Presentation Kit – Aug 2010
Transcription
Presentation Kit – Aug 2010
Presentation Kit – Aug 2010 Why work with omy? Strong in blog, lifestyle and entertainment content Most Popular sections in omy: News, Showbiz – over 1.5 mil page views/mth Blog – over 700,000 page views/mth Why work with omy? Reaches out to PMEBs, web-savvy generation with refreshing content with web 2.0 features – social networking presence on blogs, facebook, friendster, etc; runs many interesting interactive contests/campaigns - http://www.omy.sg/omy-network Bilingual audience – not just Chinese-fluent audience, but include even non-Chinese audience who interact with omy.sg via contests/ selected English content/ blogs Why work with omy? Loyal Web Communities Following Strong, established network with online communities – database of over 3000 bloggers/avid social media users Regular school outreach programs - road shows at secondary and tertiary institutions via Y-Talk: http://yzone.omy.sg/ytalk Regular photo/video sharing online community in Showtime section – http://showtime.omy.sg Why work with omy? omy has the support of all the Chinese publications under SPH - Dedicated omy.sg page in my paper (every Mon), Zaobao Weekly (every Sun) and UW magazine (every week) Why work with omy? Strong in cross media campaigns omy.sg won two Best in Cross Media awards at the WAN-IFRA, 8th Asia Media Awards and a Best in Online Media award: - Best in Cross Media Editorial (GOLD) - Beijing Olympic Special: This website was specially created to host the cross-media coverage of the Beijing Olympics in 2008, synergising editorial content from other SPH Chinese media like Lianhe Zaobao, Lianhe Wanbao, Shin Min Daily, my paper and Radio 100.3, together with web and multimedia content. http://olympics.omy.sg/ - Best in Cross Media Advertising (SILVER) - Bee Cheng Hiang’s 75th Anniversary Photo Contest with omy.sg. To celebrate their 75th anniversary, local household brand, Bee Cheng Hiang ran a photo contest together with omy.sg, inviting readers to share their enjoyable moments. http://project.omy.sg/2008/bch • Best in Online Media for Newspaper Website (GOLD) • - www.omy.sg Some Quick Figures Fast-growing website – traffic doubled from 2008 to 2009 from 5 mil to 10 mil page views/mth Average – 10 mil page views, 400,000 unique visitors per month* *figures via Nielsen Netratings, Aug 2010 Some Quick Figures Average Monthly Page Impressions Average Monthly Unique Visitors Vertical URL omy homepage http://www.omy.sg 600,000 120,000 ALL iPhone Apps omy News and omy Showbiz 300,000 13,000 ALL News Citizen Journalism http://news.omy.sg 2,000,000 120,000 110,000 25,000 Showbiz http://showbiz.omy.sg 1,600,000 102,000 My Lifestyle http://lifestyle.omy.sg 70,000 20,000 Blogs http://blog.omy.sg 800,000 170,000 Forum http://forum.omy.sg 300,000 22,000 Showtime http://showtime.omy.sg 50,000 12,000 3,000 2,000 230,000 14,000 Games-related, IT 42,000 15,000 Education 200,000 25,000 F&B 45,000 12,000 Education http://cj.omy.sg Events & Lobang http://lobang.omy.sg Playground http://playground.omy.sg Y-zone http://yzone.omy.sg Food http://eat.omy.sg CLing http://cling.omy.sg Suitable For Banking & finance, mature audience Telco, mature audience Media, leisure, entertainment Travel, Beauty, Automotive, Retail, Fashion ALL ALL ALL, government (user-generated content/e-engagement) ALL *figures via Nielsen Netratings, Aug 2010 Who surfs omy.sg? Core Target: - 18 to 35, PMEBs 56% of omy users have a diploma, degree or higher White collar and PMEBs make up 50% of omy users Who surfs omy.sg? 40% of omy users visit the site DAILY 80% of omy users visit omy at least once a week Average duration spent per user session is 10 mins Who surfs omy.sg? – social networks omy Blog Club http://blog.omy.sg/blogclub The omy Blog Club consists of over 3000 bloggers, of diverse demographics, from food