on-air presentation - Westman Communications Group

STYLE
GUIDE
O N -A I R P R E S E N TAT I O N
ON-AIR PROMOS - Fonts
Stag Sans Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Stag Sans Book
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Stag Sans Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Stag Sans Semi-Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
QUICK GUIDE FOR CBC A&E PROMOS
There are five main graphic elements to consider when building a new CBC A&E promo.
They are: Front Plates, Lower Third, Social Media Tag, Transitions, and Backplates.
Frontplates - There are two different lengths. One set is 45 frames long, the other set is 35 frames long.
Lower Third - These should appear over footage but not over any other graphic element such as the
frontplates, transitions and backplates.
Social Media Tag - This should appear at the top left of the screen over footage
Transitions - There are eight transition elements. They can be used over a cut between two clips.
Backplates - Includes a stylized show title with day and time information and always ends with the CBC logo resolve
Frontplate
Lower Third
Transition
Backplate
FRONTPLATES
There are two lengths for the frontplates. One set is 35 frames long. The other set is 45 frames long.
LOWER THIRD
Stag Sans Book 45 pt
Stag Sans Medium 23 pt.
Stag Sans Medium 45 pt.
SOCIAL MEDIA TAG
Stag Sans Book 44 pt.
TRANSITIONS
The transitions all have an alpha dissolve in and out. There is one solid frame which should
be positioned over the cut between two clips.
BACKPLATES
Backplates are all 5 seconds (150 frames) which includes the show title, day and time and the CBC logo resolve.
Some trimming of the length is done where necessary.
Backplate 2 line title
Stag Sans Book
Backplate time and date information
Stag Sans Medium
Stag Sans Light
Stag Sans Book
CBC LOGO RESOLVE
MENU
Stag Sans Medium
Stag Sans Light
Stag Sans Book
CREDITS AND COMING UP
Credits always run in the left side window and the ‘coming up’ video runs in the right side window
STYLE
GUIDE
PRINT ADVERTISING
PRINT ADVERTISING - Fonts
Stag Sans Light
Tune-in info should be type set using Stag Sans, Day of the
week and should be typeset using Stag Sans Semi-Bold in
all-caps, while other tune-in info should be type set using
Stag Sans Book and Stag Sans Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Stag Sans Book
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Stag Sans Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Stag Sans Semi-Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
PRINT ADVERTISING - Logo
CBC Logo on advertising
Any off-air print ad and digital banners should have the full CBC logo prominently display at the lower right-hand
part of the design surface, it should be centre align with the tune-in info, the full CBC logo with the wordmark CBC
underneath the gem should be use, there are three colour versions of the full CBC logo to use in different print
circumstances, on any light-coloured background, please use the full colour version, use the reverse version on dark
coloured background and the Black version on B&W print application.
Do Not
Full colour
version on
white or
light- coloured
background
Reverse
version on
dark-coloured
background
in both colour
and B&W
application
Full black
version on
light-coloured
background
in B&W
application
Do not change
the colour
combination
of the CBC
logo when
use on dark
background
PRINT/DIGITAL ADVERTISING - Logo (con’t)
CBC Logo on advertising
When placing the CBClogo, pls ensure there’s space
around the gem, see sample below for guideline
CBC logo colour palette
Pantone 485C
CMYK
0C
100 M
100 Y
0K
There should be clear space around the full CBC logo,
the space should be equivalent to the width of the outside
piece of the gem
Pantone Black
CMYK
0C
0M
0Y
100 K
PRINT ADVERTISING - PRINT ADS APPLICATION ( Non-sponsored version)
TUNE-IN info on advertising on light coloured background
Tune-in info required to be placed prominently at the
lower part of the design surface, Date, time and CBC logo
should be on the same line, Date and time should be align
to the centre of the logo, see sample below
There should be at least .25”
space between tune-in info bar and
any graphic or text
Full colour CBC logo
on light background
.25”
space
SERIES PREMIERE
SEPT. 19
WEDNESDAYS at 9/ 9:30NT
cbc.ca/titanic
SERIES PREMIERE
SEPT. 19 WEDNESDAYS at 9/ 9:30NT
Premiere
date info
Type set in
Stag Sans
Light
Pipe
Date & Time
a .5 stroke
line to
separate
Premiere
date and
tune-in
Date in Stag
Sans Bold
ALL CAPS
and NT times
in Stag Sans
Light set to
half of the size
of the Date
Web link and
social media info
CBC.ca url type set
in DIN bold add
facebook icon &
Twitter icon with
#hashtag
if applicable
cbc.ca/titanic
Sample placement of the tune-in info
on a vertical design surface
PRINT ADVERTISING - PRINT ADS APPLICATION ( Non-sponsored version)
TUNE-IN info on advertising on light coloured background
Tune-in info required to be placed prominently at the
lower part of the design surface, Date, time and CBC logo
should be on the same line, Date and time should be align
to the centre of the logo.
