"TOKYO GAME SHOW 2006" Visitors Survey Report【PDF】

Transcription

TOKYO GAME SHOW 2006
Visitors Survey Report
November 2006
Computer Entertainment Supplier's Association
■ Contents
■ Outline of Survey
3
Ⅰ．Visitors' Characteristics
4
１．Gender　--------------------------------------------------------------------------
4
２．Age　----------------------------------------------------------------------------
4
３．Residential area　------------------------------------------------------------------
5
４．Occupation　---------------------------------------------------------------------
5
５．Hobbies and interests ---------------------------------------------------------------
6
Ⅱ．Household Videogames
8
１．Hardware ownership -----------------------------------------------------------------
8
２．Hardware the respondents wish to purchase ---------------------------------------------
10
３．Preference of color for the body of a household game machine -----------------------------
12
４．Favorite game genres ----------------------------------------------------------------
14
５．Favorite game types -----------------------------------------------------------------
17
６．Frequency of game playing -----------------------------------------------------------
20
７．Duration of game playing -------------------------------------------------------------
22
８．Software packages purchased ---------------------------------------------------------
25
９．Old game softwares the users wish to play on the latest consoles ---------------------------
27
１０．Ownership of household videogame softwares for "Study/Learning/Training" ----------------
28
１１．Ownership and use of supplemental controllers for household videogame machines -----------
29
Ⅲ．Mobile Phones Games
30
１．Familiarity with mobile phone games ----------------------------------------------------
30
２．Places where mobile phone games are played　【All the current mobile phone game players】 -----
31
３．Duration of playing games on mobile phones （weekly total）
【All the current mobile phone game players】 --------------------------------------------
Ⅳ．PC Games
32
33
１．Familiarity with PC games ------------------------------------------------------------
33
２．Types of PC games played　【All the current PC game players】 -----------------------------
34
３．Duration of playing PC games (weekly total）　【All the current PC game players】 --------------
35
-1-
Ⅴ．Network Games
36
１．Familiarity with network games --------------------------------------------------------
36
２．Platforms used to play network games　【All the current network game players】 ---------------
37
３．Frequency of playing pay-to-play network games　【All the current network game players】 ------
37
４．Methods of paying for network games　【All the current pay-to-play network game players】 ------
37
５．Reasons for not playing network games 【All who had no experience of playing network games】 ---
38
６．Intention to play network games -------------------------------------------------------
40
７．Categorization of customers of network games -------------------------------------------
41
Ⅵ．"Soccer" and games
42
１．Interest in the FIFA World Cup, Germany -----------------------------------------------
42
２．Purchase of "soccer" game softwares for household videogame machines --------------------
43
Ⅶ．Railroad fans and games
45
１．Interest in various vehicles -----------------------------------------------------------
45
２．Other interests of railroad fans　【All railroad fans】 ---------------------------------------
46
３．Titles of favorite "railroad" game softwares for household videogames　《Free answer》 ---------
47
Ⅷ．Peripheral aspects of games
48
１．Advertisements included in games -----------------------------------------------------
48
２．Experience of completing and mailing survey forms ---------------------------------------
49
Ⅸ．Rating Label
50
１．Recognition of a rating label ----------------------------------------------------------
50
２．Familiarity with the function of a rating label　【All who were aware of the rating label】 ----------
51
３．Descriptions of a rating label given by respondents
【All who knew much or roughly about the rating label】《Free answer》 -----------------------
52
４．Awareness of the rating label Z　【All who were aware of the rating label】　-------------------
53
Ⅹ．Opinions on the Game Industry　《Free answers》
54
XI．Turnout at TOKYO GAME SHOW ２００６
61
１．Information source about TOKYO GAME SHOW 2006 -------------------------------------
61
２．Number of past visits to TOKYO GAME SHOW -------------------------------------------
63
３．Company booths the respondents thought was the best 《Free answer》 ----------------------
64
４．Areas the respondents visited --------------------------------------------------------
65
５．Degree of satisfaction with TOKYO GAME SHOW 2006 ------------------------------------
66
６．Intention to visit the next TOKYO GAME SHOW -----------------------------------------
67
Appendix 1) Sample Survey Form ------------------------------------------------------------
68
Appendix 2) Location of Questionnaire Booths -------------------------------------------------- 72
-2-
■ Outline of Survey
１ Aim
： To obtain data useful for CESA members in mapping out their marketing strategies, by identifying the basic
characteristics of visitors (game users) to TOKYO GAME SHOW 2006 (hereafter, TGS 2006) organized by
CESA and obtaining information about the consoles and games the visitors currently use.
２ Target
： Individual men and women of ages 3 or older who visited TGS 2006.
* Categories "3-9" and "50 or older" were added this year (substitution was allowed when respondents,
like pre-school children, were incapable of filling out the survey themselves.)
： Questionnaire survey at booths in TGS 2006 venue.
* Refer to P 72 for the locations of the booths.
３ Method
４ Period
： Sunday, September 24, 2006 [10:00 - 17:00]
５ Visitor Turnout
：
Total number of visitors (persons)
No. of collected
samples
No. of valid
responses
Sept. 22 (Fri)
39,645
－
－
Sept. 23 (Sat)
84,823
－
－
Sept. 24 (Sun)
67,943
1,148 S
1,087 S
Total
192,411
1,148 S
1,087 S
* Sept. 22 (Fri.) was arranged as "Business Day" solely for industry-related visitors.
Date
■ Outline of the past 15 exhibitions
’96
’97 Spring
’97 Autumn
’98 Spring
’98 Autumn
’99 Spring
’99 Autumn
2000 Spring
2000 Autumn
2001 Spring
2001 Autumn
2002
2003
2004
2005
Aug. 22 (Thu.)～24 (Sat.) '96
at Tokyo Big Site
Apr. 4 (Fri.)～ 6 (Sun.) '97
at Tokyo Big Site
Sept. 5 (Fri.)～ 7 (Sun.) '97
at Makuhari Messe
Mar. 20 (Fri.)～ 22 (Sun.) '98
at Makuhari Messe
Oct. 9 (Fri.)～ 11 (Sun.) '98
at Makuhari Messe
Mar. 19 (Fri.)～21 (Sun.) '99
at Makuhari Messe
Sept. 17 (Fri.)～ 19 (Sun.) '99
at Makuhari Messe
Mar. 31 (Fri.)～Apr. 2 (Sun.) 2000
at Makuhari Messe
Sept. 22 (Fri.)～ 24 (Sun.) 2000
at Makuhari Messe
Mar. 30 (Fri.)～Apr. 1 (Sun.) 2001
at Makuhari Messe
Oct. 12 (Fri.)～14(Sun.) 2001
at Makuhari Messe
Sept. 20 (Fri.)～ 22 (Sun.) 2002
at Makuhari Messe
Sept. 26 (Fri.)～28(Sun.) 2003
at Makuhari Messe
Sept. 24 (Fri.)～26 (Sun.) 2004
at Makuhari Messe
Sept. 16 (Fri.)～18 (Sun.) 2005
at Makuhari Messe
No. of visitors
(total of 3 days)
109,649
121,172
140,630
147,913
156,455
163,448
163,866
131,708
137,400
118,080
129,626
134,042
150,089
160,096
176,056
６ Analytical Method ： Cross analysis focusing on the characteristics of the subjects and the frequency of
their game playing.
７ Organizers
* It needs to be reminded that each survey result does not necessarily represent the trends of the
general public since these surveys target visitors to TGS, which is more likely to attract hard-core
users.
Regarding the regular survey items such as the visitors' basic characteristics, the results are
compared with those of TGS 2003 and TGS 2004 (the two most recent preceding shows).
： Executive organization: Computer Entertainment Supplier's Association
Planning organization: NIPPON TELENET CORPORATION
-3-
Ⅰ．Visitors' Characteristics
１．Gender
［Q］　Your gender and age
(Unit: %)
Number of
samples
(persons)
TOKYO GAME SHOW
2006/Total
1,087
TOKYO GAME SHOW
2005/Total
1,084
TOKYO GAME SHOW
2004/Total
1,107
0
20
40
60
80
100
78.7
21.3
80.4
19.6
76.2
23.8
Male
Female
２．Age
［Q］　Your gender and age
(Unit: %)
Number of
samples
(persons)
TOKYO GAME SHOW
2006/Total
1.2
1,087
0
20
4.9
40
80
16.3
30.5
12.6
9.4
60
100
1.4
17.8
Gender
855
Female
232
24.3
6.1
1.5
1.3
Male
Average
(yrs. old)
5.4
0.9
15.8
31.3
12.2
10.3
16.8
0.9
3.0
6.0
TOKYO GAME SHOW
2005/Total
1,084
4.2 7.9
TOKYO GAME SHOW
2004/Total
1,107
9.9
23.9
5.4
14.1
10.7
29.8
13.9
19.6
24.6
8.6
21.1
18.1
27.2
14.2
16.4
18.7
16.6
３～９
１０～１２
１３～１５
１６～１８
１９～２４
２５～２９
３０～３９
４０～４９
５０ or older
5.6
7.9
25.6
24.2
23.6
Note) "3-9" and "50 or older" have been added from TGS 2006 survey.
・Female visitors increased compared to the last time, and amounted to more than 20% of the total visitors. (21.3%)
・Visitors aged "3-9" and "50 or older" were included in the survey this year. Highest number of visitors belonged to the
"19-24" category (30.5%).
-4-
３．Residential area
［Q］　Your area of residence
(Unit: %)
Number of
samples
(persons)
0
20
TOKYO GAME SHOW
2006/Total
1,087
24.8
TOKYO GAME SHOW
2005/Total
1,084
25.9
TOKYO GAME SHOW
2004/Total
40
6.3
60
13.8
80
13.2
20.0
11.7
23.2
100
4.6
17.2
3.6
6.5
13.1
16.1
3.1
1,107
21.7
7.5
12.4
12.1
29.6
13.6
Within Tokyo's 23 wards
Tokyo Area (outside of its 23 wards)
Kanagawa
Saitama
Chiba
Ibaraki
-
Other prefectures
４．Occupation
［Q］　Your occupation
(Unit: %)
Number of
samples
(persons)
Frequency of playing
household videogames
TOKYO GAME SHOW
2006/Total
Heavy user
0
0.2
20
5.0
1,087
8.7
289
13.4
10.7
7.1
80
9.9
40.3
12.3
12.8
29.5
3.5
10.9
8.3
4.4
2.1
2.1
3.2
470
325
100
2.3
1.6
10.4
0.3
Light user
6.5
60
0.3
0.0
Middle user
10.1
40
11.1
6.7
41.8
15.2
9.5
0.7
4.9
8.0
5.6
11.5
12.5
6.5
51.7
9.4
3.5 4.5
3.0
TOKYO GAME SHOW
2005/Total
1,084
TOKYO GAME SHOW
2004/Total
1,107
7.1
9.1
10.4
11.8
13.1
5.2
38.1
12.5
9.9
36.1
3.2 6.5
5.8
Pre-school children
Elementary school student
Junior high school student
Senior high school student
Junior college or vocational school
student/awaiting entry to school
Company employee/Public employee/Self-employed
College/Graduate school student
Housewife/Househusband
Unemployed/Others
9.0
Part timer
Note 1) Category of "Pre-school children" was added and "Office worker" was replaced by "Company employee/Public
employee/Self-employed" from TGS survey 2006. "Part timer" was added to the occupation category from the TGS 2005 survey.
Note 2) CESA regards visitors to Tokyo Game Show as "game users", who are classified into three groups depending on how
often they play videogames and are defined as follows. The same definition has been applied to the past visitors surveys.
【User classification by
frequency of game playing】
■Heavy user
■Middle user
■Light user
：plays games almost everyday
：plays games 2-5 days a week
：plays games one day a week or less
・Highest number of visitors were from "within the Tokyo's 23 wards" as it was last year. Visitors from "Chiba" decreased, a tendency
continuing from three years ago. Visitors from "other prefectures" increased.
・More than 40% of the total visitors were "Company employee/Public employee/Self-employed". As for "light users", more than half
belonged to this occupational category.
-5-
５．Hobbies and interests　《Multiple answers》
［Q］　Your hobbies and interests other than games
TOKYO GAME SHOW 2006/Total （n=1,087 persons）
(Unit: %)
0
20
40
60
62.8
64.0
57.5
Comics/
Animations
53.4
56.5
51.7
PC/Internet
46.0
45.8
48.3
Movie/Theater/
Drama
(Unit: %)
80
0
20
Study/
Languages/
Licenses
9.6
10.9
11.7
Photos/Arts
9.0
11.0
10.3
Combative sports
8.9
11.7
9.0
Music
37.2
37.7
34.5
Igo/Shogi/
Mahjong
7.9
7.5
7.8
Reading
33.9
34.9
36.2
Love/
Social meeting
7.6
8.5
7.2
Pachinko/
Pachi-slot
7.5
8.6
7.0
23.0
23.8
23.4
Vaudevilles
Traveling
22.4
16.6
20.2
TV idols
6.5
5.7
4.8
Karaoke
18.8
18.1
16.7
Fishing/
Outdoor activity（*）
6.3
5.9
5.2
5.0
5.6
5.7
Baseball
13.9
13.4
14.8
Horse race/
Cycle race/
Motorboat race
Cars/Motorbikes
/Driving
13.4
16.2
13.1
Golf
3.3
2.6
3.3
3.8
8.0
6.8
Soccer
13.3
11.3
12.8
Others
Cooking/
Restaurants/
Liquors
11.9
10.2
10.1
Invalid/
No answers
Fashion/
Interior design
40
60
80
0.6
0.3
0.6
9.9
7.8
7.6
* The former category "Fishing" was replaced by "Fishing/outdoor activity" from the TGS 2005 survey.
・Respondents were most interested in "Comics/Animations" and "PC/Internet"; a continuing tendency from the last survey.
The ratio increases along with the rise in the frequency of playing household videogames.
-6-
(Unit: %)
Frequency
of playing
household
videogames
Female
３～９
13
232
2
Comics/
Animations
62.8
61.1
90.9
60.9
65.9
68.3
71.3
60.7
50.7
19.6
0.0
PC/Internet
53.4
54.3
45.5
21.7
53.4
61.5
61.9
60.7
45.1
41.3
Movie/Theater/
Drama
46.0
43.7
18.2
26.1
46.6
44.2
43.7
51.9
45.8
Music
37.2
35.9
9.1
28.3
19.3
37.5
44.8
43.0
Reading
33.9
31.5
0.0
21.7
38.6
41.3
35.8
Vaudevilles
23.0
24.1
27.3
19.6
20.5
29.8
Traveling
22.4
20.8
9.1
17.4
9.1
Karaoke
18.8
17.9
0.0
0.0
Baseball
13.9
16.6
0.0
Cars/Motorbikes
/Driving
13.4
16.0
Soccer
13.3
Cooking/
Restaurants/
Liquors
Light user
５０ or older
46
Middle user
４０～４９
144
Heavy user
３０～３９
135
５０ or older
２５～２９
268
４０～４９
１９～２４
104
３０～３９
１６～１８
88
２５～２９
１３～１５
46
１９～２４
１０～１２
11
１６～１８
３～９
855
１３～１５
Male
1,087
１０～１２
TOKYO GAME SHOW
2006/Total
Gender and Age
7
14
33
63
42
49
20
2
366
433
288
69.4 100.0 85.7
78.6
81.8
76.2
64.3
67.3
35.0
0.0
68.9
65.4
51.4
46.2
50.4
50.0
28.6
57.1
45.5
61.9
47.6
44.9
50.0
0.0
56.3
53.6
49.7
32.6
38.5
54.3
0.0
14.3
57.1
42.4
58.7
64.3
53.1
60.0
50.0
41.3
50.6
45.1
29.9
26.1
30.8
41.8
0.0
14.3
64.3
51.5
52.4
35.7
36.7
20.0
0.0
35.2
40.2
35.1
32.6
18.1
30.4
15.4
42.7
0.0
14.3
35.7
54.5
39.7
35.7
49.0
55.0
0.0
32.5
35.6
33.0
26.5
26.7
24.3
4.3
7.7
19.0
0.0
28.6
28.6
12.1
14.3
21.4
20.4
25.0
50.0
21.9
25.4
20.8
12.5
21.3
31.1
20.8
28.3
46.2
28.0
0.0
14.3
7.1
6.1
30.2
42.9
30.6
45.0
0.0
18.6
21.9
27.8
4.5
21.2
25.7
22.2
18.8
0.0
7.7
22.0
0.0
14.3
35.7
27.3
28.6
21.4
14.3
10.0
0.0
15.3
21.2
19.4
30.4
15.9
14.4
15.3
20.0
13.9
15.2
30.8
3.9
0.0
0.0
7.1
3.0
0.0
7.1
6.1
0.0
50.0
13.1
14.8
13.5
9.1
4.3
2.3
14.4
14.9
25.9
17.4
32.6
15.4
3.9
0.0
0.0
0.0
3.0
3.2
2.4
8.2
5.0
0.0
13.1
14.1
12.8
14.9
27.3
13.0
3.4
22.1
13.4
22.2
13.2
13.0
7.7
7.8
0.0
0.0
0.0
3.0
6.3
9.5
10.2
15.0
50.0
13.9
13.6
12.2
11.9
10.9
0.0
0.0
3.4
9.6
11.6
15.6
15.3
10.9
7.7
15.5
0.0
0.0
0.0
3.0
14.3
16.7
22.4
40.0
0.0
11.2
12.9
11.1
Fashion/
Interior design
9.9
6.9
0.0
0.0
2.3
9.6
8.6
11.9
5.6
0.0
0.0
21.1
0.0
14.3
14.3
21.2
28.6
31.0
14.3
5.0
0.0
8.5
11.5
9.4
Study/
Languages/
Licenses
9.6
9.4
0.0
4.3
4.5
6.7
10.8
17.0
10.4
0.0
0.0
10.3
0.0
14.3
21.4
3.0
14.3
14.3
8.2
0.0
0.0
6.6
11.8
10.1
Photos/Arts
9.0
7.7
0.0
2.2
4.5
3.8
10.1
12.6
7.6
4.3
0.0
13.8
0.0
0.0
21.4
15.2
23.8
7.1
8.2
10.0
0.0
7.1
9.7
10.4
Combative sports
8.9
10.3
9.1
4.3
5.7
6.7
12.3
16.3
10.4
4.3
7.7
3.9
0.0
0.0
7.1
6.1
0.0
4.8
6.1
5.0
0.0
9.0
11.1
5.6
Igo/Shogi/
Mahjong
7.9
9.4
9.1
6.5
8.0
10.6
11.9
8.9
6.3
8.7
7.7
2.6
0.0
0.0
0.0
3.0
3.2
0.0
2.0
10.0
0.0
8.7
6.5
9.0
Love/
Social meeting
7.6
8.5
0.0
2.2
4.5
11.5
8.2
13.3
11.1
0.0
0.0
4.3
0.0
14.3
7.1
6.1
1.6
7.1
4.1
0.0
0.0
7.1
7.6
8.3
Pachinko/
Pachi-slot
7.5
8.3
0.0
0.0
2.3
5.8
9.0
14.1
9.7
10.9
7.7
4.3
0.0
0.0
0.0
0.0
4.8
4.8
4.1
15.0
0.0
9.8
7.4
4.5
TV idols
6.5
6.9
0.0
4.3
2.3
7.7
5.2
9.6
13.2
2.2
0.0
5.2
0.0
14.3
7.1
3.0
0.0
9.5
8.2
5.0
0.0
5.5
8.1
5.6
Fishing/
Outdoor activity
6.3
7.5
0.0
2.2
8.0
6.7
8.2
8.1
6.3
10.9
15.4
2.2
0.0
0.0
0.0
3.0
0.0
0.0
4.1
10.0
0.0
6.3
6.0
6.9
Horse race/
Cycle race/
Motorboat race
5.0
6.1
0.0
0.0
2.3
3.8
5.2
8.1
10.4
10.9
7.7
0.9
0.0
0.0
0.0
0.0
0.0
2.4
2.0
0.0
0.0
3.6
5.3
6.3
Golf
3.3
4.0
0.0
2.2
1.1
4.8
6.7
3.0
2.1
2.2
7.7
0.9
0.0
0.0
0.0
3.0
1.6
0.0
0.0
0.0
0.0
3.8
2.1
4.5
Others
3.8
4.2
9.1
4.3
3.4
2.9
5.6
1.5
5.6
2.2
7.7
2.2
0.0
0.0
14.3
0.0
0.0
2.4
2.0
5.0
0.0
2.5
4.6
4.2
Invalid/
No answers
0.6
0.7
0.0
2.2
1.1
0.0
0.4
0.7
0.7
0.0
7.7
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.8
0.5
0.3
Number of samples
(persons)
-7-
Ⅱ．Household Videogames
１．Hardware ownership　《Multiple answers》
［Q］　What game machines do you have? (Excluding PCs and mobile phones.)
0
20
40
60
100
57.1
60.1
62.9
Game Boy Advance
(incl. SP)
54.3
26.8
―
50.4
54.2
56.8
Super Famicom
47.5
PlayStation
(incl. PSone & COMBO)
54.2
55.7
44.7
48.7
Game Boy
(Color included)
"PSP"
PlayStation Portable
80
86.9
86.1
82.4
PlayStation 2
Nintendo DS
（incl. Ｌｉｔｅ）
(Unit: %)
53.9
37.8
22.9
―
37.4
36.5
39.9
Nintendo 64
37.4
38.2
37.7
Nintendo GameCube
23.2
Dreamcast
29.2
26.4
8.8
11.0
10.5
Xbox
7.0
4.6
Game Boy Micro
―
6.7
Xbox360
―
―
10.4
9.6
9.8
Others
Invalid/No answers
1.0
0.2
0.5
・Those who own "PlayStation 2" are increasing year by year and remain to be the most owned hardware (86.9%).
・Those who own Nintendo DS (incl. Lite) increased more than double (54.3%) and came close to "Game Boy Advance
(incl. SP )"(57.1%).
・More males own installed types and more females own portable types except for "PSP" which was owned more by
males than females.
-8-
(Unit: %)
Frequency
of playing
household
videogames
１３～１５
１６～１８
１９～２４
２５～２９
３０～３９
４０～４９
５０ or older
Female
３～９
１０～１２
１３～１５
１６～１８
１９～２４
２５～２９
３０～３９
４０～４９
46
88
104
268
135
144
46
13
232
2
7
14
33
63
42
49
20
PlayStation 2
86.9
87.5
63.6
82.6
86.4
86.5
91.4
91.1
87.5
76.1
61.5
84.9
50.0
57.1
71.4
90.9
87.3
83.3
89.8
Game Boy
Advance
(incl. SP)
57.1
56.4
63.6
91.3
84.1
76.0
53.7
38.5
36.8
54.3
46.2
59.9
50.0
85.7 100.0 60.6
50.8
52.4
Nintendo DS
54.3
53.2
63.6
84.8
70.5
54.8
48.1
45.9
45.8
54.3
61.5
58.2
50.0
71.4
71.4
63.6
54.0
Super Famicom
50.4
50.9
36.4
47.8
51.1
65.4
52.2
49.6
43.1
45.7
46.2
48.7
0.0
42.9
57.1
42.4
PlayStation
(incl. PSone
& COMBO)
47.5
47.3
27.3
45.7
52.3
58.7
48.9
40.7
43.1
39.1
53.8
48.3
0.0
28.6
64.3
Game Boy
(incl. Color)
44.7
44.2
9.1
56.5
72.7
66.3
48.5
24.4
28.5
19.6
38.5
46.6
0.0
28.6
"PSP"
PlayStation
Portable
37.8
39.9
27.3
37.0
62.5
45.2
38.8
28.9
36.8
41.3
30.8
30.2
0.0
Nintendo 64
37.4
37.9
9.1
52.2
69.3
57.7
34.3
22.2
22.2
37.0
53.8
35.8
Nintendo
GameCube
37.4
37.9
27.3
58.7
61.4
48.1
32.8
25.2
29.2
41.3
53.8
Dreamcast
23.2
25.3
0.0
4.3
11.4
9.6
26.9
44.4
36.1
17.4
Xbox
8.8
10.2
0.0
0.0
8.0
4.8
8.6
14.1
20.1
GameBoy Micro
7.0
7.3
9.1
6.5
10.2
6.7
7.1
4.4
Xbox360
6.7
8.1
0.0
2.2
5.7
4.8
7.5
Others
10.4
10.6
0.0
2.2
2.3
8.7
Invalid/
No answers
1.0
0.8
0.0
0.0
0.0
0.0
Light user
１０～１２
11
Middle user
３～９
855
Heavy user
Male
1,087
Number of samples
(persons)
５０ or older
TOKYO GAME SHOW
2006/Total
Gender and Age
2
366
433
288
80.0 100.0
89.3
91.0
77.8
61.2
70.0
67.5
54.3
48.3
54.8
53.1
65.0 100.0
65.3
53.1
42.0
52.4
42.9
57.1
40.0
50.0
54.4
51.3
44.1
48.5
57.1
42.9
44.9
35.0 100.0
51.4
48.5
41.0
92.9
69.7
49.2
35.7
26.5
50.0
50.0
49.5
48.3
33.3
28.6
50.0
21.2
31.7
23.8
32.7
40.0
0.0
48.1
34.9
29.2
50.0
14.3
50.0
54.5
36.5
19.0
28.6
55.0
0.0
46.7
35.8
28.1
35.3
50.0
28.6
85.7
51.5
31.7
21.4
22.4
50.0
0.0
45.9
39.0
24.0
15.4
15.5
50.0
14.3
21.4
3.0
12.7
11.9
28.6
15.0
0.0
28.1
22.4
18.1
2.2
23.1
3.9
50.0
14.3
7.1
0.0
1.6
7.1
2.0
5.0
0.0
11.5
7.4
7.6
10.4
4.3
0.0
6.0
0.0
14.3
7.1
0.0
4.8
4.8
10.2
10.0
0.0
9.8
7.6
2.4
12.6
13.9
2.2
0.0
1.7
50.0
0.0
0.0
6.1
0.0
2.4
0.0
0.0
0.0
10.9
5.1
3.8
13.4
14.8
13.2
4.3
15.4
9.5
0.0
0.0
14.3
6.1
9.5
4.8
20.4
0.0
0.0
11.5
10.9
8.3
1.1
0.7
0.7
2.2
7.7
1.7
0.0
0.0
0.0
0.0
3.2
0.0
4.1
0.0
0.0
0.5
0.5
2.4
-9-
0.0
２．Hardware the respondents wish to purchase　《Multiple answers》
［Q］　What game machines do you want to buy? (Excluding PCs and mobile phones.)
0
PlayStation 3
【unreleased】
Ｗｉｉ（*）
【unreleased】
20
40
(Unit: %)
60
80
100
64.4
71.8
―
48.9
20.9
―
19.1
Nintendo DS
13.7
33.9
19.0
"PSP"
PlayStation Portable
35.7
54.1
13.6
Xbox360
PlayStation 2
Nintendo GameCube
23.0
―
3.4
5.7
8.9
2.9
3.1
12.5
2.1
9.7
GameBoy Micro
―
Game Boy Advance
(SP included)
Others
1.7
2.6
8.1
0.4
0.4
1.8
―
Invalid/No answers
4.6
1.6
5.5
*"Revolution (tentative)" was replaced by "Wii" from TGS 2006 survey following the formal announcement of the product name.
・"PlayStation 3" was the most popular hardware (64.4%) though the percentage dropped somewhat compared to the
previous survey.
・Respondents interested in purchasing "Wii" more than doubled from 20.9% to 48.9%.
・Those interested in purchasing "Nintendo DS (Lite included)" had decreased in the previous survey, but increased this
time. It is especially popular among female and light users.
