Hot-Rod Products and Trends

Transcription

Hot-Rod Products and Trends
SEMA HOT ROD ALLEY NEW PRODUCTS
Hot-Rod Products and Trends
Nostalgia Meets Technology…and Likes It
The hot-rod market—the granddaddy of the automotive specialtyequipment industry—has seen some significant changes over the last
few years based on both demographic and economic factors. The desire
for modern amenities and advanced technology has increased with the
aging of the Baby Boom generation. Styles and equipment have evolved
to match those desires. From air suspension to classic gauges fitted with
modern movements, and from keyless ignition to drive-by-wire throttle
controls, the hot-rod world is keeping pace with developments in the
rest of the automotive universe.
The accompanying compilation of hot rod products that debuted at the 2010 SEMA
Show in Las Vegas provides a fair overview of where the market is headed, and we’ve
supplemented it with comments about current trends from executives who manage
industry-leading companies. The overwhelming consensus is that musclecars and sophisticated equipment in every system are now in demand.
Billet Specialties Inc.
Boost Billet Steering Wheel
800/245-5382
PN: 29244
Billet Specialties innovative Boost steering wheel is
precision machined from 6061-T6 billet aluminum
with either a polished or a hard-coat black-anodized
finish and features your choice of nine top-grain
leather colors for the half wrap and your choice of
rivet finish. Horn buttons also have multiple finish
options for a truly customized personal look.
American Autowire
’69 Mustang Classic Update
856/933-0801
www.americanautowire.com
PN: 510177
A ’69 Mustang classic update wiring kit.
American Autowire
Headlight Low-/
High-Beam Control Module
856/933-0801
www.americanautowire.com
PN: 510196
Headlight low-/high-beam control module.
Billet Specialties Inc.
Billet Hood Hinge
800/245-5382
www.billetspecialties.com
PN: 873610
Billet Specialties billet hood hinges feature precision
3-D machining from 6061-T6 aluminum, stainless
hardware and a stainless gas shock. Precision-sealed
bearings offer smooth operation. Available finishes
include polished, black anodized and raw machined.
Current applications include ’67–’69 Camaros with
more to come.
Billet Specialties Inc.
Beam’s Seatbelts
Seatbelt Doctor
www.seatbeltplanet.com
30 June 2011 SEMA News
Throttle Billet Steering Wheel
800/245-5382
www.billetspecialties.com
PN: 29299
Billet Specialties innovative Throttle steering wheel
is precision machined from 6061-T6 billet aluminum with either a polished or a hard-coat blackanodized finish and features your choice of nine top
grain leather colors for the half wrap and your choice
of rivet finish. Horn buttons also have multiple
finish options for a truly customized personal look.
Bed Wood and Parts LLC
BedWood EZ Seal & Shine
877/206-9663
www.bedwoodandparts.com
PN: BWEZ101
Runner-Up Best New StreetRod/Custom-Car Product
Chassis Tech
’03–’09 Dodge Ram Inboard Tow Assist Kit
800/842-8789
www.airbagit.com
PN: TOWKIT-DO-DUA-02
A 5,000-lb. towing kit; 100% bolt-on under the
frame; and replaces original bump stops.
Billet Specialties Inc.
Impact Road Wheel
800/245-5382
www.billetspecialties.com
PN: SLCXX
Billet Specialties Impact wheel is precision milled
from rotary forged 6061-T6 aluminum for superior
strength and light weight. Available in 17 through
22 in. and bolt patterns of 5x4.5, 5x4.75 and 5x5 in.
Billet Specialties Inc.
Billet Specialties Inc.
Mag Road Wheel
800/245-5382
www.billetspecialties.com
PN: L59G
Combines key elements such as affordable price,
great delivery, soft lip rim and, most important,
style that will never be outdated. Features either
polished or powdercoated-gray center. Available in
17, 18 and 20 in., each wheel is built to your specs
at no extra charge. Available bolt patterns include
5x4.5, 5x4.75 and 5x5 in.
GTO Road Wheel
800/245-5382
www.billetspecialties.com
PN: SLC31
Billet Specialties GTO wheel features aggressive style
and pro quality. Precision milled from rotary-forged
6061-T6 aluminum for superior strength and light
weight. Available in 17 through 22 in. and bolt
patterns of 5x4.5, 5x4.75 and 5x5 in.
Billet Specialties Inc.
Draft Billet Steering Wheel
800/245-5382
www.billetspecialties.com
PN: 29263
Billet Specialties innovative Draft steering wheel is
precision machined from 6061-T6 billet aluminum
with either a polished or a hard-coat black-anodized
finish and features your choice of nine top grain
leather colors for the half wrap and your choice of
rivet finish. Horn buttons also have multiple finish
options for a truly customized personal look.
Billet Specialties Inc.
Fury Road Wheel
800/245-5382
www.billetspecialties.com
PN: SLC17
Billet Specialties Fury wheel features 3-D machining
and Billet Specialties’ pro quality. Precision milled
from rotary-forged 6061-T6 aluminum for superior
strength and light weight. Available in 17 through
22 in. and bolt patterns of 5x4.5, 5x4.75 and 5x5 in.
Billet Specialties Inc.
Billet Deck-Lid Hinge
800/245-5382
www.billetspecialties.com
PN: 875610
Billet Specialties’ billet deck-lid hinges feature
precision 3-D machining from 6061-T6
aluminum, stainless hardware, Delrin bushings
and precision gas shocks. Available finishes
include polished, black anodized and raw
machined. Current applications include ’67–’69
Camaros with more to come.
