quench . . . . . . . . . . . . M Olay Touch of Sun . . . . . . . . M Other Olay . . . . . . . . . . . . . . M Palmer’s . . . . . . . . . . . . . . . . M Sally Hansen . . . . . . . . . . . . M St. Ives . . . . . . . . . . . . . . . . . M Suave . . . . . . . . . . . . . . . . . M Vaseline Aloe Fresh . . . . . . . M Vaseline Cocoa Butter . . . . . M Vaseline Healthy Hand & Nail . . . . . . . . . . . . . . . . . M Vaseline Intensive Rescue . M Vaseline Petroleum Jelly . . . M Vaseline Total Moisture . . . . M Other Vaseline . . . . . . . . . . . M Store’s Own Brand . . . . . . . M M OTHER (Write In) What is your skin condition? 014-0 Dry . . . . . . . . . . . . . . . . . . . M 1 Normal . . . . . . . . . . . . . . . . . M 2 Oily . . . . . . . . . . . . . . . . . . . M 3 Partly oily/partly dry . . . . . . . M 4 Sensitive . . . . . . . . . . . . . . . M 5 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 999 HEALTH AND BEAUTY AIDS Page You Personally: PERSONAL CARE Used in Times/ last 6 last 30 SOAPS – BAR months days You Personally: BODY WASH/ Used in Times/ last 6 last 30 SHOWER GEL months days 015 021 019 TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Aveeno . . . . . . . . . . . . . . . . Avon . . . . . . . . . . . . . . . . . . Camay . . . . . . . . . . . . . . . . . Caress . . . . . . . . . . . . . . . . . Cashmere Bouquet . . . . . . . M M M M M M 01 02 03 04 05 M M M M M 06 07 08 09 10 Coast . . . . . . . . . . . . . . . . . . Dial Mountain Fresh . . . . . . Dial (Regular) . . . . . . . . . . . Dove . . . . . . . . . . . . . . . . . . Dove Nutrium . . . . . . . . . . . 00 TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Aveeno Body Wash . . . . . . . Avon . . . . . . . . . . . . . . . . . . Axe Shower Gel . . . . . . . . . Bath & Body Works . . . . . . . Caress . . . . . . . . . . . . . . . . Coast . . . . . . . . . . . . . . . . . . Dial . . . . . . . . . . . . . . . . . . . Dove Body Wash . . . . . . . . . Ivory Body Wash . . . . . . . . . Jergens . . . . . . . . . . . . . . . . Lever 2000 . . . . . . . . . . . . . Neutrogena Body Clear . . . . Olay . . . . . . . . . . . . . . . . . . . Old Spice High Endurance . Softsoap Body Wash . . . . . . M M M M M M M M M M M M M M M M 01 02 03 04 05 M M M M M 16 17 18 19 20 Store’s Own Brand . . . . . . . M M 21 999 Dove Sensitive Skin . . . . . . Irish Spring Original . . . . . . Irish Spring Aloe . . . . . . . . . Irish Spring Sport . . . . . . . . Ivory . . . . . . . . . . . . . . . . . . M M M M M 11 12 13 14 15 Jergens . . . . . . . . . . . . . . . . Lava . . . . . . . . . . . . . . . . . . . Lever 2000 . . . . . . . . . . . . . Neutrogena . . . . . . . . . . . . . Olay . . . . . . . . . . . . . . . . . . . M M M M M 16 17 18 19 20 Palmolive . . . . . . . . . . . . . . . Pure & Natural . . . . . . . . . . . Safeguard . . . . . . . . . . . . . . Tone . . . . . . . . . . . . . . . . . . . Yardley . . . . . . . . . . . . . . . . . M M M M M 21 OTHER (Write In) 22 23 24 HAIR CONDITIONERS 25 Zest . . . . . . . . . . . . . . . . . . . M Store’s Own Brand . . . . . . . M M 26 27 999 016-0 M 1 M 2 M 3 M 4 You Personally: LIQUID SOAPS/ Used in Times/ last 6 last 30 HAND SANITIZERS months days 017 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Liquid Soap . . . . . . . . . . . . . Hand Sanitizer . . . . . . . . . . . BRANDS: Avon . . . . . . . . . . . . . . . . . . Clean & Smooth . . . . . . . . . Dial . . . . . . . . . . . . . . . . . . . Dial Complete . . . . . . . . . . . Dove . . . . . . . . . . . . . . . . . . Ivory . . . . . . . . . . . . . . . . . . Jergens . . . . . . . . . . . . . . . . Kandoo . . . . . . . . . . . . . . . . Lava Soap . . . . . . . . . . . . . . Neutrogena . . . . . . . . . . . . Purell . . . . . . . . . . . . . . . . . Softsoap . . . . . . . . . . . . . . . Tone . . . . . . . . . . . . . . . . . . . Yardley . . . . . . . . . . . . . . . . . Store’s Own Brand . . . . . . . OTHER (Write In) Used for: Antibacterial . . . . . . . . . . . . Complexion . . . . . . . . . . . . . Deodorant . . . . . . . . . . . . . . Moisturizing . . . . . . . . . . . . . M 00 M M 01 02 M M M M M M M M M M M M M M M M 03 04 05 06 07 018-0 1 M M 2 M 3 M 4 St. Ives Body Wash . . . . . . . Suave Body Wash . . . . . . . . Tone Body Wash . . . . . . . . . White Rain Body Wash . . . . Zest . . . . . . . . . . . . . . . . . . . (For use at home) OTHER (Write In) Used for: Antibacterial . . . . . . . . . . . . Complexion . . . . . . . . . . . . . Deodorant . . . . . . . . . . . . . . Moisturizing . . . . . . . . . . . . . You Personally: SHAMPOO BODY WASH/ Used in Times/ last 7 last 6 (For use at home) SHOWER GEL months days 08 09 10 11 12 13 14 15 16 17 999 00 06 07 08 09 10 11 12 13 14 15 You Personally: Used in Times/ last 7 last 6 months days 020 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Dry . . . . . . . . . . . . . . . . . . . . Extra Dry . . . . . . . . . . . . . . . Fine Hair/Extra Body . . . . . . Normal . . . . . . . . . . . . . . . . Oily . . . . . . . . . . . . . . . . . . . BRANDS: Alberto VO5 . . . . . . . . . . . . . Aussie . . . . . . . . . . . . . . . . . Aussie 3 Minute Miracle . . . Aveda . . . . . . . . . . . . . . . . . Avon . . . . . . . . . . . . . . . . . . Bed Head . . . . . . . . . . . . . . Biolage by Matrix . . . . . . . . . Brilliant Brunette . . . . . . . . . Dark & Lovely . . . . . . . . . . . Dove . . . . . . . . . . . . . . . . . . Finesse . . . . . . . . . . . . . . . . Flex . . . . . . . . . . . . . . . . . . . Garnier Fructis . . . . . . . . . . Herbal Essences . . . . . . . . . Infusium 23 . . . . . . . . . . . . . L’Oréal VIVE Pro . . . . . . . . . Other L’Oréal . . . . . . . . . . . . Matrix . . . . . . . . . . . . . . . . . Motions . . . . . . . . . . . . . . . . Neutrogena Conditioner . . . Nexxus . . . . . . . . . . . . . . . . Pantene Pro-V . . . . . . . . . . . Pantene Pro-V Color Expressions . . . . . . . . . . . Other Pantene . . . . . . . . . . . Paul Mitchell . . . . . . . . . . . . Prell . . . . . . . . . . . . . . . . . . . Radiant Red . . . . . . . . . . . . Redken . . . . . . . . . . . . . . . . Sebastian . . . . . . . . . . . . . . Sheer Blonde . . . . . . . . . . . Suave . . . . . . . . . . . . . . . . . Sunsilk . . . . . . . . . . . . . . . . . TRESemmé . . . . . . . . . . . . . Ultra Sheen . . . . . . . . . . . . . White Rain Conditioner . . . . OTHER (Write In) M 00 M M M M M 01 02 03 04 05 M M M M M M M M M M M M M M M M M M M M M M 06 07 08 09 10 M M M M M M M M M M M M M M 28 29 30 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 31 32 33 34 35 36 37 38 39 40 999 TOTAL: . . . . . . . . . . . . . . . . . M 00 FORMS: Shampoo . . . . . . . . . . . . . . . M Shampoo plus Conditioner . M 01 02 TYPES: Baby . . . . . . . . . . . . . . . . . . M Color Treated . . . . . . . . . . . . M Fine Hair/Extra Body . . . . . . M Dry Hair . . . . . . . . . . . . . . . . M Oily Hair . . . . . . . . . . . . . . . M Medicated/Dandruff . . . . . . . M Normal Hair . . . . . . . . . . . . . M Permed Hair . . . . . . . . . . . . M All Purpose . . . . . . . . . . . . . M BRANDS: Alberto VO5 . . . . . . . . . . . . . M Aussie . . . . . . . . . . . . . . . . . M Aveda . . . . . . . . . . . . . . . . . M Avon . . . . . . . . . . . . . . . . . . M Baby Magic Shampoo . . . . . M Bath & Body Works . . . . . . . M Bed Head . . . . . . . . . . . . . . M Brilliant Brunette . . . . . . . . . M Citre Shine . . . . . . . . . . . . . M Dark & Lovely . . . . . . . . . . . M Denorex . . . . . . . . . . . . . . . . M Dove . . . . . . . . . . . . . . . . . . M Finesse . . . . . . . . . . . . . . . . M Flex . . . . . . . . . . . . . . . . . . . M Garnier Fructis . . . . . . . . . . M Head & Shoulders . . . . . . . . M Herbal Essences . . . . . . . . . M Infusium 23 . . . . . . . . . . . . . M Jhirmack . . . . . . . . . . . . . . . M Johnson’s Baby Shampoo . . M L’Oréal VIVE Pro . . . . . . . . . M L’Oréal VIVE Pro for Men . . .M Other L’Oréal . . . . . . . . . . . . M Matrix . . . . . . . . . . . . . . . . . M Motions . . . . . . . . . . . . . . . . M Neutrogena . . . . . . . . . . . . M Neutrogena T-Gel . . . . . . . . M Nexxus . . . . . . . . . . . . . . . . M Nizoral . . . . . . . . . . . . . . . . . M Pantene Pro-V . . . . . . . . . . . M Pantene Pro-V Color Expressions . . . . . . . . . . . M Other Pantene . . . . . . . . . . . M Paul Mitchell . . . . . . . . . . . . M Pert Plus . . . . . . . . . . . . . . . M Pert Plus Dandruff Away . . . M Prell . . . . . . . . . . . . . . . . . . M Progaine . . . . . . . . . . . . . . . M Radiant Red . . . . . . . . . . . . M Redken . . . . . . . . . . . . . . . . M Sebastian . . . . . . . . . . . . . . M Selsun-Blue . . . . . . . . . . . . . M Sheer Blonde . . . . . . . . . . . M Suave . . . . . . . . . . . . . . . . . M Suave for Men . . . . . . . . . . . M Sunsilk . . . . . . . . . . . . . . . . . M TRESemmé . . . . . . . . . . . . . M White Rain Collections . . . . M M OTHER (Write In) 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 999 HEALTH AND BEAUTY AIDS You Personally: HAIR SPRAYS Used in Times/ last 6 last 7 (For use at home) months days You Personally: HAIR CONDITIONING Used in Times/ TREATMENT last 6 last 30 (For use at home) months days OTHER (Write In) 00 01 02 03 04 05 06 07 09 10 11 999 08 You Personally: HAIR COLORING Used in Times/ PRODUCTS last 6 last 6 (For use at home) months months 023 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Temporary Rinse . . . . . . . . . Semi-Permanent Color . . . . Permanent Color . . . . . . . . . Frost, Tip, Streak Kit . . . . . . Bleach or Lightener . . . . . . . FORMS: Liquid/Lotion . . . . . . . . . . . . Mousse . . . . . . . . . . . . . . . . BRANDS: Clairol Herbal Essences . . . Clairol Hydrience . . . . . . . . . Clairol Loving Care . . . . . . . Clairol Natural Instincts . . . . Clairol Nice ’n Easy . . . . . . . Other Clairol . . . . . . . . . . . . Dark & Lovely . . . . . . . . . . . Garnier 100% Color . . . . . . Garnier Nutrisse . . . . . . . . . Grecian 5 . . . . . . . . . . . . . . . Grecian Formula 16 . . . . . . . Just for Men Haircolor . . . . . Just for Men Gel — Must., Brd. & Side Brn. . . . . . . . . L’Oréal Couleur Experte . . . L’Oréal Excellence . . . . . . . . L’Oréal Féria . . . . . . . . . . . . L’Oréal Natural Match . . . . . L’Oréal Preference . . . . . . . . Other L’Oréal . . . . . . . . . . . . Men’s Choice . . . . . . . . . . . . Revlon Colorsilk . . . . . . . . . Revlon Frost & Glow . . . . . . Other Revlon . . . . . . . . . . . . 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 OTHER (Write In) 030 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 999 You Personally: Used in Times/ HAIR MOUSSE last 6 last 7 months days 026 TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Alberto VO5 . . . . . . . . . . . . . Bed Head . . . . . . . . . . . . . . Finesse . . . . . . . . . . . . . . . . Garnier Fructis . . . . . . . . . . L’Oréal Studio Line . . . . . . . Nexxus . . . . . . . . . . . . . . . . Pantene Pro-V . . . . . . . . . . . Paul Mitchell . . . . . . . . . . . . Rave . . . . . . . . . . . . . . . . . . Redken . . . . . . . . . . . . . . . . Suave . . . . . . . . . . . . . . . . . Tresemmé . . . . . . . . . . . . . White Rain . . . . . . . . . . . . . . 29 30 999 00 01 02 03 04 05 You Personally: HAIR GROWTH Used in Times/ last 6 last 7 PRODUCTS months days 024 00 01 02 999 OTHER (Write In) 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 999 How do you use it? 031-0 Anti-wrinkle . . . . . . . . . . . . . 1 Cleansing . . . . . . . . . . . . . . 2 Moisturizing . . . . . . . . . . . . . 3 Night Cream . . . . . . . . . . . . 4 Sunscreen . . . . . . . . . . . . . . 5 Under make-up . . . . . . . . . . 6 MEN: PLEASE SKIP TO 3RD COLUMN PAGE 9 06 07 WOMEN: PLEASE CONTINUE 08 09 You Personally: HOME PERMANENTS 10 11 12 13 999 027 TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Alberto VO5 . . . . . . . . . . . . . American Crew . . . . . . . . . . Aussie . . . . . . . . . . . . . . . . . Bed Head . . . . . . . . . . . . . . Dep . . . . . . . . . . . . . . . . . . . Dove . . . . . . . . . . . . . . . . . . Garnier Fructis . . . . . . . . . . Göt2B . . . . . . . . . . . . . . . . . Herbal Essences . . . . . . . . . John Frieda Frizz-Ease . . . . LA Looks . . . . . . . . . . . . . . . L’Oréal Studio Line . . . . . . . Matrix . . . . . . . . . . . . . . . . . Pantene Pro-V . . . . . . . . . . . Paul Mitchell . . . . . . . . . . . . Redken . . . . . . . . . . . . . . . . Sebastian . . . . . . . . . . . . . . Suave . . . . . . . . . . . . . . . . . Sunsilk . . . . . . . . . . . . . . . . . Tresemmé . . . . . . . . . . . . . White Rain . . . . . . . . . . . . . . TOTAL: . . . . . . . . . . . . . . . . . TYPES: Cream . . . . . . . . . . . . . . . . . Lotion . . . . . . . . . . . . . . . . . BRANDS: Almay . . . . . . . . . . . . . . . . . Aveeno . . . . . . . . . . . . . . . . Avon . . . . . . . . . . . . . . . . . . Bath & Body Works . . . . . . . Clean & Clear . . . . . . . . . . . Clinique . . . . . . . . . . . . . . . . Dove Essential Nutrients . . . Elizabeth Arden . . . . . . . . . . Estée Lauder . . . . . . . . . . . . Eucerin . . . . . . . . . . . . . . . . Jergens . . . . . . . . . . . . . . . . Lancôme . . . . . . . . . . . . . . . L’Oréal RevitaLift . . . . . . . . . Other L’Oréal . . . . . . . . . . . . Lubriderm . . . . . . . . . . . . . . Mary Kay . . . . . . . . . . . . . . . Neutrogena Healthy Skin . . Other Neutrogena . . . . . . . Night of Olay . . . . . . . . . . . . Nivea Visage . . . . . . . . . . . . Nivea for Men . . . . . . . . . . . Noxzema Skin Cream . . . . . Olay Complete . . . . . . . . . . . Olay Definity . . . . . . . . . . . . Olay Regenerist . . . . . . . . . . Olay Total Effects . . . . . . . . . Other Olay . . . . . . . . . . . . . . Pond’s . . . . . . . . . . . . . . . . . RoC . . . . . . . . . . . . . . . . . . StriVectin-SD . . . . . . . . . . . Vaseline . . . . . . . . . . . . . . . . OTHER (Write In) You Personally: Used in Times/ last 6 last 7 28 months days Used For: 055-0 Cover Gray . . . . . . . . . . . . . 1 Change/Highlight Color . . . . 2 OTHER (Write In) TOTAL: . . . . . . . . . . . . . . . . . TYPES: Aerosol Spray . . . . . . . . . . . Manual Pump Spray . . . . . . Spritz . . . . . . . . . . . . . . . . . . BRANDS: Alberto VO5 . . . . . . . . . . . . . American Crew . . . . . . . . . . Aqua Net . . . . . . . . . . . . . . . Aussie . . . . . . . . . . . . . . . . . Bed Head . . . . . . . . . . . . . . Consort . . . . . . . . . . . . . . . . Dove . . . . . . . . . . . . . . . . . . Final Net . . . . . . . . . . . . . . . Finesse . . . . . . . . . . . . . . . . Garnier Fructis . . . . . . . . . . Herbal Essences . . . . . . . . . LA Looks . . . . . . . . . . . . . . . L’Oréal Studio Line . . . . . . . Matrix . . . . . . . . . . . . . . . . . Nexxus . . . . . . . . . . . . . . . . Pantene Pro-V . . . . . . . . . . . Paul Mitchell . . . . . . . . . . . . Rave . . . . . . . . . . . . . . . . . . Redken . . . . . . . . . . . . . . . . Salon Grafix (S.G) . . . . . . . . Sebastian . . . . . . . . . . . . . . Suave . . . . . . . . . . . . . . . . . Tresemmé . . . . . . . . . . . . . White Rain . . . . . . . . . . . . . . 23 OTHER (Write In) 24 25 HAIR STYLING GELS 26 27 & LOTIONS OTHER (Write In) TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Rogaine . . . . . . . . . . . . . . . . Nioxin . . . . . . . . . . . . . . . . . You Personally: FACIAL Used in Times/ last 6 last 7 MOISTURIZERS months days 025 022 TOTAL: . . . . . . . . . . . . . . . . . KINDS: Leave-in . . . . . . . . . . . . . . . . Rinse-out . . . . . . . . . . . . . . . BRANDS: Alberto VO5 Hot Oil Treatment . . . . . . . . . . . . . Aussie 3 Minute Miracle . . . Garnier Fructis . . . . . . . . . . Herbal Essences . . . . . . . . . Infusium 23 . . . . . . . . . . . . . Pantene Pro-V . . . . . . . . . . . TCB Hair & Scalp Conditioner . . . . . . . . . . . Tresemmé Hot Oil . . . . . . . Ultra Sheen . . . . . . . . . . . . . Page 00 01 02 03 04 05 Used in Times/ AND RELAXERS last 6 last 6 (Women) months months 028 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Regular . . . . . . . . . . . . . . . . Relaxers . . . . . . . . . . . . . . . Soft Perm . . . . . . . . . . . . . . BRANDS: African Pride . . . . . . . . . . . . Dark & Lovely . . . . . . . . . . . Gentle Treatment . . . . . . . . . Luster’s Pink . . . . . . . . . . . . Motions . . . . . . . . . . . . . . . . Ogilvie . . . . . . . . . . . . . . . . . Optimum Care . . . . . . . . . . . Soft & Beautiful . . . . . . . . . . OTHER (Write In) 06 07 HAIR CARE 08 PRODUCTS 09 (Women) 10 11 12 13 14 15 16 17 18 19 20 21 999 00 01 02 03 04 05 06 07 08 09 10 11 999 You Personally: Used in last 6 months 029-0 Yes . . . . . . . . . . . . . . . . . . . . . . . . TYPES: Blow Dryer . . . . . . . . . . . . . . . . . . Bobbie Pins . . . . . . . . . . . . . . . . . Brushes . . . . . . . . . . . . . . . . . . . . Diffuser . . . . . . . . . . . . . . . . . . . . Electric Curlers . . . . . . . . . . . . . . Electric Curling Iron/Brush . . . . . Hair Pins . . . . . . . . . . . . . . . . . . . Hair Rollers . . . . . . . . . . . . . . . . . Styling Comb . . . . . . . . . . . . . . . . 1 2 3 4 5 6 7 8 9 0 HEALTH AND BEAUTY AIDS Page You Personally: BATH/SHOWER Used in Times/ ADDITIVES last 7 last 6 (Women) months days You Personally: LOOSE FACE Used in Times/ POWDER last 7 last 6 (Women) months days 032 034 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Bubble Bath . . . . . . . . . . . . . Bath Beads/Powder/Salts . . In Shower Cleanser . . . . . . . In Shower Moisturizer . . . . . BRANDS: Avon . . . . . . . . . . . . . . . . . . Bath & Body Works . . . . . . . Calgon . . . . . . . . . . . . . . . . . Mr. Bubble . . . . . . . . . . . . . . Neutrogena Rainbath . . . . . Olay Moisturinse . . . . . . . . . Vaseline Intensive Care . . . . Vitabath . . . . . . . . . . . . . . . . OTHER (Write In) M TOTAL: . . . . . . . . . . . . . . . . . 01 02 03 04 BRANDS: Almay . . . . . . . . . . . . . . . . . Avon . . . . . . . . . . . . . . . . . . Clinique . . . . . . . . . . . . . . . . CornSilk . . . . . . . . . . . . . . . . Coty . . . . . . . . . . . . . . . . . . . 01 05 06 07 08 09 Cover Girl . . . . . . . . . . . . . . Elizabeth Arden . . . . . . . . . . Estée Lauder . . . . . . . . . . . . Lancôme . . . . . . . . . . . . . . . L’Oréal . . . . . . . . . . . . . . . . . 06 10 11 12 M.A.C. . . . . . . . . . . . . . . . . . Mary Kay . . . . . . . . . . . . . . . Max Factor . . . . . . . . . . . . . Maybelline . . . . . . . . . . . . . . Merle Norman . . . . . . . . . . . 11 Neutrogena . . . . . . . . . . . . . N.Y.C. New York Color . . . . . Physicians Formula . . . . . . . Revlon . . . . . . . . . . . . . . . . . 16 999 033 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Cream . . . . . . . . . . . . . . . . . Duo Cream/Powder . . . . . . . Liquid . . . . . . . . . . . . . . . . . . Stick . . . . . . . . . . . . . . . . . . . BRANDS: Almay Line Smoothing . . . . Almay Smart Shade . . . . . . Other Almay . . . . . . . . . . . . Avon . . . . . . . . . . . . . . . . . . Bobbi Brown . . . . . . . . . . . . Clinique Perfectly Real . . . . Clinique Superbalanced . . . Other Clinique . . . . . . . . . . . Cover Girl Advanced Radiance . . . . . . . . . . . . . Cover Girl Clean Fragrance Free . . . . . . . . . . . . . . . . . Cover Girl Clean Regular . . Cover Girl Outlast . . . . . . . . Cover Girl Smoothers . . . . . Cover Girl TruBlend . . . . . . . Cover Girl Ultimate Finish Liquid Powder . . . . . . . . . Other Cover Girl . . . . . . . . . Elizabeth Arden . . . . . . . . . . Estée Lauder . . . . . . . . . . . . Fashion Fair . . . . . . . . . . . . . Lancôme Photôgenic . . . . . Other Lancôme . . . . . . . . . . L’Oréal Infallible . . . . . . . . . . L’Oréal True Match . . . . . . . . L’Oréal Visible Lift . . . . . . . . Other L’Oréal . . . . . . . . . . . . Mary Kay . . . . . . . . . . . . . . . Max Factor . . . . . . . . . . . . . Maybelline Dream Matte Mousse . . . . . . . . . . . . . . Maybelline Instant Age Rewind . . . . . . . . . . . . . . . Other Maybelline . . . . . . . . . Merle Norman . . . . . . . . . . . Neutrogena . . . . . . . . . . . . . Physicians Formula . . . . . . . Prescriptives . . . . . . . . . . . . Revlon Age Defying . . . . . . Revlon ColorStay . . . . . . . . Revlon New Complexion . . . Other Revlon . . . . . . . . . . . . 036 00 You Personally: FOUNDATION Used in Times/ MAKE-UP last 7 last 6 (Women) months days OTHER (Write In) You Personally: PRESSED POWDER Used in Times/ (Women) last 7 last 6 months days 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 999 OTHER (Write In) 00 02 03 04 05 07 08 09 10 12 13 14 15 17 BRANDS: Almay . . . . . . . . . . . . . . . . . Avon . . . . . . . . . . . . . . . . . . Bobbi Brown . . . . . . . . . . . . Clinique . . . . . . . . . . . . . . . . Cover Girl Cheekers . . . . . . 01 Other Cover Girl . . . . . . . . . Estée Lauder . . . . . . . . . . . . Lancôme Dual Finish . . . . . L’Oréal . . . . . . . . . . . . . . . . Mary Kay . . . . . . . . . . . . . . . 06 11 Maybelline . . . . . . . . . . . . . . Neutrogena . . . . . . . . . . . . . N.Y.C. New York Color . . . . . Physicians Formula . . . . . . . Revlon . . . . . . . . . . . . . . . . . OTHER (Write In) 02 03 04 05 07 08 09 10 12 13 14 15 999 037 00 01 02 03 04 Cover Girl Classic Color . . . Cover Girl Instant Cheekbones . . . . . . . . . . Other Cover Girl . . . . . . . . . Elizabeth Arden . . . . . . . . . . Estée Lauder . . . . . . . . . . . . 09 10 Fashion Fair . . . . . . . . . . . . . Flori Roberts . . . . . . . . . . . . Lancôme . . . . . . . . . . . . . . . L’Oréal . . . . . . . . . . . . . . . . . M.A.C. . . . . . . . . . . . . . . . . . 14 Mary Kay . . . . . . . . . . . . . . . Max Factor . . . . . . . . . . . . . Maybelline Dream Mousse Blush . . . . . . . . . . . . . . . . Other Maybelline . . . . . . . . . Merle Norman . . . . . . . . . . . 19 21 Neutrogena . . . . . . . . . . . . . Physicians Formula . . . . . . . Prescriptives . . . . . . . . . . . . Revlon . . . . . . . . . . . . . . . . . 24 OTHER (Write In) BRANDS: Almay . . . . . . . . . . . . . . . . . Avon . . . . . . . . . . . . . . . . . . Clinique . . . . . . . . . . . . . . . . CornSilk . . . . . . . . . . . . . . . Cover Girl Clean Make-Up . You Personally: Used in Times/ 999 last 7 last 6 GLOSS (Women) months days 035 TYPES: Cream/Gel/Liquid . . . . . . . . Cream/Powder . . . . . . . . . . Cake/Powder . . . . . . . . . . . . 00 18 19 LIPSTICK & LIP You Personally: Used in Times/ BLUSHER (Women) last 7 last 6 months days TOTAL: . . . . . . . . . . . . . . . . . TOTAL: . . . . . . . . . . . . . . . . . 05 06 07 08 11 12 13 15 16 17 18 20 22 23 25 26 27 999 TOTAL: . . . . . . . . . . . . . . . . . 00 TYPES: Lipcolor in Compact . . . . . . Lipstick . . . . . . . . . . . . . . . . Lipstick in a Pencil . . . . . . . . Lip Gloss . . . . . . . . . . . . . . . Lip Liners . . . . . . . . . . . . . . . 01 02 03 04 05 BRANDS: Almay Truly Lasting Color . . Other Almay . . . . . . . . . . . . Avon . . . . . . . . . . . . . . . . . . Bonne Bell . . . . . . . . . . . . . . Burt’s Bees . . . . . . . . . . . . . Chanel . . . . . . . . . . . . . . . . . Clinique . . . . . . . . . . . . . . . . Cover Girl Continuous Color Cover Girl IncrediFULL . . . . Cover Girl Outlast . . . . . . . . Other Cover Girl . . . . . . . . . Elizabeth Arden . . . . . . . . . . Estée Lauder . . . . . . . . . . . . Fashion Fair . . . . . . . . . . . . . Flori Roberts . . . . . . . . . . . . Lancôme . . . . . . . . . . . . . . . L’Oréal Colour Riche . . . . . . L’Oréal Endless . . . . . . . . . . Other L’Oréal . . . . . . . . . . . . M.A.C. . . . . . . . . . . . . . . . . . mark. . . . . . . . . . . . . . . . . . Mary Kay . . . . . . . . . . . . . . . Max Factor Lipfinity . . . . . . . Other Max Factor . . . . . . . . Maybelline Lip Polish . . . . . . Maybelline Moisture Extreme Maybelline Superstay . . . . . Maybelline Wet Shine . . . . . Other Maybelline . . . . . . . . . Merle Norman . . . . . . . . . . . Neutrogena . . . . . . . . . . . . . N.Y.C. New York Color . . . . . Physicians Formula . . . . . . . Revlon ColorStay . . . . . . . . Revlon Moon Drops . . . . . . . Revlon Super Lustrous . . . . Other Revlon . . . . . . . . . . . . Sally Hansen . . . . . . . . . . . . Wet ’n Wild . . . . . . . . . . . . . OTHER (Write In) 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 999 HEALTH AND BEAUTY AIDS You Personally: EYE SHADOW Used in Times/ last 7 last 6 (Women) months days You Personally: Used in Times/ MASCARA (Women) last 7 last 6 months days 038 TYPES: Crayon/Pencil . . . . . . . . . . . Cream . . . . . . . . . . . . . . . . . Powder . . . . . . . . . . . . . . . . 00 01 02 03 BRANDS: Almay Intense i-Color . . . . . Other Almay . . . . . . . . . . . . Avon . . . . . . . . . . . . . . . . . . Chanel . . . . . . . . . . . . . . . . . Clinique . . . . . . . . . . . . . . . . 04 09 Jane . . . . . . . . . . . . . . . . . . . Lancôme . . . . . . . . . . . . . . . L’Oréal . . . . . . . . . . . . . . . . . mark. . . . . . . . . . . . . . . . . . Mary Kay . . . . . . . . . . . . . . . 14 05 06 07 08 10 11 12 13 15 16 17 18 Max Factor . . . . . . . . . . . . . Maybelline Cool Effect . . . . . Maybelline Expert Wear . . . Other Maybelline . . . . . . . . . Merle Norman . . . . . . . . . . . 19 Physicians Formula . . . . . . . Revlon ColorStay . . . . . . . . Other Revlon . . . . . . . . . . . . Rimmel . . . . . . . . . . . . . . . . Victoria’s Secret . . . . . . . . . . 24 Wet ’n Wild . . . . . . . . . . . . . 29 20 21 22 23 25 26 27 28 999 OTHER (Write In) TOTAL: . . . . . . . . . . . . . . . . . 00 BRANDS: Cutex (instant) . . . . . . . . . . . Cutex (liquid) . . . . . . . . . . . . Pretty Nails (instant) . . . . . . Revlon . . . . . . . . . . . . . . . . . Sally Hansen Kwik-Off (instant) . . . . . . . . . . . . . . 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 00 TYPES: Cake . . . . . . . . . . . . . . . . . . Liquid . . . . . . . . . . . . . . . . . . Pen (Felt Tip) . . . . . . . . . . . . Pencil . . . . . . . . . . . . . . . . . . 01 BRANDS: Almay Intense i-Color . . . . . Other Almay . . . . . . . . . . . . Avon . . . . . . . . . . . . . . . . . . Clinique . . . . . . . . . . . . . . . . Cover Girl Perfect Blend . . . Cover Girl Smoothers . . . . . Other Cover Girl . . . . . . . . . Estée Lauder . . . . . . . . . . . . Lancôme . . . . . . . . . . . . . . . L’Oréal . . . . . . . . . . . . . . . . . Mary Kay . . . . . . . . . . . . . . . Max Factor . . . . . . . . . . . . . Maybelline Expert Eyes . . . . Maybelline Ultra Liner . . . . . Other Maybelline . . . . . . . . . N.Y.C. New York Color . . . . . Physicians Formula . . . . . . . Prescriptives . . . . . . . . . . . . Prestige . . . . . . . . . . . . . . . . Revlon ColorStay . . . . . . . . Other Revlon . . . . . . . . . . . . Rimmel . . . . . . . . . . . . . . . . Victoria’s Secret . . . . . . . . . . Wet ’n Wild . . . . . . . . . . . . . 05 06 07 08 09 02 03 04 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 999 OTHER (Write In) 05 Sally Hansen (liquid) . . . . . . Store’s Own Brand . . . . . . . 06 02 03 04 07 999 OTHER (Write In) You Personally: Used in Times/ last 7 last 6 months days TOTAL: . . . . . . . . . . . . . . . . . 16 17 18 19 20 BRANDS: Always Wipes . . . . . . . . . . . FDS . . . . . . . . . . . . . . . . . . . Massengill . . . . . . . . . . . . . . Monistat Soothing Care . . . . Norforms . . . . . . . . . . . . . . . 21 22 23 24 25 Playtex Cleansing Cloths . . Summer’s Eve Feminine Wash . . . . . . . . . . . . . . . . Other Summer’s Eve . . . . . . Vagisil Deodorant Powder Other Vagisil . . . . . . . . . . . . 26 27 28 29 30 00 01 06 07 02 03 04 05 08 09 10 999 OTHER (Write In) 31 32 FEMININE HYGIENE 33 DOUCHES 999 You Personally: Used in Times/ last 6 last 30 (Women) months days 044 TOTAL: . . . . . . . . . . . . . . . . . 00 01 02 03 04 05 01 043 041 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Basecoat . . . . . . . . . . . . . . . Cuticle Care . . . . . . . . . . . . Polish . . . . . . . . . . . . . . . . . . Strengthener/Hardener . . . . Topcoat . . . . . . . . . . . . . . . . FORMS: Fast Drying . . . . . . . . . . . . . Regular Drying . . . . . . . . . . BRANDS: Avon . . . . . . . . . . . . . . . . . . Clinique . . . . . . . . . . . . . . . . Cover Girl . . . . . . . . . . . . . . Estée Lauder . . . . . . . . . . . . L’Oréal . . . . . . . . . . . . . . . . . Maybelline . . . . . . . . . . . . . . Nutra Nail Nail Care . . . . . . N.Y.C. New York Color . . . . . OPI . . . . . . . . . . . . . . . . . . . Revlon ColorStay . . . . . . . . Revlon Nail Enamel . . . . . . . Other Revlon . . . . . . . . . . . . Rimmel . . . . . . . . . . . . . . . . Sally Hansen Nail Care . . . . Sally Hansen Diamond Strength Polish . . . . . . . . Sally Hansen Hard As Nails Polish . . . . . . . . . . . Other Sally Hansen Nail Polish . . . . . . . . . . . . . . . . Sinful . . . . . . . . . . . . . . . . . . Wet ’n Wild . . . . . . . . . . . . . 00 FEMININE HYGIENE DEODORANT/ CLEANSING PRODUCTS (Women) You Personally: NAIL CARE Used in Times/ PRODUCTS & POLISH last 7 last 6 (Women) months days 039 TOTAL: . . . . . . . . . . . . . . . . . 042 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Regular . . . . . . . . . . . . . . . . Water Proof . . . . . . . . . . . . . Water Resistant . . . . . . . . . . FORMS: Curling . . . . . . . . . . . . . . . . . Volume/Thickening . . . . . . . BRANDS: Almay Intense i-Color . . . . . Almay One Coat . . . . . . . . . Other Almay . . . . . . . . . . . . Avon . . . . . . . . . . . . . . . . . . Clinique . . . . . . . . . . . . . . . . Cover Girl LashExact . . . . . Cover Girl Multiplying . . . . . Cover Girl Professional . . . . Cover Girl Thick Lash . . . . . Cover Girl VolumeExact . . . Other Cover Girl . . . . . . . . . Estée Lauder . . . . . . . . . . . . Lancôme . . . . . . . . . . . . . . . L’Oréal Double Extend . . . . . L’Oréal Volume Shocking . . . L’Oréal Voluminous . . . . . . . Other L’Oréal . . . . . . . . . . . . Mary Kay . . . . . . . . . . . . . . . Max Factor . . . . . . . . . . . . . Maybelline Full ’n Soft . . . . . Maybelline Great Lash . . . . Maybelline Lash Expansion . Maybelline Volum’ Express . Maybelline XXL . . . . . . . . . . Other Maybelline . . . . . . . . . Revlon Fabulash . . . . . . . . . Other Revlon . . . . . . . . . . . . Rimmel . . . . . . . . . . . . . . . . OTHER (Write In) You Personally: EYE LINER Used in Times/ last 7 last 6 (Women) months days OTHER (Write In) You Personally: NAIL POLISH Used in Times/ last 7 last 6 REMOVER (Women) months days 040 TOTAL: . . . . . . . . . . . . . . . . . Cover Girl Eye Enhancers . . Other Cover Girl . . . . . . . . . Elizabeth Arden . . . . . . . . . . Estée Lauder . . . . . . . . . . . . Flori Roberts . . . . . . . . . . . . Page BRANDS: Massengill Vinegar & Water Other Massengill . . . . . . . . . Summer’s Eve Vinegar & Water . . . . . . . . . . . . . . . Other Summer’s Eve . . . . . . 00 01 02 03 04 999 OTHER (Write In) You Personally: Used in Number TAMPONS (Women) 06 last 6 in last months 30 days 07 045 08 09 10 11 12 22 23 24 25 26 999 13 14 15 16 17 18 19 20 21 TOTAL: . . . . . . . . . . . . . . . . . 00 TYPES: Slender . . . . . . . . . . . . . . . . Regular . . . . . . . . . . . . . . . . Super . . . . . . . . . . . . . . . . . . Super-Plus . . . . . . . . . . . . . 01 02 03 04 05 06 07 08 09 10 11 12 13 999 BRANDS: Kotex Security . . . . . . . . . . . o.b. . . . . . . . . . . . . . . . . . . . . Playtex Beyond . . . . . . . . . . Playtex Gentle Glide . . . . . . Playtex Sport . . . . . . . . . . . . Tampax Cardboard Applicator . . . . . . . . . . . . . Tampax Compak . . . . . . . . . Tampax Pearl (Plastic Applicator) . . . . . . . . . . . . Store’s Own Brand . . . . . . . OTHER (Write In) HEALTH AND BEAUTY AIDS Page You Personally: PERFUME AND Used in Times/ COLOGNE last 7 last 6 FOR WOMEN months days You Personally: SANITARY NAPKINS Used in Number/ last 6 last 30 (Women) months days 049 046 TOTAL: . . . . . . . . . . . . . . . . . 00 TYPES: Deodorant . . . . . . . . . . . . . . Non-deodorant . . . . . . . . . . 01 KINDS: Regular (non-winged) . . . . . With Wings . . . . . . . . . . . . . 03 02 04 BRANDS: Always Maximum Protection Always Overnight Maxi . . . . Always Regular Maxi . . . . . Always Ultra Thin . . . . . . . . . Other Always . . . . . . . . . . . . 05 06 07 08 09 Kotex Maxi . . . . . . . . . . . . . . Kotex Overnight Pads . . . . . Kotex Ultra Thin . . . . . . . . . . Other Kotex . . . . . . . . . . . . . Stayfree Maxi Regular . . . . . 10 Stayfree Maxi Super . . . . . . Stayfree Ultra Thin . . . . . . . Other Stayfree . . . . . . . . . . . Store’s Own Brand . . . . . . . 15 OTHER (Write In) 11 12 13 14 16 17 18 999 You Personally: PANTILINERS Used in Number/ last 6 last 30 (Women) months days 048 TOTAL: . . . . . . . . . . . . . . . . . 00 TYPES: Deodorant . . . . . . . . . . . . . . Non-deodorant . . . . . . . . . . Odor Absorbing . . . . . . . . . . 01 02 03 KINDS: Regular . . . . . . . . . . . . . . . . Long/Extra Coverage . . . . . Thong . . . . . . . . . . . . . . . . . 04 05 06 BRANDS: Always Regular . . . . . . . . . Always Long . . . . . . . . . . . . Other Always . . . . . . . . . . . Carefree Original . . . . . . . . . Carefree Body Shape . . . . . Other Carefree . . . . . . . . . . Kotex Lightdays Regular . . . Kotex Lightdays Extra Coverage . . . . . . . . . . . . . Kotex Lightdays Long . . . . . Other Kotex Lightdays . . . . . Serenity . . . . . . . . . . . . . . . . Store’s Own Brand . . . . . . . OTHER (Write In) 07 08 09 10 11 14 15 16 12 13 17 18 999 You Personally: IN-HOME Used in Times/ PREGNANCY TEST last 12 last 12 (Women) months months 047 TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Accu-Clear . . . . . . . . . . . . . Clearblue Easy . . . . . . . . . . e.p.t. . . . . . . . . . . . . . . . . . . First Response . . . . . . . . . . Store’s Own Brand . . . . . . . OTHER (Write In) You Personally: AFTERSHAVE LOTION Used in Times/ & COLOGNE last 7 last 6 FOR MEN months days 00 01 02 03 04 05 999 050 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Cologne . . . . . . . . . . . . . . . . Perfume . . . . . . . . . . . . . . . . Toilet Water . . . . . . . . . . . . . After Bath Splash . . . . . . . . Body Spray . . . . . . . . . . . . . BRANDS: Adidas Moves For Her . . . . . Allure . . . . . . . . . . . . . . . . . . Amarige . . . . . . . . . . . . . . . . Anais Anais . . . . . . . . . . . . . Armani Mania . . . . . . . . . . . Avon . . . . . . . . . . . . . . . . . . Bath & Body Works . . . . . . . Beautiful . . . . . . . . . . . . . . . Beyond Paradise . . . . . . . . . Celine Dion . . . . . . . . . . . . . Chance . . . . . . . . . . . . . . . . Chanel No. 5 . . . . . . . . . . . . Other Chanel . . . . . . . . . . . . Chantilly . . . . . . . . . . . . . . . Charlie . . . . . . . . . . . . . . . . . cK One . . . . . . . . . . . . . . . . Cool Water Woman . . . . . . . Curious . . . . . . . . . . . . . . . . Curve . . . . . . . . . . . . . . . . . . Dolce & Gabbana . . . . . . . . Emeraude . . . . . . . . . . . . . . Escada . . . . . . . . . . . . . . . . Escape . . . . . . . . . . . . . . . . Eternity . . . . . . . . . . . . . . . . Euphoria . . . . . . . . . . . . . . . Giorgio Beverly Hills . . . . . . Glow By J.Lo . . . . . . . . . . . . Green Tea . . . . . . . . . . . . . . Happy . . . . . . . . . . . . . . . . . Healing Garden Waters . . . . Hypnôse . . . . . . . . . . . . . . . J’adore . . . . . . . . . . . . . . . . Jean Naté . . . . . . . . . . . . . . Jovan Musk . . . . . . . . . . . . . Jovan White Musk . . . . . . . . Kenneth Cole Black . . . . . . . L’Air du Temps . . . . . . . . . . . Lauren Style . . . . . . . . . . . . Liz . . . . . . . . . . . . . . . . . . . . Lovely Sarah Jessica Parker Lucky You . . . . . . . . . . . . . . Mary Kay . . . . . . . . . . . . . . . Miracle . . . . . . . . . . . . . . . . . Obsession . . . . . . . . . . . . . . Opium . . . . . . . . . . . . . . . . . Oscar de la Renta . . . . . . . . Passion . . . . . . . . . . . . . . . . Pleasures . . . . . . . . . . . . . . Poison . . . . . . . . . . . . . . . . . Polo Sport for Woman . . . . . Provocative . . . . . . . . . . . . . Ralph . . . . . . . . . . . . . . . . . . Ralph Lauren Blue . . . . . . . Red Door . . . . . . . . . . . . . . . Romance . . . . . . . . . . . . . . . Shalimar . . . . . . . . . . . . . . . Shania . . . . . . . . . . . . . . . . . Tommy Girl . . . . . . . . . . . . . Tresor . . . . . . . . . . . . . . . . . Vanilla Fields . . . . . . . . . . . . Vera Wang . . . . . . . . . . . . . . Victoria’s Secret . . . . . . . . . . White Diamonds . . . . . . . . . White Linen . . . . . . . . . . . . . Wind Song . . . . . . . . . . . . . . OTHER (Write In) 00 TOTAL: . . . . . . . . . . . . . . . . . 00 01 TYPES: After Shave . . . . . . . . . . . . . Cologne . . . . . . . . . . . . . . . . 01 02 02 03 BRANDS: Acqua di Gio . . . . . . . . . . . . Adidas Adrenaline . . . . . . . . Adidas Moves For Him . . . . Afta . . . . . . . . . . . . . . . . . . . Aqua Velva Ice Blue . . . . . . Aqua Velva Ice Sport . . . . . . Aqua Velva Musk . . . . . . . . . Aramis . . . . . . . . . . . . . . . . . Armani Code . . . . . . . . . . . . Armani Mania . . . . . . . . . . . Aspen . . . . . . . . . . . . . . . . . Avon . . . . . . . . . . . . . . . . . . BOD . . . . . . . . . . . . . . . . . . British Sterling . . . . . . . . . . . Brut . . . . . . . . . . . . . . . . . . . Chrome . . . . . . . . . . . . . . . . cK One . . . . . . . . . . . . . . . . Cool Water . . . . . . . . . . . . . . Curve . . . . . . . . . . . . . . . . . . Drakkar Noir . . . . . . . . . . . . English Leather . . . . . . . . . . Escape For Men . . . . . . . . . Eternity For Men . . . . . . . . . Gillette . . . . . . . . . . . . . . . . . Givenchy pour homme . . . . Gray Flannel . . . . . . . . . . . . Halston . . . . . . . . . . . . . . . . Hugo Boss . . . . . . . . . . . . . . Joop . . . . . . . . . . . . . . . . . . Jovan Musk . . . . . . . . . . . . . Kenneth Cole Black . . . . . . . Kenneth Cole Reaction . . . . Lagerfeld . . . . . . . . . . . . . . . Nautica Voyage . . . . . . . . . . Neutrogena Men . . . . . . . . . Nivea for Men . . . . . . . . . . . Obsession For Men . . . . . . . Old Spice . . . . . . . . . . . . . . . Pierre Cardin . . . . . . . . . . . . Pleasures for Men . . . . . . . . Polo Black . . . . . . . . . . . . . . Polo Sport . . . . . . . . . . . . . . Other Polo . . . . . . . . . . . . . . Preferred Stock . . . . . . . . . . Skin Bracer . . . . . . . . . . . . . Stetson . . . . . . . . . . . . . . . . Stetson Black . . . . . . . . . . . Tommy (Hilfiger) . . . . . . . . . 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 M M M M M M M M M M M 51 52 53 54 55 56 57 58 59 60 Cologne As a gift: for Men 61 62 63 64 65 66 67 68 69 70 999 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 999 OTHER (Write In) TOTAL PERFUME AND COLOGNE EXPENDITURES $ 1-49 . . . . . . . . . . . $ 50-99 . . . . . . . . . . . $100-249 . . . . . . . . . . $250 or more . . . . . . . In the past 12 months how much did you spend on the purchase of: 051-0 1 2 3 4 Cologne For yourself: for Men $ 1-49 . . . . . . . . . . . 5 $ 50-99 . . . . . . . . . . . 6 $100-249 . . . . . . . . . . 7 $250 or more . . . . . . . 8 Perfume & Cologne for Women 052-0 1 2 3 4 Perfume & Cologne for Women 5 6 7 8 HEALTH AND BEAUTY AIDS TOTAL: . . . . . . . . . . . . . . . . . 00 BRANDS: Bic Classic Lady . . . . . . . . . Bic Comfort 3 Advance . . . . Bic Comfort Twin . . . . . . . . . Bic Soleil . . . . . . . . . . . . . . Bic Twin Select . . . . . . . . . . 01 Other Bic . . . . . . . . . . . . . . . Gillette Custom Plus . . . . . . Gillette Daisy . . . . . . . . . . . . Gillette Good News! . . . . . . Gillette Good News! Plus . . 06 11 TYPES: Aerosol . . . . . . . . . . . . . . . . Tube . . . . . . . . . . . . . . . . . . . Mug . . . . . . . . . . . . . . . . . . . Other . . . . . . . . . . . . . . . . . . 02 03 04 KINDS: Cream . . . . . . . . . . . . . . . . . Foam . . . . . . . . . . . . . . . . . . Gel . . . . . . . . . . . . . . . . . . . . Lotion . . . . . . . . . . . . . . . . . Soap . . . . . . . . . . . . . . . . . . 05 07 08 09 10 BRANDS: Afta Pre-Electric . . . . . . . . . Aveeno Shave Gel . . . . . . . . Barbasol Cream . . . . . . . . . Barbasol Gel . . . . . . . . . . . . Colgate . . . . . . . . . . . . . . . . 12 13 14 999 You Personally: Used in Times/ RAZOR BLADES last 7 last 6 months days 054 TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Gillette Atra . . . . . . . . . . . . . Gillette Atra Plus . . . . . . . . . Gillette Fusion . . . . . . . . . . . Gillette Mach3 . . . . . . . . . . . Gillette Mach3 Turbo . . . . . . 00 01 Gillette M3Power . . . . . . . . . Gillette Sensor . . . . . . . . . . . Gillette Sensor Excel . . . . . . Gillette Sensor Excel for Women . . . . . . . . . . . . . . . Gillette Sensor for Women . . . 06 11 02 03 04 05 07 08 09 10 Gillette Trac II . . . . . . . . . . . . Gillette Venus . . . . . . . . . . . Gillette Venus Divine . . . . . . Schick Intuition . . . . . . . . . . Schick Quattro . . . . . . . . . . . Schick Silk Effects+ . . . . . . . Schick Xtreme 3 . . . . . . . . . Other Schick . . . . . . . . . . . . OTHER (Write In) 12 13 14 15 16 02 03 04 06 08 09 13 14 16 17 18 19 Other Edge . . . . . . . . . . . . . Gillette Complete . . . . . . . . . Gillette Foamy Cream . . . . . Gillette Foamy Sensitive . . . Gillette Fusion Hydra Gel . . 20 Gillette Satin Care . . . . . . . . Gillette Series . . . . . . . . . . . Other Gillette . . . . . . . . . . . . Neutrogena Men . . . . . . . . . Nivea for Men . . . . . . . . . . . Noxzema Regular . . . . . . . . Noxzema for Sensitive Skin . Skintimate Shave Cream . . . Skintimate Shave Gel . . . . . Williams Lectric Shave . . . . 21 15P-0 Tanning . . . . . . . . . . . . . . . . . . . . . . . . . 1 Make-up application/makeover . . . . . . . 2 Other services . . . . . . . . . . . . . . . . . . . . 3 In the last 6 months have you: Yes Visited a dayspa . . . . . . . . . . . . . . . . . . . . 4 Purchased products at a salon or dayspa . 5 26 27 28 29 30 31 32 33 34 999 01 02 03 04 Super PoliGrip Original . . . . Super PoliGrip Ultra Fresh . Other PoliGrip . . . . . . . . . . . Sea-Bond . . . . . . . . . . . . . . 09 05 06 07 08 10 11 12 999 061 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Paste . . . . . . . . . . . . . . . . . . Powder . . . . . . . . . . . . . . . . Tablet . . . . . . . . . . . . . . . . . . BRANDS: Dentu-Creme . . . . . . . . . . . . Efferdent . . . . . . . . . . . . . . . Fixodent . . . . . . . . . . . . . . . Polident . . . . . . . . . . . . . . . . Sea-Bond Brightening Gel . OTHER (Write In) 00 01 02 03 04 05 06 07 08 999 You Personally: TOOTHACHE, GUM & Used in Times/ last 6 last 30 REMEDIES months days CANKER/COLD SORE 00 06 02 03 04 05 999 In the past 12 months, HEALTH & amount spent BEAUTY AIDS on the purchase of EXPENDITURES Health & Beauty Aids: for Men for Women 01 02 03 04 1 00 You Personally: Used in Times/ last 7 last 6 CLEANERS 25 months days Vitalis . . . . . . . . . . . . . . . . . . 04 999 DENTURE 24 01 03 23 058 02 BRANDS: Fixodent Complete . . . . . . . Fixodent Control . . . . . . . . . Fixodent Fresh . . . . . . . . . . Fixodent (Regular) . . . . . . . Other Fixodent . . . . . . . . . . OTHER (Write In) 22 OTHER (Write In) Less than $100 . . . . . . $100-299 . . . . . . . . . . $300-499 . . . . . . . . . . $500 or more . . . . . . . 01 You Personally: Used in Times/ last 7 last 6 months days TYPES: Liners/Cushions/Wafers . . . Paste/Cream . . . . . . . . . . . . Powder . . . . . . . . . . . . . . . . 12 15 00 060 11 TOTAL: . . . . . . . . . . . . . . . . . 10 OTHER (Write In) DENTURE ADHESIVES & FIXATIVES 07 057 Hair cut . . . . . . . . . . . . . . . . . . . . . . . . . 1 Hair color/highlights . . . . . . . . . . . . . . . . 2 Perm/body wave . . . . . . . . . . . . . . . . . . 3 Facial . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Massage . . . . . . . . . . . . . . . . . . . . . . . . 5 Body treatments . . . . . . . . . . . . . . . . . . 6 Manicure . . . . . . . . . . . . . . . . . . . . . . . . 7 Pedicure . . . . . . . . . . . . . . . . . . . . . . . . 8 Waxing . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Other hair removal . . . . . . . . . . . . . . . . . 0 OTHER (Write In) 05 Edge Active Care . . . . . . . . . Edge Advanced Extra Moisturizing . . . . . . . . . . . Edge Advanced Extra Protection . . . . . . . . . . . . Edge Advanced Normal Skin . . . . . . . . . . . . . . . . . Edge Advanced Sensitive Skin . . . . . . . . . . . . . . . . . BRANDS: Alberto VO5 . . . . . . . . . . . . . Brylcreem . . . . . . . . . . . . . . Consort . . . . . . . . . . . . . . . . Groom & Clean . . . . . . . . . . Ultra Sheen . . . . . . . . . . . . . BRANDS: Braun . . . . . . . . . . . . . . . . . . Philips Norelco . . . . . . . . . . Panasonic . . . . . . . . . . . . . . Remington . . . . . . . . . . . . . . 01 TOTAL: . . . . . . . . . . . . . . . . . 15M-0 You Personally: 18 HAIR TONIC OR Used in Times/ 999 DRESSING last 7 last 6 (Men) months days In the last 6 months have you had any of the following professional services? TOTAL: . . . . . . . . . . . . . . . . . 00 17 PERSONAL CARE SERVICES 059 056 053 TOTAL: . . . . . . . . . . . . . . . . . OTHER (Write In) You Personally: Used in Times/ ELECTRIC SHAVERS last 7 last 6 months days You Personally: SHAVING CREAMS Used in Times/ last 7 last 6 OR GELS months days You Personally: DISPOSABLE Used in Times/ last 7 last 6 RAZORS months days Gillette Sensor 3 . . . . . . . . . Schick ST . . . . . . . . . . . . . . Schick Xtreme 3 . . . . . . . . . Other Schick . . . . . . . . . . . . Page 10 2 062 TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Abreva . . . . . . . . . . . . . . . . . Anbesol . . . . . . . . . . . . . . . . Campho-Phenique Gel . . . . Campho-Phenique Liquid . . Carmex . . . . . . . . . . . . . . . . Herpecin-L . . . . . . . . . . . . . . M Neosporin LT Lip Treatment M Orabase . . . . . . . . . . . . . . . M Orajel Mouth Sore . . . . . . . . M Orajel Toothache . . . . . . . . . M Zilactin . . . . . . . . . . . . . . . . . M OTHER (Write In) Used for: 15K-0 Toothache . . . . . . . . . . . . . . 1 Gum/Canker Sore . . . . . . . . 2 Cold Sore/Fever Blister . . . . 3 00 01 02 03 04 05 06 07 08 09 10 11 999 HEALTH AIDS Page 11 You Personally: COUGH/SORE Used in Times/ THROAT DROPS last 6 last 30 (Nonprescription) months days You Personally: PAIN RELIEVING RUBS, Used in Times/ LIQUIDS & PATCHES last 6 last 30 (Nonprescription) months days You Personally: MEDICATED Used in Times/ THROAT REMEDIES last 6 last 30 (Not drops) months days 064 071 067 TOTAL: . . . . . . . . . . . . . . . . . 00 TOTAL: . . . . . . . . . . . . . . . . . 00 BRANDS: Cepacol Sore Throat Lozenges . . . . . . . . . . . . . Cepastat Lozenges . . . . . . . Chloraseptic Lozenges . . . . Fisherman’s Friend . . . . . . . Halls Defense Vitamin C . . . 01 06 N’ice Lozenges (Regular) . . N’ice Vitamin C . . . . . . . . . . Ricola . . . . . . . . . . . . . . . . . Robitussin Cough Drops . . . Robitussin Honey Cough . . . 11 TOTAL: . . . . . . . . . . . . . . . . . 00 12 TYPES: Long lasting . . . . . . . . . . . . . Regular . . . . . . . . . . . . . . . . 01 Smith Brothers . . . . . . . . . . Sucrets 8 Hour Cough Suppressant . . . . . . . . . . Sucrets Lozenges . . . . . . . . Vicks Cough Drops . . . . . . . Vicks Vitamin C . . . . . . . . . . 16 17 Halls Fruit Breezers . . . . . . . Halls Plus . . . . . . . . . . . . . . Halls (Regular) . . . . . . . . . . Other Halls . . . . . . . . . . . . . Ludens (Regular) . . . . . . . . OTHER (Write In) 02 03 04 05 Tylenol Cough & Sore Throat . . . . . . . . . . . . . . . Vicks 44 . . . . . . . . . . . . . . . . Vicks 44D . . . . . . . . . . . . . . Vicks 44M . . . . . . . . . . . . . . Other Vicks . . . . . . . . . . . . . OTHER (Write In) 03 04 05 999 OTHER (Write In) You Personally: Used in Times/ NASAL SPRAYS last 6 last 30 09 months days 10 13 14 15 18 19 20 999 068 02 BRANDS: Afrin . . . . . . . . . . . . . . . . . . . Dristan . . . . . . . . . . . . . . . . . 4 Way . . . . . . . . . . . . . . . . . NasalCrom . . . . . . . . . . . . . NaSal Saline . . . . . . . . . . . . 03 Neo-Synephrine . . . . . . . . . Vicks Sinex . . . . . . . . . . . . . Zicam . . . . . . . . . . . . . . . . . 08 OTHER (Write In) 04 05 06 07 09 10 999 You Personally: EYE WASH AND Used in Times/ last 6 last 30 DROPS months days 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 999 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Drops . . . . . . . . . . . . . . . . . . Wash . . . . . . . . . . . . . . . . . . KINDS: Antihistamine . . . . . . . . . . . . Dry Eye Protection . . . . . . . Regular . . . . . . . . . . . . . . . . BRANDS: Alcon . . . . . . . . . . . . . . . . . . Bausch & Lomb Dry Eye . . . Bausch & Lomb Eye Wash . Bausch & Lomb Opcon-A . . Clear Eyes ACR . . . . . . . . . 01 02 03 04 05 06 07 08 09 10 18 19 20 11 12 13 14 15 16 17 21 22 23 24 25 26 999 Used for: 072-0 Arthritis pain . . . . . . . . . . . . 1 Backache . . . . . . . . . . . . . . . 2 Sore muscle pain . . . . . . . . 3 Other . . . . . . . . . . . . . . . . . . 4 00 01 02 MEDICATED SKIN 04 05 You Personally: Used in Times/ last 6 last 30 OINTMENTS months days 03 06 07 08 09 10 Clear Eyes . . . . . . . . . . . . . . GenTeal . . . . . . . . . . . . . . . . HypoTears . . . . . . . . . . . . . . Murine Tears Plus . . . . . . . . Murine Tears . . . . . . . . . . . . 11 12 13 Naphcon-A . . . . . . . . . . . . . Refresh Plus . . . . . . . . . . . . Refresh Tears . . . . . . . . . . . ROHTO . . . . . . . . . . . . . . . . Similasan . . . . . . . . . . . . . . . Systane . . . . . . . . . . . . . . . . Tears Naturale . . . . . . . . . . . TheraTears . . . . . . . . . . . . . Visine-A . . . . . . . . . . . . . . . . Visine A.C. . . . . . . . . . . . . . . Visine Advanced Relief . . . . Visine L.R. Long Lasting . . . Visine Tears . . . . . . . . . . . . . Visine Original . . . . . . . . . . . 16 17 18 19 20 Used for: 070-0 Redness Removal . . . . . . . . 1 Lubrication . . . . . . . . . . . . . . 2 Allergy . . . . . . . . . . . . . . . . . 3 00 WellPatch Pads . . . . . . . . . . OTHER (Write In) OTHER (Write In) 069 066 Robitussin Honey Cough . . . Robitussin PE . . . . . . . . . . . Other Robitussin . . . . . . . . . Triaminic Cough Syrup . . . . Triaminic Thin Strips . . . . . . 02 08 You Personally: COUGH SYRUP/ Used in Times/ SUPPRESSANT last 6 last 30 (Nonprescription) months days BRANDS: Benylin . . . . . . . . . . . . . . . . . Delsym . . . . . . . . . . . . . . . . Nyquil Cough . . . . . . . . . . . . Robitussin CF . . . . . . . . . . . Robitussin DM . . . . . . . . . . . 01 07 Used for: 065-0 Coughs . . . . . . . . . . . . . . . . 1 Sore Throat . . . . . . . . . . . . . 2 Other Throat Irritation . . . . . 3 TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Cepacol Sore Throat Spray . Chloraseptic Gargle . . . . . . . Chloraseptic Relief Strips . . Chloraseptic Spray . . . . . . . Vicks 44 Sore Throat Spray . TOTAL: . . . . . . . . . . . . . . . . . TYPES: Lotion . . . . . . . . . . . . . . . . . Liquid . . . . . . . . . . . . . . . . . . Ointment . . . . . . . . . . . . . . . Patch . . . . . . . . . . . . . . . . . . Other . . . . . . . . . . . . . . . . . . BRANDS: Absorbine Jr. . . . . . . . . . . . . ActivOn . . . . . . . . . . . . . . . . Aspercreme . . . . . . . . . . . . . Bengay . . . . . . . . . . . . . . . . Blue-Emu . . . . . . . . . . . . . . Campho-Phenique . . . . . . . Capzasin . . . . . . . . . . . . . . . Cura-Heat . . . . . . . . . . . . . . Flexall . . . . . . . . . . . . . . . . . HeadOn . . . . . . . . . . . . . . . . Icy Hot . . . . . . . . . . . . . . . . . JointFlex . . . . . . . . . . . . . . . Mentholatum Deep Heating Rub . . . . . . . . . . . . . . . . . Mineral Ice . . . . . . . . . . . . . . Salonpas . . . . . . . . . . . . . . . Sportscreme . . . . . . . . . . . . Stopain . . . . . . . . . . . . . . . . Thera-Gesic . . . . . . . . . . . . . ThermaCare . . . . . . . . . . . . Tiger Balm . . . . . . . . . . . . . . 14 15 21 22 23 073 TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Aveeno . . . . . . . . . . . . . . . . Bacitracin . . . . . . . . . . . . . . Bactine . . . . . . . . . . . . . . . . Benadryl . . . . . . . . . . . . . . . Caladryl . . . . . . . . . . . . . . . . 00 01 02 03 04 05 Cortaid . . . . . . . . . . . . . . . . . Cortizone 10 . . . . . . . . . . . . Desitin . . . . . . . . . . . . . . . . . Gold Bond . . . . . . . . . . . . . . Johnson & Johnson First Aid Cream . . . . . . . . . . . . . . . 06 07 08 09 11 12 13 14 15 Lanacane Creme . . . . . . . . . Mederma . . . . . . . . . . . . . . . Neosporin . . . . . . . . . . . . . . Neosporin + Pain Relief . . . Polysporin . . . . . . . . . . . . . . OTHER (Write In) 10 999 You Personally: WART & CORN Used in Times/ 25 last 6 last 30 REMOVERS 26 months days 24 27 28 29 999 074 TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Band-Aid . . . . . . . . . . . . . . . Clear Away . . . . . . . . . . . . . Compound W . . . . . . . . . . . Dr. Scholl’s . . . . . . . . . . . . . . Wartner . . . . . . . . . . . . . . . . OTHER (Write In) 00 01 02 03 04 05 999 HEALTH AIDS Page 12 You Personally: COLD, SINUS AND ALLERGY REMEDIES Used in Times/ last 6 last 30 (Nonprescription) months days You Personally: HEADACHE REMEDIES Used in Times/ AND PAIN RELIEVERS last 6 last 30 (Nonprescription) months days 078 075 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Caplets . . . . . . . . . . . . . . . . Capsules . . . . . . . . . . . . . . . Gelcaps . . . . . . . . . . . . . . . . Liquid . . . . . . . . . . . . . . . . . . Liqui-Gels . . . . . . . . . . . . . . Tablets . . . . . . . . . . . . . . . . . BRANDS: Advil . . . . . . . . . . . . . . . . . . Advil Migraine . . . . . . . . . . . Advil PM . . . . . . . . . . . . . . . Aleve . . . . . . . . . . . . . . . . . . Alka-Seltzer . . . . . . . . . . . . . Anacin (Aspirin Free) . . . . . Anacin (Max Strength) . . . . Anacin (Regular) . . . . . . . . . Ascriptin . . . . . . . . . . . . . . . Backaid . . . . . . . . . . . . . . . . Bayer (Aspirin Regimen) . . Bayer (Extra Strength) . . . . . Bayer Aspirin (Genuine) . . . Bayer Back & Body Pain . . . BC . . . . . . . . . . . . . . . . . . . . Bufferin Extra Strength . . . . Other Bufferin . . . . . . . . . . . Ecotrin . . . . . . . . . . . . . . . . . Excedrin Extra Strength . . . Excedrin Migraine . . . . . . . . Excedrin-PM . . . . . . . . . . . . Excedrin Sinus Headache . . Excedrin Tension Headache Goody’s Headache Powders HeadOn . . . . . . . . . . . . . . . . Motrin IB . . . . . . . . . . . . . . . St. Joseph . . . . . . . . . . . . . . Tylenol Arthritis . . . . . . . . . . Tylenol 8 Hour . . . . . . . . . . . Tylenol Extra Strength . . . . . Tylenol PM . . . . . . . . . . . . . . Tylenol Regular Strength . . . WellPatch Migraine . . . . . . . Generic (No Label) . . . . . . . Store’s Own Brand . . . . . . . OTHER (Write In) Used for: Arthritis/Rheumatism . . . . . Backaches . . . . . . . . . . . . . . Colds . . . . . . . . . . . . . . . . . . Flu/Fever . . . . . . . . . . . . . . . Headaches . . . . . . . . . . . . . Heart Attack Prevention . . . Menstrual Cramps . . . . . . . . Muscle Aches & Pains . . . . . Oral Discomfort . . . . . . . . . . Sleeplessness . . . . . . . . . . . Sports Related Injuries . . . . Other . . . . . . . . . . . . . . . . . . 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 999 076-0 1 2 3 4 5 6 7 8 9 0 X Y You Personally: STIMULANTS Used in Times/ last 6 last 30 (Nonprescription) months days 077 TOTAL: . . . . . . . . . . . . . . . . . BRANDS: No Doz . . . . . . . . . . . . . . . . Vivarin . . . . . . . . . . . . . . . . . OTHER (Write In) You Personally: VITAMIN AND Used in Times/ DIETARY last 7 last 6 SUPPLEMENTS months days 00 01 02 999 080 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Aspirin Formula . . . . . . . . . . Non-Aspirin Formula . . . . . . KINDS: Caplets . . . . . . . . . . . . . . . . Capsules . . . . . . . . . . . . . . . Effervescent . . . . . . . . . . . . Liquid . . . . . . . . . . . . . . . . . . LiquiGels/LiquiCaps . . . . . . Nasal Sprays . . . . . . . . . . . . Nasal Strips . . . . . . . . . . . . . Tablets . . . . . . . . . . . . . . . . . BRANDS: Actifed . . . . . . . . . . . . . . . . . Advil Allergy Sinus . . . . . . . . Advil Cold & Sinus . . . . . . . . Airborne . . . . . . . . . . . . . . . . Alavert . . . . . . . . . . . . . . . . . Aleve Cold & Sinus . . . . . . . Alka-Seltzer Plus Cold . . . . Alka-Seltzer Plus Cold & Cough . . . . . . . . . . . . . . . Alka-Seltzer Plus Night-Time . Benadryl Allergy . . . . . . . . . Benadryl w/Decongestant . . Other Benadryl . . . . . . . . . . Breathe Right . . . . . . . . . . . Chlor-Trimeton . . . . . . . . . . . Claritin . . . . . . . . . . . . . . . . . Claritin-D . . . . . . . . . . . . . . . Cold-Eeze . . . . . . . . . . . . . . Cold MD . . . . . . . . . . . . . . . Comtrex . . . . . . . . . . . . . . . . Contac . . . . . . . . . . . . . . . . Contac Day & Night . . . . . . . Dimetapp . . . . . . . . . . . . . . . Drixoral . . . . . . . . . . . . . . . . Mentholatum Ointment . . . . Mucinex . . . . . . . . . . . . . . . . Robitussin . . . . . . . . . . . . . . Sinutab . . . . . . . . . . . . . . . . SudaCare . . . . . . . . . . . . . . Sudafed Nasal Decongestant . . . . . . . . . Sudafed Severe Cold . . . . . Sudafed Sinus Headache . . Other Sudafed . . . . . . . . . . . Tavist . . . . . . . . . . . . . . . . . TheraFlu . . . . . . . . . . . . . . . TheraFlu Nighttime Severe Cold . . . . . . . . . . . . . . . . . TheraFlu Thin Strips . . . . . . Triaminic . . . . . . . . . . . . . . . Tylenol Allergy . . . . . . . . . . . Tylenol Cold . . . . . . . . . . . . . Tylenol Flu . . . . . . . . . . . . . . Tylenol Sinus . . . . . . . . . . . Vicks DayQuil . . . . . . . . . . . Vicks NyQuil . . . . . . . . . . . . Vicks NyQuil LiquiCaps . . . . Vicks VapoRub . . . . . . . . . . Zicam . . . . . . . . . . . . . . . . . Zyrtec . . . . . . . . . . . . . . . . . Generic (No Label) . . . . . . . Store’s Own Brand . . . . . . . OTHER (Write In) Used for: Allergy/Hay Fever . . . . . . . . Body Aches . . . . . . . . . . . . . Colds . . . . . . . . . . . . . . . . . . Flu/Fever . . . . . . . . . . . . . . . Headaches . . . . . . . . . . . . . Sinus Headache . . . . . . . . . Sinus Congestion . . . . . . . . Other . . . . . . . . . . . . . . . . . 079-0 1 2 3 4 5 6 7 8 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 TOTAL: . . . . . . . . . . . . . . . . . 01 B-12 . . . . . . . . . . . . . . . . . . . Beta Carotene . . . . . . . . . . . C . . . . . . . . . . . . . . . . . . . . . Calcium Supplement . . . . . . D . . . . . . . . . . . . . . . . . . . . . 06 E . . . . . . . . . . . . . . . . . . . . . Echinacea . . . . . . . . . . . . . . Garlic Supplements . . . . . . . Gingko Biloba . . . . . . . . . . . Ginseng . . . . . . . . . . . . . . . . 11 Glucosamine . . . . . . . . . . . . Multiple Formula . . . . . . . . . Multiple Formula with Iron . . Multiple Formula with Minerals . . . . . . . . . . . . . . St. John’s Wort . . . . . . . . . . 16 19 Stress Formula . . . . . . . . . . Zinc . . . . . . . . . . . . . . . . . . . Other . . . . . . . . . . . . . . . . . . 21 BRANDS: Caltrate 600 . . . . . . . . . . . . . Centrum . . . . . . . . . . . . . . . Centrum Performance . . . . . Centrum Silver . . . . . . . . . . . Citracal . . . . . . . . . . . . . . . . 02 03 04 05 07 08 09 10 12 13 14 15 17 18 20 22 23 24 25 26 27 28 Ester-C . . . . . . . . . . . . . . . . Estroven . . . . . . . . . . . . . . . Garlique . . . . . . . . . . . . . . . . Natrol . . . . . . . . . . . . . . . . . . Nature Made . . . . . . . . . . . . 29 Nature’s Bounty . . . . . . . . . . Ocuvite . . . . . . . . . . . . . . . . Olay . . . . . . . . . . . . . . . . . . . One-A-Day Essential . . . . . . One-A-Day Men’s Health . . . 34 One-A-Day WeightSmart . . . One-A-Day Women’s . . . . . . One-A-Day 50+ . . . . . . . . . . Other One-A-Day . . . . . . . . Os-Cal . . . . . . . . . . . . . . . . . 39 44 Osteo Bi-Flex . . . . . . . . . . . . Rolaids . . . . . . . . . . . . . . . . Schiff Move Free . . . . . . . . . Shaklee . . . . . . . . . . . . . . . . Sundown . . . . . . . . . . . . . . . Viactiv . . . . . . . . . . . . . . . . . 51 OTHER (Write In) 52 53 54 SLEEPING TABLETS 55 (Nonprescription) 56 57 58 59 999 00 TYPES: A . . . . . . . . . . . . . . . . . . . . . Antioxidant Vitamins . . . . . . B Complex . . . . . . . . . . . . . . B Complex + C . . . . . . . . . . B-6 . . . . . . . . . . . . . . . . . . . . 30 31 32 33 35 36 37 38 40 41 42 43 45 46 47 48 49 999 You Personally: Used in Times/ last 6 last 30 months days 081 TOTAL: . . . . . . . . . . . . . . . . . BRAND: Melatonex . . . . . . . . . . . . . . Nytol . . . . . . . . . . . . . . . . . . Simply Sleep . . . . . . . . . . . . Sominex . . . . . . . . . . . . . . . Unisom . . . . . . . . . . . . . . . . OTHER (Write In) 00 01 02 03 04 05 999 HEALTH AIDS Page 13 You Personally: INDIGESTION AIDS & Used in Times/ UPSET STOMACH last 6 last 30 REMEDIES months days You Personally: HEMORRHOID Used in Times/ REMEDIES last 6 last 30 months days 085 082 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Caplet . . . . . . . . . . . . . . . . . Liquid . . . . . . . . . . . . . . . . . . Seltzer . . . . . . . . . . . . . . . . . Chewable tablet . . . . . . . . . . Other tablet . . . . . . . . . . . . . BRANDS: Alka Seltzer Extra Strength . Alka Seltzer Original . . . . . . Beano . . . . . . . . . . . . . . . . . Gas X . . . . . . . . . . . . . . . . . Gaviscon . . . . . . . . . . . . . . . Maalox Max . . . . . . . . . . . . . Other Maalox . . . . . . . . . . . . Mylanta Maximum Strength . Mylanta Regular Strength . . Other Mylanta . . . . . . . . . . . Pepcid AC . . . . . . . . . . . . . . Pepcid AC Max Strength . . . Pepcid Complete . . . . . . . . . Pepto-Bismol Max Strength . Pepto-Bismol Original . . . . . Phillips’ Chewable Tablets . . Prilosec OTC . . . . . . . . . . . . Rolaids . . . . . . . . . . . . . . . . Rolaids Extra Strength . . . . Other Rolaids . . . . . . . . . . . Tagamet HB 200 . . . . . . . . . Tums . . . . . . . . . . . . . . . . . . Tums E-X . . . . . . . . . . . . . . . Tums Smoothies . . . . . . . . . Tums Ultra . . . . . . . . . . . . . . Zantac 75 . . . . . . . . . . . . . . Zantac 150 . . . . . . . . . . . . . 00 01 02 03 04 05 06 07 08 09 10 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 999 You Personally: LAXATIVES/ Used in Times/ FIBER last 6 last 30 SUPPLEMENTS months days 083 OTHER (Write In) 00 01 02 03 04 05 OTHER (Write In) 090 00 01 02 03 04 05 06 999 TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Band-Aid Advanced Healing Band-Aid Antibiotic . . . . . . . Band-Aid Clear . . . . . . . . . . Band-Aid Extra Large . . . . . Band-Aid Flex-Fabric . . . . . . Band-Aid Liquid Bandage . . Band-Aid Plastic . . . . . . . . . Band-Aid Sheer . . . . . . . . . . Band-Aid Tough Strips . . . . . Other Band-Aid Bandages . Curad Flexible . . . . . . . . . . . Curad Plastic . . . . . . . . . . . . Curad Sheer . . . . . . . . . . . . Other Curad . . . . . . . . . . . . Nexcare Active . . . . . . . . . . Nexcare Skin Crack Care . . Nexcare Tattoo . . . . . . . . . . Store’s Own Brand . . . . . . . 086 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Aerosol Liquid . . . . . . . . . . . Aerosol Powder . . . . . . . . . . Other Powder . . . . . . . . . . . Cream/Gel . . . . . . . . . . . . . . Liquid . . . . . . . . . . . . . . . . . . Insole . . . . . . . . . . . . . . . . . . BRANDS: Absorbine Jr. . . . . . . . . . . . . Band-Aid . . . . . . . . . . . . . . . Desenex . . . . . . . . . . . . . . . Dr. Scholl’s . . . . . . . . . . . . . . Fungicure . . . . . . . . . . . . . . Gold Bond . . . . . . . . . . . . . . Johnson’s Foot Soap . . . . . . Kerasal . . . . . . . . . . . . . . . . Lamisil . . . . . . . . . . . . . . . . . Lamisilk . . . . . . . . . . . . . . . . Lotrimin . . . . . . . . . . . . . . . . Micatin . . . . . . . . . . . . . . . . . Odor Eaters . . . . . . . . . . . . . Sally Hansen Just Feet . . . . Tinactin . . . . . . . . . . . . . . . . 00 01 02 03 04 05 06 07 08 09 10 11 06 07 08 09 10 11 12 13 999 OTHER (Write In) 00 01 02 03 04 05 084 00 01 02 03 04 05 06 07 999 OTHER (Write In) 16 17 18 999 Wear Prescription Eyeglasses (sun, tinted, regular) . . . . . . . . . . . . . . Bi-focals . . . . . . . . . . . . . . . . . . . . . Contact Lenses (RGP/hard) . . . . . Contact Lenses (soft) . . . . . . . . . . Contact Lenses (tinted/colored) . . 091-0 1 2 3 4 5 Discount Store Optical Center . . . . Private Ophthalmologist, Optician or Optometrist . . . . . . . . . . . . . . Retail Optical Chain . . . . . . . . . . . Internet/online . . . . . . . . . . . . . . . . Other . . . . . . . . . . . . . . . . . . . . . . . 103-0 1 2 3 4 5 Contact Lens Brands, used last 12 months: 15X-0 Acuvue . . . . . . . . . . . . . . . . . . . . . 1 Bausch & Lomb . . . . . . . . . . . . . . . 2 O2 Optix (CIBA) . . . . . . . . . . . . . . . 3 Other CIBA . . . . . . . . . . . . . . . . . . 4 Other . . . . . . . . . . . . . . . . . . . . . . . 5 Amount Spent 092 Last 12 Months Eyeglasses . . . . . . . . . . . . . $ Sunglasses (nonprescription) $ Contact Lenses . . . . . . . . . . $ 01 02 03 093 089 TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Gyne-Lotrimin . . . . . . . . . . . Monistat 1 . . . . . . . . . . . . . . Monistat 3 . . . . . . . . . . . . . . Monistat 7 . . . . . . . . . . . . . . Vagi-Gard . . . . . . . . . . . . . . Vagisil (Original) . . . . . . . . . Vagisil Maximum Strength . . Vagisil Medicated Anti-Itch Wipes . . . . . . . . . . . . . . . . Vagistat . . . . . . . . . . . . . . . . 11 12 13 14 15 You Personally: CONTACT LENS 06 Used in Times/ CLEANING/WETTING 999 last 6 last 30 SOLUTIONS months days You Personally: FEMININE MEDICATED Used in Times/ PRODUCTS (Women) last 6 last 30 months days You Personally: DIARRHEA Used in Times/ last 6 last 30 REMEDIES months days TOTAL: . . . . . . . . . . . . . . . . . TYPES: Liquid . . . . . . . . . . . . . . . . . . Pill . . . . . . . . . . . . . . . . . . . . BRANDS: Imodium AD . . . . . . . . . . . . Imodium Advanced . . . . . . . Kaopectate . . . . . . . . . . . . . Pepto-Bismol Max Strength . Pepto-Bismol Original . . . . . 06 07 08 09 10 Disposable Contact Lenses . . . . . . 6 Sunglasses (Nonprescription) . . . . 7 Transition Lenses . . . . . . . . . . . . . . 8 Where did you purchase prescription eyewear? 17 18 19 20 21 999 088 TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Diurex . . . . . . . . . . . . . . . . . Midol Menstrual Complete . Midol PMS . . . . . . . . . . . . . . Other Midol . . . . . . . . . . . . . Pamprin . . . . . . . . . . . . . . . . Tylenol Women’s Menstrual . 01 02 03 04 05 You Personally: CONTACT LENSES & SUNGLASSES 12 13 14 15 16 You Personally: PRE-MENSTRUAL OR Used in Times/ PERIOD PAIN last 6 last 30 REMEDIES (Women) months days 00 OTHER (Write In) EYEGLASSES, OTHER (Write In) Used for: 15U-0 Regularity . . . . . . . . . . . . . . 1 Laxative . . . . . . . . . . . . . . . . 2 Other . . . . . . . . . . . . . . . . . . 3 OTHER (Write In) TOTAL: . . . . . . . . . . . . . . . . . TYPES: Creams . . . . . . . . . . . . . . . . Suppositories . . . . . . . . . . . Pads . . . . . . . . . . . . . . . . . . Wipes . . . . . . . . . . . . . . . . . BRANDS: Preparation H . . . . . . . . . . . Tucks . . . . . . . . . . . . . . . . . . You Personally: ATHLETE’S FOOT/ Used in Times/ 11 FOOT CARE last 6 last 30 12 PRODUCTS months days 13 OTHER (Write In) TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Benefiber . . . . . . . . . . . . . . . Citrucel . . . . . . . . . . . . . . . . Colace . . . . . . . . . . . . . . . . . Correctol Tablets . . . . . . . . . Dulcolax . . . . . . . . . . . . . . . . Ex-Lax Chocolated Tablets . Other Ex-Lax . . . . . . . . . . . . Fiber Choice . . . . . . . . . . . . FiberCon . . . . . . . . . . . . . . . Fleet . . . . . . . . . . . . . . . . . . Metamucil . . . . . . . . . . . . . . Phillips’ Milk of Magnesia . . Senokot . . . . . . . . . . . . . . . . You Personally: ADHESIVE Used in Times/ BANDAGES last 6 last 30 months days 00 01 02 03 04 08 09 999 05 06 07 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Disinfecting Solution . . . . . . Lens Cleaning Solution . . . . Lubricating/Rewetting Solutions . . . . . . . . . . . . . Multipurpose Solutions . . . . Saline Solution . . . . . . . . . . BRANDS: Bausch & Lomb ReNu . . . . . Other Bausch & Lomb . . . . . Opti-Free Express . . . . . . . . Opti-Free RepleniSH . . . . . . Visine for Contacts . . . . . . . Private Label/Store Brand . . OTHER (Write In) 00 01 02 03 04 05 06 07 08 09 10 11 999 PERSONAL CARE, DIET AND BODY CARE PRODUCTS You Personally: MEAL/DIETARY/ Used in Times/ WEIGHT LOSS last 7 last 6 SUPPLEMENTS months days You Personally: Used in Times/ BODY POWDER last 7 last 6 months days OTHER (Write In) You Personally: SUNTAN & Used in Times/last SUNSCREEN last 12 30 days PRODUCTS months (in season) 099 009 TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Ammens . . . . . . . . . . . . . . . Avon . . . . . . . . . . . . . . . . . . Burt’s Bees . . . . . . . . . . . . . Gold Bond Powder . . . . . . . Gold Bond Baby Powder . . . Johnson’s Baby Powder . . . Johnson’s Baby Powder Pure Corn Starch . . . . . . . Shower to Shower . . . . . . . . 00 01 02 03 04 05 07 08 999 06 DIET CONTROL/ EATING HABITS Are you presently controlling your diet? 095-0 Yes . . . . . . . . . . . . . . . . . . . 1 No . . . . . . . . . . . . . . . . . . . . 2 Page 14 105 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Liquid . . . . . . . . . . . . . . . . . . Powder . . . . . . . . . . . . . . . . Tablet . . . . . . . . . . . . . . . . . . BRANDS: Alli . . . . . . . . . . . . . . . . . . . . Atkins Advantage . . . . . . . . Boost . . . . . . . . . . . . . . . . . . Carnation Instant Breakfast . Ensure . . . . . . . . . . . . . . . . . 00 TOTAL: . . . . . . . . . . . . . . . . . 01 02 03 TYPES: SPF 1-8 . . . . . . . . . . . . . . . . SPF 15 . . . . . . . . . . . . . . . . SPF 30 + . . . . . . . . . . . . . . 04 05 06 07 08 KINDS: Suntan Lotion/Sunscreen . . Sunless Tanner . . . . . . . . . . Glucerna . . . . . . . . . . . . . . . Hydroxycut . . . . . . . . . . . . . Relacore . . . . . . . . . . . . . . . Slim-Fast . . . . . . . . . . . . . . . Slim-Fast Optima . . . . . . . . . 09 10 11 12 13 SlimQuick . . . . . . . . . . . . . . Stacker 2 . . . . . . . . . . . . . . . TrimSpa . . . . . . . . . . . . . . . . Xenadrine . . . . . . . . . . . . . . Zantrex-3 . . . . . . . . . . . . . . . 14 15 16 17 18 999 06 FORMS: Gel . . . . . . . . . . . . . . . . . . . . Lotion . . . . . . . . . . . . . . . . . Oil . . . . . . . . . . . . . . . . . . . . Spray . . . . . . . . . . . . . . . . . . Tube (cream) . . . . . . . . . . . . BRANDS: Aveeno Continuous Protection . . . . . . . . . . . . Bain de Soleil . . . . . . . . . . . Banana Boat . . . . . . . . . . . . Banana Boat Sport . . . . . . . Bull Frog . . . . . . . . . . . . . . . 11 OTHER (Write In) 00 01 02 03 04 05 07 08 09 10 12 13 14 If yes, reason for diet control: You Personally: 15 Blood sugar level . . . . . . . . . 3 INCONTINENCE Used in Bought in Clarins . . . . . . . . . . . . . . . . . 16 Cholesterol level . . . . . . . . . 4 last 6 last 6 PRODUCTS Clinique . . . . . . . . . . . . . . . . 17 months months Lactose intolerance . . . . . . . 5 Coppertone Spectra 3 . . . . . 18 Maintain weight . . . . . . . . . . 6 101 1 2 Coppertone Sport . . . . . . . . 19 Physical fitness . . . . . . . . . . 7 Yes . . . . . . . . . . . . . . . . . . . . . 01 Other Coppertone . . . . . . . . 20 Regularity . . . . . . . . . . . . . . 8 BRANDS: Estée Lauder . . . . . . . . . . . . 21 Salt restriction . . . . . . . . . . . 9 Depend . . . . . . . . . . . . . . . . . . 02 Weight loss . . . . . . . . . . . . . 0 Hawaiian Tropic . . . . . . . . . . 22 Poise . . . . . . . . . . . . . . . . . . . 03 Other . . . . . . . . . . . . . . . . . . X Johnson’s Baby Oil . . . . . . . 23 Serenity . . . . . . . . . . . . . . . . . 04 Lancôme Sôleil Bronzer . . . 24 Do you buy foods specifically Other . . . . . . . . . . . . . . . . . . . 05 L’Oréal Sublime Bronze . . . . 25 labeled as: 096-0 You Personally: Fat-free . . . . . . . . . . . . . . . . 1 Mary Kay . . . . . . . . . . . . . . . 26 Bought in High fiber . . . . . . . . . . . . . . . 2 Neutrogena Instant Bronze . 27 CONDOMS last 6 High protein . . . . . . . . . . . . . 3 Neutrogena Sunblock . . . . . 28 months Lactose-free . . . . . . . . . . . . 4 Neutrogena Sunless Low-calorie . . . . . . . . . . . . . 5 102-0 Tanning . . . . . . . . . . . . . . 29 Yes . . . . . . . . . . . . . . . . . . . . . . . 1 Low-carb . . . . . . . . . . . . . . . 6 Other Neutrogena . . . . . . . 30 Low-cholesterol . . . . . . . . . . 7 KINDS: Low-fat . . . . . . . . . . . . . . . . . 8 Latex . . . . . . . . . . . . . . . . . . . . . 2 No Ad . . . . . . . . . . . . . . . . . 31 Low-sodium . . . . . . . . . . . . . 9 Natural Skin . . . . . . . . . . . . . . . . 3 Panama Jack . . . . . . . . . . . . 32 Natural or Organic . . . . . . . . 0 BRANDS: Sea & Ski . . . . . . . . . . . . . . 33 Sugar-free . . . . . . . . . . . . . . X Durex . . . . . . . . . . . . . . . . . . . . . 4 999 LifeStyles . . . . . . . . . . . . . . . . . . 5 Do you consider yourself to be: OTHER (Write In) Naturalamb . . . . . . . . . . . . . . . . 6 15R-0 You Personally: Trojan . . . . . . . . . . . . . . . . . . . . . 7 Semi-vegetarian . . . . . . . . . 1 SUNBURN Used in Times/last Trojan-ENZ . . . . . . . . . . . . . . . . 8 Vegetarian . . . . . . . . . . . . . . 2 last 12 30 days REMEDIES Vegan . . . . . . . . . . . . . . . . . 3 Trojan Her Pleasure . . . . . . . . . . 9 months (in season) Trojan Magnum . . . . . . . . . . . . . 0 If you are dieting, which methods are you using: 106 Other . . . . . . . . . . . . . . . . . . . . . X 097-0 Jenny Craig . . . . . . . . . . . . . 1 TOTAL: . . . . . . . . . . . . . . . . . 00 You Personally: BLEACH AND LA Weight Loss Center . . . . 2 Used in Times/ TYPES: DEPILATORIES South Beach Diet . . . . . . . . 3 last 6 last 30 Cream . . . . . . . . . . . . . . . . . 01 (Hair Removal) Weight Watchers . . . . . . . . . 4 months days Gel . . . . . . . . . . . . . . . . . . . . 02 Other diet organization or 104 club . . . . . . . . . . . . . . . . . 5 Spray . . . . . . . . . . . . . . . . . . 03 TOTAL: . . . . . . . . . . . . . . . . . 00 Atkins diet . . . . . . . . . . . . . . 6 BRANDS: Doctor’s care/diet . . . . . . . . 7 TYPES: Avon . . . . . . . . . . . . . . . . . . 04 Diet control book . . . . . . . . . 8 Bleach . . . . . . . . . . . . . . . . . 01 Bactine . . . . . . . . . . . . . . . . 05 Cream . . . . . . . . . . . . . . . . . 02 Exercise program . . . . . . . . 9 Banana Boat . . . . . . . . . . . . 06 Gel . . . . . . . . . . . . . . . . . . . . 03 Other . . . . . . . . . . . . . . . . . 0 Dermoplast . . . . . . . . . . . . . 07 Lotion . . . . . . . . . . . . . . . . . 04 You Personally: Lanacane Spray . . . . . . . . . 08 Wax . . . . . . . . . . . . . . . . . . . 05 LACTOSE Used in Times/ BRANDS: INTOLERANCE Noxzema . . . . . . . . . . . . . . . 09 last 6 last 30 Hair Off . . . . . . . . . . . . . . . . 06 PRODUCTS Solarcaine . . . . . . . . . . . . . . 10 months days Jolen . . . . . . . . . . . . . . . . . . 07 999 098 Nair . . . . . . . . . . . . . . . . . . . 08 OTHER (Write In) Sally Hansen . . . . . . . . . . . . 09 TOTAL: . . . . . . . . . . . . . . . . . 00 Veet . . . . . . . . . . . . . . . . . . . 10 BRANDS: 999 Dairy Ease . . . . . . . . . . . . . . 01 OTHER (Write In) Lactaid . . . . . . . . . . . . . . . . . 02 999 OTHER (Write In) ailments/DOCTOR VISITS/CONTRACEPTION Page 15 You Personally How treated in the last 12 months? AILMENTS/ Have/ Used a prescription REMEDIES Had in remedy last 12 months Branded Generic Used a non- prescription remedy Used a home/ herbal remedy Have not treated 6 DOCTOR DOCTOR VISITS VISITS You Personally: Visited Times/ in last 12 last 12 months months 094 107 1 2 3 4 5 AILMENTS Acne . . . . . . . . . . . . . . . . . . . . . . . . ADD/ADHD . . . . . . . . . . . . . . . . . . . Allergy/Hay Fever . . . . . . . . . . . . . . Anxiety/Panic . . . . . . . . . . . . . . . . . . Arthritis/Rheumatoid arthritis (RA) . 01 02 03 04 05 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Acupuncturist . . . . . . . . . . . Allergist . . . . . . . . . . . . . . . . Cardiologist . . . . . . . . . . . . . Chiropractor . . . . . . . . . . . . Dentist . . . . . . . . . . . . . . . . . Arthritis/Osteoarthritis . . . . . . . . . . . Asthma . . . . . . . . . . . . . . . . . . . . . . Athlete’s Foot . . . . . . . . . . . . . . . . . . Backache/Back Pain . . . . . . . . . . . . Bipolar Disorder . . . . . . . . . . . . . . . . 06 07 08 09 10 Cancer . . . . . . . . . . . . . . . . . . . . . . . Cold Sores . . . . . . . . . . . . . . . . . . . . Constipation . . . . . . . . . . . . . . . . . . . Dandruff/Dry Scalp . . . . . . . . . . . . . Depression . . . . . . . . . . . . . . . . . . . 11 12 13 14 15 Diabetes (Insulin Dependent) . . . . . Diabetes (Non-Insulin Dependent) . Dry Eyes . . . . . . . . . . . . . . . . . . . . . Eczema/Skin Itch/Rash . . . . . . . . . . Epilepsy/Seizures . . . . . . . . . . . . . . 16 17 18 19 20 Hair Loss . . . . . . . . . . . . . . . . . . . . . Heart Attack/Heart Disease . . . . . . . Heartburn/Acid Reflux . . . . . . . . . . . High Cholesterol . . . . . . . . . . . . . . . Hypertension/High Blood Pressure . . . . . . . . . . . . . . . . . . . . 21 22 23 24 25 Insomnia . . . . . . . . . . . . . . . . . . . . . Irritable Bowel Syndrome (IBS) . . . . Kidney Ailments . . . . . . . . . . . . . . . . Macular Degeneration . . . . . . . . . . . Menopause/Hormone Replacement 26 27 28 29 30 Migraine Headaches . . . . . . . . . . . . Multiple Sclerosis (MS) . . . . . . . . . . Muscle Strain/Sprain . . . . . . . . . . . . Nail Fungus . . . . . . . . . . . . . . . . . . . Obesity/Overweight . . . . . . . . . . . . . 31 32 33 34 35 Osteoporosis . . . . . . . . . . . . . . . . . . Overactive Bladder . . . . . . . . . . . . . Prostate . . . . . . . . . . . . . . . . . . . . . . Restless Legs Syndrome . . . . . . . . . Rosacea or Skin Disease . . . . . . . . 36 37 38 39 40 Sexual/Erectile Dysfunction . . . . . . . Sinus Congestion/Headache . . . . . . Sleep Apnea . . . . . . . . . . . . . . . . . . Snoring . . . . . . . . . . . . . . . . . . . . . . Ulcer . . . . . . . . . . . . . . . . . . . . . . . . 41 42 43 44 45 Urinary Tract Infection . . . . . . . . . . . Wrinkles . . . . . . . . . . . . . . . . . . . . . . Yeast Infection . . . . . . . . . . . . . . . . . 46 47 48 In the last 12 months, how did you obtain information about an ailment or prescription drug? 15A-0 Advertisement . . . . . . . . . . . . . . . . . 1 Pharmacist . . . . . . . . . . . . . . . . . . . Pharmaceutical company . . . . . . . . Doctor or Health care professional . 2 Medical journals . . . . . . . . . . . . . . . Friends/Family . . . . . . . . . . . . . . . . . 3 Online/Internet site . . . . . . . . . . . . . Pamphlets/Brochures . . . . . . . . . . . 4 Other . . . . . . . . . . . . . . . . . . . . . . . . Patient support group . . . . . . . . . . . 5 In the last 12 months, have you asked your doctor about a prescription medication you saw advertised? Yes . . . . . . . . X 6 7 8 9 0 00 01 Dermatologist . . . . . . . . . . . Ear, Nose & Throat . . . . . . . Eye Doctor . . . . . . . . . . . . . . Gastroenterologist . . . . . . . . General/Family Practitioner . 06 Internist . . . . . . . . . . . . . . . . Nurse Practitioner . . . . . . . . OB/Gyn . . . . . . . . . . . . . . . . Osteopath . . . . . . . . . . . . . . Physical Therapist . . . . . . . . 11 Plastic Surgeon . . . . . . . . . . Podiatrist . . . . . . . . . . . . . . . Psychiatrist . . . . . . . . . . . . . Urologist . . . . . . . . . . . . . . . 16 OTHER (Write In) CONTRACEPTION (Women) 02 03 04 05 07 08 09 10 12 13 14 15 17 18 19 999 You Personally: Used in last 12 months 15J-0 Depo-Provera . . . . . . . . . . . . . . . Loestrin . . . . . . . . . . . . . . . . . . . . NuvaRing . . . . . . . . . . . . . . . . . . . Ortho Evra . . . . . . . . . . . . . . . . . . Ortho Tri-cyclen . . . . . . . . . . . . . . 1 Ortho Tri-cyclen Lo . . . . . . . . . . . Seasonale . . . . . . . . . . . . . . . . . . Yasmin . . . . . . . . . . . . . . . . . . . . . IUD . . . . . . . . . . . . . . . . . . . . . . . Diaphragm or Cervical Cap . . . . . 6 OTHER (Write In) 2 3 4 5 7 8 9 0 X CARETAKER Are you, personally, the primary caretaker for someone with a medical condition? Yes 1 15L-0 If yes, what services/support do you provide? 15N-0 Assist with chores . . . . . . . . . . . . Assist with personal care . . . . . . Give medication . . . . . . . . . . . . . . Make doctor’s appointments . . . . Provide transportation . . . . . . . . . 1 Research medical information . . . Other . . . . . . . . . . . . . . . . . . . . . . 6 Age of patient(s): 15W-0 Less than 18 years old . . . . . 1 18-64 years old . . . . . . . . . . . 2 65 years or older . . . . . . . . . . 3 Patient’s relationship to you: 15Y-0 Relative . . . . . . . . . . . . . . . . . 1 Friend . . . . . . . . . . . . . . . . . . 2 Other . . . . . . . . . . . . . . . . . . . 3 2 3 4 5 7 PRESCRIPTION DRUGS/HEALTH ATTITUDES You Personally: Used in last 12 months PRESCRIPTION DRUGS BRANDS: Abilify . . . . . . . . . . . . . . . . . . . . . . . Actonel . . . . . . . . . . . . . . . . . . . . . . Actos . . . . . . . . . . . . . . . . . . . . . . . Adderall . . . . . . . . . . . . . . . . . . . . . Advair . . . . . . . . . . . . . . . . . . . . . . . Allegra . . . . . . . . . . . . . . . . . . . . . . Altace . . . . . . . . . . . . . . . . . . . . . . . Ambien/Ambien CR . . . . . . . . . . . . Avandia . . . . . . . . . . . . . . . . . . . . . Avodart . . . . . . . . . . . . . . . . . . . . . . Boniva . . . . . . . . . . . . . . . . . . . . . . Botox . . . . . . . . . . . . . . . . . . . . . . . Caduet . . . . . . . . . . . . . . . . . . . . . . Celebrex . . . . . . . . . . . . . . . . . . . . . Cialis . . . . . . . . . . . . . . . . . . . . . . . Clarinex . . . . . . . . . . . . . . . . . . . . . Coreg . . . . . . . . . . . . . . . . . . . . . . . Crestor . . . . . . . . . . . . . . . . . . . . . . Cymbalta . . . . . . . . . . . . . . . . . . . . Detrol/Detrol LA . . . . . . . . . . . . . . . Diflucan . . . . . . . . . . . . . . . . . . . . . Diovan/Diovan HCT . . . . . . . . . . . . Ditropan XL . . . . . . . . . . . . . . . . . . Effexor/Effexor XR . . . . . . . . . . . . . Elidel . . . . . . . . . . . . . . . . . . . . . . . Enablex . . . . . . . . . . . . . . . . . . . . . Flomax . . . . . . . . . . . . . . . . . . . . . . Flonase . . . . . . . . . . . . . . . . . . . . . Flovent . . . . . . . . . . . . . . . . . . . . . . Fosamax . . . . . . . . . . . . . . . . . . . . Glucophage/Glucophage XR . . . . . Glucovance . . . . . . . . . . . . . . . . . . Imitrex . . . . . . . . . . . . . . . . . . . . . . Lamisil . . . . . . . . . . . . . . . . . . . . . . Lipitor . . . . . . . . . . . . . . . . . . . . . . . Levitra . . . . . . . . . . . . . . . . . . . . . . 108-0 1 2 3 4 5 6 7 8 9 0 X Y 109-0 1 2 3 4 5 6 7 8 9 0 X Y 110-0 1 2 3 4 5 6 7 8 9 0 X Y PRESCRIPTION DRUGS (Continued) You Personally: Used in last 12 months Nasacort AQ . . . . . . . . . . . . . . . . . Nasonex . . . . . . . . . . . . . . . . . . . . . Neulasta . . . . . . . . . . . . . . . . . . . . . Nexium . . . . . . . . . . . . . . . . . . . . . . Norvasc . . . . . . . . . . . . . . . . . . . . . Ortho Tri-cyclen . . . . . . . . . . . . . . . Paxil/Paxil CR . . . . . . . . . . . . . . . . Plavix . . . . . . . . . . . . . . . . . . . . . . . Pravachol . . . . . . . . . . . . . . . . . . . . Prempro . . . . . . . . . . . . . . . . . . . . . Prevacid . . . . . . . . . . . . . . . . . . . . . Protonix . . . . . . . . . . . . . . . . . . . . . Prozac . . . . . . . . . . . . . . . . . . . . . . Pulmicort . . . . . . . . . . . . . . . . . . . . Relpax . . . . . . . . . . . . . . . . . . . . . . Requip . . . . . . . . . . . . . . . . . . . . . . Restasis . . . . . . . . . . . . . . . . . . . . . Rhinocort . . . . . . . . . . . . . . . . . . . . Rozerem . . . . . . . . . . . . . . . . . . . . Seroquel . . . . . . . . . . . . . . . . . . . . . Singulair . . . . . . . . . . . . . . . . . . . . . Topamax . . . . . . . . . . . . . . . . . . . . . Valtrex . . . . . . . . . . . . . . . . . . . . . . Vesicare . . . . . . . . . . . . . . . . . . . . . Page 16 PRESCRIPTION DRUGS (Continued) Number of prescriptions filled for yourself in the last 30 days 15E-0 111-0 1 2 3 4 5 Write in number On the average, how much do you spend out of pocket per month on your prescription medication(s)? $ 15F-0 6 7 8 9 0 X Y Write in amount 112-0 1 2 3 4 5 In the last 12 months, where did you fill a prescription? 15H-0 Drug Store/Pharmacy . . . . . . . . . . Supermarket . . . . . . . . . . . . . . . . . Discount/Department Store . . . . . . Mail order . . . . . . . . . . . . . . . . . . . . Internet/Online . . . . . . . . . . . . . . . . Other . . . . . . . . . . . . . . . . . . . . . . . 1 2 3 4 5 6 6 7 8 9 0 X Y 15T-0 Viagra . . . . . . . . . . . . . . . . . . . . . . . Vytorin . . . . . . . . . . . . . . . . . . . . . . Wellbutrin . . . . . . . . . . . . . . . . . . . . Zelnorm . . . . . . . . . . . . . . . . . . . . . Zetia . . . . . . . . . . . . . . . . . . . . . . . . Zocor . . . . . . . . . . . . . . . . . . . . . . . Zoloft . . . . . . . . . . . . . . . . . . . . . . . Zyrtec . . . . . . . . . . . . . . . . . . . . . . . 1 2 3 4 5 6 7 8 15S-0 Lunesta . . . . . . . . . . . . . . . . . . . . . 1 Lyrica . . . . . . . . . . . . . . . . . . . . . . . 2 HEALTH ATTITUDES Please indicate how much you AGREE or DISAGREE with each of the following statements by checking the box that comes closest to how you feel. Agree Strongly Somewhat Agree Somewhat Disagree Disagree Strongly 1 2 3 4 01 02 03 04 05 6. I take my prescription medicines exactly as prescribed . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7. I’m often first to try the most advanced medicines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8. I prefer popular brand-name drugs, even if they cost more . . . . . . . . . . . . . . . . . . . . . . . 9. I rely on my physician to recommend drug brands . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10. In general, newer drug brands work better than older brands . . . . . . . . . . . . . . . . . . . . . 06 07 08 09 10 11. If a drug brand works, I stick with it . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12. To save money, I would buy prescription drugs from countries other than the United States. 13. Before I begin taking any drug, I look for as much information about it as possible. . . . . . . 14. I am willing to take prescription drugs even if my insurance company doesn’t cover them. . 