BREWERY (Page 1)

Transcription

BREWERY (Page 1)
2
THE GUARDIAN
Saturday, May 18, 2013
www.theguardian.pe.ca
P.E.I. BREWING COMPANY
Dream Big. Work Hard. Have a Beer.
Building a World-Class Brewery
Dream big. Work hard. Have a beer ...
words to live by! There is no question that
Kevin Murphy and Jeff Squires dream big
and work hard – and they also have a beer
now and then.
Murphy and Squires formed a partnership in late 2011, to build a world-class
brewery in Prince Edward Island – and it’s
been quite a journey. The concept actually
went back to 2009, when Murphy was
watching sales of Gahan Beer steadily
increase, year after year. The problem was
not one of generating enough sales – the
problem was one of generating enough
beer!
For three years in a row, the Gahan
Brewery had run out of beer in the peak
summer season, despite Murphy’s additional investments in equipment and people.
“We just couldn’t keep up with the
demand,” says Murphy. "We moved from
our original location on University Avenue
and increased our capacity by moving into
the Gahan House Pub and Brewery on Sydney Street. We went from a five-hectolitre
system to a 10-hectolitre system, but consumers still demanded more. We eventually decided to expand into a second location
at Walker Drive, and began bottling our
product.
"Once again, sales went through the
roof. Islanders just couldn’t get enough
Gahan beer!”
Murphy decided it was time to “go big or
stay home”. In February of 2009, he con-
tacted friend and business associate Cam
Beck of Beck Consulting Group to work
with him on the development of a business
plan for a new brewery – a brewery that
would be world class; a brewery that would
be among the finest in Canada.
Beck began drafting the plan and
researching the existing market.
The global craft beer industry was going
through an aggressive growth phase, while
the “big breweries” were in a period of
declining market share. Consumers were
demanding more variety in their beer
selection, and they wanted a healthier
choice – with no preservatives or additives.
Gahan was perfectly positioned to capitalize on the opportunity.
The business plan was completed,
which paved the way for expansion of the
Gahan brand and the development of new
beer products that would be destined for
export markets. Murphy continued to
assemble a team of experts to execute the
plan.
Murphy contacted Bob Armstrong, a
former Molson executive, who was the
man responsible for bringing the Corona
brand to Canada in 1986. Armstrong had
over 30 years of experience in the beer
trade, and was also closely watching the
exponential growth of the craft beer industry in Canada and the United States. Armstrong was convinced that a new brewery
based in Prince Edward Island could be
successful in the competitive Canadian
marketplace.
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P.E.I. BREWING COMPANY PHOTO
He believed the “Prince Edward Island”
brand would be critical in launching an
Island-made beer.
“Prince Edward Island has a charm
about it,” says Armstrong. "Every time we
came down here to visit, we fell more in
love with the place and the people. We got
to know Kevin and Kathy Murphy, their
family, and the rest of their team. We also
got familiar with the Gahan brand."
“Gahan is a premium quality line of ales,
and can compete with any existing craft
beer in Canada,” continues Armstrong.
“Given the overwhelming brand loyalty
that Gahan has on the Island, I saw no reason why it couldn’t translate well in other
markets."
Murphy continued to build the team.
Beck and Armstrong were joined by brewer
and consultant Brian Watson. Watson is a
world-renowned beer judge and expert
brewer who trained with Heineken in New
Zealand, before travelling the world building craft breweries throughout Europe and
abroad. Watson would become instrumental in the development of a new lager that
was being considered the first “official
beer” of the new brewery.
Watson began working on the recipe
with the Gahan brewers, and the rest of the
team began working on the packaging and
re-branding of the Gahan line of ales and
the development of a new brand – a brand
that would later become known as Beach
Chair Lager.
Local graphic artist Kenny Vail of Prevail
Creative worked with Murphy, Beck and
Armstrong to redesign the packaging to
ensure that all packaging and labeling
standards for export were met. Gahan took
on a fresh new look, and the development
of branding and packaging for the new
lager began. The recipe for the new lager
was refined until the team was satisfied
that it was “perfect”!
With packaging and labeling complete,
an approach was made to local wood artisan, Joe McAskill to build an actual beach
chair that would be used for photography
for the new brand. McAskill delivered, and
Beach Chair Lager was born. It was determined that the product would be sold in a
“can format”. Beach Chair Lager became
the first craft beer ever canned in Atlantic
Canada.
