Panasonic Toughbook: Changing the Way We Work

Panasonic Toughbook:
Changing the Way We Work
Jacek Wielgus – Business Development
Manager
Panasonic & Toughbook
Today’s Presentation
•  What is rugged and why do you need it?
•  Fit for purpose?
•  Key technologies to a mobile solution.
•  TCO and ROI - building the business case.
•  Vertical mobile solutions & Toughbook
•  Tablets are coming…
The history of Toughbook
Toughbook created in direct response to customer needs
Development started with the belief that simply following
traditional business laptop models was not the right option
• 1994 - CF-41
featured the world’s first integrated CD drive
• 1996 - CF-25
featured the groundbreaking rugged design
• 1999 - CF-27
featured our first integrated Wide Area Wireless
• 2002 - CF-28
achieved Ingress Protection (IP) rating - IP54
• 2007 - CF-30
daylight-visible 1,000-nit concealed mode screen
1990 1991
1992 1993 1994 1995
1996
1998 1999
2000
2001
2002 2003
2004
2005
2006
2007 2008
2009
2010 2011
2012
2013
The history of Toughbook
•  2008 - CF-H1
world’s first Mobile Clinical Assistant featuring
Intel® Atom™ processor
•  2009 - CF-U1
world’s first fully rugged ultra-mobile PC
•  2010 - CF-31
IP65 with a powerful, standard voltage CPU, shattering
conventional perceptions of rugged notebook PCs
•  2012 – Toughpad FZ-A1
highly durable, manageable and secure 10.1”
AndroidTM - powered tablet
1990 1991
1992 1993 1994 1995
1996
1998
1999
2000
2001
2002 2003
2004
2005
2006
2007 2008
2009
2010 2011
2012
2013
The Toughbook range
Semi Rugged
Fully Rugged
Business Rugged
Rugged Tablets
Toughbook has led the market for 9 straight years
2010 Market Share by Revenue
European Durable and Rugged Notebooks/Convertibles
8%
9%
10%
Source: VDC Research, March 2011
65%
Panasonic
Others
Vendor 1
Vendor 2
Vendor 3
Vendor 4
Vendor 5
Vendor 6
Vendor 7
Today’s Presentation
•  What is rugged and why do you need it?
•  Fit for purpose?
•  Key technologies to a mobile solution.
•  TCO and ROI - building the business case.
•  Vertical mobile solutions & Toughbook
•  Tablets are coming…
What is Tough?
Every Toughbook in the range is rugged from the inside out ,
ensuring access to data and applications in environments where
that has never previously been possible.
Here are just some of the tests
they have to undergo before
leaving our factory:
Water
Dust
What is Tough?
Every Toughbook in the range is rugged from the inside out ,
ensuring access to data and applications in environments where
that has never previously been possible.
Here are just some of the tests
they have to undergo before
leaving our factory:
Water
Dust
Temperature
Vibration
What is Tough?
Every Toughbook in the range is rugged from the inside out ,
ensuring access to data and applications in environments where
that has never previously been possible.
Here are just some of the tests
they have to undergo before
leaving our factory:
Water
Dust
Temperature
Vibration
Drop
Pressure
Shock
Toughbook - Making them tough
Technology & quality
•  We control the entire manufacturing process
of Toughbooks
•  Manufacture almost all of the critical
components we use in our products
•  Assemble them at our own facilities
using Panasonic-built robotics
•  Because we are a core manufacturer
using superior materials and quality
control processes, Toughbooks are
approximately 10 times more reliable
than standard laptops*
*Comparing Panasonic actual data for Toughbook laptops to PC Magazine reader-reported data for competitors.
Why do you need Tough?
More reliable than the rest
The average annual failure rate of
PC laptops is around 22%
22%
Up to 10x
MORE
RELIABLE
INDUSTRY
AVERAGE
PANASONIC
TOUGHBOOKS
* Comparing Panasonic actual data for Toughbook laptops to PC Magazine reader-reported data for competitors
Why do you need Tough?
•  Total cost of ownership
Downtime and repairs significantly increase lifetime costs of ordinary
mobile computers
Toughbooks deliver maximum uptime, lowering the total cost of
ownership
•  Return on investment
Greater uptime and constant connection means enhanced productivity –
delivering a faster return on investment
•  Work where you never worked before – take the desktop to the field
Toughbook design enables you to do work where it was never possible
before
Today’s Presentation
•  What is rugged and why do you need it?
•  Fit for purpose?
•  Key technologies to a mobile solution.
•  TCO and ROI - building the business case.
•  Vertical mobile solutions & Toughbook
•  Tablets are coming…
What is ‘Fit for purpose’?