- 10 -
(Unit: %)
Frequency
of playing
household
videogames
TOKYO GAME SHOW
2006/Total
Male
３～９
１０～１２
１３～１５
１６～１８
１９～２４
２５～２９
３０～３９
４０～４９
５０ or older
Female
３～９
１０～１２
１３～１５
１６～１８
１９～２４
２５～２９
３０～３９
４０～４９
５０ or older
Heavy user
Middle user
Light user
Gender and Age
1,087
855
11
46
88
104
268
135
144
46
13
232
2
7
14
33
63
42
49
20
2
366
433
288
PlayStation 3
【unreleased】
64.4
68.4
36.4
63.0
68.2
76.0
69.8
71.1
62.5
65.2
76.9
49.6
50.0
14.3
64.3
54.5
41.3
50.0
53.1
60.0
50.0
67.8
67.0
56.3
Ｗｉｉ（*）
【unreleased】
48.9
52.2
36.4
45.7
54.5
56.7
54.9
57.0
45.8
47.8
15.4
37.1
0.0
14.3
28.6
45.5
41.3
35.7
40.8
25.0
0.0
55.7
51.5
36.5
Nintendo DS
19.1
17.7
45.5
6.5
14.8
21.2
20.1
17.8
17.4
8.7
7.7
24.6
0.0
42.9
28.6
15.2
25.4
23.8
28.6
25.0
0.0
16.1
20.3
21.2
"PSP"
Playstation
Portable
19.0
16.7
9.1
21.7
11.4
17.3
20.1
17.0
13.9
13.0
7.7
27.6
0.0
14.3
35.7
33.3
27.0
28.6
26.5
20.0
50.0
16.9
21.7
17.7
Xbox360
13.6
14.6
0.0
2.2
11.4
13.5
14.6
17.0
20.1
15.2
15.4
9.9
0.0
0.0
14.3
3.0
14.3
11.9
8.2
10.0
0.0
13.1
13.9
13.9
PlayStation 2
3.4
3.0
18.2
4.3
3.4
2.9
3.0
0.7
4.2
2.2
0.0
4.7
0.0
0.0
7.1
3.0
4.8
4.8
4.1
10.0
0.0
3.6
2.3
4.9
Nintendo
GameCube
2.9
2.6
27.3
6.5
5.7
2.9
1.1
3.0
0.7
0.0
0.0
3.9
0.0
0.0
14.3
0.0
1.6
7.1
6.1
0.0
0.0
3.3
2.8
2.4
Game Boy Micro
2.1
1.9
18.2
0.0
2.3
4.8
2.2
0.7
0.0
0.0
0.0
3.0
0.0
28.6
0.0
6.1
1.6
0.0
4.1
0.0
0.0
2.7
2.1
1.4
Game Boy
Advance
(SP included)
1.7
1.3
9.1
0.0
2.3
0.0
1.5
1.5
1.4
0.0
0.0
3.4
0.0
0.0
0.0
0.0
4.8
7.1
4.1
0.0
0.0
1.1
1.2
3.5
Others
0.4
0.2
0.0
0.0
1.1
0.0
0.0
0.7
0.0
0.0
0.0
0.9
0.0
14.3
0.0
0.0
1.6
0.0
0.0
0.0
0.0
0.3
0.7
0.0
Invalid/
No answers
4.6
4.1
0.0
6.5
1.1
2.9
3.0
5.9
5.6
6.5
7.7
6.5
50.0
0.0
7.1
6.1
6.3
4.8
10.2
0.0
0.0
2.7
4.4
7.3
Number of samples
(persons)
- 11 -
３．Preference of color for the body of a household videogame machine
（１） Consideration of body color when buying a household videogame machine
［Q］　When buying a household videogame machine, how important is the body color?
Number of
samples
(persons)
TOKYO GAME SHOW
2006/Total
(Unit: %)
0
20
40
25.9
1,087
60
80
39.2
100
0.3
27.4
7.2
1.9
TOKYO GAME SHOW
2005/Total
1,084
21.8
37.8
31.5
Very much
Somewhat
Not really
Not at all
7.0
-
Invalid/No answers
(Unit: %)
Very much
Somewhat
Not really
Not at all
Invalid/
No answers
1,087
25.9
39.2
27.4
7.2
0.3
Gender and Age
Male
３～９
１０～１２
１３～１５
１６～１８
１９～２４
２５～２９
３０～３９
４０～４９
５０ or older
Female
３～９
１０～１２
１３～１５
１６～１８
１９～２４
２５～２９
３０～３９
４０～４９
５０ or older
855
11
46
88
104
268
135
144
46
13
232
2
7
14
33
63
42
49
20
2
25.8
9.1
19.6
27.3
27.9
25.0
26.7
27.1
21.7
46.2
26.3
0.0
14.3
14.3
24.2
30.2
28.6
24.5
25.0
100.0
37.7
45.5
50.0
39.8
40.4
39.2
40.7
29.2
26.1
23.1
44.8
50.0
14.3
42.9
39.4
46.0
54.8
44.9
45.0
0.0
28.1
36.4
23.9
25.0
26.9
27.6
24.4
32.6
37.0
30.8
25.0
0.0
57.1
35.7
27.3
20.6
14.3
30.6
30.0
0.0
8.2
9.1
6.5
8.0
3.8
7.8
8.1
11.1
15.2
0.0
3.4
50.0
14.3
7.1
9.1
1.6
2.4
0.0
0.0
0.0
0.2
0.0
0.0
0.0
1.0
0.4
0.0
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
1.6
0.0
0.0
0.0
0.0
Frequency
of playing
household
videogames
Number of
samples
(persons)
Heavy user
Middle user
Light user
366
433
288
24.6
25.2
28.8
38.3
43.6
33.7
27.0
26.6
29.2
9.8
4.4
8.0
0.3
0.2
0.3
TOKYO GAME SHOW
2006/Total
・The sum of those who regard the body color "very much" and "somewhat" important increased compared to the previous
survey and amounted to 65.1% of the total respondents.
・More female users and more middle users of household videogames regarded the body color of a household game machine as
important.
- 12 -
（２）Favorite body color 【All who regarded the color of a household videogame machine as important】《Multiple answers》
【To all who regarded the body color as "very much" or "somewhat" important.】
［Q］　Which color do you prefer for the body of a household videogame machine?
（Unit：％）
60
TOKYO GAME SHOW 2006/All who regarded the color of a household game machine as important（n=708 persons）
TOKYO GAME SHOW 2005/All who regarded the color of a household game machine as important（n=646 persons）
50.8
47.8
40
30.8
26.9 26.7
20
22.0 20.523.5
18.917.5 18.420.0
9.6 10.2
4.8 5.9
4.7 5.1
4.0
6.0
2.3
4.3
0.6 0.5
Black
White
Cold color
(blue, green, purple, gray, etc.)
Silver
Warm color
(red, yellow, pink, orange, etc.)
Metallic
(excluding gold and silver)
Color used for old-type game
machines (e.g. Famicom color)
Pattern
Self-customize with stickers
etc.
Gold
Others
Invalid/No answers
708
50.8
30.8
26.7
20.5
18.9
18.4
9.6
4.8
4.7
4.0
2.3
0.6
Gender and Age
Male
３～９
１０～１２
１３～１５
１６～１８
１９～２４
２５～２９
３０～３９
４０～４９
５０ or older
Female
３～９
１０～１２
１３～１５
１６～１８
１９～２４
２５～２９
３０～３９
４０～４９
５０ or older
543
6
32
59
71
172
91
81
22
9
165
1
2
8
21
48
35
34
14
2
54.0
16.7
34.4
61.0
45.1
61.0
67.0
42.0
45.5
33.3
40.6
0.0
0.0
37.5
42.9
47.9
31.4
38.2
42.9
100.0
30.9
33.3
21.9
28.8
33.8
35.5
35.2
23.5
22.7
11.1
30.3
0.0
50.0
37.5
23.8
39.6
25.7
29.4
21.4
0.0
24.3
33.3
15.6
23.7
28.2
30.8
22.0
19.8
4.5
11.1
34.5
0.0
100.0
62.5
47.6
35.4
37.1
23.5
7.1
50.0
20.6
16.7
37.5
32.2
19.7
11.6
24.2
21.0
22.7
22.2
20.0
0.0
0.0
12.5
23.8
10.4
20.0
23.5
50.0
0.0
14.4
16.7
6.3
10.2
8.5
20.9
16.5
9.9
4.5
33.3
33.9
100.0
0.0
25.0
47.6
37.5
31.4
32.4
21.4
0.0
18.6
33.3
18.8
11.9
19.7
19.2
13.2
24.7
22.7
22.2
17.6
0.0
0.0
12.5
19.0
2.1
22.9
35.3
21.4
0.0
10.3
0.0
18.8
5.1
9.9
12.2
14.3
7.4
0.0
0.0
7.3
0.0
50.0
0.0
9.5
4.2
11.4
8.8
0.0
0.0
4.2
0.0
0.0
1.7
2.8
5.2
9.9
2.5
0.0
0.0
6.7
0.0
0.0
12.5
4.8
12.5
2.9
5.9
0.0
0.0
4.4
16.7
12.5
1.7
4.2
2.3
7.7
4.9
0.0
0.0
5.5
0.0
50.0
12.5
4.8
6.3
2.9
5.9
0.0
0.0
3.5
16.7
12.5
3.4
2.8
2.3
2.2
3.7
4.5
0.0
5.5
0.0
0.0
0.0
0.0
4.2
11.4
2.9
14.3
0.0
1.8
0.0
0.0
1.7
2.8
1.7
0.0
3.7
4.5
0.0
3.6
0.0
0.0
0.0
0.0
6.3
2.9
5.9
0.0
0.0
0.7
0.0
0.0
1.7
2.8
0.0
0.0
1.2
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
Frequency
of playing
household
videogames
0
Heavy user
Middle user
Light user
230
298
180
50.9
54.4
45.0
30.0
30.2
32.8
27.8
25.5
27.2
22.2
19.1
20.6
20.0
18.8
17.8
19.6
19.5
15.0
11.3
9.7
7.2
6.1
5.4
2.2
5.2
5.4
2.8
4.3
4.7
2.2
1.7
3.0
1.7
1.3
0.0
0.6
Number of
samples
(persons)
TOKYO GAME SHOW 2006/
All who regarded the color of
a household videogame machine
as important
（Unit：％）
・"Black" was selected by almost half of the total respondents (50.8%), and it was particularly popular among male and heavy user groups.
・"Silver", "Gold" and "Metallic (excluding gold and silver)" decreased compared to the previous survey.
・Primary colors like "cold (blue, green, purple, gray, etc.)" and "warm (red, yellow, pink, orange, etc.)" colors are popular among female users.
- 13 -
４．Favorite game genres　《Multiple answers》
［Q］　Please choose the genre of game you like.
(Unit: %)
0
20
40
60
47.5
43.8
42.1
Action
32.4
31.5
30.6
Adventure
26.0
26.8
23.6
Shooting
25.7
27.8
26.4
Strategic simulation/
Strategy (*1)
0
80
70.8
70.9
72.0
Role-playing
(Unit: %)
20
FPS
(First person shooter)
9.3
10.4
6.7
Battle-type network
game
8.1
7.3
5.8
Variety/Party game
6.3
5.5
6.9
23.1
23.0
23.0
Gambling-type table game
(e.g. Hanafuda, Mahjong
and cards)
5.6
5.2
6.2
Fighting competition
22.0
21.6
26.7
Instrumental simulator
(e.g Pachinko/Pachi-slot)
4.7
4.6
4.2
Racing
20.1
16.6
17.2
Strategic table game
(e.g. Igo, Shogi and chess)
4.5
5.4
4.1
Puzzle/Quiz (*1)
20.1
17.6
18.2
Typing practice
2.9
5.2
4.8
Communication
2.3
3.0
2.6
Information database/
Practical softwares (*2)
2.2
2.5
2.0
Construction
(game designing tool)
1.3
2.5
1.9
Others
0.7
0.5
1.3
Invalid/No answers
0.9
0.5
0.6
MMORPG
（Massive multiplayer
online role playing game）
Love simulation
Rhythm-action
(music/dance)
Sound novel
(story accompanied
by sound)
17.2
14.1
17.6
16.7
16.0
11.7
16.0
17.4
17.0
15.0
14.5
12.1
12.2
10.5
7.9
80
7.5
4.8
2.3
Nurturing simulation
Sports
60
9.5
10.2
11.4
Board game
(e.g. Sugoroku)
Study/Learning/
Training (*2)
40
*１：From the TGS 2005 survey, "Strategic simulation" and "Puzzle" were replaced by "Strategic simulation/Strategy" and
"Puzzle/Quiz", respectively.
*２：From the TGS 2006 survey, "Study/Learning" and "Information database"
were replaced by "Study/Learning/Training" and "Information database/Practical software", respectively.
・"Role playing" was most favored (70.8%).
・Male users prefer "Action", "Strategic simulation/Strategy", "Shooting", "Fighting competition", "Racing" and "MMORPG" while female
users play "Nurturing simulation", "Puzzle/Quiz", "Love simulation" and "Rhythm-action" more often. Light users tend to play
"Puzzle/Quiz". "Study/Learning/Training" is popular among female users, especially those over 30 years old.
・A correlation between respondents' interests and their favorite game types was revealed: "Combative sports", and
"Cars/Motorbikes/Driving" fans preferred "Fighting competition" and "Racing", respectively, and "Horse race/Cycle race/Motorboat race"
and "Golf" fans favored "Sports" games.
- 14 -
(Unit: %)
TOKYO GAME SHOW
2006/Total
Male
３～９
１０～１２
１３～１５
１６～１８
１９～２４
２５～２９
３０～３９
４０～４９
５０ or older
Female
３～９
１０～１２
１３～１５
１６～１８
１９～２４
２５～２９
３０～３９
４０～４９
５０ or older
Heavy user
Middle user
Light user
Frequency
of playing
household
videogames
1,087
855
11
46
88
104
268
135
144
46
13
232
2
7
14
33
63
42
49
20
2
366
433
288
Role-playing
70.8
71.8
36.4
63.0
72.7
82.7
78.7
75.6
63.9
43.5
46.2
67.2
0.0
28.6
71.4
78.8
85.7
54.8
63.3
45.0
50.0
73.5
73.7
63.2
Action
47.5
51.2
45.5
60.9
63.6
58.7
60.1
50.4
34.0
15.2
23.1
33.6
0.0
28.6
42.9
36.4
36.5
38.1
26.5
30.0
0.0
51.4
54.7
31.6
Adventure
32.4
33.0
54.5
54.3
45.5
37.5
27.6
35.6
25.7
21.7
23.1
30.2
0.0
28.6
28.6
39.4
31.7
28.6
28.6
25.0
0.0
36.3
33.9
25.0
Shooting
26.0
31.0
18.2
21.7
43.2
31.7
28.7
36.3
27.8
26.1
30.8
7.8
0.0
14.3
7.1
9.1
7.9
7.1
4.1
10.0
50.0
25.7
28.4
22.9
Strategy
25.7
28.8
9.1
19.6
20.5
34.6
31.3
26.7
32.6
30.4
7.7
14.2
0.0
0.0
7.1
24.2
15.9
11.9
16.3
5.0
0.0
25.1
27.9
22.9
23.1
20.7
27.3
15.2
20.5
25.0
20.9
17.8
25.0
10.9
15.4
31.9
50.0
42.9
50.0
45.5
28.6
23.8
28.6
30.0
0.0
24.0
23.6
21.2
22.0
25.1
18.2
30.4
23.9
24.0
29.1
27.4
23.6
6.5
7.7
10.3
0.0
14.3
21.4
15.2
6.3
11.9
10.2
5.0
0.0
27.3
21.5
16.0
Racing
20.1
23.6
18.2
28.3
22.7
25.0
22.8
25.9
18.8
32.6
23.1
6.9
0.0
14.3
14.3
9.1
7.9
2.4
6.1
5.0
0.0
20.5
21.9
16.7
Puzzle/Quiz
20.1
16.4
18.2
6.5
6.8
13.5
17.5
25.2
16.7
17.4
15.4
33.6
50.0
28.6
21.4
21.2
31.7
35.7
40.8
40.0 100.0
18.6
22.2
18.8
Sports
17.2
20.0
27.3
21.7
13.6
21.2
18.7
24.4
18.8
30.4
0.0
6.9
0.0
0.0
7.1
3.0
6.3
7.1
10.2
5.0
50.0
16.1
16.9
19.1
MMORPG (Massive
multiplayer online
role-playing game)
16.7
19.6
0.0
2.2
11.4
15.4
26.9
28.9
18.1
6.5
7.7
5.6
0.0
0.0
0.0
12.1
6.3
7.1
2.0
5.0
0.0
19.1
16.9
13.2
Love simulation
16.0
13.7
0.0
0.0
6.8
20.2
19.8
11.9
13.9
2.2
0.0
24.6
0.0
14.3
35.7
27.3
28.6
33.3
10.2
25.0
0.0
16.4
15.5
16.3
Rhythm-action
(music/dance)
15.0
13.6
0.0
4.3
11.4
15.4
21.3
12.6
9.0
2.2
0.0
20.3
0.0
14.3
35.7
30.3
22.2
19.0
16.3
5.0
0.0
17.5
15.0
11.8
Sound novel
(story accompanied
by sound)
12.2
11.9
0.0
2.2
12.5
11.5
11.6
14.1
17.4
6.5
0.0
13.4
0.0
14.3
7.1
12.1
15.9
11.9
18.4
5.0
0.0
13.4
12.0
11.1
Board game
（e.g. Sugoroku）
9.5
9.7
0.0
2.2
5.7
8.7
12.7
9.6
11.8
8.7
0.0
8.6
0.0
0.0
14.3
3.0
4.8
7.1
20.4
5.0
0.0
9.8
10.4
7.6
FPS
9.3
11.2
0.0
2.2
14.8
9.6
14.9
12.6
9.7
2.2
0.0
2.2
0.0
0.0
0.0
6.1
3.2
0.0
0.0
0.0
50.0
10.4
10.6
5.9
Battle-type
network game
8.1
9.5
9.1
2.2
9.1
7.7
11.2
14.8
8.3
0.0
7.7
3.0
0.0
0.0
14.3
3.0
1.6
4.8
0.0
5.0
0.0
10.7
7.9
5.2
Study/Learning/
Training
7.5
5.4
9.1
2.2
1.1
4.8
4.5
8.1
6.3
10.9
7.7
15.1
0.0
0.0
21.4
9.1
12.7
11.9
20.4
25.0
50.0
4.9
8.3
9.4
Variety/Party game
6.3
6.1
9.1
8.7
1.1
6.7
7.5
6.7
6.9
0.0
0.0
6.9
0.0
14.3
7.1
9.1
6.3
2.4
8.2
10.0
0.0
5.2
9.0
3.5
5.6
6.2
0.0
0.0
5.7
2.9
6.0
7.4
10.4
6.5
7.7
3.4
0.0
0.0
0.0
0.0
3.2
7.1
2.0
5.0
50.0
7.1
3.9
6.3
4.7
5.3
0.0
2.2
5.7
1.0
4.5
5.9
4.9
15.2
30.8
2.6
0.0
0.0
0.0
0.0
3.2
4.8
2.0
5.0
0.0
5.7
4.2
4.2
4.5
5.4
0.0
0.0
4.5
5.8
6.0
4.4
5.6
10.9
7.7
1.3
0.0
0.0
0.0
0.0
1.6
4.8
0.0
0.0
0.0
4.9
3.9
4.9
Typing practice
2.9
2.5
9.1
0.0
0.0
1.9
3.7
4.4
1.4
0.0
0.0
4.7
0.0
0.0
0.0
0.0
9.5
2.4
4.1
10.0
0.0
2.5
3.9
2.1
Communication
2.3
1.8
0.0
0.0
1.1
1.0
1.9
2.2
2.8
0.0
7.7
4.3
0.0
0.0
14.3
9.1
6.3
2.4
0.0
0.0
0.0
2.2
2.8
1.7
Info. database/
Practical softwares
2.2
2.2
0.0
2.2
0.0
1.0
2.2
3.7
2.8
2.2
7.7
2.2
0.0
0.0
0.0
0.0
6.3
2.4
0.0
0.0
0.0
3.0
1.8
1.7
Construction
1.3
1.4
0.0
0.0
1.1
1.0
1.5
3.0
1.4
0.0
0.0
0.9
0.0
14.3
0.0
0.0
0.0
2.4
0.0
0.0
0.0
1.4
1.2
1.4
Others
0.7
0.8
9.1
0.0
0.0
1.9
1.1
0.0
0.7
0.0
0.0
0.4
0.0
0.0
0.0
0.0
1.6
0.0
0.0
0.0
0.0
0.8
0.7
0.7
Invalid/No answers
0.9
1.1
0.0
4.3
0.0
1.9
0.7
0.7
1.4
0.0
0.0
0.4
0.0
14.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.9
0.2
0.7
Number of samples
(persons)
Gambling-type table
game (e.g. Hanafuda,
Mahjong and cards)
(e.g Pachinko/Pachislot)
(e.g. Igo, Shogi and
chess)
Gender and Age
- 15 -
(Unit: %)
104
98
97
86
83
81
71
69
54
Invalid/No answers
108
Others
129
Golf
145
Fishing/
Outdoor activity
Horse race/Cycle race/
Motorboat race
146
TV idols
151
Pachinko/Pachi-slot
204
Love/Social meeting
243
Combative sports
Karaoke
250
Igo/Shogi/Mahjong
Traveling
368
Photos/Arts
Vaudevilles
404
Soccer
Reading
500
Cooking/Restaurants/
Liquors
Fashion/
Interior design
Study/Languages/
Licenses
Music
581
Baseball
Movie/Theater/Drama
1,087 683
Cars/Motorbikes/
Driving
PC/Internet
Number of samples
(persons)
Comics/Animations
TOKYO GAME SHOW
2006/Total
Hobbies and interests
36
41
6
Role-playing
70.8
79.8 79.3 75.2 79.2 82.3 77.6 66.3 82.8 74.8 71.9 74.5 80.6 80.6 77.9 76.5 75.3 82.6 80.7 72.8 71.8 76.8 61.1 75.0 73.2 50.0
Action
47.5
55.5 53.0 56.0 55.7 51.9 58.0 44.9 54.4 51.0 54.1 55.9 52.7 54.6 55.8 59.2 67.0 53.5 44.6 48.1 46.5 52.2 51.9 58.3 51.2 83.3
Adventure
32.4
40.6 34.3 36.6 39.1 41.3 36.0 31.3 39.7 27.8 31.5 37.2 37.2 30.6 38.5 37.8 33.0 40.7 33.7 23.5 31.0 42.0 18.5 38.9 43.9 50.0
Shooting
26.0
27.8 30.6 30.6 28.0 31.5 34.4 26.7 30.4 29.1 44.5 28.3 34.1 28.7 33.7 42.9 43.3 34.9 43.4 28.4 38.0 56.5 22.2 27.8 24.4 50.0
Strategy
25.7
29.9 29.4 25.6 28.0 32.1 28.8 26.7 29.4 29.8 27.4 32.4 40.3 25.9 32.7 26.5 39.2 44.2 32.5 24.7 26.8 39.1 38.9 41.7 34.1 33.3
23.1
26.9 24.4 25.4 27.0 28.3 27.6 25.5 33.3 29.8 25.3 27.6 37.2 28.7 33.7 30.6 39.2 33.7 36.1 32.1 38.0 27.5 37.0 22.2 24.4 16.7
22.0
26.2 25.0 23.0 26.5 26.6 29.6 23.0 31.4 24.5 33.6 23.4 34.1 28.7 28.8 34.7 47.4 30.2 31.3 29.6 28.2 37.7 35.2 38.9 26.8 33.3
Racing
20.1
20.9 23.9 22.4 23.0 20.1 25.2 24.3 22.5 26.5 53.4 28.3 25.6 18.5 26.9 27.6 28.9 22.1 28.9 23.5 22.5 29.0 27.8 27.8 17.1
0.0
Puzzle/Quiz
20.1
22.1 23.8 22.2 26.2 26.1 30.0 28.0 30.4 19.2 26.0 28.3 38.0 30.6 29.8 28.6 28.9 30.2 26.5 23.5 29.6 15.9 22.2 27.8 14.6
0.0
Sports
17.2
14.1 16.4 18.2 19.8 14.9 25.2 23.0 23.5 44.4 28.1 48.3 24.8 22.2 30.8 18.4 33.0 24.4 32.5 27.2 29.6 30.4 42.6 47.2 14.6
0.0
MMORPG (Massive
multiplayer online
role-playing game)
16.7
18.3 24.3 17.2 20.0 17.9 18.0 18.5 23.0 16.6 24.0 15.2 20.2 19.4 23.1 19.4 12.4 22.1 20.5 18.5 21.1 29.0 16.7 22.2
9.8
33.3
Love simulation
16.0
22.1 18.8 16.0 21.5 23.4 18.4 18.9 31.9 17.2 15.8 17.2 23.3 21.3 26.0 22.4 22.7 19.8 34.9 24.7 35.2 14.5 25.9 27.8 24.4
0.0
Rhythm-action
(music/dance)
15.0
18.4 20.3 16.8 24.3 19.3 21.2 17.3 34.3 15.2 22.6 15.2 24.8 25.0 21.2 28.6 16.5 18.6 24.1 17.3 18.3 21.7 13.0 19.4 12.2
0.0
Sound novel
(story accompanied
by sound)
12.2
15.7 15.8 13.4 15.8 17.9 13.2 15.6 21.1 11.9 17.8 13.1 21.7 13.9 15.4 20.4 16.5 16.3 15.7 19.8 19.7 15.9 16.7 13.9
9.8
0.0
Board game
（e.g. Sugoroku）
9.5
10.7 11.5 12.2 12.6 12.8 15.2 17.7 16.2 11.3 15.8 19.3 18.6 13.0 19.2 21.4 19.6 17.4 16.9 17.3 14.1 14.5 24.1 22.2
7.3
0.0
FPS
9.3
11.0 13.4 12.0 11.6 12.8 10.8 10.3 14.7
7.3
22.6
9.7
15.5 12.0 15.4 15.3 15.5 14.0 13.3 11.1 16.9 23.2
7.4
8.3
9.8
33.3
Battle-type
network game
8.1
8.9
12.4 10.0 10.4
9.5
8.4
13.2 14.2
6.0
12.3
7.6
15.5 11.1 15.4 16.3 11.3 14.0 18.1
8.6
8.5
17.4
7.4
11.1
4.9
0.0
Study/Learning/
Training
7.5
7.3
8.4
10.0
8.7
11.1
8.8
13.2 12.3
7.3
13.0 13.1 14.7 14.8 18.3 15.3 10.3 14.0 10.8
6.2
7.0
13.0 13.0
8.3
7.3
0.0
Variety/Party game
6.3
7.0
7.1
8.2
7.7
7.9
11.2 11.5 12.7
8.6
10.3
9.0
15.5 11.1 15.4 13.3 11.3
9.3
22.9 14.8
9.9
7.2
14.8
8.3
2.4
0.0
5.6
6.0
5.9
5.4
5.0
5.7
9.2
8.6
10.3 11.3
7.5
6.9
10.9
4.6
7.7
9.2
8.2
23.3
8.4
24.7
8.5
4.3
24.1 11.1
7.3
0.0
4.7
4.1
4.5
4.8
4.7
5.4
4.8
7.4
4.9
5.3
6.2
7.6
10.1
6.5
3.8
6.1
9.3
11.6
8.4
28.4
9.9
10.1 11.1 11.1
2.4
0.0
4.5
4.7
6.0
4.6
6.2
7.3
5.2
7.8
6.9
7.3
6.8
9.0
7.0
7.4
9.6
8.2
11.3 24.4
9.6
4.9
7.0
7.2
18.5 11.1
4.9
16.7
Typing practice
2.9
2.8
3.6
3.4
3.2
3.8
3.2
5.8
6.4
3.3
6.8
4.8
7.0
5.6
7.7
9.2
3.1
8.1
7.2
4.9
4.2
8.7
3.7
5.6
7.3
0.0
Communication
2.3
2.3
3.4
3.6
3.5
3.3
2.8
3.7
6.9
3.3
5.5
2.1
7.8
6.5
9.6
8.2
6.2
4.7
12.0
2.5
4.2
4.3
5.6
5.6
7.3
0.0
Info. database/
Practical softwares
2.2
2.5
3.4
3.2
4.2
3.5
3.6
5.3
6.4
4.0
6.2
3.4
7.0
8.3
4.8
7.1
5.2
5.8
7.2
6.2
7.0
5.8
9.3
2.8
2.4
0.0
Construction
1.3
1.8
1.9
1.4
1.7
1.6
2.4
2.9
3.4
2.6
4.1
2.1
4.7
4.6
4.8
3.1
3.1
4.7
9.6
3.7
2.8
2.9
3.7
2.8
4.9
0.0
Others
0.7
0.4
0.9
0.2
0.2
0.3
0.8
0.4
1.5
0.0
0.7
0.0
1.6
0.0
0.0
0.0
0.0
1.2
1.2
0.0
1.4
0.0
0.0
0.0
2.4
0.0
Invalid/No answers
0.9
0.7
0.3
0.8
0.7
0.8
0.0
2.1
0.0
1.3
1.4
2.8
0.0
0.9
1.0
1.0
2.1
0.0
1.2
0.0
1.4
0.0
0.0
0.0
0.0
0.0
Gambling-type table
game (e.g. Hanafuda,
Mahjong and cards)
(e.g Pachinko/Pachislot)
(e.g. Igo, Shogi and
chess)
- 16 -
５．Favorite game types　《Multiple answers》
［Q］　Please choose the type of game you like.