15. Over the counter medications are safer than prescription drugs. . . . . . . . . . . . . . . . . . . . . . 11 12 13 14 15 16. I only go to the doctor when I’m very ill. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17. Sometimes I skip a dose of my prescription drugs because I worry about the side effects. . 18. I take medicine as soon as I don’t feel well. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19. Medication has improved the quality of my life. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20. I follow a regular exercise routine. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 17 18 19 20 21. My medical conditions limit my lifestyle somewhat. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22. I am always looking for new ways to live a healthier life. . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 22 15C 1. I go to the doctor regularly for check-ups . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2. I prefer alternative medicine to traditional medical practices . . . . . . . . . . . . . . . . . . . . . . 3. Generic medications are as effective as brand-name prescription drugs . . . . . . . . . . . . . 4. In general, I feel I eat right . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5. In general, I think herbal supplements are effective. . . . . . . . . . . . . . . . . . . . . . . . . . . . TOBACCO/CIGARETTES/SMOKING CESSATION Page 17 PIPE TOBACCO You Personally: Smoked Pipesful/ in last 6 last 7 months days 117 TOTAL: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . CIGARETTE ROLLING PAPERS CHEWING AND SMOKELESS TOBACCO 00 01 02 999 You Personally: Bought Times/ in last 6 last 30 months days 119 TOTAL: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . TYPES: Loose Leaf . . . . . . . . . . . . . . . . . . . . . . . . . . Moist Smokeless/Snuff . . . . . . . . . . . . . . . . . Pouch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . BRANDS: Cope . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Copenhagen . . . . . . . . . . . . . . . . . . . . . . . . . Grizzly . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Kodiak . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Skoal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Skoal Bandits . . . . . . . . . . . . . . . . . . . . . . . . Timber Wolf . . . . . . . . . . . . . . . . . . . . . . . . . . 00 01 02 03 04 05 06 07 08 OTHER (Write In) LIGHTERS 09 10 999 You Personally: Used Number/ in last 6 last 6 months months 120 TOTAL: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . TYPES: Disposable . . . . . . . . . . . . . . . . . . . . . . . . . . . Non-disposable . . . . . . . . . . . . . . . . . . . . . . . BRANDS: Bic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Cricket . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Zippo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . OTHER (Write In) CIGARS SMOKING CESSATION 00 01 02 03 04 05 999 You Personally: Smoked Number/ in last 6 last 7 months days 113 TOTAL: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . BRANDS: Davidoff . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Don Diego . . . . . . . . . . . . . . . . . . . . . . . . . . . Dutch Masters . . . . . . . . . . . . . . . . . . . . . . . . Garcia y Vega . . . . . . . . . . . . . . . . . . . . . . . . Macanudo . . . . . . . . . . . . . . . . . . . . . . . . . . . Partagás . . . . . . . . . . . . . . . . . . . . . . . . . . . . Punch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Swisher Sweets . . . . . . . . . . . . . . . . . . . . . . . Te-Amo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . OTHER (Write In) 115 TOTAL: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 118 OTHER (Write In) 104 00 You Personally: Used Packets/ in last 6 last 7 months days TOTAL: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . BRANDS: EZ Wider . . . . . . . . . . . . . . . . . . . . . . . . . . . Zig Zag . . . . . . . . . . . . . . . . . . . . . . . . . . . . You Personally: Smoked Packs/ CIGARETTES in last 12 last 7 months days 00 01 02 03 04 05 06 07 08 09 999 Which, if any, of the following aids have you used to stop smoking in the last 12 months? 114-0 BRANDS: Chantix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Commit Lozenge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Nicorette gum . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Nicoderm CQ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Nicotrol . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Smoke Away . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Wellbutrin XL . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Zyban . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 “Cold Turkey” method . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 BRANDS: Basic 100’s or 85’s Regular . . . . . . . . . . . . . . . Basic 100’s or 85’s Lights . . . . . . . . . . . . . . . . Basic 100’s or 85’s Menthol . . . . . . . . . . . . . . . Benson & Hedges: Gold, Regular . . . . . . . . . . Benson & Hedges: Green, Menthol . . . . . . . . . Benson & Hedges: Lights, Gold . . . . . . . . . . . Benson & Hedges: Lights, Green . . . . . . . . . . Benson & Hedges: Deluxe Ultra Lights Regular . . . . . . . . . . . . . . . . . . . . . . . . . . . . Benson & Hedges: Deluxe Ultra Lights Menthol . . . . . . . . . . . . . . . . . . . . . . . . . . . . Cambridge Lights: Kings . . . . . . . . . . . . . . . . . Cambridge Lights: 100’s . . . . . . . . . . . . . . . . . Camel: Non-filter . . . . . . . . . . . . . . . . . . . . . . . Camel: Filter Regular or 100’s . . . . . . . . . . . . . Camel Lights or Ultra Lights: Kings or 100’s . . Camel: Special Lights . . . . . . . . . . . . . . . . . . . Camel: Turkish Gold . . . . . . . . . . . . . . . . . . . . Camel: Wides . . . . . . . . . . . . . . . . . . . . . . . . . Capri Lights . . . . . . . . . . . . . . . . . . . . . . . . . . Carlton Kings or 100’s Regular . . . . . . . . . . . . Doral: 85’s or 100’s Regular . . . . . . . . . . . . . . Doral: 85’s or 100’s Menthol . . . . . . . . . . . . . . Doral Lights: 85’s or 100’s Regular . . . . . . . . . Doral Lights: 85’s or 100’s Menthol . . . . . . . . . Doral Ultra Lights: 85’s or 100’s . . . . . . . . . . . . GPC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Kent: Kings or 100’s Regular . . . . . . . . . . . . . . Kool: Filter, Kings or 100’s . . . . . . . . . . . . . . . . Kool Lights: Kings or 100’s . . . . . . . . . . . . . . . Kool Milds: Kings or 100’s . . . . . . . . . . . . . . . . Marlboro Menthol . . . . . . . . . . . . . . . . . . . . . . Marlboro: Kings Red . . . . . . . . . . . . . . . . . . . . Marlboro Lights: Kings . . . . . . . . . . . . . . . . . . . Marlboro Lights: 100’s . . . . . . . . . . . . . . . . . . . Marlboro: 100’s . . . . . . . . . . . . . . . . . . . . . . . . Marlboro Medium Kings or 100’s . . . . . . . . . . . Merit Lights: Kings or 100’s . . . . . . . . . . . . . . . Merit Ultra Lights: Menthol . . . . . . . . . . . . . . . Merit Ultra Lights: Kings or 100’s Regular . . . . Misty Slims Regular . . . . . . . . . . . . . . . . . . . . Misty Slims Menthol . . . . . . . . . . . . . . . . . . . . Newport: Kings or 100’s . . . . . . . . . . . . . . . . . Newport Lights: Kings or 100’s . . . . . . . . . . . . Pall Mall . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Parliament Lights: Kings or 100’s . . . . . . . . . . Salem: Kings . . . . . . . . . . . . . . . . . . . . . . . . . . Salem: 100’s . . . . . . . . . . . . . . . . . . . . . . . . . . Salem Lights: Kings . . . . . . . . . . . . . . . . . . . . . Salem Lights: 100’s. . . . . . . . . . . . . . . . . . . . . Salem Slim Lights: 100’s . . . . . . . . . . . . . . . . . Salem Ultra Lights: Kings or 100’s . . . . . . . . . Virginia Slims: Regular . . . . . . . . . . . . . . . . . . Virginia Slims: Menthol . . . . . . . . . . . . . . . . . . Virginia Slims Lights 120’s . . . . . . . . . . . . . . . . Virginia Slims Lights: Regular . . . . . . . . . . . . . Virginia Slims Lights: Menthol . . . . . . . . . . . . . Virginia Slims Ultralights: Regular . . . . . . . . . . Winston: Kings Red . . . . . . . . . . . . . . . . . . . . . Winston: 100’s Regular . . . . . . . . . . . . . . . . . . Winston: Select . . . . . . . . . . . . . . . . . . . . . . . . Winston Lights: Kings . . . . . . . . . . . . . . . . . . . Winston Lights: 100’s . . . . . . . . . . . . . . . . . . . . Winston Ultra Lights: Kings or 100’s . . . . . . . . Generic (No Label) . . . . . . . . . . . . . . . . . . . . . ______________________________________ OTHER (Write In) 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 999 ARTIFICIAL SWEETENERS AND GUM/SNACKS You Personally: Bought/ Packages/ MINTS last 7 last 6 months days 121 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Sugarless . . . . . . . . . . . . . . Regular . . . . . . . . . . . . . . . . BRANDS: Altoids . . . . . . . . . . . . . . . . . Breath Savers . . . . . . . . . . . Certs . . . . . . . . . . . . . . . . . . Doublemint Twins . . . . . . . . Eclipse Mints . . . . . . . . . . . . Ice Breakers . . . . . . . . . . . . Life Savers . . . . . . . . . . . . . . Mentos Mint . . . . . . . . . . . . . Tic Tac Mint . . . . . . . . . . . . . OTHER (Write In) NUTRITION/ ENERGY BARS You Personally: BoughtContainers/ NUTS in last 6 last 30 months days You Personally: ARTIFICIAL Used in Times/ SWEETENERS last 7 last 6 months days 125 122 00 TOTAL: . . . . . . . . . . . . . . . . . 00 TOTAL: . . . . . . . . . . . . . . . . . 00 01 02 TYPES: Tablets . . . . . . . . . . . . . . . . . Packets . . . . . . . . . . . . . . . . Loose Powder . . . . . . . . . . . 01 02 03 TYPES: Dry-roasted . . . . . . . . . . . . . Honey Roasted . . . . . . . . . . Regular . . . . . . . . . . . . . . . . 01 02 03 BRANDS: Equal . . . . . . . . . . . . . . . . . . NatraTaste . . . . . . . . . . . . . . NutraSweet . . . . . . . . . . . . . Splenda . . . . . . . . . . . . . . . . Sugar Twin . . . . . . . . . . . . . . 04 05 06 07 08 FORMS: Salted . . . . . . . . . . . . . . . . . Unsalted . . . . . . . . . . . . . . . 04 05 . . 09 999 03 04 05 06 07 08 Sweet ’n Low . . . . . . . . . . 09 10 OTHER (Write In) 11 999 You Personally: Chewed Sticks/ CHEWING GUM in last 6 pieces last months 7 days You Personally: Used in Bars/ last 6 last 30 months days 123 TOTAL: . . . . . . . . . . . . . . . . . 15V TOTAL: . . . . . . . . . . . . . . . . . 00 BRANDS: Atkins Advantage . . . . . . . . Balance Bar . . . . . . . . . . . . . Balance Gold . . . . . . . . . . . . Clif Bar . . . . . . . . . . . . . . . . Eas AdvantEdge Bar . . . . . . 01 02 03 04 05 Ensure Bar . . . . . . . . . . . . . Glucerna Bar . . . . . . . . . . . . Harvest Bar . . . . . . . . . . . . . Kashi Golean Bar . . . . . . . Luna Bar . . . . . . . . . . . . . . . 06 07 08 09 10 Met Rx Bar . . . . . . . . . . . . . PowerBar . . . . . . . . . . . . . . . Pria Bar . . . . . . . . . . . . . . . . Pure Protein . . . . . . . . . . . . Slim Fast Bar . . . . . . . . . . . . 11 12 13 14 15 Snickers Marathon . . . . . . . SoyJoy Bar . . . . . . . . . . . . Zone Perfect Bar . . . . . . . . . 16 17 18 999 OTHER (Write In) Page 18 BRANDS: Altoids Gum . . . . . . . . . . . . . Bazooka . . . . . . . . . . . . . . . Big League Chew . . . . . . . . Bubble Yum Sugarless . . . . Other Bubble Yum . . . . . . . . Bubblicious . . . . . . . . . . . . . Chiclets . . . . . . . . . . . . . . . . Cinn*A*Burst . . . . . . . . . . . . Clorets (Squares) . . . . . . . . Dentyne Cinnamon . . . . . . . Dentyne Fire . . . . . . . . . . . . Dentyne Ice . . . . . . . . . . . . . Dubble Bubble . . . . . . . . . . . 5 Gum . . . . . . . . . . . . . . . . . Freshen-Up . . . . . . . . . . . . . Fruit Stripe Gum . . . . . . . . . Hubba Bubba Bubble Tape . Hubba Bubba Max . . . . . . . . Ice Breakers . . . . . . . . . . . . Skittles Bubble Gum . . . . . . Stride . . . . . . . . . . . . . . . . . . Trident Bubble Gum . . . . . . . Trident Sugarless . . . . . . . . Trident White . . . . . . . . . . . . Wrigley’s Big Red . . . . . . . . Wrigley’s Doublemint . . . . . . Wrigley’s Eclipse . . . . . . . . . Wrigley’s Extra Bubble Gum Wrigley’s Extra . . . . . . . . . . . Wrigley’s Freedent . . . . . . . . Wrigley’s Juicy Fruit . . . . . . . Wrigley’s Orbit . . . . . . . . . . . Wrigley’s Orbit White . . . . . . Wrigley’s Spearmint . . . . . . Wrigley’s Winterfresh . . . . . . 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 999 OTHER (Write In) You Personally: Bought/ Rolls/ HARD ROLL CANDY last 7 last 6 months days 124 TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Charms . . . . . . . . . . . . . . . . Jolly Rancher . . . . . . . . . . . Life Savers . . . . . . . . . . . . . . Life Savers Creme Savers . . Mentos Mixed Fruit . . . . . . . Sweet ’n Low Sugar Free . . Werther’s Original . . . . . . . . OTHER (Write In) 00 01 02 03 04 05 06 07 999 KINDS: Almonds (Smoked) . . . . . . . Almonds (Other Types) . . . . Beer Nuts . . . . . . . . . . . . . . Cashews . . . . . . . . . . . . . . . Hazelnuts . . . . . . . . . . . . . . Macadamia . . . . . . . . . . . . . Mixed Nuts . . . . . . . . . . . . . Peanuts . . . . . . . . . . . . . . . . Pecans . . . . . . . . . . . . . . . . Pistachios . . . . . . . . . . . . . . Sunflower Seeds . . . . . . . . . Walnuts . . . . . . . . . . . . . . . . 06 07 08 09 10 BRANDS: Blue Diamond . . . . . . . . . . . David . . . . . . . . . . . . . . . . . . Diamond . . . . . . . . . . . . . . . Dole . . . . . . . . . . . . . . . . . . . Emerald . . . . . . . . . . . . . . . . Fisher . . . . . . . . . . . . . . . . . Mauna Loa . . . . . . . . . . . . . Planters . . . . . . . . . . . . . . . . 18 19 20 21 22 OTHER (Write In) 11 12 13 14 15 16 17 23 24 25 999 You Personally: Bought Boxes/ SNACK MIXES in last 6 last 30 months days 126 TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Cheerios Snack Mix . . . . . . Cheez-it Party Mix . . . . . . . . Chex Mix . . . . . . . . . . . . . . . Gardetto’s . . . . . . . . . . . . . . Planters Trail Mix . . . . . . . . . Ritz Snack Mix . . . . . . . . . . . Rold Gold Snack Mix . . . . . . 00 01 02 03 04 05 06 07 999 OTHER (Write In) You Personally: BOXED Bought Boxes/ CHOCOLATES in last 6 last 30 months days 127 TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Cadbury Milk Tray . . . . . . . . Fannie May . . . . . . . . . . . . . Ferrero Rocher . . . . . . . . . . Ghirardelli . . . . . . . . . . . . . . Godiva . . . . . . . . . . . . . . . . . Hershey’s Pot O’ Gold . . . . . Lindt . . . . . . . . . . . . . . . . . . Merci . . . . . . . . . . . . . . . . . . Perugina . . . . . . . . . . . . . . . Russell Stover . . . . . . . . . . . See’s . . . . . . . . . . . . . . . . . . Whitman’s . . . . . . . . . . . . . . OTHER (Write In) 00 01 02 03 04 05 How purchased: 128-0 Bought as gift . . . . . . . . . . . 1 Bought for self . . . . . . . . . . . 2 06 07 08 09 10 11 12 999 CANDY Page 19 You Personally: INDIVIDUAL REGULAR Individual SIZE CANDY bars, boxes, Bought bags bought last 6 last 7 months days You Personally: INDIVIDUAL REGULAR Individual SIZE CANDY bars, boxes, (Continued) Bought bags bought last 6 last 7 months days 129 TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Airheads . . . . . . . . . . . . . . . Almond Joy . . . . . . . . . . . . . Baby Ruth . . . . . . . . . . . . . . Bit-O-Honey . . . . . . . . . . . . . Brach’s Peanut Clusters . . . Butterfinger . . . . . . . . . . . . . Cadbury Roast Almond . . . . Cadbury Caramello . . . . . . . Cadbury Creme Egg . . . . . . Cadbury Milk Chocolate . . . Other Cadbury . . . . . . . . . . . Charleston Chew . . . . . . . . . Chunky . . . . . . . . . . . . . . . . Clark . . . . . . . . . . . . . . . . . . Dove Chocolate . . . . . . . . . . 5th Avenue . . . . . . . . . . . . . Ghirardelli . . . . . . . . . . . . . . Goobers . . . . . . . . . . . . . . . Good & Plenty . . . . . . . . . . . Green & Black’s . . . . . . . . . . Heath . . . . . . . . . . . . . . . . . . Hershey’s-Almond . . . . . . . . Hershey’s Cacao Reserve . . Hershey’s Golden Almond . . Hershey’s Kisses (Single serving pack) . . . . . . . . . . Hershey’s Kisses with Almonds . . . . . . . . . . . . . . Hershey’s Milk Chocolate . . Hershey’s Special Dark . . . . Hershey’s Symphony . . . . . . Junior Mints . . . . . . . . . . . . . Kit Kat . . . . . . . . . . . . . . . . . Life Savers Gummies . . . . . M & M’s Almond . . . . . . . . . M & M’s Crispy . . . . . . . . . . M & M’s Dark Chocolate . . . M & M’s Dark Chocolate Peanut . . . . . . . . . . . . . . . M & M’s Mega . . . . . . . . . . . M & M’s Mini’s . . . . . . . . . . . M & M’s Mint . . . . . . . . . . . . M & M’s Peanut . . . . . . . . . . M & M’s Peanut Butter . . . . . Milk Chocolate M & M’s . . . . Milk Duds . . . . . . . . . . . . . . Milky Way . . . . . . . . . . . . . . Milky Way Midnight . . . . . . . Mounds . . . . . . . . . . . . . . . . Mr. Goodbar . . . . . . . . . . . . Nerds . . . . . . . . . . . . . . . . . . Nestlé Crunch . . . . . . . . . . . Nestlé Milk Chocolate . . . . . Now and Later . . . . . . . . . . . 100 Grand . . . . . . . . . . . . . . PayDay . . . . . . . . . . . . . . . . Push Pop . . . . . . . . . . . . . . . Raisinets . . . . . . . . . . . . . . . Reese’s Peanut Butter Cup . Reese’s Pieces . . . . . . . . . . ReeseSticks . . . . . . . . . . . . Reese’s White Choc. PB Cup Riesen Chocolate Chew . . . Rolo . . . . . . . . . . . . . . . . . . . Russell Stover . . . . . . . . . . . Skittles . . . . . . . . . . . . . . . . . Skor . . . . . . . . . . . . . . . . . . . Snickers . . . . . . . . . . . . . . . . Continued in next Column 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 Snickers Cruncher . . . . . . . . Sno-Caps . . . . . . . . . . . . . . Spree . . . . . . . . . . . . . . . . . . Starburst Fruit Chews . . . . . Sugar Babies . . . . . . . . . . . . Sugar Daddy . . . . . . . . . . . . Sweetarts . . . . . . . . . . . . . . Take 5 . . . . . . . . . . . . . . . . . 3 Musketeers . . . . . . . . . . . . Tootsie Rolls . . . . . . . . . . . . Twix . . . . . . . . . . . . . . . . . . . Twizzlers . . . . . . . . . . . . . . . Twizzlers Pull & Peel . . . . . . Whatchamacallit . . . . . . . . . Whoppers . . . . . . . . . . . . . . York Peppermint Pattie . . . . Zero . . . . . . . . . . . . . . . . . . . OTHER (Write In) 16 17 18 PACKAGES OF 19 MINIATURE CANDY 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 130 71 72 73 74 75 76 77 78 79 80 81 82 999 You Personally: Bought Packages last 6 last 30 months days TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Almond Joy . . . . . . . . . . . . . Andes Candies . . . . . . . . . . Baby Ruth . . . . . . . . . . . . . . Brach’s Candy Corn . . . . . . . Butterfinger . . . . . . . . . . . . . Dove Promises Chocolate . . Fifth Avenue . . . . . . . . . . . . Hershey’s-Almond . . . . . . . . Hershey’s Kisses . . . . . . . . . Hershey’s Kisses with Almonds . . . . . . . . . . . . . . Hershey’s Krackel . . . . . . . . Hershey’s Milk Chocolate . . Hershey’s Miniatures . . . . . . Hershey’s Nuggets . . . . . . . Junior Mints Juniors . . . . . . Kraft Caramels . . . . . . . . . . M & M’s Almond . . . . . . . . . M & M’s Crispy . . . . . . . . . . M & M’s Peanut . . . . . . . . . . Milk Chocolate M & M’s . . . . Milk Duds . . . . . . . . . . . . . . Milky Way . . . . . . . . . . . . . . Mounds . . . . . . . . . . . . . . . . Mr. Goodbar . . . . . . . . . . . . Nestlé Crunch . . . . . . . . . . . Nestlé Treasures . . . . . . . . . Raisinets . . . . . . . . . . . . . . . Reese’s Peanut Butter Cup . Reese’s Pieces . . . . . . . . . . Rolo . . . . . . . . . . . . . . . . . . . Skittles . . . . . . . . . . . . . . . . . Snickers . . . . . . . . . . . . . . . . Starburst Fruit Chews . . . . . Starburst Jellybeans . . . . . . 3 Musketeers . . . . . . . . . . . . Tootsie Rolls . . . . . . . . . . . . Twix . . . . . . . . . . . . . . . . . . . Twizzlers . . . . . . . . . . . . . . . Whoppers . . . . . . . . . . . . . . York Peppermint Pattie . . . . OTHER (Write In) 66 67 68 69 70 You Personally: INDIVIDUAL KING Individual SIZE CANDY Bought bars bought last 6 last 7 months days 131 TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Cadbury Almond King Size . Cadbury Caramello King Size . . . . . . . . . . . . . Cadbury Dairy Milk King Size . . . . . . . . . . . . . Cadbury Fruit and Nut King Size . . . . . . . . . . . . . Chunky Original King Size . Hershey’s Milk Chocolate King Size . . . . . . . . . . . . . Hershey’s Milk Chocolate with Almonds King Size . . . . . . Hershey’s Special Dark Chocolate King Size . . . . Mr. Goodbar King Size . . . . Nestlé Crunch King Size . . . Other Nestlé . . . . . . . . . . . . 00 01 02 03 04 05 06 07 08 09 10 11 999 OTHER (Write In) You Personally: PREPACKAGED Bought Bags/Boxes LOOSE CANDY last 7 last 6 months days 00 132 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 999 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Plain Chocolate . . . . . . . . . . Chewy Candy . . . . . . . . . . . Chocolate Covered . . . . . . . Mints . . . . . . . . . . . . . . . . . . Hard Candy . . . . . . . . . . . . . Jellied Candy . . . . . . . . . . . Marshmallows . . . . . . . . . . . Other . . . . . . . . . . . . . . . . . . BRANDS: After Eight . . . . . . . . . . . . . . Brach’s Candy Corn . . . . . . Brach’s Jelly Beans . . . . . . . Brach’s Pick-A-Mix . . . . . . . Cadbury Mini Eggs . . . . . . . Hershey’s Hugs . . . . . . . . . . Hershey’s Kisses . . . . . . . . . Hershey’s Kisses w/Almonds Jelly Belly beans . . . . . . . . . Jolly Rancher Fruit Chews . Jolly Rancher Gummies . . . Jolly Rancher Hard Candy . Kraft Caramels . . . . . . . . . . Life Savers . . . . . . . . . . . . . . Life Savers Gummies . . . . . Milk Duds . . . . . . . . . . . . . . M & M’s Crispy . . . . . . . . . . M & M’s Peanuts . . . . . . . . . M & M’s Peanut Butter . . . . . Milk Chocolate M & M’s . . . . Raisinets . . . . . . . . . . . . . . . Reese’s Pieces . . . . . . . . . . Riesen Chocolate Chew . . . Skittles . . . . . . . . . . . . . . . . . Sour Patch Kids . . . . . . . . . . Starburst Fruit Chews . . . . . Starburst Jellybeans . . . . . . Swedish Fish . . . . . . . . . . . . Twizzlers . . . . . . . . . . . . . . . Werther’s Original . . . . . . . . Whoppers . . . . . . . . . . . . . . OTHER (Write In) 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 999 BEVERAGES Page 20 You Personally: Drank in Drinks or DIET COLA DRINKS last 6 glasses/ months last 7 days You Personally: OTHER DIET SOFT Drank Drinks or DRINKS, NOT COLAS in last 6 glasses/ months last 7 days 133 TOTAL: . . . . . . . . . . . . . . . . . KINDS: Plastic Bottles . . . . . . . . . . . Glass Bottles . . . . . . . . . . . . Cans . . . . . . . . . . . . . . . . . . BRANDS: Caffeine Free Diet Coke . . . Coca-Cola Zero . . . . . . . . . . Diet Black Cherry Vanilla Coke . . . . . . . . . . . . . . . . Diet Cherry Coke . . . . . . . . . Diet Coke . . . . . . . . . . . . . . . Diet Coke w/Lime . . . . . . . . Diet Coke Plus . . . . . . . . . . . Diet Rite Cola . . . . . . . . . . . Caffeine Free Diet Pepsi . . . Diet Pepsi . . . . . . . . . . . . . . Diet Pepsi Lime . . . . . . . . . . Jazz by Diet Pepsi . . . . . . . . Pepsi One . . . . . . . . . . . . . . Store’s Own Brand . . . . . . . 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 999 You Personally: REGULAR COLA Drank in Drinks or DRINKS, NOT DIET last 6 glasses/ months last 7 days 134 OTHER (Write In) 00 01 02 03 04 05 06 07 08 09 10 11 12 13 999 You Personally: SPORTS DRINKS/ Drank in Drinks/ THIRST QUENCHERS last 6 last 30 months days 135 TOTAL: . . . . . . . . . . . . . . . . . BRANDS: All Sport . . . . . . . . . . . . . . . . Capri Sun Sport . . . . . . . . . Gatorade . . . . . . . . . . . . . . . Gatorade Endurance . . . . . . Gatorade Frost . . . . . . . . . . Powerade . . . . . . . . . . . . . . 00 01 02 03 04 05 06 999 OTHER (Write In) You Personally: READY TO DRINK Drank in Drinks or ICED TEA last 6 glasses/ months last 7 days 136 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Flavored . . . . . . . . . . . . . . . Unflavored . . . . . . . . . . . . . . BRANDS: Arizona . . . . . . . . . . . . . . . . Cool from Nestea . . . . . . . . Crystal Light . . . . . . . . . . . . Enviga . . . . . . . . . . . . . . . . . Lipton Brisk . . . . . . . . . . . . . Lipton’s Iced Tea . . . . . . . . . Nestea . . . . . . . . . . . . . . . . Snapple . . . . . . . . . . . . . . . . OTHER (Write In) 00 01 02 TOTAL: . . . . . . . . . . . . . . . . . 00 TOTAL: . . . . . . . . . . . . . . . . . KINDS: Plastic Bottles . . . . . . . . . . . Glass Bottles . . . . . . . . . . . . Cans . . . . . . . . . . . . . . . . . . 01 02 03 BRANDS: Diet A & W Root Beer . . . . . Diet Barq’s Root Beer . . . . . Canada Dry Diet Ginger Ale Diet Dr Pepper . . . . . . . . . . . Fresca . . . . . . . . . . . . . . . . . KINDS: Plastic Bottles . . . . . . . . . . . Glass Bottles . . . . . . . . . . . . Cans . . . . . . . . . . . . . . . . . . 04 05 06 07 08 Diet Mountain Dew . . . . . . . Diet Mug Root Beer . . . . . . . Diet Schweppes . . . . . . . . . Diet 7 Up . . . . . . . . . . . . . . . Diet Cherry 7 Up . . . . . . . . . 09 10 11 12 13 Diet Sierra Mist . . . . . . . . . . Diet Sprite . . . . . . . . . . . . . . Diet Squirt . . . . . . . . . . . . . . Diet Sunkist Orange . . . . . . 14 15 16 17 999 OTHER (Write In) You Personally: BOTTLED WATER & Drank Drinks or SELTZER in last 6 glasses/ months last 7 days 138 TOTAL: . . . . . . . . . . . . . . . . . 00 TYPES: Flavored . . . . . . . . . . . . . . . Non-Flavored . . . . . . . . . . . . 01 02 KINDS: Sparkling . . . . . . . . . . . . . . . Non-Sparkling . . . . . . . . . . . 03 04 FORMS: Sweetened . . . . . . . . . . . . . Unsweetened . . . . . . . . . . . 05 06 BRANDS: Aquafina . . . . . . . . . . . . . . . Arrowhead . . . . . . . . . . . . . . Calistoga . . . . . . . . . . . . . . . Canada Dry Seltzer . . . . . . . Clearly Canadian . . . . . . . . . Crystal Geyser . . . . . . . . . . Crystal Springs . . . . . . . . . . Dasani . . . . . . . . . . . . . . . . . Deer Park . . . . . . . . . . . . . . Deja Blue . . . . . . . . . . . . . . . Evian . . . . . . . . . . . . . . . . . . Fiji . . . . . . . . . . . . . . . . . . . . FlavorSplash . . . . . . . . . . . . Fruit2O . . . . . . . . . . . . . . . . . Ice Mountain . . . . . . . . . . . . Mountain Valley . . . . . . . . . . Natural Mineral Water . . . . . Ozarka . . . . . . . . . . . . . . . . . Perrier . . . . . . . . . . . . . . . . . Poland Spring . . . . . . . . . . . Propel . . . . . . . . . . . . . . . . . S.Pellegrino . . . . . . . . . . . . . Schweppes Seltzer . . . . . . . Sparkletts . . . . . . . . . . . . . . Spring! . . . . . . . . . . . . . . . . . Vintage Seltzer . . . . . . . . . . Vitamin Water (Glaceau) . . . Zephyrhills . . . . . . . . . . . . . . OTHER (Write In) 140 137 00 OTHER (Write In) TOTAL: . . . . . . . . . . . . . . . . . KINDS: Plastic Bottles . . . . . . . . . . . Glass Bottles . . . . . . . . . . . . Cans . . . . . . . . . . . . . . . . . . BRANDS: Black Cherry Vanilla Coke . . Caffeine Free Coca-Cola . . . Cherry Coke . . . . . . . . . . . . Coca-Cola Classic . . . . . . . . Coca-Cola C2 . . . . . . . . . . . Pepsi-Cola . . . . . . . . . . . . . . Caffeine Free Pepsi . . . . . . . Wild Cherry Pepsi . . . . . . . . RC Cola . . . . . . . . . . . . . . . . Store’s Own Brand . . . . . . . You Personally: OTHER REGULAR CARBONATED SOFT Drank in Drinks or last 6 glasses/ DRINKS (Not seltzer, colas or diet) months last 7 days 03 04 05 06 07 08 09 10 999 Do you receive home delivery of bottled water? Yes 1 139-0 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 999 00 01 02 03 BRANDS: A & W Root Beer . . . . . . . . . Barq’s Root Beer . . . . . . . . . Canada Dry Club Soda . . . . Canada Dry Ginger Ale . . . . Other Canada Dry . . . . . . . . 04 Crush-Orange . . . . . . . . . . . Dad’s Root Beer . . . . . . . . . Dr Pepper . . . . . . . . . . . . . . Cherry Vanilla Dr Pepper . . . Fanta . . . . . . . . . . . . . . . . . . 09 Faygo . . . . . . . . . . . . . . . . . . Hires Root Beer . . . . . . . . . . IBC Root Beer . . . . . . . . . . . Mello Yello . . . . . . . . . . . . . . Mountain Dew . . . . . . . . . . . 14 Mountain Dew Code Red . . Mountain Dew LiveWire . . . Mug Root Beer . . . . . . . . . . Pibb Xtra . . . . . . . . . . . . . . . Seagram’s Ginger Ale . . . . . 19 7 Up . . . . . . . . . . . . . . . . . . . Cherry 7 Up . . . . . . . . . . . . . 7 Up Plus . . . . . . . . . . . . . . . Schweppes Club Soda . . . . Schweppes Ginger Ale . . . . 24 Schweppes Tonic . . . . . . . . . Shasta . . . . . . . . . . . . . . . . . Sierra Mist . . . . . . . . . . . . . . Slice One . . . . . . . . . . . . . . . Sprite . . . . . . . . . . . . . . . . . . 29 Sprite Remix . . . . . . . . . . . . Squirt . . . . . . . . . . . . . . . . . . Sunkist . . . . . . . . . . . . . . . . Vault . . . . . . . . . . . . . . . . . . Vernors . . . . . . . . . . . . . . . . 34 05 06 07 08 10 11 12 13 15 16 17 18 20 21 22 23 25 26 27 28 30 31 32 33 Welch’s Grape Soda . . . . . . 35 36 37 38 39 999 OTHER (Write In) You Personally: Drank in Drinks/ ENERGY DRINKS last 6 last 30 months days 143 TOTAL: . . . . . . . . . . . . . . . . . 00 BRANDS: 180 Energy Drink . . . . . . . . AMP . . . . . . . . . . . . . . . . . . 5-hour Energy . . . . . . . . . . . Full Throttle . . . . . . . . . . . . . Gatorade Energy Drink . . . . 01 Hansen’s Energy . . . . . . . . . Monster . . . . . . . . . . . . . . . . Mountain Dew MDX . . . . . . Red Bull . . . . . . . . . . . . . . . . Rockstar . . . . . . . . . . . . . . . 06 SoBe Adrenaline Rush . . . . Tab Energy . . . . . . . . . . . . . 11 OTHER (Write In) 02 03 04 05 07 08 09 10 12 999 BEVERAGES Page 21 You Personally: REGULAR DOMESTIC Drank in Glasses/ BEER/ALE last 7 last 6 months days You Personally: IMPORTED Drank in Glasses/ BEER/ALE last 7 last 6 months days 142 144 TOTAL: . . . . . . . . . . . . . . . . . KINDS: Bottles . . . . . . . . . . . . . . . . . Cans . . . . . . . . . . . . . . . . . . Draft . . . . . . . . . . . . . . . . . . BRANDS: Anchor Steam . . . . . . . . . . . Blue Moon . . . . . . . . . . . . . . Budweiser . . . . . . . . . . . . . . Budweiser Select . . . . . . . . Bud Dry . . . . . . . . . . . . . . . . 00 01 02 03 04 05 06 07 08 Bud Ice . . . . . . . . . . . . . . . . Busch . . . . . . . . . . . . . . . . . Coors Extra Gold . . . . . . . . . Coors-Original . . . . . . . . . . Genesee Beer . . . . . . . . . . . 09 10 11 12 13 George Killian’s Irish Red . . Henry Weinhard’s . . . . . . . . Icehouse . . . . . . . . . . . . . . . Keystone . . . . . . . . . . . . . . . Leinenkugel’s . . . . . . . . . . . 14 15 16 17 18 Michelob . . . . . . . . . . . . . . . Michelob AmberBock . . . . . Michelob Golden Draft . . . . . Miller Genuine Draft . . . . . . Miller High Life . . . . . . . . . . . 19 20 21 22 23 Milwaukee’s Best . . . . . . . . . Natural Ice . . . . . . . . . . . . . . Old Milwaukee . . . . . . . . . . . Pabst Blue Ribbon . . . . . . . . Pete’s Wicked . . . . . . . . . . . 24 25 26 27 28 Red Dog . . . . . . . . . . . . . . . Red Hook . . . . . . . . . . . . . . Rolling Rock . . . . . . . . . . . . Samuel Adams . . . . . . . . . . Shiner Bock . . . . . . . . . . . . . 29 30 31 32 33 Sierra Nevada . . . . . . . . . . . Yuengling . . . . . . . . . . . . . . . 34 35 999 OTHER (Write In) You Personally: LOW CALORIE Drank in Glasses/ DOMESTIC BEER last 7 last 6 months days 04 05 06 07 08 Miller Lite . . . . . . . . . . . . . . . Milwaukee’s Best Light . . . . Natural Light . . . . . . . . . . . . Rolling Rock Green Light . . Sam Adams Light . . . . . . . . OTHER (Write In) 00 01 02 03 Michelob Golden Draft Light Michelob Light . . . . . . . . . . . Michelob Ultra . . . . . . . . . . . Miller Genuine Draft Light . . Miller High Life Light . . . . . . TOTAL: . . . . . . . . . . . . . . . . . KINDS: Bottles . . . . . . . . . . . . . . . . . Cans . . . . . . . . . . . . . . . . . . Draft . . . . . . . . . . . . . . . . . . TYPES: Lager (light color) . . . . . . . . Dark . . . . . . . . . . . . . . . . . . . BRANDS: Amstel Light . . . . . . . . . . . . Bass . . . . . . . . . . . . . . . . . . . Becks . . . . . . . . . . . . . . . . . . Becks Dark . . . . . . . . . . . . . Becks Light . . . . . . . . . . . . . 00 TOTAL: . . . . . . . . . . . . . . . . . 00 01 02 03 KINDS: Blush . . . . . . . . . . . . . . . . . . Red . . . . . . . . . . . . . . . . . . . Rosé . . . . . . . . . . . . . . . . . . White . . . . . . . . . . . . . . . . . . 01 02 03 04 BRANDS: Almaden . . . . . . . . . . . . . . . Arbor Mist . . . . . . . . . . . . . . Barefoot . . . . . . . . . . . . . . . . Beaulieu Vineyard (BV) . . . . Beringer . . . . . . . . . . . . . . . . 05 06 07 08 09 Blackstone . . . . . . . . . . . . . . Bogle . . . . . . . . . . . . . . . . . . Carlo Rossi . . . . . . . . . . . . . Chalone Vineyard . . . . . . . . Chateau Ste. Michelle . . . . . 10 11 12 13 14 04 05 06 07 08 09 10 Corona Extra . . . . . . . . . . . . Corona Light . . . . . . . . . . . . Dos Equis . . . . . . . . . . . . . . Fosters . . . . . . . . . . . . . . . . Grolsch . . . . . . . . . . . . . . . . 11 12 13 14 15 Guinness Draught . . . . . . . . Guinness Stout . . . . . . . . . . Harp . . . . . . . . . . . . . . . . . . Heineken . . . . . . . . . . . . . . . Heineken Dark . . . . . . . . . . 16 17 18 19 20 Charles Shaw . . . . . . . . . . . Clos Du Bois . . . . . . . . . . . . Columbia Crest . . . . . . . . . . Corbett Canyon . . . . . . . . . . Crane Lake . . . . . . . . . . . . . 15 16 17 18 19 Heineken Light . . . . . . . . . . Kirin . . . . . . . . . . . . . . . . . . . Labatt Blue . . . . . . . . . . . . . Labatt Blue Light . . . . . . . . . Molson Canadian . . . . . . . . 21 22 23 24 25 Fetzer . . . . . . . . . . . . . . . . . Forest Glen . . . . . . . . . . . . . Francis Coppola . . . . . . . . . Franzia . . . . . . . . . . . . . . . . Gallo . . . . . . . . . . . . . . . . . . 20 Molson Canadian Light . . . . Molson Golden . . . . . . . . . . Molson Ice . . . . . . . . . . . . . . Moosehead . . . . . . . . . . . . . Negra Modelo . . . . . . . . . . . 26 27 28 29 30 Gallo of Sonoma . . . . . . . . . Glen Ellen . . . . . . . . . . . . . . Inglenook . . . . . . . . . . . . . . . Kendall-Jackson . . . . . . . . . Livingston Cellars . . . . . . . . 25 26 27 28 29 Newcastle Brown . . . . . . . . . Pacifico . . . . . . . . . . . . . . . . Pilsner Urquell . . . . . . . . . . . Red Stripe . . . . . . . . . . . . . . St. Pauli Girl . . . . . . . . . . . . . 31 32 33 34 35 Stella Artois . . . . . . . . . . . . . Tecate . . . . . . . . . . . . . . . . . Tsingtao . . . . . . . . . . . . . . . . 36 37 38 999 Manischewitz . . . . . . . . . . . . Meridian . . . . . . . . . . . . . . . Mirassou . . . . . . . . . . . . . . . Mogen David . . . . . . . . . . . . Napa Ridge . . . . . . . . . . . . . 30 31 32 33 34 Paul Masson . . . . . . . . . . . . Redwood Creek . . . . . . . . . Robert Mondavi . . . . . . . . . . Rodney Strong . . . . . . . . . . Smoking Loon . . . . . . . . . . . 35 36 37 38 39 40 41 42 43 44 Wild Vines . . . . . . . . . . . . . . Woodbridge . . . . . . . . . . . . . 45 46 OTHER (Write In) 147 You Personally: LOW/NO Drank in Glasses/ ALCOHOL BEER last 7 last 6 months days 141 TOTAL: . . . . . . . . . . . . . . . . . KINDS: Bottles . . . . . . . . . . . . . . . . . Cans . . . . . . . . . . . . . . . . . . Draft . . . . . . . . . . . . . . . . . . BRANDS: Bud Ice Light . . . . . . . . . . . . Bud Light . . . . . . . . . . . . . . . Busch Light . . . . . . . . . . . . . Coors Light . . . . . . . . . . . . . Keystone Light . . . . . . . . . . . You Personally: DOMESTIC DINNER/ Drank in Drinks or TABLE WINES last 6 glasses/ months last 7 days 145 TOTAL: . . . . . . . . . . . . . . . . . KINDS: Bottles . . . . . . . . . . . . . . . . . Cans . . . . . . . . . . . . . . . . . . BRANDS: Coors NA . . . . . . . . . . . . . . . O’Doul’s . . . . . . . . . . . . . . . . O’Doul’s Amber . . . . . . . . . . Old Milwaukee NA . . . . . . . . Sharp’s . . . . . . . . . . . . . . . . 00 01 02 03 04 05 06 07 999 09 OTHER (Write In) 10 You Personally: 11 Drank in Glasses/ 12 MALT LIQUOR last 6 last 30 13 14 15 16 17 18 999 months days 149 TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Colt 45 . . . . . . . . . . . . . . . . . Mickey’s . . . . . . . . . . . . . . . . Olde English 800 . . . . . . . . . St. Ides . . . . . . . . . . . . . . . . OTHER (Write In) 00 01 02 03 04 999 Sterling Vineyards . . . . . . . . Stone Cellars . . . . . . . . . . . . Sutter Home . . . . . . . . . . . . Turning Leaf . . . . . . . . . . . . . Vendange . . . . . . . . . . . . . . 21 22 23 24 999 OTHER (Write In) You Personally: FLAVORED Drank in Drinks or ALCOHOLIC last 6 glasses/ BEVERAGES/COOLERS months last 30 days 148 TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Bacardi Silver . . . . . . . . . . . Bacardi Silver 03 . . . . . . . . . Bartles & Jaymes . . . . . . . . . Jack Daniel’s Country Cocktails . . . . . . . . . . . . . Mike’s Hard Iced Tea . . . . . . 00 01 02 03 04 05 Mike’s Hard Lemonade . . . . Seagram’s Cooler . . . . . . . . Smirnoff Ice . . . . . . . . . . . . . Smirnoff Ice Triple Black . . . Smirnoff Twisted V . . . . . . . . 06 07 08 09 10 Tequiza . . . . . . . . . . . . . . . . Twisted Tea . . . . . . . . . . . . . Zima . . . . . . . . . . . . . . . . . . 11 12 13 OTHER (Write In) 999 BEVERAGES Page 22 You Personally: IMPORTED DINNER/ Drank in Drinks or TABLE WINES last 6 glasses/ months last 7 days You Personally: PORT, SHERRY & Drank in Drinks or DESSERT WINES last 6 glasses/ months last 30 days 153 150 TOTAL: . . . . . . . . . . . . . . . . . 155 00 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Dry . . . . . . . . . . . . . . . . . . . . Sweet . . . . . . . . . . . . . . . . . KINDS: Australian Red . . . . . . . . . . . Australian White . . . . . . . . . French Red . . . . . . . . . . . . . French Rosé . . . . . . . . . . . . French White . . . . . . . . . . . . 01 German White . . . . . . . . . . . Italian Red . . . . . . . . . . . . . . Italian Rosé . . . . . . . . . . . . . Italian White . . . . . . . . . . . . . Other . . . . . . . . . . . . . . . . . . 06 BRANDS: Alice White . . . . . . . . . . . . . Bella Sera . . . . . . . . . . . . . . Black Swan . . . . . . . . . . . . . Bolla . . . . . . . . . . . . . . . . . . Cavit . . . . . . . . . . . . . . . . . . Concha y Toro . . . . . . . . . . . Ecco Domani . . . . . . . . . . . . George DuBoeuf . . . . . . . . . Jacob’s Creek . . . . . . . . . . . Lindemans . . . . . . . . . . . . . . 16 The Little Penguin . . . . . . . . Luna di Luna . . . . . . . . . . . . Mouton Cadet . . . . . . . . . . . Real Sangria . . . . . . . . . . . . Riunite . . . . . . . . . . . . . . . . . 21 Rosemount Estate . . . . . . . . Ruffino . . . . . . . . . . . . . . . . . Santa Margherita . . . . . . . . . Schmitt Söhne . . . . . . . . . . . Yellow Tail . . . . . . . . . . . . . . 26 02 03 04 05 07 08 BRANDS: Christian Brothers . . . . . . . . Gallo . . . . . . . . . . . . . . . . . . Harvey’s Bristol Cream . . . . Taylor . . . . . . . . . . . . . . . . . . OTHER (Write In) 09 Mumm . . . . . . . . . . . . . . . . . Perrier-Jouët . . . . . . . . . . . . Tosti . . . . . . . . . . . . . . . . . . . Verdi Spumante . . . . . . . . . . Veuve Clicquot . . . . . . . . . . . OTHER (Write In) 01 02 03 04 05 06 999 You Personally: CORDIALS & Drank in Drinks or LIQUEURS last 6 glasses/ 11 months last 30 days 13 14 15 17 18 19 20 22 23 24 25 27 28 29 154 TOTAL: . . . . . . . . . . . . . . . . KINDS: Amaretto . . . . . . . . . . . . . . . Anisette . . . . . . . . . . . . . . . . Blackberry . . . . . . . . . . . . . . Coffee . . . . . . . . . . . . . . . . . Creme de Cacao . . . . . . . . . 00 01 02 03 04 05 Creme de Menthe . . . . . . . . Hazelnut . . . . . . . . . . . . . . . Irish Cream . . . . . . . . . . . . . Melon . . . . . . . . . . . . . . . . . Sambuca . . . . . . . . . . . . . . . 06 07 08 09 10 Peach Schnapps . . . . . . . . . Peppermint Schnapps . . . . . Other Schnapps . . . . . . . . . Triple Sec/Orange . . . . . . . . Other . . . . . . . . . . . . . . . . . . 11 12 13 14 BRANDS: Alizé . . . . . . . . . . . . . . . . . . . OTHER (Write In) Amaretto Di Amore . . . . . . . Bailey’s Orig. Irish Cream . . You Personally: CHAMPAGNE, COLD B & B . . . . . . . . . . . . . . . . . . DUCK & SPARKLING Drank in Drinks or Campari . . . . . . . . . . . . . . . . last 6 glasses/ WINES months last 30 days Chambord . . . . . . . . . . . . . . Cointreau . . . . . . . . . . . . . . . 151 DeKuyper . . . . . . . . . . . . . . TOTAL: . . . . . . . . . . . . . . . . . 00 DiSaronno Amaretto . . . . . . KINDS: Drambuie . . . . . . . . . . . . . . . Asti Spumanti . . . . . . . . . . . 01 Dubonnet . . . . . . . . . . . . . . . Cold Duck . . . . . . . . . . . . . . 02 Frangelico . . . . . . . . . . . . . . Prosecco . . . . . . . . . . . . . . . 03 Godiva . . . . . . . . . . . . . . . . Other Sparkling Wines . . . . 04 Goldschlager . . . . . . . . . . . . Grand Marnier . . . . . . . . . . . BRANDS: Hpnotiq . . . . . . . . . . . . . . . . Andre . . . . . . . . . . . . . . . . . . 05 Jagermeister . . . . . . . . . . . . Ballatore . . . . . . . . . . . . . . . 06 Kahlua . . . . . . . . . . . . . . . . . Chandon . . . . . . . . . . . . . . . 07 Midori . . . . . . . . . . . . . . . . . Cook’s . . . . . . . . . . . . . . . . . 08 Romana Sambuca . . . . . . . Dom Perignon . . . . . . . . . . . 09 Southern Comfort . . . . . . . . Freixenet . . . . . . . . . . . . . . . 10 Starbucks Liqueur . . . . . . . . Korbel . . . . . . . . . . . . . . . . . 11 Tequila Rose . . . . . . . . . . . . Krug . . . . . . . . . . . . . . . . . . . 12 OTHER (Write In) Martini & Rossi . . . . . . . . . . 13 Moet & Chandon . . . . . . . . . 14 You Personally: 00 10 12 15 30 999 16 17 18 19 20 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 999 Drinks or last 6 glasses/ months last 30 days 16 17 18 19 999 152 TOTAL: . . . . . . . . . . . . . . . . . 00 TYPES: Dry . . . . . . . . . . . . . . . . . . . . Sweet . . . . . . . . . . . . . . . . . 01 02 BRANDS: Martini & Rossi . . . . . . . . . . Stock . . . . . . . . . . . . . . . . . . 03 04 999 OTHER (Write In) TOTAL: . . . . . . . . . . . . . . . . . TYPES: Apple Martini . . . . . . . . . . . . Black Russian . . . . . . . . . . . Bloody Mary . . . . . . . . . . . . Bourbon & Coke . . . . . . . . . Cosmopolitan . . . . . . . . . . . Daiquiri . . . . . . . . . . . . . . . . Fuzzy Navel . . . . . . . . . . . . . Gin & Tonic . . . . . . . . . . . . . Gin Martini . . . . . . . . . . . . . . Irish Coffee . . . . . . . . . . . . . Jack & Coke . . . . . . . . . . . . Kahlua & Coffee . . . . . . . . . Kahlua & Cream . . . . . . . . . Kahlua & Milk . . . . . . . . . . . Lemon Drop . . . . . . . . . . . . Long Island Iced Tea . . . . . . Manhattan . . . . . . . . . . . . . . Margarita . . . . . . . . . . . . . . . Mimosa . . . . . . . . . . . . . . . . Mojito . . . . . . . . . . . . . . . . . . Mudslide . . . . . . . . . . . . . . . Piña Colada . . . . . . . . . . . . . Rum and Coke . . . . . . . . . . Scotch & Water . . . . . . . . . . Screwdriver . . . . . . . . . . . . . Sea Breeze . . . . . . . . . . . . . 7 & 7 . . . . . . . . . . . . . . . . . . Tequila Sunrise . . . . . . . . . . Tom Collins . . . . . . . . . . . . . Vodka Martini . . . . . . . . . . . . Vodka & Cranberry . . . . . . . Vodka & Tonic . . . . . . . . . . . Whiskey Sour . . . . . . . . . . . White Russian . . . . . . . . . . . OTHER (Write In) 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 999 You Personally: PREPARED Drank in Drinks or MIXED DRINKS last 6 glasses/ 21 WITH LIQUOR months last 30 days 15 Drank in VERMOUTH You Personally: Drank in Drinks or MIXED DRINKS last 6 glasses/ months last 30 days 156 TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Arbor Mist Wine Blenders . . Bacardi Party Drinks . . . . . . Chi Chi’s Margaritas . . . . . . Jose Cuervo Authentic Margaritas . . . . . . . . . . . . Jose Cuervo Golden Margarita . . . . . . . . . . . . . Kahlua White Russian . . . . . Smirnoff Signatures . . . . . . . TGI Friday’s . . . . . . . . . . . . . OTHER (Write In) 00 01 02 03 04 05 06 07 08 999 You Personally: PREPARED Drank in Drinks or MIXED DRINKS last 6 glasses/ WITHOUT LIQUOR months last 30 days 157 TOTAL: . . . . . . . . . . . . . . . . . 00 TYPES: Frozen Concentrate . . . . . . . Liquid . . . . . . . . . . . . . . . . . . 01 02 BRANDS: Bacardi Mixers . . . . . . . . . . . Hood Egg Nog . . . . . . . . . . . Jose Cuervo Margarita Mix . Mr. & Mrs. T . . . . . . . . . . . . . 03 04 05 06 999 OTHER (Write In) BEVERAGES Page 23 You Personally: Drank in Drinks or COGNAC last 6 glasses/ months last 30 days You Personally: Drank in Drinks or IRISH WHISKEY last 6 glasses/ months last 30 days 158 00 01 02 03 04 999 OTHER (Write In) TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Bushmills . . . . . . . . . . . . . . . John Jameson . . . . . . . . . . . Unspecified brand at bar/ restaurant . . . . . . . . . . . . BRANDS: Christian Brothers . . . . . . . . E&J . . . . . . . . . . . . . . . . . . . Korbel . . . . . . . . . . . . . . . . . Paul Masson/Grand Amber . Unspecified brand at bar/ restaurant . . . . . . . . . . . . 00 01 02 03 04 05 999 You Personally: Drank in Drinks or RUM last 6 glasses/ months last 30 days 160 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Light . . . . . . . . . . . . . . . . . . Dark . . . . . . . . . . . . . . . . . . . Gold . . . . . . . . . . . . . . . . . . . 00 01 02 03 04 05 06 07 08 Other Bacardi . . . . . . . . . . . Capt. Morgan Parrot Bay . . . Capt. Morgan Spiced . . . . . . Other Capt. Morgan . . . . . . . Cruzan . . . . . . . . . . . . . . . . . 09 Island Breeze . . . . . . . . . . . Malibu . . . . . . . . . . . . . . . . . Myer’s . . . . . . . . . . . . . . . . . Unspecified brand at bar/ restaurant . . . . . . . . . . . . 14 10 11 12 13 15 03 999 TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Seagram’s 7 Crown . . . . . . . Unspecified brand at bar/ restaurant . . . . . . . . . . . . 00 01 02 999 You Personally: Drank in Drinks or SCOTCH WHISKY last 6 glasses/ months last 30 days 164 TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Chivas Regal . . . . . . . . . . . . Clan MacGregor . . . . . . . . . Cutty Sark . . . . . . . . . . . . . . Dewar’s 12 . . . . . . . . . . . . . . Dewar’s White Label . . . . . . 00 01 Famous Grouse . . . . . . . . . . Glenfiddich . . . . . . . . . . . . . The Glenlivet . . . . . . . . . . . . J & B . . . . . . . . . . . . . . . . . . Johnnie Walker Black Label 06 Johnnie Walker Red Label . Other Johnnie Walker . . . . . The Macallan . . . . . . . . . . . . Other Blended Malt Scotches Other Single Malt Scotches . 11 Unspecified brand at bar/ restaurant . . . . . . . . . . . . 05 07 08 09 10 12 13 14 15 16 999 OTHER (Write In) 165 161 TOTAL: . . . . . . . . . . . . . . . . . 00 01 06 02 03 04 05 07 08 09 999 Windsor Supreme . . . . . . . . Other Seagram’s . . . . . . . . . Unspecified brand at bar/ restaurant . . . . . . . . . . . . OTHER (Write In) 01 Burnett’s . . . . . . . . . . . . . . . Cîroc . . . . . . . . . . . . . . . . . . Finlandia . . . . . . . . . . . . . . . Gordon’s . . . . . . . . . . . . . . . Grey Goose . . . . . . . . . . . . . 06 Grey Goose Flavored . . . . . Ketel One . . . . . . . . . . . . . . Level . . . . . . . . . . . . . . . . . . Popov . . . . . . . . . . . . . . . . . Seagram’s . . . . . . . . . . . . . . 11 Skyy . . . . . . . . . . . . . . . . . . Smirnoff No. 21 (80 proof) . . Smirnoff Twist . . . . . . . . . . . Stolichnaya . . . . . . . . . . . . . Stoli Flavored Vodka . . . . . . 16 Svedka . . . . . . . . . . . . . . . . Three Olives . . . . . . . . . . . . Vox . . . . . . . . . . . . . . . . . . . . Unspecified brand at bar/ restaurant . . . . . . . . . . . . 21 02 03 04 05 07 08 09 10 12 13 14 15 17 18 19 20 22 23 24 999 167 TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Beefeater . . . . . . . . . . . . . . . Bombay . . . . . . . . . . . . . . . . Bombay Sapphire . . . . . . . . Gilbey’s . . . . . . . . . . . . . . . . Gordon’s . . . . . . . . . . . . . . . Seagram’s . . . . . . . . . . . . . . Tanqueray . . . . . . . . . . . . . . Tanqueray 10 . . . . . . . . . . . . Unspecified brand at bar/ restaurant . . . . . . . . . . . . OTHER (Write In) 00 01 06 02 03 04 05 07 08 09 999 You Personally: Drank in Drinks or TEQUILA last 6 glasses/ months last 30 days 168 TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Black Velvet . . . . . . . . . . . . . Canadian Club . . . . . . . . . . Canadian Mist . . . . . . . . . . . Crown Royal . . . . . . . . . . . . Seagram’s VO . . . . . . . . . . . 00 BRANDS: Absolut . . . . . . . . . . . . . . . . Absolut Citron . . . . . . . . . . . Absolut Mandrin . . . . . . . . . Other Absolut . . . . . . . . . . . Belvedere . . . . . . . . . . . . . . You Personally: 02 Drank in Drinks or GIN 03 last 6 glasses/ 04 months last 30 days You Personally: Drank in Drinks or CANADIAN WHISKY last 6 glasses/ 17 months last 30 days 999 You Personally: Drank in Drinks or BOURBON last 6 glasses/ months last 30 days TOTAL: . . . . . . . . . . . . . . . . . OTHER (Write In) 16 OTHER (Write In) OTHER (Write In) 02 OTHER (Write In) OTHER (Write In) Maker’s Mark . . . . . . . . . . . . Wild Turkey . . . . . . . . . . . . . Woodford Reserve . . . . . . . . Unspecified brand at bar/ restaurant . . . . . . . . . . . . 01 163 TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Early Times . . . . . . . . . . . . . Evan Williams . . . . . . . . . . . Jack Daniels . . . . . . . . . . . . Jim Beam . . . . . . . . . . . . . . Knob Creek . . . . . . . . . . . . . You Personally: RYE OR BLENDED Drank in Drinks or WHISKEY last 6 glasses/ months last 30 days 159 00 OTHER (Write In) You Personally: Drank in Drinks or BRANDY last 6 glasses/ months last 30 days BRANDS: Appleton Estate . . . . . . . . . . Bacardi Big Apple . . . . . . . . Bacardi Light/Regular/ Superior . . . . . . . . . . . . . . Bacardi Limón . . . . . . . . . . . Bacardi Razz . . . . . . . . . . . . 166 162 TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Courvoisier . . . . . . . . . . . . . Hennessy . . . . . . . . . . . . . . Martell . . . . . . . . . . . . . . . . . Rémy Martin . . . . . . . . . . . . You Personally: Drank in Drinks or VODKA last 6 glasses/ months last 30 days 00 TOTAL: . . . . . . . . . . . . . . . . . 00 01 KINDS: Gold . . . . . . . . . . . . . . . . . . . Silver . . . . . . . . . . . . . . . . . . 01 06 02 03 04 05 07 08 999 BRANDS: Cazadores . . . . . . . . . . . . . . Corazón . . . . . . . . . . . . . . . . Don Julio . . . . . . . . . . . . . . . 1800 Tequila . . . . . . . . . . . . Jose Cuervo . . . . . . . . . . . . Margaritaville . . . . . . . . . . . . Patron . . . . . . . . . . . . . . . . . Sauza . . . . . . . . . . . . . . . . . Unspecified brand at bar/ restaurant . . . . . . . . . . . . OTHER (Write In) 02 03 04 05 06 07 08 09 10 11 999 CARS, TRUCKS, VANS, MINIVANS & SPORT UTILITY VEHICLES Page 24 AUTOMOBILES AND OTHER VEHICLES How many vehicles do you or other members of your household currently own or personally lease? (Please include cars, trucks, vans, minivans or sport utility vehicles and do not include company cars.) Include both domestic and imported vehicles. The first column is for the vehicle you purchased or leased most recently, the next three columns are for the second, third, and fourth most recent purchase or lease. One ...................... 1 Three .................. 3 Five or more . ..... 5 Two ....................... 2 Four .................... 4 None ................... 0 169-0 Please fill in the following information for each vehicle currently owned or leased by you or other members of your household. 2nd Most Most Recent Recent Purchase/ Purchase/ Lease Lease Make (e.g., Ford, Buick, Honda, Dodge, Chevrolet) __________________ _ ________________ 170-0 183-0 3rd Most Recent Purchase/ Lease 4th Most Recent Purchase/ Lease ________________ ________________ 196-0 209-0 _ ________________ ________________ ________________ Model Year ........................................................................... __________________ _ ________________ 171-0 184-0 ________________ ________________ Model (e.g., Mustang, LaCrosse, Accord, Caravan, TrailBlazer) __________________ 197-0 210-0 Was vehicle purchased or leased? Purchased. ................................................................................................... Leased................................................................................. 172-0 1 8 2 9 185-0 1 8 2 9 198-0 1 8 2 8 18 29 Was vehicle bought new or used? New...................................................................................... Used.................................................................................... 2 3 1 4 2 3 1 4 2 3 1 4 2 31 41 211-0 What type of vehicle is it? Convertible........................................................................... Coupe/Sports Coupe/2 door................................................ Sedan/Hard Top/4 door........................................................ Sedan/Hard Top/2 door........................................................ Station Wagon..................................................................... 3 door Hatchback/Runabout................................................ Van/Minivan......................................................................... Sport Utility Vehicle.............................................................. Truck (2 door)....................................................................... Truck (4 door)....................................................................... 173-0 1 2 3 4 5 6 7 8 9 0 186-0 1 2 3 4 5 6 7 8 9 0 199-0 1 2 3 4 5 6 7 8 9 0 212-0 1 2 3 4 5 6 7 8 9 0 Is the vehicle a hybrid (combination gas/electric)? Yes....................................................................................... No........................................................................................ 174-0 1 2 187-0 1 2 200-0 1 2 213-0 1 2 Who decided which make to buy or lease? Yourself................................................................................ Yourself and someone else.................................................. Someone else...................................................................... 3 4 5 3 4 5 3 4 5 3 4 5 When was vehicle purchased or leased? In past 12 months................................................................ 1-2 years ago....................................................................... 3-4 years ago....................................................................... 5 or more years ago............................................................. 6 7 8 9 6 7 8 9 6 7 8 9 6 7 8 9 (If purchased) How was vehicle purchased? (Check as many as apply.) With cash............................................................................. With trade-in........................................................................ With financing from a dealer................................................ With a bank loan.................................................................. With a credit union loan....................................................... With financing through Chrysler Financial........................... With financing through GMAC............................................. With financing through Ford Motor Credit............................ With financing from other auto manufacturer....................... 175-0 188-0 201-0 214-0 1 2 3 4 5 6 7 8 9 1 2 3 4 5 6 7 8 9 1 2 3 4 5 6 7 8 9 1 2 3 4 5 6 7 8 9 What was the total amount spent on purchase of vehicle? $40,000 or more.................................................................. $30,000-39,999................................................................... $20,000-29,999................................................................... $15,000-19,999................................................................... $10,000-14,999................................................................... Under $10,000..................................................................... 176-0 1 2 3 4 5 6 189-0 1 2 3 4 5 6 202-0 1 2 3 4 5 6 215-0 1 2 3 4 5 6 (If leased) Which company (or companies) is the vehicle leased from? Bank.................................................................................... 7 7 7 Chrysler Financial................................................................ 8 8 8 Ford Dealer Leasing............................................................ 9 9 9 GMAC.................................................................................. 0 0 0 Other.................................................................................... X X X 7 8 9 0 X Continued on next Page Page 25 CARS, TRUCKS, VANS, MINIVANS & SPORT UTILITY VEHICLES AUTOMOBILES AND OTHER VEHICLES (Continued) Most Recent Purchase/ Lease 2nd Most Recent Purchase/ Lease 3rd Most Recent Purchase/ Lease 4th Most Recent Purchase/ Lease (If leased) What is the length of the lease? 24 months or less ............................................................... 36 months............................................................................ 48 months............................................................................ 60 months or longer............................................................. 1 2 3 4 1 2 3 4 203-0 217-0 1 2 3 4 1 2 3 4 Was vehicle bought or leased to replace another vehicle? Yes....................................................................................... No........................................................................................ 5 6 5 6 5 6 5 6 Who is the principal driver? Yourself (alone or with someone else)................................. Someone else...................................................................... 7 8 7 8 7 8 7 8 Who is primarily responsible for maintenance? Yourself (alone or with someone else).................................. Someone else....................................................................... 9 0 9 0 9 0 9 0 What kind of transmission does the vehicle have? Automatic............................................................................. Manual................................................................................. 1 2 1 2 1 2 1 2 What type of engine does the vehicle have? 4 cylinder............................................................................. 5 cylinder............................................................................. 6 cylinder............................................................................. V-6....................................................................................... V-8....................................................................................... Other.................................................................................... 3 4 5 6 7 8 3 4 5 6 7 8 3 4 5 6 7 8 3 4 5 6 7 8 Does the vehicle have a sound system? AM/FM stereo...................................................................... AM/FM stereo with cassette................................................ AM/FM stereo with compact disc player.............................. 1 2 3 1 2 3 1 2 3 1 2 3 How was the sound system bought? With vehicle.......................................................................... At discount/department store................................................ At specialty radio store......................................................... 4 5 6 4 5 6 4 5 6 4 5 6 Who installed the sound system? Yourself (alone or with someone else).................................. Someone else....................................................................... 7 8 7 8 7 8 7 8 180-0 1 2 3 4 5 193-0 1 2 3 4 5 206-0 1 2 3 4 5 220-0 1 2 3 4 5 6 7 8 9 0 X Y 6 7 8 9 0 X Y 6 7 8 9 0 X Y 6 7 8 9 0 X Y 181-0 1 194-0 1 207-0 1 221-0 1 2 3 4 5 6 2 3 4 5 6 2 3 4 5 6 2 3 4 5 6 7 8 9 0 X Y 7 8 9 0 X Y 7 8 9 0 X Y Does the vehicle have: Air bags—driver side............................................................ Air bags—passenger side.................................................... Air bags—side impact........................................................... Anti-Lock braking system (ABS)........................................... Custom (aluminum) wheels.................................................. Custom speakers.................................................................. Electronic fuel injection......................................................... Four wheel drive/All wheel drive........................................... Front, Dual Automatic Climate Control................................. Front wheel drive.................................................................. Heated/Cooled Seats........................................................... MP3 player connection......................................................... Navigation system/GPS........................................................ OnStar, Tele Aid or other Vehicle Monitoring System (currently subscribing)....................................................... Satellite Radio...................................................................... Security/burglar alarm.......................................................... Sunroof/moonroof................................................................. Turbo charger........................................................................ 177-0 178-0 179-0 190-0 191-0 192-0 204-0 205-0 218-0 219-0 In the past 12 months has your vehicle been serviced by: Car dealer............................................................................. Gas station/garage............................................................... Auto repair chain store.......................................................... Discount dept. store.............................................................. Yourself................................................................................. Yourself/someone else.......................................................... 7 8 9 0 X Y In the past 12 months has vehicle had: Alignment service/repair...................................................... Brake lining or pad replacement.......................................... Clutch replacement.............................................................. Major engine repair.............................................................. Minor engine repair.............................................................. Paint job............................................................................... Tune-up................................................................................ 1 2 3 4 5 6 7 1 2 3 4 5 6 7 1 2 3 4 5 6 7 1 2 3 4 5 6 7 8 8 8 8 For Trucks only: For what purpose(s) is this vehicle used? Hauling—Personal.................................................................................... Hauling—Business.............................................................. Local Transportation............................................................ Recreation........................................................................... 182-0 9 0 X 195-0 9 0 X 208-0 9 0 X 222-0 9 0 X ATV’S/MOTORCYCLES/TRUCK RENTAL/AUTO CLUBS MOTORCYCLES (Continued) ATVs/UTVs Do you or does anyone else in your household own any ATVs or utility vehicles (UTVs)? 228-0 Yes 1 No 2 229-0 Two 2 Three or more 3 Most Recent Purchase 1. What kind is it? Utility ATV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Sport ATV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Utility Vehicle (UTV) . . . . . . . . . . . . . . . . . . . . . . 2. Which make is it? Arctic Cat . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Can-Am/Bombardier . . . . . . . . . . . . . . . . . . . . . Honda . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . John Deere . . . . . . . . . . . . . . . . . . . . . . . . . . . . Kawasaki . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Polaris . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Suzuki . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Yamaha . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Other Purchase(s) 230-0 232-0 1 2 3 1 2 3 4 5 6 7 8 9 0 X Y 4 5 6 7 8 9 0 X Y 231-0 233-0 1 2 3 4 1 2 3 4 5 6 7 8 5 6 7 8 5. How is it transported? Truck . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Trailer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 0 9 0 6. Who is the primary rider? Yourself . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Someone else . . . . . . . . . . . . . . . . . . . . . . . . . . X Y 3. When was it acquired? In past 12 months . . . . . . . . . . . . . . . . . . . . . . . 1-2 years ago . . . . . . . . . . . . . . . . . . . . . . . . . . 3-4 years ago . . . . . . . . . . . . . . . . . . . . . . . . . . 5 or more years ago . . . . . . . . . . . . . . . . . . . . . 4. What is it used for? Competition . . . . . . . . . . . . . . . . . . . . . . . . . . . . Recreation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Work . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Both Recreation and Work . . . . . . . . . . . . . . . . X Y MOTORCYCLES Do you or does anyone else in your household own any motorcycles? 245-0 1 2 3 4 252-0 1 2 3 4 246-0 1 2 3 4 253-0 1 2 3 4 5 6 7 8 9 5 6 7 8 9 247-0 1 2 3 4 5 254-0 1 2 3 4 5 248-0 1 2 3 4 5 6 7 255-0 1 2 3 4 5 6 7 249-0 1 2 256-0 1 2 257-0 You Personally Rented/ last 12 months TRUCK/TRAILER RENTAL Have you rented a truck/trailer in the last twelve months? 258-0 Yes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Which company (or companies) did you rent from: Budget . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Enterprise . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Penske . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 U-Haul . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 6 OTHER (Write In) 234-0 Yes 1 No 2 If so, how many motorcycles does your whole household own? 235-0 One 1 Two 2 Three or more 3 Most 2nd Most Recent Recent Other Purchase Purchase Purchase 4. When was motorcycle acquired? 238-0 In past 12 months . . . . . . . . . . . . . . . . 1 1-2 years ago . . . . . . . . . . . . . . . . . . . 2 3-4 years ago . . . . . . . . . . . . . . . . . . . 3 5 or more years ago . . . . . . . . . . . . . . 4 5. What type is it? 239-0 Dirt bike (off-road—Competition) . . . . 1 Dirt bike (off-road—Enduro) . . . . . . . . 2 Other dirt/trail bike . . . . . . . . . . . . . . . . 3 Dual purpose dirt/street bike . . . . . . . . 4 Street Bike: Cruiser . . . . . . . . . . . . . . . . . . . . . . . 5 Custom . . . . . . . . . . . . . . . . . . . . . . 6 Standard . . . . . . . . . . . . . . . . . . . . . 7 Touring . . . . . . . . . . . . . . . . . . . . . . . 8 Sport/Performance . . . . . . . . . . . . . 9 6. Which engine size is it? 240-0 Under 100cc . . . . . . . . . . . . . . . . . . . . 1 100-449cc . . . . . . . . . . . . . . . . . . . . . . 2 450-749cc . . . . . . . . . . . . . . . . . . . . . . 3 750-899cc . . . . . . . . . . . . . . . . . . . . . . 4 900cc or larger . . . . . . . . . . . . . . . . . . 5 7. Which make is it? 241-0 BMW . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Harley Davidson . . . . . . . . . . . . . . . . . 2 Honda . . . . . . . . . . . . . . . . . . . . . . . . . 3 Kawasaki . . . . . . . . . . . . . . . . . . . . . . . 4 Suzuki . . . . . . . . . . . . . . . . . . . . . . . . . 5 Yamaha . . . . . . . . . . . . . . . . . . . . . . . . 6 Other . . . . . . . . . . . . . . . . . . . . . . . . . . 7 8. Who is the primary rider? 242-0 Yourself . . . . . . . . . . . . . . . . . . . . . . . . 1 Someone else . . . . . . . . . . . . . . . . . . . 2 9. How do you transport your off-road bike? Truck 1 Trailer 2 If so, how many does your whole household own? One 1 Page 26 Most 2nd Most Recent Recent Other Purchase Purchase Purchase 1. What year model is it? 2008 . . . . . . . . . . . . . . . . . . . . . . . . . . 2007 . . . . . . . . . . . . . . . . . . . . . . . . . . 2006 . . . . . . . . . . . . . . . . . . . . . . . . . . 2005 . . . . . . . . . . . . . . . . . . . . . . . . . . 2004 . . . . . . . . . . . . . . . . . . . . . . . . . . 2003 or earlier . . . . . . . . . . . . . . . . . . . 2. Was it bought new or used? New . . . . . . . . . . . . . . . . . . . . . . . . . . . Used . . . . . . . . . . . . . . . . . . . . . . . . . . 3. Who decided which make to buy? Yourself (alone or with someone else) . . . . . . . . . . . . . . . . . Someone else . . . . . . . . . . . . . . . . . . . 236-0 1 2 3 4 5 6 243-0 1 2 3 4 5 6 250-0 1 2 3 4 5 6 7 8 7 8 7 8 237-0 244-0 251-0 1 2 1 2 1 2 Continued in next Column Reason for rental of truck or trailer: Moving personal/household goods . . . . . . . . . . . . . . . . 7 Commercial/business purposes . . . . . . . . . . . . . . . . . . 8 Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Who decided on rental company? 259-0 Yourself (alone or with someone else) . . . . . . . . . . . . . 1 Someone else . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 AUTO CLUBS Do you belong to any auto club? Yes . . . . . . . . . . . . . . . . . . . . . . . . . . . . If Yes, which one? AAA . . . . . . . . . . . . . . . . . . . . . . . . . . . AARP . . . . . . . . . . . . . . . . . . . . . . . . . Allstate . . . . . . . . . . . . . . . . . . . . . . . . BP Motor Club . . . . . . . . . . . . . . . . . . . Car Dealer . . . . . . . . . . . . . . . . . . . . . . Other . . . . . . . . . . . . . . . . . . . . . . . . . . 260-0 1 2 3 4 5 6 7 AUTOMOTIVE Page 27 : AUTOS/OTHER VEHICLE INSURANCE For business use you: Number CAR RENTAL Rented/ Times/ bought BUSINESS USE last 12 last 12 last 12 months months Own mo 1. How many vehicles in your household 1. are covered by insurance? 261-0 None . . . . . . . . . . . . . . . . . . 1 One . . . . . . . . . . . . . . . . . . . 2 Two . . . . . . . . . . . . . . . . . . . 3 Three or more . . . . . . . . . . . 4 IF INSURED: 2. How was it acquired? From an agent . . . . . . . . . . Direct from insurance company via phone . . . . . Direct from insurance company via website . . . At place of work or union . . At dealership where car/ vehicle was purchased or leased . . . . . . . . . . . . . Other . . . . . . . . . . . . . . . . . . 262-0 1 269 TOTAL: . . . . . . . . . . . . . . . . . 00 FROM WHAT COMPANIES: Alamo . . . . . . . . . . . . . . . . . Avis . . . . . . . . . . . . . . . . . . . Budget . . . . . . . . . . . . . . . . . Dollar . . . . . . . . . . . . . . . . . . Enterprise . . . . . . . . . . . . . . 01 02 03 04 05 Hertz . . . . . . . . . . . . . . . . . . National . . . . . . . . . . . . . . . . Thrifty . . . . . . . . . . . . . . . . . 06 07 OTHER (Write In) 2 3 4 5 6 3. How did you hear about the company? 263-0 Insurance agent . . . . . . . . . 1 Newspaper or magazine ad . . . . . . . . . . 2 Television or radio ad . . . . . 3 Internet ad . . . . . . . . . . . . . 4 Direct mail at home . . . . . . 5 Internet quote comparison service . . . . . 6 Family or Friends . . . . . . . . 7 Other . . . . . . . . . . . . . . . . . 8 4. What type carried? Collision . . . . . . . . . . . . . . . 9 Liability . . . . . . . . . . . . . . . . 0 Medical Payments . . . . . . . . X Uninsured Motorist . . . . . . . Y 264-0 Comprehensive . . . . . . . . . . 1 Towing . . . . . . . . . . . . . . . . 2 5. With which company? 270-0 Airport . . . . . . . . . . . . . . . . Adjacent to airport . . . . . . . . At home (local rental) . . . . . Somewhere else . . . . . . . . . 1 2 3 4 271-0 I can rent from any firm I like . . 1 Most recent rental (choose one): Alamo . . . . . . . . . 3 Hertz . . . . . . . . . . Avis . . . . . . . . . . . 4 National . . . . . . . Budget . . . . . . . . . 5 Thrifty . . . . . . . . . Dollar . . . . . . . . . . 6 Other . . . . . . . . . Enterprise . . . . . . 7 DRIVING 8 9 0 X You Personally: CAR RENTAL Rented/ Times/ PERSONAL USE last 12 last 12 months months 272 TOTAL: . . . . . . . . . . . . . . . . . 00 FROM WHAT COMPANIES: Alamo . . . . . . . . . . . . . . . . . Avis . . . . . . . . . . . . . . . . . . . Budget . . . . . . . . . . . . . . . . . Dollar . . . . . . . . . . . . . . . . . . Enterprise . . . . . . . . . . . . . . 01 Hertz . . . . . . . . . . . . . . . . . . National . . . . . . . . . . . . . . . . Thrifty . . . . . . . . . . . . . . . . . 06 Chubb . . . . . . . . . . . . . . . . . 8 Encompass . . . . . . . . . . . . . 9 Esurance . . . . . . . . . . . . . . . 0 Farm Bureau . . . . . . . . . . . . X Farmers Insurance Group . . Y 265-0 GEICO . . . . . . . . . . . . . . . . . 1 Hartford . . . . . . . . . . . . . . . . 2 Liberty Mutual . . . . . . . . . . . 3 Mercury . . . . . . . . . . . . . . . . 4 MetLife . . . . . . . . . . . . . . . . 5 Nationwide . . . . . . . . . . . . . 6 Progressive . . . . . . . . . . . . . 7 Safeco . . . . . . . . . . . . . . . . . 8 State Farm Mutual . . . . . . . 9 Travelers . . . . . . . . . . . . . . . 0 Why Rented: Leisure . . . . . . . . . . . . . . . . 5 Own car in accident/repair . 6 Other . . . . . . . . . . . . . . . . . . 7 7. Did you acquire a new or different policy in the last 12 months? 268-0 Yes . . . . . . . . . . . . . . . . . . . 1 No . . . . . . . . . . . . . . . . . . . . 2 2. Where is the vehicle leased from? 275-0 Bank . . . . . . . . . . . . . . . . . . 1 Car Dealership . . . . . . . . . . 2 Other . . . . . . . . . . . . . . . . . 3 I must always rent from specified firm(s) . . . . . . . . . 2 6. Who decided which company to use? Yourself (alone or with 267-0 someone else) . . . . . . . . . 1 Someone else . . . . . . . . . . . 2 If yes, which of the following do you lease? Car . . . . . . . . . . . . . . . . . . . 2 Truck . . . . . . . . . . . . . . . . . . 3 4. Did your employer allow you a choice of make or model for the car or other vehicle you currently have? 276-0 Yes . . . . . . . . . . . . . . . . . . . 1 No . . . . . . . . . . . . . . . . . . . . 2 Which of the following statements best describes your organization’s guidelines on rentals for business use? AAA . . . . . . . . . . . . . . . . . . . 3 AIG . . . . . . . . . . . . . . . . . . . 4 Allstate . . . . . . . . . . . . . . . . 5 American Family . . . . . . . . . 6 Amica . . . . . . . . . . . . . . . . . 7 266-0 1. Do you currently have a car or other vehicle that is leased or owned by your employer? 274-0 Yes . . . . . . . . . . . . . . . . . . . 1 3. What is the length of the lease? 24 months or less . . . . . . . . 4 36 months . . . . . . . . . . . . . . 5 48 months . . . . . . . . . . . . . . 6 60 months or longer . . . . . . 7 WHERE RENTED: 21st Century . . . . . . . . . . . . 1 USAA . . . . . . . . . . . . . . . . . 2 Other . . . . . . . . . . . . . . . . . . 3 08 999 COMPANY CAR OR OTHER VEHICLE LEASING OTHER (Write In) 02 03 04 05 07 08 999 WHERE RENTED: 273-0 Airport . . . . . . . . . . . . . . . . Adjacent to airport . . . . . . . . At home (local rental) . . . . . Somewhere else . . . . . . . . . 1 2 3 4 Which vehicle(s) do you drive? Automobile . . . . . . . . . . . . . 2 Motorcycle . . . . . . . . . . . . . 3 Van . . . . . . . . . . . . . . . . . . . 4 Minivan . . . . . . . . . . . . . . . . 5 Compact Pick-up . . . . . . . . 6 Regular Pick-up . . . . . . . . . Heavy Duty Truck . . . . . . . . Recreational Vehicle . . . . . . Sport/Utility Vehicle . . . . . . . Other Truck . . . . . . . . . . . . . Other Vehicle . . . . . . . . . . . 7 8 9 0 X Y Number of miles you personally drove in the past 12 months: 279-0 None . . . . . . . . . . . . . . . . . . 1 5 0,001-49,999 . . . . . . . . . . . 2 5 1,000-42,999 . . . . . . . . . . . 3 3 3,000-44,999 . . . . . . . . . . . 4 5 5,000-47,999 . . . . . . . . . . . 5 5 8,000-49,999 . . . . . . . . . . . 6 10,000-14,999 . . . . . . . . . . . 7 15,000-19,999 . . . . . . . . . . . 8 20,000-29,999 . . . . . . . . . . . 9 30,000-39,999 . . . . . . . . . . . 0 40,000-49,999 . . . . . . . . . . . X 50,000 or more . . . . . . . . . . Y Who decided on rental company? Yourself (alone or with someone else) . . . . . . . . 8 Travel Agent . . . . . . . . . . . . . 9 Insurance Company . . . . . . . 0 Someone else . . . . . . . . . . . X Most recent rental (choose one): 336-0 Alamo . . . . . . . . . 1 Hertz . . . . . . . . . . Avis . . . . . . . . . . . 2 National . . . . . . . Budget . . . . . . . . . 3 Thrifty . . . . . . . . . Dollar . . . . . . . . . . 4 Other . . . . . . . . . Enterprise . . . . . . 5 Do you personally have a current driver’s license? 278-0 Yes . . . . . . . . . . . . . . . . . . . 1 6 7 8 9 Primary reason(s) you personally drive: 651-0 Commute to work . . . . . . . . 1 Other driving for work . . . . . 2 Leisure . . . . . . . . . . . . . . . . 3 Errands . . . . . . . . . . . . . . . . 4 Transport others . . . . . . . . . 5 Other . . . . . . . . . . . . . . . . . . 6 AUTOMOTIVE PRODUCTS You Personally: Bought in Cans/ GASOLINE ADDITIVES last 12 last 12 months months You Personally: Bought in Gallons/ GASOLINE last 7 last 6 months days OTHER (Write In) 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 BRANDS: Chevron Pro-Gard . . . . . . . . Chevron Techron . . . . . . . . . Gumout Carburetor and Fuel Injector Cleaner . . . . Gumout XTRA Fuel Injector Cleaner . . . . . . . . . . . . . . Heet . . . . . . . . . . . . . . . . . . . Lucas . . . . . . . . . . . . . . . . . . 104+ Octane Boost . . . . . . . Prestone . . . . . . . . . . . . . . . Slick 50 . . . . . . . . . . . . . . . . STA-BIL Fuel Stabilizer . . . . STP Fuel Injector and Carburetor Treatment . . . . STP Gas Treatment . . . . . . . STP Super-Concentrated Fuel Injector Cleaner . . . . Other STP . . . . . . . . . . . . . . Valvoline . . . . . . . . . . . . . . . OTHER (Write In) 00 01 02 03 04 05 11 12 13 14 15 999 06 07 08 09 10 Who adds it? 285-0 Yourself . . . . . . . . . . . . . . . . 1 Another household member 2 Service centers or dealers, etc. . . . . . . . . . . . . . . . . . 3 Other . . . . . . . . . . . . . . . . . 4 Motorcraft . . . . . . . . . . . . . . NAPA . . . . . . . . . . . . . . . . . . Pennzoil . . . . . . . . . . . . . . . . Purolator . . . . . . . . . . . . . . . Quaker State . . . . . . . . . . . . WIX . . . . . . . . . . . . . . . . . . . OTHER (Write In) Who installed? 287-0 Yourself . . . . . . . . . . . . . . . . 1 Another household member 2 Service centers or dealers . 3 Other . . . . . . . . . . . . . . . . . 4 Where bought? 288-0 Advance Auto Parts Store . 1 AutoZone . . . . . . . . . . . . . . 2 Carquest . . . . . . . . . . . . . . . 3 NAPA . . . . . . . . . . . . . . . . . 4 O’Reilly Auto Parts . . . . . . . 5 Pep Boys . . . . . . . . . . . . . . 6 Quick Lube Center . . . . . . . 7 Wal-Mart . . . . . . . . . . . . . . . 8 You Personally: Bought in Number/ TIRE CARE last 12 last 12 months months 283 OTHER (Write In) 291 TOTAL: . . . . . . . . . . . . . . . . . 24 You Personally: 25 Bought in Number/ 26 OIL FILTERS last 12 27 last 12 months months 28 286 29 TOTAL: . . . . . . . . . . . . . . . . . 00 30 31 BRANDS: 32 AC Delco . . . . . . . . . . . . . . . 01 33 Champion . . . . . . . . . . . . . . 02 34 Fram . . . . . . . . . . . . . . . . . . 03 999 Mobil 1 . . . . . . . . . . . . . . . . . 04 Mopar . . . . . . . . . . . . . . . . . 05 How much did you spend on gasoline in the last 30 days? 281-0 $ 1 - $ 49 . . . . . . . . . . . . . 1 $ 50 - $ 74 . . . . . . . . . . . . . 2 $175 - $199 . . . . . . . . . . . . . 3 $100 - $149 . . . . . . . . . . . . . 4 $150 - $199 . . . . . . . . . . . . . 5 $200 or more . . . . . . . . . . . . 6 How did you pay for your gasoline in the last 30 days? 282-0 Cash . . . . . . . . . . . . . . . . . . . . . . . . 1 Credit Card: Oil Company/Gasoline Card . . . . 2 General Purpose Card . . . . . . . . 3 Debit Card . . . . . . . . . . . . . . . . . . . . 4 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Shine . . . . . . . . . . . . . . . . . . Wet/Gel . . . . . . . . . . . . . . . . Cleaner . . . . . . . . . . . . . . . . Foam . . . . . . . . . . . . . . . . . . BRANDS: Armor All . . . . . . . . . . . . . . . Black Magic . . . . . . . . . . . . . Eagle One . . . . . . . . . . . . . . Meguiar’s . . . . . . . . . . . . . . . Turtle Wax . . . . . . . . . . . . . . Westleys . . . . . . . . . . . . . . . You Personally: Bought in Cans/ MOTOR OIL last 12 last 12 ADDITIVES months months 284 280 TOTAL: . . . . . . . . . . . . . . . . . GRADES: Premium/Super . . . . . . . . . . Mid-Grade . . . . . . . . . . . . . . Regular . . . . . . . . . . . . . . . . Diesel . . . . . . . . . . . . . . . . . TYPES: Unleaded . . . . . . . . . . . . . . . Gasohol . . . . . . . . . . . . . . . . KINDS: Full service . . . . . . . . . . . . . Self-service . . . . . . . . . . . . . BRANDS: Arco . . . . . . . . . . . . . . . . . . . BP/Amoco . . . . . . . . . . . . . . Chevron . . . . . . . . . . . . . . . . Citgo . . . . . . . . . . . . . . . . . . Clark . . . . . . . . . . . . . . . . . . Conoco . . . . . . . . . . . . . . . . Exxon . . . . . . . . . . . . . . . . . Getty . . . . . . . . . . . . . . . . . . Gulf . . . . . . . . . . . . . . . . . . . Hess . . . . . . . . . . . . . . . . . . Marathon . . . . . . . . . . . . . . . Mobil . . . . . . . . . . . . . . . . . . Phillips 66 . . . . . . . . . . . . . . Quik Trip . . . . . . . . . . . . . . . Racetrac . . . . . . . . . . . . . . . 7-Eleven . . . . . . . . . . . . . . . 76 . . . . . . . . . . . . . . . . . . . . Shell . . . . . . . . . . . . . . . . . . Sinclair . . . . . . . . . . . . . . . . Speedway . . . . . . . . . . . . . . Sunoco . . . . . . . . . . . . . . . . SuperAmerica . . . . . . . . . . . Tesoro . . . . . . . . . . . . . . . . . Texaco . . . . . . . . . . . . . . . . . Valero . . . . . . . . . . . . . . . . . Wal-Mart . . . . . . . . . . . . . . . Page 28 289-0 00 01 02 03 04 05 06 07 08 09 10 999 Other auto parts store . . . . 1 Car dealer . . . . . . . . . . . . . . 2 Discount auto . . . . . . . . . . . 3 Gas station/garage . . . . . . . 4 Other Discount/Dept. Store 5 Who decides which brand you buy? 290-0 Yourself (alone or with someone else) . . . . . . . . 1 Someone else . . . . . . . . . . 2 06 07 08 09 10 11 999 TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Bar’s Leaks . . . . . . . . . . . . . Dura Lube . . . . . . . . . . . . . . Lucas . . . . . . . . . . . . . . . . . . Marvel Mystery Oil . . . . . . . NO-LEAK Sealer . . . . . . . . . Prolong . . . . . . . . . . . . . . . . Restore . . . . . . . . . . . . . . . . Slick 50 Engine Treatment . . STP . . . . . . . . . . . . . . . . . . . XenTx . . . . . . . . . . . . . . . . . 00 01 02 03 04 05 06 07 08 09 10 999 OTHER (Write In) Who decides which brand you buy? Yourself (alone or with 292-0 Yourself (alone or with someone else) . . . . . . . . 1 Someone else . . . . . . . . . . 2 Who adds it? 293-0 Yourself . . . . . . . . . . . . . . . . 1 Another household member 2 Service centers or dealers, etc. . . . . . . . . . . . . . . . . . 3 Other . . . . . . . . . . . . . . . . . 4 You Personally: ANTI-FREEZE/ Bought in Gallons/ COOLANT last 12 last 12 months months 294 TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Exxon . . . . . . . . . . . . . . . . . Havoline . . . . . . . . . . . . . . . NAPA . . . . . . . . . . . . . . . . . . Peak . . . . . . . . . . . . . . . . . . Prestone . . . . . . . . . . . . . . . Quaker State . . . . . . . . . . . . Zerex . . . . . . . . . . . . . . . . . . OTHER (Write In) Who decides which brand you buy? Yourself (alone or with someone else) . . . Someone else . . . . . . . . . . . . . . . . . . . . . When do you change it? Winter only . . . . . . . . . . . . . . . . . . . . . . . . Summer only . . . . . . . . . . . . . . . . . . . . . . Year round . . . . . . . . . . . . . . . . . . . . . . . . Who adds it for you? Yourself . . . . . . . . . . . . . . . . . . . . . . . . . . Another household member . . . . . . . . . . . Service centers or dealers, etc. . . . . . . . . Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . When you change anti-freeze, do you: Drain radiator completely . . . . . . . . . . . . . Drain radiator partially . . . . . . . . . . . . . . . Top off radiator . . . . . . . . . . . . . . . . . . . . . Where bought? Advance Auto Parts Store . . . . . . . . . . . . AutoZone . . . . . . . . . . . . . . . . . . . . . . . . . Carquest . . . . . . . . . . . . . . . . . . . . . . . . . Kmart . . . . . . . . . . . . . . . . . . . . . . . . . . . . Pep Boys . . . . . . . . . . . . . . . . . . . . . . . . . Sears . . . . . . . . . . . . . . . . . . . . . . . . . . . . Wal-Mart . . . . . . . . . . . . . . . . . . . . . . . . . Other auto parts store . . . . . . . . . . . . . . . Gas Station . . . . . . . . . . . . . . . . . . . . . . . Grocery/Supermarket . . . . . . . . . . . . . . . Other Discount/Dept. Store . . . . . . . . . . . . 00 01 02 03 04 05 06 07 999 295-0 1 2 296-0 1 2 3 4 5 6 7 8 9 0 297-0 1 2 3 4 5 6 7 8 9 0 X AUTOMOTIVE PRODUCTS Page 29 MOTOR OIL 298 You Personally: Bought/ changed Quarts/ in last 12 last 12 months months TOTAL: . . . . . . . . . . . . . . . . . TYPES: Conventional . . . . . . . . . . . . High Mileage . . . . . . . . . . . . Synthetic Blend . . . . . . . . . . Full Synthetic . . . . . . . . . . . . BRANDS: Castrol GTX . . . . . . . . . . . . Castrol Syntec . . . . . . . . . . . Chevron . . . . . . . . . . . . . . . . CITGO . . . . . . . . . . . . . . . . . Exxon Superflo . . . . . . . . . . Havoline . . . . . . . . . . . . . . . Mobil . . . . . . . . . . . . . . . . . . Mobil 1 . . . . . . . . . . . . . . . . . Motorcraft . . . . . . . . . . . . . . NAPA . . . . . . . . . . . . . . . . . . Pennzoil . . . . . . . . . . . . . . . . Pennzoil Platinum . . . . . . . . Q . . . . . . . . . . . . . . . . . . . . . Quaker State . . . . . . . . . . . . Royal Purple . . . . . . . . . . . . Shell . . . . . . . . . . . . . . . . . . Valvoline . . . . . . . . . . . . . . . Valvoline MaxLife . . . . . . . . . OTHER (Write In) You Personally: Bought in Number/ AIR FILTERS last 12 last 12 months months MUFFLERS 304 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 TOTAL: . . . . . . . . . . . . . . . . . BRANDS: AC Delco . . . . . . . . . . . . . . . Airaid . . . . . . . . . . . . . . . . . . Champion . . . . . . . . . . . . . . Fram . . . . . . . . . . . . . . . . . . K & N . . . . . . . . . . . . . . . . . . Motorcraft . . . . . . . . . . . . . . NAPA . . . . . . . . . . . . . . . . . . Pennzoil . . . . . . . . . . . . . . . . Purolator . . . . . . . . . . . . . . . Quaker State . . . . . . . . . . . . WIX . . . . . . . . . . . . . . . . . . . OTHER (Write In) 00 01 02 03 04 05 Who installed it? 305-0 Yourself . . . . . . . . . . . . . . . . 1 15 Another household member 2 16 Service centers or dealers . 3 17 Other . . . . . . . . . . . . . . . . . 4 18 Where bought? 19 306-0 20 Advance Auto Parts Store . 1 21 AutoZone . . . . . . . . . . . . . . 2 22 Carquest . . . . . . . . . . . . . . . 3 999 NAPA . . . . . . . . . . . . . . . . . 4 Pep Boys . . . . . . . . . . . . . . 5 Quick Lube Center . . . . . . . 6 299-0 Wal-Mart . . . . . . . . . . . . . . . 7 1 307-0 2 Other auto parts store . . . . 1 3 Car dealer . . . . . . . . . . . . . . 2 4 Discount auto . . . . . . . . . . . 