faster, smoother, warmer, harder… atomic 2014-15

Transcription

Press Release
FASTER, SMOOTHER,
WARMER, HARDER…
ATOMIC 2014-15 HIGHLIGHTS
WELCOME TO THE HIGHLIGHTS OF OUR ATOMIC 2014-15 RANGE. WE’VE GOT SOME EXCITING
NEW INNOVATION THIS YEAR: TO RACE FASTER, TURN SMOOTHER, RIP HARDER, TOUR LIGHTER
AND STAY WARMER. SO EVERY SKIER THAT HITS THE HILL, WHATEVER THEIR AGE, LEVEL OR
PLAYGROUND, CAN GET MORE FROM THE SPORT WE ALL LOVE. HERE’S WHAT’S NEW FOR 2014-15:
ATOMIC SKIWEAR: SKIING EXPERTISE FROM TOP TO TOE
This winter we’re excited to announce the launch of our first ever skiwear range. And like all the
equipment we make, it’s carefully designed to actively help skiers have a better skiing experience:
focused on the growing world of progressive all-mountain skiing, it uses super lightweight fabrics
including Pertex© and PrimaLoft© insulation to keep skiers warm without weighing them down.
They’re cut with a unique Ski Fit to mirror people’s skiing position. And they’re full of features to help
skiers work with the elements to control their climate. Our range is also split into three lines: Cliffline,
Ridgeline and Treeline. Each provides a different layering option for skiers – including our radical
inside-out layering on Cliffline. It’s a skiwear range built to do exactly what skiers need. Finally, for the
first time we’re also offering all skiers our Atomic Logowear – stylish ski and casual wear featuring the
Atomic star.
HAWX 2.0: NOTHING’S CHANGED, EXCEPT EVERYTHING
Hawx is the world’s best-selling medium fit boot, and we’re now making it even better. We’ve kept the
legendary Hawx fit then added loads of new features on top. These include Memory Fit, our latest
heat-fitting technology, plus 3MTM ThinsulateTM Insulation to keep feet warm and responsive even in
extremely cold and damp conditions. Hawx 2.0 also features our new Power Shift that can adjust the
boot’s forward lean and flex index quickly and easily. And the Hawx flex area has moved from side to
sole. This new Sole Flex provides a more natural bending line for better balance, better feel underfoot
and greater control.
atomic.com
Press Release
DOUBLEDECK 3.0 WITH RAMP TECH: FEEL THE POWER, ENJOY THE PRECISION
This year we’ve got an exciting new piece of innovation for Redster: Doubledeck 3.0 with RAMP Tech.
Over the past few seasons, Doubledeck technology has helped make Redster the fastest race ski in
the world. Now this brand new third-generation Doubledeck technology makes Redster easier and
smoother to ride. That’s because Doubledeck 3.0 includes a new free-gliding upper deck to better
absorb shocks and increase stability. We’ve made the connectors softer at the front to make turn
initiation even quicker, and stiffer at the back for killer acceleration.
It also introduces RAMP Tech: when a skier turns at top speed, RAMP Tech automatically increases
the ramp angle under the heel by up to 10°. This pushes their bodyweight forward and keeps them
perfectly centralized over their ski. It’s going to help Redster riders – World Cup champions, amateur
racers and ambitious piste skiers alike – ski with a level of power, precision and control that’s never
been possible before.
BENT CHETLER: EXPAND YOUR HORIZONS
The sixth reincarnation of this cult ski is about to take the world of powder skiing yet another leap
forward – by featuring new Atomic HRZN Tech. Chris Benchetler and our Freeski product development
team have blended an ABS sidewall construction with a revolutionary across-the-ski (horizontal)
rocker. Without increasing swing weight, this adds 10% more surface area in tip and tail, instantly
producing better tracking through chop and crud and less tip deflection – for better stability, floatation
and agility. This new ski also features a new Lite Woodcore for rocker stability, a Step Down Sidewall
2.0 for durability and a 120mm waist for limitless floatation in the deep stuff. And like its predecessor
it includes Carbon Sprocket Power Boosters and a Powder Rocker profile. All combined – the ultimate
ski for this year’s powder missions.
SKINTEC: READY WHEN YOU ARE
Skintec is our high performance grip technology that provides the feel of a perfectly waxed ski, but
without the need for waxing. Launched in 2011 it’s developed a huge following – not least from our
world-class long-distance athletes, Anders and Jørgen Aukland.
Because there’s no need for kick waxing, Skintec means no prep time and easier handling – ideal
for training. Of all grip technologies, it’s also one of the most versatile: its grip zones are made with
Mohair for strong grip and glide in all snow conditions and temperatures. Plus Skintec is the only
waxless technology on the market with exchangeable grip zones. For Redster Skintec we even offer
different Skintec modules: one for stronger kick and one for faster glide.
Like last year, Skintec features on our Redster World Cup ski. We’ve also added Skintec to our Sport
range – one of the first occasions top-quality grip technology has been added to training skis for
amateur cross-country skiers.
atomic.com
Press Release
LIVE FIT ON OUR GOGGLES: FOR AN INSTANT INDIVIDUAL FIT
For 2013-14 we developed a unique Live Fit goggle frame. For 2014-15 this popular feature will be on
both our goggle ranges – Revel and our new Savor range – on all women’s and men’s models. With
flexible Y-Cuts on the frame and an automatic adaptive foam seal, it means these goggles instantly
mold to the contours of any skier’s face. The result is awesome fitting goggles that stay comfortable
and snug all day through. A perfect personal fit, right out of the box.
LIVE FIT TECHNOLOGY, ALSO IN OUR HELMETS
As well as our Savor and Revel goggles, our top helmets in the 2014-15 range also feature Live Fit.
The secret of our helmet Live Fit technology is breathable PORON XRD memory foam. Featured on
Mentor, Nomad and Affinity models, as soon as the skiers puts on their helmet, the memory foam
instantly adapts to the shape of their head for a perfect individual fit and all-day comfort.
MEMORY FIT: THE PERFECT PERSONAL BOOT FIT
Atomic Memory Fit takes fit, comfort and performance to the next level. It’s one of our big new pieces
of boot innovation over the past year. And for 2014-15 it’s going to feature on two of the markets most
popular ranges: Redster and Hawx. So it’s a great addition to the fitting service retailers can offer to
skiers.
With Memory Fit all three elements of the boot adapt to the foot – shell, cuff and liner – and memorize
the entire foot shape. Expansion can be up to 6mm in total forefoot width and up to 10mm in total ankle
width. The result is a permanent and complete anatomical fit. Memory Fit is also one of the quickest
heat-fitting technologies available. It’s now possible to heat a shell and cuff in just five minutes, and
the whole fitting process takes just 12 minutes. Easier for retailers, quicker for skiers, better for sales.
AUTOMATIC: THE RANGE EXPANDS
This year for the world of Freeski we’ve expanded our range of Automatics and added one new model
with a smaller waist width. We’ve also made the original Automatic 117 10% stiffer for more aggressive
skiing. All of these Automatics also come with a Lite Woodcore, making them awesome freeride
touring skis and great for reaching those best spots – both by boot packing and skinning.
atomic.com
Press Release
AUTOMATIC BACKPACK RANGE
As well as new Automatic skis, this year we’re also introducing a new range of Automatic backpacks
specially designed for full-on powder skiing and freeride touring. The range includes models with ABS
compatibility to keep skiers safe, and Live Fit straps that expand and contract as the skier moves. Plus
they’re packed with useful extras, like an easy-access compartment for avalanche gear, external tool
fixations and room for a hydration system.
CLOUD ARC: PERFORMANCE MEET STYLE
Cloud is already our top piste series for women, combining a lightweight, V-shape construction
purpose built for women with an elegant black-and-white design on a stylishly embossed top sheet.
New for this year we’ve added two of our unique Atomic technologies to make Cloud perform even
better on the piste: on Cloud skis designed for intermediate skiers we’ve added Atomic Bend-X
Technology, making it easier for lighter, less experienced skiers to bend their skis and initiate turns.
Then on our top Cloud skis we’ve added ARC Technology – this technology channels all the skier’s
power through one single mounting point in the center of the ski, allowing it to flex easily and naturally.
This ensures the ski remains in contact with the snow at all times, providing awesome traction,
increased flow and a really smooth, natural feel.
atomic.com
Press Release
Photos highlights
You may use the following press photos free of charge provided you refer to Atomic and give the
relevant copyright information. For more pictures please check out the Atomic Brand Center at:
www.atomicbrandcenter.com
Caption: Atomic Redster Doubledeck 3.0
Caption: Atomic Bent Chetler
Caption: Atomic Automatic
File: AA0025212_REDSTER_DOUBLEDECK_3_0_GS
File: AA0025332_BENT_CHETLER
File: AA0025328_AUTOMATIC_117_R
Copyright: Atomic
Copyright: Atomic
Copyright: Atomic
Caption: Atomic Cloud Eleven ARC
Caption: Atomic Hawx 2.0 130
Caption: Atomic Nomad LF
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Copyright: Atomic
Caption: Atomic Savor3
Caption: Atomic Automatic Pack 25L
Caption: Atomic Redster Skintec
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Copyright: Atomic
Copyright: Atomic
Copyright: Atomic
Press Release
Photos highlights
Caption: Atomic/Dana Flahr
Caption: Atomic Skiwear
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Copyright: Atomic/Christian Pondella
Copyright: Atomic/Camilla Stoddart
Copyright: Atomic
Caption: Atomic Live Fit
Caption: Atomic Bent Chetler/Chris Benchetler
Caption: Atomic Doubledeck 3.0
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Copyright: Atomic
Caption: Chris Benchetler
Caption: Christoph Sumann
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Copyright: Atomic/Mirja Geh
Press Release
EXPANDING WHAT’S POSSIBLE
IN POWDER: THE LATEST
ATOMIC BENT CHETLER, NOW
WITH HRZN TECH
FIVE GENERATIONS DEEP AND THE PILLOW BASHING AND POWDER SLASHING HAVE NEVER
BEEN MORE FUN. NOW THE SIXTH REINCARNATION OF THIS CULT SKI IS ABOUT TO TAKE THE
WORLD OF POWDER SKIING YET ANOTHER LEAP FORWARD – BY FEATURING OUR BRAND NEW
ATOMIC HRZN TECH.
WHAT IS HRZN TECH?
HRZN Tech is the result of two years’ testing by Chris Benchetler and our Freeski product development
team in Altenmarkt, Austria. The aim was to create the ultimate design for playing in all types of
powder. Having tried everything from shaved edges to boat hulls to totally new camber profiles,
the eureka moment came by taking rocker and expanding its horizons – blending an ABS sidewall
construction with a revolutionary across-the-ski (horizontal) rocker. Without increasing swing weight,
this added 10% more surface area in tip and tail, instantly producing much better tracking through
chop and crud, and less tip deflection. This meant increased stability, floatation and agility. And a tip
and tail design set to reshape the future of powder skis.
WHAT ELSE IS NEW ON THE SIXTH BENT CHETLER?
