My Black is Beautiful

TABLE OF CONTENTS
A Message From the My Black is Beautiful Team
2
Manifesto
3
EXPRESS
TV Show
4
Articles and Tips
8
P&GbrandSAMPLER®
10
Social Growth
12
National Publications
14
INSPIRE
2010 Model Search
20
True Beauty Stories
28
Honoring Catalysts in the Community
30
CELEBRATE
Theme Song Contest
32
Tour and LIVE! Events
34
ESSENCE® Music Festival®
42
2010 Youth Contest Winners
44
“JONES” Magazine
46
My Black is Beautiful Day
48
This is Your Legacy
50
Poem: “In Her Words”
51
Manifesto
express
TVShow
Actress/TV personality Alesha Renee, actress/comedian
Kim Coles and actress/TV personality Vanessa Williams
just completed Season 3 of our iconic television series honoring
the strong voices of African-American women on BET and
Centric Television. Topics included everything from fashion,
finances, health to inner and outer beauty.
The set of the My Black
is Beautiful TV Show
5
Alesha Renee
Kim Coles
Vanessa Williams
Actress/TV personality Alesha
Renee and rapper Chamillionaire
Rap pioneer MC Lyte with
actress Tasha Smith
Images and behind-thescenes footage from Season
2 of the My Black is
Beautiful TV Show
7
R&B star Leela James
Makeup artist Sam Fine
Actress Bern Nadette Stanis
Articles
and Tips
Enjoy inspiring stories, beauty tips and helpful
information to bring out your beautiful.
Break Out
Your Beauty for
Summer
9
A New You: Make 2011
a Year to Remember
The Colder, the Better — Discover
Winter’s Hottest Trends in Makeup
Get Inspired: What Makes You
Feel Beautiful?
P&GbrandSAMPLER
Get exclusive coupon savings and samples on some of
your favorite beauty brands from My Black is Beautiful.
Social Growth
“Like” My Black is Beautiful on Facebook to stay on top of
our upcoming events, True Beauty Stories, and latest tips and
contests. Join us and become a fan of our movement!
We are
overOut
100,000
Break
fans Your
strongBeauty
and growing!
for
Summer
13
National
Publications
My Black is Beautiful has been featured in
numerous print publications since its 2008 launch.
Featured in the “My
Break Out
Home Made Beautiful”
Your
Beauty
for2011
insert
in the
March
issueSummer
of “EBONY”
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My Black is Beautiful
print ads are featured
in various national
publications.
19
inspire
2010
Model Search
Hundreds of beautiful black women attended the LIVE!
Model Search! We searched in Atlanta, Houston and
New York City, but only six finalists prevailed! Join
us in welcoming these six fascinating, real women who
will represent six of our participating brands — Crest,
Pantene, CoverGirl Queen Collection, Olay, Always
and Secret — and inspire black women everywhere!
ATL ANTA
HOUS
TON
Real women vying to
be the next face of
My Black is Beautiful
21
Y
T
I
C
K
R
O
NEW Y
“My Black is
inspiring.”
22
Keisha Hull of Atlanta, GA
“My Black is
confident.”
23
Tiana Griggs of Atlanta, GA
“My Black is
outstanding.”
24
Sandra Wyckoff of Houston, TX
“My Black
is naturally
divine.”
25
Dominique Alexis Warren of Houston, TX
“My Black is
effervescent!”
26
Yvette N. Coleman of Jersey City, NJ
“My Black
is undefinable
strength.”
27
Tiffiny E. Dixon of Brooklyn, NY
True Beauty
Stories
Our inner beauty resonates when we can learn to truly
love ourselves. True Beauty Stories give real women an
opportunity to share their journey of learning to embrace
the thickness of their hair, color of their skin and shape
of their body. These stories inspire unique AfricanAmerican women everywhere to bring out their beautiful!
Angelin T.
Aseelah G.
Faleschia A.
