G68>C - Hockenheimring

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DISCOVER
THE ENDLESS
VARIETY
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THE MEKKA FOR
STRONG EMOTIONS
SCHEDULE
Meet the traditional
racing circuit ............................. page 02-03
Unforgettable race experiences
for corporate clients ................. page 04-07
Unusual settings
with a fascinating atmosphere page 08-09
Culinary experiences
for your customized event ........... page 10-11
Exclusive V.I.P. & hospitality
options for top events ................. page 12-13
H
ockenheimring Baden-Würt-
pular sport and very personal auto-
temberg – a synonym for
mobile threshold experiences. The
high speed, adrenaline, Formula 1,
Hockenheimring Baden-Württemberg
German Touring Car Masters and drag-
is one of the most modern and safest
ster craze, for motorcycle duels and
racing circuits in the world. It offers
fan cult. Hockenheimr ing Baden-
room for more than racing as a multi-
Württemberg also stands for rock mu-
function arena. The Ring is open for
sic and Robbie Williams, for corporate
your wishes!
events and business tuning, for poAttractive sponsoring offers
with “turbo” effects ................... page 14-17
CENTRAL LOCATION
TECHNICAL SPECIFICATIONS
The Hockenheimring Baden-Württemberg is located
directly between the motorways A6 (E50) and A5
(E35).
Length of the Grand Prix Course:
4.574 m
Motodrom Course:
2.605 m
Including the chicane entrance for the
GP circuit 2,589 m
GRANDSTAND MAP
Ultra-modern grandstand facilities with a total
spectator capacity of 120,000 and an imposing
view of the longest possible racing sections offer
the spectators optimum prerequisites for high
speed thrills of the best quality. The legendary
Motodrom it self w ith it s unique stadium atmosphere offers over 70,000 seats.
Drag Strip:
1/4 of a mile – 402.33 m
Width of asphalt:
8,5 m minimum, 18,5 m maximum
Marginal strips:
8 m minimum, maximum up to 100 m in the
outer curves
A3
Frankfurt/Main
Mainz
A61
A5
A6
BERNIE
ECCLESTONE
CURVE
A3
A67
A81
NON PERMANENT
GRANDSTAND
NORTH
Mannheim
hei
A6
Karlsruhe
A6
A81
A8
STANDING AREA
PARABOLIKA
NORTHERN
GRANDSTAND
Stuttgart
STANDING AREA
HAIRPIN CURVE
A8
A5
Crash areas:
Are mainly paved in the curves, piles of tires
in front of triple guard rails, behind are reinforced protective fences (4.2 m high), on the
rest of the circuit there are concrete elements,
guard rails and protective fences.
A81
PIT LA
NE
MERCEDES
GRANDSTAND
LBBW
MAIN GRANDSTAND
INSIDE
GRANDSTAND
MOBILE 1
CURVE
HOCKENHEIMRING
%'
SACHS
CURVE
SOUTHERN
GRANDSTAND
UPPER TIER
NON PERMANENT
GRANDSTAND
SOUTH
SOUTHERN
GRANDSTAND
NON PERMANENT
GRANDSTAND
HAIRPIN CURVE 2
EVENTS AND
ATTRACTIONS
MOTORSPORT
Start of the German Touring Car
Masters (DTM)
Kick-off event of the year for the most popular
international touring car series of the world.
Drift Challenge / Tuner-Grand Prix
Satisfying drifts – smoking tires
at the Motodrom.
CONCERTS
Festivals and Top Acts
Rock giants such as Robbie Williams, the Rolling
Stones, Michael Jackson, Genesis and many more
shake the Ring with their sound.
Formula 1: The royal league of motor sport –
experience it live again in 2010.
POPULAR SPORT
Final of the German Touring Car
Masters (DTM)
Showdown on the Hockenheimring enthralling
motor sport of the finest.
MOTORCYCLE SPORT
International German Motorcycle
Championships (IDM)
Bikers on the final straights to win the title.
HISTORIC MOTOR SPORTS
Hockenheim Historic –
In Memory of Jim Clark
The experience for motor sport nostalgics with
legendary racing cars from many decades.
Hockenheimring Classics
Racing vehicles and bikes from the racing past
return to take over the track.
DRAGSTER
NitrolympX
The summer games of the horsepower giants –
the spectacular Speed Show.
BASF-CompanyCup-Rhine-Neckar
Open up the Ring for the amateur and professional runners of the region!
