Hot-Rod Products and Trends
Transcription
Hot-Rod Products and Trends
SEMA HOT ROD ALLEY NEW PRODUCTS Hot-Rod Products and Trends Nostalgia Meets Technology…and Likes It The hot-rod market—the granddaddy of the automotive specialtyequipment industry—has seen some significant changes over the last few years based on both demographic and economic factors. The desire for modern amenities and advanced technology has increased with the aging of the Baby Boom generation. Styles and equipment have evolved to match those desires. From air suspension to classic gauges fitted with modern movements, and from keyless ignition to drive-by-wire throttle controls, the hot-rod world is keeping pace with developments in the rest of the automotive universe. The accompanying compilation of hot rod products that debuted at the 2010 SEMA Show in Las Vegas provides a fair overview of where the market is headed, and we’ve supplemented it with comments about current trends from executives who manage industry-leading companies. The overwhelming consensus is that musclecars and sophisticated equipment in every system are now in demand. Billet Specialties Inc. Boost Billet Steering Wheel 800/245-5382 PN: 29244 Billet Specialties innovative Boost steering wheel is precision machined from 6061-T6 billet aluminum with either a polished or a hard-coat black-anodized finish and features your choice of nine top-grain leather colors for the half wrap and your choice of rivet finish. Horn buttons also have multiple finish options for a truly customized personal look. American Autowire ’69 Mustang Classic Update 856/933-0801 www.americanautowire.com PN: 510177 A ’69 Mustang classic update wiring kit. American Autowire Headlight Low-/ High-Beam Control Module 856/933-0801 www.americanautowire.com PN: 510196 Headlight low-/high-beam control module. Billet Specialties Inc. Billet Hood Hinge 800/245-5382 www.billetspecialties.com PN: 873610 Billet Specialties billet hood hinges feature precision 3-D machining from 6061-T6 aluminum, stainless hardware and a stainless gas shock. Precision-sealed bearings offer smooth operation. Available finishes include polished, black anodized and raw machined. Current applications include ’67–’69 Camaros with more to come. Billet Specialties Inc. Beam’s Seatbelts Seatbelt Doctor www.seatbeltplanet.com 30 June 2011 SEMA News Throttle Billet Steering Wheel 800/245-5382 www.billetspecialties.com PN: 29299 Billet Specialties innovative Throttle steering wheel is precision machined from 6061-T6 billet aluminum with either a polished or a hard-coat blackanodized finish and features your choice of nine top grain leather colors for the half wrap and your choice of rivet finish. Horn buttons also have multiple finish options for a truly customized personal look. Bed Wood and Parts LLC BedWood EZ Seal & Shine 877/206-9663 www.bedwoodandparts.com PN: BWEZ101 Runner-Up Best New StreetRod/Custom-Car Product Chassis Tech ’03–’09 Dodge Ram Inboard Tow Assist Kit 800/842-8789 www.airbagit.com PN: TOWKIT-DO-DUA-02 A 5,000-lb. towing kit; 100% bolt-on under the frame; and replaces original bump stops. Billet Specialties Inc. Impact Road Wheel 800/245-5382 www.billetspecialties.com PN: SLCXX Billet Specialties Impact wheel is precision milled from rotary forged 6061-T6 aluminum for superior strength and light weight. Available in 17 through 22 in. and bolt patterns of 5x4.5, 5x4.75 and 5x5 in. Billet Specialties Inc. Billet Specialties Inc. Mag Road Wheel 800/245-5382 www.billetspecialties.com PN: L59G Combines key elements such as affordable price, great delivery, soft lip rim and, most important, style that will never be outdated. Features either polished or powdercoated-gray center. Available in 17, 18 and 20 in., each wheel is built to your specs at no extra charge. Available bolt patterns include 5x4.5, 5x4.75 and 5x5 in. GTO Road Wheel 800/245-5382 www.billetspecialties.com PN: SLC31 Billet Specialties GTO wheel features aggressive style and pro quality. Precision milled from rotary-forged 6061-T6 aluminum for superior strength and light weight. Available in 17 through 22 in. and bolt patterns of 5x4.5, 5x4.75 and 5x5 in. Billet Specialties Inc. Draft Billet Steering Wheel 800/245-5382 www.billetspecialties.com PN: 29263 Billet Specialties innovative Draft steering wheel is precision machined from 6061-T6 billet aluminum with either a polished or a hard-coat black-anodized finish and features your choice of nine top grain leather colors for the half wrap and your choice of rivet finish. Horn buttons also have multiple finish options for a truly customized personal look. Billet Specialties Inc. Fury Road Wheel 800/245-5382 www.billetspecialties.com PN: SLC17 Billet Specialties Fury wheel features 3-D machining and Billet Specialties’ pro quality. Precision milled from rotary-forged 6061-T6 aluminum for superior strength and light weight. Available in 17 through 22 in. and bolt patterns of 5x4.5, 5x4.75 and 5x5 in. Billet Specialties Inc. Billet Deck-Lid Hinge 800/245-5382 www.billetspecialties.com PN: 875610 Billet Specialties’ billet deck-lid hinges feature precision 3-D machining from 6061-T6 aluminum, stainless