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CONTENTS
Xime Chronicle
2
The Founders
3
Board of Governors
3
The Campus
4
Awards & Accolades
6
The Winning Streak at XIME 2013-14
7
Event Management Programme
9
Objectives of the Programme
10
Programme Structure
10
Curriculum
11
Pedagogy
13
Admission Procedure
14
Fee Structure
14
The Faculty
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1
XIME CHRONICLE
The Beginning
XIME was established in 1991 by a group of distinguished academicians under the leadership
of Prof. J. Philip, former Director of IIM, Bangalore.
It is located in the heart of Electronics City, the Silicon Valley of India, Bangalore with IT icons
such as Hewlett Packard, Infosys, TCS and Wipro as its neighbours. The campus vibrates
with myriad activities such as conventions, conferences, student competitions, short-term
industry relevant programmes and cultural activities along with excellent co-curricular
activities.
The Institute
XIME is today a global brand and hosts regular international events in collaboration with
over a dozen partner institutions around the globe, including student and faculty exchange
programmes and international study tours for its students.
Personalized attention to student development is a key tenet at XIME. The curriculum at the
institute is regularly reviewed and updated according to industry requirements. XIME has a
diverse faculty group, with good representation from senior positions in industry and civil
services as well. The institute can boast of virtually full and high quality placements in all
the years. It is little wonder then, that XIME is acknowledged as a leading B-School in South
India, being continuously ranked among the top thirty B-Schools in India, and is generally
seen as the second best in Bangalore after IIM-B.
XIME’s Flagship Programme is the two-year Post-graduate (PGDM) Diploma in Management,
which is admitting the 20th Batch of Students this year, 180 being the batch size.
XIME Kochi
XIME added another feather to its cap when its state-of-the-art campus at Kochi was
inaugurated on December 2, 2012 by Sri. Oommen Chandy, Hon’ble Chief Minister of
Kerala. PGDM at XIME Kochi got AICTE, approval for an annual intake of 120 students.
The first batch started in July 2013. XIME’s proposed new campus in Chennai should be
operational by December 2014.
XIME Kochi
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THE FOUNDERS
XIME was founded by a group of leading academicians, who have made noteworthy contributions to
management education and other professional areas in the country.
Prof. J. Philip
Former Director, IIM-Bangalore
Founder President, Association of Indian
Management Schools (AIMS)
Rt. Rev. Dr. Alphonsus Mathias
Archbishop Emeritus of Bangalore
Dr. Fr. Percival Fernandez
Former Director
St. John’s Medical College, Bangalore
Rev. Dr. E. Abraham S.J.
Director, XLRI, Jamshedpur.
Late Prof. J. D. Cherayil
Former Professor,
Indian Institute of Science,
Bangalore
BOARD OF GOVERNORS
Chairman
Mr. K.C. Mohan
Former Chairman, MECON
Vice Chairman
Prof. J. Philip
Former Director, IIM-B
Vice President
Mr. V. O. Sebastian
Director, AIMS, Dubai
Mr. K. C. Mohan, Chairman
Former Chairman, MECON
Prof. J. Philip
Vice - Chairman and President
Former Director, IIMB
Mr. V. O. Sebastian, Vice President
Director,
Allied Institute of Management Studies, Dubai
Mr. C. J. Kuncheria
Secretary, XIME Society
Fr. Dr. E Abraham S J
Director, XLRI School of Business,Jamshedpur
Dr. J Alexander, IAS (Retd.)
Former Chief Secretary, Govt. of Karnataka
Prof. Prakash G Apte
Former Director, IIM-B
Rev. Sr. Philomena Cardoza
Former Principal, Jyoti Nivas College, Bangalore
Mr. P C Cyriac, IAS (Retd)
Former Addl. Chief Secretary, Govt. of Tamil Nadu.
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Secretary
Mr. C. J. Kuncheria
CEO, Modern Rubber Industries
Member, BoG & Advisor
Dr. J. Alexander
Mr. Vinay L Deshpande
Chairman, Encore Software Technologies
Mr. L. Krishnan
Former President, CII, Karnataka &
M.D. - TaeguTec India P. Ltd.