HRZN Tech is the big news for the new Bent Chetler. But we’ve made several other improvements and
tweaks: the ski now features a Lite Woodcore for rocker stability, plus a new Step Down Sidewall 2.0
for durability and a 120mm waist for limitless floatation in the deep stuff. Like its predecessor it has
Carbon Sprocket Power Boosters, plus its Powder Rocker combines the perfect amount of tip and tail
turn-up, while the camber underfoot delivers epic performance through turns and nose butters. All this
means the Bent Chetler remains the ultimate play tool for missions into the powder.
‘Six years in the building! This is definitely the best Bent Chetler ski we’ve created. HRZN Tech is an
invention that can really boost your confidence and help you ski freely. I can’t wait for people to try it.’
Chris Benchetler, Atomic Freeski Athlete
atomic.com
Press Release
A WIDER FREESKI RANGE
Beyond the Bent Chetler, our 2014-15 range features a host of skis to suit the world of Freeski: our
super popular Punx and Infamous skis for park & pipe junkies, the Automatic series for powder skiing
and freeride touring and our epic Century skis for women.
Around these skis we’ve also built a range of freeski gear that will help all powder and big-mountain
skiers ride in comfort and confidence, wherever they want to go. Here are our key freeski products
for the 2014-15 season:
Waymaker Carbon 130
The top boot in our Waymaker range, the Waymaker Carbon allows any freeskier or progressive allmountain skier to excel – even the best freeskiers in the world: ‘The Waymaker Carbon lets me ski
more radical lines than before,’ says freeride pro Sage Cattabriga-Alosa. It features an ultra-stiff, super
lightweight Carbon Spine that transfers every ounce of power to the ski. Then the boot’s Free/Lock
System unlocks the cuff from the shell for easy hiking and skinning. For freeride and progressive allmountain skiing the key is versatility, and the Waymaker Carbon 130 is one of the most versatile ski
boots on the market.
STH2 16 WTR
Our top-of-the-range low-built freeski binding – built specially for wide powder and park & pipe skis.
Its high-impact steel housing stands up against the most punishing skiing, while the 3D driver toe and
shock-absorbing Progressive Transfer Pads cushion the hardest landings.
Troop Brim
The helmet all our top freeski athletes are getting excited about. It’s got a ‘sink-fit’ padding system
inspired by skate helmets, which lets skiers remove the pads and wear a beanie instead. Plus a vent
system, removable visor and cool low profile look. All built round an ABS shell that makes it light and
pretty much bullet proof.
Savor2 M
Our new Savors have a cool, oversized Freeski look, but they’re perfect for resort skiing, too. They
have an awesome field of vision – not just peripheral but also up and down. They also feature
outriggers and a frame contour to help them fit with any helmet. Plus they feature Live Fit for a
fantastic personal fit right out of the box. Super comfy, super cool and super value.
atomic.com
Press Release
Automatic
This year for the world of Freeski we’ve also expanded our range of Automatics and added a new
model with a smaller waist width. We’re also making the original Automatic 117 10% stiffer for more
aggressive skiing. These Automatics come with a Lite Woodcore, making them awesome freeride
As well as our new Automatic skis, we’ve got a new range of Automatic backpacks specially designed
for full-on powder skiing and freeride touring. They have ABS compatibility to keep skiers safe, and
Live Fit straps that expand and contract as the skier moves. Plus they’re packed with useful extras,
like an easy-access compartment for avalanche gear, external tool fixations and room for a hydration
system.
atomic.com
Press Release
Photos expand your horizons
Caption: Atomic Waymaker Carbon
File: AA0025328_AUTOMATIC_117
Copyright: Atomic
Copyright: Atomic
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Caption: Atomic Troop Brim
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Copyright: Atomic
Press Release
INTRODUCING ATOMIC
HAWX 2.0: THE WORLD’S
BEST-SELLING MEDIUM FIT
BOOT JUST GOT BETTER
AT ATOMIC WE’RE BIG ON EVERY SKIER FINDING THE PERFECT FITTING BOOT FOR THEM. IT’S
WHY WE CREATED HAWX IN THE FIRST PLACE – THE WORLD’S BEST-SELLING MEDIUM FIT
BOOT. AND IT’S WHY WE’RE NOW MAKING IT EVEN BETTER: KEEPING THE LEGENDARY HAWX
FIT, ADDING LOADS OF NEW FEATURES, AND COMPLEMENTING IT WITH INNOVATION RIGHT
ACROSS OUR ALL-MOUNTAIN RANGE.
The main aim of our Hawx boots has always been to provide all-mountain resort skiers with a great
fit and strong support – so they can take on more of the mountain, in more comfort, with more
confidence. One of the key elements of Hawx is its legendary medium fit. It made the original Hawx
the world’s best-selling medium fit boot. We’ve kept this same legendary Hawx fit, and added a load
of improvements:
One of the biggest is Memory Fit, our very latest heat-fitting technology. With Memory Fit all three
elements of the boot adapt to the foot – shell, cuff and liner – and memorize the entire foot shape.
The technology uses Memolink – a special additive that improves the moldability and stretch of our
plastics, designed exclusively for Atomic boots. Thanks to Memolink, expansion can be up to 6mm
in forefoot width and 10mm in ankle width. The result is a permanent and complete personalized fit.
Memory Fit is also one of the quickest heat-fitting technologies available: in fact, the whole boot-fitting
process takes just 12 minutes.
To allow skiers to adapt their boots to suit their style, Hawx 2.0 features our new Power Shift that can
adjust the forward lean to 13° or 15° or 17°, as well as the flex index by +/- 10 flex points – both quickly
and easily.
Because no one likes to ski with cold and numb feet, Hawx 2.0’s new lightweight, re-engineered liner
also features 3M™ Thinsulate™ Insulation. It’s the world’s best-known insulation, keeping feet warm and
responsive even in extremely cold and damp conditions.
atomic.com
Press Release
Another key feature is the Hawx flex area that’s moved from side to sole. This new Sole Flex provides
a more natural bending line for better balance, better feel underfoot and greater control.
Hawx 2.0 is also the lightest Hawx ever, thanks to its lighter liner, lighter buckles, lighter base plates
and optimized wall thickness.
Finally, Hawx 2.0 comes with Dynashape liner foam that instantly molds to the foot, then constantly
readapts so liners don’t pack out as quickly. Plus the option of Walk to Ride (WTR) Grip Pads that make
walking easier without losing performance while skiing.
AN AWESOME ALL-MOUNTAIN SET UP
Hawx 2.0 is the major innovation in our All Mountain boots range this year. But with further innovations
across our ski, goggle and protection range, plus tried-and-trusted favorites like our Nomad skis, allmountain skiers looking to push themselves can rely on Atomic from top to toe.
Here are some of our other products on offer for a sporty, all-mountain resort skier:
Nomad Blackeye Ti: The Nomad series is one of our global bestsellers. It’s perfect for people who
ski mostly on piste, but who also like to venture off the side into softer snow. The Nomad Blackeye Ti
is a classic example: 81mm waist width, All Mountain flex and Step Down Sidewall 2.0 take all snow
conditions in their stride. On top of this, our unique ARC Technology channels all the skiers power
through one single mounting point in the center of the ski, allowing it to flex easily and naturally. This
ensures the ski remains in contact with the snow at all times, providing awesome traction, increased
flow and a really smooth, natural feel.
Savor2: Our new Savor2 goggles have a cool, oversized look and an awesome field of vision. They
come in a medium fit perfect for most people and are super comfortable thanks to Live Fit: flexible
Y-Cuts and adaptive triple-layer foam that molds to the contours of the skier’s face for a perfect,
personalized fit. They have polycarbonate cylindrical double lenses, a mirrored finish and articulated
outriggers so all helmets frame them perfectly. Super comfy, super cool, super value.
Mentor LF: A light, bright helmet perfect for the piste. Its special in-mold construction weighs in at
just 430g; making it so light it feels like wearing a beanie. It also features Live Fit – a special band of
memory foam that adapts to the skier’s head – plus an adaptive fit system, full cap lining, active vent
system and audio-compatible ear pads.
Of course, that’s not forgetting our other popular favorites: Vantage skis designed for progressive allmountain skiing, our Affinity ski range shaped exclusively for women skiers, our super progressive
Waymaker boots and more.
Together they make up an All Mountain range built to help skiers of all levels reach their goals and
take their skiing to the next step.
atomic.com
Press Release
both our goggle ranges – Revel and also our new Savors – on all women’s and men’s models. With
LIVE FIT TECHNOLOGY IN OUR HELMETS
As well as our Savor and Revel goggles, our top helmets in the 2014-15 range also feature Live Fit. The
secret of this Live Fit technology is breathable PORON XRD memory foam. Built into our top women’s
and men’s Mentor, Nomad and Affinity models, as soon as the skier puts on their helmet, the memory
foam instantly adapts to the shape of their head, for a perfect, individual fit and all-day comfort.
ALL MOUNTAIN BAGS WITH NEW SKI LENGTH ADJUSTER
This year we’ve got a wide range of backpacks for all-mountain skiers, complete with plenty of
pockets for tools and equipment like avalanche probes. We’ve also got a full range of kit bags, and
our all-mountain ski bags now feature a new Ski Length Adjuster: with this system you can adjust the
length of the bag by folding the end of the bag back on itself, then fixing it with the system’s webbing
straps and velcro. Each bag can adjust to three different lengths; meaning skis are always neatly
packed and never slide around.
atomic.com
Press Release
Photos best just got better
Caption: Atomic Nomad Blackeye Ti
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Copyright: Atomic
Copyright: Atomic
Copyright: Atomic
Caption: Atomic Mentor LF
Caption: Atomic Hawx 2.0
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Copyright: Atomic
Copyright: Atomic
Caption: Atomic ARC Technology
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Copyright: Atomic
Copyright: Atomic
Press Release
ALL MOUNTAIN, ALL DAY:
ATOMIC 2014-15 ALL
MOUNTAIN HIGHLIGHTS
FROM WORLD CHAMPIONS TO FREESKI PROS TO BEGINNERS JUST STARTING OUT, WE’VE GOT
EQUIPMENT FOR SKIERS AT EVERY LEVEL, AND FOR WHATEVER SKIING THEY WANT TO DO.
FOR A LOT OF SKIERS, THAT EQUIPMENT SITS IN OUR ALL MOUNTAIN CATEGORY – HERE ARE
THE HIGHLIGHTS FOR 2014-15:
NOMAD SKIS WITH ARC TECHNOLOGY – TOGETHER WITH REDSTER PRO BOOTS
The Nomad series is one of our global bestsellers. And with last year’s addition of ARC Technology
on both the men’s and women’s skis, it’s stronger and better than ever.
It’s perfect for people who ski mostly on piste, but who also like to venture off the side into softer
snow: Nomad’s waist widths of up to 86 mm, All Mountain Rocker, All Mountain flex and Step Down
Sidewall 2.0 take all snow conditions in their stride. Meanwhile, unlike on conventional skis, ARC
Technology uses only one mounting point in the center of the ski. Because the skier’s entire power is
concentrated in that single point – the Anchor Point – the ski is able to flex easily and naturally, just
like a bow. The free-floating deck between boot and ski supports that natural flex. This makes the ski
stay in contact with the ground. The result is perfect traction and smooth, natural rides with less effort,
whatever the snow conditions.