PERMANENT AT TRACTIONS
Exhibition on Racing History
The Motor Sport Museum displays racing sport classics from the past century on over 2,200 sq. meters. Ranging from the racing motorcycle to the
touring car legends on up to the breath-taking
dragsters.
Inline Skating
The legendary Formula 1 track opens up for all. Several
dates between April and September.
Tourist Rides
Make it possible: drive a few laps with your own car
or motorcycle on the official Grand Prix circuit.
Daily Guided Tours
Risk taking a look behind the high-speed scenes –
on a 90-minute insider tour, we will take you up
close to the legendary Motodrom. Take a break
from the daily grind and immerse yourself in the
world of racing – we look forward to greeting you
daily at 11:00 in the hall of the Motor-Spor tMuseum!*
MEETINGS
INFORMATION
Public Race Days
Come, ride and win – push your own vehicle to
the limit in the sprint race.
Brand Meeting
Fr iends of var ious automobile and motor
sport brands appreciate the Hockenheimring
as a meeting place.
Current events, dates, opening hours, prices and
news can be found on our website, updated daily:
www.hockenheimring.de
*except during major events, the Christmas holidays and New Year’s Eve.
Only with a reservation on the weekends.
HOCKENHEIMRING
%(
9 G>K>C< :ME:G>:C8:
THRESHOLD EXPERIENCES FOR YOU,
FOR YOUR EMPLOYEES AND CLIENTS
FORMULA LOTUS
Take a whiff of Formula 1 air containing up to 180
HP. Our trainers will introduce you to the fascinating technology of the Formula vehicles and you
will experience an unforgettable race training session on the Hockenheimring.
E
ffective partnership marketing
RACING CIRCUIT TRAINING
has never been as important
Group N Touring Car
They look so harmless... Small and fast, you will
experience true racing in a “normal” looking
vehicle.
as it is today. We can support you in
increasing your popularity by offering an experience package that can
hardly be beat. Numerous modules
are available to choose from for your
corporate event. They can be combined in any way you like – and we
are also happy to offer you more:
Just share your personal ideas and
wishes with us!
DRIVING EXPERIENCES
%)
Road Vehicles
Get to know the limits of a road vehicle and
delve into the realms of the physics of driving
that you cannot experience in everyday traffic.
Further Vehicles
AMG-Mercedes
Radical SR 3
FunCup Touring Car
Porsche 997 S
TOP SPEED IMPRESSIONS
RACE TAXI
OUTDOOR KART
Enjoy the surge of adrenaline as a co-pilot of a
racing professional in a touring car or cup vehicle.
The impressive acceleration and the centrifugal
forces will provide for lasting memories.
No matter whether you want to drive our Training
Course in the paddock with our high performance
karts, test the limits of driving physics under the
direction of a professional trainer, participate in a
small race on our Outdoor Kart Track or just feel
like driving – you will have fun in any case.
Race Taxi Vehicles:
Open group C racing vehicles, such as Radical
SR 3 or closed cup vehicles, e.g. Porsche GT3
or Mercedes SLK 350 or similar models.
DRIF T TAXI
You can steer a car only using the rear axis and the
gas pedal! You don’t believe it? Then come and
watch the professionals at work and be a co-pilot
when they drift through the curves. Following the
motto – cross track is better!
DRIF TING IN A LOTUS SUPER 7
How about spinning the wheels without heeding
tires and technology? Turning the wheel first in
one, then the other direction? Sliding through a
gate sideways? Steering with the gas? Try it out!
It’s easier than you think and really fun to do.
CARRERA TRACK
Discover the child in you and have a competition
with your friends and colleagues for the fastest lap.
STOCK CAR TRACK
The ultimate driving fun with remote-controlled racing vehicles from the NASCAR series using a real
racing steering wheel and “gas stick”, you will really
have the feeling of sitting in the car yourself and
driving through the sharp turns at top speed.
9 G>K>C< :ME:G>:C8:
THE FULL PROGRAM – FROM THE PIT STOP
TO THE BRAKE SIMULATOR
W
ho works together best
pilot of a DTM vehicle in one of our
when every second counts
brake simulators, experience acci-
and each move you make has to be
dent situations involving yourself or
the right one – your customers or
others in a high-tech rescue simula-
your employees? Put your teams to
tor or inspect the possibly most gu-
the test by letting them change tires
arded room of the Hockenheimring:
under Formula 1 conditions: with a
the “Race Control”. The fun factor
real Formula 1 racing vehicle, origi-
always plays a crucial role. When try-
nal equipment and experienced ins-
ing to control the Safemaster, utmost
tructors. And we have more to offer
skill is demanded and driving fun gu-
you, with highlights for action-pa-
aranteed. One of our modules that
cked events. For example, you can
will surely be a success at every cor-
test how fast your reactions are as a
porate event.
