event program

Transcription

event program

2016
Wednesday, June 8
Guastavino’s | New York City
#EDGEAwards16 | #RisingStars16 | @mktgedgeorg | 1
WELCOMES YOU TO THE
2016 EDGE AWARDS
Opening Remarks
Terri L. Bartlett | President, Marketing EDGE | Texas Tech University
Gretchen Littlefield | President, Media Solutions, Infogroup | Trinity University
Master of Ceremonies
Ann Nguyen | Design Whaler, Whole Whale | CUNY Macaulay Honors College,
Baruch | EDGE Collegiate Summits – Digital & Analytics 2013
About Marketing EDGE
Carlos Sirotnikov | Ad Ops Analyst, Condé Nast | CUNY Baruch Macaulay Honors
College, Baruch 2016 | EDGE Intern & Collegiate Summit – Digital 2015
Presenting the CORPORATE AWARD
Megan Pagliuca | Global CEO, Accuen Media | University of San Diego;
Bond University in Queensland, Australia | EDGE Board Member
Accepting on behalf of MEDIAMATH
Joe Zawadzki | CEO, MediaMath | Harvard University | DMA Board Member
Presenting the EDUCATION AWARD
Kayla B. Mann | Employee Engagement Intern, Apple | Howard University 2017 |
EDGE Collegiate Summit – Digital 2015
Kenneth Ye | Intern, U.S. Federal Trade Commission | The Wharton School,
University of Pennsylvania 2018 | EDGE Collegiate Summit – Digital 2015
Accepting on behalf of WHARTON CUSTOMER ANALYTICS INITIATIVE
Eric T. Bradlow, Ph.D. | K.P. Chao Professor, Professor of Marketing, Statistics
& Education; Chairperson, Wharton Marketing Department; Vice-Dean & Director of
Wharton Doctoral Programs; Co-Director, Wharton Customer Analytics Initiative |
Ph.D. / Masters, Harvard University; BS, University of Pennsylvania
Peter Fader, Ph.D. | Frances and Pei-Yuan Chia Professor of Marketing, Wharton
School of the University of Pennsylvania | SB, SM, and Ph.D., Massachusetts Institute
of Technology
2016 EDGE Awards Committee
Co-Chairs
Rob Reger, Epsilon
Committee Members
Liberta Abbondante, Hearst
Josh Blacksmith, FCB Chicago
Claire Carpenter, Media Horizons
Ginger Conlon, GingerConlon.com
Colleen Sugarman, Sling TV
Victoria James, Victoria James
Search Consultants
Philip Ketonis, Infogroup
Paul Theriot, Alesco Data
Andrea Zaretsky, American Express
Presenting the 2016 RISING STARS AWARDS
Christine Menchaca | Marketing Associate, G100 Companies | UC Berkeley |
EDGE Next Gen Leaders 2016
Erika Tang | Manager of Dashboards and Reporting, PM Digital | Carnegie Mellon
University | EDGE Next Gen Leaders 2014
Introducing the RISING STARS AWARDS
Kathryn Apte | Global Head of Marketing, Medium | University of Technology, Sydney
Josh Blacksmith | SVP, Group Management Director, FCB Chicago |
Iowa State University; MBA, University of Iowa
Brody Clemmer | Chief Innovation Officer, N2Growth | Self-Educated |
EDGE Board Member
Erica DePalma | VP, Digital Marketing, Media Horizons | Loyola University, Maryland
Jeannie Green | VP, Data Solutions, Epsilon | University of Denver
Marta Velasco | VP, Marketing & Business Development, JDC Management |
University of Cincinnati; Graduate Certificate in Marketing, Southern Methodist University
Presenting the LIFETIME ACHIEVEMENT AWARD –
EDGE Alums | Next Gen Leaders 2007-2008
Francisco Alberini | Head of Success Engineer, Segment | New York University
Kelly Gugel | Market Manager, RetailMeNot | University of Virginia
Nicole Lombardo | Account Director, Young & Rubicam | Villanova University
Accepting on behalf of LESTER WUNDERMAN
Marc Wunderman | Retired Advertising Executive | Columbia University
Closing Remarks – MARKETING EDGE Co-Chair
Gretchen Littlefield | President, Media Solutions, Infogroup | Trinity University
Program Design: Sound5.nyc
Welcome
Dear Friends,
Welcome to the inaugural EDGE Awards.
To commemorate the 50th anniversary of Marketing EDGE — the only
nonprofit organization solely committed to expanding and enriching the
pool of trained, market-ready talent — tonight we kick off a whole new
event to celebrate the future of our field.
Yes, tonight is a night for celebration! A night to reflect. A night to take
note of the many contributions and successes of our honorees. A night
to pay tribute to their commitment to giving back through education,
mentoring and the trailblazing path they have set in the great field of
marketing. And, perhaps most important, a night to look forward to the
legacy and possibility we are all creating — thanks to your support.
