winter 2016 2017 - Hell is for Heroes

RESEARCH & TECHNOLOGY
1
Our ski jackets & pants are designed to enhance tecnique performance combined with fashion attitude. That’s why MOUNTAIN LEGEND’s is our
world. The Hell is for Heroes SYSTEM. The technical know-how and expertise wich goes into creating our apparel is complex, yet easy
to understand, as the three core element of our product development process:
- CLIMATE: “ MAKALU 36° “ + primaloft: We are constantly pushing the boundaries of fabric technology so the weather is never too cold, too wet or too warm. By using the specific fabric “
MAKALU 36° “ + Primaloft we have developed garments with a new level of heat storage for women comfort and increased breathability for men needs. We keep your body climate in balance,
no matter how far You go.
- DRY: For high performance heat retention, the structure of our fast dry “ MAKALU 36° “ + Primaloft , makes sure that excess moisture is wicked away, rapidly drying for increased comfort. The
interaction of fabrics guarantees to keep you dry inside and out, even when the activity alternates.
- WARM: Optimum body temperature is key to high performance. Our clothing tecknology trap sufficient heat and actively adjust to Your level of activity, so wheather you are on the slopes or in
the outdoors, you are never hampered by the cold.
MOTION & EMOTION:
4WAY STRETCH: “ The COMFORT “
With our body cut, perfect fit system and performant lightweight the printed stretch fabrics, such as the “ Hell is for Heroes 4way- vintage stretch print “, we legendary innovate to guarantee
maximum comfort due the stretch concept applied to our linings, insulation materials and even to our seams. Our clothes follow Your movements, while being highly resistant and durable at the
same time.
4WAY STRETCH: “ The Fashion Development “
With our “ Hell is for Heroes 4way stretch 15k/15k vintage print “ ,we legendary innovate the look & feel image of our garments to offer you jackets & pants where the look is vintage such a
stone wash cotton or a vintage linen or look such an old leather garment.
Every single Hell is for Heroes jacket is unique and different to each-one else of the same production.
COLLECTION WINTER 2016/2017
- SHAPE: Each piece of clothing is anatomically cut with optimized seam lines to match the body types of men and women. The result is apparel wich is perfectly adapted to your body.
Our pants offer an advanced fit, noticeably matching each silhouette.
- WEIGHT: Hell is for Heroes has redifined lightweight fabrics, combining our high insulating stretch fabrics & down jackets with high performance & lightness.
- CRAFT: The quality of our workmanship, for wich we employ the highest standards of craft. From laser cut, seams, the functional details of our garments such as pockets retractable, Hell is for
Heroes premium quality.
- MATERIALS: Hell is for Heroes never compromise on quality and advanced fashion research. We have our own CENTRO STILE to develop our patented tecnology.
- MANIFACTURING: To ensure the highest standards, Hell is for Heroes only works with a handful of trusted and exclusive suppliers. Each garment is assembled manually by us and undergoes
rigorous quality-control inspections before it reaches our customers.
- DESIGN & LEGEND: Hollywood actors, athlets, unique kind of single people love Hell is for Heroes for is own identity, It’s a meticolous process. A single jacket can consist of up to 750 different
elements, each one focused on the highest standard possible.
Brand origin and philosophy
The idea of the brand “Hell is for Heroes” was born in London in 1984.
Riccardo Fiume (Milan – Italy), at the age of 15 years old, had a dream, to create his own clothing brand
once he had sufficient international experience, with the goal of doing it within his 35 years of age.
In March 1984, he was 34 and a half years old, Riccardo (Development Dept Manager of Kenzo
and JP Gaultier) was in London, returning from Tokyo. He entered a discotheque in King’s Road to
spend the evening and met some young people that sold old movies posters. He decided to spend
his time in selecting six posters to buy for 10 Pounds, among about 200 available. During that evening
he bought the poster of an old movie, the first one played by Steve McQueen, “Hell is for Heroes”.
