media kit - Air Age Media

2014
media kit
#1 in radio control media
Delivering the realism and excitement
of RC flight across every media
platform, Model Airplane News is the
undisputed leader in the industry.
As the RC media forerunner, Model
Airplane News is the innovator and
continues to invest in providing our
marketing partners with the broadest
multimedia platform in the industry.
We embrace broader media solutions
and test new distribution models
that continually drive interaction and
engagement. Through our magazines,
websites, forums, books, guides,
special issues, and DVDs, beginners
to passionate enthusiasts turn to
Model Airplane News as their #1
source for success at the flying field.
Established in 1929
tab tioverview
Total Market Domination
More Power...
New Outlets
The leader in integrated media, circulation, and distribution among all RC
flying magazines, Model Airplane News delivers the widest exposure in the
business across all media platforms. Air Age Media’s powerful distribution
system reaches more targeted readers than any other RC media company.
#1 in Integrated Media
In addition to print and digital editions of Model
Airplane News magazine; videos, forums, blogs,
emails, e-newsletters, special issues, social media
and ancillary products including books, DVDs and
other merchandise are all part of an ongoing strategy
to bring the best RC products to the widest crosssection of consumers. With five category-leading
magazines, print and digital ancillary products,
seven websites, and RCX, the world’s largest radio
control expo, Air Age Media reaches more than
1,000,000 interested consumers across the full
age spectrum, from young action-sports fans to
seasoned modelers.
All print subscribers also receive full access to
digital editions of Model Airplane News on the iOS
devices, Android, Kindle Fire, and also Mac and PC.
In addition, the Model Airplane News special issues
can be found at AirAgeStore.com. Model Airplane
News is available separately on the Barnes & Noble
NOOK Store.
#1 in Newsstand Penetration
Model Airplane News ranks highest in sales for all
RC magazines in Barnes & Noble and Books-aMillion. It can be found in all leading national chain
stores, including supermarkets, drugstores, mass
merchandisers, bookstores, top-quality independent
stores, and Amazon.com.
The
Scope
Print
Online
1,430,000 annual visitors
Paid circulation – 59,487
Bonus distribution – 2,361
Total distribution – 61,848
TOTAL READERSHIP – 216,468*
*based on average pass-along
rate of 3.5 readers per copy
Video
40,000,000
views to date
#1 in Circulation
➜ Largest paid circulation among all RC publications
➜ Ongoing subscription marketing programs ensure
that Model Airplane News continues to have a
higher paid circulation than any other RC flight
magazine
➜ 78% of all readers are subscribers
#1 in Distribution
➜ Distributed to more than 900 hobby shops
through an exclusive partnership with Kalmbach
Distribution
➜ Distributed in over 104 countries through industry
leader Kable Distribution Services, Inc.
➜ Bonus copies are delivered to shows, events and
contests, reaching an even wider audience of RC
flying enthusiasts
➜ On sale at more than 100 military exchanges
overseas including the Army & Air Force
Exchange Service (AAFES), the Navy Exchange
Service Command (NEXCOM), and the Marine
Corps Exchange (MCX)
Canadian Edition
Model Airplane News also publishes a special
Canadian issue each month. Delivered directly to
Canadian subscribers, this edition is also available
throughout Canada on newsstands and in hobby
shops and bookstores. With editorial that highlights
topics of specific interest to Canadian readers, this
is a unique opportunity for advertisers to go beyond
U.S. borders and reach an even broader audience.
E-newsletter
subscribers
70,000
app
All subscribers
have full digital access
audience
Model Airplane News Audience
The Model Airplane News reader is active, interested, and ready to spend. More than just
a hobby, RC is a passion and a lifestyle. It influences the products RC pilots purchase,
the way they spend their leisure time, and the channels of communication they use. RC
flying creates a unique sense of community that our readers identify with as participants
and enthusiasts.
Model Airplane News is at the center of the RC community
as the preeminient information provider. We have access
to an enormously powerful consumer group that other
outlets do not reach. As the recognized leader in RC
media, Model Airplane News can provide our marketing
partners with a true multimedia strategy across all
platforms, engaging this audience and increasing
mindshare and market penetration.