PIT STOP-STATION
RESCUE SIMULATOR
Each screw has to fit perfectly! Have your teams
compete against each other. Changing tires under
Formula conditions, with Formula vehicles, authentic equipment and supervision.
Experience and train rescuing yourself or someone
else from tricky accident situations in a special
simulator. Our team of instructors will show you
the correct way to react in such extraordinary conditions.
BRAKE SIMULATOR
RACE CONTROL
Test your brake and reaction skills in emergency
situations and learn how to optimize your reactions – in realistic situations and nevertheless
safe conditions in our special simulator, under the
supervision of an experienced instructor.
Look into the heart of the race track and learn
about the duties and procedures of Race Control.
SAFEMASTER
This is a special vehicle whose wheels on the rear
axis have been replaced by freely moving wheels,
similar to those of a shopping cart. This makes it
difficult to steer the car in a controlled manner;
driving fun is the main priority here.
DRIVING EXPERIENCES
%+
EVENT ON DEMAND
YOU PLAN IT – WE ORGANIZE IT
CIRCUIT VARIATIONS
EXAMPLE DAY 1
EXAMPLE DAY 2
6 p.m.: Participants arrive on their own at the
Hotel Motodrom. After checking in, a
cocktail is served and the course instructor team greets the guests.
Participants are briefed about the event
in the conference room, racing overalls
are passed out and instructions on the
technical specs of the Formula vehicle
are given.
Beginning at 7 a.m.:
Breakfast together and getting ready at
the Hotel.
8 p.m.: Dinner together in the winter garden of
the restaurant with the view of the start
and finishing straights of the Formula 1
circuit.
Afterwards:
“Race talk” in the hotel bar.
8:30 a.m. to 12:30 p.m.
“Adrenaline à la carte” at the exclusively rented Hockenheimring BadenWürttemberg ! Intensive supervision
and instruction by an experienced instructor and trainer team that take the
participants through a series of activity
stations. For example: road vehicles,
outdoor go-karts with qualifying times,
group N touring cars, Formula racing
cars, rescue simulator, brake simulator,
race taxi.
The Grand Prix Course
The Grand Prix Course includes the complete
traditional race circuit with a length of 4,574
meters. This is the asphalt on which the
Formula 1 also does its fast laps.
12:30 p.m. to 2:00 p.m.
Lunch-Buffet in the Hotel Motodrom.
East Course
This takes you not only through the high
speed Parabolika, but also through the Spitzkehre (hairpin curve) that demands sophisticated dr iv ing skill and past the str iking
Mercedes Grandstand. The Bernie Ecclestone
Curve is also part of the East Course with a
length of 3,084 meters.
2:00 p.m. to 5:30 p.m.
“Adrenaline à la carte“, Part 2.
Afterwards:
Participants closing session.
OUR PACKAGES INCLUDE
THE FOLLOWING FOR ALL EVENTS
Vehicles, all equipment and all materials and
service
The race circuit is exclusively rented for your
group
Use of the simulators
Technical crew under supervision of the infield management
Video monitoring
Medical emergency support or ambulance by
the German Red Cross
Technical towing service
All utility charges (electricity, water, waste)
All personnel:
our employees including the trainer team,
racing technician, drivers, etc.
There are three different circuit variations available for full days or from 5 – 8 p.m. for incentives
or corporate events of all kinds that feature active
driving participation.
RENTING THE CIRCUIT
EXCLUSIVELY FOR YOUR EVENT
The complete race circuit or just parts of it can be
exclusively rented by motor sport clubs or promoters of club races, drivers’ training sessions or
other events. The race circuit is also available for
popular sports events, open air concerts and much,
much more. Further information can be found at
www.hockenheimring.de.
ADAC
DRIVING SAFET Y CENTER
Motodrom Course
With a length of 2,585 meters, this circuit
variation includes the legendary Motodrom
with its stadium atmosphere and takes you
over the start and finishing straight past the
pit lane.
