2014 SWR American Idol S13 Sponsorship dd

SEASON 13
SPONSORSHIP PROPOSAL
Date: 27 Sep 2013
AMERICAN IDOL 2014
CAMPAIGN OVERVIEW
This package consists of an on-air sponsorship which comprises of the
following:
• Sponsorship of all episodes of American Idol which will be aired from
Jan 2014 to May 2014 (5 months, Dates - TBC).
• An opening and closing credit, a generic 30-sec program promo, 30sec Customized Creative Vignettes and TVC inside the programs.
• For the main sponsor, there will be a contest promo to promote the
weekly tune-in.
• 1 pair of money-can’t-buy tickets to the American Idol S13 Grand
Finale for Client to run a consumer campaign
AMERICAN IDOL S13
Asia’s Favourite Reality Entertainment Show
See it First and Live on STAR World & Star World HD!
Proven to be a successful promotional platform for brands and
advertisers year after yeart
Introducing… the new judges!
Returning country star Keith Urban, second-time-arounder Jennifer Lopez and
former mentor jazz singer Harry Connick Jr., as the third judge.
WHY TIE UP WITH
AMERICAN IDOL?
The world’s pioneer & biggest reality singing competition
Inspiring, entertaining and fresher with each new season!
Mass appeal yet reaches a quality audience through STAR World on ASTRO
AMERICAN IDOL 2013
SWR VIEWERS PROFILE
3
RURAL
FEMALE
54
55
OTHER URBAN
MALE
46
MC (TOTAL)
MALAY
53
CHINESE
30
42
IND/OTHS
17
By Genre
By Locations
By Race
97% of AI Season 12’s viewers are residing in Urban Market with 63% aged 15-49yrs
and 84% lives in household with income above RM2k+ monthly
50+ YEARS OLD
& ABOVE
29
$5000+
35-49 YEARS
25-34 YEARS
15-24 YEARS
33
8
17
HOUSEWIFE(F)
24
22
$3001-$5000
$2001-$3000
17
4-14 YEARS
OTHERS
8
By Age Group
8
STUDENTS
43
BLUE COLLAR
16
Other White
Collars
PMEBs
$1-$2000
By HHI
Source: Nielsen Audience Measurement, TA: Astro 4+ SWR HD (Universe: 11,207,251), Period: Jan 17-May 19, 2013
29
15
8
23
By Occupation
AMERICAN IDOL 2013
SWR HD VIEWERS PROFILE
7
36
FEMALE
MALE
RURAL
32
79
OTHER URBAN
64
MC (TOTAL)
MALAY
CHINESE
61
IND/OTHS
By Race
By Locations
By Genre
6
15
61% of AI Season 12’s viewers are residing in Market Centers with 66% aged
15-49yrs and 70% lives in household with income above RM5k+ monthly
50+ YEARS OLD
& ABOVE
19
$5000+
34
$3001-$5000
OTHERS
35-49 YEARS
HOUSEWIFE(F)
70
STUDENTS
25-34 YEARS
15-24 YEARS
23
$2001-$3000
9
4-14 YEARS
15
By Age Group
$1-$2000
3
15
12
By HHI
Source: Nielsen Audience Measurement, TA: Astro 4+ SWR HD (Universe: 11,207,251), Period: Jan 17-May 19, 2013
BLUE COLLAR
Other White
Collars
PMEBs
16
8
15
15
16
30
By Occupation
AMERICAN IDOL 2013
DELIVERS THE UPSCALE SEGMENT
“American Idol” on STAR World is composed of highly desirable
audience when compared to 8TV, providing a great environment with
little audience waste to reach the upscale sector.
“American Idol” 2012 Season 11
Audience Profile %
23%
30%
PMEBs
19%
48%
54%
Aged 15-39
43%
33%
70%
HHI RM5k+
14%
42%
61%
Market Centers
43%
Star World
Source: Nielsen Media Measurement: Jan 17– May 19, 2013.
TA : Total Individuals : Universe : 20,388,985
Star World HD
8TV
TENTATIVE SHOW TIMELINE *
First episode is currently scheduled to begin on Jan 2014
Auditions
• Jan – Feb 2014
Hollywood Pt 1-3
• Feb 2014
Top 24 Performance &
Eliminations
• Mar – Apr 2014
Top 4-6 Performance &
Eliminations
• Apr – May 2014
Semi-finals (Top 3 Performance
& Eliminations)
• May 2014
Finale (Top 2 Performance &
Eliminations)
• May 2014
* Subject to changes. American Idol S13 details will be firmed up in December 2013
TENTATIVE BROADCAST TIME *
Performance Show
Thursday at 6pm (Direct via Satellite)
Thursday at 8pm (Primetime)
Thursday at 11.40pm & Friday 1pm (Repeat Telecast)
Result Show
Friday at 6pm (Direct via Satellite)
Friday at 8pm (Primetime)
Friday at 11.40pm & Saturday 10.45pm (Repeat
Telecast)
