sales terms and conditions

THE ESSENTIAL
GENERAL SALES TERMS AND CONDITIONS 2013
CANAL+ RÉGIE
THE ESSENTIAL
GENERAL SALES
TERMS AND
CONDITIONS 2013
CONTENTS
CANAL+ RÉGIE TELEVISION OFFERING
TELEVISION
CINEMA
DIGITAL
COMMERCIAL PRODUCTS
APPENDIX
4
6
18
22
26
29
EDITORIAL
Paris, 16/10/2012
Dear friends,
With the addition of the channels D8 and D17 to the Group, and our authorization to represent advertising sales
for the UGC cinema network, in 2013 CANAL+ RÉGIE is starting to undergo major changes that will give it a new
position in the media market.
"Premium Display Advertising" is our slogan for the years ahead.
This slogan highlights and consolidates CANAL+ RÉGIE’s longstanding premium offering.
With CANAL+, its offshoots CANAL+ SPORT and CANAL+ DÉCALÉ, i>TÉLÉ, all the theme channels of the
CANAL+ Group, CANALPLUS.FR and all the websites and mobile apps developed around our brands, CANAL+
RÉGIE now offers the best programmes and video content available on all screen terminals. And audiences are
recognizing this, because the most relevant and sought-after target groups are consistently amongst our viewers.
This includes high-income groups, the half of the working population that is the most loyal to brands but also the
most demanding in its television viewing. Finally, this is a premium offering because we have also done
everything in our power to give maximum visibility to your campaigns and generate maximum attention for your
messages and brands on all our screens.
This slogan also determines our future.
The editorial reviews of D8 and D17 are proof of our ambition to target free television audiences with the promise
of quality entertainment that’s both enjoyable and stimulating. We’re sure that a large, high-quality audience will
respond favourably to this ambitious and exclusive editorial offering. However, we’re not changing our
fundamentals in terms of the position we offer your brands on our channels. We know that our policy of short
advertising slots ensures the best viewing experience and greater effectiveness for your campaigns. Fewer ads
mean more attention for your messages.
Finally, this slogan clearly positions what we offer and what we pledge.
Bringing you the best of what can be seen on television, PC, tablet or mobile screens, as well as the big screens
of cinemas in the UGC network, the ultimate premium cinema screen, from 1 January.
From the one-to-one experience offered by the smallest screens to the spectacular and collective experience
provided by the biggest, we think that creating cross-screen or trans-screen advertising within a system based on
the use of video content and terminals is a relevant, natural, rich and highly anticipated proposal.
Drawing from the strength of our content and newly enlarged offerings, we will continue to cultivate all our unique
characteristics and differences in 2013:
On all our types of media and formats, contact with highly relevant audiences offering performance
guarantees;
The shortest advertising slots on television, exclusive single pre-roll adverts on our digital terminals and the
shortest pre-film advertising in cinemas will continue to guarantee maximum attention and memorization for
your ads;
Exclusive and impactful content for engaged viewers, ensuring that your messages are positively perceived;
Sales offerings focused on association, integration of your brands and shared values;
A sales policy based on partnership and the long term.
We hope that these new General Sales Terms and Conditions 2013 will meet your expectations in terms of
effectiveness once again this year.
Happy New Year to you all.
Roger Coste
3
CANAL+ RÉGIE TELEVISION OFFERING
The CANAL+ CHANNELS
CANAL+
Because we want our audiences not only to want, but also to be proud to watch
us, this season encapsulates the channel’s values, namely modernity, quality
entertainment and commitment. Cinema, sport, original programming, innovation
and connection…
The greatest stories come to life on CANAL+: thirty recent films screened every
month, the biggest LIGUE 1 football matches and TOP 14 rugby games, neverbefore-seen series, not forgetting our innovative ORIGINAL PROGRAMMING and
free-to-air programmes, which showcase and convey our values.
CANAL+ DÉCALÉ
Catch up with CANAL+ catch-up! This is the channel to watch the biggest
programmes on CANAL+ at a time that suits you and view exclusive content.
CANAL+ SPORT
This is the place for top sport. It offers even more exclusive content than
CANAL+, with analysis of the big sporting news.
i>TÉLÉ
i>TÉLÉ brings you news and reports on the latest developments in current affairs.
It aims to set the standard in rolling news channels for audiences that are looking
for breaking stories, the news that matters to them and unique insights.
D CHANNELS
D8
This is a channel for the here and now, which is modern and interested in
everything. Consistently upbeat, it focuses on entertainment (TOUCHE PAS A
MON POSTE, AMAZING RACE). It offers a platform for free spirits who think
outside the box (Le Grand 8). An expert in current affairs, D8 tackles the big news
stories head-on, with several daily news bulletins and magazines that take an
unflinching look at modern society (EN QUÊTE DE L’ACTUALITÉ, AU CŒUR DE
L’ENQUÊTE). You’ll also find the best in fiction on this channel… Cinema, with
popular mainstream films by big names in the business premiering on digital TV,
as well as exceptional and powerful series (BRAQUO, PIGALLE LA NUIT, THE
BORGIAS, CALL THE MIDWIFE AND THE EVENT). Entertainment, news,
magazines, drama, cinema, lifestyle and sport are all areas covered by D8 to
bring you enjoyment and stimulation, because we think that one enlightens and
enriches the other.