EAST COURSE
MOTODROM
COURSE
GRAND
PRIX COURSE
On request, your corporate event can also include
a dr ivers’ safety training at the ultra-modern
Driving Safety Center.
DRIVING E XPERIENCES
%,
AD86I>DCH
SPACE FOR PERSPECTIVES
DATA AND FACTS
SOUTHERN GRANDSTAND
Level 3 Business Lounge
Level 4 Central Lounge
Special features:
415 sq. meters
466 sq. meters
Air-conditioning, rooms cannot be darkened,
diverse technology available or for rent
W
hether it be a conference, a
product presentation, a
festive banquet that you would like to
host in the extraordinary locations at
the Hockenheimring – you will always
feel a tingling of high performance ex-
BADEN-WÜRTTEMBERG CENTER
Level 4
Level 5 Star Lounge
Special features:
356 sq. meters
Can be divided into rooms of 85 sq. m, 153 sq. m
and 118 sq. m.
350 sq. meters
Air-conditioning, rooms can be darkened,
diverse technology available or for rent
citement in the air!
Take advantage of the many analogies
between exclusive motor sport and
successful business. Profit from an atmosphere that is absolutely perfect for
CONGRESS PAVILLON
Indoor area
Special features:
your business event. Hockenheimring
1,000 sq. meters
Fully glassed walls on 3 sides, room cannot be darkened,
air-conditioning is recommended and can be provided at extra cost
is known for its international motor
sport, top events and pure enthusiasm –
topping all the others!
MOTOR-SPORT-MUSEUM
Ambience-Lounge
Loft
Special features:
200 sq. meters
80 sq. meters
Room cannot be darkened, diverse technology
available or for rent
MERCEDES GRANDSTAND
Lounge
600 sq. meters
Can be divided into several rooms on request
Air-conditioning, rooms cannot be darkened,
diverse technology available or for rent
Special features:
Baden-Württemberg Center
PIT FACILITIES
per pit unit
Pit roof / Terrace
Special features:
200 sq. meters (a total of 15 units are available)
4,000 sq. meters
Room cannot be darkened
HOTEL MOTODROM
Here you find the “Winter Garden” and the “Drivers’ Lounge” as well as many other
rooms for use.
LOCATIONS
%-
Southern Grandstand
Would you like to add a component of
we also offer a variety of attractive com-
rooms with the breath-taking backdrop
adventure to your event? No problem!
ponents outside the race track to you –
of the circuit. Your guests will surely get
We’ll gladly put together a customized
such as the Pitstop Station, racing simu-
caught up in the spirit of the Hockenheim-
driving event on the race track or at the
lator and much, much more!
ring and take home some lasting memo-
ADAC driving safety center for you. And
Enjoy the unique atmosphere of our event
ries with them.
1
Paddock 1–3
Baden-Württemberg Center
2
Action Area
Southern Grandstand
ADAC
DRIVING SAFETY CENTER
3
The ADAC Driving Safety Center with its
Ambience-Lounge
Congress Pavilion
11 hectare is also the perfect location for
corporate events. Stage your vehicle presen-
4
tation or other special event in an extra-
Motor-Sport-Museum /
Ambience Lounge
ordinary place where driving safety courses
normally take place.
5
Prices on request.
Pit Facilities
6
Hotel Motodrom
Hotel Motodrom
7
7
Mercedes Grandstand
3
1
5
6
2
4
8JA>C6GN:ME:G>:C8:H
THE CULINARY PITSTOP
FOR FASCINATING HIGH-SPEED EVENTS
PIT LANE
We will gladly accommodate your wishes in the pits
and put together a custom-made offer. Catering
service is also available directly in the pit lane.
W
hereas today’s Grand Prix
And the fascinating location with
s t ar s u s u a l l y ha v e t o
the highspeed atmosphere is inclu-
make due with an ascetic portion of
“white spaghetti” with cheese, oil
AMBIENCE LOUNGE
and basil on race days, the table
The visual backdrop of decades of motor sport history at the Hockenheimring provides your event in
the Motor Sport Museum with a nostalgic dimension.
can be set with a more opulent meal
for your guest s, client s or conference participants. Choose from
PADDOCK
one of our gourmet buf fets with
Even when there are no Formula engines roaring –
you might like the taste. For there is a feeling of
high performance in the air, it smells of motivation
and fighting spirit – of team spirit and the desire
to win it all - the best starter for a meal with
business partners and employees.
melodious names such as “Parabolika”, “Imola” and “Sepang” or rather a barbecue – you will not regret
your choice! You order – we serve!