The boys are back for an all-new season
SEASON PREMIERE
SEPT. 17 WEEKDAYS at 2/ 2:30NT
cbc.ca/stevenandchris
Sample finished ad on a light background
PRINT ADVERTISING - PRINT ADS APPLICATION ( Non-sponsored version)
TUNE-IN info on advertising on dark coloured background
Tune-in info required to be placed prominently at the
lower part of the design surface, Date, time and CBC logo
should be on the same line, Date and time should be align
to the centre of the logo, see sample below
There should be at least .25”
space between tune-in info bar and
any graphic or text
.25”
space
Reverse CBC logo
on dark background
SERIES PREMIERE
SEPT. 19 WEDNESDAYS at 9/ 9:30NT
cbc.ca/titanic
SERIES PREMIERE
SEPT. 19 WEDNESDAYS at 9/ 9:30NT
Premiere
date info
Type set in
Stag Sans
Light
Pipe
Date & Time
a .5 stroke
line to
separate
Premiere
date and
tune-in
Date in Stag
Sans Bold
ALL CAPS
and NT times
in Stag Sans
Light set to
half of the size
of the Date
Web link and
social media info
CBC.ca url type set
in DIN bold add
facebook icon &
Twitter icon with
#hashtag
if applicable
cbc.ca/titanic
Sample placement of the tune-in info
on a vertical design surface
PRINT ADVERTISING - PRINT ADS APPLICATION ( Non-sponsored version)
TUNE-IN info on advertising on dark coloured background
KEVIN
ZEGERS
NEVE
CAMPBELL
CHRIS
NOTH
DEREK
JACOBI
Tune-in info required to be placed prominently at the
lower part of the design surface, Date, time and CBC logo
should be on the same line, Date and time should be align
to the centre of the logo.
BEFORE SHE COULD MAKE HISTORY, SHE HAD TO BE MADE.
– LIMITED SERIES EVENT –
SERIES PREMIERE
SEPT. 19 WEDNESDAYS at 9/ 9:30NT
cbc.ca/titanic
Titanic_Chatelaine_7.875x10.75.indd 1
12-08-17 10:52 AM
Sample finished ad on a dark background
Titanic_Chatelaine_7.875x10.75
CBC Radio Canada, English Communications
250 Front Street West P.O. Box 500, Station “A” Toronto, ON M5W 1E6
Print Production 416-205-3781
Client: Titanic
Insertion: Chatelaine
Date: September issue
Art Director: Alan Chan
Trim: 7.875” x 10.75”
Live: 7.375” x 10.25”
Bleed: 8.125” x 11”
Colours
Spot Colours:
None
APPROVALS
Print Production _______________
Creative Director ______________
Art Director ___________________
Copywriter ___________________
Client ________________________
Account Team ________________
PRINT ADVERTISING - OUTDOOR APPLICATION ( Non-sponsored version)
TUNE-IN info on advertising on billboards
Tune-in info required to be placed prominently at the
lower part of the design surface, Date, time and CBC logo
should be on the same line, Date and time should be align
to the centre of the logo, see sample below
KEVIN
ZEGERS
NEVE
CAMPBELL
CHRIS
NOTH
DEREK
JACOBI
SERIES PREMIERE
SEPT. 19 WEDNESDAYS at 9/ 9:30NT
SERIES PREMIERE
SEPT. 19 WEDNESDAYS at 9
cbc.ca/titanic
cbc.ca/titanic
CBC_Titanic_OFH_20x10
Sample finished billboard
on a dark background
CBC Radio Canada, English Communications
250 Front Street West P.O. Box 500, Station “A” Toronto, ON M5W 1E6
Print Production 416-205-3781
Client: Titanic
Art Director: Alan Chan
Sample placement of the tune-in info
on a 20x10 horizontal board
Trim: 10”x5”
Live: 9.5” x 4.5”
Bleed: 10.25” x 5.25”
Colours
Spot Colours:
None
APPROVALS
Print Production _______________ Creative Director ______________
Art Director _________________
Copywriter __________________
Client ______________________
Account Team _______________
STYLE
GUIDE
PRINT ADVERTISING - B2B
PRINT ADVERTISING - Sponsor Logos
Sponsor Logos on CBC advertisement
When placing sponsor logos on CBC advertisement, the following must be followed
1. Sponsor logos CAN NOT BE BIGGER THAN our CBC Gem logo
( see sample proportion below)
2. Sponsor logos always placed at the lower left hand corner of the design surface
(see placement samples in the next two pages)