connoisseurs to expats to youths. The bloggers cover a wide range of topics ranging from lifestyle to beauty to travel and more. omy.sg has been managing and engaging bloggers since 2008 via various campaigns. omy on Facebook http://facebook.com/omy.sg omy on Twitter http://twitter.com/omysg omy on Youtube http://youtube.com/omysingapore Some Brands we had the privilege to work with Flagship Projects Singapore Entertainment Awards (Jan – Apr) http://sgeawards.omy.sg/ Organised by Lianhe Wanbao, UW (UWeekly), Radio 100.3 and omy.sg, this annual awards honour the best talents in the Singapore and the Asia entertainment scene. In conjunction with the awards, a mega entertainment party was held at the Marina Bay Floating Platform Grandstand with performances from famous regional artistes like Show Luo, Cheer Chen and JJ Lin in 2009; SHINee, Eason Chan and Mark Zhao in 2010. Over 10,000 people attended the event in both 2009 and 2010. Sponsorship is now open for Singapore Entertainment Awards 2011. Flagship Projects Singapore Blog Awards (Apr – Sep) http://sgblogawards.omy.sg/ http://sgblogawards.omy.sg/2008 http://sgblogawards.omy.sg/2009 http://blog.omy.sg/sgblogawards First launched in 2008, the prestigious Singapore Blog Awards is an annual award organised by omy.sg to give recognition to outstanding blogs, both in Singapore and from other countries. The award accepts bilingual entries in English and Mandarin and is the first of its kind in the region to reward independent web content producers. The trophy for the award is designed by famous artist, Mr Tan Swie Hian. Sponsorship is now open for Singapore Blog Awards 2011. Flagship Projects Y-Bloggist Blog Contest (Jan – Apr) http://contest.omy.sg/ybloggistpopstar/ Organised by omy.sg’s Yzone, the youth section of omy.sg, the Y-Bloggist is an unique and challenging blog contest where contestants compete with each other over three months in multiple challenges, including making vodcasts and podcasts. The contest is targeted at schooling youths and is a lead-in to the Singapore Blog Awards. Sponsorship is now open for Y-Bloggist 2011. Flagship Projects omy.sg and Lianhe Wanbao Joint Food Contest (ongoing) http://contest.omy.sg/chickenrice/ http://contest.omy.sg/choccake/ http://contest.omy.sg/charsiewpau/ http://contest.omy.sg/muffin/ http://contest.omy.sg/cheesecake http://contest.omy.sg/durian-puff http://contest.omy.sg/hokkien-mee In this cross-media quarterly food contest organised by omy.sg and Lianhe Wanbao, public are invited to nominate and vote via print, online and mobile for their favourite establishment serving the featured food for the quarter. Sponsorship is now open for next quarters’ contests, email [email protected] This email address is being protected from spambots. Sponsorship is now open for next quarter’s contest. Special Projects World Cup - South Africa 2010 http://south-africa-2010.omy.sg/ This unique, engaging website covers the South Africa 2010 World Cup by tracking Radio 100.3 deejay, Lin Lingzhi as she embarks on her journey to South Africa to experience the event LIVE. The website features many social elements like Facebook, Twitter and Foursquare for readers to interact with Lingzhi, presenting a different news reporting experience. Beijing Olympics Special http://olympics.omy.sg/ This website was specially created to host the crossmedia coverage of the Beijing Olympics in 2008, synergising editorial content from other SPH Chinese media like Lianhe Zaobao, Lianhe Wanbao, Shin Min Daily, my paper and Radio 100.3, together with web and multimedia content. The effort was recognised by the WAN-IFRA 8th Asia Media Awards, garnering a Best in Cross Media Editorial (GOLD) win for omy.sg. Advertisers/Sponsors’ Projects My Hong Kong Travel Blog with the Hong Kong Tourism Board http://project.omy.sg/hongkong http://blog.omy.sg/hongkong omy.sg, in collaboration