MEDIA KIT

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MEDIA KIT
2016
BRA N D OV E RV I E W
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ACTIVE.
I N N O VAT I V E .
I N F O R M AT I V E .
WATERSKI is the ultimate
instruction for beginners and
resource and unchallenged
experts alike. WATERSKI’s
media brand for water skiers
mission to inspire, entertain,
worldwide. L aunche d in
inform and motivate skiers
1978, it continues to deliver
is accomplished through
informative content in all
the talents of the world’s
disciplines of the spor t,
best coaches and industry
of fe r d etaile d b oat a n d
leaders, and its message is
equipment reviews , and
received across multiple
help skiers reach their goals
media channels for a rich and
on the water with high-level
enlightening experience.
W AT E RS K I M A G . C O M ︱ 2 0 1 6 M E D I A K I T
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Print
30,000
Circulation
6x
Frequency
BRA N D OV E RV I E W
1978
Year Established
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* ALL ISSUES ARE AVAILABLE ON TABLETS AND EREADERS, INCLUDING THE IPAD, NOOK AND KINDLE.
Digital
192,000
Avg. Monthly
Page Views
57,000
Avg. Monthly
Unique Visitors
30,000+
Social Media
Audience
19,000
Custom Email
Subscribers
11,500
Editorial eNews
Subscribers
@waterski_mag
WaterSki Magazine
waterski_mag
W AT E RS K I M A G . C O M ︱ 2 0 1 6 M E D I A K I T
Within WATERSKI’s audience are waterski enthusiasts of various skill-levels, brand affinities and purchase
intent. Using research and database management, we can identify, surface and activate high-value participants
across all of our media channels in order to drive tangible results.
Source: Omniture Adobe Online Marketing Suite July 2014-June 2015;
IBM SilverPop Engage; Social Media Followers As of October 2015
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A U D I E N C E P RO F I L E
WATERSKI’s audiences across all channels (print, web, social & email) are
masters of the sport. They represent active, affluent waterski enthusiasts who
come to us looking for the latest tips, techniques and information on gear &
equipment. They know we deliver the expert information needed to make a
purchase to complement their lifestyle.
DEMOGRAPHICS
AVERAGE
AVERAGE NET WORTH
HOUSEHOLD
INCOME
WATER SPORTS
ACTIVITIES:
178,000
AVG. NUMBER OF
AVG. NUMBER OF
DAYS PER MONTH
YEARS WATERSKIING
SPENT WATERSKIING
27 Years
AVERAGE
WATERSKI
SEASON
46
10 Days
5.5 Months
MONTHS OF
92%
23%
BOAT OWNERS
ATTENDED A
PLAN TO ATTEND
A WATERSKIING
SCHOOL/CAMP
IN THE NEXT
12 MONTHS
92%
CURRENTLY
OWN A
SLALOM SKI
PLAN TO PURCHASE
IN THE NEXT 12
MONTHS AND
SPEND ON AVG.
$699
19.7'
AVERAGE BOAT LENGTH*
*SUBSCRIBER AUDIENCE
20.3'
AVERAGE BOAT LENGTH
PLANNED TO PURCHASE*
*SUBSCRIBER AUDIENCE
W AT E RS K I M A G . C O M ︱ 2 0 1 6 M E D I A K I T
Male
/
Female
COLLEGE EDUCATED
36%
78%
OWN 2 OR
MORE BOATS
WATERSKIING EVENT
15%
83% 17%
AVERAGE AGE
IN THE PAST 12 MONTHS
38%
$1.1 Million
$40,000
ESTIMATED COST OF
NEXT BOAT PURCHASE
47%
89%
PROPERTY
OWNERS
OWN VACATION
PROPERTY
38%
OWN WATERFRONT PROPERTY
Source: 2015 Waterski Audience Survey - Conducted by BCI
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FOR MORE INFORMATION CONTACT
B EN G RE E N WOOD, PUBLISHER
407-571-4518 | [email protected]
RHONDA MOCK, DIRECTOR OF BRAND STRATEGY: BOAT MARKET
407-571-4696 | [email protected]
CHARL E S N E G RON, ACCOUNT MANAGER
407-571-4935 | [email protected]
MARLINMAG.COM ︱ 2 0 1 6 M E D I A K I T