hardware, Delrin bushings and precision gas shocks. Available finishes include polished, black anodized and raw machined. Current applications include ’67–’69 Camaros with more to come. Our customers have become much more sophisticated over the years, and they are much more demanding. A basic Chevy Malibu off the showroom floor today has four-wheel disc brakes, a climate control system that works really well and very good sound deadening. The performance of your hot rod should at least surpass the performance of your everyday street car. In both street rods and musclecars, people want the latest technology so that they can drive and enjoy their hot rods rather than just throwing them on a trailer and taking them to a show. The numbersmatching musclecars aren’t bringing the same money as the cars with good brakes, a good suspension system and updated climate controls. People want a car that looks like a ’60s or ’70s car but handles and drives like a newer vehicle. The greatest opportunities lie now in increasing the number of complete packages you have—all-inclusive kits so that the customer is not sourcing one part here and another part there. Whether it’s brakes, air-conditioning or gauges, if you can provide a complete kit that is going to give the customer everything he needs, he’s going to be much more satisfied. —Rick Love Executive Vice President, Vintage Air www.semanews.com 31 SEMA QHOT ROD ALLEY NEW PRODUCTS Chassis Tech No O-Ring Air Shocks 800/842-8789 www.airbagit.com PN: AIRSHOCK-01 No O-rings to wear out and leak. Eight-position compression and rebound dampening adjustment. Chassis Tech Smart-Ride Digital Air-Suspension Controller 800/842-8789 www.airbagit.com Digital air-suspension control module with smart compressor control and auto leveling with five programmable presets. Interacts with digital height sensors to monitor air pressure and suspension travel position. It’s significant that Ford has released the Boss 302 Mustang and Chevy has announced the ZL1 Camaro in the face of the mediahyped doomsday over the economy and environment. From what we hear, Camaro will be launching as many niche special models as Mustang has (such as Bullitt, California Special, GT500, Boss 302 and so on). The retro trend shows no sign of slowing down and is continuing to broaden into the designs of rods and customs. Modern engine swaps continue to gain mainstream acceptance, especially those using GM LS engines and, to a lesser extent, Mopar Hemis. The introduction of the new 5.0L Coyote Ford engine will create an increase in the interest of modern Ford swaps into older cars, and turbocharging continues to grow as a mainstream method of supercharging. The situations in the Middle East and Japan are going to challenge our economy and oil supply. SEMA and its members should choose an alternative-power solution that is performance friendly and find ways to support it within the government while also providing speedfriendly answers for enthusiasts. It strikes me that E85 is the best option. —David Freiburger Editor in Chief, Hot Rod 32 June 2011 SEMA News Chassis Tech D-Series Airbags 800/842-8789 www.airbagit.com PN: DENOM Two inches taller than traditional airbags. Provides better ride, more travel, more lift; 400-psi burst rating. Chassis Tech VC Air Compresors 800/842-8789 www.airbagit.com PN: COM-VICLONE This is a light-duty-cycle compressor that is ideal for motorcycles, airhorns and towing packages. Chassis Tech Air Force 7600 Combo 800/842-8789 www.airbagit.com PN: COMBO-DC7600 Complete air-management solution. Comes with ½-in. or ⅜-in. valves, a five-gallon aluminum tank and a DC 7600 compressor. Chassis Tech DC7600 All-in-One Air Compressor 800/842-8789 www.airbagit.com PN: COM-DC760012V This is the only compressor on the market that can reach 230 psi. It has a 100% duty cycle. This compressor weighs 21 lbs. because the motor is bigger than any other competitors’. Just plug it in, add your tank, airlines and go. Chassis Tech Chassis Tech Plug ‘n’ Play Jr. 7600 800/842-8789 www.airbagit.com PN: AIR-PLUGPLA-JR-7600 Plug ‘n’ play air management prewired, ready to go. A ½hp DC7500 compressor, without tank. Save hours of installation time; ⅜-in. 150-psi valves. Slam’r Airbags 800/842-8789 www.airbagit.com PN: SLAM’R Slam’rs specs: 2,500 lbs. ½-in. port, 8 in. extended, 2.6 in. collapsed; 2,700 lbs., ½-inch port, 10 in. extended, 2.6 in. collapsed; 2,800 lbs., ½-in. port, 12.00 in. extended, 2.9 in. collapsed. SEMA QHOT ROD ALLEY NEW PRODUCTS Classic Instruments Inc. Chassis Tech 2011 F-450 Four-Link Tow Kit 800/842-8789 www.airbagit.com PN: TOWING-F350 A 100% bolt-on heavy-duty four-link tow kit. Increases load capacity and improves ride and control. ’63–’65 Nova Gauge Cluster 231/582-0461 www.classicinstruments.com PN: VSNO63B Electronic speedometer, tachometer, and quad. Mounts into stock bezel. Fuel 0–30 stock ohm. Includes necessary senders, wiring harness and lens. Turn and highbeam indicators. Cyberdyne Inc. Chassis Tech ’64–’69 Lincoln Continental Street Scraper 800/842-8789 www.airbagit.com PN: link-lincoln A 100% bolt-on Street Scraper system that will lay frame on 28-in. tall tires. Digital Gauges 