Model Airplane News’ audience is active,
motivated, and ready to buy.
Male
99%
Involved in RC
for more than
10 years
68%
Average
age
44
Average
household
income
$74,551
Model Airplane News is at the
center of the RC community…
RCX
RCX: The Ultimate Radio Control Show
The #1 consumer event for radio control enthusiasts, RCX features the latest and greatest RC
airplanes, cars, trucks, boats, and helicopters. Professional aerobatic airplane and helicopter stunt
shows, high-speed drift track racing, rock climbing, sizzling Supercross demonstrations, and interactive “try me” flight zones, race tracks and exhibits allow show attendees to have a hand in all
the radio control action—plus hundreds of exhibitors showcase the newest radio control gear and
technology. RCX has become a must-attend event for RC fans, manufacturers and retailers!
Generate sales, launch new
products, build your brand
Exhibit at RCX
High value and high ROI with one-of-a-kind exclusive sponsorships and exhibitor opportunities.
➜ Generate
sales
➜ Launch
new products
➜ Build
your brand image
➜ Put
your products in front of thousands of ready-to-buy
customers
➜ Face-to-face contact with a highly
targeted customer base
➜ Connect with industry decision makers
➜ For more information visit RCX.com, call
Tracey Terenzi at 203-529-4637, or e-mail
[email protected]
15,000 attendees from 10 different countries have been amazed
with their RCX experience!
89% rated
69% said
51% were
88% said
55% made
40% spent
RCX as “very
good or good”
in overall
entertainment
value
they are “very
likely or likely”
to get involved
in RC
new to RC
that RCX
will affect
their future
purchasing
decisions
a purchase at
RCX
over $150
media
“Model Airplane News is our
#1 RC airplane media partner.”
Joe Ambrose, president, Horizon Hobby
Print
Igniting readers’ passion for RC flight is the goal of every issue of Model Airplane News. Since 1929, the primary
focus has been on improving flying and building skills through step-by-step, how–to articles and construction
projects, detailed flight techniques from the basics to advanced aerobatics, and in-depth field and bench reviews
of the latest planes and accessories. Each month, new fliers, hardcore enthusiasts, and aerobatic pros turn to
Model Airplane News as their #1 source for success in the air.
Digital
Brand your business with the only website offering the content your customers are looking for. Regularly posted
features on ModelAirplaneNews.com include industry news, event coverage, videos, blogs, forums, product
reviews and reader commentary. Our online advertising, with enhanced video opportunities, offers the most
cost-effective, immediate and measurable way to reach the largest audience of your targeted consumers and
sell products, build brand awareness and encourage direct action. We connect with consumers at every possible
touchpoint—anytime, anywhere, we are there, delivering the total RC flying experience to the customer!
Model Airplane News Online Premium Site
Our pay-to-view Premium Site offers additional content including exclusive videos, reviews, how-tos, product
discounts, digital editions of Model Airplane News and unique contests and giveaways.
➜ Total Subscribers – 2,177
ModelAirplaneNews.com
Monthly
Page Views
231,600
Unique
Visitors
72,000
per month
Video Traffic
339,000
Total Online Video
Views to Date
40,000,000
More than 1.5 million annual visitors!
event coverage sponsorship
Events drive traffic
and build audience …
Event Coverage Sponsorship
The Model Airplane News editorial team covers and participates in numerous events
throughout the year. Events drive traffic to ModelAirplaneNews.com and build audience. Our team fills all distribution channels with high quality, up-to-the-minute editorial,
photos, and video that will deliver your message to an engaged audience. Place your
company and your products at the center of event coverage and receive front and center
access to our customers who are the heart of your market.