For Nomad skiers looking for a narrow fit, we’ve also got the perfect boot: our Redster Pro. It’s a
quality custom boot with Redster’s trademark precise, narrow fit. It also comes with Memory Fit, our
new boot fitting technology that allows all three elements of the boot – shell, cuff and liner – to adapt
to the foot and memorize the entire footshape for the perfect personalized fit. This year we’ve added a
women-specific model to the range, and this women’s boot also comes with 3M™Thinsulate™ Insulation
to keep skiers’ feet warm even when it’s freezing. Plus an all-new cuff height and liner construction
specifically tailored for women’s feet.
atomic.com
Press Release
VANTAGE SKIS
Vantage is our ever-popular range for progressive all-mountain skiers, and a permanent highlight. It’s
also possibly the most versatile ski on the market: good for any binding, great floatation in powder,
strong edge hold and stability on hard snow, and agile in any terrain.
Our Vantage skis feature a Woodcore with an ultra-lightweight Titanium or Carbon insert that runs
the length of the ski like a stabilizing backbone, minimizing weight and adding a ton of strength to
the entire construction. A bigger radius at the tip and a smaller radius at the tail makes for easier
turn initiation and optimum grip out of turns. The All Mountain Rocker in tip and tail delivers killer
performance anywhere on the mountain. The range also features Vantage skis specifically designed
for women skiers.
UPDATED BOOT RANGE: HAWX 2.0, LIVE FIT AND WAYMAKER CARBON
One of the biggest things we’ve done this year is take the world’s best-selling medium fit boot Atomic
Hawx and make it even better. We’ve kept the legendary Hawx medium fit that’s made it so popular.
On our women’s models we’ve also kept the cuff height and liner construction shaped to fit women’s
feet.
We’ve then added loads of features on top: these include Memory Fit, our heat-fitting technology,
plus 3M™ Thinsulate™ Insulation. Power Shift makes it possible to adjust the boot’s forward lean and
flex index quickly and easily. Plus the Hawx flex area has moved from side to sole – this Sole Flex
providing a more natural bending line for better balance, better feel underfoot and greater control.
With lighter buckles and lighter build, it’s also the lightest Hawx ever made.
Second, we’ve updated our range of Atomic Live Fit boots – for all-mountain skiers who want a wider
fit. When a skier puts on a Live Fit boot for the first time it will instantly and automatically fit to the foot.
It then continuously adapts as time goes on to keep skier’s feet comfortable and blood flowing freely.
This year we’ve also made it warmer and even easier to handle – by adding 3M™ Thinsulate™ Insulation
and upgrading the two buckle set-up with lighter, sportier buckles so entry and exit is easier than ever,
without sacrificing performance or foothold.
Finally we have our breakthrough boot from last year, the Atomic Waymaker Carbon. Built for both
freeride and all-mountain skiing, it’s the ultimate in versatility and performance, and already proving
a big hit. This year we’ve incorporated 3M™ Thinsulate™ Insulation to keep skiers’ feet warm and
responsive in all conditions. And thanks to a Multi-Norm Chassis, it’s compatible with all binding types
on the market.
atomic.com
Press Release
atomic.com
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Photos All Mountain
Caption: Atomic Nomad [S] Temper Ti
Caption: Atomic Vantage Ritual
File: AA0025282_NOMAD_S_TEMPER_TI
File: AA0025308_VANTAGE_RITUAL
Copyright: Atomic
Copyright: Atomic
Copyright: Atomic
Caption: Atomic Waymaker Carbon 130
Caption: Atomic Live Fit 130
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Copyright: Atomic
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Caption: Atomic Revel3 M
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Copyright: Atomic
Copyright: Atomic
Press Release
Photos All Mountain
Caption: Atomic Helmet/Goggle
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Copyright: Atomic
Copyright: Atomic
Caption: Atomic All Mountain
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Press Release
REACH YOUR PEAK:
ATOMIC BACKLAND SKIS
AND ROCKER SKINS, NEW
FOR 2014-15
THE BACKLAND SKI SERIES AND ROCKER SKINS ARE TWO UNIQUE BACKCOUNTRY TOURING
INNOVATIONS FOR 2014-15 FROM ATOMIC. PROVIDING ALL SKI TOURERS, FROM SEASONED
PROS TO NEWCOMERS, WITH EVERY LITTLE ADVANTAGE THEY CAN GET.
THE BACKLAND SERIES: FINE-TUNED FOR TOURING
In 2013-14 we introduced our Waymaker Tour series – a highly capable All Mountain Touring boot full
of features designed for ski tourers. This year, to compliment our Waymaker range, we’re launching a
new range of skis totally devoted to life in the backcountry – the Backland ski series.
Backland skis feature an Ultralite Woodcore which makes them incredibly light and good for climbing
up – whether they’re on your feet or your back. At the same time they have a stable Carbon Backbone
that runs the length of the ski, providing exceptional agility and edge hold for the way down, while still
keeping the weight down. Factor in an All Mountain tip rocker designed to give great performance in
varying conditions and the result is skis that are as good on the piste as they are in the backcountry.
The new Backland range features three models:
Backland Drifter: the widest, most progressive ski in the series. With a 95mm waist and Carbon
Backbone it has the best all-terrain downhill performance in the range. But with its Ultralite Woodcore
it’s still great for climbing.
Backland Aspect: The perfect all-round touring performer, with a slightly smaller 85mm waist than the
Drifter, combined with an Ultralite Woodcore and Carbon Backbone.
Backland Descender: With a 78mm waist and Ultralite Woodcore, the lightest ski in the series. Perfect
for all climbing enthusiasts. But with its smaller waist and All Mountain Rocker, still good for the
descent.
atomic.com
Press Release
ULTIMATE: FROM SKI RUNNING TO FIRST DESCENTS
As well as introducing our Backland ski range, this year we’re also extending our Ultimate ski range:
Ultimate is one of the lightest ski running skis on the market with a strong downhill performance
despite its minimal weight. We created the original Ultimate with multiple Ski Mountaineering World
Champion, Kilian Jornet, who used it to win an overall World Cup. Now we’re introducing a second
Ultimate with a wider waist – inspired by Kilian’s development as an athlete away from ski running into
more extreme alpinist ski mountaineering, including first descents. Ideal for endurance ski tourers who
want to stay super light up, and really quick down.
ATOMIC ROCKER SKINS
To go with our new Backland and Ultimate skis, we’ve also got another big piece of innovation for
backcountry tourers this year: Rocker Skins. On Rocker Skins the Glide Zone in the tip-rocker area is
made from ultra-fast ski-base material. The result is better gliding and less friction when tracking in
powder. It also makes them 10% lighter than regular skins. And because the tips are made from skibase material they don’t get saturated with water.
While the tips provide a better glide, the Grip Zone in the ski-camber area is made from 100% Mohair,
providing an extra strong and safe grip in all snow conditions. And finally, our new Trim & Fit system
makes trimming the MultiFit Rocker Skins super quick and easy, with features like cut lines for different
ski lengths.
BACKLAND SERIES – BEST SERVED WITH:
The Waymaker Tour 110
Waymaker Tour 110 features a lightweight Pebax shell plus our Free/Lock System that lets skiers
unlock cuff from shell on the way up for easier climbing. Then when at the top, all they do is flip the
lever to lock cuff to shell and they’re ready to go – with a Carbon Spine transferring every ounce of
power to the ski on the way down. It also comes with a Multi-Norm Chassis so you can choose Touring
or DIN Grip Pads. A great All Mountain Touring boot that climbs as well as it skis.
Backland Pack 18L
A lightweight day pack to help ski tourers enjoy days out in the backcountry. Made from strong but
light material it’s just 850g, which really helps on the climbs – as does the offset waist buckle to the
side, designed not to dig in when skiers are crouched forward. It’s also got plenty of features to keep
skiers ready for everything: special pockets for avalanche equipment and skins, vertical and horizontal
carry systems for skis and retractable loops for tools like an ice axe.
BCT Carbon Pole
Our ultra-lightweight backcountry touring pole. Super versatile with changeable baskets and
adjustable length. Plus a neoprene foam grip extension that skiers can grip further down the pole on
steeper climbs.
atomic.com
Press Release
Photos reach your peak
Caption: Atomic Backland Drifter
Caption: Atomic Backland Aspect
Caption: Atomic Backland Descender
File: AA0025318_BACKLAND_DRIFTER
File: AA0025322_BACKLAND_ASPECT
File: AA0025326_BACKLAND_DESCENDER
Copyright: Atomic
Copyright: Atomic
Copyright: Atomic
Caption: Atomic Ultimate 65
Caption: Atomic Rocker Skin
File: AA0025320_ULTIMATE_65
File: FELLE_MULTIFIT_ROCKER_SKIN_01
Copyright: Atomic
Copyright: Atomic
Copyright: Atomic
Caption: Atomic Waymaker Tour 110
Caption: Atomic Backland Pack 18 L
Caption: Atomic BCT Carbon Pole
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Copyright: Atomic
Copyright: Atomic
Copyright: Atomic
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Caption: Atomic Backland
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Copyright: Atomic/Pondella
Copyright: Atomic/ Mirja Geh
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ATOMIC MEMORY FIT:
THE FIT THAT MEMORIZES
YOUR FOOT SHAPE
ATOMIC MEMORY FIT IS A HEAT-FITTING TECHNOLOGY THAT TAKES FIT, COMFORT AND
PERFORMANCE TO THE NEXT LEVEL. AND BECAUSE IT’S A FASTER PROCESS AND NOW
AVAILABLE ON TWO OF THE MARKET’S TOP SELLING BOOTS – ATOMIC REDSTER AND HAWX –
IT’S A GREAT ADDITION TO THE FITTING SERVICE RETAILERS CAN OFFER SKIERS.
THE NEXT STEP IN BOOT FITTING
With Memory Fit, all three elements of the boot adapt to the foot – shell, cuff and liner – and memorize
the entire foot shape like never before: For starters, Memory Fit Plastic will expand only as necessary
– it will take the shape of the foot, going no wider than needed. With the foot’s natural standing
pressure, the forefoot of the boot can expand up to 3mm per side (6mm in total), and the ankle
area can expand up to 5mm per side (10mm in total). The result is a permanent and completely
personalized fit.
One of the keys to this is Memolink: the special additive that makes our Memory Fit plastic totally
unique. Developed to work within Atomic boots, it improves the moldability and stretch characteristics
of our plastics and guarantees component adhesion during and after the fitting process.
THE PERFECT PERSONAL FIT, NOW FASTER
As well as offering a perfect personalized fit, Memory Fit is one of the quickest heat-fitting
technologies available. It’s possible to heat a shell and cuff in just five minutes: easier for retailers,
quicker for customers, better for sales. In fact, from start to finish, Memory Fit’s simple three-step
process takes just 12 minutes:
1. Heat
Remove the liner from the boot and place the shell into the Atomic Memory Fit Oven for five minutes
(at a preset temperature of 117°C). There’s no need for any pre-heating. And the liner doesn’t need
to be heated separately. Instead it’s designed to absorb the heat from the shell and mold to the foot
when the shell does - providing the ultimate personal fit for the shell and liner simultaneously.
atomic.com
Press Release
2. Memorize
Take the shell out of the oven, insert the liner and let the customer step into the heated boot onto the
Memory Fit Cooling Mat. Close the buckles on the loosest setting. Then ask the customer to hold still
for two minutes to allow the boot to adapt and memorize their foot shape.