D17
This channel is all about music. That’s the primary focus of D17, which is aimed at
15–30 year olds. More than 75% of its time is spent on music, broadcasting
concerts filmed on Europe’s biggest stages as well as videos, documentaries and
artist profiles. As it joins the CANAL+ Group, the channel is having a facelift and
getting a new visual identity but in essence will stay unchanged. From Rihanna, to
Benjamin Biolay, Revolver to Katy Perry, and Kanye West to Metronomy, music
remains at the heart of its programming. Another D17 focus is entertainment in all
its forms, with unashamedly entertaining programmes. Today its ambition is to
engross, entertain, stay close to 15–30 year olds and continue to bring them a
channel that likes what they like, with even more exclusive content and surprises.
THEME CHANNELS
COMÉDIE+
The only comedy channel on French TV! It was COMÉDIE+ that first brought French
audiences Les Robins des Bois, Kad and Olivier, Jonathan Lambert, Cyril Hanouna and
so many more. The programming includes comedy performances and sketches that have
never before been seen on TV, original French sitcoms, brand new series as well as
flagship shows such as Génération CANAL+ and Stand Up TV.
JIMMY
One name, one brand, strong characters and exclusive series! For you, JIMMY has
picked the best in British crime drama, recent and prestigious French series, intelligent
entertainment presented by heavyweights such as Thierry Ardisson, Guy Carlier and
Marianne James, plus the biggest films.
PLANÈTE+
France’s leading documentary channel, focused on current affairs and providing insights
into our world. PLANÈTE+ gives audiences the chance to watch the very best
documentaries from France and further afield. Its modern outlook and huge diversity in
programming appeal to all viewers.
PLANÈTE+ NO LIMIT
This is the channel for documentaries, action and entertainment. Expect adrenalin rushes
and amazing footage as we discover the mindboggling reality of life on planet Earth!
SPORT+
The sports channel. SPORT+ offers live and exclusive coverage of the biggest sports
events in Europe and across the world. Its aim is simple: bring subscribers live sporting
action through a huge package covering over sixty different sports.
INFOSPORT+
Access the latest and most comprehensive sports news with two unique features: an
effective format bringing viewers real-time news and unflinching insights every fifteen
minutes, with no downtime or fillers, and exhaustive and exclusive footage to accompany
the constantly updated bulletins. And to make its subscribers even happier, the editorial
team is committed to providing the best possible analysis, explanation and clarification,
with all the sports expertise of the CANAL+ panellists.
Piwi+
The channel that awakens all the senses! Aimed at kids aged 3–6, PIWI+ stimulates their
curiosity and imagination, helping them explore the world around them. The programming
features heart-warming, funny and thought-provoking stories with everyone’s favourite
characters: Barbapapa, Franklin, Care Bears, Fireman Sam, Mon Papi de Poche,
Dinosaur Train, Robocar Poli and many more.
TéléTOON+
The channel for cheeky, fun-loving kids! With comedy, spoofs, fantasy and challenges, in
short positive entertainment, this is an upbeat and light-hearted channel that understands
what kids want, making them laugh and putting them at ease. The programming features
Oggy et Les Cafards, Les Minijusticiers, Raymond, Oscar & Co, Martin Matin, Captain
Biceps, Total Drama Island, as well as flagship shows and interaction.
GOLF+
The premium golf channel. GOLF+, the first channel in the CANAL+ Group to focus
entirely on golf, gives fans the chance to watch the majors, Ryder Cup and World
Championships, as well as all the games on the American and European tours.
5
TELEVISION
PRICE AND SALES
TERMS AND CONDITIONS
2013
APPLICABLE TO
LINEAR TELEVISION
SERVICES
SALES TERMS AND CONDITIONS
1. VOLUME
1.1. The CANAL+ CHANNELS VOLUME DISCOUNT
A discount paid to every advertiser earning on the CANAL+ CHANNELS in 2013 an Invoiced Gross
Turnover* according to the following table (table unchanged from 2012):
GROSS TURNOVER
INVOICED* 2013 (€)
MORE THAN OR = TO
35,000
75,000
150,000
230,000
310,000
400,000
500,000
600,000
700,000
800,000
950,000
RATE
(%)
LESS THAN
75,000
150,000
230,000
310,000
400,000
500,000
600,000
700,000
800,000
950,000
1,150,000
1.0
1.5
2.0
2.5
3.5
4.5
5.0
5.5
6.0
7.0
8.0
GROSS TURNOVER
INVOICED* 2013 (€)
MORE THAN OR = TO
1,150,000
1,400,000
1,600,000
1,850,000
2,100,000
2,550,000
3,050,000
3,700,000
4,500,000
5,400,000
6,300,000
RATE
(%)
LESS THAN
1,400,000
1,600,000
1,850,000
2,100,000
2,550,000
3,050,000
3,700,000
4,500,000
5,400,000
6,300,000
+
8.5
9.0
9.5
10.0
10.5
11.0
11.5
12.0
12.5
13.5
15.0
1.2. CHANNELS D VOLUME DISCOUNT
A discount paid to every advertiser earning on CHANNELS D in 2013 an Invoiced Gross Turnover*
according to the following table:
GROSS TURNOVER
INVOICED* 2013 (€)
MORE THAN OR = TO
35,000
75,000
150,000
230,000
310,000
400,000
500,000
600,000
700,000
800,000
950,000
RATE
(%)
LESS THAN
75,000
150,000
230,000
310,000
400,000
500,000
600,000
700,000
800,000
950,000
1,150,000
3.0
3.5
4.0
4.5
5.5
6.5
7.0
7.5
8.0
9.0
10.0
GROSS TURNOVER
INVOICED* 2013 (€)
MORE THAN OR = TO
1,150,000
1,400,000
1,600,000
1,850,000
2,100,000
2,550,000
3,050,000
3,700,000
4,500,000
5,400,000
6,300,000
RATE
(%)
LESS THAN
1,400,000
1,600,000
1,850,000
2,100,000
2,550,000
3,050,000
3,700,000
4,500,000
5,400,000
6,300,000
+
10.5
11.0
11.5
12.0
12.5
13.0
13.5
14.0
14.5
15.5
17.0
*Including conventional advertising, Packs TEMPORIS and commercial products.
