after show report 2016.

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Hanse Golf 2016
A successful start into the new season!
From the 05th until the 15th of February, for the 14th time already,
the new golf season was started at the most beautiful golf exhibition
of Northern Germany. Enjoying great popularity also this year´s Hanse Golf has been convincing in all areas. Highly satisfied exhibitors and
partners and especially many happy golfers – despite relatively warm
and sunny weather and the election day on Sunday, with 17,100 visitors
once again Hanse Golf has proven to be the biggest golf exhibition in
the north. Saturday again turned out to be the best-visited day
in the fourteen year history of the trade fair.
For the first time the so-called Nord-Süd-Schlager among visitors
of Hanse Golf and Golftage München took place. Special thanks
go to our sponsors Srixon, Trackman and eVinci. At the nearest
to the pin competition on 80 an 100 meters succeeded the
visitors in Munich against Hamburg.
21,420 points to 20,400 points were the final score. Visitors of both
exhibitions donated 1 Euro per hit. The proceeds from a total of 3,200
Euros were a benefit to the EAGLES Charity Golf Club e.V.
As part of the Nord-Süd-Schlager Hamburg and Munich celebreties representing their cities. For Hanse Golf Gerhard Delling,
Alfred Draxler, Nova Meierhenrich and Sven Strüver competed.
Golftage München were represented by Carl-Uwe Steeb, Susi
Erdmann, Martina Eberl-Ellis and Norbert Dobeleit.
Overview of Hanse Golf Highlights
 Volvo Krüll Golf Arena, inter alia with tips and tricks of
the Better Golf Academy by Paul Dyer
 Nord-Süd-Schlager – Nearest to the pin competition
 Three indoor driving ranges with more than 20 tees
 Talk with experts at the QDS Golf Talk
 In good old Hanse Golf tradition: project „Abschlag Schule“ with a
participation of more than 200 pupils from schools in Hamburg on the
first day of the exhibition
 Putting event for a good cause presented
by Jeep / Motor Village Hamburg
 Numerous prize games and competitions at the exhibitors´ stands
Overview of Exhibition Areas
Golf Equipment
All top brands presented themselves on 20 bays within the indoor driving ranges with a total area of more than 1,000 sqm. So visitors had the
oppurtunity to test the novelties of the upcoming season. Participants
in 2016: Callaway, Cleveland, Cobra-Puma, Golf Performance Center
Hamburg, Honma, Mizuno, OnOff, Ping, Srixon, TaylorMade, Titleist, True
Custom Fitting, Wilson and XXIO.
Again putter producers positioned themselves around the 60 sqm
putting green as well as at Hanse Golf: 4Birdie, CPM Caledonia Golf,
Dreamliner Golf, Kramski Putter as well as Purestrike Putters.
Who was looking for a new trolley, had spoiled for choice: GolfQuant,
JuCad, Kiffe Golf Manufaktor, Infinity Golf, PG-Powergolf and TiCad.
Golf Trade
Service-oriented as usual, the stands of the retailers (inter alia Golf
House, Castan Golf, Fairway Golfshop, Golf-zeug und Tedgolf)
presented many innovations as well as numerous offers.
Advice and service were a top priority here.
Golf Tourism
As in the years before, the visitors – fond of travelling – were looking for
attractive golf hotels and courses at the exhibition stands of eleven nations.
Beside popular destinations like Austria, Spain or the domestic golf landscapes, highly demanded travel destinations like Czech Republic, Italy, Portugal
and Turkey were represented.
Visitors could find further great golf destinations at the stands of travel businesses like golfreisen und hotels.de, Mastergolf Tours and Öger Tours.After a successful first participation in 2015, Hapag-Lloyd Kreuzfahrten together with Schoener
Verreisen were again on board. Golf & Cruise was also one of the new popular
travel topics.
Golf Clubs/Courses and Golf Associations
The booths of the regional associations of Northern Germany, Hamburg, Schleswig-Holstein, Mecklenburg-Western Pomerania and Lower Saxony, indicated that
there are excellent regional courses too.