Murphy was busy completing the development of his team. He needed a leader to
manage the daily affairs of the company.
Someone who could build the brand
throughout Canada, and ensure that the
operations would run smoothly and efficiently.
See Dream page 14
www.theguardian.pe.ca
P.E.I. BREWING COMPANY
THE GUARDIAN
Saturday, May 18, 2013
3
Brewery offers new challenge for Squires
BY ANDY WALKER
SPECIAL TO THE GUARDIAN
hile saying he is always open to new
challenges, Jeff Squires does admit he
W
never saw himself in the beer business
growing up.
That being said, he jokes, “It’s really not
such a bad business to be in.” In fact, he is
happy to be in on the ground floor of one of
the country’s fastest growing industries.
“Everywhere you look, the craft brewing
industry is growing by leaps and bounds,”
said Squires, who is president of the Prince
Edward Island Brewing Company. “There
is no reason why P.E.I. handcrafted beer
can’t be enjoyed anywhere in Canada.”
In fact, that is a key company goal. They
are now making inroads in getting their
products in liquor stores across the Maritimes and the central Canada is the next
target. Squires, who is partner in the ven-
“
Everywhere you look, the craft brewing industry
is growing by leaps and bounds. There is no reason why
P.E.I. handcrafted beer can’t be enjoyed in Canada.
Jeff Squires, president, P.E.I. Brewing Company
ture with restaurateur Kevin Murphy, said
they hope to be available all over Canada
within two years.
Kevin Murphy began offering customers
handcraft beer in 1997 at what was then
the Lone Star Café on University Avenue.
As the demand grew, the brewery doubled
in size and moved to The Gahan House
Pub on Sydney Street.
Even with the increased supply, the
Gahan House sometimes found itself as the
proverbial ‘pub with no beer” at times during the peak summer season. Then there
”
was a move to a second facility at Walker
Drive to beginning bottling the product for
sale in Island liquor stores.
That coincided with the development of
the newest product to their lineup of crafted beers— Beach Chair Lager. With the distinctive beach chair and umbrella on the
logo, it has proven to be a stronger seller.
”Last year, it accounted for about 45 per
cent of our sales,” said Squires.
Even though there was still some finishing touches to be put on the building, the
P.E.I. Brewing Company opened in time to
welcome the first cruise ship of the season
May 8. As the cruise ship industry continues to grow in the province, Squires sees
plenty of opportunity to tell the brewery’s
story to people from around the world.
“We have 76 cruise ships coming here
from now until October,” he said. “Our first
visitors like what they saw and we are confident that will be the case all season long.”
The Prince Edward Island Brewing
Company is now fully operational, and it is
truly a family affair. Kevin Murphy and his
wife Kathy are actively involved in the business, as are Squires and his wife, Cara. Ben
Murphy, who is the son of Kevin and Kathy,
was the project manager during the renovations.
Squires said right from the beginning
the brewery has worked with producers to
source Island products. He added, “We
want to support the community as much
as possible.”
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THE GUARDIAN
Saturday, May 18, 2013
P.E.I. BREWING COMPANY
www.theguardian.pe.ca
Company proud of architectural heritage
BY ANDY WALKER
SPECIAL TO THE GUARDIAN
The P.E.I. Brewing Company traces its roots to the Gahan
House on Sydney Street. GUARDIAN PHOTO
While the P.E.I. Brewing Company headquarters doesn’t fit into the category of a
restored heritage building, Jeff Squires
said he is happy to be associated with a
company that has developed a reputation for preserving history.
Squires, who has a marketing and
promotions background, has teamed up
with Kevin Murphy to open the P.E.I.
Brewing Company on Kensington Road.
The building actually began in the 1970s
as a Coca-Cola bottling plant. Since
then, it has been a cabinet-manufacturing facility and the temporary home to
the Canadian Coast Guard.
When the P.E.I. Brewing Company
took it over last October, it was an empty shell of a building. Since then, it has
been transformed into P.E.I.’s only hand
craft brewery.