724/258-8440 www.cyberdynegauges.net PN: E001E060Y Cyberdyne Rainbow Series gauges. Find your pot of gold as Cyberdyne introduces a rainbow of colors. This gives our customers, distributors and car builders many more options in matching the interior and/or paint color of their custom cars. Call Cyberdyne customer service at 724/258-8440. Another Cyberdyne first. Cornhusker Sign & Mfg. Corp. GM-Licensed Nostalgic Neon Sign 402/332-5050 www.cornhuskersign.com PN: 48 We are pleased to announce our new line of General Motors-licensed neon signage. Available in Camaro, Corvette and Chevrolet. More coming soon. Made in the U.S.A. Dakota Digital Inc. STM-100 DataBus Breakout Module and Code Reader 800/852-3228 www.dakotadigital.com PN: STM-100 The STM-100 plugs directly into ’04–’10 HarleyDavidson models, providing dedicated outputs for an aftermarket speedometer and/or tachometer as well as reading back service codes. 34 June 2011 SEMA News Runner-Up Best New Tire and Related Product CON2R Custom Flat Steering Wheels 503/626-6390 www.CON2R.com PN: TBD Custom steering wheels built one at a time from more than 1,500 component combinations to create a look that uniquely matches the style and theme of your ride. Classic Instruments Inc. GPS Speedometer and Receiver 800/575 0461 www.classicinstruments.com PN: PBPB55SRCGPS GPS speedometer and receiver: Accuracy of +/- 1 mph LCD compass 120-mph/180-kph. No calibration needed. Reading 10x per second. Backlit dials and pointers. Coker Tire Excelsior Stahl Sport 800/251-6336 www.coker.com PN: 745151 The world’s first radial tires offered in sizes that match bias-ply profiles. Available in 20 sizes from 16- to 21-in. rim diameters. DOT approved. The most important trends in the hotrod industry currently are quality, reasonable price and delivery. In the street-rod market, smaller wheels are back in style, and most customer interests are moving into the ’50s and ’60s cars. In musclecars, customers want modern features with limited modifications. Keep the car looking stock. Big wheels are no longer in fashion because of price and reduced ride quality. All customers have money to spend, so you must treat each of them like they are your only customers. Work with the manufacturers, and learn their product lines. Partner with them and jointly advertise. Cheap Chinese parts do not fit right and will cost more to make them fit. You’re better off buying a quality part the first time. —Michael Jonas President, Stainless Steel Brakes Corp. Winner Best New StreetRod/Custom-Car Product ididit Inc. Keyless Ignition System 517/424-0577 www.ididitinc.com PN: 2600650100 Keyless pushbutton ignition. Kit includes two keyfobs, one compact control box with 10-ft. range ability. Keyfob has automatic and manual security ability. Gear Vendors Overdrive Lenco Overdrive 800/999-9555 www.gearvendors.com PN: 3dL5000 Gear Vendors, with collaboration of Lenco, brings overdrive to the renowned four- and five-lever Lenco racing transmissions. Great news for those 6- and 7-second cars looking to compete in events such as Hot Rod Drag Week or do any street driving of their machines. Flaming River Industries Inc. XL Power Rack and Pinion— Made in the U.S.A. 440/826-4488 www.flamingriver.com PN: FR40004 This new extra-long power rack is designed for wide-framed cars and trucks, eliminating the need for an extender and ensuring that the bellows is never overextended. Putco Inc. Chrome Trim Door Handle Cover– ’11 Chevy Camaro 800/247-3974 www.putco.com PN: 400603 Putco’s Chrome Trim Door Handle Covers for the ’11 Chevy Camaro provide a high-quality chrome finish to accent the vehicle’s exterior. Flaming River Industries Inc. ’63–’82 Corvette Power Rack-andPinion Cradle Kit—Made in the U.S.A. 440/826-4488 www.flamingriver.com PN: FR312PW Power rack-and-pinion cradle system designed to convert the ’63–’82 Corvette to power rack-and-pinion steering. This kit bolts into the original mounting locations with no drilling, welding or cutting required. HushMat Quiet Tape 913/599-2600 www.hushmat.com PN: 30300 Universal, soft pliable foam tape for securing all wiring, harnesses and cables in your vehicle. Cuts easily with scissors and is easily formed. Adhesion to all automotive surfaces. Flaming River Industries Inc. Early ’64–’67 Chevelle Power Rack-andPinion Cradle Kit—Made in the U.S.A. 440/826-4488 www.flamingriver.com PN: FR330KT Rack-and-pinion cradle kit uses a travel bar design to stabilize and properly position the steering pivot points to the original location and deliver original turning radius. The kit also includes a sway bar for improved handling and performance on curves. Flaming River Industries Inc. Precision Steel Power-Steering Pump Bracket—Made in the U.S.A. 440/826-4488 www.flamingriver.com PN: FR1612 This adjustable laser-cut power-steering pump bracket is for Stage II-style pumps. Available for small-block and big-block vehicle applications. Dakota Digital Inc. VHX Hybrid Analog/Digital Instrument Systems, GM Tri-Five Applications 800/852-3228 www.dakotadigital.com PN: VHX Series VHX Series combines the benefits of digital and analog instrumentation, fits within stock instrument housings and