Prof. G. R. Kulkarni
Former Dean, IIMA
Mr. David Lobo
CMD, Deejay Enterprises
Mr. Anil J. Philip
Vice President, IBM, Bangalore
Prof. C. P. Ravindranathan, IFS (Retd)
Former High Commissioner of India to Australia
and many other countries
Mr. S. Viswanathan
Former Chairman, CII Karnataka and
MD, John Fowler (I) Pvt. Ltd.
Representative, AICTE
Dr. M. Nellaiappan
Director, XIME-Bangalore
Prof. S. D. Tyagaraj
Senior Dean-XIME Bangalore
THE CAMPUS
XIME has an integrated campus that offers excellent academic infrastructure and accommodation to its students of the two-year PGDM programme. The facilities at XIME include:
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13 class rooms with seating capacity ranging from 40 – 150, including seven air-conditioned class rooms.
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A full-fledged library with a rich and vast collection of books from both management and non-man agement domains.
• Multi-media and projection systems in all class rooms with a fully covered WI-FI internet system.
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Separate hostels for men and women students.
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An Executive conference hall for Management Development Programmes.
• An auditorium with a seating capacity of 300 audience which is now being raised to 500 capacity.
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Video conferencing facility for virtual class room sessions.
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On campus gymnasium and facilities for cricket, basketball, volley ball, badminton, tennis,
table-tennis, and billiards for both men and women students.
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Student lounges with entertainment facilities.
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Canteen and dining rooms; soft drink and coffee vending machines.
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XIME’s Vision
In an environment which is perceived as ‘Elitist’, XIME will harness the
power of technology, innovation and excellent human resources, to
provide its students with ‘world class’ business education programmes
which are affordable, imaginative and relevant to Indian business
environment and ethos. Recognizing that ethics and values are essential
for good business practice, XIME will strive to inculcate these concerns
in its management graduates.
XIME’s faculty is the key to its search for excellence and their continuous development is essential for maintaining the highest standards.
XIME would ensure this through adequate and relevant research, consulting and training in their areas of specializations.
XIME would work towards being counted among the first twenty
management schools in the country.
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Awards and Accolades
Awards & Honours for the Institute
Sl. No.
1.
2.
Award
Conferred by
Award for Managerial Excellence among
Madras Management Association (MMA)
B – Schools in South India
Business School which encourages
Dewang Mehta Business School Awards
Innovations that leads to better Development
Year
2012
2011
3.
A Top business school of India
Competition Success Review (CSR)
2011
4.
A B-School which innovates in Teaching
Methodology
DNA and Stars Group. Innovative Business
School Awards
2011
5.
B-School Leadership Award
Dewang Mehta Business School Awards
2010
6.
Top Institute of India Award
Competition Success Review (CSR)
2010
7.
Outstanding B-School (South)
Dainik Bhaskar B-School Leadership Awards
2010
Awards and Honours bestowed upon Prof J Philip, President, XIME, 2009-11
The many awards and honours bestowed upon Prof J. Philip, the key founder of XIME stand as testimony
to his outstanding contributions to Management Education.
To mention some of the recent ones:
1. Life-time Achievement Award for Excellence in the Profession and Societal Contribution, instituted
by the Alumni Association of XLRI, November 2009.
2. Star News ‘National B School Awards 2011’ in
association with Canon honoured Prof J Philip with
Life Time Achievement Award, February 2011.
3. AIMA’s Kewal Nohria Award for Academic Leadership
in Management Education – September, 2011,
4. Le Matinal Educational Excellence Award at Mauritius
December, 2011.
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THE WINNING STREAK AT XIME 2013-14
Winning is a matter of habit for the students of XIME. Every year they actively participate in
Management Fests and Competitions organized by reputable Business Management Schools.