It’s only fitting that tonight we pay tribute to the EDGE Awards
honorees, who demonstrate Ben Franklin’s famous words: “Do well
by doing good.” Each one serves as a great role model for students
and executives alike. It is our distinct pleasure to introduce to you the
inaugural 2016 EDGE Awards honorees:
Lifetime Achievement
Lester Wunderman, Founder, Wunderman
Corporate
MediaMath
EDUCATION
Wharton Customer Analytics Initiative
RISING STARS
Kathryn Apte, Medium
Brody Clemmer, N2Growth
Erica DePalma, Media Horizons
Jeannie Green, Epsilon
Marta Velasco, JDC Healthcare Management
4 | EDGE Awards 2016 | EDGEAwards.org
As we celebrate our honorees, we also join together to share the
inspiration generated through giving back to our professional
community. It’s gratifying to know that while we are working hard for
our own businesses, we also are cultivating tomorrow’s talent to bring
new ideas to this field.
Serving as an example of this future talent among the 400+
professionals here tonight are 43 students — who today completed our
premier summer immersion program, Collegiate Summit — Digital.
What better way to relay the power of why we exist, than having the
future in our midst, exemplifying why your support is so vital.
The valuable work of Marketing EDGE is funded solely through
donations from corporations and individuals; contributing to tonight’s
benefit event is one way to help. Proceeds from this evening will benefit
students… those who will infuse this industry with dynamic new ideas
and the talent our industry needs to thrive in the 21st century. Please
see pages 16-17 and watch the monitors for a list of sponsors that have
generously supported the EDGE Awards.
On behalf of our Board and staff, our academic colleagues and
the students who aspire to be the next generation of marketing
professionals leading from the EDGE, we thank you for your support!
May you leave here with a greater appreciation of the work we do in
partnership with those committed to furthering our mission, to Educate,
Develop, Grow, and Employ college students in the field of marketing.
With sincere gratitude,
Christine Aguilera
Co-Chair
Gretchen Littlefield
Co-Chair
HONOREE
LIFETIME ACHIEVEMENT
Lester Wunderman
Consultant, Professor, Author, Photographer
@LesterWunderman | @Wunderman | @WPP
Lester Wunderman is chairman emeritus and
founder of Wunderman. He believes, “If there
is a lesson to be learned, it is to not do
anything half-heartedly. If you’re going to do
it at all, give it all you have to give.”
Mr. Wunderman is an advertising legend and
the pioneering father of direct marketing. The
visionary marketing techniques he conceived
and perfected over his long and brilliant career transformed the
advertising industry and continue to shape the interactive marketplace.
After an apprenticeship served at several agencies, Mr. Wunderman
joined Maxwell, Sackheim & Company in 1947, where he became
executive vice president. In 1958, he founded Wunderman, Ricotta &
Kline, now known as Wunderman.
In 1967, in an address at Massachusetts Institute of Technology,
Mr. Wunderman identified, named and defined “Direct Marketing” and
has led the theoretical and practical growth of the industry ever since.
He has received many awards and tributes from the direct marketing
industry, including inductions into the Direct Marketing Association’s
Hall of Fame in 1983, and the American Advertising Federation Hall
of Fame.
His book, Being Direct, was published by Random House in January
1997, reissued in 2004 with new information, including the first-ever
Consumer’s Communications Bill of Rights and his views on the Internet,
and issued as an e-book in 2011, with a special message for a new
generation of readers. An earlier book, Frontiers of Direct Marketing,
published in 1981, and many of his speeches are now part of the
Wunderman Archives at Duke University’s Hartman Center for Sales and
Marketing History.
Mr. Wunderman became fascinated by photography many years ago,
studying at The New School in New York City and working privately with
several well-known photographers. Years ago, he met regularly with
Cornell Capa, Carl Katz and Jacqueline Kennedy to discuss the possibility
of a professional school of photography. And so the International Center
of Photography was born, and has thrived ever since.
His photographs have been on display at the Metropolitan Museum
of Art in association with his collection of Dogon sculpture, which he
donated, and 50 photographs remain in its permanent collection. In
addition, his photographs have become part of the permanent collection
in the Dapper Foundation in Paris, now part of the Louvre.
A native New Yorker born in the Bronx, Mr. Wunderman and his wife,
Sue (Cott), make their home in Manhattan.
Lester Wunderman Scholarship Fund
Marketing EDGE’s First International Scholarship Fund
to Support Next Generation Marketers
In conjunction with this pinnacle award, we are proud to introduce the Lester Wunderman
Scholarship Fund, to honor his lifelong achievements and vision. Impacting countless
men and women throughout the advertising and marketing field, this new scholarship
fund ensures that his legacy and impact continues for generations to come.
The Lester Wunderman Scholarship Fund is uniquely designed to support talented
students from diverse backgrounds, with broad skills and nationalities, all with the
common desire to pursue a career in marketing (defined as the evolving practices of
advertising, as well as direct, digital, mobile, and social media marketing).
HONOREE
CORPORATE
MEDIAMATH
@MediaMath
MediaMath is the leading independent software company for marketers.
Our tools and services enable marketers to reach the audiences they
want at the scale they need to achieve their business outcomes.
Since 2007, when we created the first programmatic technology for
marketers, MediaMath’s global infrastructure, vast partner network and
quantitative approach have delivered transformative results — truly
strength in numbers.
Today, marketers are adopting our vision. The industry is shifting from
broad to narrow audiences, from siloed channels to crossing display,
social, mobile and video, and from counting clicks to declaring success
based on customer delight.