provides a wealth of features with lit needles and backlit faces. Hot rods have always been personalized vehicles, but there tended to be many “norms” people followed. They are now throwing the old conventions out the window and building to their personal tastes rather than what a Deuce or other hot rod “should” look like. Street rods used to be built with the intention of a short lifespan—say 25,000 miles or less. Now people are planning on keeping the cars longer and are more interested in reliability, comfort and enjoying the ride. Many musclecar customers are turning to upgraded systems for more of a “restomod” or Pro Touring feel. They want old Detroit iron with modern improvements; so many musclecars are blurring the line between muscle and rod. On the retail end, embrace social media and smartphone marketing. Your customers are on Facebook in unprecedented numbers…you should be, too. Make sure your website is mobile compatible, which means it displays easily on smartphones. Customers are looking for reasons why they should spend money with you over the other guy. Try to specialize in a certain product or market. Large companies have reach but can’t specialize in everything. Find your niche and exploit it. —S. Kellie Colf Vice President of Sales, AfterMarketer Club www.semanews.com 35 SEMA QHOT ROD ALLEY NEW PRODUCTS Runner-Up Best New Engineered Product Pareto Point Industries ididit Inc. Lokar Performance Products Drive-by-Wire Electronic Throttle Control (ETC) 877/469-7440 www.lokar.com PN: DBW-6500 Lokar partners with world leader Williams Controls in developing first programmable electronic drive-by-wire throttle pedal for automotive aftermarket. GM, Ford and Mopar applications. People are building cars with the intention of driving them, and they are driving them hard. They’re going auto crossing, drag racing or on long road tours, and a lot of guys are now building musclecars from scratch. You’re going to see more reproduction all-steel bodies coming out. The street-rodding hobby is gravitating toward later cars. As the street-rodding audience grows a little older, guys who are now in their 40s, 50s and 60s don’t really remember ’32 Fords and ’27 T-buckets crawling the streets. They remember cars like Impalas, Tri-5 Chevys and early musclecars, so you’re seeing more involvement of those cars in the street-rod hobby. Also, more OEMs are working with the street-rodding and musclecar public to build powertrain systems that are environmentally friendly. Hot rodders want clean air, too, for our children and grandchildren, so we are driven by the same need to have a clean environment. Nevertheless, every time there is proposed legislation to curb our rights with our hot rods, we need to act through organizations, such as the SEMA Action Network. We need to be as vigilant as the people who propose those heavy-handed laws. It’s not so much a matter of opposition but one of education. —Johnny Hunkins Editor, Popular Hot Rodding 36 June 2011 SEMA News Steering Column With Keyless Ignition 517/424-0577 www.ididitinc.com PN: Add On 2600650100 to column Keyless pushbutton ignition on the steering column of your choice. Kit includes two keyfobs, one compact control box with 10-ft.-range ability. Keyfob has automatic and manual security ability. Wraith 3 Reusable Oil Filter for Corvettes and Harley-Davidson Motorcycles 323/726-2199 www.paretopoint.com PN: SRF30F A premium oil filter for Corvettes or Harleys, featuring a reusable stainless-steel mesh element, magnetic filtration, low-flow restriction and oil cooling. Lokar Performance Products ididit Inc. ’68–’69 Mustang Steering Column 517/424-0577 www.ididitinc.com PN: 1300644010 Tilt and collapsible steering column made with a Ford spline to fit the original steering wheel. Joe Gibbs Driven Racing Oil CSP Coolant System Protector 866/611-1820 www.joegibbsdriven.com PN: 50030 From Joe Gibbs Driven. Laboratory-proven to prevent rust and corrosion in radiators and aluminum or cast-iron cylinder heads and engine blocks. CSP is race-proven by Joe Gibbs Racing to provide maximum coolant system protection. Black Stainless-Steel Housing Engine Dipsticks 877/469-7440 www.lokar.com PN: XED-5001 Black stainless-steel housing flexible engine dipsticks and locking engine dipsticks. Assembled with matching black-anodized aluminum fittings. Black stainless-steel housing exclusive to Lokar. Lokar Performance Products Black Stainless-Steel Housing Transmission Dipsticks 877/469-7440 www.lokar.com PN: XTD-3350400FM Black stainless-steel housing flexible transmission dipsticks and locking transmission dipsticks. Assembled with matching black-anodized aluminum fittings. Black stainless-steel housing exclusive to Lokar. Lokar Performance Products Billet Aluminum Direct-Fit Brake and Clutch Pedal Arms 877/469-7440 www.lokar.com Lokar Performance Products PN: BCA-9506 Black Stainless-Steel Housing Cables and Brackets Replaces original brake and clutch 877/469-7440 pedal arms. Billet-aluminum construcPN: XTC-1000HT tion, bronze pivot bushing for extended Black stainless-steel braided housing throttle cables and kickdowns. Assembled with matching black-anodized aluminum