with the Hong Kong Tourism Board (HKTB) sent ten bloggers on a 4D3N trip to Hong Kong to experience the Dragon Boat Carnival and other fun activities in Hong Kong, as a viral marketing campaign to promote Hong Kong tourism. The ten bloggers are selected from over 1000 bloggers who registered for the Singapore Blog Awards (http://sgblogawards.omy.sg) in 2010. The bloggers shared videos, photos and their itineraries online via a specially created omy.sg blog from July till end August 2010 – http://blog.omy.sg/hongkong. Readers also get to vote for their favourite bloggers’ itinerary (http://project.omy.sg/hongkong) and in doing so, may win a trip to Hong Kong for themselves. Advertisers/Sponsors’ Projects The Singapore Dance Delight Blogging Challenge with F&N http://blog.omy.sg/fnn The Singapore Dance Delight Blogging Challenge was held in conjunction with a mega street dance competition, the Singapore Dance Delight Vol 1, organised by local dance school, O School. Bloggers were to attend and blog about the event to win a trip to Osaka to cover the Japan Dance Delight Vol. 17 Finals in Japan, among other attractive prizes. Win ASUS Eee-PC Seashell Contest with ASUS http://contest.omy.sg/asus-eee-pc/ A straight-forward Q&A contest to giveaway a set of ASUS Eee-PC Seashell from their Karim Rashid Collection. Advertisers/Sponsors’ Projects Night-Out @ Bras Basah, Bugis Precinct http://project.omy.sg/bras-basah-nightout To showcase the vibrant night life in the Bras Basah, Bugis Precinct, omy.sg bloggers were invited to a series of special night out events. The bloggers’ blog entries on their experiences and omy.sg’s video coverage of the events are featured on the mircosite. CITISPA 360 Challenge http://project.omy.sg/citispa360/ http://blog.omy.sg/citispa360/ Six ladies were selected to undergo a 360 transformation by CITISPA, with three focused on facial transformation and another three on body transformation. The ladies shared their 8 weeks transformation experience on a shared blog, with the final winners revealed in a finale ground event. Advertisers/Sponsors’ Projects Singapore Flyer Connection Game http://project.omy.sg/flyer/ A custom-designed game for the Singapore Flyer, the Singapore Flyer Connection Game engages users by challenging them to fix the cables to light-up the flyer in the fastest time possible. Winners get to win weekly Singapore Flyer tickets among other exciting prizes. Singapore Flyer Chinese New Year Auspicious Trail Giveaway http://cny.omy.sg/ A custom-designed game/e-card for Chinese New Year to showcase the Singapore Flyer’s Auspicious Trail. Users can select one of the twelve Chinese Zodiac greetings and send it out to their friends. The users who sent out the most e-cards get to win attractive prizes from the Singapore Flyer. Advertisers/Sponsors’ Projects Share your enjoyable moments with Bee Cheng Hiang http://project.omy.sg/2008/bch To celebrate their 75th anniversary, local household brand, Bee Cheng Hiang ran a photo contest together with omy.sg, inviting readers to share their enjoyable moments. The contest attracted hundreds of entries and the crossmedia publicity effort from omy.sg garnered a WAN-IFRA 8th Asia Media Awards, Best in Cross Media Advertising (SILVER) win for omy.sg and Bee Cheng Hiang. Selphy Connections Blog Contest http://contest.omy.sg/canonselphy/ Blog contest organised by omy.sg and Canon to promote Canon’s Selphy CP780 compact photo printer. Six bloggers were selected to review and blog about their experience with the new Canon Selphy compact photo printer. Public is then invited to vote for their favourite blog entry to win prizes. Advertisers/Sponsors’ Projects The Chinese Challenge Voting Contest http://contest.omy.sg/speak_mandarin/ (2009) http://contest.omy.sg/the-chinese-challenge/ (2010) Readers are invited to vote for their favourite Speak Mandarin campaign