Golf Training
The latest training tips were presented by Better Golf Academy by
Paul Dyer and the trainers of Golf Lounge at the Volvo Krüll Golf Arena,
which was always fully occupied. Visitors whose inquisitiveness was not
completely satisfied by these lectures yet could listen to the golf talks at
QDS Golf Talk afterwards. The feedback was more than positive.
Like every year, there were additional opportunities for training at
the exhibitors´ stands and on the indoor driving range.
Golf Lifestyle
Besides classic golf products, Hanse Golf presented a broad choice
comprising luxury cars, golf fashion, jewelry, wellness and health.
This way, visitors were offered a both diversified and elegant fair event.
Golf-Events
Not only at the numerous stands, the audience interested in Golf was offered plenty. As in the years before, event areas and competitions provided
for joy and fun. A special highlight was the Nord-Süd-Schlager, which took
place for the first time.
The evening before, in good old tradition, exhibitors enjoyed the Hanse
Golf get-together. Once again the team of Hanse Golf together invited to
an atmospheric conclusion to the fair day.
Ambience and Services
Year by year, Hanse Golf convinces with growth and quality. Its high-quality
ambience, based on the continuous improvement in the fields of stand
construction, design and decoration, distinguishes the fair. A decisive
criteria for a successful fair ist the exhibitors´ and visitors´ well-being.
The team of Hanse Golf works together with longtime partners and
offers a high-quality service to all exhibitors and visitors. In addition
to all on-site services of the fair, many exhibitors make use of the services concerning hotel booking or leisure activities.
Which objectives have prompted you to participate in Hanse Golf?
(Multiple answers were possible)
Repräsentation
98 %
Making new contacts
94 %
Information brokerage
87 %
Maintencance of existing contacts
80 %
Sales
59 %
Market research
41 %
Competitive reasons
Introduction of new products
39 %
26 %
99%
Exhibitor satisfaction
Evaluation of the exhibitor survey
of the exhibitors will participate
in Hanse Golf 2017
How would you assess Hanse Golf 2016
(overall assessment)?
sufficient
satisfying
could reach their target
group at Hanse Golf 2016
good
82%
very good
98%
could make
serious new
contacts
19 % 59 % 19 % 3%
Which exhibition sectors have been the most interesting for visitors?
(Multiple answers were possible)
Golf Equipment
68 %
38 %
Golf Tourism
Golf Clubs/Courses
30 %
Golf Offers
26 %
Golf Training
Golf Events
15 %
7%
96 %
All positive visitors´ feedback
the result of the visitor survey
Have the
visitors’expectations
been fulfilled?
partially fulfilled.
fulfilled
excelled
of the visitors will visit
Hanse Golf 2017.
7 % 77 % 16 %
87 %
of the visitors would asses Hanse Golf 2016 with
good to very good.
How long do visitors of Hanse Golf already play golf?
Years
0–5
51 %
5,5–10
26 %
10,5–15
12 %
15,5–20
6%
20,5–25
2%
25,5–30
2%
30,5–40
1%
84%
of the exhibitors would assess
the quality of the Hanse Golf
visitors with good to very good.
The visitors of Hanse Golf
Which handicap have visitors on average?