Catch Up Weekend
Sunday at 1.30pm
* Subject to changes. American Idol S13 details will be firmed up in December 2013
AMERICAN IDOL 2014
TENTATIVE SHOW CALENDAR
JAN
FEB
2014 - TBC
MAR
APR
MAY
AUDITION
Hollywood
Top 24 Performing & Elimination
FINALE
AMERICAN IDOL 2014
TENTATIVE DETAILED EPISODIC TIMELINE
Episodic Timeline (tbc)
There are no confirmation on the actual airing date or the Episodic details to-date. The
below are just a guide based on 2013’s Episodic details until further details are provided
by the channel:
Auditions
: 7 episodes (Jan - Feb)
Hollywood Rounds
: 11 episodes, until top 12 were picked (Feb)
Top 24 Performing and Elimination Shows : 20 episodes (Mar – May)
Finals
: last 2 episodes and Finale (May)
Premiere date
(tentative)
: Date & Time - TBC (LIVE – Direct off Satellite)
: Prime time repeat @ 8pm & 11.40pm on the
same day
AMERICAN IDOL 2014
WEEKLY TUNE-IN PROMO & LOYALTY CAMPAIGN
(Mar-May 2014)
(To be Confirm)
American Idol has a huge week to week following in Malaysia and we are planning to
work with the number #1 English radio station, Hitz FM in Malaysia in a search for the
Biggest American Idol Fan.
The contest will directly promote tune in to the channel in order to get the password
which qualifies their entry on the contest via call-in to the Hitz FM. Hitz will push the
tune in of American Idol on-air and talk about the performance and the elimination onair after watching it the night before.
Collectively, this will be a joint promotion with Astro loyalty arm, Astrolife and will be
heavily promoted via the radio air time and Astro’s air time.
The winner will join Hitz FM morning crew to the finale of American Idol in LA and they
will update their AI experience through social media.
Detailed mechanics will be provided upon confirmation.
This initiative is available for the main sponsor only.
AMERICAN IDOL 2014
ON-GROUND AND OTHER ACTIVITIES
On-ground activities that Client could add on to the on-air
sponsorship :
NO ITEM
1 Off-Air Rights
2
3
DETAILS
Subject to approval by distributor (Fremantle
Media)
On-Ground Screening
(Performance Finale)
Subject to venue, F&B, artiste performance, etc.
Merchandise
Subject to approved items
(est. RM200k)
Note :
1. The details of the selected initiative(s) will be discussed in length upon confirmation.
2. The cost of the selected initiative(s) will be determined by the scale of the activity confirmed.
3. The actual amount involved for each of the item above is subject to final confirmation by the channel
provider.
AMERICAN IDOL 2014
CAPTURE YOUR AUDIENCE WITH …
a) Be associated with one of the most watched and successful reality
programme!
b) Be associated with an all-inspiring programme.
c) Reach out to the viewers who simply love this shows! and with high
disposable income (68% of them are living in market centers homes with
high monthly disposable income of RM5k+).
AMERICAN IDOL 2014
RATE CARD
2014 AMERICAN IDOL SEASON 13 RATE CARD
2014 Rates - Star World HD
Program
10sec
15sec
20sec
30sec
40sec
60sec
Auditions/Hollywood Rounds
LIVE
Delayed Prime Time Repeat
Repeat
3,000
3,500
3,000
3,960
4,620
3,960
4,800
5,600
4,800
6,000
7,000
6,000
7,800
9,100
7,800
12,000
14,000
12,000
3,500
4,000
3,500
4,620
5,280
4,620
5,600
6,400
5,600
7,000
8,000
7,000
9,100
10,400
9,100
14,000
16,000
14,000
4,000
4,500
4,000
5,280
5,940
5,280
6,400
7,200
6,400
8,000
9,000
8,000
10,400
11,700
10,400
16,000
18,000
16,000
Top 24 Performing & Eliminations
LIVE
Delayed Prime Time Repeat
Repeat
Finals
LIVE
Delayed Prime Time Repeat
Repeat
AMERICAN IDOL 2014
SUMMARY OF BENEFITS
2014 AMERICAN IDOL S13: SUMMARY OF SPONSORSHIP PACKAGE
MAIN SPONSORSHIP
650,000
5,967,000
9.18
CO-SPONSORSHIP
400,000
2,637,000
6.59
Auditions (Jan - Feb)
Live Show (6pm)
Delayed Prime Time (8pm)
Repeat Screening