MediaMath is partnering with the most forward-thinking marketers and
agencies to accelerate these changes. We build on the leading edge of
technology and innovate to scale. We marry software – purpose-built for
enterprise marketers – with scaled, privileged inventory, exclusive data
and industry-leading training and support.
The Corporate Award honors an organization that not only actively supports education,
but also demonstrates a commitment to professional growth, development and education
deep within its own corporate DNA. Underlying all of its activities is a culture – in fact a
creed – to foster and promote excellence for generations to come.
HONOREE
EDUCATION
@WhartonCAI
The Wharton Customer Analytics Initiative (WCAI) is the world’s
preeminent academic research center focusing on the development and
real-world application of customer analytics methods.
Through our innovative Research Opportunity program, co-curricular
student programming, and practitioner events, the Initiative has a global
impact on the practice of data-driven business decision-making, and the
dissemination of relevant insights to students and industry practitioners.
The Education Award honors an institution for creating a new approach to marketing
education that bridges the gap between academic theory and the practical knowledge
and skills required in the workplace. Demonstrating an innovative approach to research
and teaching that enables their work with companies and researchers around the world,
the Award winner ultimately contributes leading-edge practices and knowledge which are
incorporated into classroom curricula to foster talent preparation and development. `
HONOREES
RISING STARS
Kathryn Apte
Global Head of Marketing
Medium
@katapt | @medium | #RisingStars16
Kathryn Apte was recently named Global Head of Marketing
at Medium. In her newly-departed role at Twitter, she was
part of the Consumer Product Marketing team, which
spanned consumer and creator product portfolios, defined
the product marketing vision, positioned strategies and
go-to-market plans. Prior to serving at Twitter, Kathryn built
and led Google’s global marketing team responsible for
content marketing across YouTube and Google’s advertising
solutions. Earlier, she spent a decade developing consumer
marketing strategies for brands including Sony, Visa,
Procter & Gamble, Diageo, Fairfax and Johnson & Johnson.
Kathryn’s previous work has been recognized with a range of honors from One Show,
Contagious magazine, Cannes Lions, Australia Direct Marketing Association and AWARD.
Kathryn holds a Bachelor of Arts with Honors in communications, advertising and public
relations from the University of Technology Sydney. She has returned there over recent
years as a guest lecturer for courses covering strategic planning, search technology and
social media.
With her passion for driving diversity in the tech industry, Kathryn devotes her time to
mentoring young women whom she sees representing the next wave of tech marketing
leaders. Her nomination stated, “Kathryn is the go-to confidante, mentor and sponsor
for marketers of all levels in the company. She has sponsored the career development of
several women who look to her as a key source of trusted counsel and encouragement. Her
personality alone is inviting and supportive and combined with her whip-smart intellect and
professional expertise, she is able to cut through issues to help others to see how and where
they might invest for their own success.”
Josh Blacksmith
SVP, Group Management Director
FCB Chicago
@joshblacksmith | @fcbchi | #RisingStars16
Josh Blacksmith leads FCB Chicago’s global experiencedriven customer relationship management (CRM) and
multi-channel direct marketing practice for clients such as
State Farm, PACCAR, Toyota, Lexus, Samsung, Jack Daniels
and Anheuser-Busch. A Direct Marketing News “40 Under
40” honoree in 2014, Josh is among the marketing field’s
most active participants. He states his passion is in growing
the talent and CRM practice at FCB Chicago while also
serving the direct marketing community in various
capacities: currently vice president of the CADM (Chicago
Association of Direct Marketing), on the Direct Marketing
Association’s membership committee, elected to the DMA International ECHO Award Board
of Governors, and on Marketing EDGE’s 2016 EDGE Awards committee.
Prior to joining FCB in 2012, Josh oversaw eCRM loyalty and digital brand programs for
Kellogg’s and Heinz at Biggs-Gilmore (acquired by VML in 2014). He also previously worked at
Meredith Xcelerated Marketing, where he was most recently account director for Kraft Foods
CRM in the U.S. and Canada, and has led CRM efforts for Volkswagen, Chrysler LLC (domestic
and international), and Walmart, among others. He holds a bachelor’s degree in advertising
from Iowa State University and a Master of Business Administration with a marketing
concentration from the University of Iowa’s Henry B. Tippie School of Management.
“For Josh,” one colleague said, “marketing education isn’t measured in one-off efforts, it’s a
daily promise to his team. As the CRM practice lead, working across disciplines, he provides
educational opportunities for everyone at the agency. In 2015, he stewarded the funding and
enrollment for more than 20 colleagues to become a DMA Certified Marketing Professional,
and also ensures teams are attending conferences each year. Josh is an ongoing mentor as
part of FCB’s Everest mentorship program, a mentor to FCB’s Shark Tank teams, and among
its most attentive managers where he consistently is proactive with talent assessment and
goal setting. Josh thinks deeply about the career paths and growth opportunities for his
teams and regularly advocates for their progression.”
HONOREES
RISING STARS
Brody Clemmer
Chief Innovation Officer
N2Growth
@brodyclemmer | @n2growth | #RisingStars16
Brody Clemmer serves as chief innovation officer at
N2Growth, a global leadership consultancy. He has spent
his entire career applying his passion for design and
innovation with interests in psychology, sociology, and
human behavior to understanding how the world interacts
with technology. His current focus is on creating innovative
user experiences to today’s challenging business issues.