(Unit: %)
0
20
40
60
ＳＦ
0
80
66.1
62.6
55.6
Adventure/Fantasy
(Unit: %)
Re-releases
20
36.7
39.7
Adult
9.6
8.7
10.4
35.1
35.1
Drama
9.2
10.7
9.7
16.4
34.2
36.7
34.0
Feudal/Historical
Hobby
8.7
8.1
7.2
8.1
7.1
8.9
Nurturing
20.1
21.4
18.2
Love game
(Main character: female)
Character
18.3
20.7
24.6
Communication
7.4
9.9
9.9
16.1
17.3
18.5
Serious
Horror
15.7
15.8
17.3
Boys' love
4.6
4.1
4.2
Omnibus
(collection of games)
3.0
3.3
3.4
Gag
(including silly ones)
Violence
13.1
15.3
13.3
12.4
12.4
5.9
10.6
10.8
8.7
80
7.4
7.3
4.7
Riddle solving
Love game
(Main character: male)
60
10.3
9.4
6.8
19.9
Series
40
Others
0.5
0.9
0.6
Invalid/No answers
2.8
1.7
3.7
Note) From the TGS 2005 research, the former category "Joke/Humor (including silly ones)" was changed to "Gag (including silly ones)"
and expressions of some options were modified.
・"Adventure/fantasy" was selected the most. It has been steadily increasing every year.
・Male users preferred "SF", "Feudal/historical", "Horror" and "Violence" more than female users while a reversed tendency
was seen with "Love game (Main character: female)" and "Boys' love", "Character"and "Nursing" are especilly popular among
young females. The popularity of "series" games among heavy users is considerably high.
・A correlation between respondents' interests and their favorite game types was revealed: Those interested in
"Study/languages/licenses" and "Reading" tended to prefer "Adventure/fantasy".
- 17 -
(Unit: %)
TOKYO GAME SHOW
2006/Total
Male
３～９
１０～１２
１３～１５
１６～１８
１９～２４
２５～２９
３０～３９
４０～４９
５０ or older
Female
３～９
１０～１２
１３～１５
１６～１８
１９～２４
２５～２９
３０～３９
４０～４９
５０ or older
Heavy user
Middle user
Light user
Frequency
of playing
household
videogames
1,087
855
11
46
88
104
268
135
144
46
13
232
2
7
14
33
63
42
49
20
2
366
433
288
Adventure/
Fantasy
66.1
66.1
54.5
65.2
63.6
70.2
73.1
71.9
58.3
37.0
46.2
66.4
0.0
42.9
64.3
63.6
77.8
64.3
65.3
65.0
0.0
68.3
71.4
55.6
ＳＦ
36.7
39.6
9.1
10.9
40.9
42.3
42.5
43.7
42.4
34.8
23.1
25.9
0.0
28.6
14.3
27.3
33.3
16.7
24.5
35.0
0.0
37.2
39.7
31.6
Series
35.1
36.3
18.2
34.8
39.8
45.2
41.0
34.8
30.6
17.4
7.7
31.0
0.0
0.0
50.0
33.3
31.7
28.6
34.7
25.0
0.0
40.2
38.1
24.3
Feudal/
Historical
34.2
37.0
18.2
28.3
28.4
37.5
39.2
36.3
41.0
45.7
23.1
24.1
0.0
0.0
14.3
24.2
31.7
31.0
16.3
25.0
0.0
33.3
36.0
32.6
Nurturing
20.1
18.8
27.3
19.6
17.0
18.3
20.1
20.0
17.4
15.2
15.4
24.6
0.0
42.9
35.7
27.3
25.4
23.8
24.5
10.0
0.0
21.6
21.5
16.0
Character
18.3
17.7
54.5
15.2
13.6
19.2
17.9
17.0
21.5
6.5
7.7
20.7
50.0
28.6
42.9
27.3
19.0
14.3
16.3
20.0
0.0
19.7
18.9
15.6
Riddle solving
16.1
14.5
0.0
10.9
5.7
9.6
16.0
21.5
17.4
13.0
7.7
22.0
0.0
28.6
7.1
12.1
20.6
23.8
34.7
15.0
50.0
16.9
16.4
14.6
Horror
15.7
17.0
0.0
15.2
20.5
17.3
14.6
20.7
20.8
10.9
0.0
11.2
0.0
0.0
0.0
3.0
14.3
9.5
18.4
15.0
0.0
17.5
17.3
11.1
13.1
13.7
9.1
2.2
8.0
16.3
19.4
14.1
13.9
0.0
0.0
10.8
0.0
0.0
7.1
15.2
14.3
11.9
6.1
10.0
0.0
13.9
13.9
10.8
12.4
12.6
0.0
17.4
5.7
15.4
14.2
16.3
9.7
6.5
15.4
11.6
0.0
0.0
14.3
9.1
17.5
4.8
16.3
5.0
0.0
15.8
12.7
7.6
Violence
10.6
12.4
0.0
2.2
13.6
11.5
14.6
13.3
13.9
8.7
0.0
3.9
0.0
0.0
0.0
0.0
4.8
4.8
6.1
5.0
0.0
11.7
11.3
8.0
Re-releases
10.3
11.8
0.0
6.5
4.5
15.4
14.2
14.1
13.2
4.3
0.0
4.7
0.0
0.0
7.1
3.0
3.2
4.8
8.2
5.0
0.0
12.8
10.4
6.9
Adult
9.6
11.8
0.0
0.0
3.4
11.5
14.2
14.1
16.7
8.7
7.7
1.3
0.0
0.0
0.0
0.0
1.6
0.0
2.0
5.0
0.0
13.4
6.9
8.7
Drama
9.2
8.3
0.0
2.2
3.4
8.7
11.2
9.6
7.6
8.7
0.0
12.5
0.0
14.3
0.0
6.1
14.3
11.9
18.4
15.0
0.0
10.7
9.2
7.3
Hobby
8.7
8.7
0.0
0.0
3.4
5.8
10.4
8.9
13.9
6.5
15.4
9.1
0.0
0.0
14.3
15.2
9.5
2.4
8.2
10.0
50.0
9.0
8.1
9.4
Love game
(Main character:
female)
8.1
4.2
0.0
0.0
4.5
2.9
4.5
6.7
5.6
0.0
0.0
22.4
0.0
42.9
14.3
33.3
23.8
31.0
8.2
20.0
0.0
6.8
7.9
10.1
Communication
7.4
6.3
0.0
4.3
4.5
10.6
6.0
5.9
6.3
6.5
7.7
11.2
0.0
28.6
14.3
3.0
15.9
14.3
6.1
10.0
0.0
6.8
7.9
7.3
Serious
7.4
7.6
0.0
4.3
4.5
9.6
11.9
9.6
2.8
0.0
0.0
6.5
0.0
0.0
7.1
15.2
7.9
2.4
4.1
5.0
0.0
9.6
6.7
5.6
Boys' love
4.6
2.0
0.0
2.2
1.1
2.9
2.6
1.5
1.4
2.2
0.0
14.2
0.0
0.0
7.1
30.3
12.7
19.0
6.1
15.0
0.0
6.3
2.8
5.2
Omnibus
(collection of
games)
3.0
3.0
0.0
0.0
1.1
1.9
3.4
5.9
3.5
2.2
0.0
3.0
0.0
0.0
7.1
9.1
1.6
2.4
2.0
0.0
0.0
4.1
3.0
1.7
Others
0.5
0.6
0.0
0.0
2.3
0.0
0.0
0.7
1.4
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.8
0.2
0.3
Invalid/
No answers
2.8
3.2
0.0
10.9
2.3
1.9
2.6
3.0
3.5
2.2
7.7
1.3
50.0
14.3
0.0
0.0
0.0
0.0
2.0
0.0
0.0
3.8
1.6
3.1
Number of samples
(persons)
Love game
(Main character:
male)
Gag
(including silly
ones)
Gender and Age
- 18 -
(Unit: %)
104
98
97
86
83
81
71
69
54
Invalid/No answers
108
Golf
129
Others
145
Fishing/
Outdoor activity
Horse race/Cycle race/
Motorboat race
146
TV idols
151
Pachinko/Pachi-slot
204
Love/Social meeting
243
Igo/Shogi/Mahjong
Karaoke
250
Combative sports
Traveling
368
Photos/Arts
Vaudevilles
404
Soccer
Reading
500
Cooking/Restaurants/
Liquors
Fashion/
Interior design
Study/Languages/
Licenses
Music
581
Baseball
Movie/Theater/Drama
1,087 683
Cars/Motorbikes/
Driving
PC/Internet
Number of samples
(persons)
Comics/Animations
TOKYO GAME SHOW
2006/Total
Hobbies and interests
36
41
6
Adventure/
Fantasy
66.1
74.7 74.0 75.4 73.5 78.5 73.2 67.9 77.5 62.9 68.5 71.7 76.7 74.1 79.8 71.4 69.1 68.6 71.1 55.6 64.8 71.0
42.6
66.7 63.4 33.3
ＳＦ
36.7
42.8 45.4 45.2 41.6 45.7 39.6 41.2 43.1 34.4 47.9 39.3 51.9 40.7 43.3 49.0 40.2 51.2 43.4 34.6 32.4 50.7
25.9
52.8 29.3 66.7
Series
35.1
42.5 41.5 36.8 41.8 45.1 46.0 33.7 44.1 46.4 39.0 37.2 39.5 34.3 44.2 43.9 40.2 52.3 41.0 43.2 36.6 39.1
37.0
38.9 36.6
Feudal/
Historical
34.2
34.6 33.4 39.4 37.4 37.2 36.0 40.7 38.2 39.1 32.9 44.1 47.3 36.1 51.9 37.8 41.2 46.5 41.0 43.2 26.8 43.5
53.7
44.4 29.3 50.0
Nurturing
20.1
22.1 23.8 22.2 24.0 26.4 24.4 24.7 30.4 27.8 26.0 29.0 31.0 23.1 36.5 27.6 32.0 26.7 37.3 32.1 26.8 21.7
35.2
27.8 14.6
0.0
Character
18.3
23.4 20.3 19.8 25.0 19.3 22.8 15.2 27.5 20.5 17.8 25.5 23.3 21.3 25.0 27.6 22.7 23.3 30.1 28.4 22.5 21.7
16.7
27.8 34.1
0.0
Riddle solving
16.1
17.9 18.6 18.4 18.6 19.0 17.6 21.0 24.5 19.2 21.9 21.4 32.6 20.4 27.9 18.4 19.6 22.1 21.7 25.9 18.3 14.5
22.2
13.9 14.6
0.0
Horror
15.7
16.4 16.4 20.4 15.6 17.1 19.2 19.3 19.1 15.2 21.9 21.4 22.5 22.2 23.1 23.5 23.7 15.1 25.3 29.6 22.5 34.8
22.2
16.7 22.0
0.0
13.1
17.7 16.7 13.0 18.1 17.9 16.8 16.9 28.9 18.5 15.8 17.9 24.8 18.5 23.1 19.4 22.7 23.3 31.3 19.8 23.9 13.0
22.2
22.2 19.5
0.0
12.4
14.9 15.7 11.6 15.8 15.2 18.4 14.8 20.6 14.6 21.9 12.4 22.5 11.1 18.3 16.3 17.5 23.3 18.1 19.8 16.9 13.0
18.5
13.9 19.5 16.7
Violence
10.6
11.1 12.2 14.6 12.1 13.0 12.4 12.8 13.2
18.6 12.8 22.9 18.5 15.5 27.5
13.0
11.1 14.6
Re-releases
10.3
12.7 14.1 12.8 14.9 13.0 17.2 14.4 17.6 10.6 18.5 12.4 18.6 13.0 15.4 10.2 19.6 19.8 20.5 13.6 16.9 11.6
14.8
11.1 17.1 16.7
Adult
9.6
11.7 12.9
22.2
13.9
9.8
0.0
Drama
9.2
11.4 11.4 12.8 11.6 14.4 12.4 14.8 18.1
15.5 13.0
7.4
5.6
9.8
0.0
Hobby
8.7
9.1
12.4
9.2
10.4 11.4 11.6 14.4 19.6 13.9 17.8 13.1 20.9 17.6 18.3 21.4 13.4 16.3 16.9 14.8 15.5 15.9
22.2
16.7 14.6
0.0
Love game
(Main character:
female)
8.1
11.4
9.8
10.2
9.7
12.5
7.6
10.7 16.7
4.6
9.6
8.2
8.1
10.8
8.6
18.3
5.8
13.0
11.1
4.9
0.0
Communication
7.4
8.9
10.2
8.6
10.4 10.6
8.8
12.3 16.2
7.3
13.0 10.3 18.6 13.9 24.0 16.3 12.4
9.3
24.1
8.6
15.5 10.1
13.0
13.9 12.2
0.0
Serious
7.4
9.2
10.5
9.0
11.4 12.2
7.6
10.3 14.7
6.0
13.0
6.9
11.6 14.8 14.4 12.2 13.4 17.4 16.9 11.1
8.5
10.1
13.0
5.6
7.3
0.0
Boys' love
4.6
6.0
5.3
4.2
5.0
7.1
4.0
4.5
7.8
2.6
2.7
2.8
8.5
7.4
3.8
8.2
3.1
7.0
6.0
3.7
7.0
4.3
3.7
11.1
2.4
0.0
Omnibus
(collection of
games)
3.0
3.5
4.3
3.4
5.7
4.6
4.4
4.5
8.3
3.3
7.5
4.1
7.0
7.4
5.8
6.1
6.2
7.0
12.0
4.9
7.0
5.8
7.4
5.6
4.9
0.0
Others
0.5
0.6
0.9
0.2
0.2
0.0
0.4
0.4
1.0
0.7
0.7
0.0
0.8
0.0
0.0
0.0
0.0
2.3
1.2
1.2
1.4
0.0
0.0
0.0
0.0
0.0
Invalid/
No answers
2.8
2.2
1.5
1.6
2.7
1.6
0.4
2.9
0.5
5.3
2.7
4.1
2.3
0.9
1.9
2.0
4.1
2.3
0.0
0.0
4.2
1.4
1.9
2.8
2.4
0.0
Love game
(Main character:
male)
Gag
(including silly
ones)
9.0
7.9
17.1 14.5 15.5 13.9 17.3
9.2
12.4 10.3 10.8 13.2 23.0 14.6 18.5 14.5 16.3 13.0 19.2 11.2 15.5 16.3 27.7 22.2 23.9 21.7
9.9
13.0 12.4 17.8
8.3
- 19 -
9.3
17.3 21.4 12.4
10.9 14.8 13.5 12.2
9.3
16.9
8.6
0.0
0.0
６．Frequency of game playing
［Q］　How often on average do you play games using a household videogame machine? (Excluding PC and mobile phone games.)
（１）Playing frequency
Heavy user
Number of
samples
(persons)
TOKYO GAME SHOW
2006/Total
1,087
TOKYO GAME SHOW
2005/Total
1,084
TOKYO GAME SHOW
2004/Total
1,107
Number of
samples
(persons)
Gender and Age
TOKYO GAME SHOW
2006/Total
Male
３～９
１０～１２
１３～１５
１６～１８
１９～２４
２５～２９
３０～３９
４０～４９
５０ or older
Female
３～９
１０～１２
１３～１５
１６～１８
１９～２４
２５～２９
３０～３９
４０～４９
５０ or older
0
Middle user
20
33.7
26.7
40
60
11.0
28.8
13.1
32.1
30.3
13.3
25.8
Light user
80
100
13.8
12.1
13.3
6.7
8.6
6.0
9.3
6.6
8.9
Almost everyday
4～5 days a week
2～3 days a week
1 day a week
2～3 days a month
Less than 1 day a month
(Unit: %)
Less often
than 1 day a
month
Almost
everyday
4～5 days
a week
2～3 days
a week
1 day
a week
2～3 days
a month
1,087
33.7
11.0
28.8
13.8
6.7
6.0
855
11
46
88
104
268
135
144
46
13
232
2
7
14
33
63
42
49
20
2
35.3
54.5
73.9
45.5
39.4
36.2
30.4
22.2
19.6
15.4
27.6
50.0
57.1
28.6
33.3
20.6
23.8
28.6
35.0
0.0
11.6
18.2
6.5
19.3
13.5
11.9
9.6
11.8
2.2
0.0
9.1
0.0
14.3
21.4
9.1
6.3
9.5
10.2
5.0
0.0
28.7
18.2
19.6
19.3
28.8
29.1
33.3
36.1
23.9
7.7
29.3
0.0
14.3
42.9
24.2
41.3
28.6
22.4
20.0
0.0
13.8
9.1
0.0
5.7
12.5
14.6
14.1
14.6
34.8
30.8
13.8
50.0
14.3
0.0
6.1
11.1
21.4
20.4
10.0
0.0
5.6
0.0
0.0
5.7
1.9
5.6
7.4
6.9
10.9
7.7
10.8
0.0
0.0
7.1
9.1
11.1
9.5
10.2
20.0
50.0
5.0
0.0
0.0
4.5
3.8
2.6
5.2
8.3
8.7
38.5
9.5
0.0
0.0
0.0
18.2
9.5
7.1
8.2
10.0
50.0
・"Heavy users" who play "almost everyday" decreased in the previous survey, but increased this time. (33.7%)
・Both with male and female users, the highest number of respondents who play "almost everyday" belonged to the "10-12"
age range and the ratio was especially high with male users (73.9%).
- 20 -
（２）Average days of household videogame playing per week
TOKYO GAME
SHOW
2005/Total
Number of
samples
(persons)
Gender and Age
TOKYO GAME SHOW
2006/Total
855
３～９
11
１０～１２
46
１３～１５
88
１６～１８
104
１９～２４
268
２５～２９
135
３０～３９
144
４０～４９
46
５０ or older
13
1
2
3
4
2
１０～１２
7
１３～１５
14
１６～１８
33
１９～２４
63
２５～２９
42
３０～３９
49
４０～４９
20
2
5
6
3.74
3.87
5.18
4.61
4.22
3.96
3.56
3.16
2.45
1.64
7
samples
(persons)
3.65
872
3.49
844
3.81
－
－
－
35
5.17
78
5.29
73
4.32
98
4.74
122
4.57
129
4.61
266
3.55
210
4.00
172
3.10
141
3.33
165
2.73
130
2.32
39
1.53
58
2.32
－
5.14
Weekly
average
(days)
1,107
212
4.00
Number of
samples
(persons)
3.37
－
3.25
Weekly
average
(days)
1,084
－
5.96
232
３～９
５０ or older
0
1,087
Male
Female
（Unit: day） Number of
TOKYO GAME
SHOW
2004/Total
－
2.88
－
－
263
－
－
3.12
－
10
4.10
32
3.30
13
3.28
21
4.87
31
4.39
25
3.36
57
2.69
62
3.32
41
2.20
40
2.30
3.26
38
2.63
54
3.20
3.35
22
2.10
29
2.03
4.06
3.45
2.92
3.06
0.20
－
－
－
－
Note) Calculation assumption for obtaining the average weekly frequency of household videogame playing
"Almost everyday": 7 days, "4-5 days a week": 4.5 days, "2-3 days a week": 2.5 days,
"1 day a week": 1 day, "2-3 days a month": 0.3 day, "less often than 1 day a month": 0.1 day
・Weekly playing frequency was 3.74 days and increased this year against the tendency of decrease during the past couple
years.
・Both male and female users aged between "10-12" had the highest playing frequency, with the male users reaching 5.96
days.
A decrease was observed only for both male and female users aged between "16-18".
- 21 -
７．Duration of game playing　［Q］　How long (minutes) do you spend playing household videogames at a time? Give answers each for workdays and off-days.
（１）Workdays　（on a daily basis）
(Unit: %)
Number of
samples
(persons)
TOKYO GAME SHOW
2006/Total
0
20
3.6
9.8
1,087
40
15.6
60
31.4
80
5.1
100
2.0
19.4
7.7
5.4
3.5
TOKYO GAME SHOW
2005/Total
1,084
12.8
10.1
31.3
4.2
21.0
5.4
5.5
6.2
18.2
6.7
6.1
5.3
2.6
TOKYO GAME SHOW
2004/Total
1,107
12.1
12.6
32.0
4.4
０ minute
１～２０ minutes
２１～４０ minutes
４１～６０ minutes
６１～９０ minutes
９１～１２０ minutes
１２１～１８０ minutes
１８１ minutes and longer
Invalid/No answers
TOKYO GAME SHOW
2005/Total
■Average duration of game playing
Number of
samples
(persons)
Gender and Age
TOKYO GAME SHOW
2006/Total
（Unit: minutes） Number of
0
100
200
300
Average
duration
samples
(persons) （minutes）
TOKYO GAME SHOW
2004/Total
Number of Average
duration
samples
1,087
83.5
1,084
81.9
1,107
86.0
Male
855
85.7
872
81.5
844
88.1
３～９
11
１０～１２
46
90.4
35
81.2
78
83.4
１３～１５
88
95.6
73
96.7
98
101.6
１６～１８
104
122
101.9
129
125.1
１９～２４
268
266
91.0
210
96.3
２５～２９
135
172
73.4
141
81.3
３０～３９
144
165
60.4
130
53.9
４０～４９
46
42.6
39
43.1
58
42.3
５０ or older
13
46.7
Female
2
１０～１２
7
１３～１５
14
１６～１８
33
１９～２４
63
２５～２９
42
３０～３９
49
４０～４９
20
2
－
104.9
95.2
82.8
69.0
－
75.4
232
３～９
５０ or older
47.0
212
30.0
－
90.0
63.9
98.1
86.9
58.3
66.4
75.8
0.0
－
－
83.6
－
－
－
263
－
－
－
78.9
－
10
55.7
32
58.4
13
94.6
21
113.5
31
109.5
25
85.2
57
92.6
62
99.0
41
59.1
40
60.9
38
84.5
54
82.5
22
67.2
29
42.1
－
－
－
－
・The highest number of respondents play "41-60 min" or "91-120 min"at a time, a trend continuing from previous years. In
addition, more respondents play "21-40 min" compared to the previous survey.
・The average playing time slightly increased to 83.5 min compared to the previous survey. For two years in a row, the average
playing time increased among male users aged "30-39" and female users "40-49".
- 22 -
（２）Off-days　（on a daily basis）
(Unit: %)
Number of
samples
(persons)
TOKYO GAME SHOW
2006/Total
1,087
TOKYO GAME SHOW
2005/Total
1,084
TOKYO GAME SHOW
2004/Total
0
20
2.4
6.0
Gender and Age
TOKYO GAME SHOW
2006/Total
100
2.2
23.5
14.8
21.6
21.8
14.2
23.6
17.2
4.2
7.8
3.8
19.5
15.1
20.7
17.8
6.0
8.9
5.6
０ minute
１～２０ minutes
２１～４０ minutes
４１～６０ minutes
１８１ minutes and longer
Invalid/No answers
TOKYO GAME SHOW
2005/Total
■Average duration of household videogame playing
Number of
samples
(persons)
80
3.0
2.7
1,107
60
19.4
6.7
2.4
5.7
40
3.4
（Unit: minutes） Number of
0
100
200
300
Average
duration
samples
TOKYO GAME SHOW
2004/Total
Number of Average
duration
samples
1,087
157.1
1,084
157.7
1,107
145.9
Male
855
158.5
872
155.7
844
147.2
３～９
11
１０～１２
46
１３～１５
88
１６～１８
104
１９～２４
268
２５～２９
135
３０～３９
144
４０～４９
46
５０ or older
13
Female
74.0
－
131.5
－
－
35
113.4
78
115.6
73
147.9
98
141.7
192.4
122
186.9
129
208.4
189.0
266
175.1
210
173.6
172
149.4
141
147.4
165
129.5
130
97.8
39
108.9
58
59.5
145.1
155.9
129.9
91.9
75.0
－
151.7
232
－
212
45.0
166.3
263
141.6
１０～１２
7
118.6
10
94.3
32
98.8
１３～１５
14
115.4
13
155.4
21
190.5
１６～１８
33
190.6
31
234.5
25
165.0
１９～２４
63
191.9
57
213.6
62
208.5
２５～２９
42
41
125.7
40
163.2
３０～３９
49
38
120.9
54
86.5
４０～４９
20
22
93.9
29
53.1
2
146.3
77.4
60.0
－
－
－
－
2
129.5
－
－
３～９
５０ or older
－
－
－
－
－
・Long-stretch players who selected "181 min and longer" consisted the most (23.5%), but on the other hand, an increase was
seen in brief players selecting "21-40" and "41-60" minutes.
・Average playing time per day was 157.1 min and hardly showed any fluctuation. Both male and female users aged "16-18" and
"19-24" are playing about 190 min per day on average.
- 23 -
（３）Cumulative total of household videogame playing time per week
TOKYO GAME
SHOW
2005/Total
Number of
samples
(persons)
Number of
（Unit: minutes） samples
(persons)
0
Gender and Age
TOKYO GAME SHOW
2006/Total
855
３～９
11
１０～１２
46
１３～１５
88
１６～１８
104
１９～２４
268
２５～２９
135
３０～３９
144
４０～４９
46
５０ or older
13
600
2
１０～１２
7
１３～１５
14
１６～１８
33
１９～２４
63
２５～２９
42
３０～３９
49
４０～４９
20
2
800
459.3
477.3
620.9
539.8
617.7
564.8
441.1
340.2
203.2
133.1
1,107
433.7
872
432.6
844
454.2
362.2
523.9
463.4
320.8
376.4
256.7
120.0
－
－
484.3
78
505.5
73
520.1
98
562.1
122
635.3
129
743.2
266
491.4
210
540.1
172
379.3
141
403.3
165
303.1
130
213.0
39
197.7
58
132.5
－
520.0
－
35
212
150.0
Total
playing
time per
week
（min）
427.4
－
397.8
Number of
samples
(persons)
1,084
－
297.5
232
３～９
５０ or older
400
1,087
Male
Female
200
Total
playing
time per
week
（min）
TOKYO GAME
SHOW
2004/Total
－
405.8
－
－
263
－
－
371.6
－
10
305.6
32
273.4
13
431.6
21
706.9
31
731.2
25
446.2
57
491.1
62
547.3
41
263.5
40
344.6
38
295.4
54
271.7
22
194.8
29
107.3
－
－
－
－
Note) Total weekly playing time = (Ave. playing days per week － 2) × Ave. work-day playing min. ＋Ave. off-day playing min. ×2
・Total weekly playing time reached the highest this year (459.3 min) due to the increase in weekly playing days.
・Among male users aged "10-12" and "16-18", total weekly playing time exceeded 600 min.
・The playing time of both male and female users aged between 16-18 decreased. On the other hand, the playing time of users
over 25 years old is overall increasing.
- 24 -
８．Tendency of software purchases
（１）Number of softwares purchased during the past one year
［Q］　Did you buy any videogame software in the last one year? (Excluding PC games.)
(Unit: %)
Number of
samples
(persons)
TOKYO GAME SHOW
2006/Total
1,087
TOKYO GAME SHOW
2005/Total
1,084
0
20
40
60
80
100
0.1
84.5
15.5
0.5
80.7
Yes
18.8
No
Invalid/No answers
-
（２）Average number of softwares purchased during the past one year
【To all who bought software(s) in the last one year 】
［Q］　Give the number each for "new-release regular price", "new-release low-priced" and "second hand " package(s).