7
2. PROGRESSIVE DISCOUNTS
2.1. The CANAL+ CHANNELS INCREASE DISCOUNT
A discount paid to every advertiser whose Invoiced Gross Turnover* with the CANAL+
CHANNELS in 2013 is higher than €35,000 and higher than the CANAL+ CHANNELS 2012
Invoiced Gross Turnover*.
THE CANAL+ CHANNELS INCREASE IN INVOICED GROSS
TURNOVER* 2013 COMPARED TO 2012
> 10 and < 15%
> 15% < 20%
> 20% < 25%
> 25%
DISCOUNT RATE
(%)
2%
3%
4%
5%
2.2. The CANAL+ CHANNELS NEW ADVERTISER DISCOUNT
A discount paid to every advertiser absent from the CANAL+ CHANNELS in 2012 and whose
Invoiced Gross Turnover* on the CANAL+ CHANNELS in 2013 is equal to or greater than
€35,000 as follows:
RATE (%)
NEW TELEVISION ADVERTISERS: advertisers absent from television in
20121 and present on the CANAL+ CHANNELS in 2013
NEW CANAL+ CHANNELS ADVERTISERS: advertisers present in
television but absent from the CANAL+ CHANNELS in 20121 and present
on the CANAL+ CHANNELS in 2013
5%
7%
2.3. CHANNELS D WELCOME DISCOUNT: 5%
A discount paid to every advertiser whose Invoiced Gross Turnover* on CHANNELS D in
2013 is equal to or greater than €35,000.
2.4. MULTIMEDIA SMALL ADVERTISER SUBSIDY
MULTIMEDIA SMALL ADVERTISER
New advertisers whose multimedia investment value in 2012 was ≤ €2
million1 and present on CANAL+ RÉGIE TÉLÉVISION in 2013
RATE (%)
5%
The Multimedia Small Advertiser Subsidy is combined with the Television New Advertiser
Discount or with the CANAL+ CHANNELS New Advertiser Discount and with the CHANNELS
D Welcome Discount.
*Including conventional advertising, Packs TEMPORIS and commercial products.
1
Source: Pige YACAST
3. SEASONAL DISCOUNTS
3.1. The CANAL+ CHANNELS SEASONAL DISCOUNTS
(JANUARY–FEBRUARY/JULY–AUGUST)
The CANAL+ CHANNELS Seasonal discounts is the additional scheduling, in the form of free
advertising, granted to every new advertiser or to every advertiser whose 2013 the CANAL+
CHANNELS Invoiced Gross Turnover* is equal to or greater than the CANAL+ CHANNELS
Invoiced Gross Turnover* of the same period in 2012*, and meeting the conditions of
application defined below.
3.1.1. The CANAL+ CHANNELS SUBSIDISED SEASONAL DISCOUNTS
Advertisers which undertake to meet the conditions for obtaining the CANAL+ CHANNELS
Seasonal discounts, before the openings of schedules of the periods considered, enjoy a
volume of additional free advertising enabling them to double the volume of free advertising
acquired under the Seasonal discounts.
The value of the free advertising to be scheduled is determined according to the following table:
DISCOUNT
CONDITION OF APPLICATION:
Minimum Invoiced Gross
Turnover* value for each period
concerned in 2013
January–February Discount €50,000
July–August Discount
€50,000
ADDITIONAL FREE SPACE
(FROM THE 1st EURO): %
applied to the Invoiced Gross
Turnover* of the period earned in
conventional space only.
% FREE
% SUBSIDISED
10%
20%
*Including conventional advertising, Packs TEMPORIS and commercial products.
20%
40%
3.2. CHANNELS D SEASONAL DISCOUNTS
(JANUARY–FEBRUARY / JULY–AUGUST)
CHANNELS D Seasonal discounts is the additional scheduling, in the form of free advertising,
granted to every advertiser whose 2013 CHANNELS D Invoiced Gross Turnover* meets the
conditions of application defined below.
3.2.1. CHANNELS D SUBSIDISED SEASONAL DISCOUNTS
Advertisers which undertake to meet the conditions for obtaining the Seasonal discounts, before
the openings of schedules of the periods considered, enjoy a volume of additional free
advertising enabling them to double the volume of free advertising acquired under the Seasonal
discounts.
The value of the free advertising to be scheduled is determined according to the following table:
DISCOUNT
CONDITION OF APPLICATION:
Minimum Invoiced Gross
Turnover* value for each period
concerned in 2013
January–February Discount €50,000
July–August Discount
€50,000
ADDITIONAL FREE SPACE
(FROM THE 1st EURO): %
applied to the Invoiced Gross
Turnover* of the period earned in
conventional space only.
% FREE
% SUBSIDISED
10%
20%
*Including conventional advertising, Packs TEMPORIS and commercial products.