“My black is beautiful
because I’m able to uplift,
inspire and make a difference
in the lives of children.”
“My black is eczema, my
black is big smile, my black
is thick hair, my black is
beautiful because my black
is ALL MINE!”
“No, I’m black. And yes,
black does look this good!”
Honoring Catalysts
in the
Community
Celebrate the African-American journey with these
groups of people who blaze new trails through their
passion and willingness to help others. Their tireless
efforts bring out the inner strength, kindness and
generosity of our people.
Adrienne Lamar
Sam Fine
Sessilee Lopez
Byron Lars
Adrienne Lamar works tirelessly as the associate director of the Jenesse Center,
a nonprofit organization that
provides comprehensive services
to women and children who are
survivors of domestic violence.
Celebrity makeup artist Sam
Fine performs his magic on
superstars and supermodels such
as Patti LaBelle, Vanessa L.
Williams, Halle Berry, Tyra
Banks, Iman and Naomi
Campbell. Fine’s talents took
him from a makeup counter in
Chicago to being one of the most
sought-after makeup artists in
the country.
Supermodel Sessilee Lopez’s
biggest dream came true when she
walked the prestigious Victoria’s
Secret runway. She encourages
young black aspiring models to
remember their beauty is more
than a pretty face — it’s a
presence they command.
Byron Lars is a fashion designer
who created his own label in
1991 with a small collection
of sportswear that focused on
what he referred to as “twisted
American classics.” His clothing
designs inspire aspiring young
designers everywhere.
celebrate
Theme
Song
Contest
In the quest to find a new theme song for our
movement, My Black is Beautiful launched the
“My Black is My Voice” Theme Song Contest.
Contestants were asked to create an original
one-minute video that musically expressed what
“My Black is Beautiful” means to them. We
received numerous entries, but only one of these
10 finalists became our Grand-Prize Winner.
Congratulations to Tara W. — you put your
voice to our movement!
Tiffany W.
Brittney H.
Cynthia H.
Faseyi S.
Danielle W.
Grand-Prize
Winner
Emerald D.
Shameka D.
Michelle H.
Tara W.
Crystal M.
Tour
and
LIVE! Events
.
EE
FR
are
ts
ke
Tic
Celebrate the beauty of African-American women
everywhere when you participate in LIVE! events
sponsored by My Black is Beautiful. From Chicago to
New York, Atlanta, Charlotte, Houston, New Orleans
and Los Angeles, there is no limit to our journey!
LIV
E!
M
RE
T L
T ?
DD N A
EN
EV NT A
PE
E
O
EV
RS
O
DO
or.
do
the
at
ed
uir
eq
sr
ni
tio
tra
gis
Re
E!
LIV
.
ity
ac
ap
dc
ite
Lim
Tick
ets
are
FRE
E. L
imit
ed
cap
acit
y.
WA
MA SHI
RC
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EV
EN
T LO
EVE
CA
NT
TI
AD
DO
DR
OR
ESS
S O
PEN
AT
Procter & Gamble
Assistant Multicultural
Brand Manager
Pamela Rhett (L) and
actress/TV personality
Tatyana Ali (R) posed
with female students
from Dunbar High
School in Washington,
DC, who submitted
engaging photographs
and illustrations that
celebrated the My Black
is Beautiful Movement.
35
Actress/CoverGirl spokesperson Queen Latifah
Actress/TV personality Tatyana Ali
Celebrities and real
women who attended the
My Black is Beautiful
Tour in Charlotte, NC
helped celebrate AfricanAmerican beauty through
live entertainment,
makeover/pampering
stations and sisterhood.
37
Actress Angela Bassett
Civil rights activist
Dr. Dorothy Height,
1912–2010, was one
of the first few AfricanAmerican women to
participate at the highest
level of the civil rights
movement. One of her
last speaking engagements
was at an event sponsored
by My Black is Beautiful,
where she imparted advice
to students at the historic
Dunbar High School in
Washington, DC
Everyday AfricanAmerican women who
support the My Black
is Beautiful initiative
stood in line for a day of
pampering at our LIVE!
event in Atlanta, GA!