Number of
samples
(persons)
TOKYO GAME SHOW 2006/Total
Frequency
of playing
household
videogames
Gender and Age
Male
３～９
１０～１２
１３～１５
１６～１８
１９～２４
２５～２９
３０～３９
４０～４９
５０ or older
Female
３～９
１０～１２
１３～１５
１６～１８
１９～２４
２５～２９
３０～３９
４０～４９
５０ or older
Heavy user
Middle user
Light user
1,087
1,084
1,107
855
11
46
88
104
268
135
144
46
13
232
2
7
14
33
63
42
49
20
2
366
433
288
New-release regular price
0
New-release low-priced
2
4
3.6
0.8
6
1.7
2.5
1.1
3.8
1.9
0.8
3.7
1.6
0.3
0.5
2.4
0.8
1.9
1.8
1.0
3.0
2.8
1.0
3.2
1.7
0.5
3.9
2.1
0.8
4.2
1.4
5.0
1.3
2.5
1.0
0.6
2.9
0.0
0.0
0.0
1.3
4.0
0.2
1.1
1.4
0.6
1.7
0.4
1.0
0.7
3.1
1.3
0.8
2.5
1.3
0.6
0.2
0.3
4.0
3.7
0.5
0.0
0.0
1.0
0.5
2.1
0.7
4.7
3.6
2.1
2.4
1.7
0.5 0.7
2.1
1.0
8
1.7
0.7
3.2
Second hand
1.1
1.8
-
（Unit: pc）
10
Average
total
purchased
（pc）
Rate of
second
hand
software
（%）
6.1
5.6
7.4
6.5
4.5
3.0
5.8
6.9
6.0
7.1
8.7
5.5
3.3
4.5
1.0
5.3
2.8
2.8
4.9
4.5
5.9
4.2
0.5
7.5
6.4
3.7
28.6
31.2
34.3
29.8
36.7
26.5
31.1
40.3
27.5
29.2
27.0
30.6
20.5
21.8
0.0
0.0
41.0
22.7
21.5
27.9
22.1
6.7
0.0
28.3
28.4
30.0
Note) To calculate the average number of software packages purchased, users who answered to Q(1) that they did not buy any software
were given a factor of “0” and included in the parameter in Q(2) (excluding those who gave invalid answers or no answers).
・Nearly 84.5% of the total respondents purchased household videogame softwares during the past one year.
・Total number of purchase increased compared to the previous survey (6.1pc). Male users aged "30-39" purchased the most
(8.7 pc).
・Users buying second hand softwares are in a decrease, and the rate was lower than 30% of the total respondents (28.6%).
- 25 -
（３）Purchased household videogame softwares that satisfied the users
【All who bought game software(s) during the past one year.】《Free answer/Multiple answers》
［Q］　If you were satisfied by the softwares you purchased, please indicate the name and the type of the console.
(Excluding PC and KEITAI games.)
（699 titles given by 680 valid responses: n=918 persons）
Title/Series
Console
【Breakdown】　Title
"FINAL FANTASY" series
FINAL FANTASY III
NDS
FINAL FANTASY XII
PS2
FINAL FANTASY XI
PS2
FINAL FANTASY X
PS2
FINAL FANTASY Ⅳ
GBA
FINAL FANTASY Ⅷ
PS
FFX/FFX-2 Ultimate Box
PS2
FINAL FANTASY Tactics
PS
"Tales Of" series
Tales of the Abyss
PS2
Tales of Fantasia Full Voice Edition
PSP
Tales of Symphonia
PS2
Tales of Destiny 2
PS2
Tales of Legendia
PS2
"Tales of Destiny" series
PS2
"Mario" and "Supermario" series
New Super Mario Brothers
NDS
Mario Kart DS
NDS
Super Mario 64DS
NDS
Mario Hoops 3-on-3
NDS
Super Mario Advance
GBA
Mario Party 7
NGC
"Mario" and "Supermario" series
NDS
(No Answer)
"Mario"
"Monster Hunter" series
Monster Hunter Portable
PSP
Monster Hunter 2
PS2
Monster Hunter series
PS2
.hack//G.U.
PS2
PERSONA 3
PS2
"Valkyrie Profile" series
Valkyrie Profile 2: Silmeria
PS2
Valkyrie Profile: Lenneth
PSP
Okami
PS2
KINGDOM HEARTS II
PS2
"Winning Eleven" series
Winning Eleven 10
PS2
Winning Eleven 9
PS2
(No answer）
"Win-Ele 2"
"Win-Ele" and "Winning Eleven"
PS2
"Xenosaga" series
Xenosaga Episode III
PS2
"Xenosaga"
PS2
Animal Forest
NDS
"Brain Training" series
Brain training DS
NDS
Brain training DS 2
NDS
"Brain Training/ Brain Training 2"
NDS
Title
Qty
104
47
37
9
2
1
1
1
1
5
32
19
8
2
1
1
1
31
14
5
1
1
1
1
7
1
29
15
9
5
28
18
17
16
1
17
16
13
8
2
1
2
12
11
1
12
11
6
4
1
Title/Series
【Breakdown】　Title
"Sengoku Basara" series
Sengoku Basara 2
"Sengoku Basara"
"Ace Combat" series
Ace Combat Zero
Ace Combat 5
Ace Combat 3
Phantasy Star Universe
MELTY BLOOD: Act Cadenza
MOTHER3
"Gundam" series
SD Gundam G GENERATION PORTABLE
Gundam Climax U.C.
Gundam Seed Destiny Federation VS. ZAFT
"Gundam Seed"
"Powerful Pro Baseball Live" series
Powerful Pro Baseball Live 13
Powerful Pro Baseball Live 12 Ultimate Edition
"Powerful Pro Baseball Live"
"Pokemon" series
Pokemon Rangers
Pokemon Mystery Dungeon
Pokemon Emerald
"Pokemon"
"Metal Gear Solid" series
Metal Gear Solid 3
Metal Gear Solid 3 Subsistence
"Metal Gear Solid"
Rhythm Tengoku
Rune Factory
Tetris DS
"Resident Evil 4" series
Resident Evil 4
Resident Evil 4
Ryu Ga Gotoku
DEAD OR ALIVE
Ar Tonelico
SUPER ROBOT WARS Alpha 3
"Harukanaru Toki no Naka De" series
Harukanaru Toki no Naka De: Mai-hito-yo
Harukanaru Toki no Naka De 3: Labyrinth of Destiny
Harukanaru Toki no Naka De 3: Izayoi-ki
"Harukanaru Toki no Naka de"
Everybody's Tennis
"Ridge Racer" series
Ridge Racer 6
Ridge Racer 2
The rest is omitted.
Note 1) If multiple titles were indicated by one respondent, each one was totaled up as an individual answer.
However, if titles from the same series were listed, they were counted into one answer/ series title.
Note 2) Abbreviations of consoles are as follows:
NGC: Nintendo Game Cube, GBA: Game Boy Advance, NDS: Nintendo-DS
PS: PlayStation, PS2: PlayStation 2, PSP: PSP, X360: Xbox360
・FINAL FANTASY series was the top with 104 titles listed by respondents.
"FINAL FANTASY III"(NDS) and "FINAL FANTASY XII"(PS2) were selected the most among the series.
Next in line were "Tales Of", "Mario" and "Super Mario", and "Monster Hunters" series.
・As a single title not in a series, 「.hack//G.U.」（PS2） was indicated by 28.
- 26 -
Console
PS2
(No answer）
PS2
PS2
PS
PS2
PS2
GBA
PSP
PS2
PS2
(No answer）
PS2
PS2
ＮGC
PS2
PS2
NDS
NDS
GBA
GBA
PS2
PS2
PS2
(No answer）
GBA
NDS
NDS
PS2
(No answer）
PS2
X360
PS2
PS2
PS2
PS2
PS2
PS2
PS2
X360
PSP
Title
Qty
10
9
1
9
7
1
1
9
9
9
8
4
2
1
1
8
4
1
1
1
1
7
3
2
1
1
7
3
2
1
1
7
7
6
6
5
1
6
5
5
5
5
2
1
1
1
5
5
4
1
９．Old game softwares the users wish to play on the latest consoles
［Q］　Among all the games which you used to play in game arcades or on old-type consoles (home-use consoles or PCs), is there any
game you want to play again on the latest consoles? If so, please list the specific titles.
（１）Whether the users wish to play old game softwares on the latest consoles
(Unit: %)
Number of
samples
(persons)
TOKYO GAME SHOW
2006/Total
0
20
1,084
TOKYO GAME SHOW
2004/Total
1,107
6.5
57.2
30.1
61.8
No
(Unit: %)
Gender and Age
100
2.5
40.3
Frequency
of playing
household
videogames
80
54.5
Yes
Number of
samples
(persons)
Yes
No
Invalid/
No answers
1,087
39.0
54.5
6.5
Male
３～９
１０～１２
１３～１５
１６～１８
１９～２４
２５～２９
３０～３９
４０～４９
５０ or older
Female
３～９
１０～１２
１３～１５
１６～１８
１９～２４
２５～２９
３０～３９
４０～４９
５０ or older
855
11
46
88
104
268
135
144
46
13
232
2
7
14
33
63
42
49
20
2
38.9
0.0
13.0
25.0
37.5
44.8
45.9
47.9
32.6
0.0
39.2
0.0
0.0
28.6
27.3
49.2
45.2
46.9
25.0
0.0
54.6
81.8
80.4
65.9
56.7
50.4
47.4
46.5
60.9
76.9
53.9
100.0
100.0
64.3
72.7
42.9
42.9
46.9
65.0
100.0
6.4
18.2
6.5
9.1
5.8
4.9
6.7
5.6
6.5
23.1
6.9
0.0
0.0
7.1
0.0
7.9
11.9
6.1
10.0
0.0
Heavy user
Middle user
Light user
366
433
288
40.4
39.7
36.1
55.5
50.8
58.7
4.1
9.5
5.2
TOKYO GAME SHOW
2006/Total
60
39.0
1,087
TOKYO GAME SHOW
2005/Total
40
Invalid/No answers
8.1
-
（２）Game titles the respondents wish to play again
on the latest consoles 【All who wanted to play
old games on the latest consoles.】
《Free answer/Multiple answers》
（385 titles given by 375 valid responses:
n=424 persons）
Names of game titles
"Mario" and "Super Mario" series
"DRAGON QUEST" series
"SaGa" series
"FIRE EMBLEM" series
"Seiken Densetsu" series
"Chrono Trigger" series
"Xenogears"
"Cyber Troopers Virtual-On" series
"Live A Live"
"Kuniokun" series
"THE LEGEND OF ZELDA" series
"Knights"
"Suberanka"
"Tales Of" series
"Mother" series
"Road Runner"
"Mega Man" series
"Space Invader"
"Legend of the Mystical Ninja" series
"Grandia"
"Space Channel 5"
"Panzer Dragoon" series
"Final Fight"
"Pooyan"
"Kirby Super DX"
Title
Qty
23
21
17
14
12
9
8
7
6 each
5 each
4 each
3 each
Note) If multiple titles were indicated by one respondent, each one was totaled up as an individual answer. However, if titles from the same
series were listed, they were counted into one answer/ series title.
・Nearly 40% of the total respondents chose "yes", which was slightly lower than the last year's result. Heavy users in
particular gave positive answers.
・The "Final Fantasy" series was selected the most.
- 27 -
１０．Ownership of household videogame softwares for "Study/Learning/Training"
［Q］　Do you have "Study/Learning/Training" software(s) for household videogames? (Exc. PC and mobile phone games)
【To all who selected "Yes"】
If so, please list the titles and the console type.
（１）Ownership of "Study/Learning/Training" softwares for household videogames.
（Unit：％）
Number of
samples
(persons)
TOKYO GAME SHOW
2006/Total
0
20
40
27.5
1,087
80
100
68.1
Yes
No
Yes
No
Invalid/
No answers
1,087
27.5
68.1
4.4
Gender and Age
Male
３～９
１０～１２
１３～１５
１６～１８
１９～２４
２５～２９
３０～３９
４０～４９
５０ or older
Female
３～９
１０～１２
１３～１５
１６～１８
１９～２４
２５～２９
３０～３９
４０～４９
５０ or older
855
11
46
88
104
268
135
144
46
13
232
2
7
14
33
63
42
49
20
2
26.9
36.4
32.6
25.0
28.8
23.1
26.7
28.5
37.0
23.1
29.7
0.0
28.6
28.6
30.3
27.0
31.0
34.7
25.0
50.0
68.5
54.5
58.7
64.8
67.3
73.1
68.9
69.4
60.9
69.2
66.4
100.0
71.4
71.4
66.7
68.3
66.7
61.2
65.0
50.0
4.6
9.1
8.7
10.2
3.8
3.7
4.4
2.1
2.2
7.7
3.9
0.0
0.0
0.0
3.0
4.8
2.4
4.1
10.0
0.0
Frequency
of playing
household
videogames
（Unit：％）
Number of
samples
(persons)
Heavy user
Middle user
Light user
366
433
288
28.7
29.6
22.9
66.1
65.1
75.0
5.2
5.3
2.1
TOKYO GAME SHOW
2006/Total
60
4.4
Invalid/ No answers
-
（２）Titles of "Studying/Learning/Training"
softwares for household videogames.
【All who own "Studying/Training/Learning
softwares for household videogame machines】
n=292 persons）
Title
Brain Training DS
Eigo-zuke
Brain Training 2 DS
Yawaraka Atama Juku
Brain Trainer Portable
Atama Scan
Kazuo
Su-doku
DS Rakuhiki Jiten
No-ni-kaikan Aha Taiken!
Raki☆Suta Moe Drill
Unotan
Kanji-no-wataridori
Kanji-ryoku
Shikakui-atama-wo-Maruku-suru
Talkman
Moji-pittan
Console
NDS
166
NDS
35
NDS
24
NDS
14
PSP
11
NDS
PSP 3 each
NDS
NDS
PSP 2 each
NDS
NDS
NDS
NDS
1 each
GBA
PSP
PSP
Note 1) If respondents gave more than one title, each one was counted as an individual answer.
Note 2) The abbreviations for the consoles listed above are as follows:
NDS：Nintendo-DS, GBA：Game Boy Advance and PSP：PSP
・Those owning "Studying/Learning /Training" software(s) amounted to 27.5% of the total respondents. The ratio is
comparatively high with male users aged between "3-9" and "40-49" and female users aged between "30-39".
・"Brain Training" is by far the most owned software series.
- 28 -
Title
Qty
１１．Ownership and use of supplemental controllers for household videogame machines
［Q］　Do you have supplemental controllers for household videogames in addition to the one packaged with the console? (Exc. those for PC)
If so, do you use it/them often?
【To all who own supplemental controller(s)】
Please specify the type of the controller(s).
（１）Ownership of supplemental controllers for household videogames.
（Unit：％）
Number of
samples
(persons)
TOKYO GAME SHOW
2006/Total
0
20
16.1
1,087
40
14.6
60
80
63.3
100
6.0
I own supplemental controller(s) and frequently use them.
I own supplemental controller(s) but seldom use them.
I don't own supplemental controller(s).
Invalid/ No answers
（Unit：％）
I own
I own
supplemental
supplemental I don't own
Invalid/
controller(s)
controller(s) supplemental
No answers
and
but seldom controller(s).
frequently
Number of
use them.
use them.
samples
(persons)
Frequency
of playing
household
videogames
Gender and Age
TOKYO GAME SHOW
2006/Total
1,087
16.1
14.6
63.3
6.0
Male
３～９
１０～１２
１３～１５
１６～１８
１９～２４
２５～２９
３０～３９
４０～４９
５０ or older
Female
３～９
１０～１２
１３～１５
１６～１８
１９～２４
２５～２９
３０～３９
４０～４９
５０ or older
855
11
46
88
104
268
135
144
46
13
232
2
7
14
33
63
42
49
20
2
17.2
36.4
10.9
17.0
14.4
17.9
18.5
18.1
17.4
7.7
12.1
0.0
0.0
7.1
24.2
6.3
14.3
16.3
5.0
0.0
14.5
9.1
15.2
10.2
19.2
13.4
14.8
16.7
15.2
0.0
15.1
0.0
14.3
35.7
9.1
12.7
21.4
12.2
15.0
0.0
62.5
54.5
60.9
60.2
63.5
65.3
60.0
60.4
60.9
76.9
66.4
100.0
71.4
57.1
60.6
77.8
54.8
65.3
65.0
100.0
5.8
0.0
13.0
12.5
2.9
3.4
6.7
4.9
6.5
15.4
6.5
0.0
14.3
0.0
6.1
3.2
9.5
6.1
15.0
0.0
Heavy user
Middle user
Light user
366
433
288
18.6
16.6
12.2
16.7
13.9
13.2
59.3
63.5
68.1
5.5
6.0
6.6
（２）The type of the supplemental controller
for household videogames.
【All who own supplemental controllers】
n=334 persons）
Type
For PS2/PS
HORI product
Rapid firing controllers
Wireless controllers
For games with sound and rhythm
Arcade (stick) type
Stick type (Joy stick)
For combat games
For racing games
For GC
For Neo-Geo
Controller of a different design
Logicool product
Keyboard type controller
Railway controller
Gun controller
For Super Famicom
Dragon Quest Slime Controller
Pad type (Joy Pad)
Title
Qty
35
34
28
19
15
11
each
10
8
6
4
3
each
2
each
Note) When respondents listed more than one controller type, each item was counted as an individual answer. Also, if multiple items were
included in an answer of one controller type, each item was totaled up as an individual answer.
Ex.1："HORI rapid firing controller" → One answer each for "HORI product" and "Rapid-firing controller"
Ex.2："Wireless controller for PS2/PS　→One answer each for "Wireless controller" and "For PS2/PS".
・Supplemental controller(s) was owned by 30.7% of total respondents. Frequent users amounted to 16.1% of total respondents.
・"For PS2/PS" "HORI product" and "Rapid-firing controllers" were listed the most.
- 29 -
Ⅲ．Mobile Phone Games
１．Familiarity with mobile phone games
［Q］　Do you play games on your mobile phone (incl. PHS)?
(Unit: %)
Number of
samples
(persons)
TOKYO GAME SHOW
2006/Total
1,087
TOKYO GAME SHOW
2005/Total
1,084
TOKYO GAME SHOW
2004/Total
1,107
0
20
40
60
80
100
1.7
30.8
27.3
22.3
17.9
0.7
37.1
26.8
35.4
0.5
33.2
16.6
24.8
24.8
I play habitually.(2005&2004: I currently enjoy playing games)
I used to play but not anymore.
I have an interest but have never played before. (2005&2004: I have never played games.）
I have no interest nor have played before.
(2004: I don't have a KEITAI/PHS mobile phone)
Invalid/No answers
-
I play habitually.
I have an interest but
have never played before.
I have no interest nor
have played before.
Invalid/No answers
1,087
30.8
27.3
22.3
17.9
1.7
Gender and Age
(Unit: %)
I used to play
but not anymore.
Male
３～９
１０～１２
１３～１５
１６～１８
１９～２４
２５～２９
３０～３９
４０～４９
５０ or older
Female
３～９
１０～１２
１３～１５
１６～１８
１９～２４
２５～２９
３０～３９
４０～４９
５０ or older
855
11
46
88
104
268
135
144
46
13
232
2
7
14
33
63
42
49
20
2
29.8
18.2
17.4
34.1
34.6
35.4
25.2
22.9
30.4
23.1
34.5
0.0
0.0
35.7
45.5
30.2
35.7
32.7
50.0
0.0
27.8
27.3
23.9
11.4
26.9
31.3
31.1
31.3
21.7
38.5
25.4
0.0
28.6
14.3
24.2
39.7
31.0
14.3
10.0
0.0
21.5
27.3
19.6
30.7
19.2
19.4
20.0
20.8
30.4
15.4
25.0
50.0
28.6
21.4
18.2
22.2
26.2
24.5
35.0
100.0
18.8
27.3
28.3
18.2
19.2
13.4
21.5
22.9
17.4
23.1
14.7
50.0
42.9
28.6
12.1
7.9
7.1
26.5
5.0
0.0
2.0
0.0
10.9
5.7
0.0
0.4
2.2
2.1
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
2.0
0.0
0.0
Frequency
of playing
household
videogames
Number of
samples
(persons)
Heavy user
Middle user
Light user
366
433
288
28.4
33.5
29.9
28.7
26.6
26.7
20.2
21.5
26.0
19.4
17.8
16.3
3.3
0.7
1.0
829
44.4
22.2
Ref.
TOKYO GAME SHOW
2006/Total
TOKYO GAME SHOW
2004/ All the mobile
phone holders
33.2
0.2
Note 1) From TOKYO GAME SHOW 2006 survey, "I currently enjoy playing games." was replaced by "I play habitually." Also, "I have never
played games." was split into two options: "I have an interest but have never played before." and "I have no interest nor have played
before."
Note2) Although this question was directed only at mobile phone (incl. PHS) holders (see the above table) in the TGS 2004 surveys, the
numbers of non-mobile phone (incl. PHS) users were added to the earlier survey results in order to make a comparison with the 2006 and
2005 study which took the total number of respondents into account (the top graph).
・The proportion of the respondents who "play habitually" has decreased to 30.8% of the total. Female users play mobile phone games slightly
more than male users.
・Nearly 45.5% of the female group aged between 16 and 18 habitually play mobile phone games, which is the highest rate observed among all
groups by gender and age.
・"I play habitually" was selected the most by middle users.
- 30 -
２．Places where mobile phone games are played 【All the current mobile phone game players】
《Multiple answers》
【To all who selected "I play habitually" on a mobile phone (incl. PHS).】
［Q］　Where do you play games on mobile phones (incl. PHS)? Choose any number of answers.
(Unit: %)
Frequency
of playing
household
videogames
All the current mobile
phone game players
Gender
80
104
145
86
While riding
on trains or buses
64.2
63.9
65.0
57.7
64.8
70.9
At home
46.6
45.1
51.3
51.0
42.1
48.8
While out somewhere
waiting for someone
29.0
28.6
30.0
25.0
32.4
27.9
In school/workplace
25.7
27.1
21.3
28.8
23.4
25.6
Others
3.6
3.1
5.0
5.8
2.1
3.5
Invalid/No answers
0.9
0.8
1.3
1.0
0.0
2.3
Light user
Middle user
255
Female
335
Male
Heavy user
All the current mobile phone game players （n=335 persons）
(Unit: %)
80
60
40
20
Number of
samples
(persons)
0
64.2
62.7
57.9
46.6
46.5
41.3
29.0
28.9
31.0
25.7
24.4
23.1
3.6
5.7
2.4
0.9
2.7
2.7
・Similar to the last year's result, most respondents play games "while riding on trains or buses" (64.2%).
The above tendency was especially high with "light users" of household videogames (70.9%).
- 31 -
３．Duration of playing games on mobile phones （weekly total）
【All the current mobile phone game players】
【To all who selected "I play habitually" on a mobile phone (incl. PHS).】
［Q］　How long do you play games on mobile phones (incl. PHS) in a week?
（Unit: ％）
Number of
samples
(persons)
All the current
mobile phone game players
0
1.8
20
335
6.3 5.7
All the current
402
6.2
All the current
368
0.9
11.3
9.0
100
37.9
Weekly
average
（minutes）
108.4
3.5
14.9
18.7
1.4
14.1
80
17.6
1.7
10.9
60
2.4
16.1
2.0
6.5
40
35.6
3.3
1.9
22.8
104.1
21.7
19.6
6.3
１～１０ minutes
１１～２０ minutes
２１～３０ minutes
３１～４０ minutes
４１～５０ minutes
５１～６０ minutes
６１～１００ minutes
１０１ minutes and longer
Invalid/No answers
81.0
(Unit: %)
Number of
samples
(persons)
Gender
Weekly
average
（minutes）
１１～２０
minutes
２１～３０
minutes
３１～４０
minutes
４１～５０
minutes
５１～６０
minutes
６１～１００
minutes
335
6.3
5.7
11.3
1.8
0.9
16.1
2.4
17.6
37.9
108.4
255
6.3
6.7
11.8
2.0
0.8
15.7
2.4
16.9
37.6
100.8
80
6.3
2.5
10.0
1.3
1.3
17.5
2.5
20.0
38.8
132.9
Heavy user
104
8.7
5.8
8.7
1.0
1.0
14.4
3.8
16.3
40.4
99.9
Middle user
145
4.8
6.2
15.9
1.4
1.4
14.5
2.1
13.8
40.0
84.7
Light user
86
5.8
4.7
7.0
3.5
0.0
20.9
1.2
25.6
31.4
152.1
All the current
Frequency
of playing
household
videogames
１０１
Invalid/
minutes
No answers
and longer
１～１０
minutes
Male
Female
・Weekly playing time slightly increased compared to the previous survey (108.4 min).
・Female players and "light users" of household videogames had a tendency of long weekly playing time.
- 32 -
Ⅳ．PC Games
１．Familiarity with PC games
［Q］　Do you play PC games?
(Unit: %)
Number of
samples
(persons)
TOKYO GAME SHOW
2006/Total
1,087
TOKYO GAME SHOW
2005/Total
1,084
TOKYO GAME SHOW
2004/Total
1,107
0
20
40
60
80
22.0
43.8
100
2.1
20.0
12.1
1.0
24.8
47.1
27.0
18.7
49.1
14.9
14.1
3.3
I play habitually. (2005&2004: I currently enjoy playing games.)
I have an interest but have never played before. (2005&2004: I have never played games.）
（TGS 2004：I don't use a PC）
Invalid/No answers
(Unit: %)
Number of
samples
(persons)
Invalid/No answers
43.8
22.0
20.0
12.1
2.1
Male
３～９
１０～１２
１３～１５
１６～１８
１９～２４
２５～２９
３０～３９
４０～４９
５０ or older
Female
３～９
１０～１２
１３～１５
１６～１８
１９～２４
２５～２９
３０～３９
４０～４９
５０ or older
855
11
46
88
104
268
135
144
46
13
232
2
7
14
33
63
42
49
20
2
47.1
45.5
28.3
50.0
44.2
57.5
48.9
34.7
43.5
38.5
31.5
50.0
14.3
35.7
33.3
28.6
23.8
38.8
35.0
50.0
21.1
9.1
19.6
11.4
22.1
17.5
19.3
30.6
37.0
23.1
25.4
0.0
14.3
21.4
18.2
33.3
28.6
18.4
35.0
0.0
18.0
36.4
15.2
19.3
19.2
16.8
15.6
21.5
13.0
23.1
27.2
0.0
42.9
28.6
24.2
28.6
23.8
30.6
20.0
50.0
11.7
9.1
23.9
13.6
12.5
7.8
15.6
11.8
4.3
15.4
13.8
50.0
28.6
14.3
21.2
7.9
19.0
12.2
5.0
0.0
2.1
0.0
13.0
5.7
1.9
0.4
0.7
1.4
2.2
0.0
2.2
0.0
0.0
0.0
3.0
1.6
4.8
0.0
5.0
0.0
Heavy user
Middle user
Light user
366
433
288
46.4
44.3
39.6
21.0
20.6
25.3
19.7
21.5
18.1
10.4
11.8
14.9
2.5
1.8
2.1
All the computer users
921
59.0
22.5
Ref.
1,087
Gender and Age
I have an interest but
I have no interest
have never played before. nor have played before.
Frequency
of playing
household
videogames
TOKYO GAME SHOW
2006/Total
I play habitually.
I used to play
but not anymore.
17.9
0.7
Note 1) From TGS 2006 survey, "I currently enjoy playing games." was replaced by "I play habitually." Also, "I have never played games."
was split into two options: "I have an interest but have never played before." and "I have no interest nor have played before."
Note2) Although this question was directed only at PC users (see the above table) in the TGS 2004 surveys, the numbers of non-PC users
were added to the earlier survey results in order to make a comparison with the 2006 and 2005 study which took the total number of
respondents into account (the top graph).
・Respondents that habitually play PC games decreased compared to the previous survey (43.8%). More males play PC games.