20%
40%
4. CANAL+ RÉGIE TÉLÉVISION LARGE-VOLUME DISCOUNT
A discount paid to every advertiser whose CANAL+ RÉGIE TÉLÉVISION Invoiced Gross
Turnover* is broken down as follows:
% INVOICED GROSS TURNOVER* 2013
VS % CANAL+ RÉGIE TÉLÉVISION INVOICED GROSS TURNOVER* 2013
% CHANNELS D > 40%
% THEME CHANNELS > 10%
DISCOUNT RATE
(%)
1%
1%
4.1. SUBSIDY OF THE CANAL+ RÉGIE TÉLÉVISION LARGEVOLUME DISCOUNT: 1%
Every advertiser receiving the CANAL+ RÉGIE TÉLÉVISION large-volume Discount whose
Invoiced Gross Turnover* with the CANAL+ CHANNELS in 2013 is equal to or greater than the
Invoiced Gross Turnover* with the CANAL+ CHANNELS in 2012, receives a subsidy of its
CANAL+ RÉGIE TÉLÉVISION large-volume Discount.
This subsidy is combined with the CANAL+ RÉGIE TÉLÉVISION large-volume Discount.
5. PROFESSIONAL DISCOUNT: -15%
A discount calculated on the Invoiced Gross Turnover* after deduction of the various reductions
and discounts and deducted from the monthly invoice.
6. CENTRALISATION DISCOUNT: -2%
A discount calculated on the Invoiced Gross Turnover* after deduction of the various reductions
and discounts, including the professional discount, and deducted from the monthly invoice.
To be able to obtain this discount, an advertiser must use the services of an agent having for
every purchase of conventional advertising space (order) a letter of standing binding it to its
principal according to the template supplied by CANAL+ RÉGIE.
*Including conventional advertising, Packs TEMPORIS and commercial products.
2013 GUARANTEES
1. CANAL+ GUARANTEES
1.1. 100% GUARANTEE
All advertisers present on the opening dates of the schedule of the CANAL+ channel enjoy a C/GRP
guarantee on CANAL+ for conventional purchase1 of each period covered by the schedule opening.
1.2. COMMITTED GUARANTEE
All advertisers including new advertisers who commit in writing to an Invoiced Gross Turnover*
amount on the CANAL+ CHANNELS in 2013 greater than or equal to the 2012 Invoiced Gross
Turnover*, enjoy a committed C/GRP guarantee on the entirety of their conventional purchase1 on
the CANAL+ channel, subsidized in comparison with the 100% guarantee, for the term set out by
the commitment.
There are two possible modes of commitment:
Before 1 January 2013: the commitment must relate to a 2013 annual Invoiced Gross Turnover*
equal to or greater than the 2012 annual Invoiced Gross Turnover*, or to an Invoiced Gross
Turnover* for the first six months of 2013 (1 January 2013 to 30 June 2013) equal to or greater
than the Invoiced Gross Turnover* for the first six months of 2012 (1 January 2012 to 30 June
2012).
Before 1 July 2013: the commitment must relate to a 2013 annual Invoiced Gross Turnover*
equal to or greater than the 2012 annual Invoiced Gross Turnover*.
1.3. DETAILS OF THE GUARANTEES
The guarantee relates to the GRP gross cost indices with a 30" basic rate obtained on the CANAL+
channel as a conventional purchase, product by product, month by month, as a total for all time
segments.
The referent GRP costs are the GRP gross cost indices with a 30" basic rate recorded during the
month on average on the "reference channels"2, in time segments.
GUARANTEE TARGETS PER SECTOR-BASED FAMILY
FAMILY A: HOUSEHOLDS UNDER 50 CSP+
FAMILY B: CSP+ INDIVIDUALS
100% GUARANTEE
COMMITTED GUARANTEE
INDICES OF
C/GRP
GUARANTEED
70
65
*Including conventional advertising, Packs TEMPORIS and commercial products.
1
Conventional advertising, excluding PACKTEMPORIS and commercial products.
2
"Reference channels": TFI (excluding Crystal displays) and M6.
13
2. D8 GUARANTEES
2.1. 100% GUARANTEE
All advertisers present on the opening dates of the schedule of the channel D8 enjoy a C/GRP
guarantee on D8 for conventional purchase1 of each period covered by the schedule opening.
This guarantee is applied from the first euro, on the conventional purchase1 Invoiced Gross
Turnover achieved on the channel D8 by the advertiser for periods covered by schedule openings.
2.2. DETAILS OF THE 100% GUARANTEES:
The guarantee relates to the GRP gross cost indices with a 30" basic rate obtained on the channel
D8 as a conventional purchase, product by product, month by month, as a total for all time
segments.
The referent GRP costs are the GRP gross cost indices with a 30" basic rate recorded during the
month on average on the "reference channels"2, in time segments.
GUARANTEE TARGETS PER SECTOR-BASED FAMILY
FAMILY A: HOUSEHOLDS UNDER 50 CSP+
FAMILY B: CSP+ INDIVIDUALS
100% GUARANTEE
1
2
INDICES OF
C/GRP
GUARANTEED
70
Conventional advertising, excluding PACKTEMPORIS and commercial products.
"Reference channels": TMC and W9.
3. THEME CHANNELS GUARANTEES
FOR ALL THEME CHANNELS (EXCLUDING Piwi+, TéléTOON+ AND TéléTOON+1)
All advertisers receiving a C/GRP modified gross guarantee* on each of the channels invested and
for the entirety of 2013 as follows.
