Sponsorship report Southern women`s show

POST SHOW REPORT
SOUTHERN WOMEN’S SHOW
APRIL 27 - 29, 2012
RALEIGH, NC
THOUSANDS ATTENDED
The show welcomed thousands of
guests and delivered millions of
impressions in just three short days!
MEDIA EXPOSURE
Value
Electronic Advertising
$148,579
Print Advertising
$37,023
Public Relations
$2,514
Website Exposure
$3,473
Social Media
$12,175
E-Newsletters
$16,500
Coupons & Tickets
$1,160
Retail Exposure
$32,250
Grand Total
$253,674
SCENES FROM THE SHOW
SPECIAL FEATURES
Celebrity guests and special features!
From local celebrities and top chefs to the busy career mom
of The Balancing Act, a superior line-up of special guests
inspired and entertained, while new and exciting features
within the show attracted media attention and guests.
Fashion & Entertainment Stage
Danielle Knox,
The Balancing Act on
Lifetime TV
Orchid Paulmeier, The
Next Food Network Star,
Season 7
Lowes Foods
Cooking Stage
Diana: The People’s
Princess Exhibit
POWERFUL PARTNERSHIPS
The Southern Women’s Show
partnered with leading media outlets
and outstanding sponsors to extend
exposure and generate maximum
engagement. In addition, partners
and sponsors created fun and
interactive features within the show.
ELECTRONIC ADVERTISING
Show promoted through extensive TV and radio campaign!
The following partners promoted the show through paid and promotional spots,
interviews, website advertisements, E-Newsletters, Facebook, Twitter, and onsite
promotions.
Television Partners
Radio Partners
NATIONAL TV EXPOSURE
Show featured on The Balancing Act on
Lifetime TV!
The Balancing Act is a popular morning TV show about
women, for women, and trusted by women. The
program came to life at this year’s show with a large
“show within the show” pavilion. The Balancing Act
provided the following added exposure:
Promotion of the show in 50,000 Balance Your Life
Magazine Guides


Email to 50,000 VIP club members
Production of a 60-minute program with show footage
and interviews, scheduled to air a minimum of two times
to a potential audience reach of 96 million households!


Promotion on www.thebalancingact.com
PRINT ADVERTISING
Show promoted through extensive print
advertising campaign!
Paid and promotional newspaper ads in the News &
Observer promoted the show throughout a three
week campaign. The paper also distributed the
Official Show Program to their full circulation of
191,823 subscribers on Sunday, April 22. An
additional 5,000 copies were overprinted for
distribution at the show.
The show was also advertised in Carolina Parent,
Carolina Woman, The Daily Tarheel, Homes and
Land, The Independent Weekly and New Homes
and Ideas Magazine, ultimately reaching over
238,000 readers.
PUBLIC RELATIONS
Public relations campaign generated thousands
of impressions!
The show’s PR team generated over 200,000 impressions
through press releases, clippings, articles and interviews!
WEB, FACEBOOK, E-NEWS
Show connected with thousands of loyal guests!

139,938 web impressions

Daily status updates to 3,382 Facebook fans

Six E-Newsletters to over 11,000 subscribers
COUPONS & TICKETS
Coupons and ticket offers drove attendance!
$2 off postcards distributed through a local ambassador
to local retailers, schools, churches, non profits, major
employers, etc.


Electronic coupons available through show website
Thousands of complimentary admission tickets
distributed to sponsors, exhibitors and media partners


350 tickets distributed at 23 local Chevrolet dealerships
RETAIL EXPOSURE
Hundreds of posters, table tents and
register cards built awareness locally!
Posters were displayed at:

Belk Crabtree Valley Mall

Carolina Premium Outlets

23 local Chevrolet dealerships

18 Lowes Foods stores
EXHIBITORS
A very special THANK YOU to our outstanding exhibitors!
2 Happy Feet
A Special Event
Abbot’s – Crohn’s Patient Advocate
Adams Joyful Creations
Adventure Vacations in West Virginia
ADT Security Services
ASG Security
AWB Promotions
Alegria
All Natural Dips
All Stars Dips
Altrient
Alzheimer's Association
America's Historic Triangle
American Heart Association
American Laser Skincare
Ann Peden Jewelry
Anne's Old Fashioned Food Products
Anything Joe’s
Apex Weightloss MD
Arden Fragrances
Arlin Knitwear Designs
Aromatherapy
Arthur Murray Dance Studio
Avocados from Mexico
Avon
Axcessorize
B. Cool Shop
BJ's Wholesale Club
Backyard Etc...
The Balancing Act on Lifetime TV
Bansela
Barbizon of Raleigh
Bath Fitter
Beau Ties
Beauticontrol / Instant Face Lift
Beijo - The Bag Ladies, Inc.
Belk Crabtree
Benefit
Bertie County Peanuts
Better In Colour
Big Fish Games
Biltmore Inspirations - Be Inspired with Lisa
Biosymmetry
Blackwell Distributors, Inc. (Rainbow Vacs)
Bling and More
Blue Ridge & Great Smoky Mountains
Bobbees Bottling
Bobbi Brown
Bobby J’s Original
Body Care Resort, Inc
Borgert Family Chiropractic
Boulia Boutique & Spa
Bow Clippeez 2 Envy
Bowser Distribution
Brushed Up Bowls
Buffaloe Milling Company
Bum Ease Spray-On Diaper Rash Cream
Busch Gardens & Water Country USA
C & B Trendy
CPI Security Systems
Cabot Creamery Cooperative
CapTel NC
Carol Wior, Inc.
Carolina Aesthetics and Weight Loss Center
Carolina Groutseal
Carolina Premium Outlets
Carolina Woman Magazine
Cary Area Hadassah
Catie Fashion USA Inc.
Cellular Sales
CeraVe
Cheap to Chic Boutique
Chevrolet
Christian Tours
Chocolate Shop Wine
Cirrus Hair Centers
Clarins
Classic Tassels and More
Clear Choice Water Solutions
Clear Choice Windows
Clear Waters Travel
Click It Hot
Clinique
Cold Wax Company
Colorful Graphics & Print
Comprehensive Dentistry of Raleigh
Cookie Lee Jewelry
Costco
Coty
EXHIBITORS
A very special THANK YOU to our outstanding exhibitors!
Crafty Falls
Creations Plus Inc.
Creative Embroidery
Crystal Springs
Custom Travel Professionals, LLC
Cutco Cutlery
DNA Sales, LLC
Dalrymple Design Build
Daytona Beach Area CVB
Dena's Jewelry Box
Dennis Vineyards Winery
Department of Veteran Affairs
Designs of Elegance
Diva Daisies, LLC
Duke Eye Center
Duplin County Tourism
Duplin Gourmet Foods
Duplin Wine Cellars
Durham Rescue Mission
EZ Hang Chairs
Earth Fare
Easy Living Products
Eco Friendly Beauty Bar
Elaine's Slices of Heaven
Elegance eT Cetera
Elegant Accents, Inc.
En Masse Marketing Corporation
Energy Armor
Essencia
Essential Bodywear (The Bra Lady)
Estée Lauder
Eye Care Associates
FJB Remodeling
FSall Selection
Famous Cinnamon Roasted Nut Compan
Firefighters Burned Childrens Fund of Wake County
Flip Flop Flowerpot
Food Notations
Foothills Fancy Foods, LLC
Forever Beautiful
Foss Gourmet Food, LLC
Four Seasons Sunrooms & Windows
GBG
GS Merchandise
Gems N' More
Gianni's Fine Foods
Gigi's Cupcakes
Glitz & Glamour
Go Green Pain Relief
Gold Buyers of America
Grace Beauty
Graham County Travel and Tourism
Grendeddy Dave's BBQ Sauces and Seasonings
Grout Works LLC
Gutter Glove of North Carolina, LLC
HRC Medical
Heide’s Gourmet Butter Mints & Carolina Candy Co.
Homes and Land Outer Banks Magazine
House-Autry Mills
Hutch Construction, Inc.
IV Pure Inc.
Indeed!
Isle of Candles
It Works!
It’s A-Peeling!
JAM Sales
JC Unlimited
JCB Entertainment
Jenni K. Jewelry
Jewelry by Etchings, etc.
Jewelry by Jackie
Jinsa Essentials/W.O.W.
Judy's Gifts & Jewelry, LLC
Juice Plus
KPKandies
Kidsville USA & The Professionals
Kight's Medical
Kings Creek Resort
Kitchen Craft
Kneaded Relief, Therapeutic Massage & All
Natural Aesthetic Services
Kozy Collar Hot & Cold Therapy Wraps & Packs
L’Oreal
L'paige Lipstick
Lady Lynn's Boutique
Lancôme
LeafFilter North of North Carolina, Inc.
Lebo's Inc.
Lemon – Aid
Lia Sophia Jewelry
EXHIBITORS
A very special THANK YOU to our outstanding exhibitors!
LipSense by SeneGence
Lisa Jensen Photography
Lisa Shively Kitchen Helpers
Little Luxuries of Virgina, LLC
Live Right Inc. – Saladmaster
Living Arts College
Love/Avon Army of Women
Lowes Foods
Lush Fresh Handmade Cosmetics
Luxury Baths & Kitchens
Maggie's Crochet
Mainstream Boutique
Margaret Taylor, Ltd.
