shades eq - The Beauty Concept Jamaica

SHADES EQ GLOSS
shades EQ
SHADES EQ
E QUALIZING C ONDITIONING C OLOR
Voted #1 Demi-Permanent Color by BehindTheChair.com, 2001–2012
SHADES EQ CREAM
EQUALIZING C ONDITIONING C OLOR
Voted #1 New Color by BehindTheChair.com, 2012
SHADES EQ COVER PLUS
B RIGHTENING C ONDITIONING C OLOR C REAM
This award-winning demi-permanent haircolor family
provides healthy-looking, high-shine results with incredible
conditioning and an amazing number of mixing possibilities. Featuring more than 95 shades in 16 families, plus Clear
shades and Color Kickers.
SHADES EQ GLOSS
SHADES EQ CREAM
SHADES EQ COVER PLUS
› No-ammonia formula
› No-ammonia formula
› No-ammonia formula
› Acidic pH
› Acidic pH
› Mix of direct and oxidative dyes
› 100% oxidative dyes provide
maximum longevity
› 100% oxidative dyes provide
maximum longevity
› Liquid consistency for traditional
uses: glaze, refresh and correct
› Refresh all Redken permanent
haircolor
› Blend 50% gray with a sheer
result
› Rich cream consistency for more
precise techniques, including
lowlighting and color blocking
› Correct and add condition to
overly-lightened or damaged hair
› Refresh all Redken permanent
haircolor
› Blend 50% gray with a deeper
result
› Rich cream consistency for more
precise techniques, including
lowlighting and color blocking
› Up to 75% gray coverage with
demi-permanent results
› Subtle brightening effect for more
visible reflect
› Maximum vibrancy with highly
reflective shades
OTHER SHADES EQ PRODUCTS
COLOR KICKERS
are vibrant, high-purity shades. They do not contain brown, which makes them excellent for
enhancing SHADES EQ GLOSS
formulas
CLEAR shades are unpigmented shades you can use alone to add incredible shine or with any other shade to dilute
color intensity (refer to the "Dilution Solution" chart).
SHADES EQ Processing Solution is the dedicated developer for SHADES EQ GLOSS
. It’s a 2% hydrogen peroxide
specifically formulated to maintain an acidic pH and stabilize viscosity. PRO-OXIDE Cream Developer is the appropriate
developer for SHADES EQ CREAM
and SHADES EQ COVER PLUS
.
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shades EQ
SHADES EQ GLOSS
GLAZE
MIXING AND PROCESSING
SHADES EQ CREAM
› Enhance, enrich, change, match,
tone down or intensify natural or
color-treated hair while harmonizing
contrast
› Tone pre-lightened or highlighted
hair
SHADES EQ COVER PLUS
› Enhance, enrich, change, match, tone down or intensify natural or colortreated hair while harmonizing contrast
› Refresh and renew faded mid-shaft and ends (Zones 2 and 3), while processing
permanent color at the regrowth (Zone 1)
› Restore color to highlights
› Add color immediately following a Redken texture service, to restore any color
loss that may have occurred
› Not recommended
CORRECT
› Fill over-lightened hair before a
tintback service
› Correct uneven, brassy or overly
vibrant tones
› Correct uneven, brassy or overly
vibrant tones
› Harmonize tone from scalp to ends
› Correct uneven, brassy or overly
vibrant tones
› Harmonize tone from scalp to ends
› Lessen banding
› N/A
› Add dimension with lowlights
› Color block and add contour with precise placement
COVER GRAY
› Blend gray without lifting the hair’s
natural pigment
› Blend gray with richer color and
without lifting the hair’s natural
pigment
BRIGHTENING
› Soften the natural base prior to a
highlight service
› Add reflect and shine to dull or
faded color
› N/A
CLEAR
› Blends up to 75% gray with demipermanent results*
› D e pos it s hine only
› Dilute color intensity
› Dilute level density
›
›
›
›
Soften the natural base
Dilute color intensity
Dilute level density
Brightening effect
› Shades EQ Gloss Crystal Clear
› Shades EQ Cream Clear
mixes with Shades EQ
SHADES EQ COVER
PLUS
Shades EQ Processing
Solution
Mix 1:1
10 volume Pro-oxide
Cream Developer
Mix 1:1
10 or 20 volume Pro-oxide
Cream Developer
Shades EQ
Shades EQ Cream Clear
:
use alone for added shine or
to lock previous color. Mix with
other shades for less color
deposit.