3 5 Gas station/garage . . . . . . . 4 6 Other Discount/Dept. Store 5 7 Who decides which brand you buy? 8 308-0 9 Yourself (alone or with 0 someone else) . . . . . . . . 1 X Someone else . . . . . . . . . . 2 06 07 08 09 10 11 999 You Personally: Bought in last 12 months 311-0 Yes 1 BRANDS: Borla . . . . . . . . . . . . . . . . . . . . . . 2 Flowmaster . . . . . . . . . . . . . . . . . 3 MagnaFlow . . . . . . . . . . . . . . . . . 4 Meineke . . . . . . . . . . . . . . . . . . . . 5 Midas . . . . . . . . . . . . . . . . . . . . . . 6 NAPA . . . . . . . . . . . . . . . . . . . . . . 7 Walker . . . . . . . . . . . . . . . . . . . . . 8 Other . . . . . . . . . . . . . . . . . . . . . . 9 Who installed it? 312-0 Yourself . . . . . . . . . . . . . . . . . . . . 1 Another household member . . . . 2 Service center or dealer . . . . . . . 3 Auto repair chain store . . . . . . . . 4 Other . . . . . . . . . . . . . . . . . . . . . . 5 Where bought? 313-0 Carquest . . . . . . . . . . . . . . . . . . . 1 Meineke . . . . . . . . . . . . . . . . . . . . 2 Midas . . . . . . . . . . . . . . . . . . . . . . 3 Pep Boys . . . . . . . . . . . . . . . . . . . 4 Auto parts store . . . . . . . . . . . . . . 5 Car dealer . . . . . . . . . . . . . . . . . . 6 Gas station/garage . . . . . . . . . . . 7 Specialty muffler shop . . . . . . . . . 8 Other . . . . . . . . . . . . . . . . . . . . . . 9 Who decides which brand you buy? 314-0 Yourself (alone or with someone else) . . . . . . . . . . . . . . . . . . . 1 Someone else . . . . . . . . . . . . . . . 2 Who adds or changes it for you? Yourself . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Other household member . . . . . . . . . . . . . . . Gas station/garage . . . . . . . . . . . . . . . . . . . . Car dealer . . . . . . . . . . . . . . . . . . . . . . . . . . . Tire dealer . . . . . . . . . . . . . . . . . . . . . . . . . . . You Personally: Auto repair chain store . . . . . . . . . . . . . . . . . Bought in Times CAR WAX & POLISH Jiffy Lube . . . . . . . . . . . . . . . . . . . . . . . . . . . . last 12 used/last Other Quick Lube Center . . . . . . . . . . . . . . . months 12 months Wal-Mart TLE . . . . . . . . . . . . . . . . . . . . . . . . 315 Other Discount Store Service Center . . . . . . Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . TOTAL: . . . . . . . . . . . . . . . . . 00 If you personally change your oil, where did TYPES: You Personally: you purchase it? Hard Paste . . . . . . . . . . . . . 01 LEATHER AND VINYL Bought in Times 300-0 Soft Paste . . . . . . . . . . . . . . 02 PROTECTANTS last 12 used/last Advance Auto Parts Store . . . . . . . . . . . . . . . 1 Liquid . . . . . . . . . . . . . . . . . . 03 months 12 months AutoZone . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Spray . . . . . . . . . . . . . . . . . . 04 309 Carquest . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 BRANDS: Kmart . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 TOTAL: . . . . . . . . . . . . . . . . . 00 Armor All . . . . . . . . . . . . . . . 05 O’Reilly Auto Parts . . . . . . . . . . . . . . . . . . . . 5 BRANDS: Black Magic . . . . . . . . . . . . . 06 01 Pep Boys . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Armor All Leather Wipes . . . Blue Coral . . . . . . . . . . . . . . 07 Wal-Mart . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Armor All Original DuPont Teflon . . . . . . . . . . . 08 02 Other auto parts store . . . . . . . . . . . . . . . . . . 8 Protectant . . . . . . . . . . . . Eagle One . . . . . . . . . . . . . . 09 03 Gas Station/garage . . . . . . . . . . . . . . . . . . . . 9 Armor All Protectant Wipes . Liquid Glass . . . . . . . . . . . . 10 04 Other Discount/Dept. Store . . . . . . . . . . . . . . 0 Armor All Ultra Shine . . . . . . Meguiar’s . . . . . . . . . . . . . . . 11 Black Magic . . . . . . . . . . . . . 05 Who decides which brand you use? Mothers . . . . . . . . . . . . . . . . 12 F21 Super Protectant . . . . . 06 301-0 Nu Finish . . . . . . . . . . . . . . . 13 07 Yourself (alone or with someone else) . . . . . . 1 Lexol . . . . . . . . . . . . . . . . . . Rain Dance . . . . . . . . . . . . . 14 08 Someone else . . . . . . . . . . . . . . . . . . . . . . . . 2 Meguiar’s . . . . . . . . . . . . . . . Tanner’s Preserve . . . . . . . . 09 Rain-X . . . . . . . . . . . . . . . . . 15 Turtle Wax . . . . . . . . . . . . . . 10 You Personally: Simoniz . . . . . . . . . . . . . . . . 16 999 Had serviced 3M Wax . . . . . . . . . . . . . . . . 17 BRAKES OTHER (Write In) in last 12 Turtle Wax Extreme Wax . . . 18 months Turtle Wax Finish 2001 . . . . 19 You Personally: CAR CLEANER Turtle Wax Ice . . . . . . . . . . . 20 Bought in Times 303-0 Turtle Wax Super Hard Shell 21 WASH/WIPES last 12 used/last Yes 1 Turtle Wax Zip Wax . . . . . . . 22 months 12 months COMPANIES: Other Turtle Wax . . . . . . . . . 23 310 Meineke . . . . . . . . . . . . . . . . . . . . 2 999 TOTAL: . . . . . . . . . . . . . . . . . 00 Midas . . . . . . . . . . . . . . . . . . . . . . 3 OTHER (Write In) TYPES: Monro Muffler/Brake . . . . . . . . . . 4 Used for: Wash . . . . . . . . . . . . . . . . . . 01 Sears . . . . . . . . . . . . . . . . . . . . . . 5 316-0 Wipes . . . . . . . . . . . . . . . . . 02 Other . . . . . . . . . . . . . . . . . . . . . . 6 Boats . . . . . . . . . . . . . . . . . . 1 BRANDS: Cars . . . . . . . . . . . . . . . . . . . 2 You Personally: Armor All . . . . . . . . . . . . . . 03 TRANSMISSION Motorcycles . . . . . . . . . . . . . 3 Had serviced Blue Coral . . . . . . . . . . . . . . 04 Trucks . . . . . . . . . . . . . . . . . 4 SERVICE in last 12 Meguiar’s . . . . . . . . . . . . . . . 05 months Mr. Clean AutoDry . . . . . . . . 06 Nu Finish . . . . . . . . . . . . . . . 07 302-0 Rain-X . . . . . . . . . . . . . . . . . 08 Yes 1 Simoniz . . . . . . . . . . . . . . . . 09 COMPANIES: Turtle Wax . . . . . . . . . . . . . . 10 Aamco . . . . . . . . . . . . . . . . . . . . . 2 999 Cottman . . . . . . . . . . . . . . . . . . . . 3 OTHER (Write In) Other . . . . . . . . . . . . . . . . . . . . . . 4 AUTOMOTIVE PRODUCTS You Personally: CAR/OTHER Bought VEHICLE BATTERIES in last 12 months You Personally: SHOCK ABSORBERS/ Bought Number/ STRUTS in last 12 last 12 months months 317-0 1 BRANDS: AC Delco . . . . . . . . . . . . . . . Gabriel . . . . . . . . . . . . . . . . . GM Parts/Goodwrench . . . . Midas . . . . . . . . . . . . . . . . . . Monroe . . . . . . . . . . . . . . . . NAPA . . . . . . . . . . . . . . . . . . 2 3 4 5 6 7 8 OTHER (Write In) Motorcraft . . . . . . . . . . . . . . . . . . . . NAPA . . . . . . . . . . . . . . . . . . . . . . . . Optima . . . . . . . . . . . . . . . . . . . . . . . Other . . . . . . . . . . . . . . . . . . . . . . . . Who installed it? 319-0 Yourself . . . . . . . . . . . . . . . . . . . . . . 1 Another household member . . . . . . 2 Service centers or dealers, etc. . . . . . . . . . . . . . . . . . . . . . . . . 3 Other . . . . . . . . . . . . . . . . . . . . . . . . 4 Where bought? 320-0 Advance Auto Parts Store . . . . . . . . 1 AutoZone . . . . . . . . . . . . . . . . . . . . . 2 Carquest . . . . . . . . . . . . . . . . . . . . . 3 NAPA . . . . . . . . . . . . . . . . . . . . . . . . 4 O’Reilly Auto Parts . . . . . . . . . . . . . 5 Pep Boys . . . . . . . . . . . . . . . . . . . . . 6 Sears . . . . . . . . . . . . . . . . . . . . . . . . 7 Wal-Mart . . . . . . . . . . . . . . . . . . . . . 8 321-0 Other auto parts store . . . . . . . . . . . 1 Car dealer . . . . . . . . . . . . . . . . . . . . 2 Gas station/garage . . . . . . . . . . . . . 3 Tire Dealer/Store . . . . . . . . . . . . . . . 4 Other Discount/Dept. Store . . . . . . . 5 Who decides which brand you buy? 322-0 Yourself (alone or with someone else) . . . . . . . . . . . . . . . 1 Someone else . . . . . . . . . . . . . . . . . 2 4 5 6 OTHER (Write In) 324 00 01 02 03 04 05 OTHER (Write In) Who installed them? 325-0 Yourself . . . . . . . . . . . . . . . . 1 Another household member . 2 Other . . . . . . . . . . . . . . . . . . . 3 06 07 08 999 00 01 02 03 04 05 06 07 08 09 999 00 01 Regular passenger . . . . . . . Touring . . . . . . . . . . . . . . . . . 06 02 03 04 05 07 08 09 10 11 Firestone . . . . . . . . . . . . . . . Fuzion . . . . . . . . . . . . . . . . . General . . . . . . . . . . . . . . . . Goodyear . . . . . . . . . . . . . . . Hankook . . . . . . . . . . . . . . . 16 Kelly Springfield . . . . . . . . . . Kumho . . . . . . . . . . . . . . . . . Michelin . . . . . . . . . . . . . . . . Pirelli . . . . . . . . . . . . . . . . . . Toyo . . . . . . . . . . . . . . . . . . . 21 Uniroyal . . . . . . . . . . . . . . . . Yokohama . . . . . . . . . . . . . . 26 OTHER (Write In) Who installed them for you? 331-0 Yourself . . . . . . . . . . . . . . . . 1 Another household member 2 Other (including all dealers, service centers, etc.) . . . . 3 Where bought? 332-0 Advance Auto Parts Store . . 1 AutoZone . . . . . . . . . . . . . . . 2 Carquest . . . . . . . . . . . . . . . 3 NAPA . . . . . . . . . . . . . . . . . . 4 O’Reilly Auto Parts . . . . . . . 5 Pep Boys . . . . . . . . . . . . . . . 6 Wal-Mart . . . . . . . . . . . . . . . 7 Other auto parts store . . . . . 8 Car dealer . . . . . . . . . . . . . . 9 Gas station/garage . . . . . . . 0 Other Discount/Dept. Store . X Who decides which brand you buy? 333-0 Yourself (alone or with someone else) . . . . . . . . . 1 Someone else . . . . . . . . . . . 2 KINDS: All terrain . . . . . . . . . . . . . . . All season . . . . . . . . . . . . . . High performance . . . . . . . . Mud/Snow . . . . . . . . . . . . . . Mud/Terrain . . . . . . . . . . . . . BRANDS: B.F. Goodrich . . . . . . . . . . . . Bridgestone . . . . . . . . . . . . . Continental . . . . . . . . . . . . . Cooper . . . . . . . . . . . . . . . . Dunlop . . . . . . . . . . . . . . . . . 64L-0 TOTAL: . . . . . . . . . . . . . . . . . BRANDS: AC Delco . . . . . . . . . . . . . . . Autolite . . . . . . . . . . . . . . . . Bosch . . . . . . . . . . . . . . . . . Champion . . . . . . . . . . . . . . Denso . . . . . . . . . . . . . . . . . E3 . . . . . . . . . . . . . . . . . . . . Motorcraft . . . . . . . . . . . . . . NGK . . . . . . . . . . . . . . . . . . SplitFire . . . . . . . . . . . . . . . . TOTAL: . . . . . . . . . . . . . . . . . TYPES: Bias belted . . . . . . . . . . . . . Bias ply . . . . . . . . . . . . . . . . Radial . . . . . . . . . . . . . . . . . 330 You Personally: Bought Number/ WINDSHIELD WIPERS in last 12 last 12 months months TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Anco . . . . . . . . . . . . . . . . . . Bosch . . . . . . . . . . . . . . . . . Jamak . . . . . . . . . . . . . . . . . Pylon . . . . . . . . . . . . . . . . . . Rain-X . . . . . . . . . . . . . . . . . SmartBlade . . . . . . . . . . . . . Trico . . . . . . . . . . . . . . . . . . . Tridon . . . . . . . . . . . . . . . . . . 06 999 You Personally: Bought Number/ SPARK PLUGS in last 12 last 12 months months 323-0 1 2 3 01 02 03 04 05 Other Discount/Dept. Store . 1 Who decides which brand you buy? 329-0 Yourself (alone or with someone else) . . . . . . . . . 1 Someone else . . . . . . . . . . . 2 Yes 00 Who installed it? 327-0 Yourself . . . . . . . . . . . . . . . . 1 Another household member 2 Service centers or dealers . 3 Other . . . . . . . . . . . . . . . . . . 4 Where bought? 328-0 Advance Auto Parts Store . . 1 AutoZone . . . . . . . . . . . . . . . 2 Carquest . . . . . . . . . . . . . . . 3 Midas . . . . . . . . . . . . . . . . . . 4 Pep Boys . . . . . . . . . . . . . . . 5 Sears . . . . . . . . . . . . . . . . . . 6 Other auto parts store . . . . . 7 Car dealer . . . . . . . . . . . . . . 8 Discount auto . . . . . . . . . . . 9 Gas station/garage . . . . . . . 0 Specialty shop . . . . . . . . . . . X Tire Dealer . . . . . . . . . . . . . . Y You Personally: Bought in last 12 months TYPES: Drop-In . . . . . . . . . . . . . . . . . . . . . . Spray-On . . . . . . . . . . . . . . . . . . . . . BRANDS: Line-X . . . . . . . . . . . . . . . . . . . . . . . Rhino Linings . . . . . . . . . . . . . . . . . Other . . . . . . . . . . . . . . . . . . . . . . . . 334 TOTAL: . . . . . . . . . . . . . . . . . 318-0 1 2 3 4 TRUCK BED LINERS You Personally: Number TIRES Bought in purchased/ last 12 last 12 months months 326 Yes BRANDS: AC Delco . . . . . . . . . . . . . . . . . . . . . Autocraft (Advance Auto Parts) . . . . DieHard (Sears) . . . . . . . . . . . . . . . Duralast . . . . . . . . . . . . . . . . . . . . . . EverStart (Wal-Mart) . . . . . . . . . . . . Exide . . . . . . . . . . . . . . . . . . . . . . . . Interstate . . . . . . . . . . . . . . . . . . . . . Page 30 Where bought? 335-0 Discount Tire Co. . . . . . . . . . 1 Firestone Tire & Service Center . . . . . . . . . . . . . . . 2 Goodyear . . . . . . . . . . . . . . . 3 NTB National Tire & Battery 4 Pep Boys . . . . . . . . . . . . . . . 5 Sears . . . . . . . . . . . . . . . . . . Wal-Mart . . . . . . . . . . . . . . . Auto parts store . . . . . . . . . . Gas station . . . . . . . . . . . . . Other tire dealer/Store . . . . . 6 7 8 9 0 Who decides which brand you buy? 337-0 Yourself (alone or with someone else) . . . . . . . . . 1 Someone else . . . . . . . . . . . 2 How much did you spend for tires in the last 12 months? 338-0 Under $100 . . . . . . . . . . . . . 1 $100 - $249 . . . . . . . . . . . . . 2 $250 - $499 . . . . . . . . . . . . . 3 $500 or more . . . . . . . . . . . . 4 12 13 14 15 17 18 19 20 22 23 24 25 27 999 CAMPING, RECREATION ITEMS AND THEME PARKS Page 31 THEME PARKS CAMPING Have you visited a theme park in the last 12 months? Yes 1 1. How many overnight camping trips did you take in the last 12 1. months? Total number of trips: 339-0 2. Where did you camp? PUBLIC CAMPGROUNDS: National Parks/Forests . . . . . . . . . . . . . . . . . . . . State Parks/Forests . . . . . . . . . . . . . . . . . . . . . . . Other Publicly Owned Campgrounds . . . . . . . . . PRIVATE CAMPGROUNDS: (Open to the public) KOA Campgrounds . . . . . . . . . . . . . . . . . . . . . . . Independently Owned Campgrounds . . . . . . . . . If yes, which of the following did you visit? Number of Nights Camped in Past Year 340 01 02 03 04 05 Your Household: CAMPING Bought EQUIPMENT last 12 Owns months 341 344-0 345-0 Adventure Island (Florida) . . . . . . . . . . . . . . . . . . . . . . . Busch Gardens (Florida) . . . . . . . . . . . . . . . . . . . . . . . . Busch Gardens (Virginia) . . . . . . . . . . . . . . . . . . . . . . . Carowinds (North Carolina) . . . . . . . . . . . . . . . . . . . . . . Cedar Point (Ohio) . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 2 3 4 5 Discovery Cove (Florida) . . . . . . . . . . . . . . . . . . . . . . . . Disney’s California Adventure . . . . . . . . . . . . . . . . . . . . Disneyland (California) . . . . . . . . . . . . . . . . . . . . . . . . . Dollywood (Tennessee) . . . . . . . . . . . . . . . . . . . . . . . . . Dorney Park & Wild Water Kingdom (Pennsylvania) . . . 6 7 8 9 0 Great America (California) . . . . . . . . . . . . . . . . . . . . . . Hershey Park (Pennsylvania) . . . . . . . . . . . . . . . . . . . . Kings Dominion (Virginia) . . . . . . . . . . . . . . . . . . . . . . . King’s Island (Ohio) . . . . . . . . . . . . . . . . . . . . . . . . . . . . Knott’s Berry Farm (California) . . . . . . . . . . . . . . . . . . . 346-0 1 2 3 4 5 1 2 01 02 03 04 05 Sleeping Bag . . . . . . . . . . . . . . . . . . . . . . . . . . . . Hunting Knife . . . . . . . . . . . . . . . . . . . . . . . . . . . . Tent . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Cooler or Ice Chest (under 24 quarts) . . . . . . . . Cooler or Ice Chest (24 quarts & over) . . . . . . . . 06 07 08 09 10 Camp Cookware . . . . . . . . . . . . . . . . . . . . . . . . . Lantern (gas) . . . . . . . . . . . . . . . . . . . . . . . . . . . . Lantern (electric) . . . . . . . . . . . . . . . . . . . . . . . . . Camp Stove . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Insulated Picnic Jug . . . . . . . . . . . . . . . . . . . . . . Waterproof/Breathable Apparel . . . . . . . . . . . . . . Sea World California . . . . . . . . . . . . . . . . . . . . . . . . . . . Sea World Florida . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Sea World Texas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Sesame Place (Pennsylvania) . . . . . . . . . . . . . . . . . . . . Six Flags America (Maryland) . . . . . . . . . . . . . . . . . . . . 11 12 13 14 15 16 Six Flags Fiesta (Texas) . . . . . . . . . . . . . . . . . . . . . . . . 6 Six Flags Great Adventure (New Jersey) . . . . . . . . . . . 7 Six Flags Great America (Illinois) . . . . . . . . . . . . . . . . . 8 Air Mattress (Inflatable) . . . . . . . . . . . . . . . . . . . . Backpack . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Beverage Containers . . . . . . . . . . . . . . . . . . . . . . Compass . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Daypack . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . How much did your household spend on camping equipment in the last 12 months? $1-49 $50-99 $100-199 342-0 1 2 3 4 Your Household: RECREATION ITEMS/ Acquired VEHICLES in last 12 Owns months $200 or more 1 Outboard motor (under 25 HP) . . . . . . . . . . . . . . . . . . . Outboard motor (25-75 HP) . Outboard motor (over 75 HP) Inboard/outboard power boat (sterndrive) . . . . . . . . . . . . . Power boat (under 16 ft.) . . . . 2 3 347-0 1 2 3 4 5 348-0 Six Flags Magic Mountain (California) . . . . . . . . . . . . . Six Flags Discovery Kingdom (California) . . . . . . . . . . . Six Flags New England (Massachusetts) . . . . . . . . . . . Six Flags Over Georgia . . . . . . . . . . . . . . . . . . . . . . . . . Six Flags Over Texas . . . . . . . . . . . . . . . . . . . . . . . . . . . Six Flags St. Louis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Universal Studios (California) . . . . . . . . . . . . . . . . . . . . Universal Studios (Florida) . . . . . . . . . . . . . . . . . . . . . . Universal Studios Islands of Adventure (Florida) . . . . . Valleyfair (Minnesota) . . . . . . . . . . . . . . . . . . . . . . . . . . Walt Disney World (Florida): Blizzard Beach . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Disney’s Animal Kingdom . . . . . . . . . . . . . . . . . . . . . Epcot Center . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Magic Kingdom . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MGM Studios . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Typhoon Lagoon . . . . . . . . . . . . . . . . . . . . . . . . . . . . Wet ’n Wild (Florida) . . . . . . . . . . . . . . . . . . . . . . . . . . . Wisconsin Dells . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 2 3 4 5 6 349-0 Who decided to purchase? Yourself (alone or withSomeone someone else) Else 343 Legoland (California) . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Raging Waters (California) . . . . . . . . . . . . . . . . . . . . . . 7 4 01 02 03 04 05 Power boat (16 ft. +) . . . . . . . Bass/Fishing Boat (under 16 ft.) . . . . . . . . . . . . . . . . . Bass/Fishing Boat (16 ft. +) . . Sailboat (under 16 ft.) . . . . . . Sailboat (16 ft. +) . . . . . . . . . . 06 07 08 09 10 Inflatable boat . . . . . . . . . . . . Personal watercraft . . . . . . . . Rowboat . . . . . . . . . . . . . . . . Canoe . . . . . . . . . . . . . . . . . . Boat Trailer . . . . . . . . . . . . . . 11 12 13 14 15 Truck mounted camper . . . . . Motor home . . . . . . . . . . . . . . Towable trailer camper . . . . . Towable folding tent camper (pop-up) . . . . . . . . . . . . . . . Other camper/trailer . . . . . . . 16 17 18 19 20 Snowmobile . . . . . . . . . . . . . . CB base unit . . . . . . . . . . . . . 21 22 1 2 3 4 5 6 7 8 9 0 X Y 350-0 Worlds of Fun/Oceans of Fun (Missouri) . . . . . . . . . . . 1 Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Who made the decision to visit? Yourself (Alone or with someone else) . . . . . . . . . . . . . Child . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Travel Agent . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Someone Else . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 4 5 6 In total, on how many different days did you visit all theme parks in the last 12 months? 226-0 Have you visited an indoor water park in the last 12 months? 64S-0 Yes 1 RESTAURANTS, LUGGAGE AND VACATIONS You Personally: FAST FOOD & DRIVEAte/Bought Number of IN RESTAURANTS at last times/last 6 months 30 days 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 999 OTHER (Write In) WHAT MEALS: Breakfast . . . . . . . . . . . . . . . Lunch . . . . . . . . . . . . . . . . . Snacks . . . . . . . . . . . . . . . . . Supper/Dinner . . . . . . . . . . . WHAT DAYS: Weekdays . . . . . . . . . . . . . . Weekends . . . . . . . . . . . . . . HOW ORDERED: Eat-in . . . . . . . . . . . . . . . . . . Home Delivery . . . . . . . . . . . Take-Out: Drive-Thru . . . . . . Take-Out: Walk-In . . . . . . . . Who made the decision of where to go? 352-0 Yourself . . . . . . . . . . . . . . . . 1 Other Adult . . . . . . . . . . . . . 2 Child . . . . . . . . . . . . . . . . . . 3 You Personally: FAMILY Ate/Bought Number of RESTAURANTS & at last times/last STEAK HOUSES 6 months 30 days 353 351 TOTAL: . . . . . . . . . . . . . . . . . RESTAURANTS: A & W . . . . . . . . . . . . . . . . . Arby’s . . . . . . . . . . . . . . . . . . Au Bon Pain . . . . . . . . . . . . . Baja Fresh Mexican Grill . . . Baskin-Robbins . . . . . . . . . . Ben & Jerry’s . . . . . . . . . . . . Blimpie Subs & Salads . . . . Bojangles . . . . . . . . . . . . . . Boston Market . . . . . . . . . . . Burger King . . . . . . . . . . . . . Captain D’s . . . . . . . . . . . . . Carl’s Jr. . . . . . . . . . . . . . . . . Checkers . . . . . . . . . . . . . . . Chick-Fil-A . . . . . . . . . . . . . . Chipotle Mexican Grill . . . . . Chuck E Cheese . . . . . . . . . Church’s Fried Chicken . . . . Dairy Queen . . . . . . . . . . . . Del Taco . . . . . . . . . . . . . . . Domino’s Pizza . . . . . . . . . . Dunkin’ Donuts . . . . . . . . . . Einstein Bros. Bagel Shop . . El Pollo Loco . . . . . . . . . . . . Fazoli’s . . . . . . . . . . . . . . . . Fuddruckers . . . . . . . . . . . . Godfather’s Pizza . . . . . . . . Hardee’s . . . . . . . . . . . . . . . Jack in the Box . . . . . . . . . . KFC (Kentucky Fried Chicken) . . . . . . . . . . . . . . Krispy Kreme Doughnuts . . Krystal . . . . . . . . . . . . . . . . . Little Caesar’s . . . . . . . . . . . Long John Silver’s . . . . . . . . McDonald’s . . . . . . . . . . . . . Orange Julius . . . . . . . . . . . Panera Bread . . . . . . . . . . . Papa John’s . . . . . . . . . . . . . Papa Murphy’s . . . . . . . . . . . Pizza Hut . . . . . . . . . . . . . . . Pizza Inn . . . . . . . . . . . . . . . Popeyes Chicken . . . . . . . . . Quizno’s . . . . . . . . . . . . . . . Rally’s . . . . . . . . . . . . . . . . . Round Table Pizza . . . . . . . . Sbarro . . . . . . . . . . . . . . . . . Schlotzsky’s Deli . . . . . . . . . Sonic Drive-In . . . . . . . . . . . Starbucks . . . . . . . . . . . . . . Steak ’N Shake . . . . . . . . . . Subway . . . . . . . . . . . . . . . . Taco Bell . . . . . . . . . . . . . . . Taco Time . . . . . . . . . . . . . . TCBY . . . . . . . . . . . . . . . . . . Wendy’s . . . . . . . . . . . . . . . . Whataburger . . . . . . . . . . . . White Castle . . . . . . . . . . . . Wienerschnitzel . . . . . . . . . . Wing•Stop . . . . . . . . . . . . . . Page 32 60 61 62 63 64 65 66 67 68 69 TOTAL: . . . . . . . . . . . . . . . . . RESTAURANTS: Applebee’s . . . . . . . . . . . . . . Baker’s Square . . . . . . . . . . Benihana . . . . . . . . . . . . . . . Bennigans . . . . . . . . . . . . . . Bertucci’s . . . . . . . . . . . . . . . Big Boy . . . . . . . . . . . . . . . . Bob Evans Farms . . . . . . . . Buffalo Wild Wings . . . . . . . California Pizza Kitchen . . . Carrabba’s Italian Grill . . . . . The Cheesecake Factory . . Chevy’s . . . . . . . . . . . . . . . . Chili’s Grill & Bar . . . . . . . . . CiCi’s Pizza . . . . . . . . . . . . . Cracker Barrel . . . . . . . . . . . Damon’s . . . . . . . . . . . . . . . Dave & Buster’s . . . . . . . . . . Denny’s . . . . . . . . . . . . . . . . Don Pablo’s . . . . . . . . . . . . . El Torito . . . . . . . . . . . . . . . . Friendly’s . . . . . . . . . . . . . . . Golden Corral . . . . . . . . . . . HomeTown Buffet . . . . . . . . Hooters . . . . . . . . . . . . . . . . Houlihan’s . . . . . . . . . . . . . . International House of Pancakes (IHOP) . . . . . . . Joe’s Crab Shack . . . . . . . . Johnny Carino’s Italian . . . . Logan’s Roadhouse . . . . . . Lone Star Steakhouse . . . . . LongHorn Steakhouse . . . . Marie Callenders . . . . . . . . . O’Charley’s . . . . . . . . . . . . . Old Country Buffet . . . . . . . . Olive Garden . . . . . . . . . . . . On The Border . . . . . . . . . . . Outback Steakhouse . . . . . . Perkins . . . . . . . . . . . . . . . . Ponderosa . . . . . . . . . . . . . . Red Lobster . . . . . . . . . . . . . Red Robin . . . . . . . . . . . . . . Romano’s Macaroni Grill . . . Ruby Tuesday . . . . . . . . . . . Ruth’s Chris Steak House . . Ryans . . . . . . . . . . . . . . . . . Shoney’s . . . . . . . . . . . . . . . Sizzler . . . . . . . . . . . . . . . . . Smokey Bones . . . . . . . . . . Steak ’n Ale . . . . . . . . . . . . . Stuart Anderson’s Black Angus & Cattle Company Texas Roadhouse . . . . . . . . T.G.I. Friday’s . . . . . . . . . . . . Tony Roma’s . . . . . . . . . . . . Uno Chicago Grill . . . . . . . . Village Inn Restaurant . . . . . Waffle House . . . . . . . . . . . . 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 355 TOTAL: . . . . . . . . . . . . . . . . . 00 TYPES: Attache . . . . . . . . . . . . . . . . Garment Bag . . . . . . . . . . . . Pullman/Suitcase . . . . . . . . Shoulder Briefcase/Bag . . . Other . . . . . . . . . . . . . . . . . . 01 02 03 04 05 KINDS: Hard side . . . . . . . . . . . . . . . Soft side . . . . . . . . . . . . . . . 06 07 BRANDS: Airway . . . . . . . . . . . . . . . . . American Tourister . . . . . . . Atlantic . . . . . . . . . . . . . . . . Coach . . . . . . . . . . . . . . . . . Hartmann . . . . . . . . . . . . . . 08 09 10 11 12 High Sierra . . . . . . . . . . . . . Jansport . . . . . . . . . . . . . . . Land’s End . . . . . . . . . . . . . Penney’s . . . . . . . . . . . . . . . Pierre Cardin . . . . . . . . . . . . 13 14 15 16 17 Samsonite . . . . . . . . . . . . . . Skyway . . . . . . . . . . . . . . . . Tumi . . . . . . . . . . . . . . . . . . . Victorinox Swiss Army . . . . . 18 19 OTHER (Write In) 36 PASSPORT 37 38 39 Do you personally own a valid passport? 40 357-0 41 Yes . . . . . . . . . . . . . . . . . . . . 1 42 No . . . . . . . . . . . . . . . . . . . . 2 43 44 45 FOREIGN VACATIONS 46 47 48 How much did you spend on foreign 49 vacations in the past 12 months: 50 51 52 53 54 55 56 999 59 60 61 62 63 64 20 21 999 What was the total amount spent for all pieces in the last 12 months? 356-0 $ 1 - $ 49 . . . . . . . . . . . . . 1 $ 50 - $ 99 . . . . . . . . . . . . . 2 $100 - $199 . . . . . . . . . . . . . 3 $200 - $299 . . . . . . . . . . . . . 4 $300 + . . . . . . . . . . . . . . . . . 5 31 32 33 34 35 OTHER (Write In) WHAT MEALS: Breakfast . . . . . . . . . . . . . . . Lunch . . . . . . . . . . . . . . . . . Snacks . . . . . . . . . . . . . . . . . Supper/Dinner . . . . . . . . . . . WHAT DAYS: Weekdays . . . . . . . . . . . . . . Weekends . . . . . . . . . . . . . . Who made the decision of where to go? 354-0 Yourself . . . . . . . . . . . . . . . . 1 Other Adult . . . . . . . . . . . . . 2 Child . . . . . . . . . . . . . . . . . . 3 You Personally: Number LUGGAGE bought last 12 Own months Less than $1,000 . . . . . . . . . $1,000 - $2,999 . . . . . . . . . . $3,000 - $5,999 . . . . . . . . . . $6,000 or more . . . . . . . . . . 358-0 1 2 3 4 DOMESTIC VACATIONS How much did you spend on domestic vacations in the past 12 months: 359-0 Less than $1,000 . . . . . . . . . 1 $1,000 - $1,499 . . . . . . . . . . 2 $1,500 - $1,999 . . . . . . . . . . 3 $2,000 - $2,999 . . . . . . . . . . 4 $3,000 - $4,999 . . . . . . . . . . 5 $5,000 or more . . . . . . . . . . 6 FOREIGN TRAVEL Page 33 Did you personally take a trip outside the United States (including Alaska or Hawaii) in the last 3 years? Yes 1 No 2 360-0 If yes, how many trips did you take? _ ___________________ 361-0 FOREIGN TRAVEL Last Trip Second Last Trip 390-0 1 2 3 4 Central America . . . . . . . . . . . . . . . . . South America . . . . . . . . . . . . . . . . . . . England . . . . . . . . . . . . . . . . . . . . . . . . Ireland . . . . . . . . . . . . . . . . . . . . . . . . . Scotland . . . . . . . . . . . . . . . . . . . . . . . France . . . . . . . . . . . . . . . . . . . . . . . . . Belgium . . . . . . . . . . . . . . . . . . . . . . . . Germany . . . . . . . . . . . . . . . . . . . . . . . Austria . . . . . . . . . . . . . . . . . . . . . . . . . Switzerland . . . . . . . . . . . . . . . . . . . . . Holland (Netherlands) . . . . . . . . . . . . . Scandinavia . . . . . . . . . . . . . . . . . . . . . 363-0 1 2 3 4 5 377-0 1 2 3 4 5 391-0 1 2 3 4 5 6 7 8 9 0 X Y 6 7 8 9 0 X Y 6 7 8 9 0 X Y 364-0 1 2 3 4 5 378-0 1 2 3 4 5 392-0 1 2 3 4 5 6 7 8 9 0 X Y 6 7 8 9 0 X Y 6 7 8 9 0 X Y 365-0 1 2 3 4 5 379-0 1 2 3 4 5 393-0 1 2 3 4 5 6 7 8 9 0 X Y 6 7 8 9 0 X Y 6 7 8 9 0 X Y 366-0 380-0 1 2 3 4 394-0 1 2 3 4 5 6 5 6 7 8 7 8 9 0 9 0 367-0 1 2 3 381-0 1 2 3 395-0 1 2 3 4 5 6 7 4 5 6 7 4 5 6 7 8 9 0 X 8 9 0 X 8 9 0 X Italy . . . . . . . . . . . . . . . . . . . . . . . . . . . Spain/Portugal . . . . . . . . . . . . . . . . . . . Greece . . . . . . . . . . . . . . . . . . . . . . . . Other Western European countries . . . Russia . . . . . . . . . . . . . . . . . . . . . . . . . Eastern Europe . . . . . . . . . . . . . . . . . . Turkey . . . . . . . . . . . . . . . . . . . . . . . . . Israel . . . . . . . . . . . . . . . . . . . . . . . . . . Middle East . . . . . . . . . . . . . . . . . . . . . Japan . . . . . . . . . . . . . . . . . . . . . . . . . China . . . . . . . . . . . . . . . . . . . . . . . . . . Hong Kong . . . . . . . . . . . . . . . . . . . . . South-East Asia . . . . . . . . . . . . . . . . . 1 Other Asian countries . . . . . . . . . . . . . 2 Australia/New Zealand/South Pacific . 3 Africa . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Was this trip taken on an all inclusive travel package? Yes . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 No . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Was this trip to a Club Med Village? Yes . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 No . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Reason for trip: Business (paid by firm) . . . . . . . . . . . . 9 Honeymoon . . . . . . . . . . . . . . . . . . . . . 0 (Continued) Vacation . . . . . . . . . . . . . . . . . . . . . . . Personal (not vacation) . . . . . . . . . . . . Business/vacation combined . . . . . . . . Did you use the service of a Travel Agent or Internet travel site for trip? Yes, used travel agent . . . . . . . . . . . . . Yes, used airline-specific Internet site . Yes, used general Internet travel site . No . . . . . . . . . . . . . . . . . . . . . . . . . . . . If yes, for what purpose: Flight Reservations . . . . . . . . . . . . . . . Hotel Reservations . . . . . . . . . . . . . . . Local Sightseeing . . . . . . . . . . . . . . . . Entire Trip . . . . . . . . . . . . . . . . . . . . . . Second Last Trip Other Trips 368-0 1 2 3 4 5 382-0 1 2 3 4 5 396-0 1 2 3 4 5 11-14 . . . . . . . . . . . . . . . . . . . . . . . . . . 15-29 . . . . . . . . . . . . . . . . . . . . . . . . . . 30 + . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 7 8 6 7 8 6 7 8 1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3-4 . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5-7 . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8-10 . . . . . . . . . . . . . . . . . . . . . . . . . . . When was each trip taken? January-March . . . . . . . . . . . . . . . . . . April-June . . . . . . . . . . . . . . . . . . . . . . July-September . . . . . . . . . . . . . . . . . . October-December . . . . . . . . . . . . . . . 369-0 1 2 3 4 383-0 1 2 3 4 397-0 1 2 3 4 Means of travel for each trip: Bus . . . . . . . . . . . . . . . . . . . . . . . . . . . Personal Vehicle . . . . . . . . . . . . . . . . . Cruise Ship . . . . . . . . . . . . . . . . . . . . . Plane (charter) . . . . . . . . . . . . . . . . . . Plane (scheduled flight) . . . . . . . . . . . . Railroad/Train . . . . . . . . . . . . . . . . . . . Rental Vehicle . . . . . . . . . . . . . . . . . . . 5 6 7 8 9 0 X 5 6 7 8 9 0 X 5 6 7 8 9 0 X If by airplane, which airlines did you use during each trip? Aer Lingus . . . . . . . . . . . . . . . . . . . . . . AeroMexico . . . . . . . . . . . . . . . . . . . . . Air Canada . . . . . . . . . . . . . . . . . . . . . Air France . . . . . . . . . . . . . . . . . . . . . . Air Jamaica . . . . . . . . . . . . . . . . . . . . . Alaska Airlines . . . . . . . . . . . . . . . . . . . Alitalia . . . . . . . . . . . . . . . . . . . . . . . . . American . . . . . . . . . . . . . . . . . . . . . . . British Airways . . . . . . . . . . . . . . . . . . . Continental . . . . . . . . . . . . . . . . . . . . . Delta . . . . . . . . . . . . . . . . . . . . . . . . . . KLM . . . . . . . . . . . . . . . . . . . . . . . . . . . Lufthansa . . . . . . . . . . . . . . . . . . . . . . Mexicana . . . . . . . . . . . . . . . . . . . . . . . Northwest . . . . . . . . . . . . . . . . . . . . . . Singapore Airlines . . . . . . . . . . . . . . . . 370-0 1 2 3 4 5 384-0 1 2 3 4 5 398-0 1 2 3 4 5 6 7 8 9 0 6 7 8 9 0 6 7 8 9 0 371-0 1 2 3 4 5 6 385-0 1 2 3 4 5 6 399-0 1 2 3 4 5 6 372-0 1 2 3 4 5 6 7 386-0 1 2 3 4 5 6 7 400-0 1 2 3 4 5 6 7 373-0 387-0 1 2 3 401-0 1 2 3 374-0 388-0 1 402-0 1 2 3 4 2 3 4 375-0 1 2 3 4 5 389-0 1 2 3 4 5 403-0 1 2 3 4 5 6 7 8 9 0 X Y 6 7 8 9 0 X Y 6 7 8 9 0 X Y United . . . . . . . . . . . . . . . . . . . . . . . . . US Airways . . . . . . . . . . . . . . . . . . . . . Virgin Atlantic . . . . . . . . . . . . . . . . . . . Other Asia/Pacific based airline . . . . . Other European based airline . . . . . . . Other Latin America based airline . . . Other . . . . . . . . . . . . . . . . . . . . . . . . . . For each airplane trip what did you fly? First Class . . . . . . . . . . . . . . . . . . . . . . 1 Business . . . . . . . . . . . . . . . . . . . . . . . 2 Coach . . . . . . . . . . . . . . . . . . . . . . . . . 3 For each airplane trip, did you use any in-flight entertainment on the plane? Listened to radio . . . . . . . . . . . . . . . . . 1 Watched in-flight video/Used in-flight 2 video equipment . . . . . . . . . . . . . . . Watched movie . . . . . . . . . . . . . . . . . . 3 Read in-flight publication . . . . . . . . . . . 4 For vacation or honeymoon trips only: What activities did you do on each vacation trip? ContinuedinnextColumn Last Trip Number of nights away on trip: Other Trips Year trip was taken: 362-0 376-0 2008 . . . . . . . . . . . . . . . . . . . . . . . . . . 1 1 2007 . . . . . . . . . . . . . . . . . . . . . . . . . . 2 2 2006 . . . . . . . . . . . . . . . . . . . . . . . . . . 3 3 2005 . . . . . . . . . . . . . . . . . . . . . . . . . . 4 4 Which countries or destinations did you visit on each trip? FOREIGN TRAVEL Answer for each trip: Barbados . . . . . . . . . . . . . . . . . . . . . . . Bermuda . . . . . . . . . . . . . . . . . . . . . . . Bahamas . . . . . . . . . . . . . . . . . . . . . . . Cayman Islands . . . . . . . . . . . . . . . . . . Jamaica . . . . . . . . . . . . . . . . . . . . . . . . Puerto Rico . . . . . . . . . . . . . . . . . . . . . Virgin Islands . . . . . . . . . . . . . . . . . . . . Other Caribbean Islands . . . . . . . . . . . Alaska . . . . . . . . . . . . . . . . . . . . . . . . . Canada . . . . . . . . . . . . . . . . . . . . . . . . Mexico . . . . . . . . . . . . . . . . . . . . . . . . . Hawaii . . . . . . . . . . . . . . . . . . . . . . . . . Attend a specific event . . . . . . . . . . . . Fine dining . . . . . . . . . . . . . . . . . . . . . . General sightseeing . . . . . . . . . . . . . . Go to beach . . . . . . . . . . . . . . . . . . . . . Play golf . . . . . . . . . . . . . . . . . . . . . . . . Running/Jogging . . . . . . . . . . . . . . . . . Sailing . . . . . . . . . . . . . . . . . . . . . . . . . Scuba diving . . . . . . . . . . . . . . . . . . . . Shopping . . . . . . . . . . . . . . . . . . . . . . . Skiing (cross country/downhill) . . . . . . Other outdoor sports or recreation . . . Visit relatives or friends . . . . . . . . . . . . DOMESTIC TRAVEL DOMESTIC TRAVEL Page 34 Have you personally made any trips of more DOMESTIC TRAVEL Last than one day’s duration in the past 12 (Continued) Trip months, within the continental U.S., including business, vacation and weekend travel? Who decided upon the destination of each trip? Yes 1 No 2 404-0 If yes, how many such trips have you made in the last 12 months. _________________ 405-0 Answer for each trip: Last Trip Second Last Trip Other Trips 419-0 1 2 3 4 5 6 7 432-0 1 2 3 4 5 6 7 Number of nights away on each trip: 1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3-4 . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5-6 . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7-8 . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9-14 . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 + . . . . . . . . . . . . . . . . . . . . . . . . . . Number of household members, including yourself, on each trip: 406-0 1 2 3 4 5 6 7 Write in # Maine, New Hampshire, Vermont . . . . Massachusetts, Connecticut, Rhode Island . . . . . . . . . . . . . . . . . . New York, Pennsylvania, New Jersey . . Delaware, Maryland, District of Columbia . . . . . . . . . . . . . . . . . . . . . Michigan, Wisconsin . . . . . . . . . . . . . . Ohio, Indiana, Illinois . . . . . . . . . . . . . . Nebraska, Kansas . . . . . . . . . . . . . . . . N. Dakota, S. Dakota, Minnesota . . . . Iowa, Missouri . . . . . . . . . . . . . . . . . . . N. Carolina, S. Carolina . . . . . . . . . . . . Alabama, Georgia . . . . . . . . . . . . . . . . Florida . . . . . . . . . . . . . . . . . . . . . . . . . Kentucky, Tennessee . . . . . . . . . . . . . . Mississippi, Louisiana . . . . . . . . . . . . . Texas . . . . . . . . . . . . . . . . . . . . . . . . . . Arkansas, Oklahoma . . . . . . . . . . . . . . Virginia, West Virginia . . . . . . . . . . . . . Montana, Idaho, Wyoming . . . . . . . . . . Washington, Oregon . . . . . . . . . . . . . . California . . . . . . . . . . . . . . . . . . . . . . . Utah, Colorado . . . . . . . . . . . . . . . . . . Arizona, New Mexico, Nevada . . . . . . . Business (paid for by company) . . . . . Business (paid for by self) . . . . . . . . . . Honeymoon . . . . . . . . . . . . . . . . . . . . . Vacation . . . . . . . . . . . . . . . . . . . . . . . Personal (not vacation) . . . . . . . . . . . . Part business/Part vacation . . . . . . . . . If yes, for what purpose: Flight Reservations . . . . . . . . . . . . . . . Hotel Reservations . . . . . . . . . . . . . . . Entire Trip . . . . . . . . . . . . . . . . . . . . . . 414-0 1 2 3 4 5 1 2 3 4 5 440-0 1 2 3 4 5 Bus (scheduled) . . . . . . . . . . . . . . . . . Railroad/Train . . . . . . . . . . . . . . . . . . . Motor Home/RV . . . . . . . . . . . . . . . . . . 6 7 8 6 7 8 6 7 8 Means of Travel for each trip: Plane (charter) . . . . . . . . . . . . . . . . . . Plane (scheduled) . . . . . . . . . . . . . . . . Rental Vehicle . . . . . . . . . . . . . . . . . . . Personal Vehicle . . . . . . . . . . . . . . . . . Bus (charter or tour) . . . . . . . . . . . . . . 427-0 8 9 0 433-0 408-0 1 421-0 1 434-0 1 2 3 2 3 2 3 4 5 6 7 8 9 0 4 5 6 7 8 9 0 4 5 6 7 8 9 0 409-0 1 2 3 4 5 422-0 1 2 3 4 5 435-0 1 2 3 4 5 6 7 8 9 0 X Y 6 7 8 9 0 X Y 6 7 8 9 0 X Y For each trip, did you use any in-flight entertainment on the plane? Listened to radio . . . . . . . . . . . . . . . . . 6 6 6 Watched movie . . . . . . . . . . . . . . . . . . 7 7 7 Watched in-flight video/Used in-flight 8 8 8 video equipment . . . . . . . . . . . . . . . Read in-flight publication . . . . . . . . . . . 9 9 9 For vacation or honeymoon trips only: What activities did you do on each vacation trip? 410-0 1 2 3 4 5 6 423-0 1 2 3 4 5 6 436-0 1 2 3 4 5 6 424-0 1 2 3 437-0 1 2 3 412-0 1 2 3 4 5 425-0 1 2 3 4 5 438-0 1 2 3 4 5 6 7 8 9 0 X Y 6 7 8 9 0 X Y 6 7 8 9 0 X Y ContinuedinnextColumn If by plane, which airlines did you use during each trip? AirTran Airways . . . . . . . . . . . . . . . . . . Alaska Airlines . . . . . . . . . . . . . . . . . . . American . . . . . . . . . . . . . . . . . . . . . . . ATA . . . . . . . . . . . . . . . . . . . . . . . . . . . Continental . . . . . . . . . . . . . . . . . . . . . Delta . . . . . . . . . . . . . . . . . . . . . . . . . . Frontier . . . . . . . . . . . . . . . . . . . . . . . . JetBlue . . . . . . . . . . . . . . . . . . . . . . . . Northwest . . . . . . . . . . . . . . . . . . . . . . Southwest . . . . . . . . . . . . . . . . . . . . . . United . . . . . . . . . . . . . . . . . . . . . . . . . US Airways . . . . . . . . . . . . . . . . . . . . . Other__________________________ 415-0 1 2 3 4 5 428-0 1 2 3 4 5 441-0 1 2 3 4 5 6 7 8 6 7 8 6 7 8 416-0 1 2 3 4 5 429-0 1 2 3 4 5 442-0 1 2 3 4 5 (Write In) 411-0 1 2 3 January . . . . . . . . . . . . . . . . . . . . . . . . February . . . . . . . . . . . . . . . . . . . . . . . March . . . . . . . . . . . . . . . . . . . . . . . . . April . . . . . . . . . . . . . . . . . . . . . . . . . . . May . . . . . . . . . . . . . . . . . . . . . . . . . . . June . . . . . . . . . . . . . . . . . . . . . . . . . . July . . . . . . . . . . . . . . . . . . . . . . . . . . . August . . . . . . . . . . . . . . . . . . . . . . . . . September . . . . . . . . . . . . . . . . . . . . . . October . . . . . . . . . . . . . . . . . . . . . . . . November . . . . . . . . . . . . . . . . . . . . . . December . . . . . . . . . . . . . . . . . . . . . . 8 9 0 Write in # When was each trip taken? 8 9 0 420-0 Under 500 . . . . . . . . . . . . . . . . . . . . . . 500-999 . . . . . . . . . . . . . . . . . . . . . . . . 1000 + . . . . . . . . . . . . . . . . . . . . . . . . . 439-0 1 2 3 407-0 Number of miles traveled from home (round trip) for each trip: 426-0 1 2 3 Write in # Reason for each trip: 413-0 1 2 3 Other Trips Did you use the service of a Travel Agent or Internet travel site for each trip? Yes, used travel agent . . . . . . . . . . . . . 4 4 4 Yes, used airline-specific Internet site . 5 5 5 Yes, used general Internet travel site . 6 6 6 No . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 7 7 Which states did you visit on each trip? Yourself (alone or with someone else) Travel Agent . . . . . . . . . . . . . . . . . . . . Spouse or Mate . . . . . . . . . . . . . . . . . . Second Last Trip Go to beach . . . . . . . . . . . . . . . . . . . . . General sightseeing . . . . . . . . . . . . . . Attend a specific event . . . . . . . . . . . . Shopping . . . . . . . . . . . . . . . . . . . . . . . Fine dining . . . . . . . . . . . . . . . . . . . . . . Play tennis . . . . . . . . . . . . . . . . . . . . . . Visit National Park . . . . . . . . . . . . . . . . 417-0 1 2 3 4 5 430-0 1 2 3 4 5 443-0 1 2 3 4 5 6 7 6 7 6 7 418-0 431-0 444-0 Play golf . . . . . . . . . . . . . . . . . . . . . . . . 1 1 1 Backpacking/Hiking . . . . . . . . . . . . . . . 2 2 2 Bicycle riding . . . . . . . . . . . . . . . . . . . . 3 3 3 Fishing . . . . . . . . . . . . . . . . . . . . . . . . . 4 4 4 Hunting . . . . . . . . . . . . . . . . . . . . . . . . 5 5 5 Running/Jogging . . . . . . . . . . . . . . . . . 6 6 6 Skiing (cross country/downhill) . . . . . . 7 7 7 Other outdoor sports or recreation . . . 8 8 8 Visit relatives or friends . . . . . . . . . . . . 9 9 9 Visit a health spa/retreat . . . . . . . . . . . 0 0 0 How many round trips BY PLANE have you made in the last 12 months?_____________________ 445-0 Number How many of those plane trips were for Business reasons?_______________________ 446-0 Number How many of those plane trips were for Vacation/Personal/Honeymoon reasons?_______________________ 447-0 Number HOTELS & MOTELS, CRUISES, CATALOG AND MAIL ORDER Page 35 HOTELS & MOTELS You Personally: Stayed Stayed in in for for Personal/ Business Vacation Number of nights spent in a hotel or motel last 12 months, either for business or personal/vacation: 1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3-4 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5-7 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8-14 . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 + . . . . . . . . . . . . . . . . . . . . . . . . . . . . Hotel or Motel stayed at last 12 months: Baymont Inns & Suites . . . . . . . . . . . . . . Best Western . . . . . . . . . . . . . . . . . . . . . Comfort Inns . . . . . . . . . . . . . . . . . . . . . . Country Inns & Suites . . . . . . . . . . . . . . Courtyard (by Marriott) . . . . . . . . . . . . . . Crowne Plaza . . . . . . . . . . . . . . . . . . . . . Days Inn . . . . . . . . . . . . . . . . . . . . . . . . . Doubletree . . . . . . . . . . . . . . . . . . . . . . . Econo Lodge . . . . . . . . . . . . . . . . . . . . . Embassy Suites . . . . . . . . . . . . . . . . . . . Fairfield Inn (by Marriott) . . . . . . . . . . . . Fairmont Hotels . . . . . . . . . . . . . . . . . . . Four Seasons . . . . . . . . . . . . . . . . . . . . . Hampton Inn . . . . . . . . . . . . . . . . . . . . . . Hilton . . . . . . . . . . . . . . . . . . . . . . . . . . . Hilton Garden Inn . . . . . . . . . . . . . . . . . . Holiday Inn . . . . . . . . . . . . . . . . . . . . . . . Holiday Inn Express . . . . . . . . . . . . . . . . Homewood Suites (by Hilton) . . . . . . . . . Howard Johnson . . . . . . . . . . . . . . . . . . Hyatt . . . . . . . . . . . . . . . . . . . . . . . . . . . . InterContinental Hotels . . . . . . . . . . . . . . La Quinta Inns . . . . . . . . . . . . . . . . . . . . Marriott Hotels, Resorts and Suites . . . . Motel 6 . . . . . . . . . . . . . . . . . . . . . . . . . . Quality Inns . . . . . . . . . . . . . . . . . . . . . . Radisson . . . . . . . . . . . . . . . . . . . . . . . . Ramada Inn . . . . . . . . . . . . . . . . . . . . . . Red Roof Inn . . . . . . . . . . . . . . . . . . . . . Residence Inn (by Marriott) . . . . . . . . . . Ritz Carlton . . . . . . . . . . . . . . . . . . . . . . Sheraton . . . . . . . . . . . . . . . . . . . . . . . . . Super 8 . . . . . . . . . . . . . . . . . . . . . . . . . . Travelodge . . . . . . . . . . . . . . . . . . . . . . . W Hotel . . . . . . . . . . . . . . . . . . . . . . . . . Westin . . . . . . . . . . . . . . . . . . . . . . . . . . 453-0 1 2 3 4 5 6 449-0 1 2 3 4 5 454-0 1 2 3 4 5 6 7 8 9 0 X Y 6 7 8 9 0 X Y 450-0 1 2 3 4 5 455-0 1 2 3 4 5 6 7 8 9 0 X Y 6 7 8 9 0 X Y 451-0 1 2 3 4 5 456-0 1 2 3 4 5 6 7 8 9 0 X Y 6 7 8 9 0 X Y 452-0 457-0 1 2 3 4 5 6 7 Are you a member of a frequent flyer program? 458-0 Yes 1 No 2 If yes, which program(s) are you a member of?535-0 American AAdvantage . . . Continental OnePass . . . . Delta SkyMiles . . . . . . . . . Northwest WorldPerks . . . CRUISE SHIPS 3 4 5 6 Southwest Rapid Rewards . . . United Mileage Plus . . . . . . . . US Airways Dividend Miles . . Other . . . . . . . . . . . . . . . . . . . 7 8 9 0 Have you personally taken a cruise of more than one day’s duration in the past three years? 459-0 Yes 1 No 2 Which of the following cruise lines did you use in the past 3 years? 460-0 Carnival . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Celebrity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Crystal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Disney Cruise Line . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Holland America Line . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Norwegian . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Princess . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Royal Caribbean . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 9 Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . How many cruises have you taken in the past three years? 461-0 By mail By phone in last in last 12 months 12 months 448-0 1 2 3 4 5 6 Wyndham . . . . . . . . . . . . . . . . . . . . . . . . 1 Other . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Who generally makes your reservations? Self . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Other Family Member . . . . . . . . . . . . . . . 4 Secretary/Administrative Assistant . . . . . 5 Travel Agent . . . . . . . . . . . . . . . . . . . . . . 6 Other . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 FREQUENT FLYER Have you personally ordered any of the following items through the mail or by phone or on the Internet in the last 12 months? CATALOG, MAIL, PHONE AND INTERNET ORDER (Write in Number) Airline tickets. . . . . . . . . . . . . . . . . . . . . . . Automotive parts and supplies. . . . . . . . . Baby accessories. . . . . . . . . . . . . . . . . . . Cameras/camera equipment. . . . . . . . . . China/Crystal . . . . . . . . . . . . . . . . . . . . . . Clothing/Apparel. . . . . . . . . . . . . . . . . . . . Coffee & Tea. . . . . . . . . . . . . . . . . . . . . . . Collector’s items (coins, stamps, etc.). . . . Compact discs/tapes/cassettes . . . . . . . . Computers . . . . . . . . . . . . . . . . . . . . . . . . Computer peripherals. . . . . . . . . . . . . . . . Computer software. . . . . . . . . . . . . . . . . . Cookware/kitchen accessories. . . . . . . . . Cosmetics/toiletries. . . . . . . . . . . . . . . . . . DVD’s . . . . . . . . . . . . . . . . . . . . . . . . . . . . Financial/banking accounts . . . . . . . . . . . Flowers. . . . . . . . . . . . . . . . . . . . . . . . . . . Fruit. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Hobby or craft supplies. . . . . . . . . . . . . . . Home furnishings. . . . . . . . . . . . . . . . . . . Home study course. . . . . . . . . . . . . . . . . . Housewares . . . . . . . . . . . . . . . . . . . . . . . Hunting, fishing, camping equipment. . . . Jewelry/watches. . . . . . . . . . . . . . . . . . . . Pet products/supplies. . . . . . . . . . . . . . . . Seeds/plants/garden supplies. . . . . . . . . . By Internet in last 12 months 462-0 1 2 3 4 5 467-0 1 2 3 4 5 472-0 1 2 3 4 5 6 7 8 9 0 X 6 7 8 9 0 X 6 7 8 9 0 X 463-0 1 2 3 4 5 468-0 1 2 3 4 5 473-0 1 2 3 4 5 6 7 8 9 0 6 7 8 9 0 6 7 8 9 0 464-0 1 2 3 4 5 465-0 1 2 3 4 5 469-0 1 2 3 4 5 470-0 1 2 3 4 5 474-0 1 2 3 4 5 475-0 1 2 3 4 5 Shoes . . . . . . . . . . . . . . . . . . . . . . . . . . . Small appliances. . . . . . . . . . . . . . . . . . . . Sports equipment. . . . . . . . . . . . . . . . . . . Sports apparel/memorabilia. . . . . . . . . . . Tickets (concerts, shows, sports, etc.). . . Toys. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 6 6 Vitamins . . . . . . . . . . . . . . . . . . . . . . . . . . 7 7 7 Wines/Champagnes. . . . . . . . . . . . . . . . . 8 8 8 Other Health/Medical supplies. . . . . . . . . 9 9 9 Other. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 0 0 0 How much did you personally spend on these mail, phone, or Internet order items Mail Phone Internet in the last 12 months? 466-0 471-0 476-0 $1 - $49 . . . . . . . . . . . . . . . . . . . . . . . . . 1 1 1 $50 - $99 . . . . . . . . . . . . . . . . . . . . . . . . 2 2 2 $100 - $199 . . . . . . . . . . . . . . . . . . . . . . 3 3 3 $200 - $499 . . . . . . . . . . . . . . . . . . . . . . 4 4 4 $500 - $799 . . . . . . . . . . . . . . . . . . . . . . 5 5 5 $800+. . . . . . . . . . . . . . . . . . . . . . . . . . . 6 6 6 Have you personally ordered anythingfrom these companies by mail, phone or Internet in the last 12 months? Ordered from in last 12 months 478-0 Avon . . . . . . . . . . . . . . . . . . . . . . . BMG Music . . . . . . . . . . . . . . . . . . Book of the Month Club . . . . . . . . Columbia House . . . . . . . . . . . . . . Eddie Bauer . . . . . . . . . . . . . . . . . Fingerhut . . . . . . . . . . . . . . . . . . . Franklin Mint . . . . . . . . . . . . . . . . . Gevalia . . . . . . . . . . . . . . . . . . . . . Home Shopping Network . . . . . . . J. Crew . . . . . . . . . . . . . . . . . . . . . JCPenney . . . . . . . . . . . . . . . . . . . Lands’ End . . . . . . . . . . . . . . . . . . Lillian Vernon . . . . . . . . . . . . . . . . L.L. Bean . . . . . . . . . . . . . . . . . . . Publishers Clearing House . . . . . . Reader’s Digest Association . . . . Shop at Home Network . . . . . . . . Spiegel . . . . . . . . . . . . . . . . . . . . . Quixtar . . . . . . . . . . . . . . . . . . . . . QVC . . . . . . . . . . . . . . . . . . . . . . . Victoria’s Secret . . . . . . . . . . . . . . 1 2 3 4 5 6 7 8 9 0 X Y 479-0 1 2 3 4 5 6 7 8 9 Other Internet site . . . . . . . . . . . . 0 Other Catalog or Mail Order Service . . . . . . . . . . . . . . X Other Department/ Specialty Store . . . . . . . . . . . . . Y Ordered from in last 12 months amazon.com . . . . . . . . . barnes&noble.com . . . . . bestbuy.com . . . . . . . . . . buy.com . . . . . . . . . . . . . circuitcity.com . . . . . . . . drugstore.com . . . . . . . . ebay.com . . . . . . . . . . . . expedia.com . . . . . . . . . gap.com . . . . . . . . . . . . . hotels.com . . . . . . . . . . . iTunes.com . . . . . . . . . . oldnavy.com . . . . . . . . . . 477-0 1 2 3 4 5 6 7 8 9 0 X Y onlineshoes.com . . . . . . orbitz.com . . . . . . . . . . . priceline.com . . . . . . . . . sears.com . . . . . . . . . . . target.com . . . . . . . . . . . toysrus.com . . . . . . . . . . travelocity.com . . . . . . . . walmart.com . . . . . . . . . zappos.com . . . . . . . . . . 486-0 1 2 3 4 5 6 7 8 9 FINANCIAL Page 36 CREDIT/DEBIT CARDS (Continued) You Personally: CREDIT/DEBIT CARDS Have (in your own name) Used in the last 12 months 487 For what purpose(s) do you use your credit card(s)? Major Credit/Debit Cards American Express Green . . . . . . . . . . . . . . . . . . . American Express Gold . . . . . . . . . . . . . . . . . . . . American Express Platinum . . . . . . . . . . . . . . . . . American Express Blue . . . . . . . . . . . . . . . . . . . . American Express One Card . . . . . . . . . . . . . . . . American Express Optima . . . . . . . . . . . . . . . . . . American Express Open: Small Business . . . . . Diners Club . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Discover . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MasterCard Standard . . . . . . . . . . . . . . . . . . . . . . MasterCard Gold . . . . . . . . . . . . . . . . . . . . . . . . . MasterCard Platinum . . . . . . . . . . . . . . . . . . . . . . MasterCard World . . . . . . . . . . . . . . . . . . . . . . . . MasterCard Debit Card . . . . . . . . . . . . . . . . . . . . MasterCard Pre-paid Card . . . . . . . . . . . . . . . . . . MasterCard BusinessCard (Small Business) . . . Visa Regular/Classic . . . . . . . . . . . . . . . . . . . . . . Visa Gold . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Visa Platinum . . . . . . . . . . . . . . . . . . . . . . . . . . . . Visa Signature . . . . . . . . . . . . . . . . . . . . . . . . . . . Visa Check-Card (Debit) . . . . . . . . . . . . . . . . . . . Visa Pre-Paid Card . . . . . . . . . . . . . . . . . . . . . . . . Visa Business (Small Business) . . . . . . . . . . . . . . Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 Which bank(s) issued your credit/debit card(s)? Bank of America . . . . . . . . . . . . . . . . . . . . . . . . . . Capital One . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Chase/Bank One . . . . . . . . . . . . . . . . . . . . . . . . . Citibank . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . First USA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Household . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . HSBC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . USAA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . U.S. Bank . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Wachovia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Washington Mutual/Providian . . . . . . . . . . . . . . . . Wells Fargo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 26 27 28 29 30 31 32 33 34 35 36 37 1 Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Personal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 How many credit/debit cards do you own? Credit Cards: _ _____________489-0 Debit Cards: ______________ (Write in Number) 62N-0 (Write in Number) What is your average monthly expenditure for all credit/debit card purchases? Credit Cards:$______________490-0 Debit Cards: $_____________ (Write in Amount) 62P-0 (Write in Amount) Do you typically carry a balance on your credit card(s)? Never or rarely . . . . . . . . . . . . . . . . . . . . . . . . . . . Sometimes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Usually or always . . . . . . . . . . . . . . . . . . . . . . . . . 676-0 1 2 3 In the last 12 months, have you accepted a pre-approved credit offer? Yes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 No . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 2 On average, how often do you use a credit card for personal and for business purchases each month? 62R-0 More than 20 times per month 11-20 times per month . . . . . . . . . . . . . . 6-10 times per month . . . . . . . . . . . . . . . 1-5 times per month . . . . . . . . . . . . . . . . Less than once a month . . . . . . . . . . . . . Personal 62S-0 Business 1 2 3 4 5 1 2 3 4 5 On average, how often do you use a debit card for personal and for business purchases each month? More than 20 times per month . . . . . . . . 11-20 times per month . . . . . . . . . . . . . . 6-10 times per month . . . . . . . . . . . . . . . 1-5 times per month . . . . . . . . . . . . . . . . Less than once a month . . . . . . . . . . . . . Personal Business 6 7 8 9 0 6 7 8 9 0 BANKING & FINANCIAL SERVICES Which of the following institutions do you use? Savings & Loan . . . . . . . . . . . . . . . . . . . . . . . . . . Full Service Bank . . . . . . . . . . . . . . . . . . . . . . . . . Credit Union . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Federal Savings Bank . . . . . . . . . . . . . . . . . . . . . Mutual Funds Co. . . . . . . . . . . . . . . . . . . . . . . . . . Retail Loan Institution . . . . . . . . . . . . . . . . . . . . . . Internet Bank . . . . . . . . . . . . . . . . . . . . . . . . . . . . 480-0 1 2 3 4 5 6 7 You Personally or Jointly: Which of the following do you have (personally Acquired or jointly), and which did you acquire in the last 12 last 12 months? Have months Interest Checking Account . . . . . . . . . . . . . . . . . . Non-Interest Checking Account . . . . . . . . . . . . . . Money Market Account . . . . . . . . . . . . . . . . . . . . Savings Account . . . . . . . . . . . . . . . . . . . . . . . . . . Auto Loan for new car . . . . . . . . . . . . . . . . . . . . . Personal Loan for education only . . . . . . . . . . . . . Personal Loan not for education . . . . . . . . . . . . . . Home Mortgage (1st) . . . . . . . . . . . . . . . . . . . . . . 2nd Mortgage (Equity Loan) . . . . . . . . . . . . . . . . . Mortgage Refinance/Consolidation Loan . . . . . . . Personal Line of Credit . . . . . . . . . . . . . . . . . . . . . Home Equity Line of Credit . . . . . . . . . . . . . . . . . Overdraft Protection . . . . . . . . . . . . . . . . . . . . . . . Other Banking Services . . . . . . . . . . . . . . . . . . . . Rewards or affiliations associated with your major credit/debit card(s) Cash back . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38 Airline miles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39 Hotel or Car Rental awards . . . . . . . . . . . . . . . . . 40 Gifts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41 Charitable contribution . . . . . . . . . . . . . . . . . . . . . 42 Gasoline discounts . . . . . . . . . . . . . . . . . . . . . . . . 43 Department/Discount Store affiliation . . . . . . . . . . 44 Other Retail Store affiliation . . . . . . . . . . . . . . . . . 45 College/University affiliation . . . . . . . . . . . . . . . . . 46 Department Store Credit Cards (not affiliated with a major credit card) Dillard’s . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47 Lord & Taylor . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48 Macy’s . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49 Nordstrom . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50 JCPenney . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51 Sears . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52 Target . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53 Wal-Mart . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54 Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55 488-0 1 1 481 Which of the following banks did you personally use in the last 12 months? 664-0 2 01 02 03 04 05 06 07 08 09 10 11 12 13 14 Bank of America . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Chase/Bank One . . . . . . . . . . . . . . . . . . . . . . . . . 2 Citibank . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 HSBC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 SunTrust . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 U.S. Bank . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Wachovia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Washington Mutual . . . . . . . . . . . . . . . . . . . . . . . . 8 Wells Fargo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 In the last 12 months which of the following banking methods have you used? 482-0 ATM/Cash Machine . . . . . . . . . . . . . . . . . . . . . . . 1 Bank-in-Person . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Direct Deposit (of payroll check) . . . . . . . . . . . . . . 3 Mail . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Personal Computer/Internet-Online . . . . . . . . . . . 5 Phone . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Have you personally taken a short-term loan from a payday loan/ cash-advance company in the last 12 months? Yes 1 665-0 In the last 6 months have you done any of the following? 61B-0 Wired money . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Used a check cashing service . . . . . . . . . . . . . . . 2 Purchased a money order . . . . . . . . . . . . . . . . . . 3 FINANCIAL Page 37 INVESTMENT ACTIVITY REAL ESTATE Have you used either of the following in the last 12 months? Which of the following types of property does your household own and which were acquired in the last 12 months? 492-0 Stock Rating Service . . . . . . . . . . . . . . . . . . . . . . 1 Financial Planning or Money Management Counsel 2 If you contacted a brokerage firm in the last 12 months, what was the reason for the contact and was it a Discount or Full Service Brokerage Firm or an online Brokerage Firm? Acquired Number last 12 of properties 496 Owns months owned (Write in number) 1 2 61A Vacation/Weekend Home . . . . . . . . . . . . . 01 Farm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 02 Retirement Real Estate . . . . . . . . . . . . . . 03 Investment Real Estate . . . . . . . . . . . . . . 04 Discount Full Service Online Brokerage Brokerage Brokerage Have you personally used a real estate agent to sell a property in 493 Firm Firm Firm the last 12 months? Yes 1 No 2 497-0 Advice or Price Quotes . . . . . . . . . . . . . . . 01 Purchased or Sold Bonds . . . . . . . . . . . . . . 02 Have you personally used a real estate agent to buy a property in Purchased or Sold Stocks . . . . . . . . . . . . . 03 the last 12 months? Purchased or Sold Mutual Funds . . . . . . . . 04 Yes 3 No 4 1 2 3 If you personally used a real estate agent in the past 12 months, which Which Brokerage Firms or other financial institution did you use in the real estate agent did you use? (Check as many as apply) last 12 months? 498-0 494-0 Century 21 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Charles Schwab . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Coldwell Banker . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Edward Jones . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Keller Williams . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 E*Trade . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Re/Max . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Fidelity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Merrill Lynch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Was the home you currently occupy: Morgan Stanley . . . . . . . . . . . . . . . . . . . . . . . . . . 6 499-0 Raymond James . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Custom built . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Already built when you purchased it . . . . . . . . . . . 2 495-0 Scottrade . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Was it constructed within the last 12 months? 2 Smith Barney/Citigroup . . . . . . . . . . . . . . . . . . . . Yes 3 No 4 TD Ameritrade . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 T. Rowe Price . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Have you personally bought and then sold (“flipped”) a property, for UBS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 investment purposes only, in the last 12 months? Yes 1 No 2 61C-0 USAA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Van Kampen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Vanguard . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Which of the following best describes how Wachovia Securities/A.G. Edwards . . . . . . . . . . . 9 your personal federal income taxes were TAX PREPARATION Other full service firm . . . . . . . . . . . . . . . . . . . . . . 0 prepared in the last 12 months? Other discount brokerage firm . . . . . . . . . . . . . . . X Other online brokerage firm . . . . . . . . . . . . . . . . . Y Prepared by: 64A-0 You, personally, manually . . . . . . . . . . . . . . . . . . . 1 64T-0 You, personally, using a computer Any bank . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 software program . . . . . . . . . . . . . . . . . . . . . . . 2 Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Friend or family member . . . . . . . . . . . . . . . . . . . 3 How many investment transactions (stocks, bonds, Online/Internet tax preparation program/service 4 mutual funds) did you execute in the past 12 months? H&R Block (on-site) . . . . . . . . . . . . . . . . . . . . . . . 5 (Please count each buy and sell separately.) Jackson Hewitt (on-site) . . . . . . . . . . . . . . . . . . . . 6 216-0 Another tax preparation service, on-site . . . . . . . 7 None . . . . . . . . . . . . . . . . . . . . . . 1 10-19 . . . . . . . . . . . . . . . . 4 CPA or other tax professional . . . . . . . . . . . . . . . . 8 1-2 . . . . . . . . . . . . . . . . . . . . . . . . 2 20-49 . . . . . . . . . . . . . . . . 5 Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 3-9 . . . . . . . . . . . . . . . . . . . . . . . . 3 50 + . . . . . . . . . . . . . . . . . . 6 SECURITIES Which of the following securities do you personally own? For each type owned, what is the approximate current market value of each holding, and was any part acquired in the last 12 months? TOTAL VALUE OF HOLDINGS Acquired or added to Under $10,000- $50,000- $150,000 in last 12 500 Own $10,000 $49,999 $149,999 or more months U.S. Savings Bonds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . U.S. Treasury Notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Other U.S. Government Bonds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Common or Preferred Stock in Company you work for . . . . . . . . . . . . . . . . . . . . . . . . Common Stock in any other Company . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Preferred Stock in any other Company . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Privately held shares of Companies or Partnerships . . . . . . . . . . . . . . . . . . . . . . . . . City/Municipal or State Bonds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Corporate Bonds or Debentures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Money Market Funds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Mutual Funds (Bonds) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Mutual Funds (Stocks) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Tax Exempt Funds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Exchange Traded Funds (ETFs) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Annuities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Savings Certificates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Insured Money Market Accounts (Bank) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . CD (Certificate(s) of Deposit)—6 months or less . . . . . . . . . . . . . . . . . . . . . . . . . . . . CD (Certificate(s) of Deposit)—more than 6 months . . . . . . . . . . . . . . . . . . . . . . . . . . Investments in Gold or other Precious Metals or Gems . . . . . . . . . . . . . . . . . . . . . . . . Investment Collections of Antiques, Books, Stamps, etc. . . . . . . . . . . . . . . . . . . . . . . Other investments (Commodities/Puts/Calls, etc.) . . . . . . . . . . . . . . . . . . . . . . . . . . . . Which of the following retirement or college savings plans do you have? IRA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Keogh . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 401K . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 529 Plan (College Savings Plan) . . . . . . . . . . . . . 501-0 1 2 3 4 1 2 3 4 5 6 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 1 2 3 4 5 6 FINANCIAL / INSURANCE Page 38 LIFE INSURANCE (Continued) MUTUAL FUNDS Do you invest in a mutual fund managed by any of these mutual fund families/companies? Own AIM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . American Century . . . . . . . . . . . . . . . . . . . . . . . . American Express Financial . . . . . . . . . . . . . . . . . Charles Schwab/Schwab . . . . . . . . . . . . . . . . . . . Dreyfus . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Fidelity Investments . . . . . . . . . . . . . . . . . . . . . . . Franklin Templeton . . . . . . . . . . . . . . . . . . . . . . . . Hartford . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Janus . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Lord Abbett . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Merrill Lynch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Morgan Stanley . . . . . . . . . . . . . . . . . . . . . . . . . . Oppenheimer . . . . . . . . . . . . . . . . . . . . . . . . . . . . Prudential . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Putnam . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Salomon Smith Barney . . . . . . . . . . . . . . . . . . . . . Scudder . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . T. Rowe Price . . . . . . . . . . . . . . . . . . . . . . . . . . . . UBS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . USAA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Vanguard Group . . . . . . . . . . . . . . . . . . . . . . . . . . Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Acquired or added to in last 12 months 700 2 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 Please check the company or companies with which you have a life insurance policy, and check which policies were acquired in the last 12 months. Have Policy LIFE INSURANCE Do you currently carry any life insurance? Yes . . . . . . . . . . . 1 No . . . . . . . . . . 2 504-0 IF YOU DO: Please mark the source of life insurance policies you currently carry and whether the policies were acquired in the last 12 months. Currently Carry From a union . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . From a place of work . . . . . . . . . . . . . . . . . . . . . . . . From a fraternal or other membership group . . . . . . Veterans life insurance . . . . . . . . . . . . . . . . . . . . . . . From a bank . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . With loan, mortgage or installment payments . . . . . Through an agent representing one company . . . . . Through an agent (broker) representing more than one company . . . . . . . . . . . . . . . . . . . . . . . . . In response to mail advertising (no agent) . . . . . . . . Direct from insurance company via phone (no agent) . Direct from insurance company via website (no agent) 1 Acquired Last 12 Months 505 2 01 02 03 04 05 06 07 08 09 10 11 Please mark the amount that best describes the total face value of all the life insurance you currently carry. Less than $20,000 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 20,000 - $ 49,999 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 50,000 - $ 99,999 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $100,000 - $149,999 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $150,000 - $249,999 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 506-0 1 2 3 4 5 $250,000 - $499,999 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 $500,000 or more . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 How many different life insurance policies do you carry? _____________________________507-0 Number of policies Which kind(s) do you carry? Separate term policy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Separate whole life policy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Universal life . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Variable life . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Combination term/whole life policy . . . . . . . . . . . . . . . . . . . . . . . . . . Credit life . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ContinuedinnextColumn 508-0 1 2 3 4 5 6 1 Acquired Last 12 Months 509 2 Aetna . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . AFLAC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . AIG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Allstate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . American Family . . . . . . . . . . . . . . . . . . . . . . . . . . 01 02 03 04 05 American General . . . . . . . . . . . . . . . . . . . . . . . . AXA Equitable . . . . . . . . . . . . . . . . . . . . . . . . . . . Bankers Life & Casualty . . . . . . . . . . . . . . . . . . . . Cigna . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Colonial Penn . . . . . . . . . . . . . . . . . . . . . . . . . . . . 06 07 08 09 10 Conseco . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Farm Bureau . . . . . . . . . . . . . . . . . . . . . . . . . . . . Farmers Insurance Group . . . . . . . . . . . . . . . . . . Genworth . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Gerber Life . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 12 13 14 15 Guardian . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Hartford . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . John Hancock . . . . . . . . . . . . . . . . . . . . . . . . . . . . Lincoln Financial Group . . . . . . . . . . . . . . . . . . . . 16 17 18 19 20 Massachusetts Mutual . . . . . . . . . . . . . . . . . . . . . MetLife . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MONY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Mutual of Omaha . . . . . . . . . . . . . . . . . . . . . . . . . Nationwide . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 22 23 24 25 New York Life . . . . . . . . . . . . . . . . . . . . . . . . . . . . Northwestern Mutual . . . . . . . . . . . . . . . . . . . . . . Prudential . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . SBLI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . State Farm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 27 28 29 30 TIAA-CREF . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Travelers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . USAA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Veterans Life . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Western & Southern . . . . . . . . . . . . . . . . . . . . . . . 31 32 33 34 35 Zurich . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 37 Who decided which company to use? 510-0 Yourself (alone or with someone else) . . . . . . . . . . . . . . . . . . . . . . . . 1 Someone else . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 TRAVELERS CHECKS Have you personally bought travelers checks in the last 12 months? Yes 1 No 2 483-0 Total amount spent in past 12 months: 484-0 $ 1-$ 249 . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 $ 250-$ 499 . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 $ 500-$ 999 . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 $1000-$2499 . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 $2500 or more . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Companies: 485-0 American Express—Regular Checks . . . . . . . . . . 1 American Express—Checks For Two . . . . . . . . . . 2 American Express—Foreign Currency . . . . . . . . . 3 Visa . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Where purchased: For what reason: AAA . . . . . . . . . . . . . . . . . . 6 Business . . . . . . . . . . . . Bank . . . . . . . . . . . . . . . . . 7 Vacation/Personal . . . . . Other . . . . . . . . . . . . . . . . . 8 Other . . . . . . . . . . . . . . . 9 0 X INSURANCE Page 39 Please check the credit cards you have (in your own name) and check which cards you MEDICAL INSURANCE in the last 12 months: HOMEOWNERS OR PERSONAL PROPERTY INSURANCE 1. Do you currently carry fire, theft or other type of loss insurance on 1. either your home or your personal belongings? Yes 1 2 3 4 5 6 2. What type of coverage do you currently carry, and have you acquired 2. it in the past 12 months? Acquired Last 12 Months Currently Carry Fire . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Liability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Theft and Loss . . . . . . . . . . . . . . . . . . . . . . . . . . . Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 512-0 1 2 3 4 3. With what company? AAA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . AIG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Allstate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . American Family . . . . . . . . . . . . . . . . . . . . . . . . . . Chubb . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . CNA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Country . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Farmers Insurance Group . . . . . . . . . . . . . . . . . . Fireman’s Fund . . . . . . . . . . . . . . . . . . . . . . . . . . . Foremost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Hartford . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 513-0 1 2 3 4 5 514-0 1 2 3 4 5 Liberty Mutual . . . . . . . . . . . . . . . . . . . . . . . . . . . . MetLife . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Nationwide . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . New York Life . . . . . . . . . . . . . . . . . . . . . . . . . . . . Safeco . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . State Farm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Travelers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . USAA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4. How was it acquired? From an agent . . . . . . . . . . . . . . . . . . . . . . . . . . . In response to direct mail advertising . . . . . . . . . . Direct from insurance company via phone . . . . . . Direct from insurance company via website . . . . . 5. Who decided which company to use? Yourself (alone or with someone else) . . . . . . . . . Someone else . . . . . . . . . . . . . . . . . . . . . . . . . . . 517-0 1 2 3 4 6 7 8 9 0 X 6 7 8 9 515-0 1 2 3 4 516-0 1 2 6. Please mark the total value for loss covered by your homeowners or 6. personal property insurance policy or policies. 518-0 Less than $10,000 . . . . . . . . . . . . . . . . . . . . . . . . 1 $110,000 - $224,999 . . . . . . . . . . . . . . . . . . . . . . 2 $125,000 - $239,999 . . . . . . . . . . . . . . . . . . . . . . 3 $140,000 - $249,999 . . . . . . . . . . . . . . . . . . . . . . 4 $150,000 - $274,999 . . . . . . . . . . . . . . . . . . . . . . 5 $175,000 - $299,999 . . . . . . . . . . . . . . . . . . . . . . 6 $100,000 - $299,999 . . . . . . . . . . . . . . . . . . . . . . 7 $300,000 - $499,999 . . . . . . . . . . . . . . . . . . . . . . 8 $500,000 or more . . . . . . . . . . . . . . . . . . . . . . . . . 9 7. Do you carry a floater policy on any items which are not covered by 6. your homeowners policy? 519-0 Yes, for jewelry or furs . . . . . . . . . . . . . . . . . . . . . 1 Yes, for collections (antiques, coins) . . . . . . . . . . 2 Yes, for other personal items . . . . . . . . . . . . . . . . 3 8. Do you have a combined home and auto policy? Yes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . No . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 5 No 511-0 Homeowner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Renter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Condominium/Co-op . . . . . . . . . . . . . . . . . . . . . . 1. Do you personally carry any medical, hospital or accident insurance? Yes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . No . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 520-0 1 2 2. Does your medical insurance insure other household members or just 2. you individually? Other household members . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 You individually . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 3. Who decided which company to use? Yourself (alone or with someone else) . . . . . . . . . . . . . . . . . . . . Someone else . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4. How was policy obtained? From a union . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . From a place of work . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . From a fraternal or other membership group . . . . . . . . . . . . . . . Medicaid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Medicare . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Other government source . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Through an agent representing one company . . . . . . . . . . . . . . Through an agent (broker) representing more than one company . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . In response to mail advertising received at home or office (no agent) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . In response to phone contact at home or office (no agent) . . . . Through the Internet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 6 How Obtained 521-0 1 2 3 4 5 6 7 8 9 0 X 5. Are you a member of a pre-paid group health care program such as a 5. Health Maintenance Organization (HMO)? 5. Yes 1 No 2 522-0 6. Please check the companies through which you have medical 5. insurance. Company 523-0 Aetna US Healthcare . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 AFLAC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Bankers Life & Casualty . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 BlueCross BlueShield . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 CarePlus . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Cigna . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Delta Dental . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Great-West Healthcare . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Group Health Cooperative . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Health Net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 0 Humana . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Kaiser Permanente . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MEGA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Mutual of Omaha . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Oxford . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PacifiCare . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 524-0 1 2 3 4 5 6 525-0 1 2 3 4 State Farm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Unicare . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . United Healthcare . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . OTHER INSURANCE Which of the following types of insurance do you personally carry? TYPES: Dental insurance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Loss of income through medical causes insurance . . . . . . . . . . Personal liability insurance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Travel insurance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Vision care insurance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Prescription Medicine . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Mortgage insurance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Accidental death and dismemberment . . . . . . . . . . . . . . . . . . . . Boat owners insurance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Long term care . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Disability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Small business insurance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Identity theft insurance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 526-0 1 2 3 4 5 6 7 8 9 0 63A-0 1 2 3 APPAREL ATHLETIC SHOES Page 40 Pairs purchased in last 12 months 530 Aerobic/Fitness shoes. . . . Baseball/Softball shoes. . . Basketball shoes. . . . . . . . Boat/Deck shoes. . . . . . . . Bowling shoes. . . . . . . . . . 01 03 05 07 09 Cross Training shoes. . . . . Golf shoes. . . . . . . . . . . . . Hiking/Backpacking boots Rock Climbing shoes. . . . Running/Jogging shoes. . . 11 13 15 17 19 Soccer shoes . . . . . . . . . . Sports Sandals. . . . . . . . . Tennis shoes. . . . . . . . . . . Walking shoes. . . . . . . . . . Weight Lifting/Training shoes 21 23 25 27 29 AMOUNT SPENT IN TOTAL IN THE LAST 12 MONTHS: Under $50- $75- $50 $74 $149 $150 + 1 2 3 529 Canvas . . . . . . . . . . . . . . . Casual/Leisure . . . . . . . . . Dress Boots. . . . . . . . . . . . Dress Shoes. . . . . . . . . . . Sandals. . . . . . . . . . . . . . . 12 14 16 18 20 Slippers. . . . . . . . . . . . . . . Western Boots. . . . . . . . . . Work Boots. . . . . . . . . . . . Other Work Shoes. . . . . . . Other. . . . . . . . . . . . . . . . . 22 24 26 28 30 4 531-0 Adidas . . . . . . . . . . . . . . . . . . Airwalk . . . . . . . . . . . . . . . . . . Asics . . . . . . . . . . . . . . . . . . . Avia . . . . . . . . . . . . . . . . . . . . Brooks . . . . . . . . . . . . . . . . . . 1 2 3 4 5 New Balance . . . . . . . . . . . . . Nike . . . . . . . . . . . . . . . . . . . . Puma . . . . . . . . . . . . . . . . . . . Reebok . . . . . . . . . . . . . . . . . Rockport . . . . . . . . . . . . . . . . 532-0 Converse . . . . . . . . . . . . . . . . Easy Spirit . . . . . . . . . . . . . . . Fila . . . . . . . . . . . . . . . . . . . . Jordan . . . . . . . . . . . . . . . . . . Keds . . . . . . . . . . . . . . . . . . . 6 7 8 9 0 Saucony . . . . . . . . . . . . . . . . 6 Skechers . . . . . . . . . . . . . . . . . . . . . . 7 Timberland . . . . . . . . . . . . . . 8 Vans . . . . . . . . . . . . . . . . . . . 9 Wolverine . . . . . . . . . . . . . . . 