GUARANTEE TARGETS PER
SECTOR-BASED FAMILY
C/GRP MODIFIED GROSS* 30"
BASIC RATE GUARANTEE
FAMILY A
FAMILY B
HOUSEHOLDS UNDER 50 CSP+ CSP+ INDIVIDUALS
€3,700
€4,700
FOR THE CHANNELS Piwi+, TéléTOON+ AND TéléTOON+1
All advertisers receiving a C/GRP modified gross guarantee* on each of the channels invested and
for the entirety of 2013 as follows:
GUARANTEE TARGETS PER SECTOR-BASED FAMILY
C/GRP MODIFIED GROSS* 30" BASIC RATE GUARANTEE
FAMILY A & FAMILY B
4–10 YEARS
€1,000
*The C/GRP modified gross* are guaranteed on the reference Mediamat’Thématik audience figures
corresponding to the periods of application of the published prices.
PRICE TERMS AND CONDITIONS –
CONVENTIONAL ADVERTISING
1. SECTOR-BASED PRICES
Specific pricing applies to the following sectors on the CANAL+ CHANNELS and CHANNELS D (the
reduction is deducted directly from the basic prices).
FAMILIES, CLASSES, SECTORS OR VARIETIES CONCERNED
(SEE APPENDIX 1)
CLUBS; TRAVEL AGENCIES (Family 12, class 01, sector 04)
TOURISM OFFICES (Family 12, class 01, sector 06)
HOTEL INDUSTRY (Family 12, class 01, sector 08)
EDUCATION AND TRAINING (Family 15, class 01, associated sectors and
varieties)
EMPLOYMENT MARKET (Family 20, class 01, associated sectors and varieties)
FURNISHING (Family 08, class 01, associated sectors and varieties)
MOTOR VEHICLE SERVICES AND CENTRES (Family 11, class 01, sector 02)
GARDENING; DIY; AGRICULTURE (Family 19, classes, associated sectors and
varieties)
REAL ESTATE (Family 21, class 01, associated sectors and varieties)
PHARMACY; MEDICINE (Family 26, classes, associated sectors and varieties)
Excluding D17: VIDEOGAMES CONSOLES (Family 32, class 01, sector 01,
variety 06)
ALL MONTHS
(%)
-5%
-5%
-5%
-5%
-5%
-10%
-10%
-10%
-10%
-10%
-10%
2. REDUCTIONS
2.1. REDUCTION FOR GOVERNMENT CAMPAIGNS (S.I.G.) AND
MAJOR NATIONAL CAUSES
For each channel making up CANAL+ RÉGIE TELEVISION: -30%
2.2. REDUCTION FOR COLLECTIVE CAMPAIGNS
For each channel making up CANAL+ RÉGIE TELEVISION: -20%
2.3. MUSICAL AND VIDEO EDITIONS REDUCTION
For each channel making up CANAL+ RÉGIE TELEVISION: -30%
2.4. ADVERTISING SLOT FINALIZATION REDUCTION
CANAL+ RÉGIE may, on its own initiative, and exceptionally, offer advertising slots for sale at a
reduced price when these slots have space available at the time they are being finalized.
2.5. DIRECT MARKETING REDUCTION
For CANAL+ and D8: -35%
For the CANAL+ CHANNELS DÉCALÉ, CANAL+ SPORT, i>TÉLÉ, D17, COMÉDIE+, GOLF+,
INFOSPORT+, JIMMY, PLANÈTE+, PLANÈTE+ NO LIMIT and SPORT+: -50%
15
3. PRICE INCREASES
(Applied in combination to the price of the ad, after deduction of any price reductions)
3.1. PREFERENTIAL PLACEMENTS REQUESTED: +20%
3.2. PRESENTATION OR MENTION OF
PRODUCT OR LOGO) IN A GIVEN AD OF:
1 to 6 seconds
7 to 10 seconds
11 to 14 seconds
+15 seconds
ANOTHER ADVERTISER (BRAND,
+30%
+35%
+40%
+50%
(per quotation)
3.3. PRESENTATION OR MENTION OF SEVERAL PRODUCTS OF A GIVEN BRAND
OF DIFFERENT SNPTV LISTING CODES
Per additional SNPTV listing code. If there are different price categories, the highest price applies:
+20%
3.4. PRESENTATION OR MENTION OF PRODUCTS WITH MULTIPLE SNPTV
LISTING CODES
Per additional SNPTV listing code. If there are different price categories, the highest price applies:
+20%
If the use of several SNPTV listing codes is declared by the advertiser on reservation, this increase
is reduced to: +15 % (per additional SNPTV listing code)
3.5. SECTOR-BASED BLOCKING
An advertiser may request that several varieties in its sector be blocked within a given slot. CANAL+
RÉGIE does not guarantee that this request will be accepted, and remains free to accept or refuse.
Increase for each blocked sector-based variety: +40%
Desectorized sector: +50%
3.6. SCHEDULING PRIORITY
Advertisers desiring priority access to the CANAL+ RÉGIE TÉLÉVISION schedule must send
CANAL+ RÉGIE a priority scheduling request by letter, fax or email. CANAL+ RÉGIE does not
guarantee that this request will be accepted, and remains free to accept or refuse.
Supposing that the scheduling priority request has been accepted:
Increase per priority slot: +15%
3.7. "PRIVILEGE" SCHEDULING
Privilege scheduling allows priority access to the schedule of the first, second, antepenultimate and
final positions of the slots of CANAL+ RÉGIE TÉLÉVISION.