Our customers have
become much more
sophisticated over the
years, and they are
much more demanding. A basic Chevy
Malibu off the showroom floor today has four-wheel disc
brakes, a climate control system that
works really well and very good sound
deadening. The performance of your hot
rod should at least surpass the performance of your everyday street car.
In both street rods and musclecars,
people want the latest technology so that
they can drive and enjoy their hot rods
rather than just throwing them on a trailer
and taking them to a show. The numbersmatching musclecars aren’t bringing the
same money as the cars with good brakes,
a good suspension system and updated
climate controls. People want a car that
looks like a ’60s or ’70s car but handles
and drives like a newer vehicle.
The greatest opportunities lie now
in increasing the number of complete
packages you have—all-inclusive kits
so that the customer is not sourcing
one part here and another part there.
Whether it’s brakes, air-conditioning or
gauges, if you can provide a complete kit
that is going to give the customer everything he needs, he’s going to be much
more satisfied.
—Rick Love
Executive Vice President, Vintage Air
www.semanews.com
31
SEMA QHOT ROD ALLEY NEW PRODUCTS
Chassis Tech
No O-Ring Air Shocks
800/842-8789
www.airbagit.com
PN: AIRSHOCK-01
No O-rings to wear out
and leak. Eight-position
compression and rebound
dampening adjustment.
Chassis Tech
Smart-Ride Digital
Air-Suspension Controller
800/842-8789
www.airbagit.com
Digital air-suspension control module with
smart compressor control and auto leveling
with five programmable presets. Interacts with
digital height sensors to monitor air pressure
and suspension travel position.
It’s significant that
Ford has released the
Boss 302 Mustang and
Chevy has announced
the ZL1 Camaro in
the face of the mediahyped doomsday over
the economy and environment. From
what we hear, Camaro will be launching
as many niche special models as Mustang
has (such as Bullitt, California Special,
GT500, Boss 302 and so on).
The retro trend shows no sign of slowing down and is continuing to broaden
into the designs of rods and customs.
Modern engine swaps continue to
gain mainstream acceptance, especially
those using GM LS engines and, to a
lesser extent, Mopar Hemis. The introduction of the new 5.0L Coyote Ford
engine will create an increase in the interest of modern Ford swaps into older cars,
and turbocharging continues to grow as
a mainstream method of supercharging.
The situations in the Middle East and
Japan are going to challenge our economy and oil supply. SEMA and its members should choose an alternative-power
solution that is performance friendly
and find ways to support it within the
government while also providing speedfriendly answers for enthusiasts. It strikes
me that E85 is the best option.
—David Freiburger
Editor in Chief, Hot Rod
32 June 2011 SEMA News
Chassis Tech
D-Series Airbags
800/842-8789
www.airbagit.com
PN: DENOM
Two inches taller than traditional airbags.
Provides better ride, more travel, more lift;
400-psi burst rating.
Chassis Tech
VC Air Compresors
800/842-8789
www.airbagit.com
PN: COM-VICLONE
This is a light-duty-cycle compressor that is ideal for
motorcycles, airhorns and towing packages.
Chassis Tech
Air Force 7600 Combo
800/842-8789
www.airbagit.com
PN: COMBO-DC7600
Complete air-management solution. Comes with
½-in. or ⅜-in. valves, a five-gallon aluminum tank
and a DC 7600 compressor.
Chassis Tech
DC7600 All-in-One Air Compressor
800/842-8789
www.airbagit.com
PN: COM-DC760012V
This is the only compressor on the market that can
reach 230 psi. It has a 100% duty cycle. This compressor weighs 21 lbs. because the motor is bigger
than any other competitors’. Just plug it in, add your
tank, airlines and go.
Chassis Tech
Chassis Tech
Plug ‘n’ Play Jr. 7600
800/842-8789
www.airbagit.com
PN: AIR-PLUGPLA-JR-7600
Plug ‘n’ play air management prewired, ready to go.
A ½hp DC7500 compressor, without tank. Save
hours of installation time; ⅜-in. 150-psi valves.
Slam’r Airbags
800/842-8789
www.airbagit.com
PN: SLAM’R
Slam’rs specs: 2,500 lbs. ½-in. port, 8 in. extended,
2.6 in. collapsed; 2,700 lbs., ½-inch port, 10 in.
extended, 2.6 in. collapsed; 2,800 lbs., ½-in. port,
12.00 in. extended, 2.9 in. collapsed.
SEMA QHOT ROD ALLEY NEW PRODUCTS
Classic Instruments Inc.
Chassis Tech
2011 F-450 Four-Link Tow Kit
800/842-8789
www.airbagit.com
PN: TOWING-F350
A 100% bolt-on heavy-duty four-link tow kit.
Increases load capacity and improves ride and control.
’63–’65 Nova
Gauge Cluster
231/582-0461
www.classicinstruments.com
PN: VSNO63B
Electronic speedometer,
tachometer, and quad. Mounts
into stock bezel. Fuel 0–30
stock ohm. Includes necessary
senders, wiring harness and
lens. Turn and highbeam indicators.
Cyberdyne Inc.
Chassis Tech
’64–’69 Lincoln Continental Street Scraper
800/842-8789
www.airbagit.com
PN: link-lincoln
A 100% bolt-on Street Scraper system that will lay
frame on 28-in. tall tires.