0 Other . . . . . . . . . . . . . . . . . . . X 1 2 3 4 5 Pairs purchased in last 12 months 02 04 06 08 10 BRANDS PURCHASED LAST 12 MONTHS: K-Swiss . . . . . . . . . . . . . . . . . X LA Gear . . . . . . . . . . . . . . . . . Y SHOES 01 03 05 07 09 11 13 15 17 19 AMOUNT SPENT IN TOTAL IN THE LAST 12 MONTHS: Under $50- $100- $50 $99 $249 $250 + 02 04 06 08 10 12 14 16 18 20 1 2 3 4 BRANDS PURCHASED LAST 12 MONTHS: Aerosoles . . . . . . . . . . . . Allen-Edmonds . . . . . . . . Coach . . . . . . . . . . . . . . . Cole Haan . . . . . . . . . . . . Kenneth Cole . . . . . . . . . . 62A-0 62B-0 1 2 3 4 5 Nine West . . . . . . . . . . . . . . . . 1 Rockport . . . . . . . . . . . . . . . . . 2 Skechers . . . . . . . . . . . . . . . . . 3 Sperry . . . . . . . . . . . . . . . . . . . 4 Steve Madden . . . . . . . . . . . . . 5 Michelle K . . . . . . . . . . . . 6 Naturalizer . . . . . . . . . . . . 7 Nina . . . . . . . . . . . . . . . . . 8 UGG . . . . . . . . . . . . . . . . . . . . 6 Other . . . . . . . . . . . . . . . . . . . . 7 Number Bought Bought SHOE POLISH in last in last 535 12 months 12 months: TOTAL: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 00 TYPES: Cream . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Liquid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Paste . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 01 02 BRANDS: Esquire . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Griffin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Johnson . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Kiwi . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 03 04 05 06 07 999 OTHER (Write In) Please indicate how much you AGREE or DISAGREE with each of DISAGREE AGREE FASHION & the following statements by checking the box that comes closest STYLE ATTITUDES 62C Completely Somewhat Somewhat Completely to how you feel. 1 2 3 4 1. Being able to customize an item makes me more willing to purchase it. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 01 2. Comfort is one of the most important factors when selecting fashion products to purchase. . . . . . . . . . . . . . . 02 3. I prefer fashion that is classic and timeless as opposed to trendy. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 03 4. I rely on magazines to keep me up to date on fashion. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 04 5. I am loyal to only a few fashion brands and stick with them. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 05 6. I only buy shoes and clothing when I have to replace something. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 06 7. I often spend more money than I expected to on my fashion purchases. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 07 8. When buying fashion products, the overall look is more important than the brand. . . . . . . . . . . . . . . . . . . . . . 08 9. When I find a haircut that suits me, I stick with it. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 09 10. I follow a strict skin-care routine. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 11. I must admit I wear designer brands partially to impress other people. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 12. When a celebrity designs a product, I am more likely to buy it. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 13. I consider my fashion style to be trendy. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 14. I buy new clothes at the beginning of each season. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 15. I only spend what I budget on fashion items. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 16. I often try different ways to style my hair. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 17. I love to mix and match high and low end designers when putting together an outfit. . . . . . . . . . . . . . . . . . . . 17 18. I’ll buy trendy clothes even if they’re not the highest quality. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 19. I am more likely to buy a brand that I know supports a charity. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 20. You can tell a lot about a person by the clothes they wear. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 21. Clothes made by fashion designers are more appealing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 22. I’m willing to use the Internet to shop for fashion products. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 23. I generally wear sunscreen. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 24. I prefer to shop for fashion products on my own, rather than with friends. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 APPAREL Page 41 MEN’S CLOTHING How many did you buy in the last 12 months 527 All-Weather Coats . . . . . . . . . . Leather Coat, Jacket . . . . . . . . Fur Coat, Jacket . . . . . . . . . . . Overcoat . . . . . . . . . . . . . . . . . Parka . . . . . . . . . . . . . . . . . . . . 01 03 05 07 09 Ski Jacket . . . . . . . . . . . . . . . . Formalwear (tuxedo) . . . . . . . . Business Suit . . . . . . . . . . . . . Casual/Non-Business Suit . . . Sports Jacket . . . . . . . . . . . . . . 11 13 15 17 19 528 AMOUNT SPENT IN TOTAL IN THE LAST 12 MONTHS: Under $100$100 $249 $250 + 02 04 06 08 10 533 Fur Coat, Jacket, Stole . . . . . . Leather Coat, Jacket . . . . . . . . Cloth Coat . . . . . . . . . . . . . . . . Raincoat . . . . . . . . . . . . . . . . . Parka . . . . . . . . . . . . . . . . . . . . 01 03 05 07 09 02 04 06 08 10 12 14 16 18 20 Ski Jacket . . . . . . . . . . . . . . . . Suit (with skirt) . . . . . . . . . . . . . Evening Dress . . . . . . . . . . . . . Pants Suit . . . . . . . . . . . . . . . . Blazer . . . . . . . . . . . . . . . . . . . 12 14 16 18 20 1 2 11 13 15 17 19 1 2 Under $50- $50 $99 02 04 06 08 10 Dress. . . . . . . . . . . . . . . . . . . . . Maternity Clothes . . . . . . . . . . . Skirt. . . . . . . . . . . . . . . . . . . . . . Casual Slacks. . . . . . . . . . . . . . Dress Slacks. . . . . . . . . . . . . . . 01 03 05 07 09 11 13 15 17 19 12 14 16 18 20 Designer Jeans. . . . . . . . . . . . . Jeans. . . . . . . . . . . . . . . . . . . . . Sweater. . . . . . . . . . . . . . . . . . . Blouse/Shirt. . . . . . . . . . . . . . . . Nightwear . . . . . . . . . . . . . . . . . 21 23 22 24 26 28 30 32 34 36 38 40 42 Sweater . . . . . . . . . . . . . . . . . . Dress Shirt . . . . . . . . . . . . . . . Sports Shirt . . . . . . . . . . . . . . . Nightwear . . . . . . . . . . . . . . . . Underwear (Number of pairs) . Cloth Handkerchiefs . . . . . . . . Gloves . . . . . . . . . . . . . . . . . . . Hat . . . . . . . . . . . . . . . . . . . . . . Necktie . . . . . . . . . . . . . . . . . . Belt . . . . . . . . . . . . . . . . . . . . . 25 27 29 Wallet . . . . . . . . . . . . . . . . . . . T-shirt (not undershirt) . . . . . . . Socks . . . . . . . . . . . . . . . . . . . . Sweatpants . . . . . . . . . . . . . . . Sweatshirt . . . . . . . . . . . . . . . . Swimsuit . . . . . . . . . . . . . . . . . 31 33 35 37 39 41 1 2 3 4 BRANDS PURCHASED LAST 12 MONTHS: 62D-0 Armani . . . . . . . . . . . . . . . . . . Banana Republic . . . . . . . . . . Brooks Brothers . . . . . . . . . . Calvin Klein . . . . . . . . . . . . . . DKNY . . . . . . . . . . . . . . . . . . 1 2 3 4 5 Lands End . . . . . . . . . . . . . . . Levi’s . . . . . . . . . . . . . . . . . . . Liz Claiborne . . . . . . . . . . . . . Nautica . . . . . . . . . . . . . . . . . Old Navy . . . . . . . . . . . . . . . . 1 2 3 4 5 Dockers . . . . . . . . . . . . . . . . . Eddie Bauer . . . . . . . . . . . . . Express . . . . . . . . . . . . . . . . . The Gap . . . . . . . . . . . . . . . . Haggar . . . . . . . . . . . . . . . . . 6 7 8 9 0 Polo . . . . . . . . . . . . . . . . . . . . Ralph Lauren . . . . . . . . . . . . . . . . . Staylord . . . . . . . . . . . . . . . . . Tommy Hilfiger . . . . . . . . . . . Wrangler . . . . . . . . . . . . . . . . 6 7 8 9 0 62E-0 Other . . . . . . . . . . . . . . . . . . . X SPORTS CLOTHING 536 Total Amount You Spent in the Last 12 Months: Under$100- $100 $149 $150 + Athletic/Workout wear . . . . . . . . . . . . . . . . . . Bicycle clothing . . . . . . . . . . . . . . . . . . . . . . . Golf clothing . . . . . . . . . . . . . . . . . . . . . . . . . Hiking/Backpacking clothing . . . . . . . . . . . . . Hunting clothing . . . . . . . . . . . . . . . . . . . . . . 01 02 03 04 05 Marine/Boating attire . . . . . . . . . . . . . . . . . . . Running clothing . . . . . . . . . . . . . . . . . . . . . . Ski clothing . . . . . . . . . . . . . . . . . . . . . . . . . . Team Sports clothing . . . . . . . . . . . . . . . . . . . Tennis clothing . . . . . . . . . . . . . . . . . . . . . . . 06 07 08 09 10 2 3 01 03 05 07 09 Jones New York . . . . . . . . . . . X Kenneth Cole . . . . . . . . . . . . . Y $100534 $249 $250 + AMOUNT SPENT IN TOTAL IN THE LAST 12 MONTHS: Under $100$100 $249 $250 + 3 How many did you buy in the last 12 months Lightweight Jacket . . . . . . . . . . Casual Slacks . . . . . . . . . . . . . Dress Slacks . . . . . . . . . . . . . . Designer Jeans . . . . . . . . . . . . Jeans . . . . . . . . . . . . . . . . . . . . WOMEN’S CLOTHING 1 Under $50- $50 $99 3 $100$249 $250 + 02 04 06 08 10 11 13 15 17 19 12 14 16 18 20 Brassiere/Bra. . . . . . . . . . . . . . Sports Bra. . . . . . . . . . . . . . . . . Girdle/Shapewear. . . . . . . . . . . Purse (handbag). . . . . . . . . . . . Slip . . . . . . . . . . . . . . . . . . . . . . 21 23 25 27 29 22 24 26 28 30 Underpants/Panties. . . . . . . . . Gloves. . . . . . . . . . . . . . . . . . . . Hat. . . . . . . . . . . . . . . . . . . . . . . Belt . . . . . . . . . . . . . . . . . . . . . . T-shirt . . . . . . . . . . . . . . . . . . . . 31 33 35 37 39 32 34 36 38 40 Socks. . . . . . . . . . . . . . . . . . . . Sweatpants. . . . . . . . . . . . . . . . Sweatshirt. . . . . . . . . . . . . . . . . Swimsuit. . . . . . . . . . . . . . . . . . 41 43 45 47 42 44 46 48 1 2 3 4 BRANDS PURCHASED LAST 12 MONTHS: 62F-0 Alfred Dunner . . . . . . . . . . . . Ann Taylor . . . . . . . . . . . . . . . Armani . . . . . . . . . . . . . . . . . . Banana Republic . . . . . . . . . . Calvin Klein . . . . . . . . . . . . . . 1 2 3 4 5 Kenneth Cole . . . . . . . . . . . . Levi’s . . . . . . . . . . . . . . . . . . . Liz Claiborne . . . . . . . . . . . . . New York & Co. . . . . . . . . . . . Old Navy . . . . . . . . . . . . . . . . DKNY . . . . . . . . . . . . . . . . . . Dockers . . . . . . . . . . . . . . . . . Eddie Bauer . . . . . . . . . . . . . Express . . . . . . . . . . . . . . . . . The Gap . . . . . . . . . . . . . . . . 6 7 8 9 0 Polo . . . . . . . . . . . . . . . . . . . . Ralph Lauren . . . . . . . . . . . . . . . . . Sag Harbor . . . . . . . . . . . . . . Talbots . . . . . . . . . . . . . . . . . . Tommy Hilfiger . . . . . . . . . . . Wrangler . . . . . . . . . . . . . . . . Inc. . . . . . . . . . . . . . . . . . . . . . X Jones New York . . . . . . . . . . . Y CLOTHING EXPENDITURES 537-0 62G-0 1 2 3 4 5 6 7 8 9 0 X Other . . . . . . . . . . . . . . . . . . . Y In the past 12 months, how much did you spend on the purchase of clothing: Under $100 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,100 - $299 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,300 - $499 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,500 - $999 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,000 - $1,999 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 2 3 4 5 $2,000 - $2,999 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 $3,000 + . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 ACCESSORIES, WRITING INSTRUMENTS, TOOLS You Personally: FINE Number JEWELRY Bought/ Bought last 12 last 12 months months You Personally: STOCKINGS & Number PANTYHOSE Bought Bought last last 30 6 months days 538 01 02 03 04 05 06 TYPES: Diamond . . . . . . . . . . . . . . . Gold . . . . . . . . . . . . . . . . . . . Platinum . . . . . . . . . . . . . . . Sterling . . . . . . . . . . . . . . . . Other . . . . . . . . . . . . . . . . . . 07 08 09 10 11 TOTAL: . . . . . . . . . . . . . . . . . Total amount spent on fine jewelry in the last 12 months: 539-0 Under $100 . . . . . . . . . . . . . 1 $100-$399 . . . . . . . . . . . . . . 2 $400-$749 . . . . . . . . . . . . . . 3 $750-$999 . . . . . . . . . . . . . . 4 $1,000-$1,499 . . . . . . . . . . . 5 $1,500+ . . . . . . . . . . . . . . . . 6 Where Purchased: Independent Jeweler . . . . . . Department Store . . . . . . . . Kay Jewelers . . . . . . . . . . . . Zales . . . . . . . . . . . . . . . . . . Other Retail Chain . . . . . . . . Other . . . . . . . . . . . . . . . . . . 7 8 9 0 X Y You Personally: Number COSTUME JEWELRY Bought/ Bought last 12 last 12 months months 540 KINDS: Bracelet . . . . . . . . . . . . . . . . Pin . . . . . . . . . . . . . . . . . . . . Earrings . . . . . . . . . . . . . . . . Necklace . . . . . . . . . . . . . . . Ring . . . . . . . . . . . . . . . . . . . 00 01 02 03 04 05 TYPES: Control Top . . . . . . . . . . . . . Support . . . . . . . . . . . . . . . . Regular . . . . . . . . . . . . . . . . 06 07 08 SIZE: Queen/Proportional . . . . . . . Regular . . . . . . . . . . . . . . . . 09 10 BRANDS: Berkshire . . . . . . . . . . . . . . . Calvin Klein/CK . . . . . . . . . . Donna Karan/DKNY . . . . . . Hanes Silk Reflections . . . . Hanes Too . . . . . . . . . . . . . . 13 14 15 Other Hanes . . . . . . . . . . . . Jockey For Her . . . . . . . . . . Just My Size . . . . . . . . . . . . L’eggs Sheer Energy . . . . . . L’eggs Silken Mist . . . . . . . . 16 17 Other L’eggs . . . . . . . . . . . . No Nonsense . . . . . . . . . . . Victoria’s Secret . . . . . . . . . . 21 22 23 OTHER (Write In) 03 04 05 Total amount spent on costume jewelry in the last 12 months: 277-0 $1-$24 1 $50-$99 3 $200+ 5 $25-$49 2 $100-$199 4 You Personally: Bought/ Bought WATCHES last 12 as months gift 541 KINDS: 1 Sport . . . . . . . . . . . . . . . . . . Dress . . . . . . . . . . . . . . . . . . Casual . . . . . . . . . . . . . . . . . 2 01 02 03 BRANDS: Bulova . . . . . . . . . . . . . . . . . Casio . . . . . . . . . . . . . . . . . . Citizen . . . . . . . . . . . . . . . . . Fossil . . . . . . . . . . . . . . . . . . Gucci . . . . . . . . . . . . . . . . . . Guess . . . . . . . . . . . . . . . . . Movado . . . . . . . . . . . . . . . . Nike . . . . . . . . . . . . . . . . . . . Omega . . . . . . . . . . . . . . . . Rolex . . . . . . . . . . . . . . . . . . Seiko . . . . . . . . . . . . . . . . . . Swatch . . . . . . . . . . . . . . . . . Tag Heuer . . . . . . . . . . . . . . Tiffany . . . . . . . . . . . . . . . . . Timex . . . . . . . . . . . . . . . . . . Tommy Hilfiger . . . . . . . . . . . Victorinox Swiss Army . . . . . 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 TYPES: Matched Set . . . . . . . . . . . Ball Point . . . . . . . . . . . . . . Mechanical Lead Pencil . . Rollerball . . . . . . . . . . . . . . Marker . . . . . . . . . . . . . . . . BRANDS: Bic . . . . . . . . . . . . . . . . . . . Crayola . . . . . . . . . . . . . . . Cross . . . . . . . . . . . . . . . . . Expo . . . . . . . . . . . . . . . . . Flair . . . . . . . . . . . . . . . . . . Foohy . . . . . . . . . . . . . . . . Montblanc . . . . . . . . . . . . . Paper Mate . . . . . . . . . . . . Parker . . . . . . . . . . . . . . . . Pentel . . . . . . . . . . . . . . . . Pilot . . . . . . . . . . . . . . . . . . Scripto . . . . . . . . . . . . . . . Sharpie . . . . . . . . . . . . . . . Uni-ball . . . . . . . . . . . . . . . Waterman . . . . . . . . . . . . . Other . . . . . . . . . . . . . . . . . FINISH: Gold . . . . . . . . . . . . . . . . . . . Matteblack . . . . . . . . . . . . . . Silver . . . . . . . . . . . . . . . . . . Other . . . . . . . . . . . . . . . . . . AMOUNT SPENT: Under $2.00 . . . . . . . . . . . . . $2.00-$4.99 . . . . . . . . . . . . . $5.00-$9.99 . . . . . . . . . . . . . $10-$24.99 . . . . . . . . . . . . . $25 or more . . . . . . . . . . . . . 546-0 1 2 3 4 5 6 7 8 9 0 X Y 547-0 1 2 3 18 19 20 999 548-0 1 2 3 4 5 6 7 8 9 0 X Y 549-0 1 2 3 4 5 4 5 6 7 8 9 6 7 8 9 223-0 224-0 1 1 2 2 3 3 4 4 5 6 7 8 9 TYPES: Sewing – General Mending . Sewing – Garments from Patterns . . . . . . . . . . . . . . Knitting . . . . . . . . . . . . . . . . Crocheting . . . . . . . . . . . . . . Cross-stitch . . . . . . . . . . . . . Needlepoint . . . . . . . . . . . . . Quilting . . . . . . . . . . . . . . . . PATTERNS: Butterick . . . . . . . . . . . . . . . McCall’s . . . . . . . . . . . . . . . . Simplicity . . . . . . . . . . . . . . . Vogue . . . . . . . . . . . . . . . . . Other . . . . . . . . . . . . . . . . . . 01 02 03 04 05 06 07 544-0 1 2 3 4 5 Your Household: Acquired/ TOOLS last 12 11 months 12 Owns You Personally: WRITING Bought in Bought INSTRUMENTS last 12 as 01 gift 02 months Total amount spent on watches in the last 12 months: 542-0 $1-$49 1 $100-$299 3 $500+ 5 $50-$99 2 $300-$499 4 STYLE: Knee-highs . . . . . . . . . . . . . Pantyhose . . . . . . . . . . . . . . Panty Pantyhose Combination . . . . . . . . . . Stockings . . . . . . . . . . . . . . . Tights/Opaques . . . . . . . . . . You Personally: NEEDLECRAFT AND Number Stitched of times/ SEWING in last last 6 6 months months 543 545 KINDS: Bracelet . . . . . . . . . . . . . . . . Brooch/Pin . . . . . . . . . . . . . . Earrings . . . . . . . . . . . . . . . . Necklace . . . . . . . . . . . . . . . Engagement Ring . . . . . . . . Other Ring . . . . . . . . . . . . . . Page 42 5 6 7 8 9 225 1 Air compressor (not 12 volt inflator) . . . . . . . . . . . . . . . Automotive tools . . . . . . . . . Car vacuum . . . . . . . . . . . . . Chain saw (gas) . . . . . . . . . Chain saw (electric) . . . . . . . Chipper/Shredder . . . . . . . . Circular saw (portable) . . . . Decorative paint tools/kits . . Drive bits . . . . . . . . . . . . . . . Electric car polisher . . . . . . . Electric drill – cordless . . . . Electric drill – corded . . . . . . Electric router . . . . . . . . . . . Electric sander . . . . . . . . . . Electric screwdriver (cordless) . . . . . . . . . . . . . Glue gun . . . . . . . . . . . . . . . Jig/sabre saw (portable) . . . Lawn mower – riding . . . . . . Lawn mower (non-power) . . Lawn mower, walk behind (electric) . . . . . . . . . . . . . . Lawn mower, walk behind (gas) . . . . . . . . . . . . . . . . Lawn or garden tractor . . . . Lawn sprinkler . . . . . . . . . . . Leaf shredder . . . . . . . . . . . Outdoor blower (gas) . . . . . . Outdoor blower (electric) . . . Pneumatic tools . . . . . . . . . . Power ratchet; cordless . . . . Paint sprayer . . . . . . . . . . . . Saw blades . . . . . . . . . . . . . Shears (non-electric) . . . . . . Shovel . . . . . . . . . . . . . . . . . Snowblower . . . . . . . . . . . . . Staple gun . . . . . . . . . . . . . . Stationary band saw . . . . . . Stationary drill press . . . . . . Stationary table saw . . . . . . Stationary radial arm saw . . Tiller (garden) . . . . . . . . . . . Trimmer/edger (electric) . . . Trimmer/edger (gas) . . . . . . Wallpaper stripper . . . . . . . . Welder . . . . . . . . . . . . . . . . . Wet-dry shop vacuum . . . . . Workbench (portable) . . . . . Other . . . . . . . . . . . . . . . . . . Who decided to make these purchases? 227-0 Yourself (alone or with someone else) . . . . . . . . . 1 Someone else . . . . . . . . . . . 2 2 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 HOUSEHOLD FURNISHINGS, PAINT, BEDDING Page 43 Your Household: AMOUNT SPENT IN LAST 12 MONTHS HOUSEHOLD Bought FURNISHINGS last 12 $1- $250- $400- Owns months $249 $399 $699 550 $700 or more 1 2 3 4 5 6 Wall unit/wall system . . . . . . . . . . . . . . . . Sofa/sectional . . . . . . . . . . . . . . . . . . . . . Recliner . . . . . . . . . . . . . . . . . . . . . . . . . . Sofa-bed convertible . . . . . . . . . . . . . . . . Other living room furniture . . . . . . . . . . . 01 02 03 04 05 Bed frame/headboard . . . . . . . . . . . . . . . Box spring . . . . . . . . . . . . . . . . . . . . . . . . Mattress . . . . . . . . . . . . . . . . . . . . . . . . . Cedar chests . . . . . . . . . . . . . . . . . . . . . . Other bedroom furniture . . . . . . . . . . . . . 06 07 08 09 10 Kitchen furniture . . . . . . . . . . . . . . . . . . . Dining room furniture . . . . . . . . . . . . . . . Family room furniture . . . . . . . . . . . . . . . Home office furniture . . . . . . . . . . . . . . . . Piano . . . . . . . . . . . . . . . . . . . . . . . . . . . . Picture frames—custom made . . . . . . . . 11 12 13 14 15 16 Window coverings—custom made . . . . . Wall-to-wall carpet . . . . . . . . . . . . . . . . . . Horizontal blinds—custom made . . . . . . . Vertical blinds—custom made . . . . . . . . . 17 18 19 20 Bought last 12 $1- $100- $200- Owns months $99 $199 $299 551 1 2 3 4 5 6 01 02 03 04 05 Pleated shades . . . . . . . . . . . . . . . . . . . . Lawn/porch furniture . . . . . . . . . . . . . . . . Patio/deck cover . . . . . . . . . . . . . . . . . . . Air mattress (Inflatable) . . . . . . . . . . . . . . Upholstery fabric . . . . . . . . . . . . . . . . . . . 06 07 08 09 10 Area rug . . . . . . . . . . . . . . . . . . . . . . . . . Room size rug . . . . . . . . . . . . . . . . . . . . . Indoor/outdoor carpet . . . . . . . . . . . . . . . Table/floor lamps . . . . . . . . . . . . . . . . . . . 11 12 13 14 Who decided to make these purchases? 552-0 1 Yourself (alone or with someone else) 2 Someone else AMOUNT SPENT IN LAST 12 MONTHS APPLIANCES FOR Bought CLIMATE CONTROL last 12 $1- $100- $400- Owns months $99 $399 $999 553 $1000 or more 1 2 3 4 5 6 Air cleaner—electric . . . . . . . . . . . . . . . . Central air conditioner . . . . . . . . . . . . . . . Air conditioner—separate room . . . . . . . Attic/whole house fan . . . . . . . . . . . . . . . Ceiling fan (not bathroom vent) . . . . . . . . 01 02 03 04 05 Coal/wood stove . . . . . . . . . . . . . . . . . . . Wood pellet stove . . . . . . . . . . . . . . . . . . Central heating—gas . . . . . . . . . . . . . . . Central heating—oil . . . . . . . . . . . . . . . . . Electric heating (central) . . . . . . . . . . . . . 06 07 08 09 10 Space heater (electric) . . . . . . . . . . . . . . Automatic setback thermostat . . . . . . . . . Dehumidifier . . . . . . . . . . . . . . . . . . . . . . Humidifier . . . . . . . . . . . . . . . . . . . . . . . . Fireplace . . . . . . . . . . . . . . . . . . . . . . . . . 11 12 13 14 15 Heat pump . . . . . . . . . . . . . . . . . . . . . . . . Kerosene heater . . . . . . . . . . . . . . . . . . . 16 17 Who decided to make these purchases? 554-0 1 Yourself (alone or with someone else) 2 Someone else 555 $300 or more Awning . . . . . . . . . . . . . . . . . . . . . . . . . . . Draperies . . . . . . . . . . . . . . . . . . . . . . . . . Curtains . . . . . . . . . . . . . . . . . . . . . . . . . . Horizontal blinds—ready made . . . . . . . . Vertical blinds—ready made . . . . . . . . . . Your Household: You Personally: Bought/ Gallons/ PAINT/STAIN last 12 last 12 months months TOTAL: . . . . . . . . . . . . . . . . . 00 TYPES: Interior paint . . . . . . . . . . . . Exterior paint . . . . . . . . . . . . Interior stain . . . . . . . . . . . . Exterior stain . . . . . . . . . . . . 01 02 03 04 KINDS: Brush/roller . . . . . . . . . . . . . Spray . . . . . . . . . . . . . . . . . . 05 FORMS: Latex/water-based . . . . . . . . Oil-based . . . . . . . . . . . . . . . 07 06 08 BRANDS: Ace . . . . . . . . . . . . . . . . . . . Behr . . . . . . . . . . . . . . . . . . . Benjamin Moore . . . . . . . . . Cabot . . . . . . . . . . . . . . . . . . Dutch Boy . . . . . . . . . . . . . . Glidden . . . . . . . . . . . . . . . . Krylon . . . . . . . . . . . . . . . . . Martha Stewart . . . . . . . . . . Minwax . . . . . . . . . . . . . . . . Olympic . . . . . . . . . . . . . . . . 09 10 11 12 13 19 20 21 22 23 Pittsburgh . . . . . . . . . . . . . . Pratt & Lambert . . . . . . . . . . Ralph Lauren . . . . . . . . . . . . Rust-Oleum . . . . . . . . . . . . . Sherwin Williams . . . . . . . . . Thompsons . . . . . . . . . . . . . True Value . . . . . . . . . . . . . . Valspar . . . . . . . . . . . . . . . . Wal-Mart . . . . . . . . . . . . . . . OTHER (Write In) 14 15 16 17 18 24 25 26 27 999 WHERE PURCHASED: 556-0 Hardware Store . . . . . . . . . . 1 Home Center Store . . . . . . . 2 Decorator Store . . . . . . . . . . 3 Department Store . . . . . . . . 4 Discount Store . . . . . . . . . . . 5 Lumber/Building Supply . . . 6 Paint Store . . . . . . . . . . . . . 7 Other . . . . . . . . . . . . . . . . . . 8 AMOUNT SPENT: Less than $50 . . . . . . . . . . . $50-$100 . . . . . . . . . . . . . . . $101-$300 . . . . . . . . . . . . . Over $300 . . . . . . . . . . . . . 9 0 X Y Your Household: BEDDING AND Total amount BATH GOODS Bought spent in the last 12 last 12 months months Bathmat (in tub) . . . . . . . . . Shower Curtain . . . . . . . . . Towels . . . . . . . . . . . . . . . . Pillowcases . . . . . . . . . . . . Sheets . . . . . . . . . . . . . . . . Electric blankets . . . . . . . . Other blankets . . . . . . . . . . Bedspreads . . . . . . . . . . . . Pillows . . . . . . . . . . . . . . . . Pillow shams . . . . . . . . . . . Comforters/quilts . . . . . . . . Dust ruffles . . . . . . . . . . . . 557-0 1 2 3 4 5 558-0 Less than $50 1 $50-$149 2 $150+ 3 6 7 8 9 0 X Y Who decided to make these purchases? 559-0 1 Yourself (alone or with someone else) 559-0 2 Someone else KITCHEN & HOUSEHOLD APPLIANCES & DURABLES Page 44 Your Household: Your Household: KITCHEN COOKING KITCHEN & COOKING Bought Bought AND SERVING APPLIANCES & last 12 last 12 PRODUCTS DURABLES Owns months Owns months 560 Aluminum cookware . . . . . . . . . . . . . . . . . . . . . . . . . . Other metal cookware . . . . . . . . . . . . . . . . . . . . . . . . . Barbecue equipment . . . . . . . . . . . . . . . . . . . . . . . . . . Canning jars & lids . . . . . . . . . . . . . . . . . . . . . . . . . . . Ceramic coated cookware . . . . . . . . . . . . . . . . . . . . . . Cutlery (kitchen knives) . . . . . . . . . . . . . . . . . . . . . . . . Insulated coffee carafe/server . . . . . . . . . . . . . . . . . . . Wok (non-electric) . . . . . . . . . . . . . . . . . . . . . . . . . . . . Glass storage containers . . . . . . . . . . . . . . . . . . . . . . . Plastic storage containers . . . . . . . . . . . . . . . . . . . . . . Glass ovenware/bakeware . . . . . . . . . . . . . . . . . . . . . Non-stick metal bakeware/ovenware . . . . . . . . . . . . . . Glass rangetop cookware . . . . . . . . . . . . . . . . . . . . . . Microwave cookware: glass/ceramic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . plastic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . paper/disposable . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 2 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 567 Who decided to make these purchases? 561-0 1 Yourself (alone or with someone else) 2 Someone else. Have you purchased any of the above as a gift? Yes 1 No 2 562-0 Your Household: ELECTRIC Bought APPLIANCES last 12 Owns months 563 1 Electric blender . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Electric can opener . . . . . . . . . . . . . . . . . . . . . . . . . . . Electric coffee grinder . . . . . . . . . . . . . . . . . . . . . . . . . Electric food processor . . . . . . . . . . . . . . . . . . . . . . . . Electric fry pan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Electric grill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Electric iron . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Electric juicer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Electric knife . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Electric mixer – hand held . . . . . . . . . . . . . . . . . . . . . . Electric mixer – stationary . . . . . . . . . . . . . . . . . . . . . . Electric popcorn maker . . . . . . . . . . . . . . . . . . . . . . . . Electric slow cooker . . . . . . . . . . . . . . . . . . . . . . . . . . . Electric steam cooker . . . . . . . . . . . . . . . . . . . . . . . . . Electric toaster . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Electric toaster oven . . . . . . . . . . . . . . . . . . . . . . . . . . Electric wok . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 Are any of the above items wall-mounted? Yes 1 No 2 565 Who decided to make these purchases? 566-0 1 Yourself (alone or with someone else) 2 Someone else. 1 Amount spent last 12 months APPLIANCES Bought last 12 Own months 570 Blood glucose monitor. . . . . . Clock – battery . . . . . . . . . . . Clock radio – electric . . . . . . Electronic ear thermometer. . Hand-held massagers. . . . . . Hearing aids . . . . . . . . . . . . . Home blood pressure monitor. . . . . . . . . . . . . . . . Lighted make-up mirror. . . . . Massaging shower head. . . . Oral irrigation device . . . . . . . Scale (bathroom) . . . . . . . . . 2 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 568-0 PERSONAL You Personally: Your Household: HOUSEHOLD Bought APPLIANCES & last 12 DURABLES Owns months Air purifier . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Automatic washing machine . . . . . . . . . . . . . . . . . . . . Broom . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Burglar alarm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Carpet steam cleaner . . . . . . . . . . . . . . . . . . . . . . . . . Clothes dryer (electric) . . . . . . . . . . . . . . . . . . . . . . . . Clothes dryer (gas) . . . . . . . . . . . . . . . . . . . . . . . . . . . Garage door opener . . . . . . . . . . . . . . . . . . . . . . . . . . Home fire extinguisher . . . . . . . . . . . . . . . . . . . . . . . . . Hot tub/whirlpool spa . . . . . . . . . . . . . . . . . . . . . . . . . . Hot water heater . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Locks or lock sets . . . . . . . . . . . . . . . . . . . . . . . . . . . . Mop . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Rechargeable flashlight . . . . . . . . . . . . . . . . . . . . . . . . Other battery flashlight . . . . . . . . . . . . . . . . . . . . . . . . Sewing machine . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Smoke/fire detector . . . . . . . . . . . . . . . . . . . . . . . . . . . Stacked washer/dryer . . . . . . . . . . . . . . . . . . . . . . . . . Vacuum cleaner – cannister . . . . . . . . . . . . . . . . . . . . Vacuum cleaner – hand held . . . . . . . . . . . . . . . . . . . . Vacuum cleaner – upright . . . . . . . . . . . . . . . . . . . . . . Water softener . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 Who decided to make these purchases? 569-0 1 Yourself (alone or with someone else) 2 Someone else. Who decided to make these purchases? 564-0 1 Yourself (alone or with someone else) 2 Someone else. 1 Automatic dishwasher (built-in) . . . . . . . . . . . . . . . . . . Automatic dishwasher (portable) . . . . . . . . . . . . . . . . . Bread making machine . . . . . . . . . . . . . . . . . . . . . . . . Built in range oven – electric . . . . . . . . . . . . . . . . . . . . Built in range oven – gas . . . . . . . . . . . . . . . . . . . . . . . Charcoal grill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Coffee maker: automatic drip . . . . . . . . . . . . . . . . . . . Coffee maker: electric perk . . . . . . . . . . . . . . . . . . . . . Coffee maker: single cup/pod brewing system . . . . . . Coffee maker: other electric . . . . . . . . . . . . . . . . . . . . Combination range/microwave . . . . . . . . . . . . . . . . . . Continuous cleaning oven . . . . . . . . . . . . . . . . . . . . . . Convection oven . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Cook top . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Deep fryer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Electric stove/range . . . . . . . . . . . . . . . . . . . . . . . . . . . Espresso/Cappuccino Maker . . . . . . . . . . . . . . . . . . . . Garbage disposer . . . . . . . . . . . . . . . . . . . . . . . . . . . . Gas grill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Gas stove/range . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Ice cream machine . . . . . . . . . . . . . . . . . . . . . . . . . . . Microwave oven . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Pasta machine . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Pressure cooker . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Rangehood . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Refrigerator . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Separate freezer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Trash compactor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1- $24 $25$49 $50 + 1 2 3 4 5 01 02 03 04 05 06 07 08 09 10 11 You Personally: Bought TABLE SETTINGS last 12 Bought Own months as gift 571 Cloth tablecloth/napkins . . . . . . . . . . . . . . . . Fine china dinnerware . . . . . . . . . . . . . . . . . . Glassware . . . . . . . . . . . . . . . . . . . . . . . . . . . Fine china serving pieces . . . . . . . . . . . . . . . Fine crystal barware . . . . . . . . . . . . . . . . . . . Lead crystal hollowware . . . . . . . . . . . . . . . . Lead crystal stemware . . . . . . . . . . . . . . . . . Silverplated flatware . . . . . . . . . . . . . . . . . . . Stainless flatware . . . . . . . . . . . . . . . . . . . . . Sterling silver flatware . . . . . . . . . . . . . . . . . . Stoneware . . . . . . . . . . . . . . . . . . . . . . . . . . . Placemats . . . . . . . . . . . . . . . . . . . . . . . . . . . Other dinnerware . . . . . . . . . . . . . . . . . . . . . . 1 2 3 01 02 03 04 05 06 07 08 09 10 11 12 13 How much did you personally spend on table settings in the last 12 months? Amount Spent $ 572-0 HOME IMPROVEMENTS & REMODELING, SHOPPING Page 45 Your Household: HOME REMODELING Had done last 12 573 months Conversion of garage/attic/ basement into living space . . . . Remodel bathroom . . . . . . . . . . . . Remodel kitchen . . . . . . . . . . . . . . Remodel bedroom . . . . . . . . . . . . . Convert room to home office . . . . . Who did the work: Amount Spent Yourself or $3000 Other Household Outside Under $1000- or Member Contractor $1000 $2999 more 1 2 3 4 5 6 01 02 03 04 05 Convert room to home theater . . . Remodel other rooms . . . . . . . . . . Add bathroom . . . . . . . . . . . . . . . . Add/extend garage . . . . . . . . . . . . Add other rooms – exterior addition 06 07 08 09 10 Add deck/porch/patio . . . . . . . . . . Roofing . . . . . . . . . . . . . . . . . . . . . Siding – vinyl/metal . . . . . . . . . . . . Aluminum windows . . . . . . . . . . . . Clad-wood/Wood windows . . . . . . 11 12 13 14 15 Vinyl windows . . . . . . . . . . . . . . . . Ceramic tile floors . . . . . . . . . . . . . Hardwood floors . . . . . . . . . . . . . . Laminate flooring . . . . . . . . . . . . . . Vinyl flooring . . . . . . . . . . . . . . . . . 16 17 18 19 20 Carpeting . . . . . . . . . . . . . . . . . . . . Kitchen cabinets . . . . . . . . . . . . . . Kitchen counter tops . . . . . . . . . . . Skylights . . . . . . . . . . . . . . . . . . . . Exterior doors . . . . . . . . . . . . . . . . 21 22 23 24 25 Interior doors . . . . . . . . . . . . . . . . . Garage doors . . . . . . . . . . . . . . . . Concrete or masonry work . . . . . . Swimming pool – in ground . . . . . . Wall paneling . . . . . . . . . . . . . . . . . Ceramic wall tile . . . . . . . . . . . . . . 26 27 28 29 30 31 How many of the above remodeling jobs did you personally do? (Write in number) 574-0 Your Household: HOME IMPROVEMENTS Purchased last 12 months 575 Bathroom or kitchen faucets . . . . . Other bathroom or kitchen plumbing fixtures . . . . . . . . . . . . Insulation for ceiling, floor, and/or walls . . . . . . . . . . . . . . . . . . . . . . Exterior light fixtures . . . . . . . . . . . Interior light fixtures . . . . . . . . . . . . Clean-air filter . . . . . . . . . . . . . . . . Down spouts/gutters . . . . . . . . . . . Yard fence . . . . . . . . . . . . . . . . . . . Wallpaper/covering . . . . . . . . . . . . Exterior painting . . . . . . . . . . . . . . Interior painting . . . . . . . . . . . . . . . Who did the work: Amount Spent Yourself or $500 Other Household Outside Under $100- or Member Contractor $100 $499 more 1 2 3 4 5 6 01 02 03 04 05 06 07 08 09 10 11 Has your household used a home decorating service in the last 12 months? 576-0 Yes 1 No 2 577-0 HOUSEKEEPING SERVICES In the past 12 months how often did you have your home cleaned by: More than once a week . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Once a week . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2-3 times a month . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Once a month . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Less than once a month . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . In the last 12 months, have you used the following: 580-0 Professional carpet cleaning service . . . . . . . . . . . 1 Professional furniture cleaning service . . . . . . . . . 2 Maid or Housekeeper Professional Household Cleaning Service 578-0 579-0 1 2 3 4 5 1 2 3 4 5 During the last 6 months, did you personally purchase items from an in-home sales representative? 581-0 Yes 1 No 2 Amount spent in last 6 months: Under $25 . . . . . . . . . . . . . . . . . . . . . . . . . $25-$49 . . . . . . . . . . . . . . . . . . . . . . . . . . . $50-$74 . . . . . . . . . . . . . . . . . . . . . . . . . . . $75 or more . . . . . . . . . . . . . . . . . . . . . . . . 582-0 1 2 3 4 Items purchased: Cosmetics . . . . . . . . . . . . . . . . . . . . . . . . . Housewares . . . . . . . . . . . . . . . . . . . . . . . Clothing . . . . . . . . . . . . . . . . . . . . . . . . . . . Jewelry . . . . . . . . . . . . . . . . . . . . . . . . . . . Vitamins . . . . . . . . . . . . . . . . . . . . . . . . . . . Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 653-0 5 6 7 8 9 0 From which company did you purchase in the last 6 months? Avon . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Herbalife . . . . . . . . . . . . . . . . . . . . . . . . . . Mary Kay Cosmetics . . . . . . . . . . . . . . . . . Tupperware . . . . . . . . . . . . . . . . . . . . . . . . Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 583-0 1 2 3 4 5 You Personally: CONVENIENCE Shopped Times/ STORES in last 6 last 30 months days 584 1. STORES: AM/PM . . . . . . . . . . . . . . . . BP/Amoco Food Mart . . . . . Circle K . . . . . . . . . . . . . . . . Citgo Quik Mart . . . . . . . . . . Cumberland Farms . . . . . . . 01 02 03 04 05 06 07 08 09 10 White Hen . . . . . . . . . . . . . . Other . . . . . . . . . . . . . . . . . . 11 12 Exxon/Mobil-on-the-Run . . . 7-Eleven . . . . . . . . . . . . . . . Stop-N-Go . . . . . . . . . . . . . . SuperAmerica/Speedway . . Wawa . . . . . . . . . . . . . . . . . 2. What time of day do you usually shop at 585-0 convenience stores? Morning (5 am-10 am) . . . . . . . . . . . 1 Mid Day (10 am-2 pm) . . . . . . . . . . . 2 Afternoon (2 pm-7 pm) . . . . . . . . . . . 3 Evening (7 pm-midnight) . . . . . . . . . . 4 3. Which of the following items have you bought/ used in a convenience store in the last 30 days? 586-0 Breakfast sandwich . . . . . . . 1 Lunch sandwich . . . . . . . . . 2 Hot dogs . . . . . . . . . . . . . . . 3 Other grill food . . . . . . . . . . 4 Ice cream . . . . . . . . . . . . . . 5 Candy . . . . . . . . . . . . . . . . . 6 Snack foods . . . . . . . . . . . . 7 Dairy products . . . . . . . . . . . 8 Bread . . . . . . . . . . . . . . . . . 9 Other bakery items . . . . . . . 0 Coffee-Brewed . . . . . . . . . . X Milk . . . . . . . . . . . . . . . . . . . Y How many of the above improvements did you personally do? (Write in number) IN HOME SHOPPING 704-0 Soft drinks – bottle/can . . . . 1 Soft drinks – fountain . . . . . 2 Juice drinks . . . . . . . . . . . . . 3 Beer . . . . . . . . . . . . . . . . . . 4 Frozen beverage . . . . . . . . . 5 Cigarettes . . . . . . . . . . . . . . 6 Lottery tickets . . . . . . . . . . . 7 Non-prescription drug/OTC 8 ATM/Financial services . . . . 9 Gas . . . . . . . . . . . . . . . . . . . 0 Other (non-food) . . . . . . . . . X 4. How much money did you personally spend in convenience stores in the last 30 days? Amount Spent $_ _______________ 587-0 CAMERAS, FILM, DEVELOPING & EXPENDITURES In the last 6 months, where did you purchase the following items? Department SHOPPING 502 Store Discount Store Drug Store Cosmetics . . . . . . . . . . . . . . . . . . . . . . . . . . Toiletries . . . . . . . . . . . . . . . . . . . . . . . . . . . Non-prescription drugs/OTC . . . . . . . . . . . . . . . . . . . . . . . . . . . . Prescription drugs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Clothing . . . . . . . . . . . . . . . . . . . . . . . . . . . . Shoes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 2 You Personally: Used in Amount EXPENDITURES last 6 spent last months 6 months Grocery Store 01 02 03 04 05 06 3 4 593 In the last 6 months, where did you purchase the following alcoholic beverages? 589Convenience Super- Liquor Drug Store market Store Store Beer . . . . . . . . . . . . . . Wine . . . . . . . . . . . . . Liquor . . . . . . . . . . . . Wholesale Club Other 01 02 03 1 2 3 4 5 6 BRANDS: Canon . . . . . . . . . . . . . . . . . . . . . . . . . . Casio . . . . . . . . . . . . . . . . . . . . . . . . . . . Fuji . . . . . . . . . . . . . . . . . . . . . . . . . . . . Hewlett Packard (HP) . . . . . . . . . . . . . . Kodak . . . . . . . . . . . . . . . . . . . . . . . . . . Nikon . . . . . . . . . . . . . . . . . . . . . . . . . . . Olympus . . . . . . . . . . . . . . . . . . . . . . . . Panasonic . . . . . . . . . . . . . . . . . . . . . . . Pentax . . . . . . . . . . . . . . . . . . . . . . . . . . Polaroid . . . . . . . . . . . . . . . . . . . . . . . . . Samsung . . . . . . . . . . . . . . . . . . . . . . . . Sigma . . . . . . . . . . . . . . . . . . . . . . . . . . Sony . . . . . . . . . . . . . . . . . . . . . . . . . . . Vivitar . . . . . . . . . . . . . . . . . . . . . . . . . . Other . . . . . . . . . . . . . . . . . . . . . . . . . . . You Personally: CAMERA & Bought DEVELOPING last 12 ACCESSORIES Own months 6 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 3 $1-$19 . . . . . . . . . . . . . . . . . $20-$99 . . . . . . . . . . . . . . . . $100+ . . . . . . . . . . . . . . . . . 592-0 1 2 3 5 TOTAL: . . . . . . . . . . . . . . . . . Purchased from: 61P-0 Department Store/Mall . . . . . . . . . . . 1 Discount Store. . . . . . . . . . . . . . . . . . 2 Book Store . . . . . . . . . . . . . . . . . . . . 3 Coffee Shop/Restaurant. . . . . . . . . . 4 Electronics Store. . . . . . . . . . . . . . . . 5 Other. . . . . . . . . . . . . . . . . . . . . . . . . 6 Given to: 61R-0 Family. . . . . . . . . . . . . . . . . . . . . . . . 1 Friend . . . . . . . . . . . . . . . . . . . . . . . . 2 Other. . . . . . . . . . . . . . . . . . . . . . . . . 3 Amount spent in total, last 6 months: $ 61S-0 (Write in Amount) Have you received a gift card in the last 6 months? 61T-0 Yes M 1 Do you typically redeem gift cards you have received? 61W-0 Never or rarely 1 Sometimes 2 Usually 3 Always 4 01 02 03 04 05 Laundries/Laundromats . . . $ Quick Service Copy/Printing $ 06 07 TOTAL: . . . . . . . . . . . . . . . . . TYPES: APS (Color Prints) . . . . . . . . 35mm (black & white) . . . . . 35mm (color slides) . . . . . . . 35mm (color prints) . . . . . . . Instant developing film . . . . . Other still (color) . . . . . . . . . Movie . . . . . . . . . . . . . . . . . . Other . . . . . . . . . . . . . . . . . . 00 01 02 03 04 05 06 07 08 BRANDS: Fuji . . . . . . . . . . . . . . . . . . . Kodak . . . . . . . . . . . . . . . . . Polaroid (instant developing) Store Brands (No Label) . . . 09 10 11 12 999 OTHER (Write In) Where did you buy the film? Camera store . . . . . . . . Department store . . . . . Discount store . . . . . . . . Drug store . . . . . . . . . . . Grocery store . . . . . . . . 595-0 1 2 3 4 5 Where was film processed? 596-0 1 2 3 4 5 1 hour service . . . . . . . . 6 6 Internet/Online . . . . . . . . 7 7 Warehouse clubs . . . . . . 8 8 Develop film yourself . . . . . . . . . . . . . . . 9 Other . . . . . . . . . . . . . . . 0 0 Have you printed digital photos in the last 12 months? 600-0 Yes M 1 If yes, where printed? Kodak Picture Maker . . . . . . . . . . . . . . . . . . 2 Other digital photo kiosk . . . . . . . . . . . . . . . 3 In-store photo center . . . . . . . . . . . . . . . . . . 4 Internet/Online . . . . . . . . . . . . . . . . . . . . . . . 5 Home/personal photo printer . . . . . . . . . . 6 61N 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 2 $ $ $ $ $ 594 You Personally: GIFT CARDS BoughtNumber of PURCHASED/ ofof last 6 cards/last RECEIVED months 6 months 591 Albums . . . . . . . . . . . . . . . . Automatic winder . . . . . . . . . Batteries . . . . . . . . . . . . . . . Camera case . . . . . . . . . . . . Flash unit . . . . . . . . . . . . . . . Frames . . . . . . . . . . . . . . . . Gadget bags . . . . . . . . . . . . Lens filter(s) . . . . . . . . . . . . Memory cards . . . . . . . . . . . Photo paper . . . . . . . . . . . . . Photo printer . . . . . . . . . . . . Telephoto/zoom lens . . . . . . Tripod . . . . . . . . . . . . . . . . . Wideangle lens . . . . . . . . . . Other accessory lens(es) . . 1 How much did you spend for camera accessories in the last 12 months? 4 Barber Shop . . . . . . . . . . . . Beauty Parlor . . . . . . . . . . . . Dry Cleaning . . . . . . . . . . . . Flowers by Phone/Wire . . . . Flower Shop . . . . . . . . . . . . You Personally: FILM & PHOTO Purchased Rolls or PROCESSING last 12 packs last months 12 months You Personally: Amount spent in last 12 months 590Bought CAMERAS last 12 $1- $100- $200- Own months $99 $199 $299 $300+ TYPES:1 2 APS (Point & Shoot or SLR) . . . . . . . . . . APS Disposable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Cartridge . . . . . . . . . . . . . . . . . . . . . . . Digital Disposable . . . . . . . . . . . . . . . . . . . . . . . . . . . . Digital Point & Shoot . . . . . . . . . . . . . . . Digital SLR . . . . . . . . . . . . . . . . . . . . . . Instant developing camera . . . . . . . . . . 35mm Auto Focus Point & Shoot . . . . . 35mm Auto Focus SLR . . . . . . . . . . . . . 35mm Auto Focus Zoom Camera . . . . . 35mm Disposable . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35mm SLR (Single Lens Reflex) . . . . . . Video Still Camera . . . . . . . . . . . . . . . . . Page 46 00 AUDIO/VIDEO CLEANERS You Personally: Bought in last 12 months 597-0 Yes . . . . . . . . . . . . . . . . . . . . . . . . 1 TYPES: Audio cassette head cleaners . . . . Compact disc cleaner . . . . . . . . . Record cleaners . . . . . . . . . . . . . Video cassette head cleaners . . . . 2 3 4 5 BRANDS: Discwasher . . . . . . . . . . . . . . . . . Memorex . . . . . . . . . . . . . . . . . . . Radio Shack . . . . . . . . . . . . . . . . TDK . . . . . . . . . . . . . . . . . . . . . . . 3M . . . . . . . . . . . . . . . . . . . . . . . . Other . . . . . . . . . . . . . . . . . . . . . . 6 7 8 9 0 X AUDIO, DVD’s & OTHER VIDEO EQUIPMENT AND TAPES Page 47 You Personally: MP3 PLAYERS Bought (PORTABLE) last 12 Own months Your Household: VIDEO CASSETTE Bought RECORDER (VCR) last 12 Owns months 599 1 2 Video Cassette Recorder (VCR) 01 BRANDS: JVC . . . . . . . . . . . . . . . . . . . . Magnavox . . . . . . . . . . . . . . . . Panasonic . . . . . . . . . . . . . . . Samsung . . . . . . . . . . . . . . . . Sony . . . . . . . . . . . . . . . . . . . . Other . . . . . . . . . . . . . . . . . . . 02 03 04 05 06 07 Your Household: Bought AUDIO EQUIPMENT last 12 Owns months 608 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 (Write In) 603 64R-0 1 Audio/CD recorder . . . . . . . . . Multi-component system . . . . Cassette recorder/player . . . . Headphones . . . . . . . . . . . . . . Home Theater/Entertainment System . . . . . . . . . . . . . . . . Pocket-size radio/cassette player . . . . . . . . . . . . . . . . . Portable radio/tape player . . . Receiver - amplifier . . . . . . . . Speakers . . . . . . . . . . . . . . . . 2 Used for: Listening to music . . . . . . . . . . . . . . . . . . Listening to podcasts . . . . . . . . . . . . . . . Watch video/movie . . . . . . . . . . . . . . . . . Play video game . . . . . . . . . . . . . . . . . . . Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . 01 02 03 04 05 Total amount spent in last 12 months: $ 06 07 08 09 Write in amount Total amount spent in last 12 months: $1-$99 . . . . . . . . . . . . . . . . . . . . . . . . . $100-$399 . . . . . . . . . . . . . . . . . . . . . . $400-$999 . . . . . . . . . . . . . . . . . . . . . . $1000 + . . . . . . . . . . . . . . . . . . . . . . . . 605-0 702-0 Number How many video tapes have you: Rented in the last 30 days 613-0 Purchased in the last 30 days 614-0 Number 00 01 02 08 09 10 11 12 999 610 00 01 02 03 04 05 06 07 08 09 10 999 01 TYPES: Portable . . . . . . . . . . . . . . . . . Standard . . . . . . . . . . . . . . . . . VCR combination . . . . . . . . . . 02 03 04 KINDS: Recordable . . . . . . . . . . . . . . . Non-recordable . . . . . . . . . . . . 05 06 FORMATS: Standard . . . . . . . . . . . . . . . . . Blu-ray . . . . . . . . . . . . . . . . . . HD DVD . . . . . . . . . . . . . . . . . 07 08 09 BRANDS: Apex . . . . . . . . . . . . . . . . . . . . JVC . . . . . . . . . . . . . . . . . . . . . LG . . . . . . . . . . . . . . . . . . . . . . Panasonic . . . . . . . . . . . . . . . . Philips . . . . . . . . . . . . . . . . . . . 10 11 12 13 14 Pioneer . . . . . . . . . . . . . . . . . . RCA . . . . . . . . . . . . . . . . . . . . Samsung . . . . . . . . . . . . . . . . Sony . . . . . . . . . . . . . . . . . . . . Toshiba . . . . . . . . . . . . . . . . . . Other____________________ 15 16 17 18 19 20 Total amount spent in last 12 months: Less than $200 . . . . . . . . . . . . 1 $200-$399 . . . . . . . . . . . . . . . 2 $400 or more . . . . . . . . . . . . . 3 65H-0 Your Household: Bought CAMCORDERS last 12 701-0 Owns months Number 03 04 05 06 07 2 How many times have you gone to the video store in the last 30 days? 612-0 Number 1 DVD Player . . . . . . . . . . . . . . . . . (Write In) Number You Personally: BLANK Bought Number VIDEO TAPES last 6 bought last months 6 months TOTAL: . . . . . . . . . . . . . . . . . KINDS: VHS . . . . . . . . . . . . . . . . . . . VHS-C . . . . . . . . . . . . . . . . . 8mm . . . . . . . . . . . . . . . . . . BRANDS: Fuji . . . . . . . . . . . . . . . . . . . JVC . . . . . . . . . . . . . . . . . . . Kodak . . . . . . . . . . . . . . . . . Maxell . . . . . . . . . . . . . . . . . . Memorex . . . . . . . . . . . . . . . Sony . . . . . . . . . . . . . . . . . . TDK . . . . . . . . . . . . . . . . . . . 65K-0 Purchased in the last 30 days 65F OTHER (Write In) 1 2 3 4 5 How many DVD’s have you: Rented in the last 30 days 1 2 3 4 You Personally: BLANK Bought Number RECORDABLE last 6 bought last CDs/DVDs months 6 months TOTAL: . . . . . . . . . . . . . . . . . KINDS: CD . . . . . . . . . . . . . . . . . . . . DVD . . . . . . . . . . . . . . . . . . . BRANDS: Fuji . . . . . . . . . . . . . . . . . . . HP . . . . . . . . . . . . . . . . . . . . Imation . . . . . . . . . . . . . . . . Maxell . . . . . . . . . . . . . . . . . Memorex . . . . . . . . . . . . . . . Panasonic . . . . . . . . . . . . . . Sony . . . . . . . . . . . . . . . . . . TDK . . . . . . . . . . . . . . . . . . . Verbatim . . . . . . . . . . . . . . . Store’s Own Brand . . . . . . . PRE-RECORDED DVDs/ VIDEO TAPES/ RENTED/PURCHASED Who decided to make these purchases? 604-0 1 Yourself (alone or with someone else) 671-0 2 Someone else OTHER (Write In) 65J 2 1 MP3 Player . . . . . . . . . . . . . . . . . BRANDS: Apple iPod . . . . . . . . . . . . . . . Apple iPod nano . . . . . . . . . . . Apple iPod Shuffle . . . . . . . . . Coby . . . . . . . . . . . . . . . . . . . . Creative . . . . . . . . . . . . . . . . . iRiver . . . . . . . . . . . . . . . . . . . Panasonic . . . . . . . . . . . . . . . Philips . . . . . . . . . . . . . . . . . . RCA . . . . . . . . . . . . . . . . . . . . Rio . . . . . . . . . . . . . . . . . . . . . Samsung . . . . . . . . . . . . . . . . SanDisk . . . . . . . . . . . . . . . . . Sony . . . . . . . . . . . . . . . . . . . . Zune . . . . . . . . . . . . . . . . . . . . Other____________________ Total amount spent in last 12 months: 601-0 Less than $250 . . . . . . . . . . . . 1 $250 or more . . . . . . . . . . . . . . 2 Your Household: DVD Bought last 12 PLAYERS Owns months Rented/ last 30 days Types rented/purchased: 1 Action/Adventure . . . . . . . . . . Classics . . . . . . . . . . . . . . . . . Comedy . . . . . . . . . . . . . . . . . Drama . . . . . . . . . . . . . . . . . . . Exercise/Fitness . . . . . . . . . . . Family/Children Oriented . . . . Foreign . . . . . . . . . . . . . . . . . . Horror . . . . . . . . . . . . . . . . . . . Musical . . . . . . . . . . . . . . . . . . News/Information/ Documentary . . . . . . . . . . . . Romance . . . . . . . . . . . . . . . . Science Fiction . . . . . . . . . . . . TV Shows . . . . . . . . . . . . . . . . Other . . . . . . . . . . . . . . . . . . . . Where rented/purchased: Blockbuster Video Store . . . . f.y.e. . . . . . . . . . . . . . . . . . . . . Hollywood Video . . . . . . . . . . Movie Gallery . . . . . . . . . . . . Other Video Store . . . . . . . . . Blockbuster.com . . . . . . . . . . Netflix.com . . . . . . . . . . . . . . Other Internet/Online . . . . . . . Discount Dept. Store . . . . . . . Electronics Store . . . . . . . . . . Grocery Store . . . . . . . . . . . . Mail Order . . . . . . . . . . . . . . . Other . . . . . . . . . . . . . . . . . . . Purchased/ last 30 days 615 2 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 619 KINDS: 1 Camcorder – Digital (Dvd) . . . Camcorder – Digital (Hard Drive) . . . . . . . . . . . . . Camcorder – Digital (MiniDV) . Camcorder – VHS-C . . . . . . . . Camcorder – HI-8 . . . . . . . . . . 2 01 02 03 04 05 BRANDS: Canon . . . . . . . . . . . . . . . . . . . Hitachi . . . . . . . . . . . . . . . . . . . JVC . . . . . . . . . . . . . . . . . . . . . Panasonic . . . . . . . . . . . . . . . . Samsung . . . . . . . . . . . . . . . . Sony . . . . . . . . . . . . . . . . . . . . Total amount spent last 12 months: $ Write in amount 06 07 08 09 10 11 620-0 You Personally: BLANK Bought Number AUDIO TAPES last 12 bought last months 12 months 609 TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Fuji . . . . . . . . . . . . . . . . . . . JVC . . . . . . . . . . . . . . . . . . . Maxell . . . . . . . . . . . . . . . . . Memorex . . . . . . . . . . . . . . . Sony . . . . . . . . . . . . . . . . . . 00 01 TDK . . . . . . . . . . . . . . . . . . . 06 999 OTHER (Write In) 02 03 04 05 COMPUTERS/FAX MACHINES/BATTERIES Do you or does anyone else in your household own a personal computer? 621-0 Yes 1 No 2 Do you personally use a personal computer at work? Yes 3 No 4 For each computer owned at home or used at work, is the computer a: (Check as many as apply) Own at Home Use at Work 622 1 2 Desktop . . . . . . . . . . . . . . . . . . 01 Laptop/Notebook/Tablet . . . . . . 02 Which brands does your household own and which brands do you personally use at work? Computer Acer . . . . . . . . . . . . . . . . . . . Compaq . . . . . . . . . . . . . . . . Dell . . . . . . . . . . . . . . . . . . . e Machines . . . . . . . . . . . . . Fujitsu . . . . . . . . . . . . . . . . . Gateway . . . . . . . . . . . . . . . . Hewlett-Packard (HP) . . . . . Lenovo/IBM . . . . . . . . . . . . . Panasonic . . . . . . . . . . . . . . Sony Vaio . . . . . . . . . . . . . . Toshiba . . . . . . . . . . . . . . . . Other . . . . . . . . . . . . . . . . . Apple/Mac Apple iMac . . . . . . . . . . . . . MacBook . . . . . . . . . . . . . . . MacBook Pro . . . . . . . . . . . . Mac mini . . . . . . . . . . . . . . . Mac Pro . . . . . . . . . . . . . . . . Other Apple/Mac . . . . . . . . . Computer Peripherals Own at Home Use at Work 1 03 04 05 06 07 08 09 10 11 12 13 14 2 15 16 17 18 19 20 Own at Home Use at Work 1 623 2 CD ROM Drive . . . . . . . . . . . CD-RW Drive (CD Burner) . . DVD Drive . . . . . . . . . . . . . . . DVD-RW Drive (DVD Burner) External Hard Drive . . . . . . . . Flash Drive . . . . . . . . . . . . . . Modem/Fax Modem . . . . . . . LAN/Network Interface Cards Microphone . . . . . . . . . . . . . . Monitor - LCD/Flat Panel . . . . Monitor - Standard/Tube . . . . Printer - Ink Jet . . . . . . . . . . . Printer - Laser . . . . . . . . . . . . Removable Cartridge Storage Device . . . . . . . . . . . . . . . . Scanner . . . . . . . . . . . . . . . . . Speakers . . . . . . . . . . . . . . . . Surge Protector . . . . . . . . . . . Tape Backup . . . . . . . . . . . . . Webcam . . . . . . . . . . . . . . . . Other . . . . . . . . . . . . . . . . . . . Computer Operating Systems Your Household: COMPUTER Bought PRINTERS AND FAX last 12 MACHINES Owns months PERSONAL COMPUTERS AT HOME OR AT WORK (Continued) PERSONAL COMPUTERS AT HOME OR AT WORK Page 48 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 Own at Home 1 Use at Work 624 Apple/Mac OS 9.x . . . . . . . . . Apple/Mac OS X (10.x) . . . . . Linux . . . . . . . . . . . . . . . . . . MS DOS . . . . . . . . . . . . . . . MS Windows NT . . . . . . . . . . MS Windows ’95 . . . . . . . . . . MS Windows ’98 . . . . . . . . . . MS Windows 2000 . . . . . . . . MS Windows XP . . . . . . . . . . MS Windows XP/Pentablet . . MS Windows Vista . . . . . . . . . Unix . . . . . . . . . . . . . . . . . . . Other . . . . . . . . . . . . . . . . . . . ContinuedinnextColumn 2 01 02 03 04 05 06 07 08 09 10 11 12 13 Computer Software Own at Home Use at Work 625 1 2 Accounting . . . . . . . . . . . . . CAD/CAM . . . . . . . . . . . . . . Communications/Fax . . . . . Database/filing . . . . . . . . . . Desktop Publishing . . . . . . . 01 02 03 04 05 Education/training . . . . . . . . Entertainment/Games . . . . . Personal finance/Tax prep . . Presentation graphics . . . . . Multimedia . . . . . . . . . . . . . . 06 07 08 09 10 Networking . . . . . . . . . . . . . Online Meeting/Conference Security/Anti-virus . . . . . . . . Spreadsheet . . . . . . . . . . . . Utility . . . . . . . . . . . . . . . . . . 11 12 13 14 15 Web Authoring . . . . . . . . . . . Word Processing . . . . . . . . . Other . . . . . . . . . . . . . . . . . . 16 17 18 Amount spent for software in the past 12 months for home: $001 - $099 . . . . . . . . . . . $100 - $199 . . . . . . . . . . . $200 - $299 . . . . . . . . . . . $300 - $499 . . . . . . . . . . . $500 + . . . . . . . . . . . . . . . 626-0 . . 1 . . 2 . . 3 . . 4 . . 5 627-0 No 2 Who decided what system to purchase for your home? 628-0 Yourself (alone or with someone else) . . . . . . . . . . 1 Someone else . . . . . . . . . . . . 2 Who uses the computer at home? Yourself . . . . . . . . . . . . . . . . . 3 Other adult . . . . . . . . . . . . . . 4 Child (under 18) . . . . . . . . . . 5 Have you had your home computer professionally serviced or upgraded in the last 12 months? Yes 6 No 7 Total cost of home computer system: Most Recent Purchase Other(s) 629 $0,001 - $0,499 . . . . . . . . . . $0,500 - $0,999 . . . . . . . . . . $1,000 - $1,499 . . . . . . . . . . $1,500 - $1,999 . . . . . . . . . . $2,000 - $2,999 . . . . . . . . . . 1 2 01 02 03 04 05 $3,000 - $4,999 . . . . . . . . . . $5,000 + . . . . . . . . . . . . . . . 06 07 Where purchased: Computer Superstore . . . . . Department Store . . . . . . . . Direct from Manufacturer . . . Electronic Store . . . . . . . . . . Internet . . . . . . . . . . . . . . . . 630 1 2 01 02 03 04 05 Mail Order Catalog . . . . . . . Warehouse Discount Outlet . Other . . . . . . . . . . . . . . . . . . 06 07 08 When acquired: Within the last 12 months . . 1 - 2 years ago . . . . . . . . . . 3 - 4 years ago . . . . . . . . . . 5 years ago or more . . . . . . 09 10 11 12 1 All-in-one Printer (Printer, Copier, Scanner) . . . All-in-one Printer with Fax (Printer, Copier, Scanner, Fax). . . . . . . . . . . . . . . . . . . . . . Computer Printer Only. . . . . . . Fax Machine Only. . . . . . . . . . . Other . . . . . . . . . . . . . . . . . . . TYPES: Laser . . . . . . . . . . . . . . . . . . Ink Jet . . . . . . . . . . . . . . . . . Other . . . . . . . . . . . . . . . . . . KINDS: Color . . . . . . . . . . . . . . . . . . Black and White . . . . . . . . . BRANDS: Brother . . . . . . . . . . . . . . . . Canon . . . . . . . . . . . . . . . . . Epson . . . . . . . . . . . . . . . . . HP . . . . . . . . . . . . . . . . . . . . Kodak . . . . . . . . . . . . . . . . . 631 2 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 Lexmark . . . . . . . . . . . . . . . . Other . . . . . . . . . . . . . . . . . . 16 17 You Personally: Purchased Number/ BATTERIES in last 6 last 6 months months Have you bought any computer books in the last 12 months? Yes 1 633 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Rechargeable . . . . . . . . . . . Throw-away . . . . . . . . . . . . . BRANDS: Duracell . . . . . . . . . . . . . . . . Duracell PowerPix . . . . . . . . Duracell Ultra . . . . . . . . . . . . eneloop Rechargeables . . . Energizer/Energizer Max . . . Energizer e2 . . . . . . . . . . . . Eveready Gold . . . . . . . . . . . Eveready Super Heavy Duty Kodak . . . . . . . . . . . . . . . . . Panasonic . . . . . . . . . . . . . . Radio Shack . . . . . . . . . . . . Rayovac—Alkaline . . . . . . . Rayovac—Heavy Duty . . . . Sony . . . . . . . . . . . . . . . . . . Store’s Own Brand . . . . . . . OTHER (Write In) 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 999 Televisions/VIDEO GAMES, TAPES, CDs Page 49 TELEVISION SETS 634-0 How many television sets does your household own? 606 None 1 One 2 Two 3 Three 4 Four or more 5 For each set currently owned: SCREEN SIZE: Miniature (under 13) . . . . . Regular (13-26) . . . . . . . Large (27-35) . . . . . . . Big Screen (36-42) . . . . . . . Giant Screen (over 42) . . . . . . KINDS: Regular . . . . . . . . . LCD . . . . . . . . . . . . Plasma . . . . . . . . . Projection . . . . . . . 640-0 1 2 3 645-0 1 2 3 4 4 4 5 5 5 6 6 6 7 7 7 8 8 8 9 0 X Y 9 0 X Y 9 0 X Y 636-0 641-0 1 646-0 1 2 3 4 5 6 7 8 9 0 X Y 2 3 4 5 6 7 8 9 0 X Y 2 3 4 5 6 7 8 9 0 X Y 637-0 1 2 3 4 5 642-0 1 2 3 4 5 647-0 1 2 3 4 5 638-0 643-0 648-0 DLP . . . . . . . . . . . . 1 BRANDS: Emerson . . . . . . . . Hitachi . . . . . . . . . . JVC . . . . . . . . . . . . LG . . . . . . . . . . . . . Magnavox . . . . . . . Mitsubishi . . . . . . . Olevia . . . . . . . . . . Panasonic . . . . . . . Philips . . . . . . . . . . Pioneer . . . . . . . . . RCA . . . . . . . . . . . . 635-0 1 2 3 (Write In) 02 03 04 05 06 07 08 09 10 11 12 13 In the last 12 months, have you personally used a video game system to play a multiplayer game on-line? Yes Y Number of video games: Purchased in the last 12 months Rented in the last 30 days How many hours did you personally play on a video game system in the last 7 days? Total amount spent on video games past 12 months: $ 03 04 05 06 07 Folk . . . . . . . . . . . . . . . . . . . Foreign Language Instructional . . . . . . . . . . . Gospel . . . . . . . . . . . . . . . . . Hard Rock . . . . . . . . . . . . . . Hip Hop . . . . . . . . . . . . . . . . 13 14 15 16 17 Jazz . . . . . . . . . . . . . . . . . . . Light Classical . . . . . . . . . . . New Age . . . . . . . . . . . . . . . Pop/Top 40 . . . . . . . . . . . . . Rap Music . . . . . . . . . . . . . . 18 19 20 02 03 04 05 06 07 08 09 10 11 12 R&B . . . . . . . . . . . . . . . . . . . Self-improvement/ motivational . . . . . . . . . . . Soft Rock . . . . . . . . . . . . . . . Spanish/Latin . . . . . . . . . . . 1960 Nostalgia . . . . . . . . . . 23 24 25 26 27 1950 Nostalgia . . . . . . . . . . 1940 Nostalgia . . . . . . . . . . 28 29 999 01 02 03 04 05 06 07 08 09 10 Where purchased: Electronics Store . . . . . . . . . . Discount Dept. Store . . . . . . . Music Store . . . . . . . . . . . . . . Mail Order . . . . . . . . . . . . . . . Internet/Online . . . . . . . . . . . . Other . . . . . . . . . . . . . . . . . . . 607-0 2 01 OTHER (Write In) 618 Write in amount 01 02 03 04 Total amount spent on video game systems (hardware) past 12 months: $ 05 01 02 08 09 10 11 12 616 00 Your Household: VIDEO GAME Bought SYSTEMS last 12 Owns months Systems: 1 Game Boy . . . . . . . . . . . . . . . . Game Boy Advance/ Advance SP . . . . . . . . . . . . . Nintendo DS . . . . . . . . . . . . . . Nintendo GameCube . . . . . . . Nintendo Wii . . . . . . . . . . . . . . Sony PlayStation/PS One . . . . PlayStation 2 (PS 2) . . . . . . . . PlayStation 3 (PS 3) . . . . . . . . Sony PSP . . . . . . . . . . . . . . . . Xbox . . . . . . . . . . . . . . . . . . . . Xbox 360 . . . . . . . . . . . . . . . . Other brands . . . . . . . . . . . . . . Game Types: 64D Action/Adventure . . . . . . . . . . Fantasy . . . . . . . . . . . . . . . . . . Fighting . . . . . . . . . . . . . . . . . . Music/Dance . . . . . . . . . . . . . . Racing . . . . . . . . . . . . . . . . . . Role-Playing . . . . . . . . . . . . . . Shooter . . . . . . . . . . . . . . . . . . Simulation . . . . . . . . . . . . . . . . Sports . . . . . . . . . . . . . . . . . . . Strategy/Puzzle . . . . . . . . . . . Who is /are the principal user(s)? 617-0 Yourself . . . . . . . . . . . . . . . . . 1 Other Adult . . . . . . . . . . . . . . 2 Teen (12-17) . . . . . . . . . . . . . 3 Child (under 12) . . . . . . . . . . . 4 Where purchased (video games): Video Store . . . . . . . . . . . . . . 5 Electronics Store . . . . . . . . . . 6 Gaming Store . . . . . . . . . . . . 7 Discount Dept. Store . . . . . . . 8 Toy Store . . . . . . . . . . . . . . . . 9 Internet/Online . . . . . . . . . . . . 0 Other . . . . . . . . . . . . . . . . . . . X TOTAL: . . . . . . . . . . . . . . . . . FORMS: Compact Disc . . . . . . . . . . . Pre-recorded tape (cassette) TYPES: Alternative . . . . . . . . . . . . . . Blues . . . . . . . . . . . . . . . . . . Books on tape . . . . . . . . . . . Classic Rock . . . . . . . . . . . . Classical . . . . . . . . . . . . . . . Contemporary Christian . . . Country Music . . . . . . . . . . . Easy Listening . . . . . . . . . . . Dance Music . . . . . . . . . . . . Faith & Inspiration . . . . . . . . Total amount spent in last 12 months: Less than $200 . . . . . . . . . . . . 1 $200-$399 . . . . . . . . . . . . . . . 2 $400 or more . . . . . . . . . . . . . 3 Samsung . . . . . . . . Sanyo . . . . . . . . . . Sharp . . . . . . . . . . . Sony . . . . . . . . . . . Sylvania . . . . . . . . . Toshiba . . . . . . . . . 6 6 6 Vizio . . . . . . . . . . . . 7 7 7 Zenith . . . . . . . . . . 8 8 8 Other . . . . . . . . . . . 9 9 9 Was TV purchased in the past 12 months? Yes . . . . . . . . . . . . . 1 1 1 How much did set cost? Less than $100 . . . 2 2 2 $100-$299 . . . . . . . 3 3 3 $300-$699 . . . . . . . 4 4 4 $700-$999 . . . . . . . 5 5 5 $1,000-$2,999 . . . . 6 6 6 $3,000+ . . . . . . . . . 7 7 7 Does your television set have the following: HDTV . . . . . . . . . . 8 8 8 HDTV Ready . . . . . 9 9 9 Monitor input/ output jacks . . . . 0 0 0 Stereo broadcast capability . . . . . . X X X 639-0 644-0 649-0 Picture in Picture . . 1 1 1 Combination TV/DVD . . . . . . . 2 2 2 Closed captioning . 3 3 3 Who decided which make to buy? Yourself/alone or with someone else . . . . . . . . . . 4 4 4 Someone else . . . . 5 5 5 632 2 01 TYPES: Portable . . . . . . . . . . . . . . . . . Standard . . . . . . . . . . . . . . . . . BRANDS: Bose . . . . . . . . . . . . . . . . . . . . JVC . . . . . . . . . . . . . . . . . . . . . Magnavox . . . . . . . . . . . . . . . . Panasonic . . . . . . . . . . . . . . . . Philips . . . . . . . . . . . . . . . . . . . Pioneer . . . . . . . . . . . . . . . . . . Sanyo . . . . . . . . . . . . . . . . . . . Sharp . . . . . . . . . . . . . . . . . . . Sony . . . . . . . . . . . . . . . . . . . . Other____________________ Most 2nd Most Recent RecentOther Purchase Purchase Purchase Black & white . . . . . Color, portable . . . . Color, floor . . . . . . . 1 Compact Disc Player . . . . . . . . . TYPES: You Personally: PRE-RECORDED Bought Number COMPACT DISCS & last 12 bought last AUDIO TAPES months 12 months Your Household: COMPACT DISC Bought PLAYERS last 12 Owns months Write in amount 65X-0 1 2 3 4 5 6 21 22 SPORTS EQUIPMENT/CLUBS/POLITICAL OUTLOOK/LOTTERY SPORT & RECREATION EQUIPMENT You Personally: 667 Bought last Own Baseball gloves . . . . . . . . . . . . . . . . . . . . . . Basketball . . . . . . . . . . . . . . . . . . . . . . . . . . Bicycle helmet . . . . . . . . . . . . . . . . . . . . . . . Bow . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Bowling balls . . . . . . . . . . . . . . . . . . . . . . . . Cross country ski boots . . . . . . . . . . . . . . . . Cross country skis . . . . . . . . . . . . . . . . . . . . Elbow/knee pads (In-line skating protective gear) . Factory loaded ammunition . . . . . . . . . . . . . Fishing reel . . . . . . . . . . . . . . . . . . . . . . . . . Fishing rod . . . . . . . . . . . . . . . . . . . . . . . . . Fishing lures or hooks . . . . . . . . . . . . . . . . . Other fishing equipment . . . . . . . . . . . . . . . Football . . . . . . . . . . . . . . . . . . . . . . . . . . . . Golf balls . . . . . . . . . . . . . . . . . . . . . . . . . . . Outdoor or pocket knife . . . . . . . . . . . . . . . . Racquetball balls . . . . . . . . . . . . . . . . . . . . . Racquetball racquet . . . . . . . . . . . . . . . . . . Soccer ball . . . . . . . . . . . . . . . . . . . . . . . . . Softball/baseball bats . . . . . . . . . . . . . . . . . Sportswatch/Chronograph . . . . . . . . . . . . . Tennis balls . . . . . . . . . . . . . . . . . . . . . . . . . Tennis racquet . . . . . . . . . . . . . . . . . . . . . . . Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 months Amount spent in last 12 months $1- $25- $24 $49 $50+ 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 1 2 3 4 5 You Personally: 668 Bought last Own 12 months Binoculars . . . . . . . . . . . . . . . . . . . . . . . . . . Mountain bicycle . . . . . . . . . . . . . . . . . . . . . Road bicycle . . . . . . . . . . . . . . . . . . . . . . . . Stationary bicycle . . . . . . . . . . . . . . . . . . . . Downhill ski boots . . . . . . . . . . . . . . . . . . . . Downhill skis . . . . . . . . . . . . . . . . . . . . . . . . Roller blades/In-line skates . . . . . . . . . . . . . Elliptical . . . . . . . . . . . . . . . . . . . . . . . . . . . . Treadmill . . . . . . . . . . . . . . . . . . . . . . . . . . . Other exercise equipment . . . . . . . . . . . . . . Golf clubs . . . . . . . . . . . . . . . . . . . . . . . . . . Hand gun . . . . . . . . . . . . . . . . . . . . . . . . . . . Hockey equipment . . . . . . . . . . . . . . . . . . . . Rifle . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Shotgun . . . . . . . . . . . . . . . . . . . . . . . . . . . . Weight lifting equipment . . . . . . . . . . . . . . . Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Amount spent last 12 months $1- $100- $99 $249 $250+ 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 1 2 3 4 5 PHYSICAL FITNESS 656-0 Have you engaged in a regular exercise program in the last 12 months where you exercised at least twice a week? At At home club Yes . . . . . . . . . . . . . . . NEWSPAPER READING 652-0 POLOTICAL OUTLOOK In terms of your political outlook, do you usually think of yourself as: Very Conservative . . . . . . . . . . . . . . . . . . . Somewhat Conservative . . . . . . . . . . . . . . Middle of The Road . . . . . . . . . . . . . . . . . . Somewhat Liberal . . . . . . . . . . . . . . . . . . . Very Liberal . . . . . . . . . . . . . . . . . . . . . . . . 1 2 3 4 5 ORGANIZATIONS/ CLUBS Which of the following organizations or clubs are you a member of? 653-0 AARP . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Fraternal Orders . . . . . . . . . . . . . . . . . . . . 2 Religious Clubs . . . . . . . . . . . . . . . . . . . . . 3 Civic Clubs . . . . . . . . . . . . . . . . . . . . . . . . 4 Veterans Clubs . . . . . . . . . . . . . . . . . . . . . 5 A body of local government . . . . . . . . . . . 6 654-0 Country Clubs . . . . . . . . . . . . . . . . . . . . . . 1 Business Club . . . . . . . . . . . . . . . . . . . . . . 2 Collector’s Clubs . . . . . . . . . . . . . . . . . . . . 3 Union . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 School or College Board . . . . . . . . . . . . . . 5 Church Board . . . . . . . . . . . . . . . . . . . . . . 6 Charitable Organizations . . . . . . . . . . . . . 7 None of the above . . . . . . . . . . . . . . . . . . . 8 650-0 Which of these actions did you take in the past 30 days, as a result of reading or looking into a newspaper? (Check all that apply.) Shopped at an advertised store . . . . . 1 Purchased an advertised product . . . . 2 Requested additional information on an advertised product . . . . . . . . 3 Cut out an ad for later reference . . . . . 4 How useful do you find the advertising in your weekday or Sunday/weekend newspaper? (Check one in each column.) Sunday/ Weekday Weekend Newspaper Newspaper Usefulness of Advertising: Very . . . . . . . . . . . . . . . . . . . . . . . 5 Somewhat . . . . . . . . . . . . . . . . . . 6 Not at all . . . . . . . . . . . . . . . . . . 7 CONTRIBUTIONS 8 9 0 655-0 1 2 At other facility 01 3 You Personally: Bought Number of GREETING CARDS in last cards last 6 months 30 days 657 TOTAL: . . . . . . . . . . . . . . . . . 00 TYPES: Anniversary . . . . . . . . . . . . . Birthday . . . . . . . . . . . . . . . . Friendship . . . . . . . . . . . . . . Get Well . . . . . . . . . . . . . . . . Sympathy . . . . . . . . . . . . . . 01 02 03 04 05 06 07 08 09 10 Wedding . . . . . . . . . . . . . . . Christmas/Hanukkah/ Kwaanza . . . . . . . . . . . . . Mother’s Day/Father’s Day . Valentine’s Day . . . . . . . . . . Other Holiday . . . . . . . . . . . OTHER (Write In) 999 You Personally: Bought Times LOTTERY in last last 30 12 months days 658 Any lottery tickets: . . . . . . . . 00 KINDS: Instant game . . . . . . . . . . . . Daily drawing . . . . . . . . . . . . Lotto drawing . . . . . . . . . . . . 01 02 03 OTHER (Write In) POLITICAL OUTLOOK Page 50 999 You Personally: CASINO Participated Times GAMBLING in last last 12 12 months months 659 PLACES: Atlantic City . . . . . . . . . . . . . Caribbean . . . . . . . . . . . . . . Connecticut . . . . . . . . . . . . . Las Vegas . . . . . . . . . . . . . . Mississippi Gulf Coast . . . . . 01 Reno . . . . . . . . . . . . . . . . . . Other . . . . . . . . . . . . . . . . . . 06 02 03 04 05 07 OVERNIGHT PACKAGES/LETTER DELIVERY SERVICES Have you used an overnight package/letter delivery service in the last 12 months? Yes 1 No 2 660-0 If yes, have you used the following for either business or personal use? In the past 12 months, have you contributed to 661 any of the following: Business Personal Yes No Public Broadcasting Service (PBS) . 1 2 DHL . . . . . . . . . . . . . . . . . . . 01 02 National Public Radio (NPR) . . . . . . 3 4 Federal Express . . . . . . . . . 03 Religious Organization . . . . . . . . . . . 5 6 U.P.S. . . . . . . . . . . . . . . . . . . U.S. Postal Service . . . . . . . 04 Non-Religious Charitable 05 Organization . . . . . . . . . . . . . . . . . 7 8 Other . . . . . . . . . . . . . . . . . . 1 2 Amount How much did you $1-$49 . . . . . . . . . . . 9 contribute in total? $50-$99 . . . . . . . . . . 0 $100-$249 . . . . . . . . X $250 or more. . . . . . Y LEISURE ACTIVITIES/INTEREST IN SPORTS Page 51 LEISURE ACTIVITIES You Personally: Participated in last 12 months 662 HOW OFTEN DO YOU ENGAGE IN THESE: 2 or more times a Once a week week 2-3 times a Once a month month Less than once a month Attend auto shows....................................................................................... Adult education courses.............................................................................. Attend art galleries or shows....................................................................... Attend horse races...................................................................................... Attend country music performances............................................................ 1 2 3 4 5 6 01 02 03 04 05 Attend rock music performances................................................................. Attend classical music/opera performances................................................ Attend other music performances............................................................... Attend dance performances........................................................................ Backgammon.............................................................................................. 06 07 08 09 10 Baking......................................................................................................... Barbecueing................................................................................................ Go to bars/night clubs................................................................................. Go to beach................................................................................................. Billiards/pool................................................................................................ 11 12 13 14 15 Birdwatching................................................................................................ Board games............................................................................................... Book clubs................................................................................................... Chess.......................................................................................................... Cooking for fun............................................................................................ 16 17 18 19 20 Concerts on radio........................................................................................ Crossword puzzles...................................................................................... Dance/go dancing....................................................................................... Dining out.................................................................................................... Electronic games (not TV)........................................................................... 21 22 23 24 25 Entertain friends or relatives at home......................................................... Fantasy sports league................................................................................. Fly kites....................................................................................................... Furniture refinishing.................................................................................... Home decoration and furnishing................................................................. 26 27 28 29 30 Karaoke....................................................................................................... Go to live theater......................................................................................... Go to museums........................................................................................... Painting, drawing......................................................................................... Photography................................................................................................ 31 32 33 34 35 Photo Album/Scrapbooking......................................................................... Picnic........................................................................................................... Play bingo.................................................................................................... Play cards.................................................................................................... Play musical instrument.............................................................................. 36 37 38 39 40 Reading books............................................................................................ Reading comic books.................................................................................. Word games................................................................................................ Trivia games................................................................................................ PC/computer games................................................................................... 41 42 43 44 45 Video games............................................................................................... Woodworking............................................................................................... Zoo attendance........................................................................................... 46 47 48 663-0 Do you engage in any of the following activities? Collecting - antiques............................................. 1 Collecting - art...................................................... 2 Collecting - coins.................................................. 3 Collecting - comic books...................................... 4 Collecting - figurines............................................. 5 Collecting - stamps............................................... 6 Collecting - sports trading cards........................... 7 Electric trains........................................................ 8 Indoor gardening & plants.................................... 9 Listen to music..................................................... 0 Raising pets......................................................... X Tropical fish.......................................................... Y INTEREST IN SPORTS On a scale from “0” to “10” where “0” means you are not a sports fan at all, “5” means you are an average sports fan and “10” means you are a super sports fan, where would you place yourself on that scale for each of the following? (Please “X” one box FOR EACH SPORT.) 491 Non-Fan Average Fan Super-Fan College Basketball . . College Football . . . . Golf . . . . . . . . . . . . . Major League Baseball . . . . . . . . Nascar . . . . . . . . . 0 1 2 3 4 5 6 7 8 9 10 01 02 03 04 05 NBA . . . . . . . . . . . . . NFL . . . . . . . . . . . . . NHL . . . . . . . . . . . . . Olympics . . . . . . . . . Tennis . . . . . . . . . . . 06 07 08 09 10 SPORTS SPORTS 666 Page 52 You Personally: Participated in last 12 months HOW OFTEN DO YOU ENGAGE IN THESE: 2 or more times a Once a week week 2-3 times a Once a month month Less than once a month Aerobics...................................................................................................... Archery........................................................................................................ Auto racing.................................................................................................. Backpacking................................................................................................ Baseball...................................................................................................... 1 2 3 4 5 6 01 02 03 04 05 Basketball.................................................................................................... Bicycling – Mountain................................................................................... Bicycling – Road......................................................................................... Boating (power)........................................................................................... Bowling........................................................................................................ 06 07 08 09 10 Canoeing/kayaking...................................................................................... Fishing – fresh water................................................................................... Fishing – salt water..................................................................................... Football........................................................................................................ Frisbee........................................................................................................ 11 12 13 14 15 Golf.............................................................................................................. Hiking.......................................................................................................... Hockey........................................................................................................ Horseback riding......................................................................................... Hunting with bow & arrow............................................................................ 16 17 18 19 20 Hunting with handgun................................................................................. Hunting with rifle.......................................................................................... Hunting with shotgun................................................................................... Ice skating................................................................................................... Jet skiing..................................................................................................... 21 22 23 24 25 Jogging/running........................................................................................... Karate.......................................................................................................... Kick Boxing.................................................................................................. Lacrosse...................................................................................................... Martial Arts.................................................................................................. 26 27 28 29 30 Motocross.................................................................................................... Motorcycling................................................................................................ Paddletennis................................................................................................ Pilates......................................................................................................... Racquetball................................................................................................. 31 32 33 34 35 Rock climbing.............................................................................................. Roller blading/in-line skating....................................................................... Roller skating.............................................................................................. Rowing: stationary/outdoor......................................................................... Sailing......................................................................................................... 36 37 38 39 40 Scuba diving................................................................................................ Skateboarding............................................................................................. Skiing – Cross country................................................................................ Skiing – Downhill......................................................................................... Snorkeling/skin diving................................................................................. 