On his way back to Milan, Riccardo thinks about the meaning of “Hell is for Heroes” and after having watched the movie he falls in love with its communication aspect. In the title of the movie, Riccardo reads his inner motivations that push him to build his
own company and his own brand. Motivations that are very close to the ones of the movie: to create a product that incites young people to be positive within the community.
This is the spirit of “Hell is for Heroes”.
Remembering his “dream” of when he was just a boy, he realized to be just in time to
make it happen within his 35 years of age. On the 22nd of May 1984 Riccardo sets up Hell is for Heroes with the aim of creating a clothing brand, keeping in mind an exclusive and high quality line of
fashion snow sportswear. This is what is recognized to Hell is for Heroes’ collection, internationally.
Riccardo Fiume – History
Riccardo after completing his studies in Italy he moves to Colorado, where he attends a Marketing Course at Denver University. In Colorado he had the chance to meet
the KL “Crazy” US skiers team, to train with them and to participate with them to the
1975-76 KL in Cervinia (Italy). The experience with KL team and living in Aspen contributed to create the passion for mountain environment, nature and extremes, he now has.
2
Back to Italy, at the end of the seventies he widens his knowledge of clothing products
distribution in Europe, Far East and United States with top brands like Leonard (Paris), Aquascutum (London) and Roberta di Camerino (Venice). To these brands, distributed upon license by
Intermoda SpA based in Milan, Riccardo adds other customers like Kenzo (Paris) and J.P. Gaultier
(Paris). Afterwards he works for 6 years in Paris coordinating “le bureaux de style” with the production departments of Intermoda Group. He then spent other 2 years in Tokyo, working for Intermoda.
In 1984 he founds his own company, “Hell is for Heroes”, and follows directly the Design Office and
the Distribution Department.
He was born on Sept. in Milan as son of a surgeon. He originally wanted to become an actor but ended up as one of the most famous ski-wear designer ever. We meet at his holiday home in
Madesimo Val di Giust, a very chic small snow town in the hinterland of Valchiavenna, far away from
bustling Milan. In the past it used to be Cortina d’Ampezzo that was mentioned in the same breath as
Riccardo Fiume. He still has many friends here and he remembers the first skiing in Tofana and later
the bike ride on the Dolomites. He was a frequent guest in the since-closed Hotel Posta and the host
then, Gheo Manaigo, remain among his best friends. For several years now he has been living in Cote
d’Azur, with his fourth wife Lady Silvia. When asked for a meeting he immediately agreed. He does it
for ASPEN , the place wich he still very much loves by living there the 70s. thanks to the US KL TEAM.
Equally loved is Cortina d’Ampezzo, where he moved in the latest ’90 thanks to Kico del Curto and
Laura Alverà, where he became closed of the legendary SCOIATTOLI, and where he used to meet
other international stars such as Leonardo di Caprio, Tom Cruise, Julia Roberts and Philippe Stark.
At first Sir Riccardo lets us know that he has a full schedule and therefore unfortunately can only
spare an hour talk in the Val di Giust – Madesimo.
He no longer seeks the public eye.
We know that. So, quickly let’s go for it!. Later he will tell us that his most important event for the day
is skiing early before the brekfast with Lady Silvia is his fourth wife.
The evening before our scheduled meeting, we arrive in Italy after a tiring journey made worse by
strikes. We sit down in the pleasant hotel garden of the Meridiana in Madesimo – Val di Giust for
dinner. The waiter tells us that Sir Riccardo Fiume and Lady Silvia have already arrived in the valley.
We spent a short night in fervent anticipation.
The next day at eleven on the dot, Sir Riccardo Fiume and charming Lady Silvia come down for the
interview in a relaxed mood.
The meeting with the fashion designer is like re-visiting the best years of ski history. Sir Riccardo
seems to have all the time in the world.
He lets the photographer who travelled with us show him suitable angles. and surprises us with
his own recommendations for the camera work.
With charming patience and the knowledge of a famous designer, who by the time of his success
also had to listen to the instructions of directors, he let’s himself be guided all around the resort. It
is like being in the fashion show again.