FURTHER OFFERS
We will gladly send you more detailed information
on the various options for our hotel and catering
service.
CATERING
&%
ded in the deal.
EVEN MORE ROOM FOR EXPERIENCES
HOTEL MOTODROM
Live, work and celebrate where the action is! The
Hotel Motodrom is integrated in the Main Grandstand of the racing circuit and offers not only 54
rooms with a touch of racing spirit, but the capacity for much more as well. Whether in the restaurant or in one of the six conference rooms: here
you will find a unique atmosphere for exclusive
celebrations, meetings and product presentations.
Direct contact:
Hockenheimring Hotel Motodrom
68766 Hockenheim
Phone: +49 (0)6205 298-0
E-Mail: [email protected]
T
he Hotel Motodrom is integrated directly in the Main Grand-
stand of the racing circuit and spoils
its guests with contemporary gastronomy and typcial Baden hospitality.
The hotel restaurant faces the racing
The Hockenheimring Baden-Württem-
circuit with its fully glassed winter
berg offers you a fascinating variety
garden. Enjoy a wonderful view of the
of locations, ideas and impulses for
action in the pit lane and the start
events – all of which have one thing
and finishing straight and breathe a
in common: memories that can hardly
waft of racing air from the balcony.
be topped!
K>E=DHE>I6A>IN
THE PERFECT PERSPECTIVE AS A VIP!
SOUTHERN GRANDSTAND SUITES
The Southern Grandstand with its 8 VIP suites on
two levels offers space for up to 1,000 persons.
The Business Lounge
is located on level 3 and with a total size of 450 sq.
meters it offers space for up to 250 persons. It provides direct access to the 176 Business-Seats and
VIP-Seats on the Southern upper tier. In addition to
the Business-Seat customers, the guests of the VIPSeats also enjoy the top quality atmosphere of the
Business Lounge.
The Central Lounge
is located on Level 4 and offer an area of 501 sq.
meters – the optimum platform for your VIP event.
Here you are located 20 meters above the action,
which can be viewed through a fully glassed front
for an unrivalled view of the complete racing circuit. With space for up to 300 persons, the Central
Lounge offer guests direct access to 92 roofed Comfort-Seats on the Southern upper tier. A 462 sq.
meter large terrace on Level 5 provides a phenomenal view of the complete racing circuit. The Central
Lounge can not only be leased as permanent corporate boxes for years, it is also available for individual major events on request.
The Single Suites
On Level 4 there are single suites leased to business
customers for several years. They offer seating for 35
to 45 persons. Each individual suite has direct access
to 18/27 roofed Comfort-Seats in the Southern Upper
tier. The suites are furnished and equipped by the
tenant. The individual suites can be accessed and
used at any time – as a party location or seminar or
conference room (not during major events). Tickets
and catering can also be booked indivually for events
of all types.
BUSINESS SEATS
On the upper tier of the Southern Grandstand there
are 176 seats as well with direct access to the
Business Lounge. There are known as the “Business-Seats”. Completely sheltered from all weather,
these upholstered luxury seats with their view of
roughly 85% of the complete circuit make every
event at the Hockenheimring Baden-Württemberg
into a breath-taking experience.
Each Business-Seat is combined with a rich, attractive advertising package and a fixed contingent of
VIP parking places. You may also choose on a caseto-case basis whether you want to book exquisite
catering for your guests or simply enjoy your reserved seats.
VIP SEATS
Directly below the Business-Seats section is the
VIP section, which also offers an excellent view of
nearly the whole racing circuit, particularly the
start an finish line, the Motodrom and the pit lane.
These seats, which can be booked for single events,
have direct access to the Business Lounge, where
exclusive catering is offered all day.
HOSPITALIT Y
&'
PIT STOPS WITHIN REACH
RACE SALON
THE SALONS
The Race Salon is located in the Hotel Motodrom,
directly on the racing circuit. From here you have
the perfect view of the whole scene and can see
what is happening on the star t and f inishing
straight, in the decisive sections of the circuit, in
the South and North Curve or in the pit lane. The
Race Salon offers you outstanding catering, access
to the paddock during DTM races, top quality seating on the Main Grandstand and reserved VIP
parking in the direct vicinity of the VIP area. The
total capacity of the Race Salon is up to 215 persons in the seating categories “window seat”
and “inner room seat”.