41 42 43 44 45 Snowboarding............................................................................................. Snowmobiling.............................................................................................. Soccer......................................................................................................... Softball........................................................................................................ Surfing/windsurfing...................................................................................... 46 47 48 49 50 Swimming.................................................................................................... Target shooting............................................................................................ Tennis.......................................................................................................... Volleyball..................................................................................................... Walking for exercise.................................................................................... 51 52 53 54 55 Water skiing................................................................................................. Weight lifting................................................................................................ Whitewater rafting....................................................................................... Yoga............................................................................................................ Other........................................................................................................... 56 57 58 59 60 Page 53 TELEPHONES/TELEPHONE CALLS/CELLULAR/MOBILE OPINIONS HOUSEHOLD TELEPHONE AND ACCESSORIES 669 Your Household Bought last 12 1 Did you personally make a collect call in the last 6 months? 65A-0 Yes M 1 No M 2 If yes, how many calls did you make 2 In-Home Telephone: . . . . . M Types: Cordless . . . . . . . . . . . . . . M Corded (Rotary/Touchtone) M Brands: AT&T . . . . . . . . . . . . . . . . . M General Electric . . . . . . . . M Motorola . . . . . . . . . . . . . . M Panasonic . . . . . . . . . . . . . M Radio Shack . . . . . . . . . . . M Uniden . . . . . . . . . . . . . . . . M Other . . . . . . . . . . . . . . . . . M Telephone Accessories: Answering Machine . . . . . M Pager/Beeper . . . . . . . . . . M Telephone Headset . . . . . . M Amount spent on Telephones and Accessories last 12 months: Owns months M 01 M 02 M 03 M 04 M 05 M 06 M 07 M 08 M 09 M 10 (Write in number) LOCAL CALLS (Personal calls only) Average monthly local phone bill: $11-$15 . . . . . . . . . . . . . . . . . . . . . . . $16-$25 . . . . . . . . . . . . . . . . . . . . . . . . $26-$59 . . . . . . . . . . . . . . . . . . . . . . . . $60-$99 . . . . . . . . . . . . . . . . . . . . . . . . $100 or more . . . . . . . . . . . . . . . . . . . . 62T-0 M1 M2 M3 M4 M5 Which of the following local phone services are used? 62V-0 AT&T . . . . . . . . . . . . . . . . . . . . . . . . . . M 1 IDT . . . . . . . . . . . . . . . . . . . . . . . . . . . M 2 MCI . . . . . . . . . . . . . . . . . . . . . . . . . . . M 3 Qwest . . . . . . . . . . . . . . . . . . . . . . . . . M 4 Verizon . . . . . . . . . . . . . . . . . . . . . . . . M 5 Vonage . . . . . . . . . . . . . . . . . . . . . . . . M 6 Other__________________________ M 7 (Write In) 62X-0 (Write in number) Completely Somewhat Somewhat TELEPHONE CALLING CARDS Please check the telephone calling cards you have (in your own name) and check which cards you acquired in the last 12 months: You Personally: Acquired last 12 Have months 674 Write in the number of local calls you made in last 30 days: 61K Completely 1 2 3 01 4 02 03 04 05 06 07 08 Not Important 1.Customer Service . . . . . . . . . . . . . . . . . . . . . . . 2.Phone Models Available . . . . . . . . . . . . . . . . . . 3.Service Coverage Area . . . . . . . . . . . . . . . . . . 4.Service Plans Available . . . . . . . . . . . . . . . . . . Somewhat Important 1 2 Very Important M M M M M 2 M 01 M 02 M 03 M 04 M 05 (Write in Number) Personal_____________________________ 02 (Write in Number) Have you purchased a pre-paid calling card in the last 12 months? Yes M 1 800/ TOLL FREE TELEPHONE CALLS 677-0 678-0 Did you personally make a phone call to an 800 or toll free number in the last 6 months? Yes M 1 No M 2 If yes, how many calls did you make? ______________ 679-0 (Write in Number) 900 TELEPHONE CALLS 3 01 02 03 04 1 AT&T . . . . . . . . . . . . . . . . . . . . . MCI . . . . . . . . . . . . . . . . . . . . . . Sprint . . . . . . . . . . . . . . . . . . . . Local Phone Company . . . . . . . . Other . . . . . . . . . . . . . . . . . . . . . . Using your calling card, what is the average number of calls you personally make each month for: 675 Business _ ___________________________ 01 How important to you are the following features when choosing a mobile phone service provider? 61M 673-0 M1 M2 M3 M4 M5 M6 (Write In) Please indicate how much you AGREE or DISAGREE with each of the following statements by checking the box that comes closest to how you feel. DISAGREE AGREE MCI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Qwest . . . . . . . . . . . . . . . . . . . . . . . . . . . . Sprint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Verizon . . . . . . . . . . . . . . . . . . . . . . . . . . . . Vonage . . . . . . . . . . . . . . . . . . . . . . . . . . . Other______________________________ Write in the number of long distance calls you made in last 30 days: 503 Within the United States_______________ 01 To a foreign country___________________ 02 670-0 1.I carry my cell phone or PDA everywhere I go. . . . . . 2.I will always keep a household (landline) telephone, no matter how much cell phone service improves. 3.I am frequently annoyed at people talking too loudly on their cell phones in public places. . . . . . . 4.I only answer my cell phone when I know who is calling. 5.I often use my cell phone to make phone calls from my home. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6.The primary reason I have my cell phone is for safety. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7.Sometimes my cell phone or PDA makes me feel like I’m too available. . . . . . . . . . . . . . . . . . . . . . . . . 8.Cell phones are too complicated these days. . . . . . . Used for: Local calls . . . . . . . . . . . . . . . . . . . . . . . . . M 5 Long distance calls . . . . . . . . . . . . . . . . . . M 6 672-0 M 1 M 2 M 3 M 4 M 5 (Write In) M 11 M 12 M 13 Which of the following long distance services are used? 653-0 10-10-220 . . . . . . . . . . . . . . . . . . . . . . . . . M 6 AT&T . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M 7 IDT Long Distance . . . . . . . . . . . . . . . . . . M 8 Service used: 65E-0 1-800-CALL-ATT . . . . . . . . . . . . . . . . . . . M 1 1-800-Collect . . . . . . . . . . . . . . . . . . . M 2 Operator Assistance . . . . . . . . . . . . . . . . M 3 Other_____________________________ M 4 Average monthly long distance bill: $11-$15 . . . . . . . . . . . . . . . . . . . . . . . . . . . $16-$25 . . . . . . . . . . . . . . . . . . . . . . . . . . . $26-$59 . . . . . . . . . . . . . . . . . . . . . . . . . . . $60-$99 . . . . . . . . . . . . . . . . . . . . . . . . . . . $100 or more . . . . . . . . . . . . . . . . . . . . . . . 65C-0 $1 - $99 . . . . . . . . . . . . . . . . . . . . . . . M 1 $100 - $199 . . . . . . . . . . . . . . . . . . . . M 2 $200 or more . . . . . . . . . . . . . . . . . . . M 3 Which of the following services is your household using? . . . . . . . . . . . . . . . Call forwarding . . . . . . . . . . . . . . . . . M 4 Call return . . . . . . . . . . . . . . . . . . . . . M 5 Call waiting . . . . . . . . . . . . . . . . . . . . M 6 Caller ID . . . . . . . . . . . . . . . . . . . . . . M 7 Repeat dialing . . . . . . . . . . . . . . . . . . M 8 Three-way calling . . . . . . . . . . . . . . . M 9 Voice messaging/Voice mail . . . . . . . M 0 Where did you purchase your last phone? 671-0 Department Store . . . . . . . . . . . . . . . . M 1 Discount Store . . . . . . . . . . . . . . . . . . M 2 Electronics Store . . . . . . . . . . . . . . . . M 3 Internet/Online . . . . . . . . . . . . . . . . . . M 4 Other . . . . . . . . . . . . . . . . . . . . . . . . . . M 5 CELLULAR/ MOBILE OPINIONS LONG DISTANCE CALLS (Personal calls only) COLLECT CALLS 680-0 Did you personally make a phone call to a 900 number in the last 6 months? Yes M 1 No M 2 If yes, how many calls did you make? ______________ 681-0 (Write in Number) cellular/mobile PHONES/PDA’S CELLULAR/ MOBILE PHONES/ PDAs Page 54 CELLULAR/ MOBILE PHONES/ PDAs (Continued) CELLULAR/ MOBILE PHONES/ PDAs (Continued) You Personally: 705-0 Have a working cellular/mobile phone . . . . . M 1 Have a PDA only (no phone service) . . . . . M 2 Purchased last 12 months . . . . . . . . . . . . . . M 3 Handset Brands: Apple iPhone . . . . . . . . . . . . . . . . . . . . . . . . . Audiovox . . . . . . . . . . . . . . . . . . . . . . . . . . . . BlackBerry . . . . . . . . . . . . . . . . . . . . . . . . . . HP iPAQ . . . . . . . . . . . . . . . . . . . . . . . . . . . . Kyocera . . . . . . . . . . . . . . . . . . . . . . . . . . . . . LG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Motorola . . . . . . . . . . . . . . . . . . . . . . . . . . . . Nokia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Palm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Samsung . . . . . . . . . . . . . . . . . . . . . . . . . . . . Sanyo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Sony Ericsson . . . . . . . . . . . . . . . . . . . . . . . . T-Mobile (e.g. Sidekick, etc.) . . . . . . . . . . . . . M4 M5 M6 M7 M8 M9 M0 MX MY 61E-0 M1 M2 M3 M4 Used for: 706-0 Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . M 1 Personal . . . . . . . . . . . . . . . . . . . . . . . . . . . . M 2 Amount spent on cellular phone/PDA purchase, last 12 months: $ (Write in Amount) 61F-0 Where Purchased: Online/Internet . . . . . . . . . . . . . . . . . . . . . Electronics Store . . . . . . . . . . . . . . . . . . . Department Store . . . . . . . . . . . . . . . . . . . Discount Store . . . . . . . . . . . . . . . . . . . . . Wholesale/Club Store . . . . . . . . . . . . . . . . CELLULAR/ MOBILE OPINIONS M7 M8 M9 M0 MX MY M1 M2 M3 M4 M5 62Z-0 Carrier-owned Store . . . . . . . . . . . . . . . . . M 6 Computer superstore . . . . . . . . . . . . . . . . . M 7 Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M 8 Cell Phone/ Personally PDA Used last Has 30 days Communication Features: Phone . . . . . . . . . . . . . . . . . . Voicemail . . . . . . . . . . . . . . . . Email . . . . . . . . . . . . . . . . . . . Instant Messenger (IM) . . . . . Text Messaging . . . . . . . . . . . Picture Messaging . . . . . . . . Walkie-Talkie/“Push-to-Talk” . Media Features: Camera . . . . . . . . . . . . . . . . . FM Radio . . . . . . . . . . . . . . . Games . . . . . . . . . . . . . . . . . MP3 Player . . . . . . . . . . . . . . Video Player . . . . . . . . . . . . . Video Recorder . . . . . . . . . . . Web/Internet Access . . . . . . . 708 1 2 M M M M M M M M 01 M 02 M 03 M 04 M 05 M 06 M 07 M M M M M M M M 08 M 09 M 10 M 11 M 12 M 13 M 14 M M M M M 15 M 16 M 17 M 18 M M 19 M M 20 M M M M M 21 M 22 M 23 M 24 Plan Types: 61G-0 Individual Plan . . . . . . . . . . . . . . . . . . . . . . . M 1 Family or Shared Plan . . . . . . . . . . . . . . . . . M 2 Other Features: Corporate Plan . . . . . . . . . . . . . . . . . . . . . . . M 3 Address Book . . . . . . . . . . . . Bluetooth . . . . . . . . . . . . . . . . Calendar/Organizer . . . . . . . . Mobile Service Agreement Types: . . . . . . . . . . Monthly Plan with Contract . . . . . . . . . . . . . . M 4 GPS/Navigation . . . . . . . . . . . Monthly Plan with No Contract . . . . . . . . . . . M 5 Keypad (Full Alphabet/ Prepaid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M 6 Qwerty) . . . . . . . . . . . . . Average Monthly Bill: $ 1-$24 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $25-$49 . . . . . . . . . . . . . . . . . . . . . . . . . . . . $50-$74 . . . . . . . . . . . . . . . . . . . . . . . . . . . . $75-$99 . . . . . . . . . . . . . . . . . . . . . . . . . . . . $100-$199 . . . . . . . . . . . . . . . . . . . . . . . . . . $200+ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Which, if any, of the following things did you do using your cellular phone or PDA in the last 30 days? 707-0 View Spreadsheets/ Text Documents . . . . . . . . . Create/Edit Spreadsheets/ Text Documents . . . . . . . . . Speakerphone . . . . . . . . . . . . Voice Activated Dialing . . . . . WiFi . . . . . . . . . . . . . . . . . . . . Please indicate how much you AGREE or DISAGREE with each of the following statements by checking the box that comes closest to how you feel. Visited a search engine . . . . . . . . . . . . . . . Visited a website for News . . . . . . . . . . . . Visited a website for Sports . . . . . . . . . . . Visited a website for Weather . . . . . . . . . . Visited a website for Entertainment information . . . . . . . . . . . . . . . . . . . . . . . Visited a website for Financial information Visited a website for Maps/Directions . . . . . . Visited a website for other Local Information . Visited any other website . . . . . . . . . . . . . M1 M2 M3 M4 M5 M6 M7 M8 M9 Used Text Messaging to communicate with friends or family . . . . . . . . . . . . . . . . . . . M 0 Used Text Messaging to vote in a contest, make a choice, or give an opinion . . . . . M X Looked at an advertisement sent with Text Message . . . . . . . . . . . . . . . . . . . . . M Y Used Text Messaging to respond to an 61H-0 advertisement . . . . . . . . . . . . . . . . . . . . M 1 Signed up for a Text Message “alert” service M 2 Received a Text Message “alert” . . . . . . . . M 3 Watched a video clip . . . . . . . . . . . . . . . . . Watched a downloaded or streamed TV program . . . . . . . . . . . . . . . . . . . . . . Watched live television . . . . . . . . . . . . . . . Watched a full length movie . . . . . . . . . . . Watched other video . . . . . . . . . . . . . . . . . Listened to a podcast . . . . . . . . . . . . . . . . M4 M5 M6 M7 M8 M9 Downloaded a song . . . . . . . . . . . . . . . . . M 0 Downloaded a ringtone . . . . . . . . . . . . . . . M X Downloaded wallpaper . . . . . . . . . . . . . . . M Y 61J-0 Downloaded a game . . . . . . . . . . . . . . . . . M 1 Downloaded an application . . . . . . . . . . . . M 2 Called directory assistance . . . . . . . . . . . . M 3 DISAGREE 62H 1. I understand how to use most of the features on my cell phone. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2. Having one mobile device that can do everything is very convenient . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3. There are some features on my cell phone I’d like to use, but I don’t know how to use them. . . . . . . . . . . . . . . 4. I just want to use my cell phone to make and receive calls and don’t care about any other features. . . . . . . . . 5. I think of my mobile phone as a source of entertainment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . AGREE Completely Somewhat Somewhat Completely 1 2 3 01 02 03 04 05 06 07 08 09 10 11. I expect the quality of video on my cell phone or PDA to be as good as that on my TV. . . . . . . . . . . . . . . . . . . 12. Advertisements on cell phones or PDAs are annoying. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13. I am interested in watching video clips on my cell phone. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14. I am interested in watching live TV on my cell phone. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15. Text messaging is an important part of my daily life. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 12 13 14 15 16. I would use Text Messaging if I knew how to do it. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17. I would use Text Messaging more often, if it were easier to type the messages. . . . . . . . . . . . . . . . . . . . . . . . 18. I would use Text Messaging more often, if it were less expensive. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19. I would use the Internet on my cell phone or PDA more often, if it were less expensive. . . . . . . . . . . . . . . . . . 20. I would use the Internet on my cell phone or PDA more often, if the websites loaded more easily. . . . . . . . . . 21. I would use the Internet on my cell phone or PDA more often, if the screen were easier to read. . . . . . . . . . . 16 17 18 19 20 21 6. My cell phone is an extension of my personality. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7. I enjoy customizing the look and sound of my cell phone. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8.I would be willing to receive advertisements on my cell phone or PDA in exchange for services, like live TV or Text Messaging. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9. I would be willing to pay a monthly subscription fee to receive live TV on my cell phone or PDA. . . . . . . . . . . . 10. I would be willing to receive advertisements on my cell phone in exchange for lower monthly costs. . . . . . . . . 4 SPORTS EVENTS, GARDENING Page 55 For the sports events you actually watch on television, please mark the box which indicates how often you do so: WATCH SPORTS EVENTS ON TV WATCH ON TELEVISION One or more times 682 a month Alpine Skiing & Ski Jumping . . . . . . . . . . . . . . . . . . . . Auto Racing – NASCAR . . . . . . . . . . . . . . . . . . . . . . . Auto Racing – Other . . . . . . . . . . . . . . . . . . . . . . . . . . Baseball . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Basketball – College Games . . . . . . . . . . . . . . . . . . . . Basketball – Professional Games . . . . . . . . . . . . . . . . Bicycle Racing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Bowling . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Boxing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Equestrian Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . Extreme Sports . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Figure Skating . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Fishing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Football – College Games . . . . . . . . . . . . . . . . . . . . . . Football – Monday Night Professional Games . . . . . . Football – Weekend Professional Games . . . . . . . . . . Golf . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Gymnastics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Horse Racing (flats, runners) . . . . . . . . . . . . . . . . . . . Horse Racing (trotters/harness) . . . . . . . . . . . . . . . . . Ice Hockey . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Marathon/Road Running, Triathlon & Other Endurance Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Motorcycle Racing . . . . . . . . . . . . . . . . . . . . . . . . . . . . Poker . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Pro Beach Volleyball . . . . . . . . . . . . . . . . . . . . . . . . . . Rodeo/Bull Riding . . . . . . . . . . . . . . . . . . . . . . . . . . . . Soccer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Tennis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Track & Field . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Truck and Tractor Pull/Mud Racing . . . . . . . . . . . . . . . Weight Lifting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Wrestling – Professional . . . . . . . . . . . . . . . . . . . . . . . ATTEND SPORTS EVENTS 1 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 PROFESSIONAL EXTERMINATORS 690 TOTAL . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . FOR: Insects (ants, roaches, etc.) . . . . . . . . . . . . . . . . . Pests (mice, rats, etc.) . . . . . . . . . . . . . . . . . . . . . . Termites . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . COMPANIES: Orkin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Terminix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . OTHER (Write In) 1 1 2 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 2 Auto Racing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Baseball Playoffs and World Series . . . . . . . . . . . . . . . Baseball – Regular Season . . . . . . . . . . . . . . . . . . . . . . Basketball – College Games . . . . . . . . . . . . . . . . . . . . . Basketball – Professional Games . . . . . . . . . . . . . . . . . Football – College Games . . . . . . . . . . . . . . . . . . . . . . . Football – Monday Night Professional Games . . . . . . . Football – Weekend Professional Games . . . . . . . . . . . Golf . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Ice Hockey . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . NCAA Basketball Tournament . . . . . . . . . . . . . . . . . . . . NFL Playoffs & Superbowl . . . . . . . . . . . . . . . . . . . . . . . Notre Dame Football . . . . . . . . . . . . . . . . . . . . . . . . . . . Olympics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Traffic Reports . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 Do you have a garden? 685-0 Yes 1 What size is your garden? Under 250 square feet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 250-499 square feet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 500-1999 square feet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2000 or more square feet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 4 5 6 Did you participate in outdoor gardening in the last 12 months? Yes 7 No 8 On how many days did you personally garden in the past 12 months? 686-0 (Write in Number) Less than once a month For the sports events/traffic reports you actually listened to on the radio in the past 12 months, please mark the box which indicates how often you did so: LISTENED TO ON RADIO 684 Regularly Occasionally GARDEN For the sports events you actually attend, please mark the box which indicates how often you do so: ATTEND Auto Racing – NASCAR . . . . . . . . . . . . . . . . . . . . . . . . Auto Racing – Other . . . . . . . . . . . . . . . . . . . . . . . . . . . Baseball . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Basketball – College Games . . . . . . . . . . . . . . . . . . . . . Basketball – Professional Games . . . . . . . . . . . . . . . . . Bowling . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Boxing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Equestrian Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Figure Skating . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Fishing Tournaments . . . . . . . . . . . . . . . . . . . . . . . . . . . Football – College Games . . . . . . . . . . . . . . . . . . . . . . . Football – Monday Night Professional Games . . . . . . . Football – Weekend Professional Games . . . . . . . . . . . Golf . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . High School Sports . . . . . . . . . . . . . . . . . . . . . . . . . . . . Horse Racing (flats, runners) . . . . . . . . . . . . . . . . . . . . Horse Racing (trotters/harness) . . . . . . . . . . . . . . . . . . Ice Hockey . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Motorcycle Racing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Pro Beach Volleyball . . . . . . . . . . . . . . . . . . . . . . . . . . . Rodeo/Bull Riding . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Soccer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Tennis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Truck and Tractor Pull/Mud Racing . . . . . . . . . . . . . . . . Wrestling – Professional . . . . . . . . . . . . . . . . . . . . . . . . 2 One or more times 683 a month Less than once a month LISTEN TO SPORTS EVENTS/TRAFFIC REPORTS ON RADIO Which of the following did you engage in the last 12 months? Flowers/Ornamentals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Vegetable Gardening . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Herb Growing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Fruit (Not Trees) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Lawn Care . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Berries & Brambles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PROPERTY AND GARDEN MAINTENANCE 598-0 1 2 3 4 5 6 Your Household: Bought last 12 months 687-0 Bulbs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Flower seeds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Garden fertilizer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Garden insecticides . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Garden soil . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 2 3 4 5 Lawn fertilizer with weed control . . . . . . . . . . . . . . . . . . . . Lawn fertilizer without weed control . . . . . . . . . . . . . . . . . Lawn insecticides . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Lawn maintenance service . . . . . . . . . . . . . . . . . . . . . . . . Lawn seed . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 7 8 9 0 Organic soil additives . . . . . . . . . . . . . . . . . . . . . . . . . . . . X Plant food (outdoor) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Y Pool chemicals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Potting soil . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Shrubs & plants (outdoor) . . . . . . . . . . . . . . . . . . . . . . . . . Top soil . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Trees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Your Household: Had treatment Times/ last 12 last 12 months months 00 01 02 03 04 05 999 588-0 1 2 3 4 5 Vegetable plants . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Vegetable seeds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Weed killer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Please write in the total amount spent on all property and garden maintenance items in the last 12 months $ 688-0 In the last 12 months have you used a service, or services, for property and garden maintenance? Yes 1 689-0 No 2 YELLOW PAGES/Games/books YELLOW PAGES 691 In the past 12 months, have you referred to the Yellow Pages when considering the purchase or use of any of these items or services for yourself, your household, or your place of work, either: A. in the paper Yellow Pages? or B. in the Internet Yellow Pages? A Referred to Paper Yellow Pages past 12 months B Referred to Internet Yellow Pages past 12 months Apparel & Accessories 1 Jewelers/Jewelry . . . . . . . . 2 01 Automotive - Supplies & Services, Vehicles Auto Body Repair & Painting 02 Auto Dealers & Sales . . . . . . 03 Auto Parts & Supplies . . . . . 04 Auto Renting & Leasing . . . . 05 Auto Repair & Services . . . . 06 Auto Tires . . . . . . . . . . . . . . . 07 Auto Towing . . . . . . . . . . . . . 08 Motorcycles/Motorscooters . 09 Mufflers . . . . . . . . . . . . . . . . 10 Transmissions . . . . . . . . . . . 11 Truck Rental . . . . . . . . . . . . . 12 Dining Out/Entertainment Restaurants . . . . . . . . . . . . . Theaters . . . . . . . . . . . . . . . . 13 14 Electronic Equipment, Supplies & Services Cable/Satellite TV Service . . 15 Cellular Telephones . . . . . . . 16 Computer Sales and Service 17 Copiers . . . . . . . . . . . . . . . . . 18 Internet Services . . . . . . . . . 19 Stationery/Office Supplies . . 20 Telephone Equipment . . . . . 21 TV/Stereo/Video Equipment 22 VHS/DVD Sales & Rentals . 23 Food Pizza . . . . . . . . . . . . . . . . . . Supermarkets/Grocers . . . . 24 25 Banking, Finance, Insurance and Real Estate Apartments . . . . . . . . . . . . . . 26 Bail Bonds . . . . . . . . . . . . . . 27 Banks/Savings & Loan . . . . 28 Insurance . . . . . . . . . . . . . . . 29 Mortgages/Real Estate Loans 30 Pawn Brokers . . . . . . . . . . . . 31 Real Estate . . . . . . . . . . . . . . 32 Home Improvements & Repairs Air Conditioning . . . . . . . . . . Building Materials/Lumber . . Contractors—General . . . . . Doors & Windows . . . . . . . . . Electricians . . . . . . . . . . . . . . Fence . . . . . . . . . . . . . . . . . . Flooring Materials . . . . . . . . Furnaces/Heating . . . . . . . . Glass . . . . . . . . . . . . . . . . . . Kitchen Cabinets . . . . . . . . . Paint & Wallpaper . . . . . . . . . Painters . . . . . . . . . . . . . . . . Plumbers . . . . . . . . . . . . . . . Pool Service & Supplies . . . . Roofers . . . . . . . . . . . . . . . . . 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 Household Appliances Appliance Repair . . . . . . . . . Appliances . . . . . . . . . . . . . . Burglar Alarm/Security Systems . . . . . . . . . . . . . . Locks & Locksmiths . . . . . . . 48 49 50 51 ContinuedinnextColumn Page 56 YELLOW PAGES (Continued) A B Referred Referred to Paper to Internet Yellow Yellow Pages Pages past 12 past 12 months months Household Furnishings 1 Carpets & Rugs . . . . . . . . . . Furniture Stores . . . . . . . . . Linoleum/Tile . . . . . . . . . . . . Mattresses . . . . . . . . . . . . . . Picture Frames/Framing . . . 52 53 54 55 56 Household Supplies & Services Carpet Cleaning . . . . . . . . . Exterminators/Pest Control . Garden/Lawn Equipment . . Hardware Stores . . . . . . . . . House Cleaning Services . . Landscaping/Garden Service Moving & Storage . . . . . . . . Rental Service Stores . . . . . Storage Self Service . . . . . . 57 58 59 60 61 62 63 64 65 2 Personal Care Products & Personal Services Beauty Salons . . . . . . . . . . . 66 Books . . . . . . . . . . . . . . . . . 67 Child Care . . . . . . . . . . . . . . 68 Churches . . . . . . . . . . . . . . . 69 Dry Cleaners/Laundry . . . . . 70 Florists . . . . . . . . . . . . . . . . . 71 Home Health Services . . . . . 72 Pet Grooming . . . . . . . . . . . 73 Pet Shops/Kennels . . . . . . . 74 Pharmacies . . . . . . . . . . . . . 75 Shopping Department Stores . . . . . . . You Personally: Bought Number last 12 bought last months 12 months 693 Large/baby dolls . . . . . . . . . Boy action figures . . . . . . . . Girl action figures . . . . . . . . Fashion dolls . . . . . . . . . . . . Plush dolls/animals . . . . . . . Electronic dolls/Plush . . . . . Doll clothing . . . . . . . . . . . . . Doll accessories . . . . . . . . . Construction toys . . . . . . . . . Educational toys . . . . . . . . . Mechanical toys . . . . . . . . . . Model kits/Model sets . . . . . Action games . . . . . . . . . . . Board games . . . . . . . . . . . . Sound games . . . . . . . . . . . Word games . . . . . . . . . . . . Electronic games . . . . . . . . . Infant toys . . . . . . . . . . . . . . Pre-school toys . . . . . . . . . . Builder sets . . . . . . . . . . . . . Cars . . . . . . . . . . . . . . . . . . . Electric trains . . . . . . . . . . . . Swing sets . . . . . . . . . . . . . . Bicycles . . . . . . . . . . . . . . . . Tricycles . . . . . . . . . . . . . . . . Water toys . . . . . . . . . . . . . . Other toys . . . . . . . . . . . . . . 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 Amount spent for toys and games in last 12 months for children: 694 76 Sports & Leisure Activities & Equipment Bicycles . . . . . . . . . . . . . . . . 77 Boats/Boat Supplies . . . . . . 78 Health Clubs . . . . . . . . . . . . 79 Music Stores & Supplies . . . 80 Photographers . . . . . . . . . . . 81 Sporting Goods . . . . . . . . . . 82 Travel & Vacation Airlines/Airline Tickets . . . . . Hotels/Motels . . . . . . . . . . . Taxicabs/Limousines . . . . . . Travel Agents . . . . . . . . . . . . CHILDREN’S TOYS & GAMES Under 1 year . . . . . . . . . . . . 1-2 years old . . . . . . . . . . . . 3-5 years old . . . . . . . . . . . . 6-11 years old . . . . . . . . . . . 12-17 years old . . . . . . . . . . BOOKS $ $ $ $ $ 01 02 03 04 05 You Personally: Bought Number last 12 bought last months 12 months 695 83 84 85 86 Professional Services Accounting/Bookkeeping Services . . . . . . . . . . . . . . Attorneys . . . . . . . . . . . . . . . Caterers . . . . . . . . . . . . . . . . Chiropractors . . . . . . . . . . . . Counselors—Marriage & Family . . . . . . . . . . . . . . . Delivery/Courier Services . . Dentists . . . . . . . . . . . . . . . . Employment Agencies . . . . . Employment Contractors — Temp . . . . . . . . . . . . . . . . Financial Services . . . . . . . . Funeral Directors . . . . . . . . . Hospital/Care Facilities . . . . Nurses . . . . . . . . . . . . . . . . . Nursing Homes . . . . . . . . . . Optometrists/Opticians . . . . Physicians & Surgeons . . . . Print Shops . . . . . . . . . . . . . Tax Preparation . . . . . . . . . . Veterinarians . . . . . . . . . . . . 95 96 97 98 99 100 101 102 103 104 105 Education Schools . . . . . . . . . . . . . . . . 106 87 88 89 90 91 92 93 94 FORM: Paperback . . . . . . . . . . . . . . Hardcover . . . . . . . . . . . . . . 01 02 KINDS: Fiction . . . . . . . . . . . . . . . . . Non-Fiction . . . . . . . . . . . . . 03 04 TYPES: Cookbooks . . . . . . . . . . . . . . Desk dictionary . . . . . . . . . . Encyclopedia . . . . . . . . . . . . Mystery . . . . . . . . . . . . . . . . Novel . . . . . . . . . . . . . . . . . . Biography . . . . . . . . . . . . . . History . . . . . . . . . . . . . . . . . Science fiction . . . . . . . . . . . Children’s books . . . . . . . . . Adventure/role playing . . . . Romance . . . . . . . . . . . . . . . Personal/business/self-help Religious (not Bibles) . . . . . OTHER (Write In) Where purchased: 696-0 Book club . . . . . . . . . . . . . . 1 Barnes & Noble Book store 2 Borders Book store . . . . . . . 3 Other Book store . . . . . . . . 4 Convenience store . . . . . . . 5 Department store . . . . . . . . 6 Drug store . . . . . . . . . . . . . . 7 Internet/Online . . . . . . . . . . 8 Mail order . . . . . . . . . . . . . . 9 Supermarket . . . . . . . . . . . . 0 Warehouse store . . . . . . . . X 05 06 07 08 09 10 11 12 13 14 15 16 17 999 INTEREST IN ADVERTISING Page 57 INTEREST IN ADVERTISING 1 1 1 1 1 1 1 1 1 697 Please read the following statements and check the box that most closely reflects your opinion. Questions 1-5 are based on a 5 point scale and Question 6 is based on a 10 point scale. Agree Strongly 1 Agree Neutral Somewhat 2 1. TV Advertising 1. Advertising on TV provides me with useful information about bargains. 2. For me, advertising on TV is funny. 3. Advertising on TV provides me with meaningful information about the product use of other consumers. 4. Advertising on TV provides me with useful information about new products and services. 5. For me, advertising on TV is amusing. 6. For me, advertising on TV appears at inconvenient moments. 7. For me, advertising on TV is too loud. 8. For me, advertising on TV has no credibility. 9. For me, advertising on TV is repeated too often. 10. For me, all ads on TV are alike. 2. Radio Advertising 11. Advertising on radio provides me with useful information about bargains. 12. For me, advertising on radio is funny. 13. Advertising on radio provides me with meaningful information about the product use of other consumers. 14. Advertising on radio provides me with useful information about new products and services. 15. For me, advertising on radio is amusing. 16. For me, advertising on radio appears at inconvenient moments. 17. For me, advertising on radio is too loud. 18. For me, advertising on radio has no credibility. 19. For me, advertising on radio is repeated too often. 20. For me, all ads on radio are alike. 3. Newspaper Advertising 21. Advertising in newspapers provides me with useful information about bargains. 22. For me, advertising in newspapers is funny. 23. Advertising in newspapers provides me with meaningful information about the product use of other consumers. 24. Advertising in newspapers provides me with useful information about new products and services. 25. For me, advertising in newspapers is amusing. 26. For me, advertising in newspapers appears at inconvenient moments. 27. For me, advertising in newspapers is too loud. 28. For me, advertising in newspapers has no credibility. 29. For me, advertising in newspapers is repeated too often. 30. For me, all ads in newspapers are alike. 4. Magazine Advertising 31. Advertising in magazines provides me with useful information about bargains. 32. For me, advertising in magazines is funny. 33. Advertising in magazines provides me with meaningful information about the product use of other consumers. 34. Advertising in magazines provides me with useful information about new products and services. 35. For me, advertising in magazines is amusing. 36. For me, advertising in magazines appears at inconvenient moments. 37. For me, advertising in magazines is too loud. 38. For me, advertising in magazines has no credibility. 39. For me, advertising in magazines is repeated too often. 40. For me, all ads in magazines are alike. 5. Internet Advertising 41. Advertising on the Internet provides me with useful information about bargains. 42. For me, advertising on the Internet is funny. 43. Advertising on the Internet provides me with meaningful information about the product use of other consumers. 44. Advertising on the Internet provides me with useful information about new products and services. 45. For me, advertising on the Internet is amusing. 46. For me, advertising on the Internet appears at inconvenient moments. 47. For me, advertising on the Internet is too loud. 48. For me, advertising on the Internet has no credibility. 49. For me, advertising on the Internet is repeated too often. 50. For me, all ads on the Internet are alike. 6. Attitudes toward Advertising Does not describe your attitude at all 63B 1 2 3 4 1. Advertising helps me keep up-to-date about products and services that I need or would like to have. 2. Too many products do not perform as well as the ads claim. 3. Advertising is more manipulative than it is informative. 4. Much of advertising is way too annoying. 5. I like to look at advertising. 6. On average, brands that are advertised are better in quality than brands that are not advertised. Disagree Somewhat Disagree Strongly 3 4 5 Describes your attitude completely 5 6 7 8 9 10 GENERAL ATTITUDES Page 58 We are interested in your attitudes about a number of buying and style issues. There are no right or wrong answers. Please indicate how much you AGREE or DISAGREE with each of the following statements by checking the box that comes closest to how you feel. (FOR EACH QUESTION, PLEASE SELECT ONE ANSWER FOR EACH ITEM AND CHECK ONLY ONE BOX ON EACH LINE BELOW.) DISAGREE AGREE 698 Mostly Somewhat Somewhat Mostly 1 2 3 4 01 02 03 04 05 06 07 08 09 10 11 01. Buying American products is important to me. . . . . . . . . . . . . . . 02. I know the price I pay for most of the foods and packaged goods I buy. . . . . . . . . . . . . . . . . . . . . . . . 03. I think shopping is a great way to relax. . . . . . . . . . . . . . . . . . . . . . 4. My favorite grocery store offers special discounts on particular products each week. . . . . . . . . . . . 05. I don’t make purchase decisions based on advertising. . . . . . . . . . . 06. I like to shop around before making a purchase. . . . . . . . . . . . . 07. If I really want something I will buy it on credit rather than wait. . . . 08. I buy based on quality, not price. 09. Price is more important to me than brand names. . . . . . . . . . . . . . 10. I’m a “spender” rather than a “saver”. . . . . . . . . . . . . . . . . . . . . 11. It’s important to me that salespeople be knowledgeable about the products they sell. . . . . . . 12. I am influenced by what’s hot and what’s not. . . . . . . . . . . . . . . . . 13. My favorite grocery store offers low prices on all products every day. 14. A celebrity endorsement may influence me to consider or buy a product. . . . . . . . . . . . . . . . . . . . . 15. I only use coupons for those brands I usually buy. . . . . . . . . . . . 16. I am annoyed by all of the signs in the stores. . . . . . . . . . . . . . . . . . 17. I often seek the advice of others before making a purchase. . . . . . . 18. I am willing to give up convenience in return for a product that is environmentally safe. . . . . . . . . . . . 19. Shopping used to be more enjoyable. . . . . . . . . . . . . . . . . . . . 20. I buy brands that reflect my style. . 21. People often come to me for advice before making a purchase. . . . . . . 22. I tend to make impulse purchases. 23. I buy the brands I grew up with, the ones my mother used. . . . . . . . DISAGREE AGREE 12 13 14 15 16 17 18 19 20 21 22 23 Mostly Somewhat Somewhat Mostly 1 2 3 4 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 24. I prefer products that offer the latest in new technology. . . . . . . . . 25. I always check the ingredients and nutritional content of food products before I buy them. . . . . . . . . . . . . . 26. I don’t have time to bother clipping or saving coupons. . . . . . . . . . . . . . 27. My children have a significant impact on the brands I choose. . . . 28. I would pay extra for a product that is consistent with the image I want to convey. . . . . . . . . . . . . . . . . . . . . 29. My spouse has a significant impact on the brands I choose. . . . . . . . . . 30. When I find a brand I like, I stick to it. . . . . . . . . . . . . . . . . . . . . . . . . 31. If a product is made by a company I trust, I’ll buy it even if it is slightly more expensive. . . . . . . . . . . . . . . 32. I like to change brands often for the sake of variety and novelty. . . . 33. I think if a manufacturer offers a coupon, I am probably being overcharged to begin with. . . . . . . . 34. The service of the personnel at a store is an important part of my decision to shop there. . . . . . . . . . 35. I will gladly switch brands to use a cents-off coupon. . . . . . . . . . . . . 36. I’m always one of the first of my friends to try new products or services. . . . . . . . . . . . . . . . . . . . . 37. I prefer a store that has a large selection of familiar brands. . . . . . . 38. I usually like to wait until other people have tried things before I try them myself. . . . . . . . . . . . . . . . 39. I’d rather receive a sample of a product than a price-off coupon. . . . 40. I am willing to pay more for a product that is environmentally safe. 41. I prefer to shop at stores that specialize in a specific type or style of product. . . . . . . . . . . . . . . . 42. Brand name is the best indication of quality. . . . . . . . . . . . . . . . . . . . . 43. I prefer to buy things my friends or neighbors would approve of. . . . . . . ContinuedinnextColumn Here is a list of different places where you might find advertising. How much interest do you have in the advertising that appears in these places? (FOR EACH QUESTION, PLEASE SELECT ONE ANSWER FOR EACH ITEM AND CHECK ONLY ONE BOX ON EACH LINE BELOW.) 699 Considerable Interest Some Interest Not Much Interest Have Never Seen Billboards. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Ads on buses/trains. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Ads at bus stops or train stations. . . . . . . . . . . . . . . . . . . . . . . . . . Ads inside taxis. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Ads on top of taxis. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 2 3 4 Ads at sports or entertainment events. . . . . . . . . . . . . . . . . . . . . . Ads on elevators. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Ads on postcards. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Ads sent to a cellphone or other mobile device. . . . . . . . . . . . . . . . Ads at the movies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 06 07 08 09 10 Ads in stores . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Product placement in video games . . . . . . . . . . . . . . . . . . . . . . . . . Product placement in TV shows . . . . . . . . . . . . . . . . . . . . . . . . . . . Product placement in movies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 12 13 14 01 02 03 04 05 TELEVISION VIEWING Page 59 TELEVISION VIEWING 68A Listed below are television programs that are shown Monday through Friday. Please check in the appropriate columns below. QUESTION 1 How many times a week do you usually watch the following programs? QUESTION 2 Did you watch the program yesterday (if today is Sunday or Monday, did you watch the program on Friday)? QUESTION 3 If you watched the program yesterday, how much attention were you paying? QUESTION 4 If you watched the program yesterday, where did you watch it? None 1 2 3 4 5 Yes Full Most Some 01 02 03 EARLY MORNING NEWS ABC America This Morning . . . . . . CBS Morning News . . . . . . . . . . . . Early Today . . . . . . . . . . . . . . . . . . . X 1 04 05 06 07 EARLY MORNING PROGRAMS Good Morning America (Sawyer/Roberts) . . . . . . . . . . . . The Early Show (Harry Smith, Julie Chen, Maggie Rodriguez and Russ Mitchell) . . . . Today Show (Lauer/Vieira) . . . . . . . . . . . . . . . Today II . . . . . . . . . . . . . . . . . . . . . . X 1 2 2 3 3 4 4 5 5 6 6 8 8 Your Own Home Someone Else’s At Home Work Somewhere Else 9 9 0 0 5 5 1 1 2 2 4 4 Listed below are program segments for Early Morning Programs. Please check in the appropriate columns below. Please answer for each Early Morning Program watched yesterday: QUESTION 1 Which segments of the program did you watch yesterday? QUESTION 2 If you watched the segment yesterday, how much attention were you paying? Watched 68C Yesterday Full Most Some PROGRAMS & SEGMENTS 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 Good Morning America: Animals/Pets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Beauty Secrets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Consumer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Cooking/Food . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Dancing with the Stars Recap . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Health GMA on Call (Dr. Tim Johnson) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Just One Thing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Show Me the Money . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Take Control of Your Life (Tori Johnson) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Turning Points . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Video/Movie Review . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Watercooler . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Weather (Sam Champion) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . World/National News (Chris Cuomo) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . The Early Show: CBS Money Matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Consumer (Susan Koeppen) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Entertainment (Jess Cagle) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Finance (Ray Martin) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Food (Bobby Flay) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Health (Dr. Emily Senay) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Home Repair (Danny Lipford) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Lifestyle/Fashion (Colin Cowie) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Life Matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Money Makeover (Dave Ramsey) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Parenting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Pets (Debbye Turner) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Weather (Dave Price) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . World/National News . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Today Show: Animals/Nature . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Concert Series . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Consumer Reports (Janice Lieberman) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Critic’s Corner with Gene Shalit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Economy/Personal Finance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Entertainment News with Jill Rappaport . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Forever Young . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Leonard’s Look with Mike Leonard . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . News Interview (Lauer/Vieira) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . The Political Insiders (Tim Russert) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Sports (Len Berman) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Today’s Family . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Today’s Health . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Today’s Kitchen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Today’s Money . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Today’s Travel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Weather (Al Roker) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Wedding Series . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . World/National News (Ann Curry) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 8 9 0 6 8 9 0 TELEVISION VIEWING Page 60 TELEVISION Listed below are television programs that are shown Monday through Friday. Please check in the appropriate columns below. VIEWING (Continued) 1. How many times a week do you usually watch the following programs? 68E 2. Did you watch the program yesterday (if today is Sunday or Monday, did you watch the program on Friday)? 3. If you watched the program yesterday, how much attention were you paying? 4. If you watched the program yesterday, where did you watch it? None 1 2 3 4 5 Yes Full Most Some 01 02 03 04 05 DAYTIME All My Children . . . . . . . . . . . . . . . . As the World Turns . . . . . . . . . . . . . The Bold & The Beautiful . . . . . . . . Days of Our Lives . . . . . . . . . . . . . . General Hospital . . . . . . . . . . . . . . . 06 07 08 09 10 Guiding Light . . . . . . . . . . . . . . . . . . One Life to Live . . . . . . . . . . . . . . . . The Price is Right . . . . . . . . . . . . . . The View (Barbara Walters) . . . . . . The Young & The Restless . . . . . . . 11 12 13 14 15 EARLY EVENING WEEKDAY NEWS PROGRAMS ABC World News Tonight (Gibson) . CBS Evening News (Katie Couric) NBC Nightly News (Brian Williams) . The Newshour with Jim Lehrer . . . . Nightly Business Report . . . . . . . . . X 1 2 Your Own Home Someone Else’s At Home Work Somewhere Else X 1 2 3 4 5 8 9 0 5 1 2 4 3 4 5 8 9 0 5 1 2 4 OLYMPICS How likely are you to watch the 2008 Summer Olympics in Beijing, China airing in August 2008? 68J-0 Very likely 1 Somewhat likely 2 Not very likely 3 Not at all likely 4 6 6 TELEVISION VIEWING Page 61 1. How many times a month 2. Did you watch 3. If you watched the 4. If you watched the program in TELEVISION VIEWING do you usually watch the the program program in the the past 7 days, where did (Continued) following programs? in the past 7 past 7 days, how you watch it? days? much attention 68F were you paying? ONCE A WEEK PROGRAMS Your Someone Some- None 1 2 3 4 Yes Full Most Some 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 Own Home Else’s Home Hotel/ Motel where Else ABC Movie of the Week. . . . . . . . . ABC Saturday Movie of the Week. . Access Hollywood - Weekend. . . . . According to Jim. . . . . . . . . . . . . . . African American Lives. . . . . . . . . . Aliens in America . . . . . . . . . . . . . . American Dad. . . . . . . . . . . . . . . . . American Experience . . . . . . . . . . American Gladiators . . . . . . . . . . . American Idol . . . . . . . . . . . . . . . . . American Idol Rewind . . . . . . . . . . American Inventor . . . . . . . . . . . . . America’s Funniest Home Videos. . America’s Got Talent . . . . . . . . . . . America’s Next Top Model . . . . . . . Amnesia. . . . . . . . . . . . . . . . . . . . . AMW: America Fights Back . . . . . . Animal Atlas. . . . . . . . . . . . . . . . . . Animal Rescue. . . . . . . . . . . . . . . . Antiques Roadshow. . . . . . . . . . . . Are You Smarter Than a 5th Grader? Austin City Limits . . . . . . . . . . . . . . Baby Borrowers . . . . . . . . . . . . . . . The Bachelor . . . . . . . . . . . . . . . . . Back To You. . . . . . . . . . . . . . . . . . . Battlestar Galactica. . . . . . . . . . . . . Beakman’s World . . . . . . . . . . . . . . Beauty & the Geek. . . . . . . . . . . . . The Big Bang Theory. . . . . . . . . . . Big Brother. . . . . . . . . . . . . . . . . . . Big Shots . . . . . . . . . . . . . . . . . . . . The Biggest Loser. . . . . . . . . . . . . . Bionic Woman. . . . . . . . . . . . . . . . . Bonanza. . . . . . . . . . . . . . . . . . . . . Bones. . . . . . . . . . . . . . . . . . . . . . . Boston Legal. . . . . . . . . . . . . . . . . . Boston Legal - Weekend. . . . . . . . . Brothers & Sisters. . . . . . . . . . . . . . Cane. . . . . . . . . . . . . . . . . . . . . . . . Canterbury’s Law . . . . . . . . . . . . . . Carpoolers . . . . . . . . . . . . . . . . . . . Cashmere Mafia. . . . . . . . . . . . . . . Cavemen. . . . . . . . . . . . . . . . . . . . . Celebrity Apprentice. . . . . . . . . . . . Celebrity Exposé. . . . . . . . . . . . . . . Chuck. . . . . . . . . . . . . . . . . . . . . . . Cold Case. . . . . . . . . . . . . . . . . . . . Cold Case - Weekend. . . . . . . . . . . Cold Squad. . . . . . . . . . . . . . . . . . . Cops. . . . . . . . . . . . . . . . . . . . . . . . Cops 2 . . . . . . . . . . . . . . . . . . . . . . Crimetime Saturday . . . . . . . . . . . . Criminal Minds . . . . . . . . . . . . . . . . Crowned. . . . . . . . . . . . . . . . . . . . . CSI: Crime Scene Investigation . . . CSI: Miami . . . . . . . . . . . . . . . . . . . CSI: Miami - Weekend . . . . . . . . . . CSI: NY. . . . . . . . . . . . . . . . . . . . . . CW Now. . . . . . . . . . . . . . . . . . . . . Dance Machine. . . . . . . . . . . . . . . . Dancing With The Stars . . . . . . . . . Dancing With The Stars Results Show Dateline NBC Saturday. . . . . . . . . . Dateline Sunday. . . . . . . . . . . . . . . DaVinci’s Inquest . . . . . . . . . . . . . . Deadzone. . . . . . . . . . . . . . . . . . . . Deal or No Deal . . . . . . . . . . . . . . . Decision House. . . . . . . . . . . . . . . . Desperate Housewives. . . . . . . . . . Diagnosis Murder. . . . . . . . . . . . . . Dirty Sexy Money. . . . . . . . . . . . . . Do You Trust Me? . . . . . . . . . . . . . . Doc. . . . . . . . . . . . . . . . . . . . . . . . . Dog Tales . . . . . . . . . . . . . . . . . . . . Don’t Forget the Lyrics. . . . . . . . . . Duel . . . . . . . . . . . . . . . . . . . . . . . . Ebert & Roeper. . . . . . . . . . . . . . . . Eli Stone. . . . . . . . . . . . . . . . . . . . . Entertainment Tonight - Weekend. . ER. . . . . . . . . . . . . . . . . . . . . . . . . . Everybody Hates Chris. . . . . . . . . . Everybody Loves Raymond Weekend. . . . . . . . . . . . . . . . . . . Everyday Food. . . . . . . . . . . . . . . . Extra: Weekend . . . . . . . . . . . . . . . Extreme Makeover: Home Edition . X 1 2 3 4 8 9 0 5 1 2 4 6 TELEVISION VIEWING Page 62 1. How many times a month 2. Did you watch 3. If you watched the 4. If you watched the program in TELEVISION do you usually watch the the program program in the the past 7 days, where did VIEWING following programs? in the past 7 past 7 days, how you watch it? (Continued) 68F days? much attention were you paying? ONCE A WEEK PROGRAMS (Continued) Your Someone Some- None 1 2 3 4 Yes Full Most Some 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 Own Home Else’s Home Hotel/ Motel where Else Family Guy. . . . . . . . . . . . . . . . . . . Farmer Takes a Wife. . . . . . . . . . . . 48 Hours. . . . . . . . . . . . . . . . . . . . . 48 Hours Mystery. . . . . . . . . . . . . . Friday Night Lights . . . . . . . . . . . . . Friends - Weekend. . . . . . . . . . . . . Frontline . . . . . . . . . . . . . . . . . . . . . The Game. . . . . . . . . . . . . . . . . . . . George Lopez - Weekend. . . . . . . . Ghost Whisperer. . . . . . . . . . . . . . . Girls Behaving Badly . . . . . . . . . . . Girlfriends. . . . . . . . . . . . . . . . . . . . Globe Trekker. . . . . . . . . . . . . . . . . Gossip Girl . . . . . . . . . . . . . . . . . . . Grey’s Anatomy . . . . . . . . . . . . . . . Heroes . . . . . . . . . . . . . . . . . . . . . . Hometime. . . . . . . . . . . . . . . . . . . . House. . . . . . . . . . . . . . . . . . . . . . . How I Met Your Mother. . . . . . . . . . Inside Edition - Weekend . . . . . . . . Insider Weekend. . . . . . . . . . . . . . . ION Life Presents. . . . . . . . . . . . . . Jack Hanna’s Animal Adventures. . Jail . . . . . . . . . . . . . . . . . . . . . . . . . Jericho . . . . . . . . . . . . . . . . . . . . . . Journeyman . . . . . . . . . . . . . . . . . . Just for Laughs. . . . . . . . . . . . . . . . King of Queens - Weekend. . . . . . . King of the Hill. . . . . . . . . . . . . . . . . Kitchen Nightmares . . . . . . . . . . . . Knight Rider . . . . . . . . . . . . . . . . . . Kung Fu . . . . . . . . . . . . . . . . . . . . . K-Ville. . . . . . . . . . . . . . . . . . . . . . . Las Vegas. . . . . . . . . . . . . . . . . . . . Last Comic Standing. . . . . . . . . . . . Law and Order . . . . . . . . . . . . . . . . Law and Order: Criminal Intent. . . . Law and Order: Special Victims Unit Law and Order: Special Victims Unit - Weekend. . . . . . . . . . . . . . Lidia’s Italian Table. . . . . . . . . . . . . Life . . . . . . . . . . . . . . . . . . . . . . . . . Life is Wild. . . . . . . . . . . . . . . . . . . . Lipstick Jungle . . . . . . . . . . . . . . . . Lost. . . . . . . . . . . . . . . . . . . . . . . . . Masterpiece Theatre. . . . . . . . . . . . Maximum Exposure . . . . . . . . . . . . Medium. . . . . . . . . . . . . . . . . . . . . . Meet My Folks . . . . . . . . . . . . . . . . Men in Trees. . . . . . . . . . . . . . . . . . Mexico-One Plate at a Time with Rick Bayless . . . . . . . . . . . . Million Dollar Password. . . . . . . . . . Miss Guided. . . . . . . . . . . . . . . . . . Moonlight . . . . . . . . . . . . . . . . . . . . Most Outrageous Moments . . . . . . Motor Week. . . . . . . . . . . . . . . . . . . My Dad Is Better than Your Dad. . . My Friday Movie. . . . . . . . . . . . . . . My Name is Earl. . . . . . . . . . . . . . . My Thursday Movie. . . . . . . . . . . . . Mystery! . . . . . . . . . . . . . . . . . . . . . Nanny 911 . . . . . . . . . . . . . . . . . . . Nashville Star. . . . . . . . . . . . . . . . . Nature. . . . . . . . . . . . . . . . . . . . . . . NBC Saturday Night Movie. . . . . . . NCIS. . . . . . . . . . . . . . . . . . . . . . . . The New Adventures of Old Christine. . . . . . . . . . . . . . . . New Amsterdam. . . . . . . . . . . . . . . New Yankee Workshop. . . . . . . . . . NFL Total Access . . . . . . . . . . . . . . Notes from the Underbelly . . . . . . . NOVA . . . . . . . . . . . . . . . . . . . . . . . NOW. . . . . . . . . . . . . . . . . . . . . . . . Numb3rs. . . . . . . . . . . . . . . . . . . . . October Road. . . . . . . . . . . . . . . . . The Office. . . . . . . . . . . . . . . . . . . . One Cubed. . . . . . . . . . . . . . . . . . . . One Tree Hill. . . . . . . . . . . . . . . . . . 1 vs. 100. . . . . . . . . . . . . . . . . . . . . . Oprah’s Big Give. . . . . . . . . . . . . . . Outer Limits . . . . . . . . . . . . . . . . . . . Paradise Hotel . . . . . . . . . . . . . . . . Pet Keeping with Marc Marrone. . . . Phenomenon . . . . . . . . . . . . . . . . . . Primetime. . . . . . . . . . . . . . . . . . . . Prison Break. . . . . . . . . . . . . . . . . . . X 1 2 3 4 8 9 0 5 1 2 4 6 TELEVISION VIEWING Page 63 1. How many times a month 2. Did you watch 3. If you watched the 4. If you watched the program in TELEVISION do you usually watch the the program program in the the past 7 days, where did VIEWING following programs? in the past 7 past 7 days, how you watch it? (Continued) days? much attention 68F were you paying? ONCE A WEEK PROGRAMS (Continued) Your Someone Some None 1 2 3 4 Yes Full Most Some 171 172 173 174 175 176 177 178 179 180 181 182 183 184 185 186 187 188 189 190 191 192 193 194 195 196 197 198 199 200 201 202 203 204 205 206 207 208 209 210 211 212 213 214 215 216 217 218 219 220 221 222 223 224 225 226 227 228 229 230 231 232 233 234 235 236 237 238 239 240 241 242 243 244 245 246 247 248 249 Private Practice. . . . . . . . . . . . . . . . Pushing Daisies . . . . . . . . . . . . . . . Pussycat Dolls . . . . . . . . . . . . . . . . Quarter Life. . . . . . . . . . . . . . . . . . . Real Simple . . . . . . . . . . . . . . . . . . Reaper . . . . . . . . . . . . . . . . . . . . . . Reel Talk. . . . . . . . . . . . . . . . . . . . . ReGenesis . . . . . . . . . . . . . . . . . . . Religion & Ethics Newsweekly. . . . The Return of Jezebel James. . . . . Rick Steves’ Europe. . . . . . . . . . . . Ron Hazelton’s House Calls. . . . . . Rules of Engagement. . . . . . . . . . . Safari Tracks. . . . . . . . . . . . . . . . . . Samantha Who?. . . . . . . . . . . . . . . The Sarah Connor Chronicles . . . . Saturday Primetime Movies on ION Saved By The Bell. . . . . . . . . . . . . . Scrubs. . . . . . . . . . . . . . . . . . . . . . . The Search For The Great American Band. . . . . . . . . . . . . . Seinfeld - Weekend. . . . . . . . . . . . . Sex and the City - Weekend. . . . . . Shark . . . . . . . . . . . . . . . . . . . . . . . The Shield. . . . . . . . . . . . . . . . . . . . Showtime At The Apollo. . . . . . . . . Simply Ming . . . . . . . . . . . . . . . . . . The Simpsons. . . . . . . . . . . . . . . . . The Singing Bee. . . . . . . . . . . . . . . 60 Minutes . . . . . . . . . . . . . . . . . . . Smallville. . . . . . . . . . . . . . . . . . . . . Soul Train . . . . . . . . . . . . . . . . . . . . Soundstage. . . . . . . . . . . . . . . . . . . Stargate: Atlantis. . . . . . . . . . . . . . . Stargate: SG1. . . . . . . . . . . . . . . . . Star Trek: Original Series . . . . . . . . Starsky & Hutch . . . . . . . . . . . . . . . Stone Undercover. . . . . . . . . . . . . . Sue Thomas F.B.Eye . . . . . . . . . . . Street Patrol. . . . . . . . . . . . . . . . . . Sunday Night Movie on ION. . . . . . SuperNanny. . . . . . . . . . . . . . . . . . Supernatural. . . . . . . . . . . . . . . . . . Survivor. . . . . . . . . . . . . . . . . . . . . . 30 Rock. . . . . . . . . . . . . . . . . . . . . . This Old House. . . . . . . . . . . . . . . . The This Old House Hour. . . . . . . . Til Death. . . . . . . . . . . . . . . . . . . . . TMZ - Weekend . . . . . . . . . . . . . . . Trading Spouses: Meet Your New Mommy. . . . . . . . . . . . . . . . 24. . . . . . . . . . . . . . . . . . . . . . . . . . 20/20. . . . . . . . . . . . . . . . . . . . . . . . Twilight Zone. . . . . . . . . . . . . . . . . . Two and a Half Men . . . . . . . . . . . . Two and a Half Men - Weekend . . . Ugly Betty. . . . . . . . . . . . . . . . . . . . Under One Roof. . . . . . . . . . . . . . . Unhitched. . . . . . . . . . . . . . . . . . . . The Unit . . . . . . . . . . . . . . . . . . . . . US Farm Report: Town and Country Living. . . . . . . . . . . . . . . Victory Garden. . . . . . . . . . . . . . . . Washington Week . . . . . . . . . . . . . Weekend Vibe. . . . . . . . . . . . . . . . . Welcome to the Captain. . . . . . . . . Whacked Out Sports. . . . . . . . . . . . Whacked Out Videos . . . . . . . . . . . What I Like About You. . . . . . . . . . . Wheel of Fortune - Weekend . . . . . Wife Swap. . . . . . . . . . . . . . . . . . . . Will & Grace - Weekend. . . . . . . . . Wipeout. . . . . . . . . . . . . . . . . . . . . . Wired Science. . . . . . . . . . . . . . . . . Without a Trace. . . . . . . . . . . . . . . . Without a Trace - Weekend. . . . . . . Women’s Murder Club . . . . . . . . . . The Wonderful World of Disney . . . World Moves. . . . . . . . . . . . . . . . . . WWE Smackdown!. . . . . . . . . . . . . WWE Wrestling. . . . . . . . . . . . . . . . Your Total Health. . . . . . . . . . . . . . . Own Home Else’s Home Hotel/ Motel where Else X 1 2 3 4 6 8 9 0 5 1 2 4 TELEVISION VIEWING Page 64 1. How many times a month 2. Did you watch 3. If you watched the 4. If you watched the program in TELEVISION do you usually watch the the program program in the the past 7 days, where did VIEWING following programs? in the past 7 past 7 days, how you watch it? (Continued) days? much attention 68H were you paying? ONCE A WEEK PROGRAMS Your Someone Some- 1 2 3 4 Yes Full Most Some None 01 02 03 04 05 EARLY EVENING WEEKEND NEWS PROGRAMS ABC World News Tonight-Sat. . . . . ABC World News Tonight-Sun.. . . . BBC World News . . . . . . . . . . . . . . CBS Evening News-Sat.. . . . . . . . . CBS Evening News-Sun. . . . . . . . . 06 NBC Nightly News-Sat.. . . . . . . . . . 07 NBC Nightly News-Sun.. . . . . . . . . Else’s Home Hotel/ Motel where Else 8 9 0 5 1 2 4 1 2 3 4 08 09 10 11 12 WEEKEND NEWS/INFORMATION PROGRAMS ABC This Week with George Stephanopoulos . . . . . . . . . . . . . CBS Face the Nation . . . . . . . . . . . CBS Saturday Early Show. . . . . . . CBS Sunday Morning. . . . . . . . . . . The Chris Matthews Show. . . . . . . 13 14 15 16 17 18 FOX News Sunday. . . . . . . . . . . . . Good Morning America Weekend Edition. . . . . . . . . . . . . . . . . . . . . NBC Meet the Press. . . . . . . . . . . . NBC Saturday Today. . . . . . . . . . . . NBC Sunday Today. . . . . . . . . . . . . Wall Street Journal Report. . . . . . . X 1 2 3 4 8 9 0 5 1 2 4 1 2 3 4 8 9 0 5 1 2 4 Own Home X LATE NIGHT PROGRAMS 19 All Night-Saturday Night Live (Repeat) 20 Saturday Mad TV. . . . . . . . . . . . . 21 Saturday Saturday Night Live. . . . 6 6 X 6 1. Did you 2. How many times a month do you 3. If you watched the 4. If you watched the SPORTS PROGRAMS watch any usually watch the following program in the program in the program when programs? past 12 months, past 12 months, it was shown how much attention where did you on television in were you paying? watch it? 68X the past 12 Some months? Your Own where BASEBALL 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 Yes Fox Saturday Baseball. . . . . . . . . . . . . . . . Fox Saturday Baseball Post-Game. . . . . . . Fox Saturday Baseball Pre-Game . . . . . . This Week in Baseball . . . . . . . . . . . . . . . . BASKETBALL ABC College Basketball Games. . . . . . . . . ABC NBA Regular Season Games. . . . . . . ABC WNBA Regular Season Games. . . . . CBS NCAA Men’s College Basketball Games. . . . . . . . . . . . . . . . . . NBA Inside Stuff. . . . . . . . . . . . . . . . . . . . . NCAA Women’s College Basketball Games. . . . . . . . . . . . . . . . . . . . . . . . . . . FOOTBALL ABC College Football Regular Season. . . . ABC Saturday Night College Football. . . . . CBS College Football Games. . . . . . . . . . . CBS College Football Today. . . . . . . . . . . . CBS NFL Regular Season Football . . . . . . CBS NFL Today . . . . . . . . . . . . . . . . . . . . . FOX NFL Regular Season Games. . . . . . . FOX NFL Sunday Pre-Game Show . . . . . . NBC NFL Sunday Night Football . . . . . . . NBC Notre Dame Football . . . . . . . . . . . . . NFL Game of the Week . . . . . . . . . . . . . . . OTHER ABC Major League Soccer Regular Season Games. . . . . . . . . . . . . . . . . . . . CBS Sports Specials . . . . . . . . . . . . . . . . . CBS Sports Spectacular. . . . . . . . . . . . . . . NBC Action Sports. . . . . . . . . . . . . . . . . . . NBC Sports Special. . . . . . . . . . . . . . . . . . NBC Sportsworld (Saturday) . . . . . . . . . . . NBC Sportsworld (Sunday). . . . . . . . . . . . . None One Two Three Four Full Most Some Home Else X 1 2 3 4 8 9 0 5 4 6 TELEVISION VIEWING Page 65 1. How many times a week do you usually watch the following programs? 68L MONDAY THROUGH FRIDAY PROGRAMS 2. Did you watch the program yesterday (if today is Sunday or Monday, did you watch the program on Friday)? TELEVISION VIEWING (Continued) 3. If you watched the program yesterday, how much attention were you paying? 4. If you watched the program yesterday, where did you watch it? None 1 2 3 4 5 Yes Full Most Some 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 Access Hollywood . . . . . . . . . . . . . . . According to Jim . . . . . . . . . . . . . . . . Alice . . . . . . . . . . . . . . . . . . . . . . . . . . All Of Us . . . . . . . . . . . . . . . . . . . . . . . Amen . . . . . . . . . . . . . . . . . . . . . . . . . Barney Miller . . . . . . . . . . . . . . . . . . . Baywatch . . . . . . . . . . . . . . . . . . . . . . Bernie Mac . . . . . . . . . . . . . . . . . . . . . Charlie’s Angels . . . . . . . . . . . . . . . . . Cops . . . . . . . . . . . . . . . . . . . . . . . . . . Cristina’s Court . . . . . . . . . . . . . . . . . Crosswords . . . . . . . . . . . . . . . . . . . . Degrassi: The Next Generation . . . . . Designing Women . . . . . . . . . . . . . . . Diagnosis Murder . . . . . . . . . . . . . . . . Divorce Court . . . . . . . . . . . . . . . . . . . Doc . . . . . . . . . . . . . . . . . . . . . . . . . . . The Dr. Phil Show . . . . . . . . . . . . . . . The Drew Carey Show . . . . . . . . . . . . Ellen Degeneres . . . . . . . . . . . . . . . . Entertainment Tonight . . . . . . . . . . . . Everybody Loves Raymond . . . . . . . . Extra . . . . . . . . . . . . . . . . . . . . . . . . . . Family Feud (John O’Hurley) . . . . . . . Family Guy . . . . . . . . . . . . . . . . . . . . . Family Matters . . . . . . . . . . . . . . . . . . Firebrand TV . . . . . . . . . . . . . . . . . . . 48 Hours . . . . . . . . . . . . . . . . . . . . . . Frasier . . . . . . . . . . . . . . . . . . . . . . . . Fresh Prince of Bel Air . . . . . . . . . . . . Friends . . . . . . . . . . . . . . . . . . . . . . . . George Lopez . . . . . . . . . . . . . . . . . . Golf Magazine TV . . . . . . . . . . . . . . . Green Acres . . . . . . . . . . . . . . . . . . . . Growing Pains . . . . . . . . . . . . . . . . . . Half and Half . . . . . . . . . . . . . . . . . . . House of Payne . . . . . . . . . . . . . . . . . Inside Edition . . . . . . . . . . . . . . . . . . . Insider . . . . . . . . . . . . . . . . . . . . . . . . Jamie Foxx . . . . . . . . . . . . . . . . . . . . . Jeopardy! . . . . . . . . . . . . . . . . . . . . . . The Jerry Springer Show . . . . . . . . . . Judge Alex . . . . . . . . . . . . . . . . . . . . . Judge David Young . . . . . . . . . . . . . . . Judge Hatchett . . . . . . . . . . . . . . . . . . Judge Joe Brown . . . . . . . . . . . . . . . . Judge Judy . . . . . . . . . . . . . . . . . . . . . Judge Maria Lopez . . . . . . . . . . . . . . Judge Mathis . . . . . . . . . . . . . . . . . . . Kate and Allie . . . . . . . . . . . . . . . . . . . King of Queens . . . . . . . . . . . . . . . . . King of the Hill . . . . . . . . . . . . . . . . . . Law and Order: Criminal Intent . . . . . Live with Regis & Kelly . . . . . . . . . . . . Living Single . . . . . . . . . . . . . . . . . . . . Malcolm in the Middle . . . . . . . . . . . . Mama’s Family . . . . . . . . . . . . . . . . . . Martha . . . . . . . . . . . . . . . . . . . . . . . . Martin . . . . . . . . . . . . . . . . . . . . . . . . . Maury . . . . . . . . . . . . . . . . . . . . . . . . . The Montel Williams Show . . . . . . . . . Morning Show with Mike & Juliet . . . . My Wife and Kids . . . . . . . . . . . . . . . . One Day at A Time . . . . . . . . . . . . . . . One on One . . . . . . . . . . . . . . . . . . . . Online Nation . . . . . . . . . . . . . . . . . . . The Oprah Winfrey Show . . . . . . . . . . People’s Court . . . . . . . . . . . . . . . . . . Perfect Strangers . . . . . . . . . . . . . . . . Rachael Ray . . . . . . . . . . . . . . . . . . . . Reba . . . . . . . . . . . . . . . . . . . . . . . . . Scrubs . . . . . . . . . . . . . . . . . . . . . . . . Seinfeld . . . . . . . . . . . . . . . . . . . . . . . The 700 Club . . . . . . . . . . . . . . . . . . . Sex and the City . . . . . . . . . . . . . . . . . The Simpsons . . . . . . . . . . . . . . . . . . South Park . . . . . . . . . . . . . . . . . . . . . The Steve Wilkos Show . . . . . . . . . . . Sue Thomas F.B. Eye . . . . . . . . . . . . . Temptation . . . . . . . . . . . . . . . . . . . . . That 70’s Show . . . . . . . . . . . . . . . . . TMZ . . . . . . . . . . . . . . . . . . . . . . . . . . Two and a Half Men . . . . . . . . . . . . . . Tyra . . . . . . . . . . . . . . . . . . . . . . . . . . Wheel of Fortune . . . . . . . . . . . . . . . . Who’s The Boss . . . . . . . . . . . . . . . . . Who Wants To Be A Millionaire . . . . . Will & Grace . . . . . . . . . . . . . . . . . . . . Wonder Years . . . . . . . . . . . . . . . . . . . X 1 2 3 4 5 6 8 9 0 Your Own Home 5 Someone Else’s At Home Work 1 2 Somewhere Else 4 TELEVISION VIEWING Page 66 1. How many times a week do you usually watch the following programs? 68M 2. Did you watch the program yesterday (if today is Sunday or Monday, did you watch the program on Friday)? TELEVISION VIEWING (Continued) 3. If you watched the program yesterday, how much attention were you paying? 4. If you watched the program yesterday, where did you watch it? LATE NIGHT SHOWS None 1 2 3 4 5 Yes Full Most Some Your Own Home Someone Else’s Hotel/ Home Motel Somewhere Else 01 02 03 04 05 ABC News: Nightline . . . . . . . . . . . . ABC World News Now . . . . . . . . . . All Night–Conan O’Brien . . . . . . . . . All Night–Dateline . . . . . . . . . . . . . . All Night–Meet the Press . . . . . . . . 06 07 08 09 10 All Night–Tonight Show . . . . . . . . . . CBS Up To The Minute . . . . . . . . . . Charlie Rose . . . . . . . . . . . . . . . . . . Jimmy Kimmel Live . . . . . . . . . . . . . Last Call with Carson Daly . . . . . . . 11 12 13 14 15 16 The Late Late Show with Craig Ferguson . . . . . . . . . . . . . . . . . . Late Night with Conan O’Brien . . . . Late Show with David Letterman . . Poker After Dark . . . . . . . . . . . . . . . Spike Feresten . . . . . . . . . . . . . . . . The Tonight Show with Jay Leno . . 1 2 3 4 5 6 8 9 0 5 1 2 4 SEASONAL SPORTS X BASEBALL ABC Little League World Series . . . . . . . . FOX American League Championship . . . FOX Baseball Divisional Playoffs . . . . . . . . FOX Major League Baseball World Series FOX National League Championship . . . . BASKETBALL ABC NBA Finals . . . . . . . . . . . . . . . . . . . . ABC NBA Playoffs . . . . . . . . . . . . . . . . . . ABC WNBA Championship Finals . . . . . . ABC WNBA Playoffs . . . . . . . . . . . . . . . . . CBS NCAA Men’s Basketball Tournament . FOOTBALL AFC/NFC Pro Bowl Game . . . . . . . . . . . . CBS AFC-NFL Football Playoffs . . . . . . . . CBS NFL Pre-Season Games . . . . . . . . . FOX NFC-NFL Football Playoffs . . . . . . . . FOX NFL Pre-Season Games . . . . . . . . . NBC NFL Pre-Season Games . . . . . . . . . HOCKEY NBC NHL Hockey Playoffs . . . . . . . . . . . . NBC NHL Hockey Regular Season Games . NBC NHL Stanley Cup Finals . . . . . . . . . . SOCCER ABC Major League Soccer Final . . . . . . . ABC Major League Soccer Playoffs . . . . . Bar/ Somewhere Restaurant Else 8 9 5 1 2 3 4 6 68P Watched Past 12 months Where Watched Your Someone Some Own Else’s where Yes Home Home Else Someone Else’s Home Hotel/Motel 0 6 5 1 4 1. Did you watch any program when it was shown on television in the past 12 months? 2. If you watched any program in the past 12 months, where did you watch it? (Check as many as apply.) 1. Did you watch any program when it was ANNUAL SPORTS shown on television in the past 12 EVENTS/SPECIALS months? 2. If you watched any program in the past 12 months, where did you watch it? (Check as many as apply.) AUTO RACING 01 CBS Auto Racing. . . . . . . . . . . . . . . . . . . . 02 Indianapolis 500. . . . . . . . . . . . . . . . . . . . . 03 Indianapolis 500 Pre-Race Show. . . . . . . . 04 Indianapolis 500 Time Trials. . . . . . . . . . . . 05 IndyCar Series . . . . . . . . . . . . . . . . . . . . . . 3. If you watched the program in the past 12 months, where did you watch it? (Check as many as apply.) Your Own Some Home Most 2. If you watched the program in the past 12 months, how much attention were you paying? 1. Did you watch any program when it was shown on television in the past 12 months? 68N Yes Full 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 Watched Past 12 months Where Watched Your Someone Some Own Else’s where Yes Home Home Else AUTO RACING (Continued) 06 LeMans—Monterey Sports Car Championship. . . . . . . . . . . . . . . . . . . 07 NASCAR Busch Series. . . . . . . . . . . . . . . 08 NASCAR Daytona 500. . . . . . . . . . . . . . . . 09 NASCAR Nextel Cup Series . . . . . . . . . . . 6 5 1 4 TELEVISION VIEWING Page 67 ANNUAL SPORTS 1. Did you watch any program when it was shown on television in the past 1. Did you watch any program when it was 12 months? EVENTS/SPECIALS shown on television in the past 12 months? (Continued) 2. If you watched any program in the past 12 months, where did you watch 2. If you watched any program in the past 12 it? (Check as many as apply.) Watched Past months, where did you watch it? (Check as 12 months Where Watched many as apply.) 68P Watched Past 12 months Where Watched Your Someone Some Own Else’s where Yes Home Home Else 10 11 12 13 14 15 BASEBALL FOX Major League All-Star Game . . . . . . . BASKETBALL NCAA Basketball Championship Selection Show. . . . . . . . . . . . . . . . . . . . NCAA Big Ten Championship. . . . . . . . . . . NCAA Conference USA Championship. . . NCAA Men’s Basketball Championship Game . . . . . . . . . . . . . . . . . . . . . . . . . . . NCAA Men’s Division II Basketball Championship. . . . . . . . . . . . . . . . . . . . . 16 NCAA PAC-10 Championship. . . . . . . . . . . 17 NCAA SEC Championship. . . . . . . . . . . . . 18 19 20 21 22 FOOTBALL ABC Big 12 Championship. . . . . . . . . . . . . ABC Capital One Bowl. . . . . . . . . . . . . . . . ABC Rose Bowl (Citi). . . . . . . . . . . . . . . . . Army-Navy Game. . . . . . . . . . . . . . . . . . . . Bayou Classic. . . . . . . . . . . . . . . . . . . . . . . 23 24 25 26 27 BCS Championship . . . . . . . . . . . . . . . . . . Cotton Bowl (Southwestern). . . . . . . . . . . . Fiesta Bowl (Tostitos). . . . . . . . . . . . . . . . . Gator Bowl . . . . . . . . . . . . . . . . . . . . . . . . . Orange Bowl (Fed Ex) . . . . . . . . . . . . . . . . 28 29 30 31 32 SEC Championship Game. . . . . . . . . . . . . Sugar Bowl (NOKIA). . . . . . . . . . . . . . . . . . Sun Bowl. . . . . . . . . . . . . . . . . . . . . . . . . . . Super Bowl. . . . . . . . . . . . . . . . . . . . . . . . . Super Bowl Post-Game Show . . . . . . . . . . 33 Super Bowl Pre-Game Show. . . . . . . . . . . 34 US Army AU-American Bowl . . . . . . . . . . . Your ANNUAL SPORTS Own EVENTS/SPECIALS (Continued) Yes Home Someone SomeElse’s where Home Else 65 66 67 68 69 GOLF (Continued) LPGA HSBC Women’s World Match Play Championship. . . . . . . . . . . . . . . . . . LPGA Kraft Nabisco Championship. . . . . . LPGA Samsung World Championship. . . . LPGA Tour Championship . . . . . . . . . . . . . The Masters. . . . . . . . . . . . . . . . . . . . . . . . 70 71 72 73 74 The Memorial Tournament presented by Morgan Stanley. . . . . . . . . . . . . . . . . . . . Merrill Lynch Shootout . . . . . . . . . . . . . . . . Merrill Lynch Skins Game. . . . . . . . . . . . . . Northern Trust Open. . . . . . . . . . . . . . . . . . PGA Championship . . . . . . . . . . . . . . . . . . 75 76 77 78 79 PGA Championship Preview Show. . . . . . . PGA of America Specials. . . . . . . . . . . . . . PGA Qualifying Tournament. . . . . . . . . . . . PGA Tour Specials. . . . . . . . . . . . . . . . . . . PGA Tour Year-In-Review. . . . . . . . . . . . . . 80 81 82 83 84 PGA/USGA Specials . . . . . . . . . . . . . . . . . The Players Championship. . . . . . . . . . . . . RBC Canadian Open . . . . . . . . . . . . . . . . . Ryder’s Cup Golf. . . . . . . . . . . . . . . . . . . . . Senior British Open. . . . . . . . . . . . . . . . . . 85 86 87 88 89 Senior PGA Championship. . . . . . . . . . . . . Senior Skins Game. . . . . . . . . . . . . . . . . . . Shell Houston Open. . . . . . . . . . . . . . . . . . Stanford St. Jude Championship . . . . . . . . Tampa Bay Championship . . . . . . . . . . . . . 90 Target World Challenge . . . . . . . . . . . . . . . 91 The Tour Championship. . . . . . . . . . . . . . . 92 Travelers Championship. . . . . . . . . . . . . . . 93 U.S. Amateur Golf. . . . . . . . . . . . . . . . . . . . 94 U.S. Open. . . . . . . . . . . . . . . . . . . . . . . . . . 95 96 97 98 99 U.S. Senior Open Championship . . . . . . . . U.S. Women’s Open. . . . . . . . . . . . . . . . . . USGA Year-In-Review. . . . . . . . . . . . . . . . . Verizon Heritage. . . . . . . . . . . . . . . . . . . . . Wachovia Championship . . . . . . . . . . . . . . 100 101 102 103 104 Wendy’s 3 Tour Challenge . . . . . . . . . . . . . Women’s British Open . . . . . . . . . . . . . . . . World Golf Championships—Accenture Match Play Championship . . . . . . . . . . . World Golf Championships—Bridgestone Invitational. . . . . . . . . . . . . . . . . . . . . . . . World Golf Championships—CA . . . . . . . . 35 36 37 38 39 GOLF ADT Golf Skills Challenge . . . . . . . . . . . . . Amer. Century Celebrity Golf Champs. . . . Arnold Palmer Invitational. . . . . . . . . . . . . . AT&T Classic . . . . . . . . . . . . . . . . . . . . . . . AT&T National. . . . . . . . . . . . . . . . . . . . . . . 40 41 42 43 44 AT&T Pebble Beach National Pro-Am . . . . Barclays Classic. . . . . . . . . . . . . . . . . . . . . BMW Championship. . . . . . . . . . . . . . . . . . British Open . . . . . . . . . . . . . . . . . . . . . . . . Buick Invitational. . . . . . . . . . . . . . . . . . . . . 45 46 47 48 49 Buick Open. . . . . . . . . . . . . . . . . . . . . . . . . CHAMPIONS Skins Game. . . . . . . . . . . . . Constellation Energy Senior Players Championship. . . . . . . . . . . . . . . . . . . . . Crowne Plaza Invitational at Colonial. . . . . Deutsche Bank U.S. Championship. . . . . . 105 106 107 World Golf Championships—Mission Hills World Cup. . . . . . . . . . . . . . . . . . . . . . . . Wyndham Championship. . . . . . . . . . . . . . Zurich Classic of New Orleans. . . . . . . . . . 50 51 52 53 54 EDS Byron Nelson Championship. . . . . . . Fantastic Finishes at the Masters. . . . . . . . Father/Son Golf. . . . . . . . . . . . . . . . . . . . . FBR Open. . . . . . . . . . . . . . . . . . . . . . . . . . Fry’s.com Open . . . . . . . . . . . . . . . . . . . . . 108 109 110 111 HORSE RACING Belmont Stakes. . . . . . . . . . . . . . . . . . . . . . Kentucky Derby. . . . . . . . . . . . . . . . . . . . . . Preakness Stakes. . . . . . . . . . . . . . . . . . . . Virginia Derby. . . . . . . . . . . . . . . . . . . . . . . 55 56 57 58 59 Honda Classic. . . . . . . . . . . . . . . . . . . . . . . JELD-WEN Tradition. . . . . . . . . . . . . . . . . . Jim Nantz Masters Show . . . . . . . . . . . . . . Jim Nantz Remembers Augusta. . . . . . . . . John Deere Classic. . . . . . . . . . . . . . . . . . . 60 61 62 63 64 Liberty Mutual Legends of Golf (Champions Tour). . . . . . . . . . . . . . . . . . Lincoln Financial Battle at the Bridges. . . . LPGA ADT Championship . . . . . . . . . . . . . LPGA Ginn Clubs Tribute. . . . . . . . . . . . . . LPGA Ginn Open. . . . . . . . . . . . . . . . . . . . SKATING ABC Campbell’s Int’l Figure Skating Classic. . . . . . . . . . . . . . . . . . . . . . . . . . . ABC Chevy Skating Spectacular . . . . . . . . ABC Marshall’s World Figure Skating Challenge . . . . . . . . . . . . . . . . . . . . . . . . ABC Smart One’s Skate America. . . . . . . . ABC State Farm U.S. Figure Skating Championships. . . . . . . . . . . . . . . . . . . . 112 113 114 115 116 ABC World Speed Skating Champ.. . . . . . Ice Wars: USA vs. The World . . . . . . . . . . . Marshall’s US Figure Skating Challenge . . NBC Skating Specials. . . . . . . . . . . . . . . . . US Figure Skating Championships. . . . . . . 6 5 1 4 117 118 119 120 121 6 5 1 4 TELEVISION viewing Page 68 ANNUAL SPORTS 1. Did you watch any program when it was EVENTS/SPECIALS shown on television in the past 12 months? (Continued) 2. If you watched any program in the past 12 months, where did you watch it? (Check as many as apply.) 68P Watched Past 12 months Where Watched Your Someone Some ANNUAL SPORTS Own Else’s where EVENTS SPECIALS (Continued) Yes Home Home Else 122 123 124 125 126 TENNIS French Open. . . . . . . . . . . . . . . . . . . . . . . . Pilot Pen International. . . . . . . . . . . . . . . . . RCA Championships . . . . . . . . . . . . . . . . . Sony Ericsson-Men’s Final. . . . . . . . . . . . . Sony Ericsson-Women’s Final . . . . . . . . . . 127 128 129 130 131 132 133 134 135 136 137 138 139 140 U.S. Open Tennis on CBS. . . . . . . . . . . . . . U.S. Open Tennis-Men’s Championship. . . U.S. Open Tennis-Women’s Championship. . . . . . . . . . . . . . . . . . . . . Western & Southern Financial Group Masters . . . . . . . . . . . . . . . . . . . . Wimbledon. . . . . . . . . . . . . . . . . . . . . . . . . TRACK & FIELD Millrose Games. . . . . . . . . . . . . . . . . . . . . . NCAA Outdoor Track & Field Championships. . . . . . . . . . . . . . . . . . . . Penn Relays. . . . . . . . . . . . . . . . . . . . . . . . Prefontaine Classic. . . . . . . . . . . . . . . . . . . OTHER SPORTS ABC Major League Soccer All-Star Game Amp’d Mobile AMA Supercross Series. . . . CBS Rodeo Series. . . . . . . . . . . . . . . . . . . CBS Sportsline Fantasy Football . . . . . . . . Deer Valley Celebrity Ski Fest. . . . . . . . . . 141 142 143 144 145 Dew Action Sports Tour . . . . . . . . . . . . . . . FOX World Bowl. . . . . . . . . . . . . . . . . . . . . Gravity Games. . . . . . . . . . . . . . . . . . . . . . Intercontinental Poker Championship. . . . . International Auto Show. . . . . . . . . . . . . . . 146 147 148 149 150 Ironman Triathlon . . . . . . . . . . . . . . . . . . . . Jeep King of the Mountain Biking Championships. . . . . . . . . . . . . . . Jeep King of the Mountain-Downhill Skiing Jeep King of the Mountain Snowboarding Jeep World Adventure . . . . . . . . . . . . . . . . 151 152 153 154 155 LG Action Sports Championship . . . . . . . . NBC AVP . . . . . . . . . . . . . . . . . . . . . . . . . . NBC Dog Show. . . . . . . . . . . . . . . . . . . . . . NCAA Spring Highlight Show.. . . . . . . . . . . NCAA Winter Highlight Show.. . . . . . . . . . . 156 157 158 159 160 NCAA Women’s Gymnastics Champ.. . . . . 989 Sony Playstation NFL Quarterback Challenge . . . . . . . . . . . . . . . . . . . . . . . . Nissan Xterra World Championship. . . . . . NYC Marathon . . . . . . . . . . . . . . . . . . . . . . Olympic Trials. . . . . . . . . . . . . . . . . . . . . . . 161 162 163 164 165 Poker Series. . . . . . . . . . . . . . . . . . . . . . . . Pro Bull Riding . . . . . . . . . . . . . . . . . . . . . . Purina Incredible Dog Challenge . . . . . . . . Skiing Specials. . . . . . . . . . . . . . . . . . . . . . Snowboarding. . . . . . . . . . . . . . . . . . . . . . . 166 167 168 169 170 171 Tour de France. . . . . . . . . . . . . . . . . . . . . . Ultimate Blackjack Tour. . . . . . . . . . . . . . . . US Gymnastics Championships. . . . . . . . . Winter X Games. . . . . . . . . . . . . . . . . . . . . World Series of Video Games. . . . . . . . . . . X Games. . . . . . . . . . . . . . . . . . . . . . . . . . . ENTERTAINMENT/NEWS SPECIALS 01 ABC Academy Awards. . . . . . . . . . . . . . . . . 02 ABC American Music Awards. . . . . . . . . . . . 