Requests for Privilege ads must be sent to CANAL+ RÉGIE before each schedule opening, at the
same time as the other requests for reservation of advertising spaces. These requests shall be
processed in priority before all other offers. CANAL+ RÉGIE does not guarantee that this request
will be accepted, and remains free to accept or refuse.
Supposing that the Privilege scheduling priority request has been accepted:
Increase per Privilege slot: +25%
3.8. "SECOND SCREEN" SCHEME
A synchronized advertising message can be used to direct viewers to:
A third-party advertiser site: +20%
A third-party advertising management site: +50%
CINEMA
PRICE AND
GENERAL SALES TERMS
AND CONDITIONS
2013
APPLICABLE TO
CINEMA ADVERTISING
FOR THESE PRICE AND GENERAL SALES TERMS AND CONDITIONS,
THE UGC CINEMA NETWORK IS REFERRED TO AS CANAL+ RÉGIE CINÉMA.
PRICE TERMS
1. PRICES
CANAL+ RÉGIE publishes the prices of commercial products with details of their period of
application. The list of commercial products is appended to these General Sales Terms and
Conditions.
1.1. COEFFICIENTS FOR EACH FORMAT
Prices are given on the basis of a 30-second format.
For any different duration, a format conversion table is attached in appendix.
1.2. SEASONAL INDICES
Seasonal indices, linked to variations in admissions per month, are taken into account to produce
the estimates provided by the Sales Department.
Seasonal indices corresponding to the campaign dates are applied to the gross price.
Details of the seasonal indices will be provided in a specific communication before the end of 2012.
2. PRICE INCREASES
(APPLIED IN COMBINATION TO THE PRICE OF THE AD)
2.1. PREFERENTIAL POSITIONING START OR END OF THE TRAILER: +20%
2.2. PREFERENTIAL POSITIONING BEFORE THE LAST FILM: +10%
2.3. PRESENTATION OR MENTION OF ANOTHER ADVERTISER (BRAND,
PRODUCT OR LOGO) IN A GIVEN AD: +30%
2.4. SEVERAL ADS IN THE SAME TRAILER: +5%
2.5. FINAL MESSAGE: +5%
2.6. CO-BRANDING BRAND ADVERTISING + DISTRIBUTOR ADVERTISING: +30%
2.7. FETE DU CINEMA (WEEK 25, TO BE CONFIRMED): +50%
2.8. PARK 50: +5%
19
PRICE TERMS AND CONDITIONS –
SPECIAL OPERATIONS
CHANNEL IDENT
Channel ident is the transition between the opening credits of the advertising slot and the first image
of the first ad inserted at the start of an advertising slot.
PRICE INCREASE APPLIED TO THE PRICE OF THE AD IN 2D: +40%
PRICE INCREASE APPLIED TO THE PRICE OF THE AD IN 3D: +50%
COMMERCIAL CONDITIONS
1. VOLUME
A discount paid to every advertiser earning on CANAL+ RÉGIE CINÉMA in 2013 an Invoiced Gross
Turnover according to the following table:
GROSS TURNOVER
INVOICED* 2013 (€)
MORE THAN
80
300
500
RATE
(%)
LESS THAN
300 5%
500 10%
+ 15%
A discount applied from the first euro on the Invoiced Gross Turnover 2013, and deducted from the
invoice of the month during which the determined threshold is exceeded.
2. WELCOME DISCOUNT: -5%
A discount paid to every advertiser earning on CANAL+ RÉGIE CINÉMA an Invoiced Gross
Turnover* equal to or greater than €80,000.
3. PROFESSIONAL DISCOUNT: -15%
A discount calculated on the Invoiced Gross Turnover*, after deduction of the various reductions
and discounts, and deducted from the monthly invoice.
4. CENTRALISATION DISCOUNT: -5%
A discount calculated on the Invoiced Gross Turnover* after deduction of the various reductions and
discounts, including the professional discount, and deducted from the monthly invoice.
To be able to obtain this discount, an advertiser must use the services of an agent having for every
purchase of advertising space on CANAL+ RÉGIE CINÉMA in 2013 a letter of standing binding it to
its principal according to the template supplied by CANAL+ RÉGIE.
21
DIGITAL
PRICE AND
GENERAL SALES TERMS
AND CONDITIONS
2013
CANAL+ RÉGIE DIGITAL OFFERING
Preamble: CANAL+ RÉGIE is a member of the ARPP, the French advertising self-regulatory
organization, and follows its ethical guidelines: only video ads that have been approved by the
ARPP may be shown on the channels’ digital media.
1. WEBSITES
For these Price and General Sales Terms and Conditions, the following are referred to as the
websites: WWW.CANALPLUS.FR, WWW.D8.TV, WWW.D17.TV, WWW.ITELE.FR,
WWW.TELETOONPLUS.FR, WWW.PIWIPLUS.FR, WWW.SPORTPLUS.FR and
WWW.INFOSPORTPLUS.FR.
2. MOBILE AND TABLET APPS
For these Price and General Sales Terms and Conditions, the following are referred to as Mobile
and Tablet Apps:
CANAL+/CANALSAT, CANAL TOUCH, i>TÉLÉ, D8, D17, GROLAND, LES GUIGNOLS DE L’INFO,
LES GNARKS GNARKS, BREF and CANAL FOOTBALL APP
3. CATCH-UP TELEVISION SERVICES ON IPTV
For these Price and General Sales Terms and Conditions, the following are referred to as catch-up
television services on IPTV:
CANAL+ A LA DEMANDE, D8 and D17
SALES TERMS AND CONDITIONS
1. PRICES AND PROCEDURES OF THE ADVERTISING EXPOSURE
GUARANTEE – INSTREAM VIDEO
CANAL+ RÉGIE publishes several price charts for each of the websites and the periods of
application for the instream video pre-roll format.
