Xzibit A Young Enterprise Company
Transcription
Xzibit A Young Enterprise Company
Xzibit A Young Enterprise Company Now You Know! www.xzibitmalta.com Introduction and Essence of the company Vision: Gateway for amateur artists. Promote Maltese culture. Mission: To fulfill our aim as a social enterprise. To expose talent that would otherwise go unnoticed. Objectives: To create a sustainable business beyond the competition. To help promising artists further their career. To increase artistic social awareness in the public. 2 Business Management Clear structure of the business An active relationship with the public. Good communic -ation among team members Background & History • Art is not given enough importance. • Social mission is driven by a lack of opportunities. Maintaining and updating the website. 3 Market research Marketing Strategy 1. Do you think artists have enough exposure and are appreciated locally? 23% Replied Yes Replied No 77% 2.Would you be able to mention 3 local artists? Promotion: Facebook Twitter YouTube Press Releases TV Appearances Trade Fair Interviews Replied Yes Replied No 66% Flyers Exhibitions Advertisements 34% Pinterest Business Cards E-mail Niche markets: Aim website at people willing to buy online Target market: range 16 to 60 Market research:Based our final service idea on public feedback 4 Service Specifications Website components: • • • • • • • • Theme Word Press Server & Hosting E-mail and Website domain Database Electronic banking Links to social networks PayPal utilized for all ecommerce transactions Other components: • Customer Care • Delivery Service • Organisation of live events 5 Service Mapping Artist encounters Xzbit Application form filled in Quality Department A Form Declined Form Accepted Xzibit take a commission Intrested customer Artwork is uploaded Artists are paid Artwork is exhibited Artwork is delivered to client B 6 Service Benefits Customer Benefits: Free Sign Up 10% Commission on sales Delivery within 7 days guaranteed Free participation in organised exhibitions and showcases Help artists kickstart their career Professional 7 Quality Management User interface: User friendly. Customer satisfaction. Routine checks. Website faults: What could go wrong? “We aim to provide a high service quality to all our clients.” Fault prevention Uptime. High quality in company = high quality of service 8 Data organisation Quality of uploaded material Updating track records and cash flows Quality Control Data privacy Quality of the work force Quality of promotion and advertisment 9 Financial Summary Income Statement for the month ending Statement of Financial Position for the month ending 10 Results and Future Potential 11 12 13
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