Sled Island Partnership Information

Sled Island Partnership Information
June 22 – 26 2011
"Arguably Calgary's proudest achievement
since the 1989 Stanley Cup" — Exclaim! Magazine
broken social scene
www.sledisland.com
sled island mascot
“There was a palpable sense that Calgary is becoming a blossoming
creative centre where its best artists don't feel they necessarily need
to leave to grow.” — The Globe and Mail
Background Sled Island is an annual four-day independent music and arts festival in Calgary,
Alberta that brings together over 300 artists and bands in more than 30 venues throughout the
city. Since 2007, Sled Island’s innovative, eclectic programming and independent spirit have
combined with Calgary’s youthful energy to produce a festival that now attracts a diverse and
global audience, draws the attention of local, national and international media, and was recently
voted one of the top 10 music festivals in Canada by listeners of CBC Radio 3.
As the festival’s fifth anniversary approaches, scheduled to take place from June 22 – 26,
2011, Sled Island is seeking new festival partners and sponsors that wish to support the arts
in Calgary and in Western Canada. The opportunities for partnership are limitless, and Sled
Island would be very pleased to discuss the many creative ways that organizations and private
businesses can become part of this young and exciting festival.
Sled Island
1740 13th Ave SW
Calgary AB T3C 0C9
T 403 770 9698
www.sledisland.com
SLED ISLAND YOUTH
OLYMPIC PLAZA STAGE
pre-show olympic plaza crowd
Sled Island
1740 13th Ave SW
Calgary AB T3C 0C9
T 403 770 9698
www.sledisland.com
300 Artists
THE BLACK LIPS
Sled Island
1740 13th Ave SW
Calgary AB T3C 0C9
T 403 770 9698
www.sledisland.com
PAST ARTISTS INC LUDE
Girl Talk
Women
Cave Singers
Wire
The Constantines
Scout Niblet
Broken Social Scene
Yo La Tengo
Small Town DJs
The Bronx
Dodos
BBQ
Ladyhawk
Elliot Brood
Grizzly Bear
Black Lips
Andrew W.K.
Carolyn Mark
Ted Leo and the Pharmacists
Quintron & Miss Pussycat
Thermals
No Age
Spoon
Sleepy Sun
Jose Gonzales
Turbo Fruits
Chad VanGaalen
RZA (Bobby Digital)
Chain and the Gang
Deerhunter
SIDS
Beans
Ty Segall
Cat Power
GZA Final Fantasy
Woodpigeon
Destroyer
Okkervil River
Mogwai
The Funfuns
Built to Spill
Liars
Why?
Drive By Truckers
Luther Wright
The Walkmen
Azeda Booth
Bobby Conn
Les Savy Fav
Deerhoof
Tegan and Sara
The Dutchess and the Duke
Fred Armisen
No Means No
Jane Vain & The Dark Matter
Deerhunter
No Age
Jonathan Richman
Apostle of Hustle
Of Montreal
Monotonix
Eric Bachman
Dinosaur Jr.
Mates Of State
Tren Brothers
The King Khan & BBQ Show
!!!
Blitzen Trapper
The Breeders
Of Montreal
Sled Island
1740 13th Ave SW
Calgary AB T3C 0C9
T 403 770 9698
www.sledisland.com
!!!
50% of all Sled Island
performers are from within
Alberta, making Sled Island
one of the largest employers of
local artists in the Province.
GIRL TALK
GIRL TALK
THE DUDES
Sled Island
1740 13th Ave SW
Calgary AB T3C 0C9
T 403 770 9698
www.sledisland.com
5 000 Attendees
Attendees at Olympic Plaza, Downtown Calgary
Sled Island
1740 13th Ave SW
Calgary AB T3C 0C9
T 403 770 9698
www.sledisland.com
DEMOGRAPHIC
80%
95%
88%
76%
18 – 34 years old
Employed or in full-time studies
Have post-secondary education
Calgary residents
Our Audience In 2010, Sled Island attracted over 3 600 music and art-loving ticket holders,
over 1 000 musicians, filmmakers and visual artists, 400 volunteers, and 300 journalists and
industry professionals from around the world.
Sled Island's audience, which has grown by 20% annually, is primarily 18 – 34 years old,
educated, employed, and living in Calgary. More importantly, Sled Island’s audience is made
up of cultural tastemakers; discriminating fans of music and art. They are dynamic consumers,
particular in their tastes and are highly media aware. As opinion leaders, they are all-too
willing to voice their preferences through word-of-mouth and social media (blogs, social
networking sites like Facebook and Twitter, etc.). As such, they represent an important but
traditionally hard-to-reach segment of the market. As Sled Island has become a trusted brand
through its presentation of exciting, buzz-worthy music and arts programming, Sled Island
represents a perfect means with which to approach this segment.