Brody began his professional career in communications as
a writer/producer for Nassau Broadcasting Partners. There
he was responsible for creating advertising campaigns for
companies across the East Coast. After catching the design bug, Brody left radio to pursue a
career in television and commercial design. While working for a Comcast production partner,
he was responsible for creating engaging campaigns through special effect design and
creative audio engineering. Later, Brody mixed creativity, technology, and people, by joining
Apple Inc., where he designed multiple education programs and teaching curriculums for
both internal and external customers.
After spending five years with Apple, Brody joined the growing world of startup companies
as a marketing and technology consultant. Serving as a marketing consultant in the electric
car and renewable energy sector, he created effective strategies to approach companies like
FedEx, UPS, Disney and International Airports. In the mobile technology field, Brody used
his information architecture and design skills to create a commerce application for microdonations. In addition, Brody founded a successful web development company, and also
served as a technology consultant for a communications-consulting firm.
“By understanding the ways people of multiple generations interact with technology, Brody
is able to create seamless tools to establish the best user experience,” one of his colleagues
reported. “Brody’s ability to utilize data and intuition is very unique. He takes pride in
understanding the universal principles of marketing and the traditional, while implementing
his own untraditional strategic initiatives: specifically, his ‘Co-Creating’ experiment in his
company, N2Labs, [is] a social enterprise design team used to transform company objectives
into profit-focused social ventures.” Brody also serves actively as a one-on-one mentor to
University of Pennsylvania Center for Social Impact and the School of Policy and Practice
students and graduates entering the workforce.
Erica DePalma
VP, Digital Marketing
Media Horizons
@EricaDePalma | @MediaHorizons | #RisingStars16
In 2011, Erica DePalma spearheaded the launch of Media
Horizons’ digital division as a startup within the larger
agency, reinventing Media Horizons’ positioning from a
traditional direct response agency to a full-service shop
that has resulted in the win of numerous new clients. Since
launching Media Horizons’ digital division, she has fostered
the growth of the digital team to include service offerings
that extend into programmatic media, social media, email
marketing, mobile, lead generation, affiliate and search.
Four years later, Media Horizons now has an award-winning
digital group with a client roster that cuts across both
business-to-business and business-to-consumer verticals.
Prior to joining Media Horizons, Erica served as vice president, digital, at Omnicom Media
Group’s Novus Direct, in addition to associate media director with Digitas. Erica also served
as a Board Member of 212, New York City’s Interactive Advertising Club, from 2004-2007.
Erica’s ability to translate complex media theories into easily digestible, educational pieces
is regularly recognized by the marketing community in the form of published case studies,
blogs, speaking engagements and awards. Her honors include an appearance in Direct
Marketing News’ “30 under 30” and being featured in MediaPost’s Media Magazine as a
“Rising Media Star.” Most recently, Erica’s work in advocating omnichannel marketing has
been recognized by the National E-tailing and Mailing Organization of America, Electronic
Retailing Association and Direct Marketing Association, who have tapped her as a speaker at
their respective annual conferences. She was recently appointed to the leadership council of
the DMA’s Mobile & Digital Community.
Additionally, as a working mother in a special needs family, Erica is a positive role model for
young women pursuing a career in marketing, while balancing the demands of a growing
family. Erica launched Media Horizons’ digital division shortly after the birth of her first
daughter, and welcomed their second daughter, two years later. Erica is an active supporter
of Soundbridge School in Connecticut that provides specialized technology to promote
listening and speaking in children with hearing loss, as well as participating in several
local community groups. Erica earned her bachelor’s degree in digital media from Loyola
University in Maryland.
HONOREES
RISING STARS
Jeannie Green
VP, Data Solutions (CPG and NonProfit)
Epsilon
@jgreen12 | @EpsilonMktg | #RisingStars16
In her current role at Epsilon, Jeannie Green leads the
account management and business development teams for
the fundraising/not-for-profit and consumer packaged
goods business units. This includes working in close
collaboration with more than 300 Epsilon data, database,
and agency clients to leverage fully the different proprietary
data sets Epsilon provides to help marketers build stronger
relationships with prospects and customers and increase
omnichannel marketing precision and performance. In a
world where metrics rule, and quants and creatives are held
equally accountable for marketing success, Jeannie has
leveraged strengths-based leadership and management to a whole new level.
Jeannie has been with Epsilon since 2002 and has served in various positions including
vice president of the business-to-business group, account director, account executive, and
client services manager. Prior to joining Epsilon (formerly Abacus) in 2002, she held similar
positions at Arrow Electronics, Inc., Matchlogic (A Division of Excite@home, Inc.) and
Brunswick Corporation.
Jeannie serves as a mentor to a variety of employees educating them on the missions
of the non-profit clients she serves as well as being the “thought leader expert” for any
marketing services provider questions that arise. Jeannie regularly is involved in the
interviewing process, the screening criteria and the recommendation of interns, and
recent college grad hiring that Epsilon does in its Associate Account Manager Program.
Jeannie is always in high demand for internal mentorship, where she always is able to bend
her schedule to take time to nurture an aspiring employee to learn what they can do to
leverage their strengths to move up in the organization, or more importantly, make a real
difference to Epsilon and its clients.