Consumer
Enterprise
Everything that Toughbook does is
about TCO
Reasons for Mobile Computer Malfunctions
Spills!
Drops!
Pressure!
Hits!
Fall during carriage
Spill liquid
Fall during operation
Drop materials on the laptop/Hit the
laptop somewhere
Shock due to voltage, etc.
Forcing PC card insertion
Forcing laptop into luggage,
etc
Vibration
Frequent exposure to high/low
temperature
Exposure to dust
Others
0
10
20
30
40
50
60 (%)
(Source) IDC Whitepaper, Ruggedised PCs Today's Mobile Computing World.
Things that break
SSD solves the problem?
! HDD
! LCD damage/display problems
! Peeling and cracking of circuit board and solder
! Pealing/cracking of SSD memory IC solder
! Connector breakage
! Cable removal, cut connections and faulty contacts
Proper design required to keep
stress away from solder
No!
Solder
Crack
USB : Our Experiences / The Issues
Legs becomes detached from mainboard
Typical usage
Approx. 50 connections per working day
Actual usage
Connection breaks down – terminals wear away
USB : Develop Tough USB
Commodity USB = 1500 times insert/extract, 2 legs mounting
Challenge
=
=
30,000 times insert/extract
3 times stronger mounting
Insertion Durability
Force
over x3
4 x thicker legs
Connector Durability
5.8mm
Lifted
USB Cable
Terminal is longer and
re-shaped
θp
30,000 times insert/
extract
AC Adaptor : Our Experiences / The Issues
Charge loss
Internal cut off
Cable swelling
Cable damage
Actual usage
Actual usage
AC Adaptor : Develop Tough AC Adaptor
Commodity AC Adaptor = Standard gauge wire, connectors and ribbing
Challenge
=
=
Resist cable bending and charge cut-off
Resist drops when connected
Wire ruggedness and ribbing
Cable diameter UP
Insulator thickness UP
Wire pieces INCREASED
Extended ribbing
Robustness
Connection is made with
flexibly mounted
mainboard but the plug is
held in place by the cabinet
of the Toughbook
When the plug receives
shock impact the force is
passed through to the
chassis of the Toughbook
and not the sensitive
mainboard
Others : Fit For Purpose
Battery
Hinge
Heatsink
Keyboard
2mm
Gold plated connectors
3mm
Foam packaging
Shock Protected HDD/SSD
Profiled Mg alloy parts
“The whole is more than the sum of its parts.”
Flexible Connectors
Today’s Presentation
•  What is rugged and why do you need it?
•  Fit for purpose?
•  Key technologies to a mobile solution.
•  TCO and ROI - building the business case.
•  Vertical mobile solutions & Toughbook
•  Tablets are coming…
Key Technologies to a mobile solution…
Panasonic Toughbook Eight Key Technologies
Every Toughbook is designed, developed and manufactured in-house to
deliver eight key technologies – fulfilling all challenging requirements in
a single unit.
Screen Visibility
Security
Connectivity
Ruggedness
Long Battery Life
Lightweight
Thermal Management
Hygiene
Panasonic Toughbook Eight Key Technologies
Every Toughbook is designed, developed and manufactured in-house to
deliver eight key technologies – fulfilling all challenging requirements in
a single unit.
Lightweight
Long Battery Life
Panasonic Toughbook Eight Key Technologies
Every Toughbook is designed, developed and manufactured in-house to
deliver eight key technologies – fulfilling all challenging requirements in
a single unit.
Ruggedness
Lightweight
Panasonic Toughbook Eight Key Technologies
Every Toughbook is designed, developed and manufactured in-house to
deliver eight key technologies – fulfilling all challenging requirements in
a single unit.
Screen Visibility
Security
Connectivity
Ruggedness
Long Battery Life
Lightweight
Thermal Management
Hygiene
Today’s Presentation
•  What is rugged and why do you need it?
•  Fit for purpose?
•  Key technologies to a mobile solution.
•  TCO and ROI - building the business case.
•  Vertical mobile solutions & Toughbook
•  Tablets are coming…
Work is something you do, not somewhere you go….
Definition of a Field Worker with a bit of Arthur C. Clarke
Working in an uncontrolled environment who need sufficiently advanced
technology that is in distinguishable from magic
- For them it must just work
Common challenges with Mobile/Field Working
• 
• 
• 
• 
• 
• 
• 
Management of resources to the right location
Compliance to standards and regulations
Harsh environments for workers
No power sources
Reduce cost
Improve service to customers
And so on…..