03 ABC Annual Country Music Association Awards (CMA). . . . . . . . . . . . . . . . . . . . . . . 04 ABC Barbara Walters Specials. . . . . . . . . . . 05 ABC Countdown to the Oscars. . . . . . . . . . . 06 ABC 20/20 Specials . . . . . . . . . . . . . . . . . . . 07 Academy of Country Music Awards . . . . . . . 08 AFI Salute: 100 Years. . . . . . . . . . . . . . . . . . 09 The Amazing Race. . . . . . . . . . . . . . . . . . . . 10 An American Celebration at Ford’s Theater 6 68R 5 1 4 1. Did you watch any program when it was shown on television in the past 12 months? 2. If you watched any program in the past 12 months, where did you watch it? (Check as many as apply.) Watched Past 68R 12 months Where Watched Your Someone Some Own Else’s where Yes Home Home Else 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 ENTERTAINMENT/NEWS SPECIALS (Continued) American Masters. . . . . . . . . . . . . . . . . . . . . America’s Ballroom Challenge . . . . . . . . . . . Bill Moyers Specials . . . . . . . . . . . . . . . . . . . Billboard Music Awards. . . . . . . . . . . . . . . . . Carrier. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . CBS Kennedy Center Honors. . . . . . . . . . . . CBS Thanksgiving Day Parade. . . . . . . . . . . Charlie Brown Specials. . . . . . . . . . . . . . . . . Christmas in Rockefeller Center. . . . . . . . . . Comanche Moon. . . . . . . . . . . . . . . . . . . . . . Country Music Awards Festival. . . . . . . . . . . David Blaine Magic Specials. . . . . . . . . . . . . Daytime Emmy Awards. . . . . . . . . . . . . . . . . Dick Clark’s New Years Rockin’ Eve . . . . . . . Dr. Phil’s Prime Specials. . . . . . . . . . . . . . . . ESPY Awards. . . . . . . . . . . . . . . . . . . . . . . . Fashion Rocks . . . . . . . . . . . . . . . . . . . . . . . FOX New Year’s Special. . . . . . . . . . . . . . . . Frosty the Snowman Specials. . . . . . . . . . . . Game Show Marathon . . . . . . . . . . . . . . . . . Golden Globe Awards. . . . . . . . . . . . . . . . . . Grammy Awards. . . . . . . . . . . . . . . . . . . . . . Great Performances. . . . . . . . . . . . . . . . . . . History Detectives. . . . . . . . . . . . . . . . . . . . . Holidaze: The Christmas That Almost Didn’t Happen. . . . . . . . . . . . . . . . . . . . . . A Home for the Holidays. . . . . . . . . . . . . . . . How the Grinch Stole Christmas. . . . . . . . . . In God’s Name . . . . . . . . . . . . . . . . . . . . . . . Independent Lens. . . . . . . . . . . . . . . . . . . . . Jamie Foxx Music Specials. . . . . . . . . . . . . . Legends of Jazz. . . . . . . . . . . . . . . . . . . . . . Live From Lincoln Center . . . . . . . . . . . . . . . Macy’s Thanksgiving Day Parade. . . . . . . . . Miss Teen USA Pageant. . . . . . . . . . . . . . . . Miss Universe Pageant. . . . . . . . . . . . . . . . . Miss USA Pageant . . . . . . . . . . . . . . . . . . . . My Night at the Grammys. . . . . . . . . . . . . . . NAACP Image Awards . . . . . . . . . . . . . . . . . On Stage at the Kennedy Center: The Mark Twain Prize. . . . . . . . . . . . . . . . . . Oprah’s Oscar Special . . . . . . . . . . . . . . . . . People’s Choice Awards. . . . . . . . . . . . . . . . Peter Pan . . . . . . . . . . . . . . . . . . . . . . . . . . . Polar Express. . . . . . . . . . . . . . . . . . . . . . . . P.O.V.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Power of Ten. . . . . . . . . . . . . . . . . . . . . . . . . The Price is Right Primetime Specials. . . . . Primetime Emmy Awards. . . . . . . . . . . . . . . Primetime News Specials. . . . . . . . . . . . . . . Rudolph the Red-Nosed Reindeer. . . . . . . . Santa Claus Is Coming to Town . . . . . . . . . . Saturday Night Live Specials . . . . . . . . . . . . Scripps Spelling Bee. . . . . . . . . . . . . . . . . . . Soul Train Music Awards. . . . . . . . . . . . . . . . The Sound of Music . . . . . . . . . . . . . . . . . . . The Story of Santa Claus. . . . . . . . . . . . . . . Super Bowl’s Greatest Commercials . . . . . . Tavis Smiley . . . . . . . . . . . . . . . . . . . . . . . . . Teen Choice Awards. . . . . . . . . . . . . . . . . . . The Ten Commandments (1956) . . . . . . . . . The Ten Commandments (2006) . . . . . . . . . Tony Awards. . . . . . . . . . . . . . . . . . . . . . . . . Tournament of Roses Parade. . . . . . . . . . . . Vibe Awards . . . . . . . . . . . . . . . . . . . . . . . . . Victoria’s Secret Fashion Show. . . . . . . . . . . Walt Disney Specials . . . . . . . . . . . . . . . . . . The War, A Film by Ken Burns . . . . . . . . . . . World of National Geographic. . . . . . . . . . . . 6 5 1 4 TELEVISION VIEWING — Spanish Language Page 69 Listed below are television programs that are shown Monday through Friday. Please check in the appropriate columns below. SPANISH QUESTION 1 QUESTION 2 QUESTION 3 QUESTION 4 TELEVISION VIEWING How many times a week Did you watch the If you watched the If you watched the do you usually watch the program yesterday program yesterday, program yesterday, following programs? (if today is Sunday how much attention where did you watch it? 66A or Monday, did you were you paying? watch the program on Friday)? Your Someone Some NEWS None 1 2 3 4 5 Yes Full Most Some 01 02 Noticiero Telemundo . . . . . . . . . . . . . . Noticiero Univision . . . . . . . . . . . . . . . . EARLY MORNING PROGRAMS 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 X 1 Cada Día . . . . . . . . . . . . . . . . . . . . . . . Despierta América . . . . . . . . . . . . . . . . DAYTIME Alessandra . . . . . . . . . . . . . . . . . . . . . . Caso Cerrado . . . . . . . . . . . . . . . . . . . . Casos de Familia . . . . . . . . . . . . . . . . . Escándalo T.V. . . . . . . . . . . . . . . . . . . . Laura en Acción . . . . . . . . . . . . . . . . . . Mujer . . . Casos de la Vida Real . . . . . La Mujer en el Espejo . . . . . . . . . . . . . Veredicto Final . . . . . . . . . . . . . . . . . . . MONDAY THROUGH FRIDAY PROGRAMS Al Rojo Vivo con María Celeste . . . . . Así es la Vida . . . . . . . . . . . . . . . . . . . Cine de las Estrellas . . . . . . . . . . . . . 12 Corazones . . . . . . . . . . . . . . . . . . . El Gordo y la Flaca . . . . . . . . . . . . . . Primer Impacto . . . . . . . . . . . . . . . . . . ¿Qué dice la Gente? . . . . . . . . . . . . . ¿Quién tiene la Razón? . . . . . . . . . . . LATE NIGHT SHOWS Al Rojo Vivo con María Celeste . . . . Cásate y Verás . . . . . . . . . . . . . . . . . . Cinescape . . . . . . . . . . . . . . . . . . . . . 12 Corazones . . . . . . . . . . . . . . . . . . . La Hora de la Risa . . . . . . . . . . . . . . Más Vale Tarde . . . . . . . . . . . . . . . . . . Noche de Película . . . . . . . . . . . . . . . Noticiero Univision - Última Hora . . . Super Cine . . . . . . . . . . . . . . . . . . . . . Tras la Verdad . . . . . . . . . . . . . . . . . . 2 3 Else’s Home At Work where Else 4 5 Own Home 6 8 9 0 5 1 2 4 X 1 2 3 4 5 6 8 9 0 5 1 2 4 Listed below are television programs that are shown once a week. Please check in the appropriate columns below. 1. How many times a 2. Did you watch 3. If you watched the 4. If you watched the program 66C month do you usually the program program in the past in the past 7 days, where watch the following in the past 7 7 days, how much did you watch it? programs? days? attention were you paying? Your Someone Some ONCE A WEEK PROGRAMS None 1 2 3 4 Yes Full Most Some 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 Al Punto . . . . . . . . . . . . . . . . . . . . . . Amas de Casa Desesperadas . . . . . Aquí y Ahora . . . . . . . . . . . . . . . . . . . . . . . Azul . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Bailando por un Sueño: Campeonato Internacional de Baile Besos Robados . . . . . . . . . . . . . . . . . . Bill el Científico . . . . . . . . . . . . . . . . . . Casos de Familia: Edición Especial . . . Casos de la Vida Real: Edición Especial . . . . . . . . . . . . . . . . . . . . . Cine de Impacto . . . . . . . . . . . . . . . . . Cine de la Tarde . . . . . . . . . . . . . . . . . Cine en Casa . . . . . . . . . . . . . . . . . . . Cine Millonario . . . . . . . . . . . . . . . . . . Cine Nuestro . . . . . . . . . . . . . . . . . . . Cineplex . . . . . . . . . . . . . . . . . . . . . . . Clase 406 . . . . . . . . . . . . . . . . . . . . . . Cristina . . . . . . . . . . . . . . . . . . . . . . . . De Película . . . . . . . . . . . . . . . . . . . . . Descontrol . . . . . . . . . . . . . . . . . . . . . Don Francisco Presenta . . . . . . . . . . . ¿Dónde en el Mundo está Carmen San Diego? . . . . . . . . . . . . . . . . . . . . La Familia P. Luche . . . . . . . . . . . . . . Festival del Humor . . . . . . . . . . . . . . . Gran Cine . . . . . . . . . . . . . . . . . . . . . . El Gran Navegante . . . . . . . . . . . . . . . La Hora Pico . . . . . . . . . . . . . . . . . . . Lo Dejo en tus Manos . . . . . . . . . . . . Los Reyes de la Risa . . . . . . . . . . . . . Los Videos más Asombrosos del Mundo Mónica . . . . . . . . . . . . . . . . . . . . . . . . Nitido . . . . . . . . . . . . . . . . . . . . . . . . . Noticiero Univision - Fin de semana . . . Nuestra Belleza Latina . . . . . . . . . . . . Objetivo Fama . . . . . . . . . . . . . . . . . . La Parodia . . . . . . . . . . . . . . . . . . . . . Pepsi Música (Sat/Sun) . . . . . . . . . . . Pinky Dinky Doo . . . . . . . . . . . . . . . . . . Plaza Sésamo . . . . . . . . . . . . . . . . . . Primer Impacto - Fin de semana . . . . ¡Qué Locura! . . . . . . . . . . . . . . . . . . . RBD—La Familia . . . . . . . . . . . . . . . . . Reino Animal . . . . . . . . . . . . . . . . . . . Retro P. Luche . . . . . . . . . . . . . . . . . . Sábado Gigante . . . . . . . . . . . . . . . . . Super Sensacional . . . . . . . . . . . . . . Toonturama (Sat/Sun) . . . . . . . . . . . . Tu Desayuno Alegre . . . . . . . . . . . . . Tu Pulso . . . . . . . . . . . . . . . . . . . . . . Ultrachamos . . . . . . . . . . . . . . . . . . . . Una Familia de Diez . . . . . . . . . . . . . . Ver para Creer . . . . . . . . . . . . . . . . . . Own Home Else’sHotel/ Home Motel where Else X 1 2 3 4 6 8 9 0 5 1 2 4 TELEVISION VIEWING — SPANISH LANGUAGE SPORTS 66E 1. Did you watch any program when it was shown on television in the past 12 months? 2. How many times a month do you usually watch the following programs? Page 70 3. If you watched the program 4. If you watched the program in the past 12 months, how in the past 12 months, much attention were you where did you watch it? paying? Your Own SPORTS PROGRAMS Yes None One Two Three Four Full Most Some Home 01 02 03 04 05 06 07 Contacto Deportivo. . . . . . . . . . . . . . . . . Fútbol Liga Mexicana. . . . . . . . . . . . . . . República Deportiva. . . . . . . . . . . . . . . . Ritmo Deportivo . . . . . . . . . . . . . . . . . . . Sólo Boxeo Tecate . . . . . . . . . . . . . . . . . Titulares y Más. . . . . . . . . . . . . . . . . . . . Titulares Telemundo. . . . . . . . . . . . . . . . 6 X 1 2 3 4 8 9 0 Somewhere Else 5 4 1. Did you watch any 2. If you watched the program in 3. If you watched the program in the past 12 months, program when it was the past 12 months, how much where did you watch it? (check as many as apply.) 66F shown on television in attention were you paying? Your Someone Some the past 12 months? Own Else’s Hotel/ Bar where SEASONAL SPORTS Yes Full Most Some Home Motel Restaurant Else Home 01 Boxeo Telemundo. . . . . . . . . . . . . . . . . . . . 02 Fútbol Telemundo. . . . . . . . . . . . . . . . . . . . 03 Los Triunfadores. . . . . . . . . . . . . . . . . . . . . 04 Major League Soccer. . . . . . . . . . . . . . . . . 05 Rumbo al Mundial. . . . . . . . . . . . . . . . . . . . 06 Sábado de Fútbol. . . . . . . . . . . . . . . . . . . . 07 SUM International Friendlies . . . . . . . . . . . 08 USA MEX. . . . . . . . . . . . . . . . . . . . . . . . . . 09 WWE RAW. . . . . . . . . . . . . . . . . . . . . . . . . 6 8 9 0 5 1 2 3 4 1. Did you watch any program when it was shown SOAP OPERAS/ on television in the past 12 months? NOVELAS 2. If you watched any program in the past 12 months, where did you watch it? (Check as many as apply.) 1. Did you watch any program when it was shown ANNUAL EVENTS/ on television in the past 12 months? SPECIALS 2. If you watched any program in the past 12 months, where did you watch it? (Check as many as apply.) 66H Watched Past 12 months Where Watched Your Someone Some Own Else’s where DAYTIME Yes Home Home Else 66L Watched Past 12 months Where Watched Your Someone Some Own Else’s where ANNUAL EVENTS/SPECIALS Yes Home Home Else 01 TeleFutura: (Amigas y Rivales, El Manantial, Hasta que la Plata nos Separe, La Invasora, La Viuda, Mujer de Madera, Peregrina, Pura Sangre). . . . . . . . . . . . . . . . 02 Telemundo: (La Venganza, Gitanas) . . . . . . . . . . . . . . . . 03 Univision: (Bajo las Riendas del Amor, Código Postal, Nunca te Diré Adiós). . . . . . . . . . . . . . . . . . . PRIME TIME 04 Telemundo: (El Engaño, Victoria, Pecados Ajenos, 12 Corazones) . . . . . . . . . . . . . . . . . . . . . . . 05 Univision: (Amar sin Límites, Destilando Amor, Pasión, Yo Amo a Juan Querendón). . . . . . . 6 5 1 4 01 La Alfombra Roja de Billboard . . . . . . . . . . . 02 Cine Especial. . . . . . . . . . . . . . . . . . . . . . . . 03 En Concierto. . . . . . . . . . . . . . . . . . . . . . . . . 04 Concierto de las Estrellas. . . . . . . . . . . . . . . 05 Conteo al Billboard. . . . . . . . . . . . . . . . . . . . 06 El Desfile de las Rosas. . . . . . . . . . . . . . . . . 07 Disney Holiday Specials. . . . . . . . . . . . . . . . 08 Entérate . . . . . . . . . . . . . . . . . . . . . . . . . . . . 09 Escándalo de Año Nuevo. . . . . . . . . . . . . . . 10 Famosos. . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Feliz Año Nuevo. . . . . . . . . . . . . . . . . . . . . . 12 Festival Mariachi de Disney . . . . . . . . . . . . . 13 Festival de Viña del Mar. . . . . . . . . . . . . . . . 14 Fiesta de Año Nuevo. . . . . . . . . . . . . . . . . . . 15 El Gran Estreno . . . . . . . . . . . . . . . . . . . . . . 16 El Grito de México. . . . . . . . . . . . . . . . . . . . . 17 Guadalupe . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Historias para Contar. . . . . . . . . . . . . . . . . . 19 Los Impuestos y Ud.. . . . . . . . . . . . . . . . . . . 20 Latin Billboard Music Awards . . . . . . . . . . . . 21 Latin Grammy. . . . . . . . . . . . . . . . . . . . . . . . 22 Latin Grammy Celebra. . . . . . . . . . . . . . . . . 23 Miss Universe. . . . . . . . . . . . . . . . . . . . . . . . 24 Miss Venezuela. . . . . . . . . . . . . . . . . . . . . . . 25 Noticias Univision Presenta . . . . . . . . . . . . . 26 Nuestra Belleza de México. . . . . . . . . . . . . . 27 Nuestra Navidad. . . . . . . . . . . . . . . . . . . . . . 28 People en Español Special. . . . . . . . . . . . . . 29 Premio Lo Nuestro . . . . . . . . . . . . . . . . . . . . 30 Premios “Furia Musical” . . . . . . . . . . . . . . . . 31 Premios Juventud. . . . . . . . . . . . . . . . . . . . . 32 Premios Oye! . . . . . . . . . . . . . . . . . . . . . . . . 33 Premios “TV y Novelas” . . . . . . . . . . . . . . . . 34 Reggaeton.. . . . . . . . . . . . . . . . . . . . . . . . . . 35 El Reventón Billboard VIP. . . . . . . . . . . . . . . 36 El Reventón del 4 de Julio . . . . . . . . . . . . . . 37 Virgen de Guadalupe. . . . . . . . . . . . . . . . . . 5 1 4 6 CABLE AND SATELLITE TELEVISION NETWORKS Page 71 CABLE AND SATELLITE TELEVISION NETWORKS 66X ABC Family 01 ABC Family Original Movie . . . . . . . . 02 Greek . . . . . . . . . . . . . . . . . . . . . . . . . 03 Kyle . . . . . . . . . . . . . . . . . . . . . . . . . . 04 Lincoln Heights . . . . . . . . . . . . . . . . . 05 Wildfire . . . . . . . . . . . . . . . . . . . . . . . . Adult Swim 06 Aqua Teen Hunger Force . . . . . . . . . . 07 Boondocks . . . . . . . . . . . . . . . . . . . . . 08 Family Guy . . . . . . . . . . . . . . . . . . . . . 09 Robot Chicken . . . . . . . . . . . . . . . . . . 10 Venture Brothers . . . . . . . . . . . . . . . . If you watched the program in the Past 7 days, how much attention were Watched Watched you paying? last last 4 weeks 7 days Full Most Some CABLE AND SATELLITE TELEVISION NETWORKS 66X If you watched the program in the Past 7 days, how much attention were Watched Watched you paying? last last 4 weeks 7 days Full Most Some CNN Headline News 34 Glenn Beck . . . . . . . . . . . . . . . . . . . . 35 Morning Express w/Robin Meade . . . 36 Nancy Grace . . . . . . . . . . . . . . . . . . . 37 Prime News with Erica Hill . . . . . . . . . 38 Showbiz Tonight . . . . . . . . . . . . . . . . . Comedy Central 39 The Colbert Report . . . . . . . . . . . . . . 40 The Daily Show with Jon Stewart . . . 41 Mind of Mencia . . . . . . . . . . . . . . . . . 42 Scrubs . . . . . . . . . . . . . . . . . . . . . . . . 43 South Park . . . . . . . . . . . . . . . . . . . . . 44 Deadliest Catch . . . . . . . . . . . . . . . . . 45 Dirty Jobs . . . . . . . . . . . . . . . . . . . . . . 46 Man vs. Wild . . . . . . . . . . . . . . . . . . . . 47 MythBusters . . . . . . . . . . . . . . . . . . . . 48 Ways to Save The Planet . . . . . . . . . . E! (Entertainment Television) 49 The Daily 10 . . . . . . . . . . . . . . . . . . . . 50 E! News . . . . . . . . . . . . . . . . . . . . . . . 51 The E! True Hollywood Story . . . . . . . 52 Girls Next Door . . . . . . . . . . . . . . . . . 53 The Soup . . . . . . . . . . . . . . . . . . . . . . ESPN 54 Around The Horn . . . . . . . . . . . . . . . . 55 NFL Live . . . . . . . . . . . . . . . . . . . . . . 56 PTI (Pardon The Interruption) . . . . . . 57 Rome Is Burning . . . . . . . . . . . . . . . . 58 SportsCenter . . . . . . . . . . . . . . . . . . . ESPN2 59 Arena Football League . . . . . . . . . . . 60 ESPN First Take . . . . . . . . . . . . . . . . . 61 ESPN2 Garage . . . . . . . . . . . . . . . . . 62 Mike & Mike In The Morning . . . . . . . 63 NASCAR Now . . . . . . . . . . . . . . . . . . Food Network 64 Ace of Cakes . . . . . . . . . . . . . . . . . . . 65 Iron Chef America . . . . . . . . . . . . . . . 66 Paula’s Party . . . . . . . . . . . . . . . . . . . 67 30 minute Meals w/Rachael Ray . . . . 68 Throwdown w/Bobby Flay . . . . . . . . . 1 6 8 9 0 A&E Television Network 11 Crime 360 . . . . . . . . . . . . . . . . . . . . . 12 CSI: Miami . . . . . . . . . . . . . . . . . . . . . 13 Flip This House . . . . . . . . . . . . . . . . . 14 Gene Simmons Family Jewels . . . . . . 15 The Sopranos . . . . . . . . . . . . . . . . . . . Discovery Channel AMC (American Movie Classics) 16 Breaking Bad . . . . . . . . . . . . . . . . . . . 17 Mad Men . . . . . . . . . . . . . . . . . . . . . . 18 Shootout . . . . . . . . . . . . . . . . . . . . . . Animal Planet 19 Clinically Wild . . . . . . . . . . . . . . . . . . . 20 Heroes (Animal Cops/Animal Precinct) . 21 Lemur Kingdom . . . . . . . . . . . . . . . . . 22 Meerkat Manor . . . . . . . . . . . . . . . . . . 23 Mutual of Omaha: Wild Kingdom . . . . CNBC 24 Big Idea . . . . . . . . . . . . . . . . . . . . . . . 25 Closing Bell . . . . . . . . . . . . . . . . . . . . 26 Mad Money . . . . . . . . . . . . . . . . . . . . 27 Power Lunch . . . . . . . . . . . . . . . . . . . 28 Squawk Box . . . . . . . . . . . . . . . . . . . . CNN (Cable News Network) 29 American Morning . . . . . . . . . . . . . . . 30 Anderson Cooper 360° . . . . . . . . . . . 31 Larry King Live . . . . . . . . . . . . . . . . . . 32 Lou Dobbs Tonight . . . . . . . . . . . . . . . 33 Situation Room . . . . . . . . . . . . . . . . . 6 8 9 0 1 CABLE AND SATELLITE TELEVISION NETWORKS CABLE AND SATELLITE TELEVISION NETWORKS 66X If you watched the program in the Past 7 days, how much attention were Watched Watched you paying? last last 4 weeks 7 days Full Most Some Page 72 CABLE AND SATELLITE TELEVISION NETWORKS 66X Fox News Channel 69 Fox and Friends . . . . . . . . . . . . . . . . . 70 Fox Report with Shepard Smith . . . . . 71 Hannity & Colmes . . . . . . . . . . . . . . . 72 On The Record with Greta Van Susteren . 73 The O’Reilly Factor . . . . . . . . . . . . . . Spike TV 104 CSI . . . . . . . . . . . . . . . . . . . . . . . . . . 105 Manswers . . . . . . . . . . . . . . . . . . . . 106 Star Wars Movies . . . . . . . . . . . . . . . 107 TNA Wrestling . . . . . . . . . . . . . . . . . 108 The Ultimate Fighter . . . . . . . . . . . . FX 74 Dirt . . . . . . . . . . . . . . . . . . . . . . . . . . . 75 DVD on TV . . . . . . . . . . . . . . . . . . . . . 76 FX Prime Movie . . . . . . . . . . . . . . . . 77 Riches . . . . . . . . . . . . . . . . . . . . . . . . 78 30 Days . . . . . . . . . . . . . . . . . . . . . . . TBS 109 Bill Engvall Show . . . . . . . . . . . . . . . 110 Family Guy . . . . . . . . . . . . . . . . . . . . 111 House of Payne . . . . . . . . . . . . . . . . 112 My Name is Earl . . . . . . . . . . . . . . . 113 The Office . . . . . . . . . . . . . . . . . . . . If you watched the program in the Past 7 days, how much attention were Watched Watched you paying? last last 4 weeks 7 days Full Most Some Home & Garden Television 79 Buy Me . . . . . . . . . . . . . . . . . . . . . . . . 80 Design on a Dime . . . . . . . . . . . . . . . 81 Designed to Sell . . . . . . . . . . . . . . . . . 82 Divine Design . . . . . . . . . . . . . . . . . . . 83 House Hunters . . . . . . . . . . . . . . . . . . History Channel 84 Axe Men . . . . . . . . . . . . . . . . . . . . . . . 85 Ice Road Truckers . . . . . . . . . . . . . . . 86 Lost Worlds . . . . . . . . . . . . . . . . . . . . 87 Modern Marvels . . . . . . . . . . . . . . . . . 88 Tougher In Alaska . . . . . . . . . . . . . . . Nickelodeon 99 Dora the Explorer . . . . . . . . . . . . . . . 100 Go, Diego, Go! . . . . . . . . . . . . . . . . . 101 iCarly . . . . . . . . . . . . . . . . . . . . . . . . 102 The Naked Brothers Band . . . . . . . . 103 SpongeBob SquarePants . . . . . . . . 1 6 8 9 0 Lifetime 89 Army Wives . . . . . . . . . . . . . . . . . . . . 90 Grey’s Anatomy . . . . . . . . . . . . . . . . . 91 Lifetime Prime Movie (M-F) . . . . . . . . 92 Reba . . . . . . . . . . . . . . . . . . . . . . . . . 93 Still Standing . . . . . . . . . . . . . . . . . . . MTV 94 A Shot at Love with Tila Tequila . . . . . 95 The Hills . . . . . . . . . . . . . . . . . . . . . . . 96 My Super Sweet 16 . . . . . . . . . . . . . . 97 Real World . . . . . . . . . . . . . . . . . . . . . 98 Run’s House . . . . . . . . . . . . . . . . . . . 114 LA Ink . . . . . . . . . . . . . . . . . . . . . . . . 115 Little People, Big World . . . . . . . . . . 116 Miami Ink . . . . . . . . . . . . . . . . . . . . . 117 Trading Spaces . . . . . . . . . . . . . . . . 118 What Not To Wear . . . . . . . . . . . . . . USA Network 129 Burn Notice . . . . . . . . . . . . . . . . . . . 130 In Plain Sight . . . . . . . . . . . . . . . . . . 131 Psych . . . . . . . . . . . . . . . . . . . . . . . . 132 The Starter Wife . . . . . . . . . . . . . . . . 133 WWE Raw Wrestling . . . . . . . . . . . . The Weather Channel 134 Evening Edition . . . . . . . . . . . . . . . . 135 First Outlook . . . . . . . . . . . . . . . . . . 136 It Could Happen Tomorrow . . . . . . . 137 Weekend View . . . . . . . . . . . . . . . . . 138 Your Weather Today . . . . . . . . . . . . . 1 6 8 9 0 TLC (The Learning Channel) TNT 119 The Closer . . . . . . . . . . . . . . . . . . . . 120 Cold Case . . . . . . . . . . . . . . . . . . . . 121 Law & Order . . . . . . . . . . . . . . . . . . . 122 NBA Regular Season . . . . . . . . . . . . 123 Saving Grace . . . . . . . . . . . . . . . . . . truTV (formerly Court TV) 124 Black Gold . . . . . . . . . . . . . . . . . . . . 125 Forensic Files . . . . . . . . . . . . . . . . . 126 Hollywood Heat . . . . . . . . . . . . . . . . 127 Hot Pursuit . . . . . . . . . . . . . . . . . . . . 128 Most Shocking . . . . . . . . . . . . . . . . . Page 73 MOVIE ATTENDANCE/MOVIE VIEWING: AT THEATER, ON VIDEO MOVIE ATTENDANCE MOVIE VIEWING (Continued) 69A-0 Did you attend the movies in the last 6 months? Yes M 1 No M 2 How often did you attend the movies in the last 90 days (3 months)? Once a week or more . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M 3 2-3 times a month . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M 4 Once a month . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M 5 Less than once a month . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M 6 Do you prefer to see a new movie: Within the first two weeks of opening: Opening weekend . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M 7 After opening weekend . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M 8 After the second week . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M 9 Viewed DVD a Played on DVD Player Saw at Movie Theater Rented Purchased Rented Purchased past 6 past 6 past 6 past 6 past 6 months months months months months M M M M M M M M M M M M M M M M 46 M 47 M 48 M 49 M 50 Knocked Up . . . . . . . . . . . . . . . The Last Mimzy . . . . . . . . . . . . License to Wed . . . . . . . . . . . . . Live Free or Die Hard . . . . . . . . Meet the Robinsons. . . . . . . . . M M M M M M M M M M M M M M M M M M M M M 51 M 52 M 53 M 54 M 55 Michael Clayton . . . . . . . . . . . . Mr. Bean’s Holiday . . . . . . . . . . Saw at Mr. Brooks . . . . . . . . . . . . . . . . Movie Mr. Magorium’s Wonder Theater Rented Purchased Rented Purchased Emporium . . . . . . . . . . . . . . . past 6 past 6 past 6 past 6 past 6 months months months months months The Mist . . . . . . . . . . . . . . . . . . M M M M M M M M M M M M M 56 M 57 M 58 M M M M M M M M M 59 M 60 M M M M M M M M M M M M M M M M M M M M M 61 M 62 M 63 M 64 M 65 P.S. I Love You . . . . . . . . . . . . . Pathology . . . . . . . . . . . . . . . . . Perfect Stranger . . . . . . . . . . . . Pirates of the Caribbean: At World’s End . . . . . . . . . . . The Pirates Who Don’t Do Anything: A Veggie Tales Movie . . . . . . . . . . . . . . . . . . M M M M M M M M M M M M M 66 M 67 M 68 M M M M M 69 M M M M M 70 Premonition . . . . . . . . . . . . . . . Rambo . . . . . . . . . . . . . . . . . . . Ratatouille . . . . . . . . . . . . . . . . Rush Hour 3 . . . . . . . . . . . . . . . Saw IV . . . . . . . . . . . . . . . . . . . M M M M M M M M M M M M M M M M M M M M M 71 M 72 M 73 M 74 M 75 Semi-Pro . . . . . . . . . . . . . . . . . Shooter . . . . . . . . . . . . . . . . . . . Shrek the Third . . . . . . . . . . . . . The Simpsons Movie . . . . . . . . Spider-Man 3 . . . . . . . . . . . . . . M M M M M M M M M M M M M M M M M M M M M 76 M 77 M 78 M 79 M 80 The Spiderwick Chronicles . . . . Step Up 2: The Streets . . . . . . . Strange Wilderness . . . . . . . . . The Strangers . . . . . . . . . . . . . . Surf’s Up . . . . . . . . . . . . . . . . . . M M M M M M M M M M M M M M M M M M M M M 81 M 82 M 83 M 84 M 85 Sweeney Todd . . . . . . . . . . . . . 30 Days of Night . . . . . . . . . . . . This Christmas . . . . . . . . . . . . . 300 . . . . . . . . . . . . . . . . . . . . . . TMNT . . . . . . . . . . . . . . . . . . . . M M M M M M M M M M M M M M M M M M M M M 86 M 87 M 88 M 89 M 90 Transformers . . . . . . . . . . . . . . . 28 Weeks Later . . . . . . . . . . . . . 27 Dresses . . . . . . . . . . . . . . . . Untraceable . . . . . . . . . . . . . . . Vantage Point . . . . . . . . . . . . . M M M M M M M M M M M M M M M M M M M M M 91 M 92 M 93 M 94 M 95 The Water Horse: Legend of the Deep . . . . . . . . . . . . . . . . M Welcome Home Roscoe Jenkins M Why Did I Get Married? . . . . . . M Wild Hogs . . . . . . . . . . . . . . . . . M Zodiac . . . . . . . . . . . . . . . . . . . M M M M M M M M M M M M M M M M M 96 M 97 M 98 M 99 M100 1 2 3 Have you seen any of the following movies in the last 6 months at a movie theater or from a video cassette tape or DVD that was either rented or purchased and played on a VCR or DVD player? Please do not include any viewing on Pay Per View, Cable Television Networks or Pay Television. Movie Title Movie Title Viewed Tape Played on a VCR M M M M M I Now Pronounce You Chuck & Larry . . . . . . . . . . . . The Invasion . . . . . . . . . . . . . . . Jumper . . . . . . . . . . . . . . . . . . . Juno . . . . . . . . . . . . . . . . . . . . . The Kingdom . . . . . . . . . . . . . . 69C MOVIE VIEWING Have you seen any of the following movies in the last 6 months at a movie theater or from a video cassette tape or DVD that was either rented or purchased and played on a VCR or DVD player? Please do not include any viewing on Pay Per View, Cable Television Networks or Pay Television. Viewed Tape Played on a VCR Viewed DVD a Played on DVD Player Alien vs. Predator: Requiem . . . M Alvin and the Chipmunks . . . . . M American Gangster . . . . . . . . . M Are We Done Yet? . . . . . . . . . . M Atonement . . . . . . . . . . . . . . . . M August Rush . . . . . . . . . . . . . . . M Be Kind Rewind . . . . . . . . . . . . M Bee Movie . . . . . . . . . . . . . . . . M Beowulf . . . . . . . . . . . . . . . . . . M Blades of Glory . . . . . . . . . . . . M Bratz . . . . . . . . . . . . . . . . . . . . . M Bridge to Terabithia . . . . . . . . . M The Bourne Ultimatum . . . . . . . M The Brave One . . . . . . . . . . . . . M The Bucket List . . . . . . . . . . . . M Charlie Bartlett . . . . . . . . . . . . . M Charlie Wilson’s War . . . . . . . . M Cloverfield . . . . . . . . . . . . . . . . M Dan in Real Life . . . . . . . . . . . . M Death Sentence . . . . . . . . . . . . M Definitely, Maybe . . . . . . . . . . . M Disturbia . . . . . . . . . . . . . . . . . . M Eagle vs. Shark . . . . . . . . . . . . M Enchanted . . . . . . . . . . . . . . . . M Evan Almighty . . . . . . . . . . . . . M The Eye . . . . . . . . . . . . . . . . . . M Fanboys . . . . . . . . . . . . . . . . . . M Fantastic Four: Rise of the Silver Surfer . . . . . . . . . . . . . M First Sunday . . . . . . . . . . . . . . . M Fool’s Gold . . . . . . . . . . . . . . . . M 1408 . . . . . . . . . . . . . . . . . . . . M Fracture . . . . . . . . . . . . . . . . . . M Fred Claus . . . . . . . . . . . . . . . . M The Game Plan . . . . . . . . . . . . M Good Luck Chuck . . . . . . . . . . . M The Golden Compass . . . . . . . M The Great Debaters . . . . . . . . . M Hairspray . . . . . . . . . . . . . . . . . M Halloween . . . . . . . . . . . . . . . . M Hannah Montana/Miley Cyrus: Best of Both Worlds Concert Disney Digital 3D . . . . . . . . . M Harry Potter and the Order of the Phoenix . . . . . . . . . . . . . . M The Hills Have Eyes 2 . . . . . . . M Hitman . . . . . . . . . . . . . . . . . . . M I Am Legend . . . . . . . . . . . . . . . M I Know Who Killed Me . . . . . . . M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M 01 M 02 M 03 M 04 M 05 M 06 M 07 M 08 M 09 M 10 M 11 M 12 M 13 M 14 M 15 M 16 M 17 M 18 M 19 M 20 M 21 M 22 M 23 M 24 M 25 M 26 M 27 M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M M 28 M 29 M 30 M 31 M 32 M 33 M 34 M 35 M 36 M 37 M 38 M 39 M M M M 40 M M M M M M M M M M M M M M M M 41 M 42 M 43 M 44 M 45 1 2 3 4 Continued in next Column 5 National Treasure: The Book of Secrets . . . . . . . . . . . . . . . No Country for Old Men . . . . . . Ocean’s Thirteen . . . . . . . . . . . The Other Boleyn Girl . . . . . . . Over Her Dead Body . . . . . . . . 4 5 CONSUMER ATTITUDES INTENT TO PURCHASE Page 74 69K In the next twelve months, how likely are you or someone in your househOld to: Very Likely Somewhat Likely Home: Buy your first house/residence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Buy a second house/or vacation home . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Sell your house/residence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Take out a 2nd Mortgage or Equity Loan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 01 02 03 04 Remodel your home: Remodel Kitchen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Remodel Bathroom . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Convert room to home office . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Add rooms – Exterior Additions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 05 06 07 08 09 Buy insurance or financial products: Homeowner or personal property . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Life insurance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Invest in stocks, bonds, or mutual funds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 11 12 Travel: Vacation within the U.S.: Hawaii . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Florida . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Theme Park . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 14 15 16 Cruise: (for more than 1 day) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Travel: Vacation abroad: Europe . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Caribbean . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Mexico . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . South America . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 19 20 21 22 Vehicle: Buy a new vehicle . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Buy a used or pre-owned vehicle . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Lease a vehicle . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 24 25 Buy/lease vehicle type: 2-door car . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4-door car . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Van/Mini-van . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Motorcycle . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Sport Utility Vehicle . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Truck . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 27 28 29 30 31 Buy electronics: Home theater system . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Large screen TV (27" - 42") . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Big screen projection TV (43" - 65") . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Flat screen/plasma screen TV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Portable dvd player . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Digital video camera/Digital camera . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Desktop computer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Laptop computer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Satellite Radio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 1 2 3 4 Lifestyle (you personally): Become a parent . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Become a grandparent . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Have a child go away to college . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Have a child graduate from college . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Have a child get married . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Retire from full-time work . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Collect lump-sum from pension/IRA/401k . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Start or buy a new business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Change jobs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . CONSUMER CONFIDENCE Not Very Likely Not at all Likely 69M-0 Thinking of the last 12 months, do you believe that you and your household are better off or worse off financially than you were one year ago? Better now 1 About the same 2 Worse now 3 Thinking of the next 12 months, do you think you and your household will be better off or worse off financially one year from now? Better 4 About the same 5 Worse 6 Thinking of the last 12 months, do you believe that the economy and business conditions in the country as a whole are better or worse now than one year ago? Better now 7 About the same 8 Worse now 9 Thinking of the next 12 months, do you think that the economy and business conditions in the country as a whole will be better or worse one year from now? Better 0 About the same X Worse Y GENERAL ATTITUDES Page 75 The following items help us to understand how General Attitudes about lifestyles relate to needs for and use of specific products and services. Please indicate how much you disagree or agree with each of the following statements by circling the number that comes closest to describing how you feel. There are no right or wrong answers — just answers that describe you best. (Please circle one number in each row.) DISAGREE 69E AGREE Mostly Somewhat Somewhat Mostly 11. I am often interested in theories. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 2 3 4 12. I like outrageous people and things. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 2 3 4 13. I like a lot of variety in my life. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 2 3 4 14. I love to make things I can use everyday. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 2 3 4 15. I follow the latest trends and fashions. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 2 3 4 16. Just as the Bible says, the world literally was created in six days. . . . . . . . . . 1 2 3 4 17. I like being in charge of a group. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 2 3 4 18. I like to learn about art, culture, and history. . . . . . . . . . . . . . . . . . . . . . . . . . 1 2 3 4 19. I often crave excitement. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 2 3 4 10. I am really interested only in a few things. . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 2 3 4 11. I would rather make something than buy it. . . . . . . . . . . . . . . . . . . . . . . . . . . 1 2 3 4 12. I dress more fashionably than most people. . . . . . . . . . . . . . . . . . . . . . . . . . . 1 2 3 4 13. The federal government should encourage prayer in public schools. . . . . . . 1 2 3 4 14. I have more ability than most people. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 2 3 4 15. I consider myself an intellectual. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 2 3 4 16. I must admit that I like to show off. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 2 3 4 17. I like trying new things. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 2 3 4 18. I am very interested in how mechanical things, such as engines, work. . . . . 1 2 3 4 19. I like to dress in the latest fashions. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 2 3 4 20. There is too much sex on television today. . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 2 3 4 21. I like to lead others. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 2 3 4 22. I would like to spend a year or more in a foreign country. . . . . . . . . . . . . . . . 1 2 3 4 23. I like a lot of excitement in my life. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 2 3 4 24. I must admit that my interests are somewhat narrow and limited. . . . . . . . . . 1 2 3 4 25. I like making things from wood, metal, or other such material. . . . . . . . . . . . 1 2 3 4 26. I want to be considered fashionable. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 2 3 4 27. A woman’s life is fulfilled only if she can provide a happy home for her family. 1 2 3 4 28. I like the challenge of doing something I have never done before. . . . . . . . . . 1 2 3 4 29. I like to learn about things even if they may never be of any use to me. . . . . 1 2 3 4 30. I like to make things with my hands. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 2 3 4 31. I am always looking for a thrill. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 2 3 4 32. I like doing things that are new and different. . . . . . . . . . . . . . . . . . . . . . . . . . 1 2 3 4 33. I like to look through hardware or automotive stores. . . . . . . . . . . . . . . . . . . . 1 2 3 4 34. I would like to understand more about how the universe works. . . . . . . . . . . 1 2 3 4 35. I like my life to be pretty much the same from week to week. . . . . . . . . . . . . 1 2 3 4 PERSONAL VALUES AND ACTIVITIES PERSONAL VALUES Page 76 69N Please rate on a scale of 1 to 7, with ‘1’ meaning not at all important and ‘7’ meaning extremely important. For each personal value, please circle the number that best describes how important, if at all, it is to you as a guiding principle in your life. You should mark values that are of average importance to you towards the middle of the scale. How Important To You? Not at all important 1. Wealth: Having material possessions, a lot of money 2. Status: Achieving a higher social status 3. Ambition: Aspiring to get ahead 4. Honesty: Being sincere, having integrity 5. Being in tune with nature: Fitting into nature 6. Preserving the environment: Helping to preserve nature 7. Creativity: Being creative, imaginative 8. Freedom: Having freedom of action and thought 9. Curiosity: Wanting to explore and learn about new things 10. Public image: Protecting my reputation, saving face 11. Protecting the family: Having safety for loved ones 12. Social responsibility: Working for the welfare of society 13. Equality: Desiring equal opportunity for all 14. Stable personal relationships: Maintaining a long-term commitment to friends and loved ones 15. Romance: Having romance in my life 16. Enjoying life: Doing things because I like them 17. Having fun: Having a good time 18. Adventure: Seeking adventure and risk 19. Sex: Achieving a fulfilling sexual life 20. Looking good: Seeking the utmost attractive appearance 21. Duty: Fulfilling obligations to family, community and country 22. Respecting ancestors: Showing respect for those who came before us 23. Traditional gender roles: Following traditional roles for men and women 24. Faith: Holding to religious faith and belief 25. Learning: Continuing to learn throughout my life ACTIVITIES 2 2 2 2 2 2 2 2 2 2 2 2 2 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 4 4 4 4 4 4 4 4 4 4 4 5 5 5 5 5 5 5 5 5 5 5 5 5 6 6 6 6 6 6 6 6 6 6 6 6 6 7 7 7 7 7 7 7 7 7 7 7 7 7 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 2 2 3 3 3 3 3 3 3 3 3 3 3 3 4 4 4 4 4 4 4 4 4 4 4 4 5 5 5 5 5 5 5 5 5 5 5 5 6 6 6 6 6 6 6 6 6 6 6 6 7 7 7 7 7 7 7 7 7 7 7 7 69P Number of hours/ week With kids or grandkids at home or outside the home . . . . . . . . . . . . 01 With your spouse or significant other . . . . . . . . . . . . . . . . . . . . . . . . 02 Watching television or movies at home . . . . . . . . . . . . . . . . . . . . . . . 03 At your personal computer, including the Internet . . . . . . . . . . . . . . 04 Reading . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 05 Doing fun and exciting things . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 06 Learning new things or expanding your knowledge . . . . . . . . . . . . . 07 Gardening or yard work . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 08 Housework (cleaning, washing, etc.) . . . . . . . . . . . . . . . . . . . . . . . . 09 Cooking . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Working on your automobile . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Alone . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Commuting to and from work . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 At schools or any organizations other than church . . . . . . . . . . . . . . 14 Socializing/doing things with friends around town . . . . . . . . . . . . . . 15 Working at a paid job outside of home . . . . . . . . . . . . . . . . . . . . . . . 16 Working at a paid job at home . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Exercising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . On average, about how many hours of sleep do you get each night? 18 Number of hours/ night 19 Extremely important 1 1 1 1 1 1 1 1 1 1 1 1 1 About how many hours per week do you typically spend at each of these activities? If none, please mark “0”: Average importance YOUR ATTITUDES Page 77 We are interested in your attitude about a number of issues. There are no right or wrong answers. Please indicate how much you AGREE or DISAGREE with each of the following statements by checking the box that comes closest to how you feel. 62Y DISAGREE AGREE Completely Somewhat Somewhat Completely 1. I like learning new things just for the sake of it . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2. I try to eat dinner with my family almost every night . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3. I find myself drawn to outgoing people. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4. Scientific theories are fascinating to me . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5. I am so busy, I often can’t finish everything I need to in a day. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6. I strive to achieve a high social status. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7. The government should pay more attention to environmental issues. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8. I like to shower my loved ones with gifts. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9. I like to give the impression that my life is under control. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10. Given the choice, I would be my own boss. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 2 3 01 02 03 04 05 06 07 08 09 10 11. Prayer is a part of my daily life . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12. I pride myself on my creativity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13. Marriage should only be legal between a man and a woman. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14. I am interested in finding out how I can help the environment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15. I don’t mind giving up my personal time for work. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16. Risk-taking is exciting to me. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17. I am very interested in the fine arts. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18. I purchase products to help organize my life. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19. Religion should be the pillar of our society. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20. I often find myself in a leadership position. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 12 13 14 15 16 17 18 19 20 21. I like to live a lifestyle that impresses others. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22. Spending time with my family is my top priority. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23. I like building things using metal or wood. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24. I work primarily for the salary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25. Too much exposure to sex corrupts our society. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26. I prefer a set routine in my daily life. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27. Global warming is a serious threat. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28. I enjoy showing off my home to guests. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29. I like to learn about foreign cultures. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30. Keeping a neat, organized home is a top priority for me. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 22 23 24 25 26 27 28 29 30 31. I consider myself to be a thrill-seeker. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32. I feel I am more environmentally conscious than most people. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33. Even if things look messy, I know where everything is. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34. I consider myself sophisticated. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35. I must admit, I work most weekends. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36. Children have a right to be spoiled. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37. I attend religious services regularly. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38. My philosophy is “Life should be as much fun as possible.” . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39. I am typically willing to pay more for high-quality items. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40. I’d rather prepare a meal than eat in a restaurant. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 32 33 34 35 36 37 38 39 40 41. A company’s environmental record is important to me in my purchasing decisions. . . . . . . . . . . . . . . . . . . . . . 42. I consider myself a spiritual person. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43. My friends are the most important thing in my life. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44. I often feel like my life is slipping out of control. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45. I enjoy being the center of attention. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46. My goal is to make it to the top of my profession. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47. I like to make things myself. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48. I seek out variety in my everyday life. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41 42 43 44 45 46 47 48 4 YOUR OPINION Page 78 We are interested in your attitude about a number of issues. There are no right or wrong answers. Please indicate how much you AGREE or DISAGREE with each of the following statements by checking the box that comes closest to how you feel. AUTOMOTIVE 69F DISAGREE 1. I want a vehicle that has both the comforts of a car and the capabilities of a truck. . . . . . . . . . . . . . . . . . . . . . 2. I plan to buy the vehicle that best meets my needs no matter who makes it or in what country it is produced. 3. The vehicle a person owns says a lot about him or her. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4. I consider myself to be an automotive enthusiast. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5. I buy vehicles that reflect my commitment to support the environment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6. I seek out vehicles with bold, innovative designs that stand apart from others on the road. . . . . . . . . . . . . . . . 7. I think of vehicles as basic transportation. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8. I look forward to technology advances in new vehicles. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9. The quality of workmanship/construction of a vehicle is more important than anything else. . . . . . . . . . . . . . . 10. I research and compare as many vehicles as possible before making my final purchase decision. . . . . . . . . . 11. When I find a vehicle that I like, I typically recommend it to people I know. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12. My first consideration in choosing a vehicle is its exterior styling. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13. I look for vehicles that offer spirited performance and powerful acceleration. . . . . . . . . . . . . . . . . . . . . . . . . . . 14. Having a vehicle that is fun to drive is a top consideration in my purchasing decision. . . . . . . . . . . . . . . . . . . . 15. I enjoy personalizing my vehicle to reflect my individual tastes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16. I prefer buying models of vehicles that I or people I know have owned and like. . . . . . . . . . . . . . . . . . . . . . . . . 17. I want the cheapest and easiest to maintain vehicle I can find. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18. I generally purchase the most expensive model with all the luxury appointments and options. . . . . . . . . . . . . 19. People often ask my advice when it comes to automobiles. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20. Having a versatile vehicle to accommodate my busy lifestyle is important to me. . . . . . . . . . . . . . . . . . . . . . . . 21. Rebates and incentives strongly influence my new vehicle purchase decisions. . . . . . . . . . . . . . . . . . . . . . . . . 1 2 3 4 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 69H-0 22. If you had to make a decision today, what new (not used) CAR or TRUCK would you buy or lease? Make FINANCE 69J 1. I regularly read financial news or financial publications. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2. I hate to borrow money; I would much rather save up in advance of a purchase. . . . . . . . . . . . . . . . . . . . . . . . 3. My parents tend/tended to be savers. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4. I would be happy to use the Internet to carry out day to day banking transactions. . . . . . . . . . . . . . . . . . . . . . . 5. I always know broadly how much is in my bank account at any one time. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6. There are one or two financial institutions that I always turn to first. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7. It is better for me to put my money in a low-risk investment, even if the return may not be as great. . . . . . . . . 8. The way I deal with my finances reflects how my parents dealt with theirs. . . . . . . . . . . . . . . . . . . . . . . . . . . . 9. When I find a financial product or service that I like, I typically recommend it to people I know. . . . . . . . . . . . . 10. You are better off having what you want now as you never know what tomorrow brings. . . . . . . . . . . . . . . . . . 11. I like to take risks when investing for the chance of a high return. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12. I only save for a specific purpose. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13. Borrowing money makes me feel uncomfortable. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14. People often ask my advice when it comes to financial matters. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15. I hate having to go to the branch of my bank or savings institution. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16. I find the ups and downs of the financial markets exciting. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17. I’m happy to use the phone to carry out day to day banking transactions. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18. Investing in the stock market is too risky for me. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . AGREE Completely Somewhat Somewhat Completely TECHNOLOGY 69W 1. I enjoy reading about new technology products. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2. I’m willing to pay more for top quality electronics. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3. Computers are too confusing to be of much use to me. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4. I give others advice when they are looking to buy technology or electronics products. . . . . . . . . . . . . . . . . . . . 5. Computers can be a good source of entertainment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6. I’m fascinated by new technology. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7. Technology helps make my life more organized. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8. Before buying electronics, I do as much research as possible. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9. Technology has little impact on my daily life. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10. When I find a technology or electronics product I like, I typically recommend it to people I know. . . . . . . . . . . 11. I am among the first of my friends and colleagues to try new technology products. . . . . . . . . . . . . . . . . . . . . . 12. At first, I was nervous about using computers, but now I’m much more comfortable. . . . . . . . . . . . . . . . . . . . . 13. I like to read reviews before buying technology or electronics. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (Write In) Model DISAGREE (Write In) AGREE Completely Somewhat Somewhat Completely 1 2 3 DISAGREE 4 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 AGREE Completely Somewhat Somewhat Completely 1 2 3 4 01 02 03 04 05 06 07 08 09 10 11 12 13 YOUR OPINION Page 79 We are interested in your attitude about a number of issues. There are no right or wrong answers. Please indicate how much you AGREE or DISAGREE with each of the following statements by checking the box that comes closest to how you feel. FOOD DISAGREE 69R 1. I try to eat healthy these days and pay attention to my nutrition. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2. I rarely eat frozen dinners. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3. During a given week, I cook meals frequently. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4. If a food item is on sale, I buy multiple units to stock up. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5. Often, I eat my meals on the run. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6. I try to eat a healthy breakfast every day. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7. I only buy food items that are name-brand, not generic brands. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8. When I find a food product I like, I typically recommend it to people I know. . . . . . . . . . . . . . . . . . . . . . . . . . . . 9. I don’t allow “junk” food in my home. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10. Frozen dinners are a convenient alternative for a meal. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11. If generic brands are on sale, I will purchase them over my normal name-brand. . . . . . . . . . . . . . . . . . . . . . . . 12. I don’t have very much interest in cooking. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13. I enjoy trying different types of food. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14. I indulge my cravings for sweets. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15. People often ask my advice when it comes to food. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16. I prefer picking up quick meals to cooking meals. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17. I don’t pay much attention to my intake of fat. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18. Dinners in my home are usually planned ahead of time. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19. I prefer cooking with fresh food rather than canned or frozen. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20. I’m a creature of habit, and stick to the food I know I like. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21. I regularly eat organic foods. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . VACATION TRAVEL MEDIA 1 2 3 DISAGREE 69L 4 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 AGREE Completely Somewhat Somewhat Completely 1. On my vacations, I prefer traveling to places I’ve never been. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2. Concerns about security issues have made me less likely to travel. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3. Travel and hotel discounts have a strong influence on where I choose to travel and where I choose to stay. . . 4. I’d rather book a trip over the Internet than meet with a travel agent. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5. Packaged deals are great, because I don’t have to plan out the details too much. . . . . . . . . . . . . . . . . . . . . . . 6. I love doing research on a location before I go on vacation. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7. When I learn about a great vacation, I typically recommend it to people I know. . . . . . . . . . . . . . . . . . . . . . . . . 8. I’d rather travel myself or with just a small group of people. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9. I frequently choose active vacations with lots to do. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10. I’m happy to do very little, if any, sightseeing on my vacations. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11. When I find a vacation spot I like, I go back whenever I can. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12. I am willing to pay more for a flight in order to travel on my favorite airline. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13. The best vacation is restful without too much physical exercise. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14. Group tours are fun and a good way to meet people. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15. People often ask my advice when it comes to vacation travel. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16. I’d rather travel in the U.S. than to a foreign location. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17. The Internet is not a secure way to make travel plans. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18. Traveling to foreign places is a great way for me to learn about other cultures. . . . . . . . . . . . . . . . . . . . . . . . . . 19. I’d rather take a few weekend vacations than one long vacation. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20. I prefer guided tours to traveling independently. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . AGREE Completely Somewhat Somewhat Completely 1 2 3 4 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 For each of the following statements, please check off which media you think it describes — TV, radio, internet, magazines, newspapers. You can check off as many as you’d like. For example, if you think the statement describes all of them, check off all five. 1. 2. 3. 4. 5. 6. 7. 8. 9. 69X A good source of learning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Pure entertainment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Makes me think . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Keeps me informed/up to date . . . . . . . . . . . . . . . . . . . . . . . . . . . . A good escape . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Relaxes me . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Puts me in a good mood . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Gives me good ideas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Keeps me up-to-date with the latest styles and trends . . . . . . . . . . TV RADIO INTERNET MAGAZINES 2 3 4 5 01 02 03 04 05 06 07 08 09 TV 1 Radio 2 1 NEWSPAPERS 69Y-0 The one I trust the most (pick one) . . . . . . . . . . . . . . . . . . . . . . Internet 3 Magazines 4 Newspapers 5 YOUR INTERESTS Page 80 Please read the following questions/ YOUR INTERESTS and check any box that applies. statements A. Areas you feel you have a great deal of experience or knowledge in? B. Topics your friends and family often ask for and trust your advice about? 62J A. I have a great deal of knowledge/ experience in this topic 1 B. My family/ friends often ask for and trust my advice on this topic 2 Healthcare . . . . . . . . . . . . . . . . . . . . . . Physical Fitness . . . . . . . . . . . . . . . . . Healthy Lifestyle . . . . . . . . . . . . . . . . . Environmentally-Friendly products . . . Prescription Drugs . . . . . . . . . . . . . . . . 01 02 03 04 05 Dieting . . . . . . . . . . . . . . . . . . . . . . . . . Cooking . . . . . . . . . . . . . . . . . . . . . . . . Snacks . . . . . . . . . . . . . . . . . . . . . . . . . New Food items . . . . . . . . . . . . . . . . . Grocery Shopping . . . . . . . . . . . . . . . . Cleaning products . . . . . . . . . . . . . . . . 06 07 08 09 10 11 Beauty . . . . . . . . . . . . . . . . . . . . . . . . . Fashion - Clothes . . . . . . . . . . . . . . . . Fashion - Shoes . . . . . . . . . . . . . . . . . Other Fashion . . . . . . . . . . . . . . . . . . . Shopping . . . . . . . . . . . . . . . . . . . . . . . 12 13 14 15 16 Wine . . . . . . . . . . . . . . . . . . . . . . . . . . Beer . . . . . . . . . . . . . . . . . . . . . . . . . . . Other Alcoholic Beverages . . . . . . . . . Coffee . . . . . . . . . . . . . . . . . . . . . . . . . Soft Drinks . . . . . . . . . . . . . . . . . . . . . . Other Non-Alcoholic Beverages . . . . . 17 18 19 20 21 22 Automobiles . . . . . . . . . . . . . . . . . . . . . Other Vehicles . . . . . . . . . . . . . . . . . . . Automotive Products . . . . . . . . . . . . . . 23 24 25 Business Travel . . . . . . . . . . . . . . . . . . Vacation Travel . . . . . . . . . . . . . . . . . . Restaurants . . . . . . . . . . . . . . . . . . . . . 26 27 28 Finance/Investments . . . . . . . . . . . . . . Real Estate . . . . . . . . . . . . . . . . . . . . . Insurance . . . . . . . . . . . . . . . . . . . . . . Business . . . . . . . . . . . . . . . . . . . . . . . 29 30 31 32 Home Remodeling . . . . . . . . . . . . . . . Household Furnishings . . . . . . . . . . . . Interior Decorating . . . . . . . . . . . . . . . . Gardening . . . . . . . . . . . . . . . . . . . . . . 33 34 35 36 1 2 ContinuedinnextColumn A. I have a great deal of knowledge/ experience in this topic YOUR INTERESTS (Continued) Which, if any, of the following topics are: 1 Computers . . . . . . . . . . . . . . . . . . . . . . . Home Electronics . . . . . . . . . . . . . . . . . New Technology . . . . . . . . . . . . . . . . . . Mobile/Cell phones . . . . . . . . . . . . . . . . Photography . . . . . . . . . . . . . . . . . . . . . Video Games . . . . . . . . . . . . . . . . . . . . Books . . . . . . . . . . . . . . . . . . . . . . . . . . Movies . . . . . . . . . . . . . . . . . . . . . . . . . . TV Shows . . . . . . . . . . . . . . . . . . . . . . . Radio . . . . . . . . . . . . . . . . . . . . . . . . . . . Newspapers . . . . . . . . . . . . . . . . . . . . . Magazines . . . . . . . . . . . . . . . . . . . . . . . Internet . . . . . . . . . . . . . . . . . . . . . . . . . Music . . . . . . . . . . . . . . . . . . . . . . . . . . . Other Entertainment . . . . . . . . . . . . . . . News . . . . . . . . . . . . . . . . . . . . . . . . . . . Politics . . . . . . . . . . . . . . . . . . . . . . . . . . Sports . . . . . . . . . . . . . . . . . . . . . . . . . . Sporting Equipment . . . . . . . . . . . . . . . Fishing . . . . . . . . . . . . . . . . . . . . . . . . . . Hunting . . . . . . . . . . . . . . . . . . . . . . . . . Parenting . . . . . . . . . . . . . . . . . . . . . . . . Education . . . . . . . . . . . . . . . . . . . . . . . Products for Babies or Children . . . . . . Pets . . . . . . . . . . . . . . . . . . . . . . . . . . . . B. My family/ friends often ask for and trust my advice on this topic 2 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 1 2 C. Which, if any, of these people have you recommended any product or service to in the past 12 months? 62K-0 Family Members . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Friends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Colleagues or people you know through work . . . . . . . . . . . . Neighbors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . People who share a hobby or interest of yours . . . . . . . . . . . . 1 2 3 4 5 People you know through a community group or other activity . People you know through your kids’ activities . . . . . . . . . . . . . People you don’t necessarily know, but ran into at a store or point of sale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . People you don’t necessarily know, but have made a recommendation to online (e.g. via chat room, online bulletin board, etc.) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 7 8 9 Page 81 The remainder of this questionnaire refers to products used by or for the entire household. It should be completed by the person who does most of the shopping for groceries and household items, and who is: First Name Last Name For each product bought by you for household use: Place an “X” in the top “TOTAL” box if you have used the product in the last 6 months, and then place “X’s” in the boxes for each type, brand, etc. you have used. Then write on the top line the total amount of the product you have used in the specified time period and write in below the amount of each type, brand, etc. you used. Please read the full INSTRUCTIONS at the beginning of the booklet carefully, before starting to answer the questions. FOOD Page 82 BREAD Your Household: Used in Loaves/ last 6 last 7 months days ENGLISH MUFFINS 710 Your Household: Used in Number/ last 6 last 7 months days 711 TOTAL: . . . . . . . . . . . . . . . . . TOTAL: . . . . . . . . . . . . . . . . . 01 TYPES: Pre-Sliced . . . . . . . . . . . . . . Other . . . . . . . . . . . . . . . . . . Italian . . . . . . . . . . . . . . . . . . Multi-grain . . . . . . . . . . . . . . Oat . . . . . . . . . . . . . . . . . . . Pita . . . . . . . . . . . . . . . . . . . Potato . . . . . . . . . . . . . . . . . 06 Pumpernickel . . . . . . . . . . . Raisin . . . . . . . . . . . . . . . . . Rye . . . . . . . . . . . . . . . . . . . Sourdough . . . . . . . . . . . . . . Wheat . . . . . . . . . . . . . . . . . 11 White . . . . . . . . . . . . . . . . . . Other . . . . . . . . . . . . . . . . . . 16 KINDS: Reduced Calorie/Light . . . . . Regular . . . . . . . . . . . . . . . . BRANDS: Arnold . . . . . . . . . . . . . . . . . Baker’s Inn . . . . . . . . . . . . . . Beefsteak . . . . . . . . . . . . . . Bimbo . . . . . . . . . . . . . . . . . Brownberry . . . . . . . . . . . . . 02 03 04 05 07 08 09 10 12 13 14 19 20 21 22 23 24 Bunny . . . . . . . . . . . . . . . . . Buttermaid . . . . . . . . . . . . . . Butternut . . . . . . . . . . . . . . . Colonial . . . . . . . . . . . . . . . . Colombo . . . . . . . . . . . . . . . 25 Country Delight . . . . . . . . . . Country Hearth . . . . . . . . . . D’Italiano . . . . . . . . . . . . . . . EarthGrains . . . . . . . . . . . . . Francisco . . . . . . . . . . . . . . . 30 Freihofer’s . . . . . . . . . . . . . . Healthy Choice . . . . . . . . . . Hearthstone . . . . . . . . . . . . . Holsum . . . . . . . . . . . . . . . . Home Pride . . . . . . . . . . . . . 35 IronKids . . . . . . . . . . . . . . . . Maiers . . . . . . . . . . . . . . . . . Merita . . . . . . . . . . . . . . . . . Millbrook . . . . . . . . . . . . . . . Mrs. Baird’s . . . . . . . . . . . . . 40 Nature’s Own . . . . . . . . . . . . Oroweat . . . . . . . . . . . . . . . . Pepperidge Farm . . . . . . . . . Pillsbury Fresh Sliced Bread Rainbo . . . . . . . . . . . . . . . . . 45 Roman Meal . . . . . . . . . . . . Sahara . . . . . . . . . . . . . . . . . Sara Lee Delightful . . . . . . . Sara Lee Soft & Smooth . . . Other Sara Lee . . . . . . . . . . Stroehmann . . . . . . . . . . . . . Sunbeam . . . . . . . . . . . . . . . Sun-Maid Raisin Bread . . . . Wonder . . . . . . . . . . . . . . . . Wonder Light . . . . . . . . . . . . 55 Generic (No Label) . . . . . . . Store’s Own Brand (Packaged) . . . . . . . . . . . Store’s Own Bakery Style . . 60 61 OTHER (Write In) 26 27 28 01 02 03 08 Sun-Maid Raisin . . . . . . . . . Thomas’ . . . . . . . . . . . . . . . . Wolferman’s . . . . . . . . . . . . . Store’s Own Brand . . . . . . . OTHER (Write In) BAGELS 17 18 00 BRANDS: Bays . . . . . . . . . . . . . . . . . . Country Hearth . . . . . . . . . . Crystal Farms . . . . . . . . . . . Oroweat . . . . . . . . . . . . . . . . Pepperidge Farm . . . . . . . . . 15 04 05 06 07 09 10 11 999 Your Household: Used in Packages/ last 6 last 30 months days 712 TOTAL: . . . . . . . . . . . . . . . . . BRANDS: EarthGrains . . . . . . . . . . . . . Lender’s Bagels . . . . . . . . . . Lender’s New York Style . . . Pepperidge Farm . . . . . . . . . Ray’s New York Bagels . . . . 00 01 Sara Lee Bagels . . . . . . . . . Thomas’ . . . . . . . . . . . . . . . . 06 02 03 04 05 07 999 OTHER (Write In) 29 PIZZA 31 SHELLS/CRUSTS 32 33 34 36 37 38 39 41 42 43 44 46 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Fresh . . . . . . . . . . . . . . . . . . Refrigerated . . . . . . . . . . . . Frozen . . . . . . . . . . . . . . . . . BRANDS: Betty Crocker . . . . . . . . . . . . Boboli Pizza Crust . . . . . . . . Jiffy Pizza Crust Mix . . . . . . Pillsbury Pizza Crust . . . . . . OTHER (Write In) FROZEN 49 GARLIC BREAD 50 48 51 52 53 54 56 57 58 59 62 999 Your Household: Used in Packages/ last 6 last 30 months days 713 47 00 01 02 03 04 BRANDS: Coles . . . . . . . . . . . . . . . . . . Mama Bella . . . . . . . . . . . . . NY Texas Garlic Toast . . . . . Pepperidge Farm . . . . . . . . . TYPES: Biscuits . . . . . . . . . . . . . . . . Breads . . . . . . . . . . . . . . . . . Cookies . . . . . . . . . . . . . . . . Dinner Rolls . . . . . . . . . . . . . Sweet Rolls . . . . . . . . . . . . . Croissants . . . . . . . . . . . . . . 01 07 10 11 12 14 Pillsbury Crescent Rolls . . . Pillsbury Crusty French Loaf Pillsbury Grands! Biscuits . . Pillsbury Grands! Sweet Rolls . . . . . . . . . . . . . . . . . Pillsbury Home Baked Classics . . . . . . . . . . . . . . 17 BRANDS: Big Country Biscuits . . . . . . Butter Me Not Biscuits . . . . . Hungry Jack Biscuits . . . . . . Nestlé Refrigerated Cookie Dough . . . . . . . . . . . . . . . Nestlé Toll House Break ’n Bake Brownies . . Nestlé Toll House Break ’n Bake Cookies . . Pepperidge Farm . . . . . . . . . Pillsbury Cinnamon Rolls with Icing . . . . . . . . . . . . . Pillsbury Cookie Dough . . . . Pillsbury Cornbread Twists . . Pillsbury Pet-Ritz Frozen Pie Shells . . . . . . . . . . . . . Pillsbury Ready to Bake! . . . Pillsbury Refrigerated Pie Crusts . . . . . . . . . . . . Pillsbury Soft Breadsticks . . Other Pillsbury Biscuits . . . . 02 03 04 999 03 04 05 06 08 09 13 15 16 18 19 20 21 22 24 Other Pillsbury Dinner Rolls . Rhodes Frozen Bread Dough . . . . . . . . . . . . . . . Rhodes Frozen Roll Dough . Sara Lee Cinnamon Rolls . . Sara Lee Croissants . . . . . . 27 Store’s Own Brand . . . . . . . 23 25 26 28 29 30 31 32 999 OTHER (Write In) OTHER BREAD PRODUCTS 999 01 02 07 00 00 06 Your Household: Used in Packages/ last 6 last 30 months days TOTAL: . . . . . . . . . . . . . . . . . TOTAL: . . . . . . . . . . . . . . . . . 05 714 OTHER (Write In) Your Household: Used in Packages/ last 6 last 30 months days 715 00 TYPES: Bran . . . . . . . . . . . . . . . . . . . Cinnamon . . . . . . . . . . . . . . Egg . . . . . . . . . . . . . . . . . . . French . . . . . . . . . . . . . . . . . Garlic . . . . . . . . . . . . . . . . . . REFRIGERATED/ FROZEN BREAD AND DOUGH PRODUCTS Your Household: Used in Packages/ last 6 last 30 months days 716 TOTAL: . . . . . . . . . . . . . . . . . 00 TYPES: Biscuits . . . . . . . . . . . . . . . . Breadsticks . . . . . . . . . . . . . Croissants/Crescent Rolls . . Dinner Rolls . . . . . . . . . . . . . Garlic Bread . . . . . . . . . . . . 01 06 Hamburger Rolls/Buns . . . . Hot Dog Rolls/Buns . . . . . . . Kaiser Rolls . . . . . . . . . . . . . Parkerhouse Rolls . . . . . . . . Scones . . . . . . . . . . . . . . . . OTHER (Write In) 02 03 04 05 07 08 09 10 999 FOOD Page 83 SALT Your Household: Used in Containers/ last 6 last 6 months months MARGARINE Your Household: Used in Pounds/ last 6 last 30 months days EGG ALTERNATIVES 725 722 717 TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Diamond Crystal (Regular) . Diamond Crystal Salt Sense . . . . . . . . . . . . . . . Morton . . . . . . . . . . . . . . . . . Morton Lite Salt . . . . . . . . . . Generic (No Label) . . . . . . . 00 TOTAL: . . . . . . . . . . . . . . . . . 00 01 02 03 04 05 TYPES: Butter Blend . . . . . . . . . . . . Canola Oil . . . . . . . . . . . . . . Corn Oil (100%) . . . . . . . . . Olive Oil . . . . . . . . . . . . . . . . Safflower/Sunflower (100%) Store’s Own Brand . . . . . . . 06 999 Soybean Oil . . . . . . . . . . . . . Other Vegetable Oil . . . . . . . 06 07 KINDS: Sticks . . . . . . . . . . . . . . . . . . Bowls/Tubs . . . . . . . . . . . . . Spray . . . . . . . . . . . . . . . . . . Squeeze . . . . . . . . . . . . . . . Other . . . . . . . . . . . . . . . . . . 08 09 10 11 12 BRANDS: Benecol Spread . . . . . . . . . . Blue Bonnet Light . . . . . . . . Blue Bonnet (Regular) . . . . . Brummel & Brown . . . . . . . . Fleischmann’s (Regular) . . . 13 OTHER (Write In) SALT ALTERNATIVES Your Household: Used in Containers/ last 6 last 6 months months 718 TOTAL: . . . . . . . . . . . . . . . . . 00 BRANDS: Lawry’s . . . . . . . . . . . . . . . . McCormick . . . . . . . . . . . . . Morton Salt Substitute . . . . . Other Morton . . . . . . . . . . . . Mrs. Dash . . . . . . . . . . . . . . 01 02 03 04 05 No Salt . . . . . . . . . . . . . . . . 06 OTHER (Write In) SUGAR 999 Your Household: Used in Pounds/ last 6 last 30 months days 719 TOTAL: . . . . . . . . . . . . . . . . . 00 TYPES: Cubes . . . . . . . . . . . . . . . . . Dark Brown . . . . . . . . . . . . . Light Brown . . . . . . . . . . . . . Confectioners . . . . . . . . . . . Corn Syrup . . . . . . . . . . . . . 01 02 03 04 05 White Granulated . . . . . . . . Turbinado . . . . . . . . . . . . . . . 06 07 BRANDS: C&H . . . . . . . . . . . . . . . . . . . Crystal . . . . . . . . . . . . . . . . . Dixie Crystals . . . . . . . . . . . Domino . . . . . . . . . . . . . . . . GW . . . . . . . . . . . . . . . . . . . 08 09 10 11 12 13 14 15 16 999 Imperial . . . . . . . . . . . . . . . . Sugar in the Raw . . . . . . . . . Generic (No Label) . . . . . . . Store’s Own Brand . . . . . . . OTHER (Write In) YEAST Your Household: Used in Packs/ last 6 last 30 months days BRANDS: Fleischmann’s . . . . . . . . . . . Red Star . . . . . . . . . . . . . . . 00 721 00 BRANDS: Aunt Jemima . . . . . . . . . . . . Gold Medal . . . . . . . . . . . . . Martha White . . . . . . . . . . . . Quaker . . . . . . . . . . . . . . . . . 01 02 03 04 999 BRANDS: Egg Beaters . . . . . . . . . . . . Morningstar Farms Scramblers . . . . . . . . . . . . Second Nature . . . . . . . . . . Store’s Own Brand . . . . . . . 03 04 05 06 999 OTHER (Write In) BUTTER Your Household: Used in Pounds/ last 6 last 30 months days 726 00 BRANDS: Breakstone . . . . . . . . . . . . . Challenge . . . . . . . . . . . . . . Hotel Bar . . . . . . . . . . . . . . . Kellers . . . . . . . . . . . . . . . . . Land O’Lakes Light . . . . . . . 01 02 03 04 05 Land O’Lakes (Regular) . . . Land O’Lakes Spreadable Butter with Canola Oil . . . Shedd’s Spread Country Crock Spreadable Butter . Tillamook . . . . . . . . . . . . . . . Store’s Own Brand . . . . . . . 06 18 19 20 21 22 23 24 26 BUTTER 27 ALTERNATIVES 28 29 30 31 32 33 00 BRANDS: Butter Buds . . . . . . . . . . . . . Molly McButter . . . . . . . . . . 01 02 999 OTHER (Write In) 37 TOTAL: . . . . . . . . . . . . . . . . . 00 TYPES: Organic . . . . . . . . . . . . . . . . Regular . . . . . . . . . . . . . . . . 01 02 999 Your Household: Used in Containers/ last 6 last 6 months months 727 FLOUR 35 36 Your Household: Used in Dozens/ last 6 last 30 months days 08 09 10 999 TOTAL: . . . . . . . . . . . . . . . . . 34 999 07 OTHER (Write In) 25 Used for: 723-0 Baking . . . . . . . . . . . . . . . . . 1 Cooking . . . . . . . . . . . . . . . . 2 Table spread . . . . . . . . . . . . 3 OTHER (Write In) 01 02 15 724 Your Household: Used in Pounds/ last 6 last 30 months days 00 TYPES: Refrigerated . . . . . . . . . . . . Frozen . . . . . . . . . . . . . . . . . TOTAL: . . . . . . . . . . . . . . . . . 17 Shedd’s Country Crock Spreadable Sticks . . . . . . Shedd’s Country Crock Light . . . . . . . . . . . . . . . . . Shedd’s Country Crock (Regular) . . . . . . . . . . . . . Smart Balance . . . . . . . . . . . Store’s Own Brand . . . . . . . 999 TOTAL: . . . . . . . . . . . . . . . . . OTHER (Write In) Parkay Spread (Regular) . . . Promise Fat-Free . . . . . . . . . Promise Light . . . . . . . . . . . Promise (Regular) . . . . . . . . Shedd’s Country Crock— Churn Style . . . . . . . . . . . EGGS 01 02 OTHER (Write In) CORNMEAL TOTAL: . . . . . . . . . . . . . . . . . 14 OTHER (Write In) 720 TOTAL: . . . . . . . . . . . . . . . . . Land O’Lakes (Regular) . . . Move Over Butter . . . . . . . . Olivio Spread . . . . . . . . . . . . Parkay Light . . . . . . . . . . . . Parkay (Regular) . . . . . . . . . 01 02 03 04 05 16 I Can’t Believe It’s Not Butter! Light . . . . . . . . . . . . . . . . . I Can’t Believe It’s Not Butter! (Regular) . . . . . . . . . . . . . Imperial (Regular) . . . . . . . . Land O’Lakes Country Morning Blend . . . . . . . . . Land O’Lakes Fresh Buttery Taste . . . . . . . . . . . . . . . . Your Household: Used in Packages/ last 6 last 30 months days Your Household: Used in Pounds/ last 6 last 30 months days 728 TOTAL: . . . . . . . . . . . . . . . . . 00 TYPES: All Purpose/White . . . . . . . . Unbleached . . . . . . . . . . . . . Whole Wheat . . . . . . . . . . . . 01 02 03 KINDS: Bread/Pastry . . . . . . . . . . . . Self-Rising . . . . . . . . . . . . . . 04 05 BRANDS: Aunt Jemima Self-Rising . . . Gold Medal . . . . . . . . . . . . . Hodgson Mill . . . . . . . . . . . . King Arthur . . . . . . . . . . . . . Martha White . . . . . . . . . . . . 06 07 08 09 10 11 12 13 14 Pillsbury’s Best . . . . . . . . . . White Lilly . . . . . . . . . . . . . . Wondra . . . . . . . . . . . . . . . . Store’s Own Brand . . . . . . . OTHER (Write In) 999 FOOD Page 84 SPRAY NON-STICK COOKING PRODUCTS FRESH MILK Your Household: Used in Cans/ last 6 last 6 months months TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Baker’s Joy . . . . . . . . . . . . . Crisco Butter Flavored . . . . . Crisco Regular . . . . . . . . . . I Can’t Believe It’s Not Butter! Mazola No-Stick . . . . . . . . . Mazola Pure . . . . . . . . . . . . Pam Butter Flavor . . . . . . . . Pam for Grilling . . . . . . . . . . Pam Olive Oil . . . . . . . . . . . Pam Regular . . . . . . . . . . . . 00 01 02 03 04 05 06 07 08 09 10 999 OTHER (Write In) Your Household: Used in Packages/ last 6 last 30 months days 730 TOTAL: . . . . . . . . . . . . . . . . . 00 TYPES: Powder . . . . . . . . . . . . . . . . Soda . . . . . . . . . . . . . . . . . . BRANDS: Arm & Hammer . . . . . . . . . . Calumet . . . . . . . . . . . . . . . . Clabber Girl . . . . . . . . . . . . . Davis . . . . . . . . . . . . . . . . . . Rumford . . . . . . . . . . . . . . . . OTHER (Write In) SHORTENING TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Crisco Regular . . . . . . . . . . Crisco Butter Flavor . . . . . . . Wesson . . . . . . . . . . . . . . . . Store’s Own Brand . . . . . . . DRY MILK 03 04 05 06 07 999 732-0 1 2 3 4 Your Household: Used in Containers/ last 6 last 30 months days 733 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Regular . . . . . . . . . . . . . . . . Low Fat . . . . . . . . . . . . . . . . Non-Fat/Fat Free . . . . . . . . . KINDS: Real Sour Cream . . . . . . . . Imitation Sour Cream . . . . . BRANDS: Axelrod’s . . . . . . . . . . . . . . . Breakstone’s . . . . . . . . . . . . Breakstone’s Reduced Fat . Daisy . . . . . . . . . . . . . . . . . . Dean’s . . . . . . . . . . . . . . . . . Friendship . . . . . . . . . . . . . . Hood . . . . . . . . . . . . . . . . . . Knudsen . . . . . . . . . . . . . . . Land O’ Lakes . . . . . . . . . . . Meadow Gold . . . . . . . . . . . Store’s Own Brand . . . . . . . OTHER (Write In) 00 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 999 01 02 03 04 05 06 07 08 09 10 11 12 13 14 999 00 01 02 999 Your Household: Used in Cans/ last 6 last 30 months days 736 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Low Fat . . . . . . . . . . . . . . . . Regular . . . . . . . . . . . . . . . . Skim . . . . . . . . . . . . . . . . . . KINDS: Condensed . . . . . . . . . . . . . Evaporated . . . . . . . . . . . . . BRANDS: Carnation . . . . . . . . . . . . . . . Eagle Brand (Borden) . . . . . Pet . . . . . . . . . . . . . . . . . . . . Store’s Own Brand . . . . . . . 00 01 02 03 04 05 06 07 08 09 999 OTHER (Write In) NON-DAIRY CREAM SUBSTITUTES 01 00 Your Household: Used in Quarts/ last 6 prepared months last 7 days TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Carnation Non-Fat . . . . . . . . Store’s Own Brand . . . . . . . EVAPORATED/ CONDENSED MILK 00 01 02 03 04 999 735 OTHER (Write In) OTHER (Write In) Used for: Baking. . . . . . . . . . . . . . . . . . Frying . . . . . . . . . . . . . . . . . . Salad. . . . . . . . . . . . . . . . . . . Other. . . . . . . . . . . . . . . . . . . TOTAL: . . . . . . . . . . . . . . . . . FORMS: Glass Bottle . . . . . . . . . . . . . Paperboard Carton . . . . . . . Plastic Jug . . . . . . . . . . . . . . Aseptic (Shelf Stable) Carton . . . . . . . . . . . . . . . TYPES: Organic . . . . . . . . . . . . . . . . Calcium Added/Vitamin Fortified . . . . . . . . . . . . . . Lactose Reduced . . . . . . . . KINDS: Chocolate Milk Low Fat . . . . Chocolate Milk Regular . . . . Whole Milk . . . . . . . . . . . . . . Skim . . . . . . . . . . . . . . . . . . 1% Low Fat . . . . . . . . . . . . . 2% Low Fat . . . . . . . . . . . . . Buttermilk . . . . . . . . . . . . . . 01 02 Your Household: Used in Servings/ last 6 average months day 737 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Liquid or Frozen . . . . . . . . . Powder . . . . . . . . . . . . . . . . BRANDS: Borden’s Cremora . . . . . . . . Coffee Rich . . . . . . . . . . . . . International Delight . . . . . . Mocha Mix . . . . . . . . . . . . . . Nestlé Coffee-Mate Light . . . Nestlé Coffee-Mate Liquid . . Nestlé Coffee-Mate Powder Store’s Own Brand . . . . . . . OTHER (Write In) Your Household: Used in Containers/ last 6 last 7 months days 738 OTHER (Write In) Your Household: Used in Pounds/ last 6 last 30 months days 731 SOUR CREAM YOGURT 734 729 BAKING POWDER AND SODA Your Household: Used in Quarts/ last 6 last 7 months days 00 01 02 03 04 05 06 07 08 09 10 999 TOTAL: . . . . . . . . . . . . . . . . . FORMS: With Fruit—premixed . . . . . . With Fruit—not premixed . . . Other Flavor . . . . . . . . . . . . Plain (Unflavored) . . . . . . . . TYPES: Organic . . . . . . . . . . . . . . . . Non-organic . . . . . . . . . . . . . KINDS: Low Fat . . . . . . . . . . . . . . . . Non Fat/Fat Free . . . . . . . . . Regular . . . . . . . . . . . . . . . . BRANDS: Breyers Light . . . . . . . . . . . . Breyers Smart! . . . . . . . . . . Breyers Smooth & Creamy . Colombo Blended . . . . . . . . Colombo Light . . . . . . . . . . . 00 01 02 03 04 05 06 07 08 09 10 DanActive . . . . . . . . . . . . . . Dannon Activia . . . . . . . . . . Dannon Blended Yogurt . . . . Dannon Danimals . . . . . . . . Dannon Danimals Drinkables 15 Dannon Fat Free Plain . . . . Dannon Fruit on the Bottom Dannon La Crème . . . . . . . . Dannon Light & Fit . . . . . . . Dannon Light & Fit Smoothie 20 Dannon Plain . . . . . . . . . . . . Dannon Sprinkl’ins . . . . . . . Fage . . . . . . . . . . . . . . . . . . Horizon Organic Nonfat . . . . La Yogurt . . . . . . . . . . . . . . . 25 Light n’ Lively . . . . . . . . . . . . Mountain High . . . . . . . . . . . Stonyfield Farm . . . . . . . . . . Trix . . . . . . . . . . . . . . . . . . . . Yoplait Thick & Creamy Custard Style . . . . . . . . . . 30 34 35 Yoplait Go-Gurt . . . . . . . . . . Yoplait Light . . . . . . . . . . . . . Yoplait Original . . . . . . . . . . . Yoplait Whips! . . . . . . . . . . . Store’s Own Brand . . . . . . . OTHER (Write In) FROZEN YOGURT 11 12 13 14 16 17 18 19 21 22 23 24 26 27 28 29 31 32 33 36 37 38 39 999 Your Household: Used in last 6 Servings/ months last 7 days 739 TOTAL: . . . . . . . . . . . . . . . . . 00 TYPES: Low Fat . . . . . . . . . . . . . . . . Non Fat/Fat Free . . . . . . . . . Regular . . . . . . . . . . . . . . . . 01 02 03 BRANDS: Ben & Jerry’s . . . . . . . . . . . . Dreyer’s . . . . . . . . . . . . . . . . Edy’s . . . . . . . . . . . . . . . . . . Haagen-Dazs . . . . . . . . . . . Store’s Own Brand . . . . . . . OTHER (Write In) 04 05 06 07 08 999 FOOD Page 85 ICE CREAM, ICE MILK & SHERBET ICE CREAM BARS, SANDWICHES & BON BONS Your Household: Used in Pints/ last 6 last 7 months days TOTAL: . . . . . . . . . . . . . . . . . 