There are brewery tours, a
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A walk along Great George Street provides an example of the care and attention Kevin and
Kathy Murphy put into restoring historically significant buildings. GUARDIAN PHOTO
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www.theguardian.pe.ca
Originally called The Regent Hotel, the property which now houses the Great
George was built in 1846 by James H. Downe. GUARDIAN PHOTO
P.E.I. BREWING COMPANY
retail shop and a cold beer store.
Squires is the first to admit the location
does not fit into the architectural mould
Kevin and his wife, Kathy, have established
into the capital city. They have transformed a
number of heritage buildings into fine-dining
establishments—everything from the stately
houses of prominent Islanders of past generations like Daniel Brennan’s Brickhouse, former retail businesses (The Merchantman Pub
was once a wholesale store called Carvel
Brothers) to the former Queens County Jail
that now enjoys new life as a Pizza Delight
restaurant.
“That is quite a legacy,” Squires said. “It is
really a blend of today and tomorrow and I
commend Kevin and Kathy for their vision.”
The company president said while the P.E.I.
Brewing Company may not have a long architectural pedigree, he added “we can really
trace our roots to The Gahan House—that’s
where the idea started.” Originally, the craft
brewery was supplying the Sydney Street Pub.
The business expanded by working with its
licensee partners across the Island. Gahan
Beer is now sold in fine restaurants, at golf
courses, and at other venues across P.E.I. —
from tip to tip!
THE GUARDIAN
Saturday, May 18, 2013
5
The P.E.I. Brewing Company building may not have the
storied past of some of Kevin and Kathy Murphy’s restored properties, but the buidling that used to be home to a bottling plant,
a cabinet-making facility and even a Coast Guard headquarters
incorporates design with functionality.
P.E.I. BREWING COMPANY PHOTO
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THE GUARDIAN
Saturday, May 18, 2013
www.theguardian.pe.ca
P.E.I. BREWING COMPANY
History of The Prince Edward Island Brewing Company
Partners Jeff Squires, left, and Kevin Murphy enjoy the fruits of their labour
at the P.E.I. Brewing Company. P.E.I. BREWING COMPANY PHOTO
Our history began in 1997, when
our founding partner, Island entrepreneur and restaurateur, Kevin
Murphy established the Lone Star
Brewing Company, next to the
Lone Star Café at 449 University
Ave. in Charlottetown. For the first
time in over 13 years, P.E.I. would
have its own brewery. The name of
the brewery was later changed to
the Murphy Brewing Company.
As the beer brewed on site
became more popular, the brewery was relocated and renamed
the Gahan House Brewery in
November of 2000, doubling its
production capacity and giving it a
permanent home in Olde Charlottetown. The Gahan family of ales - Island Red, Harvest Gold, 1772
India Pale Ale, Island Red, Iron
Horse Brown, Sydney Street Stout
and Sir John A’s Honey Wheat -are still brewed on site at the
Gahan House Pub on Sydney
Street and are available in many
other fine locations across Prince
Edward Island.
In July of 2008, Gahan established an off-site location on Walker Drive in Charlottetown and
began production of bottled product, featuring the two most popular brands, Sir John A’s Honey
Wheat Ale and Island Red, Premium Red Ale. Islanders once again
proved their loyalty to the product,
as sales of the bottled product skyrocketed, leading to the bottling of
two additional brands in 2011 Iron Horse Brown and 1772 IPA,
which can now be found in all
Island Liquor stores.
In June of 2011, Gahan was
awarded the prestigious Gold
Medal from the Canadian Brewing
Awards for its top selling brand, Sir
John A’s Honey Wheat, proving
once and for all that Island-made
beer products could complete in
the global marketplace. This validation and the exponential growth
of the craft beer industry in Canada, led Kevin Murphy to form a
partnership with another local
entrepreneur, Jeff Squires, to build
The Prince Edward Island Brewing
Company.
The Prince Edward Island
Brewing Company was established in February 2012, and
immediately an expansion of the
brewery was undertaken. Under
the leadership of Jeff Squires, the
company tripled its production
capacity at the 2 Walker Dr. location.
Working with international
beer experts and their loyal staff,
the P.E.I. Brewing Company has
already become a world-class
brewery.
THREE
T
HREE
E CHEERS
CHEE
ERS to the
Prince Edward Island Brewing Company!
