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what’s inside
july - august 2014
Our View
6
Cover Story
8
OPTICAL LENSES:
QUALITY CONTROL CAN TRIP YOU UP
Errors in quality control of lenses at the retail level are potentially serious and can
lead to injury, bodily discomfort or poor performance at work. Our feature covers
quality control in the retail setting and asks: what standards are you using, and who is
responsible for quality control?
Lens Focus
18
Wrapping It Up
Portrait of a Designer 24
Dean and Dan Caten Live the Dream in London and Milan
Managing Your Business
26
Under New Anti-Spam Law
30
Frameless Marketing
Making Contact
Discovering
34
Of Mice and Men: New Research Breakthrough in Aniridia
Eye on Health
36
Industry Interview 38
Revealing the “Silent Thief ”
Silmo: A Story of Innovation
Event
40
Positive Reviews for OAO Symposium and InfoMart
Digital Marketing
42
Put Online in its Place: Own Your Digital Neighbourhood
Spark
44
Another Way of Winning
46
In the News
in the next issue
september – october
2014
4
52
Classifieds
CHAINS / BANNERS / GROUPS / FRANCHISES
What is the difference between a chain store and a banner store? What is a franchise? And what role
do professional networks and buying groups play in the market? It’s time to sort it all out. We bring you
great statistics on the number of chains in Canada, their locations – and even some revenue data from
Statistics Canada.
Envision: seeing beyond | july - august 2014
SAFILO1934.IT — MOD. EL. 7212
MADE IN ITALY
www.envisionmagazine.ca
Photo credit: Victoria Ilgacs
Breton Communications Inc.
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Laval, Quebec H7M 1Y9
Tel.: 450 629-6005
Fax: 450 629-6044
www.bretoncom.com
PRESIDENT/PUBLISHER
Martine Breton
[email protected]
SENIOR EDITOR
JoAnne Sommers
Tel. 250 448-6564
[email protected]
EDITOR-IN-CHIEF
Paddy Kamen
Tel. : 250 448-7516
[email protected]
Our View
ASSOCIATE EDITORS
James Ahola
Netan Choudhry
Brian P. Dunleavy
Nicky Fambios
Jennifer George
Shirley Ha
Grant Larsen
Briar Sexton
Paddy Kamen
Editor-in-Chief
I
s quality control a key issue that
retailers of optical lenses should be
paying attention to? According to
the feature story in this issue, the
answer is a resounding yes. The feature
covers some of the risks associated with
quality control and asks the probing
questions: are eyecare professionals
doing it at all, and if so, are they following
the correct and proper standards?
SPECIAL ADVISOR, CONTACT LENSES
Joshua Josephson, B.Sc, OD, FAAO, FACLP
ASSISTANT PUBLISHER
Nicky Fambios
[email protected]
COPY EDITOR/RESEARCHER
Isabelle Groulx
[email protected]
ADVERTISING COORDINATOR/
COPY EDITOR
Aurélie Vasseur
[email protected]
Researching this feature led me to ask
why there is no Canadian national
standard for dress ophthalmic lenses.
Granted, there are national standards
for safety eyewear but when it comes
to dress ophthalmics, ‘it’s like the
wild west’, according to Ralph Chou,
Professor Emeritus at the School
of Optometry and Vision Science,
University of Waterloo.
CIRCULATION ASSISTANT
Louise Chalifoux
[email protected]
of Canada (SCC), adopted the ISO standards for
optical lenses, even though the SCC is a member
of the ISO and is mandated to protect consumers
and coordinate the efforts of individuals and
organizations involved in the development of such
standards. The Council’s CEO John Walter told
Envision: seeing beyond magazine that he sees there
In Canada, all standards are voluntary is a problem. He assured me the SCC is, “actively
unless cast into law. But voluntary considering how they can expedite the approval
national official standards would be a of ISO standards as official national standards for
very good thing, according to Chou Canada.”
and his colleague, Josh Josephson, O.D,
Ralph Chou responded to Walter’s assurance by
both of whom have spent many years
drolly observing: “That’s the first clear statement
helping to develop standards through
I’ve ever heard from an SCC person.”
their volunteer work with technical
committees of the International With a combined 50+ years working on standards
Organization for Standardization (ISO). issues on behalf of the Canadian optical industry,
Both men say that national standards Chou and Josephson are understandably
would strengthen the optical professions, discouraged by the lack of adoption of a Canadian
provide a uniform benchmark on national standard. Josephson says that in Europe,
product quality for lenses and frames, the professions follow ISO adapted standards
and help to protect the public.
assiduously, but in Canada, “complacency rules
ISO standards have never been and the professions apparently don’t care to adopt
the ISO standards that have been so rigorously
officially adopted by the Canadian
organizations that represent and license developed.”
ophthalmologists, optometrists and
opticians, according to Chou and
Josephson. Nor has the government of
Canada, through the Standards Council
6
Is this true? I only pose the questions. But I’ll be
interested in asking Chou and Josephson a year
from now if all their work was finally worth it – in
Canada, that is. n
Envision: seeing beyond | july - august 2014
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OPTICAL LENSES:
QUALITY
CONTROL
Trip You
Can
UP
Cover Story
By Paddy Kamen
“
W
hen a client walks out of a retail optical store wearing his new glasses, and trips and
sprains his ankle, is anyone to blame? This is not a Zen koan but rather a question
designed to get you thinking about quality control in a new way.
How can optical
In this very real example, the gentleman sued both the dispenser and the laboratory that finished
the lenses. Ralph Chou, Professor Emeritus at the School of Optometry and Vision Science,
University of Waterloo, acted as an expert witness for one of the defendants in the lawsuit. “This
was an incredible case of bad luck, combined with poor quality control,” says Chou. “The dispenser
had accurately read and interpreted the prescription. The job went to the lab and at that level, they
entered the cylinder axis wrong. The lens went through the production process and was made
perfectly in accordance with the wrongly keyed-in information, and the dispenser did not verify
the finished lenses. I pointed out to both defendants that each was at fault: one for the transcription
error and the other for not verifying.”
professionals, who
have a responsibility
for the integrity of the
end product, minimize
errors?
8
”
Errors in lens manufacture, surfacing and dispensing are potentially serious and could result in
injury, bodily discomfort (e.g. headache or neck problems) or poor performance at work –
potentially affecting a wider circle of people.
How can optical professionals, who have a responsibility for the integrity of the end product,
minimize errors? Quality control (QC) is the answer. But is it happening where you work?
At the retail level, quality control begins with a standard against which you measure the lenses that
come into the store. The standard indicates an acceptable margin of error in filling the prescription.
Envision: seeing beyond | july - august 2014
Cover Story
Optical Lenses
“
Two internationally respected
Canadian professionals have devoted
a collective 50 years of their volunteer
time trying to correct
this situation.
If you don’t use an agreed upon and well-established
standard, you won’t know what the range of
acceptable deviation from the Rx is. Are your
professional staff checking every lens (even plano –
more about that later) using established standards?
If so, what standards are you using?
Common practice in Canada is to use the American
National Standards Institute (ANSI) standards.
Chou says this practice developed because most
eyecare professionals (ECPs) learned about ANSI
standards from American-published textbooks.
The relevant ANSI standards for dress ophthalmics
are ANSI Z80.1 (for lenses) and ANSI Z80.5 (for
frames).
Why don’t Canadian ECPs use a Canadian national
standard for dress ophthalmics? It isn’t for lack
of effort; two internationally respected Canadian
professionals have devoted a collective 50 years of
their volunteer time trying to correct this situation.
”
Ralph Chou is chair of the Canadian Advisory
Committee (CAC) for Technical Committee (TC)
94 SC6 of the International Standards Organization
(ISO). This committee develops standards related to
eye and face protection. He also chairs the Canadian
Standards Association (CSA) Technical Committee
on Industrial Eye and Face Protection, which has
published standards for industrial eye and face
protectors. Chou has been involved with standards
for vision products for over 20 years.
Toronto-based optometrist Josh Josephson chairs
the CAC for ISO’s Technical Committee 172 SC7.
This committee develops standards for ophthalmic
optics (contact lenses and lens care products,
spectacle lenses and frames, intraocular lenses
and ophthalmic instruments). Josephson is
Canada’s appointed expert at the ISO meetings held
internationally. He was originally appointed to this
committee in 1984. Chou also sits as an appointed
expert on this committee.
Both Chou and Josephson would like to see the ISO
july - august 2014 | Envision: seeing beyond
9
Cover Story
Optical Lenses
standards for dress ophthalmics adopted by all
ECPs in Canada. Why do they prefer the ISO
standards to the ANSI standards? There are four
main reasons:
1.Canadians are represented on ISO technical
committees so this is in the interests of
Canadian ECPs and consumers.
“
2.The rest of the world is going the ISO way,
including Europe, which adopts ISO
standards as they become available and
makes them legally binding.
When it comes
3.The optics industry is international, with
most of the manufacturing done outside
of North America. International standards
are better suited to this global marketplace.
Further, if a manufacturer wishes to export
their product to an ISO member country,
their product is only acceptable if it meets
the ISO standards. All ISO standards have
been approved by all ISO “P” member
countries, which includes almost every
country in the world.
to liability for
inappropriately made
lens prescriptions,
adhering to a
standard and having
4.Having one uniform standard would help to
avoid errors in the case where a lab uses one
standard and the ECP uses another.
the documentation
that confirms you did
it is your first line of
defence.
”
Josephson has been using the ISO standards
in his six Toronto-area stores since they were
created. When finished lenses arrive from
the lab they are checked by the in-house lab
manager before cutting, edging and mounting
them into the frame. The lab technician then
rechecks the lenses. When the finished product
is delivered to one of the Josephson stores the
lenses are checked again by a licensed optician.
“Checking should consist of verifying the
prescription and the optical centration at the
very least,” says Josephson.
There are serious client and business risks
associated with inadequate or incorrect quality
control. Aside from a lawsuit, which could
devastate your business, there is also the matter
of negative word of mouth when dissatisfied
customers complain to friends, family,
colleagues and neighbours. “The ECP is the
final line of defense to make sure the patient
gets the right lens,” says Chou.
Chou strongly recommends checking on even
plano lenses, based on an experience he had in
2005. He and a colleague in Australia ordered
a large quantity of plano lenses from various
manufacturers for a research project. When
doing his due diligence by confirming that
the lenses received were what he had ordered,
he found that while the thinner lenses were
generally fine, the thicker ones had a high error
rate; many were not plano at all. He published
an article on this in the professional journal
Clinical and Experimental Optometry.
10
Envision: seeing beyond | july - august 2014
Tony Civello, president of Toronto-based C&C
Optical Laboratories says that the quality of
lenses he receives from manufacturers has
improved dramatically since the time of Chou’s
research in 2005. “It’s like night and day in
the last ten years. Now when I do my final
inspection for quality control I seldom find
errors.” Civello attributes this to the superior
technology used in lens manufacture today.
An important point for ECPs is the level of
training achieved by the staff doing the quality
control. Civello says that the better trained the
staff is, the better your quality control will be.
He feels strongly that optometrists, working
together with an optician and the optometric
assistant comprise the ideal practice team; even
then, additional laboratory training is highly
recommended. “This kind of exacting work
requires highly trained individuals who will
ensure that the eyewear prescribed by the ECP
is the eyewear the patient gets,” he explains.
Josephson says that only licensed opticians or
optometrists should quality control any product
prior to dispensing and that the standards must
be used consistently and observed exactly.
Chou agrees and he wonders how many optical
retailers actually verify the parameters of lenses
they receive. “That’s how I was trained and I
know we teach it, but how many actually do it?