Sled Island
1740 13th Ave SW
Calgary AB T3C 0C9
T 403 770 9698
www.sledisland.com
OLYMPIC PLAZA STAGE
central united church
DEERHOOF AND AUDIENCE at Central United Church
Royal Canadian Legion #1
Sled Island
1740 13th Ave SW
Calgary AB T3C 0C9
T 403 770 9698
www.sledisland.com
30+ Venues
nü sensae at REPUBLIK NIGHTCLUB
Sled Island
1740 13th Ave SW
Calgary AB T3C 0C9
T 403 770 9698
www.sledisland.com
PAST VENUES INC LUDE
Royal Canadian Legion #1
Broken City
Central United Church
Hifi Club
Arrata Opera Center
Calgary Science Center
Comrad Sound
Dicken's
Illingsworth Kerr Gallery
The New Black
The Ship & Anchor
Auburn Saloon
Olympic Plaza
Sloth Records
Local 510
Cantos Music Foundation
The Distillery
Local 522
The Palomino
The Straw Gallery
Bamboo
The Gallery
The Local Library
The Plaza Theatre
Tubby Dog
Higher Ground
Marquee Room
Republik
Vern's
Sled Island
1740 13th Ave SW
Calgary AB T3C 0C9
Wyckham House
T 403 770 9698
www.sledisland.com
TED LEO & THE PHARMACISTS
300 Journalists
Sled Island
1740 13th Ave SW
Calgary AB T3C 0C9
T 403 770 9698
www.sledisland.com
SLED ISLAND 2010 REVIEWS
“A festival that has already earned a reputation for producing dream
lineups for adventurous music fans.” — Calgary Herald
“There was a hint of sadness as the whirlwind weekend wound down,
with fans wishing every weekend was this legendary.” — Exclaim! Magazine
“. . . one of the coolest and most significant independent music
festivals in Canada.” — Calgary Sun
“Every available venue in the city was stuffed with musicians playing and
art events and all the rest of it. What happened was quite extraordinary.”
— Colin Newman of Wire
“. . . for the past five days, this city has been flooded with many of Canada’s
most influential and creative independent artists for the festival.”
—
National Post
Sled Island
1740 13th Ave SW
Calgary AB T3C 0C9
T 403 770 9698
www.sledisland.com
2010 SURVEY RESPONSES
Sled Island is quickly gaining momentum:
99%
95%
87%
97%
98%
96%
Percentage of respondents that stated:
"Sled Island supports the regional music and arts community."
Percentage of respondents that look foward to Sled Island every
year and trust the lineup will always have something they like.
Percentage of respondents that stated they would attend the
events regardless of their preference for the main stage acts.
Percentage of respondents that indicated
a high appeal rating for the bands/artist lineup.
Percentage of respondents that indicated
a high appeal rating for the venues.
21
Number of performances attended
by the average festival-goer
Percentage of respondents that reported they discover
new artists at Sled Island they would otherwise never see.
*Information provided by Research & Insight Consulting 'Sled Island Audience Feedback Survey' respresenting 424 respondents.
Sled Island
1740 13th Ave SW
Calgary AB T3C 0C9
T 403 770 9698
www.sledisland.com
SLED ISLAND SPONSOR
SLED ISLAND VOLUNTEERS
SLED ISLAND SPONSOR
PLAZA THEATRE STAGE
Sled Island
1740 13th Ave SW
Calgary AB T3C 0C9
T 403 770 9698
www.sledisland.com
Partnership Opportunities
Sled Island
1740 13th Ave SW
Calgary AB T3C 0C9
T 403 770 9698
www.sledisland.com
Keys to Success Sled Island is an ambitious festival that, in only four years, has captured
the attention and earned the adoration of artists, media and a growing audience of culturally
aware fans of music and art. Sled Island is proud of the incredible success it has achieved,
and recognizes that this success is due in large part to the incredible support it has received
from the community.
In addition to the invaluable support it receives each year from more than 400 volunteers
and from its key public funding partners, Sled Island has benefitted tremendously from
the willingness of many organizations to partner themselves with the festival.
In return for this much-appreciated and highly-valued support, Sled Island provides its
festival partners with the opportunity to directly engage with an overwhelmingly young,
educated and attentive audience that turns to Sled Island each year to discover the most
interesting independent music and art currently being produced.
Sled Island is actively seeking new festival partners who believe in the value of this four-day
cultural event and who wish to become part of one of North America’s fastest growing music
and arts festivals. For more information on how organizations can become involved with
Sled Island, please contact the festival at [email protected].