Some of the major awards won in the current year are :
Organizer
Event & Winners
SDM IMD Mysore
Overall Champions (February 2014)
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Best Manager – winner – Surabhi Ramachandran
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HR event – winners – Chandini & Sarnava
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Operations event – winners- Awadooth & Udipta
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IT event – winners- Josy John & Swastic Jamadar
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Retail event- winners - Sidharth Chitrappu & Md Avaish
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Marketing event – runners up – Tanika & Ujaani
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Finance event – runners up – Subendra & Shubham
ABBS, KAABS &
XIME-International
Conference
Research Paper contest – winners – Jennie George &Vishak E B (cash award of
Rs.15,000) – Jan. 2014
IIM-B, Unmaad
Online Poster making competition, January 2014
Winner – Tanika Naik
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Winners in B Plan – Shikhar Saxena, Vishal Verma and Anand Chaturvedi
(cash prize – 20,000)
Live case - Second prize – Anand Bose & Ameer Sayyed (cash award of
Rs.10,000) Jan. 2014
Christ University
Pioneer 2014
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Christ University
Kengeri Campus Fest
Winners of Business Plan contestShikhar Saxena and Anand Chadurvedi, January 2014
Rotary Club
Yadalam Nanjaiah Shetty Shield
Debate – Winners – Ushasi Bandhyopadhay & Debesh Prasad Rath
[January 2014] cash award - 20,000
Bajaj Allianz
Winners – Nicy S and Mithun J B (Cash prize – 50,000)
Digital Campaign Design Contest, December 2013
Trident Group
Winner-Open Mega Online Business Simulation Challenge – December 2013
Ansh Khandelwal (Cash award-15,000)
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Mount Carmel College •
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Kristu Jayanthi
College
Best Manager – Ushasi Bandopadhyay [December 2013]
Quiz winners – Taha Khambaty & Swastic Das
HR event Winners – Prerna Chauhan & Alysia D’ Souza
Surabhi Ramachandrtan and Reetika Verma
First prize in HR event, November 2013
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Christ University,
Bangalore
Star Cruise at
Singapore
XIM, Bhubaneshwar
Shanghai, China
Madras Management
Association [MMA]
LIBA, Chennai
IIT, Chennai
Jain University
‘Ushus’ November 2013 – XIME students won prizes in five of the eight
competitions in this fest.
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Shikar Saxena and Vishal Verma won first prize in Marketing, and events
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Alysia D’ Souza and Prerna Chauhan in HR event
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Ansh Khandelwal and Shubhan Khandelwal in Finance
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Swastic Das and Vamsi Krishna were Runners up in Quiz
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Padmavathy S and Kaushi K Balachander in IT event.
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XIME team won the overall Championship at the Grand Finale of Jain
University Fest held on a Star Cruiser in Singapore during 14-19
November 2013. Roshan John and Paromita Banerjee were the team
members who made XIME proud at this international locale.
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Swastic Das and Taha Khambaty won the first prize at National level of
online Business Quiz, November 2013
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Shagun Segal and Suresh Kumar Raveendran won the second prize.
Akshay Ajay Joshi won the second prize in International Quiz held as part of
BRICS Students meet, Oct. 25 to 27, 2013.
All the three prizes at the prestigious National level Debate competition
organized by MMA in October 2013 were won by XIME students.
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Ushasi Bandhyopadhyay won the first prize
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Debesh Prasad Rath won the second prize
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Navien Potheri and Rahul Mathew won the first prize at the national
level Business Plan contest organized by MMA.
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Surabhi Ramachandran & Alysia D’Souza won first prize – HR event February 2013.
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Ansh Khandelwal and Shubham Khandelwal won the second prize in
Finance Quiz - October 2013.
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Ansh Khandelwal, Sourav Arora, Antony Joseph and Shubham
Khandelwal won the second prize in Sports Franchise. Management
Competition organized by IIT, Chennai, October 2013.
XIME students were overall Champions at the business competition events.
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Roshan John won the Best Manager award at the National Fest at Jain
University.
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Paromita Banerjee won the Operations event at Jain University Fest.
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Vamsi Krishna and Mohd Avaish won the first prize in Business Quiz.
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Shagun Segal a runner up in the Marketing Event.
Seoul, Korea
Ushasi Bandhyopadhayay and Taha Khambaty attended an international
marketing camp - October 2013 organized byHUNDAI Corporation.
NMIMS
Nikhil Paul and Team were Winners at the Marketing Event held in Jan. 2013
TSM, Madurai
XIME Team won Overall Championship at the Management Fest - January
2013.
