FRYDAYS° BROCHURE 2013.

FRYDAYS°
BROCHURE
2013
.
P
Product
shoot
TEKST
Everyone loves that Friday feeling. The
feeling that the weekend is near, that
adventure is around the corner and the
taste of freedom lingers in the air. At
Frydays° we believe in Freedom. For us it
is the most important value in life and so
we build products that live and breathe
freedom.
POWERED
BY
FREEDOM .
Frydays° cheers for people who like
to push boundaries, unwilling to
compromise.
Who
step
outside
their
comfort zone, make their own
choices,
explore horizons and travel to
places where the risk of frying is not only
present - but desired.
It is for those people that Frydays°
creates products. We set our sights high,
think out of the box yet never miss a
chance to enjoy the small things in life. We
break free from anything that constrains
us, as we do not like to be tamed.
Welcome to the world of Frydays°.
P
We
love sunglasses as an accessory.
Yet the search for the right pair is a
frustrating process. Even though they are
labeled as a fashion accessory, we only
find them in unfashionable environments:
crowded walls of frames, unexplained
high prices, locked up showcases.
And that for such a fun product. Tired
of this, Frydays° sets out to challenge the
norm and to make sunglasses a fun part
of your wardrobe again.
SUNGLASSES
MADE
.
FUN
The current market offerings lead back to
few large companies who design, produce
and distribute most well-known fashion
brands and control the often high and
unexplainable consumer prices.
We are independent (afterall that is what
freedom is all about, right?). We at
Frydays° design and market our own
products, allowing us to offer more
affordable prices for excellent quality and a fun alternative experience to the
eyewear available today.
P
Frydays°
introduces the concept of
detachable arms. This unique feature
offers you the freedom to customize your
sunglasses and to create unlimited
looks instantly.
We meticulously designed a clear and
simple range of quality sunglasses to fit
different face types, to ensure a great look
and comfortable wear. The large variety
of color options allows you to show your
personal style while the easy-to-exchange
arms allow you to create a different look
whenever you feel like it.
4 MODELS
13 COLORS
UNLIMITED LOOKS
.
Frydays° quality standards are among
the highest in the industry. All products
come with polarized, 100% UVA+B
filtering lenses for full protection of
the eyes. The frames are made of
ultra flexible, lightweight and durable
materials to ensure highest comfortability
and longlasting performance.
Break free from convention
customize your Frydays° now!
and
Our
products are sold by Freedom
Agents, selling peer to peer across their
real life social networks.
“Don’t Be Tamed” is a campaign to
inspire these independent individuals to be
creative and think out of the box when
creating their own freedom.
DON’T
BE
TAMED.
Celebrating the 21st century spirit of
entrepreneurship, we believe that people
are not motivated by incentives such as
bonuses only. In fact we believe people
unleash their full potential when
motivation comes from the following
drivers:
• Freedom, to direct your own life
• Enrichment, emotionally & financially
• Purpose, to serve a bigger cause
Frydays° unlocks the power of Freedom
Agents. It is our mission to inspire them to
live a life untamed and to support them
in paving their way to freedom.
P
Imagine
the world around you in
darkness. For millions of people this
darkness is a reality. Blindness takes
away so much more than vision. It
reduces independence and freedom to live
life to the fullest. According to the World
Health Organisation, 285 million people
worldwide are visually impaired — yet
80% can be avoided or cured.
We believe we can transform lives
together.
Frydays° has partnered
with ORBIS - a global development
organisation with the world’s only
teaching eye hospital onboard a cargo
plane– The ORBIS Flying Eye Hospital. By
working in partnership with local hospitals,
communities and institutions in countries
where eye care is most difficult to get,
ORBIS is committed to developing quality
and sustainable services that will continue
long after the plane departs.
SAVING
SIGHT
.
WORLDWIDE
With every pair of sunglasses purchased,
customers are helping restore sight.
Frydays° is committed to investing in
long term sustainable eye care to bring
freedom to those less fortunate.
N°1
FRONTS
FRONTS
Black
Cream
Yellow
Orange
Pink
Light Blue Light Green Dark Green
Dark Blue
Purple
Red
Tortoise
Black
ARMS
White
Tortoise
Cream
Red
Yellow
Purple
Orange
Dark Blue
Pink
Dark Green
Dark Green Light Green Light Blue
Light Green
Dark Blue
Light Blue
Purple
Pink
Red
Orange
Tortoise
Yellow
Black
Cream
Black
ARMS
White
N°2
FRONTS
Black
Cream
Yellow
Orange
Pink
Light Blue Light Green Dark Green
Dark Blue
Purple
Red
Tortoise
Black
ARMS
White
Tortoise
Cream
Red
Yellow
Purple
Orange
Dark Blue
Pink
Dark Green
Dark Green Light Green Light Blue
Light Green
Dark Blue
Light Blue
Purple
Pink
Red
Orange
Tortoise
Yellow
Black
Cream
Black
ARMS
White
FRONTS
N°3
FRONTS
FRONTS
Black
Cream
Yellow
Orange
Pink
Light Blue Light Green Dark Green
Dark Blue
Purple
Red
Tortoise
Black
ARMS
White
Tortoise
Cream
Red
Yellow
Purple
Orange
Dark Blue
Pink
Dark Green
Dark Green Light Green Light Blue
Light Green
Dark Blue
Light Blue
Purple
Pink
Red
Orange
Tortoise
Yellow
Black
Cream
Black
ARMS
White
N°4
FRONTS
Black
Cream
Yellow
Orange
Pink
Light Blue Light Green Dark Green
Dark Blue
Purple
Red
Tortoise
Black
ARMS
White
Tortoise
Cream
Red
Yellow
Purple
Orange
Dark Blue
Pink
Dark Green
Dark Green Light Green Light Blue
Light Green
Dark Blue
Light Blue
Purple
Pink
Red
Orange
Tortoise
Yellow
Black
Cream
Black
ARMS
White
FRONTS
Do you wish to know more about
our products, or are you interested in
joining our network of Freedom Agents?
Connect with us on our website:
www.frydays.com
or
by
email:
[email protected].
Shot in the following locations: Los Angeles, USA - Rio de
Janeiro, Brazil - Amsterdam, the Netherlands.
Photography by Andrew Slough (www.theandrewslough.
com), Michael van Emde Boas Steven van Dortmond and
DeFotomeisjes.
Special thanks to Andrew Slough, Alpana Deo, Dennis de Vogt,
Lian Baay, Melayno Gaddum and Robert van Dortmond.
©2013 Frydays°. All rights reserved.
www.frydays.com