An active member of the direct marketing community, Jeannie was appointed to the Direct
Marketing Association Ethics Policy Committee in 2014. Jeannie also has been a two-time
International ECHO Awards judge, both in 2013 and 2014, and was elected to the 2014 Direct
Marketing News “40 under 40.” She holds a Bachelor of Science in business administration
from Iowa State University and a Certificate of Business Leadership from the University of
Denver’s Daniels College of Business.
Marta Velasco
VP Marketing and Business Development
JDC Healthcare Management
@MartaVelasko | @JeffersonCares | #RisingStars16
Marta Velasco is the vice president of marketing and
business development for JDC Healthcare Management, a
$100MM annual revenue privately held company. In her role
as head of marketing, she disrupted the status quo in the
dental industry in Texas by reigniting a traditional brand,
introducing cutting-edge customer relationship
management analytics, returns-based decision making to
allocate the marketing mix, a top digital strategy, and a
relentless focus on improving customer experience. As a
result of her work, the company increased revenue by
double digits year-over-year in 2015.
The passion that drives her desire to improve her company — and the industry — is her
interest in improving the life of underprivileged communities as JDC serves primarily lowerincome Hispanic and African American communities in Dallas and Houston. Marta has a track
record of giving back to the community and has done work with National Society of Hispanic
MBAs, Be R.A.R.E, Dallas Life and at her company she even has created the Jefferson Cares
program to foster JDC employees to give back to the community.
She is recognized among her peers for mentoring young professionals, and she is a frequent
speaker about marketing and young women empowerment. She was a speaker at the Digital
Analytics Association Dallas Summit, at the Public Relations Society of America-Dallas,
and at the Public Relations Society of America-Austin. Marta has a bachelor’s degree in
communications from the University of Cincinnati and a Graduate Certificate in Marketing
from Southern Methodist University.
sponsors
Corporate
Leadership Program
Premier
Sponsors
Gold
Brierley + Partners
Wunderman | KBM Group
Twitter Feed
Twitter
Silver
Epsilon
Ernst & Young
Experian
Infogroup
Javelin Marketing Group
MediaMath
Paradysz + PM Digital
Quad/Graphics
Bronze
ADMR
Alliant
Adrea Rubin Marketing
Fosina Marketing Group
Gerber Life
IBM
Japs-Olson Company
LIFT Agency
Media Horizons
OgilvyOne Worldwide
Speedeon Data
Worldata
Roundtable
mCordis
Liz Kislik Associates
Tribute Ads
SMS Marketing Services
State Farm
Y&R Advertising
Command Center
Sprinklr
Indulgent Dessert
American Express
Cocktail Party
PebblePost
Entertainment
Worldata
Top Restaurant Prize Package
mCordis
Music
One Louder
Corporate
Sponsors
Platinum
The Brierley Group
Wunderman
Gold
Hearst
G100 Companies
SAP
Sprinklr
Subdirect
WLA
As of May 24, 2016
Silver
Citi
Direct Marketing Association
DMCNY
Epsilon
Experian
FCB Chicago
SteelHouse
Venable
Webster Bank
Ticket
Sponsors
Platinum
George Thacker
Gold
Identity
Lake Group Media
mCordis
Silver
360 Live Media
Aberdeen
Accuen Media
ADMR
Alliant
Avalon Consulting Group
Continuum
ConvergeDirect
Digital Advertising Alliance
DMRS Group
Executive Connections
Fossil Group
Gerber Life
Gitlitz Consulting
Guthy-Renker
IBM
International Cruise & Excursions
Japs-Olson Company
Kepler Group
KERN | An Omnicom Agency
LIFT Agency
Liz Kislik Associates
Media Horizons
Media iQ Digital
MediaMax Network
Montclair State University
N2Growth
OgilvyOne Worldwide
Quantcast
Scott on Marketing
Sling TV
SMS Marketing Services
Speedeon Data
Synapse
The Alesco Group
The Futures Group
United Envelope
Valassis
Victoria James Executive Search
Winterberry Group
Student
Sponsorships
360 Live Media
Accudata
Acxiom
Adrea Rubin
American Express
Terri L. Bartlett
Curtis Circulation
John Deighton, Ph.D
Elasticity
Epsilon
Guthy-Renker
International Cruise & Excursions
Leigh C. Ober
Research Now
Scott on Marketing
State Farm
Why We’re Here …
Over the weekend 43 students from across the country descended on
NYC for the Collegiate Summit – Digital, a summer “boot-camp” which
connects high-achieving undergrads with top marketing professionals to
explore how leading companies and brands are using digital platforms
and data to create innovative multi-channel campaigns. During the
4-day program, students attended fast-paced workshops led by highly
successful industry leaders and academics, participated in panel
discussions, and connected one-on-one with peers and professionals at
several networking events.
Pictured are students from the 2015 Collegiate Summit – Digital, sponsored by Google.