3. Sponsor logos with no tag lines are preferred
4. Both light and dark version of sponsor logos must be provided.
Sample proportion of a sponsor logo in relation to the CBC logo
YOUR
LOGO
HERE
Maximum size of a vertical sponsor logo ( with or without tag line)
should not exceed the height of the centre circle of the “Gem “CBC logo
YOUR
LOGO
HERE
Maximum size of a horizontal sponsor logo (with or without tag line)
should not exceed the width of the “Gem “CBC logo plus the outside
piece of the gem on both sides combined
PRINT ADVERTISING - PRINT ADS APPLICATION ( Sponsored version)
TUNE-IN info on advertising on light coloured background
Tune-in info required to be placed prominently at the
lower part of the design surface, Date, time and CBC logo
should be on the same line, Date and time should be align
to the centre of the logo, see sample below
Full colour CBC logo
on light background
There should be at least .25”
space between tune-in info bar and
any graphic or text
.25”
space
SERIES PREMIERE
SEPT. 19
WEDNESDAYS at 9/ 9:30NT
YOUR
LOGO
HERE
cbc.ca/titanic
SERIES PREMIERE
SEPT. 19 WEDNESDAYS at 9/ 9:30NT
Sponsor
Logo
Premiere
date info
Type set in
Stag Sans
Light
Pipe
Date & Time
a .5 stroke
line to
separate
Premiere
date and
tune-in
Date in Stag
Sans Bold
ALL CAPS
and NT times
in Stag Sans
Light set to
half of the size
of the Date
Web link and
social media info
CBC.ca url type set
in DIN bold add
facebook icon &
Twitter icon with
#hashtag
if applicable
YOUR
LOGO
HERE
cbc.ca/titanic
Sample placement of the tune-in info and
sponsor logo on a vertical design surface
PRINT ADVERTISING - PRINT ADS APPLICATION ( Sponsored version)
TUNE-IN info on advertising on dark coloured background
Tune-in info required to be placed prominently at the
lower part of the design surface, Date, time and CBC logo
should be on the same line, Date and time should be align
to the centre of the logo, see sample below
Full colour CBC logo
on light background
There should be at least .25”
space between tune-in info bar and
any graphic or text
.25”
space
SERIES PREMIERE
SEPT. 19
WEDNESDAYS at 9/ 9:30NT
YOUR
LOGO
HERE
cbc.ca/titanic
SERIES PREMIERE
SEPT. 19 WEDNESDAYS at 9/ 9:30NT
Sponsor
Logo
Premiere
date info
Type set in
Stag Sans
Light
Pipe
Date & Time
a .5 stroke
line to
separate
Premiere
date and
tune-in
Date in Stag
Sans Bold
ALL CAPS
and NT times
in Stag Sans
Light set to
half of the size
of the Date
Web link and
social media info
CBC.ca url type set
in DIN bold add
facebook icon &
Twitter icon with
#hashtag
if applicable
YOUR
LOGO
HERE
cbc.ca/titanic
Sample placement of the tune-in info and
sponsor logo on a vertical design surface
PRINT ADVERTISING - OUTDOOR APPLICATION ( Sponsored version)
TUNE-IN info on advertising on billboards
Tune-in info required to be placed prominently at the
lower part of the design surface, Date, time and CBC logo
should be on the same line, Date and time should be align
to the centre of the logo, see sample below
WHO WILL WEAR THE RUBY SLIPPERS?