Sponsorship opportunities may include:
➜ Home page exposure on slider
➜ Logo on landing page
➜ Advertising on landing page
➜ Links to your company website
Event Coverage Sponsorship may include:
➜ Landing page where photo, video, and
editorial coverage to maximize the audience
experience and your exposure (72,000
monthly visitors)
➜ E-blast to Model Airplane News subscribers
and opt-in e-list driving their attention
to our on-site coverage (70,000+ opt-in
recipients)
➜ Post through the homepage newsfeed
driving viewers to coverage, along with post
including link to coverage from our weekly
opt-in newsletter (70,000+ opt-in recipients)
➜C
overage on our forum, RadioControlZone.
com (50,000+ unique monthly visits)
➜S
ponsors receive mention and logo in our
e-blast promoting the event or race (70,000+
opt-in recipients)
➜P
re-roll sponsorship intro running before all
event videos in the video player
➜E
xclusive banner advertising on the event
landing page
Product/Brand Awareness Campaigns
Product/Brand Awareness Campaigns
Utilize the powerful media components of Model Airplane News to build your brand, promote your products and reach your target audience. Whether you are looking to promote
a single item, a new offer or your entire product line, partnering with the #1 RC news
and information source will give you access to the largest audience of eager-to-know
and ready-to-buy RC consumers. Leverage our integrated media strategy and reach our
customers who are at the heart of your targeted audience. Increase your sales and overall
brand awareness by giving the largest community of actively engaged radio control
customers an in-depth look at your newest and most important products. The Model
Airplane News crew will deliver an in-depth look at your product and brand via exposure
across all distribution channels.
Promote your products and brand across all
Model Airplane News platforms.
Reach your target audience …
Dedicated
landing page
Photos, videos,
and editorial
coverage
converge to
maximize
the audience
experience and
your exposure
THE RADIO
CONTROL SHOW
The only weekly
show on the web
24,000 weekly
followers
ModelAirplane
News.com
Your product
will be featured
on one of the
sliders on the
homepage and
be the first
post in the daily
news. 72,000+
unique visitors
monthly
Model
Airplane
News
The world’s
#1 RC flying
magazine
216,468+
readers monthly
Email
Marketing
Target our
opt-in audience
with your
promotional
messages
70,000+
recipients
Twitter
Tap into the
enormous
popularity of
microblogging
4,200+
followers
Facebook
Social media
is one of our
most important
brand builders
20,000+ likes
Your Brand
& Products
Forums
Forums for the
discussion of all
aspects of RC
including racing,
monster trucks,
nitro engines,
radio systems,
electric power
systems, and
more 50,000+
unique customers
monthly
E-Newsletter
post and ads
Reach a highly
targeted, engaged
audience of
70,000+ with our
opt-in, bi-weekly
e-newsletters that
include links to
website coverage.
PINTeREST
Follow us and
repin the stuff
you like
Editorial
blogs
Where readers
get in touch
with the experts
Links to
your
company
website
Direct traffic to
your website
E-newsletter promotional campaigns
A superb tool for
strengthening
customer loyalty ...
E-newsletter Promotional Campaigns
Get your message out to a targeted and receptive audience. More than 70,000 Model
Airplane News e-newsletter subscribers have opted in to receive e-mails and offers from
a trusted source. Sponsorship campaigns promote product sales or direct response and
provide immediate, measured results.
The Model Airplane News e-newsletter, complementing
Model Airplane News magazine, is received each
week by more than 70,000 enthusiastic and engaged
subscribers. Including your message in this opt-in
newsletter through banner advertising, sponsoring
specific content, or with direct links to your website
are highly effective ways to stay in touch with an
existing audience, reach out to new prospects, and
raise awareness for your products and/or services.
When you utilize the Model Airplane News e-newsletter
to deliver your message, we will provide you with
tracking information on the total number of people who
have accessed the e-newsletter and how many times
links have been clicked. The Model Airplane News
e-newsletter is a superb tool for strengthening customer
loyalty, building awareness, and establishing your brand
and position.
Sponsorship campaigns promote product
sales or direct response through:
➜ Featured banner advertising
➜ Sponsored content
➜ Direct links to your website
Opportunities Available
➜V
ideo ad (30 second maximum, one month)
➜S
easonal opportunities can be timed to help
customers take advantage of offers and promotions
at specific times.