fit- wear. Pads included. Available for Kugel Komponents and GM applications. tings. Black E-Coat mounting brackets. Exclusive to Lokar. SEMA QHOT ROD ALLEY NEW PRODUCTS Mattson’s Inc. Custom Radiator/ The-Fan-Man Custom Core Support 866/435-6477 www.mattsonscustomradiator.com PN: MCS Mattson’s Inc. custom radiator Tri-5 core support offers a one-of-a-kind look for custom Chevys. March Performance Inc. Chevy Protrack Black Onyx Serpentine System 888/729-9070 www.marchperf.com PN: 21125 Billet-aluminum serpentine system for small- and big-block chevy. A lot of street rodders have mentioned that they are building their last cars. They recognize that they may not be willing or able to bear the burden of constructing and driving a 60- to 80-year-old car with a tiny passenger compartment. Some of them are migrating to later-model cars…and some are just retiring from the hobby. The late-model sport truck and mini truck market has decreased radically. The combination of the S10 going away, the great financing deals drying up and the economy hitting the younger guys just killed that market. In contrast, new musclecars are very popular. The new Mustang, Challenger and Camaro have piqued the interest of a whole new set of customers, but continuing to do what you have always done will not continue to produce results. The most successful dealers will be those who have set up a solid, efficient pipeline for parts. The most successful manufacturers will be those who can make and deliver these parts quickly and efficiently. Quality and delivery will take precedence over price, within reason. Customers won’t tolerate the lead times associated with offshore sources, so a significant amount of manufacturing has returned to this country. —Bret Voelkel President, RideTech 38 June 2011 SEMA News MasterShift Mastershift Short Shifter 888/658-2727 www.mastershift.com PN: ms-vw001 VW Beetle short shifter throw from gear to gear but a normal throw on the neutral gate. Drop-in replacement. Patent pending. MBM PB11002PC 800/231-4125 www.mbmbrakes.com PN: PB11002PC A product that sets your show piece or everyday cruiser apart from the pack. Powdercoated brake components not only make your vehicle look great, but also stand up to accidental fluid contact. MBM DBK 9 800/231-4125 www.mbmbrakes.com PN: DBK 9 MBM exclusive rear disc brake conversion kit for the hot rodders’ and musclecar enthusiasts’rearend of choice, the Ford 9-in. rearend. Bolt-on universal ’79-and-before disc brake conversion kit for Ford light truck and passenger car 9-in. rearends. Powermaster Performance PowerGEN 630/957-4019 www.powermasterperformance.com PN: 82051-2 Now available with a charge-indicator lamp terminal; 90-amp output/75 amps at idle. Available in chrome, polished and black powdercoat finishes. Designed to fit most stock bracketry. Pulley sizes available from ⅜- to ½-in. widths; 100% new. Made in the U.S.A. RideTech (Air Ride Technologies Inc.) Impact-Forged Coil-Over Shock 812/482-2932 www.ridetech.com PN: 24149901 RideTech’s Impact Forged gas monotube coil-over stands alone as the hot rodders finest shock package ever. Fine-thread pinch clamp adjuster, internal bump stop, dual shaft/dust seals and rebound adjustable are just a few of many features. CNC cold-wound high-tensile steel springs provide more travel and better ride quality. Rocket Racing Wheels Rocket Launcher 888/307-7525 www.rocketracingwheels.com PN: R41-546122 Preserves and perfects the original nostalgia gasser design and perfects it as a bolt-on. Available in polished, painted and as cast. SEMA QHOT ROD ALLEY NEW PRODUCTS Stainless Steel Brakes Corp. Big Bite Rotors Program 800/448-7722 www.ssbrakes.com Performance rotor program, including Big Bite rotors, offers the highest-quality performance rotors for widest range of applications available. All rotors are direct-bolt-on applications and exceed OE standards. Ron Francis Wiring Rocket Racing Wheels Stainless Steel Brakes Corp. Comp Series Rear Disc Brake Conversion Kits 800/448-7722 www.ssbrakes.com PN: w110-21 Competition rear drum to disc brake conversion kit for GM 10- and 12-bolt, Ford 9-in. and Mopar Dana 60 rearends. A lot of the traditional street-rod companies are going after the musclecar market, but they’re not forgetting their roots. There are a tremendous amount of steel body parts now—complete ’40 Ford coupes, Model T pickups, ’33 Ford steel bodies, Deuce steel bodies—and they’re all very good quality. But the sky is the limit with musclecars. That’s why we need to pay attention to titling issues. Eventually, you’re going to have guys yanking untitled musclecars out of barns. We need to put long-term solutions in place so that a guy who tries to register an untitled ’66 Chevelle some years down the road doesn’t have a problem. Manufacturers and dealers must also be open to all hot rods. When the NSRA opened its events to cars from the ’80s, a lot of people said it was going to ruin the hobby. But you can’t look at it like that. We’re all hot rodders. Pay close attention to the niche that’s around you. There are parts out there for everything. If you pay attention to what’s going on in your local market, you can do real