SERIES PREMIERE
YOUR
LOGO
HERE
SEPT. 19 WEDNESDAYS at 9/ 9:30NT
SPECIAL 2-HOUR PREMIERE SEPT. 16
cbc.ca/titanic
SUNDAYS & MONDAYS at 8
cbc.ca/overtherainbow
CBC_OTR_OFH_v2_option3.indd 1
12-08-17 6:03 PM
Sample finished billboard with sponsor logo
CBC Radio Canada, English Communications
250 Front Street West P.O. Box 500, Station “A” Toronto, ON M5W 1E6
Print Production 416-205-3781
Client: CBC News Toronto
Art Director: Alan Chan
Sample placement of the tune-in info
on a 20x10 horizontal board
Trim: 10”x5”
Live: 9.5” x 4.5”
Bleed: 10.25” x 5.25”
Colours
Spot Colours:
None
CBC_News_Toronto_OFH_HeadlineV2
APPROVALS
Print Production _______________ Creative Director ______________
Art Director _________________
Copywriter __________________
Client ______________________
Account Team _______________
PRINT ADVERTISING - Sponsored Contests
CBC Contests logo
CBC Contest Logo
S
ST
CONT
E
CONT
E
CBC Contest logo must be use on any sponsored contests advertising
S
ST
CBC Contests logo
full colour
black and white
S
ST
YOUR
LOGO
HERE
CONT
E
CONT
E
Sample Composite contest logo
S
ST
1. Composite contest logo can be made base on the guideline shown here
2. Composite contest logo always placed at the lower left hand corner of the design surface
(see placement samples in the next page)
3. Sponsor logos with no tag lines are preferred
4. Both light and dark version of sponsor logos must be provided.
Sample Composite contest logo,
full colour logo cannot be bigger
black and white
sponsor
than our CBC Contest logo but should
be the same size as our logo, proportion
should be 50/50
STYLE
GUIDE
O N-A I R A DV E RT I S I N G - B2B
ON-AIR ADVERTISING - Sponsor Logos
Sponsor Logos on Full frame backplate
Sponsor logos to be placed within designated area indicated by dotted lines.
Logos should stay within safe action area, indicated by solid outer rectangle.
Sample CBC full frame backplate
ON-AIR ADVERTISING - Sponsor Logos
Sponsor Logos on Menu
Sponsor logos to be placed within designated area indicated by dotted lines.
Logos should stay within safe action area, indicated by solid outer rectangle.
Sample CBC Menu
ON-AIR ADVERTISING - Sponsor Logos
Sponsor Logos on in-show lower-third
Sponsor logos to be placed within designated area indicated by dotted lines.
Logos should stay within safe action area, indicated by solid outer rectangle.
Sample CBC in-show lower -third
ON-AIR ADVERTISING - Sponsor Logos
Sponsor Logos on in-show URL lower-third
Sponsor logos to be placed within designated area indicated by dotted lines.
Logos should stay within safe action area, indicated by solid outer rectangle.
Sample CBC in-show URL lower -third
ON-AIR ADVERTISING - Sponsor Logos
Sponsor Logos on sponsored show lower-third
Sponsor logos to be placed within designated area indicated by dotted lines.
Logos should stay within safe action area, indicated by solid outer rectangle.
Sample CBC sponsored show lower -third
STYLE
GUIDE
D I G I TA L A D V E R T I S I N G
DIGITAL ADVERTISING - Fonts
Stag Sans Light
TUNE-IN info on advertising
Tune-in info should be type set using Stag Sans, Day of the
week and should be typeset using Stag Sans Semi-Bold in
all-caps, while other tune-in info should be type set using
Stag Sans Book and Stag Sans Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Stag Sans Book
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Stag Sans Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Stag Sans Semi-Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
DIGITAL ADVERTISING - Logo (con’t)
CBC Logo on advertising
When placing the CBClogo, pls ensure there’s space
around the gem, see sample below for guideline
CBC logo web colour palette
hex #D81E05
RGB
R 216
G 30
B5
There should be clear space around the full CBC logo,
the space should be equivalent to the width of the outside
piece of the gem
hex #000000
RGB
R0
G0
B0
DIGITAL ADVERTISING - WEB BANNER APPLICATION ( Non-sponsored version)
TUNE-IN info on light coloured background
Tune-in info required to be placed prominently at the lower
section of the design surface, Date, time and CBC logo
should be on the same line, Date and time should be align to
the BOTTOM of the CBC logo, see sample below
Full colour CBC logo
on light background
There should be at least 15px
space between tune-in info bar and
any graphic or text
15px
space
Premiere
date info
Type set in Stag
Sans Medium, set
to approx 2/3 the
x-height of the
date, can be colourized, depending on creative,
as long as it is still
legible against the
background
Date & Time
Date in Stag Sans Bold ALL CAPS and
NT times in Stag Sans Book set to half
the x-height of the date
Sample placement of the tune-in info
on portrait/half-page (300x600) web banner
DIGITAL ADVERTISING - WEB BANNER APPLICATION ( Non-sponsored version)
TUNE-IN info on advertising on light coloured background
Tune-in info required to be placed prominently at the
lower part of the design surface, Date, time and CBC logo
should be on the same line, Date and time should be
aligned to the centre of the logo.