Digital Gauges
724/258-8440
www.cyberdynegauges.net
PN: E001E060Y
Cyberdyne Rainbow Series gauges. Find your pot
of gold as Cyberdyne introduces a rainbow of
colors. This gives our customers, distributors and
car builders many more options in matching the
interior and/or paint color of their custom cars.
Call Cyberdyne customer service at 724/258-8440.
Another Cyberdyne first.
Cornhusker Sign & Mfg. Corp.
GM-Licensed Nostalgic Neon Sign
402/332-5050
www.cornhuskersign.com
PN: 48
We are pleased to announce our new line of General
Motors-licensed neon signage. Available in Camaro,
Corvette and Chevrolet. More coming soon. Made
in the U.S.A.
Dakota Digital Inc.
STM-100 DataBus Breakout Module
and Code Reader
800/852-3228
www.dakotadigital.com
PN: STM-100
The STM-100 plugs directly into ’04–’10 HarleyDavidson models, providing dedicated outputs for
an aftermarket speedometer and/or tachometer as
well as reading back service codes.
34 June 2011 SEMA News
Runner-Up Best New Tire
and Related Product
CON2R
Custom Flat
Steering Wheels
503/626-6390
www.CON2R.com
PN: TBD
Custom steering wheels built one at a time from
more than 1,500 component combinations to
create a look that uniquely matches the style and
theme of your ride.
Classic Instruments Inc.
GPS Speedometer and Receiver
800/575 0461
www.classicinstruments.com
PN: PBPB55SRCGPS
GPS speedometer and receiver: Accuracy of
+/- 1 mph LCD compass 120-mph/180-kph.
No calibration needed. Reading 10x per second.
Backlit dials and pointers.
Coker Tire
Excelsior Stahl Sport
800/251-6336
www.coker.com
PN: 745151
The world’s first radial tires offered in sizes that
match bias-ply profiles. Available in 20 sizes from
16- to 21-in. rim diameters. DOT approved.
The most important trends in the hotrod industry currently
are quality, reasonable
price and delivery. In
the street-rod market, smaller wheels
are back in style, and most customer
interests are moving into the ’50s and
’60s cars. In musclecars, customers want
modern features with limited modifications. Keep the car looking stock. Big
wheels are no longer in fashion because
of price and reduced ride quality.
All customers have money to spend,
so you must treat each of them like
they are your only customers. Work
with the manufacturers, and learn their
product lines. Partner with them and
jointly advertise. Cheap Chinese parts
do not fit right and will cost more to
make them fit. You’re better off buying
a quality part the first time.
—Michael Jonas
President,
Stainless Steel Brakes Corp.
Winner Best New StreetRod/Custom-Car Product
ididit Inc.
Keyless Ignition
System
517/424-0577
www.ididitinc.com
PN: 2600650100
Keyless pushbutton ignition.
Kit includes two keyfobs,
one compact control box
with 10-ft. range ability.
Keyfob has automatic and
manual security ability.
Gear Vendors Overdrive
Lenco Overdrive
800/999-9555
www.gearvendors.com
PN: 3dL5000
Gear Vendors, with collaboration of Lenco, brings
overdrive to the renowned four- and five-lever Lenco
racing transmissions. Great news for those 6- and
7-second cars looking to compete in events such
as Hot Rod Drag Week or do any street driving of
their machines.
Flaming River Industries Inc.
XL Power Rack and Pinion—
Made in the U.S.A.
440/826-4488
www.flamingriver.com
PN: FR40004
This new extra-long power rack is designed for
wide-framed cars and trucks, eliminating the
need for an extender and ensuring that the
bellows is never overextended.
Putco Inc.
Chrome Trim Door Handle Cover–
’11 Chevy Camaro
800/247-3974
www.putco.com
PN: 400603
Putco’s Chrome Trim Door Handle Covers for the
’11 Chevy Camaro provide a high-quality chrome
finish to accent the vehicle’s exterior.
Flaming River Industries Inc.
’63–’82 Corvette Power Rack-andPinion Cradle Kit—Made in the U.S.A.
440/826-4488
www.flamingriver.com
PN: FR312PW
Power rack-and-pinion cradle system
designed to convert the ’63–’82 Corvette
to power rack-and-pinion steering. This kit
bolts into the original mounting locations
with no drilling, welding or cutting required.
HushMat
Quiet Tape
913/599-2600
www.hushmat.com
PN: 30300
Universal, soft pliable foam tape for securing all
wiring, harnesses and cables in your vehicle. Cuts
easily with scissors and is easily formed. Adhesion
to all automotive surfaces.
Flaming River Industries Inc.
Early ’64–’67 Chevelle Power Rack-andPinion Cradle Kit—Made in the U.S.A.
440/826-4488
www.flamingriver.com
PN: FR330KT
Rack-and-pinion cradle kit uses a travel bar design
to stabilize and properly position the steering pivot
points to the original location and deliver original
turning radius. The kit also includes a sway bar for
improved handling and performance on curves.
Flaming River Industries Inc.
Precision Steel Power-Steering Pump
Bracket—Made in the U.S.A.
440/826-4488
www.flamingriver.com
PN: FR1612
This adjustable laser-cut power-steering pump
bracket is for Stage II-style pumps. Available for
small-block and big-block vehicle applications.
Dakota Digital Inc.