I don’t know, but I’ve seen a couple of instances
over the course of a few years in which there
was no quality control and that tells me I’m
looking at the tip of an iceberg. When it comes
to liability for inappropriately made lens
prescriptions, adhering to a standard and having
the documentation that confirms you did it is
your first line of defence. But you have to use it
consistently in order to have credibility should
someone sue you.”
Tips for Optical Retailers
1.Hire qualified people to do your in-house
quality control and make sure they are well
trained. Make sure everyone knows about it,
and use it on every lens that comes into and
leaves your place of business.
2.Keep accurate records of your quality control
process on each lens.
3.Ask your professional association to require
a specific standard (preferably ISO) for your
profession, if they don’t already.
4.Make sure those doing quality control have
their own vision appropriately corrected.
Josh Josephson had an experienced and
reliable lab person begin making QC
errors. Upon investigation, Josephson
realized that the chap needed to update his
own prescription. How ironic!
Laurence Leboeuf
Iconic Green
Signature VII
TM
Iconic Look. Iconic Vision.
The new graphite green iconic tint from Transitions®
SignatureTM VII lenses, inspired by the 1950s, automatically
adjusts from perfectly clear indoors to dark outdoors for
perfect vision in any light condition.
iconicgreen.ca
Transitions and the swirl are registered trademarks and Transitions Signature is a trademark of Transitions Optical, Inc. Photochromic performance is influenced by temperature, UV exposure and lens material.
Cover Story
Optical Lenses
NEW
What’s
in
Lens Designsand
TECHNOLOGY?
Smoother transitions in progressives and improved peripheral vision are two of the key
features to watch for in new ophthalmic lens designs. Let’s have a look at what’s new
from our leading lens manufacturers along with some sunwear manufacturers
who create proprietary lens materials.
Hoya has three new lens categories on offer. The iD LifeStyle 2 is a freeform progressive.
The vertical and horizontal components are split between the front and backside of the lens. There
are two styles: the Clarity is best for a newer progressive wearer and the Harmony offers greater
precision in the near-portion for the mature client. With even distribution of power changes, the
lens provides smooth interaction between far and near vision when multi-tasking.
The Hoyalux ARRAY is an affordable and versatile freeform design in a full backside progressive
design and anti-reflective (AR) technology. Available in a wide range of materials, including a
polarized option, the ARRAY provides the best visual acuity, optimized for every patient.
The Recharge EX3 is an enhanced-contrast lens that reduces blue light by 10 per cent compared
to conventionally treated AR lenses. This lens helps to reduce symptoms of digital eyestrain, while
also being oil-repellent for easy cleaning.
[ Hoya iD LifeStyle2 ]
With the recent introduction of the Stylistic™, Essilor becomes a company known
for sun lenses. Stylistic is designed for large and wrap frames, in single vision and
Varilux progressive designs.
“Before the Stylistic it wasn’t possible to have perfect corrective vision in the really
large frames, because there wasn’t the diameter capability,” says Julie Cornish, senior
brand manager, sunwear. Stylistic benefits from Essilor’s W.A.V.E. Technology2™,
which manages higher order aberrations for great contrast and image sharpness.
Stylistic is available in clear, Transitions or sun lenses in a wide range of base curves,
and is further enhanced when combined with Crizal® for maximum UV protection.
In another innovative move, Essilor has partnered with Transitions Optical to
develop the new Transitions® SignatureTM VII lenses in a graphite green colour.
This lens echoes the 1950s when green was applied to sunglasses worn by U.S. Navy
pilots to help them track objects against a variety of outdoor backgrounds.
Providing the truest colour representation for more natural vision and enhanced
contrast, graphite green is the result of Essilor’s research. Combined with
Transitions Chromea7™, this new lens is a winner indeed, and available exclusively
via the Essilor network. This tint will appeal to the young urban adults who adore
retro fashions.
12
Envision: seeing beyond | july - august 2014
[ Transitions Signature VII in graphite green ]
KODAK Lenses are now produced in Canada.
For more information, please contact
your Riverside Opticalab Group
representative or your
Centennial Optical
lens representative.
Centennial Optical Limited
800.561.6284
www.centennialoptical.com
Riverside Opticalab Group
Ottawa, Ontario
800.461.9474
Mississauga, Ontario
855.607.6203
Waterloo, Ontario
519.747.3301
www.riversideopticalab.com
The Kodak trademark and trade dress are used under
license from Kodak by Signet Armorlite, Inc.
©2014 Signet Armorlite, Inc.
St-Léonard, Québec
800.839.8481
www.superlabmtl.com
Cover Story
Optical Lenses
Bushnell brings the Genus from Serengeti to the sunwear market with a lens that is 75 per cent
lighter than glass and 10 per cent lighter than polycarbonate. Made from Trivex material,
built with NXT technology, this lens is also photochromic and polarized.
Bushnell also supports cyclists with a wide field of vision on the Bollé® 6th Sense and
Breakaway. The shape of the lens on the 6th Sense is designed to adjust to the cyclist’s position
by extending the vision area vertically, while also extending protection to the eye. Both models
hold the promise of no-fog on the lens, ever. This hydrophobic, oleophobic and photochromic
lens can be produced for prescription wearers while being lightweight for all-day wear.
[ Bollé mod. 6th Sense ]
Transitions Optical employed its Life360™ product development model to create the Signature
VII lens to be highly responsive in a number of real-life lighting situations, including
extreme temperatures. An exclusive dye – Chromea7 – allows the lenses to be more reactive
to indirect and reflected sunlight. They become even darker on hot days, combining outdoor
performance with indoor clarity. Transitions tested the new technology and found that eight
out of 10 clear lens wearers rated the Signature VII lenses as better than their regular clear
lenses. The improved colours of these lenses are also an asset: the grey tint provides true-to-life
colour and the brown is the best contrast-enhancing lens Transitions has ever offered.
[ Transitions Optical Life 360 product development model ]
And don’t forget that clients want to be kept up-to-date on the latest technologies from
Transitions: 62 per cent of consumers agree that knowing about technology improvements
would make them more likely to purchase Transitions lenses. With the improved benefits
and features of Transitions Signature VII lenses, the time is now to let clients know how their
visual experience can be improved with Transitions.
Kaenon has created its own proprietary SR-91® lens material, which is polarized
with their proprietary Glare 86® film. This lens is guaranteed for life against the
cracking or splitting of the lens at drill-mounts, or the delamination of the inner
polarizing film and the lens material.
The Kaenon SR-91 lens comes standard in all frames and is available with
prescription (Rx). Kaenon’s unique tints – grey, copper, brown or yellow –
maximize light transmission levels and improve visibility in any weather
conditions or at any time of day.
And new from Kaenon is the Black Label collection, which features their darkest
grey G12 lens.
[ Kaenon Black Label mod. Pintail ]
[ Kodak Lenses ]
Kodak Precise™ PB progressives control the surface power at virtually every point on the
lens. This fixed-corridor, backside lens gives a smooth power increase, with all viewing areas
coordinating for a wearing experience that is closest to having perfect vision without glasses.
Peripheral distortion is a thing of the past. This lens is also available in a short corridor design
for small fashion frames.
Kodak Unique™ is a variable corridor, backside digital progressive that provides greater
peripheral clarity and improved image quality in the principle viewing areas. The patient’s
frame shape, monocular PD and fitting height are all used as data points for selecting the
best corridor length. The Unique is available in more than 50 lens materials, for virtually any
lifestyle or occupation.
Kodak lenses are available through Centennial Optical and Riverside Opticalab Group.
14
Envision: seeing beyond | july - august 2014
NEW FROM SHAMIR:
Attitude III Sport
™
HIGH PERFORMANCE
IN A WRAP FRAME
NOW AVAILABLE IN CANADA
ADVANCED FREE FORM OPTICS | INDEX MATCHED COATINGS | COMPLEX 3D EDGING
For information: 1-855-SHAMIR-1 | [email protected]
Cover Story
Optical Lenses
Smith Optics recently introduced the new ChromaPop™ Polar Blue Mirror
and ChromaPop Polar Bronze Mirror lens tints to their collection of
scientifically advanced polarized lenses. ChromaPop lens technology helps
the brain recognize true colour, faster, regardless of lens tint. Both the
fashion and sport needs of clients are addressed in different frame styles with
plano or prescription lenses available. ChromaPop is especially designed
for people playing and working on and around the water, giving them
unmatched visual clarity.
[ Smith Optics mod. Dolen ]
Nikon’s Presio Master FP and SeeMax Master AP lens designs push the boundaries of
ophthalmic lens technology, resulting in a lens that virtually eliminates distortion in the area
that typically generates the greatest discomfort: the periphery. Patients love having a wider
usable lens area and noticeably sharper fields of vision.
Moving into the dedicated sun lens market, Nikon brings Radiance FP to the market.
This dynamic lens offers the protection and comfort of polarization for almost any
prescription and frame. Fashion and function combine with both grey and brown lenses
available in single vision or progressive designs.
[ Nikon Presio Master FP lens ]
‘Ultra-personalized’ describes the Seiko Superior lens from Plastic Plus, where company
president Paul Faibish says, “I’m wearing the Superior and it definitely has the ‘wow’ factor.”
The three designs are: Superior B – a balanced, blended design; Superior N, with near-zone
priority; and Superior F, with far-zone priority. The Superior is 25 per cent flatter in profile
than other free-form designs. “I wear the Superior B and the majority of dispensers will use
this design exclusively. But the N is perfect for a draftsman and the F is great for landscapers
or drivers.”
[ Superior B ]
[ Maui Jim mod. Twin Falls ]
Maui Jim introduces the PureAir™ sunglasses collection, featuring
MauiPure® lens technology, for sunwear so light it feels like air. Billed as the
world’s clearest non-glass lens, PureAir is the lightest lens in any Maui Jim
sunglass, with patented PolarizedPlus2® is elements to virtually eliminate
glare and protect the eyes from all UV rays. Pure, vibrant colour is on
view through the PureAir lens, as a result of the lens composition, which
includes three rare earth elements, along with other proprietary
treatments. Waterproof and oleophobic coatings add to the clarity of the
lenses. Available in plano only.
[ Shamir Duo Lenses ]
Shamir presents the Shamir Duo™, a revolutionary new bifocal design that completely
eliminates the distinctive line that previously defined bifocal lenses. “By introducing a
Freeform® design, we are able to improve the optics and the cosmetic features, allowing for a
variety of materials and treatments,” said Martin Bell, vice president of sales and marketing.
“This makes the Duo superior to standard bifocals.”
A natural, distortion-free visual path is realized in the Duo. No longer do bifocal wearers have
to give away their age with the look of their lenses.
Also from Shamir, the Attitude III® is a highly functional lens available in two progressive
versions – Sport or Fashion – as well as single vision. The Sport design helps the wearer see
the ground clearly several steps in front of them, in the intermediate zone (great for runners).
Full near vision is also present. The Fashion design was created for large fashion frames, with
an intermediate zone that enhances the viewing of tablets and smartphones, along with fully
functioning near and distance zones. All Attitude III lenses are available in base curves up to
+10.00 with fully corrected optics.
n
16
Envision: seeing beyond | july - august 2014
SIZZLE
POLARIZED
WRAPPING
IT UP
W
Lens Focus
hen your optical
By Brian P. Dunleavy
shop sells sunwear
to 100 per cent
of its clients,
you’re bound to see more than And that’s the challenge Gina Kay, optician and co-manager of the Toronto location of Cristall
a few requests for prescription Opticians, faces daily. As many as 10 per cent of the lenses dispensed at her store are prescription
wrap sunlenses.
wraps, and she has seen a significant increase in demand for the product over the past couple of
years, particularly among presbyopes who prefer progressive lenses.