Hollywood Rounds (Feb)
Live Show (6pm)
Delayed Prime Time (8pm)
Repeat Screening






Top 24 Performing and Elimination (Mar - May)
Live Show (6pm)
Delayed Prime Time (8pm)
Repeat Screening






Finale (May)
Live Show (6pm)
Delayed Prime Time (8pm)
Repeat Screening






20sec Program Promos + 10sec sponsor's
Brand tag-on (across 21 weeks)

INVESTMENT
VALUE IN RETURN
ROI
20sec Program Promos + 5sec sponsor's
Brand tag-on (across 21 weeks)

20sec Customized Promos + 10sec
sponsor's Brand tag-on (across 4 weeks)

Online : Banner ad with Sponsor's hyperlink


AMERICAN IDOL S14 SPONSORSHIP
Main Sponsorship – Overview of Entitlements
Beginning January 2014 to May 2014 (5 months campaign)
•
•
•
•
•
Opening & Closing Credits
Tune In Program Promo
Customized Creative Vignettes
TVC inside Program
1 pair of money-can’t-buy tickets to the American Idol S12 Grand
Finale for Client to run a consumer campaign
MAIN SPONSOR - RM650K
Details
No. Of Spots
2 x 10" x 7 episodes
2 x 30" x 7 episodes
14
14
35,000
70,000
Star World - Delayed Prime Time Repeat (Same Day, 8pm) - TBC
Opening & Closing Credits
2 x 10" x 7 episodes
TVC Inside Programs
2 x 30" x 7 episodes
14
14
42,000
84,000
Star World HD x 1 Screening
Opening & Closing Credits
TVC Inside Programs
2 x 10" x 7 episodes
2 x 30" x 7 episodes
14
14
56,000
112,000
Hollywood Rounds (Feb - March) - TBC
Star World - Live Show (6pm)
Opening & Closing Credits
TVC Inside Programs
2 x 10" x 11 episodes
2 x 30" x 11 episodes
22
22
55,000
110,000
Star World - Delayed Prime Time Repeat (Same Day, 8pm) - TBC
Opening & Closing Credits
2 x 10" x 11 episodes
TVC Inside Programs
2 x 30" x 11 episodes
22
22
66,000
132,000
Star World HD x 1 Screening
Opening & Closing Credits
TVC Inside Programs
2 x 10" x 11 episodes
2 x 30" x 11 episodes
22
22
88,000
176,000
Top 24 Performing and Elimination (March - May) - TBC
Star World - Live Show (6pm)
Opening & Closing Credits
2 x 10" x 20 episodes
TVC Inside Programs
2 x 30" x 20 episodes
40
40
120,000
240,000
Star World - Delayed Prime Time Repeat (Same Day, 8pm) - TBC
Opening & Closing Credits
2 x 10" x 20 episodes
TVC Inside Programs
2 x 30" x 20 episodes
40
40
140,000
280,000
Star World HD x 1 Screening
Opening & Closing Credits
TVC Inside Programs
40
40
160,000
320,000
Astro TV Promo's
STAR WORLD : 2014 American Idol Season 13
A
B
C
Auditions (Jan - Feb) - TBC
Star World - Live Show (6pm)
Opening & Closing Credits
TVC Inside Programs
2 x 10" x 20 episodes
2 x 30" x 20 episodes
Value (RM)
MAIN SPONSORSHIP :
RM 650,000
BENEFITS : RM5,967,000
ROI: 9.18x
Page 1 of 2
D
E
F
G
Finale (May) - TBC
Star World - Live Show (6pm)
Opening & Closing Credits
TVC Inside Programs
2 x 10" x 2 episodes
3 x 30" x 2 episodes
4
6
14,000
42,000
Star World - Delayed Prime Time Repeat (Same Day, 8pm) - TBC
Opening & Closing Credits
2 x 10" x 2 episodes
TVC Inside Programs
3 x 30" x 2 episodes
4
6
16,000
48,000
Star World HD x 1 Screening
Opening & Closing Credits
TVC Inside Programs
4
6
18,000
54,000
2 x 10" x 2 episodes
3 x 30" x 2 episodes
20sec Program Promos + 10sec sponsor's Brand tag-on (across 20 weeks)
Star World
30" promo
110
Star World HD
30" promo
110
FMP (Mon-Sat, 9pm-12am)
30" promo
100
E! (Mon-Sun, 9pm-12am)
30" promo
100
AXN (Mon-Sun, 5-9pm)
30" promo
100
DIVA (Mon-Sun, 9pm-12am)
30" promo
100
FOX (Mon-Sun, 9pm-12am)
30" promo
100
275,000
330,000
225,000
225,000
250,000
225,000
250,000
20sec Customized Promos + 10sec sponsor's Brand tag-on (across 4 weeks)
Star World
30" promo
58
Star World HD
30" promo
58
FMP
30" promo