CHARLOTTETOWN
SUMMERSIDE
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We’re delliig
ghtted to welcome anot
other quality
www.theguardian.pe.ca
The company also
began exporting its
Gahan product
line into New
Brunswick in
March
of
2012, where
it was very
w a r m l y
received.
What started
out as a limited release of
the Gahan
line in New
Brunswick now
has five Gahan brands being sold in all
major markets in the province.
Based on the growth of the product line
and the demand for quality craft beer in the
Canadian marketplace, a decision was taken to, once again, increase the brewing
capacity and distribution of the P.E.I. Brewing Company. A canning line was installed
early in 2012, which led to the release of
Beach Chair Lager -– the first lager produced by the company.
The company received more accolades
P.E.I. BREWING COMPANY
in June 2012, when it won both Gold and
Silver medals at the 2012 Canadian Brewing Awards for Iron Horse Brown Ale and
Sir John A’s Honey Wheat Ale.
The Prince Edward Island Brewing
Company has already established itself as
an innovator, becoming the first microbrewery in Atlantic Canada to offer a
“canned” beer product, in Beach Chair
Lager. The popularity of Beach Chair has
led to export of the product into New
Brunswick, Nova Scotia, and Newfoundland in 2013. The Gahan line of ales will
also soon be sold in all of our neighbouring
provinces as well.
The innovation doesn’t stop there.
This month, the Prince Edward Island
Brewery has begun operating in its new
home, at 96 Kensington Rd. in Charlottetown. The new 25,000-square-foot brewery
will feature a 50-hectolitre brew house and
state-of-the-art technology throughout the
entire facility.
The new location will be host to thousands of Islanders and visitors — we look
forward to seeing you!
The future looks bright for the new
Prince Edward Island Brewing Company!
THE GUARDIAN
Saturday, May 18, 2013
7
Local trades benefit from local projects
With a mandate to source
locally whenever possible —
whether it be the ingredients for their beer or the
suppliers contracted — the
P.E.I. Brewing Company’s
latest project was no exception.
Spreading out over an
eight-month period, the
renovations at 96 Kensington Rd. for the P.E.I. Brewing
Company employed an
enormous amount of local
tradespeople: carpenters,
welders,
electricians,
plumbers. It was all hands
on deck throughout the
entire process.
What does that mean for
local suppliers?
“I was able to keep my
workers through the winter
months because of this project,” says Robert Webster of
adds, “The P.E.I. Brewing
Company’s new brewery
kept my staff busy through a
traditionally slower period.”
President Jeff Squires
notes that the company has
also created jobs for local
people.
“Our customers support
local, and we enjoy working
A local welder puts finishing
on projects that can include
touches on the brewhouse.
the local trades. This model
AL DOUGLAS PHOTO
is very important in making
a strong P.E.I. economy,” says
BY THE NUMBERS
Squires. He adds, “Brewers,
tour guides, retail staff, to
production staff — we’ve
Kensington Road renos
grown from a company of
u Project total hours: 28,638
five to employing over 30
u Number of weeks: 28
people. P.E.I. has a very
u Average number of
capable workforce and we
workers a week: 26
continue to work at creating
great P.E.I. products with a
Webster Construction.
Ricky Cudmore of Cud- strong Island workforce
more Electric Company behind those products.”
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THE GUARDIAN
Saturday, May 18, 2013
P.E.I. BREWING COMPANY
www.theguardian.pe.ca
Moving supplies over from the previous location. AL DOUGLAS PHOTO
A look through the brewery. NICKLAFONTAINE.COM PHOTO
Ready to brew. NICKLAFONTAINE.COM PHOTO
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Here, the building gets a facelift. P.E.I. BREWING COMPANY PHOTO
The building was originally a bottling plant. P.E.I. BREWING COMPANY PHOTO
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www.theguardian.pe.ca
P.E.I. BREWING COMPANY
THE GUARDIAN
Saturday, May 18, 2013
9
The excitement builds! P.E.I. BREWING COM
PANY PHOTO
A few new windows can make quite the difference. P.E.I. BREWING COMPANY PHOTO
Name in lights. NICKLAFONTAINE.COM PHOTO
The work begins. P.E.I. BREWING COMPANY PHOTO
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THE GUARDIAN
Saturday, May 18, 2013
www.theguardian.pe.ca
BREWERS’ CORNER
GORD SLATER
TRENT HAYES
Started brewing beer: 1970
Years with the PEI Brewing
Company/Gahan Brewery:
1.5 years
Why did you choose brewing as your profession? It
seemed like the best choice at
the time.