“I used to say ‘no’ a lot,” says Kay, whose family has owned Cristall, which has three locations in
southern Ontario, for more than 50 years. “No to prescription wraps. No to progressive wraps.
Clients would beg me, and say, ‘But I’ll pay more,’ and I’d have to tell them, ‘Sorry. We just don’t feel
confident in the lens technology available.’ That was especially the case if they had an unusual frame
preference. Now I don’t have to say ‘no’ anymore.”
“
Make sure you explain
the technology and the
enhanced vision it promises
and remind clients that
they will be wearing a
high-performance
product.
18
Historically, eyecare professionals (ECPs) seeking prescription wrap sunlenses for their clients
had to rely on sunglass manufacturers for supply. Unfortunately, many of these lenses were
characterized by spotty optical performance, particularly in the periphery – or, as optician Paul
Boyko, Jr. says, “from the curve out”. These problems were even more common in progressive lenses
or bifocals.
”
“We always had issues with wrap lenses and distortion was the biggest problem,” explains Boyko,
owner of Windsor-based Visions of Canada.
Now, several spectacle lens and sunglass manufacturers are offering enhanced prescription wrap
technology, and the biggest improvements are being made in progressive lens designs. Boyko is
Envision: seeing beyond | july - august 2014
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taking advantage of what he calls “the evolution” of
prescription wrap lens design to develop his own
line of golfing eyewear called Visions for Golfing.
Kay says Cristall uses wrap lenses from a handful
of manufacturers but the shop also has an exclusive
distributorship arrangement with a high-performance
prescription sports sunwear line.
“We can now offer a progressive wrap lens with
confidence,” Kay notes. “This opens up a lot of
opportunities for us, and for our clients.”
Still, there are important things to consider when
dispensing lens designs that incorporate new wrap
technology:
FINISH WHAT YOU START
Boyko says his high-performance edger is key to his
success dispensing new prescription wrap lenses; if
you finish in-house—or use an outside lab—make
sure the edger being used to cut your wrap lenses is
equipped to do so.
MANAGE CLIENT EXPECTATIONS
Even with improvements to wrap technology, clients
should expect to pay more, especially in progressive
designs. Eyewear with prescription progressive wrap
lenses can fetch as much as $1,000 at retail—great
for ECPs seeking to maximize profits but, perhaps,
difficult to swallow for some clients. Make sure you
explain the technology and the enhanced vision
it promises and remind clients that they will be
wearing a high-performance product.
EXTRA SMALL FIT SUNGLASSES
“And even the best of the best will have some
peripheral distortion,” Kay emphasizes. “But if you
tell clients what to expect with the product, they’ll be
happy.”
CÉBÉ HAS DEVELOPED A
SPECIAL SUNGLASS COLLECTION
JUST FOR TEENS.
Adds Boyko: “I’ve had clients wearing new
progressive wraps rate their lenses a 20 on a scale of
one to 10. But we take a lot of time educating them on
what this eyewear can and can’t do for them.”
These sunglasses incorporate a strong
measure of free ride spirit, while maintaining
attention to protection and ergonomics.
RESEARCH THE RIGHT WRAP
Kay and Boyko both note that, as with all spectacle
lenses, some wrap designs are better than others.
While there is some parity in single-vision, the
differences in quality are very apparent in
progressives. Before pushing wraps, make sure you
are using designs patients will be happy with.
SOLD EXCLUSIVELY THROUGH:
“You can’t do wraps on the cheap,” advises Kay. “With
the prices clients will be paying, expectations will be
high and that’s where you can get into trouble. The
best way to make sure clients are happy is to make
sure you are selling the best product.”
n
1-800-268-1670
www.centennialoptical.com
20
Envision: seeing beyond | july - august 2014
- Anti reflective
- Anti reflective
coating for
coating
eye comfort
for eye comfort
- 100% protection
- 100% protection
against UVA,
against
UVBUVA,
raysUVB
andrays
blueand
lightblue light
LENSES
For high protection and exceptional comfort, TAG Heuer selected the utmost lens quality. Whether intended for daily
use or specific activity, TAG Heuer lenses range can meet all sun protection needs.
This is due to :
- 100% Made in France lenses
- Class 1 ophthalmic quality lenses avoiding visual field distortion
- Shock-resistant to an impact at more than 140 km/h
- Anti reflective coating for eye comfort
Lenses with
a 3 protection
layers
with a anti
3 layers
reflective
anti UVA
reflective
coating
coating
a daily
a daily
-Lenses
100%
against
, UVBfor
rays
andforuse
blue
lightuse
THETHE
POLYVALENTS
POLYVALENTS
THE POLYVA LENTS
BROWN OUTDOOR
BROWN OUTDOOR
GREY OUTDOOR
GREY OUTDOOR
Enhance theEnhance
contrasts
the contrasts
A faithful perception
A faithfulof
perception
the colorsof the colors
Lenses with a 3 layers anti reflective coating for a
daily use
THETHE
SPECIALISTS
SPECIALISTS
most
d the lens
utmost
quality.
lens Whether
quality. Whether
intendedintended
for daily for
usedaily
or use or
s.
ion needs.
PolarizedPolarized
lenses stop
lenses
glare
stop
effect,
glareenhance
effect, enhance
the contrasts
the contrasts
and increase
and increase
the visualthe
perception
visual perception
in case ofinhigh
casebrightness.
of high brightness.
These These
lenses also
lenses
havealso
5 layers
have of
5 layers
anti-reflecting
of anti-reflecting
coating and
coating
a unique
and atreatment
unique treatment
on a polarized
on a polarized
lens : ORION
lens : ORION
The ORION
Thecoating
ORION protects
coating protects
the innerthe
andinner
outerand
surfaces
outer surfaces
of sun lenses
of sunthanks
lensestothanks
“Easy to
Clean”
“Easytechnology,
Clean” technology,
a treatment
a treatment
that is that is
hydrophobic,
hydrophobic,
oleophobic
oleophobic
and anti-dirt.
and anti-dirt.
n
BROWNOUTDOOR
PRECISION
BROWNOUTDOOR
PRECISION
GREEN
GREEN
Enhance theEnhance
contrasts
the contrasts
PLUM PRIME
PLUM PRIME
For a soothing
Foreffect
a soothing effect
Enhance theEnhance
contraststhe contrasts
GREY OUTDOOR
GREY OUTDOOR
GREY PRECISION
GREY PRECISION
GREEN PRECISION
GREEN PRECISION
A faithful perception
A faithful of
perception
the colorsof the colors
A faithful perception
A faithful of
perception
the colorsof the colors
For a soothing
For effect
a soothing effect
THE SPECIALISTS
Polarized lenses stop glare effect, enhance the
contrasts and increase the visual perception in case
of high brightness. These lenses also have 5 layers
of anti-reflecting coating and a unique treatment on
a polarized lens : ORION
THE SPECIALISTS
The ORION coating protects the inner and outer
surfaces of sun lenses thanks to “Easy Clean”
technology, a treatment that is hydrophobic,
oleophobic
and anti-dirt.
Polarized lenses
stop glare effect, enhance the contrasts and increase the visual perception in case of high brightness. These
lenses also have 5 layers of anti-reflecting coating and a unique treatment on a polarized lens : ORION
The ORION coating protects the inner and outer surfaces of sun lenses thanks to “Easy Clean” technology, a treatment that is
hydrophobic, oleophobic and anti-dirt.
PLUM PRIME
PLUM PRIME
BROWN
PRECISION
Enhance the
Enhance
contrasts
thecontrasts
contrasts
Enhance
the
HIGH MOUNTAIN
HIGH MOUNTAIN
WATERSPORT
WATERSPORT
For optimal For
protection
optimalduring
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highduring
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| 1-800-268-1265 | matchcanada.ca
Portrait of a Designer
By Paddy Kamen
DEAN & DAN
CATEN
LIVE THE DREAM
IN LONDON
“
24
AND MILAN
We want to send
a positive
message to all
young designers:
the sky is the
limit!
I
dentical twin boys were born to an English mother and an
Italian father in a suburb of Toronto. The boys, Dean and Dan
Caten, were the youngest of nine children. They were also
exceptionally good-looking and highly creative.
”
“Even as kids we knew that creativity was going to be our
calling,” say Dean and Dan (I’ll have to call them D&D:
they do everything together, including responding to my questions).
“We loved fashion from the very beginning.”
They loved fashion so much that the boys bucked the gender trend of
the day and insisted on being admitted to the home economics class
at school so they could learn to sew. What an adventure their lives
Envision: seeing beyond | july - august 2014
[ Dsquared2 mod. DQ0147 ]
[ Dsquared2 mod. DQ0138 ]
[ Dsquared2 mod. DQ5152 with clip-on ]
[ Dsquared2 mod. DQ5148 with clip-on ]
have been, from a short stint at Parsons The
New School for Design in New York to an
apprenticeship and eventual design leadership
at Ports International in Toronto, then on
to Milan, Paris and London. Dean and Dan
Caten now head a mega-successful and
outstandingly creative design house known as
Dsquared2, based in Milan.
The Caten boys didn’t grow up rich but they
have a no shortage of moxie: one way they
raised money for their fashion business was
by working as drag queens. They explain:
“In 1991, we moved to Italy where we
really wanted to create and launch our brand
but didn’t have enough money. Fashion is an
expensive business, especially at the
beginning, so we performed as drag queens in
the clubs to raise money. We’re not ashamed
of our past and we want to send a positive
message to all young designers: the sky is the
limit! If you truly believe in your dreams,
nothing is impossible. And in 1995, we
launched our first Dsquared2 men’s apparel
collection in Paris.”
The theatrical bent that made D&D successful
as performers is much in evidence in their
renowned cat walk events that more resemble
a mini Cirque du Soleil than anything the
fashion business had seen to that point. It’s
clear that their many talents would have
been wasted had they not created their own
business in which they enjoy full artistic
control. Musicians and other artistic types
have gravitated to their circle. They began
by creating costumes for Madonna’s 2003
world tour and have gone on to dress other
famous performers, including Rihanna,
Christina Aguilera, Justin Timberlake and
Lenny Kravitz.
While living in London, U.K. and designing in
Milan, D&D have not forgotten their Canadian
roots. “We visit family in Canada regularly
and our homeland is always a great source of
inspiration for us. We like to mix our Canadian
origins, sense of humour and irony with the
expertise of Italian tailoring and the attitude
and edge of London. We design pieces that
embody a fusion of ideas from North America
and Europe. Being Canadian means the world
to us and it is the founding base of our brand.
A slogan for our company is: Born in Canada,
Living in London, Made in Italy.”
Jeans and T’s were the initial garments that
made a name for Dsquared2. They used
that success as a springboard into men’s and
women’s fashion apparel, while always making
their statements in clothes that are easy to
wear. The brand has diversified into footwear,
and fragrances. In 2008, Dean and Dan signed
a licensing agreement with Marcolin Group
for the production and worldwide distribution
of sunwear and ophthalmic eyewear under
the Dsquared2 brand. “Marcolin is one of the
global leaders in the eyewear industry and
we’re very happy to collaborate with them,”
say D&D. “The eyewear collection completely
reflects our brand identity and completes the
Dsquared2 lifestyle.”
Self-identified ‘workaholics’, D&D are intimately
involved with every aspect of their business
and the same goes for their eyewear collections.
“We are 100 per cent involved. An optical
or sun frame today is used as a fashionable,
trend-setting object, a key accessory to show
your personality and style. The frame’s design,
style and aesthetics are just as important as its
quality and we leave nothing to chance.”