39
R&B and soul singersongwriter Eric Roberson
Real women celebrating
their beauty through
makeovers and skin
consultations at our
LIVE! events
40
Hip-hop pioneer MC Lyte
Actress Tasha Smith
41
TV relationship expert
Dr. Michelle R. Callahan
Reality star and singer/
songwriter Kandi Burruss
ESSENCE
Music Festival
Join My Black is Beautiful at one of the largest
African-American music and culture festivals in the
world. Held annually over the Fourth of July weekend
in New Orleans, this festival attracts nearly 200,000
of the best-dressed and most fun-loving, talented and
celebrated people in the country.
43
Celebrity makeup artist Sam Fine
2010
Youth Contest
Winners
What makes your black beautiful? These three young
writers who won the 2010 My Black is Beautiful Poetry/
Rap/Song Contest know! All winners attended the 2010
New Orleans Recreation Department summer camp held
during the ESSENCE Music Festival. Each participant
had to write about why his or her black is beautiful.
We celebrate excerpts from their inspiring entries.
“There is no greater beauty
than the beauty of being black.”
— Corey
“Black is my past, present and future.”
— Lan’esa
“My black is beautiful because my black is me.”
— Tyrea’l
Corey
Lan’esa
Tyrea’l
“JONES”
Magazine
In celebration of New York
Fashion Week and our LIVE!
event in New York City, My
Black is Beautiful was proud
to partner with “JONES”
magazine, the premier shopping
and lifestyle resource for
multicultural women.
P&G Assistant Multicultural Brand Manager Pamela Rhett; Editor – in -Chief
of “JONES” magazine, Tracey M. Ferguson; Multicultural Brand Manager Kisha
Mitchell Williams; and Publisher of “JONES” magazine, L. Londell McMillan
47
My Black
is Beautiful Day
On May 2, 2009, Atlanta city councilman Jim Maddox
(District 11) presented the official proclamation stating
May 2 as “My Black is Beautiful Day” in Atlanta.
On May 21, 2010, the mayor of Cincinnati, Mark
Mallory, and Ohio state senator Eric Kearney declared
May 21 as “My Black is Beautiful Day” in Cincinnati.
Both Proclamations honored the significant contributions
Procter & Gamble has made in empowering AfricanAmerican women to embrace their beauty, health and
wellness through its inspiring My Black is
Beautiful initiative.
This is Your
Legacy ...
Join the Movement at MyBlackisBeautiful.com and Pass It on …
Special thanks to all of you for helping to make My Black is
Beautiful the successful program it is today.
Core Team:
You made it all happen!
Agency Partners:
You put the movement into action!
Maurice Coffey
Possible Worldwide
Kisha Mitchell Williams Burrell Communications
Pamela Rhett
Starcom MediaVest Group
Lesli Rice
LiquidThread
Felisa Insignares
Footsteps
Carlos Taveras
ALW Ground Zero
Internal P&G Sponsors:
You gave us support!
Esi Eggleston Bracy
Beverly Grant
Monica Turner
Vince Hudson
IN HER WORDS
We
are
God’s
most
...
amazing
gift.
From the lightest of shades to the darkest
of hues, we are the reflection of perfection.
Skin freckled to the bluest of black. Hair
locked, braided, straightened, bald. Our
eyes shine like precious gems in all color
variations. From the widest of hips and
thighs to the slimmest of figures, we leave
all that encounter our presence spellbound.
Lips as full as the moon or thin as a crescent,
our words drip like the sweetest honey. From
the smallest package to the tallest drink of
water, our beauty is what legends are made
of. I am all that she is, a unique contrast of
stunning beauty for the entire world to see.
— Burrell Communications