3. Cool
Wrap the Memory Fit Cooling Pack around the boot. Cool the boot for five minutes to complete the
perfect, personal Memory Fit.
MEMORY FIT TOOLS
From start to finish, we also offer the complete array of professional-grade tools required to get the
job done right: Memory Fit ovens, freezers, cooling pads, cooling mats, gloves, manuals and more.
We also offer some pretty unique tools you won’t find with other fitting technologies. In particular,
Memory fit comes with our special Memory Fit Pads – pads you can place on skier’s bare feet to help
create more room around sensitive or problem spots on the foot during the fitting process.
NEW IN ATOMIC HAWX 2.0 AND REDSTER
Finally, Redster and Hawx are two of the most popular boots on the market, and for the 2014-15
season, Memory Fit will feature in all our Redster World Cup, Redster Pro and Hawx 2.0 boots. Some
of the worlds most popular boots, now with one of world’s quickest boot-fitting technologies – ready
to go for this season.
atomic.com
Press Release
Photos memory fit
Caption: Atomic Redster Pro
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Copyright: Atomic
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Caption: Atomic Hawx Memory Fit
Caption: Atomic Redster Memory Fit
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Copyright: Atomic
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5‘
5‘
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117°
Caption: Memory Fit/Process: 1. Heat
Caption: Memory Fit/Process: 2. Memorize
Caption: Memory Fit/Process: 3. Cool
File: 1Heat.pdf
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Copyright: Atomic
Copyright: Atomic
Copyright: Atomic
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THE ATOMIC NORDIC RANGE
2014-15: LESS TIME PREPPING,
MORE TIME SKIING
WE’VE MADE TWO BIG CHANGES TO OUR NORDIC RANGE FOR THE 2014-15 SEASON: FIRST
WE’VE ADDED OUR UNIQUE WAXLESS TECHNOLOGY, SKINTEC, TO MORE OF THE RANGE – SO
MORE SKIERS CAN REAP THE BENEFITS OF A HIGH-QUALITY WAXLESS SKI. SECOND, WITH
OUR ‘MADE TO MEASURE’ PROGRAM, ANY SKIER CAN NOW GET A HANDPICKED REDSTER
WORLDCUP SKI THAT’S PERFECT FOR THEM, JUST LIKE THE PROS.
SKINTEC: THE SKI THAT’S READY WHEN YOU ARE
without the need for waxing. We launched our first Redster Skintec ski in 2011 and since then it’s
developed a huge following – not least from our world-class long-distance athletes, Anders and
Jørgen Aukland, who both use it for training.
One of the reasons it’s so popular is that, because there’s no need to wax, there’s no prep time –
skiers can just jump on their skis and go. But of all grip technologies out there, Skintec is also one of
the most versatile: its grip zones are made with Mohair, which produces strong grip and exceptional
glide in all snow conditions and temperatures. It means one pair of skis for all snow, any time – perfect
for high-level cross-country training.
What’s more, Skintec is the only high-performance waxless technology on the market with the option
of exchangeable grip zones. So you can change them after heavy wear of damage. And for Redster
Skintec we even offer different Skintec modules: one for stronger kick and one for faster glide.
‘Skintec means when you want to go training, it’s so easy. You know, you don’t have to check the
conditions of the snow. You get on your skis, do your warm up and get going.’
Anders Aukland, Ski Classics Champion 2013
atomic.com
Press Release
NOW ON REDSTER AND SPORT
Like last year, Skintec features on Redster. But we’ve also added Skintec to our Sport range – one of
the first times you’ll find top-quality, exchangeable grip technology on training skis for amateur crosscountry skiers.
REDSTER WORLD CUP: MEASURED AND HANDPICKED FOR SKIERS
Our Redster World Cup skis are some of the fastest race skis around – for occasions when every
second counts. And now we’re helping skiers to find the perfect, individual ski thanks to our Made to
Measure program.
While every one of our Redster World Cup racing skis is of the highest quality, each one is always a
tiny bit different. Each individual ski will have a perfect match in terms of someone’s weight and skiing
style. As a result, we measure and label every single one of our Redster World Cup skis in extreme
detail. The specialists in our race department in Altenmarkt will then handpick a perfect range of skis
for retail stores. So every skier can get the perfect pair for them – measured like the pros.
ON TOP REDSTER SKIS: SDS TECHNOLOGY AND NOMEX CORES
Both our Redster Classic and Skate series are built with one purpose in mind: making skiers go
faster. With even more forceful kicks. Even longer glide phases. And innovative technologies that
transform strength into forward thrust even more efficiently. In our Redster Classic series this includes
SDS Technology – the unique Atomic construction we use for our top racing skis: Redster Worldcup,
Marathon and Skintec. This technology keeps the kick zone high above the snow in the glide phase
and stays easy to compress during the kick.
On our Redster Worldcup and Marathon Skates, their key features are a Nomex ski core – a featherlight core construction for light, fast racing skis made of torsion-resistant Nomex for enormously
powerful acceleration. Plus sidewalls made with high quality lightweight wood for great stability and
great tracking. It makes them some of the fastest skates you’ll find anywhere.
ON THE ROAD TO SOCHI
With the Olympics on the horizon, 2014 is going to be a massive year for the cross-country athletes
in our Atomic team, and also for our guys at Altenmarkt working with them to make sure they head to
Sochi armed with the best Atomic equipment they can get. In the running for medals will be the likes
of Christoph Sumann, Dominik Landertinger, Claudia Nystad and Tord Asle Gjerdalen. Go team!
atomic.com
Press Release
Photos nordic highlights
Caption: Atomic Redster Worldcup Classic
Caption: Atomic Worldcup Skate
File: AB0020520_REDSTER_WORLDCUP_
CLASSIC_H_C
File: AB0020502_AB0020500_REDSTER_
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Copyright: Atomic
Copyright: Atomic
Copyright: Atomic
Caption: Atomic Skintec
Caption: Anders and JØrgen Aukland
File: AI5006980_REDSTER_WORLDCUP_
CLASSIC_NEU
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Copyright: Atomic
Copyright: Atomic/Andreas Hechenberger
Caption: Anders Aukland
Caption: Dominik Landertinger
File: FMO130316-87995_Birkebeinerrennet
_2013_Anders_Aukland_cmyk
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Copyright: Atomic/GEPA
Copyright: Atomic
Copyright: Atomic/Magnus Östh
Press Release
FASTER, SMOOTHER,
WARMER, HARDER…
WELCOME TO THE HIGHLIGHTS OF OUR ATOMIC 2014-15 RANGE. WE’VE GOT SOME EXCITING
NEW INNOVATION THIS YEAR: TO RACE FASTER, TURN SMOOTHER, RIP HARDER, TOUR LIGHTER
AND STAY WARMER. SO EVERY SKIER THAT HITS THE HILL, WHATEVER THEIR AGE, LEVEL OR
PLAYGROUND, CAN GET MORE FROM THE SPORT WE ALL LOVE. HERE’S WHAT’S NEW FOR 2014-15:
This winter we’re excited to announce the launch of our first ever skiwear range. And like all the
equipment we make, it’s carefully designed to actively help skiers have a better skiing experience:
focused on the growing world of progressive all-mountain skiing, it uses super lightweight fabrics
including Pertex© and PrimaLoft© insulation to keep skiers warm without weighing them down.
They’re cut with a unique Ski Fit to mirror people’s skiing position. And they’re full of features to help
skiers work with the elements to control their climate. Our range is also split into three lines: Cliffline,
Ridgeline and Treeline. Each provides a different layering option for skiers – including our radical
inside-out layering on Cliffline. It’s a skiwear range built to do exactly what skiers need. Finally, for the
first time we’re also offering all skiers our Atomic Logowear – stylish ski and casual wear featuring the
Atomic star.
Hawx is the world’s best-selling medium fit boot, and we’re now making it even better. We’ve kept the
legendary Hawx fit then added loads of new features on top. These include Memory Fit, our latest
heat-fitting technology, plus 3MTM ThinsulateTM Insulation to keep feet warm and responsive even in
extremely cold and damp conditions. Hawx 2.0 also features our new Power Shift that can adjust the
boot’s forward lean and flex index quickly and easily. And the Hawx flex area has moved from side to
sole. This new Sole Flex provides a more natural bending line for better balance, better feel underfoot
and greater control.
atomic.com
Press Release
DOUBLEDECK 3.0 WITH RAMP TECH: FEEL THE POWER, ENJOY THE PRECISION
This year we’ve got an exciting new piece of innovation for Redster: Doubledeck 3.0 with RAMP Tech.
the world. Now this brand new third-generation Doubledeck technology makes Redster easier and
smoother to ride. That’s because Doubledeck 3.0 includes a new free-gliding upper deck to better
absorb shocks and increase stability. We’ve made the connectors softer at the front to make turn
initiation even quicker, and stiffer at the back for killer acceleration.
It also introduces RAMP Tech: when a skier turns at top speed, RAMP Tech automatically increases
the ramp angle under the heel by up to 10°. This pushes their bodyweight forward and keeps them
perfectly centralized over their ski. It’s going to help Redster riders – World Cup champions, amateur
BENT CHETLER: EXPAND YOUR HORIZONS
The sixth reincarnation of this cult ski is about to take the world of powder skiing yet another leap
forward – by featuring new Atomic HRZN Tech. Chris Benchetler and our Freeski product development
team have blended an ABS sidewall construction with a revolutionary across-the-ski (horizontal)
rocker. Without increasing swing weight, this adds 10% more surface area in tip and tail, instantly
producing better tracking through chop and crud and less tip deflection – for better stability, floatation
and agility. This new ski also features a new Lite Woodcore for rocker stability, a Step Down Sidewall
2.0 for durability and a 120mm waist for limitless floatation in the deep stuff. And like its predecessor
it includes Carbon Sprocket Power Boosters and a Powder Rocker profile. All combined – the ultimate
ski for this year’s powder missions.
SKINTEC: READY WHEN YOU ARE
without the need for waxing. Launched in 2011 it’s developed a huge following – not least from our
world-class long-distance athletes, Anders and Jørgen Aukland.
Because there’s no need for kick waxing, Skintec means no prep time and easier handling – ideal
for training. Of all grip technologies, it’s also one of the most versatile: its grip zones are made with
Mohair for strong grip and glide in all snow conditions and temperatures. Plus Skintec is the only
waxless technology on the market with exchangeable grip zones. For Redster Skintec we even offer
different Skintec modules: one for stronger kick and one for faster glide.
Like last year, Skintec features on our Redster World Cup ski. We’ve also added Skintec to our Sport
range – one of the first occasions top-quality grip technology has been added to training skis for
amateur cross-country skiers.
atomic.com
Press Release
both our goggle ranges – Revel and our new Savor range – on all women’s and men’s models. With
LIVE FIT TECHNOLOGY, ALSO IN OUR HELMETS
The secret of our helmet Live Fit technology is breathable PORON XRD memory foam. Featured on
Mentor, Nomad and Affinity models, as soon as the skiers puts on their helmet, the memory foam
instantly adapts to the shape of their head for a perfect individual fit and all-day comfort.