As the program concludes tonight, it’s our pleasure to introduce you to
the 2016 “graduates” of this year’s Summit:
Pete Aragones
Baruch College
Alicia Harris
Radford University
Frank Pino
Amanda Bartolini
University of Notre Dame
Ellen Havard
Pennsylvania State
University
Mahin Rahaman
New York University
Eileen Bayer
Washington University in
St. Louis
Ashlee Belling
University of Wisconsin,
Whitewater
Iva Boishin
University of Maryland,
College Park
Adriel Casellas
Brigham Young University
Sabah Chaudhry
University of
Southern California
Hannah Cho
University of
California, Irvine
Ron Davalos
Dillard University
Alex Faegenburg
Vanderbilt University
Audra Fields
University of Texas
at Austin
Ryan Fleck
Iowa State University
Victoria Flores
St. Edward’s University
Patrick Gardner
Union College
Sabria Jones
Howard University
Jordan Kimball
James Madison University
Chris Legaspi-Tabuena
DePaul University
Regan Lydick
University of Pittsburgh
at Johnstown
Nina McCallie
University of Georgia
Baylen McCarthy
Christopher Newport
University
Erin McGoff
American University
Jenna Mellinger
University of Texas
at Austin
Katie Myers
Texas Christian University
Dominick Namis
St. Edward’s University
Julie Randolph
Bowdion College
Hunter Richardson
Clemson University
Alec Rugo
Ithaca College
Samantha Rutowski
Rider University
Thuriya Sai
University of Nevada,
Las Vegas
Lyle Swartz
Tulane University
Priscilla Tenggara
University of
California, Irvine
Hannah Tilstra
University of St. Thomas
Akshay Verma
Harvard University
Lana Waschka
North Carolina
State University
Raj Narayan
Northeastern University
Baile Winslow
University of
Northern Colorado
Edward Perez
Dominican University
Nereida Zarco
Southwestern University
Anthony Perna
Pomona College
OFFICERS, TRUSTEES & STAFF
Officers
Co-Chairs
Christine Aguilera
International Cruise & Entertainment
Infogroup
Vice Chair
Harold M. Brierley
The Brierley Group
Vice Chair/DMA
Tom Benton
Direct Marketing Association
Treasurer
Charlie Swift
Hearst
Assistant Treasurer
Alison Porter
Secretary
Tim Carr
LIFT Agency
President
Terri L. Bartlett
Marketing EDGE
Board of
Trustees
Michael Becker, mCordis
David Brady, Vutures Group
Edith Chu, IBM
Steve Cone, American Bar Association
Brian Cross, Elasticity
Kristen Dearing, Brierley + Partners
Les Dinkin, Novantas
Lisa Evans, Wunderman
Jim Fosina, Fosina Marketing Group
Leyda Hernandez, iSpot.tv
Mary Hines, Citi
Devon Johnson, Ph.D.,
Liz Kislik, Liz Kislik Associates
Worth Linen, WLA
Nicole Lombardo, Young & Rubicam
Kelly F. Mangold, Guideposts
Charlotte Mason, University of Georgia
Dawn C. Morris, Webster Bank
Jeanniey Mullen, Mercer
Jerry Nichols, SAP
David Niles, G100 Companies
Leigh Ober, Javelin Marketing Group
Chris Paradysz, Paradysz + PM Digital
Veni Pasupathi, Ernst & Young
Rob Reger, Epsilon
Andrew Rohm, Ph.D., Loyola Marymount
Adrea Rubin, Adrea Rubin Marketing
Jay Schwedelson, Worldata
David Scott, Scott on Marketing
Gary Skidmore, The Aberdeen Group
Colleen Sugarman, Sling TV
George Thacker
Keith Turco, gyro llc
Dirk van de Bunt, Guthy | Renker
Debra Zahay-Blatz, Ph.D.,
St. Edwards University
Andrea Zaretsky, American Express
Chairman’s
Advisory Council
Marketing EDGE
Staff
John Deighton, Ph.D.
Harvard Business School
Terri L. Bartlett
President
Kate T. Kestnbaum
KesTry
Marie A. Adolphe
Vice President, Program Development
Gary S. Laben
Research Now
Amy M. Sigona
Director of Development
Pamela Larrick
Javelin Marketing Group
Jeffrey Nesler
Senior Manager, Program and Web
Tim Litle
Litle Group
Terri Herschlag
Senior Program Manager
Outgoing Board
Members
Asif Mehmood
Financial Controller
Charles Hofacker, Ph.D.
Florida State University
Warren Hunter
White Dog Partners
Khurrum Malik
Facebook
André Roggy
Administration Manager
Rachel Fontana
Program Manager
Barbara Hruska
Managing Editor, Journal of
Interactive Marketing®
Megan Pagliuca
Accuen Media
Craig Wood
360 Live Media
About Marketing EDGE
YOUR RESOURCE FOR MARKET-READY TALENT
Educate | Develop | Grow | Employ
50 years and counting …
Marketing EDGE serves the marketing field through its mission:
to Educate, Develop, Grow, and Employ
college students in the field of marketing …
expanding and enriching the pool of
trained, market-ready talent.
Through evolving programs designed to meet the changing needs
of the marketing profession, Marketing EDGE impacts the lives
of thousands of students and shapes the marketing industry
of the future as diverse, inclusive, and highly skilled.
Marketing EDGE infuses our industry with dynamic new ideas
and the talent our industry needs to thrive in the 21st century.
Join uS!