The prices of instream video pre-roll formats are provided on a 30-second basis.
Sale of the pre-roll format is based on the number of contacts, with a guaranteed contact cost for
the advertiser. The reference data is cost per thousand video ads broadcast.
For the websites WWW.CANALPLUS.FR, WWW.ITELE.FR, WWW.D8.TV AND WWW.D17.TV, the
contacts are sold under the AEG: Advertising Exposure Guarantee.
23
For this, an Alenty script is incorporated into the advertising material shown. This script makes it
possible to track the visibility of the advertising material and how long Internet users are exposed to
the advertising material posted on the websites during the campaign.
The tracking of the Advertising Exposure Guarantee is managed and calculated as an average, per
advertising material, on all impressions of the campaign.
An advertising material clicked on is considered exposed for its entire length.
For advertising campaigns programmed in dual pre-roll video + companion display format, tracking
of the Advertising Exposure Guarantee applies to the pre-roll video format but not to the companion
display.
Prices are shown exclusive of VAT and any taxes or charges that may arise from showing the ad.
They include variations and specific discounts.
They apply to ongoing orders. They include the uploading of the campaign, the possibility of
creating a link either to the advertiser’s website or to a promotional website, and the option for the
advertiser or its agent to access statistics on its campaign(s).
The prices do not include the costs of producing the advertising materials provided to CANAL+
RÉGIE.
2. PRICES AND PROCEDURES OF THE ADVERTISING EXPOSURE
GUARANTEE – DISPLAY AND SPECIAL OPERATIONS
CANAL+ RÉGIE publishes several price charts for each of the websites and the periods of
application for the display format.
The prices of display formats are provided on a 20-second basis.
Sale of the display format is based on the number of contacts, with a guaranteed contact cost for
the advertiser. The reference data is cost per thousand display formats shown.
For the websites WWW.CANALPLUS.FR, WWW.ITELE.FR, WWW.D8.TV AND WWW.D17.TV, the
contacts are sold under the AEG: Advertising Exposure Guarantee.
For this, an Alenty script is incorporated into the advertising material shown. This script makes it
possible to track the visibility of the advertising material and how long Internet users are exposed to
the advertising material posted on the websites during the campaign.
The tracking of the Advertising Exposure Guarantee is managed and calculated as an average, per
advertising material, on all impressions of the campaign.
An advertising material clicked on is considered exposed for its entire length.
The Advertising Exposure Guarantee applies to the display and video formats of the websites
WWW.CANALPLUS.FR, WWW.ITELE.FR, WWW.D8.TV AND WWW.D17.TV: 300 x 250 displays,
300 x 600 displays, events formats (expand displays, 3D triptych displays + flash displays).
For advertising campaigns programmed in dual pre-roll video + companion display format, tracking
of the Advertising Exposure Guarantee applies to the pre-roll video format but not to the companion
display.
The Advertising Exposure Guarantee does not apply to idents.
Prices are shown exclusive of VAT and any taxes or charges that may arise from showing the ad.
They include variations and specific discounts.
They apply to ongoing orders. They include the uploading of the campaign, the possibility of
creating a link either to the advertiser’s website or to a promotional website, and the option for the
advertiser or its agent to access statistics on its campaign(s).
The prices do not include the costs of producing the advertising materials provided to CANAL+
RÉGIE.
3. PRICING VARIATIONS
(Applied in combination)
3.1. MENTION OF ONE OR MORE ADDITIONAL BRANDS IN AN AD: +20%
3.2. CAPPING +20%
3.3. TIME TARGETING
FOR PRESENCE OF MORE THAN TWELVE CONSECUTIVE HOURS PER DAY:
+10%
FOR PRESENCE BETWEEN FOUR AND TWELVE CONSECUTIVE HOURS PER
DAY: +20%
FOR PRESENCE OF LESS THAN FOUR CONSECUTIVE HOURS PER DAY:
+30%
3.4. GEOLOCATION TARGETING: +15%
THE LOCATIONS OF THE CAMPAIGN
ADVERTISER AND THE MEDIUM
ARE
DETERMINED
BY
THE
COMMERCIAL TERMS
1. PROFESSIONAL DISCOUNT: -15%
A discount calculated on the Invoiced Gross Turnover, after deduction of the various reductions and
discounts, and deducted from the monthly invoice.
2. CENTRALISATION DISCOUNT: -1.5%
A discount calculated on the Invoiced Gross Turnover, after deduction of the various reductions and
discounts, including the professional discount, and deducted from the monthly invoice.
To be able to obtain this discount, an advertiser must use the services of an agent having for every
purchase of conventional advertising space a letter of standing binding it to its principal according to
the template supplied by CANAL+ RÉGIE in the appendix.
