Bread Basket Deli Branding Process Book Competitive Audit One of

Bread Basket Deli Branding Process Book
Competitive Audit
One of the competitors for the Breadbasket deli is Schlotzky’s bakery café. They have
been in business since 1971 that is over 40 years. That speaks for itself; being in business that
many years proves the food has to be delicious. The Schlotzky’s bakery café is currently in 36
states and 3 foreign countries, unlike breadbasket, that has a presence in only 10 locations. The
Schlotzky’s bakery has designs in the store and online that are circle-themed and the colors are
vibrant red, yellow, and blue. Have set color schemes are important in creating a brand that last.
People should be able to locate it easily and no it is coming up when driving by those colors.
The second competitor to breadbasket deli is Jason’s deli. They have been in business
since 1976 and they go buy three concepts: people, food, and choice. By this, they explain they
treat employees as family and empower them. The food is advertised as being fresh and natural
ingredients and a salad bar with organic options. They also offer a gluten-free and vegetarian
sandwich. Knowing this, makes their target audience reach more of a healthy audience. They
deliver and cater. They use a burnt orange and yellow trim.
The third competitor to the breadbasket deli, is Firehouse Subs. While Firehouse Subs
may not have started in the 70s like the other two competitors, they did begin in 1992. The
concept they have is all about firefighters. Sandwiches are meaty and large as if to fee a big
firefighter. The décor in the restaurants are firefighting equipment, and Dalmatian-patterned
tabletops. They make the place have a relaxed feel. The owners are in the community working
on a nonprofit called Firehouse Subs Public Safety Foundation. This foundation is committed to
the improvements of life-saving capabilities of first responders. The colors are red background,
white font, and yellow border.
Bread Basket Deli Branding Process Book
Creative Brief
What is the project title? The Bread Basket Deli Re-Brand
What is the challenge? Re-branding the Bread Basket Deli, will allow for more customers
to become familiar with their presence and want to visit their locations to make
purchases.
Who comprises the key audience? The key audience will be business catering and regular
consumers of all ages.
What is our understanding? At this time, only people in the local area of Bread Basket
Delis are aware of its presence. This is because they have not done much social medial
advertising. This means being involved in the community and tying it how their product
will fill a need.
How did we arrive at this realization? Checking the company on FaceBook shows
unappetizing foods. They could spend more time in the creative delivery.
What is the brand essence? The brand will still revolve around their delicious sandwiches
but will have more of an updated look and feel.
What is our strategy? The color schemes will be warm and inviting. The website needs to
re-designed so it is clean and crisp.
What should our execution be? To create an updated branding logo and incorporate this
into marketing to include letterhead, postcards, business cards and to improve social
media presence for online such as FaceBook, Instagram, Twitter, and GooglePlus.
Bread Basket Deli Branding Process Book
Logo Drafts
This week, you will begin your logo design of The Bread Basket Deli. The next step in
the creative process (after your creative brief and competitive audit) is to begin research
and thumbnail explorations. After researching logo and other designs, sketch, in black
and white, at least 50 ideas. Thumbnail sketches are intended to be quick gestural
drawings to get ideas down on paper. Submit your top 10 ideas with explanations of the
top three. Scan your top 10 ideas on 1 page. Place the scans in a Word document. In a
Word document give explanation of your top three choices.
Bread Basket Deli Branding Process Book
Bread Basket Deli Branding Process Book
Bread Basket Deli Branding Process Book
LOGO
This logo for the Bread Basket Deli is a big lower case “d” in the color of meat. They specialize
in corn beef, I decided to play on that by making layers in the letter they way the company layers
the corn beef in the sandwich. The colors used in the logo are
Bread Basket Deli Branding Process Book
Business Stationary Drafts
Carmita Drummond - Explanation of business card, letterhead, and envelope. My design will be in three
colors, burgundy, black, and yellow. The red and black will be accent colors around the border of
the envelope, letterhead and business cards. The business cards have a front and back. On the front, the
Logo will have no background color and then beneath it is black with white font, and then a red border
on the bottom. The back of the card has the logo without a background; in black is an image of a platter
showing bread and meat, and a red border. All three pieces have a border in different locations of the
document to show uniformity.
Bread Basket Deli Branding Process Book
Bread Basket Deli Branding Process Book
Bread Basket Deli Branding Process Book
Bread Basket Deli Branding Process Book
Bread Basket Deli Branding Process Book
Bread Basket Deli Branding Process Book
Bread Basket Deli Branding Process Book
Bread Basket Deli Branding Process Book
Bread Basket Deli Branding Process Book
Bread Basket Deli Branding Process Book
Bread Basket Deli Branding Process Book
Bread Basket Deli Branding Process Book
Bread Basket Deli Branding Process Book
Bread Basket Deli Branding Process Book
Business Card Drafts
Bread Basket Deli Branding Process Book
Letterhead Draft
Bread Basket Deli Branding Process Book
Envelope Draft
I digitized and colorized Bread Basket Deli’s business card, letterhead, and envelope. Using the colors
defined to match the logo: Pantone Red 716C, Red is 7621 and Black. The business cards have a front
and back. On the front, the Logo has no background color and then beneath it is black fill with white font,
and then a red border on the bottom. The back of the card has the logo without a background; in black are
image of items from their menu. All three pieces have a border in different locations of the document to
show uniformity.
Bread Basket Deli Branding Process Book
Advertising Thumbnails
Bread Basket Deli Branding Process Book
Advertising Draft
Bread Basket Deli Branding Process Book
Final Presentation
Business Card
Bread Basket Deli Branding Process Book
Bread Basket Deli Branding Process Book
Advertising Final