TAPMI
Akshat Modi, Deepika Rao and Deepak Koshi won prizes at “Atharva”, held in
January 2013
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EVENT MANAGEMENT PROGRAMME
An Overview
Globalization, incredible advances in technology and the advent of cut throat competition have combined
to bring about a high degree of professionalization in the practice of management. As these pressures grow,
professionalization tends to embrace deeper and deeper levels of management practice. Event management
is one such deeper level.
Event management is an option for consideration in determining the marketing mix and in implementing business strategy. An event is a show, or a meeting, or a conference arranged by an organizer to establish effective
communication with a target audience. The organizer’s purpose is to convey a message which carries conviction to the audience and secures for the event organizer the support and commitment he is seeking from them.
Increasingly, event management is getting professionalized and exposure to formal education is becoming
a necessity for event strategists and event managers – especially those who are keen to enter or join the
industry newly. Opportunities in the Event Management Industry are exploding and a survey carried
out by XIME has borne out this fact. Opportunities include jobs at various levels as also entrepreneurial
opportunities to set up event management companies specializing in specific types of events.
Broadly speaking there are two kinds of events to be managed: (a) business events and (b) social
events. Business events include brand building, product launching, road shows, shareholder meetings,
professional conferences, seminars, etc. Social events include marriages, religious ceremonies, community festivals and so on. Now-a-days there are political events also which are coming into the purview of the event
management industry. These include political meetings, mega rallies, political back office support events and
so on. All events call for superior knowledge of the host industry as also the event management industry, to
be able to conceptualize the event; and skills to transform the concept into a reality through the use of project
management techniques, logistical support, choice of event related technology and a deep understanding of
media, including digital media and social media.
XIME’s Certificate Programme in Event Management aims at facilitating aspiring entrants to this industry
acquire appropriate levels of knowledge and skills in all these areas which are vital for success as
professionals.
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OBJECTIVES OF THE PROGRAMME
The Programme aims at the following learning objectives:
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Essential knowledge based on core event management functions and soft skills;
Skills in planning and organizing events;
Skills of identifying and monitoring the business essentials of event management organizations; and
Build the competencies in organizing events as professional business activities/ services in sync with
related businesses such as travel and tourism management and hospitality management services.
Coverage
The six-month Programme provides essential knowledge base in core management functions and soft
skills, besides equipping the participants with planning, organizing, and monitoring skills as needed for
effective event management. The programme will not only develop them as field level event, the planners,
and managers but also as smart entrepreneurs. It will also enable the candidate to build competencies
in developing event management as a specialized function within large enterprises that may deal with
complimentary and supplementary businesses such as travel and tourism management as well as
hospitality management.
The Programme will be delivered by XIME’s highly professional and experienced faculty, backed by
industry experts from various organizations associated with the event management domain.
Classes will be at weekends across twenty-five weeks, held at facilities in Jyoti Nivas College and
also at its main campus in Electronics City.
On successful completion of the Programme, the students will receive a Certificate in Event Management.
PROGRAMME STRUCTURE
The Programme will be offered over three terms, covering 12 subjects will be of two credit value each and
will involve continuous evaluation and feedback.
Term I
01. Basics of Event
Management
02. Event Planning and Project
Management
03. Logistics & Operations
Management
Term II
05. Effective
Communication Skills
04. Basic Accounting
08. Team Management
06. Basics of Marketing
07. Organizing Conferences
and Expositions
Term III
09. Time and Crisis
Management
10. Event Leadership Small to
Mega Events
11. Web Designing and Internet
Usage for Planning Events
12. Successful Management of
Event Management Firms
Duration:
Six months – spread over three terms of 8 weeks each, commencing from 20th June, 2014. One week will
be for orientation of the candidates to this domain.
Who should enroll?
The Programme is intended for :
1. Those who are interested in pursuing a career in organizing conferences, celebrations, travel,
sports, tourism or hospitality events – in short, any event management.
2. Executives who coordinate events in corporates and wishing to enhance their knowledge and skills by going through a structured programme in event management.
3. Those who are now working in some related domains but would like to migrate to the domain of event management.
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CURRICULUM
Term 1
1. Basics of Event Management
The course offers basics of the event management business , as it emerged as an application of project
management, covering the what, why, and how of the various functions that are to be performed in
managing events. The business models and revenue models that help managing events as a profitable
enterprise are introduced in this course.