・The highest number of habitual PC game players was the category of males aged "19-24" (57.5%).
・"Heavy users" of household videogames had a comparatively high tendency of habitually playing PC games.
- 33 -
２．Types of PC games played　【All the current PC game players】《Multiple answers》
【To all who selected "I habitually play" games on a PC】
［Q］　What type of games do you play on your PC? Choose any number of answers.
(Unit: %)
Frequency
of playing
household
videogames
All the current PC game players
Gender
Middle user
Light user
403
73
170
192
114
Games installed from a
CD-ROM
58.0
60.5
43.8
61.2
57.3
54.4
Games downloaded from
the Internet
53.2
53.8
49.3
55.3
52.6
50.9
Games preinstalled on PC
28.4
26.8
37.0
25.9
27.6
33.3
Games playable in real time
on the Internet (using Flash
etc.)
17.6
15.6
28.8
20.0
15.1
18.4
Others
0.4
0.5
0.0
0.6
0.5
0.0
Invalid/No answers
1.3
1.2
1.4
0.6
0.5
3.5
Female
476
Male
Heavy user
All the current PC game players （n=476 persons）
(Unit: %)
80
60
40
20
Number of
samples
(persons)
0
58.0
57.5
60.6
53.2
50.9
48.1
28.4
23.9
33.1
17.6
15.9
23.2
0.4
2.0
0.7
1.3
4.5
1.7
・Those who play "games downloaded from the Internet" (53.2%) have been increasing every year, and the difference from the
"games installed from a CD-ROM" (58.0%), the top of the list, is shrinking. Among female users, downloaded games are played
more often.
- 34 -
３．Duration of PC game playing (weekly total）　【All the current PC game players】
【To all who selected "I habitually play" games on a PC】
［Q］　How long do you play PC games in a week?
(Unit: %)
Number of
samples
(persons)
All the current
PC game players
476
All the current
PC game players
511
All the current
PC game players
543
0
20
12.2
40
1.5
13.4
60
14.5
7.1 4.8 6.5
1.4
14.7
17.6
80
100
Weekly
average
（minutes）
25.6
14.3
380.3
24.7
14.5
330.4
3.7
12.9
5.7
4.9
1.5
17.1
18.0
13.8
7.9
6.1 5.3
24.1
6.1
１～３０ minutes
３１～６０ minutes
１８１～２４０ minutes
２４１～３００ minutes
３０１ minutes and longer
Invalid/No answers
306.3
(Unit: %)
Number of
samples
(persons)
Gender
Frequency
of playing
household
videogames
Weekly
average
（minutes）
３１～６０
minutes
６１～９０
minutes
476
12.2
13.4
1.5
14.5
7.1
4.8
6.5
25.6
14.3
380.3
403
11.2
14.1
1.2
15.4
6.9
5.2
6.5
25.6
13.9
389.2
73
17.8
9.6
2.7
9.6
8.2
2.7
6.8
26.0
16.4
329.3
Heavy user
170
10.6
10.6
0.6
14.1
7.6
6.5
7.1
27.6
15.3
445.0
Middle user
192
12.5
17.2
1.6
13.5
7.3
4.2
7.3
23.4
13.0
285.3
Light user
114
14.0
11.4
2.6
16.7
6.1
3.5
4.4
26.3
14.9
447.6
All the current
PC game players
Male
Female
９１～１２０１２１～１８０１８１～２４０２４１～３００
minutes
minutes
minutes
minutes
３０１
Invalid/
minutes
No answers
and longer
１～３０
minutes
・Respondents selecting "1-30" and "31-60" decreased while those selecting "181-420" minutes increased, a continued
tendency from the previous survey.
Compared to the previous survey, the average weekly playing time increased about 50 min to 380.3 min and an overall trend of
longer playing time was observed.
- 35 -
Ⅴ．Network Games
１．Familiarity with network games
［Q］　Have you ever played network games or on-line games?
Number of
samples
(persons)
TOKYO GAME SHOW
2006/Total
1,087
TOKYO GAME SHOW
2005/Total
1,084
TOKYO GAME SHOW
2004/Total
1,107
(Unit: %)
0
20
40
30.3
60
17.1
80
100
0.4
32.7
19.6
0.5
25.7
22.3
23.4
36.6
18.8
37.2
14.9
15.9
4.7
I play habitually.
I have an interest but have never played before.
I play habitually.
I used to play
but not anymore
I have an interest
but have never
played before.
I have no interest
nor have played
before.
Invalid/
No answers
1,087
30.3
17.1
32.7
19.6
0.4
Gender and Age
-
Male
３～９
１０～１２
１３～１５
１６～１８
１９～２４
２５～２９
３０～３９
４０～４９
５０ or older
Female
３～９
１０～１２
１３～１５
１６～１８
１９～２４
２５～２９
３０～３９
４０～４９
５０ or older
855
11
46
88
104
268
135
144
46
13
232
2
7
14
33
63
42
49
20
2
33.2
27.3
23.9
38.6
30.8
34.0
37.8
32.6
23.9
30.8
19.4
0.0
28.6
28.6
18.2
17.5
14.3
16.3
40.0
0.0
17.3
9.1
8.7
14.8
23.1
20.9
13.3
18.8
8.7
7.7
16.4
0.0
14.3
0.0
15.2
25.4
16.7
12.2
15.0
0.0
30.8
27.3
37.0
29.5
24.0
29.5
28.1
34.0
45.7
38.5
39.7
0.0
14.3
50.0
42.4
39.7
42.9
40.8
30.0
50.0
18.4
36.4
28.3
17.0
22.1
15.7
19.3
14.6
21.7
23.1
24.1
100.0
42.9
21.4
24.2
15.9
26.2
30.6
15.0
50.0
0.4
0.0
2.2
0.0
0.0
0.0
1.5
0.0
0.0
0.0
0.4
0.0
0.0
0.0
0.0
1.6
0.0
0.0
0.0
0.0
Frequency
of playing
household
videogames
Invalid/No answers
Heavy user
Middle user
Light user
366
433
288
38.3
30.0
20.5
13.7
18.5
19.4
29.5
32.6
36.8
17.8
18.9
22.9
0.8
0.0
0.3
Number of
samples
(persons)
TOKYO GAME SHOW
2006/Total
・Habitual network game players are increasing year by year, and exceeded 30% of the total respondents. (30.3%)
・Frequent players of household videogames tend to have more experiences of playing network games.
- 36 -
２．Platforms used to play network games　【All the current network game players】
【To all who selected "I habitually play network games now"】
［Q］　Which game machines do you use to play network games and on-line games?
Number of samples
(persons)
All the current network game players
0
20
329
40
60
21.6
60.5
Household videogame machine
PC
(Unit: %)
100
0.6
80
17.3
Both
-
Invalid/No answers
(Unit: %)
Number of samples
(persons)
Frequency
of playing
household
videogames
Gender
Male
Female
Heavy user
Middle user
Light user
Household videogame machine
PC
Both
Invalid/No answers
329
21.6
60.5
17.3
0.6
284
45
140
130
59
22.2
17.8
30.0
19.2
6.8
58.8
71.1
47.1
66.9
78.0
18.3
11.1
22.1
13.8
13.6
0.7
0.0
0.7
0.0
1.7
３．Frequency of playing pay-to-play network games　【All the current network game players】
【To all who selected "I habitually play network games now"】
［Q］　Do you play network games or on-line games with fees?
Number of samples
(persons)
0
20
329
40
60
(Unit: %)
100
1.5
80
62.0
36.5
I play pay-to-play network games.
I play only free network games.
-
Invalid/No answers
（Unit: ％）
Number of samples
(persons)
Frequency
of playing
household
videogames
Gender
Male
Female
Heavy user
Middle user
Light user
I play pay-to-play network games.
I play only free network games.
Invalid/No answers
329
62.0
36.5
1.5
284
45
140
130
59
64.1
48.9
66.4
60.0
55.9
34.5
48.9
32.1
37.7
44.1
1.4
2.2
1.4
2.3
0.0
４．Methods of paying for network games　【All the current pay-to-play network game players】《Multiple answers》
【To all who selected "I play pay-to-play network games" 】
［Q］　Please select all types of paying methods you have used for network games.
(Unit: %)
All the current pay-to-play
network game players
（n＝204 persons）
100
80
60
40
20
0
Gender
Frequency
of playing
household
videogames
Male
Female
Heavy user
Middle user
Light user
18.6
7.4
1.5
2.0
0.0
1.5
Fixed charge
…1.
Charged by
item/avatar　…3.
Quantitative
charge　…2.
Combination
of 1.-3.
I don't know
Others
Invalid/
No answers
204
83.3
18.6
7.4
1.5
2.0
0.0
1.5
182
22
93
78
33
84.6
72.7
88.2
83.3
69.7
18.1
22.7
15.1
16.7
33.3
7.7
4.5
5.4
6.4
15.2
1.1
4.5
1.1
2.6
0.0
1.1
9.1
2.2
2.6
0.0
0.0
0.0
0.0
0.0
0.0
1.6
0.0
1.1
2.6
0.0
Number of samples
(persons)
83.3
(Unit: %)
・When those who play network games on "PC"and "Both" are totaled, 77.8% of all the network game players use PCs.
・Among network game players, 62.0% of them play pay-to-play games.
・Fixed charging system is used by far the most by the players of pay-to-play games.
- 37 -
５．Reasons for not playing network games 【All who had no experience of playing network games】
《Multiple answers》
【To all who selected "I used to play but not anymore.", "I have an interest but have never played before." or "I have no interest nor have
played before."】
［Q］　Choose any number of answers why you don't play network games or on-line games.
TOKYO GAME SHOW 2006/All who had no experience of playing network games （n＝754 persons）
(Unit: %)
0
10
20
30
40
50
60
34.6
Subscription and connection fees
are expensive.
BicycleRailroaAircraf MotorbShips
43.0
48.5
26.5
26.5
29.1
It seems to use up a lot of time.
25.2
Registration procedures and set ups
are troublesome.
32.6
30.8
22.1
The online operational environment
still isn't adequate.
32.3
28.1
16.8
16.1
17.2
I'd feel embarrassed registering
with a community.
14.9
The rules are difficult to follow.
18.1
17.7
12.7
15.1
16.8
I want to play games alone.
9.0
Prices for hardware and software
are high.
14.9
17.7
7.7
Others
4.1
4.8
19.1
11.1
Invalid/No answers
5.4
Note) The data of TGS 2005&2004 surveys are given as reference as this question was asked to those who selected either "I have an interest
but have nave played network games" or "I have no interest nor have played network games" and thus the sample body differs from the TGS
2006 survey.
・Respondents raised "subscription and connection fees are expensive" the most as a reason for not playing network games
(34.6%). This was followed by "it seems to use up a lot of time" and "registration procedures and set ups are troublesome".
・There was a tendency of middle and light users of household videogames referring to the time while heavy and middler users
of household videogames referring to registration procedures/setups and the online environment.
- 38 -
(Unit: %)
Frequency
of playing
household
videogames
All who had no experience
of playing network games
Male
３～９
１０～１２
１３～１５
１６～１８
１９～２４
２５～２９
３０～３９
４０～４９
５０ or older
Female
３～９
１０～１２
１３～１５
１６～１８
１９～２４
２５～２９
３０～３９
４０～４９
５０ or older
Heavy user
Middle user
Light user
Gender and Age
Number of samples
(persons)
754
568
8
34
54
72
177
82
97
35
9
186
2
5
10
27
51
36
41
12
2
223
303
228
Subscription
and
connection
fees are
expensive.
34.6
34.5
12.5
23.5
20.4
48.6
35.6
41.5
34.0
20.0
44.4
34.9
0.0
40.0
60.0
51.9
31.4
36.1
26.8
25.0
0.0
34.5
37.3
31.1
It seems to
use up a lot
of time.
26.5
27.3
12.5
14.7
16.7
19.4
30.5
34.1
34.0
22.9
33.3
24.2
0.0
20.0
30.0
29.6
25.5
25.0
19.5
25.0
0.0
20.6
29.4
28.5
Registration
procedures
and set ups
are
troublesome.
25.2
23.8
12.5
20.6
29.6
26.4
23.2
29.3
22.7
14.3
0.0
29.6
50.0
20.0
60.0
25.9
29.4
22.2
36.6
16.7
0.0
26.0
27.1
21.9
The online
operational
environment
still isn't
adequate.
22.1
21.8
12.5
2.9
27.8
27.8
23.2
20.7
23.7
14.3
11.1
23.1
0.0
40.0
50.0
40.7
15.7
8.3
29.3
16.7
0.0
25.6
23.4
17.1
The rules are
difficult to
follow.
16.8
15.7
0.0
5.9
13.0
13.9
19.2
17.1
19.6
8.6
0.0
20.4
50.0
0.0
10.0
14.8
23.5
16.7
22.0
41.7
0.0
16.1
18.2
15.8
I'd feel
embarrassed
registering
with a
community.
14.9
13.2
0.0
20.6
11.1
9.7
11.3
12.2
18.6
14.3
22.2
19.9
50.0
20.0
30.0
29.6
19.6
13.9
17.1
8.3
50.0
16.6
10.9
18.4
I want to play
games alone.
12.7
12.0
12.5
5.9
0.0
15.3
11.3
8.5
22.7
11.4
11.1
15.1
0.0
0.0
20.0
14.8
15.7
8.3
24.4
8.3
0.0
10.3
13.9
13.6
I want to play
games alone.
9.0
8.1
12.5
11.8
7.4
15.3
4.0
8.5
9.3
8.6
0.0
11.8
0.0
20.0
30.0
18.5
7.8
11.1
7.3
16.7
0.0
11.2
9.9
5.7
Others
7.7
7.7
0.0
5.9
3.7
5.6
10.2
4.9
9.3
11.4
11.1
7.5
0.0
0.0
10.0
3.7
9.8
13.9
4.9
0.0
0.0
5.8
7.6
9.6
Invalid/
No answers
19.1
19.9
37.5
35.3
24.1
22.2
18.1
15.9
16.5
20.0
11.1
16.7
50.0
0.0
0.0
11.1
19.6
19.4
17.1
16.7
50.0
20.6
17.2
20.2
- 39 -
６．Intention to play network games
［Q］　Do you want to play network games or on-line games in the future?
Number of
samples
(persons)
TOKYO GAME SHOW
2006/Total
1,087
TOKYO GAME SHOW
2005/Total
1,084
TOKYO GAME SHOW
2004/Total
1,107
0
20
40
22.7
29.5
34.3
31.6
9.8
25.2
23.4
23.3
17.7
(Unit: %)
100
80
21.6
8.5
5.5
7.3
9.8
5.1 5.8
7.7
11.2
Very much
Somewhat
I can't say
Not really
Never
Invalid/No answers
Very much
Somewhat
I can't say
Not really
Never
Invalid/
No answers
1,087
29.5
22.7
25.2
9.8
5.5
7.3
Gender and Age
Male
３～９
１０～１２
１３～１５
１６～１８
１９～２４
２５～２９
３０～３９
４０～４９
５０ or older
Female
３～９
１０～１２
１３～１５
１６～１８
１９～２４
２５～２９
３０～３９
４０～４９
５０ or older
855
11
46
88
104
268
135
144
46
13
232
2
7
14
33
63
42
49
20
2
31.8
9.1
17.4
39.8
32.7
36.9
32.6
27.8
17.4
23.1
21.1
50.0
14.3
21.4
21.2
23.8
19.0
24.5
10.0
0.0
23.2
27.3
32.6
23.9
25.0
24.3
21.5
21.5
15.2
7.7
21.1
0.0
0.0
14.3
45.5
22.2
16.7
18.4
10.0
0.0
24.0
18.2
21.7
18.2
20.2
22.8
27.4
25.0
34.8
46.2
29.7
0.0
42.9
21.4
18.2
27.0
42.9
26.5
35.0
100.0
9.2
18.2
8.7
4.5
7.7
7.8
9.6
13.2
13.0
15.4
11.6
0.0
0.0
28.6
9.1
11.1
9.5
16.3
5.0
0.0
4.9
9.1
8.7
4.5
9.6
2.6
3.0
5.6
6.5
7.7
7.8
50.0
28.6
7.1
3.0
6.3
7.1
8.2
10.0
0.0
6.9
18.2
10.9
9.1
4.8
5.6
5.9
6.9
13.0
0.0
8.6
0.0
14.3
7.1
3.0
9.5
4.8
6.1
30.0
0.0
Frequency
of playing
household
videogames
Number of
samples
(persons)
60
Heavy user
Middle user
Light user
366
433
288
37.7
26.6
23.6
23.5
25.2
18.1
19.9
25.2
31.9
5.7
10.9
13.2
4.9
5.8
5.9
8.2
6.5
7.3
TOKYO GAME SHOW
2006/Total
・Nearly 52.3% of the total respondents expressed an intention to play network games though this is a slight decrease from
the previous survey.
・25.2% of the respondents gave noncommittal answers and this tendency was particularly noticeable among female users.
・A higher proportion of frequent users of household videogames expressed an intention to play network games.
- 40 -
７．Categorization of customers of network games
★ The respondents were classified into four major groups according to "Experience of playing network games" and
"Intention to play network games".
Experience of playing network games
Intention to play
network games
I play habitually.
Very much
Somewhat
I can't say
Not really
Never
Active players
of network games
I have an interest
but have never
played before.
I used to play but not
any more.
Dormant
customers
of network games
I have no interest
nor have played
before.
Prospective customers
of network games
Those disinterested in network games
Number of
samples
(persons)
TOKYO GAME SHOW
2006/Total
1,087
TOKYO GAME SHOW
2005/Total
1,084
TOKYO GAME SHOW
2004/Total
1,107
0
20
40
30.3
60
15.0
25.7
18.7
23.4
14.8
(Unit: %)
100
80
35.2
14.4
5.2
36.8
14.0
4.7
36.8
13.5
11.6
Active players of network games
Dormant customers of network games
Prospective customers of network games
Those disinterested in network games
Invalid/No answers
-
Active players
of network games
Dormant customers
of network games
1,087
30.3
15.0
35.2
14.4
5.2
Gender and Age
Male
３～９
１０～１２
１３～１５
１６～１８
１９～２４
２５～２９
３０～３９
４０～４９
５０ or older
Female
３～９
１０～１２
１３～１５
１６～１８
１９～２４
２５～２９
３０～３９
４０～４９
５０ or older
855
11
46
88
104
268
135
144
46
13
232
2
7
14
33
63
42
49
20
2
33.2
27.3
23.9
38.6
30.8
34.0
37.8
32.6
23.9
30.8
19.4
0.0
28.6
28.6
18.2
17.5
14.3
16.3
40.0
0.0
15.3
9.1
8.7
13.6
19.2
19.0
11.9
15.3
8.7
7.7
13.8
0.0
14.3
0.0
12.1
22.2
14.3
8.2
15.0
0.0
33.2
27.3
41.3
31.8
31.7
33.6
35.6
27.1
41.3
38.5
42.7
50.0
14.3
35.7
54.5
36.5
52.4
46.9
20.0
100.0
13.5
27.3
17.4
9.1
15.4
10.1
11.1
18.8
17.4
23.1
17.7
50.0
28.6
28.6
12.1
15.9
14.3
22.4
15.0
0.0
4.8
9.1
8.7
6.8
2.9
3.4
3.7
6.3
8.7
0.0
6.5
0.0
14.3
7.1
3.0
7.9
4.8
6.1
10.0
0.0
Frequency
of playing
household
videogames
(Unit: %)
Prospective
customers
of network games
Heavy user
Middle user
Light user
366
433
288
38.3
30.0
20.5
13.1
15.2
17.0
33.1
35.1
38.2
9.8
15.5
18.4
5.7
4.2
5.9
Number of
samples
(persons)
TOKYO GAME SHOW
2006/Total
Those disinterested
in network games
Invalid/
No answers
・The sum of dormant and prospective customers decreased slightly to 50.2% compared to the previous survey (55.5%).
・The proportions of prospective customers and non-acceptants were larger among female users than among male users.
・The proportions of prospective customers and non-acceptants were high among light users of household videogame players.
- 41 -
Ⅵ．"Soccer" and games
１．Interest in the FIFA World Cup, Germany
［Q］　Were you interested in the World Cup Soccer held in Germany in 2006?
Number of
samples
(persons)
TOKYO GAME SHOW
2006/Total
1,087
0
20
40
60
(Unit: %)
100
80
0.5
21.6
30.9
24.5
22.5
Very much
Somewhat
Not really
Not at all
-
Invalid/No answers
(Unit: %)
Very much
Somewhat
Not really
Not at all
Invalid/
No answers
1,087
21.6
30.9
24.5
22.5
0.5
Gender and Age
Male
３～９
１０～１２
１３～１５
１６～１８
１９～２４
２５～２９
３０～３９
４０～４９
５０ or older
Female
３～９
１０～１２
１３～１５
１６～１８
１９～２４
２５～２９
３０～３９
４０～４９
５０ or older
855
11
46
88
104
268
135
144
46
13
232
2
7
14
33
63
42
49
20
2
24.2
27.3
28.3
19.3
23.1
20.5
25.2
29.9
34.8
15.4
12.1
0.0
0.0
0.0
6.1
15.9
11.9
14.3
15.0
50.0
32.0
27.3
32.6
18.2
30.8
38.1
31.9
27.1
41.3
38.5
26.7
0.0
0.0
21.4
21.2
22.2
35.7
24.5
55.0
0.0
23.6
27.3
13.0
29.5
25.0
19.4
25.9
27.8
21.7
30.8
27.6
0.0
28.6
28.6
36.4
31.7
21.4
22.4
25.0
50.0
19.5
18.2
23.9
31.8
21.2
21.6
16.3
14.6
2.2
15.4
33.6
100.0
71.4
50.0
36.4
30.2
31.0
38.8
5.0
0.0
0.6
0.0
2.2
1.1
0.0
0.4
0.7
0.7
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
Frequency
of playing
household
videogames
Number of
samples
(persons)
Heavy user
Middle user
Light user
366
433
288
22.7
21.2
20.8
26.2
33.0
33.7
23.5
26.3
22.9
26.8
18.9
22.6
0.8
0.5
0.0
Very much
Somewhat
Only this time
because it was held
in Japan and Korea.
Not really
Not at all
31.1
24.1
12.8
17.9
14.1
TOKYO GAME SHOW
2006/Total
Ref.
Number of
samples
(persons)
TOKYO GAME
SHOW 2002/
Total
1,079
・When "very much" and "somewhat" were added, more than half of the respondents (52.5%) were interested in the World Cup.
・Except for the age range of "13-15", the total of "very much" and "somewhat" interested were more than half of the male
users.
・Though few in sample numbers, interest was especially high in the age range of "40-49" both for male and female users.
- 42 -
２．Purchase of "soccer" game softwares for household videogame machines
［Q］　Did you purchase any soccer games for household videogame machines this year? (Excluding PC and mobile phone games.)
【To all who selected "yes".】
・If so, please indicate the specific game title and console.
・When did you buy the game(s)? Please select all appropriate answers.
（１）Purchase of "soccer" game softwares for household game machines.
Number of
samples
(persons)
TOKYO GAME SHOW
2006/Total
1,087
0
20
40
8.3
60
(Unit: %)
100
80
85.5
Yes
No
Invalid/No answer
6.3
(Unit: %)
Yes
No
Invalid/
No answers
1,087
8.3
85.5
6.3
Gender and Age
Male
３～９
１０～１２
１３～１５
１６～１８
１９～２４
２５～２９
３０～３９
４０～４９
５０ or older
Female
３～９
１０～１２
１３～１５
１６～１８
１９～２４
２５～２９
３０～３９
４０～４９
５０ or older
855
11
46
88
104
268
135
144
46
13
232
2
7
14
33
63
42
49
20
2
9.5
0.0
8.7
4.5
15.4
9.0
14.8
6.3
8.7
0.0
3.9
0.0
0.0
7.1
3.0
3.2
2.4
4.1
10.0
0.0
85.4
100.0
82.6
90.9
81.7
84.7
80.7
89.6
84.8
92.3
85.8
50.0
85.7
78.6
93.9
93.7
83.3
81.6
70.0
100.0
5.1
0.0
8.7
4.5
2.9
6.3
4.4
4.2
6.5
7.7
10.3
50.0
14.3
14.3
3.0
3.2
14.3
14.3
20.0
0.0
Frequency
of playing
household
videogames
Number of
samples
(persons)
Heavy user
Middle user
Light user
366
433
288
9.6
9.2
5.2
82.8
85.9
88.2
7.7
4.8
6.6
Interested（*）
Not interested（*）
Invalid/No answer
571
511
5
14.0
1.8
20.0
82.1
89.8
20.0
3.9
8.4
60.0
Yes
No
16.2
83.8
Interest in
the FIFA
World Cup
TOKYO GAME SHOW
2006/Total
Ref.
Number of
samples
(persons)
TOKYO GAME SHOW
2002/Total
1,079
*"Very much" and "Somewhat" were integrated into "Interested" and "Not really" and "Not at all" were integtated into "Not interested".
・Those who purchased soccer game softwares were 8.3% of the entire respondents.
・Purchase rate was high among male users of age ranges "16-18" and "25-29".
- 43 -
（２）Purchase time 【All who purchased "soccer" game software(s) for household videogame machines】《Multiple answers》
TOKYO GAME SHOW 2006/ All those who bought "soccer" game software(s) for household videogame machines.
(Unit: %)
36.7
40
31.1
30
18.9
20
12.2
10
2.2
0
Number of
samples
(persons)
Gender
Frequency
of playing
household
videogames
Invalid/
No answers
April to May
90
18.9
36.7
31.1
12.2
2.2
Male
Female
81
9
21.0
0.0
35.8
44.4
32.1
22.2
9.9
33.3
2.5
0.0
Heavy user
Middle user
Light user
35
40
15
14.3
17.5
33.3
28.6
45.0
33.3
42.9
22.5
26.7
14.3
15.0
0.0
0.0
2.5
6.7
Jan. to March
April to May
25.7
34.3
All respondents who purchased soccer
game software(s) for household videogames
Number of
samples
(persons)
Ref.
June
(The month of July and onward
World Cup)
Jan. to March
All respondents who purchased
soccer game software(s) for
household videogames
175
June
(The month of July and onward
World Cup)
28.6
16.0
(Unit: %)
（３）Titles of the purchased "soccer" game softwares
【To all who purchased "soccer" game software(s)】　《Free answer/Multiple answers》
（75 titles given by 74 valid responses: TGS 2006/ All who purchased "soccer" game software(s), n=90 persons）
Title/Series
Console
【Breakdown】Title
Winning Eleven 10
Winning Eleven 9
Winning Eleven 8
Winning Eleven 5
World Soccer Winning Eleven 9 Ubiquitous Evolution
"FIFA"series
2006 FIFA World Cup Germany
FIFA Street
"Let's Make a Pro Soccer Team!" series
Let's Make a Pro Soccer Team! European Championship
Let's Make a Pro Soccer Team! series
Super Mario Strikers
Calcio Bit
PS2
PS2
PS2
PS2
PSP
PS2
(No answer)
X360
PS2
PSP
PS2
PS2
(No answer)
NGC
GBA
Title
Qty
58
22
7
3
2
2
14
8
9
6
1
1
1
6
5
1
1
1
Note 1) If multiple titles were indicated by one respondent, each one was counted as an individual answer. However, if titles from the
same series were listed, they were counted into one answer/ series title.
Note 2) The abbreviation of consoles are as follows:
NGC: Nintendo Game Cube, GBA: Game Boy Advance, PS2: PlayStation 2, PSP: PSP and X360: Xbox 360
・Soccer game softwares were purchased the most during "April to March" (36.7%).
・The "Winning Eleven" series were by far the most purchased software.
- 44 -
Ⅶ．Railroad fans and games
１．Interest in various vehicles　《Multiple answers》
［Q］　Please select all vehicles you are interested in.