00 TYPES: Fat Free . . . . . . . . . . . . . . . . Light Ice Cream . . . . . . . . . . Regular Ice Cream . . . . . . . No Sugar Added Ice Cream Ice Milk . . . . . . . . . . . . . . . . 01 02 03 04 05 Sherbet . . . . . . . . . . . . . . . . Fruit Sorbet . . . . . . . . . . . . . 06 07 BRANDS: Ben & Jerry’s . . . . . . . . . . . . Blue Bell . . . . . . . . . . . . . . . Blue Bunny . . . . . . . . . . . . . Borden . . . . . . . . . . . . . . . . . Breyers . . . . . . . . . . . . . . . . 08 CarbSmart . . . . . . . . . . . . . . Dean’s . . . . . . . . . . . . . . . . . Dove . . . . . . . . . . . . . . . . . . Dreyer’s Grand . . . . . . . . . . Dreyer’s Slow Churned . . . . 13 Edy’s Grand . . . . . . . . . . . . . Edy’s Slow Churned . . . . . . Friendly’s . . . . . . . . . . . . . . . Haagen-Dazs . . . . . . . . . . . Kemps . . . . . . . . . . . . . . . . . 18 Mayfield . . . . . . . . . . . . . . . . Starbucks . . . . . . . . . . . . . . Turkey Hill . . . . . . . . . . . . . . Store’s Own Brand . . . . . . . 23 OTHER (Write In) 09 10 11 12 14 15 16 17 19 20 21 22 24 25 26 999 Your Household: Used in Containers/ last 12 last 12 months months 743 TOTAL: . . . . . . . . . . . . . . . . . 00 TYPES: Aerosol . . . . . . . . . . . . . . . . Frozen/Refrigerated . . . . . . 01 02 BRANDS: Cool Whip . . . . . . . . . . . . . . Cool Whip (Extra Creamy) . . Cool Whip Free . . . . . . . . . . Cool Whip Lite . . . . . . . . . . . Dean’s Whipping Cream . . . Dream Whip . . . . . . . . . . . . Reddi-wip Original . . . . . . . . Reddi-wip Extra Creamy . . . Reddi-wip Fat Free . . . . . . . Other Reddi-wip . . . . . . . . . 03 04 05 06 07 08 Store’s Own Brand . . . . . . . 13 999 09 10 11 12 OTHER (Write In) NUTS FOR COOKING Your Household: Used in Pounds/ last 6 last 30 months days 852 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Shelled . . . . . . . . . . . . . . . . Unshelled . . . . . . . . . . . . . . BRANDS: Diamond . . . . . . . . . . . . . . . Fisher . . . . . . . . . . . . . . . . . Planters . . . . . . . . . . . . . . . . Store’s Own Brand . . . . . . . OTHER (Write In) TOTAL: . . . . . . . . . . . . . . . . . TYPES: Bars . . . . . . . . . . . . . . . . . . . Bon Bons . . . . . . . . . . . . . . . Cones . . . . . . . . . . . . . . . . . Sandwiches . . . . . . . . . . . . . 00 01 02 03 04 BRANDS: Blue Bunny . . . . . . . . . . . . . Borden . . . . . . . . . . . . . . . . . Breyers . . . . . . . . . . . . . . . . Butterfinger Ice Cream Bar . Creamsicles . . . . . . . . . . . . 05 06 07 08 09 Dean’s . . . . . . . . . . . . . . . . . Dove Bar . . . . . . . . . . . . . . . Dreyer’s Dibs . . . . . . . . . . . . Edy’s Dibs . . . . . . . . . . . . . . Eskimo Pies . . . . . . . . . . . . 10 11 12 13 14 Good Humor Bar . . . . . . . . . Haagen-Dazs Bar . . . . . . . . Klondike Bars . . . . . . . . . . . Klondike Slim-A-Bear . . . . . M & M’s . . . . . . . . . . . . . . . . 15 16 17 18 19 Milky Way Ice Cream Bar . . Nestlé Crunch Ice Cream Bar . . . . . . . . . . . . . . . . . . Nestlé Drumstick Sundae Cones . . . . . . . . . . . . . . . The Skinny Cow . . . . . . . . . Snicker’s Ice Cream Bar . . . Weight Watchers Bars . . . . . Weight Watchers Sandwiches . . . . . . . . . . . Store’s Own Brand . . . . . . . 20 21 22 23 24 26 27 OTHER (Write In) FROZEN SNACKS (Not Frozen Yogurt or Ice Cream) 25 Your Household: Used in Packages/ last 6 last 30 months days 741 01 03 02 04 05 06 999 BRANDS: Eli’s Cheesecake . . . . . . . . . Marie Callender’s Pies . . . . Mrs. Smith’s Cobblers . . . . . Mrs. Smith’s Restaurant Classic . . . . . . . . . . . . . . . Mrs. Smith’s Special Recipe Pies . . . . . . . . . . . . . . . . . 01 04 05 Mrs. Smith’s (Other Pies) . . . Pepperidge Farm (Layer Cake) . . . . . . . . . . . . . . . . Pepperidge Farm Turnovers . Pepperidge Farm (Other Desserts) . . . . . . . . . . . . . Sara Lee (Cheesecake) . . . 06 Sara Lee (Cheesecake Bites) . . . . . . . . . . . . . . . . Sara Lee (Coffee Cake) . . . Sara Lee (Layer Cake) . . . . Sara Lee (Pies) . . . . . . . . . . Sara Lee (Pound Cake) . . . . Sara Lee (Other Desserts) . Weight Watchers (Cheesecake) . . . . . . . . . Weight Watchers (Eclairs) . . Weight Watchers (Other Desserts) . . . . . . . . . . . . . Store’s Own Brand . . . . . . . OTHER (Write In) NO BAKE CAKES/PIES BAR BAKING CHOCOLATE 06 07 11 12 13 14 15 16 999 Your Household: Used in Jars/ last 12 Containers months last 12 months 744 TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Hershey’s . . . . . . . . . . . . . . . Mrs. Richardson’s . . . . . . . . Nestlé . . . . . . . . . . . . . . . . . Smuckers . . . . . . . . . . . . . . OTHER (Write In) 00 01 02 03 04 999 07 08 09 10 11 16 17 19 12 13 14 15 18 20 999 Your Household: Used in Boxes/ last 6 last 30 months days BRANDS: Jell-O No Bake Cheesecake Other Jell-O No Bake . . . . . Royal No Bake Cheesecake 01 02 OTHER (Write In) 03 04 05 08 09 10 03 746 BRANDS: Breyer’s Pure Fruit . . . . . . . . Edy’s Whole Fruit Bars . . . . Fla • Vor • Ice . . . . . . . . . . . . Flintstone’s Push-ups . . . . . FrozFruit . . . . . . . . . . . . . . . Fruit • A • Freeze . . . . . . . . . Fudgsicles . . . . . . . . . . . . . . Fudgsicles No Sugar Added Good Humor . . . . . . . . . . . . Luigi’s . . . . . . . . . . . . . . . . . Minute Maid Frozen Fruit Bars . . . . . . . . . . . . . . . . . Nestlé Pops . . . . . . . . . . . . . Pop-Ice . . . . . . . . . . . . . . . . Popsicle Ice Pops . . . . . . . . Popsicles—Sugar Free . . . . Welch’s Fruit Juice Bars . . . 02 TOTAL: . . . . . . . . . . . . . . . . . 00 00 TOTAL: . . . . . . . . . . . . . . . . . DESSERT TOPPINGS 00 Your Household: Used in Packages/ last 6 last 30 months days TOTAL: . . . . . . . . . . . . . . . . . 999 OTHER (Write In) FROZEN DESSERTS 745 742 740 WHIPPED TOPPING Your Household: Used in Packages/ last 6 last 30 months days 00 01 02 03 999 Your Household: Used in Boxes/ last 6 last 30 months days 747 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Unsweetened . . . . . . . . . . . Bittersweet . . . . . . . . . . . . . . Semi-Sweet . . . . . . . . . . . . . German Sweet . . . . . . . . . . White Chocolate . . . . . . . . . BRANDS: Baker’s . . . . . . . . . . . . . . . . . Ghirardelli . . . . . . . . . . . . . . Hershey’s . . . . . . . . . . . . . . . Nestlé . . . . . . . . . . . . . . . . . OTHER (Write In) 00 01 02 03 04 05 06 07 08 09 999 FOOD Page 86 BAKING CHIPS BAKING MIXES (Excluding cake mixes) Your Household: Used in Bags/ last 6 last 30 months days 751 748 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Butterscotch . . . . . . . . . . . . Peanut Butter . . . . . . . . . . . Milk Chocolate . . . . . . . . . . . Semi-Sweet Chocolate . . . . White Chocolate . . . . . . . . . KINDS: Mini . . . . . . . . . . . . . . . . . . . Regular . . . . . . . . . . . . . . . . Chunks . . . . . . . . . . . . . . . . BRANDS: Baker’s Chunks . . . . . . . . . . Ghirardelli . . . . . . . . . . . . . . Hershey’s . . . . . . . . . . . . . . . M & M’s Baking Chocolate Bits . . . . . . . . . . . . . . . . . . Nestlé Toll House . . . . . . . . Reese’s . . . . . . . . . . . . . . . . Store’s Own Brand . . . . . . . 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 Your Household: Used in Containers/ last 6 last 30 months days 749 TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Baker’s . . . . . . . . . . . . . . . . . Mounds . . . . . . . . . . . . . . . . Store’s Own Brand . . . . . . . 00 01 02 03 999 OTHER (Write In) FROSTINGS Your Household: Used in Packages/ last 6 last 30 months days 750 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Decorating icings . . . . . . . . . Ready to spread . . . . . . . . . Package frosting mix . . . . . . BRANDS: Betty Crocker Rich & Creamy . . . . . . . . . . . . . . Betty Crocker Whipped Deluxe . . . . . . . . . . . . . . . Duncan Hines Creamy Home-Style . . . . . . . . . . . Duncan Hines Whipped . . . . Jiffy Frosting Mix . . . . . . . . . Pillsbury Creamy Supreme . Pillsbury Funfetti . . . . . . . . . Pillsbury Whipped Supreme Store’s Own Brand . . . . . . . 00 04 05 06 07 08 09 10 11 12 999 848 OTHER (Write In) 01 02 03 04 05 Duncan Hines Blueberry Muffin . . . . . . . . . . . . . . . . Jiffy . . . . . . . . . . . . . . . . . . . Krusteaz . . . . . . . . . . . . . . . Martha White Cornbread . . . Martha White Muffins . . . . . 06 07 08 09 10 Pillsbury Muffin Mix . . . . . . . Pillsbury Nut Bread . . . . . . . Pillsbury Quick Breads . . . . Store’s Own Brand . . . . . . . OTHER (Write In) Your Household: Used in Packages/ last 6 last 30 months days 752 TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Betty Crocker Angel Food Cake . . . . . . . . . . . . . . . . Betty Crocker Pound Cake . Betty Crocker Super Moist . Betty Crocker Warm Delights Duncan Hines Angel Food Cake . . . . . . . . . . . . . . . . Duncan Hines Moist Deluxe Cake Mix . . . . . . . . . . . . . Duncan Hines Signature Desserts . . . . . . . . . . . . . Jiffy . . . . . . . . . . . . . . . . . . . Pillsbury Angel Food Cake . Pillsbury Moist Supreme . . . Store’s Own Brand . . . . . . . 00 01 02 03 04 05 999 SPICES 00 01 02 03 04 PACKAGED PIE CRUST 06 07 08 09 10 11 999 Used in containers/ last 6 last 6 months months 847 00 01 02 03 04 05 Hidden Valley . . . . . . . . . . . . Kitchen Bouquet . . . . . . . . . Lawry’s . . . . . . . . . . . . . . . . McCormick . . . . . . . . . . . . . Morton . . . . . . . . . . . . . . . . . 06 07 08 09 10 Mrs. Dash . . . . . . . . . . . . . . Sauer’s . . . . . . . . . . . . . . . . Spice Classics . . . . . . . . . . . Spice Islands . . . . . . . . . . . . Tone’s . . . . . . . . . . . . . . . . . 11 12 13 14 15 Wyler’s . . . . . . . . . . . . . . . . . Store’s Own Brand . . . . . . . 16 17 999 00 01 02 03 04 05 08 09 06 07 999 Your Household: Used in Boxes or last 6 packs last months 30 days 755 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Graham Cracker Crumbs . . Frozen Pastry . . . . . . . . . . . Pre-formed Crumb . . . . . . . Refrigerated Pastry . . . . . . . OTHER (Write In) PUDDINGS & PIE 05 TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Accent . . . . . . . . . . . . . . . . . Adolph’s . . . . . . . . . . . . . . . . Durkee . . . . . . . . . . . . . . . . . Goya Adobo . . . . . . . . . . . . Herb-Ox . . . . . . . . . . . . . . . . OTHER (Write In) Your Household: Used in Packages/ last 6 last 30 months days TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Betty Crocker Cookie Mix . . Betty Crocker Supreme Brownies . . . . . . . . . . . . . Duncan Hines Chocolate Chip Cookie Mix . . . . . . . Duncan Hines Chocolate Lover’s Brownies . . . . . . . Duncan Hines Fudge Brownies . . . . . . . . . . . . . Ghirardelli Brownies . . . . . . Pillsbury Brownie Classics . Pillsbury Fudge Supreme Brownies . . . . . . . . . . . . . Store’s Own Brand . . . . . . . 11 12 13 OTHER (Write In) 14 999 01 Your Household: 02 SEASONINGS & Packages or 03 Your Household: Used in Bottles/ last 6 last 6 months months TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Durkee . . . . . . . . . . . . . . . . . McCormick . . . . . . . . . . . . . Tone’s . . . . . . . . . . . . . . . . . Generic (No Label) . . . . . . . Store’s Own Brand . . . . . . . 00 OTHER (Write In) OTHER (Write In) EXTRACTS DRY CAKE MIXES BROWNIE & COOKIE MIXES 754 TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Betty Crocker Wild Blueberry Muffins . . . . . . . Betty Crocker Muffins . . . . . Bisquick . . . . . . . . . . . . . . . . Bisquick Heart Smart . . . . . Duncan Hines Bakery Style Muffins . . . . . . . . . . . . . . . 999 OTHER (Write In) BAKING COCONUT Your Household: Used in Packages/ last 6 last 30 months days FILLINGS 00 01 02 03 04 999 Your Household: Used in Containers/ last 6 last 30 months days 756 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Powdered Instant . . . . . . . . Powdered Regular . . . . . . . . Ready to Eat . . . . . . . . . . . . KINDS: Diet . . . . . . . . . . . . . . . . . . . Not-Diet . . . . . . . . . . . . . . . . FORMS: Refrigerated . . . . . . . . . . . . Shelf-Stable . . . . . . . . . . . . . BRANDS: Hunts Snack Pack . . . . . . . . Jell-O Fat/Sugar-Free Pudding . . . . . . . . . . . . . . Jell-O Fat Free Pudding Snacks . . . . . . . . . . . . . . . Jell-O Pudding . . . . . . . . . . . Jell-O Pudding Snacks . . . . 00 01 02 03 04 05 06 07 08 09 10 11 12 Kozy Shack Pudding . . . . . . Kraft Handi-Snacks Pudding . Libby’s 100% Pure Pumpkin . . . . . . . . . . . . . . Minute Tapioca . . . . . . . . . . My-T-Fine . . . . . . . . . . . . . . 13 14 15 16 17 Royal . . . . . . . . . . . . . . . . . . Swiss Miss Pudding Snacks Store’s Own Brand . . . . . . . 18 19 20 OTHER (Write In) 999 FOOD Page 87 COOKIES (Ready to Eat) Your Household: Used in Boxes or last 6 packages/ months last 30 days 757 GELATIN AND GELATIN DESSERTS 759 TOTAL: . . . . . . . . . . . . . . . . . 00 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Refrigerated/Ready to Eat . . Powder/Mix . . . . . . . . . . . . . BRANDS: Jell-O Gelatin . . . . . . . . . . . Jell-O Gelatin Snacks . . . . . Jell-O Gelatin Sugar Free Snacks . . . . . . . . . . . . . . Jell-O Sugar Free Gelatin . . Knox . . . . . . . . . . . . . . . . . . Kool-Aid Gels . . . . . . . . . . . Royal . . . . . . . . . . . . . . . . . Store’s Own Brand . . . . . . . TYPES: Butter . . . . . . . . . . . . . . . . . . Chocolate Chip . . . . . . . . . . Chocolate Covered . . . . . . . Figbars . . . . . . . . . . . . . . . . Fudge . . . . . . . . . . . . . . . . . Oatmeal . . . . . . . . . . . . . . . . Peanut Butter . . . . . . . . . . . Sandwich . . . . . . . . . . . . . . . Shortbread . . . . . . . . . . . . . Other . . . . . . . . . . . . . . . . . . 01 02 03 04 05 KINDS: Regular . . . . . . . . . . . . . . . . Low Fat . . . . . . . . . . . . . . . . Fat Free . . . . . . . . . . . . . . . . Sugar Free . . . . . . . . . . . . . 11 OTHER (Write In) 12 13 CANNED OR 14 BRANDS: Archway . . . . . . . . . . . . . . . . Dove . . . . . . . . . . . . . . . . . . Entenmann’s . . . . . . . . . . . . Famous Amos . . . . . . . . . . . Keebler Chips Deluxe . . . . . . Keebler E. L. Fudge Sandwich Keebler Fudge Shoppe . . . . . Keebler Pecan Sandies . . . . . Keebler Rainbow Chips Deluxe Keebler Soft Batch . . . . . . . . Keebler Vienna Fingers . . . . . Other Keebler . . . . . . . . . . . . Little Debbie Nutty Bars . . . . Little Debbie Oatmeal Creme Pies . . . . . . . . . . . . Other Little Debbie . . . . . . . . Mother’s . . . . . . . . . . . . . . . . Murray . . . . . . . . . . . . . . . . . Nabisco Chips Ahoy! . . . . . . . Nabisco Chunky Chips Ahoy Nabisco Newtons . . . . . . . . . Nabisco Nilla Wafers . . . . . . . Nabisco Nutter Butter . . . . . . Nabisco Oreo . . . . . . . . . . . . Nabisco Snackwell’s . . . . . . . Nabisco Teddy Grahams . . . . Other Nabisco . . . . . . . . . . . Pepperidge Farm Distinctives Other Pepperidge Farm . . . . . Stella D’Oro . . . . . . . . . . . . . Stauffer’s . . . . . . . . . . . . . . . Store’s Own Brand . . . . . . . . OTHER (Write In) SNACK CAKES 06 07 08 09 10 JARRED FRUIT 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 40 41 42 43 44 45 999 753 00 01 02 03 04 05 06 07 08 09 10 11 12 999 00 01 02 03 04 05 06 07 08 09 10 999 Your Household: Used in Cans or last 6 Jars/last months 30 days TOTAL: . . . . . . . . . . . . . . . . . TYPES: Applesauce . . . . . . . . . . . . . Cherries . . . . . . . . . . . . . . . Cranberries . . . . . . . . . . . . . Fruit Cocktail . . . . . . . . . . . . Grapefruit . . . . . . . . . . . . . . 00 01 02 03 04 05 Oranges . . . . . . . . . . . . . . . Peaches . . . . . . . . . . . . . . . Pears . . . . . . . . . . . . . . . . . . Pineapple . . . . . . . . . . . . . . BRANDS: Del Monte . . . . . . . . . . . . . . Dole . . . . . . . . . . . . . . . . . . . Libby’s . . . . . . . . . . . . . . . . . Mott’s . . . . . . . . . . . . . . . . . . Ocean Spray . . . . . . . . . . . . 06 07 08 09 10 11 12 13 14 S & W . . . . . . . . . . . . . . . . . White House . . . . . . . . . . . . Store’s Own Brand . . . . . . . 16 17 Your Household: Used in Bars/Snacks/ last 6 last 30 months days 999 Your Household: Used in Packages last 6 last 30 months days TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Kellogg’s Pop Tarts . . . . . . Pillsbury Toaster Scrambles Pillsbury Toaster Strudel . . . Toast’em Pop-ups . . . . . . . . Store’s Own Brand . . . . . . . TOTAL: . . . . . . . . . . . . . . . . . TYPES: Cereal Bars . . . . . . . . . . . . . Fruit Snacks . . . . . . . . . . . . Granola Bars . . . . . . . . . . . . Marshmallow Treats . . . . . . . BRANDS: Betty Crocker Fruit By The Foot . . . . . . . . . . . . . . Betty Crocker Fruit Roll-Ups Betty Crocker Gushers . . . . Brach’s Fruit Snacks . . . . . . Curves Chewy Granola Bars . Entenmann’s Multi-Grain Cereal Bar . . . . . . . . . . . . Farley’s Fruit Snacks . . . . . . General Mills Milk ’n Cereal Bars . . . . . . . . . . . Kellogg’s Nutri-Grain Bar . . . Kellogg’s Rice Krispies Treats Squares . . . . . . . . . Kellogg’s Special K Bar . . . . Kellogg’s Yogos . . . . . . . . . . Kudos . . . . . . . . . . . . . . . . . Little Debbie . . . . . . . . . . . . Nabisco Granola Bar . . . . . . Nature Valley Granola Bars . Ocean Spray Craisins . . . . . Quaker Breakfast Bars . . . . Quaker Oats Chewy Granola Bars . . . . . . . . . . Sunbelt Fruit & Grain Bars . Sunbelt Granola Bars . . . . . Sunkist Fruit Snacks . . . . . . Sunsweet Fruit Snacks . . . . Store’s Own Brand . . . . . . . OTHER (Write In) READY TO EAT SWEET ROLLS & PASTRIES 15 761 00 01 02 03 04 05 999 OTHER (Write In) READY TO EAT DOUGHNUTS BREAKFAST/ GRANOLA/FRUIT BARS & SNACKS 763 760 OTHER (Write In) 35 36 37 TOASTER 38 PRODUCTS 39 Your Household: Used in Boxes or last 6 Packages/ months last 30 days TOTAL: . . . . . . . . . . . . . . . . . TYPES: Lowfat . . . . . . . . . . . . . . . . . Fat Free . . . . . . . . . . . . . . . . Regular . . . . . . . . . . . . . . . . BRANDS: Dolly Madison . . . . . . . . . . . Drake’s . . . . . . . . . . . . . . . . Entenmann’s . . . . . . . . . . . . Hostess Cup Cakes . . . . . . . Hostess Twinkies . . . . . . . . . Other Hostess . . . . . . . . . . . Little Debbie . . . . . . . . . . . . MoonPie . . . . . . . . . . . . . . . Tastykake . . . . . . . . . . . . . . . OTHER (Write In) Your Household: Used in Packages/ last 6 last 30 months days Your Household: Used in Packages/ last 6 Boxes last months 30 days 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 999 Your Household: Used in Packages/ last 6 Boxes last months 30 days 770 TOTAL: . . . . . . . . . . . . . . . . . M TYPES: Cinnamon Rolls . . . . . . . . . . Coffee Cake . . . . . . . . . . . . Cupcakes . . . . . . . . . . . . . . Danish Rolls . . . . . . . . . . . . Honey Buns . . . . . . . . . . . . . 00 M M M M M 01 Pies . . . . . . . . . . . . . . . . . . . M Turnovers . . . . . . . . . . . . . . . M 06 BRANDS: Dolly Madison . . . . . . . . . . . M Entenmann’s . . . . . . . . . . . . M Hostess . . . . . . . . . . . . . . . . M Little Debbie . . . . . . . . . . . . M Tastykake . . . . . . . . . . . . . . .M Store’s Own Brand . . . . . . . M M 02 03 04 05 07 08 09 10 11 12 13 999 OTHER (Write In) 758 TOTAL . . . . . . . . . . . . . . . . . . BRANDS: Dolly Madison . . . . . . . . . . . . Entenmann’s . . . . . . . . . . . . Hostess . . . . . . . . . . . . . . . . Krispy Kreme . . . . . . . . . . . . Little Debbie . . . . . . . . . . . . . Tastykake . . . . . . . . . . . . . . . Fresh Doughnut Shop . . . . . . Bakery . . . . . . . . . . . . . . . . . Store’s Own Bakery . . . . . . . OTHER (Write In) READY TO EAT MUFFINS 01 00 02 03 04 05 06 07 08 09 999 Your Household: Used in Packages/ last 6 Boxes last months 30 days 765 TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Entenmann’s . . . . . . . . . . . . Hostess . . . . . . . . . . . . . . . . Little Debbie . . . . . . . . . . . . Otis Spunkmeyer . . . . . . . . . Bakery . . . . . . . . . . . . . . . . . Store’s Own Bakery . . . . . . . OTHER (Write In) 00 01 02 03 04 05 06 999 FOOD Page 88 BREAKFAST CEREALS (Cold) Your Household: Used in Individual last 6 portions/ months last 7 days 766 TOTAL: . . . . . . . . . . . . . . . . . M BRANDS: Back to Nature . . . . . . . . . . .M Basic 4 . . . . . . . . . . . . . . . . M Cap’n Crunch (Regular) . . . M Cap’n Crunch Crunchberries M Cap’n Crunch Peanut Butter Crunch . . . . . . . . . . . . . . . M Cascadian Farm . . . . . . . . . M Cheerios . . . . . . . . . . . . . . . M Apple Cinnamon Cheerios . M Berry Burst Cheerios . . . . . . M Frosted Cheerios . . . . . . . . . M Fruity Cheerios . . . . . . . . . . M Honey Nut Cheerios . . . . . . M Multigrain Cheerios . . . . . . . M Corn Chex . . . . . . . . . . . . . . M Honey Nut Chex . . . . . . . . . M Multi Bran Chex . . . . . . . . . . M Rice Chex . . . . . . . . . . . . . . M Wheat Chex . . . . . . . . . . . . . M Cinnamon Toast Crunch . . . M Cocoa Puffs . . . . . . . . . . . . . M Cookie Crisp . . . . . . . . . . . . M Count Chocula . . . . . . . . . . M Curves Cereal . . . . . . . . . . . M Fiber One . . . . . . . . . . . . . . M General Mills Reese’s Peanut Butter Puffs . . . . . M Golden Grahams . . . . . . . . . M Honey Nut Clusters . . . . . . . M Kashi GOLEAN Crunch! . . . M Kashi Heart to Heart . . . . . . M Other Kashi . . . . . . . . . . . . . M Kellogg’s All Bran . . . . . . . . M Kellogg’s All Bran Extra Fiber . . . . . . . . . . . . M Kellogg’s Apple Jacks . . . . . M Kellogg’s Cocoa Krispies . . . M Kellogg’s All-Bran Complete M Kellogg’s Corn Flakes . . . . . M Kellogg’s Corn Pops . . . . . . M Kellogg’s Cracklin Oat Bran . M Kellogg’s Crispix . . . . . . . . . M Kellogg’s Froot Loops . . . . . M Kellogg’s Frosted Flakes . . . M Kellogg’s Frosted Mini Wheats . . . . . . . . . . . . . . . M Kellogg’s Fruit Harvest . . . . M Kellogg’s Low Fat Granola . . M Kellogg’s Marshmallow Fruit Loops . . . . . . . . . . . . M Kellogg’s Product 19 . . . . . . M Kellogg’s Raisin Bran . . . . . M Kellogg’s Raisin Bran Crunch . . . . . . . . . . . . . . . M Kellogg’s Rice Krispies . . . . M Kellogg’s Rice Krispies Treats Cereal . . . . . . . . . . . . . . . M Kellogg’s Honey Smacks . . . M Kellogg’s Smart Start . . . . . .M Kellogg’s Special K . . . . . . . M Kellogg’s Special K Red Berries . . . . . . . . . . . . . . . M Kellogg’s Special K Vanilla Almond . . . . . . . . . . . . . . M Kellogg’s Toasted Honey Crunch . . . . . . . . . . . . . . . M Other Kellogg’s . . . . . . . . . . M Kix . . . . . . . . . . . . . . . . . . . . M Life . . . . . . . . . . . . . . . . . . . . M Cinnamon Life . . . . . . . . . . . M Honey Graham Life . . . . . . . M Lucky Charms . . . . . . . . . . . M Malt-O-Meal . . . . . . . . . . . . M Oatmeal Crisp with AlmondsM Continued in next Column 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 BREAKFAST CEREALS (Cold) (Continued) Oatmeal Crisp with Raisins . M Post Banana Nut Crunch . . . M Post Blueberry Morning . . . . M Post Cranberry Almond Crunch . . . . . . . . . . . . . . . M Post Frosted Shredded Wheat . . . . . . . . . . . . . . . M 65 66 67 M M M M M 70 71 72 73 74 Post Honey Bunches of OatsM Post Honey Bunches of Oats w/Strawberries . . . . . . . . . M Post Honeycomb . . . . . . . . . M Post Honey Nut Shredded Wheat . . . . . . . M Post Maple Pecan Crunch . . M 75 Post Fruit & Bran . . . . . . . . . Post Grape-Nuts . . . . . . . . . Post Grape-Nuts Flakes . . . Post Grape-Nuts O’s . . . . . . Post Great Grains . . . . . . . . Post 100% Bran . . . . . . . . . Post Oreo O’s . . . . . . . . . . . Post Pebbles (Cocoa) . . . . . Post Pebbles (Fruity) . . . . . . Post Premium Raisin Bran . Post Regular Size Shredded Wheat . . . . . . . Post Spoon Size Shredded Wheat . . . . . . . Post Shredded Wheat ’N Bran . . . . . . . . . . . . . . . . . Quaker Toasted Oatmeal Honey Nut . . . . . . . . . . . . Quaker Puffed Rice . . . . . . . 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 76 77 78 79 M M M M M 80 81 82 83 84 M 85 M 86 M 87 M M 88 89 M M M M M 90 91 92 93 94 Total Raisin Bran . . . . . . . . . Trix . . . . . . . . . . . . . . . . . . . . Wheaties . . . . . . . . . . . . . . . Store’s Own Brand . . . . . . . M M M M M 95 196 97 98 OTHER (Write In) BREAKFAST 46 47 69 Quaker Puffed Wheat . . . . . Quaker Squares . . . . . . . . . Raisin Nut Bran . . . . . . . . . . Sunbelt . . . . . . . . . . . . . . . . Total . . . . . . . . . . . . . . . . . . . CEREALS 42 (Hot) 43 45 68 41 44 Your Household: Used in Individual last 6 portions/ months last 7 days 999 Your Household: Used in Individual last 6 portions/ months last 7 days 764 TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Aunt Jemima Grits . . . . . . . . Cream of Rice . . . . . . . . . . . Cream of Wheat Instant . . . Cream of Wheat Regular/Stovetop . . . . . . . Farina . . . . . . . . . . . . . . . . . Kashi . . . . . . . . . . . . . . . . . . Malt-O-Meal . . . . . . . . . . . . Quaker Instant Oatmeal . . . Quaker Oatmeal Nutrition for Women . . . . . Quaker Oat Bran . . . . . . . . . Quaker Quick Oats . . . . . . . Quaker Weight Control . . . . Old Fashioned Quaker Oats Quaker Instant Grits . . . . . . Quaker Quick Grits . . . . . . . Smart Balance Instant Oatmeal . . . . . . . . . . . . . . 3-Minute Old Fashioned . . . 3-Minute Quick Oats . . . . . . OTHER (Write In) 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 999 FROZEN BREAKFASTS Your Household: Used in Packages/ last 6 last 30 months days 768 TOTAL: . . . . . . . . . . . . . . . . . M BRANDS: Aunt Jemima Frozen Breakfasts . . . . . . . . . . . . Bob Evans . . . . . . . . . . . . . . Jimmy Dean Biscuit Sandwiches . . . . . . . . . . . Jimmy Dean Skillets . . . . . . Other Jimmy Dean . . . . . . . OTHER (Write In) FROZEN WAFFLES 00 M M 01 M M M 03 M 999 02 04 05 Your Household: Used in Packages/ last 6 last 30 months days 769 TOTAL: . . . . . . . . . . . . . . . . . M TYPES: Buttermilk . . . . . . . . . . . . . . Fruit Flavored . . . . . . . . . . . Oat Bran . . . . . . . . . . . . . . . Whole Wheat . . . . . . . . . . . . Regular . . . . . . . . . . . . . . . . M M M M M 01 M M M M 06 M 10 Eggo Homestyle Waffles . . . M Eggo Mini Frozen Waffles . . M Eggo Nutri-Grain Waffles . . .M Eggo Strawberry . . . . . . . . . M Other Eggo Waffles . . . . . . . M 11 BRANDS: Aunt Jemima . . . . . . . . . . . Eggo Apple Cinnamon . . . . Eggo Banana Bread . . . . . . Eggo Blueberry . . . . . . . . . . Eggo Cinnamon Toast Waffles . . . . . . . . . . . . . . . 00 Pillsbury Dunkables Waffle Sticks . . . . . . . . . . Pillsbury Waffles . . . . . . . . . Store’s Own Brand . . . . . . . OTHER (Write In) FROZEN PANCAKES/ FRENCH TOAST M M M M 02 03 04 05 07 08 09 12 13 14 15 16 17 18 999 Your Household: Used in Packages/ last 6 last 30 months days 767 TOTAL: . . . . . . . . . . . . . . . . . M 00 TYPES: Buttermilk . . . . . . . . . . . . . . M Regular . . . . . . . . . . . . . . . . M 01 02 BRANDS: Aunt Jemima French Toast . Aunt Jemima Pancakes . . . . Eggo French Toaster Sticks . . . . . . . . . . . . . . . . Eggo Pancakes . . . . . . . . . . Farm Rich French Toast Sticks . . . . . . . . . . . . . . . . M M 03 04 M M 05 06 M 07 Krusteaz French Toast/ Pancakes . . . . . . . . . . . . . M Pillsbury Pancakes . . . . . . . M M 08 09 999 OTHER (Write In) FOOD Page 89 WAFFLE OR PANCAKE MIX Your Household: Used in Containers/ last 6 last 30 months days JAMS & JELLIES 00 01 02 03 04 05 06 07 08 09 10 11 12 13 999 OTHER (Write In) Your Household: Used in Bottles or last 6 containers/ months last 30 days 772 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Butter Flavored . . . . . . . . . . Lite/Low calorie . . . . . . . . . . Regular . . . . . . . . . . . . . . . . BRANDS: Aunt Jemima Lite . . . . . . . . . Aunt Jemima Regular . . . . . Aunt Jemima Butter Lite . . . Aunt Jemima Butter Rich . . . Aunt Jemima’s Country Rich 00 09 10 11 12 13 TYPES: Regular . . . . . . . . . . . . . . . . Diet/Low Calorie . . . . . . . . . FORMS: Jam . . . . . . . . . . . . . . . . . . . Jelly . . . . . . . . . . . . . . . . . . . Preserves . . . . . . . . . . . . . . Marmalade . . . . . . . . . . . . . All Fruit . . . . . . . . . . . . . . . . KINDS: Grape . . . . . . . . . . . . . . . . . Strawberry . . . . . . . . . . . . . . Other . . . . . . . . . . . . . . . . . . BRANDS: Bama . . . . . . . . . . . . . . . . . . Crosse & Blackwell . . . . . . . Knott’s Berry Farm . . . . . . . Polaner . . . . . . . . . . . . . . . . Smucker’s . . . . . . . . . . . . . . 01 03 08 11 Welch’s . . . . . . . . . . . . . . . . Store’s Own Brand . . . . . . . 16 Hungry Jack Regular . . . . . . Hungry Jack Microwave Ready Butter Flavored . . . Karo Pancake . . . . . . . . . . . Kellogg’s Eggo . . . . . . . . . . . Log Cabin Lite . . . . . . . . . . . PEANUT BUTTER 14 15 16 17 18 Log Cabin Regular . . . . . . . Mrs. Butterworth’s Lite . . . . . Mrs. Butterworth’s Country Best Recipe . . . . . . . . . . . Mrs. Butterworth’s Regular . Vermont Maid Regular . . . . . 19 20 21 22 23 24 999 OTHER (Write In) Your Household: Used in Containers last 6 or jars/last months 6 months 773 TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Burlesons . . . . . . . . . . . . . . Golden Blossom . . . . . . . . . Sue Bee . . . . . . . . . . . . . . . Generic (No Label) . . . . . . . Store’s Own Brand . . . . . . . OTHER (Write In) 00 01 02 03 04 05 999 04 05 06 07 09 10 12 13 14 15 17 999 Your Household: Used in Jars/ last 6 last 30 months days TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Ball . . . . . . . . . . . . . . . . . . . Certo . . . . . . . . . . . . . . . . . . Sure-Jell . . . . . . . . . . . . . . . Store’s Own Brand . . . . . . . 02 OTHER (Write In) 775 04 05 06 07 08 00 01 PECTINS 02 03 OTHER (Write In) TOTAL: . . . . . . . . . . . . . . . . . TYPES: Non-Dairy Base . . . . . . . . . . Sour Cream Base . . . . . . . . Other . . . . . . . . . . . . . . . . . . FLAVORS: Bacon & Horseradish . . . . . Bean . . . . . . . . . . . . . . . . . . Blue Cheese . . . . . . . . . . . . Other Cheese . . . . . . . . . . . Hummus . . . . . . . . . . . . . . . 00 01 04 French Onion . . . . . . . . . . . . Green Onion . . . . . . . . . . . . Guacamole/Avocado . . . . . . Jalapeño . . . . . . . . . . . . . . . Ranch . . . . . . . . . . . . . . . . . Other . . . . . . . . . . . . . . . . . . BRANDS: Athenos . . . . . . . . . . . . . . . . Cheez Whiz . . . . . . . . . . . . . Dean’s . . . . . . . . . . . . . . . . . Frito-Lay . . . . . . . . . . . . . . . Heluva Good . . . . . . . . . . . . 09 15 Kraft . . . . . . . . . . . . . . . . . . . Tostitos . . . . . . . . . . . . . . . . Store’s Own Brand . . . . . . . 20 OTHER (Write In) AMERICAN 00 PASTEURIZED PROCESSED CHEESE 01 02 03 999 Your Household: Used in Jars/ last 6 last 30 months days 776 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Creamy . . . . . . . . . . . . . . . . Crunchy . . . . . . . . . . . . . . . . KINDS: Natural . . . . . . . . . . . . . . . . . BRANDS: Jif . . . . . . . . . . . . . . . . . . . . . Jif Reduced Fat . . . . . . . . . . Simply Jif . . . . . . . . . . . . . . . Peter Pan Plus . . . . . . . . . . . Peter Pan Regular . . . . . . . . 00 01 03 04 Reese’s . . . . . . . . . . . . . . . . Skippy Regular . . . . . . . . . . Skippy Reduced Fat . . . . . . . Skippy Roasted Honey Nut . Skippy Natural . . . . . . . . . . . 09 Smart Balance . . . . . . . . . . . Smucker’s . . . . . . . . . . . . . . Store’s Own Brand . . . . . . . 14 OTHER (Write In) Your Household: Used in Containers/ last 6 last 30 months days 777 TOTAL: . . . . . . . . . . . . . . . . . Brer Rabbit Molasses . . . . . Country Kitchen . . . . . . . . . . Golden Griddle . . . . . . . . . . Grandma’s Molasses . . . . . . Hungry Jack Lite . . . . . . . . . HONEY READY TO SERVE DIPS 774 771 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Dry Mix . . . . . . . . . . . . . . . . Ready to Pour . . . . . . . . . . . BRANDS: Aunt Jemima Complete . . . . Other Aunt Jemima . . . . . . . Betty Crocker Pancake Mix . Bisquick . . . . . . . . . . . . . . . . Bisquick Heart Smart . . . . . Bisquick Shake ’n Pour . . . . . Hungry Jack . . . . . . . . . . . . Jiffy . . . . . . . . . . . . . . . . . . . Krusteaz Complete Buttermilk Pancake Mix . . . . . . . . . . . Mrs. Butterworth . . . . . . . . . Store’s Own Brand . . . . . . . TABLE SYRUP & MOLASSES Your Household: Used in Jars/ last 6 last 30 months days 02 05 06 07 08 10 11 12 13 15 16 999 02 03 05 06 07 08 10 11 12 13 14 16 17 18 19 21 22 999 Your Household: Used in Pounds/ last 6 last 30 months days 778 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Light/Lite . . . . . . . . . . . . . . . Low Fat . . . . . . . . . . . . . . . . Fat Free . . . . . . . . . . . . . . . . Regular . . . . . . . . . . . . . . . . FORMS: Chunk . . . . . . . . . . . . . . . . . Shredded . . . . . . . . . . . . . . . Individually Wrapped Slices Other Pre-Sliced . . . . . . . . . Loaf/Brick/Boxed . . . . . . . . . KINDS: Pre-Packaged . . . . . . . . . . . Deli . . . . . . . . . . . . . . . . . . . BRANDS: Alpine Lace . . . . . . . . . . . . . Boar’s Head . . . . . . . . . . . . . Borden 2% Milk . . . . . . . . . . Borden Fat Free Singles . . . Borden Singles . . . . . . . . . . 00 Crystal Farms . . . . . . . . . . . Kraft Deli Deluxe . . . . . . . . . Kraft-Free Singles . . . . . . . . Kraft 2% Milk Singles . . . . . Kraft Singles . . . . . . . . . . . . 17 Other Kraft . . . . . . . . . . . . . . Land O’ Lakes . . . . . . . . . . . Sara Lee . . . . . . . . . . . . . . . Velveeta . . . . . . . . . . . . . . . . Velveeta Light . . . . . . . . . . . 22 Velveeta Mild Mexican . . . . . Velveeta Slices . . . . . . . . . . Store’s Own Brand . . . . . . . 27 OTHER (Write In) 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 18 19 20 21 23 24 25 26 28 29 999 FOOD Page 90 NATURAL OR IMPORTED CHEESE COTTAGE CHEESE Your Household: Used in Pounds/ last 6 last 30 months days 779 00 01 02 03 04 05 06 07 08 09 10 01 02 03 BRANDS: Axelrod’s . . . . . . . . . . . . . . . Breakstone’s . . . . . . . . . . . . Dean’s . . . . . . . . . . . . . . . . . Friendship . . . . . . . . . . . . . . Hood . . . . . . . . . . . . . . . . . . 04 05 06 07 08 09 10 11 12 999 Knudsen . . . . . . . . . . . . . . . Light n’ Lively . . . . . . . . . . . . Prairie Farms . . . . . . . . . . . . Store’s Own Brand . . . . . . . CREAM CHEESE 16 17 18 782 19 TOTAL: . . . . . . . . . . . . . . . 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 . . 00 01 02 FORM: Brick . . . . . . . . . . . . . . . . . . Soft . . . . . . . . . . . . . . . . . . . Whipped . . . . . . . . . . . . . . . 03 04 05 KINDS: Fat Free . . . . . . . . . . . . . . . . Reduced Fat . . . . . . . . . . . . Regular . . . . . . . . . . . . . . . . 06 07 08 BRANDS: Philadelphia Free . . . . . . . . Philadelphia Light . . . . . . . . Philadelphia Regular . . . . . . Temptee . . . . . . . . . . . . . . . . Store’s Own Brand . . . . . . . 35 36 37 38 39 Land O’ Lakes . . . . . . . . . . . The Laughing Cow . . . . . . . Polly-O . . . . . . . . . . . . . . . . . Sargento Light . . . . . . . . . . . Sargento (Regular) . . . . . . . 40 41 42 43 SPREAD CHEESE/ 44 Sorrento . . . . . . . . . . . . . . . Tillamook . . . . . . . . . . . . . . . Store’s Own Brand . . . . . . . OTHER (Write In) CHEESE SAUCE 45 46 47 999 780 00 01 02 03 04 05 06 07 08 09 10 999 00 01 02 03 04 05 KINDS: Sauce . . . . . . . . . . . . . . . . . Spread . . . . . . . . . . . . . . . . . 06 07 BRANDS: Alouette . . . . . . . . . . . . . . . . Cheez Whiz (Regular) . . . . . Other Cheez Whiz . . . . . . . . Kaukauna . . . . . . . . . . . . . . Kraft Easy Cheese . . . . . . . WisPride . . . . . . . . . . . . . . . Store’s Own Brand . . . . . . . OTHER (Write In) 08 09 10 11 12 13 14 999 06 Saltines . . . . . . . . . . . . . . . . Sandwich . . . . . . . . . . . . . . . Sesame . . . . . . . . . . . . . . . . Wheat/Rye . . . . . . . . . . . . . . Other Flavored Snack . . . . . 02 03 04 05 07 08 09 10 11 12 13 14 15 16 17 18 19 20 Keebler Club . . . . . . . . . . . . Keebler Grahams . . . . . . . . Keebler Sandwich Crackers Keebler Town House . . . . . . Keebler Wheatables . . . . . . 21 Keebler Zesta Saltines . . . . Other Keebler . . . . . . . . . . . Kraft Handi-Snacks . . . . . . . Lance Sandwich Crackers . . Little Debbie . . . . . . . . . . . . 26 Nabisco Better Cheddar . . . Nabisco Cheese Nips . . . . . Nabisco Honey Maid Grahams . . . . . . . . . . . . . Nabisco Premium Saltines . Nabisco Ritz . . . . . . . . . . . . 31 33 36 37 Nabisco Wheat Thins . . . . . Other Nabisco . . . . . . . . . . . Pepperidge Farm Crackers . Pepperidge Farm Goldfish . Pepperidge Farm Flavor Blasted Goldfish . . . . . . . . 41 RyKrisp . . . . . . . . . . . . . . . . Stoned Wheat Thins . . . . . . Sunshine Cheez-it . . . . . . . . Sunshine Krispy Saltines . . . Wasa . . . . . . . . . . . . . . . . . . 46 Store’s Own Brand . . . . . . . 51 999 Nabisco Ritz Bits Cheese Sandwiches . . . . . . . . . . . Nabisco Ritz Bits Peanut Butter Sandwiches . . . . . . Nabisco Ritz Bits (Other) . . . Nabisco Triscuits . . . . . . . . . Nabisco Wheatsworth . . . . . 784 TYPES: Aerosol Can . . . . . . . . . . . . Balls/Logs . . . . . . . . . . . . . . Crock/Tub . . . . . . . . . . . . . . Jar/Cup . . . . . . . . . . . . . . . . Squeeze Bottle . . . . . . . . . . 01 BRANDS: Austin Cracker Sandwiches . Back to Nature . . . . . . . . . . . Carr’s . . . . . . . . . . . . . . . . . . Combos (Cracker Varieties) Kashi TLC Crackers . . . . . . Your Household: Used in Packages/ last 6 last 30 months days TOTAL: . . . . . . . . . . . . . . . . . KINDS: Low Salt/Sodium . . . . . . . . . Regular . . . . . . . . . . . . . . . . 09 10 11 12 13 999 00 TYPES: Butter-Flavored . . . . . . . . . . Cheese . . . . . . . . . . . . . . . . Crispbread . . . . . . . . . . . . . . Graham . . . . . . . . . . . . . . . . Oat/Oat Bran . . . . . . . . . . . . FORMS: Low Fat . . . . . . . . . . . . . . . . Fat Free . . . . . . . . . . . . . . . . Regular . . . . . . . . . . . . . . . . Used For: 783-0 Cooking/Baking . . . . . . . . . 1 Spreading . . . . . . . . . . . . . . 2 Your Household: Used in Containers/ last 6 last 30 months days TOTAL: . . . . . . . . . . . . . . . . . TYPES: Deli — Pre-Packaged . . . . . Deli — Fresh . . . . . . . . . . . . Dry/Canned . . . . . . . . . . . . . KINDS: Parmesan . . . . . . . . . . . . . . Romano . . . . . . . . . . . . . . . . Parmesan/Romano Blend . . BRANDS: DiGiorno . . . . . . . . . . . . . . . 4C . . . . . . . . . . . . . . . . . . . . Kraft . . . . . . . . . . . . . . . . . . . Store’s Own Brand . . . . . . . TOTAL: . . . . . . . . . . . . . . . . . Your Household: Used in Packages/ last 6 last 30 months days TYPES: Flavored . . . . . . . . . . . . . . . Regular/Unflavored . . . . . . . OTHER (Write In) 00 TYPES: Low Fat . . . . . . . . . . . . . . . . Non Fat/Fat Free . . . . . . . . . Regular . . . . . . . . . . . . . . . . 11 12 13 OTHER (Write In) 14 15 Your Household: Used in Boxes/ last 6 last 30 months days 785 TOTAL: . . . . . . . . . . . . . . . . . County Line . . . . . . . . . . . . . Cracker Barrel . . . . . . . . . . . Crystal Farms . . . . . . . . . . . Heluva Good . . . . . . . . . . . . Kraft . . . . . . . . . . . . . . . . . . . OTHER (Write In) CRACKERS 781 TOTAL: . . . . . . . . . . . . . . . . . FORMS: Chunk . . . . . . . . . . . . . . . . . Loaf . . . . . . . . . . . . . . . . . . . Pre-Sliced . . . . . . . . . . . . . . Shredded . . . . . . . . . . . . . . . String . . . . . . . . . . . . . . . . . . TYPES: Fat Free . . . . . . . . . . . . . . . . Low Fat/Low Cholesterol . . . Low Sodium . . . . . . . . . . . . . Low Calorie . . . . . . . . . . . . . Regular . . . . . . . . . . . . . . . . KINDS: Blue Cheese . . . . . . . . . . . . Brie . . . . . . . . . . . . . . . . . . . Cheddar . . . . . . . . . . . . . . . Colby . . . . . . . . . . . . . . . . . . Edam . . . . . . . . . . . . . . . . . . Feta . . . . . . . . . . . . . . . . . . . Gouda . . . . . . . . . . . . . . . . . Havarti . . . . . . . . . . . . . . . . . Jarlsberg . . . . . . . . . . . . . . . Monterey Jack . . . . . . . . . . . Pepper Jack . . . . . . . . . . . . . Mozzarella . . . . . . . . . . . . . . Muenster . . . . . . . . . . . . . . . Parmesan . . . . . . . . . . . . . . Provolone . . . . . . . . . . . . . . Ricotta . . . . . . . . . . . . . . . . . Romano . . . . . . . . . . . . . . . . Swiss . . . . . . . . . . . . . . . . . . Cheese Blends . . . . . . . . . . BRANDS: Alpine Lace . . . . . . . . . . . . . Babybel . . . . . . . . . . . . . . . . Borden . . . . . . . . . . . . . . . . . Cabot . . . . . . . . . . . . . . . . . . Cacique . . . . . . . . . . . . . . . . GRATED CHEESE Your Household: Used in Containers/ last 6 last 30 months days OTHER (Write In) 22 23 24 25 27 28 29 30 32 34 35 38 39 40 42 43 44 45 47 48 49 50 FOOD Page 91 RICE CAKES Your Household: Used in Packages/ last 6 last 30 months days 786 TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Quaker . . . . . . . . . . . . . . . . . Store’s Own Brand . . . . . . . 791 00 01 02 999 OTHER (Write In) PRETZELS Your Household: Used in Packages/ last 6 last 30 months days 789 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Flavored . . . . . . . . . . . . . . . Oat Bran . . . . . . . . . . . . . . . Sourdough . . . . . . . . . . . . . . BRANDS: Bachman . . . . . . . . . . . . . . . Combos (pretzel varieties) . Mr. Salty . . . . . . . . . . . . . . . Rold Gold . . . . . . . . . . . . . . Snyder’s . . . . . . . . . . . . . . . Your Household: POPPING CORN & Packages/ POPCORN SNACKS Used in Bowls last 6 served/ months last 30 days 00 01 04 Utz . . . . . . . . . . . . . . . . . . . . Store’s Own Brand . . . . . . . 09 02 03 05 06 07 08 10 999 OTHER (Write In) TOTAL: . . . . . . . . . . . . . . . . . 00 TYPES: Popped Corn . . . . . . . . . . . . Popcorn Snacks . . . . . . . . . Unpopped Corn . . . . . . . . . . 01 02 03 BRANDS: Act II Microwave . . . . . . . . . Cracker Jack Caramel Corn Snack . . . . . . . . . . . . . . . . Crunch ’N Munch . . . . . . . . Fiddle Faddle . . . . . . . . . . . . Jiffy Pop . . . . . . . . . . . . . . . . Jolly Time . . . . . . . . . . . . . . Newman’s Own . . . . . . . . . . Orville Redenbacher’s Kettle Corn . . . . . . . . . . . . Orville Redenbacher’s Light Orville Redenbacher’s Butter (Microwave) . . . . . . . . . . . Other Orville Redenbacher’s Pop Secret Jumbo Pop . . . . Pop Secret Kettle Corn . . . . Pop Secret Microwave . . . . . Pop Secret Light Microwave PopWeaver . . . . . . . . . . . . . Store’s Own Brand . . . . . . . Used in Packages/ last 6 last 30 months days 787 TOTAL: . . . . . . . . . . . . . . . . . PACKAGE SIZE: 2-5 oz. . . . . . . . . . . . . . . . . . 6-8 oz. . . . . . . . . . . . . . . . . . 10-12 oz. . . . . . . . . . . . . . . . More than 12 oz. . . . . . . . . . Multi/Variety Pack . . . . . . . . 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 999 OTHER (Write In) Your Household: POTATO CHIPS 04 CORN & TORTILLA CHIPS & CHEESE SNACKS 00 Your Household: Used in Packages/ last 6 last 30 months days 790 TOTAL: . . . . . . . . . . . . . . . . . 00 01 02 03 04 05 TYPES: Flavored . . . . . . . . . . . . . . . Regular . . . . . . . . . . . . . . . . PACKAGE SIZE: 2-5 oz. . . . . . . . . . . . . . . . . . 6-8 oz. . . . . . . . . . . . . . . . . . 10-12 oz. . . . . . . . . . . . . . . . More than 12 oz. . . . . . . . . . Multi/Variety Pack . . . . . . . . 06 07 KINDS: No Salt . . . . . . . . . . . . . . . . Salted . . . . . . . . . . . . . . . . . 06 08 09 BRANDS: Bugles . . . . . . . . . . . . . . . . . Cheez Doodles . . . . . . . . . . Cheetos . . . . . . . . . . . . . . . . Cheetos Baked! . . . . . . . . . . Cheetos Twisted . . . . . . . . . Chi-Chi’s . . . . . . . . . . . . . . . Combos . . . . . . . . . . . . . . . . Corn Nuts . . . . . . . . . . . . . . Doritos Baked! . . . . . . . . . . . Doritos Nacho Cheese . . . . 11 Doritos Cool Ranch. . . . . . . . Other Doritos . . . . . . . . . . . . Fritos Regular . . . . . . . . . . . Fritos Barbeque . . . . . . . . . . Fritos Chili Cheese . . . . . . . 16 Fritos Scoops . . . . . . . . . . . Other Fritos . . . . . . . . . . . . . Santitas . . . . . . . . . . . . . . . . SunChips . . . . . . . . . . . . . . . Tostitos (Baked) . . . . . . . . . . 21 Tostitos Crispy Rounds . . . . Tostitos Gold . . . . . . . . . . . . Tostitos Restaurant Style . . . Tostitos Scoops . . . . . . . . . . Other Tostitos . . . . . . . . . . . 26 10 11 12 13 14 Baked! Lays . . . . . . . . . . . . Lays Light . . . . . . . . . . . . . . Lays Stax . . . . . . . . . . . . . . . Lays Wavy . . . . . . . . . . . . . . Pringles Fat Free . . . . . . . . . 15 16 17 18 19 Pringles Light . . . . . . . . . . . Pringles Regular . . . . . . . . . Ruffles Light . . . . . . . . . . . . Ruffles Regular . . . . . . . . . . Snyder’s . . . . . . . . . . . . . . . 20 21 22 23 24 Utz . . . . . . . . . . . . . . . . . . . . Wise . . . . . . . . . . . . . . . . . . Store’s Own Brand . . . . . . . 25 26 OTHER (Write In) 27 999 OTHER (Write In) 796 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Condensed . . . . . . . . . . . . . Ready to Serve . . . . . . . . . . Refrigerated . . . . . . . . . . . . Frozen . . . . . . . . . . . . . . . . . FORMS: Canned . . . . . . . . . . . . . . . . Jarred . . . . . . . . . . . . . . . . . KINDS: Low Sodium . . . . . . . . . . . . . Regular . . . . . . . . . . . . . . . . BRANDS: Campbell’s Chunky . . . . . . . Campbell’s Healthy Request . Campbell’s Condensed Chicken Noodle Soup . . . Campbell’s Condensed Cream of Mushroom . . . . Campbell’s Condensed Tomato Soup . . . . . . . . . . Other Campbell’s Condensed Soup . . . . . . . Campbell’s Ready to Serve . Campbell’s Select . . . . . . . . Campbell’s Soup at Hand . . College Inn Broth . . . . . . . . Healthy Choice . . . . . . . . . . Progresso . . . . . . . . . . . . . . Progresso 99% Fat Free . . . Swanson Broth . . . . . . . . . . Wolfgang Puck . . . . . . . . . . 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 Store’s Own Brand . . . . . . . 24 999 01 02 DRY SOUP & 03 BOUILLON 04 20 21 22 23 05 Your Household: Used in Packages/ last 6 last 30 months days 792 TOTAL: . . . . . . . . . . . . . . . . . Store’s Own Brand . . . . . . . Your Household: Used in Cans/jars last 6 last 30 months days OTHER (Write In) BRANDS: Cape Cod . . . . . . . . . . . . . . Herr’s . . . . . . . . . . . . . . . . . . Jays . . . . . . . . . . . . . . . . . . . Kettle Chips . . . . . . . . . . . . . Lays . . . . . . . . . . . . . . . . . . . CANNED OR JARRED SOUP/BROTH 07 08 09 10 12 13 14 15 17 18 19 20 22 23 24 25 27 28 29 30 31 999 BRANDS: Campbell’s Dry Soup Mix . . Herb-ox Bouillon . . . . . . . . . Knorr Bouillon . . . . . . . . . . . Knorr Recipe Classics Soup Mix . . . . . . . . . . . . . Lipton Cup-a-Soup . . . . . . . 00 01 02 03 04 05 Lipton Recipe Secrets . . . . . Lipton Soup Secrets . . . . . . Maruchan Instant Lunch . . . Maruchan Ramen Soup . . . Mrs. Grass Soup & Recipe Mix . . . . . . . . . . . . . . . . . . 06 07 08 09 10 Nissin Cup Noodles . . . . . . . Nissin Top Ramen . . . . . . . . Nong Shim Bowl Noodle Soup . . . . . . . . . . . . . . . . Wyler’s Bouillon . . . . . . . . . . Store’s Own Brand . . . . . . . 11 12 13 14 15 999 OTHER (Write In) FOOD PIZZA MIXES AND SAUCES Page 92 Your Household: Used in Packages/ last 6 last 30 months days Your Household: Used in Bottles or last 6 jars/last months 30 days TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Boboli . . . . . . . . . . . . . . . . . Chef Boyardee . . . . . . . . . . Contadina . . . . . . . . . . . . . . Ragú Pizza Quick Sauce . . . Ragú Pizza Sauce . . . . . . . . 00 01 02 03 04 05 999 OTHER (Write In) Your Household: Used in Packages/ last 6 last 30 months days BRANDS: Del Monte . . . . . . . . . . . . . . Heinz . . . . . . . . . . . . . . . . . . Heinz Kick’rs . . . . . . . . . . . . Hunts . . . . . . . . . . . . . . . . . . Store’s Own Brand . . . . . . . OTHER (Write In) BOTTLED BARBECUE & SEASONING SAUCES 01 02 03 04 05 999 845 TOTAL: . . . . . . . . . . . . . . . . . 00 TYPES: Burritos . . . . . . . . . . . . . . . . Chilies . . . . . . . . . . . . . . . . . Chili Mixes . . . . . . . . . . . . . . Enchiladas . . . . . . . . . . . . . . Enchilada Sauce . . . . . . . . . 01 02 03 04 05 Fajitas . . . . . . . . . . . . . . . . . Nachos . . . . . . . . . . . . . . . . Refried Beans . . . . . . . . . . . Seasonings . . . . . . . . . . . . . Soft Tortillas . . . . . . . . . . . . . 06 07 Taco Dinner Kit . . . . . . . . . . Taco Sauce . . . . . . . . . . . . . Taco Shells . . . . . . . . . . . . . Tortilla Mix . . . . . . . . . . . . . . Tostados . . . . . . . . . . . . . . . 11 12 13 14 15 BRANDS: A.1. Bold & Spicy . . . . . . . . . A.1. Marinade . . . . . . . . . . . A.1. Original Steaksauce . . Bull’s-Eye Barbecue Sauce . Cattlemen’s Classic Barbecue Sauce . . . . . . . KINDS: Canned . . . . . . . . . . . . . . . . Dry Mix . . . . . . . . . . . . . . . . Frozen . . . . . . . . . . . . . . . . . Refrigerated . . . . . . . . . . . . 16 17 18 19 BRANDS: Azteca . . . . . . . . . . . . . . . . . Chi-Chi’s . . . . . . . . . . . . . . . Delimex . . . . . . . . . . . . . . . . Guerrero . . . . . . . . . . . . . . . Jose Ole . . . . . . . . . . . . . . . 20 21 22 23 24 Las Palmas . . . . . . . . . . . . . Lawry’s . . . . . . . . . . . . . . . . McCormick . . . . . . . . . . . . . Mission . . . . . . . . . . . . . . . . Old El Paso . . . . . . . . . . . . . 25 26 27 28 29 Ortega . . . . . . . . . . . . . . . . . Rosarita . . . . . . . . . . . . . . . . Taco Bell Home Originals . . Store’s Own Brand . . . . . . . 30 31 32 33 OTHER (Write In) 08 09 10 999 Your Household: Used in Jars or last 6 Packages/ months last 30 days 795 TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Chi-Chi’s . . . . . . . . . . . . . . . La Victoria . . . . . . . . . . . . . . Newman’s Own . . . . . . . . . . Old El Paso . . . . . . . . . . . . . Ortega . . . . . . . . . . . . . . . . . Pace . . . . . . . . . . . . . . . . . . Santa Fe . . . . . . . . . . . . . . . Taco Bell Home Originals . . Tostitos . . . . . . . . . . . . . . . . Store’s Own Brand . . . . . . . OTHER (Write In) 00 Your Household: Used in Bottles/ last 6 last 3 months months TYPES: Barbecue Sauce . . . . . . . . . Chili Sauce . . . . . . . . . . . . . Horseradish . . . . . . . . . . . . . Hot Sauce . . . . . . . . . . . . . . Marinade . . . . . . . . . . . . . . . Seafood Cocktail Sauce . . . Steak Sauce . . . . . . . . . . . . Tartar Sauce . . . . . . . . . . . . Teriyaki Sauce . . . . . . . . . . . Worcestershire Sauce . . . . . Other . . . . . . . . . . . . . . . . . . 00 01 02 03 04 05 06 07 08 09 10 999 Del Monte . . . . . . . . . . . . . . Frank’s Red Hot Sauce . . . . French’s . . . . . . . . . . . . . . . . Heinz 57 Sauce . . . . . . . . . . Heinz Barbecue Sauce . . . . 00 TOTAL: . . . . . . . . . . . . . . . . . BRANDS: B & M Oven Baked Beans . . Brook’s Chili Beans in Sauce . . . . . . . . . . . . . . . Bush’s Best Baked Beans . . Bush’s Best Chili Beans in Sauce . . . . . . . . . . . . . . . Bush’s Chili Magic Chili Beans . . . . . . . . . . . . . . . Campbell’s Homestyle Pork & Beans . . . . . . . . . . . . . . Campbell’s Pork & Beans . . Goya Beans in Sauce . . . . . Hanover Baked Beans . . . . Heinz Vegetarian Beans . . . 01 02 03 04 05 06 07 08 09 10 Ranch Style Beans . . . . . . . S & W Baked Beans . . . . . . Showboat Pork & Beans . . . Van Camp’s Beanee Weenee Van Camp’s Baked Beans . . 11 12 13 14 15 06 07 08 09 10 11 Van Camp’s Pork & Beans . Store’s Own Brand . . . . . . . 16 17 999 OTHER (Write In) CANNED OR JARRED 12 MUSHROOMS 13 14 15 16 800 22 23 24 Kikkoman Teriyaki . . . . . . . . Kraft BBQ Sauce (Regular) . Kraft Thick ’N Spicy . . . . . . . Lawry’s Marinade . . . . . . . . Lea & Perrins Worcestershire Sauce . . . . . . . . . . . . . . . 27 CHILI 28 29 30 801 Louisiana Hot Sauce . . . . . . Open Pit Barbecue Sauce . . Sweet Baby Ray’s BBQ Sauce . . . . . . . . . . . . . . . Tabasco Sauce (McIlhenny) Store’s Own Brand . . . . . . . 32 33 25 26 31 34 35 36 999 OTHER (Write In) Your Household: Used in Bottles/ last 6 last 6 months months 846 00 Your Household: Used in Cans/jars last 6 last 30 months days TOTAL: . . . . . . . . . . . . . . . . . TYPES: Canned . . . . . . . . . . . . . . . . Jarred . . . . . . . . . . . . . . . . . BRANDS: Geisha . . . . . . . . . . . . . . . . . Giorgio . . . . . . . . . . . . . . . . . Green Giant . . . . . . . . . . . . . Pennsylvania Dutch . . . . . . . Store’s Own Brand . . . . . . . Hellmann’s/Best Foods . . . . Hunts BBQ Sauce . . . . . . . . Jack Daniel’s Grilling Sauce K. C. Masterpiece BBQ Sauce . . . . . . . . . . . . . . . K. C. Masterpiece Marinade OTHER (Write In) 00 17 18 19 20 21 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Low Sodium . . . . . . . . . . . . . Regular . . . . . . . . . . . . . . . . BRANDS: Kikkoman . . . . . . . . . . . . . . . La Choy . . . . . . . . . . . . . . . . Store’s Own Brand . . . . . . . 01 02 03 04 05 SOY SAUCE Your Household: Used in Cans/ last 6 last 30 months days 799 TOTAL: . . . . . . . . . . . . . . . . . TOTAL: . . . . . . . . . . . . . . . . . 794 SALSA OR PICANTE SAUCE CANNED BEANS WITH SAUCE 844 793 MEXICAN FOODS KETCHUP/CATSUP 00 01 02 03 04 05 06 07 999 OTHER (Write In) Your Household: Used in Packages/ last 6 last 30 months days TOTAL: . . . . . . . . . . . . . . . . . TYPES: Regular . . . . . . . . . . . . . . . . Without Beans . . . . . . . . . . . BRANDS: Armour Star Chili . . . . . . . . . Bush’s Homestyle Chili . . . . Campbell’s Chunky Chili . . . Dennison’s . . . . . . . . . . . . . . Hormel . . . . . . . . . . . . . . . . . 00 01 02 03 04 05 06 07 08 09 10 11 999 Nalley’s . . . . . . . . . . . . . . . . Stagg . . . . . . . . . . . . . . . . . . Wolf Brand Chili . . . . . . . . . . Store’s Own Brand . . . . . . . OTHER (Write In) 01 02 03 04 05 999 FOOD Page 93 CANNED TOMATOES CANNED OR JARRED SPAGHETTI & MACARONI Your Household: Used in Cans/ last 6 last 30 months days 00 TYPES: Crushed . . . . . . . . . . . . . . . . Diced/Chunky/Wedge . . . . Paste . . . . . . . . . . . . . . . . . . Sauce . . . . . . . . . . . . . . . . . Stewed . . . . . . . . . . . . . . . . Whole . . . . . . . . . . . . . . . . . Other . . . . . . . . . . . . . . . . . . 01 02 03 04 05 BRANDS: Contadina . . . . . . . . . . . . . . Del Monte . . . . . . . . . . . . . . Hunt’s . . . . . . . . . . . . . . . . . Muir Glen . . . . . . . . . . . . . . . Progresso . . . . . . . . . . . . . . 08 09 10 11 12 13 14 15 16 Red Gold . . . . . . . . . . . . . . . Ro*Tel . . . . . . . . . . . . . . . . . S & W . . . . . . . . . . . . . . . . . Store’s Own Brand . . . . . . . OTHER (Write In) Your Household: Used in Cans or last 6 jars/last months 30 days 803 TOTAL: . . . . . . . . . . . . . . . . . TYPES: No Salt . . . . . . . . . . . . . . . . Salt-Packed . . . . . . . . . . . . . KINDS: Beans . . . . . . . . . . . . . . . . . Carrots . . . . . . . . . . . . . . . . Corn . . . . . . . . . . . . . . . . . . Mixed . . . . . . . . . . . . . . . . . . Peas . . . . . . . . . . . . . . . . . . Spinach . . . . . . . . . . . . . . . . FORMS: Canned . . . . . . . . . . . . . . . . Jarred . . . . . . . . . . . . . . . . . BRANDS: Allens . . . . . . . . . . . . . . . . . Bush’s . . . . . . . . . . . . . . . . . Del Monte . . . . . . . . . . . . . . Food Club . . . . . . . . . . . . . . Freshlike . . . . . . . . . . . . . . . TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Chef Boyardee . . . . . . . . . . SpaghettiOs . . . . . . . . . . . . Store’s Own Brand . . . . . . . OTHER (Write In) 06 SPAGHETTI/PASTA 07 SAUCE 999 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 OTHER (Write In) 01 02 03 999 04 05 06 07 08 09 10 11 Contadina . . . . . . . . . . . . . . Creamette . . . . . . . . . . . . . . De Cecco . . . . . . . . . . . . . . Di Giorno . . . . . . . . . . . . . . . Dreamfields . . . . . . . . . . . . . 12 13 14 15 16 Golden Grain/Mission . . . . . Light ’n Fluffy . . . . . . . . . . . . Mueller’s . . . . . . . . . . . . . . . No Yolks . . . . . . . . . . . . . . . . Pennsylvania Dutch . . . . . . . 17 18 19 20 21 Prince Pasta . . . . . . . . . . . . Ronzoni . . . . . . . . . . . . . . . . Rosetto . . . . . . . . . . . . . . . . San Giorgio . . . . . . . . . . . . . Skinner . . . . . . . . . . . . . . . . 22 23 24 25 26 Stouffer’s . . . . . . . . . . . . . . . Uncle Ben’s . . . . . . . . . . . . . Store’s Own Brand . . . . . . . 27 28 29 999 03 04 05 06 07 Healthy Choice . . . . . . . . . . Hunt’s . . . . . . . . . . . . . . . . . Muir Glen . . . . . . . . . . . . . . . Newman’s Own . . . . . . . . . . Prego Chunky Garden . . . . 12 13 14 15 16 Prego Meat Sauce . . . . . . . Prego Organic . . . . . . . . . . . Prego Regular . . . . . . . . . . . Other Prego . . . . . . . . . . . . . Progresso . . . . . . . . . . . . . . 17 OTHER (Write In) 18 19 LUNCH 20 COMBINATIONS/ 21 Ragú Cheese Creations . . . Ragú Chunky Gardenstyle . Ragú Light . . . . . . . . . . . . . . Ragú Old World Style . . . . . Ragú Organic . . . . . . . . . . . 22 23 24 25 26 Ragú Rich & Meaty . . . . . . . Ragú Robusto! . . . . . . . . . . Other Ragú . . . . . . . . . . . . . Store’s Own Brand . . . . . . . 27 28 29 30 21 22 23 24 00 01 02 03 Your Household: Used in Containers/ last 6 last 30 months days 01 02 Stokely’s . . . . . . . . . . . . . . . S & W . . . . . . . . . . . . . . . . . Veg-All . . . . . . . . . . . . . . . . . Store’s Own Brand . . . . . . . 804 01 02 03 999 00 TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Castleberry’s . . . . . . . . . . . . Dinty Moore . . . . . . . . . . . . . Store’s Own Brand . . . . . . . 00 16 OTHER (Write In) 17 18 19 CANNED TUNA 20 Your Household: Used in Cans/ last 6 last 30 months days 08 09 10 11 999 Your Household: Used in Cans/ last 6 last 30 months days TOTAL: . . . . . . . . . . . . . . . . . TYPES: Low Sodium . . . . . . . . . . . . . Regular . . . . . . . . . . . . . . . . FORMS: Packed in water . . . . . . . . . . Packed in oil . . . . . . . . . . . . KINDS: Solid white . . . . . . . . . . . . . . Chunk light . . . . . . . . . . . . . Chunk white . . . . . . . . . . . . BRANDS: Bumble Bee . . . . . . . . . . . . . Chicken of the Sea . . . . . . . Geisha . . . . . . . . . . . . . . . . . StarKist . . . . . . . . . . . . . . . . 3 Diamonds . . . . . . . . . . . . . Store’s Own Brand . . . . . . . KITS TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Armour LunchMakers . . . . . . Bumble Bee Lunch on the Run . . . . . . . . . . . . . . . . . Lunchables (Oscar Mayer) . Lunchables Maxed Out . . . . Lunchables Pizza (Oscar Mayer) . . . . . . . . . 00 01 02 03 04 05 Starkist Lunch To-Go . . . . . . Store’s Own Brand . . . . . . . 06 07 00 01 02 03 04 05 06 07 08 09 10 11 12 13 999 Your Household: Used in Packages/ last 6 last 30 months days 810 OTHER (Write In) 797 OTHER (Write In) Your Household: Used in Packages/ last 6 last 30 months days TOTAL: . . . . . . . . . . . . . . . . . TYPES: Dry . . . . . . . . . . . . . . . . . . . . Frozen . . . . . . . . . . . . . . . . . Refrigerated (Fresh) . . . . . . FORMS: Long . . . . . . . . . . . . . . . . . . Stuffed . . . . . . . . . . . . . . . . . Other . . . . . . . . . . . . . . . . . . BRANDS: American Beauty . . . . . . . . . Barilla . . . . . . . . . . . . . . . . . Barilla Plus . . . . . . . . . . . . . Buitoni . . . . . . . . . . . . . . . . . Celentano . . . . . . . . . . . . . . CANNED STEWS 00 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Canned . . . . . . . . . . . . . . . . Jarred . . . . . . . . . . . . . . . . . KINDS: Low Fat/Low Sugar . . . . . . . Regular . . . . . . . . . . . . . . . . FORMS: Refrigerated . . . . . . . . . . . . Non-Refrigerated . . . . . . . . . BRANDS: Barilla . . . . . . . . . . . . . . . . . Bertolli . . . . . . . . . . . . . . . . . Classico . . . . . . . . . . . . . . . . Del Monte . . . . . . . . . . . . . . Francesco Rinaldi . . . . . . . . Goya . . . . . . . . . . . . . . . . . . Green Giant . . . . . . . . . . . . . Hanover . . . . . . . . . . . . . . . . Le Sueur . . . . . . . . . . . . . . . Libby’s . . . . . . . . . . . . . . . . . 999 806 OTHER (Write In) PACKAGED, FROZEN, REFRIGERATED PASTA 808 805 802 TOTAL: . . . . . . . . . . . . . . . . . CANNED OR JARRED VEGETABLES Your Household: Used in Cans/jars last 6 last 30 months days 999 FOOD Page 94 PACKAGED DINNERS & SIDE DISHES (MIXES OR PREPARED) Your Household: Used in Packages/ last 6 last 30 months days TOTAL: . . . . . . . . . . . . . . . . . 00 TYPES: Microwave . . . . . . . . . . . . . . Regular . . . . . . . . . . . . . . . . 01 BRANDS: Annie’s Macaroni & Cheese Betty Crocker Complete Meals . . . . . . . . . . . . . . . . Betty Crocker Suddenly Pasta Salad . . . . . . . . . . . Bowl Appétit . . . . . . . . . . . . Chef Boyardee Microwavable Meals . . . . Homestyle Bakes . . . . . . . . Hormel Compleats . . . . . . . Knorr Lipton Pasta Sides . . . Kraft Deluxe Macaroni & Cheese . . . . . . . . . . . . . . Kraft Easy Mac . . . . . . . . . . Kraft Macaroni & Cheese . . Kraft Macaroni & Cheese (Kid’s Shapes) . . . . . . . . . Kraft Macaroni & Cheese (Cheesy Alfredo, White Cheddar, Thick ’n Creamy) Kraft Pasta Salad . . . . . . . . Kraft Supermac & Cheese . La Choy . . . . . . . . . . . . . . . . Pasta Roni . . . . . . . . . . . . . . Shedd’s Country Crock Side Dishes . . . . . . . . . . . Velveeta Shells & Cheese . . Store’s Own Brand . . . . . . . OTHER (Write In) 02 03 04 05 06 07 08 09 10 11 14 15 16 17 18 20 19 21 22 999 Your Household: Used in Packages/ last 6 last 30 months days TYPES: Au Gratin . . . . . . . . . . . . . . . Hash Brown . . . . . . . . . . . . . Mashed . . . . . . . . . . . . . . . . Scalloped . . . . . . . . . . . . . . Other . . . . . . . . . . . . . . . . . . BRANDS: Betty Crocker Au Gratin Potatoes . . . . . . . . . . . . . . Betty Crocker Homestyle Potatoes . . . . . . . . . . . . . . Betty Crocker Instant Mashed-Flavored . . . . . . . Betty Crocker Potato Buds . Betty Crocker Scalloped Potatoes . . . . . . . . . . . . . . 00 00 01 02 03 04 05 06 07 Manwich . . . . . . . . . . . . . . . Not-So-Sloppy Joe Sloppy Joe Sauce . . . . . . . . . . . . Old El Paso . . . . . . . . . . . . . Tuna Helper . . . . . . . . . . . . . Store’s Own Brand . . . . . . . 08 09 10 11 12 OTHER (Write In) 05 06 07 08 10 11 13 Store’s Own Brand . . . . . . . 16 999 09 12 14 15 Your Household: Used in Packages/ last 6 last 3 months months TOTAL: . . . . . . . . . . . . . . . . . KINDS: Plain (Unseasoned) . . . . . . . Seasoned . . . . . . . . . . . . . . FLAVORS: Beef . . . . . . . . . . . . . . . . . . . Chicken . . . . . . . . . . . . . . . . Cornbread . . . . . . . . . . . . . . Herb . . . . . . . . . . . . . . . . . . Pork . . . . . . . . . . . . . . . . . . . Turkey . . . . . . . . . . . . . . . . . BRANDS: Arnold’s Bread Stuffing . . . . Brownberry . . . . . . . . . . . . . Mrs. Cubbison’s . . . . . . . . . . Pepperidge Farm Stuffing . . Stove Top . . . . . . . . . . . . . . . Store’s Own Brand . . . . . . . OTHER (Write In) BREAD CRUMBS & 02 COATING MIXES 03 04 999 814 01 Betty Crocker Seasoned Mashed Potatoes . . . . . . . Other Betty Crocker . . . . . . . Hungry Jack Instant Mashed Potatoes . . . . . . . . . . . . . . Idahoan Potatoes . . . . . . . . Velveeta Potatoes . . . . . . . . STUFFING MIXES AND STUFFING 13 PRODUCTS TOTAL: . . . . . . . . . . . . . . . . . RICE 00 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Boil In Bag . . . . . . . . . . . . . . Instant . . . . . . . . . . . . . . . . . Regular (Long Cooking) . . . KINDS: Brown . . . . . . . . . . . . . . . . . White . . . . . . . . . . . . . . . . . . BRANDS: Canilla . . . . . . . . . . . . . . . . . Carolina . . . . . . . . . . . . . . . . Goya . . . . . . . . . . . . . . . . . . Mahatma . . . . . . . . . . . . . . . Minute Boil-In-Bag . . . . . . . . 00 01 02 03 04 05 06 07 08 09 10 Minute Instant Brown . . . . . . Minute Original . . . . . . . . . . Minute Premium . . . . . . . . . . Riceland . . . . . . . . . . . . . . . Success Boil-In-Bag . . . . . . 11 12 13 14 15 Texmati . . . . . . . . . . . . . . . . Uncle Ben’s Boil-In-Bag . . . Uncle Ben’s Instant Brown Rice . . . . . . . . . . . Uncle Ben’s Instant Rice . . . Uncle Ben’s Whole Grain Brown Rice . . . . . . . . . . . 16 17 18 19 20 Uncle Ben’s Original Converted . . . . . . . . . . . . Store’s Own Brand . . . . . . . 21 22 999 01 02 03 OTHER (Write In) 04 05 FLAVORED & 06 SEASONED RICE 07 08 816 09 10 11 12 13 14 999 Your Household: Used in Packages/ last 6 last 30 months days 813 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Bread Crumbs . . . . . . . . . . . Coatings . . . . . . . . . . . . . . . BRANDS: Contadina . . . . . . . . . . . . . . 4-C . . . . . . . . . . . . . . . . . . . Golden Dipt . . . . . . . . . . . . . Kellogg’s Corn Flake Crumbs Oven Fry for Chicken . . . . . . 00 Oven Fry for Pork . . . . . . . . Progresso . . . . . . . . . . . . . . Shake ’N Bake Original for Chicken . . . . . . . . . . . . . . Shake ’N Bake Original for Pork . . . . . . . . . . . . . . . . . Other Shake ’N Bake . . . . . 08 09 01 02 10 11 12 Zatarain’s . . . . . . . . . . . . . . . Store’s Own Brand . . . . . . . 13 14 999 Your Household: Used in Packages/ last 6 last 30 months days TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Goya . . . . . . . . . . . . . . . . . . Knorr Lipton Rice Sides . . . Mahatma Rice Mixes . . . . . . Near East . . . . . . . . . . . . . . Rice-A-Roni . . . . . . . . . . . . . 00 01 02 03 04 05 Rice-A-Roni Long Grain & Wild Rice . . . . . . . . . . . . . Other Rice-A-Roni . . . . . . . . Success Rice Mixes . . . . . . Uncle Ben’s Flavorful Rice . . Uncle Ben’s Country Inn . . . 06 07 08 09 10 Uncle Ben’s Long Grain & Wild Rice . . . . . . . . . . . Uncle Ben’s Ready Rice . . . Other Uncle Ben’s . . . . . . . . Zatarain’s . . . . . . . . . . . . . . . Store’s Own Brand . . . . . . . 11 12 13 14 15 03 04 OTHER (Write In) 05 06 FROZEN CORN ON 07 OTHER (Write In) Your Household: Used in Packages/ last 6 last 30 months days 815 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Canned . . . . . . . . . . . . . . . . Dry Mix . . . . . . . . . . . . . . . . BRANDS: Campbell’s Supper Bakes . . Chicken Helper . . . . . . . . . . Del Monte Sloppy Joe Sauce . . . . . . . . . . . . . . . Hamburger Helper . . . . . . . . Heinz Sloppy Joe Sauce . . . 12 812 OTHER (Write In) Your Household: Used in Packages/ last 6 last 30 months days 841 811 PACKAGED INSTANT POTATOES DINNER MIXES AND KITS THE COB 999 Your Household: Used in Packages/ last 6 last 30 months days 817 TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Birds Eye . . . . . . . . . . . . . . . Green Giant . . . . . . . . . . . . . OTHER (Write In) 00 01 02 999 FOOD Page 95 FROZEN POTATO PRODUCTS Your Household: Used in Packages/ last 6 last 30 months days FROZEN MAIN COURSES 818 Your Household: Used in Packages/ last 6 last 30 months days 00 TOTAL: . . . . . . . . . . . . . . . . . 00 TYPES: French Fried Potatoes . . . . . Other Potatoes . . . . . . . . . . 01 TYPES: Low Calorie . . . . . . . . . . . . . Regular . . . . . . . . . . . . . . . . 01 BRANDS: Larry’s Frozen Potatoes . . . . McCain French Fries . . . . . . McCain Roasters . . . . . . . . . Ore-Ida Easy Fries . . . . . . . Ore-Ida Frozen French Fries . Ore-Ida Frozen Hash Browns Ore-Ida Frozen Tater Tots . . Other Ore-Ida . . . . . . . . . . . Simply Potatoes . . . . . . . . . Store’s Own Brand . . . . . . . 03 04 05 06 07 08 09 10 11 12 999 OTHER (Write In) FROZEN VEGETABLES-PLAIN Your Household: Used in Packages/ last 6 last 30 months days 819 TOTAL: . . . . . . . . . . . . . . . . . 00 TYPES: Box . . . . . . . . . . . . . . . . . . . Plastic Bag . . . . . . . . . . . . . 01 02 BRANDS: Bel-Air . . . . . . . . . . . . . . . . . Birds Eye . . . . . . . . . . . . . . . Cascadian Farms . . . . . . . . Flav-R-Pac . . . . . . . . . . . . . Freshlike . . . . . . . . . . . . . . . 03 08 Store’s Own Brand . . . . . . . 13 Green Giant . . . . . . . . . . . . . Goya . . . . . . . . . . . . . . . . . . Hanover . . . . . . . . . . . . . . . . Libby’s . . . . . . . . . . . . . . . . . Pictsweet . . . . . . . . . . . . . . . 07 09 10 11 12 999 Your Household: Used in Packages/ last 6 last 30 months days 820 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Box (Boil ’N Bag) . . . . . . . . . Box (Microwave) . . . . . . . . . Box (Other) . . . . . . . . . . . . . Plastic Bag . . . . . . . . . . . . . BRANDS: Birds Eye Vegetables and Sauce . . . . . . . . . . . . . . . Freshlike . . . . . . . . . . . . . . . Green Giant . . . . . . . . . . . . . Stouffer’s . . . . . . . . . . . . . . . Store’s Own Brand . . . . . . . OTHER (Write In) 00 01 02 03 04 05 02 03 Hot Pockets . . . . . . . . . . . . . Lean Cuisine Cafe Classics . Lean Cuisine Entrees . . . . . Lean Pockets . . . . . . . . . . . . Marie Callender’s . . . . . . . . 08 Michelina’s . . . . . . . . . . . . . . On-Cor Deluxe Entrees . . . . Pepperidge Farm Pot Pies . Stouffer’s Entrees . . . . . . . . Swanson Pot Pies . . . . . . . . 13 Tyson . . . . . . . . . . . . . . . . . . Weight Watchers Smart Ones . . . . . . . . . . . . . . . . Store’s Own Brand . . . . . . . 18 OTHER (Write In) 06 OTHER (Write In) FROZEN VEGETABLES PREPARED BRANDS: Amy’s . . . . . . . . . . . . . . . . . . Banquet . . . . . . . . . . . . . . . . Croissant Pockets . . . . . . . . Gorton’s . . . . . . . . . . . . . . . . Healthy Choice . . . . . . . . . . 04 FROZEN PIZZA 05 04 05 06 07 09 10 11 12 14 15 16 17 19 20 999 Your Household: Used in Packages/ last 6 last 30 months days 824 TOTAL: . . . . . . . . . . . . . . . . . BRANDS: California Pizza Kitchen . . . Celeste Pizza For One . . . . DiGiorno Rising Crust Pizza DiGiorno Stuffed Crust Pizza Freschetta . . . . . . . . . . . . . . 00 Healthy Choice . . . . . . . . . . Jack’s Naturally Rising . . . . Jack’s Original . . . . . . . . . . . Lean Cuisine . . . . . . . . . . . . McCain Ellio’s . . . . . . . . . . . Red Baron Deep Dish Singles . . . . . . . . . . . . . . . Red Baron Original . . . . . . . Stouffer’s French Bread Pizza Tombstone Mini Deep Dish . Tombstone Original . . . . . . . 06 16 Tony’s . . . . . . . . . . . . . . . . . Tony’s Deep Dish . . . . . . . . . Totino’s Party Pizza . . . . . . . Store’s Own Brand . . . . . . . OTHER (Write In) 01 02 03 04 05 07 08 09 10 11 07 VEGETARIAN 09 FROZEN BURGERS 999 17 18 19 999 984 OTHER (Write In) 00 01 00 TYPES: Low Calorie . . . . . . . . . . . . . Regular . . . . . . . . . . . . . . . . 01 BRANDS: Banquet Crock Pot Classics . Other Banquet . . . . . . . . . . . Bertolli . . . . . . . . . . . . . . . . . Birds Eye Voila . . . . . . . . . . Boston Market Frozen Meal 02 03 999 02 03 04 05 06 07 Healthy Choice Dinners . . . . Kid Cuisine . . . . . . . . . . . . . Lean Cuisine . . . . . . . . . . . . Marie Callender’s . . . . . . . . Michelina’s . . . . . . . . . . . . . . 08 Stouffer’s Corner Bistro . . . . Stouffer’s Dinners . . . . . . . . . Stouffer’s Skillets . . . . . . . . . Swanson’s Hungry-Man . . . Other Swanson . . . . . . . . . . 13 Tyson . . . . . . . . . . . . . . . . . . Weight Watchers Smart Ones . . . . . . . . . . . . . . . . 18 09 10 11 12 14 15 16 17 19 999 OTHER (Write In) FROZEN HOT SNACKS Your Household: Used in Packages/ last 6 last 30 months days 822 TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Asian Sensations . . . . . . . . Bagel Bites . . . . . . . . . . . . . Farm Rich Cheese Sticks . . Farm Rich Onion Petals . . . Other Farm Rich Snacks . . . 00 01 La Choy Egg Rolls . . . . . . . . Poppers . . . . . . . . . . . . . . . . SuperPretzel . . . . . . . . . . . . T.G.I. Friday’s . . . . . . . . . . . . Totino’s Pizza Rolls . . . . . . . 06 White Castle Hamburgers . . Store’s Own Brand . . . . . . . 11 02 03 04 05 07 08 09 10 12 999 OTHER (Write In) 13 GRAVY/SAUCE MIXES AND 14 COOKING SAUCES 15 Your Household: Used in Packages/ last 6 last 30 months days TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Boca Burger . . . . . . . . . . . . Gardenburger . . . . . . . . . . . Morningstar Farms . . . . . . . TOTAL: . . . . . . . . . . . . . . . . . 12 06 08 Your Household: Used in Number/ last 6 last 30 months days 823 821 TOTAL: . . . . . . . . . . . . . . . . . 02 FROZEN COMPLETE DINNERS Your Household: Used in Packages or last 6 containers/ months last 30 days 842 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Dry gravy mixes . . . . . . . . . . Liquid gravy (ready to heat) . Other sauce mixes . . . . . . . BRANDS: Campbell’s . . . . . . . . . . . . . . Durkee . . . . . . . . . . . . . . . . . Franco-American . . . . . . . . . French’s . . . . . . . . . . . . . . . . Gravy Master . . . . . . . . . . . . Heinz . . . . . . . . . . . . . . . . . Knorr . . . . . . . . . . . . . . . . . . Lawry’s . . . . . . . . . . . . . . . . McCormick . . . . . . . . . . . . . Pioneer . . . . . . . . . . . . . . . . Store’s Own Brand . . . . . . . OTHER (Write In) 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 999 FOOD FISH & SEAFOOD FRESH OR FROZEN Page 96 FROZEN BREADED CHICKEN Your Household: Used in Pounds last 6 last 30 months days 828 826 TOTAL: . . . . . . . . . . . . . . . . . 00 TYPES: Crab . . . . . . . . . . . . . . . . . . Coated Fillets . . . . . . . . . . . Raw Fillets . . . . . . . . . . . . . . Fish Sticks . . . . . . . . . . . . . . Lobster Tails . . . . . . . . . . . . 01 06 Scallops . . . . . . . . . . . . . . . . Shrimp (Breaded) . . . . . . . . Shrimp (Raw) . . . . . . . . . . . (Imitation Seafood) Surimi . . 02 03 04 05 07 08 09 FORMS: Fresh . . . . . . . . . . . . . . . . . . Frozen . . . . . . . . . . . . . . . . . BRANDS: Gorton’s . . . . . . . . . . . . . . . . Louis Kemp . . . . . . . . . . . . . Mrs. Paul’s . . . . . . . . . . . . . . Rich-Sea Pak . . . . . . . . . . . Taste O’Sea . . . . . . . . . . . . . Van De Kamp . . . . . . . . . . . 10 BEEF FRESH/FROZEN 12 11 13 14 15 16 17 18 999 OTHER (Write In) Your Household: Used in Pounds last 6 last 30 months days TYPES: Chicken Breast (Fresh) . . . . Chicken Breast (Frozen) . . . Chicken Breasts (Fully Cooked) . . . . . . . . . Chicken Strips (Fully Cooked) . . . . . . . . . Chicken Whole (Fresh) . . . . Chicken Whole (Frozen) . . . Chicken Wings Fully Cooked (Frozen) . . . . . . . Other Chicken (Fresh) . . . . . Other Chicken (Frozen) . . . . Turkey Boneless (Fresh) . . . 00 OTHER MEAT FRESH/FROZEN 01 02 03 04 06 05 07 Turkey Boneless (Frozen) . . Turkey Breast (Fresh— Bone In) . . . . . . . . . . . . . . Turkey Breast (Frozen— Bone In) . . . . . . . . . . . . . . Turkey Whole (Fresh) . . . . . Turkey Whole (Frozen) . . . . . 11 Other Fresh Turkey . . . . . . . Other Frozen Turkey . . . . . . 16 08 09 10 17 BRANDS: Butterball Turkey . . . . . . . . . Country Pride . . . . . . . . . . . Foster Farms . . . . . . . . . . . . Gold’n Plump . . . . . . . . . . . . Honeysuckle White Turkey . 18 Jennie-O Turkey Store . . . . . Louis Rich . . . . . . . . . . . . . . Perdue . . . . . . . . . . . . . . . . . Pilgrim’s Pride . . . . . . . . . . . Sanderson Farms . . . . . . . . 23 Shady Brook Farms . . . . . . . Tyson . . . . . . . . . . . . . . . . . . Store’s Own Brand . . . . . . . 28 OTHER (Write In) 19 20 21 22 24 25 26 27 29 30 999 01 02 03 04 05 OTHER (Write In) OTHER (Write In) 00 01 02 999 Your Household: Used in Pounds/ last 6 last 30 months days 834 08 999 00 01 02 03 04 05 06 07 999 00 01 02 03 04 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Low Sodium . . . . . . . . . . . . . Regular . . . . . . . . . . . . . . . . Thick Cut . . . . . . . . . . . . . . . KINDS: Regular (Ready to Cook) . . Fully Cooked . . . . . . . . . . . . BRANDS: Armour . . . . . . . . . . . . . . . . Armour Turkey Bacon . . . . . Bar S . . . . . . . . . . . . . . . . . . Bryan . . . . . . . . . . . . . . . . . . Butterball Turkey Bacon . . . . Corn King . . . . . . . . . . . . . . Eckrich . . . . . . . . . . . . . . . . Farmer John . . . . . . . . . . . . Farmland . . . . . . . . . . . . . . . Gwaltney . . . . . . . . . . . . . . . Hillshire Farm . . . . . . . . . . . Hormel . . . . . . . . . . . . . . . . . Hormel Black Label Bacon . Jimmy Dean . . . . . . . . . . . . Louis Rich Turkey Bacon . . . Oscar Mayer . . . . . . . . . . . . Smithfield . . . . . . . . . . . . . . Swift’s Premium . . . . . . . . . . Thorn Apple Valley . . . . . . . Tyson . . . . . . . . . . . . . . . . . . Store’s Own Brand . . . . . . . 999 831 00 01 02 09 10 11 12 13 14 15 999 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 999 Your Household: Used in Cans/ last 6 last 30 months days 840 TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Hormel . . . . . . . . . . . . . . . . . Libby’s Corned Beef . . . . . . . SPAM . . . . . . . . . . . . . . . . . . Treet . . . . . . . . . . . . . . . . . . . Store’s Own Brand . . . . . . . OTHER (Write In) 03 CANNED CHICKEN 04 05 06 07 08 00 OTHER (Write In) 05 CANNED MEATS 06 07 Your Household: Used in Packages/ last 6 last 30 months days TOTAL: . . . . . . . . . . . . . . . . . TYPES: Canned . . . . . . . . . . . . . . . . Wrapped . . . . . . . . . . . . . . . KINDS: Low Salt . . . . . . . . . . . . . . . . Regular . . . . . . . . . . . . . . . . BRANDS: Armour . . . . . . . . . . . . . . . . Cook’s . . . . . . . . . . . . . . . . . Dubuque . . . . . . . . . . . . . . . Farmland . . . . . . . . . . . . . . . Hillshire Farm Lean & Hearty . . . . . . . . . . . . . . . HoneyBaked Ham . . . . . . . . Hormel . . . . . . . . . . . . . . . . . Hormel Cure/81 Ham . . . . . Jennie-O Turkey Store . . . . . Plumrose . . . . . . . . . . . . . . . Swift . . . . . . . . . . . . . . . . . . OTHER (Write In) Your Household: Used in Packages or last 6 Birds last months 30 days TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Perdue . . . . . . . . . . . . . . . . . Tyson . . . . . . . . . . . . . . . . . . BACON AND BREAKFAST STRIPS 06 07 830 13 15 Your Household: Used in Pounds/ last 6 last 30 months days TOTAL: . . . . . . . . . . . . . . . . . TYPES: Lean . . . . . . . . . . . . . . . . . . Regular . . . . . . . . . . . . . . . . FORMS: Fresh . . . . . . . . . . . . . . . . . . Frozen . . . . . . . . . . . . . . . . . KINDS: Lamb . . . . . . . . . . . . . . . . . . Pork . . . . . . . . . . . . . . . . . . . Veal . . . . . . . . . . . . . . . . . . . 12 COOKED HAMS 14 00 829 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Lean . . . . . . . . . . . . . . . . . . Regular . . . . . . . . . . . . . . . . FORMS: Fresh . . . . . . . . . . . . . . . . . . Frozen . . . . . . . . . . . . . . . . . KINDS: Ground Beef . . . . . . . . . . . . Steaks . . . . . . . . . . . . . . . . . Roasts . . . . . . . . . . . . . . . . . CORNISH HENS 832 Your Household: Used in Pounds/ last 6 last 30 months days OTHER (Write In) 827 TOTAL: . . . . . . . . . . . . . . . . . TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Banquet Crispy Chicken . . . Banquet Patties . . . . . . . . . . Banquet Tenders, Nuggets, Wings . . . . . . . . . . . . . . . . Barber Foods . . . . . . . . . . . . Tyson Breast Patties . . . . . . Tyson Chicken Chunks, Sticks . . . . . . . . . . . . . . . . Other Tyson . . . . . . . . . . . . . Weaver Mini Drums, Sticks, Nuggets . . . . . . . . . . . . . . OTHER (Write In) Store’s Own Brand . . . . . . . CHICKEN & TURKEY FRESH OR FROZEN Your Household: Used in Packages/ last 6 last 30 months days 00 01 02 03 04 05 999 Your Household: Used in Cans/ last 6 last 30 months days 807 TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Hormel . . . . . . . . . . . . . . . . . Swanson . . . . . . . . . . . . . . . Sweet Sue . . . . . . . . . . . . . . Valley Fresh . . . . . . . . . . . . . Store’s Own Brand . . . . . . . OTHER (Write In) 00 01 02 03 04 05 999 FOOD Page 97 FRANKFURTERS & WIENERS Your Household: Used in Packages/ last 6 last 30 months days COLD CUTS 836 00 TYPES: Beef . . . . . . . . . . . . . . . . . . . Chicken . . . . . . . . . . . . . . . . Turkey . . . . . . . . . . . . . . . . . Other meats . . . . . . . . . . . . 01 02 03 04 KINDS: Fat Free . . . . . . . . . . . . . . . . Light/Reduced Fat . . . . . . . . Low Sodium . . . . . . . . . . . . . Regular . . . . . . . . . . . . . . . . 05 06 07 08 BRANDS: Armour . . . . . . . . . . . . . . . . Ball Park . . . . . . . . . . . . . . . Bar S . . . . . . . . . . . . . . . . . . Bryan . . . . . . . . . . . . . . . . . . Butterball . . . . . . . . . . . . . . . 09 10 11 12 13 Eckrich . . . . . . . . . . . . . . . . Farmer John . . . . . . . . . . . . Farmland . . . . . . . . . . . . . . . Hebrew National . . . . . . . . . Hormel . . . . . . . . . . . . . . . . . 14 15 16 17 18 John Morrell . . . . . . . . . . . . Kahns . . . . . . . . . . . . . . . . . Louis Rich . . . . . . . . . . . . . . Nathan’s . . . . . . . . . . . . . . . Oscar Mayer Fat Free . . . . . 19 20 Oscar Mayer (Light) . . . . . . . Oscar Mayer (Regular) . . . . Store’s Own Brand . . . . . . . 24 25 26 OTHER (Write In) 21 22 23 999 Your Household: Used in Pounds/ last 6 last 30 months days 837 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Breakfast . . . . . . . . . . . . . . . Dinner . . . . . . . . . . . . . . . . . Other . . . . . . . . . . . . . . . . . . FORMS: Link . . . . . . . . . . . . . . . . . . . Patties . . . . . . . . . . . . . . . . . Roll . . . . . . . . . . . . . . . . . . . KINDS: Smoked . . . . . . . . . . . . . . . . Non-Smoked . . . . . . . . . . . . BRANDS: Armour . . . . . . . . . . . . . . . . Banquet Brown ’N Serve . . . Bob Evans Brown & Serve . Other Bob Evans . . . . . . . . . Bryan . . . . . . . . . . . . . . . . . . 00 00 Turkey Bologna . . . . . . . . . . Turkey Breast . . . . . . . . . . . . Turkey Ham . . . . . . . . . . . . . Other Red Meat Cold Cuts . Other Turkey Cold Cuts . . . . FORMS: Packaged . . . . . . . . . . . . . . Fresh cut/Deli . . . . . . . . . . . BRANDS: Armour . . . . . . . . . . . . . . . . Boars Head . . . . . . . . . . . . . Bryan . . . . . . . . . . . . . . . . . . Butterball . . . . . . . . . . . . . . . Carl Buddig . . . . . . . . . . . . . 10 17 Eckrich . . . . . . . . . . . . . . . . Farmland . . . . . . . . . . . . . . . Healthy Choice . . . . . . . . . . Hillshire Farm/Deli Select . . Hormel . . . . . . . . . . . . . . . . . 22 Jennie-O . . . . . . . . . . . . . . . Lightlife Smart Deli . . . . . . . Louis Rich Carving Board . . Louis Rich (Regular) . . . . . . Oscar Mayer (Regular) . . . . 27 Sara Lee . . . . . . . . . . . . . . . Swift’s . . . . . . . . . . . . . . . . . Tyson Lunch Meat . . . . . . . . Store’s Own Brand . . . . . . . 32 01 02 03 04 05 06 07 08 09 11 12 13 18 19 20 21 23 24 25 26 28 29 30 31 33 09 10 11 12 13 Jimmy Dean . . . . . . . . . . . . Johnsonville . . . . . . . . . . . . . Louis Rich . . . . . . . . . . . . . . Oscar Mayer . . . . . . . . . . . . Owens . . . . . . . . . . . . . . . . . 19 20 21 22 23 24 25 26 999 843 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Brown/Spicy . . . . . . . . . . . . Dijon . . . . . . . . . . . . . . . . . . Dijonnaise . . . . . . . . . . . . . . Honey . . . . . . . . . . . . . . . . . Yellow . . . . . . . . . . . . . . . . . . Other . . . . . . . . . . . . . . . . . . BRANDS: America’s Choice . . . . . . . . Best Foods . . . . . . . . . . . . . French’s Classic Yellow . . . . Other French’s . . . . . . . . . . . Grey Poupon Dijon . . . . . . . 00 12 13 14 15 16 Plochman’s/Premium . . . . . Store’s Own Brand . . . . . . . 17 18 Other Grey Poupon . . . . . . . . Guldens . . . . . . . . . . . . . . . . Heinz . . . . . . . . . . . . . . . . . . Hellmann’s . . . . . . . . . . . . . . Kraft . . . . . . . . . . . . . . . . . . . OTHER (Write In) 00 01 02 03 04 05 06 07 08 09 10 11 999 Your Household: Used in Jars/ last 6 last 30 months days TOTAL: . . . . . . . . . . . . . . . . . TYPES: Dill (Refrigerated in store) . . Dill (Shelf in store) . . . . . . . . Low Salt . . . . . . . . . . . . . . . . Sweet . . . . . . . . . . . . . . . . . KINDS: Slices . . . . . . . . . . . . . . . . . . Spears . . . . . . . . . . . . . . . . . Whole . . . . . . . . . . . . . . . . . BRANDS: Claussen . . . . . . . . . . . . . . . Del Monte . . . . . . . . . . . . . . Heinz . . . . . . . . . . . . . . . . . . Mt. Olive . . . . . . . . . . . . . . . Vlasic . . . . . . . . . . . . . . . . . . Store’s Own Brand . . . . . . . 01 02 03 04 05 06 07 08 09 10 11 999 00 01 02 03 04 05 06 07 08 09 10 11 12 13 999 OTHER (Write In) 34 35 PICKLE RELISH 999 07 08 849 14 15 16 17 18 OTHER (Write In) 16 833 PICKLES 15 Your Household: 04 Jars or MUSTARD 05 Used in squeeze 06 last 6 bottles/last months 3 months OTHER (Write In) Your Household: Used in Packages/ last 6 last 30 months days TOTAL: . . . . . . . . . . . . . . . . . TYPES: Jerky . . . . . . . . . . . . . . . . . . Meat Sticks . . . . . . . . . . . . . KINDS: Beef . . . . . . . . . . . . . . . . . . . Pepperoni . . . . . . . . . . . . . . Salami . . . . . . . . . . . . . . . . . BRANDS: Big Jerks . . . . . . . . . . . . . . . Big Slims . . . . . . . . . . . . . . . Jack Link’s . . . . . . . . . . . . . . Oberto . . . . . . . . . . . . . . . . . Pemmican . . . . . . . . . . . . . . Slim Jim . . . . . . . . . . . . . . . . 14 01 02 03 Eckrich . . . . . . . . . . . . . . . . Farmer John . . . . . . . . . . . . Farmland . . . . . . . . . . . . . . . Hillshire Farm . . . . . . . . . . . Hormel Little Sizzlers . . . . . Swift Premium Brown & Serve . . . . . . . . . . . . . . . . Tennessee Pride . . . . . . . . . Store’s Own Brand . . . . . . . TOTAL: . . . . . . . . . . . . . . . . . TYPES: Fat Free . . . . . . . . . . . . . . . . Low Fat . . . . . . . . . . . . . . . . Low Sodium . . . . . . . . . . . . . Regular . . . . . . . . . . . . . . . . KINDS: Bologna . . . . . . . . . . . . . . . . Chicken Cold Cuts . . . . . . . . Ham . . . . . . . . . . . . . . . . . . . Roast Beef . . . . . . . . . . . . . Salami/Summer Sausage . . OTHER (Write In) 838 TOTAL: . . . . . . . . . . . . . . . . . SAUSAGE MEAT SNACKS Your Household: Used in Pounds/ last 6 last 30 months days Your Household: Used in Bottles or last 6 jars/last months 3 months 850 TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Del Monte . . . . . . . . . . . . . . Heinz . . . . . . . . . . . . . . . . . . Mt. Olive . . . . . . . . . . . . . . . Vlasic . . . . . . . . . . . . . . . . . . Store’s Own Brand . . . . . . . OTHER (Write In) VINEGAR 00 01 02 03 04 05 999 Your Household: Used in Bottles/ last 6 last 30 months days 854 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Balsamic . . . . . . . . . . . . . . . Cider . . . . . . . . . . . . . . . . . . Rice . . . . . . . . . . . . . . . . . . . White Distilled . . . . . . . . . . . Wine . . . . . . . . . . . . . . . . . . Other . . . . . . . . . . . . . . . . . . BRANDS: Heinz . . . . . . . . . . . . . . . . . . Nakano . . . . . . . . . . . . . . . . Pompeian . . . . . . . . . . . . . . Progresso . . . . . . . . . . . . . . Regina . . . . . . . . . . . . . . . . . 00 01 02 03 04 05 06 07 08 09 10 11 White House . . . . . . . . . . . . Store’s Own Brand . . . . . . . 