VHX Hybrid Analog/Digital Instrument
Systems, GM Tri-Five Applications
800/852-3228
www.dakotadigital.com
PN: VHX Series
VHX Series combines the benefits of digital and
analog instrumentation, fits within stock instrument housings and provides a wealth of features
with lit needles and backlit faces.
Hot rods have always
been personalized vehicles, but there tended
to be many “norms”
people followed. They
are now throwing the
old conventions out
the window and building to their personal
tastes rather than what a Deuce or other
hot rod “should” look like.
Street rods used to be built with the
intention of a short lifespan—say 25,000
miles or less. Now people are planning on
keeping the cars longer and are more interested in reliability, comfort and enjoying
the ride. Many musclecar customers are
turning to upgraded systems for more
of a “restomod” or Pro Touring feel.
They want old Detroit iron with modern
improvements; so many musclecars are
blurring the line between muscle and rod.
On the retail end, embrace social
media and smartphone marketing. Your
customers are on Facebook in unprecedented numbers…you should be, too.
Make sure your website is mobile compatible, which means it displays easily on
smartphones. Customers are looking for
reasons why they should spend money with
you over the other guy. Try to specialize in
a certain product or market. Large companies have reach but can’t specialize in
everything. Find your niche and exploit it.
—S. Kellie Colf
Vice President of Sales,
AfterMarketer Club
www.semanews.com 35
SEMA QHOT ROD ALLEY NEW PRODUCTS
Runner-Up Best New
Engineered Product
Pareto Point Industries
ididit Inc.
Lokar Performance
Products
Drive-by-Wire Electronic
Throttle Control (ETC)
877/469-7440
www.lokar.com
PN: DBW-6500
Lokar partners with world
leader Williams Controls in developing first
programmable electronic drive-by-wire throttle
pedal for automotive aftermarket. GM, Ford and
Mopar applications.
People are building
cars with the intention of
driving them, and they
are driving them hard.
They’re going auto crossing, drag racing or on long road tours, and
a lot of guys are now building musclecars
from scratch. You’re going to see more
reproduction all-steel bodies coming out.
The street-rodding hobby is gravitating
toward later cars. As the street-rodding
audience grows a little older, guys who are
now in their 40s, 50s and 60s don’t really
remember ’32 Fords and ’27 T-buckets
crawling the streets. They remember cars
like Impalas, Tri-5 Chevys and early musclecars, so you’re seeing more involvement
of those cars in the street-rod hobby.
Also, more OEMs are working with the
street-rodding and musclecar public to
build powertrain systems that are environmentally friendly. Hot rodders want clean
air, too, for our children and grandchildren, so we are driven by the same need to
have a clean environment. Nevertheless,
every time there is proposed legislation
to curb our rights with our hot rods,
we need to act through organizations,
such as the SEMA Action Network. We
need to be as vigilant as the people who
propose those heavy-handed laws. It’s not
so much a matter of opposition but one
of education.
—Johnny Hunkins
Editor, Popular Hot Rodding
36 June 2011 SEMA News
Steering Column With Keyless Ignition
517/424-0577
www.ididitinc.com
PN: Add On 2600650100 to column
Keyless pushbutton ignition on the steering column
of your choice. Kit includes two keyfobs, one compact control box with 10-ft.-range ability. Keyfob
has automatic and manual security ability.
Wraith 3 Reusable Oil Filter for Corvettes
and Harley-Davidson Motorcycles
323/726-2199
www.paretopoint.com
PN: SRF30F
A premium oil filter for Corvettes or Harleys, featuring a reusable stainless-steel mesh element, magnetic
filtration, low-flow restriction and oil cooling.
Lokar
Performance
Products
ididit Inc.
’68–’69 Mustang Steering Column
517/424-0577
www.ididitinc.com
PN: 1300644010
Tilt and collapsible steering column made with a
Ford spline to fit the original steering wheel.
Joe Gibbs Driven Racing Oil
CSP Coolant System Protector
866/611-1820
www.joegibbsdriven.com
PN: 50030
From Joe Gibbs Driven. Laboratory-proven to
prevent rust and corrosion in radiators and aluminum or cast-iron cylinder heads and engine blocks.
CSP is race-proven by Joe Gibbs Racing to provide
maximum coolant system protection.
Black Stainless-Steel
Housing Engine
Dipsticks
877/469-7440
www.lokar.com
PN: XED-5001
Black stainless-steel housing flexible engine dipsticks and locking engine dipsticks. Assembled with
matching black-anodized aluminum fittings. Black
stainless-steel housing exclusive to Lokar.
Lokar Performance
Products
Black Stainless-Steel
Housing Transmission
Dipsticks
877/469-7440
www.lokar.com
PN: XTD-3350400FM
Black stainless-steel housing flexible transmission dipsticks and locking transmission dipsticks.
Assembled with matching black-anodized aluminum
fittings. Black stainless-steel housing exclusive
to Lokar.
Lokar Performance Products
Billet Aluminum Direct-Fit Brake
and Clutch Pedal Arms
877/469-7440
www.lokar.com
Lokar Performance Products
PN: BCA-9506
Black Stainless-Steel Housing Cables and Brackets
Replaces original brake and clutch
877/469-7440
pedal arms. Billet-aluminum construcPN: XTC-1000HT
tion, bronze pivot bushing for extended
Black stainless-steel braided housing throttle cables and kickdowns. Assembled with matching black-anodized aluminum fit- wear. Pads included. Available for Kugel
Komponents and GM applications.
tings. Black E-Coat mounting brackets. Exclusive to Lokar.