➜H
yperlinks back to your website are available.
More than
70,000
opt-in recipients
tab tiApp
More Power...
New Outlets
More Power … More Outlets
The Model Airplane News app (available on the iOS devices, Android, Kindle Fire,
NOOK, and also Mac and PC) allows RC fans to get the most up-to-date information
whenever and wherever they want.
Our highly popular app allows Model Airplane News to further innovate and integrate its media properties
while giving advertisers the ability to interact even more effectively with consumers.
➜ High-action photos and video in full-screen mode
➜ Information can be shared via email, Facebook, and Twitter
➜ Additional videos, photos and editorial, plus live links
➜ Newsfeed to the latest news, product reviews, and events on ModelAirplaneNews.com
custom publishing
Custom publishing
offers unique
marketing solutions
that help your
message stand out
from all others …
Custom Publishing
Maximize your brand message with our custom publishing programs. If
you’re looking to reach a specific audience, extend a brand message,
leverage a sponsorship or build an association with a specific plane, jet or
heli, Model Airplane News custom publishing can help. Custom programs
that partner with the #1 RC media brand can be designed to invite consumer
engagement, spark sales, or drive traffic online and offline. Working with
you, we create ownable, custom features that help you meet your brand
objectives, while offering improved stopping power through creative
branding. Custom publishing offers highly unique marketing solutions that
help your message stand out from all others.
Maximize your brand message with custom
publishing programs including:
➜ Event fan guide
➜ Catalogs
➜ Belly bands
➜ Polybag catalogs, products
➜ Onserts
➜ Inserts
➜ Posters
➜ Reprints
F
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A
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5
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2014 calendar
2014 Calendar
Special Issues
In addition to its 12 monthly issues, the editors of Model Airplane News also produce
four special issues each year.
Month
Closing DateOn Sale
February 10/21/13
12/10/13
March 11/18/13
1/7/14
April 12/16/13
2/4/14
May 1/13/14
3/4/14
➜ RC Helicopters (special 32-page section)
June 2/17/14
4/8/14
July 3/17/14
5/6/14
August*4/21/14
6/10/14
Multi rotor
These unique flying machines have revolutionized RC flight,
and they also offer a new perspective for videos and photos.
Multi Rotor will excite and inspire pilots of all abilities to take
their flying and video/photo hobbies to the next level. Along
with expert aircraft and accessory top picks, this special issue includes expert setup and flight tips and an
in-depth look at multi-rotor aircraft being used in various
real-world applications. With a newsstand life of 3 months,
plus bonus distribution at flying events and shows, Multi
Rotor delivers both dedicated enthusiasts and interested
newcomers. A digital edition is also available.
➜ Buyer’s Guide 2015 (600+ product listings)
Space Closing March 3, 2014
September 5/19/14
7/8/14
On Sale April 22, 2014
October 6/23/14
8/12/14
November 7/21/14
9/9/14
8/18/14
10/7/14
December *Buyer’s Guide listings due 3/24/14
MODEL AIRPLANE NEWS Buyer’s Guide
Bound into the August issue, this comprehensive guide
covers everything from airplanes to accessories, tools
and turbines. The only reference of its kind, this perennial
bestseller is the ideal way to reach beginners, experts, and
everyone in between.
Listings Close
March 24, 2014
Space Closing
April 21, 2014
On Sale
June 10, 2014
RC Helicopter Buyer’s Guide
This all-heli special issue showcases the latest machines,
radios, power systems, gear, and much more. Produced by
the editors of Model Airplane News, it’s guaranteed to be a
must-read for everyone involved in this hot market. With more
than 200 of the latest helicopters and accessories along with
flight techniques, tech tips, and how-tos, this guide is the ideal
vehicle for reaching the ready-to-buy helicopter audience.
Listings Close
July 7, 2014
Space Closing
August 4, 2014
On Sale
September 23, 2014
RC ACTION
Designed and written for the entry-level enthusiast, this special issue will have thousands of new readers literally flipping
over the content. With dual covers and content that speaks
to cars, trucks and boats on one side, and planes, helis and
quads on the other, this issue will reach an entire spectrum
of potential “newbies” in radio control all in time for the busy
holiday selling season.