Are you planning a corporate event related to motor sport in a separate, exclusive and personal
atmosphere? We have the right of fer for you.
Choose your special event location from 5 separate salons at the Hotel Motodrom, ranging from
30 sq. meters to 225 sq. meters and seating up to
190 persons with a view of the racing circuit or
inside the hotel.
DRIVERS’ LOUNGE
Outside of the Main Grandstand, directly under the
roof, you will find the Drivers’ Lounge with its fully
glassed front and a perspective guaranteed to offer you a unique view of the start and finishing
straights, the Motodrom and the pit lane. The Drivers’ Lounge offers you culinary delicacies the
whole day as well as special services and you won’t
miss a thing going on during the exciting race day.
Perfectly suitable for group-bookings up to 90 persons.
RACE SALON TERRACE
VIP PACKAGES
The Hotel Motodrom has another VIP location in
the open terrace. Here you have the best view of
the pit stops of the DTM and Formula 1 vehicles,
the start and finishing straights as well as the
South and North Curve. You are closer to the action than on any grandstand, relishing exquisite
catering and perfect all-around service with reserved VIP parking and much more – immerse yourself
and enjoy an unforgettable racing day!
Whether with a helicopter ride or special security,
a team of hostesses, private shuttles or a cultural
side event - the full service offered at the Hockenheimring Baden-Württemberg will surely be able to
keep pace with you.
EXAMPLE OF THE VIP PACKAGE
“RACE SALON”
FOR THE GERMAN TOURING CAR MASTERS
Our Package:
access to the “Race Salon” on Sunday
(open from 8.30 am to 6 pm)
reserved seat in the “Race Salon”
best categorie ticket on the main grandstand (roofed)
access to the paddock and the pit lane
exquisite first class catering: breakfast buffet,
lunch buffet, coffee and cake buffet
(various drinks included)
flat screens for TV-live-coverage
reserved VIP parking close to hospitality area /
2 tickets = 1 parking ticket
VIP service, official magazine, event gift and earplugs
1- and 2-day packages available on the Southern
Grandstand on request.
HEDCHDG>C<
HIGH-SPEED COMMUNICATION
WITH FIRST CLASS SCOPE
MORE THAN
SPONSORING
RACING
&)
POLE POSITIONS
FOR YOUR BRAND
Y
ou set the
EXCLUSIVE NAMING RIGHTS
pace for your
Your curve, your section of the circuit, your grandstand, your building: the Hockenheimring BadenWürttemberg offers you multiple opportunities for
exclusive naming rights.
The famous Sachs Curve is already well integrated
in the jargon of motor sport fans; the IBBW Main
Grandstand or the Mercedes Grandstand are further
examples of successful naming rights.
We will be glad to help you find individual solutions for your future sections of the circuit,
grandstands or buildings. Just contact us!
individual communication goals for your
sponsoring partnership with the Hockenheimr ing BadenWürttemberg. Together we develop a customized concept
THE HOCKENHEIMRING ...
for your company for adver tising
... is an internationally
renowned racing circuit:
areas or naming rights, promotion or
92 %
merchandising. For our utmost priority is not a short-term deal, but
... is a racing circuit
rich in history:
building up a long-term, sustainable
89 %
win-win relationship with you. Take
... the visit was pleasureable:
our word on it!
87 %
STRATEGICALLY PLACED
CIRCUIT ADVERTISING
Classic pitch-perimeter advertising is only one of
many possibilities for presenting your message in
an advantageous position.
The towers, façades and eaves of the grandstand
roofs, the long sound barriers and the starting
gallows that stretch far into the focal length of the
cameras are just as much in focus.
... offers exciting motor sport events:
85 %
MARKET RESEARCH DATA
As expected, the Hockenheimring Baden-Württemberg with its long history is one of the most popular racing circuits in Germany. According to a
multiple-choice question asked as part of an independent study among motor sport fans, the Hockenheimring achieved a popularity score of a
notable 97% .
In addition, the Hockenheimring Baden-Württemberg was acknowledged as having a distinctly
positive image.