SEMA QHOT ROD ALLEY NEW PRODUCTS
Mattson’s Inc. Custom Radiator/
The-Fan-Man
Custom Core Support
866/435-6477
www.mattsonscustomradiator.com
PN: MCS
Mattson’s Inc. custom radiator Tri-5 core support
offers a one-of-a-kind look for custom Chevys.
March Performance Inc.
Chevy Protrack Black Onyx
Serpentine System
888/729-9070
www.marchperf.com
PN: 21125
Billet-aluminum serpentine system for small- and
big-block chevy.
A lot of street rodders have mentioned
that they are building
their last cars. They
recognize that they
may not be willing or
able to bear the burden of constructing and driving a 60- to
80-year-old car with a tiny passenger
compartment. Some of them are migrating to later-model cars…and some are
just retiring from the hobby.
The late-model sport truck and mini
truck market has decreased radically.
The combination of the S10 going away,
the great financing deals drying up and
the economy hitting the younger guys
just killed that market. In contrast, new
musclecars are very popular. The new
Mustang, Challenger and Camaro have
piqued the interest of a whole new set
of customers, but continuing to do
what you have always done will not
continue to produce results.
The most successful dealers will be
those who have set up a solid, efficient
pipeline for parts. The most successful
manufacturers will be those who can
make and deliver these parts quickly and
efficiently. Quality and delivery will take
precedence over price, within reason.
Customers won’t tolerate the lead times
associated with offshore sources, so a
significant amount of manufacturing has
returned to this country.
—Bret Voelkel
President, RideTech
38 June 2011 SEMA News
MasterShift
Mastershift Short Shifter
888/658-2727
www.mastershift.com
PN: ms-vw001
VW Beetle short shifter throw from gear to gear
but a normal throw on the neutral gate. Drop-in
replacement. Patent pending.
MBM
PB11002PC
800/231-4125
www.mbmbrakes.com
PN: PB11002PC
A product that sets your show piece or everyday
cruiser apart from the pack. Powdercoated brake
components not only make your vehicle look great,
but also stand up to accidental fluid contact.
MBM
DBK 9
800/231-4125
www.mbmbrakes.com
PN: DBK 9
MBM exclusive rear disc brake conversion kit for
the hot rodders’ and musclecar enthusiasts’rearend
of choice, the Ford 9-in. rearend. Bolt-on universal
’79-and-before disc brake conversion kit for Ford
light truck and passenger car 9-in. rearends.
Powermaster Performance
PowerGEN
630/957-4019
www.powermasterperformance.com
PN: 82051-2
Now available with a charge-indicator lamp terminal; 90-amp output/75 amps at idle. Available in
chrome, polished and black powdercoat finishes.
Designed to fit most stock bracketry. Pulley sizes
available from ⅜- to ½-in. widths; 100% new.
Made in the U.S.A.
RideTech (Air Ride Technologies Inc.)
Impact-Forged Coil-Over Shock
812/482-2932
www.ridetech.com
PN: 24149901
RideTech’s Impact Forged gas monotube coil-over
stands alone as the hot rodders finest shock package ever. Fine-thread pinch clamp adjuster, internal
bump stop, dual shaft/dust seals and rebound
adjustable are just a few of many features. CNC
cold-wound high-tensile steel springs provide
more travel and better ride quality.
Rocket Racing Wheels
Rocket Launcher
888/307-7525
www.rocketracingwheels.com
PN: R41-546122
Preserves and perfects the original nostalgia gasser
design and perfects it as a bolt-on. Available in
polished, painted and as cast.
SEMA QHOT ROD ALLEY NEW PRODUCTS
Stainless Steel
Brakes Corp.
Big Bite Rotors Program
800/448-7722
www.ssbrakes.com
Performance rotor program,
including Big Bite rotors, offers
the highest-quality performance
rotors for widest range of applications available. All rotors are
direct-bolt-on applications and
exceed OE standards.
Ron Francis Wiring
Rocket Racing Wheels
Stainless Steel
Brakes Corp.
Comp Series Rear Disc
Brake Conversion Kits
800/448-7722
www.ssbrakes.com
PN: w110-21
Competition rear drum to disc
brake conversion kit for GM
10- and 12-bolt, Ford 9-in.
and Mopar Dana 60 rearends.
A lot of the traditional street-rod companies are going after
the musclecar market, but they’re not
forgetting their roots.
There are a tremendous
amount of steel body parts now—complete ’40 Ford coupes, Model T pickups,
’33 Ford steel bodies, Deuce steel bodies—and they’re all very good quality.
But the sky is the limit with musclecars.
That’s why we need to pay attention
to titling issues. Eventually, you’re going
to have guys yanking untitled musclecars
out of barns. We need to put long-term
solutions in place so that a guy who
tries to register an untitled ’66 Chevelle
some years down the road doesn’t have
a problem.
Manufacturers and dealers must also
be open to all hot rods. When the
NSRA opened its events to cars from the
’80s, a lot of people said it was going to
ruin the hobby. But you can’t look at it
like that. We’re all hot rodders.
Pay close attention to the niche that’s
around you. There are parts out there for
everything. If you pay attention to what’s
going on in your local market, you can
do real well.
—Brian Downard
Vice President of Sales and
Marketing, Lokar Inc.
40 June 2011 SEMA News
Rocket Igniter
888/307-7525
www.rocketracingwheels.com
PN: R33-586137
Inspired by innovative gearheads who streaked across
dry lakebeds for speed and glory. Finishes include
gray, polished and as cast.