In front of the lens the Hell is for Heroes designer is in his element. What he says calmly and what
is captivating is the command in his voice. I
f you close your eyes you are carried to the fascinating fashion jackets he design.
Later at lunch amidst an elegant crowd in the lush hotel garden we are eyed by guests and staff
alike. Although we feel like we belong, the looks go past us to Sir Riccardo and Lady Silvia.
The still fabulous-looking fashion-designer seems unaffected by it all, lovingly holding his wife’s
hand. He drinks non alcoholic-beer and jockes about the martins of the past.
Suddenly we are the ones who have to leave – and not him – to the airport of Malpensa.
All insisting is for nothing. Sir Riccardo pays the bill – quite simply a gentelmen
- Aspen Magazine, 2015 -
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WOMAN COLLECTION
WOMAN
STYLE: LEGEND
CODE: HJWS30
COL: H450 CUOIO
4
TECHNICAL FEATURES:
4WAYS 15000/15000 + PRIMALOFT
LENGTH:
67 CM (ON SIZE “S”)
SIZE:
XXS-XL
WOMAN
STYLE: LEGEND
CODE: HJWS30
COL: H451 BLACK
5
TECHNICAL FEATURES:
4WAYS 15000/15000 + PRIMALOFT
LENGTH:
67 CM (ON SIZE “S”)
SIZE:
XXS-XL
WOMAN
STYLE: LEGEND
CODE: HJWS30
COL: H452 WHITE
PLS NOTE THAT THE BACK HAS BEEN
CHANGED FROM THE SAMPLE
6
TECHNICAL FEATURES:
4WAYS 15000/15000 + PRIMALOFT
LENGTH:
67 CM (ON SIZE “S”)
SIZE:
XXS-XL
WOMAN
STYLE: LEGEND
CODE: HJWS30
COL: H453 RED
7
TECHNICAL FEATURES:
4WAYS 15000/15000 + PRIMALOFT
LENGTH:
67 CM (ON SIZE “S”)
SIZE:
XXS-XL
WOMAN
STYLE: FREERIDE
CODE: HJWS31
COL: H456 BLACK
PLS NOTE THAT THE BACK HAS BEEN
CHANGED FROM THE SAMPLE
8
TECHNICAL FEATURES:
4WAYS 15000/15000 + PRIMALOFT
LENGTH:
67 CM (ON SIZE “S”)
SIZE:
XXS-XL
WOMAN
STYLE: FREERIDE
CODE: HJWS31
COL: H457 WHITE
PLS NOTE THAT THE BACK HAS BEEN
CHANGED FROM THE SAMPLE
9
TECHNICAL FEATURES:
4WAYS 15000/15000 + PRIMALOFT
LENGTH:
67 CM (ON SIZE “S”)
SIZE:
XXS-XL
WOMAN
STYLE: FREERIDE
CODE: HJWS31
COL: H458 RED
PLS NOTE THAT THE BACK HAS BEEN
CHANGED FROM THE SAMPLE
10
TECHNICAL FEATURES:
4WAYS 15000/15000 + PRIMALOFT
LENGTH:
67 CM (ON SIZE “S”)
SIZE:
XXS-XL
WOMAN
STYLE: HAWARDED
CODE: HJWS32
COL: H461 BLACK
11
TECHNICAL FEATURES:
4WAYS 15000/15000 + PRIMALOFT
LENGTH:
67 CM (ON SIZE “S”)
SIZE:
XXS-XL
WOMAN
STYLE: HAWARDED
CODE: HJWS32
COL: H462 WHITE
PLS NOTE THAT THE BACK HAS BEEN
CHANGED FROM THE SAMPLE
12
TECHNICAL FEATURES:
4WAYS 15000/15000 + PRIMALOFT
LENGTH:
67 CM (ON SIZE “S”)
SIZE:
XXS-XL
WOMAN
STYLE: HAWARDED
CODE: HJWS32
COL: H463 WHITE/RED
13
TECHNICAL FEATURES:
4WAYS 15000/15000 + PRIMALOFT
LENGTH:
67 CM (ON SIZE “S”)
SIZE:
XXS-XL
WOMAN
STYLE: HAWARDED
CODE: HJWS32
COL: H464 BLACK/WHITE
14
TECHNICAL FEATURES:
4WAYS 15000/15000 + PRIMALOFT
LENGTH:
67 CM (ON SIZE “S”)
SIZE:
XXS-XL
WOMAN
STYLE: JACKET INSIDE
SKIWEAR
CODE:
COL:
PLS NOTE THAT THE FAUX FUR IS
DETACHABLE
15
TECHNICAL FEATURES:
4WAYS
15000/15000