Source:
Motor sport study 2008,
SPORT+MARKT AG, Cologne
Type of study:
Telephone survey
Basis:
480 people between the ages
of 14 and 65 interested in
motor sport on television in
Germany
% data: Each of the top 3 values
on a scale from 1 to 6
SPONSORING
&*
HEDCHDG>C<
CUSTOMIZED PACKAGE DEALS
EXAMPLE OF A PACKAGE DEAL
FOR THE SOUTHERN GRANDSTAND
Advertising surfaces
The advertising surfaces facing the motorway
A6 on the back side of the Southern Grandstand offer an impressive surface of over 1,000
square meters, visible from both directions of
the motorway A6. Bold lighting at night is
possible.
Naming rights
Includes the publication of the grandstand
name in all Hockenheimring publications.
Circuit use
The Grand Prix course is available for your use
for one full day.
Communication services
• One full page ad
in the Hockenheimring Magazine
(published once annually)
• Internet banner – on the start page
www.hockenheimring.de.
• E-mail newsletter –
permanent logo presence
• Premium Partnership
Reserved ticket contingents and more
• Business seats – use of
10 business seats
• Extensive ticket contingent
for the Southern Grandstand.
• Seminar space in the Southern Grandstand
Further information at:
[email protected]
SPONSORING
&+
ADVERTISING VALUE OF THE SOUTHERN GRANDSTAND
Excerpt from the “Estimation of the monetary
evaluation of the advertising package Southern
Grandstand”, SPORT+MARKT, 2007:
“... In the present analysis, an impressive annual
advertising value was determined for the advertising package Southern Grandstand. The calculated
monetary return for a potential partner includes
the media value as well as the added value of a
possible sponsoring commitment. It is to be noted
that the value of the advertising package was
calculated conservatively, based on existing services. For example, the possible presence in
further media such as daily newspapers or even
television was not taken into consideration for
this calculation due to the lack of data …”
FULL SPEED
TO NEW TURNOVER GOALS
OUTFITTER PARTNERSHIPS
Would you like to prove your product competence?
As official outfitter to the Hockenheimring BadenWürttemberg you will benefit from an authentic
presentation in highly professional surroundings.
Whether it be a technical supplier for our fleet of
vehicles or clothing outfitter for our circuit personnel – this is the place for you to be!
The model car pictured here is par t of a
limited edition of special models
from the Formula 1 series (produced in cooperation with Mattel).
SPECIAL T YPES OF ADVERTISING
Your advertising and promotional opportunities at
the Hockenheimring are nearly endless. Branding
of the FIA box in the paddock and promotional
activities on the campgrounds are only two examples of taking new paths.
MEDIA ADVERTISING
Use our contacts to millions for your communication! The Hockenheimring Baden-Württemberg
website alone gets up to three million page impressions during major events, and approximately
70,000 on “normal” days. You will also benefit
from the great scope and high degree of popularity as our advertising partner in the Hockenheimring magazine that appears annually.
LICENSES
Whether it be a computer game or another kind of
merchandising item: products that bear the name
“Hockenheimring Baden-Württemberg” benef it
from the significance and image of the racing circuit. Utilize the circuit’s unsurpassed popularity of
97% and its extremely favorable reputation for
your success! (91% of those questioned enjoyed
their visit.)
RETAIL AREAS
In order to introduce a sufficient number of customers to your product, a considerable amount of
adver tising is necessar y. Why not turn things
around and bring the products to where your customers are? A majority of the thousands coming to
the Hockenheimring Baden-Württemberg enjoy strolling through the central market square directly
in front of the Southern Grandstand. The perfect
spot of your retail area!
PROMOTIONS
On the weekends of major events, the parking lots
and campgrounds around the Hockenheimring Baden-Württemberg turn into lively metropolises.
The best prerequisite for successful promotions of
all kinds.
SPONSORING
&,
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EXCERT FROM THE CUSTOMER LIST
ADAC e.V.
Adam Opel AG
AGIP Deutschland GmbH
Alcatel SEL AG
AUDI AG
Automobil Club der Schweiz (ACS)
Automobilclub von Deutschland e.V. (AvD)
BASF Coatings AG – Glasurit
Bertrandt AG
BMW AG
CIBA Vision GmbH
Coca Cola Deutschland Verkauf GmbH & Co. KG
Continental AG
Daimler AG
DBV Winterthur Versicherungen
DEKRA Automobil GmbH
DERTOUR GmbH & Co. KG
Deutsche Bank AG
Deutsche BP AG
Deutsche Telekom AG
Deutscher Motorsport Verband (DMV)
Dr. Ing. h.c. F. Porsche AG
Eichbaum Brauerei AG
EnBW Energie Baden-Württemberg AG
ExxonMobil Corporation – Mobil1
Ferrero Deutschland GmbH
FIAT Group Automobiles Germany AG – Alfa Romeo
Formula Student Germany e.V.