40,5 – 54
31 %
19 %
30,5 – 40,4
20,5 – 30,4
23 %
18 %
10,5 – 20,4
satisfying
1%
good
0,5 – 5,4
2%
very good
5,5 –10,4
So asseses exhibitors of 2016 the number of
visitors at their booth. 16 % 64 % 20 %
GOLFKÜSTE
Advertising
This is how attention was
drawn to Hanse Golf
Press Release
 Monthly press releases
prior to the fair
Ad placement and publications
 Advertisement: TOP Magazin Hamburg in December 2015
 Advertisement: Clubmagazin Golf in Hamburg Dezember 2015
und January 2016 + Supplement of 13,300 ticket vouchers
GOLF IN HAMBURG
 Advertisement: 19,200 supplements in GolfMagazin in December 2015
 Advertisement and Editorial Article: Alstertal Magazin and
Alster Magazin, January 2016
 Editorial article and ad placement in GOLFmagazin, media
partner of Hanse Golf, issues December 2015 and January 2016
 Ad placement in GolfPunk, issues October 2015
and February 2016 + online newsletter
 Ad placement in GolfJournal, issue January 2016
 Advertisement in Golfküste in January 2016
 Advertisement and golf special in Hamburger Abendblatt
04.02.2016
 Editorial articles in numerous online magazines and newsletters
 Monthly newsletter, twice a month to golfers in Northern
Germany since January
HAMBURGER ABENDBLATT
GOLF MAGAZIN
Sichern Sie sich Ihr Tagestick
et zum ermäßigten
Eintrittspreis von 10 Euro statt
der regulären 15 Euro:
Einfach Gutschein* ausfüllen
und vor Ort abgeben!
ermässigter ein
tritt!
ihren Persönliche
n gutschein für
in ihrem golfclu
eine ermässigun
b oder auf www
g erhalten sie
.hansegolf.co
m.
05. – 07. Februar 2016
Messe Hamburg // Halle A4,
Eingang Mitte
www.hansegolf.com
ERSTER ABSCHLAG
AUF DEN REGULÄREN EINTRITTSPREIS
› ERLEBNISSE
Indoor Driving Range, Golfsimula
toren
› PRO SHOPS
Trends, Produktneuheiten und
5€
P.. P. au
f das
ta
ag
ge
es
sttic
icke
Von 15 t
€
*gilt für eine Person
5 EURO ERMÄSSIGUNG
DER SAISON
GOLFCLUB PLAKATE
Die Golfmesse im
unschlagbare Angebote
in golf clubs in Northern Germany
Norden
› BERATUNG
individuell für Anfänger und Pros
Die Golfmesse im Norden
die schönsten Golfplätze weltweit
› GOLF- UND WELLNESSREISEN
› GOLF INTERAKTIV
Vorträge, Tipps und Tricks der Pros
05. – 07.
INFOS UNTER HANSEGOLF.COM
05. – 07.
Einladung von:
FEBRUAR
februar
Einladung für:
14. AUFLAGE
Name:
Straße:
PLZ/Ort:
E-Mail:
Club:
HAMBURG MESSE
HALLE A4, EINGANG MITTE // TÄGLICH 10 – 18 UHR
HANSEGOLF.COM
Veranstalter:
14. auflage
GUTSCHEIN
Partner:
hamburg messe
halle a4, ein
ingang
mitte // tä
täg
gllic
ich 10 – 18 uh
hr
r
hansegolf.com
Veranstalter:
Partner:
Advertising
 Advertising in almost all the golf clubs in Northern
Germany via posters and outlay of vouchers
 Provision of free tickets for tournaments and events
Social Media
 Monthly newsletter
 Currrent information on the exhibition homepage
 Announcements on the exhibition facebook page
Radio
 Announcings on Klassik Radio
 Total 52 Spots on Radio Hamburg + Hamburg 2
Posting
 Posting on advertising pillars, billboards, general displays (Moskitos), metro and subway trains as well as wide
poster campaign in the area of Hamburg (about 50 km)
Promotional activities by exhibitors
 Mailing of several thousands of gift cards
 Mailing of their own invitation cards/vouchers
 Integration on websites via web banner and logo
 Mailing of newsletters announcing the exhibition
 Facebook announcements
INTERNETAUFTRITT
Preview: Hanse Golf 2017
15th anniversary
The next event of Hanse Golf will take place from the 17th until the
19th of February 2017 in hall A4 on the grounds of Messe Hamburg.You are cordially invited to inform yourself about the further
progress of the planning anytime on the homepage of Hanse Golf:
www.hansegolf.com
We are looking forward to welcoming you as an exhibitor
at Hanse Golf 2017.
Your Hanse Golf Team
Organization and Sales
planetfair GmbH + Co. KG
Nicole Fischer
Tel.: +49 9132 83661-82
[email protected]