well. —Brian Downard Vice President of Sales and Marketing, Lokar Inc. 40 June 2011 SEMA News Rocket Igniter 888/307-7525 www.rocketracingwheels.com PN: R33-586137 Inspired by innovative gearheads who streaked across dry lakebeds for speed and glory. Finishes include gray, polished and as cast. Express Wiring Kit 800/292-1940 www.ronfrancis.com Complete wiring kit includes a 16-fuse color-coded fuse panel, a synergy headlight switch and color-coded GXL wire to complete the full-featured project. Mast Motorsports Rocket Racing Wheels Rocket Velocity 888/307-7525 www.rocketracingwheels.com PN: R54-786145 The Rocket Velocity wheel is purpose-built to provide maximum style and performance. Open-window design nicely accentuates many performance brake systems. Mozez Racing CNC Cylinder Head 936/560-2218 www.mastmotorsports.com PN: 510-215 The Mozez CNC canted-valve racing LS cylinder head from Mast Motorsports supports up to 1,000NA hp and flows 458 cfm at .900 lift. Ron Francis Wiring Ron Francis Wiring Synergy Switches 800/292-1940 www.ronfrancis.com Ignition switches with colored keys, headlight, wiper and accessory switches to complete a dash with matching bezels and accent rings. Ron Francis Wiring Mustang Foxbody Oxygen-Sensor Harness 800/292-1940 www.ronfrancis.com Replacement harnesses for ’86–’93 Mustang 5.0 manual and automatic transmissions. Available in factory length and with extra 24 in. for headers. Bare Bonz Wiring Kit 800/292-1940 www.ronfrancis.com Complete wiring kit includes eight-fuse color-coded fuse panel, synergy headlight switch and color-coded GXL wire to complete the Bare Bonz project. Ron Francis Wiring Telorvek Fuel-Injection Wiring Kit 800/292-1940 www.ronfrancis.com Fuel-injection wiring kits offer the flexibility to run wires and mount ECM where you choose. Covers many Ford and Chevy applications. Unisteer Performance Products Tuff Stuff Performance Accessories Ltd. Type II Power Steering Pump 800/331-6562 www.tuffstuffperformance.com PN: 6175ALP Available in chrome-plated, polished-aluminum or powdercoated finishes, the compact Type II power steering pump is ideal for compact installations. Vette Rack 800/338-9080 www.unisteer.com PN: 8011530 Rack-and-pinion set-up for ’58–’82 Corvette utilizing factory or aftermarket columns. Small- and bigblock applications available. Stainless Steel Brakes Corp. Unisteer Performance Products Fairlane Rack 800/338-9080 www.unisteer.com PN: 8011570 Rack-and-pinion set-up for ’63–’65 Fairlanes utilizing factory or aftermarket columns. Small- and big-block applications available. Tuff Stuff Performance Accessories Ltd. LT1 Water Pump 800/331-6562 www.tuffstuffperformance.com PN: 1362 Unique LT pump design covers the three most popular applications with only one part number. Available triple chrome plated, in polished aluminum or powdercoated. Unisteer Performance Products Tuff Stuff Performance Accessories Ltd. Climax Electric Motor 970/390-6607 CIMresearch.com PN: CM12W The Climax electric motor with 144V battery pack delivers 510 lb.-ft. peak acceleration torque, 32 hp (sustainable). Weighs 53 lbs. Priced low. Rat Rod Alternator 800/331-6562 www.tuffstuffperformance.com PN: 7127 One-wire, 100-amp alternators are available in powdercoated red primer, gray primer and flatblack finishes and are perfect for rat rods and other unique vehicles. Vintage Air Inc. U.S. Radiator Corp. 57-9 Ford Aluminum Radiator 323/826-0965 www.usradiator.com PN: al50219 A 57-9 Ford car all-aluminum radiator with a core: two rows of 1-in. tubes. Gen IV 1964–1/267 Pontiac GTO Sure Fit Heat/Cool/Defrost System 800/862-6658 www.vintageair.com PN: 964467 Fully electronic, bolt-in climate control system featuring new state-of-the-art fly-by-wire cable converters to convert factory control panel. Separate coils with a temperature-blend door for instant just-right comfort. Tri-Power Rear Disc Brake Conversion Kit 800/448-7722 www.ssbrakes.com PN: A110-22 FORD Complete performance rear disc brake conversion kits that include three-piston aluminum calipers with a built-in parking brake, cross-drilled, slotted and plated rotors and all necessary installation hardware. The trend to newer cars has begun. People are after the cars they had in high school, with all of the upgrades of today’s cars. EFI engine transplants are growing as carbureted engines are slowly going away due to fuel prices and drivability factors. In street rods, traditional is the key word, with nostalgia-style paint schemes and far less billet. In musclecars, it’s EFI and newer suspensions to make the cars handle and ride better. Retailers must be aware of parts inventory as a double-edged sword. With the world of information and the sales tools available on the Internet, a counter person needs to know more about the parts he sells, and he also needs inventory. But be cautious about selling discounted imported parts. All too often, the sale of an imported part will come back to bite you. As the old saying goes when it comes to original manufactured parts, “You can buy cheaper, but you can’t buy better.” Copied goods from China and other countries usually sell for less, but more often than not, that’s due to