Express Wiring Kit
800/292-1940
www.ronfrancis.com
Complete wiring kit includes a 16-fuse color-coded
fuse panel, a synergy headlight switch and color-coded
GXL wire to complete the full-featured project.
Mast Motorsports
Rocket Racing Wheels
Rocket Velocity
888/307-7525
www.rocketracingwheels.com
PN: R54-786145
The Rocket Velocity wheel is purpose-built
to provide maximum style and performance.
Open-window design nicely accentuates many
performance brake systems.
Mozez Racing CNC Cylinder Head
936/560-2218
www.mastmotorsports.com
PN: 510-215
The Mozez CNC canted-valve racing LS cylinder head from Mast Motorsports supports up to
1,000NA hp and flows 458 cfm at .900 lift.
Ron Francis Wiring
Ron Francis Wiring
Synergy Switches
800/292-1940
www.ronfrancis.com
Ignition switches with colored keys, headlight, wiper
and accessory switches to complete a dash with
matching bezels and accent rings.
Ron Francis Wiring
Mustang Foxbody Oxygen-Sensor Harness
800/292-1940
www.ronfrancis.com
Replacement harnesses for ’86–’93 Mustang 5.0
manual and automatic transmissions. Available in
factory length and with extra 24 in. for headers.
Bare Bonz Wiring Kit
800/292-1940
www.ronfrancis.com
Complete wiring kit includes eight-fuse color-coded
fuse panel, synergy headlight switch and color-coded
GXL wire to complete the Bare Bonz project.
Ron Francis Wiring
Telorvek Fuel-Injection Wiring Kit
800/292-1940
www.ronfrancis.com
Fuel-injection wiring kits offer the flexibility to run
wires and mount ECM where you choose. Covers
many Ford and Chevy applications.
Unisteer Performance Products
Tuff Stuff Performance
Accessories Ltd.
Type II Power Steering Pump
800/331-6562
www.tuffstuffperformance.com
PN: 6175ALP
Available in chrome-plated, polished-aluminum or
powdercoated finishes, the compact Type II power
steering pump is ideal for compact installations.
Vette Rack
800/338-9080
www.unisteer.com
PN: 8011530
Rack-and-pinion set-up for ’58–’82 Corvette utilizing factory or aftermarket columns. Small- and bigblock applications available.
Stainless Steel Brakes Corp.
Unisteer Performance Products
Fairlane Rack
800/338-9080
www.unisteer.com
PN: 8011570
Rack-and-pinion set-up for ’63–’65 Fairlanes utilizing
factory or aftermarket columns. Small- and big-block
applications available.
Tuff Stuff Performance Accessories Ltd.
LT1 Water Pump
800/331-6562
www.tuffstuffperformance.com
PN: 1362
Unique LT pump design covers the three most
popular applications with only one part number.
Available triple chrome plated, in polished
aluminum or powdercoated.
Unisteer Performance Products
Tuff Stuff Performance
Accessories Ltd.
Climax Electric Motor
970/390-6607
CIMresearch.com
PN: CM12W
The Climax electric motor with 144V battery pack
delivers 510 lb.-ft. peak acceleration torque, 32 hp
(sustainable). Weighs 53 lbs. Priced low.
Rat Rod Alternator
800/331-6562
www.tuffstuffperformance.com
PN: 7127
One-wire, 100-amp alternators are available in
powdercoated red primer, gray primer and flatblack finishes and are perfect for rat rods and
other unique vehicles.
Vintage Air Inc.
U.S. Radiator Corp.
57-9 Ford Aluminum Radiator
323/826-0965
www.usradiator.com
PN: al50219
A 57-9 Ford car all-aluminum radiator with a core:
two rows of 1-in. tubes.
Gen IV 1964–1/267 Pontiac GTO Sure Fit
Heat/Cool/Defrost System
800/862-6658
www.vintageair.com
PN: 964467
Fully electronic, bolt-in climate control system
featuring new state-of-the-art fly-by-wire cable
converters to convert factory control panel.
Separate coils with a temperature-blend door
for instant just-right comfort.
Tri-Power Rear Disc Brake Conversion Kit
800/448-7722
www.ssbrakes.com
PN: A110-22 FORD
Complete performance rear disc brake
conversion kits that include three-piston
aluminum calipers with a built-in parking
brake, cross-drilled, slotted and plated rotors
and all necessary installation hardware.
The trend to newer
cars has begun. People
are after the cars they
had in high school,
with all of the upgrades
of today’s cars. EFI
engine transplants are
growing as carbureted engines are slowly
going away due to fuel prices and drivability factors. In street rods, traditional
is the key word, with nostalgia-style paint
schemes and far less billet. In musclecars,
it’s EFI and newer suspensions to make
the cars handle and ride better.
Retailers must be aware of parts inventory as a double-edged sword. With the
world of information and the sales
tools available on the Internet, a counter person needs to know more about
the parts he sells, and he also needs
inventory. But be cautious about selling
discounted imported parts. All too often,
the sale of an imported part will come
back to bite you. As the old saying goes
when it comes to original manufactured
parts, “You can buy cheaper, but you
can’t buy better.” Copied goods from
China and other countries usually sell for
less, but more often than not, that’s due
to lower quality.