Sled Island
1740 13th Ave SW
Calgary AB T3C 0C9
T 403 770 9698
www.sledisland.com
PREMIER SPONSORS
Beatroute
Calgary Arts
Development
Calgary Sun
CJSW 90.9FM
The City of Calgary
Dose.ca
DONORS
24Hour magazine
CKUA Radio Network
Exclaim! Magazine
Industry Images
Pilsner
FRIENDS
Alberta Views
Alphabet Snowboards
ArtsScene
ATBT
Beama
Bullfrog Power
Caffé Beano
Calgary Is Awesome
Canada Disc, Inc.
CBC Radio 3
FRIENDS (CONT.)
CFCR 90.5FM
CFUV 101.9FM
CITR 101.9FM
Circa
CJSR 88.0FM
CKXU 88.3FM
Georgie
Green Calgary
Hyatt Regency
Lifetime Collective
Long & McQuade
New Canadian Modern
Nudie Jeans Co.
Nuvo Hotel Suites
Obey
Pepsi Co.
Plaza Theatre
Pop Montreal
Research & Insights
Rifflandia Festival
Sitka
Swizzlesticks Salon
Texture Magazine
Working Format
Sled Island
1740 13th Ave SW
Calgary AB T3C 0C9
T 403 770 9698
www.sledisland.com
SPONSORSHIP LEVELS
Level 1 — Naming Rights
VIP Passes ............................................................10
Festival Passes.......................................................20
Program Guide Ad...............................................Full Page (30,000 – 100,000 copies)
Delegate Bag Insert..............................................Distributed to artists, media, VIPs, etc. (1,000 inserts)
Venue Signage........................................................Major banner ads placed at outdoor venues and select clubs. ‘X presents: Sled Island’
Stage Sponsorship................................................‘X presents:’ at a club show, capacity 500+
Marketing Logo Placement................................All printed marketing material (ads, flyers, posters, etc)
Program Guide Recognition.............................Logo and ‘Thank You’ page
Website Presence..................................................Logo and link on ‘Sponsors’ page
Level 2 — Premier
VIP Passes ............................................................10
Festival Passes.......................................................10
Program Guide Ad...............................................Full Page (30,000 – 100,000 copies)
Delegate Bag Insert..............................................Distributed to artists, media, VIPs, etc. (1,000 inserts)
Venue Signage........................................................Major banner ads placed at outdoor venues and select clubs
Stage Sponsorship................................................‘X presents:’ at a club show, capacity 200+
Marketing Logo Placement................................All printed marketing material (ads, flyers, posters, etc)
Program Guide Recognition.............................Logo and ‘Thank You’ page
Website Presence..................................................Logo and link on ‘Sponsors’ page
Sled Island
1740 13th Ave SW
Calgary AB T3C 0C9
T 403 770 9698
www.sledisland.com
SPONSORSHIP LEVELS
Level 3 — Donor
Level 4 — Supporter
Level 5 — Friend
VIP Passes 5
VIP Passes 2
Festival Passes 3
Festival Passes 10
Festival Passes 5
Program Guide Ad 2/3 page (30,000 – 100,000 copies)
Program Guide Ad 1/3 page (30,000 – 100,000 copies)
Program Guide Ad 1/6 page (30,000 – 100,000 copies)
Delegate Bag Insert
Distributed to artists, media, VIPs, etc.
(1,000 inserts)
Delegate Bag Insert
Distributed to artists, media, VIPs, etc.
(1,000 inserts)
Venue Signage
Banner ads of agreed upon size placed at outdoor venue and a select club
Venue Signage
Banner ads of agreed upon size placed at outdoor venue and a select club
Stage Sponsorship
‘X presents:’ at a club show, capacity 200+
Stage Sponsorship
‘X presents:’ at a club show, capacity 100+
Program Guide Recognition
Logo and ‘Thank You’ page
Program Guide Recognition
Logo and ‘Thank You’ page
Website Presence
Logo and link on ‘Sponsors’ page
Website Presence
Logo and link on ‘Sponsors’ page
Delegate Bag Insert
Distributed to artists, media, VIPs, etc.
(1,000 inserts)
Venue Signage
Banner ads of agreed upon size placed at outdoor venue and a select club (less quantity and smaller banners than donor/ premier level)
Stage Sponsorship
‘X presents:’ at a club show, capacity 100+
Program Guide Recognition
Logo and ‘Thank You’ page
Website Presence
Logo and link on ‘Sponsors’ page
Sled Island
1740 13th Ave SW
Calgary AB T3C 0C9
T 403 770 9698
www.sledisland.com
For more information Zak Pashak Founder
[email protected]
Sled Island
1740 13th Ave SW
Calgary AB T3C 0C9
T 403 770 9698
www.sledisland.com