(Unit: %)
50
41.8
40
30
23.3
20
19.2
17.4
16.3
16.0
6.7
10
Number of
samples
(persons)
Cars
Bicycles
Railroad
Aircrafts
Motorbikes
Ships
Invalid/
No answers
1,087
41.8
23.3
19.2
17.4
16.3
6.7
16.0
Gender and Age
Male
３～９
１０～１２
１３～１５
１６～１８
１９～２４
２５～２９
３０～３９
４０～４９
５０ or older
Female
３～９
１０～１２
１３～１５
１６～１８
１９～２４
２５～２９
３０～３９
４０～４９
５０ or older
855
11
46
88
104
268
135
144
46
13
232
2
7
14
33
63
42
49
20
2
44.3
36.4
28.3
28.4
34.6
44.8
52.6
52.1
54.3
76.9
32.3
0.0
0.0
21.4
15.2
34.9
42.9
38.8
40.0
0.0
23.5
27.3
23.9
35.2
19.2
26.5
18.5
21.5
13.0
23.1
22.4
0.0
28.6
35.7
45.5
20.6
9.5
14.3
25.0
50.0
20.0
36.4
15.2
15.9
14.4
18.3
16.3
28.5
30.4
38.5
16.4
0.0
0.0
7.1
12.1
17.5
21.4
16.3
25.0
0.0
17.9
9.1
21.7
21.6
16.3
15.3
14.1
19.4
30.4
30.8
15.5
0.0
0.0
14.3
12.1
20.6
16.7
14.3
15.0
0.0
18.2
9.1
23.9
10.2
22.1
18.3
17.0
13.9
32.6
38.5
9.1
0.0
0.0
7.1
12.1
6.3
7.1
14.3
10.0
0.0
6.5
27.3
15.2
9.1
5.8
6.3
5.2
0.7
13.0
7.7
7.3
50.0
0.0
0.0
21.2
3.2
9.5
6.1
0.0
0.0
13.0
0.0
10.9
10.2
20.2
14.6
17.0
8.3
4.3
0.0
27.2
50.0
71.4
21.4
24.2
27.0
28.6
28.6
10.0
50.0
Frequency
of playing
household
videogames
0
Heavy user
Middle user
Light user
366
433
288
37.7
44.6
42.7
23.8
23.6
22.2
20.2
17.8
20.1
15.3
18.0
19.1
13.7
18.0
17.0
7.7
6.2
6.3
18.0
14.5
15.6
TOKYO GAME SHOW
2006/Total
(Unit: %)
・"Cars" were selected the most (41.8%) followed by "bicycles" and "railroad".
・Male users aged 40 or older showed more interest in almost all types of vehicles compared to male users of other age groups.
・Female users aged between 13 and 18 showed high interest in "bicycles".
・"Railroad" is popular among male users aged 3 to 9 and 40 or older.
- 45 -
２．Other interests of railroad fans　【All railroad fans】《Multiple answers》
【To all who selected "railroad" as their favorite vehicle】
［Q］　Please select all of your interests listed below.
TOKYO GAME SHOW 2006/ All railroad fans (n=209 persons)
(Unit: %)
80
74.6
60
40
26.8
24.9
21.1
20
20.1
14.4
12.9
1.9
0.5
0
Number of Traveling/
On-board
samples
traveling
(persons)
Frequency
of playing
household
videogames
Gender
All railroad fans
Male
Female
Heavy user
Middle user
Light user
Station
lunch
packs/
Souvenir
Time
tables
Photography
Figures/
Minia-tures
Railroad
sounds
Collection
of tickets,
stamps,
train parts
Others
Invalid/
No answers
209
74.6
26.8
24.9
21.1
20.1
14.4
12.9
1.9
0.5
171
38
74.3
76.3
25.1
34.2
25.7
21.1
22.2
15.8
23.4
5.3
16.4
5.3
12.9
13.2
2.3
0.0
0.6
0.0
74
77
58
70.3
76.6
77.6
28.4
26.0
25.9
23.0
24.7
27.6
20.3
22.1
20.7
24.3
18.2
17.2
13.5
15.6
13.8
14.9
7.8
17.2
2.7
1.3
1.7
0.0
1.3
0.0
(Unit: %)
・"Traveling/on-board traveling" was selected the most among railroad fans. (74.6%)
・Male users and "heavy users" have high interest in "figures and miniatures".
- 46 -
３．Titles of favorite "railroad" game softwares for household videogames
［Q］　If you have a favorite "railroad" game software, please indicate the title and the console. (Exc. PC and mobile phone games)
（148 titles given by 146 valid responses: TOKYO GAME SHOW 2006/Total, n=1,087 persons）
Title/Series
Console
【Breakdown】Title
"Densha de GO!" series
Densha de GO! 2
Densha de GO! 3 Tsukin-hen
Densha de GO! Professional specification
Densha de GO! FINAL
Densha de GO! Pocket
Densha de GO!
Densha de GO!
Densha de GO! 64
Densha de GO!
Densha de GO!
Densha de GO! 2 ON Neo-Geo Pocket
Densha de GO!
Densha de GO!
Densha de GO!
Densha de GO! Series
THE Tsukin Densha Untenshi - Densha de GO! 3 Tsukin hen
"A Ressha de Iko" series
A Ressha de Iko 4
A Ressha de Iko 5
A Ressha de Iko 6
A Ressha de Iko
A Ressha de Iko
A Ressha de Iko
"Momotaro Dentetsu" series
Momotaro Dentetsu
Momotaro Dentetsu G: Gold Deck wo Tsukure!
Momotaro Dentetsu
Momotaro Dentetsu
Momotaro Dentetsu
"Train Simulator" series
The Keihin Kyuko Lines - Train Simulator Real
Train Simulator Real
Mobile Train Simulator: Keisei, Touei Asakusa, Keikyu Lines
Train Simulator＋Densha de GO! Tokyo Kyuko
Train Simulator
Train Simulator
"Thomas the Tank Engine & Friends"
"Tetsudo-Oh" (Famicom board game)
Title
Qty
PS
PS2
PS
PS2
PAP
PS
PS2
N64
PSP
WS
NGP
PS/PS2
PS/SS
(No answer)
PS
PS etc.
PS/PS2
PS/PS2/PSP
PS2
(No answer)
PS2
PS
PS
PS2
PS2
PS
(No answer)
PS2
GBA
SFC
FC
(No answer)
PS2
PS2
PSP
PS2
PS2
(No answer)
（No answer）
（No answer）
Note 1) If multiple titles were indicated by one respondent, each one was counted as an individual answer.
However, if titles from the same series were listed, they were counted into one answer/ series title.
Note 2) The abbreviation of consoles are as follows:
FC: Famicom, SFC: Super Famicom, N64: Nintendo 64, GBA: GameBoy Advance, PS: PlayStation
PS2: PlayStation 2, PSP: PSP, SS: Saturn, WS: Wonder Swan and NGP: Neo-Geo Pocket
・The most favored railroad game software was Densha-de-GO!, and the PlayStation version was selected the most.
- 47 -
112
3
3
2
3
3
37
14
3
2
1
1
1
1
30
1
1
2
1
1
1
1
14
1
2
1
4
2
4
12
4
1
1
1
5
8
2
1
1
1
1
2
1
1
Ⅷ．Peripheral aspects of games
１．Advertisements included in games
［Q］　Have you seen advertisement clips of existing companies and products contained in the game?
【To all who selected "Yes"】
If so, please indicate the software title, the advertising company, and/or product.
（１）Experience of seeing advertisements included in games.
(Unit: %)
Number of
samples
(persons)
TOKYO GAME
SHOW 2006/
Total
0
20
40
17.4
1,087
No
(Unit: %)
Frequency
of playing
household
videogames
Gender and Age
TOKYO GAME
SHOW 2006/
Total
Yes
80
72.3
Yes
Number of
samples
(persons)
60
No
Invalid/
No answers
1,087
17.4
72.3
10.3
Male
３～９
１０～１２
１３～１５
１６～１８
１９～２４
２５～２９
３０～３９
４０～４９
５０ or older
Female
３～９
１０～１２
１３～１５
１６～１８
１９～２４
２５～２９
３０～３９
４０～４９
５０ or older
855
11
46
88
104
268
135
144
46
13
232
2
7
14
33
63
42
49
20
2
19.3
0.0
10.9
11.4
17.3
18.3
24.4
25.0
28.3
7.7
10.3
0.0
0.0
0.0
15.2
9.5
14.3
12.2
5.0
0.0
71.0
90.9
80.4
73.9
76.0
72.0
63.7
66.0
65.2
92.3
77.2
100.0
71.4
85.7
75.8
74.6
76.2
73.5
90.0
100.0
9.7
9.1
8.7
14.8
6.7
9.7
11.9
9.0
6.5
0.0
12.5
0.0
28.6
14.3
9.1
15.9
9.5
14.3
5.0
0.0
Heavy user
Middle user
Light user
366
433
288
20.5
17.1
13.9
69.1
73.2
75.0
10.4
9.7
11.1
Invalid/ No answers
100
10.3
-
（２）Advertisements seen in games
【All respondents who have seen advertisements in games】
《Free answers/Multiple answers》
（92 titles given by 87 valid responses: n=189 persons）
Title/Series
"Gran Turismo" series
Advertising
AD
company/ product Qty
Calorie Mate
Famitsu
TOYOTA
HONDA
spoon
"Automobile related"
"All kinds"
Adidas
Santory
Don Quijote
"Ryu Ga Gotoku"
Matsumoto Kiyoshi
Santory
Yoshino-ya
ampm
"Project Gotham Racing" series
Aiful
"Many"
Secom
"Powerful Pro Baseball Live" series
"All kinds"
Animate
"Shinseiki Evangelion: Ayanami
Matsumoto Kiyoshi
Ikusei Keikaku - Asuka Hokan
Keikaku"
Gamers
"Ridge Racer" series
ITALIAN TOMATO
Tekken
GAP
"Crazy Taxi"
Tower Records
AMD
"Out Run" series
Olympus
"Mario Brothers"
Nagatani-en
"FIFA World Cup"
Adidas
"Street Fighter ZERO 2"
Fujitsu
Adidas
"Virtua Striker"
FUJIFILM
Note) If one respondent listed more than one title, product or company, each one was counted as one answer.
・Advertisements contained in games had been viewed by 17.4% of the total respondents.
・Comparatively larger number of male users aged between 25 to 49 had seen advertisements.
・"Metal Gear Solid" was indicated the most along with the product name "Calorie Mate".
- 48 -
10
1
3
3
1
1
1
7
1
5
1
1
1
1
1
2
2
2
2
1
1
2
1
2
1
2
1
2
2
2
1
1
Title
Qty
11
9
8
7
5
4
4
3
3
3
2
2
2
2
２．Experience of completing and mailing survey forms
［Q］　Have you ever filled out and mailed a survey form packaged together with a videogame software?
Number of
samples
(persons)
(Unit: %)
0
20
40
60
80
100
1.7
TOKYO GAME SHOW
2006/Total
1,087
4.0
38.9
55.5
I send almost all survey forms.
I have sent survey form(s).
I never send survey forms.
Invalid/ No answers
(Unit: %)
I send almost
all survey forms.
I have sent
survey form(s).
I never send
survey forms.
Invalid/
No answers
1,087
4.0
38.9
55.5
1.7
Gender and Age
Male
３～９
１０～１２
１３～１５
１６～１８
１９～２４
２５～２９
３０～３９
４０～４９
５０ or older
Female
３～９
１０～１２
１３～１５
１６～１８
１９～２４
２５～２９
３０～３９
４０～４９
５０ or older
855
11
46
88
104
268
135
144
46
13
232
2
7
14
33
63
42
49
20
2
4.4
9.1
2.2
5.7
4.8
3.7
3.7
4.9
6.5
7.7
2.2
0.0
0.0
0.0
3.0
3.2
0.0
4.1
0.0
0.0
39.5
27.3
30.4
43.2
33.7
38.8
38.5
51.4
30.4
30.8
36.6
0.0
28.6
57.1
36.4
31.7
42.9
36.7
35.0
0.0
54.2
63.6
67.4
48.9
60.6
56.0
55.6
39.6
63.0
61.5
60.3
100.0
57.1
42.9
60.6
65.1
57.1
57.1
65.0
100.0
1.9
0.0
0.0
2.3
1.0
1.5
2.2
4.2
0.0
0.0
0.9
0.0
14.3
0.0
0.0
0.0
0.0
2.0
0.0
0.0
Frequency
of playing
household
videogames
Number of
samples
(persons)
Heavy user
Middle user
Light user
366
433
288
4.4
5.3
1.4
40.7
43.2
30.2
54.6
49.7
65.3
0.3
1.8
3.1
TOKYO GAME SHOW
2006/Total
・Survey forms were regularly sent by 4.0% of the total respondents. When combined, respondents with an experience of
sending survey forms amounted to 42.9% of the total respondents.
・Among male users aged between "30-39", 56.3% had an experience of sending survey form(s).
・Among "light users" of household videogames, 65.3% had never sent a survey form.
- 49 -
Ⅸ．Rating Label
１．Awareness of the rating label
［Q］　Do you know that a "rating label" is attached to a game software package?
Number of
samples
(persons)
TOKYO GAME SHOW
2006/Total
(Unit: %)
0
20
40
60
80
100
2.9
44.4
1,087
5.1
47.7
1.5
TOKYO GAME SHOW
2005/Total
1,084
41.1
7.1
50.4
1.6
TOKYO GAME SHOW
2004/Total
1,107
29.9
7.0
61.4
Yes, and I have already seen the label on a product package.
Yes, but I have never seen the label on a product package yet.
No
Invalid/No answers
(Unit: %)
Yes, and I have already
seen the label on
a product package.
Yes, but I have never
seen the label on
a product package yet.
No
Invalid/
No answers
1,087
44.4
5.1
47.7
2.9
Gender and Age
Male
３～９
１０～１２
１３～１５
１６～１８
１９～２４
２５～２９
３０～３９
４０～４９
５０ or older
Female
３～９
１０～１２
１３～１５
１６～１８
１９～２４
２５～２９
３０～３９
４０～４９
５０ or older
855
11
46
88
104
268
135
144
46
13
232
2
7
14
33
63
42
49
20
2
46.8
9.1
23.9
43.2
43.3
54.1
51.9
52.8
30.4
0.0
35.8
0.0
42.9
28.6
54.5
42.9
26.2
34.7
15.0
0.0
5.3
9.1
8.7
2.3
7.7
3.0
7.4
5.6
6.5
7.7
4.3
0.0
0.0
7.1
3.0
1.6
4.8
8.2
5.0
0.0
45.3
72.7
67.4
51.1
46.2
41.4
35.6
38.2
63.0
92.3
56.5
100.0
42.9
64.3
39.4
52.4
66.7
55.1
75.0
50.0
2.7
9.1
0.0
3.4
2.9
1.5
5.2
3.5
0.0
0.0
3.4
0.0
14.3
0.0
3.0
3.2
2.4
2.0
5.0
50.0
Frequency
of playing
household
videogames
Number of
samples
(persons)
Heavy user
Middle user
Light user
366
433
288
49.2
48.5
32.3
4.4
5.5
5.2
43.7
43.0
59.7
2.7
3.0
2.8
TOKYO GAME SHOW
2006/Total
・When the numbers of respondents who answered "Yes, and I have already seen the label on a product package" and "Yes,
but have never seen the label yet" were totaled, the awareness of the rating label accounted for 49.5%,
marking a steady increase year by year and for the first time surpassed the number of those who didn't know the label.
However, 56.5% of female users and 59.7% of light users of household videogames did not know of the label and the awareness
of users in these categories remain low.
- 50 -
２．Familiarity with the function of a rating label　【All who knew the rating label】
【To all who selected "Yes and I have already seen the label on a product package" or "Yes, but I have never seen
the label on a product package yet"】
［Q］　Do you know how the "rating label" works?
Number of
samples
(persons)
All who knew the rating label
(Unit: %)
0
20
40
60
80
100
1.3
1.3
538
29.2
42.2
26.0
1.5
522
23.2
409
22.0
35.8
36.2
3.3
2.4
33.3
38.1
4.2
I know much about it.
I know roughly about it.
I know little about it.
I know nothing about it.
Invalid/No answers
(Unit: %)
Number of
samples
(persons)
I know much
about it.
I know roughly
about it.
I know little about
it.
I know nothing
about it.
Invalid/
No answers
538
29.2
42.2
26.0
1.3
1.3
Male
３～９
１０～１２
１３～１５
１６～１８
１９～２４
２５～２９
３０～３９
４０～４９
５０ or older
Female
３～９
１０～１２
１３～１５
１６～１８
１９～２４
２５～２９
３０～３９
４０～４９
５０ or older
445
2
15
40
53
153
80
84
17
1
93
0
3
5
19
28
13
21
4
0
31.0
50.0
40.0
35.0
26.4
32.0
33.8
27.4
23.5
0.0
20.4
33.3
20.0
31.6
14.3
7.7
23.8
25.0
-
41.8
50.0
46.7
25.0
35.8
43.1
45.0
45.2
47.1
100.0
44.1
33.3
20.0
36.8
60.7
30.8
47.6
25.0
-
24.5
0.0
13.3
35.0
35.8
23.5
17.5
25.0
17.6
0.0
33.3
33.3
60.0
31.6
25.0
46.2
28.6
50.0
-
1.3
0.0
0.0
5.0
0.0
0.7
2.5
1.2
0.0
0.0
1.1
0.0
0.0
0.0
0.0
7.7
0.0
0.0
-
1.3
0.0
0.0
0.0
1.9
0.7
1.3
1.2
11.8
0.0
1.1
0.0
0.0
0.0
0.0
7.7
0.0
0.0
-
Heavy user
Middle user
196
234
30.6
31.2
43.4
40.6
25.5
24.4
0.0
2.1
0.5
1.7
Light user
108
22.2
43.5
30.6
1.9
1.9
Frequency
of playing
household
videogames
Gender and Age
・The rates of respondents selecting "I know much about it" or "I know roughly about it" are steadily increasing.
・Nearly 71.4% of the respondents who could recognize the rating label knew well or fairly well about the rating system.
- 51 -
３．Descriptions of a rating label given by respondents
【All who knew much or roughly about the function of the rating label】《Free answer》
【To all who selected "I know much about it" and "I knew roughly about it" (Those who know the rating label)】
［Q］　Do you know how the "rating label" works? Please describe its function.
(217 valid responses: n=384 persons）
Perfect/Nearly perfect comprehension / Understanding of purpose
125 persons
19 persons
◎Perfect comprehension: It is a reference marking that indicates "advisable user age groups" according to "game contents".
・Advises age range depending on contents.
・Indicates the rating of advisable age range based on a review of game contents.
・Indicates suitable age range by contents. For youths.
・To provide games rated for suitable age range by reviewing the contents.
・Indicates contents in relation to suitable age range.
・Advisable age rating according to game contents.
・Game contents are indicated. Advisable age range etc.
・Classified by advisable player age (according to contents).
・①Indicates advisable player age ②Indicates that there are violent and/or grotesque scenes.
・・・・・etc.
56 persons
○Nearly perfect comprehension: It is a reference marking indicating "advisable user age groups" ("game contents" not mentioned).
・Reference for advisable player (purchase) age
・Indication of targeted age for purchase reference.
・For classifying advisable player age.
・Advise on player minimum age.
・Voluntary indication of targeted player age.
・Guideline of games in relation to suitable age groups
・Indicates the appropriate minimum player age.
・Reference for suitable player age of game softwares
・Establishes advisable player age.
・Reference to the specific minimum player age.
・To inform consumer the target age of the game.
・Reference of the target player age range of the softwares.
・・・・・etc.
9 persons
○Nearly perfect comprehension: It is a reference marking of "game contents" ("advisable user age groups" not mentioned).
・Indicates whether the contents are grotesque or not.
・Regulation on sales according to sexual and/or violent expression.
・It protects the rights of those who wish not to see violent scenes etc.
・Brief explanation of the tendency of genre and contents
・・・・・etc.
27 persons
△Reference to specific rating categories or system changes.
・Rating labels changed. Player age classification.
・Violence included, player minimum age etc.
・Player age classification by A, B, C, D and Z.
・15 or older if there are smoking scenes etc
・A: Advisable for all age…etc.
・Reviewed by CERO. Highest restriction is Z category. Other categories are classified by age.
・A=All age, B=12, C=15, D=17 and Z=18
・Rated Z can be played only by 18 y.o. or older. Other categories are ref. for advisable player age.
・A=All age, B=12 or older, C=15 or older, D=17 or older and Z=only 18 or older
・・・・・etc.
14 persons
△Understanding of purpose: It is a "reference" rating or "basis for individual judgment", or a system to protect young people.
・To distinguish those that are harmful depending on age.
・To prevent children from purchasing games with inappropriate contents.
・Reference for purchase.
・Index on whether it is appropriate to allow children to play.
・Reference source on whether it is harmful to children.
・Prevents youths from playing games with inappropriate contents.
・To provide caution on games with contents inappropriate for children etc.
・Catering to the concerns of parents over violent scenes.
・For purchasing games with appropriate contents, by applying rating labels, consumers can limit their choice to games for all ages or 12 or older.
Misapprehension/Vague comprehension
×Misapprehension: It is a rating for "restriction" or a "ban" on purchase based on consumer age.
・Age limit on game purchase.
・Age restriction
・Indicates age limit for game purchase.
・Those excluded from the rated age cannot purchase the game.
・・・・・etc.
92 persons
69 persons
・A ban on game playing of those excluded from rated age groups. ・Limits game playing by age.
・Age limit on game purchase.
・Limits game access by age.
・Games with age limit.
・Ban on sales to under age consumers.
・Regulating rating of player age.
・R rating
×Misapprehension: It is a system legally regulating expressions.
・・・・・etc.
4 persons
・Limitation concerning young children etc. and violent/sexual expression etc. ・Regulation of violent scenes etc.
・Regulation on expression for specific age groups.
・Regulation on visual images etc. of the games.
？Too ambiguous, vague, unclear or far-off
・Age
19 persons
・I understand it as a classification of consumers.
・Differs by age.
・A sales reference given by some kind of organization.
・Regulation
・They each have strict restrictions.
・There are restrictions.
・Can narrow down target age groups.
・For those who fall in the restricted category.
・Prevention of juvenile crime.
・・・・・etc.
Note) Comment are unedited.
・Even when those with nearly perfect comprehension were counted, respondents that could be classified as knowing how the rating system
worked were less than half of the valid responses (125/271 persons, 46.1%).
・Quite a few of the respondents who misunderstood answered that the system was an age-based purchase restriction system.
- 52 -
４．Awareness of the rating label Z　【All who were aware of the rating label】
【To all who were aware of and "had already seen the label on a product package" and
who were aware of "but had never seen the label yet"】
［Q］　Do you know that "Only 18 or older" was added to the rating labels this March?
Number of
samples
(persons)
All who recognized
the rating label
(Unit: %)
0
20
40
60
80
100
2.6
538
57.1
24.7
15.6
Yes, and I have already seen the label on a product package.
Yes, but I have never seen the label on a product package yet.
No
Invalid/No answers
(Unit: %)
Yes, and I have already
seen the label on
a product package.
Yes, but I have never
seen the label on
a product package yet.
No
Invalid/No answers
538
57.1
24.7
15.6
2.6
Gender and Age
Male
３～９
１０～１２
１３～１５
１６～１８
１９～２４
２５～２９
３０～３９
４０～４９
５０ or older
Female
３～９
１０～１２
１３～１５
１６～１８
１９～２４
２５～２９
３０～３９
４０～４９
５０ or older
445
2
15
40
53
153
80
84
17
1
93
0
3
5
19
28
13
21
4
0
59.8
50.0
53.3
65.0
62.3
66.0
58.8
53.6
29.4
0.0
44.1
0.0
40.0
26.3
60.7
38.5
42.9
75.0
-
23.4
0.0
33.3
22.5
24.5
22.9
16.3
26.2
41.2
0.0
31.2
0.0
20.0
57.9
21.4
30.8
33.3
0.0
-
14.4
50.0
13.3
12.5
11.3
9.8
20.0
17.9
17.6
100.0
21.5
100.0
40.0
15.8
14.3
15.4
23.8
25.0
-
2.5
0.0
0.0
0.0
1.9
1.3
5.0
2.4
11.8
0.0
3.2
0.0
0.0
0.0
3.6
15.4
0.0
0.0
-
Frequency
of playing
household
videogames
Number of
samples
(persons)
Heavy user
Middle user
Light user
196
234
108
61.7
57.7
47.2
23.5
23.9
28.7
13.8
15.4
19.4
1.0
3.0
4.6
All who recognized
the rating label
・The sum of those who were aware of the Z category (Only 18 or older) regardless of whether they had or had not seen the
labels on products amounted to 81.8%.
Especially, 88.9% of male users aged between 19-25 knew of the Z category.
- 53 -
Ⅹ．Opinions concerning the game industry　《Free answer》
［Q］　Please put down freely any opinions you have (anything, including dissatisfaction or requests) about game companies, creators,
distributors, retailers, software and so forth.
（325 valid responses: n=1,087 persons）
Age: 3-9
Male
・Please make it cheaper.
Age: 10-12
Male
・Please provide a one-year guarantee.
・I want more software for portable games like DS.
・I love Mario and Monster Hunter.
・I would like the opinions of the users to be respected more.
Age: 13-15
Male
・Please lower the age limit for GTA.
・I like the MGS series.
・PS3 is too expensive.
・I would like you to make games for all ages, not just adults.
・I want more on-line and match-up games.
・It’s hard to get foreign games.
・Please remake past games.
・I’m hoping that Kingdom Hearts 3 will come out.
・Please put more emphasis on the storyline instead of just the graphics and music.
・The games are boring.
・I want you to release an arcade controller for KONAMI’s Beatmania.
・Keep up the good work!
・Too many bugs. I want a more flexible game with emphasis on COOP.
・I hate it when the release date is changed.
・My dream is to create a great game that’ll be enjoyed by everybody.
・I want games with more options.
・I want you to make the games cheaper.
・It’d be great if a completely new game were created instead of remakes.
Female
・The characters are unattractive these days.
・I want a game with a more interesting storyline. Of course if the quality is good so much the better.
・I want you to improve the image quality!
Age: 16-18
Male
・PS3 is still too expensive.
・Go PS3! Don’t lose to Wii!
・I want you to hurry up and popularize PS3.
・I have high expectations for Wii.
・I have high expectations for Wii.
・I am putting my faith in Wii.
・I want illegal ROMs to be done away with.
・Because of the ratings, I can’t buy games that I could before.
・The quality of household videogames is dropping. Please create an entirely new product.
・I want you to stick to the promised release dates.
・Please improve quality.
・There are a lot of lousy games. Play them yourself before selling them.
・Graphics are overemphasized in too many games.
・I would like you to give priority to the contents instead of the graphics.
・Games are gradually getting more expensive.
・PS-related games aren’t doing well these days, but I hope they do better.
Note) Comments are unedited.
- 54 -
・I would like you to avoid stock shortages.
・You are working hard enough.
・lease consider what the consumers want.
・Please make more fun software that is not part of a series.
・The fact that not much is explained could be one of the attractions of your games.
・Go with the flow!
・I would like more motorbike games. Please re-release Xenogears with updated graphics
・Stick to making genuinely interesting games.
・Put out lots of remakes of old games.
・Make them cheaper!!
・Please add more and more game options!!
・I wish the hardware were cheaper.
・PLEASE make it cheap.
・Design games that don’t cause motion sickness.
・Downloading takes too much time.
・Play it yourself before marketing (too many bugs and stuff).
Female
・Please make Tales of Destiny into a cartoon!!!!
・I hope Tales of Destiny is made into a cartoon.
・Please re-release FF12 with improved image quality.
・Please release games that are in PS2 in GC too.
・PS3 is expensive.
・It’s expensive.
・Please make more CAPCOM products.
・Release games on the scheduled dates.
・I want more practical products.
・Please make more boys’ love games.
・Please release the details of manufacturer perks earlier.
・Market more software before releasing new hardware.
・There should be more Basara products.
・I think too much emphasis is put on details for players who focus on every single element of the games.
Age: 19-24
Male
・There is nowhere to request new software.
・It is doubtful that CERO is functioning.
・It’s nice that there are more CG movies, but the games are boring. Please create games with substance.
・CGs are great but the stories and systems are poor.
・There are a lot of games for DS that are great. I want more for other hardwares.
・A lot of games become boring when taken from a PC to be turned into household videogames.