—Dennis Overholser
Executive Vice President,
Painless Performance
www.semanews.com
41
SEMA QHOT ROD ALLEY NEW PRODUCTS
Ablaze Grilles Inc.
’10 Camaro Framed Diamond Cut Grille
714/956-5184
www.ablazegrilles.com
PN: 120-0-21
A ’10–’11 Camaro SS RS diamond-cut aluminum
with angled aluminum frame main grille insert.
Bumper and signal lights grilles also available.
Modern musclecars
are very strong and
improving, but we
still are focused on hot
rods. Safety is always
an important factor, so
we focus on accuracy
and staying Made in the U.S.A. That is
very important to our dealers and our
customers, and the entire team is proud
of that fact!
Musclecar people want modern technology but also want the original look.
This is one reason we are so focused in
our Retro-Fit Shop. The custom group
seems to like using old-school gauge clusters and retrofitting modern movements
into old clusters. They really like to add
matching colors or logos, and that has
been a blast for our Retro-Fit team.
It seems that a lot of folks are knocking off other peoples’ products, but a
very good friend of mine gave me some
wonderful advice: “Focus on doing what
you do best and do it. Forget about the
copycats. They will always be there and
will always have customers. Build everything the best you can.” Best advice in
the world! Focus on learning the most
you can about the parts you sell. Focus
on quality, and listen to your customers.
—John D. McLeod
Owner, Classic Instruments
42 June 2011 SEMA News
Ron Francis Wiring
Access 24/7 Wiring Kit
800/292-1940
www.ronfrancis.com
Magnet-mounted fuse panel wiring system allows
easy access. Complete kit includes our synergy headlight switch and color-coded GXL wire to complete
the installation.
Wheel Vintiques Inc.
18-in. Steel Black Chrome Rallye
559/251-6957
www.wheelvintiques.com
PN: 68-8812052
Eighteen-in. steel black chrome Rallye. Available
in 5x4.5-, 5x4.75-, 5x5-, 6x5.5- and 5x5.5-in. bolt
patterns. Available in 18x7 and 18x8 in. Custom
backspace available. Also available in powdercoated
and chrome finishes.
Putco Inc.
Wheel Vintiques Inc.
Billet Style Steel Wheel
559/251-6957
www.wheelvintiques.com
PN: 106-7812042
Seventeen-in. billet-style steel wheel available in
7-, 8- and 9-½-in. widths. Comes in most popular
bolt patterns. Fits all Mustangs up through 2010.
Chrome Trim Mirror Overlays–
’11 Chevy Camaro
800/247-3974
www.putco.com
PN: 400604
Putco’s Chrome Trim Mirror Overlays for the
’11 Chevy Camaro provides a high-quality chrome
finish to accent the vehicle’s exterior.
Putco Inc.
LED Rear Accent Light Bar–
’11 Chevy Camaro
800/247-3974
www.putco.com
PN: 900648
Putco’s LED Rear Accent Light Bar for the
’11 Chevy Camaro provides a unique, custom
look and operates with the running lights, reverse
lights, turn signals, and brake lights. Stand out from
the rest with this accessory.
Lokar Performance Products
C-10 Throttle Pedal Assembly
and Curved Pedal Pads
877/469-7440
www.lokar.com
PN: BAG-6164
Direct-replacement throttle assembly bolts into
factory location. Convert rod-type linkage to Lokar
throttle cable linkage. Adjustable arms. Curved
brake/clutch pads, direct replacement.
Putco Inc.
Liquid Aluminum Grille Insert–
’11 Chevy Camaro
800/247-3974
www.putco.com
PN: 91160
Putco’s CNC Aluminum Grille Insert for the
’11 Chevy Camaro provides a true custom look.
Each kit includes a top and bottom grille insert that
mounts easily over the factory grille.
D.C. Power Engineering
Chassis Tech
No O-Ring Air Shocks
800/842-8789
www.airbagit.com
PN: AIRSHOCK-01
No O-rings to wear out and leak.
Eight-position compression and
rebound dampening adjustment.
High-Output Charging Systems
951/509-5617
www.dcpowerinc.com
PN: 270-XP
DC Power Engineering’s new-technology charging systems available
for rods, racing, cars, trucks and SUVs requiring idle performance
along with top-end reliability.
Chassis Tech
Stainless-Steel Air Tanks
800/842-8789
www.airbagit.com
PN: AIRTANK-05-STL
With the strength of steel, 1,000-psi burst tested and no-rust stainless,
this is the best money can buy. Comes ported for a drain valve and
for pressure switch, tank gauge and air in/air out.
Stainless Steel Brakes Corp.
Quick Change Caliper Kit-Jeep
800/448-7722
www.ssbrakes.com
PN: a189-4
Direct-bolt-on quick-change caliper kit designed
specifically for late-model Jeep CJs. Kit includes
three-piston aluminum calipers, performance
pads and the necessary installation hardware.
Stainless Steel
Brakes Corp.
Super Twin Plus
Front Brake Kit
800/448-7722
www.ssbrakes.com
PN: w123-28 GM
Super Twin two-piston
aluminum calipers with
stainless-steel pistons,
13-in. cross-drilled, slotted, plated rotors and
all necessary installation
hardware. Bolts to drum/
disc spindles.
Stainless Steel
Brakes Corp.