Formal brewing credentials:
A certificate in brewing.
Which beer do you prefer to
brew? Interesting beers that
challenge the taste buds.
What is your favourite beer
to drink? Any beer that you
are buying!
What beer would you "like
to brew" that you haven't
had the chance to brew yet?
Sour beer
Do you do any home brewing or do you get enough of
that at work? No time for
home brewing. I like baking as
a form of relaxation.
NICK LAFONTAINE FOR LOVECHARLIEPHOTOGRAPHY.COM
6197092
P.E.I. BREWING COMPANY PHOTO
you
o
ou want to
If y
brew
bre
ew rright,
iight,
ig
it needs to be
b
built
uilt
ilt rright.
iight.
ig
Cheers to PEI Brewing Compan
ny
on your Grand Opening!
Serving all of PEI | Built-Rite.ca | 888-9807
Started brewing beer: 1998
Years with the PEI Brewing Company/
Gahan Brewery: 15 years
Why did you choose brewing as your
profession?Actually, I just happened to
be in the right spot at the right time – it’s
a long story. I was looking for a career
change and after refusing the job, I had
second thoughts and stepped outside
myself and took a chance. 15 years later
and I never looked back.
Formal brewing credentials: No formal
brewing experience but I had lots of help
over the years; Mike "Barley" Taweel, Kirk
Annand, Keith Leggett, Brian Watson and
more recently Kelly Ryan. Thanks Boys :)
Which beer do you prefer to brew ?
I enjoy brewing the 1772 IPA - HOPS...
and lots of them... That's all I’ve got to say
about that!
Do you do any home brewing or do
you get enough of that at work? No
home brewing here.... but I do get to take
my work home almost every day – and I
enjoy every bit of it. Not everyone can say
that!
• • • 6197153
www.theguardian.pe.ca
SYMOND NORTON
NICK LAFONTAINE FOR LOVECHARLIEPHOTOGRAPHY.COM
THE GUARDIAN
BREWERS’ CORNER
Started brewing beer: 2004
Years with the PEI Brewing
Company/Gahan Brewery:
5 years
Why did you choose brewing as
your profession? I’m a chef by trade
and have always loved flavours and
developing new recipes. Brewing
beer just seemed like the natural
progression.
Formal brewing credentials: IBD
General Certificate
Which beer do you prefer to
brew? Nothing beats an IPA brew.
Dry hopping is an experience in its
own.
What is your favourite beer to
drink? Of our locally produced
beers, I prefer to drink the 1772 IPA.
Another favorite of mine is La Fin Du
Monde from Unibroue in Quebec.
Do you do any home brewing or
do you get enough of that at
work? I would like to get back into it.
Perhaps in the winter when things
quiet down a bit!
Saturday, May 18, 2013
11
CHRIS LONG
NICK LAFONTAINE FOR LOVECHARLIEPHOTOGRAPHY.COM
Started brewing beer: 2010
Years with the PEI Brewing
Company/Gahan Brewery: 3 years
Why did you choose brewing as your
profession? The great thing about
brewing is that it's a combination of
food production, applied science, and
back-breaking labour. You get to
consider and apply your knowledge
while carrying heavy things.
Formal brewing credentials: Certificate in Brewing from the Institute of
Brewing and Distilling in the U.K.
Which beer do you prefer to brew?
It's always fun to dump a bucket of
hops into our 1772 IPA.
What is your favourite beer to
drink?Whatever's fresh and in my
hand. If it's local, that's even better.
Do you do any home brewing or do
you get enough of that at work? Yes,
I've been home brewing for a few
years. Right now I'm conditioning a
batch of Belgian-style saison that's
flavoured with homemade marmalade
and peppercorns.
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THE GUARDIAN
Saturday, May 18, 2013
www.theguardian.pe.ca
BREWERS’ CORNER
BRYAN CARVER
In 2012, Gahan Iron Horse Brown was the Gold Medal winner in the Brown Ale category, and Gahan Sir
John A’s Honey Wheat was the winner of the Silver Medal in the Wheat Beer - North American Style
category at the Canadian Brewing Awards. The company did it again in 2013: Sir John A's Honey Wheat
has captured the Silver Medal at the awards. Four medals in three years — now that's great beer!