・We don’t need PS3. It’s been causing nothing but headaches for the game companies.
・PS3 is too expensive/ Xbox is noisy / graphics aren’t that important.
・PS3 is too expensive. Don’t think consumers don’t know any better.
・PS3 will be released but I think there’s still a lot that can be done with PS2. The recent software packages for PS2 are really fun.
・It will be fun to see how far PS3 can go, won’t it?
・Now that PS3 and Wii are going to be released, I’m looking forward to completely new software.
・I want you to release FF and Dragonquest for PSP.
・Please make STG arcade into a household videogame!
・Please make more games for Xbox360. I’m looking forward to the next Ace Combat.
・I feel like there’s not enough substance to the action games.
・Please make games that are easy to play.
・I look forward to something new and unique!
・Don’t be satisfied with past products. Keep on exploring the development of interesting softwares.
・I want you to know that there are still places where only ISDN or AirH” can be used.
・I don’t care much for graphics. I just want to play games that are clear and simple.
・I find that the playability of the games doesn’t match the quality of the graphics. They’re not as user-friendly as they could be.
(Handling is sometimes difficult and displays are hard to see.)
・Don’t just improve the graphics — make the stories more interesting.
・Please give me a surprise, something fresh.
・Even if the on-line games are great, the management companies suck.
・Please improve the quality of data management for on-line games.
- 55 -
・On-line games are too expensive.
・I hope you won’t be overtaken by overseas game companies.
・I would like you to create an environment conducive to development.
・I look forward to a game that would be a delight just to buy!! I’m rooting for you!!
・It’d be nice to have more software that requires less commitment.
・I’d like you to work more on creating completely new software.
・GO SONY!!
・I hope the government won’t make any trouble.
・Please focus on the contents of the games rather than the graphics.
・I want game-creators to design games as they like, without any limitations.
・I’m worried about the future of the game industry.
・It’d be nice if a comprehensive event like the game show could be held all over Japan.
・Please provide instructions that can be understood even by beginners.
・I don’t want the contents of the games to be regulated.
・People say that game prices are high, but I don’t think so.
・There are too many types of hardware.
・The technology for creating games is rapidly becoming more sophisticated, making it hard for industry newcomers.
・Games for brain training are in at the moment. I think if the advantages of those games were added to RPG etc., the slump would
end.
・Spend more time creating games instead of bombarding consumers with ads.
・There’s no individuality.
・I hope there will be more entertaining games and that the game industry will become even more fun.
・I’ll be involved in the industry from now on and hope to work with you.
・I want to play compact games.
・The stories don’t appeal to me any more. Downloading takes too long.
・Most of the recent games are boring, with emphasis only on the quality of the graphics.
・You have to pay to play most MMO games now. That makes it hard for someone like me who’s been playing on-line games since
the early days.
・Games these days are simpler, so I don’t like them.
・Games these days are hard to handle.
・There are too many consumer-targeted games that are in series. Please release tons of new titles.
・I know that circumstances surrounding game development are increasingly difficult, but I sincerely hope that you’ll keep up your
good work.
・I’m through with games that take too long (FF8 onward).
・The stories and contents of the games lack substance.
・I expect that you’ll come up with better games in the future.
・If you keep on releasing sequels, the industry itself will decline. Please do your utmost to release new games.
・Now that new types of hardware are being released continuously, I wish that companies would think hard about the purpose and
appeal of the games they develop.
・Please have faith in your work.
・The age of the Super Famicom was more fun.
・I’d like you to develop software as you please.
・Dear SQUARE ENIX, please release a new Dewprism game! I also hope for the on-line version of Itadaki Street and a new Bust A
Move game. Dear NAMCO BANDAI, please release a new Kaze-no-Kuronoa game.
・Dear SQUARE, I love the Kingdom Hearts series. I’m looking forward to all kinds of new products and games.
・I find there are too many games similar to Star Wars. Please do something about Gung Ho…
・Software is expensive.
・Software prices are high!!
・Software is getting expensive.
・Too expensive.
・If the increase in the number of second hand stores puts pressure on the industry…
・It’d be nice if the Tokyo Game Show could be held for three days. GO tri-Ace!
・Please lower the prices!
・I can understand hardware being out of stock, but there’s no excuse for software being out of stock.
・Only specifications for hardware keep being upgraded, but I hope that the industry keeps on growing.
・I don’t like it when release dates are postponed.
・I often see a game released not too long ago already at a second hand store with a low price tag. Won’t people stop buying new
games?
・I don’t understand why release dates keep changing.
・Expressions are limited too much.
・Make it a priority to create games that don’t frustrate the players.
・As long as you produce professional work, that’s all that’s needed.
・Make the contents of the games your selling point, not the graphics!!
- 56 -
・Quality has improved too much compared to the past. My favorite company (small-scale) was driven out of business.
・Please remake old games.
・Dear manufacturers and game creators: These days I can’t find games that I feel like buying. Please make something interesting.
・I feel that a gap is being formed between how the manufacturers and consumers think.
・Metal Gear Solid is amazing.
・I want more games to be made into cartoons, movies, etc.
・I want the price to be lowered a little more (￥5,000~6,000).
・Please lower the prices of the hardware and the software a bit more.
・I want you to increase the number of on-line games.
・Please create games as you like, without being restricted in any way.
・More remakes!
・Please reduce your prices!
・Check out and take hints from the old games that were really interesting.
・Make the games cheaper (by finding sponsors).
・I want the game industry to become more considerate of casual players. Also, the new games are too expensive these days! I can
see that a lot of money was put into developing them, but can’t they be made cheaper?
・I want RPG with elements that can be played to the last detail.
・Won’t crime increase with these games becoming too realistic?
・Please release remakes.
・Ratings aren’t enough. Games with extreme contents should be regulated or stop being manufactured/distributed.
・It’s important to follow the ratings, but don’t self-regulate too much.
Female
・We don’t need software for PS3. It’s sad to see manufacturers going out of business.
・I’m drawn to beautiful, clear graphics.
・Make the game more interesting, don’t just emphasize graphics.
・There are too many different types of hardware. I’m keeping myself from buying one because I don’t know which one has the
software that interests me. I wish there were software packages that could be played using any hardware.
・I want you to make more games with interesting contents instead of just good graphics.
・Speed up the processing of NG messages to the board! If you can’t, outsource the work!
・Put more energy into making the stories interesting.
・I want something that lets you enjoy the old-time 2D feeling.
・Don’t narrow down the ads. Play them on all channels.
・These days there aren’t many simple games (with easy handling and easy completion of levels) or “lousy games”, so it’s hard to
enjoy casual playing.
・Make RPGs that have stories with depth like the old FFs.
・Software is expensive.
・Too much expensive software.
・Keep to the announced release dates.
・It’s good that the technical quality is improving, but the functions are getting too difficult for me to keep up with, and I think there
are a lot of games out there now that have unappealing stories.
・It would be nice if more original games were released instead of those based on comic books or sequels of popular games.
・Please release silly games.
・I want games that are easier to understand and easier to progress with. No more emphasis is needed on CGs — I want something
that’s easy to play.
・I want more RPGs that can be played with cooperating players.
・Make more games for women. Not for “girls” but for “women” (they don’t have to be love-story games).
・Please include explanations of terms in the hardware. It’s a nuisance to have to buy books to look them up.
Age: 25-29
Male
・The best edition is released too early. You feel like you lost out in buying the regular one.
・It looks like PS3 is going to keep on releasing games in series. The times of SFC were the best….especially around FF5….
・I think with RPGs, too much manpower is put into the parts unrelated to the story. For example, what is the license for FF12? It’s
a pain in the neck!
・I don’t want energy put into areas unrelated to game software.
・There aren’t enough events.
・Put more emphasis on the contents of the game, not just the CGs.
・I want to play something interesting.
・Please provide more ways of playing on-line.
・Make real plans for projects.
・For popular characters there’s no choice, but for others, I wish there were some options for names and appearances.
- 57 -
・Please make new, interesting software. It doesn’t matter if it’s for old-type hardware or has low-grade specifications.
・I have no use for games that only have good CGs.
・I want you to put more emphasis on the sense of accomplishment for completing a level.
・Please reduce the price of the software.
・I think the handling of the games should be made a bit simpler.
・Please disseminate a system of purchasing games by downloading.
・Please do something to prevent limited editions from going to resellers!! (This is a desperate wish!)
・There are too many sequels these days.
・I wish you’d publicize how great Xbox is in magazines and other media.
・There are a lot of sequels with poor quality.
・I want the new hardware to do well and plan to buy it so please keep the cost of software low.
・Only series are released with new hardware. Too many games that are just impressive movies and boring games. I think the
industry is going to scale down.
・It’s just too unfair that the prices of a newly released game and a used game differed by only 100 yen.
・Put more energy in schooling.
・I’m worried that with improvements in specifications, the market will be dominated by large-scale companies and the industry will
lose free competition.
・SEGA, please make it easier to get connected with the network.
・Way too expensive! And there are too many of the same old games.
・I want more games that can be played in less time.
・Make second-hand products cheaper.
･Sometimes I feel like I’m being pushed by the manufacturers. I get disappointed after buying games like Star Fox DS that can be
played only with a pen or ones that can be enjoyed only by certain people. Good games continue to be fun to play even a long time
after their release. I hope you will put your efforts into making games like that.
・Make sure you de-bug!
・There’re just too many regulations! Loosen them and release more interesting games.
・I want more MMOs of Japanese companies.
・I’m rooting for the Japanese game manufacturers! I think it’s a good idea to release more games that players can purchase items
for.
・Customer service is poor for on-line games.
・I want more on-line only products to be for general sale.
・I’m hoping that Mr. Tetsuya Nomura will continue to create the KH sequels.
・I ask you to be sure to de-bug the games. I don’t care if that makes them more expensive or delays the release date for a year.
Release something that is worth waiting that long for.
・Release dates are postponed too often.
・I wish the premium price of videogame software is lowered by making it into a virtual console of Wii. The resellers may complain,
but we don’t care!
・I want to play something completely new and unique, something dangerous.
・Make RPGs with more interesting stories.
・Please lose more money.
・Please hold more presentations of new games like this one.
・Make games cheaper!
・If they were cheaper…
・Please listen to the players.
･I don’t think the industry is keeping up with changes among the consumers. Please keep us hooked on you! (Focus on
maintenance and follow-up for on-line games!) I’ll still play PSU though. Oh, and Korean games are boring. Can’t you reduce their
booth space?
・I don’t understand the criteria for the ratings.
・Ratings aren’t necessary.
Females (Age: 25-29)
・There are too many releases at 7 o’clock. Especially hardware and popular software… Also, prices are too high.
・Please re-make masterpieces from the past. New releases are OK, but SFC editions and recent software batteries aren’t good.
・There’s no point in just the CGs being improved.
・Dear SONY, please let me know the timing of price reduction.
・If you keep on ignoring the consumers, you’re going to fail. (SQUARE ENIX)
・Consumers are taken too lightly. That’s why the position of the game industry remains low.
Age: 30-39
Male
・Release MMO games that can be played in less than 30 minutes.
・Too many 3D games are released.
- 58 -
・I want simple but profound games like M.U.L.E. to be re-released.
・Improve the quality of MMORPG data processing.
・There’s no need to do anything outside of the game industry like what’s being done with PS3.
・Xbox360 gave me a sense of momentum. I think it’s going to be great.
・Please expand the environment for easier game playing by hooking up with arcades, etc.
・Don’t release games in series easily without putting in much effort. I expect games that can compete with foreign products.
・I want lots of events to be held.
・Instead of concentrating on creating products that will sell, please make hardware and software from the genuine perspective of
what you want to create and play yourself.
・There are too many self-satisfying large-scale games.
・Don’t release sequels in quick succession. I lose track of how many were released and in any case, I don’t have the time to play
them
・Please distribute free leaflets at stores.
・Value past games.
・There are just too many and there’s too little information on games other than newly released ones.
・Keep up the good work!
･I want to buy cheaper products and games that emphasize the characters, handling and screen quality. It’s difficult for me to play
games for which it’s hard to complete levels, but my idea is to enjoy them even if I have to use software tools of more than two
companies to simplify them.
・I expect improvements in ease of handling and hardware quality.
・Reduce hardware prices.
・Please hold game shows twice a year!
・Some games are priced inappropriately.
・The Japanese game industry is world-class, but this fact is not acknowledged by the general public. The industry should do
something about this.
・I think NINTENDO is selfish for retreating from the TGS just because they lost the battle to SCE with the existing hardware.
・I hate the fact that there are limited edition software packages that aren’t sold at just any old store.
・KOEI, do something about that amazing number of bugs!
・Please keep on releasing wonderful games!
・I can’t say anything cause I haven’t had enough money to buy anything.
・If the industry brought politicians on their side, it should be possible to suppress the criticism by the stupid media quite a bit. Also,
SONY is weird these days. Let me tell you, PS3 is still too expensive! I can wait another year.
・Please try your best not to increase software prices.
・Software prices are high.
・If you have done the ratings properly, keep them on the games for selling and buying (second hand).
・There should be more servers for the on-line games.
・Please check out consumer reviews on the on-line postings, and give serious thought to them. A half-baked game shouldn’t be
released.
・Please give a boost to the industry with the new releases at the end of the year.
・Don’t pour your energy into the technical development of hardware — instead you should think about extending the life of existing
hardware.
･I find it strange that there are no questions on the use of high-vision TV, Internet, Youtube, iPod, etc. You should acknowledge the
fact that game manufacturers have rivals outside of the industry as well. The comment of NINTENDO president, Mr. Iwata, and the
success of “Love & Berry” are well worth giving serious thought to.
・The package should indicate how many people can play.
・I don’t mind the release date being postponed, just let us know earlier.
・The attitude of the clerk at the Square Enix booth was terrible (a male clerk in charge of guiding visitors). Too bad the games are
good.
・Please make Play Station cheaper. \49,000 is still too expensive.
・I don’t like it that the release dates for Microsoft products differ in Japan. Please export.
・Don’t make games for geeks, make them for the general public.
・Games are expanded into too many media. You can’t keep up with them unless you follow all of the sources.
・Same old thing.
・There wasn’t anything new, just sequels. I was a bit disappointed!
・Please reduce the price of new products. Also, I wish dealers wouldn’t set premium prices.
・Make them cheaper!
・Make games with imagination!!
・All remake games become totally different products.
・I don’t like the fact that the industry depends too much on sequels.
・I wish software was cheaper.
・Please sell software packages for a longer time. They are discontinued right away!
- 59 -
・There are many kinds of games I want to play, but for too many of them it takes too long to complete the final level, so I can’t
play them.
・Make games in which you defeat, rather than kill, the opponent!!
・Won’t contact with players decrease unless you give more attention to the stores?
・I don’t have anything special to say but please keep on making fun games.
・Please make low-priced products.
・Please make low-priced products.
・The prices of the network games are too high. Charges of more than ￥1,000 a month are unbelievable. ￥300~500/month would
be ideal.
・Once you decide on a release date, stick to it.
・Give more thought to the release dates. We’ve reached the limit for selling games during the Christmas and New Year’s holidays
(because of competition from other types of games).
・Give more thought to the release dates. We’ve reached the limit for selling games during the Christmas and New Year’s holidays
(because of competition from other types of games).
Female
・When I came at about 9:30 a.m. on the 23rd, I was held up for about an hour outside, and sent to the end of the line-up for people
with same-day tickets. There was no point in buying tickets in advance. What’s this all about?
・On-line games lag behind as far as systems, security and rules are concerned.
・Too much effort is put into graphics.
・Go CLOVER STUDIO!!
・More advertising of the game release dates would be good.
・I often wonder if perks are going to be added.
・The system has become too complex. MMORPG is not made for working adults.
･There are too many software packages with perks. I don’t think they’re necessary. It would be easier to buy software if the price
was reduced a little more. I think varying the perks from dealer to dealer is bad for consumers. As for series, good systems should
be kept, and systems with problems should be improved. Consumer opinions should be reflected more in the products.
・I have had no luck in finding NINTENDO-DS Lite in stores. Supply is not keeping up with demand.
・Release software that is worth its price.
・For a change, please release software that doesn’t completely rely on graphics. Please make all games playable on-line.
・I welcome the best editions, but it’s sad to see the price of a newly released software drop so fast.
・Reservations and other perks shouldn’t differ between dealers.
Age: 40-49
Male
・Dear CAPCOM, the system of Bio Hazard is too weird and unimpressive. The trilogy of the RBG simulation is not a good idea. In
general, the contents of the games are a disaster.
・I want hardwares to be compatible.
・Doesn’t handling tend to be overly complicated?
・The way large-scale games are placed above everything else gets on my nerves. I want to play good-quality software, not
something with excessive embellishment. In that sense, I look forward to Wii.
・Price is too high.
・More new-release collections like this one would be nice. I want to play simple role-playing games. Games are getting too difficult.
Female
・Please use talented voice actors.
・Keep up with maintenance.
Age: 50 or older
Male
・Games are expensive.
・Software prices are too high.
・Too expensive.
- 60 -
XI．Turnout at TOKYO GAME SHOW ２００６
１．Information source about TOKYO GAME SHOW 2006　《Multiple answers》
［Q］　How did you know of "TOKYO GAME SHOW 2006"? Choose any number of answers.
0
10
(Unit: %)
20
30
27.1
23.7
Friends/Acquaintances/Family
27.0
26.5
As an annual event
―
―
24.1
25.3
Game magazines
21.2
18.2
23.2
Other websites
17.5
16.3
12.4
TV
16.2
15.4
17.4
Websites of TGS exhibitors
12.6
12.3
13.7
General magazines
15.8
7.0
Official site of CESA
9.5
7.6
4.8
4.0
Newspaper
6.6
4.7
Radio
6.4
4.9
4.1
4.3
Posters/Leaflets at a store
6.3
2.4
Invitation ticket
3.8
2.4
Posters at a railway station
2.0
2.1
3.3
1.3
Others
5.2
4.1
Invalid/No answers
0.8
1.2
1.2
Note) From TOKYO GAME SHOW 2006 survey, "As an annual event" was added to the categories.
・Those who found out about the show from "friends/ acquaintances/ family" increased compared to last year (27.1%)
Especially the rate was high among female respondents (33.2%).
・Male users tended to select "Game magazines" or "Other websites" but the rates of both categories decreased
compared to last year.
・The newly added "As an annual event" which belonged to the "Others" category until last year was selected by 26.5% of
the total respondents.
- 61 -
Male
３～９
１０～１２
１３～１５
１６～１８
１９～２４
２５～２９
３０～３９
４０～４９
５０ or older
Female
３～９
１０～１２
１３～１５
１６～１８
１９～２４
２５～２９
３０～３９
４０～４９
(Unit: %)
Number of samples
(persons)
1,087
855
11
46
88
104
268
135
144
46
13
232
2
7
14
33
63
42
49
20
Friends/
Acquaintances/
Family
27.1
25.5
18.2
41.3
38.6
39.4
26.1
20.7
12.5
8.7
15.4
33.2
50.0
42.9
28.6
45.5
39.7
23.8
24.5
As an annual
event
26.5
26.5
9.1
6.5
11.4
19.2
35.1
35.6
27.8
15.2
30.8
26.3
0.0
0.0
28.6
27.3
23.8
26.2
Game
magazines
24.1
26.4
9.1
30.4
15.9
25.0
27.6
35.6
28.5
15.2
7.7
15.5
0.0
28.6
21.4
9.1
11.1
Other
websites
18.2
19.5
9.1
8.7
25.0
13.5
19.0
20.7
20.8
28.3
30.8
13.4
0.0
14.3
35.7
6.1
TV
16.3
17.3
36.4
34.8
18.2
21.2
16.8
13.3
11.8
13.0
30.8
12.5
0.0
0.0
0.0
Websites of
TGS exhibitors
15.4
14.7
0.0
8.7
13.6
16.3
17.5
19.3
12.5
4.3
0.0
17.7
0.0
14.3
General
magazines
12.3
13.3
9.1
21.7
14.8
8.7
16.0
14.8
7.6
13.0
7.7
8.6
50.0
Official site
of CESA
7.0
7.7
0.0
2.2
5.7
1.0
9.7
11.1
10.4
4.3
7.7
4.3
Newspaper
4.8
5.5
9.1
2.2
5.7
3.8
5.6
1.5
6.3
10.9
38.5
Radio
4.7
5.3
9.1
0.0
5.7
4.8
5.6
5.9
6.3
4.3
Posters/
Leaflets
at a store
4.1
4.6
9.1
6.5
1.1
1.0
5.6
6.7
6.3
Invitation
ticket
2.4
2.1
0.0
0.0
0.0
1.9
5.2
0.7
Posters
at a railroad
station
2.0
2.2
9.1
2.2
2.3
0.0
3.4
Others
1.3
1.4
0.0
0.0
1.1
2.9
Invalid/
No answers
0.8
0.8
0.0
2.2
0.0
2.9
Frequency
of playing
household
videogames
５０ or older
Heavy user
Middle user
Light user
Gender and Age
2
366
433
288
25.0 100.0
28.1
27.5
25.3
32.7
30.0
0.0
27.9
28.6
21.5
11.9
30.6
5.0
0.0
28.1
27.3
14.2
19.0
9.5
8.2
15.0
0.0
14.8
20.3
19.4
9.1
4.8
11.9
20.4
35.0
50.0
16.9
15.9
16.0
42.9
21.2
15.9
16.7
16.3
10.0
0.0
15.8
14.8
15.6
0.0
7.1
9.1
3.2
7.1
12.2
20.0
0.0
11.7
13.2
11.8
0.0
0.0
7.1
3.0
0.0
2.4
8.2
15.0
0.0
7.7
6.5
6.9
2.2
0.0
0.0
7.1
0.0
0.0
0.0
4.1
10.0
0.0
2.7
5.1
6.9
0.0
2.6
0.0
0.0
7.1
6.1
1.6
2.4
0.0
5.0
0.0
3.8
3.5
7.6
0.0
0.0
2.6
0.0
0.0
14.3
0.0
1.6
7.1
0.0
0.0
0.0
5.2
3.7
3.5
0.7
0.0
0.0
3.4
0.0
0.0
0.0
3.0
4.8
2.4
6.1
0.0
0.0
2.2
2.3
2.8
3.0
0.7
2.2
0.0
1.3
0.0
0.0
7.1
0.0
0.0
4.8
0.0
0.0
0.0
2.2
1.8
2.1
2.6
0.0
0.7
0.0
0.0
0.9
0.0
0.0
0.0
3.0
0.0
2.4
0.0
0.0
0.0
1.4
0.9
1.7
0.0
1.5
0.0
2.2
0.0
0.9
0.0
0.0
0.0
0.0
1.6
2.4
0.0
0.0
0.0
0.8
0.7
1.0
- 62 -
２．Number of past visits to TOKYO GAME SHOW
［Q］　TOKYO GAME SHOW has been held 15 times so far (Summer in '96, Spring and Autumn from '97 to 2001 and Autumn in 2002,
2003, 2004 and 2005). How many times have you visited?
Number of
samples
(persons)
TOKYO GAME SHOW
2006/Total
0
20
1,087
40
48.9
60
80
29.0
2.6
10.5
2.5
TOKYO GAME SHOW
2005/Total
1,084
TOKYO GAME SHOW
2004/Total
1,107
42.8
31.5
8.4
1.8
49.8
27.3
8.5
This is my first visit
1～3 times before
4～6 times before
7～9 times before
10～14 times before （※１）
I have visited all
Invalid/No answers
(Unit: %)
100
3.8
0.9
Average number
of past visits
（times）
3.3
4.4
2.9
10.5
1.5
1.5
10.3
0.8
4.0
3.6
-
(Unit: %)
Number of
samples
(persons)
4～6 times
before
7～9 times
before
10～14 times
before（*１）
I have visited
all
Invalid/
No answers
48.9
29.0
10.5
2.6
4.4
3.8
0.9
Male
３～９
１０～１２
１３～１５
１６～１８
１９～２４
２５～２９
３０～３９
４０～４９
５０ or older
Female
３～９
１０～１２
１３～１５
１６～１８
１９～２４
２５～２９
３０～３９
４０～４９
５０ or older
855
11
46
88
104
268
135
144
46
13
232
2
7
14
33
63
42
49
20
2
47.3
63.6
52.2
73.9
61.5
47.8
31.9
29.9
54.3
38.5
54.7
100.0
100.0
50.0
60.6
63.5
47.6
44.9
35.0
100.0
29.1
27.3
32.6
18.2
24.0
32.8
34.1
26.4
30.4
30.8
28.4
0.0
0.0
35.7
24.2
25.4
40.5
26.5
35.0
0.0
11.0
9.1
6.5
3.4
6.7
9.7
17.0
18.1
8.7
7.7
8.6
0.0
0.0
7.1
6.1
6.3
7.1
12.2
20.0
0.0
2.5
0.0
4.3
1.1
1.9
2.2
1.5
4.9
2.2
0.0
3.0
0.0
0.0
0.0
3.0
0.0
2.4
8.2
5.0
0.0
5.0
0.0
2.2
1.1
1.9
3.7
8.1
11.1
2.2
7.7
2.2
0.0
0.0
0.0
6.1
1.6
0.0
2.0
5.0
0.0
4.2
0.0
0.0
1.1
2.9
3.4
5.2
9.0
2.2
15.4
2.2
0.0
0.0
7.1
0.0
3.2
0.0
4.1
0.0
0.0
0.9
0.0
2.2
1.1
1.0
0.4
2.2
0.7
0.0
0.0
0.9
0.0
0.0
0.0
0.0
0.0
2.4
2.0
0.0
0.0
Heavy user
Middle user
Light user
366
433
288
49.7
47.3
50.0
29.0
27.9
30.6
10.4
11.5
9.0
2.2
3.5
1.7
3.8
4.8
4.5
4.1
3.9
3.1
0.8
0.9
1.0
Satisfied （※２）
839
167
71
10
48.4
53.3
45.1
40.0
29.1
30.5
26.8
10.0
11.4
6.6
9.9
0.0
2.5
2.4
4.2
0.0
4.3
3.0
9.9
0.0
3.6
3.6
4.2
20.0
0.7
0.6
0.0
30.0
Degree of
satisfaction
1,087
Gender and Age
1～3 times
before
Frequency
of playing
household
videogames
TOKYO GAME SHOW
2006/Total
This is my
first visit
I can't say
Not satisfied （※２）
Invalid/No answers
*1: The term "10-13 times before" was used in the TGS 2005 survey, while "10-12 times before" was used in the TGS 2004 survey.
*２: The respondents who selected "much satisfied" and "fairly satisfied" were integrated into the "satisfied" category and those who selected "little
satisfied" and "unsatisfied" were into the "not satisfied" category.
・First timers increased from last year and amounted to 48.9% of total respondents.
・Those who had come 3 or less times in the past (4 or less including this year) consisted 77.8% of total respondents and the average number
of visits (3.3) decreased compared to the previous survey.
・Nearly half of the "light users" visited the show for the first time this year.
- 63 -
３．Company booths the respondents thought was the best　《Free answer》
［Q］　Which company's booth do you think was the best among all the exhibitors at Tokyo Game Show 2006?
Please specify only one company.
(807 valid responses: n=1,087)
Names of company booths
SQUARE ENIX
Sony Computer Entertainment
BANDAI NAMCO Games (*1)
CAPCOM
KONAMI
SEGA
KOEI
Microsoft
SNK PLAYMORE
Tecmo
NTT DoCoMo
TAITO
NHN Japan （Hangame）
HUDSON
Marvelous Interactive
Soft Bank (vodafone)
KDDI
PROTOTYPE
Persons
Qty
153
133
93
74 each
50
49
37
16
15
13 each
12 each
10
9
Names of company booths
Persons
Qty
D3PUBLISHER
NETTS
IREM SOFTWARE ENGINEERING
TAKARA Tommy (*2)
NeoWiz Japan
Cykan
EASYFUN
Alchemist
KID
GameCenter CX
Genki
Serendipity
Famitsu (Enter Brain)
FromSoftware
Media Works
UBITECHNO
5
4 each
2
1 each
7 each
Note 1) When a product name is answered instead of a company booth name, it is counted as an answer for the company booth name.
e.g.) "PS3"→"Sony Computer Entertainment" and "Xbox360"→"Microsoft"
Note 2) Various expressions of BANDAI NAMCO Games (*1) and TAKARA Tommy were all included for the respective companies.