Energy
Pharma
Sales
Telco’s
Defence
Healthcare
Utilities
Automotive
Retail
The big issue……
1995
2000
•  92 office & depot
•  6 area office & 1 HQ
•  22,000 staff
(inc.7,000 engineers)
•  10,000 staff
(inc.5,000 engineers)
•  Annual 400M loss
•  Annual 20M profit
• 
Embraced mobile technology –• mission
critical
platform
Heating installation
maintenance
& repair
Heating installation
maintenance & repair
Depot
Plumbing Repair
Kitchen Appliance Repair
Air Conditioning
Home Security
Gas & Electric sales
Home/
Mobile
Business Transformation - Toughbook enabler
1995
• 
• 
• 
• 
• 
• 
• 
Depot Based
“Planned” work paperwork
collected from Depot every
morning
Parts collected from Depot store
“In-day” work issued via
voice over radio
Job sheets returned
following day
Average 6 jobs per day
For every engineer,
more than 3 support,
management & admin staff
2000
• 
• 
• 
• 
• 
• 
• 
• 
Home Based
“Planned” work issued
via Toughbook
Parts ordered via Toughbook
Parts collected from local
Collection Point (Royal Mail)
“In-day” work issued
via Toughbook
Job information returned
immediately
Average 10 jobs per day
For every engineer,
less than 1 support,
management & admin staff
TCO – Rugged vs. Office
•  Hardware costs over 5 years
–  Office
–  Rugged
=
=
£850 (£1417 with warranties)
£2500
=
=
3 years
5 years
•  Factor in warranty
–  Office
–  Rugged
•  Cost for loss of IT service per engineer
–  4 jobs per day
–  Engineer
–  Back office support
–  Technical support
–  Return (shipping)
=> Cost per day
=
=
=
=
=
=
£200
£150
£100
£100
£30
£580
TCO – Rugged vs. Office
•  Rugged vs. Office failure rate
–  10000 rugged devices
•  724 incidents
=
7% (in and out of warranty)
–  13000 office devices
•  6375 incidents
=
49% (in and out of warranty)
•  Cost over 5 years with 1 day outage per incident per 10000 units
–  Rugged
–  Office
=
=
£27 million
£28.4 million
+£1.4 million
•  Cost over 5 years with 2 day outage per incident per 10000 units
–  Rugged
–  Office
=
=
£28.7 million
£39.4 million
+£10.7 million
•  Cost over 5 years with 3 day outage per incident per 10000 units
–  Rugged
–  Office
=
=
£30.4 million
£50.5 million
+£20.1 million
TCO – Rugged vs. Office
•  Costs not considered….
–  After 3 years office laptops need to be replaced
• 
Development costs
– 
– 
– 
• 
Migration costs
– 
– 
– 
• 
Clinics of swing stock
Logistical management
Transportation
Commercial costs
– 
– 
– 
• 
Applications migrated to new build/device
Application testing
Data migration from old devices to new
Deployment costs
– 
– 
– 
• 
Device selection
New build
Testing
New supplier engagement
Purchasing negotiations
Commercial agreements
Training costs
– 
– 
– 
Field staff
Help desk
Technical support
•  Rugged & Toughbook was their choice
Today’s Presentation
•  What is rugged and why do you need it?
•  Fit for purpose?
•  Key technologies to a mobile solution.
•  TCO and ROI - building the business case.