+ PRIMALOFT
FAUX
FUR
+ DENHOLME
CRUSHED VELVET
LENGTH:
67 CM (ON SIZE “S”)
SIZE:
XXS-XL
WOMAN
STYLE: POSH
CODE: HSWR10
COL: H492 BLACK
PLS NOTE THAT THE INNER PART OF THE
SLEEVES RIVETS WILL BE IN TEFLON
16
TECHNICAL FEATURES:
SUPER ROUBAIX
SIZE:
XXS-XL
WOMAN
STYLE: AUSTRIA
CODE: HSWR11
COL: H498 BLACK
17
TECHNICAL FEATURES:
SUPER ROUBAIX
SIZE:
XXS-XL
WOMAN
STYLE: MOZART
CODE: HSWR12
COL: H501 BLACK
PLS NOTE THAT THE INNER PART OF THE
SLEEVES RIVETS WILL BE IN TEFLON
18
TECHNICAL FEATURES:
SUPER ROUBAIX
SIZE:
XXS-XL
WOMAN
STYLE: DOUBLE (REVERSIBLE STYLE)
CODE: HJWD31
COL: H486 BLACK + SOFT 199
19
TECHNICAL FEATURES:
15000/15000 + &PRIMALOFT
4WAYS 15000/A15000
SOFT FABRIC + IMITATION DOWN
LENGTH:
67 CM (ON SIZE “S”)
SIZE:
XXS-XL
WOMAN
STYLE: DOUBLE (REVERSIBLE STYLE)
CODE: HJWD31
COL: H487 WHITE + SOFT 199
20
TECHNICAL FEATURES:
15000/15000 + &PRIMALOFT
4WAYS 15000/A15000
SOFT FABRIC + IMITATION DOWN
LENGTH:
67 CM (ON SIZE “S”)
SIZE:
XXS-XL
WOMAN
STYLE: DOUBLE (REVERSIBLE STYLE)
CODE: HJWD31
COL: H488 RED + SOFT 470
21
TECHNICAL FEATURES:
SUPER 15000/A15000
ROUBAIX
4WAYS
& SOFT FABRIC + IMITATION DOWN
SIZE:
XXS-XL
WOMAN
STYLE: ARETHA
CODE: HPWS08
COL: H470 CUOIO
22
TECHNICAL FEATURES:
SUPER 15000/A15000
ROUBAIX
4WAYS
+ PRIMALOFT
SIZE:
XXS-XL
WOMAN
STYLE: ARETHA
CODE: HPWS08
COL: H471 BLACK
23
TECHNICAL FEATURES:
SUPER 15000/A15000
ROUBAIX
4WAYS
+ PRIMALOFT
SIZE:
XXS-XL
WOMAN
STYLE: ARETHA
CODE: HPWS08
COL: H472 WHITE
24
TECHNICAL FEATURES:
SUPER 15000/A15000
ROUBAIX
4WAYS
+ PRIMALOFT
SIZE:
XXS-XL
WOMAN
STYLE: ARETHA
CODE: HPWS08
COL: H473 RED
25
TECHNICAL FEATURES:
4WAYS
+ PRIMALOFT
SUPER 15000/A15000
ROUBAIX
SIZE:
XXS-XL
WOMAN
STYLE: xxxxxx
CODE: HPWS30
COL:
26
H100 WHITE
TECHNICAL FEATURES:
WATER
REPELLENT BIELASTIC MICROFIBER
SUPER ROUBAIX
H199 BLACK
H110 LIGHT GREY
SIZE:
XXS-XL
27
MAN COLLECTION
MAN
STYLE: SCHUSS
CODE: HJMS18
COL: H416 BLACK
28
TECHNICAL FEATURES:
4WAYS 15000/15000 + PRIMALOFT
LENGTH:
72 CM (ON SIZE “L”)
SIZE:
S-XXXL
MAN
STYLE: SCHUSS
CODE: HJMS18
COL: H418 WHITE
29
TECHNICAL FEATURES:
4WAYS 15000/15000 + PRIMALOFT
LENGTH:
72 CM (ON SIZE “L”)
SIZE:
S-XXXL
MAN
STYLE: SCHUSS
CODE: HJMS18
COL: H417 WHITE/RED
30
TECHNICAL FEATURES:
4WAYS 15000/15000 + PRIMALOFT
LENGTH:
72 CM (ON SIZE “L”)
SIZE:
S-XXXL
MAN
STYLE: SCHUSS
CODE: HJMS18
COL: H419 RED
31
TECHNICAL FEATURES:
4WAYS 15000/15000 + PRIMALOFT
LENGTH:
72 CM (ON SIZE “L”)
SIZE:
S-XXXL
MAN
STYLE: WINRACE
CODE: HJMS19
COL: H421 BLACK
32
TECHNICAL FEATURES:
4WAYS 15000/15000 + PRIMALOFT
LENGTH:
72 CM (ON SIZE “L”)
SIZE:
S-XXXL
MAN
STYLE: WINRACE
CODE: HJMS19
COL: H420 CUOIO
TECHNICAL FEATURES:
4WAYS 15000/15000 + PRIMALOFT
LENGTH:
72 CM (ON SIZE “L”)
SIZE:
S-XXXL
MAN
STYLE: WINRACE
CODE: HJMS19
COL: H422 WHITE
34
TECHNICAL FEATURES:
4WAYS 15000/15000 + PRIMALOFT
LENGTH:
72 CM (ON SIZE “L”)
SIZE:
S-XXXL
MAN
STYLE: WINRACE
CODE: HJMS19