25
COMMERCIAL
PRODUCTS
PACKS TEMPORIS
Examples of Packs TEMPORIS in January and February 2013:
PACKS TEMPORISA
HOUSEHOLDS
UNDER 50 CSP+
PACK 1–13 JAN
A1
14–31 JAN
FEBRUARY
1
2
3
BUDGET
30" BASIS
TOTAL
NUMBER
OF GRP
TOTAL
€130,250
€137,350
€148,000
40.00
40.00
40.00
COST GRP 30" BASIS
CANAL+
CHANNELS1
€3,200
€3,400
€3,700
CHANNELS D2 THEME
CHANNELS3
€3,200
€3,700
€3,400
€3,700
€3,700
€3,700
The CANAL+ CHANNELS IN QUESTION: CANAL+, CANAL+ DÉCALÉ & i>TÉLÉ
CHANNELS D IN QUESTION: D17 (AFTER 8 pm) & D8
THEME CHANNELS IN QUESTION: JIMMY, COMÉDIE+ & PLANÈTE+
PACKS TEMPORISB
CSP+ INDIVIDUALS
PACK 1–13 JAN
B1
14–31 JAN
FEBRUARY
BUDGET
30" BASIS
TOTAL
NUMBER
OF GRP
TOTAL
€215,400
€229,800
€234,600
54.0
54.0
54.0
COST GRP 30" BASIS
CANAL+
CHANNELS1
€3,900
€4,200
€4,300
CHANNELS D2 THEME
CHANNELS3
€3,900
€4,700
€4,200
€4,700
€4,300
€4,700
1
The CANAL+ CHANNELS IN QUESTION: CANAL+, CANAL+ DÉCALÉ & i>TÉLÉ
CHANNELS D IN QUESTION: D17 (AFTER 8 pm) & D8
THEME CHANNELS IN QUESTION: JIMMY, COMÉDIE+, INFOSPORT+, SPORT+, PLANÈTE+
& PLANÈTE+ NO LIMIT
2
3
Source: Mediamat for CANAL+, D8, D17, CANAL+ DÉCALÉ and i>TÉLÉ, Mediamat’Thématik for
theme channels. Gross price / excluding advertisers belonging to the sectors outlined in the 2013
General Sales Terms and Conditions / discounts for programming in reduced modules.
27
+ ÉCRANS
BY CANAL+ RÉGIE
YOUR BRANDS ARE OUTSTANDING
MEDIA
TELEVISION1
CINEMA2
DIGITAL3
GLOBAL
LENGTH OF
THE SCHEME
10 DAYS
7 DAYS
10 DAYS
10 DAYS
GUARANTEE
NET PRICE4
40 GRP CSP+, I.E. 5,134,400 CONTACTS
610,000 ADMISSIONS
375,000 VIDEOS WATCHED
OVER SIX MILLION RELEVANT "CONTACTS"
€125,000
1
Channels selected in the pack: CANAL+, D8, i>TÉLÉ, D17, CANAL+ DÉCALÉ, CANAL+ SPORT,
COMÉDIE, JIMMY, PLANÈTE+, PLANÈTE+, NO LIMIT, SPORT+, INFOSPORT+
Source: Mediamat for CANAL+, D8, D17, CANAL+ DÉCALÉ, CANAL+ SPORT and i>TÉLÉ,
Mediamat’Thématik for theme channels.
2
National UGC network scheme, 30" basis – 36 cinemas, 379 screens. From Wednesday to
Tuesday – €25K net – 610,000 admissions guaranteed in an average week
3
375,000 pre-roll ads, 30" basis – AEG (CANAL+ RÉGIE Advertising Exposure Guarantee)
4
+ÉCRANS products do not enter into the bases for calculating the sales terms and conditions of
CANAL+ RÉGIE.
APPENDIX: CONVERSION COEFFICIENTS
ACCORDING TO FORMATS
TELEVISION
DURATION
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
COEFFICIENT
0.28
0.32
0.35
0.38
0.41
0.44
0.47
0.50
0.53
0.57
0.61
0.64
0.67
0.70
0.73
0.76
0.79
0.81
0.84
0.87
0.89
0.92
0.95
0.96
0.97
0.98
0.99
1.00
1.10
1.15
DURATION
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
COEFFICIENT
1.20
1.25
1.30
1.34
1.38
1.42
1.46
1.50
1.54
1.58
1.62
1.66
1.70
1.74
1.78
1.82
1.86
1.90
1.94
1.98
2.02
2.06
2.10
2.14
2.18
2.22
2.26
2.30
2.35
2.40
DURATION
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
COEFFICIENT
2.45
2.50
2.55
2.60
2.65
2.70
2.75
2.80
2.85
2.90
2.95
3.00
3.05
3.10
3.15
3.20
3.25
3.30
3.35
3.40
3.45
3.50
3.55
3.60
3.65
3.70
3.75
3.80
3.85
3.90
DURATION
93
94
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
150
180
COEFFICIENT
3.95
4.00
4.05
4.10
4.15
4.20
4.25
4.30
4.35
4.40
4.45
4.50
4.55
4.60
4.65
4.70
4.75
4.80
4.85
4.90
4.95
5.00
5.05
5.10
5.15
5.20
5.25
5.30
8.40
11.45
CINEMA
CINEMA
FORMAT
15’’
16’’
20’’
22’’
25’’
27’’
30’’
32’’
35’’
37’’
COEFFICIENT
61
65
77
84
91
98
100
107
117
123
CORRESPONDING CINEMA
TV FORMAT
FORMAT
40’’
15’’
42’’
45’’
20’’
48’’
50’’
25’’
53’’
55’’
30’’
60’’
64’’
35’’
COEFFICIENT
133
140
150
160
166
176
183
200
213
CORRESPONDING
TV FORMAT
40’’
45’’
50’’
60’’
The minimum format invoiced for a campaign is fifteen cinema seconds.
29