6197140
NICK LAFONTAINE FOR LOVECHARLIEPHOTOGRAPHY.COM
Started brewing beer: 2009
Years with the PEI Brewing
Company/Gahan Brewery:
4 years
Why did you choose brewing as
your profession? Brewing chose
me!
Formal brewing credentials: Certificate in Brewing from the Institute
of Brewing and Distilling in the U.K.
Which beer do you prefer to
brew? I prefer to brew seasonals.
It's always nice to see something
you formulate on paper in a glass!
Also, 1772 IPA and Beach Chair
Lager. Both have an enormous aroma hop addition and the brewery
smells great afterwards.
What is your favourite beer to
drink? The beer after a hard day’s
work.
Do you do any home brewing or
do you get enough of that at
work? I usually get enough brewing in at work but I have been
known to take part in collaborative
brews with the Island’s finest beer
club, the Aleanders.
KAREN ALLEN
Congratulations
Proud to support
this great new
product!
6197133
NICK LAFONTAINE FOR LOVECHARLIEPHOTOGRAPHY.COM
Started brewing beer: Started
home brewing at age 23.
Years with the PEI Brewing Company/Gahan Brewery:
1 year
Why did you choose brewing as
your profession? I wanted to
work in a trade but wasn't sure
which one. When I realized that
brewing was a career option that
you could actually go to school for,
I grabbed the opportunity.
Formal brewing credentials:
Niagara College Brewery Operations Management Program and
Certificate in Brewing from the
Institute of Brewing and Distilling.
Which beer do you prefer to
brew? 1772 IPA - lots of hop
additions and it’s fast!
What is your favourite beer to
drink? Sour beer.
What beer would you "like to
brew" that you haven't had the
chance to brew yet? See above.
Do you do any home brewing or
do you get enough of that at
work? No - I absolutely get
enough of it at work!
www.theguardian.pe.ca
P.E.I. BREWING COMPANY
THE GUARDIAN
Saturday, May 18, 2013
13
Name that beer
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Gahan Ales have been brewed on Prince Edward Island since 1997. In
the early days, when the brewery was known as The Lone Star Brewing
Company, and then Murphy’s Brewing Company, the names of the
brews were Longhorn Pale Ale, Sierra Gold and Iron Horse Brown. Iron
Horse was the only one to survive to the current day.
When the Gahan Brewery was established at 126 Sydney St. in Olde
Charlottetown, a more historical perspective became evident in the
names of the brands brewed by Gahan.
Sir John A’s Honey Wheat Ale – was named after Sir John A. Macdonald, in honour of the vital part that he played in Island and Canadian history. Sir John A’s Honey Wheat is a delicious wheat ale made with
pure Island honey - smooth, but with a crisp finish.
Iron Horse Brown Ale – was named in honour of the P.E.I. Railway
that was the primary transportation link in early Island life. Iron Horse
Brown is a medium-dark ale with a smooth roasted malt flavour and
chocolate finish.
1772 India Pale Ale – was a tribute to the immigration of settlers to
the Island in the mid- 1700s. 1772
IPA is medium-bodied ale that balances hops and malt characteristics. It’s copper in colour and dry
hopped with cascade to enhance
the hop aroma.
Island Red Premium Amber Ale
– was named after the key role that
the colour “red” plays in Island life
– red soil, red hair, red beaches, red
cliffs, red barn doors and red lighthouse peaks. Island Red is a medium-bodied premium red ale with
caramel overtones and a bitter finish.
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THE GUARDIAN
Saturday, May 18, 2013
Dream
. . . cont. from page 2
He contacted long-time
friend Jeff Squires and suggested a partnership. Squires was
up to the challenge. In the fall
of 2011, Squires and Murphy
solidified their partnership
and created the Prince Edward
www.theguardian.pe.ca
P.E.I. BREWING COMPANY
Island Brewing Company.
There was still much to be
done!