MEMORY FIT: THE PERFECT PERSONAL BOOT FIT
Atomic Memory Fit takes fit, comfort and performance to the next level. It’s one of our big new pieces
of boot innovation over the past year. And for 2014-15 it’s going to feature on two of the markets most
popular ranges: Redster and Hawx. So it’s a great addition to the fitting service retailers can offer to
skiers.
With Memory Fit all three elements of the boot adapt to the foot – shell, cuff and liner – and memorize
the entire foot shape. Expansion can be up to 6mm in total forefoot width and up to 10mm in total ankle
width. The result is a permanent and complete anatomical fit. Memory Fit is also one of the quickest
heat-fitting technologies available. It’s now possible to heat a shell and cuff in just five minutes, and
the whole fitting process takes just 12 minutes. Easier for retailers, quicker for skiers, better for sales.
AUTOMATIC: THE RANGE EXPANDS
This year for the world of Freeski we’ve expanded our range of Automatics and added one new model
with a smaller waist width. We’ve also made the original Automatic 117 10% stiffer for more aggressive
skiing. All of these Automatics also come with a Lite Woodcore, making them awesome freeride
atomic.com
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AUTOMATIC BACKPACK RANGE
As well as new Automatic skis, this year we’re also introducing a new range of Automatic backpacks
specially designed for full-on powder skiing and freeride touring. The range includes models with ABS
compatibility to keep skiers safe, and Live Fit straps that expand and contract as the skier moves. Plus
they’re packed with useful extras, like an easy-access compartment for avalanche gear, external tool
fixations and room for a hydration system.
CLOUD ARC: PERFORMANCE MEET STYLE
Cloud is already our top piste series for women, combining a lightweight, V-shape construction
purpose built for women with an elegant black-and-white design on a stylishly embossed top sheet.
New for this year we’ve added two of our unique Atomic technologies to make Cloud perform even
better on the piste: on Cloud skis designed for intermediate skiers we’ve added Atomic Bend-X
Technology, making it easier for lighter, less experienced skiers to bend their skis and initiate turns.
Then on our top Cloud skis we’ve added ARC Technology – this technology channels all the skier’s
power through one single mounting point in the center of the ski, allowing it to flex easily and naturally.
This ensures the ski remains in contact with the snow at all times, providing awesome traction,
increased flow and a really smooth, natural feel.
atomic.com
Press Release
Photos highlights
File: AA0025328_AUTOMATIC_117_R
Copyright: Atomic
Copyright: Atomic
Copyright: Atomic
Caption: Atomic Nomad LF
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Copyright: Atomic
Caption: Atomic Automatic Pack 25L
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Copyright: Atomic
Copyright: Atomic
Copyright: Atomic
Copyright: Atomic
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Photos highlights
Caption: Atomic/Dana Flahr
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Copyright: Atomic/Camilla Stoddart
Copyright: Atomic
Caption: Atomic Bent Chetler/Chris Benchetler
Caption: Atomic Doubledeck 3.0
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Copyright: Atomic
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Copyright: Atomic
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EXPANDING WHAT’S POSSIBLE
IN POWDER: THE LATEST
ATOMIC BENT CHETLER, NOW
WITH HRZN TECH
FIVE GENERATIONS DEEP AND THE PILLOW BASHING AND POWDER SLASHING HAVE NEVER
BEEN MORE FUN. NOW THE SIXTH REINCARNATION OF THIS CULT SKI IS ABOUT TO TAKE THE
WORLD OF POWDER SKIING YET ANOTHER LEAP FORWARD – BY FEATURING OUR BRAND NEW
ATOMIC HRZN TECH.
WHAT IS HRZN TECH?
HRZN Tech is the result of two years’ testing by Chris Benchetler and our Freeski product development
team in Altenmarkt, Austria. The aim was to create the ultimate design for playing in all types of
powder. Having tried everything from shaved edges to boat hulls to totally new camber profiles,
the eureka moment came by taking rocker and expanding its horizons – blending an ABS sidewall
construction with a revolutionary across-the-ski (horizontal) rocker. Without increasing swing weight,
this added 10% more surface area in tip and tail, instantly producing much better tracking through
chop and crud, and less tip deflection. This meant increased stability, floatation and agility. And a tip
and tail design set to reshape the future of powder skis.
WHAT ELSE IS NEW ON THE SIXTH BENT CHETLER?
HRZN Tech is the big news for the new Bent Chetler. But we’ve made several other improvements and
tweaks: the ski now features a Lite Woodcore for rocker stability, plus a new Step Down Sidewall 2.0
for durability and a 120mm waist for limitless floatation in the deep stuff. Like its predecessor it has
Carbon Sprocket Power Boosters, plus its Powder Rocker combines the perfect amount of tip and tail
turn-up, while the camber underfoot delivers epic performance through turns and nose butters. All this
means the Bent Chetler remains the ultimate play tool for missions into the powder.
‘Six years in the building! This is definitely the best Bent Chetler ski we’ve created. HRZN Tech is an
invention that can really boost your confidence and help you ski freely. I can’t wait for people to try it.’
Chris Benchetler, Atomic Freeski Athlete
atomic.com
Press Release
A WIDER FREESKI RANGE
Beyond the Bent Chetler, our 2014-15 range features a host of skis to suit the world of Freeski: our
super popular Punx and Infamous skis for park & pipe junkies, the Automatic series for powder skiing
and freeride touring and our epic Century skis for women.
Around these skis we’ve also built a range of freeski gear that will help all powder and big-mountain
skiers ride in comfort and confidence, wherever they want to go. Here are our key freeski products
for the 2014-15 season:
Waymaker Carbon 130
The top boot in our Waymaker range, the Waymaker Carbon allows any freeskier or progressive allmountain skier to excel – even the best freeskiers in the world: ‘The Waymaker Carbon lets me ski
more radical lines than before,’ says freeride pro Sage Cattabriga-Alosa. It features an ultra-stiff, super
lightweight Carbon Spine that transfers every ounce of power to the ski. Then the boot’s Free/Lock
System unlocks the cuff from the shell for easy hiking and skinning. For freeride and progressive allmountain skiing the key is versatility, and the Waymaker Carbon 130 is one of the most versatile ski
boots on the market.
STH2 16 WTR
Our top-of-the-range low-built freeski binding – built specially for wide powder and park & pipe skis.
Its high-impact steel housing stands up against the most punishing skiing, while the 3D driver toe and
shock-absorbing Progressive Transfer Pads cushion the hardest landings.
Troop Brim
The helmet all our top freeski athletes are getting excited about. It’s got a ‘sink-fit’ padding system
inspired by skate helmets, which lets skiers remove the pads and wear a beanie instead. Plus a vent
system, removable visor and cool low profile look. All built round an ABS shell that makes it light and
pretty much bullet proof.
Savor2 M
Our new Savors have a cool, oversized Freeski look, but they’re perfect for resort skiing, too. They
have an awesome field of vision – not just peripheral but also up and down. They also feature
outriggers and a frame contour to help them fit with any helmet. Plus they feature Live Fit for a
fantastic personal fit right out of the box. Super comfy, super cool and super value.
atomic.com
Press Release
Automatic
This year for the world of Freeski we’ve also expanded our range of Automatics and added a new
model with a smaller waist width. We’re also making the original Automatic 117 10% stiffer for more
aggressive skiing. These Automatics come with a Lite Woodcore, making them awesome freeride
As well as our new Automatic skis, we’ve got a new range of Automatic backpacks specially designed
for full-on powder skiing and freeride touring. They have ABS compatibility to keep skiers safe, and
Live Fit straps that expand and contract as the skier moves. Plus they’re packed with useful extras,
like an easy-access compartment for avalanche gear, external tool fixations and room for a hydration
system.
atomic.com
Press Release
Photos expand your horizons
Caption: Atomic Waymaker Carbon
File: AA0025328_AUTOMATIC_117
Copyright: Atomic
Copyright: Atomic
BLACK_WHITE_1
Copyright: Atomic
Caption: Atomic Troop Brim
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Copyright: Atomic
Copyright: Atomic
Press Release
INTRODUCING ATOMIC
HAWX 2.0: THE WORLD’S
BEST-SELLING MEDIUM FIT
BOOT JUST GOT BETTER
AT ATOMIC WE’RE BIG ON EVERY SKIER FINDING THE PERFECT FITTING BOOT FOR THEM. IT’S
WHY WE CREATED HAWX IN THE FIRST PLACE – THE WORLD’S BEST-SELLING MEDIUM FIT
BOOT. AND IT’S WHY WE’RE NOW MAKING IT EVEN BETTER: KEEPING THE LEGENDARY HAWX
FIT, ADDING LOADS OF NEW FEATURES, AND COMPLEMENTING IT WITH INNOVATION RIGHT
ACROSS OUR ALL-MOUNTAIN RANGE.
The main aim of our Hawx boots has always been to provide all-mountain resort skiers with a great
fit and strong support – so they can take on more of the mountain, in more comfort, with more
confidence. One of the key elements of Hawx is its legendary medium fit. It made the original Hawx
the world’s best-selling medium fit boot. We’ve kept this same legendary Hawx fit, and added a load
of improvements:
One of the biggest is Memory Fit, our very latest heat-fitting technology. With Memory Fit all three
elements of the boot adapt to the foot – shell, cuff and liner – and memorize the entire foot shape.
The technology uses Memolink – a special additive that improves the moldability and stretch of our
plastics, designed exclusively for Atomic boots. Thanks to Memolink, expansion can be up to 6mm
in forefoot width and 10mm in ankle width. The result is a permanent and complete personalized fit.
Memory Fit is also one of the quickest heat-fitting technologies available: in fact, the whole boot-fitting
process takes just 12 minutes.
To allow skiers to adapt their boots to suit their style, Hawx 2.0 features our new Power Shift that can
adjust the forward lean to 13° or 15° or 17°, as well as the flex index by +/- 10 flex points – both quickly
and easily.
Because no one likes to ski with cold and numb feet, Hawx 2.0’s new lightweight, re-engineered liner
also features 3M™ Thinsulate™ Insulation. It’s the world’s best-known insulation, keeping feet warm and
responsive even in extremely cold and damp conditions.
atomic.com
Press Release
Another key feature is the Hawx flex area that’s moved from side to sole. This new Sole Flex provides
a more natural bending line for better balance, better feel underfoot and greater control.
Hawx 2.0 is also the lightest Hawx ever, thanks to its lighter liner, lighter buckles, lighter base plates
and optimized wall thickness.
Finally, Hawx 2.0 comes with Dynashape liner foam that instantly molds to the foot, then constantly
readapts so liners don’t pack out as quickly. Plus the option of Walk to Ride (WTR) Grip Pads that make
walking easier without losing performance while skiing.
AN AWESOME ALL-MOUNTAIN SET UP
Hawx 2.0 is the major innovation in our All Mountain boots range this year. But with further innovations
across our ski, goggle and protection range, plus tried-and-trusted favorites like our Nomad skis, allmountain skiers looking to push themselves can rely on Atomic from top to toe.
