Présentation de la Cie des WAGONS-LITS et l`ORIENT

Présentation de la Cie des WAGONS-LITS et l`ORIENT

POSSIBILITIES OF
LICENSE, CO-BRANDING OR PROMO CAMPAINS
WITH A POWERFUL MYTH
PARIS, Octobre 2015
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• WAGONS-LITS AND THE ORIENT-EXPRESS
• HOW WAS THE MYTH PROTECTED AND MAINTAINED?
• LICENSING POSSIBILITIES
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THE MYTH OF WAGONS-LITS AND ORIENT-EXPRESS…
A BRAND CONCEPT EVOKING…
… LUXURY
… TRAVEL AND CONFORT
… ART DE VIVRE ‘à la française’
… MYSTERY AND ROMANCE
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THE MYTH OF WAGONS-LITS AND ORIENT-EXPRESS…
… MOVIE STARS
… KINGS AND PRINCES
… BEAUTIFUL PEOPLE
… ARTISTS
…
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Murder on the Orient-Express
Louis de Funes
Marlene Dietrich
Brigitte Bardot
FAMOUS PEOPLE ON BOARD WAGONS-LITS TRAINS…
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LUXURY AND CONFORT…
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£
• WAGONS-LITS AND THE ORIENT-EXPRESS
• HOW WAS THE MYTH PROTECTED AND MAINTAINED?
• LICENSING POSSIBILITIES
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AN IMPORTANT PROTECTION PROGRAM…
… REGISTRATION OF BRANDS
AND LOGOS
-World registration
-legal strategy (counterfactors, litigation)
-6 000 photos (digital),
… HISTORICAL ARCHIVES & PHOTOTHEQUE© et TM
(PHOTOS, POSTERS, HISTORICAL ARCHIVES…)
-1200 adverting posters,
- 800 CIWL rolling stock plans
- Paper archives
-50 licensing contracts
… LICENSING AGREEMENTS
-500 books published in 10
years
-Main licenses: publishing,
media, advertizing/promo, toys
and games, travel accessories,
fine food and beverage
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LUXURY CIWL / ORIENT-EXPRESS TRAINS STILL CIRCULATING…
Existing CIWL rolling trains: Venice Simplon Orient Express, Pullman Orient Express, Musée du Chemin de Fer Mulhouse, etc…
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AN IMPORTANT MEDIA AND PUBLISHING COVERAGE:
BOOKS, MAGAZINES, TV, MOVIES …
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MAJOR CULTURAL EXHIBITIONS ATTRACT LARGE AUDIENCES…
BILBAO 1991
BEAUBOURG 1996
BRUXELLES 1998
BRITISH MUSEUM 2002
PARIS (CHAMPS ELYSEES) 2003
PARIS (IMA) 2014
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• WAGONS-LITS AND THE ORIENT-EXPRESS
• HOW WAS THE MYTH PROTECTED AND MAINTAINED?
• LICENSING POSSIBILITIES
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SOME FAMOUS EXAMPLES OF CO-BRANDING / PROMO CAMPAIGNS
DIOR at CHATEAU VERSAILLES
BALMAIN for H&M
CHANEL ORIENT EXPRESS
INES de la FRESSANGE
for UNIQLO
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SOME EXAMPLES OF CO-BRANDING / PROMO WITH OUR CONCEPT
1. MAIL ORDER CATALOGUE OF ORIENT EXPRESS COLLECTIONS
2. SHOPS DISTRIBUTION OF ORIENT EXPRESS COLLECTIONS
3. LICENSES IN PUBLISHING, TOYS AND GAME
4. PROMO CAMPAIGNS:
1.
KRAFT / CAFE CARTE NOIRE
2.
NESTLE CHOCOLATE (France & Spain)
3.
3 SUISSES (Spain)
5. MAIL ORDER OF TABLEWARE
6. CO-BRANDING PROMO WITH LUXURY WATCHMAKER
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1. MAIL ORDER CATALOGUE OF ORIENT EXPRESS COLLECTIONS
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2. SHOP DISTRIBUTION OF ORIENT EXPRESS COLLECTIONS…
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3. LICENSES IN PUBLISHING, TOYS AND GAME …
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4. PROMO CAMPAIGNS: CARTE NOIRE, NESTLE, 3 SUISSES
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5. MAIL ORDER OF TABLEWARE
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6. CO-BRANDING PROMO WITH LUXURY WATCHMAKER
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POSSIBLE PROJECTS FOR TEXTILE LINES ASSOCIATED
TO WAGONS-LITS AND THE ORIENT EXPRESS
LICENSING POSSIBILITIES:
1) WAGONS-LITS COLLECTIONS
2) CO-BRANDING CAMPAIGNS :
ex:
ex:
ex:
H&M REVISITING THE ORIENT EXPRESS
UNIQLO ON BOARD THE TRAIN BLEU
…
3) PROMOTIONAL & AD CAMPAIN USING ORIENT EXPRESS VISUALS
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CONTACT AT WAGONS-LITS DIFFUSION
Source: www.wagons-lits-diffusion.com
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