“
We like to mix our
Canadian origins,
sense of humour
and irony with the
expertise of Italian
tailoring and the
attitude and edge
of London.
”
When asked to pick just one of
their favourite frame designs D&D
point to the runway style, oversized
Jackie ‘O style sunglasses from the
FW 14 ready-to-wear collection.
This model is defined by jewelry
over the brow.
Like many people in their early 40s,
Dean and Dan now wear optical
frames. For themselves, they prefer
a strong black frame, saying: “It
gives us an intellectual, chic touch!”
Très chic, I’d say! Dean and Dan
Caten are still young, always
creative and, I’m sure, have plenty
of surprises still to come. They do
Canada proud! n
july - august 2014 | Envision: seeing beyond
25
UNDER NEW
Anti-Spam
LAW
C
anada’s
Anti-Spam
Managing Your Business
Law (CASL), which
took effect on July
1, has wide-ranging
By JoAnne Sommers
implications for every business
that uses email, social media or
instant messaging to promote its CASL targets any electronic communication that could be considered to “encourage participation
products or services..
in a commercial activity.” Emails, text messages, instant messages and messages sent through
The legislation applies to social networks that have a commercial aspect will be considered commercial electronic messages
messages sent electronically that (CEMs), and require express or implied consent, unless they are covered by an exemption.
have a business purpose and Express consent means that someone has given their verbal or written approval to receive emails
covers one-to-one communication from you. However, the onus is on the sender (i.e. the business owner) to prove they have that
as well as mass emails, says consent. Express consent is considered valid if it was obtained before July 1, 2014. After July 1, if
Chad Finkelstein, partner, Dale you want to continue sending electronic communications to people who have not given you their
& Lessmann LLP in Toronto. express consent, you must first contact them by phone or regular mail to obtain it.
“It applies to all customers,
prospective customers, suppliers Implied consent means you have a personal or family relationship with someone, or an existing
and vendors with whom you business relationship. That means you have conducted some sort of business transaction with
communicate electronically,” he the email recipient (i.e. the recipient bought a product or service from you) at some point in the
previous two years, says Finkelstein.
notes.
“There will be a one-year grace period for existing business relationships so the two-year period is
effectively extended to three years,” he notes. “You should maintain a database showing the last time
a person bought something from you and, as the two-year window for implied consent closes, ask
them to opt-in so you can continue sending them CEMs.”
Implied consent also exists if someone makes their contact information conspicuously
available, such as on their website, without stipulating that they don’t want to receive electronic
communications.
26
Envision: seeing beyond | july - august 2014
see better.
be better.
tycane pro – hydrophobic
better repellency against dirt and water
Sam Goodchild (GBR) wearing tycane pro
with hydrophobic lenses
adidas.com/eyewear
© 2014 Silhouette International Schmied AG, adidas Global Licensee, adidas, the 3-Bars logo, and the 3-Stripes mark are registered trademarks of the adidas Group.
© 2014 Silhouette International Schmied AG, adidas Global Licensee. Le nom adidas, le logo 3-Barres et la marque aux 3 Bandes sont des marques deposées par le Groupe adidas.
Managing Your Business
SOFTWARE WITH VISION
EMPOWER YOUR
PRACTICE WITH
ACUITAS™
PATIENT
RELATIONSHIP
“
It’s a very technical
statute and there’s lots of
uncertainty about how the
provisions will be
interpreted.
An exemption exists if someone requests a
quote from you or you are communicating
factual information about a service or
warranty. Registered charities have an
exemption for CEMs that are sent to raise
money and political parties and candidates
are exempt if the message’s primary purpose
is to solicit contributions.
Penalties for violating CASL range from
$1 million to $10 million; there will only be
regulatory enforcement until July 1, 2017,
after which spam recipients can sue the
sender.
Noting that the statute has a due diligence
defense, Joanna Fine, a lawyer in privacy and
data management with Toronto-based Osler,
Hoskin & Harcourt LLP, says you should
do everything possible to establish that you
have assessed your email lists and updated
your electronic mailing processes. Fine
recommends reviewing your existing
database to determine how you obtained
eachemail address it contains. Is it for a
current patient? Did it come from a business
card? If you’re unsure how you got the
address seek the person’s express consent.
“It’s a very technical statute and there’s lots
of uncertainty about how the provisions will
be interpreted,” she says. “Legal advice can
help to ensure that your interpretation is
correct.”
n
MANAGEMENT
SOLUTION
T
PREPARING FOR CASL
here are several steps you can take to
ensure that your business complies
with Canada’s new Anti-Spam Law
(CASL), says the Canadian Federation
of Independent Business (CFIB). They
recommend the following:
VISIT OCUCO AT
VISION EXPO WEST
STAND #MS4080
SCHEDULE A
DEMONSTRATION
CALL
1800 708 1610
EMAIL
[email protected]
VISIT
www.ocuco.ca
• Review your current mailing list. Assess
whether you have implied consent from
those on it to continue contacting them
electronically and whether you can rely
on that consent under the new legislation.
If you rely on implied consent, create a
system to alert you when the implied
consent period has lapsed. Otherwise, you
will require express consent.
• Develop a records system to keep updated
lists of those who have given you consent
to send them electronic messages and a list
of those who haven’t.
• All electronic messages must include:
•specific information that identifies the
sender, such as a mailing address, phone
and email information or a website
address;
•an unsubscribe option that allows the
recipient to stop receiving your emails.
Unsubscribed recipients must be removed
from your mailing list within 10 business
days of their opting out.
• Employers are responsible for spam sent
by their employees. Educate your staff so
they know and comply with the new rules.
28
•CASL also imposes new standards for
electronic messages to comply with
Canada’s
truth-in-advertising
laws.
Previously, to assess whether an email was
misleading, you had to look at the entire
email. With CASL, each of its elements
– the subject line, for instance – must be
assessed independently.
• CASL also affects how you contact referrals.
You are only allowed to send a single
message to a prospective client. It must
include the full name of the individual
who gave you the referral, and the
identification and unsubscribe requirements
mentioned above.
There are many other clauses in CASL that
could impact your business, says CFIB. For
example:
• if your company installs computer
software remotely;
• if you have an e-newsletter or use
promotional/contest emails;
• if you use email lists from third parties.
For additional information, contact
CFIB’s Business Resource Department at
1 888 234-2232. While its counsellors are
well informed about the statute, CFIB cannot
provide legal advice. To ensure your business
is compliant, they recommend you seek
advice from your lawyers.
Envision: seeing beyond | july - august 2014
”
EMPOWERYOURPRACTICEWITH
ACUITAS™
PATIENTRELATIONSHIP
MANAGEMENTSOLUTION
SOFTWARE WITH VISION
ONE COMPANY ONE SOLUTION
• ProvincialMedicalBilling
• Paperlesspatientjourney
• Clinicalequipmentlinks
• RetailandclinicalEMRsolution
• CentralisedHOManagement
• BusinessIntelligence
• OnlineWebScheduler
• SMS
• PatientEducationSuite
• 3DlensViewer
SCHEDULEADEMONSTRATION
VISITOCUCOAT
VISIONEXPOWEST
STAND#MS4080
CALL18007081610
[email protected]
VISITwww.ocuco.ca
Frameless
MARKETING
Making Contact
By Shirley Ha, HBSc., O.D.
N
owadays, it makes less
sense than in the past
to focus marketing
dollars on direct mail, newspaper
advertising and newsletters, in
an effort to gain or influence
patients, when social media is
creating new practice spaces
and online voices free of charge.
Patients use the Internet and
social media to research, gossip
and exchange information about
eyecare products and professionals. They could be shopping
online for the exact products you
sell, in particular contact lenses,
while they’re getting their eyes
examined. Unfortunately, eyecare
professionals often fail to
recognize the marketing they
can do through their own
practices, efforts such as
inbound (online) and internal
marketing that support patient
relationships leading to sales.
30
BRANDING IS KEY
Ever heard of Disney, Starbucks and McDonald’s? If you don’t have a brand, you need to develop
one and you should use it on everything, all the time and everywhere – Facebook, Twitter,
Instagram, YouTube, LinkedIn, Pinterest, and Google+ to name a few. Not only does a brand help
to ensure that patients have the image of you that you want them to have, it also sets the foundation
for future patient engagement and accessibility. Patients need to buy WHO you are and WHAT
you do before they buy products and services from you. Your uniqueness trumps that of your
competitors, particularly if you fit specialty lenses. This is especially true in the case of
companies like Clearly Contacts when it comes to specialty services, such as Keratoconic fits, and
orthokeratology.
Constructing a social networking profile is key and should include having a blog to brand your
human personality. The content you deliver should be relatable, honest and genuine, while
educational content should be useful for your target patients. Keep current and post timely
information about contact lenses and any other products you sell. If you are not a good writer,
consider hiring someone to ghost write for you.
Arrange to have neighboring businesses hyperlink to some of your social media channels and offer
to do the same for them. This will create instant free advertising for both parties. As Rand Fishkin
(@Moz), co-founder and CEO of Moz, an inbound marketing company, said, “The best way to
sell something: don’t sell anything. Earn the awareness, respect and trust of those who might buy.”
OFFICE CULTURE/ENVIRONMENT
Meeting and exceeding patient expectations all the time begins with investing and employing the
right people and cultivating positive attitudes and effectiveness under your leadership. Contact lens
(CL) promotion should be cross-pollinated internally, from the original contact (phone, Internet)
Envision: seeing beyond | july - august 2014
photographer pierre-anthony allard
SHARE THE SILMO EXPERIENCE
production
visitors silmo 2013
september
T H E I N T E R N AT I O N A L E X H I B I T I O N F O R O P T I C S A N D E Y E W E A R I N D U S T R Y
PA R I S 2 0 1 4
get reader
www.BLEAM.IT
WWW.SILMOPARIS.COM
Making Contact
to pretesting, to exam room, to dispensary, where
sales of peripherals, such as sunglasses, backup
glasses, comfort drops, and contact lens solutions,
can also be made. Your office should visually
shout, “We do contact lenses!” the moment
people walk through the door. The décor should
be changed periodically to create the sense that
there is always “more to see”; this will encourage
people to visit more often and to bring in their
families and friends. The office should look busy
to convey the message that others recognize
you as the “go-to” service provider. Reserve
hard-to-book times during the day for continuing
education, creative activity and the development
of new marketing ideas (not rules) for further
experimentation.
“
Happy patients
are your greatest
and most
powerful asset.
What better
marketing is there
than patient
testimonials
displayed
everywhere in your
office?
”
TAKING CARE OF BUSINESS
Your business is your patients. Be proactive –
don’t wait for a query about CLs, offer everyone
the opportunity to discuss how contact lenses can
benefit them (no glasses, less peripheral distortion
with high prescriptions, a wider field of view). As
the late Steve Jobs said: “People don’t know what
they want until you show it to them.”
Understanding and thinking like your patients
as well as matching your marketing efforts with
the way they shop and buy contact lenses are
important. Stay one step ahead of them. Anticipate
and meet patients’ needs and have their next
supply of CLs, a new case and solution ready
for pickup before they run out. Give your busy
patients same-day fitting and training instead
of allowing their interest or enthusiasm to wane
by scheduling another appointment. Surprise
former CL wearers with a “free” trial pair of
newer-technology lenses to show that you are
modern and up-to-date.
Don’t pre-judge what patients can afford. Reduce
their risk in buying from you with value-added
service, make it attractive to buy by pricing your
lenses reasonably and offering discounts for bulk
orders. Give patients a “one-stop shopping/buying”
experience by getting advance permission to sell
to them with an effective recall system.