videos for 2009 to stand a chance to win weekly prizes in this contest sponsored by the Speak Mandarin Council. For 2010, public is invited to recommend guests whom they like to see appearing on the Chinese Challenge TV Show. my paper Executive Look http://executivelook.mypaper.sg/ http://executivelook.mypaper.sg/2008/ http://executivelook.mypaper.sg/2008/ http://blog.omy.sg/executivelook The my paper Executive Look is a signature event for my paper and Singapore's first executive-oriented competition in search of a male or female who best epitomises the modern Singapore working executive. The exciting finalists’ blog and competition website is designed and maintained by omy.sg to support my paper for the event. omy.sg iPhone Apps Official launch – 19 Dec 2009 2 Apps – omy.sg and omy.sg Showbiz DOWNLOADS omy.sg – 18,00 omy.sg showbiz – 12,000 WEB STATS (Mar 2010) Page Views – 300,000 Unique Visitors – 13,000 *Figures via Apple App Store, Nielsen Netratings, Aug 2010 omy News Breaking news at your fingertips – latest Singapore news; world news; lifestyle news; food reviews, recipes and promotions; scandals and gossips; presented in a multimedia (vodcasts, podcasts, articles), bilingual-friendly (Mandarin & English) format. Content Categories: Latest News (最新报道) Local News (本地新闻) World News (国际新闻) omy Presents (omy影棚) Lifestyle (生活) Eat Recipes (食在烹饪) Eat Reviews (食在好情报) Eat Treats & Events (美食活动) omy Showbiz News Entertainment news at your fingertips latest Singapore and regional showbiz news; movies and music videos reviews; celebrities videos and pictures; showbiz events and activities; showbiz scandals and gossips; presented in a multimedia (vodcasts, podcasts, articles), bilingual-friendly (Mandarin and English) format. Content categories: E-News (娱乐头条) Movie Review (阿达预映室) MV Online (MV上线) Celebrities Vodcasts (娱乐重头 戏) Celebrities Pictures (星相馆) Events & Activities (好康活动) Summary of Ads Options Customised vodcast series to showcase your product/service Customised blogs and other social media campaigns to engage with your audience Customised online games to showcase product/service via interaction Customised advertorial series to showcase your product/service Customised microsite for your campaign needs Online contests/registrations forms to help you capture database And more… contact us at [email protected] or dial +65-6319-2490 THANK YOU! Users’ Profiles Gender Male Female (20Apr to 20 May 08, online survey) Total (n=636) % 37% 63% Age 15-19 years old 20-24 years old 25-29 years old 30-34 years old 35-39 years old 40-44 years old 45 years and above 11% 17% 15% 19% 16% 10% 12% Occupation PMEB White collar Blue collar Students Housewife Not working/retired Refused 35% 15% 5% 16% 7% 4% 19% MPI S$1,000 & below S$1,001 - S$3,000 S$3,001 - S$6,000 Above S$6,000 No income Total (n=636) % 10% 40% 21% 3% 27% MHI S$1,000 & below S$1,001 - S$3,000 S$3,001 - S$6,000 S$6,001 - S$10,000 Above S$10,000 14% 32% 33% 17% 5% Education Level PSLE & below GCE N/O level GCE A level Diploma Degree or higher Refused 14% 14% 9% 30% 26% 8% News and entertainment news aside, contests and lifestyle contents are also strong draws for the readers. About a-third would also be viewing the videos on omy. Activities engaged in OMY.SG Base: All respondents (n=636) Very positive ratings for OMY as a fun, bilingual-friendly website which is comprehensive in its offering and providing the visitor with the latest in news and entertainment. Overall Site Proposition (Top 2 boxes) Top 2 boxes 97% Base: All respondents (n=636) 96% 95% 93% 93% Majority of OMY visitors visit OMY to be entertained. They also like the look & feel of the website and enjoys the contents posted on the website. OMY is also viewed as a reliable media to learn about new products/services. Enjoyment and Aesthetics (Top 2 boxes) Top 2 boxes 92% Base: All respondents (n=636) 92% 90% 90%