(Ref.) Break down of BANDAI NAMCO Games→
(Ref.) Break down of TAKARA Tommy →
"BANDAI NAMCO Games"
"BANDAI NAMCO"
"NAMCO/BANDAI"
"BANDAI"
"NAMCO"
"TAKARA Tommy"
"TAKARA"
・SQUARE ENIX booth was the most popular. Followed by Sony Computer Entertainment,
and BANDAI NAMCO Games.
- 64 -
31
27
2
19
14
3
1
４．Areas the respondents visited 《Multiple answers》
［Q］　The booths exhibited at Tokyo Game Show 2006 were roughly grouped into the following areas.
Choose all areas you visited.
（Unit: %）
100
88.9 89.9
80
60
41.4
36.8 38.6
40
27.6 26.8
32.6
25.5
20
23.5
18.7
22.4 24.8
16.5
16.2
8.1
ー
Exhibitors' General Area
（Hall 2-6）
Videogame Museum
(Hall 2)
Sales Area
(Hall 7)
Dining Place
(Hall 7)
Mobile Content Area
(Hall 4)
Game School Area
(Hall 7)
Event Stage
(Hall 8)
Development tools &
Middleware Area
((Hall 2/3)
International Pavilion
(Hall 3)
Kids' Area
(Hall 8)
Number of
samples
(persons)
Invalid/No answers
1,087
88.9
41.4
36.8
27.6
25.5
23.5
22.4
16.5
16.2
9.4
4.8
Gender and Age
4.8 4.2
Male
３～９
１０～１２
１３～１５
１６～１８
１９～２４
２５～２９
３０～３９
４０～４９
５０ or older
Female
３～９
１０～１２
１３～１５
１６～１８
１９～２４
２５～２９
３０～３９
４０～４９
５０ or older
855
11
46
88
104
268
135
144
46
13
232
2
7
14
33
63
42
49
20
2
90.3
72.7
71.7
84.1
92.3
94.4
90.4
90.3
93.5
100.0
83.6
50.0
57.1
85.7
87.9
82.5
85.7
81.6
95.0
50.0
44.3
36.4
32.6
45.5
64.4
42.9
43.7
41.7
34.8
23.1
30.6
50.0
0.0
42.9
18.2
41.3
35.7
28.6
15.0
0.0
35.2
18.2
23.9
25.0
44.2
39.6
36.3
31.9
30.4
38.5
42.7
0.0
14.3
50.0
51.5
39.7
38.1
51.0
40.0
0.0
26.9
18.2
30.4
23.9
32.7
28.0
23.7
22.9
30.4
38.5
30.2
0.0
14.3
28.6
51.5
31.7
23.8
28.6
20.0
0.0
26.2
27.3
21.7
17.0
34.6
29.1
21.5
24.3
32.6
23.1
22.8
0.0
14.3
28.6
15.2
23.8
21.4
30.6
20.0
0.0
24.2
27.3
32.6
27.3
32.7
28.0
17.8
14.6
19.6
15.4
20.7
0.0
14.3
21.4
30.3
20.6
14.3
20.4
25.0
0.0
20.5
0.0
13.0
17.0
29.8
23.5
19.3
13.9
21.7
30.8
29.3
0.0
0.0
21.4
42.4
30.2
28.6
30.6
20.0
50.0
18.0
9.1
13.0
18.2
26.0
17.2
20.0
13.9
21.7
7.7
10.8
50.0
0.0
14.3
0.0
12.7
16.7
10.2
10.0
0.0
17.1
9.1
19.6
17.0
19.2
17.5
14.1
16.7
19.6
15.4
12.9
0.0
0.0
14.3
6.1
19.0
21.4
8.2
5.0
0.0
9.2
63.6
43.5
8.0
8.7
3.4
3.0
4.2
32.6
15.4
9.9
100.0
42.9
7.1
0.0
0.0
11.9
14.3
25.0
0.0
4.4
9.1
10.9
5.7
5.8
3.0
5.2
4.2
0.0
0.0
6.0
0.0
14.3
7.1
0.0
6.3
7.1
10.2
0.0
0.0
Frequency
of playing
household
videogames
0
9.4 11.2
ー
Heavy user
Middle user
Light user
366
433
288
88.0
90.8
87.2
42.6
46.4
32.3
38.5
39.0
31.3
28.4
28.4
25.3
24.6
26.8
24.7
26.8
23.1
19.8
21.6
22.9
22.6
15.8
18.0
14.9
16.7
16.2
15.6
13.7
5.8
9.4
4.9
3.9
5.9
Satisfied （*）
839
167
71
10
91.2
82.6
88.7
0.0
42.0
40.1
43.7
0.0
37.7
31.7
43.7
0.0
27.2
28.7
33.8
0.0
25.3
27.5
26.8
0.0
24.3
19.8
25.4
0.0
23.0
20.4
22.5
0.0
16.7
15.0
19.7
0.0
16.1
16.2
19.7
0.0
9.4
7.8
14.1
0.0
3.1
6.6
7.0
100.0
Degree of
satisfaction
TOKYO GAME SHOW
2006/Total
I can't say
Not satisfied （*）
Invalid/No answers
(Unit: %)
Note) In TOKYO GAME SHOW 2006, some booths were placed in areas differing from those in TOKYO GAME SHOW 2005.
* The respondents who selected "much satisfied" and "fairly satisfied" were grouped into the "satisfied" category and those who selected
"little satisfied" and "unsatisfied" were into the "not satisfied" category.
・"Exhibitors' General Area" was visited by 88.9% of total respondents, followed by the new "Videogame Museum" that was
visited by 41.4%.
・More female respondents tended to visit the "Sales Area", "Dining Place", "Event Stage" and "Kids' Area".
- 65 -
５．Degree of satisfaction with TOKYO GAME SHOW 2006
［Q］　How much are you satisfied with "TOKYO GAME SHOW 2006"?
(Unit: %)
Number of
samples
(persons)
TOKYO GAME SHOW
2006/Total
1,087
TOKYO GAME SHOW
2005/Total
1,084
TOKYO GAME SHOW
2004/Total
1,107
0
20
40
60
30.6
80
46.6
100
1.3
0.9
15.4
5.2
1.6
0.7
25.2
47.8
17.9
6.8
1.4
0.9
29.0
42.3
21.3
5.1
Very satisfied
Fairly satisfied
I can't say
Little satisfied
Unsatisfied
Invalid/No answers
(Unit: %)
Very
satisfied
Fairly
satisfied
I can't say
Little
satisfied
Unsatisfied
Invalid/
No answers
1,087
30.6
46.6
15.4
5.2
1.3
0.9
Gender and Age
Male
３～９
１０～１２
１３～１５
１６～１８
１９～２４
２５～２９
３０～３９
４０～４９
５０ or older
Female
３～９
１０～１２
１３～１５
１６～１８
１９～２４
２５～２９
３０～３９
４０～４９
５０ or older
855
11
46
88
104
268
135
144
46
13
232
2
7
14
33
63
42
49
20
2
32.5
27.3
56.5
52.3
38.5
29.1
34.1
20.1
15.2
23.1
23.7
0.0
14.3
42.9
42.4
25.4
11.9
22.4
10.0
0.0
45.6
72.7
26.1
34.1
44.2
50.0
44.4
54.9
34.8
38.5
50.0
50.0
28.6
42.9
48.5
47.6
57.1
49.0
60.0
50.0
14.4
0.0
13.0
6.8
11.5
14.9
14.1
13.9
39.1
15.4
19.0
0.0
28.6
14.3
9.1
17.5
21.4
24.5
20.0
50.0
4.8
0.0
0.0
4.5
2.9
3.7
4.4
8.3
8.7
15.4
6.9
50.0
28.6
0.0
0.0
9.5
7.1
4.1
10.0
0.0
1.6
0.0
2.2
1.1
1.9
1.5
1.5
1.4
2.2
7.7
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.1
0.0
2.2
1.1
1.0
0.7
1.5
1.4
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
2.4
0.0
0.0
0.0
Frequency
of playing
household
videogames
Number of
samples
(persons)
Heavy user
Middle user
Light user
366
433
288
37.4
30.5
22.2
44.3
48.5
46.5
11.2
13.9
22.9
4.4
5.1
6.6
1.9
1.2
0.7
0.8
0.9
1.0
This is the first visit
531
507
41
8
33.9
27.6
26.8
25.0
42.6
50.9
46.3
37.5
16.8
14.2
14.6
0.0
4.5
6.1
4.9
0.0
1.5
1.0
2.4
0.0
0.8
0.2
4.9
37.5
Number of
past visits
TOKYO GAME SHOW
2006/Total
1～14 times before
I have visited all
Invalid/No answers
・Over 77.2% of the total respondents were "very" or "fairly" satisfied with the show, an increase compared to the last year.
・The younger the visitor, the more satisfied he/she was with the show. The satisfaction degree of the light user group was a
little low.
- 66 -
６．Intention to visit the next TOKYO GAME SHOW
［Q］　Do you want to visit the next TOKYO GAME SHOW?
(Unit: %)
Number of
samples
(persons)
TOKYO GAME SHOW
2006/Total
1,087
TOKYO GAME SHOW
2005/Total
1,084
TOKYO GAME SHOW
2004/Total
20
40
60
42.1
80
33.9
43.6
1.9
100
1.2
0.9
2.5
1.1
0.4
2.5
0.7
0.6
19.9
33.7
42.3
1,107
Number of
samples
(persons)
18.7
31.6
22.2
By all means
If possible I
I can't say
Not really
Never
Invalid/No answers
If possible
I can't say
Not really
Never
42.1
33.9
19.9
1.9
1.2
0.9
Male
３～９
１０～１２
１３～１５
１６～１８
１９～２４
２５～２９
３０～３９
４０～４９
５０ or older
Female
３～９
１０～１２
１３～１５
１６～１８
１９～２４
２５～２９
３０～３９
４０～４９
５０ or older
855
11
46
88
104
268
135
144
46
13
232
2
7
14
33
63
42
49
20
2
43.0
45.5
63.0
54.5
38.5
42.9
45.2
37.5
30.4
15.4
38.8
50.0
0.0
57.1
48.5
41.3
26.2
44.9
30.0
0.0
32.6
54.5
15.2
27.3
33.7
34.7
28.1
41.0
28.3
30.8
38.8
0.0
57.1
35.7
33.3
36.5
47.6
34.7
45.0
50.0
20.0
0.0
17.4
12.5
23.1
19.0
23.0
16.7
34.8
46.2
19.4
50.0
14.3
7.1
18.2
19.0
21.4
20.4
20.0
50.0
2.0
0.0
2.2
1.1
2.9
1.9
2.2
0.7
6.5
0.0
1.7
0.0
14.3
0.0
0.0
1.6
2.4
0.0
5.0
0.0
1.3
0.0
0.0
3.4
1.0
0.7
0.0
2.8
0.0
7.7
0.9
0.0
14.3
0.0
0.0
1.6
0.0
0.0
0.0
0.0
1.1
0.0
2.2
1.1
1.0
0.7
1.5
1.4
0.0
0.0
0.4
0.0
0.0
0.0
0.0
0.0
2.4
0.0
0.0
0.0
Heavy user
Middle user
Light user
366
433
288
47.8
43.0
33.7
33.1
36.3
31.6
14.5
18.2
29.2
1.9
1.6
2.4
1.9
0.0
2.1
0.8
0.9
1.0
This is the first visit
531
507
41
8
35.0
47.1
70.7
50.0
34.5
35.5
14.6
0.0
24.9
15.8
7.3
12.5
2.8
1.2
0.0
0.0
2.1
0.2
2.4
0.0
0.8
0.2
4.9
37.5
839
167
71
10
50.2
16.2
14.1
0.0
36.9
26.9
19.7
0.0
12.2
51.5
39.4
0.0
0.5
3.6
15.5
0.0
0.2
1.8
11.3
0.0
0.0
0.0
0.0
100.0
Degree of
satisfaction
Number of
past visits
1,087
Gender and Age
By all means
(Unit: %)
Invalid/
No answers
Frequency
of playing
household
videogames
TOKYO GAME SHOW
2006/Total
0
1～14 times before
I have visited all
Invalid/No answers
Satisfied （*）
I can't say
Not satisfied （*）
Invalid/No answers
*The respondents who selected "much satisfied" and "fairly satisfied" were integrated into the "satisfied" category and those who
selected "little satisfied" and "unsatisfied" were into the "not satisfied" category.
・76.1% of the total respondents wished to visit the next show "by all means" or "if possible". The proportion slightly decreased from the last
year's survey.
・The intention of light users and first visitors to visit the next show was a little low.
- 67 -
Appendix 1) Sample Survey Form
Thank you for your cooperation in the "TOKYO GAME SHOW 2006" Visitors Survey
－ Computer Entertainment Supplier's Association ＜ＣＥＳＡ＞－
Q１
1）Your gender and age.
Gender
[　1.　Male 2.　Female　]
Age
（
）years old
5. Chiba
6. Ibaraki
7. Other prefecture
2）Your area of residence. ＜Choose only one＞
1. Within Tokyo's 23 wards
2. Tokyo area (outside of its 23 wards)
3. Kanagawa
4. Saitama
Specifically
3）Your occupation ＜Choose only one＞
1. Pre-school children
2. Elementary school student
3. Junior high school student
4. Senior high school student
5. Junior college or vocational school
student/awaiting entry to school
6. College/Graduate school student
7. Company employee/Public employee
8. Self-employed
9. Part timer
10. Housewife/Househusband
11. Unemployed
12. Other
Specifically
4）Your hobbies and interests other than games ＜Choose any number of answers＞
1.
2.
3.
4.
5.
6.
Movie/Theater/Drama
Comics/Cartoons
Music
Karaoke
TV idols
Vaudevilles
7. Reading
8. PC/Internet
9. Photos/Arts
10. Igo/Shogi/Mahjong
11. Pachinko/Pachislo
12. Horse race/Cycle race/Motorboat race
13. Baseball
14. Soccer
15. Golf
16. Combative sports
17. Fishing/Outdoor activity
18. Cars/Motorbikes/Driving
19. Traveling
20. Fashion/Interior design
21. Cooking/Restaurants/Liquors
22. Love/Social meeting
23. Study/Languages/Licenses
24. Other
Specifically
■Questions about household videogames
Q２
1）What game machines do you have? ＜Choose any number of answers＞ *Exc. PCs and mobile phones.
1.
2.
3.
4.
5.
Nintendo GameCube
Nintendo 64
Super Famicom
Nintendo DS（Lite included）
GameBoy Micro
6. Game Boy Advance (incl. SP)
7. Game Boy (incl. Color)
8. PlayStation 2
9. PlayStation （incl. PSone & COMBO)
10. PSP "PlayStation Portable"
11. Xbox360
12. Xbox
13. Dreamcast
14. Other
Specifically
2）What game machines do you want to buy? ＜Choose any number of answers＞ *Exc. PCs and mobile phones.
1．Wii　【Unreleased】
2. Nintendo GameCube
3. Nintendo DS（Lite included）
4. Game Boy Micro
5.
6.
7.
8.
Game Boy Advance (SP included)
PlayStation 3 （unreleased）
PlayStation 2
PSP "PlayStation Portable"
9. Xbox360
10. Other
Specifically
3）When buying a household videogame machine, how important is the body color? ＜Choose only one＞
1. Very much
2. Somewhat
3. Not much
4. Not at all
Go to [Q３]
【If the answer is "1" or "2"】
4）Which color do you prefer for the body of a household videogame machine? ＜Choose any number of answers＞
1.
2.
3.
4.
Q３
Black
White
Gold
Silver
5.
6.
7.
8.
Metallic (Exc. gold and silver)
Warm color (red, yellow, pink, orange, etc.)
Cold color (blue, green, purple, gray, etc.)
Pattern
9. Color used for old-type game machines (e.g. Famicom color)
10. Self-customize with stickers etc.
11. Other
Specifically
Please choose the genre and type of game you like.
1）Genre <Choose any number of answers>
1.
2.
3.
4.
5.
6.
7.
8.
9.
Role-playing
Strategic simulation/Strategy
Love simulation
Adventure
Action
Rhythm-action （music/dance）
Sound novel (story accompanied by sound)
10. Shooting
11. FPS （First person shooter)
12. Sports
13. Racing
14. Puzzle/Quiz
15. Board game (e.g. Sugoroku)
16. Variety/Party game
17. Strategic table game （e.g. Igo, Shogi and chess）
18. Gambling-type table game （e.g. Hanafuda, Mahjong and cards)
19. Instrumental simulator （e.g. Pachinko and Pachislo）
20. MMORPG (Massive multiplayer online role-playing game)
21. Battle-type network game
22. Study/Learning/Training
23. Information database/Practical softwares
24. Typing practice
25. Construction （game designing tool)
26. Communication
27. Other
Specifically
2）Type <Choose any number of answers>
1. Feudal/Historical
6. Boys' love
2. Adventure/Fantasy
7. Horror
3. SF
8. Violence
4. Love game (Main character: male)
9. Adult
5. Love game (Main character: Female) 10. Riddle solving
11. Nurturing
12. Communication
13. Drama
14. Hobby
15. Character
- 68 -
16. Series
21. Other
Specifically
17. Re-releases
18. Serious
19. Gag （including silly ones）
20. Omnibus （collection of games）
Q４
1）How often on average do you play games using a household videogame machine? <Choose only one> *Exc. PC and mobile phone games.
3. 2～3 days a week
4. 1 day a week
1. Almost everyday
2. 4～5 days a week
5. 2～3 days a month
6. Less often than 1 day a month
2）How long (minutes) do you spend playing household videogames at a time? Give answers each for workdays and off-days.
【Workdays】　about （　）minutes
Q５
【Off-days】　about （　）minutes
1）Did you buy any videogame software in the last one year? ＜Choose only one＞ *Exc. PC games.
1. Yes
Go to [Q6]
2. No
【If the answer is "1. Yes"】
2） Give the number each for "new-release regular price", "new-release low-priced package(s)*" and "second hand" package(s).
* New-release low-priced packages＝those priced at less than 3,000 yen such as "PlayStation the Best" and "Famicom Mini"
New-release regular: （　）pc(s)
New-release low-priced: （　）pc(s)
Pre-owned: （　）pc(s)
3）If you were satisfied by the softwares you purchased, please indicate the name and the type of the console.
* Exc. PC and mobile phone games.
（Title　/Console ）
Q６
Among all the games which you used to play in game arcades or on old-type consoles (home-use consoles or PCs),
is there any game you want to play again on the latest consoles? If so, please list the specific titles.
1. Yes　（Title　）
Q７
2. No
Do you have "Study/ Learning/ Training" software(s) for household videogames? <Choose only one> *Exc. PC and mobile phone games.
If so, please list the titles and the console type.
1. Yes　（Title　/Console ）
Q８
2. No
Do you have supplemental controllers for household videogames in addition to the one packaged with the console? *Exc. controllers for PC.
If so, do you use it/them often? ＜Choose only one＞ Also, please list the type of the controller(s).
1. I own supplemental controller(s) and frequently use them.
2. I own supplemental controller(s) but seldom use them.
3. I don't own supplemental controller(s).
Specific controller types
■Questions about games played on mobile phones.
Q９
1）Do you play games on your mobile phone (incl. PHS)? <Choose only one>
1. I play habitually.
2. I used to play but not anymore.
3. I have an interest but have never played before.
4. I have no interest nor have played before.
Go to [Q10]
【If the answer is "1" 】
2）Where do you play games on mobile phones (incl. PHS)? <Choose any number of answers>
1. At home
2. In school/workplace
3. While riding on trains or buses
4. While out somewhere waiting for someone
5. Other
（Specifically　）
3）How long do you play games on mobile phones (incl. PHS) in a week?
About （　）minutes
■Questions about PC games
Q10
1）Do you play PC games? ＜Choose only one＞
3. I have an interest but have never played before.
4. I have no interest nor have played before.
Go to [Q11]（on the back）
【If the answer is "1"】
2）What type of games do you play on your PC? ＜Choose any number of answers＞
1. Games preinstalled on PC
2. Games installed from a CD-ROM
3. Games downloaded from the Internet
4. Games playable in real time on the Internet (using Flash etc.)
Specifically
5. Other
About （　）minutes
3）How long do you play PC games in a week?
【Please go to （[Q11]） on the back】
- 69 -
■Questions about network games and on-line games
*Includes MMOPRG, Match-up combat games etc. and Web browser games (puzzles/ card games etc.) that function in real time.
*Please give answers only for household videogames and/or PC games. Exclude mobile phones (incl. PHS) and arcade games.
Q11
1）Have you ever played network games or on-line games? ＜Choose only one.＞
3. I have an interest but have never played.
4. I have no interest nor have played.
Go to 5）
【Only if above answer is "1"】
2）Which game machines do you use to play network games and on-line games? ＜Choose only one.＞
2. PC
1. Household videogames
3. Both
3) Do you play network games or on-line games with fees? ＜Choose only one.＞
1. I play pay-to-play network games.
Go to 6)
2. I play only free network games.
4）Please select all types of paying methods you have used for network games.
1. Fixed charge (monthly fee)
2. Quantitative charge (fee for one play or playing time)
3. Charged by item/avatar
4. Combination of 1-3.
5. I don't know.
6. Others（Specifically　）
After completing the above section、Go to 6）
【If the answer is "2", "3" or "4"】
5）Choose any number of answers why you don't play network games or on-line games.
1. Subscription and connection fees are expensive
2. Prices for hardware and software are high
3. The online operational environment still isn't adequate
4. It seems to use up a lot of time
5. Registration procedures and set ups are troublesome
6. I want to play games alone
7. I'd feel embarrassed registering with a community
8. The rules are difficult to follow
After completing the above section, Go to 6)
【To all respondents】
6） Do you want to play network games or on-line games in the future? ＜Choose only one＞
1. Very much
2. Somewhat
3. I can't say
4. Not really
5. Never
■Questions about soccer
Q12
1) Were you interested in the World Cup Soccer held in Germany in 2006? ＜Choose only one.＞
1. Very much
2. Somewhat
3. Not really
4. Not at all
2) Did you purchase any soccer games for household videogame machines this year? ＜Choose only one＞*Exc. PC and mobile phone games.
If yes, please indicate the specific game title and console.
1. Yes　（Title　/Console ）
2. No
Go to [Q13]
3) When did you buy the game(s)? Please select all appropriate answers.
1. Jan - March
2. April - May
3. June (The month of World Cup)
4. July onward
■Questions about vehicles.
Q13
1) Please select all vehicles you are interested in. ＜Choose any number of answers.＞
1. Railroad
2. Aircrafts
3. Ships
4. Cars
5. Motorbikes
6. Bicycles
（Please go to 3) if above answer is other than "1".）
2) Please select all of your interests listed below. ＜Choose any number of answers.＞
1. Traveling/ On-board traveling
2. Photography
3. Figures/Miniatures
4. Time tables
5. Railroad sounds
6. Station lunch packs/ Souvenir
7. Collection of tickets, stamps, train parts
【To all respondents】
3) If you have a favorite railroad game software, please indicate the title and the console.
*Excluding PC and mobile phone games.
（Title　/Console ）
- 70 -
■Other game-related questions.
Q14
Have you seen advertisement clips of existing companies and products contained in the game?＜Choose only one.＞
If yes, please indicate the software title, the advertising company, and/or product.
1. Yes　（Title　/Company and product name ）
Q15
Have you ever filled out and mailed a survey form packaged together with a videogame software? ＜Choose only one.＞
1. I send almost all survey forms.
Q16
2. No
2. I have sent survey form(s).
3. I never send survey forms.
1）Do you know that a "rating label" is attached to a game software package? ＜Choose only one＞
1. Yes, and I have already seen the label on a product package.
2. Yes, but I have never seen the label on a product package yet.
Go to [Q17]
3. No
2）Do you know how the "rating label" works? ＜Choose only one＞
If yes, please describe its function.
2. I know roughly about it
1. I know much about it
3. I know little about it
4. I know nothing about it
Function you know of:
If the answer is "1" or "2"
3) Do you know that "Only 18 or older" was added to the rating labels this March? ＜Choose only one＞
1. Yes, and I have already seen the label on a product package.
2. Yes, but I have never seen the label on a product package yet.
Q17
3. No
Please put down freely any opinions you have (anything, including dissatisfaction or requests) about game companies, creators,
distributors, retailers, software and so forth.
■Questions about TOKYO GAME SHOW
Q18
1）How did you know of "TOKYO GAME SHOW 2006"? <Choose any number of answers>
1.
2.
3.
4.
TV
Radio
Newspaper
Game magazines
5.
6.
7.
8.
General magazines
Posters/Leaflets at a store
Posters at a railroad station
Friends/Acquaintances/Family
9. Official site of CESA
10. Websites of TGS exhibitors
11. Other websites
12. Invitation ticket
13. Personal routine
14. Other
Specifically
2) TOKYO GAME SHOW has been held 15 times so far (Summer in '96, Spring and Autumn form '97 to 2001 and Autumn
in 2002, 2003, 2004 and 2005). How many times have you visited? ＜Choose only one＞
1. I have visited all
2. I have visited（　）times
3. This is my first visit
3）Which company's booth do you think was the best among all the exhibitors
at TOKYO GAME SHOW 2006? Please specify only one company.
4）The booths exhibited at TOKYO GAME SHOW 2006 were roughly grouped into the following areas.
Choose all areas you visited. ＜Choose any number of answers＞
1.
2.
3.
4.
5.
Exhibitors' General Area （Hall 1-6）
Videogame Museum (Hall 2)
Development tools & Middleware Area (Hall 2-3)
International Pavilion （Hall 3）
Mobile Content Area （Hall 4）
6. Game School Area （Hall 7）
7. Sales Area （Hall 7）
8. Dining Place （Hall 7）
9. Kids' Area （Hall 8）
10. Event Stage （Hall 8）
5）How much are you satisfied with "TOKYO GAME SHOW 2006"? <Choose only one>
1. Very satisfied
2. Fairly satisfied
3. I can't say
4. Little satisfied
5. Unsatisfied
6）Do you want to visit the next TOKYO GAME SHOW? <Choose only one>
1. By all means
2. If possible
3. I can't say
4. Not really
5. Never
Thank you for your cooperation.
- 71 -
Appendix 2) Location of Questionnaire Booths
★：Location of questionnaire booths
１Ｈａｌｌ
★
ＧＡＭＥ　ＡＷＡＲＤＳ　ＦＵＴＵＲＥ voting booth
Lounge
【１－Ｓ１】
【１－Ｃ１】
NETTS
KOEI
【１－Ｓ２】
【２-Ｎ５】D3 Publisher
HUDSON
【１－Ｎ１】
SNK PLAYMORE
【１-Ｓ３】ENTERBRAIN
【２－Ｃ１】
TECMO
４Ｈａｌｌ
【４-S１】Media Works
【４-Ｓ５】Sammy Networks
【４-Ｓ６】SeedC
★
【４-Ｓ４】
MOCOMTECH CO.,LTD.
【４-Ｓ９】
ELSA Japan
Mobile Content Area
【４－Ｓ３】
ＣＥＳＡ booth
GENKI
【４-Ｓ８】SAKURA Internet
【４-Ｓ２】TOOL-DESIGNED GAMING ACCESSORIES
【５－Ｓ１】
【４－Ｃ５】
SQUARE ENIX
８Ｈａｌｌ
【５－Ｎ１】
ＮＴＴ DoCoMo
SEGA
★
Lounge
EVENT STAGE
Kids' Area
Stage for kids
- 72 -
All rights reserved
TOKYO GAME SHOW ２００６
Visitors Survey Report
Published in November 2006
Publisher
Computer Entertainment Supplier's Association
Office:
Nishi-Shimbashi Annex 3F, 1-22-10
Nishi-Shimbashi, Minato-ku, Tokyo
105-0003 JAPAN
TEL:
FAX:
０３－３５９１－９１５１
０３－３５９１－９１５２

"TOKYO GAME SHOW 2006" Visitors Survey Report【PDF】

Transcription

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