Happy patients are your greatest and most
powerful asset. What better marketing is there
than patient testimonials displayed everywhere in
your office?
In short, don’t underestimate the power of social
media and inbound marketing to attract,
engage and retain patients. Equally important is
a solid internal marketing plan designed to build
long-term patient loyalty and prevent loss of
income by eliminating avoidable walkouts. n
Did you know that 1-month contact
lenses
lenses can give your patients
XEROPHOBIA?
Monthly Lens-Induced Xerophobia (MLIX): is a condition whereby patients
fear their 1-month lenses will give out after just 2 1/2 weeks of wear.
In some cases, MLIX patients experience extreme frustration and stop
wearing lenses altogether. The condition is easily reversed by switching
patients to the simple, comfortable, affordable 1-week lens, Icuity H2O.
Comfort
Think 1-Week
Think Icuity H2O
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32
Envision: seeing beyond | july - august 2014
www.innoteceyewear.com • 1.888.560.1060
by Ogi Eyewear
Of Mice and Men:
New Research
BREAKTHROUGH
in Aniridia
Discovery
By Briar Sexton, MD
U
niversity of British
Columbia researcher
Dr. Cheryl GregoryEvans and her scientific
team have made a landmark
breakthrough in the treatment of
aniridia.
Aniridia is a genetic eye disease that is present at birth. It is a
panocular condition causing lack of or poor development of
the cornea, fovea, iris and optic nerve. It also causes glaucoma,
nystagmus, dry eye and cataracts. Individuals born with
aniridia generally have vision between 20/80 and 20/200.
The genetic fault in aniridia is a nonsense mutation:
effectively there is a stop sign or “stop codon” where there
should be a green light. The result is a shortened protein that
doesn’t function properly and leads to abnormal development
of the eye in utero.
Ataluren is a commercially available drug that identifies
the false stop sign and enables manufacture of the complete
protein. It is already being used for diseases like muscular
dystrophy and cystic fibrosis. Dr. Gregory-Evans posited that
if Ataluren could be delivered to the eye it might help the eyes
of newborn mice to develop more normally.
Her lab’s initial attempts were unsuccessful. The Ataluren
drops did not dissolve and reach the back of the eye and they
irritated the eyes of the mice. Her lab then pioneered a special
formulation of Ataluren that dissolved and did not irritate.
Mice that were born with abnormally developed eyes
experienced a reversal of the damage with Ataluren treatment.
[ Dr. Cheryl Gregory-Evans ]
34
Recruitment for the first clinical trial in humans is currently
underway. If successful, this treatment may help with other
retinal diseases including Retinitis Pigmentosa and even
some types of macular degeneration. The global scientific
community is watching with keen interest to see the results
of the Canadian trial and Canada’s philanthropic community
is interested as well. Both CNIB and the Foundation Fighting
Blindness fund Dr. Gregory-Evans’ laboratory. n
Envision: seeing beyond | july - august 2014
Model: SH VIN-24
Revealing the
“Silent Thief ”
G
laucoma affects nearly
65 million people
worldwide. Sometimes
called the “silent thief,”
it often causes irreversible
damage before one experiences
any symptoms. As a result,
nearly half of those suffering
with the disease are unaware
of it. Although glaucoma has
been identifiable for centuries,
its cause is unknown in most
cases. Currently, there is no cure
for the disease, making it one of
the leading causes of blindness
around the world.
“
Glaucoma comes in
various forms. It is generally
divided into three classes:
open angle glaucoma,
narrow angle glaucoma, and
secondary glaucoma.
36
”
Eye on Health
By Netan Choudhry, M.D, FRCSC
and Jennifer George
Glaucoma damages the optic nerve, the part of the eye that carries the images we see from the retina
to the brain. There are many different kinds of glaucoma and a variety of treatment options for each.
In the healthy eye, a clear liquid known as aqueous humor circulates inside the front portion of
the eye. In order to maintain a constant healthy eye pressure, the eye continually produces a small
amount of aqueous humor. An equal amount of this fluid flows out of the eye through a microscopic
drain called the trabecular meshwork in the drainage angle. In glaucoma, the aqueous humor does
not flow through the drainage angle correctly. As a result, fluid pressure in the eye increases. This
extra force puts pressure on the optic nerve in the back of the eye, causing damage to the nerve
fibres and peripheral visual field loss.
Glaucoma comes in various forms. It is generally divided into three classes: open angle glaucoma,
narrow angle glaucoma, and secondary glaucoma. Open angle glaucomas occur when the access to
the drainage angle is open. While it is important to note that not all people with elevated intraocular
pressures will develop glaucoma, it is well-established that elevated intraocular pressures are a risk
factor for glaucoma development. A form of open angle glaucoma without elevated intraocular
pressures is known as low-tension or normal-tension glaucoma. This form may be associated with
poor blood flow to the optic nerve. Narrow angle glaucoma can occur when access to the drainage
angle is blocked by adjacent structures inside the eye. This type of glaucoma can result in an
acutely elevated eye pressure, which is a painful event known as acute angle closure. Often, a laser
procedure called a peripheral iridotomy is necessary to prevent this acute event from occurring
in at-risk eyes. Lastly, secondary glaucomas can result from a variety of intraocular or systemic
diseases, from diabetes to retinal detachments to intraocular inflammation or uveitis.
Envision: seeing beyond | july - august 2014
Eye on Health
There are various treatment options for
glaucoma. The mainstay of glaucoma
management today includes eye drops
that serve to either reduce the amount of
fluid produced by the eye or aid in fluid
drainage through the pathways that
already exist in the eye. In some instances,
laser therapy can be utilized to help remodel
the trabecular meshwork and facilitate
improved outflow. The goal of glaucoma
management is to reduce the intraocular
pressure, thereby reducing the stress on
the optic nerve and preventing visual field
loss. It is important to note that once injury
to the nerve fibres has occurred, it is
impossible to reverse it.
As a last resort, ophthalmologists may
turn to surgical options to lower the eye
pressure. Trabeculectomy is a surgery in
which the eye’s natural drainage system
is bypassed by creating a natural filter
through the eye wall. Other surgical
approaches involve utilizing a glaucoma
drainage device that can shunt fluid from
inside the eye to a reservoir that is implanted
under the conjunctiva.
In recent years, ophthalmologists have
pioneered new forms of surgical
interventions and implants that may
improve outflow through minimally
invasive means. The proliferation of MIGS,
or minimally invasive glaucoma surgeries,
aims to lower intraocular pressures through
less aggressive surgical interventions like
those mentioned above. While varied,
these forms of surgery often attempt to
manipulate the eye’s natural drainage
system, as opposed to creating a bypass,
to achieve results. Time will tell if these
new surgical modalities will be effective in
minimizing the progression of vision loss
from glaucoma in the long term.
It is important to note that glaucoma
usually presents with no symptoms in
its early stages. Visual field loss from
glaucoma is often peripheral, so even
patients with advanced glaucoma may not
be aware that their optic nerves have been
damaged. Proper treatment can often delay
or slow further vision loss that might
result. It is particularly important for
certain individuals to be evaluated for
glaucoma. This includes those over the
age of 60, the relatives of people with
glaucoma, people of African descent
and anyone with elevated eye pressure.
While optic nerve damage is currently
irreversible and there is no cure for
glaucoma, vision loss can usually be
prevented if the disease is detected in its
early stages. n
july - august 2014 | Envision: seeing beyond
37
A Story
of Innovation
Industry Interview
By Paddy Kamen
Silmo President Philippe Lafont took time to
speak with Envision: seeing beyond magazine
about the upcoming show and how his team is
responding to new ways of doing business.
Here is our interview:
ESB: What changes have you made for 2014
and how will they improve the experience of
exhibitors and visitors?
Philippe Lafont:
Every year, we make
adjustments to the exhibition, some of them
minor but others more substantial and highly
visible. Our goal is to respond to market changes
and meet both exhibitors’ and visitors’
expectations. Our thinking, for this and for
future editions, is to simplify the visitor pathway,
the “customer experience” by reconfiguring
the exhibition’s offering using a more refined
segmentation. We believe there is a need to
showcase dynamic growth sectors such as
sport, luxury goods and new technologies.
This segmentation is also a major commercial
strategy for exhibitors seeking greater visibility,
a guaranteed means of meeting the buyers and
opticians attending the four-day exhibition.
“
Our role is to be
open and creative,
which will enable us
to provide the most
wide-ranging and
comprehensive
offering possible
within a flexible
exhibition
package.
38
”
ESB: The optical trade show world is becoming
more competitive at the same time as the economic
realities are sobering. What is Silmo doing
this year to improve its competitive edge with
exhibitors and visitors? In what ways is Silmo
ahead of the competition?
PL: It is true that in a still uncertain economic
climate, companies are seeking to optimise, or
even reduce their investment in trade shows.
We need to integrate this into our own sales
strategy by offering solutions tailored to this
specific context. For example, companies may
not necessarily wish to exhibit at an individual
booth, but rather in a showroom setting. Our
role is to be open and creative, which will enable
us to provide the most wide-ranging and
Envision: seeing beyond | july - august 2014
comprehensive offering possible within a
flexible exhibition package. Our competitive
advantages lie in a desire not to set the event
in stone, but rather to shape its development
by prioritizing innovation... and above all by
remembering that we are much more than just
a commercial exhibition rolled out once a year;
we are also a forum for debate, knowledge,
discovery and promotion of the optics and
eyewear sector throughout the entire year.
ESB: Would you agree that the role of the trade
show is being rapidly redefined by changes in
communications technology? If so, how does
Silmo respond to that?
PL: Several years ago, people were talking of
the decline or even demise of the trade fair
format, but in fact the very opposite has
happened – there have never been so many
events taking place across the world! The
virtual world has crossed over into the real
world, placing people at the heart of the agenda.
The opening up of new markets globally cannot
be achieved from a distance; it relies on meeting
stakeholders in person. The more the business
environment expands, the greater the need to
maximize its presence across every continent.
As far as Silmo is concerned, it has long been an
active member of the digital community, with
a vocal presence in every social media outlet,
an interactive website packed with information,
and a digital trends magazine (Mo by Silmo). n
ESB: The 2014 edition of Silmo – from September 26 to
29, 2014 – in Paris, promises to be a stimulating and
educational forum for everyone in the optical industry.
The only bilingual recruitment website
specifically for the Canadian
optical industry.
Job Seekers
Employers
A multitude of employment
possibilities are available
right now!
Roughly 1,800 monthly visitors
are searching for the
perfect career opportunity!
[ Celebrity chef Anna Olson and Dr. Barbara Pelletier ]
[ Dr. Harry Quigley ]
[ The Eye See… I Learn partners Nikon and OGI Eyewear gather around Fribbit™, the program mascot ]
POSITIVE
REVIEWS
[ OAO President Dr Farooq Khan (left) and Board of Director Dr Tracy McMurter (right)
present recognition to Dr Judy Parks, Alcon Director of Professional Affairs (center) ]
N
iagara Falls, ON is a
world-renowned tourist
attraction and popular
honeymoon destination. This
past April, it was also the site
of the Ontario Association of
Optometrists (OAO) Annual
Symposium and InfoMart.
Over 500 optometrists and
optometric staff gathered for
the comprehensive event, which
included nearly 50 hours of
continuing education seminars.