50
E!
30" promo
50
AXN
30" promo
50
DIVA
30" promo
50
FOX
30" promo
50
290,000
348,000
200,000
200,000
200,000
175,000
200,000
Online : Banner ad with Sponsor's hyperlink
3 months exposure
GRAND TOTAL
Client's Investment
Benefits
ROI Index
96,000
1,572
5,967,000
650,000
5,967,000
9.18
Page 2 of 2
CO SPONSOR - RM400K
Astro TV Promo's
Details
STAR WORLD : 2014 American Idol Season 13
A
B
C
Auditions (Jan - Feb)
Star World - Live Show (6pm) - TBC
Opening & Closing Credits
TVC Inside Programs
No. Of Spots
2 x 5" x 7 episodes
1 x 30" x 7 episodes
Value (RM)
14
7
17,500
35,000
Star World - Delayed Prime Time Repeat (Same Day, 8pm) - TBC
Opening & Closing Credits
2 x 5" x 7 episodes
TVC Inside Programs
1 x 30" x 7 episodes
14
7
21,000
42,000
Star World HD x 1 Screening
Opening & Closing Credits
TVC Inside Programs
2 x 5" x 7 episodes
1 x 30" x 7 episodes
14
7
28,000
56,000
Hollywood Rounds (Feb - March) - TBC
Star World - Live Show (6pm) - TBC
Opening & Closing Credits
2 x 5" x 11 episodes
TVC Inside Programs
1 x 30" x 11 episodes
22
11
27,500
55,000
Star World - Delayed Prime Time Repeat (Same Day, 8pm) - TBC
Opening & Closing Credits
2 x 5" x 11 episodes
TVC Inside Programs
1 x 30" x 11 episodes
22
11
33,000
66,000
Star World HD x 1 Screening
Opening & Closing Credits
TVC Inside Programs
2 x 5" x 11 episodes
1 x 30" x 11 episodes
22
11
44,000
88,000
Top 24 Performing and Elimination (March - May) - TBC
Star World - Live Show (6pm)
Opening & Closing Credits
2 x 5" x 20 episodes
TVC Inside Programs
1 x 30" x 20 episodes
40
20
60,000
120,000
Star World - Delayed Prime Time Repeat (Same Day, 8pm) - TBC
Opening & Closing Credits
2 x 5" x 20 episodes
TVC Inside Programs
1 x 30" x 20 episodes
40
20
70,000
140,000
Star World HD x 1 Screening
Opening & Closing Credits
TVC Inside Programs
40
20
80,000
160,000
2 x 5" x 20 episodes
1 x 30" x 20 episodes
CO-SPONSORSHIP :
RM 400,000
BENEFITS : RM2,637,000
ROI: 6.59x
Page 1 of 2
D
E
G
Finale (May) - TBC
Star World - Live Show (6pm) - TBC
Opening & Closing Credits
TVC Inside Programs
2 x 5" x 2 episodes
1 x 30" x 2 episodes
4
4
7,000
28,000
Star World - Delayed Prime Time Repeat (Same Day, 8pm) - TBC
Opening & Closing Credits
2 x 5" x 2 episodes
TVC Inside Programs
1 x 30" x 2 episodes
4
4
8,000
32,000
Star World HD x 1 Screening
Opening & Closing Credits
TVC Inside Programs
4
4
9,000
36,000
2 x 5" x 2 episodes
2 x 30" x 2 episodes
20sec Program Promos + 5sec sponsor's Brand tag-on (on sharing basis, across 21 weeks)
Star World
25" promo
80
Star World HD
25" promo
80
FMP (Mon-Sat, 9pm-12am)
25" promo
80
E! (Mon-Sun, 9pm-12am)
25" promo
80
AXN (Mon-Sun, 9pm-12am)
25" promo
80
DIVA (Mon-Sun, 9pm-12am)
25" promo
80
FOX (Mon-Sun, 9pm-12am)
25" promo
80
Online : Banner ad with Sponsor's hyperlink3 months exposure
GRAND TOTAL
Client's Investment
Benefits
ROI Index
180,000
216,000
162,000
162,000
216,000
162,000
180,000
96,000
926
2,637,000
400,000
2,637,000
6.59
Page 2 of 2
TERMS AND CONDITIONS
This document, the recommendations and creative concepts have
been developed by Astro. All elements as described above remain the
property of Astro and shall not be used or duplicated, in part or in
whole in any form whatsoever.
All promo and TVC spots are scheduled ROS at Astro’s discretion.
All offers within the proposal is subject to terms and conditions of
Astro’s ratecard.
All TX dates and times stated herein are subjected to changes.
This sponsorship proposal is valid until Dec 13, 2013, similar benefits
will not be guaranteed after this date.
THANK YOU