Sample finished digital ads on a light background
DIGITAL ADVERTISING - WEB BANNER APPLICATION ( Non-sponsored version)
TUNE-IN info on dark coloured background
Tune-in info required to be placed prominently at the lower
section of the design surface, Date, time and CBC logo
should be on the same line, Date and time should be align to
the BOTTOM of the CBC logo, see sample below
Reverse CBC logo
on dark background
There should be at least 15px
space between tune-in info bar and
any graphic or text
15px
space
Premiere
date info
Type set in Stag
Sans Medium, set
to approx 2/3 the
x-height of the
date, can be colourized, depending on creative,
as long as it is still
legible against the
background
Date & Time
Date in Stag Sans Bold ALL CAPS and
NT times in Stag Sans Book set to half
the x-height of the date
Sample placement of the tune-in info
on portrait/half-page (300x600) web banner
DIGITAL ADVERTISING - WEB BANNER APPLICATION ( Non-sponsored version)
TUNE-IN info on advertising on dark coloured background
Tune-in info required to be placed prominently at the
lower part of the design surface, Date, time and CBC logo
should be on the same line, Date and time should be
aligned to the bottom of the logo.
Sample finished digital ads on a dark background
DIGITAL ADVERTISING - Sponsor Logos
Sponsor Logos on CBC digital advertisements
Sample proportion of a sponsor logo in relation
to the CBC logo
When placing sponsor logos on CBC advertisement, please adhere to the following:
1. Sponsor logos CAN NOT BE BIGGER THAN the CBC Gem logo
( see sample proportion at right)
2. Sponsor logos are always placed at the lower left hand corner of the
design surface (see placement samples on the next two pages)
3. Sponsor logos with no tag lines are strongly recommended, as this
will effect the prominence and legibility of the logo
YOUR
LOGO
HERE
4. Both light and dark versions of sponsor logos must be provided
5. No animation of sponsor logo is permitted
6. Please note that digital advertising which appears on external
publishers’ websites are subject to the publisher’s policy on third party
advertising. Sponsor logos are prohibited on certain external
publishers’ websites.
7. No sponsor logos will be featured on digital banners or
advertisements with a pixel area smaller than 728x90 (calculated by
multiplying width by height of ad space.)
YOUR LOGO HERE
Maximum size of a sponsor logo must never exceed 75%
the pixel area of the CBC logo. This can be calculated by
multiplying the width by the height of each logo. Templates for
web banners available.
DIGITAL ADVERTISING - WEB BANNER APPLICATION ( Sponsored version)
TUNE-IN info on light coloured background
Tune-in info required to be placed prominently at the lower
section of the design surface, Date, time and CBC logo
should be on the same line, Date and time should be align to
the BOTTOM of the CBC logo, see sample below
There should be at least 15px
space between tune-in info bar and
any graphic or text
Full colour CBC logo
on light background
15px
space
Premiere
date info
Type set in Stag
Sans Medium, set
to approx 2/3 the
x-height of the
date, can be colourized, depending on creative,
as long as it is still
legible against the
background
YOUR
LOGO
HERE
YOUR
LOGO
HERE
Date & Time
Sponsor
Logo
Date in Stag Sans Bold ALL CAPS and
NT times in Stag Sans Book set to half
the x-height of the date
Sample placement of the tune-in info
on portrait/half-page (300x600) web banner
DIGITAL ADVERTISING - WEB BANNER APPLICATION ( Sponsored version)
TUNE-IN info on dark coloured background
Tune-in info required to be placed prominently at the lower
section of the design surface, Date, time and CBC logo
should be on the same line, Date and time should be align to
the BOTTOM of the CBC logo, see sample below
There should be at least 15px
space between tune-in info bar and
any graphic or text
Reverse CBC logo
on dark background
15px
space
Premiere
date info
Type set in
Stag Sans
Medium, set
to approx 2/3 the
x-height of the
date, can be colourized, depending on creative,
as long as it is still
legible against the
background
YOUR
LOGO
HERE
Date & Time
Sponsor
Logo
Date in Stag Sans Bold ALL CAPS and
NT times in Stag Sans Book set to half
the x-height of the date
YOUR
LOGO
HERE
Sample placement of the tune-in info
on portrait/half-page (300x600) web banner
DIGITAL ADVERTISING - Sponsored Contests
CBC Contests logo
CBC Contest Logo
S
ST
CONT
E
CONT
E
CBC Contest logo must be use on any sponsored contests advertising
S
ST
CBC Contests logo
full colour
black and white
S
ST
YOUR
LOGO
HERE
CONT
E
CONT
E
Sample Composite contest logo
S
ST
1. Composite contest logo can be made based on the guideline shown here
2. Composite contest logo always placed at the lower left hand corner of the design surface
(see placement samples in the next page)