The key elements of event management: identification of target audiences, design of event concept,
planning and coordinating the technical aspects before actually launching the event and finally, creating
the elements of how an event would develop and make the desired impact on users and participants of
the event are introduced in this course.
2. Event Planning and Project Management
Identification and appreciation of the varied delivery requirements of events; Project management
elements for professional conduct of an event; Identification of resources, work flow, balancing costs, time
and quality in conducting an event and how to develop and prepare for uncertainties in managing an
event; Role of Event Manager as a Project Leader.
3. Logistics and Operations Management
Aspects of event development to event logistics; Starting from site surveying, client service, supply chain
identification, procurement, scheduling to the delivery of all resource components in a timely and budget
complying and adhering to quality, safety, security and other operational fashion requirements.
4. Basic Accounting
Basics of accounts, including book keeping, double entry system of accounts, learning of how to
prepare and understand financial statements; Accounting as information system; Financial management of
resources and cash management; Fundamentals of costing; Exposure to common accounting package like
Tally.
Term II
5. Effective Communication Skills:
Principles of effective business communication, including business etiquette, presentation and public
speaking/ master of ceremonies skills, protocol etc.; Types of barriers to communication and how to
overcome barriers; Business report writing/ 3 Ps in action. Understanding how communication works in
business, how to communicate competently and effectively; Competent writing and speaking skills crucial
to business.
6. Basics of Marketing
Role of events as marketing tools, effective marketing of the event management services using the
marketing principles.
Basics of marketing mix, emphasizing promotional methods and basics of advertising with emphasis on
internet based social media marketing, esp, Facebook and Twitter; Market segmentation, characteristics of
segments; Customer relationship management; how to develop pricing of conducting an event.
7. Organizing Conferences and Expositions
Conducting meetings, conferences, holding business expositions that impress and drive the marketing
pitch of the firm and strengthen the relations between business partners and collaborators is critical to
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succeed; Concepts of organizing meetings, conferences and exhibitions as big ticket events; key considerations
in successful conduct of large meetings, corporate conferences and trade expositions.
8. Team Management
Teams of multi-tasking, go-getting individuals, supporting each other to make the projects happen as
designed, know each other, understand the requirements of others and attend to them, without being
supervised and monitored for their job deliverables; How to build teams of staff members who can act
together and ensure the success of events being handled; Inter-personal behaviour, group dynamics and
developing teams through organizational understanding.
Term III
9. Time Management and Proactive Management for Crisis Prevention
To handle, all expected and unexpected developments while organizing and managing an event. Key
soft skills of managing time in a professional and systematic way, and developing support systems to the
project management approaches by preparing for and handling crises of various types. Preventing crises
would be the aim.
10. Event Leadership-Small to Mega events
Types of events, characteristics of various events, characteristics of audience, entry and queuing method,
crowd control, managing control behaviour, health and sanitary arrangements, transportation facilities,
security arrangement, legal permissions and compliance of rules; Role of Leadership in crowd management,
Characteristics of leader in managing crowd behaviour, understanding of qualities of leadership.
11. Web designing and internet planning for Events
Basic skills of how to use various templates in making attractive web pages that help showcase the events
planned and develop them to link with social media as well as search engines like Google. To identify and
access the internet resources and tools in a cost effective manner so as to develop and/ help develop
supportive mechanisms in handling the web presence of the event planned.
12. Successful Management of an Event Business Firm
Business development, profitability and growth; understand and manage one’s stakeholders, facilitating
them to prosper and sustain in the industry. Inputs on entrepreneurship, professional management of the
organization, competitive skills and adaptive ability to the changing business environment; Understanding
of various funding resources; facilitating to create a successful business model.
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PEDAGOGY
Team Oriented Teaching
A variety of methods are used to teach different subjects. Lecture sessions are supplemented with case
studies, individual and team exercises, assignments, seminar presentations, and live project(s). Considerable emphasis will be placed on team assignments, team discussions and team work, besides live project
participation.