Among the group of prominent
speakers was Dr. Harry Quigley,
a
distinguished
glaucoma
specialist with Johns Hopkins
University, who marked his
Canadian optometric debut by
co-presenting Management of
Glaucoma with Dr. Mike Patella.
for OAO Symposium
and InfoMart
Event
By Nicky Fambios
The duo sponsored an interactive cooking
demonstration with celebrity chef, Anna
Olson, who created two recipes based on
recommendations from the books Eyefoods™:
A Food Plan For Healthy Eyes and Eyefoods
for Kids. And the outcome? “Our goal was
to engage the attendees and inspire them to
discuss ocular nutrition with their patients,”
stated the doctors. “We were very happy with
the response.”
It was a sentiment shared by others. Territory
Manager Doug Hart, agreed the show was a
positive experience for Briot/Weco and its
Dr. Laurie Capogna gave a sister company Visionix, with visitors to the
well-attended talk to optometric booth actively participating in demonstrations.
assistants entitled Eyefoods:
Create a Food Plan for Healthy Visionix used the OAO show as a platform
Eyes. Aside from lecturing, to launch their newest innovation, the VX 55
Dr. Capogna, along with her phoropter technology and were rewarded
partner and co-author Dr. Barbara with enthusiastic feedback from professionals.
Pelletier, were among the more “Overall attendance was quite good,” Hart
than 100 exhibitors at the noted. “And we were pleased to make several
new contacts.”
InfoMart trade show.
40
Envision: seeing beyond | july - august 2014
The TearScience booth enjoyed a steady stream
of visitors which Frank Hackett, sales manager
eastern Canada, attributes to optometrists’
eagerness for information on products that
allow them to improve the quality of life
for their patients while differentiating their
practices from the competition.
Hackett proclaimed the event a solid success
as well as a reflection of a current industry
shift: “We’re finding that dry eye awareness
and the desire to accurately diagnose as well as
effectively treat Meibomian gland dysfunction
is at an all-time high.”
Other highlights of the three-day event
included a prize hunt, the President’s Honours
and Awards luncheon, a town hall meeting
and an evening comedy show followed by a
musical performance by the Juno-nominated
band, God Made Me Funky.
The next OAO Symposium and InfoMart is
scheduled for April 17 – 19, 2015 in Toronto. n
F
O
D
L
E
I
F
R
U
O
Y
D
N
A
P
X
E
EDUCATION: SEPTEMBER 17–20, 2014
EXHIBITION: SEPTEMBER 18–20, 2014
Las Vegas, NV | Sands Expo & Convention Center
VisionExpoWest.com
REGISTER TODAY AT VisionExpoWest.com
#VisionExpo
Put Online in itsPlace:
Own Your Digital
NEIGHBOURHOOD
H
ow consumers buy
eyecare products has
changed dramatically
in recent years. They
are inundated with information
about deals, technology and
eyewear fashion from multiple
channels. The reality is, if you
don’t reach them with relevant
information and reminders from
multiple trusted sources, you’re
not part of their community.
Adopting and implementing a
small arsenal of digital marketing
tools and habits will build your
reputation with those most likely
to buy in your neighbourhood.
42
Digital Marketing
By Grant Larsen
Many of the following tips are designed for small businesses with limited marketing budgets
who need to build and protect their businesses in the face of competition from chains and online
mega-retailers.
TIPS FOR WINNING YOUR NEIGHBOURHOOD
Get a Little Help from Your Friends
The major fuel that drives referrals and practice growth is your digital presence and how you ask
your best, most vocal customers to promote your business. Local papers, magazines, meet-ups
and community bulletins are just some of the great vehicles that provide both digital and word of
mouth referrals. Whether you just show up, advertise, write content, donate money or your time,
participating in multiple events has a combined marketing effect that generates both immediate
sales and long-term trust in your community.
Envision: seeing beyond | july - august 2014
Digital Marketing
Video
Website research has shown that video content
increases both consumer engagement and
purchasing decisions. Improvements in
video search, consumer time pressures, and
smartphone technology are driving consumers
to demand to see who they buy from. Being
a trusted part of your community means
showing up – if not in person then on
multiple devices, via email or social media.
A $99 camera, in the right light, has video
capability that’s good enough for all these
applications. Consumers don’t expect
professionally produced video – in fact they
prefer and trust amateur video directly from
you.
Professional Partnering
No longer does being in a high-traffic plaza or
medical building guarantee an implied referral
from neighboring professionals. Referral
networks and word of mouth communications
in the digital age are not confined to physical
locations. Know your customers, where they
work and what they do. Search online for local
professionals or businesses that attract your
ideal customer profile. Prioritize them based
opto.com
“
In a Pew Research 2013
tracking study, 90 per cent of
adults included searching
the Internet and reading
email as a daily
activity.
on proximity to your store. Communities
are built on reaching out and giving. A personal
visit, email, phone call or meeting is all it
takes for you to start a meet-up group or
professional network.
Quality not Quantity
In a Pew Research 2013 tracking study, 90 per
cent of adults included searching the Internet
and reading email as a daily activity. Even the
50+ crowd is now approaching 80 per cent
usage of search engines and email on a daily
basis. Digital media is a huge opportunity
to communicate with your community.
If your business has an older clientele, and
maintaining loyalty is a primary marketing
objective, focus on these two media
channels. Make sure your business has a
Google+ account. For an investment of a
few hundred dollars, you can position your
business at or near the top of the list for
eyewear searches in your neighbourhood.
Shared links with local professionals, video on
your website and small changes to keywords
on your web landing page are all it takes to
make your business front page news.
”
Small business marketing doesn’t
have to be expensive to be effective.
Borrow some creative ideas from
professionals who also deal with
heavy
competition.
Dentists,
physiotherapists and real estate
agents are great sources for creative
local marketing ideas. The best and
most successful small businesses
have
adapted
to
changing
consumers needs. By consistently
delivering just some of these ideas
and catering to those consumer
needs, you can own your eyecare
neighbourhood.
n
Our expertise
yOur success
Take advantage of our clinic management support program
while maintaining your freedom of choice and independence
within your practice
Training
Benchmarking
Optosys®2 Software
Inventory
Marketing
Succession Planning
Join
CANADA’S LARGEST NETWORK
OF INDEPENDENT OPTOMETRISTS
ContaCt:
JaCques LeCavaLier
T 800.363.4096 ext.: 5773
[email protected], [email protected]
july - august 2014 | Envision: seeing beyond
43
“H
urriedly, I ventured out
onto the frozen lake
trying to calm my fears,
listening to my skiis swoosh
through the glistening white
snow. I was half way across
the lake when my greatest fear
became a reality. In the distance
I heard a warplane clearing the
trees. Hopefully they wouldn’t see
me, but not taking any chances,
I sprinted for the shoreline to
seek cover under the trees. I
could hear the engine roar as the
plane changed course and started
pursuit. I’d been spotted. Sprinting
hard, I could see the shoreline
approaching, but not fast enough.
The machine gun opened fire,
and the noise ricocheted off the
distant hill as bullets began to
track closer to me. The bullets
sprayed past me as I fell violently
to the ground gasping for breath.
I lay still and motionless, as my
heart slowed and breaths quickly
became untraceable. The plane
circled, inspecting for movement,
but found none. Conserving
bullets, the plane silenced its
machine gun and roared away
over the tree line in search of my
comrades. With the plane gone I
quickly rose to my feet, fixed my
skis, and sprinted for the trees.
The bullets, which were too close
for comfort, had in fact whizzed
past me, allowing me to effectively
play possum. Through cunning
and luck, I got to live another
day.”
44
Another Way of
WINNING
Spark
By James Ahola
This story, recounted to me as a child, is one of my grandfather’s wartime experiences. He lived
well into his eighties, when a different, insurmountable battle took him away. This was one of many
stories where difficult odds seemed to be miraculously overcome, however each encounter did
leave scars. Cancer had taken one of his lungs, and fighting in two wars left inoperable shrapnel in
his legs and demons in his mind that he would battle for years to come. But he lived on, becoming a
loving family man, an example of healthy living to his peers, and a very good artist. My grandfather
created many landscape paintings that gave joy to others. Where odds would have favored a life
destroyed, he changed step, and thrived instead.
In life, we will come across battles that are not fair, with the odds stacked against us. Though some
situations can and will be bleak, I firmly believe they can be overcome.
While I wish the story of my grandfather on the ice had him turning around, firing one shot that
kills the pilot and sends the plane crashing onto the frozen lake in a ball of flames, I know that
this scenario is unrealistic. In reality, fighting unevenly matched battles head to head is foolish.
Rather, to survive we must fight using cunning, resilience, and all our resources, capitalizing on our
strengths and our opponent’s weaknesses to foil plans and overturn an expected outcome.
Powerful opponents can overshadow us, rain on us, and deliver unrelenting blows, but they are not
omnipotent. They would have us believe they will totally consume and dominate us, but the truth
is, they cannot. Instead we can fight, side step, and thrive where they have limited or no power.
If anything, this is what heroes show us, be they public ones like Terri Fox and Stevie Wonder, or
private like my grandfather. They demonstrate for us what another form of winning looks like. The
point is to fight, and never give up. Play up your strengths, attack your opponent’s weaknesses and
fight on ground where they have no footing. When facing powerful unrelenting enemies, be they in
health, business, or war, never give up, never give in, then thrive and dance wherever you can. n
Envision: seeing beyond | july - august 2014
CHOOSING THE RIGHT PATIENT RELATIONSHIP
MANAGEMENT SOLUTION
FOR YOU AND YOUR BUSINESS
THE DOCTOR
DR WES MCCANN
BA Vision Science & Doctor of Optometry
Award winning student
Practicing optometrist
President of the Canadian Association of
Optometric Students
established practice. I wanted a complete
solution in one application, helping us to
compete with chains; one that was cutting
edge and could handle the most up-to-date
learnings of newly qualified doctors, such as
myself. The application needed to provide key
performance indicators to help drive decisionmaking, and allow for paperless consulting
rooms with clinical and retail equipment
completely integrated with the patient journey,
from appointment scheduling, to exam and
fulfilment, to follow up, drawing patients back
again and again. I also needed the application
to be intuitive, flexible, customisable, and
future proof.’
services and customer support team of 29
engineers, the largest in the industry, is
extremely helpful, on-site at installation and
training and afterwards with assistance by
phone, email and online.
Ocuco are the perfect fit.
THE SOLUTION
ACUITAS™
THE CHALLENGES
TO GROW in an increasingly competitive
market place
TO EDUCATE patients on the value of eye
health
TO HAVE A BALANCE between high quality
professional care and a thriving retail space
THE GOALS
MODERNISE
Invest in equipment and software
MEASURE
Identify and monitor Key Performance
Indicators
PATIENT FOCUS
Exceed patient expectations across health
and lifestyle
THE REQUIREMENTS
‘After qualifying, I immediately went into
partnership with my father-in-law at his well-
‘After assessing the different options available
I knew that I wanted one application that
would provide the complete solution, without
having to look at other third party vendors for
additional modules and functionality. When I
started at Central Optometry, I was fresh out
of college with lots of ideas to rejuvinate an
aged practice, both clinical and retail sides
of the business. I was so surprised to find an
application that could already handle these. I
found Acuitas. ’
ACUITAS™
FEATURES:
• Provincial medical billing
• Paperless patient journey
• Clinical equipment links
• Retail and clinical EMR
solution
• Centralised HO
management
• Full, secure audit trail
• Business intelligence
• Online web scheduler
• SMS & email
• Patient education suite
• 3D lens viewer
THE SUPPLIER
OCUCO
In Ocuco, we have a partner that is dedicated
to the optics industry, with over 20 years’
experience developing an application
specifically for this industry. Ocuco are
committed to the Canadian marketplace,
having recently acquired Vancouver based
company EMRlogic. Their professional
ONE COMPANY ONE SOLUTION
SCHEDULE A DEMONSTRATION
CALL 1800 708 1610
EMAIL [email protected]
VISIT www.ocuco.ca
VISIT OCUCO AT
VISION EXPO WEST
STAND #MS4080
In the News
New Plastic Plus
Patented
Blue/Violet Filter
AR Coating
It’s been a long time coming, but
for users of today’s digital devices
or those specifically affected by
the irritating glare from various
light sources – including LED,
halogen and fluorescent lighting or
high intensity discharge (HID) car
headlights – there is the new PPS
super-oleophobic
anti-reflective
(AR) with blue/violet filter from
Plastic Plus.