@mktgEDGEorg
facebook.com/MarketingEDGE.org
Marketing EDGE (group) / MarketingEDGE.org (companies)
and visit:
marketingEDGE.org
LESTER,
CONGRATULATIONS
ON RECEIVING THIS YEAR’S
MARKETING EDGE
LIFETIME ACHIEVEMENT AWARD
IN RECOGNITION OF YOUR
IMMENSE CONTRIBUTIONS
TO THE MARKETING INDUSTRY.
AND A TOAST TO ALL THE
2016 EDGE AWARD WINNERS.
HAL BRIERLE Y
thebrierleygroup.com
Congratulations to this year’s
Marketing EDGE award winners.
THANK YOU
FOR YOUR CONTRIBUTIONS
TO OUR INDUSTRY.
NEVER LOSE
YOUR EDGE
CONGRATULATIONS TO ALL THE
2016 EDGE AWARD WINNERS
Lester Wunderman
C O R P O R AT E
MediaMath
E D U C AT I O N
R I S I N G S TA R S
Kathryn Apte, Twitter
Global Loyalty + CRM Innovators
800-899-8700 | brierley.com
Dallas
Los Angeles
London
Tokyo
American Express
Congratulates the 2016
EDGE Award Winners
Lester Wunderman, Lifetime Achievement Award
MediaMath, Corporate Award
Wharton Customer Analytics Initiative, Education Award
Rising Stars
Congratulations
to the
2016
EDGE award
winners
From your friends at
Hearst
CONGRATULATIONS
2016 EDGE AWARD
WINNERS
Lester Wunderman
CORPORATE
MediaMath
EDUCATION
Wharton Customer
Analytics Initiative
RISING STARS
www.subdirect.com
Supporting Marketing EDGE
WLA_2016 Marketing Edge Annual Awards Dinner Tribute Ad - 4/29/16 11:38 AM
<----------------------------------- 4.75”-------------------------------------->
CONGRATULATIONS
to
Kathryn, Josh, Brody,
Erica, Jeannie, and Marta
Rising Stars Award Winners
and to
Lester Wunderman Lifetime Achievement Award
MediaMath Corporate Award
Wharton Customer Analytics Initiative Education Award
On Behalf Of:
Worth Linen Associates
<---------------------------------------------------------- 7.75”------------------------------------------------------------------->
The Will To Rise – Yours.
The Wings – From Marketing EDGE.
The Landing – The DM Hall of Fame.
Congratulations to Rising Star, Josh Blacksmith, from FCB.
Thank you for making time to share your knowledge and
encouragement with the next generation of marketers.
We’re proud of you and how your work represents
what our brand is all about.
1601453
State Farm, Bloomington, IL
statefarm.com®
Congratulations
to the
2016 EDGE Award
Winners
© 2016 Ernst & Young LLP. All Rights Reserved. EDNone
Today: celebrate.
Tomorrow: accelerate.
There’s no better reason to celebrate than
a milestone achievement. At EY, we couldn’t be
happier for the 2016 Rising Stars Award winners.
We hope you’ll join us in congratulating them.
Cheers!
Visit ey.com
Congratulations
to the winners!
Rising Stars Award
Jeannie Green
Epsilon is proud to support Marketing EDGE in its
efforts to help educate and develop the future
marketing leaders of America.
Congratulations to the industry leaders and
educators being recognized.
Congratulations
to the
2016
EDGE award
winners
Experian Marketing Services
experian.com/marketing-services
Quad/Graphics congratulates
the 2016 EDGE Award winners:
Lester Wunderman
CORPORATE
MediaMath
EDUCATION
Wharton Customer
RISING STARS
Kathryn Apte
Josh Blacksmith
Brody Clemmer
Erica DePalma
Jeannie Green
Marta Velasco
QG.com
Congratulations
to the
2016
EDGE award
winners
Wharton Customer
@WhartonCAI
wcai.wharton.upenn.edu
...AND I’M
PAYING
TOO MUCH
FOR DIGITAL
ADVERTISING.
FINALLY
ZERO MARGIN MEDIA BUYS
ADVERTISING SUITE
steelhouse.com | 844.773.7171
Congratulations
EDGE Award honorees.
We are pleased to support the 2016 EDGE Awards
celebration and congratulate the “Rising Stars” of
Marketing being honored here today. We share
their passion for excellence and commitment
to achieving outstanding results.
The Webster Symbol and Webster Bank are registered in the U.S. Patent and Trademark Office.
Congratulations to all of the 2016
Marketing EDGE Award winners
In a data-driven world, you have
shown us that data is just the
starting point. It holds no power
until we
spark
it to
life
like you have!
Lifetime Achievement
Lester Wunderman
Rising Stars
Corporate
MediaMath
Education
Wharton Customer
• Kathryn Apte, Twitter
• Erica DePalma, Media Horizons
• Josh Blacksmith, FCB Chicago • Jeannie Green, Epsilon
• Brody Clemmer, N2Growth
• Marta Velasco, JDC Healthcare Management
DATA + MARKETING
The Direct Marketing Club of New York
Salutes Marketing EDGE:
Lifetime Achievement Award: Lester Wunderman
Kathryn Apte
Josh Blacksmith
Brody Clemmer
Erica DePalma
Jeannie Green
Marta Velasco
Education Award: Wharton Analytics Customer Initiative
Corporate Commitment Award: MediaMath
Thanks for shining so brightly
Congratulations from all @ dmcny
JOSH
BLACKSMITH
JOSH
JOSH BLACKSMITH
JB
J
B
JB
JOSH
BLACK
SMITH
JBSMITH
JB
JB
JB
JOSH BLACKSMITH
JOSH
BLACK
SMITH
Congratulations from
Congratulations from
P.S. Josh,
Josh, what’s
your
custom
logos?
what’s the
the job
job number
number for
for all
your
custom
logo?