Live Project
An essential to the successful completion of the programme, all participants are expected to work on a
Live Project, to be designed and offered with the partnership of Event Management Firms. The Live Projects will be announced towards the end of the first trimester and students will get four weeks’ time after
the first term to do the live project.
Comprehensive Evaluation System
Performance in each course is evaluated separately. It is based on a continuous and versatile system of
periodic quizzes, surprise class tests, midterm test, home assignments, live projects, class participation and
end-term written examination.
Attendance:
100% Attendance is required to successfully complete each trimester. However, in exceptional circumstances XIME would consider condoning absences due to sickness, bereavements or officially assigned
work by the organizations where a student is working for on behalf of the Institute. Such absences should
not exceed 15 percent in a course.
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FEE STRUCTURE
•
Tuition Fees
: Rs. 45,000/-
•
Course Material
: Rs. 5,000/-
•
Total
: Rs. 50,000/-
Fees are to be payable in two instalments: Rs.30,000/- at the time of enrolment and the balance Rs.20,000/at the time of the commencement of the second term.
Campus and Venue for the Event Management Programme
Keeping in mind the demands and pressures on working professionals and students who seek a convenient location for attending a weekend class-room Programme, XIME is offering the proposed Event
Management Certificate Programme in the heart of Bangalore city, at the Jyoti Nivas College. However,
Saturday classes will be held at the campus in Electronics City to facilitate the programme students to use
the Institute library, computer centre and other facilities.
The City Centre has a well-equipped Class Room. All students are allowed to visit XIME main campus at
Electronic City Phase – II to make use of its main library, computer centre and other facilities of the Institute.
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THE FACULTY
XIME has a number of excellent faculty members with sound academic credentials and who have held
senior/top positions in diverse organizations. XIME offers a balance between academic input, experience
sharing and application in work places.
Faculty Team
Prof. J. Philip
M.A.B.L., ITPBA (Harvard B-School)
President and Director-Emeritus
Dr. V.V. Ravi Kumar,
B.Sc. MBA Ph.D. CAIIB
Prof. Harikumar Mahadeva Iyer
BE, PGDM (IIM – B)
Dr. Jeyakar Vedamanickam
B.E., MSc., PhD
Dr. P. Lakshmi
Ph.D., ICWAI, B.Com.
Prof. C.P. Ravindranathan, IFS (Retd.)
M.A (Politics), B.A (Economics)
Ms. Mareena Mathew
MA [Eco.], ICWAI, MBA
Prof. S.D. Tyagaraj
B.Sc., M.Stat.
Sr. Dean (Academic Programmes)
Mr. T J Kuriakose
MA, LLB, MBA, CAIIB, ACIB (London)
Prof. Joy Varghese
B.Sc., MSW, MBA
Dr. Sumathi Annamalai
MBA, M.Phil, Ph.D
Prof. S. Surayanarayana
B.Tech. PGDM [IIM-A]
Dr. K. Latha
B.Sc., MBA, Ph.D.
Mr. M Deshpande
B.E., EPGDBM (Symbiosis), PMP (PMI)
Mr. John Ben
BE, PGDM (IIM – Lucknow), FPM IIM – Lucknow
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Ms. Hinna Pathak
MBA, B. Pharma
INTERNATIONAL VISITING FACULTY
Dr. Kanti Srikantaiah
Dominican University, USA
Prof. Ramakrishna Hindupur
Redlands University, L.A, USA
Prof. Gerald Groshek
Redlands University, L.A, USA
Prof. Armoogum Sawmy
Novancia University, Paris, France
Prof. Mahesh Srinivasan
University of Akron, OH, USA
Prof. Harry Lei Huang
Guangdong University of Foreign Studies, China
Rights Reserved
The administration of Xavier Institute of Management and Entrepreneurship reserves the right to make
any changes in the requirement and regulations for admissions, regulations for continuing in the course
or for graduation, contents of the course, fees charged, regulations affecting students, Programme
administration, or make any suitable modifications in any provision of the course curriculum, or in any
matter incidental or ancillary hitherto, should these me deemed necessary in the interest of the students,
the institute, or the profession. All matters of dispute shall be subject to the jurisdiction of the Courts of
Law of the City of Bangalore.
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