Accessories Plan-O-Gram
800/448-7722
www.ssbrakes.com
PN: a1750
Steele Rubber Products
70-3272-72 Door Weather Strips
800/544-8665
www.steelerubber.com
PN: 70-3272-72
Introducing ’71–’76 Lincoln Mark IV and Ford
Thunderbird door weatherstrips with fully molded
ends. Correct extrusion along length with embedded
nylon pins spaced as originals. Includes nylon screws
for molded ends.
Stainless Steel Brakes Corp.
Comp Series Front Disc Brake Kits
800/448-7722
www.ssbrakes.com
PN: W123-25 GM
Comp series front disc brake kits include four-piston
billet-aluminum calipers, Big Bite performance crossdrilled, slotted and plated rotors and all the necessary
installation hardware.
Chassisworks/VariShock/
Total Control Products/KP
g-Bar/g-Link Suspensions for
’64–’72 GM A-Body
916/388-0288
www.cachassisworks.com
PN: 5827-A10
g-Bar/g-Link suspensions install easily using FAB9
or OEM housings. Optional urethane or TrueCenter
ends, steel or aluminum links and VariShock coilover or air suspension.
The current musclecars from the OEs are
achieving high levels of
performance through
modern powertrain
technology. They are
extremely powerful yet
deliver fuel economy unheard of during
the ’60s and ’70s. Plus, as happened back
then, today’s musclecars are being used as
platforms for a new generation of supercars from tuners, such as Lingenfelter,
Hurst, Shelby and Baldwin-Motion.
The restomod trend shows no signs
of slowing down. Car builders all over
the country are making these cars wilder
and wilder; and the performance arms
of the OEs—particularly GM Performance Parts and Mopar—continue to
bring out new permutations of their
big-cube engines to give these builders a
starting point.
In the restoration niche, we’re seeing
growth in the number of complete,
all-steel reproduction bodies available
from companies such as Dynacorn and
Goodmark. Classic Industries and OER
moving beyond just GM reproduction
parts and into the Mopar arena will be
a real help to restorers of Plymouth and
Dodge musclecars.
There have also been demographic
shifts and an overall decline in the number of young people interested in cars.
We need to keep young people enthusiastic about cars; otherwise, our businesses
will literally die out. Get kids interested!
—Drew Hardin
Freelance Writer and Editor,
Muscle Car Review Magazine
www.semanews.com 43
SEMA QHOT ROD ALLEY NEW PRODUCTS
Marquez Design
1/266–1/267 Nova Taillight
916/373-9783
www.marquezdesign.com
PN: #150
A ’66–’67 Chevrolet Nova taillight. Includes LED setup for
all red or backup lenses. Handpolished bezel, 3-D machined
from 6061-T6 aluminum.
March Performance Inc.
QuietRIDE Solutions
LS Protrack Serpentine System
888/729-9070
www.marchperf.com
PN: 20035
Billet-aluminum serpentine system for
LS-based motors.
March Performance Inc.
Protrack Air Cleaner
888/729-9070
www.marchperf.com
PN: 9750
Stylish billet-aluminum air cleaner.
GM G-Body Firewall Insulator
209/942-4777
www.quietride.com
The quality of hot
rods today is dramatically different from the
past, and parts are now
being built specifically
for the needs of hot
rod customers. Brake
systems, wiring, transmissions—even our
alternators are now being built to customers’ specifications. This gives retailers
the option to put better products on their
customers’ vehicles.
There are also far greater engine
options available now. You’re seeing
guys running pure Ford engines, and
the new LS engines are giving street
rodders even more options. Builders
can literally choose their motors for the
purposes they want. Musclecar owners
not only drag race but also road race
and run their cars through slaloms. That
brings a whole new range of parts to be
sold through the industry. And with the
30-year rule, the NSRA has now joined
Goodguys in opening the door to practically everything at their events.
The most important thing retailers
can do is to develop good relationships
with their manufacturers. Have your
staff work with them to know that their
engineering, technical and sales people
are there to support them. If you have
problems, remember that quality manufacturers will stand behind their products
and help you work through any issues.
—Vince Sica
Director of Sales and Marketing,
Powermaster Performance
44 June 2011 SEMA News
Marshall Instruments
1/260s Muscle Gauge Set
714/632-8565
www.marshallinstruments.com
PN: 6964
Musclecar-era themed gauges with period look,
full-sweep electric stepper motor movements and
through-dial LED lighting.
Chassis Tech
Flaming River Industries Inc.
Musclecar Series Floor Mounts—
Made in the U.S.A.
440/826-4488
www.flamingriver.com
PN: FR20101CH
Flaming River swivel floor mounts have been
expanded to include even more styles of classic
vehicles and musclecars.
Flaming River Industries Inc.
Third-Generation Keyless Ignition and
Entry System—Made in the U.S.A.
440/826-4488
www.flamingriver.com
PN: FR60003
The new third-generation system has a keyfob
docking station for more reliable starting and
security and includes door-lock actuators for
remote vehicle entry.
Air Engine With Heater and Dryer
800/842-8789
www.airbagit.com
PN: Air Dryer Combo
Dual-valve heaters are built into the air-engine,
maintaining temperatures of 72º during the winter.
The dryer removes moisture from the air system.
Chassis Tech
Air Engine Valve Line
800/842-8789
www.airbagit.com
PN: AIRVALVE-ENGINE
Eight-cylinder, three-position, 300-psi, 15mm
160-watt coil (⅝-in.) orifice, air-engine valves by
Airbagit.com. It takes one of these for complete
FBSS, one on each corner. No assembly required.
Fittings and harness, dual air gauges and up/down
speed controllers included.