•  Vertical mobile solutions & Toughbook
•  Tablets are coming…
UTILITIES – MOBILE SOLUTIONS
Common Business Issues
•  Maintenance process not unified across the company
•  Low efficiency
•  Low transparency in the process
•  Overwhelming paperwork
•  Low data quality of maintained grid assets
•  Best people not in field, spending valuable time in office managing others
Examples / Slovakia
•  Stredoslovenska
Energetika, a.s. (EDF): power supplier for central Slovakia
Project: Mobile GIS implementation
Main goal: Using maps in the field, Work planning
Models & qty s implemented: CF-H2 Field with GPS, 3G, Cam, 150 pcs
UTILITIES – MOBILE SOLUTIONS
Examples / CEE Region
• 
RWE Operator Poland.: power supplier for Warsaw
Project:
Mobile Workforce implementation, GIS
Main Goal: Work planning, Emergency Dispatch, Asset management
Models & qty s implemented: CF-19 with 3G, GPS, 90 pcs
•  Zapadoslovenska
Energetika.: power supplier for western Slovakia
Project:
Mobile Workforce Management
Main Goal: Work planning, Grow maintenance people efficiency in the field
Models & qty s implemented: CF-19 with GPS, 3G, 210 pcs
Main Achievements
•  Higher people productivity
•  Reduced planning overhead
•  Cost control
•  Higher efficiency thanks to Unified transparent process
TELECOM – MOBILE SOLUTIONS
Examples / UK
• 
• 
• 
• 
• 
• 
Automatic Job Delivery/Despatch
Time & Vehicle Recording
Integrated Testing Software
Access to information in customer & network systems
Handbooks & Help Information, Email
Access to Internet / Intranet – including web-based testing system
Main Achievements
• 
• 
• 
30,000 units deployed across all field engineers in BT
Job efficiency gains, more service appointments
Wifi hotspot national coverage
Customers:
RETAIL – MOBILE SOLUTIONS
Common Business Issues
•  On-line information
•  Notebook defects
•  Collect data
•  Disconnections
•  Submit orders
•  Service repairs
•  Product presentation
•  IT costs
•  Fill in reports
•  Low efficiency
Examples / Czech republic
Plzeňský Prazdroj, a.s. – part of SABMiller Group
Project: Replacement of standard notebooks by far more reliable solution
200 salesmen / 40 000 customers in CZ
Main goal: Reduction of operating costs, increase effeciency
Models & qty s implemented: CF-C1 tablet PC with SSD disk, 3G, 250 pcs
RETAIL – MOBILE SOLUTIONS
Examples / Czech republic
Project: Replacement of Toughbooks CF-T5 & CF-T7 by a new
model 60 salesmen
Main goal: Keep low failure rate, high connectivity, long battery life,
touchscreen, ergonomics, TCO
Models & qty s implemented: CF-C1 tablet PC, 65 pcs
Main Achievements
•  Defects and service costs reduced to min - TCO
•  Improved efficiency
•  High reliability and customer satisfaction
•  Product quality: rugged, light, 2 batteries, removable HDD, improved connectivity, ergonomics
Customers:
MoD, Border Guards, etc - MOBILE SOLUTIONS
Examples / Baltics and
Poland
• 
• 
• 
• 
• 
Lithuanian MoD
Lithuanian Border Guard
Estonian MoD
Polish Border Guard
Polish MoD
Main Achievements
• 
• 
Full access to critical data in difficult enviroments
Speed-up of work (data checking)
Customers:
LOGISTICS – MOBILE SOLUTIONS
Examples / UK
• 
• 
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• 
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Route optimisation – GPS
Real time delivery scheduling
Delivery accuracy – 2D barcodes
Customer satisfaction – surveys
On the spot account reconciliation
Mobile connectivity to back office
Main Achievements
• 
• 
• 
Equipped 830 delivery vehicles
Full vehicle installation, front mounted CF-U1
Total visibility of deliveries to back office
Customers:
MANUFACTURING – MOBILE SOLUTIONS
Examples / Sweden
• 
• 
• 
• 
• 
Production line control
Real time production reporting
Semi mobile workstations
Integrated options – BCR
In-line diagnostic testing
Main Achievements
• 
• 
Trolley based solution – removable
Extended power supply
Customers:
TRANSPORTATION – MOBILE SOLUTIONS
Aviation
Common Business Issues
•  Maintenance & Service
•  Ground handling
•  Paperless cockpit
•  Increased safety
•  Operating costs reduction
Examples / Bulgaria
Project: Paperless Cockpit
Main goal: Reduction of operating costs, increase safety
Models & qty s implemented: CF-C1 tablet PC
Customers:
TRANSPORTATION – MOBILE SOLUTIONS
Rail
Examples / Belgium
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• 
• 
• 
Intelligent Driver Assistance (IDA)
Detailed on route information
Constant connectivity to operations
Data recording – e.g. danger on line
Time management – arrive/depart on time
Main Achievements
• 
• 
Specialized black colour CF-H2
Train docking
Customers:
HEALTHCARE – MOBILE SOLUTIONS
Wroclaw Hospital
Emergency Service CZ
•  Electronic system of medical records
•  Permanent access to integrated
•  Improve quality of service
information system
•  Better infection control
•  Vital information & effecient data
processing
•  Optimisation of costs
•  Optimisation of costs
•  CF-H2 Health Tablet
•  CF-19 Fully rugged
Customers:
The tablets are coming….
Content Consumption
Where Tablets makes sense…
• Automating paper and pen processes/form completion
• Customer / Patient facing
• Thin client / Cloud computing
• Simple data collection and entry
• Simple task, delivery applications
• Simple mobile job allocation
• Light field applications
Content Creation
Where Tablets don t make sense…
• Heavy text / data entry
• Rich media content
• Heavy processing requirements
• Windows applications
For example…
PACS, heavy applications, complex
data collection, heavy online surveys,
data mining, databases, etc.