lower quality. —Dennis Overholser Executive Vice President, Painless Performance www.semanews.com 41 SEMA QHOT ROD ALLEY NEW PRODUCTS Ablaze Grilles Inc. ’10 Camaro Framed Diamond Cut Grille 714/956-5184 www.ablazegrilles.com PN: 120-0-21 A ’10–’11 Camaro SS RS diamond-cut aluminum with angled aluminum frame main grille insert. Bumper and signal lights grilles also available. Modern musclecars are very strong and improving, but we still are focused on hot rods. Safety is always an important factor, so we focus on accuracy and staying Made in the U.S.A. That is very important to our dealers and our customers, and the entire team is proud of that fact! Musclecar people want modern technology but also want the original look. This is one reason we are so focused in our Retro-Fit Shop. The custom group seems to like using old-school gauge clusters and retrofitting modern movements into old clusters. They really like to add matching colors or logos, and that has been a blast for our Retro-Fit team. It seems that a lot of folks are knocking off other peoples’ products, but a very good friend of mine gave me some wonderful advice: “Focus on doing what you do best and do it. Forget about the copycats. They will always be there and will always have customers. Build everything the best you can.” Best advice in the world! Focus on learning the most you can about the parts you sell. Focus on quality, and listen to your customers. —John D. McLeod Owner, Classic Instruments 42 June 2011 SEMA News Ron Francis Wiring Access 24/7 Wiring Kit 800/292-1940 www.ronfrancis.com Magnet-mounted fuse panel wiring system allows easy access. Complete kit includes our synergy headlight switch and color-coded GXL wire to complete the installation. Wheel Vintiques Inc. 18-in. Steel Black Chrome Rallye 559/251-6957 www.wheelvintiques.com PN: 68-8812052 Eighteen-in. steel black chrome Rallye. Available in 5x4.5-, 5x4.75-, 5x5-, 6x5.5- and 5x5.5-in. bolt patterns. Available in 18x7 and 18x8 in. Custom backspace available. Also available in powdercoated and chrome finishes. Putco Inc. Wheel Vintiques Inc. Billet Style Steel Wheel 559/251-6957 www.wheelvintiques.com PN: 106-7812042 Seventeen-in. billet-style steel wheel available in 7-, 8- and 9-½-in. widths. Comes in most popular bolt patterns. Fits all Mustangs up through 2010. Chrome Trim Mirror Overlays– ’11 Chevy Camaro 800/247-3974 www.putco.com PN: 400604 Putco’s Chrome Trim Mirror Overlays for the ’11 Chevy Camaro provides a high-quality chrome finish to accent the vehicle’s exterior. Putco Inc. LED Rear Accent Light Bar– ’11 Chevy Camaro 800/247-3974 www.putco.com PN: 900648 Putco’s LED Rear Accent Light Bar for the ’11 Chevy Camaro provides a unique, custom look and operates with the running lights, reverse lights, turn signals, and brake lights. Stand out from the rest with this accessory. Lokar Performance Products C-10 Throttle Pedal Assembly and Curved Pedal Pads 877/469-7440 www.lokar.com PN: BAG-6164 Direct-replacement throttle assembly bolts into factory location. Convert rod-type linkage to Lokar throttle cable linkage. Adjustable arms. Curved brake/clutch pads, direct replacement. Putco Inc. Liquid Aluminum Grille Insert– ’11 Chevy Camaro 800/247-3974 www.putco.com PN: 91160 Putco’s CNC Aluminum Grille Insert for the ’11 Chevy Camaro provides a true custom look. Each kit includes a top and bottom grille insert that mounts easily over the factory grille. D.C. Power Engineering Chassis Tech No O-Ring Air Shocks 800/842-8789 www.airbagit.com PN: AIRSHOCK-01 No O-rings to wear out and leak. Eight-position compression and rebound dampening adjustment. High-Output Charging Systems 951/509-5617 www.dcpowerinc.com PN: 270-XP DC Power Engineering’s new-technology charging systems available for rods, racing, cars, trucks and SUVs requiring idle performance along with top-end reliability. Chassis Tech Stainless-Steel Air Tanks 800/842-8789 www.airbagit.com PN: AIRTANK-05-STL With the strength of steel, 1,000-psi burst tested and no-rust stainless, this is the best money can buy. Comes ported for a drain valve and for pressure switch, tank gauge and air in/air out. Stainless Steel Brakes Corp. Quick Change Caliper Kit-Jeep 800/448-7722 www.ssbrakes.com PN: a189-4 Direct-bolt-on quick-change caliper kit designed specifically for late-model Jeep CJs. Kit includes three-piston aluminum calipers, performance pads and the necessary installation hardware. Stainless Steel Brakes Corp. Super Twin Plus Front Brake Kit 800/448-7722 www.ssbrakes.com PN: w123-28 GM Super Twin two-piston aluminum calipers with stainless-steel pistons, 13-in. cross-drilled, slotted, plated rotors and all necessary installation hardware. Bolts to drum/ disc spindles. Stainless Steel Brakes Corp. Accessories Plan-O-Gram 800/448-7722 www.ssbrakes.com PN: a1750 Steele Rubber Products 70-3272-72 Door Weather Strips 800/544-8665 www.steelerubber.com PN: 70-3272-72 Introducing ’71–’76 Lincoln Mark IV and Ford Thunderbird door weatherstrips with fully molded ends. Correct extrusion along length with embedded nylon pins spaced as originals. Includes nylon screws for molded ends. Stainless Steel Brakes Corp. Comp Series