Special sponsorship opportunities available
All publications are available digitally across your customers’
PC, Mac, iOS devices, Android, Kindle Fire and NOOK.
Space Closing
On Sale October 27, 2014
December 16, 2014
ISSUE!
N
RC ACTIO
DOUBLE
PRESENTS
15
Best
Beginner
Planes
& Helis
Get Started
in Aerobatics
Choose the
Right Radio
GHT
FIRST FLI S
ES D!
SUCC
TEE
GUARAN
& REPAIR TIPS
YOU NEED TO KNOW
21 SETUP
OK
L GUIDEBO
IO CONTRO
YOUR RAD
FLIP FOR
CARS &
TRUCKS
2014 rates
Print
Ad Size
1x3x6x12x
Spread
Full page
2⁄3 page
6,709 6,508 6,313 5,997
3,531 3,425 3,322 3,156
2,542 2,466 2,392 2,273
1⁄2 page
2,154 2,089 2,027 1,925
1⁄3 page
1,518 1,473 1,429 1,357
777 754 731 694
1/6 page
Cover 2
NA
NA
NA
4,414
Cover 3
NA
NA
NA
4,061
Cover 4
NA
NA
NA
4,767
Online
ModelAirplaneNews.comRateSize
Slider (home page only)
$350 weekly
700x320
3-pack $300 monthly
250x250
5-pack $450 monthly 250x250
E-NewsletterRateSize
Top
$700 per send
728x90
Center $500 per send
468x60
Right $400 per send 120x240
Trim Size: 8” x 10.875”
Printing process: Web Offset
Required Ad material:
-300 dpi PDF files, created to PDF/X-1a settings, are
strong preferred
-All fonts must be embedded/included
-File must be built to the precise height/width listed in
the table to the left
-Maximum combined ink density (total of all CMYK
percentages) must not exceed 300%
-All material must be prepared according to SWOP
(Specifications for Web Offset Publications) standards
Custom E-MailRateSize
Advertiser E-Mail
$50 CPM
Custom
72dpi, RGB, static gif or
jpeg. File size 60k max. All
dimensions are in pixels.
SIZES WIDTH HEIGHT
Spread—With 1⁄8" bleed on all sides 16.25" 11.125"
Spread—Non-Bleed 15"
10"
Full Page—Non-Bleed 7" 10"
Full Page—With 1⁄8" bleed on all sides 8.25"
11.125"
2⁄3 Page 4.625"
10"
1⁄2 Page (V) 4.625"
7.375"
1⁄2 Page (H) 7" 4.875"
1⁄3 Page (V) 2.25" 10"
1⁄3 Page (S) 4625" 4.875"
1⁄4 Page (H) 7" 2.375"
1⁄4 Page (V) 2.25" 7.375"
1⁄6 Page (H) 4.625" 2.375"
1⁄6 Page (V) 2.25" 4.875"
H = Horizontal, V = Vertical, S = Square
Proofs: To help ensure accurate color reproduction,
you must supply a SWOP standard proof (Kodak
Approval preferred). Laser printouts will be used to
confirm content integrity only, and will not be accepted
as proofs for color.
EMAIL:
Files up to 10MB can be emailed to
[email protected] (large files should be zipped).
two-page spread
bleed
fullPage
bleed
two-page spread
non-bleed
fullPage
nonbleed
FOR FTP INFORMATION CONTACT:
Paul Streeto (203) 529-4604
[email protected]
Contact Us
To discuss how we can help you reach your
target audience, please contact Sales at
2⁄ 3
Page
1⁄ 2
Page
1⁄ 3 Page
1⁄ 4 Page
1⁄ 6 Page
on all ads
with bleeds,
keep live
material 3/8"
from trim
and gutter
(203) 529-4630 or [email protected]
88 Danbury Road
Wilton, CT 06897 USA
(203) 431-9000
AirAge.com