COL: H423 RED
35
TECHNICAL FEATURES:
4WAYS 15000/15000 + PRIMALOFT
LENGTH:
72 CM (ON SIZE “L”)
SIZE:
S-XXXL
MAN
STYLE: EFFICENT (REVERSIBLE STYLE)
CODE: HJMD41
COL: H500 BLACK + SOFT 199
36
TECHNICAL FEATURES:
15000/15000 + &PRIMALOFT
4WAYS 15000/A15000
SOFT FABRIC + IMITATION DOWN
LENGTH:
72 CM (ON SIZE “L”)
SIZE:
S-XXXL
MAN
STYLE: EFFICENT (REVERSIBLE STYLE)
CODE: HJMD41
COL: H501 CUOIO + SOFT 199
37
TECHNICAL FEATURES:
15000/15000 + &PRIMALOFT
4WAYS 15000/A15000
SOFT FABRIC + IMITATION DOWN
LENGTH:
72 CM (ON SIZE “L”)
SIZE:
S-XXXL
MAN
STYLE: EFFICENT (REVERSIBLE STYLE)
CODE: HJMD41
COL: H502 RED + SOFT 470
38
TECHNICAL FEATURES:
15000/15000 +&PRIMALOFT
4WAYS 15000/A15000
SOFT FABRIC + IMITATION DOWN
LENGTH:
72 CM (ON SIZE “L”)
SIZE:
S-XXXL
MAN
STYLE: POWDER
CODE: HPMS21
COL: H430 CUOIO
39
TECHNICAL FEATURES:
4WAYS 15000/15000 + PRIMALOFT
SIZE:
S-XXXL
MAN
STYLE: POWDER
CODE: HPMS21
COL: H431 BLACK
40
TECHNICAL FEATURES:
4WAYS 15000/15000 + PRIMALOFT
SIZE:
S-XXXL
MAN
STYLE: POWDER
CODE: HPMS21
COL: H432 WHITE
41
TECHNICAL FEATURES:
4WAYS 15000/15000 + PRIMALOFT
SIZE:
S-XXXL
MAN
STYLE: POWDER
CODE: HPMS21
COL: H433 RED
42
TECHNICAL FEATURES:
4WAYS 15000/15000 + PRIMALOFT
SIZE:
S-XXXL
43
ACCESSORIES
HATS
44
THE HATS WILL BE SOLD IN BOXES OF
10 ASSORTED PIECES
STYLE: LUNAR
col.: WHITE/BLACK
MATERIAL:
70% WOOL / 30% ACRYLIC
STYLE: LUNAR
col.: RED/WHITE
STYLE: APOLLO
col.: BROWN/WHITE
SIZE:
UNIQUE
HATS
THE HATS WILL BE SOLD IN BOXES OF
10 ASSORTED PIECES
45
STYLE: VOSTOK
col.: WHITE/BLACK
MATERIAL:
70% WOOL / 30% ACRYLIC
STYLE: COSMOS
col.: WHITE/LIGHT BLUE
STYLE: ASTERIX
col.: GREY/WHITE
SIZE:
UNIQUE
General care of your Hell is for Heroes garment:
DO NOT DRY CLEAN
This garment is machine washable. For the best result, please see the international GINETEX symbols printed on the care label and follow these easy steps. “GINETEX available on internet”
BEFORE WASHING
Please remove all detachable trims, metal snap-hooks and embroidered pathces.
Do not pre-treat with any kind of stain remover.
WASH
Use a pure soap product on a warm or cold water/gentle setting delicate; usually 30°.
Never use liquid detergents or fabric softners. You should wash Your jackets or pants
in a front loading machine (like at the laundromat ) so that the blades in Your machine
Do not damage the garment.
RINSE
Eliminate any soap residues.
SPIN
Rid the garment of excess water.
LAY
The garment in a flat clean surface in the shade to dry, as direct sunlight can discolour the fabric. In case of DOWN Jackets, shake it gently to redisdribute the down.
46
As the majority of zip problems arise from misuse, please treat all zips with care.
47
SIZE CHART
NOTES
NOTES
NOTES
NOTES
INDEX
- RESEARCH & TECHNOLOGY INFOS ...................................................................pag. 1
- BRAND ORIGIN AND PHILOSOPHY .....................................................................pag. 2