3. Sponsor logos with no tag lines are strongly recommended, as this
effect the prominence and legibility of the logo
4. Both light and dark version of sponsor logos must be provided.
will
Sample Composite contest logo,
full colour logo cannot be bigger
black and white
sponsor
than our CBC Contest logo but should
be the same size as our logo, proportion
should be 50/50
DIGITAL ADVERTISING - Sponsored Contests
CBC Contests logo
CBC Contest Logo
S
ST
full colour
CONT
E
CONT
E
CBC Contest logo must be use on any sponsored contests advertising
S
ST
black and white
Sample finished CBC Contest digital banners
S T Y L E G U I D E - C B C N E W S P R I N T A DV E RT I S I N G | FA L L 2 0 1 2
PRINT/DIGITAL ADVERTISING - CBC News Logo (con’t)
CBC News Logo on advertising
When placing the CBClogo, pls ensure there’s space
around the gem, see sample below for guideline
CBC logo colour palette
Pantone 485C
CMYK
0C
100 M
100 Y
0K
There should be clear space around the full CBC logo,
the space should be equivalent to the width of the outside
piece of the gem
Pantone Black
CMYK
0C
0M
0Y
100 K
PRINT ADVERTISING - CBC News Fonts
Stag Slab Serif Light
Headline & TUNE-IN info on advertising
Tune-in info should be type set using Stag Slab Serif, Day
of the week and should be typeset using Stag PS Bold in
Upper-lower case, while other tune-in info should be type
set using Stag PS Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Stag Slab Serif Book
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Stag Slab Serif Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Stag Slab Serif Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
PRINT ADVERTISING - PRINT ADS APPLICATION - LOCAL NEWS
Content Area
Content area can feature hosts or topical graphic, the
sample shown a team shot with a skyline of the city,
this is the most common usage for generic promotion,
Editorial style photos of hosts in studio or in an outside
envoirment is strongly recommended.
Local News background
Local news print ads should use the red graphic package, Tune-in
info required to be placed prominently on the right hand side of the
red bar, Date, and time should be typeset in two lines , see sample
below.
Local News branding area
Web link and
social media info
CBC.ca url type set
in Stag Medium add
facebook icon &
Twitter icon with
#hashtag
if applicable
Date & Time
Date in Stag
PS Bold
and times
should be in
Stag PS Serif
Sample local news ad
PRINT ADVERTISING - PRINT ADS APPLICATION - THE NATIONAL and GENERIC NEWS MULTIPLATFORM
Content Area
National News background
Content area can feature hosts or topical graphic,
Editorial style photos of hosts in studio or in an outside
envoirment with a shallow depth of field is strongly
recommended. For topical news, compelling editorial
shots is strongly recommended.
National news print ads should use the blue graphic package,
Tune-in info required to be placed prominently on the right hand
side of the blue bar, Date, and time should be typeset in two lines ,
see sample below.
National News & Multi-Platforms branding area
Web link and
social media info
CBC.ca url type set
in Stag Medium add
facebook icon &
Twitter icon with
#hashtag
if applicable
Date & Time
Date in Stag
PS Bold
and times
should be in
Stag PS Serif
Sample National news ad
PRINT ADVERTISING - PRINT ADS APPLICATION - NEWS NETWORK
Content Area
News Network background
Content area can feature hosts or topical graphic,
Editorial style photos of hosts in studio or in an outside
envoirment with a shallow depth of field is strongly
recommended. For topical news, compelling editorial
shots is strongly recommended.
News Network print ads should use the yellow graphic package,
Tune-in info required to be placed prominently on the right hand
side of the yellow bar, Date, and time should be typeset in two lines ,
see sample below.
News Network branding area
Web link and
social media info
CBC.ca url type set
in Stag Medium add
facebook icon &
Twitter icon with
#hashtag
if applicable
Date & Time
Date in Stag
PS Bold
and times
should be in
Stag PS Serif
Sample News Network ad