Here are some of our other products on offer for a sporty, all-mountain resort skier:
Nomad Blackeye Ti: The Nomad series is one of our global bestsellers. It’s perfect for people who
ski mostly on piste, but who also like to venture off the side into softer snow. The Nomad Blackeye Ti
is a classic example: 81mm waist width, All Mountain flex and Step Down Sidewall 2.0 take all snow
conditions in their stride. On top of this, our unique ARC Technology channels all the skiers power
through one single mounting point in the center of the ski, allowing it to flex easily and naturally. This
ensures the ski remains in contact with the snow at all times, providing awesome traction, increased
flow and a really smooth, natural feel.
Savor2: Our new Savor2 goggles have a cool, oversized look and an awesome field of vision. They
come in a medium fit perfect for most people and are super comfortable thanks to Live Fit: flexible
Y-Cuts and adaptive triple-layer foam that molds to the contours of the skier’s face for a perfect,
personalized fit. They have polycarbonate cylindrical double lenses, a mirrored finish and articulated
outriggers so all helmets frame them perfectly. Super comfy, super cool, super value.
Mentor LF: A light, bright helmet perfect for the piste. Its special in-mold construction weighs in at
just 430g; making it so light it feels like wearing a beanie. It also features Live Fit – a special band of
memory foam that adapts to the skier’s head – plus an adaptive fit system, full cap lining, active vent
system and audio-compatible ear pads.
Of course, that’s not forgetting our other popular favorites: Vantage skis designed for progressive allmountain skiing, our Affinity ski range shaped exclusively for women skiers, our super progressive
Waymaker boots and more.
Together they make up an All Mountain range built to help skiers of all levels reach their goals and
take their skiing to the next step.
atomic.com
Press Release
atomic.com
Press Release
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ALL MOUNTAIN, ALL DAY:
ATOMIC 2014-15 ALL
MOUNTAIN HIGHLIGHTS
FROM WORLD CHAMPIONS TO FREESKI PROS TO BEGINNERS JUST STARTING OUT, WE’VE GOT
EQUIPMENT FOR SKIERS AT EVERY LEVEL, AND FOR WHATEVER SKIING THEY WANT TO DO.
FOR A LOT OF SKIERS, THAT EQUIPMENT SITS IN OUR ALL MOUNTAIN CATEGORY – HERE ARE
THE HIGHLIGHTS FOR 2014-15:
NOMAD SKIS WITH ARC TECHNOLOGY – TOGETHER WITH REDSTER PRO BOOTS
The Nomad series is one of our global bestsellers. And with last year’s addition of ARC Technology
on both the men’s and women’s skis, it’s stronger and better than ever.
It’s perfect for people who ski mostly on piste, but who also like to venture off the side into softer
snow: Nomad’s waist widths of up to 86 mm, All Mountain Rocker, All Mountain flex and Step Down
Sidewall 2.0 take all snow conditions in their stride. Meanwhile, unlike on conventional skis, ARC
Technology uses only one mounting point in the center of the ski. Because the skier’s entire power is
concentrated in that single point – the Anchor Point – the ski is able to flex easily and naturally, just
like a bow. The free-floating deck between boot and ski supports that natural flex. This makes the ski
stay in contact with the ground. The result is perfect traction and smooth, natural rides with less effort,
whatever the snow conditions.
For Nomad skiers looking for a narrow fit, we’ve also got the perfect boot: our Redster Pro. It’s a
quality custom boot with Redster’s trademark precise, narrow fit. It also comes with Memory Fit, our
new boot fitting technology that allows all three elements of the boot – shell, cuff and liner – to adapt
to the foot and memorize the entire footshape for the perfect personalized fit. This year we’ve added a
women-specific model to the range, and this women’s boot also comes with 3M™Thinsulate™ Insulation
to keep skiers’ feet warm even when it’s freezing. Plus an all-new cuff height and liner construction
specifically tailored for women’s feet.
atomic.com
Press Release
VANTAGE SKIS
Vantage is our ever-popular range for progressive all-mountain skiers, and a permanent highlight. It’s
also possibly the most versatile ski on the market: good for any binding, great floatation in powder,
strong edge hold and stability on hard snow, and agile in any terrain.
Our Vantage skis feature a Woodcore with an ultra-lightweight Titanium or Carbon insert that runs
the length of the ski like a stabilizing backbone, minimizing weight and adding a ton of strength to
the entire construction. A bigger radius at the tip and a smaller radius at the tail makes for easier
turn initiation and optimum grip out of turns. The All Mountain Rocker in tip and tail delivers killer
performance anywhere on the mountain. The range also features Vantage skis specifically designed
for women skiers.
UPDATED BOOT RANGE: HAWX 2.0, LIVE FIT AND WAYMAKER CARBON
One of the biggest things we’ve done this year is take the world’s best-selling medium fit boot Atomic
Hawx and make it even better. We’ve kept the legendary Hawx medium fit that’s made it so popular.
On our women’s models we’ve also kept the cuff height and liner construction shaped to fit women’s
feet.
We’ve then added loads of features on top: these include Memory Fit, our heat-fitting technology,
plus 3M™ Thinsulate™ Insulation. Power Shift makes it possible to adjust the boot’s forward lean and
flex index quickly and easily. Plus the Hawx flex area has moved from side to sole – this Sole Flex
providing a more natural bending line for better balance, better feel underfoot and greater control.
With lighter buckles and lighter build, it’s also the lightest Hawx ever made.
Second, we’ve updated our range of Atomic Live Fit boots – for all-mountain skiers who want a wider
fit. When a skier puts on a Live Fit boot for the first time it will instantly and automatically fit to the foot.
It then continuously adapts as time goes on to keep skier’s feet comfortable and blood flowing freely.
This year we’ve also made it warmer and even easier to handle – by adding 3M™ Thinsulate™ Insulation
and upgrading the two buckle set-up with lighter, sportier buckles so entry and exit is easier than ever,
without sacrificing performance or foothold.
Finally we have our breakthrough boot from last year, the Atomic Waymaker Carbon. Built for both
freeride and all-mountain skiing, it’s the ultimate in versatility and performance, and already proving
a big hit. This year we’ve incorporated 3M™ Thinsulate™ Insulation to keep skiers’ feet warm and
responsive in all conditions. And thanks to a Multi-Norm Chassis, it’s compatible with all binding types
on the market.
atomic.com
Press Release
atomic.com
Press Release
Photos All Mountain
Caption: Atomic Nomad [S] Temper Ti
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Photos All Mountain
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REACH YOUR PEAK:
ATOMIC BACKLAND SKIS
AND ROCKER SKINS, NEW
FOR 2014-15
THE BACKLAND SKI SERIES AND ROCKER SKINS ARE TWO UNIQUE BACKCOUNTRY TOURING
INNOVATIONS FOR 2014-15 FROM ATOMIC. PROVIDING ALL SKI TOURERS, FROM SEASONED
PROS TO NEWCOMERS, WITH EVERY LITTLE ADVANTAGE THEY CAN GET.
THE BACKLAND SERIES: FINE-TUNED FOR TOURING
In 2013-14 we introduced our Waymaker Tour series – a highly capable All Mountain Touring boot full
of features designed for ski tourers. This year, to compliment our Waymaker range, we’re launching a
new range of skis totally devoted to life in the backcountry – the Backland ski series.
Backland skis feature an Ultralite Woodcore which makes them incredibly light and good for climbing
up – whether they’re on your feet or your back. At the same time they have a stable Carbon Backbone
that runs the length of the ski, providing exceptional agility and edge hold for the way down, while still
keeping the weight down. Factor in an All Mountain tip rocker designed to give great performance in
varying conditions and the result is skis that are as good on the piste as they are in the backcountry.
The new Backland range features three models:
Backland Drifter: the widest, most progressive ski in the series. With a 95mm waist and Carbon
Backbone it has the best all-terrain downhill performance in the range. But with its Ultralite Woodcore
it’s still great for climbing.
Backland Aspect: The perfect all-round touring performer, with a slightly smaller 85mm waist than the
Drifter, combined with an Ultralite Woodcore and Carbon Backbone.
Backland Descender: With a 78mm waist and Ultralite Woodcore, the lightest ski in the series. Perfect
for all climbing enthusiasts. But with its smaller waist and All Mountain Rocker, still good for the
descent.
atomic.com
Press Release
ULTIMATE: FROM SKI RUNNING TO FIRST DESCENTS
As well as introducing our Backland ski range, this year we’re also extending our Ultimate ski range:
Ultimate is one of the lightest ski running skis on the market with a strong downhill performance
despite its minimal weight. We created the original Ultimate with multiple Ski Mountaineering World
Champion, Kilian Jornet, who used it to win an overall World Cup. Now we’re introducing a second
Ultimate with a wider waist – inspired by Kilian’s development as an athlete away from ski running into
more extreme alpinist ski mountaineering, including first descents. Ideal for endurance ski tourers who
want to stay super light up, and really quick down.
ATOMIC ROCKER SKINS
To go with our new Backland and Ultimate skis, we’ve also got another big piece of innovation for
backcountry tourers this year: Rocker Skins. On Rocker Skins the Glide Zone in the tip-rocker area is
made from ultra-fast ski-base material. The result is better gliding and less friction when tracking in
powder. It also makes them 10% lighter than regular skins. And because the tips are made from skibase material they don’t get saturated with water.
While the tips provide a better glide, the Grip Zone in the ski-camber area is made from 100% Mohair,
providing an extra strong and safe grip in all snow conditions. And finally, our new Trim & Fit system
makes trimming the MultiFit Rocker Skins super quick and easy, with features like cut lines for different
ski lengths.
BACKLAND SERIES – BEST SERVED WITH:
The Waymaker Tour 110
Waymaker Tour 110 features a lightweight Pebax shell plus our Free/Lock System that lets skiers
unlock cuff from shell on the way up for easier climbing. Then when at the top, all they do is flip the
lever to lock cuff to shell and they’re ready to go – with a Carbon Spine transferring every ounce of
power to the ski on the way down. It also comes with a Multi-Norm Chassis so you can choose Touring
or DIN Grip Pads. A great All Mountain Touring boot that climbs as well as it skis.
Backland Pack 18L
A lightweight day pack to help ski tourers enjoy days out in the backcountry. Made from strong but
light material it’s just 850g, which really helps on the climbs – as does the offset waist buckle to the
side, designed not to dig in when skiers are crouched forward. It’s also got plenty of features to keep
skiers ready for everything: special pockets for avalanche equipment and skins, vertical and horizontal
carry systems for skis and retractable loops for tools like an ice axe.
BCT Carbon Pole
Our ultra-lightweight backcountry touring pole. Super versatile with changeable baskets and
adjustable length. Plus a neoprene foam grip extension that skiers can grip further down the pole on
steeper climbs.
atomic.com
Press Release
Caption: Atomic Backland Aspect
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ATOMIC MEMORY FIT:
THE FIT THAT MEMORIZES
YOUR FOOT SHAPE
ATOMIC MEMORY FIT IS A HEAT-FITTING TECHNOLOGY THAT TAKES FIT, COMFORT AND
PERFORMANCE TO THE NEXT LEVEL. AND BECAUSE IT’S A FASTER PROCESS AND NOW
AVAILABLE ON TWO OF THE MARKET’S TOP SELLING BOOTS – ATOMIC REDSTER AND HAWX –
IT’S A GREAT ADDITION TO THE FITTING SERVICE RETAILERS CAN OFFER SKIERS.