20
Shades EQ Cover Plus
Clear: use alone for added
shine with a subtle brightening
effect. Mix with other shades for
less color deposit.
1
FOR S HADES EQ G LOSS :
Shades EQ Gloss
+ 2 oz. Shades EQ
Processing Solution
2. Target Color: medium, warm neutral blonde
3. Formula: 2 oz. 07WN Chai Tea
CLEAR SHADE
DEVELOPER
Maximum dilution
½ oz.
None
20 (up to 30
for optimal
gray blending)
For resistant gray:
20
minutes with plastic cap
under pre-heated warm dryer.
Remove cap and process for
additional 20 minutes at room
temperature.
FORMUL ATION EXAMPLES
Shades EQ Cream
1 ½ oz.
2 oz.
+ 2 oz. 10 volume Pro-oxide Cream Developer
FOR S HADES EQ COVER PLUS :
1. Natural level: 4 medium brown / 50% gray
2. Target Color: rich, cool brown
3. Formula: 2 oz. 4M Cool Mocha
SHADE
20 (up to 40
for gray hair)
1. Natural Level: 8 light blonde / 0% gray
formula.
Processing Solution and offers no lift.
07-09
None
FOR S HADES EQ CREAM:
Use the following proportions to customize your formula:
04-06
SHADES EQ CREAM
Mix 1:1
3. Formula: 2 oz. 05G Caramel
mixes with 10 volume Pro-oxide Cream Developer and offers no lift.
01-03
SPECIAL INSTRUCTIONS
2. Target Color: light golden brunette
› Shades EQ Cover Plus Clear
mixes with 10 or 20 volume Pro-oxide Cream Developer and offers a subtle
brightening effect. Depending on hair texture and density, you may see from ½-2 levels of lift depending on the
developer selected and how it is used.
FORMULA
MINUTES
1. Natural level: 5 light brown / 0% gray
*N and G are superior gray coverage families
DILUTION
SOLUTION
Shades EQ shades can be diluted with a clear shade to lessen or lighten the tone of any
LEVELS OF
LIFT
DEVELOPER
For resistant hair: 15 minutes
with plastic cap under preheated warm dryer. Remove
cap and cool for 5 minutes.
SHADES EQ GLOSS
REFRESH
DEFINE
M IXING R ATIO
C OLOR :
DEVELOPER
shades EQ
SERVICE OPPORTUNITIES
Shades EQ Cover Plus
+ 2 oz. 20 vol. Pro-oxide Cream Developer
GUIDE
LINES FOR GRAY HAIR
Using an NB or WN shade in your formula creates a balance of dyes for optimum results on gray hair. The percentage of
gray hair equals the percentage of NB in the formulation.
Moderate dilution
1 oz.
1 oz.
SHADES EQ GLOSS
SHADES EQ CREAM
NB
Shade
WN
Shade
Up to 25%
½ oz.
1 ½ oz.
½ oz.
1 ½ oz.
25–50%
1 oz.
1 oz.
1 oz.
1 oz.
50–75%
1 ½ oz.
½ oz.
1 ½ oz.
½ oz.
75–100%
1 ¾ oz.
¼ oz.
1 ¾ oz.
¼ oz.
2 oz.
% of Gray
Minimal dilution
1 ½ oz.
½ oz.
2 oz.
Full strength
2 oz.
-
2 oz.
NOTE: For optimum penetration and durability of color results, Redken recommends processing for the standard time of 20 minutes. To achieve lighter
results, use diluted formulas, not reduced processing time.
32
SHADES EQ COVER PLUS
Shade
Blends up to 75% gray hair
Choose a shade with a background using
10 volume Pro-Oxide Cream Developer
(for maximum coverage use 20 volume)
* The percentage of gray hair equals the percentage of NB or WN in the formulation
33
Level or Depth
“0” Indicates
No Lift
07V
Crushed Amethyst
Shade Name
Family
(VIOLET)
SHADES EQ GLOSS
SHADESEQGLOSS
UNDERSTANDING THE LABEL
SHADES EQ CREAM/COVER PLUS
UNDERSTANDING THE LABEL
Level or Depth
“0” Indicates
No Lift
06CR
Firecracker
Shade Name
Family
(COPPER RED)