- WOMAN COLLECTION ................................................................................................pag. 3
JACKETS:
- HJWS30 LEGEND ...................................................................................................................pag. 4 - 7
- HJWS31 FREERIDE ................................................................................................................pag. 8 - 10
- HJWS32 HAWARDED .............................................................................................................pag. 11-14
- SKIWEAR JACKET INSIDE .....................................................................................................pag. 15
UNDERJACKET:
- HSWR10 POSH .......................................................................................................................pag. 16
- HSWR11 AUSTRIA ..................................................................................................................pag. 17
- HSWR12 MOZART ..................................................................................................................pag. 18
- HJWD31 DOUBLE ...................................................................................................................pag. 19 - 21
PANTS:
- HPWS08 ARETHA ...................................................................................................................pag. 22 - 25
- HPWS30 ..................................................................................................................................pag. 26
- MAN COLLECTION.........................................................................................................pag. 27
JACKETS:
- HJMS18 SCHUSS ...................................................................................................................pag. 28 - HJMS19 WINRACE ..................................................................................................................pag. 32 - 35
UNDERJACKET:
- HJMD41 EFFICENT .................................................................................................................pag. 36 - 38
PANTS:
- HPMS21 POWDER ..................................................................................................................pag. 39 - 42
- ACCESSORIES.................................................................................................................pag. 43
HATS...........................................................................................................................................pag. 44 - 45
- GENERAL CARE INSTRUCTIONS ..........................................................................pag. 46
- SIZE CHART .....................................................................................................................pag. 47