For optical lens wearers who
experience distracting reflections
or discomfort from continual use of
digital devices (eye strain/irritation,
fatigue, neck and back pain and
other physical symptoms including
the possible onset of AMD or
cataracts), Plastic Plus offers a new
advance in AR technology. With
the same high quality anti-reflective
properties and increased light
transmission as their other premium
AR coatings, the new BVF AR filter
blocks blue/violet light from
computers, phones or tablet screens
and potentially harmful HEV light
caused by fluorescent bulbs and
LED devices. It also significantly
reduces nighttime glare from
distracting HID headlights – a
problem that is worse for older
drivers because of their increased
intraocular
light
scattering,
glare sensitivity and photo stress
recovery time.
Says Plastic Plus President Paul
Faibish, “Our premium PPS
super-oleophobic with blue/violet
filter coating uses technology
provided by and licensed through
a global leader in AR technology,
and can be applied to any of our
hard coated surfaced lenses. As
far as cost, the difference is very
minimal. But for many patients, the
addition of our new BVF coating
can not only improve how well they
view the world today… it could
seriously affect how well they will
be able to view the world in the
future.”
46
[ mod. Soho ST8464 ]
[ mod. Soho ST8469 ]
Full Acetate for Women
Optika Eyewear unveils its new Soho models for Fall 2014. Their top-selling collection is totally
revamped and ready for the new season, featuring 15 new styles for both men and women. What
are the key points? “Acetates, acetates and acetates” answers Optika Eyewear VP of Sales Richard
Allan. “For women, we have really worked out colours to make an impact. As per our ST8469
brown model, we designed an unique mix of brown and black acetate to make a statement. as well,
it has beautifully worked acetate temples that add to the colourful flair.”
Optika loves working with acetates in matte colours, as demonstrated by the ST8464 indigo model.
“Using a matte finish on our acetates gives the optical frames that worn-in vintage look. Along with
beautiful colour tones, it is sure to get you noticed.”
For men, Optika Eyewear features mostly stainless steel metal optical frames. The focus is on style
and durability, since all Soho frames are made from super light-weight stainless steel.
Modern Optical Appoints Don Coulson to
Lead Canadian Business
Don Coulson has joined Modern Optical Canada, a division of Modern Optical International,
as vice president of Canadian sales and operations. In this newly created position, Coulson,
an industry veteran and Canadian native, will lead the company’s Canadian sales, marketing
and business development efforts. Coulson, who is from Barrie, Ontario, brings over 25 years of
eyewear and eyecare experience to his new role, including fourteen years on the road serving
the western provinces of British Columbia, Alberta and Saskatchewan. Prior to joining Modern
Optical Canada, Coulson was with Hilco Canada, Optiq Frames, Viva International Group and
Imperial Optical.
“Don’s stellar reputation and extensive experience with generating growth, creating innovative
programs and building high-performance teams make him uniquely qualified to thoughtfully
expand our presence throughout Canada,” said Ken Weissman, president of Modern Optical
International. “As the industry’s leading provider of value eyewear, we fill an important niche for
thousands of ECPs. With Don’s keen leadership, we look forward to offering the same razor-sharp
pricing, quality products and solid warranties to the many ECPs throughout Canada.”
Celebrating its 40th anniversary, Modern Optical International is a Chicago-based family-owned
business started in 1974. Modern is an industry leader in providing quality eyewear for men,
women and children with 17 unique collections representing over 800 styles.
Envision: seeing beyond | july - august 2014
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[ mod. Navigator ]
DVF and Marchon Unveil Limited Edition
Google Glass Collection
Diane von Furstenberg and Google joined forces to launch the DVF | Made for Glass
collection, a collaboration that melds the boldness and creativity of Glass Explorers with
the confidence and independence of the DVF woman. The two brands first collaborated
on a short film “DVF Through Glass” which provided an insider’s view of Diane von
Furstenberg’s Spring 2013 runway show.
The limited edition collection of frames and shades is a watershed moment as technology
meets fashion. Glass is smart eyewear with a tiny screen above the right eye that can connect
wirelessly to the Internet, providing the wearer with access to information when he needs it
without it getting in the way.
The development of the DVF | Made for Glass collection also involves a close partnership
between DVF and Marchon Eyewear, the brand’s longtime licensing partner.
“Diane von Furstenberg is a visionary in the world of fashion and design,” said Claudio
Gottardi, president and CEO of Marchon, a VSP Global company. “It was a natural fit to
combine her innovative spirit with our own to produce this groundbreaking collection that
is the first to unite the leaders in fashion, technology and optical. DVF | Made for Glass is
poised to take wearable technology to the next level in high fashion.”
The full collection is sold on www.google.com/glass/start, and as exclusive packages on
Net-A-Porter.com. Net-A-Porter is the first third-party retailer for Glass alongside
MrPorter.com.
RADIANCE
Powered by Xperio®
Nikon Displays two New Products
Nikon presents Nikon Radiance FP, its new line of dedicated sunwear lenses that cater to
almost any prescription and frame while offering optimal polarized protection.
Developed with Flex-View Technology, Radiance not only offers limitless fashion
possibilities but also functionality: base curve selections, decentration possibilities, edging
expertise and fitting parameters. According to the company, patients can now benefit from
the highest level of visual comfort, in any type of situation. Radiance is available in 1.50, 1.60
and 1.67 indices, grey and brown in single vision or progressive lens designs.
Moreover, Transitions® SignatureTM VII graphite green, the latest addition to the
Transitions line of photochromic lenses, is available on Nikon lenses, namely on DigiLife
FP and Balance Digital FP progressive lenses, 1.50, 1.60 and 1.67 indices (full power range),
NL (1.50) and NL3 (1.60) single vision surfaced spherical lenses.
july - august 2014 | Envision: seeing beyond
47
In the News
An Iconic Tint and a Glamorous Spokesperson
Eyecare professionals throughout Canada are now able to present Transitions® Signature™ VII Graphite
Green lenses to all their customers. Those everyday lenses combine all the benefits of the latest
generation of Transitions lenses that react better to indirect light and become darker than ever
in higher temperatures, with a gray-green tint that provides truer perception of colours and a
fashionable look.
ECPs and their customers might recognize the iconic green colour of the lens, as it dates back to
the 1950s when the tint was applied to sunglasses worn by U.S. Navy pilots. The gray-green hue was
originally developed based on research that showed how human eyes respond differently to various
colours in the visual spectrum. The gray-green lenses were then formulated to emphasize certain
colours to help pilots locate and track objects against a variety of outdoor backgrounds such as earth,
sky and water.
“Our exclusive graphite green Transitions Signature VII lenses allow wearers to see the world in a
shade of green that helps things look natural, and the iconic colour also brings a sense of style to
eyeglass lenses,” says Kristel Bordeleau-Tassile, Essilor Canada’s Transitions brand manager. “Essilor
is proud to partner with Transitions Optical to launch the latest in photochromic lens technology and
bring back a popular lens colour that looks great and offers better vision in variable and bright light
conditions.”
Laurence Leboeuf – glamorous and socially conscious
Aware of the importance of maintaining good visual health, Laurence Leboeuf has agreed to join the
Canadian campaign to launch Essilor’s Transitions® Signature™ Graphite Green lenses. She perfectly
represents the target market for these new corrective lenses: young, trendy adults, always on the move
and enjoying the glamorous side of life. Laurence started her TV career at 11 in the television series
Virginie. After she learned English in 2004, she was cast in 15/Love and won a Gemini Award for Best
Supporting Actress for that role. Laurence has been actively working in both languages and receiving
critical acclaim ever since. She was most recently seen in the TV series Trauma (in French) and 19-2
(in English).
48
Envision: seeing beyond | july - august 2014
In the News
[ Giovanni Zoppas ]
Emilio Pucci and Marcolin Sign a License Agreement
Marcolin Group and Emilio Pucci have teamed up for
a worldwide exclusive license agreement for the design,
production and distribution of optical frames and
sunglasses for Emilio Pucci. The license, effective January
2015 with the launch of the first sunglasses collection, will
run for five years and is renewable.
Giovanni Zoppas, CEO of Marcolin Group, says: ”We
are very pleased to include Emilio Pucci in our licensing
portfolio, a brand with a unique and extraordinary
heritage, iconic and with a great and long-standing
tradition. In common with them we have the high affinity
for attention to the product and to the brand codes and
values: these elements let us successfully face a more and
more challenging market. Our product offering including
Emilio Pucci will provide additional quality to the women’s
universe that we address”.
Laudomia Pucci, CEO of Emilio Pucci, stated: “We’re
enthusiastic to work with Marcolin Group. Both companies
are bearers of Italian values and able to interpret with
creativity and innovation the heritage and patrimony to which
they are international witnesses. The continuous research of
innovative materials, design and quality represent the great
asset of this partnership. The agreement allows the product
reinforcement in its global dimension, aiming to grow in
traditional and new markets following the Pucci brand
solidification and expansion”.
The timeless fashion brand Emilio Pucci is synonymous with
luxury, colour, design and “joie de vivre”, represented in its
famous prints, innovative silhouette and fabrics that go
beyond seasonal trends, for more than 60 years.
Marchon, whose current license will expire on December 31,
2014, launched the collection in 2008.
[ mod. Glacée 6607 ]
Association
Plan “B” Eyewear introduces the
new Glacée 6607, a bold frame
shape combined with exquisite
eye-catching colour. These two
definitive Glacée design elements
intertwine to create depth of colour
and a strong sense of style.
The 6607’s colour application goes
above and beyond the standard.
A bold black and orange combo
creates the playful illusion of a
cat eye frame. Two more colour
combinations include petrol-grey
and a purple-pink stripe. Delicate,
layered metal temples compliment
an amazing acetate front.
july - august 2014 | Envision: seeing beyond
49
In the News
[ mod. SS 8 ]
[ mod. SS 12 ]
Licensed Sesame Street Children’s Eyewear Launches in North America
i. Frame is pleased to announce the North American launch of their
licensed Sesame Street ophthalmic eyewear collection. i. Frame’s
founder and President Don Armstrong said he was greatly inspired
by the mission of the iconic brand and has created a fashionable,
high-quality collection of colourful branded eyewear for children aged
2-12.
The Sesame Street collection incorporates the industry-leading
OBE Uno Flex Hinge technology for maximum durability and it
complies fully with the CPSIA’s (Consumer Product Safety
Improvement Act) testing standards for children’s products.
i. Frame has been designing and distributing fashion eyeglass frames
in Canada and the U.S. for 14 years and was thrilled when given
the opportunity to work with Sesame Workshop, the non-profit
educational organization behind Sesame Street.
The collection was officially launched at the recent 2014 Vision Expo
East in New York, and consists of 24 styles in three colours per model,
including acetate, combination and TR-90 styles.
Frames come with Sesame Street cases, imprinted with a large group of
characters, and a P.O.P. Hasbro plush character is available for product
display.