Squires began developing
his operational strategy for the
company, while Murphy went
on to refining the vision of the
brewery. In the fall of 2011,
Kevin and Kathy visited the
west coast of the United States,
which is the
home of the craft beer industry
in North America. The couple
travelled from San Francisco to
Victoria, and back across
Canada, visiting over 30 craft
breweries.
The vision was set!
Kathy started to perform her
magic – creating the “wow”
factor for the new brewery. It
was to be a welcoming place,
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STONHARD IS A PROUD
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GLEPPIRKIW
6197165
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like the Island itself. It would
feature an earthy atmosphere,
blended with the latest technology: a tribute to the past,
but a link to the future. The
creative design of the new
brewery came under her direction.
After solidifying the necessary financing, Squires and
Murphy expanded the Gahan
Brewery on Walker Drive to
accommodate the next wave of
growth.
That growth took place in
February 2012, when the name
of the Gahan Brewery was
changed to the Prince Edward
Island Brewing Company and
the canning of Beach Chair
Lager began.
Beach Chair Lager was
launched in Prince Edward
Island in March of 2012 and
immediately became the No. 1
brand of the company. Sales
remained extremely high
throughout the summer of
6199833
Bottoms Up!
6197162
Congratulations PEI Brewing Company on your
Grand
Opening!
...and Great Products!
18 Queen Street, Charlottetown
Phone: (902) 368-3100 Fax: (902) 566-5074
www.acgca.ca
6197135
6199843
www.charlottetown.kkpcanada.ca
2012, and for the fourth year in
a row, the brewery ran out of
beer in early August!
It was time for a new brewery. Squires and Murphy took
over the space at 96 Kensington Rd. in Charlottetown in
October 2012. Murphy’s son
Ben took over as project manager, and a world-class brewery
was built. Six months later, the
building has been transformed.
The Prince Edward Island
Brewing Company is now fully
operational, and it is truly a
family affair.
Kevin and Kathy are actively
involved in the business, as are
Squires and his wife, Cara.
Gahan ales are now sold in
P.E.I. and New Brunswick, and
will soon hit shelves in Nova
Scotia and Newfoundland.
Beach Chair Lager is now available in P.E.I., Nova Scotia and
New Brunswick, and has just
been released in a new 355 ml
format this month on the
Island.
Brewery tours are already
booking up for the brewery,
exports to other Canadian
provinces continue to grow,
new beer and retail products
are being developed and the
summer sun is starting to
shine.
“Our success to date has
been a result of the support of
Islanders, the support of local
politicians and governments,
the support of our employees,
and the support our licensee
partners on the Island,” says
Murphy.
“We hope to continue to
earn their trust and loyalty.”
“The goal of the P.E.I. Brewing Company is to become a
national beer company with
our Island beer available for
sale in all Canadian provinces,”
says Squires. "We are striving
every day to reach that goal.”
The future is bright for the
Prince Edward Island Brewing
Company. With a new 50-hectolitre brew house, state-ofthe-art equipment, a great
team of people and a vision for
the future, it’s time to live the
dream: continue to work hard
and have a beer.
Cheers!
www.theguardian.pe.ca
KEVIN MURPHY
OWNER
COREY DOUGAY
P.E.I. SALES
CHRIS LONG
BREWER
P.E.I. BREWING COMPANY
JEFF SQUIRES
OWNER/PRESIDENT/CEO
SCOTT MURPHY
NOVA SCOTIA SALES
GORD SLATER
BREWER
CARA SQUIRES
MARKETING CO-ORDINATOR
AND OFFICE MANAGER
JENN MAXWELL
RETAIL MANAGER
KAREN ALLEN
BREWER
MIKE ROSS
DIRECTOR OF SALES
AND MARKETING
ALLY MACLEOD
EVENTS CO-ORDINATOR
TRENT HAYES
BREWER
JILL CAMPBELL
MARKETING
THE GUARDIAN
15
Saturday, May 18, 2013
AL DOUGLAS
MARKETING
BEN MURPHY
PROJECT MANAGER
KEVIN MACPHEE
MAINTENANCE SUPERVISOR
BRYAN CARVER
BREWER
SYMOND NORTON
BREWER
Staff photos by Nick Lafontaine for lovecharliePhotography.com
No photos
available:
MIKE STEER
B.C. SALES
and
MARLENE
HOWARD
ALBERTA SALES
6197129
6197096
6197085
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