THE NEXT STEP IN BOOT FITTING
With Memory Fit, all three elements of the boot adapt to the foot – shell, cuff and liner – and memorize
the entire foot shape like never before: For starters, Memory Fit Plastic will expand only as necessary
– it will take the shape of the foot, going no wider than needed. With the foot’s natural standing
pressure, the forefoot of the boot can expand up to 3mm per side (6mm in total), and the ankle
area can expand up to 5mm per side (10mm in total). The result is a permanent and completely
personalized fit.
One of the keys to this is Memolink: the special additive that makes our Memory Fit plastic totally
unique. Developed to work within Atomic boots, it improves the moldability and stretch characteristics
of our plastics and guarantees component adhesion during and after the fitting process.
THE PERFECT PERSONAL FIT, NOW FASTER
As well as offering a perfect personalized fit, Memory Fit is one of the quickest heat-fitting
technologies available. It’s possible to heat a shell and cuff in just five minutes: easier for retailers,
quicker for customers, better for sales. In fact, from start to finish, Memory Fit’s simple three-step
process takes just 12 minutes:
1. Heat
Remove the liner from the boot and place the shell into the Atomic Memory Fit Oven for five minutes
(at a preset temperature of 117°C). There’s no need for any pre-heating. And the liner doesn’t need
to be heated separately. Instead it’s designed to absorb the heat from the shell and mold to the foot
when the shell does - providing the ultimate personal fit for the shell and liner simultaneously.
atomic.com
Press Release
2. Memorize
Take the shell out of the oven, insert the liner and let the customer step into the heated boot onto the
Memory Fit Cooling Mat. Close the buckles on the loosest setting. Then ask the customer to hold still
for two minutes to allow the boot to adapt and memorize their foot shape.
3. Cool
Wrap the Memory Fit Cooling Pack around the boot. Cool the boot for five minutes to complete the
perfect, personal Memory Fit.
MEMORY FIT TOOLS
From start to finish, we also offer the complete array of professional-grade tools required to get the
job done right: Memory Fit ovens, freezers, cooling pads, cooling mats, gloves, manuals and more.
We also offer some pretty unique tools you won’t find with other fitting technologies. In particular,
Memory fit comes with our special Memory Fit Pads – pads you can place on skier’s bare feet to help
create more room around sensitive or problem spots on the foot during the fitting process.
NEW IN ATOMIC HAWX 2.0 AND REDSTER
Finally, Redster and Hawx are two of the most popular boots on the market, and for the 2014-15
season, Memory Fit will feature in all our Redster World Cup, Redster Pro and Hawx 2.0 boots. Some
of the worlds most popular boots, now with one of world’s quickest boot-fitting technologies – ready
to go for this season.
atomic.com
Press Release
Photos memory fit
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THE ATOMIC NORDIC RANGE
2014-15: LESS TIME PREPPING,
MORE TIME SKIING
WE’VE MADE TWO BIG CHANGES TO OUR NORDIC RANGE FOR THE 2014-15 SEASON: FIRST
WE’VE ADDED OUR UNIQUE WAXLESS TECHNOLOGY, SKINTEC, TO MORE OF THE RANGE – SO
MORE SKIERS CAN REAP THE BENEFITS OF A HIGH-QUALITY WAXLESS SKI. SECOND, WITH
OUR ‘MADE TO MEASURE’ PROGRAM, ANY SKIER CAN NOW GET A HANDPICKED REDSTER
WORLDCUP SKI THAT’S PERFECT FOR THEM, JUST LIKE THE PROS.
SKINTEC: THE SKI THAT’S READY WHEN YOU ARE
without the need for waxing. We launched our first Redster Skintec ski in 2011 and since then it’s
developed a huge following – not least from our world-class long-distance athletes, Anders and
Jørgen Aukland, who both use it for training.
One of the reasons it’s so popular is that, because there’s no need to wax, there’s no prep time –
skiers can just jump on their skis and go. But of all grip technologies out there, Skintec is also one of
the most versatile: its grip zones are made with Mohair, which produces strong grip and exceptional
glide in all snow conditions and temperatures. It means one pair of skis for all snow, any time – perfect
for high-level cross-country training.
What’s more, Skintec is the only high-performance waxless technology on the market with the option
of exchangeable grip zones. So you can change them after heavy wear of damage. And for Redster
Skintec we even offer different Skintec modules: one for stronger kick and one for faster glide.
‘Skintec means when you want to go training, it’s so easy. You know, you don’t have to check the
conditions of the snow. You get on your skis, do your warm up and get going.’
Anders Aukland, Ski Classics Champion 2013
atomic.com
Press Release
NOW ON REDSTER AND SPORT
Like last year, Skintec features on Redster. But we’ve also added Skintec to our Sport range – one of
the first times you’ll find top-quality, exchangeable grip technology on training skis for amateur crosscountry skiers.
REDSTER WORLD CUP: MEASURED AND HANDPICKED FOR SKIERS
Our Redster World Cup skis are some of the fastest race skis around – for occasions when every
second counts. And now we’re helping skiers to find the perfect, individual ski thanks to our Made to
Measure program.
While every one of our Redster World Cup racing skis is of the highest quality, each one is always a
tiny bit different. Each individual ski will have a perfect match in terms of someone’s weight and skiing
style. As a result, we measure and label every single one of our Redster World Cup skis in extreme
detail. The specialists in our race department in Altenmarkt will then handpick a perfect range of skis
for retail stores. So every skier can get the perfect pair for them – measured like the pros.
ON TOP REDSTER SKIS: SDS TECHNOLOGY AND NOMEX CORES
Both our Redster Classic and Skate series are built with one purpose in mind: making skiers go
faster. With even more forceful kicks. Even longer glide phases. And innovative technologies that
transform strength into forward thrust even more efficiently. In our Redster Classic series this includes
SDS Technology – the unique Atomic construction we use for our top racing skis: Redster Worldcup,
Marathon and Skintec. This technology keeps the kick zone high above the snow in the glide phase
and stays easy to compress during the kick.
On our Redster Worldcup and Marathon Skates, their key features are a Nomex ski core – a featherlight core construction for light, fast racing skis made of torsion-resistant Nomex for enormously
powerful acceleration. Plus sidewalls made with high quality lightweight wood for great stability and
great tracking. It makes them some of the fastest skates you’ll find anywhere.
With the Olympics on the horizon, 2014 is going to be a massive year for the cross-country athletes
in our Atomic team, and also for our guys at Altenmarkt working with them to make sure they head to
Sochi armed with the best Atomic equipment they can get. In the running for medals will be the likes
of Christoph Sumann, Dominik Landertinger, Claudia Nystad and Tord Asle Gjerdalen. Go team!
atomic.com
Press Release
Photos nordic highlights
Caption: Atomic Worldcup Skate
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Caption: Atomic Skintec
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DOUBLEDECK 3.0 WITH
RAMP TECH:
NEW INNOVATION FOR
REDSTER 2014-15
THE REDSTER SERIES IS ALL ABOUT BRINGING ATOMIC’S 50 YEARS OF RACING EXPERIENCE
TO THE SLOPES. PROVIDING EQUIPMENT FOR THE WORLD’S TOP RACERS, AND TO ANYONE
ELSE WHO WANTS THE BEST. AND FRESH FOR WINTER 2014-15 – OUR LATEST REDSTER
INNOVATION: DOUBLEDECK 3.0 WITH RAMP TECH.
RIDE REDSTER, RIDE FASTER
At Atomic we want to keep pushing our sport forward as fast and as far as we can. We believe in
meaningful, targeted innovation that makes a genuine difference, like our new innovation for Redster:
Doubledeck 3.0 with RAMP Tech. It’s going to help Redster riders – World Cup champions, amateur
DOUBLEDECK 3.0: FEEL THE POWER, ENJOY THE PRECISION
the world. A ski that’s taken the likes of Marcel Hirscher and Mikaela Shiffrin to the top of the World
Cup Podium.
Now this brand-new third-generation Doubledeck technology makes Redster easier and smoother
to ride, too. First of all it introduces RAMP Tech: when a skier turns at top speed, RAMP Tech
automatically increases the ramp angle under the heel by up to 10°. This pushes their bodyweight
forward and keeps them perfectly centralized over their ski.
Doubledeck 3.0 also includes a new free-gliding upper deck to better absorb shocks and increase
stability. And we’ve made the connectors softer at the front to make turn initiation even quicker and
stiffer at the back for killer acceleration.
With all these benefits combined, Doubledeck 3.0 is going to help Redster riders – World Cup
champions, amateur racers and ambitious piste skiers alike – ski with a level of power, precision and
control that’s never been possible before.
atomic.com
Press Release
Redster is the fastest ski series we’ve ever made, so it’s no surprise it’s the choice of all our top
alpine race athletes. These athletes include Marcel Hirscher, two-times World Champion and twotimes winner of the Overall World Cup (11-12 and 12-13). And Mikaela Shiffrin, 2013 World Champion
and hottest young racer on the female alpine circuit.
With the Sochi Olympics fast approaching, 2014’s going to be a massive year for Marcel, Mikaela and
all our Atomic athletes.
MORE STREAMLINED THAN EVER
To go with new Doubledeck 3.0 on our Redster skis, we’ve also put a huge amount of work into the
rest of our Redster range. The result is a range of equipment for racers and serious piste skiers that’s
more streamlined than ever, and designed to work together perfectly. Here are some of our hero
products for 2014-15:
Redster Doubledeck 3.0 GS
Our new Giant Slalom Redster ski – with Doubledeck 3.0 for advanced shock absorption and killer
acceleration, and RAMP Tech for more power and precision.
Redster Pro 130
The most dynamic ski boot we’ve ever made: with our trademark narrow fit and a Carbon Spine
for extra power. It also features our latest heat-fitting technology, Memory Fit. All three elements of
the boot adapt to the foot – shell, cuff and liner – and memorize the entire foot shape for a perfect
personalized fit in just a few minutes.
Revel3 Racing Goggles
Our brand new race goggles with Live Fit technology, Carl ZEISS lenses and an epic field of vision.
Created to fit our Redster WC Helmet. So good our World Cup racers use them straight out of the box.
Redster WC Helmet
Our helmet that meets all new FIS rules for World Cup protection, with a super-strong Kevlar/glass
fiber construction, chin-guard compatibility and passive venting to keep you cool in the heat of battle.