[ mod. RT AM 507Z ]
[ RT AM 504M ]
Zyloware Releases New Brand Red Tiger
After experiencing great success with last summer’s release of their
women’s designed to fit collection, Red Lotus by Zyloware™, Zyloware
has developed Red Tiger by Zyloware™, the same concept, but for men.
Most eyewear is designed to fit Caucasian features, but many
Europeans, Asians, and other ethnicities have different facial structures.
The Red Tiger by Zyloware collection specifically addresses fitting
challenges and aims to sit comfortably on the wearer’s nose, provide
extra headroom at their temples and won’t rest on their cheekbones
or sit too high or too low. All styles incorporate adjustable gooseneck
nosepads and a wider angle of flare to accommodate those with a
flatter bridge and high cheekbones.
The Red Tiger AM 501Z is a full rim rectangular-shaped zyl frame.
The sleek metal plaque embellishment on the zyl temple is in an
attractive unique boomerang shape and features a ribbed design.
The wider angle of flare on this model provides extra headroom and
comfort for the wearer.
50
Envision: seeing beyond | july - august 2014
The rectangular-shaped Red Tiger AM 504M is a full rim metal frame
offered in two bold colours. The wrapping metal endpiece is extended,
providing the wearer with a wider angle of flare and more headspace.
The metal temples feature an eye-catching repeating pattern in an
arrow shape. The frame has zyl temple tips and spring hinges for
comfort and superb fit.
The Red Tiger AM 505M is a semi-rimless metal model in a rectangular
shape. The metal endpiece features a ribbed design and connects the
metal front to the thin zyl temples. Spring hinges provide comfort and
streamlined fit for the wearer.
The Red Tiger AM 507Z is an on-trend full rim zyl frame with two
metal rivets on the front for appeal. The rectangular model is offered
in three fashionable colours and displays two metal rivets on the zyl
temple. This frame incorporates adjustable gooseneck nosepads that
allow the frame to rest comfortably on the wearer’s nose.
In the News
WestGroupe to Launch New Balance Kids Eyewear for Summer 2014
[ mod. NBK 54 ]
[ mod. NBK 93 ]
WestGroupe is pleased to announce an agreement with Eyewear Designs Ltd. for the Canadian
distribution rights for New Balance Kids Eyewear.
“We are extremely excited about the launch of New Balance Kids as it is a great addition to our
kids frame portfolio which includes Superflex kids and Hello Kitty,” states Beverly Suliteanu, VP
of product development for WestGroupe. The NBK collection is targeted at boys age 7-13 and is
perfect for those leading an active lifestyle. Styling is on-trend, with a mix of metal and acetate
models. “Durability is key for this collection as boys tend to be rough on their frames”, says
Suliteanu. “So an 180-degree spring hinge is used on all styles, providing an extra dose of strength
and comfort”.
Everybody can be
so Dutz!
It’s been a year since the Dutch
celebrated the coronation of a
new King and Queen of the
Netherlands, King Willem-Alexander
and his wife, Queen Maxima. A
very special moment in the history
of the Netherlands. During the
inauguration, Queen Maxima wore
a stunning royal blue dress with
lace and beading at the neckline
designed by Dutch designer Jan
Taminiau. The subtle glamour of
the dress ensured that Maxima
was at the center of attention next
to Willem-Alexander. Immediately
after the ceremony, the posts on
social media were very clear, the
international
fashion
scene
crowned Maxima as the new queen
of fashion.
“The New Balance brand is synonymous with fit and comfort,” continues Suliteanu. “It is vitally
important that children wear their glasses. Parents love the New Balance Kids collection due to the
frames being comfortable and strong, while the kids love the sporty, cool styling.”
The collection will be launched in the Back-to-School season with six styles, including five metal
and one acetate model, and will include a New Balance case. In-store merchandising consists of a
New Balance nameplate.
As a leading Dutch eyewear
brand, Dutz joined the April
2014 “Koningsdag” (Kings Day)
celebrations, creating their own
Dutz Queen in Royal Blue,
especially for the occasion.
Dutz eyewear is distributed in
Canada by Audace Lunettes.
july - august 2014 | Envision: seeing beyond
51
Classifieds • Classifieds • Classifieds • Classifieds •
BUSINESS
OPPORTUNITY
Beautifully renovated turn-key optometry practice
for sale: Located at one of the busiest intersections in
Mississauga. Almost everything you need for an optometric
dispensary. Features brand new equipment, elegantly
designed spectacle displays and much more, the ideal
turn-key business. This opportunity is beyond favorable for
new practitioners and even for experienced optometrists.
Give a call at 647-746-5664 or e-mail [email protected].
.................................................
For sale: active business with Yonge St exposure. Active
Business Complete turn-key with eye exam equipment
and inventory with Yonge St Exposure. Don’t miss this
opportunity to start your own business. Asking price is
$79,000. Contact: 647-407-6006 - 8910 Yonge St Richmond
Hill.
.................................................
Highly successful dispensary and optometric practice
for sale in Regina, SK, the fastest growing economy in
Canada. Complete turn-key with finishing lab, eye exam
equipment and inventory. With thousands of loyal
patients and sales over $500,000, business will continue
to grow exponentially, ensuring an excellent business and
income for the long term. Owners are retiring. Flexible
financing and terms are available. Serious enquiries can
contact [email protected].
.................................................
Optical store for sale in Richmond Hill, Ontario. This is a
great opportunity for any potential optician or optometrist
owner. It has an attractive rent, a medical building beside it,
and an optometrist comes twice a week. All inventory and
machines are included. Sales of over $22,000 per month.
Asking price $180,000. Please call Andrew at 416 419-4041
or mail [email protected].
.................................................
EQUIPMENT
Essilor alpha edger for sale - very good condition, only
17k lenses edged. Can be seen working. May consider an
edger in need of repair as a part trade. Edges plastic, poly
and glass. Email [email protected] $3,500.
.................................................
Essilor Delta automatic trace and edge system, fully
serviced with new wheels is available for sale. Please write
to: [email protected] for full description. Price negotiable.
.................................................
For fast sale: make an offer ... 18 frame display wall
mounted units (30 frames /each), 260 frames (France and
Italy manufactured), Topcon keratometer, ocular counterbalanced table (for 2 instruments), 16 waiting room chairs
(quality fabric covered), 4 cinema style lighting fixtures
(300w/each) including tracks, various examination charts.
Ask for complete list: just send email for list, pictures,
prices, to [email protected].
.................................................
Rare opportunity for business minded licensed optician
for partnership/profit sharing in expanding optical
boutique in major Mississauga mall. Located within the
Erin Mills Town Centre which is currently undergoing
$100 million expansion. (See website www.erinmills.ca
for details). Store expanding into larger space to include
onsite eye exams and expanded product lines. Contact Sue:
[email protected].
.................................................
Store for sale in The Beaches. Attention opticians: make
$100,000 per year. Proven sales over the past years. Lovely
trendy store in The Beaches for sale. Sales of $22,000 per
month. Rent very reasonable at $4,000 all in. Doctor’s
room with quality equipment. Thousands of files. Upper
end store with owner retiring. Asking $150,000 call Arthur
416 529-0336 or e-mail: [email protected]. Check
canadianopticalequipment.ca.
.................................................
Store for sale in Thornhill: established business for the
past 13 years. On Steeles between Yonge and Bathurst
streets. Quality high-end merchandise over 700 frames.
Doctor coming in every Saturday. 1250 square ft
including eye doctor’s room and separate room for
lab. Asking $150,000 please call Arthur Kochberg
416 529-0336
[email protected] or check
canadianopticalequipment.ca.
.................................................
Envision: seeing beyond
Breton Communications Inc.
202-495 St-Martin Blvd. W.
Laval, Quebec H7M 1Y9
Fax: 450 629-6044
Used chair and stand for sale. Good Price. Make me an
offer. Shipping not included. Pictures available if requested.
Please contact [email protected].
.................................................
Please note that job postings are available at www.bretonjobs.com
Market Place
To advertise in the Market Place, contact [email protected] or 1 800 462-2112
SHOWCASE
PRODUCT
Optical store for sale in Thornhill. Landmark project,
great opportunity to own a store in the brand new retail
complex. Over 1,200 condos & 300 retail stores, boutique
hotel and super market coming soon, great location (7181
Yonge St.). Ready to start your business at great prices.
Asking price $120,000. Please call Andrew at 416 419-4041
or email [email protected].
.................................................
Optometry practice for sale in North Bay, Ontario. A
fantastic opportunity for a new grad or experienced OD
who wants to be busy and successful immediately. Open
since 2009, the practice has grown steadily and is very busy.
Dispensary growth is extremely strong, currently averaging
$50k per month. Enjoy the excellent lifestyle North Bay has
to offer. Please reply to [email protected].
.................................................
PLEASE SEND US YOUR
CLASSIFIED AD* BY EMAIL
BEFORE AUGUST 5, 2014
TO: [email protected]
IN STYLE
EMAIL
[email protected]
TO REQUEST OUR
NEW 2014 CATALOG
Advertising Index
ENVISION_JULY_14.indd 1
6/3/14 10:47 AM
Alternative Eyewear. . . . . . 47
Essilor Canada. . . . . . . . 11, 53
Plan B. . . . . . . . . . . Back Cover
BC College of Optics. . . . 51
Hoya Vision Care. . . . . . . . 17
Sàfilo. . . . . . . . . . . . . . . . . . . . . . 5
Breton
e-communications. . . . . . . . 48
Importlux. . . . . . . . . . . . . . . . . 21
Shamir. . . . . . . . . . . . . . . . . . . 15
BretonJobs. . . . . . . . . . . . . . . 39
Bushnell Performance
Optics. . . . . . . . . . . . . . . . . . . 20
Cenoco. . . . . . . . . . . . . . 34, 35
Centennial Optical. . . . . . . 13
Leis Vision. . . . . . . . . . . . . . . . 32
Match Eyewear. . . . . . . 22, 23
Silmo. . . . . . . . . . . . . . . . . . . . . 33
Transitions Optical . . . . . . . . . 2
Ocuco. . . . . . . . . . . 28, 29, 45
OGI Eyewear
. . . . . . . . . . . . . Flase Cover, 33
Vision Expo West. . . . . . . . . 41
WestGroupe. . . . . . . . . . . . . . . 3
Concept Eyewear . . . . . . . 49
Optometric Services Inc.
(OSI) . . . . . . . . . . . . . . . . . . . . 43
Younger Optics. . . . . . . . . . 19
COS. . . . . . . . . . . . . . . . . . . . . 27
Optika Eyewear. . . . . . . . . . . . 7
Zig Eyewear. . . . . . . . . . . . . 37
*Only the Business Opportunity, Equipment and Service Offer sections are available in our publication and online at :
www.bretoncom.com/classified.
52
Envision: seeing beyond | july - august 2014
®
P R O G R E S S I V E
visual
L E N S E S
evolution
Essilor proudly presents
Progressilor progressive lenses,
offering presbyopes comfortable,
P R O G R E S S I V
E
L E N S lenses
E S
made-to-measure
corrective
powered
V I S U AbyL advanced
E V O Ltechnology.
U T I O N
®
The evolution of vision is here.
progressilor.ca
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C: 00 M: 34 Y: 72 K: 30.5
C: 100
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M: 67M:Y:670 Y:
K:038 K: 38
C: 100 M: 67 Y: 0 K: 38
C: 60C: 60
M: 56M:Y:5660 Y:K:6036 K: 36
C: 60
M: 56 Y: 60 K: 36
C: 35C:M:
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C: 35 M: 33 Y: 33 K: 0
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R: 185R: 185
G:133G:13
B:
R: 185 G:133
R: 0 R:
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R: 0 G: 61 B
R: 86 R:G:
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