12 13 OTHER (Write In) 999 FOOD Page 98 SALAD OR COOKING OIL Your Household: Used in Pints/ last 6 last 30 months days SALAD DRESSING 855 858 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Canola Oil . . . . . . . . . . . . . . Corn Oil . . . . . . . . . . . . . . . . Olive Oil . . . . . . . . . . . . . . . . Peanut Oil . . . . . . . . . . . . . . Safflower Oil . . . . . . . . . . . . 00 01 Sunflower Oil . . . . . . . . . . . . Vegetable Oil . . . . . . . . . . . . Other . . . . . . . . . . . . . . . . . . 06 02 03 04 05 07 08 BRANDS: Bertolli . . . . . . . . . . . . . . . . . Carapelli . . . . . . . . . . . . . . . Colavita . . . . . . . . . . . . . . . . Crisco Natural Blend . . . . . . Crisco Pure Canola . . . . . . . 09 Crisco Vegetable Oil . . . . . . Enova Oíl . . . . . . . . . . . . . . . Filippo Berio . . . . . . . . . . . . Goya . . . . . . . . . . . . . . . . . . LouAna . . . . . . . . . . . . . . . . 14 Mazola Corn Oil . . . . . . . . . Mazola Right Blend . . . . . . . Wesson Best Blend . . . . . . . Wesson Vegetable Oil . . . . . Store’s Own Brand . . . . . . . 19 OTHER (Write In) Used for: Baking . . . . . . . . . . . . . . . . Frying . . . . . . . . . . . . . . . . . Salad . . . . . . . . . . . . . . . . . . Sauteing/Stir Frying . . . . . . Other . . . . . . . . . . . . . . . . . . MAYONNAISE AND MAYONNAISE TYPE SALAD DRESSING 10 11 12 13 15 16 17 18 20 21 22 23 999 856-0 1 2 3 4 5 Your Household: Used in Jars/ last 6 last 30 months days 857 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Low Fat . . . . . . . . . . . . . . . . Fat Free . . . . . . . . . . . . . . . . Regular . . . . . . . . . . . . . . . . KINDS: Jar . . . . . . . . . . . . . . . . . . . . Squeeze . . . . . . . . . . . . . . . BRANDS: Best Foods Light . . . . . . . . . Best Foods Real Mayonnaise . . . . . . . . . . . Best Foods Reduced Fat . . . Blue Plate . . . . . . . . . . . . . . Dukes . . . . . . . . . . . . . . . . . Hellmann’s Light . . . . . . . . . Hellmann’s Real Mayonnaise . . . . . . . . . . . Hellmann’s Reduced Fat . . . Kraft Real Mayonnaise . . . . Kraft Fat-Free Mayonnaise . 00 01 02 03 04 05 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Fat Free . . . . . . . . . . . . . . . . Low Fat/Light . . . . . . . . . . . . Regular . . . . . . . . . . . . . . . . KINDS: Dry Mix . . . . . . . . . . . . . . . . Liquid . . . . . . . . . . . . . . . . . . Refrigerated . . . . . . . . . . . . FLAVORS: Bacon . . . . . . . . . . . . . . . . . Buttermilk . . . . . . . . . . . . . . Caesar/Creamy Caesar . . . . Creamy Cucumber . . . . . . . Dijon/Mustard . . . . . . . . . . . French . . . . . . . . . . . . . . . . . Italian/Creamy Italian . . . . . . Oil & Vinegar . . . . . . . . . . . . Ranch . . . . . . . . . . . . . . . . . Roquefort/Blue Cheese . . . . 1000 Island/Russian . . . . . . Vinaigrette . . . . . . . . . . . . . . Other . . . . . . . . . . . . . . . . . . BRANDS: Good Seasons Fat Free . . . Good Seasons (Regular) . . Hidden Valley Ranch Regular Bottled . . . . . . . . . . . . . . . Hidden Valley Ranch Fat Free Bottled . . . . . . . . Hidden Valley Ranch Light Bottled . . . . . . . . . . . . . . . Hidden Valley Ranch Dry Mix . . . . . . . . . . . . . . . . . . Ken’s . . . . . . . . . . . . . . . . . . Kraft Free . . . . . . . . . . . . . . Kraft Light Done Right . . . . . Kraft (Regular) . . . . . . . . . . . Marie’s . . . . . . . . . . . . . . . . . Marzetti/T. Marzetti . . . . . . . Naturally Fresh . . . . . . . . . . Newman’s Own . . . . . . . . . . Newman’s Own Lighten Up . Seven Seas . . . . . . . . . . . . . Western Salad Dressing . . . Wish-Bone Fat Free . . . . . . . Wish-Bone Light . . . . . . . . . Wish-Bone (Regular) . . . . . . Wish-Bone Salad Spritzers . Store’s Own Brand . . . . . . . 01 02 03 04 05 06 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 999 Your Household: Bottles or SALAD TOPPINGS packages/ 07 Used in last 6 last 08 months 30 days 10 11 12 Kraft Light Mayonnaise . . . . Kraft Miracle Whip Free . . . . Kraft Miracle Whip Light . . . Kraft Miracle Whip (Regular) Store’s Own Brand . . . . . . . 16 13 14 15 17 18 19 20 999 853 TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Arnold Croutons . . . . . . . . . Bac˜Os . . . . . . . . . . . . . . . . Brownberry Croutons . . . . . French’s French Fried Onions . . . . . . . . . . . . . . . Hormel Real Bacon Bits . . . TOTAL: . . . . . . . . . . . . . . . . . TYPES: Pitted . . . . . . . . . . . . . . . . . . Stuffed . . . . . . . . . . . . . . . . . Whole . . . . . . . . . . . . . . . . . KINDS: Black . . . . . . . . . . . . . . . . . . Greek . . . . . . . . . . . . . . . . . Spanish . . . . . . . . . . . . . . . . OTHER (Write In) 07 08 FRESH FRUIT & 09 VEGETABLES 10 11 861 12 TOTAL: . . . . . . . . . . . . . . . 13 KINDS: 14 Organic . . . . . . . . . . . . . . 15 Non-organic . . . . . . . . . . . 16 06 09 00 01 02 03 04 05 06 999 Your Household: Used in Pounds/ last 6 last 30 months days . . 00 . . . . 01 02 03 Broccoli . . . . . . . . . . . . . . . . Cabbage . . . . . . . . . . . . . . . Cantaloupes . . . . . . . . . . . . Carrots . . . . . . . . . . . . . . . . Cauliflower . . . . . . . . . . . . . . 08 Cherries . . . . . . . . . . . . . . . . Corn . . . . . . . . . . . . . . . . . . Cucumber . . . . . . . . . . . . . . Grapefruit . . . . . . . . . . . . . . Grapes . . . . . . . . . . . . . . . . 13 Green Beans . . . . . . . . . . . . Kiwi . . . . . . . . . . . . . . . . . . . Lemons . . . . . . . . . . . . . . . . Lettuce . . . . . . . . . . . . . . . . Limes . . . . . . . . . . . . . . . . . . 18 Mushrooms . . . . . . . . . . . . . Onions . . . . . . . . . . . . . . . . . Oranges . . . . . . . . . . . . . . . Peaches . . . . . . . . . . . . . . . Pears . . . . . . . . . . . . . . . . . . 23 Peas . . . . . . . . . . . . . . . . . . Pineapples . . . . . . . . . . . . . Plums . . . . . . . . . . . . . . . . . Potatoes . . . . . . . . . . . . . . . Pumpkin . . . . . . . . . . . . . . . 28 Raspberries . . . . . . . . . . . . . Spinach . . . . . . . . . . . . . . . . Strawberries . . . . . . . . . . . . Tomatoes . . . . . . . . . . . . . . . Watermelons . . . . . . . . . . . . 33 00 01 02 FROZEN ORANGE 03 04 05 Hormel Real Bacon Pieces . McCormick Bac’n Pieces . . . Mrs. Cubbison’s Croutons . . Oscar Mayer Bacon Bits . . . Pepperidge Farm Croutons . 06 07 08 09 10 Salad Crispins . . . . . . . . . . . Store’s Own Brand . . . . . . . 11 12 999 TYPES: Apples . . . . . . . . . . . . . . . . . Apricots . . . . . . . . . . . . . . . . Asparagus . . . . . . . . . . . . . . Avocados . . . . . . . . . . . . . . . Bananas . . . . . . . . . . . . . . . OTHER (Write In) Your Household: Used in Jars/ last 6 cans last months 30 days 851 00 OTHER (Write In) OTHER (Write In) Your Household: Used in Bottles or OLIVES last 6 packages/ months last 30 days OTHER (Write In) JUICE 04 05 06 07 09 10 11 12 14 15 16 17 19 20 21 22 24 25 26 27 29 30 31 32 34 35 36 37 999 Your Household: Used in Glasses/ last 6 average months day 862 TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Minute Maid Regular . . . . . . Other Minute Maid . . . . . . . . Old Orchard . . . . . . . . . . . . . Tropicana . . . . . . . . . . . . . . . Store’s Own Brand . . . . . . . OTHER (Write In) 00 01 02 03 04 05 999 FOOD Page 99 ORANGE JUICE NOT FROZEN Your Household: Used in Glasses/ last 6 average months day 863 00 TYPES: Single Serving Bottles . . . . . Single Serving Boxes . . . . . Bottled . . . . . . . . . . . . . . . . . Canned . . . . . . . . . . . . . . . . Carton . . . . . . . . . . . . . . . . . Plastic Jug . . . . . . . . . . . . . . 01 02 03 04 05 06 KINDS: Fresh Squeezed . . . . . . . . . From Concentrate . . . . . . . . Not From Concentrate . . . . . BRANDS: Florida’s Natural . . . . . . . . . Minute Maid Calcium Fortified . . . . . . . Minute Maid Country Style . Minute Maid Heart Wise . . . Minute Maid (Regular) . . . . . Simply Orange . . . . . . . . . . Tropicana Essentials . . . . . . Tropicana Pure Premium (Original) . . . . . . . . . . . . . Tropicana Pure Premium Grovestand . . . . . . . . . . . Tropicana Pure Premium Homestyle . . . . . . . . . . . . Tropicana Pure Premium w/Calcium . . . . . . . . . . . . Other Tropicana . . . . . . . . . . Store’s Own Brand . . . . . . . OTHER (Write In) GRAPEFRUIT JUICE 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 999 Your Household: Used in Glasses/ last 6 average months day 864 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Single Serving Bottles . . . . . Bottled . . . . . . . . . . . . . . . . . Canned . . . . . . . . . . . . . . . . Carton . . . . . . . . . . . . . . . . . Frozen . . . . . . . . . . . . . . . . . Plastic Jug . . . . . . . . . . . . . . KINDS: Pink/Ruby Red . . . . . . . . . . White/Golden . . . . . . . . . . . . Other . . . . . . . . . . . . . . . . . . 00 01 02 03 04 05 06 07 08 09 Store’s Own Brand . . . . . . . 10 11 12 13 14 15 999 OTHER (Write In) Your Household: Used in Glasses/ last 6 last 7 months days 867 TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Goya . . . . . . . . . . . . . . . . . . Jumex . . . . . . . . . . . . . . . . . Kern’s . . . . . . . . . . . . . . . . . OTHER (Write In) 00 01 02 KINDS: Low/Reduced Sodium . . . . . Regular . . . . . . . . . . . . . . . . 03 04 BRANDS: Campbell’s Tomato Juice . . . Clamato . . . . . . . . . . . . . . . . Del Monte . . . . . . . . . . . . . . V8 Original . . . . . . . . . . . . . . V8 Spicy Hot . . . . . . . . . . . . 05 06 07 08 09 Store’s Own Brand . . . . . . . 10 999 OTHER (Write In) POWDERED FRUIT & SOFT DRINKS Your Household: Used in Glasses/ last 6 last 7 months days 866 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Sweetened – Sugar . . . . . . . Sweetened – Sugar-Free . . Unsweetened . . . . . . . . . . . BRANDS: Country Time Pink Lemonade . . . . . . . . . . . . Country Time Lemonade . . . Crystal Light . . . . . . . . . . . . Gatorade . . . . . . . . . . . . . . . Flavor Aid . . . . . . . . . . . . . . 00 01 02 03 04 05 06 07 08 Kool-Aid (sugar sweetened) Kool-Aid (sugar free) . . . . . . Kool-Aid (unsweetened) . . . Tang (sugar sweetened) . . . Tang (sugar free) . . . . . . . . . 09 10 11 12 13 Wyler’s Light . . . . . . . . . . . . Store’s Own Brand . . . . . . . 14 15 00 01 02 03 999 INSTANT BREAKFAST 999 Your Household: Used in Packages/ last 6 Boxes last months 30 days 762 TOTAL: . . . . . . . . . . . . . . . . . BRAND: Carnation Instant Breakfast . Store’s Own Brand . . . . . . . 00 01 02 999 OTHER (Write In) DRIED FRUIT Your Household: Used in Pounds/ last 6 last 6 months months 859 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Apples . . . . . . . . . . . . . . . . . Apricots . . . . . . . . . . . . . . . . Bananas . . . . . . . . . . . . . . . Cranberries . . . . . . . . . . . . . Dates . . . . . . . . . . . . . . . . . . Figs . . . . . . . . . . . . . . . . . . . Prunes . . . . . . . . . . . . . . . . . Raisins . . . . . . . . . . . . . . . . OTHER (Write In) Used for: 860-0 Cooking . . . . . . . . . . . . . . . . 1 Snacks . . . . . . . . . . . . . . . . . 2 OTHER FRUIT JUICES & DRINKS Your Household: Used in Glasses/ last 6 average months day 868 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Bottled . . . . . . . . . . . . . . . . . Canned . . . . . . . . . . . . . . . . OTHER (Write In) BRANDS: Florida’s Natural Ruby Red . Minute Maid . . . . . . . . . . . . . Ocean Spray . . . . . . . . . . . . Tropicana . . . . . . . . . . . . . . . Tropicana Pure Premium Ruby Red . . . . . . . . . . . . . NECTARS Your Household: Used in Glasses/ last 6 average months day 865 TOTAL: . . . . . . . . . . . . . . . . . TOMATO AND VEGETABLE JUICES 00 01 02 03 04 05 06 07 08 999 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Single Serving Bottles . . . . . Single Serving Boxes . . . . . Single Serving Cans . . . . . . Single Serving Pouches . . . Bottled . . . . . . . . . . . . . . . . . 00 01 02 03 04 05 Canned . . . . . . . . . . . . . . . . Carton . . . . . . . . . . . . . . . . . FORMS: Concentrate . . . . . . . . . . . . . Frozen . . . . . . . . . . . . . . . . . Liquid . . . . . . . . . . . . . . . . . . KINDS: Apple . . . . . . . . . . . . . . . . . . Cherry . . . . . . . . . . . . . . . . . Cranberry . . . . . . . . . . . . . . Fruit Punch . . . . . . . . . . . . . Grape . . . . . . . . . . . . . . . . . 06 07 08 09 10 11 12 13 14 15 Lemonade/Pink Lemonade . Lemon/Lime . . . . . . . . . . . . Orange . . . . . . . . . . . . . . . . Pineapple . . . . . . . . . . . . . . Juice Blends . . . . . . . . . . . . Other . . . . . . . . . . . . . . . . . . BRANDS: Apple and Eve . . . . . . . . . . . Bolthouse Farms . . . . . . . . . Capri Sun Ready to Drink . . Chiquita . . . . . . . . . . . . . . . . Crystal Light Ready-To Drink . . . . . . . . . . . . . . . . Dole 100% Juices . . . . . . . . Dole Pineapple Blends . . . . . Fruitopia . . . . . . . . . . . . . . . Hawaiian Punch . . . . . . . . . Hi-C . . . . . . . . . . . . . . . . . . . Juicy Juice . . . . . . . . . . . . . . Kool Aid Bursts . . . . . . . . . . Kool Aid Jammers . . . . . . . . Lipton Brisk Lemonade . . . . Minute Maid . . . . . . . . . . . . . Minute Maid Coolers . . . . . . Minute Maid Light . . . . . . . . Minute Maid Premium Blends Mott’s . . . . . . . . . . . . . . . . . . Naked . . . . . . . . . . . . . . . . . Nantucket Nectars . . . . . . . . Newman’s Own . . . . . . . . . . Northland Cranberries . . . . . Ocean Spray . . . . . . . . . . . . Odwalla . . . . . . . . . . . . . . . . Old Orchard . . . . . . . . . . . . . POM Wonderful . . . . . . . . . . ReaLemon . . . . . . . . . . . . . . Seneca . . . . . . . . . . . . . . . . Snapple . . . . . . . . . . . . . . . . SoBe . . . . . . . . . . . . . . . . . . SunnyD . . . . . . . . . . . . . . . . Sunsweet . . . . . . . . . . . . . . . Tree Top . . . . . . . . . . . . . . . . Tropicana . . . . . . . . . . . . . . . Tropicana Twister . . . . . . . . . V8 Splash . . . . . . . . . . . . . . Diet V8 Splash . . . . . . . . . . . V8 V-Fusion . . . . . . . . . . . . . Veryfine . . . . . . . . . . . . . . . . Welch’s Grape . . . . . . . . . . . Other Welch’s . . . . . . . . . . . Store’s Own Brand . . . . . . . 16 17 18 19 20 21 OTHER (Write In) 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 999 FOOD Page 100 DRINK ADDITIVES & HOT COCOA (Add milk or water) Your Household: Used in Servings/ last 6 last 7 months days 869 871 TOTAL: . . . . . . . . . . . . . . . . . 00 TYPES: Sugar Free . . . . . . . . . . . . . Regular . . . . . . . . . . . . . . . . 01 02 KINDS: Fat Free . . . . . . . . . . . . . . . . Regular . . . . . . . . . . . . . . . . 03 04 FORMS: Syrup . . . . . . . . . . . . . . . . . . Powder . . . . . . . . . . . . . . . . 05 06 BRANDS: Abuelita Hot Chocolate . . . . Nestlé Hot Cocoa (Rich Chocolate) . . . . . . . Nestlé Hot Cocoa (French Vanilla) . . . . . . . . Nestlé Hot Cocoa (w/mini-marshmallows) . . . Nestlé Fat Free Hot Cocoa . Nestlé No Sugar Added Hot Cocoa . . . . . . . . . . . . Other Nestlé Hot Cocoa . . . Hershey Chocolate Drink Powder . . . . . . . . . . . . . . . Hershey Chocolate Syrup . . Hershey Hot Cocoa . . . . . . . Your Household: INSTANT ICED Used in Glasses or GROUND COFFEE TEA MIX last 12 cups/average months day (in season) Nesquik Chocolate . . . . . . . Nesquik Strawberry . . . . . . . Nesquik Hot Cocoa . . . . . . . Ovaltine (Rich Chocolate) . Other Ovaltine . . . . . . . . . . 07 08 09 00 01 02 03 04 05 06 07 08 09 10 Nestea . . . . . . . . . . . . . . . . . Store’s Own Brand . . . . . . . 11 12 999 OTHER (Write In) 10 11 REGULAR TEA 12 13 14 15 16 17 18 19 20 21 Swiss Miss Milk Chocolate Hot Cocoa . . . . . . . . . . . . Swiss Miss French Vanilla Hot Cocoa . . . . . . . . . . . . Other Swiss Miss Hot Cocoa Store’s Own Brand . . . . . . . TOTAL: . . . . . . . . . . . . . . . . . TYPES: Sweetened - Sugar . . . . . . . Sweetened - Sugar Free . . . Unsweetened . . . . . . . . . . . KINDS: With Lemon . . . . . . . . . . . . . Without Lemon . . . . . . . . . . BRANDS: Crystal Light Iced Tea . . . . . Lipton Decaf Iced Tea Mix . . Lipton Iced Tea Mix . . . . . . . Lipton Sugar Free . . . . . . . . Other Lipton . . . . . . . . . . . . 22 23 24 25 Your Household: Used in Cups or last 6 glasses/ months average day 872 TOTAL: . . . . . . . . . . . . . . . . . 00 TYPES: Regular . . . . . . . . . . . . . . . . Decaffeinated . . . . . . . . . . . 01 02 FORMS: Flavored . . . . . . . . . . . . . . . Green . . . . . . . . . . . . . . . . . Herb Tea . . . . . . . . . . . . . . . Regular Blend . . . . . . . . . . . 03 04 05 06 KINDS: Family Size Tea Bags . . . . . Regular Size Tea Bags . . . . Loose Tea . . . . . . . . . . . . . . 07 08 09 BRANDS: Bigelow . . . . . . . . . . . . . . . . Celestial Seasonings . . . . . . OTHER (Write In) Constant Comment . . . . . . . Your Household: Good Earth . . . . . . . . . . . . . Lipton Cold Brew . . . . . . . . . COCOA POWDER Used in Containers/ (for baking) last 6 last 30 Lipton Decaffeinated . . . . . . months days Lipton Herbal . . . . . . . . . . . . 870 Lipton Premium Pyramid . . . Lipton Regular Tea . . . . . . . TOTAL: . . . . . . . . . . . . . . . . . 00 Other Lipton . . . . . . . . . . . . BRANDS: Luzianne . . . . . . . . . . . . . . . Hershey . . . . . . . . . . . . . . . . 01 Red Rose . . . . . . . . . . . . . . Nestlé . . . . . . . . . . . . . . . . . 02 Salada . . . . . . . . . . . . . . . . . Store’s Own Brand . . . . . . . 03 Stash . . . . . . . . . . . . . . . . . . Tazo . . . . . . . . . . . . . . . . . . . 999 999 OTHER (Write In) SOY MILK Your Household: Used in Glasses/ last 6 last 7 months days 986 TOTAL: . . . . . . . . . . . . . . . . . 00 Tetley . . . . . . . . . . . . . . . . . . Traditional Medicinals . . . . . Twinings . . . . . . . . . . . . . . . . Yogi Tea . . . . . . . . . . . . . . . . Store’s Own Brand . . . . . . . OTHER (Write In) READY TO DRINK 01 ICED CAPPUCCINO/ 02 ESPRESSO TYPES: Regular . . . . . . . . . . . . . . . . Chocolate . . . . . . . . . . . . . . Vanilla . . . . . . . . . . . . . . . . . Other . . . . . . . . . . . . . . . . . . BRANDS: 8th Continent . . . . . . . . . . . . EdenSoy . . . . . . . . . . . . . . . Kikkoman Pearl . . . . . . . . . . Silk . . . . . . . . . . . . . . . . . . . Soy Dream . . . . . . . . . . . . . 05 06 07 08 09 WestSoy . . . . . . . . . . . . . . . Store’s Own Brand . . . . . . . 10 11 OTHER (Write In) 03 04 999 Folgers Classic Roast . . . . . Folgers Classic Roast (Decaf) . . . . . . . . . . . . . . . Folgers 100% Colombian . . Folgers French Roast . . . . . Folgers Gourmet Supreme . 10 11 12 13 14 15 16 17 18 19 Folgers Special Roast . . . . . Other Folgers . . . . . . . . . . . Gevalia . . . . . . . . . . . . . . . . Green Mountain . . . . . . . . . Hills Bros. . . . . . . . . . . . . . . Maxwell House 100% Colombian . . . . . . . . . . . . Maxwell House Café Collection . . . . . . . . . . . . . Maxwell House Filter Packs Maxwell House (Decaf) . . . . Maxwell House Lite . . . . . . . Maxwell House Master Blend (Regular) . . . . . . . . Maxwell House French Roast (Regular) . . . . . . . . Maxwell House Original (Regular) . . . . . . . . . . . . . Other Maxwell House . . . . . Millstone . . . . . . . . . . . . . . . 01 02 999 20 21 22 23 24 26 27 28 29 Seattle’s Best . . . . . . . . . . . Senseo . . . . . . . . . . . . . . . . Starbucks . . . . . . . . . . . . . . Yuban (Regular) . . . . . . . . . . Gourmet/Coffee Bar Brand . 30 31 32 33 34 Store’s Own Brand (Regular) . . . . . . . . . . . . . Store’s Own Brand (Decaf) . 35 36 20 WHOLE 21 COFFEE BEANS 22 23 24 874 00 05 06 07 08 09 03 04 25 15 16 17 18 19 25 26 27 28 29 999 01 02 878 OTHER (Write In) 00 10 11 12 13 14 Your Household: Used in Cups or last 6 glasses/ months last 7 days TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Starbucks DoubleShot . . . . . Starbucks Frappuccino . . . . 873 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Flavored . . . . . . . . . . . . . . . Unflavored . . . . . . . . . . . . . . FORMS: Loose Grinds . . . . . . . . . . . . Single Serve Pod . . . . . . . . . BRANDS: Chase & Sanborn (Regular) Chock Full O’Nuts (Regular) Dunkin’ Donuts Ground . . . . Eight O’Clock . . . . . . . . . . . . Folgers Breakfast Blend . . . Your Household: Used in Cups or last 6 glasses/ months average day 999 OTHER (Write In) Your Household: Used in Number of last 6 pounds/ months last 30 days TOTAL: . . . . . . . . . . . . . . . . . 00 TYPES: Decaffeinated . . . . . . . . . . . Caffeinated . . . . . . . . . . . . . 01 02 KINDS: Flavored . . . . . . . . . . . . . . . Unflavored . . . . . . . . . . . . . . 03 04 BRANDS: Eight O’Clock . . . . . . . . . . . . Folgers . . . . . . . . . . . . . . . . Gevalia . . . . . . . . . . . . . . . . Millstone . . . . . . . . . . . . . . . Seattle’s Best . . . . . . . . . . . 05 06 07 08 09 Starbucks . . . . . . . . . . . . . . Store’s Own Brand . . . . . . . 10 11 999 OTHER (Write In) Where purchased: 875-0 Supermarket/Grocery Store 1 Gourmet/Specialty Shop . . . 2 Wholesaler/Club . . . . . . . . . 3 Other . . . . . . . . . . . . . . . . . . 4 FOOD/GROCERY SHOPPING Page 101 INSTANT OR FREEZE-DRIED COFFEE Your Household: FOOD PREPARED Used in Cups or FROM SCRATCH last 6 glasses/ months average day 00 01 03 06 Maxwell House (Decaf) . . . . Nescafé Classic . . . . . . . . . . Nescafé Taster’s Choice (Regular) . . . . . . . . . . . . . Nescafé Taster’s Choice (Decaf) . . . . . . . . . . . . . . . Nescafé Taster’s Choice Gourmet Roast . . . . . . . . 08 10 11 12 Sanka . . . . . . . . . . . . . . . . . Store’s Own Brand . . . . . . . 13 02 04 05 07 09 14 999 OTHER (Write In) Your Household: Used in Cups or last 6 glasses/ months last 7 days 877 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Decaffeinated . . . . . . . . . . . Regular . . . . . . . . . . . . . . . . Sugar Free . . . . . . . . . . . . . Fat Free . . . . . . . . . . . . . . . . BRANDS: Folger’s Café Latte . . . . . . . Folger’s Cappuccino . . . . . . General Foods International Coffees: Cafe Vienna . . . . . . . . . . . French Vanilla Cafe . . . . . French Vanilla Decaf . . . . Hazelnut Belgian Cafe . . . Suisse Mocha . . . . . . . . . Other . . . . . . . . . . . . . . . . Hills Bros. Cappuccino . . . . Nescafé Ice Java . . . . . . . . . Nescafé Taster’s Choice . . . OTHER (Write In) Your Household: Used in last 6 months ORGANIC FOODS TOTAL: . . . . . . . . . . . . . . . . . . . . ORGANIC FOODS: Baby Food . . . . . . . . . . . . . . . . Bread . . . . . . . . . . . . . . . . . . . . Breakfast Cereals . . . . . . . . . . Cheese . . . . . . . . . . . . . . . . . . Chocolate . . . . . . . . . . . . . . . . Fish/Seafood . . . . . . . . . . . . . . . Frozen Foods . . . . . . . . . . . . . . Granola . . . . . . . . . . . . . . . . . . Ice Cream . . . . . . . . . . . . . . . . Meat . . . . . . . . . . . . . . . . . . . . Pasta . . . . . . . . . . . . . . . . . . . . 990-0 1 2 3 4 5 6 7 8 9 0 X Y Peanut Butter . . . . . . . . . . . . . Poultry . . . . . . . . . . . . . . . . . . . Soup . . . . . . . . . . . . . . . . . . . . Spaghetti/Pasta Sauce . . . . . . ___________________________ 991-0 1 2 3 4 5 OTHER (Write In) GROCERY SHOPPING 879 876 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Freeze-Dried . . . . . . . . . . . . Instant Powdered/Buds . . . . BRANDS: Folgers Crystals (Regular) . Folgers Crystals (Decaf) . . . Folgers Singles . . . . . . . . . . Maxwell House Coffee Singles . . . . . . . . . . . . . . . Maxwell House (Regular) . . FLAVORED INSTANT COFFEE Your Household: Made in Times/ last 6 last 30 months days 00 TOTAL: . . . . . . . . . . . . . . . . . FOODS: Baby Food . . . . . . . . . . . . . . Biscuits . . . . . . . . . . . . . . . . Bread . . . . . . . . . . . . . . . . . . Cake . . . . . . . . . . . . . . . . . . Candy . . . . . . . . . . . . . . . . . 00 01 02 03 04 05 Chili . . . . . . . . . . . . . . . . . . . Cookies . . . . . . . . . . . . . . . . Dips . . . . . . . . . . . . . . . . . . . Frosting . . . . . . . . . . . . . . . . Gravies . . . . . . . . . . . . . . . . 06 07 08 09 10 Ice Cream . . . . . . . . . . . . . . Jambalaya . . . . . . . . . . . . . . Jams . . . . . . . . . . . . . . . . . . Jellies . . . . . . . . . . . . . . . . . Macaroni Salad . . . . . . . . . . 11 12 13 14 15 Pancakes . . . . . . . . . . . . . . . Pasta . . . . . . . . . . . . . . . . . . Pies . . . . . . . . . . . . . . . . . . . Pizza . . . . . . . . . . . . . . . . . . Potato Salad . . . . . . . . . . . . 16 17 18 19 20 Salad Dressing . . . . . . . . . . Soup . . . . . . . . . . . . . . . . . . Spaghetti Sauce . . . . . . . . . Stew . . . . . . . . . . . . . . . . . . Tomato Sauce . . . . . . . . . . . 21 22 23 24 25 Other Sauces . . . . . . . . . . . Tuna Casseroles . . . . . . . . . Waffles . . . . . . . . . . . . . . . . . 26 27 28 999 OTHER (Write In) 01 MICROWAVE USAGE 02 03 04 05 06 07 08 09 10 11 12 13 14 15 999 Your Household: Used in Times/ last 6 last 7 months days 880 TOTAL: . . . . . . . . . . . . . . . . . For Which Meal(s): Breakfast . . . . . . . . . . . . . . . Lunch . . . . . . . . . . . . . . . . . Dinner . . . . . . . . . . . . . . . . . Snack . . . . . . . . . . . . . . . . . REASON: Cook . . . . . . . . . . . . . . . . . . Defrost/Thaw . . . . . . . . . . . Reheat leftovers . . . . . . . . . TYPES OF FOOD: Baking Mixes . . . . . . . . . . . . Food prepared from scratch Fresh vegetables . . . . . . . . . Frozen breakfast foods . . . . Frozen desserts . . . . . . . . . . Frozen dinner/dinner entrees . . . . . . . . . . . . . . . Frozen side dishes . . . . . . . Pasta . . . . . . . . . . . . . . . . . . Popcorn . . . . . . . . . . . . . . . . Shelf Stable (Non Refrigerated) . . . . . . . . . . 00 In the past week, what days did you shop for groceries? (Check as many as apply) 882-0 Sunday . . . . . . . . . . . . . . . Monday . . . . . . . . . . . . . . . Tuesday . . . . . . . . . . . . . . . Wednesday . . . . . . . . . . . . Thursday . . . . . . . . . . . . . . 1 2 3 4 5 Friday . . . . . . . . . . . . . . . . 6 Saturday . . . . . . . . . . . . . . 7 How far do you usually travel from your home to the store where you most frequently shop for groceries? Less than 1 mile . . . . . . . . 8 1–2 miles . . . . . . . . . . . . . . 9 3–5 miles . . . . . . . . . . . . . . 0 6–10 miles . . . . . . . . . . . . . X 11+ miles . . . . . . . . . . . . . . Y What time of the day do you usually shop for groceries? (Check one) 883-0 Morning . . . . . . . . . . . . . . . 1 Afternoon . . . . . . . . . . . . . . 2 Evening . . . . . . . . . . . . . . . 3 Various Times . . . . . . . . . . 4 Do you prepare a written grocery shopping list in advance? 884-0 Always . . . . . . . . . . . . . . . . 1 Sometimes . . . . . . . . . . . . 2 Never . . . . . . . . . . . . . . . . . 3 01 In the past 30 days, have you purchased 989-0 Yes 1 02 groceries over the Internet/online? 03 Your Household: 04 CENTS OFF COUPONS 05 06 07 885 08 09 10 11 12 13 14 15 16 17 Soup . . . . . . . . . . . . . . . . . . Take-out food . . . . . . . . . . . . 18 19 999 OTHER (Write In) PRODUCT SAMPLES Write in how often you go grocery shopping in an average week. Number of trips ______________ 881-0 987-0 In the last 6 months, have you used a product sample? Yes . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 If yes, how did you obtain the product sample(s) you used? Delivered in the mail . . . . . . . . . . . . . . 2 Included with the newspaper . . . . . . . . 3 Obtained in-store . . . . . . . . . . . . . . . . . 4 Other . . . . . . . . . . . . . . . . . . . . . . . . . . 5 In the last 6 months, have you purchased a product after using its sample? Yes . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Used in Times/ last 12 used/last months 3 months TOTAL: . . . . . . . . . . . . . . . . . Where redeemed: Discount Stores . . . . . . . . . . Drug Stores . . . . . . . . . . . . . Grocery Stores, Supermarkets . . . . . . . . . Other . . . . . . . . . . . . . . . . . . 00 01 Received or clipped from: Handed out by person in store . . . . . . In or on packages . . . . . . . . . . . . . . . . Magazine . . . . . . . . . . . . . . . . . . . . . . . Mail . . . . . . . . . . . . . . . . . . . . . . . . . . . Sunday newspaper/inserts . . . . . . . . . 02 03 999 886-0 1 2 3 4 5 Weekday newspaper/inserts . . . . . . . . . Instant coupon machine/Shelf coupons . Coupons at register . . . . . . . . . . . . . . . Internet or E-mail . . . . . . . . . . . . . . . . . 6 7 8 9 Use coupons to: Save as much money as I can . . . . . . Save on brands I use now . . . . . . . . . . Try new products . . . . . . . . . . . . . . . . . Other . . . . . . . . . . . . . . . . . . . . . . . . . . 1 2 3 4 Types of products used for: Beverages . . . . . . . . . . . . . . . . . . . . . . Cleaning products . . . . . . . . . . . . . . . . Cosmetics . . . . . . . . . . . . . . . . . . . . . . Food products . . . . . . . . . . . . . . . . . . . Tobacco . . . . . . . . . . . . . . . . . . . . . . . . 5 6 7 8 9 Toiletry items . . . . . . . . . . . . . . . . . . . . Other . . . . . . . . . . . . . . . . . . . . . . . . . . 0 X 887-0 HOUSEHOLD PRODUCTS TOILET PAPER PAPER TOWELS Your Household: Used in Rolls/ last 6 last 30 months days TOTAL: . . . . . . . . . . . . . . . . . 00 TYPES: Plain White . . . . . . . . . . . . . Print . . . . . . . . . . . . . . . . . . . 01 02 FORM: Moist . . . . . . . . . . . . . . . . . . Dry . . . . . . . . . . . . . . . . . . . . BRANDS: Angel Soft . . . . . . . . . . . . . . Charmin (Original) . . . . . . . . Charmin Fresh Mates (Moist Wipes) . . . . . . . . . . Charmin Plus (w/Lotion) . . . Charmin Scents . . . . . . . . . . Charmin Ultra . . . . . . . . . . . Cottonelle . . . . . . . . . . . . . . Cottonelle Aloe & E . . . . . . . Cottonelle Fresh Moist Wipes . . . . . . . . . . . . . . . . Cottonelle Ultra . . . . . . . . . . Green Forest . . . . . . . . . . . . Marcal/Sofpac . . . . . . . . . . . Quilted Northern (Regular) . Quilted Northern Ultra . . . . . Scott 1000 . . . . . . . . . . . . . . Scott Extra Soft . . . . . . . . . . Scott Moist Wipes . . . . . . . . Soft ’N Gentle . . . . . . . . . . . White Cloud . . . . . . . . . . . . . Store’s Own Brand . . . . . . . OTHER (Write In) 03 04 05 06 07 08 09 13 10 11 12 PRE-MOISTENED HOUSEHOLD WIPES 19 20 21 22 23 24 999 Your Household: Used in Boxes/ last 6 last 30 months days TOTAL: . . . . . . . . . . . . . . . . . TYPES: Scented . . . . . . . . . . . . . . . . Unscented . . . . . . . . . . . . . . FORM: Box . . . . . . . . . . . . . . . . . . . Soft Pack . . . . . . . . . . . . . . . BRANDS: Kleenex Anti-Viral . . . . . . . . Kleenex Expressions . . . . . . Kleenex Extra Large . . . . . . Kleenex Lotion . . . . . . . . . . . Kleenex Moist Cloth . . . . . . Kleenex Regular . . . . . . . . . Kleenex Ultra Soft . . . . . . . . Other Kleenex . . . . . . . . . . . Marcal . . . . . . . . . . . . . . . . . Nice ’N Soft . . . . . . . . . . . . . Puffs Basic . . . . . . . . . . . . . Puffs Plus Lotion . . . . . . . . . Puffs Ultra . . . . . . . . . . . . . . Scotties . . . . . . . . . . . . . . . . White Cloud . . . . . . . . . . . . . Store’s Own Brand . . . . . . . 00 01 02 03 04 05 06 07 Brawny . . . . . . . . . . . . . . . . Brawny Big Roll . . . . . . . . . . Marcal . . . . . . . . . . . . . . . . . Mardi Gras . . . . . . . . . . . . . Scott Towels . . . . . . . . . . . . 08 09 10 11 12 Scott Towels Mega Roll . . . . Sparkle . . . . . . . . . . . . . . . . Viva . . . . . . . . . . . . . . . . . . . Store’s Own Brand . . . . . . . 13 14 15 16 999 891 TOTAL: . . . . . . . . . . . . . . . . . 00 TYPES: Dinner . . . . . . . . . . . . . . . . . Family . . . . . . . . . . . . . . . . . 01 02 Mardi Gras . . . . . . . . . . . . . Scott . . . . . . . . . . . . . . . . . . Vanity Fair . . . . . . . . . . . . . . Zee . . . . . . . . . . . . . . . . . . . Store’s Own Brand . . . . . . . 00 01 02 03 PLASTIC 04 OTHER (Write In) DISPOSABLE CONTAINERS (not bags) 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 999 06 07 08 09 10 11 12 999 985 OTHER (Write In) 00 06 Old English Furniture Wipes Pledge Wipes . . . . . . . . . . . Scrubbing Bubbles Wipes . . Swiffer Wet . . . . . . . . . . . . . Windex Wipes . . . . . . . . . . . DRY DISPOSABLE HOUSEHOLD WIPES 00 02 03 04 05 999 02 03 04 05 07 08 09 10 999 Your Household: Used in Packs/ last 6 last 30 months days 893 TOTAL: . . . . . . . . . . . . . . . . . 00 01 Swiffer Dusters . . . . . . . . . . Scotch Brite Cloths . . . . . . . 06 02 03 04 05 07 999 OTHER (Write In) Your Household: Used in Number last 6 used/last months 30 days 894 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Foam . . . . . . . . . . . . . . . . . . Paper . . . . . . . . . . . . . . . . . . Plastic . . . . . . . . . . . . . . . . . BRANDS: Dixie . . . . . . . . . . . . . . . . . . Solo . . . . . . . . . . . . . . . . . . . Generic (No Label) . . . . . . . 00 01 04 Store’s Own Brand . . . . . . . 02 03 05 06 07 999 OTHER (Write In) DISPOSABLE PLATES 01 01 OTHER (Write In) 03 DISPOSABLE CUPS 04 05 Your Household: Used in Number last 6 used/last months 30 days TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Glad OvenWare . . . . . . . . . . GladWare . . . . . . . . . . . . . . Ziploc Snap ’n Seal . . . . . . . Ziploc Twist ’n Loc . . . . . . . . Store’s Own Brand . . . . . . . TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Clorox Disinfecting Wipes . . Glass Plus Wipes . . . . . . . . Lysol Sanitizing Wipes . . . . . Mr. Clean Wipes . . . . . . . . . Murphy Soft Wipes . . . . . . . BRANDS: Easy-Wipes . . . . . . . . . . . . . Handi-Wipes . . . . . . . . . . . . Pledge Duster Plus . . . . . . . Pledge Grab-It Cloths . . . . . Swiffer Cloths . . . . . . . . . . . Your Household: Used in Packs/ last 6 last 30 months days BRANDS: Bounty . . . . . . . . . . . . . . . . . Brawny . . . . . . . . . . . . . . . . Chinet . . . . . . . . . . . . . . . . . Kleenex . . . . . . . . . . . . . . . . Marcal . . . . . . . . . . . . . . . . . Your Household: Used in Packages/ last 6 last 30 months days 892 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Plain White . . . . . . . . . . . . . Print . . . . . . . . . . . . . . . . . . . BRANDS: Bounty . . . . . . . . . . . . . . . . . Bounty Designer’s Touch . . . Bounty Fun Prints . . . . . . . . Bounty Home Decor . . . . . . Bounty Select-a-Size . . . . . . OTHER (Write In) 14 15 16 PAPER NAPKINS 17 18 889 OTHER (Write In) Your Household: Used in Rolls/ last 6 last 30 months days 890 888 FACIAL TISSUES Page 102 Your Household: Used in Packages/ last 12 last 30 months days 895 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Foam . . . . . . . . . . . . . . . . . . Plain Paper . . . . . . . . . . . . . Coated Paper . . . . . . . . . . . Plastic . . . . . . . . . . . . . . . . . BRANDS: Chinet . . . . . . . . . . . . . . . . . Dixie . . . . . . . . . . . . . . . . . . Hefty . . . . . . . . . . . . . . . . . . Solo . . . . . . . . . . . . . . . . . . . Generic (No Label) . . . . . . . 00 01 05 Store’s Own Brand . . . . . . . OTHER (Write In) 02 03 04 06 07 08 09 10 999 HOUSEHOLD PRODUCTS Page 103 PLASTIC GARBAGE BAGS & TRASH CAN LINERS Your Household: Used in Number/ last 6 Boxes last months 30 days 896 TYPES: Indoor Garbage Bags (White) . . . . . . . . . . . . . . . Outdoor Trash Bags (Dark) . BRANDS: Glad Drawstring . . . . . . . . . . Glad ForceFlex . . . . . . . . . . Glad Handle-Tie . . . . . . . . . Glad Quick Tie . . . . . . . . . . . Other Glad . . . . . . . . . . . . . . Good Sense . . . . . . . . . . . . Hefty Cinch Sak . . . . . . . . . Hefty Steel Sak . . . . . . . . . . Hefty Ultra Flex . . . . . . . . . . Other Hefty . . . . . . . . . . . . . Ruffies Color Scents . . . . . . Ruffies Sure Strength . . . . . Store’s Own Brand . . . . . . . OTHER (Write In) TOTAL: . . . . . . . . . . . . . . . . . 01 TYPES: Small (about 50 ft.) . . . . . . . Medium (about 100 ft.) . . . . Large (about 200 ft.) . . . . . . X-Large (about 300 ft.) . . . . 02 03 04 05 06 07 08 09 10 11 12 13 14 TYPES: Food Storage Bags . . . . . . . Freezer Bags (Double Layer) . . . . . . . . . Freezer Bags (Single Layer) . . . . . . . . . Sandwich Bags . . . . . . . . . . Snack Bags . . . . . . . . . . . . . 01 02 03 04 05 02 03 04 05 06 07 08 09 10 11 999 Your Household: Used in Times/ last 6 last 7 months days TOTAL: . . . . . . . . . . . . . . . . . 00 01 OTHER (Write In) 900 TYPES: Heavy Duty . . . . . . . . . . . . . Regular Weight . . . . . . . . . . BRANDS: Diamond Foil . . . . . . . . . . . . Reynolds Release . . . . . . . . Reynolds Wrap . . . . . . . . . . Reynolds Wrappers . . . . . . . Store’s Own Brand . . . . . . . OTHER (Write In) OVEN CLEANERS 07 KINDS: Interlocking Seal . . . . . . . . . Open Mouth/Fold Top . . . . . Plastic Zipper/Slider . . . . . . 06 08 09 Ziploc Double Guard . . . . . . Other Ziploc . . . . . . . . . . . . . Store’s Own Brand . . . . . . . 14 10 11 12 13 15 16 999 BRANDS: Easy-Off Fume Free . . . . . . Easy-Off Heavy Duty Aerosol . . . . . . . . . . . . . . Simple Green . . . . . . . . . . . TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Clorox . . . . . . . . . . . . . . . . . Clorox ToiletWand . . . . . . . . Lime-A-Way . . . . . . . . . . . . . Lysol Cling . . . . . . . . . . . . . . Lysol Cling Clip Ons . . . . . . Lysol Liquid . . . . . . . . . . . . . Pine-Sol . . . . . . . . . . . . . . . . Sani-Flush . . . . . . . . . . . . . . Scotch-Brite Disposable Toilet Scrubbers . . . . . . . . Scrubbing Bubbles Fresh Brush . . . . . . . . . . . . . . . . Sno-bol Liquid . . . . . . . . . . . The Works . . . . . . . . . . . . . . 2000 Flushes Clip-On . . . . . Ty-D-Bowl . . . . . . . . . . . . . . Vanish . . . . . . . . . . . . . . . . . 00 01 02 03 04 05 09 10 06 07 08 11 12 13 14 15 16 999 OTHER (Write In) IN-TANK TOILET 00 BOWL CLEANERS 01 Your Household: Used in Containers/ last 6 last 3 months months 904 02 TOTAL: . . . . . . . . . . . . . . . . . 00 03 TYPES: Liquid . . . . . . . . . . . . . . . . . . Solid . . . . . . . . . . . . . . . . . . 01 04 05 06 07 999 Your Household: Used in Containers/ last 6 last 6 months months TOTAL: . . . . . . . . . . . . . . . . . OTHER (Write In) Your Household: Used in Containers/ last 6 last 3 months months Store’s Own Brand . . . . . . . 902 BRANDS: Baggies . . . . . . . . . . . . . . . . Glad . . . . . . . . . . . . . . . . . . . Hefty One-Zip . . . . . . . . . . . Ziploc Easy Zipper . . . . . . . Ziploc Sandwich Bags . . . . . OTHER (Write In) Saran Cling Plus . . . . . . . . . Store’s Own Brand . . . . . . . FOIL Your Household: Used in Bags/ last 6 last 7 months days 00 BRANDS: Glad Cling Wrap . . . . . . . . . Glad Press’n Seal . . . . . . . . Reynolds Seal-Tight Plastic Wrap . . . . . . . . . . . . . . . . Reynolds Colored Seal-Tight Plastic Wrap . . . . . . . . . . . Saran Premium . . . . . . . . . . 15 999 ALUMINUM TOTAL: . . . . . . . . . . . . . . . . . 00 01 02 03 999 BRANDS: Clorox Automatic Tablet . . . . Lime-A-Way . . . . . . . . . . . . . The Works . . . . . . . . . . . . . . Toilet Duck Automatic . . . . . 2000 Flushes - Bleach . . . . 2000 Flushes - Blue Plus Bleach . . . . . . . . . . . . . . . 2000 Flushes Blue Plus Detergents . . . . . . . . . . . . Ty-D-Bol Liquid . . . . . . . . . . Ty-D-Bol Power Tabs . . . . . . Vanish Drop-ins . . . . . . . . . . 02 03 04 05 06 07 08 09 10 11 12 Store’s Own Brand . . . . . . . 999 13 OTHER (Write In) DRAIN/SEPTIC TANK CLEANERS Your Household: Used in Containers/ last 6 last 6 months months 905 TOTAL: . . . . . . . . . . . . . . . . . Your Household: Used in Times/ last 6 last 30 months days 898 TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Cut-Rite . . . . . . . . . . . . . . . . Wax-tex . . . . . . . . . . . . . . . . Store’s Own Brand . . . . . . . OTHER (Write In) IN-BOWL TOILET BOWL CLEANERS 903 00 897 WAXED PAPER Your Household: Used in Times/ last 6 last 7 months days 899 TOTAL: . . . . . . . . . . . . . . . . . PLASTIC SANDWICH/ FOOD STORAGE/ FREEZER BAGS PLASTIC-TYPE KITCHEN WRAP 00 01 02 03 999 BRANDS: Dr. Drain Septic Cleaner . . . Drano Build-Up Remover . . Drano Dual Force Foamer . . Drano Liquid Regular . . . . . Drano Max Gel . . . . . . . . . . Other Drano . . . . . . . . . . . . Liquid Plumr Foaming Pipe Snake . . . . . . . . . . . . . . . . Liquid Plumr Gel . . . . . . . . . Liquid Plumr Power Jet . . . . Liquid Plumr (Regular) . . . . Other Liquid Plumr . . . . . . . Mr. Plumber . . . . . . . . . . . . . Rid-X Septic Cleaner . . . . . . OTHER (Write In) 00 01 02 03 04 05 06 07 08 09 10 11 12 13 999 HOUSEHOLD PRODUCTS DISHWASHING LIQUID Your Household: Used in Sinksful of last 6 dishes/last months 7 days 906 BRANDS: Ajax Antibacterial . . . . . . . . Ajax Lemon . . . . . . . . . . . . . Other Ajax . . . . . . . . . . . . . . Dawn Antibacterial . . . . . . . Dawn with Bleach Alternative . . . . . . . . . . . . 00 01 05 02 03 04 Dawn Direct Foam . . . . . . . . Dawn Original . . . . . . . . . . . Dawn Oxi . . . . . . . . . . . . . . . Other Dawn . . . . . . . . . . . . . Ivory . . . . . . . . . . . . . . . . . . 06 Joy . . . . . . . . . . . . . . . . . . . . Joy Antibacterial . . . . . . . . . Palmolive Antibacterial . . . . Palmolive Aromatherapy . . . Palmolive Original . . . . . . . . 11 Palmolive Dry Skin w/Aloe . Palmolive Oxy Plus . . . . . . . Palmolive Spring Sensations Sunlight . . . . . . . . . . . . . . . . Store’s Own Brand . . . . . . . 16 07 08 09 10 12 13 14 15 17 18 19 20 999 OTHER (Write In) Your Household: Used in Loads of last 6 dishes/last months 7 days 907 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Gel Detergent . . . . . . . . . . . Liquid Detergent . . . . . . . . . Powder Detergent . . . . . . . . Rinsing Agents . . . . . . . . . . Tablet Detergents . . . . . . . . BRANDS: Cascade Complete . . . . . . . Cascade Crystal Clear . . . . Cascade Regular . . . . . . . . Cascade 2in1 ActionPacs . . Electrasol . . . . . . . . . . . . . . 00 01 06 Electrasol 2in1 . . . . . . . . . . . Electrasol 3in1 PowerBall Tabs . . . . . . . . . . . . . . . . . Jet Dry . . . . . . . . . . . . . . . . . Palmolive Gel Automatic . . . Sunlight . . . . . . . . . . . . . . . . 11 12 Store’s Own Brand . . . . . . . 16 999 02 03 04 05 07 08 09 10 13 14 15 OTHER (Write In) SCOURING CLEANSERS Your Household: Used in Containers/ last 6 last 30 months days 908 TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Ajax Scouring Cleanser . . . . Bar Keepers Friend . . . . . . . Bon-Ami . . . . . . . . . . . . . . . Comet Powder . . . . . . . . . . . Comet Soft Cleanser . . . . . . Soft Scrub Gel . . . . . . . . . . . Soft Scrub Lemon . . . . . . . . Soft Scrub with Bleach . . . . Store’s Own Brand . . . . . . . OTHER (Write In) HOUSEHOLD CLEANERS Your Household: Used in Containers/ last 6 last 3 months months SCOURING PADS 909 TOTAL: . . . . . . . . . . . . . . . . . AUTOMATIC DISHWASHER DETERGENT Page 104 00 01 06 02 03 04 05 09 999 911 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Bucket Dilutable . . . . . . . . . Liquid . . . . . . . . . . . . . . . . . . Powder . . . . . . . . . . . . . . . . Spray (pump or aerosol) . . . KINDS: Refill . . . . . . . . . . . . . . . . . . Regular . . . . . . . . . . . . . . . . BRANDS: Arm & Hammer Baking Soda . . . . . . . . . . . . . . . . Clean Shower . . . . . . . . . . . Clorox Clean Up . . . . . . . . . Clorox Disinfecting Bathroom Cleaner . . . . . . CLR . . . . . . . . . . . . . . . . . . . 00 01 02 03 04 05 06 07 08 09 10 11 Comet Bathroom Spray . . . . Easy-Off Bam . . . . . . . . . . . Fabuloso . . . . . . . . . . . . . . . Fantastik Antibacterial Heavy Duty . . . . . . . . . . . Fantastik Orange Action . . . Fantastik Oxy Power . . . . . . Formula 409 . . . . . . . . . . . . Greased Lightning . . . . . . . . Lestoil . . . . . . . . . . . . . . . . . Lime-a-way . . . . . . . . . . . . . 12 13 14 Lysol All Purpose Cleaner . . Lysol Antibacterial Kitchen Cleaner . . . . . . . . . . . . . . Lysol Bathroom Cleaner . . . Lysol Brand Disinfectant . . . Lysol Mildew Remover . . . . Method all purpose . . . . . . . Mr. Clean Antibacterial Multi-Surface . . . . . . . . . . Mr. Clean Ultimate Orange . Murphy’s Oil Soap . . . . . . . . OxiClean . . . . . . . . . . . . . . . Parsons Ammonia . . . . . . . . Pine-Sol . . . . . . . . . . . . . . . . Pine-Sol Lemon . . . . . . . . . . Scrub Free Bathroom Cleaner . . . . . . . . . . . . . . Scrubbing Bubbles Bathroom Cleaner . . . . . . . . . . . . . . Scrubbing Bubbles Mildew Stain Remover . . . . . . . . . Simple Green . . . . . . . . . . . Spic & Span Liquid . . . . . . . Spic & Span Pine Liquid . . . Spic & Span Powder . . . . . Tilex Fresh Shower . . . . . . . Tilex Mold & Mildew Remover . Tilex Soap Scum and Bathroom Cleaner . . . . . . X-14 Bathroom Cleaner . . . X-14 Mold & Mildew Stain Remover . . . . . . . . . . . . . Store’s Own Brand . . . . . . . OTHER (Write In) Where used: 910-0 Bathroom . . . . . . . . . . . . . . . 1 Kitchen . . . . . . . . . . . . . . . . 2 Other areas . . . . . . . . . . . . . 3 07 08 Your Household: Used in Pads/ last 6 last 30 months days TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Brillo . . . . . . . . . . . . . . . . . . Brillo Scrub ‘n’ Toss . . . . . . . Chore Girl/Chore Boy . . . . . Dobie . . . . . . . . . . . . . . . . . . Household Scrunge . . . . . . . 00 01 Mr. Clean Magic Eraser . . . . O cel O Scrub Sponge . . . . Scotch Brite Never Rust . . . Scotch Brite Never Scratch . Scotch Brite Scrub Sponge . 06 07 08 09 10 S.O.S Regular . . . . . . . . . . . S.O.S Juniors . . . . . . . . . . . S.O.S Scrubber Sponge . . . Store’s Own Brand . . . . . . . 11 12 13 OTHER (Write In) RUBBER GLOVES 15 16 17 18 19 20 21 27 28 29 30 31 32 33 34 BRANDS: Playtex Hand Saver Gloves . Playtex Living Gloves . . . . . 44 45 46 47 999 00 01 02 999 OTHER (Write In) HEAVY DUTY HAND CLEANERS Your Household: Used in Times/ last 6 last 30 months days 913 TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Boraxo . . . . . . . . . . . . . . . . . Go-Jo . . . . . . . . . . . . . . . . . Goop . . . . . . . . . . . . . . . . . . Lava . . . . . . . . . . . . . . . . . . . Simple Green Heavy Duty Gel . . . . . . . . . . . . . . OTHER (Write In) GLASS AND 36 SURFACE CLEANERS 42 43 Your Household: Used in Pairs/ last 6 last 6 months months 912 35 37 38 39 40 41 14 999 TOTAL: . . . . . . . . . . . . . . . . . 22 23 24 25 26 02 03 04 05 00 01 02 03 04 05 999 Your Household: Used in Containers/ last 6 last 6 months months 914 TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Cinch . . . . . . . . . . . . . . . . . . Clorox Anywhere Hard Surface . . . . . . . . . . . . . . Formula 409 Glass & Surface . . . . . . . . . . . . . . Glass Plus . . . . . . . . . . . . . . Invisible Glass . . . . . . . . . . . 00 01 02 03 Method window wash . . . . . Sparkle . . . . . . . . . . . . . . . . Regular (Blue) Windex . . . . Windex Mountain Berry . . . . Windex Multi-Task (w/Vinegar) . . . . . . . . . . . 06 10 Windex No Drip . . . . . . . . . . Windex Outdoor . . . . . . . . . . Other Windex . . . . . . . . . . . . Store’s Own Brand . . . . . . . 11 OTHER (Write In) 04 05 07 08 09 12 13 14 999 HOUSEHOLD PRODUCTS Page 105 FURNITURE POLISH Your Household: Used in Containers/ last 6 last 6 months months TOTAL: . . . . . . . . . . . . . . . . . 00 TYPES: Aerosol . . . . . . . . . . . . . . . . Liquid . . . . . . . . . . . . . . . . . . Oil . . . . . . . . . . . . . . . . . . . . BRANDS: Behold . . . . . . . . . . . . . . . . . Behold Lemon . . . . . . . . . . . Endust . . . . . . . . . . . . . . . . . Favor . . . . . . . . . . . . . . . . . . Old English . . . . . . . . . . . . . 01 02 03 04 05 06 07 08 Orange Glo . . . . . . . . . . . . . Pledge Natural Beauty (Lemon) Pledge Clean and Dust . . . . Pledge Extra Moisturizing . . Pledge Multi Surface . . . . . . Pledge Revitalizing Oil w/Orange . . . . . . . . . . . . . Other Pledge . . . . . . . . . . . . Scott’s Liquid Gold . . . . . . . Store’s Own Brand . . . . . . . OTHER (Write In) FLOOR CLEANER, WAX & POLISH 09 10 11 12 13 14 15 16 SOAP & DETERGENTS FOR REGULAR LAUNDRY TYPES: Cleaner . . . . . . . . . . . . . . . . One Step Clean & Shine . . . Polish . . . . . . . . . . . . . . . . . . Liquid Wax . . . . . . . . . . . . . . BRANDS: Armstrong Floor Cleaner . . . Armstrong Once & Done . . . Clorox Ready Mop Liquid . . Mop & Glo Triple Action . . . . Mop & Glo Wood Floor Cleaner . . . . . . . . . . . . . . 00 01 05 09 02 03 04 06 07 08 Murphy’s Oil Soap . . . . . . . . Pledge Grab-it Wet Floor Wipes . . . . . . . . . . . . . . . . Pledge Wood Floor Cleaner Swiffer Wet Jet . . . . . . . . . . 10 11 12 13 999 OTHER (Write In) Used for: 918-0 Conventional/Regular Floor 1 No Wax Floor . . . . . . . . . . . 2 Your Household: Used in last 6 months TOTAL: . . . . . . . . . . . . . . . . . . . . . . Recycled-Content Paper Products: Facial Tissues . . . . . . . . . . . . . . . Paper Napkins . . . . . . . . . . . . . . . Paper Plates . . . . . . . . . . . . . . . . Paper Towels . . . . . . . . . . . . . . . . Toilet Paper . . . . . . . . . . . . . . . . . Other . . . . . . . . . . . . . . . . . . . . . . Non-Toxic/Biodegradable Products: All Purpose Household Cleaner . . . Dish Washing Liquid/Detergent . . . Glass/Surface Cleaners . . . . . . . Laundry Detergent . . . . . . . . . . . Other . . . . . . . . . . . . . . . . . . . . . . Light Bulbs . . . . . . . . . . . . . . . . . . 992-0 1 2 3 4 5 6 7 993-0 1 2 3 4 5 6 00 01 02 03 04 05 06 07 08 09 10 Spray ’n Vac . . . . . . . . . . . . Swiffer CarpetFlick . . . . . . . Woolite . . . . . . . . . . . . . . . . . Store’s Own Brand . . . . . . . 11 12 13 14 999 OTHER (Write In) TYPES: Candles . . . . . . . . . . . . . . . . Electric . . . . . . . . . . . . . . . . Fan . . . . . . . . . . . . . . . . . . . Liquid . . . . . . . . . . . . . . . . . . Potpourri . . . . . . . . . . . . . . . Powder . . . . . . . . . . . . . . . . Solid . . . . . . . . . . . . . . . . . . Spray . . . . . . . . . . . . . . . . . BRANDS: Air Wick Regular Spray . . . . Air Wick Scented Oil . . . . . . Air Wick Stickups . . . . . . . . . Arm & Hammer Carpet Deodorizer . . . . . . . . . . . . Arm & Hammer Carpet Deodorizer Pet Fresh . . . . Carpet Fresh . . . . . . . . . . . . Febreze Air Effects . . . . . . . Febreze Fabric Refresher . . Febreze Noticeables . . . . . . Febreze Scentstories . . . . . Glade Candle . . . . . . . . . . . Glade Glass Scents . . . . . . Glade Neutralizer . . . . . . . . Glade Plug-Ins . . . . . . . . . . Glade Plug-Ins Scented Oils Glade Carpet & Room Deodorizer . . . . . . . . . . . . Glade Scented Oil Candle . . Glade Spray . . . . . . . . . . . . Glade Wisp . . . . . . . . . . . . . Lysol Disinfectant — Country Scent . . . . . . . . . Lysol Disinfectant — Original Scent . . . . . . . . . Lysol Neutra-Air Spray . . . . Oust Air Sanitizer . . . . . . . . Oust Fan . . . . . . . . . . . . . . . Renuzit Candles . . . . . . . . . Renuzit Longlast Adjustables Yankee Candle . . . . . . . . . . . Store’s Own Brand . . . . . . . OTHER (Write In) Your Household: Used in Washloads/ last 6 last 7 months days 921 Your Household: AIR FRESHENERS, 999 Used in Containers/ CARPET & ROOM last 6 last 3 DEODORIZERS Your Household: months months Used in Containers/ 920 last 6 last 6 TOTAL: . . . . . . . . . . . . . . . . . 00 months months TOTAL: . . . . . . . . . . . . . . . . . ENVIRONMENTALLY FRIENDLY/“GREEN” PRODUCTS TOTAL: . . . . . . . . . . . . . . . . . TYPES: Liquid . . . . . . . . . . . . . . . . . . Spray (pump or aerosol) . . . Powder/Granules . . . . . . . . KINDS: Whole Room . . . . . . . . . . . . Spot Cleaner . . . . . . . . . . . . BRANDS: Bissell . . . . . . . . . . . . . . . . . 409 Carpet Cleaner . . . . . . . Resolve Pet Stain and Odor Cleaner . . . . . . . . . . Resolve Spot Magic Stain Cleaner . . . . . . . . . . . . . . Other Resolve . . . . . . . . . . . 17 917 Your Household: Used in Containers/ last 6 last 6 months months 919 916 CARPET AND RUG CLEANERS 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Liquid . . . . . . . . . . . . . . . . . . Powder . . . . . . . . . . . . . . . . Tablets . . . . . . . . . . . . . . . . . KINDS: Ultra . . . . . . . . . . . . . . . . . . . Regular . . . . . . . . . . . . . . . . BRANDS: Ajax . . . . . . . . . . . . . . . . . . . All Free and Clear . . . . . . . . All (Regular) . . . . . . . . . . . . All Small & Mighty . . . . . . . . All Stain Lifter Plus . . . . . . . 00 01 04 06 Arm & Hammer Free . . . . . . Arm & Hammer (Regular) . . Arm & Hammer with Color-Safe Bleach . . . . . . Cheer . . . . . . . . . . . . . . . . . Cheer Free & Gentle . . . . . . 11 13 Dreft . . . . . . . . . . . . . . . . . . Dynamo . . . . . . . . . . . . . . . . Fab . . . . . . . . . . . . . . . . . . . Gain with Bleach . . . . . . . . . Gain (Regular) . . . . . . . . . . . 16 Purex Regular . . . . . . . . . . . Purex with Bleach . . . . . . . . Sun . . . . . . . . . . . . . . . . . . . Liquid Tide with Bleach Alternative . . . . . . . . . . . . Tide Coldwater . . . . . . . . . . 21 24 Tide Free . . . . . . . . . . . . . . . Tide HE . . . . . . . . . . . . . . . . Tide Liquid . . . . . . . . . . . . . Tide With Bleach . . . . . . . . . Tide With Downy . . . . . . . . . 26 Tide (Regular) . . . . . . . . . . . Ultra Era Max . . . . . . . . . . . Ultra Era (Regular) . . . . . . . Wisk . . . . . . . . . . . . . . . . . . Woolite Liquid . . . . . . . . . . . 31 Xtra . . . . . . . . . . . . . . . . . . . Store’s Own Brand . . . . . . . 36 02 03 05 07 08 09 10 12 14 15 17 18 19 20 22 23 25 27 28 29 30 32 33 34 35 37 999 OTHER (Write In) Do You Buy Refills? 922-0 Yes . . . . . . . . . . . . . . . . . . . . 1 No . . . . . . . . . . . . . . . . . . . . 2 19 20 21 SPRAY STARCH 22 23 Your Household: Used in Containers/ last 6 last 6 months months 923 24 25 26 27 28 29 30 31 32 33 34 35 36 999 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Light . . . . . . . . . . . . . . . . . . Heavy . . . . . . . . . . . . . . . . . Regular . . . . . . . . . . . . . . . . BRANDS: Easy-on . . . . . . . . . . . . . . . Faultless . . . . . . . . . . . . . . . Magic Finish/Magic Spray . . Niagara . . . . . . . . . . . . . . . . Spray ’n Starch . . . . . . . . . . OTHER (Write In) 00 01 04 02 03 05 06 07 08 999 HOUSEHOLD PRODUCTS/PETS SOAP & DETERGENTS FOR FINE FABRICS Your Household: Used in Washloads/ last 6 last 7 months days 924 TYPES: Liquid . . . . . . . . . . . . . . . . . . Powder . . . . . . . . . . . . . . . . BRANDS: Delicare . . . . . . . . . . . . . . . . Dreft . . . . . . . . . . . . . . . . . . Dryel . . . . . . . . . . . . . . . . . . Ivory Snow . . . . . . . . . . . . . Woolite Liquid . . . . . . . . . . . 00 01 02 03 Woolite Dark Laundry . . . . . Store’s Own Brand . . . . . . . 08 04 05 06 07 09 999 OTHER (Write In) How used: 925-0 Baby Clothes/Diapers . . . . . 1 Lingerie . . . . . . . . . . . . . . . . 2 Other Articles of Clothing . . 3 926 TYPES: Chlorine - Liquid . . . . . . . . . Color Safe - Liquid . . . . . . . . Color Safe - Powder/Packet BRANDS: Borateem . . . . . . . . . . . . . . . Clorox . . . . . . . . . . . . . . . . . Clorox 2 . . . . . . . . . . . . . . . . Purex 2 . . . . . . . . . . . . . . . . Ultra Vivid . . . . . . . . . . . . . . 00 01 02 03 04 Store’s Own Brand . . . . . . . 09 OTHER (Write In) How used: 927-0 Household Cleaner . . . . . . . 1 Laundry . . . . . . . . . . . . . . . . 2 WATER FILTERS 932-0 Does your household own a water filter? Yes 1 What type(s) do you use? In-Faucet . . . . . . . . . . . . . . . . . . . 2 In-line (in pipe) . . . . . . . . . . . . . . 3 End of Faucet . . . . . . . . . . . . . . . 4 Pour-Through Container/Pitcher . 5 Refrigerator Filter . . . . . . . . . . . . 6 Other . . . . . . . . . . . . . . . . . . . . . . 7 BRANDS: Brita . . . . . . . . . . . . . . . . . . . . . . . 8 Kinetico . . . . . . . . . . . . . . . . . . . . 9 Pur . . . . . . . . . . . . . . . . . . . . . . . 0 Other . . . . . . . . . . . . . . . . . . . . . X TOTAL: . . . . . . . . . . . . . . . . . TYPES: Gel . . . . . . . . . . . . . . . . . . . . Liquid . . . . . . . . . . . . . . . . . . Powder . . . . . . . . . . . . . . . . Spray . . . . . . . . . . . . . . . . . . Stick . . . . . . . . . . . . . . . . . . . Wipes . . . . . . . . . . . . . . . . . BRANDS: Biz . . . . . . . . . . . . . . . . . . . . Clorox Bleach Pen . . . . . . . . Clorox Oxi Magic . . . . . . . . . Oxi-Clean . . . . . . . . . . . . . . Shout . . . . . . . . . . . . . . . . . . Shout Color Catcher . . . . . . Spray ’N Wash . . . . . . . . . . . Tide to Go . . . . . . . . . . . . . . Zout . . . . . . . . . . . . . . . . . . . 00 05 06 07 08 999 FABRIC SOFTENERS 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 999 00 01 02 03 04 05 06 07 16 17 18 19 20 21 22 23 24 25 999 4 5 6 Your Household: WATER Used in Containers/ SOFTENING SALTS last 6 last 6 months months 933 OTHER (Write In) 03 Number of Cats . . . . . . . . Cats Under 1 Year Old . . . . . Cats 1 Year or Older, but Under 2 Years Old . . . . . . Cats 2-6 Years Old . . . . . . . Cats 7+ Years Old . . . . . . . . 06 08 Number of Birds . . . . . . . . . Number of Horses . . . . . . . . Number of Other Pets . . . . . 11 02 04 05 07 09 10 12 13 1 2 Grocery/Supermarket . . . . . . Discount Store . . . . . . . . . . . . Wholesale Membership Club . PETCO . . . . . . . . . . . . . . . . . . PetSmart . . . . . . . . . . . . . . . . 01 02 03 04 05 Other Pet Specialty Store . . . . Veterinarian . . . . . . . . . . . . . . Catalog/Mail Order . . . . . . . . . Internet/Online . . . . . . . . . . . . Other . . . . . . . . . . . . . . . . . . . 06 07 08 09 10 Your Household: PARASITE Containers 13 PRODUCTS FOR Used in or 14 DOGS & CATS last 12 collars/last 15 months 12 months 931-0 1 2 3 01 08 09 10 11 FLEA, TICK & 12 OTHER (Write In) BRANDS: Diamond Crystal . . . . . . . . . Morton System Saver II . . . . Other Morton . . . . . . . . . . . Number In the last 12 months, where did your household purchase . . . 936 Pet Flea Control Food Products TOTAL: . . . . . . . . . . . . . . . . . 934 Number of Dogs . . . . . . . . Dogs Under 1 Year Old . . . . Dogs 1 Year or Older, but Under 2 Years Old . . . . . . Dogs 2-6 Years Old . . . . . . . Dogs 7+ Years Old . . . . . . . . Number of Times__________ 935-0 930 How used: Baby Clothes/Diapers . . . . . Fine Washables . . . . . . . . . . Other Laundry . . . . . . . . . . . When used: Wash Cycle (liquid) . . . . . . . Rinse (liquid) . . . . . . . . . . . . In the Dryer (dryer sheet) . . Please write in the number of dogs, cats, birds, horses and other pets your household owns. In the last 12 months, how many times have you or another household member taken a pet to the veterinarian? Your Household: Used in Washloads/ last 6 last 7 months days TOTAL: . . . . . . . . . . . . . . . . . KINDS: Sheets . . . . . . . . . . . . . . . . . Liquid . . . . . . . . . . . . . . . . . . BRANDS: Arm & Hammer . . . . . . . . . . Bounce Free . . . . . . . . . . . . Bounce Fresh Linen . . . . . . Bounce Outdoor Fresh . . . . Bounce w/Febreze . . . . . . . Other Bounce . . . . . . . . . . . Cling Free . . . . . . . . . . . . . . Cuddle Soft . . . . . . . . . . . . . Downy April Fresh . . . . . . . . Downy Ball . . . . . . . . . . . . . Downy Clean Breeze . . . . . . Downy Free & Sensitive . . . Downy Mountain Spring . . . Downy Simple Pleasures . . Downy w/Febreze . . . . . . . . Other Downy . . . . . . . . . . . . Final Touch . . . . . . . . . . . . . Gain . . . . . . . . . . . . . . . . . . . Purex . . . . . . . . . . . . . . . . . . Snuggle Exhilarations . . . . . Other Snuggle . . . . . . . . . . . Suavitel . . . . . . . . . . . . . . . . Store’s Own Brand . . . . . . . PET OWNERSHIP/ VETERINARIAN VISITS OTHER (Write In) Your Household: Used in Washloads/ last 6 last 7 months days TOTAL: . . . . . . . . . . . . . . . . . Your Household: Used in Washloads/ last 6 last 7 months days 929 TOTAL: . . . . . . . . . . . . . . . . . BLEACH LAUNDRY PRE TREATMENTS & STAIN REMOVERS Page 106 00 01 02 03 999 937 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Collar for Dogs . . . . . . . . . . Collar for Cats . . . . . . . . . . . Dip . . . . . . . . . . . . . . . . . . . . Drops . . . . . . . . . . . . . . . . . . Powder . . . . . . . . . . . . . . . . 00 01 Repellent . . . . . . . . . . . . . . . Shampoo . . . . . . . . . . . . . . . Spray . . . . . . . . . . . . . . . . . . Tablets . . . . . . . . . . . . . . . . . BRANDS: Adams . . . . . . . . . . . . . . . . . Advantage . . . . . . . . . . . . . . Advantage Multi . . . . . . . . . . Bio Spot . . . . . . . . . . . . . . . . Frontline . . . . . . . . . . . . . . . 06 10 Hartz . . . . . . . . . . . . . . . . . . Hartz Advanced Care . . . . . Heartgard Plus . . . . . . . . . . K9 Advantix . . . . . . . . . . . . . Revolution . . . . . . . . . . . . . . 15 Sentinel . . . . . . . . . . . . . . . . Sergeants . . . . . . . . . . . . . . 20 OTHER (Write In) 02 03 04 05 07 08 09 11 12 13 14 16 17 18 19 21 999 PETS & PET FOOD Page 107 CANNED/WET DOG FOOD Your Household: DOG BISCUITS Used inCans/Pouches OR TREATS last 6 last 7 months days 00 TYPES: Small Can . . . . . . . . . . . . . . Large Can . . . . . . . . . . . . . . Pouch . . . . . . . . . . . . . . . . . 01 02 03 BRANDS: Alpo . . . . . . . . . . . . . . . . . . . Beneful Prepared Meals . . . Cesar . . . . . . . . . . . . . . . . . . Eukanuba . . . . . . . . . . . . . . Hill’s Science Diet . . . . . . . . Iams . . . . . . . . . . . . . . . . . . Mighty Dog . . . . . . . . . . . . . Nutro/Nutro Max . . . . . . . . . Ol’ Roy . . . . . . . . . . . . . . . . . Pedigree . . . . . . . . . . . . . . . Pro Plan . . . . . . . . . . . . . . . Purina ONE . . . . . . . . . . . . . Store’s Own Brand . . . . . . . PACKAGED DRY DOG FOOD 04 05 06 07 08 09 10 11 12 13 14 15 16 999 Your Household: Used in Pounds/ last 6 last 30 months days 939 TOTAL: . . . . . . . . . . . . . . . . . 00 SIZE OF BAG: 6 lbs. or less . . . . . . . . . . . . 7-17 lbs. . . . . . . . . . . . . . . . . 18-30 lbs. . . . . . . . . . . . . . . . 31 lbs. or more . . . . . . . . . . . 01 02 03 04 BRANDS: Alpo . . . . . . . . . . . . . . . . . . Beneful . . . . . . . . . . . . . . . . Dad’s . . . . . . . . . . . . . . . . . . Eukanuba . . . . . . . . . . . . . . Hill’s Science Diet . . . . . . . . Iams . . . . . . . . . . . . . . . . . . Kibbles and Chunks . . . . . . Kibbles ’n Bits . . . . . . . . . . . Kibbles ’n Bits Homestyle . . Little Bites Indoor Complete Naturally Complete . . . . . . . Nutro/Nutro Max . . . . . . . . . Ol’ Roy . . . . . . . . . . . . . . . . . Pedigree Complete Nutrition Other Pedigree . . . . . . . . . . Pro Plan . . . . . . . . . . . . . . . Purina Dog Chow . . . . . . . . Purina Fit ’N Trim . . . . . . . . . Purina ONE . . . . . . . . . . . . . Purina Puppy Chow . . . . . . . The Goodlife Recipe . . . . . . Store’s Own Brand . . . . . . . OTHER (Write In) DOG FEEDINGS 940 CANNED/WET CAT FOOD 941 938 TOTAL: . . . . . . . . . . . . . . . . . OTHER (Write In) Your Household: Used in Packages/ last 6 last 30 months days How often do you feed your dog the following? TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Alpo Treats . . . . . . . . . . . . . Beggin’ Strips . . . . . . . . . . . Beggin’ Wraps . . . . . . . . . . . Bonz . . . . . . . . . . . . . . . . . . Busy Bone . . . . . . . . . . . . . Canine Carry Outs . . . . . . . Carvers . . . . . . . . . . . . . . . . Chew-eez . . . . . . . . . . . . . . Eukanuba . . . . . . . . . . . . . . Greenies . . . . . . . . . . . . . . . Hill’s Science Diet . . . . . . . . Iams Dog Biscuits . . . . . . . . Jerky Treats . . . . . . . . . . . . . Meaty Bone . . . . . . . . . . . . . Milk-Bone Dog Biscuits . . . . Milk-Bone Flavor Snacks . . . Milk-Bone Puppy Biscuits . . Milk-Bone Treats . . . . . . . . . Nutro/Nutro Max . . . . . . . . . Ol’ Roy . . . . . . . . . . . . . . . . . Pedigree Breathbuster . . . . . Pedigree Dentabone . . . . . . Pedigree Dentastix . . . . . . . Pedigree Jumbone . . . . . . . Pedigree Super Chew . . . . . Pup-Peroni . . . . . . . . . . . . . Schmackos . . . . . . . . . . . . . Scooby Snacks . . . . . . . . . . Snausages . . . . . . . . . . . . . T Bonz Dog Treats . . . . . . . . The Goodlife Recipe . . . . . . Store’s Own Brand . . . . . . . OTHER (Write In) 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 999 CAT LITTER 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 31 32 999 942 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 Canned/ 943 Wet Dry Biscuits/ TOTAL: . . . . . . . . . . . . . . . . . Food Food Treats BRANDS: Aquari-Yums . . . . . . . . . . . . 1 2 3 Friskies . . . . . . . . . . . . . . . . 2 or more times a day 01 Meow Mix . . . . . . . . . . . . . . Once a day 02 Pounce . . . . . . . . . . . . . . . . Occasionally 03 Special Kitty . . . . . . . . . . . . Never 04 Whisker Lickin’s . . . . . . . . . . Whiskas Temptations . . . . . . OTHER (Write In) 00 01 02 03 04 05 06 07 999 01 05 02 03 04 06 07 08 09 10 11 Special Kitty . . . . . . . . . . . . Whiskas Canned . . . . . . . . . Whiskas Pouch . . . . . . . . . . Store’s Own Brand . . . . . . . 15 12 13 14 16 17 18 999 Your Household: Used in Pounds/ last 6 last 30 months days 945 TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Alley Cat . . . . . . . . . . . . . . . Dad’s . . . . . . . . . . . . . . . . . . Deli-Cat . . . . . . . . . . . . . . . . Eukanuba . . . . . . . . . . . . . . Fancy Feast Gourmet Gold . 00 01 02 03 04 05 Friskies . . . . . . . . . . . . . . . . Hill’s Science Diet . . . . . . . . Iams . . . . . . . . . . . . . . . . . . Kit’N Kaboodle . . . . . . . . . . Meow Mix . . . . . . . . . . . . . . 06 07 Naturals . . . . . . . . . . . . . . . . 9Lives . . . . . . . . . . . . . . . . . Nutro/Nutro Max Cat . . . . . . Pro Plan . . . . . . . . . . . . . . . Purina Cat Chow . . . . . . . . . 11 Purina Kitten Chow . . . . . . . Purina ONE . . . . . . . . . . . . . Purina ONE Special Care . . Special Kitty . . . . . . . . . . . . The Goodlife Recipe . . . . . . 16 Whiskas . . . . . . . . . . . . . . . . Store’s Own Brand . . . . . . . 21 08 09 10 12 13 14 15 17 18 19 20 22 999 OTHER (Write In) 999 Your Household: Used in Packages/ last 6 last 30 months days 00 Meow Mix . . . . . . . . . . . . . . Nutro/Nutro Max Cat . . . . . . 9Lives . . . . . . . . . . . . . . . . . Pro Plan . . . . . . . . . . . . . . . Sheba . . . . . . . . . . . . . . . . . CAT FEEDINGS OTHER (Write In) CAT TREATS PACKAGED DRY 26 CAT FOOD 27 Your Household: Used in Pounds/ last 6 last 30 months days TOTAL: . . . . . . . . . . . . . . . . . TYPES: Scoopable . . . . . . . . . . . . . . Non-Scoopable . . . . . . . . . . Crystals . . . . . . . . . . . . . . . . BRANDS: Arm & Hammer . . . . . . . . . . Cat’s Pride . . . . . . . . . . . . . . Feline Pine . . . . . . . . . . . . . Fresh Step (Crystals) . . . . . Fresh Step (Regular) . . . . . . Fresh Step (Scoop) . . . . . . . Jonny Cat . . . . . . . . . . . . . . Scoop Away . . . . . . . . . . . . . Special Kitty . . . . . . . . . . . . Tidy Cats (Crystals) . . . . . . . Tidy Cats (Regular) . . . . . . . Tidy Cats (Scoop) . . . . . . . . Store’s Own Brand . . . . . . . 944 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Flat Can - 6 oz. . . . . . . . . . . Flat Can - 3 oz. pull top . . . . Tall Can . . . . . . . . . . . . . . . . Pouch . . . . . . . . . . . . . . . . . BRANDS: Eukanuba . . . . . . . . . . . . . . Fancy Feast . . . . . . . . . . . . . Friskies . . . . . . . . . . . . . . . . Hill’s Science Diet . . . . . . . . Iams . . . . . . . . . . . . . . . . . . 21 22 OTHER (Write In) 23 24 25 28 29 30 Your Household: Used inCans/Pouches last 6 last 7 months days How often do you feed your cat the following? 946 Canned/ Wet Dry Food Food 1 2 2 or more times a day Once a day Occasionally Never Treats 3 01 02 03 04 HOUSEHOLD PRODUCTS CHARCOAL INDOOR INSECTICIDES Your Household: Used in Bags/ last 12 last 12 months months OTHER (Write In) INSECT REPELLENTS 00 01 02 03 04 05 06 07 08 999 Your Household: Used in Times/last last 12 30 days months (in season) 948 01 Flea & Tick Killers . . . . . . . . Flying Insect Killers . . . . . . . Roach Baits/Traps . . . . . . . . BRANDS: Amdro . . . . . . . . . . . . . . . . . Bayer Advanced . . . . . . . . . Bengal . . . . . . . . . . . . . . . . Black Flag Ant & Roach . . . Black Flag Roach Motel . . . 06 09 Other Black Flag . . . . . . . . . Combat Quick Kill Ant Baits Combat Quick Kill Roach Baits . . . . . . . . . . . . . . . . . Other Combat Baits . . . . . . . d-Con . . . . . . . . . . . . . . . . . 14 Hot Shot . . . . . . . . . . . . . . . Ortho Home Defense Max . Other Ortho . . . . . . . . . . . . . Raid Ant & Roach Spray . . . Raid Ant Baits . . . . . . . . . . . Raid Flea Killer . . . . . . . . . . Raid Indoor Fogger . . . . . . . Raid Roach Baits . . . . . . . . Raid Max Roach Spray . . . . Raid w/Germ Fighter . . . . . . 24 28 956-0 Spectracide . . . . . . . . . . . . . 29 Yes 1 13 OTHER (Write In) 14 15 16 INDOOR PLANT 17 FOOD Off! (Regular) . . . . . . . . . . . Off! Citronella Candle . . . . . Off! Mosquito Coil . . . . . . . . Off! PowerPad Lamp/Lantern Off! Skintastic . . . . . . . . . . . Deep Woods Off! . . . . . . . . . Repel . . . . . . . . . . . . . . . . . . 06 07 08 09 10 11 12 18 19 999 OTHER (Write In) Your Household: Used in Containers/ last 6 last 6 months months 949 OTHER (Write In) 953 00 01 02 03 04 05 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 999 Your Household: Used in Packages/ last 6 last 6 months months 00 TOTAL: . . . . . . . . . . . . . . . . . KINDS: Concentrates . . . . . . . . . . . . Flying Insect Killers . . . . . . . Hose Attachments . . . . . . . . House & Garden . . . . . . . . . Liquids . . . . . . . . . . . . . . . . . Outdoor Foggers . . . . . . . . . Powders/Granules . . . . . . . BRANDS: Amdro . . . . . . . . . . . . . . . . . Bayer Advanced . . . . . . . . . Black Flag . . . . . . . . . . . . . . Combat . . . . . . . . . . . . . . . . Hot Shot . . . . . . . . . . . . . . . Ortho . . . . . . . . . . . . . . . . . . Over ’n Out . . . . . . . . . . . . . Raid Yard Guard . . . . . . . . . Raid Wasp & Hornet Killer . . Other Raid . . . . . . . . . . . . . . Roundup . . . . . . . . . . . . . . . Sevin Dust . . . . . . . . . . . . . . Spectracide . . . . . . . . . . . . . GLUE TOTAL: . . . . . . . . . . . . . . . . . KINDS: Ant Baits/Traps . . . . . . . . . . Ant & Roach Aerosols . . . . . Ant & Roach Liquids . . . . . . Gels . . . . . . . . . . . . . . . . . . . Indoor Foggers . . . . . . . . . . TOTAL: . . . . . . . . . . . . . . . . . KINDS: Aerosol . . . . . . . . . . . . . . . . Citronella Candle . . . . . . . . . Coils . . . . . . . . . . . . . . . . . . Lamps/Lanterns . . . . . . . . . Lotion/Oil/Cream/Gel . . . . . Pump . . . . . . . . . . . . . . . . . . Towelettes . . . . . . . . . . . . . . BRANDS: Avon Skin-So-Soft Bath Oil . Avon Skin-So-Soft Bug Guard Plus . . . . . . . . . . . . Cutter (Regular) . . . . . . . . . Cutter Citronella Candle . . . Cutter Skinsations . . . . . . . . OUTDOOR INSECTICIDES Your Household: Used in Containers/ last 6 last 6 months months 950 947 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Regular . . . . . . . . . . . . . . . . Instant Lighting . . . . . . . . . . KINDS: Mesquite . . . . . . . . . . . . . . . Regular . . . . . . . . . . . . . . . . BRANDS: Kingsford (Regular) . . . . . . . Kingsford Matchlight . . . . . . Royal Oak . . . . . . . . . . . . . . Store’s Own Brand . . . . . . . Page 108 03 04 05 LIGHT BULBS 13 15 17 REMOVABLE SELF STICK NOTES 19 18 20 00 01 02 03 04 999 Your Household: Used in Packages/ last 6 last 6 months months TOTAL: . . . . . . . . . . . . . . . . . 22 00 PLASTIC PRODUCTS 25 26 Does your household use plastic products? 27 999 01 Used For: Food Storage . . . . . . . . . . . . Home Organizing/Storage . Bath . . . . . . . . . . . . . . . . . . . Sinkware . . . . . . . . . . . . . . . Tabletop . . . . . . . . . . . . . . . . 2 3 4 5 6 Kitchen Gadgets . . . . . . . . . Recycling/Refuse Bins . . . . Cosmetics . . . . . . . . . . . . . . Other . . . . . . . . . . . . . . . . . . 7 8 9 0 02 CHARCOAL LIGHTER FLUID 04 03 999 Your Household: Used in Containers/ last 12 last 12 months months 957 TOTAL: . . . . . . . . . . . . . . . . . 952 OTHER (Write In) 03 999 955 21 00 00 01 04 Westinghouse . . . . . . . . . . . OTHER (Write In) 16 02 Your Household: Used in Rolls/ last 6 last 6 months months BRANDS: Le Page Transparent . . . . . . Scotch Cellophane . . . . . . . Scotch Magic Transparent . . Scotch Utility . . . . . . . . . . . . 12 Your Household: Used in Bulbs/ last 6 last 6 months months TOTAL: . . . . . . . . . . . . . . . . . TYPES: Decorative . . . . . . . . . . . . . . Energy Saving . . . . . . . . . . . Outdoor . . . . . . . . . . . . . . . . KINDS: Regular . . . . . . . . . . . . . . . . Soft White . . . . . . . . . . . . . . Three-Way . . . . . . . . . . . . . . BRANDS: GE Miser . . . . . . . . . . . . . . GE Reveal . . . . . . . . . . . . . . Other GE . . . . . . . . . . . . . . . Philips . . . . . . . . . . . . . . . . . Sylvania . . . . . . . . . . . . . . . 01 TOTAL: . . . . . . . . . . . . . . . . . 11 23 00 954 10 951 OTHER (Write In) OTHER (Write In) 07 CELLOPHANE & TRANSPARENT TAPE 08 BRANDS: Elmer’s . . . . . . . . . . . . . . . . Gorilla Glue . . . . . . . . . . . . . Krazy Glue . . . . . . . . . . . . . 02 Your Household: Used in Containers/ last 6 last 6 months months TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Hyponex Plant Food . . . . . . Miracle Gro . . . . . . . . . . . . . Peters . . . . . . . . . . . . . . . . . Schultz-Instant-Liquid Plant Food . . . . . . . . . . . . . . . . . TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Gulf Lite . . . . . . . . . . . . . . . . Kingsford . . . . . . . . . . . . . . . Royal Oak . . . . . . . . . . . . . . Store’s Own Brand . . . . . . . OTHER (Write In) 02 03 FIRELOGS 05 07 BRANDS: Duraflame . . . . . . . . . . . . . . Starter Logg . . . . . . . . . . . . 10 11 12 999 02 03 04 999 958 TOTAL: . . . . . . . . . . . . . . . . . 09 01 Your Household: Used in Logs last 12 last 12 months months 06 08 00 OTHER (Write In) 00 01 02 999 BABY/CHILDREN’S PRODUCTS Page 109 BABY FOODS Your Household: Used in Containers/ last 6 last 7 months days 959 BRANDS: Beech-Nut . . . . . . . . . . . . . . Beech-Nut Table Time . . . . . Earth’s Best . . . . . . . . . . . . . Gerber . . . . . . . . . . . . . . . . . Gerber Graduates . . . . . . . . 00 01 02 03 04 08 09 10 11 999 OTHER (Write In) Your Household: Used in Packages/ last 6 last 30 months days 960 TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Beech-Nut . . . . . . . . . . . . . . Earth’s Best . . . . . . . . . . . . . Gerber . . . . . . . . . . . . . . . . . Nature’s Goodness . . . . . . . . . OTHER (Write In) PREPARED INFANT FORMULA 00 01 02 03 04 999 Your Household: Used in Times/ last 6 last 7 months days TOTAL: . . . . . . . . . . . . . . . . . 00 TYPES: Ready-to-feed . . . . . . . . . . . Concentrated liquid (dilute with water) . . . . . . . . . . . . Powder (dilute with water) . . 01 02 03 KINDS: Milk Based . . . . . . . . . . . . . . Soy Based . . . . . . . . . . . . . . Other . . . . . . . . . . . . . . . . . . OTHER (Write In) 04 05 06 10 11 12 999 01 02 03 999 Your Household: Used in Times/ last 6 last 7 months days TOTAL: . . . . . . . . . . . . . . . . . TYPES: Bar . . . . . . . . . . . . . . . . . . . . Liquid . . . . . . . . . . . . . . . . . . BRANDS: Aveeno . . . . . . . . . . . . . . . . Baby Magic . . . . . . . . . . . . . Gentle Naturals Eczema Baby Wash . . . . . Gerber Baby Wash . . . . . . . Huggies . . . . . . . . . . . . . . . . Johnson’s Baby Bar Soap . . Johnson’s Baby Bath . . . . . . Johnson’s Baby Wash . . . . . OTHER (Write In) BABY SHAMPOO Johnson’s Buddies No More Tangles . . . . . . . . . . L’Oréal for Kids . . . . . . . . . . Suave for Kids . . . . . . . . . . . OTHER (Write In) 00 01 02 03 04 05 06 07 999 00 01 Huggies . . . . . . . . . . . . . . . . Vaseline Petroleum Jelly . . . 06 02 03 04 05 07 999 Your Household: Used in Times/ BABY LOTION last 6 last 7 months days 01 02 969 03 05 08 04 06 07 09 10 999 TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Aveeno . . . . . . . . . . . . . . . . Baby Magic . . . . . . . . . . . . . Burt’s Bees . . . . . . . . . . . . . Gentle Naturals Eczema Baby Cream . . . . Gerber Baby Lotion . . . . . . . 00 01 04 Huggies . . . . . . . . . . . . . . . . Johnson’s . . . . . . . . . . . . . . Vaseline Intensive Care . . . . 06 OTHER (Write In) DISPOSABLE DIAPERS/ UNDERPANTS 01 02 03 04 05 06 07 08 999 Your Household: Used in Times/ last 6 last 7 months days 967 00 02 03 05 07 08 999 Your Household: Used in Packages/ last 6 last 30 months days 970 00 TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Baby Magic . . . . . . . . . . . . . Burt’s Bees . . . . . . . . . . . . . Johnson’s Baby Oil . . . . . . . Johnson’s Creamy Baby Oil Store’s Own Brand . . . . . . . 00 TOTAL: . . . . . . . . . . . . . . . . . BRANDS: A + D . . . . . . . . . . . . . . . . . . Aveeno . . . . . . . . . . . . . . . . Balmex . . . . . . . . . . . . . . . . Boudreaux’s Butt Paste . . . . Desitin . . . . . . . . . . . . . . . . . OTHER (Write In) Your Household: Used in Times/ last 6 last 7 months days TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Aveeno . . . . . . . . . . . . . . . . Baby Magic . . . . . . . . . . . . . Gerber Baby Shampoo . . . . Huggies . . . . . . . . . . . . . . . . Johnson’s (Regular) . . . . . . OTHER (Write In) 962 OTHER (Write In) 00 964 07 BABY OIL 08 09 Your Household: Number BABY NURSERS Used in bought last 6 last months 30 days TOTAL: . . . . . . . . . . . . . . . . . TYPES: Firm plastic . . . . . . . . . . . . . Disposable . . . . . . . . . . . . . . BRANDS: Avent . . . . . . . . . . . . . . . . . . Dr. Brown’s . . . . . . . . . . . . . Evenflo . . . . . . . . . . . . . . . . Gerber . . . . . . . . . . . . . . . . . Playtex . . . . . . . . . . . . . . . . . OTHER (Write In) Your Household: Used in Times/ last 6 last 7 months days 968 966 961 BRANDS: Enfamil . . . . . . . . . . . . . . . . Isomil . . . . . . . . . . . . . . . . . . Nestlé Goodstart Supreme . Parents Choice . . . . . . . . . . Similac . . . . . . . . . . . . . . . . . Store’s Own Brand . . . . . . . TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Baby Anbesol . . . . . . . . . . . Baby Orajel . . . . . . . . . . . . . Little Teethers . . . . . . . . . . . 05 BABY BATH, 06 WASH & SOAP 07 Nature’s Goodness . . . . . . . . . Nature’s Goodness Toddler Cuisine . . . . . . . . INFANT CEREAL BABY OINTMENTS Your Household: Used in Times/ last 6 last 7 months days 963 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Baby juice . . . . . . . . . . . . . . First Foods/Stage 1 . . . . . . Second Foods/Stage 2 . . . . Third Foods/Stage 3 . . . . . . TEETHING REMEDIES TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Goodnites Underpants . . . . Huggies Gentle Care . . . . . . Huggies Little Swimmers . . . Huggies Natural Fit . . . . . . . Huggies Overnites . . . . . . . . 00 01 02 03 04 05 Huggies Pull-ups . . . . . . . . . Huggies Snug & Dry . . . . . . Luvs . . . . . . . . . . . . . . . . . . Pampers Baby Dry . . . . . . . Pampers Cruisers . . . . . . . . 06 Pampers Easy Ups . . . . . . . Pampers Feel ‘n Learn . . . . Pampers Swaddlers . . . . . . White Cloud . . . . . . . . . . . . . Store’s Own Brand . . . . . . . 11 OTHER (Write In) 01 02 COTTON SWABS 03 04 08 09 10 12 13 14 15 999 Your Household: Used in Times/ last 6 last 7 months days 05 971 999 TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Johnson’s . . . . . . . . . . . . . . Q-Tips . . . . . . . . . . . . . . . . . Generic (No Label) . . . . . . . Store’s Own Brand . . . . . . . OTHER (Write In) 07 00 01 02 03 04 999 BABY/CHILDREN’S PRODUCTS PRE-MOISTENED BABY/CHILDREN’S WIPES Your Household: Used in Times/ last 6 last 7 months days PAIN RELIEVERS & FEVER REDUCERS FOR CHILDREN 972 00 01 Pampers Baby Fresh . . . . . . Pampers Kandoo . . . . . . . . . Pampers Sensitive . . . . . . . Other Pampers . . . . . . . . . . Wet Ones . . . . . . . . . . . . . . . 06 02 03 04 05 SYRUP 09 11 999 973 TOTAL: . . . . . . . . . . . . . . . . . 00 TYPES: Corn Starch . . . . . . . . . . . . . Talcum . . . . . . . . . . . . . . . . . 01 04 06 07 Store’s Own Brand . . . . . . . 08 999 OTHER (Write In) Your Household: BABY FURNITURE & Bought EQUIPMENT Now in last owns 6 months 974 1 2 Activity Mat . . . . . . . . . . . . . . . Baby carrier (front or back) . . . Baby car bed . . . . . . . . . . . . . Baby car seat . . . . . . . . . . . . . Bathing/dressing table . . . . . . 01 02 03 04 05 Baby bath tub . . . . . . . . . . . . . Baby mobiles . . . . . . . . . . . . . Baby monitor . . . . . . . . . . . . . Baby rattles . . . . . . . . . . . . . . Bouncer seat . . . . . . . . . . . . . 06 07 08 09 10 Breast pump . . . . . . . . . . . . . . Crib mattress . . . . . . . . . . . . . High chair . . . . . . . . . . . . . . . . Infant crib . . . . . . . . . . . . . . . . Infant swing . . . . . . . . . . . . . . 11 12 13 14 15 Jump seat . . . . . . . . . . . . . . . . Juvenile bed . . . . . . . . . . . . . . Nursing pillow . . . . . . . . . . . . . Playpen . . . . . . . . . . . . . . . . . Stroller . . . . . . . . . . . . . . . . . . 16 17 18 19 20 Stuffed toys . . . . . . . . . . . . . . Toilet chair . . . . . . . . . . . . . . . Walker . . . . . . . . . . . . . . . . . . ________________________ 21 22 23 24 988-0 00 01 02 03 04 05 999 Your Household: Used in Times/ last 6 last 30 months days 976 00 Triaminic . . . . . . . . . . . . . . . Vicks Pediatric 44e . . . . . . . 06 07 01 02 03 04 05 999 OTHER (Write In) CHILDREN’S COLD TABLETS & LIQUIDS 03 05 Write in amount 979 TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Benylin . . . . . . . . . . . . . . . . . ElixSure . . . . . . . . . . . . . . . . Pediacare . . . . . . . . . . . . . . Robitussin . . . . . . . . . . . . . . Tylenol . . . . . . . . . . . . . . . . . 02 Total amount spent in past 6 months: $ 10 Your Household: Used in Times/ last 6 last 7 months days OTHER (Write In) OTHER (Write In) CHILDREN’S COUGH 08 OTHER (Write In) BRANDS: Burt’s Bees . . . . . . . . . . . . . Gold Bond Baby Powder . . . Johnson’s Baby Powder– Regular . . . . . . . . . . . . . . Johnson’s Baby Powder– Pure Cornstarch . . . . . . . Johnson’s Baby Powder– Medicated . . . . . . . . . . . . TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Children’s Advil . . . . . . . . . . Children’s Motrin . . . . . . . . Children’s Tylenol Drops/ Liquid . . . . . . . . . . . . . . . . ElixSure . . . . . . . . . . . . . . . . Jr. Tylenol . . . . . . . . . . . . . . . 07 Store’s Own Brand . . . . . . . BABY POWDER Your Household: CHILDREN’S Bought in Number CLOTHING last bought/last 6 months 6 months Your Household: Used in Times/ last 6 last 30 months days 975 TOTAL: . . . . . . . . . . . . . . . . . BRANDS: Huggies Gentle Care Sensitive . . . . . . . . . . . . . Huggies Natural Care . . . . . Huggies Supreme . . . . . . . . Other Huggies . . . . . . . . . . . Luvs Ultra Clean Wipes . . . . Page 110 Your Household: Used in Times/ last 6 last 30 months days 977 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Liquid . . . . . . . . . . . . . . . . . . Tablet . . . . . . . . . . . . . . . . . . BRANDS: Children’s Benadryl Allergy . Other Children’s Benadryl . Children’s Claritin . . . . . . . . . Children’s Motrin Cold . . . . . . Children’s Sudafed . . . . . . . . 00 01 02 03 04 05 06 07 Children’s Tylenol Plus Cold & Allergy . . . . . . . . . . . . . Children’s Tylenol Plus Cold Children’s Tylenol Plus Flu . . . Dimetapp . . . . . . . . . . . . . . . ElixSure . . . . . . . . . . . . . . . . PediaCare . . . . . . . . . . . . . . Pediatric Vicks 44m Cough & Cold . . . . . . . . . . . . . . . Robitussin . . . . . . . . . . . . . . . Triaminic . . . . . . . . . . . . . . . Vicks Children’s NyQuil . . . . OTHER (Write In) VITAMINS FOR CHILDREN 08 09 10 11 12 13 14 15 16 17 999 Your Household: Used in Times/ last 6 last 7 months days 978 TOTAL: . . . . . . . . . . . . . . . . . TYPES: Chewable . . . . . . . . . . . . . . Liquid . . . . . . . . . . . . . . . . . . BRANDS: Centrum Kids . . . . . . . . . . . Flintstones Vitamins . . . . . . L’il Critters . . . . . . . . . . . . . . One-A-Day Kids . . . . . . . . . Poly Vi Sol (drops) . . . . . . . . 00 01 02 03 04 05 06 07 Vitaball . . . . . . . . . . . . . . . . . 08 999 OTHER (Write In) For Baby Under 1 Year: Outerwear . . . . . . . . . . . . . . Sleepwear . . . . . . . . . . . . . . Stretchies . . . . . . . . . . . . . . Underwear (not diapers) . . . Waterproof Pants . . . . . . . . . 01 02 03 04 05 Children 1-2 Years: Jeans or Slacks . . . . . . . . . . Outerwear . . . . . . . . . . . . . . Shorts . . . . . . . . . . . . . . . . . Sleepwear . . . . . . . . . . . . . . Suits or Dresses . . . . . . . . . Sweatshirts/Sweatpants . . . Tops/Shirts . . . . . . . . . . . . . Underwear (not diapers) . . . Waterproof Pants . . . . . . . . . 06 07 08 09 10 Children 3-5 Years: Jeans or Slacks . . . . . . . . . . Outerwear . . . . . . . . . . . . . . Shorts . . . . . . . . . . . . . . . . . Sleepwear . . . . . . . . . . . . . . Suits or Dresses . . . . . . . . . Sweatshirts/Sweatpants . . . Tops/Shirts . . . . . . . . . . . . . Underwear (not diapers) . . . Waterproof Pants . . . . . . . . . 15 16 17 18 19 Children 6-12 Years: Jeans . . . . . . . . . . . . . . . . . . Outerwear . . . . . . . . . . . . . . Shorts . . . . . . . . . . . . . . . . . Slacks . . . . . . . . . . . . . . . . . Sleepwear . . . . . . . . . . . . . . 24 25 26 27 28 29 30 31 32 33 Suits or Dresses . . . . . . . . . Sweatshirts/Sweatpants . . . Sweaters . . . . . . . . . . . . . . . Tops/Shirts . . . . . . . . . . . . . Underwear . . . . . . . . . . . . . . 11 12 13 14 20 21 22 23 Amount Spent Last 6 Months 980-0 $50 or less . . . . . . . . . . . . . . 1 $51-$99 . . . . . . . . . . . . . . . . 2 $100-$199 . . . . . . . . . . . . . . 3 $200-$399 . . . . . . . . . . . . . . 4 $400 + . . . . . . . . . . . . . . . . . 5 Your Household: Pairs CHILDREN’S SHOES Bought/ last bought/last 6 months 6 months 981 TOTAL: . . . . . . . . . . . . . . . . . 00 TYPES: Athletic . . . . . . . . . . . . . . . . Canvas . . . . . . . . . . . . . . . . Casual/leisure . . . . . . . . . . . Dress . . . . . . . . . . . . . . . . . . Leather . . . . . . . . . . . . . . . . 01 06 Rain or Snow Boots . . . . . . . Sandals . . . . . . . . . . . . . . . . Slippers . . . . . . . . . . . . . . . . Western Boots . . . . . . . . . . . Other . . . . . . . . . . . . . . . . . . Bought for: 982-0 Child under 1 year . . . . . . . . 1 Child 1-5 years . . . . . . . . . . 2 Child 6-12 years . . . . . . . . . 3 Amount Spent Last 6 Months 983-0 $1-$25 . . . . . . . . . . . . . . . . . 1 $26-$50 . . . . . . . . . . . . . . . . 2 $51-$99 . . . . . . . . . . . . . . . . 3 $100-$199 . . . . . . . . . . . . . . 4 $200 + . . . . . . . . . . . . . . . . . 5 02 03 04 05 07 08 09 999 NOTES NOTES PLACE SAMPLE LABEL HERE INTERVIEWER: Please complete this page and use it as a voucher for cash payment. RESPONDENT: Ms. Mr. PRINCIPAL SHOPPER Ms. Mr. ENTER ON PAGE 81 ADDRESS CITY STATE TELEPHONE No. SAMPLE ID No. UPON RECEIPT OF CASH: RESPONDENT SIGNATURE: DATE: INTERVIEWER SIGNATURE: INTERVIEWER NAME: INTERVIEWER PHONE No. ZIP American Institute of Consumer Studies 18 Campus Boulevard Newtown Square, PA 19073 59
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