Congratulations to the
2016
EDGE AWARDS
Winners
LIFETIME ACHIEVEMENT:
Lester Wunderman | Wunderman
CORPORATE COMMITMENT:
MediaMath
EDUCATION:
RISING STARS:
Kathryn Apte | Twitter
Josh Blacksmith | FCB Chicago
Brody Clemmer | N2Growth
Erica DePalma | Media Horizons
Jeannie Green | Epsilon
Marta Velasco | JDC Healthcare Management
www.Venable.com
"SUCCESS THROUGH SUBSTANCE."
-Lester Wunderman
We thank you for the substance you've
brought into our lives that inspires us all.
We LIFT our
glass to
Lester Wunderman
MediaMath
The Wharton School
and the
EDGE Rising Stars
Thank you for supporting
and inspiring the next
generation of marketers
Proud to support
Marketing EDGE
Congratulations to the 2016 Winners
Protecting America’s families for more than 45 years
1-800-253-3074 • www.gerberlife.com
Bravo
to the 2016 EDGE Award Winners!
www.sms-inc.com
Supporting Marketing EDGE and the Future of Marketing Education
䌀伀一䜀刀䄀吀唀䰀䄀吀䤀伀一匀吀伀吀䠀䔀
㈀　㄀㘀䔀䐀䜀䔀
䄀圀䄀刀䐀圀䤀一一䔀刀匀
䘀爀漀洀礀漀甀爀昀爀椀攀渀搀猀䀀䘀漀猀椀渀愀䴀愀爀欀攀琀椀渀最䜀爀漀甀瀀
㈀　㌀ⴀ㜀㤀　ⴀ　㌀　眀眀眀⸀䘀漀猀椀渀愀䴀愀爀欀攀琀椀渀最⸀挀漀洀
眀眀眀⸀昀愀挀攀戀漀漀欀⸀挀漀洀⼀䘀漀猀椀渀愀䴀愀爀欀攀琀椀渀最䜀爀漀甀瀀䀀䘀漀猀椀渀愀䴀愀爀欀攀琀椀渀最
眀眀眀⸀氀椀渀欀攀搀椀渀⸀挀漀洀⼀挀漀洀瀀愀渀礀⼀昀漀猀椀渀愀ⴀ洀愀爀欀攀琀椀渀最ⴀ最爀漀甀瀀眀眀
THE FUTURE LOOKS BRIGHT
Congratulations to the
2016 EDGE Award Winners
400 Chesterfield Center, Suite 500 • Chesterfield, Missouri 63017
Congratulations
to the
2016
EDGE award
winners
Congratulations
to the
2016
EDGE award
winners
Japs-Olson Company
VP, Digital Marketing, Media Horizons
2016 Marketing EDGE
Rising Star Award Winner
DISRUPTING THE
STATUS QUO.
COMMITTED TO
GIVING BACK.
DELIVERING SIGNIFICANT
MARKETING RESULTS.
ulate
Media Horizons would like to congrat
of the Marketing EDGE Honorees:
ALL
2016 Rising Star Award Winners
Kathryn Apte
Global Director, Consumer
Product Marketing
Twitter
Josh Blacksmith
Marta Velasco
Brody Clemmer
VP Marketing and Business
Development
JDC Healthcare Management
Chief Innovation Officer
N2Growth
Jeannie Green
SVP, Group Management Director
FCB Chicago
Vice President, Data Solutions
(CPG and NonProfit)
Epsilon
2016 Lifetime Achievement Award
Lester Wunderman
2016 Corporate Award
MediaMath
2016 Education Award
40 Richards Avenue, 6th Floor
Norwalk CT 06854-2319
203.857.0770
www.mediahorizons.com
Congratulations
to all of the 2016 winners!
Lifetime Achievement - Lester Wunderman
Corporate - MediaMath
Education - Wharton Customer Analytics Initiative
Rising Stars
Kathryn Apte - Twitter
Josh Blacksmith - FCB Chicago
Brody Clemmer - N2Growth
Erica DePalma - Media Horizons
Jeannie Green - Epsilon
Marta Velasco - JDC Healthcare Management
From Your Fr iends At
CONGRATULATIONS
to all of tonight’s
2016 EDGE Award Winners
A special congratulations to
2016 Corporate Award winner
From MediaMath’s educational arm
Visit us at nmi.mediamath.com
TWITTER
CONGRATULATES
KATHRYN
AND THE 2016 AWARD WINNERS!
Lester Wunderman, Lifetime Achievement Award
MediaMath, Corporate Award
Wharton Customer Analytics Initiative, Education Award
RISING STARS
Kathryn Apte, Medium
Lester Wunderman—
pioneer, founder, and our “name on the door.”
Your vision inspires us every day.
Congratulations!
“RELENTLESSLY
PURSUE
TOMORROW.”
-Lester Wunderman

event program

Transcription

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