HM INTERDRINK GmbH & Co. KG
IHK Rhein-Neckar
Kabel Baden-Württemberg GmbH & Co. KG
Kiesel GmbH
Kumho Tire Europe GmbH
Landesbank Baden-Württemberg
L-Bank
LBS
Maserati Deutschland GmbH
Medion AG
Michelin Reifenwerke KGaA
Motor Presse Stuttgart GmbH & Co. KG
Nestlé Schöller GmbH & Co. KG
Pall Mall Partners Ltd., London
Panasonic Marketing Europe GmbH
Procter & Gamble GmbH
Renault Nissan Deutschland AG
REWE-Zentral AG
Rheinland-Pfälzische Rundfunk GmbH & Co. KG – RPR 1
RTL Television GmbH
Santander Consumer Bank AG
SAP AG
Schweizerischer Autorennsport-Club (SAR)
Spengler Sand- und Betonwerke GmbH
Subaru Deutschland GmbH
Südwestbank AG
Unilever Deutschland GmbH
Vodafone D2 GmbH
Wessels und Müller AG
Wirecard Technologies AG
YOKOHAMA Reifen GmbH
ZF Sachs AG
IMAGE TUNING
&-
HERE’S TO SUCCESSFUL PARTNERSHIPS…
A
major event or corporate incentive?
Image tuning or motivation spurt?
Before you settle for second-best, discover
the various opportunities the Hockenheim-
HOCKENHEIM-RING GMBH
Postfach 1106
68754 Hockenheim
Tel.: +49 (0) 6205 950-0
Fax: +49 (0) 6205 950-299
ring Baden-Württemberg has to offer as a
[email protected]
www.hockenheimring.de
location, as an impulse giver or provider of
PRESS & PUBLIC RELATIONS
ideas. In short - as your partner! No matter
Tel.: 06205 950-159
[email protected]
if you want to come up with a good idea for
DRIVING EVENTS & INCENTIVES
your customers or your employees, your
Tel.: +49 (0) 6205 950-189
[email protected]
brand or simply yourself - the Hockenheim-
RENTING THE CIRCUIT
ring Baden-Württemberg offers you a multi-
Tel.: +49 (0) 6205 950-112
[email protected]
facetted product portfolio with professional
LOCATIONS SALES
full service. On request we will gladly send
Tel.: +49 (0) 6205 950-184
[email protected]
you more information on our various pro-
HOTEL MOTODROM
duct ranges. Take advantage of our informa-
Tel.: +49 (0) 6205 298-0
[email protected]
tion fax offer!
VIP & HOSPITALIT Y
We look forward to hearing from you!
Tel.: +49 (0) 6205 950-195
[email protected]
SPONSORING & PROMOTIONS
Tel.: +49 (0) 6205 950-196
[email protected]
[email protected]
INFO FAX
TO HOCKENHEIM-RING GMBH · FAX: +49 (0) 6205 950-299
Name:
Position:
Company:
Address:
Telephone:
E-mail:
I WOULD LIKE A THEME PACK
A CIRCUIT FULL OF EMOTIONS
Meet the racing circuit
COMFORT AT THE POLE POSITION
Meet the Hotel Motodrom
Please send me single brochures on the subjects
listed below (please check):
DESTINATION POLE POSITION
Information on planning meetings,
incentives, conferences, events at
the Hockenheimring
I WOULD LIKE TO GET MORE IDEAS. Please call me in the next few days.
I WOULD LIKE SPECIAL INFORMATION on Hotel and F&B at the Hockenheimring.
PRESS & PUBLIC RELATIONS
VIP & HOSPITALIT Y
P.O. Box 1106
68754 Hockenheim
Phone.: +49 (0) 6205 950-0
Fax:
+49 (0) 6205 950-299
[email protected]
[email protected]
LOCATION SALES
SPONSORING
[email protected]
[email protected]
[email protected]
www.hockenheimring.de
RENTING THE CIRCUIT
LICENSE RIGHTS
[email protected]
[email protected]
DRIVING EVENTS & INCENTIVES
PROMOTIONAL ACTIVITIES
[email protected]
[email protected]
bfw-tailormade.de · 01/09
HOCKENHEIM-RING GMBH