Practically all our World Cup racers use this helmet with no modifications.
atomic.com
Press Release
Photos ride redster
Caption: Atomic Redster Doubledeck 3.0 GS
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Copyright: Atomic
Caption: Atomic Redster Revel3 Racing
Caption: Redster Doubledeck 3.0
Caption: Redster Doubledeck 3.0
File: AN5105154_REVEL3_M_RACING_RED
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Copyright: Atomic
Copyright: Atomic
Copyright: Atomic
Caption: Atomic Redster Pro 130
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Copyright: Atomic
Copyright: Atomic
Press Release
Photos ride redster
Caption: Marcel Hirscher
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Copyright: Atomic
Copyright: Atomic/Juergen Skarwan
Copyright: Atomic/Juergen Skarwan
Caption: Mikaela Shiffrin
Caption: Mikaela Shiffrin
File: Shiffrin_10111243005_cmyk
File: Shiffrin©MirjaGeh_131_cmyk
Press Release
LIGHTER, WARMER AND
BETTER THAN EVER:
FOR WOMEN
WELCOME TO THE HIGHLIGHTS OF OUR ATOMIC 2014-15 RANGE FOR WOMEN. WE’VE GOT
SOME EXCITING INNOVATION THIS YEAR: TO SKI LIGHTER, FEEL WARMER, TURN BETTER AND
STAY MORE COMFORTABLE. PLUS, AS ALWAYS, SKIS AND EQUIPMENT DESIGNED, CUT AND
COLORED EXCLUSIVELY FOR WOMEN SKIERS. HERE’S WHAT’S NEW FOR 2014-15:
THE NEW HAWX 2.0
The first thing we’ve done for this year is take the world’s best-selling medium fit boot, the Atomic
Hawx, and make it even better. Hawx 2.0 is perfect for piste and all-mountain women skiers. We’ve
kept the legendary Hawx medium fit with a cuff height and liner construction tailored specifically to suit
women’s feet. We’ve then added loads of new features: these include Memory Fit, our latest heat-fitting
technology, plus 3M™ Thinsulate™ Insulation to keep feet warm and responsive even in extremely cold
and damp conditions. The Hawx flex area has moved from side to sole – this new Sole Flex provides a
more natural bending line for better balance, feel underfoot and greater control. Plus with lighter buckles
and a lighter build, it’s the lightest Hawx we’ve ever made. And it’s also now WTR compatible.
CLOUD WITH ARC AND BEND-X TECHNOLOGY, PLUS REDSTER PRO
Cloud is our top piste series for women, combining a lightweight, V-shape construction purpose-built
for women with an elegant black-and-white design on a stylishly embossed top sheet. New this year
we’ve added two of our unique Atomic technologies to make Cloud perform even better on the piste:
on Cloud skis designed for intermediate skiers, we’ve added Atomic Bend-X Technology, making it
easier for the skier to bend their skis and initiate turns. Then on our top Cloud skis we’ve added ARC
Technology – this technology channels all the skier’s power through one single mounting point in the
center of the ski, allowing it to flex easily and naturally. This ensures the ski remains in contact with
the snow at all times, providing awesome traction, increased flow and a really smooth, natural feel.
As well as our Hawx 2.0 boots, we’ve also got the perfect narrow-fit boots to go with Cloud: our new
Redster Pro boot for women. This new extension to our Redster range is a quality custom ski boot with
Redster’s trademark precise narrow fit. It also comes with our Memory Fit, 3M™Thinsulate™ Insulation
to keep skiers’ feet warm even when it’s freezing, plus a cuff height and liner construction specifically
tailored for female feet.
atomic.com
Press Release
AFFINITY AND LIVE FIT: REVAMPED AND EXTENDED
This year we’ve extended our Affinity ski range, adding the Affinity Sky to give female all-mountain
skiers even more choice. The Affinity series works like a dream on piste, but it also looks after skiers
when they venture off the side. With its special V-shape construction it’s tailored specifically to help
women skiers initiate turns more easily. Plus it features an All Mountain Rocker and super colorful
design for 2014-15.
Our Affinity skis also go perfectly with our revamped Live Fit boots for women. Put on a Live Fit boot
for the first time and it will instantly and automatically fit to your foot. It then continuously adapts as
time goes on to keep your feet comfortable and your blood flowing freely. This year we’ve also added
3M™ Thinsulate™, the world’s premium insulation. And we’ve upgraded the two buckle set-up with
lighter, sportier buckles so entry and exit is easier than ever.
VANTAGE AND WAYMAKER CARBON:
THE FUTURE OF PROGRESSIVE ALL-MOUNTAIN SKIING
Vantage is a permanent highlight – our popular range for progressive all-mountain women skiers. It’s
one of the most versatile skis on the market: good for any binding, awesome floatation in powder,
great edge hold and stability on hard snow, and agile in any terrain.
The boot that goes best with our Vantage skis is our Atomic Waymaker Carbon W. New last year, it’s
already a big hit. It’s perfect for both freeride and all-mountain skiing, and the ultimate in versatility
and performance. This year we’ve incorporated 3M™ Thinsulate™ Insulation to keep skiers’ feet warm
and responsive in all conditions. And thanks to a Multi-Norm Chassis, it’s compatible with all binding
types on the market.
This winter we’re excited to announce the launch of our first ever skiwear range. Like everything
we make, it’s carefully designed to actively help skiers have a better skiing experience: Focused
on the growing world of progressive all-mountain skiing, it uses super lightweight fabrics including
Pertex© and PrimaLoft© insulation to keep skiers warm without weighing them down. They’re cut with
a unique Ski Fit to mirror people’s skiing position. And they’re full of features to help skiers work with
the elements to control their climate.
What’s more, like all our equipment, we’ve tailored our women’s skiwear specifically for women skiers.
After all, men and women ski differently. Men get too hot, women often get too cold. So our women’s
range is cut, designed and insulated in its own specific way.
Our range is split into three lines: Cliffline, Ridgeline and Treeline. Each provides a different layering
option for skiers – including our radical inside-out layering on our Cliffline range with the Stormfold
jacket.
atomic.com
Press Release
For 2013-14 we developed a unique Live Fit goggle frame. For 2014-15 this popular feature will be
on both our goggle ranges – Revel and our new Savor range – on all women’s models. With flexible
Y-Cuts on the frame and an automatic adaptive foam seal, it means these goggles instantly mold to
the contours of any skier’s face. The result is awesome fitting goggles that stay comfortable and snug
all day through. A perfect personal fit, right out of the box.
The secret of our helmet Live Fit technology is breathable PORON XRD memory foam. Built into our
top Mentor, Nomad and Affinity models, as soon as the skiers puts on their helmet, the memory foam
instantly adapts to the shape of their head, for a perfect individual fit and all-day comfort.
atomic.com
Press Release
Photos women
Caption: Atomic Affinity Storm
Caption: Atomic Vantage Elysian
File: AA0025360_AFFINITY_STORM
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Copyright: Atomic
Copyright: Atomic
Copyright: Atomic
Caption: Atomic Century 109
Caption: Atomic Redster Pro 110 W
Caption: Atomic Live Fit 90 W
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Copyright: Atomic
Copyright: Atomic
Caption: Atomic Waymaker Carbon W
Caption: Atomic Affinity W
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Copyright: Atomic
Copyright: Atomic
Copyright: Atomic
Copyright: Atomic
Press Release
Photos women
Caption: Atomic Affinity W Helmet
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Copyright: Atomic
Copyright: Atomic
Copyright: Atomic
Caption: Atomic Cloud
Caption: Atomic Affinity Pure
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Copyright: Atomic
Copyright: Atomic
Copyright: Atomic
Caption: Atomic Vantage Elysian
Caption: Atomic Century 102
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Copyright: Atomic
Copyright: Atomic
Copyright: Atomic
Press Release
WE ARE SKIING
ON-PISTE. IN POWDER. AT THE X GAMES. IN THE WORLD CUP. WHEREVER PEOPLE SKI,
THE BEST EQUIPMENT COMES FROM ATOMIC – MAKING SKIING MORE EXCITING, MORE
STRAIGHTFORWARD, MORE SUCCESSFUL AND MORE FUN.
Every skier is different. Which is why Atomic provides every skier with skis, boots, bindings, helmets,
protectors, poles – and now skiwear – built to exactly match his or her needs. Our aim is to help
each skier have his or her ultimate skiing experience, whether they’re all-mountain skiers, freeskiers
or cross-country skiers, whether they want to win a World Cup race, have their sights set on new
challenges in Park and Pipe, or live for action and fun in the powder.
INNOVATIONS THAT TRANSFORM THE MARKET
From Redster, the fastest race equipment in the world, to Punx, the Park ski of X Games Champions;
from Automatic skis for powder skiing and freeride tourers to the Skintec high-performance waxless
ski for cross-country training: there is no skiing discipline where Atomic is not driving progress forward
with trailblazing new features.
And Atomic continues to set the standard for the 2014-15 season: our new Redster Doubledeck 3.0
technology with RAMP Tech makes the world’s fastest race ski even faster and smoother to ride. With
Hawx 2.0 we’ve taken the world’s best-selling medium fit boot and made it even better – including
adding our new Memory Fit, one of the fastest heat-fitting boot technologies available. We’re also
pushing the world of touring forward with the launch of our Backland skis and Rocker Skins. While
HRZN Tech, launched on this year’s cult Bent Chetler powder ski, could quite possibly be the shape
of powder skis for years to come.
That’s all before one of our biggest and most exciting innovations for this year, Atomic’s first ever
skiwear range. Featuring innovations like our radical new inside-out layering system, it’s a range built
to do everything skiers need – actively helping them have a better skiing experience.
atomic.com
Press Release
INDIVIDUAL ROCKER SHAPES FOR ALL SKIERS
Atomic’s choice of rocker is just one example of our attention to all types of skiers:
For example, Redster has a Race Rocker for no edge catching, while piste skis like Cloud have a
purpose-built Piste Rocker for easy turning, great grip and stability. All Mountain skis like Nomad,
Nomad [S], Vantage and Affinity feature our All Mountain Rocker – with an early rise in the tip, or in
both tip and tail, providing great performance on all snow conditions and any terrain, both on and off
piste. Skis like Bent Chetler, Automatic and Century come with Powder Rocker, the most pronounced
Rocker in tip and tail combined with camber underfoot, for awesome floatation and maneuverability
in deep powder, crud and anything in between. While Punx and Infamous come with our Park Rocker,
offering the stability skiers need in the park, with a slightly early rise in the tip and tail to allow for
butters and confident landings.
SUCCESSFUL IN ALL SKIING DISCIPLINES
Atomic equipment benefits not only Alpine superstars like Marcel Hirscher, Mikaela Shiffrin, Benni
Raich, Carlo Janka and Marlies Schild, but also the world’s best park skiers: Elias Ambühl, Jossi Wells
and Andreas Håtveit. Freeskiers riding Atomic skis include none other than Sage Cattabriga-Alosa,
Chris Benchetler, Dana Flahr and Daron Rahlves. And Nordic athletes Anders and Jørgen Aukland,
Dominik Landertinger and Christoph Sumann are also part of the worldwide Atomic family.
THE SECRET OF ATOMIC’S SUCCESS: THE PASSION OF EVERY EMPLOYEE
One of the keys to the company’s success lies in where we are – and staying true to who we are: even
today the company is still located in the heart of the Alps, in Altenmarkt, where it was founded in 1955.
Many employees are from the surrounding area and grew up skiing. It’s why every Atomic product is
imbued with the passion with which all Atomic employees live and breathe the sport.
Further information on Atomic: www.atomic.com
atomic.com
Press Release
Photos company
Caption: Atomic Factory
File: Atomic_Produktion-0255_cmyk
Copyright: Atomic/Kurt Pinter
File: Atomic_Produktion-5741_cmyk.

faster, smoother, warmer, harder… atomic 2014-15

Transcription

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