Front Disc Brake Kits 800/448-7722 www.ssbrakes.com PN: W123-25 GM Comp series front disc brake kits include four-piston billet-aluminum calipers, Big Bite performance crossdrilled, slotted and plated rotors and all the necessary installation hardware. Chassisworks/VariShock/ Total Control Products/KP g-Bar/g-Link Suspensions for ’64–’72 GM A-Body 916/388-0288 www.cachassisworks.com PN: 5827-A10 g-Bar/g-Link suspensions install easily using FAB9 or OEM housings. Optional urethane or TrueCenter ends, steel or aluminum links and VariShock coilover or air suspension. The current musclecars from the OEs are achieving high levels of performance through modern powertrain technology. They are extremely powerful yet deliver fuel economy unheard of during the ’60s and ’70s. Plus, as happened back then, today’s musclecars are being used as platforms for a new generation of supercars from tuners, such as Lingenfelter, Hurst, Shelby and Baldwin-Motion. The restomod trend shows no signs of slowing down. Car builders all over the country are making these cars wilder and wilder; and the performance arms of the OEs—particularly GM Performance Parts and Mopar—continue to bring out new permutations of their big-cube engines to give these builders a starting point. In the restoration niche, we’re seeing growth in the number of complete, all-steel reproduction bodies available from companies such as Dynacorn and Goodmark. Classic Industries and OER moving beyond just GM reproduction parts and into the Mopar arena will be a real help to restorers of Plymouth and Dodge musclecars. There have also been demographic shifts and an overall decline in the number of young people interested in cars. We need to keep young people enthusiastic about cars; otherwise, our businesses will literally die out. Get kids interested! —Drew Hardin Freelance Writer and Editor, Muscle Car Review Magazine www.semanews.com 43 SEMA QHOT ROD ALLEY NEW PRODUCTS Marquez Design 1/266–1/267 Nova Taillight 916/373-9783 www.marquezdesign.com PN: #150 A ’66–’67 Chevrolet Nova taillight. Includes LED setup for all red or backup lenses. Handpolished bezel, 3-D machined from 6061-T6 aluminum. March Performance Inc. QuietRIDE Solutions LS Protrack Serpentine System 888/729-9070 www.marchperf.com PN: 20035 Billet-aluminum serpentine system for LS-based motors. March Performance Inc. Protrack Air Cleaner 888/729-9070 www.marchperf.com PN: 9750 Stylish billet-aluminum air cleaner. GM G-Body Firewall Insulator 209/942-4777 www.quietride.com The quality of hot rods today is dramatically different from the past, and parts are now being built specifically for the needs of hot rod customers. Brake systems, wiring, transmissions—even our alternators are now being built to customers’ specifications. This gives retailers the option to put better products on their customers’ vehicles. There are also far greater engine options available now. You’re seeing guys running pure Ford engines, and the new LS engines are giving street rodders even more options. Builders can literally choose their motors for the purposes they want. Musclecar owners not only drag race but also road race and run their cars through slaloms. That brings a whole new range of parts to be sold through the industry. And with the 30-year rule, the NSRA has now joined Goodguys in opening the door to practically everything at their events. The most important thing retailers can do is to develop good relationships with their manufacturers. Have your staff work with them to know that their engineering, technical and sales people are there to support them. If you have problems, remember that quality manufacturers will stand behind their products and help you work through any issues. —Vince Sica Director of Sales and Marketing, Powermaster Performance 44 June 2011 SEMA News Marshall Instruments 1/260s Muscle Gauge Set 714/632-8565 www.marshallinstruments.com PN: 6964 Musclecar-era themed gauges with period look, full-sweep electric stepper motor movements and through-dial LED lighting. Chassis Tech Flaming River Industries Inc. Musclecar Series Floor Mounts— Made in the U.S.A. 440/826-4488 www.flamingriver.com PN: FR20101CH Flaming River swivel floor mounts have been expanded to include even more styles of classic vehicles and musclecars. Flaming River Industries Inc. Third-Generation Keyless Ignition and Entry System—Made in the U.S.A. 440/826-4488 www.flamingriver.com PN: FR60003 The new third-generation system has a keyfob docking station for more reliable starting and security and includes door-lock actuators for remote vehicle entry. Air Engine With Heater and Dryer 800/842-8789 www.airbagit.com PN: Air Dryer Combo Dual-valve heaters are built into the air-engine, maintaining temperatures of 72º during the winter. The dryer removes moisture from the air system. Chassis Tech Air Engine Valve Line 800/842-8789 www.airbagit.com PN: AIRVALVE-ENGINE Eight-cylinder, three-position, 300-psi, 15mm 160-watt coil (⅝-in.) orifice, air-engine valves by Airbagit.com. It takes one of these for complete FBSS, one on each corner. No assembly required. Fittings and harness, dual air gauges and up/down speed controllers included.