Market Design Trends Forcing Failures
Form factor design impacts robustness:
•  Ipad1: 13.4mm / Ipad2: 8.8mm / Ipad3: 9.4mm
•  Ipad2 with glass above the bevel
•  Ipad2 with ultra curved shape of edges
Example Windows 8 logo requirement:
•  Touch bezel shall not exceed 26mm
5
1
Significant Failure Rates
Drop shock impact is number one cause of failure
3rd year prediction is that at least
one third of installed fleet needs to go to service
5
2
Protective Case is no guarantee against accidental damage
Out of customer who experienced an accidental damage:
•  72% used a protective case
•  33% used the Apple smart cover
5
3
FZ-A1
RUGGED RELIABILITY!
SECURE CONNECTIVITY!
ENTERPRISE FEATURES!
DAYLIGHT VIEWABILE!
Rugged Features
•  Toughbook heritage in a tablet
Magnesium
Chassis
Magnesium chassis inside
protects PCB and other parts
Corner guard made by Elastomer
reduces the impact of drop
Hardware Security Embedded Security Processor
JTAG
Marvell CPU with
embedded security
processor
Timers 1 and 2
PWM 1, 2, 3, 4
Chip Watcher
WDT 1 and 2
One-Wire
IPC and RIPC
USIM
RTC
SSPs 1, 2, 3, 4
Thermal Sensor
TWSIs 1-6
PMU Registers
APB Peripherals
UARTs 1,2,3,4
Trackball
PJ4
32 KB I-Cache
32 KB D-Cache
T - Unit
L2 Cache
SDRAM
Memory Controller
Keypad
PJ4 Core
Address Decoder
JTAG
Debug
BIU
AXI
AXI
Decoder
Buffers
Interrupt Controller
AXI
Decoder
AHB-L
AHB
2D/3D
Graphics
Controller
PJ4
MCB
P1
P2
P0
S2
AXI Fabric 1 (3 masters, 3 slaves)
VDMA
(SDRAM<>SRAM)
MDMA
(SDRAM<>SRAM)
M0
S0
S1
M1
M2
M1
AXI Fabric 5
(2 masters, 1 slave)
M0
P3
AXI-AHB
Bridge
PDMA Bridge
SRAM 192 KB
S3
S0
ROM
128KB
Data Buffers
32 KB
ITCM
MIPI
SLIMbus
SRAM
Access
IRE
JTAG Enable
Control
USB 2.0
SPH 1, 2, 3
(2xHSIC + 1xFSIC)
Hardware RNG
Display Controller 1
USB 2.0 OTG
SHA
224/256
AES
M1
Secure DMA
Channels
Secure Processoer
SMP
(Mailbox)
S4
AXI 2 (3 masters, 2 slaves)
M2
M0
32 KB
DTCM
MIPI
HSI
SRAM
256 KB
Only SSP1,UART1,WDT2,TIMER2 may be secure
APB Bridge
Application Processor
32 bits M DDR II / M DDR I / DDR III
SDRAM
GPIOs
OTP Interface
4 lanes
MIPI-DSI
OTP
Fuses
Display Controller 2
SRAM
Access
Mux
ASYNC
SRAM
64 KB
SSPA-1 (I2S)
Audio DMA-1
3 lanes
MIPI-DSI
HDMI
Parallel
SSPA-2
DES/
3DES
Security Processor
MD5/
SHA1
S5
WTM (Security)
M0
M0
M1
AXI Fabric 3 (3 masters, 2 slaves)
S6
M2
Audio DMA-2
Audio Subsystem
S0
AXI Fabric 4 (3 masters, 1 slave)
PLLs
CCIC 2
CCIC 1
Vmeta
Technology
M0
M1
M2
Main Clock Unit
SDH 1, 2, 3, 4
1 lane
MIPI-CSI
Power Management
Parallel
3 lanes
MIPI-CSI
Memory Stick/
Memory Stick
PRO
NFC
16 bits NAND
NOR
Flash
SMC
Color Key:
Interface
Power Domain
PMU
Secure Config
AON Power Domain
Security processor
High security operation
Reduces the burden on the
application processor
1st
Embedded Security
As Media
User Authentication: Trusted Boot
Tablet
Data Encryption: Storage 16GB Flash
Network Security: Strong Key management by Wireless
Trusted Module, VPN
Toughbook/Pad Eco-System
•  From hardware, to mobile power provision, to in-car mounting and
carrying equipment, Toughbook, in conjunction with specialist
partners, offers end-to-end solutions that form the perfect mobile
toolkit.
Thank You.