Mary Kay Cosmetics
Massaging Insoles
Massanutten
Melané, Inc.
Melissa's Fancy Feet
Metlife
Miche of Raleigh
Mix It Up
Momnesia by Lori The Author
Moonlight Diva Emporium
Muchilunga
My Lavender Lifestyle
My Pillow
My Sister and I
My Stuff
MyShoeDaily
NC Beef Council
NC Dept of State Treasurer, Unclaimed Property Program
NC Gutter Dome, LLC
Nancy Jo's Homemade
National Cervical Cancer Coalition
National Inclusion Project
Naturally Yours
Nature's Pure Essentials
Needham Lane
Nerium
New Homes & Ideas Magazine
New Wave
News & Observer
NextCare Urgent Care
Nirvelli Day Spa
Nonni's Foods LLC
North Carolina Symphony
North Carolina Theatre
North Carolina Wesleyan College
Ocean Threads
Oliso, Inc
One Hot Mama's American Grille
One24
Orange Lustre
Organics by Kimberly Parry
Organo Gold
Outta the Park BBQ Sauce
P&G
Park Centre Spa
Passion Parties by Patty
Perfect Accents
Peterson's Consigning Design
Phoenix Trading
Pockos, T/A Shabby Chic
Polar Ice House
Pony-O
Pretty in Pink Foundation
Prevent Blindness NC
Primo Water
Purdy Gurl Boutique
Pure Fashion
Purple Palmetto Gourmet Goods
Quick and Easy Mixes
R. Riveter
RF Enterprises
Radio One Raleigh
Raleigh Hair Concepts
Raleigh Specific Chiropractic
Raleigh Windows & Siding, LLC
Rand Hill / Darby Creek
Rand Hill / Glitter Tattoos
Randall V Designs - Handmade Jewelry
Re-Bath of The Triangle
Real Pearls for Less
Rodan & Fields Dermatologists
Royal Bliss Linens
s.a.l.t. sisters
SAS Shoemakers
SDC Nutrition
SHOUT Against the Whisper!
Salena's Accessory Showcase
EXHIBITORS
A very special THANK YOU to our outstanding exhibitors!
Sales R US Inc.
Salon Eden
Sandez Family Chiropractic & Wellness Center
Sarkis
Savannah Essentials
Scentsy Wickless Candles
ScriptureART
Sears Home Services
Select Marketing
Sensational Smiles
Shine a Light on Breast Cancer Awareness
Silpada Designs Jewelry
Sinclair's Jewelry, Watches, Jewelry Scarves
Sleep Number
Sloggers Garden Shoes
Snooztime
Sole-magic
South Bend Chocolate Company
Southern Exposure Sunrooms
Sparians Bowling Boutique & Bistro
Stella & Dot
Stony Mountain Vineyards
Strayer University
StriVectin
Styles Extended
Suite Paws Pet Resort & Spa
Sun Tan City
SWIFT MICROFIBER Cleaning System
Tanger Outlets Mebane
Tastefully Simple
Tech One Mobile
Temptations Parties
The Cake Pop Shop
The Connection Place, Inc.
The Eccentric Cat
The Gateway for Cancer Research
The Golden Touch
The GripStic
The Leukemia & Lymphoma Society
The Pampered Chef
The Silver Link
The Sportula
The Tote Buddy
The Woman In Pink
The WOWW Towel
Theanys Flags
Therapeutic Innovations/Hematite Jewelry
Thirty-One Gifts
Tonya's Cookie Company
Too Qt
Top of the Line Designs
Traci Lynn Fashion Jewelry
Tumbler Bay
Tupperware - Full Circle Enterprises
Tutor Doctor
UNC Aesthetic & Laser Center
UNC Eshelman School of Pharmacy
US Food and Drug Administration
US Home Exteriors
Unique Designs By Wanda
Variety Inc.
Vein Clinics of America
VibaBody Slimmer
Virginia Carolinas Peanut Promotions
Virginia Tourism
Vision Discount Plan
Vision Martial Arts
Visit Central Florida
Visiting Angels
Vitamist
WRAL
WRAL Smart Shopper
Waddell & Reed
Wag N' Tag
Water Marbles
Webster Enterprises
Wet 'n Wild Emerald Pointe Water Park
Whitley Furniture Galleries
Wild @ Art Kids
Wild Irish Rose Celtic Shop
Wilkinson Supply Company
Wine and Design
World’s Best Reading Glasses
Yoli - The Better Body Company
YOGA MATTY
Your Inspriration At Home
Your Style By Tweet
ZPizza
EXHIBITORS SAY IT BEST
The 2012 Southern Women's Show was the best one we have
had yet! We've been coming for a number of years. The
customers and the staff were top notch! Keep up the good
work! Christy Crisco & Trent Maner, Dennis Vineyards
This was the launch for Bansela in NC and we couldn't be
happier with the response we received from everyone. We will
do this show along with other Southern Women’s Shows in
the future. Big thank you to Tish for all she did to help make
our experience a great one! Sandi Ake, Bansela
Attendance was awesome! We had the best show we've had
in years! Eva Brown, 2 Happy Feet
JOIN US IN 2013
Mark your calendar now!
Next year’s show is scheduled for
April 26 - 28, 2013.
For more information:
Tish Atkins
Executive Show Manager
800.849.0248 x 110
[email protected]
Click here to apply for the 2013 Southern
Women’s Show in Raleigh!