BREWERY (Page 1)
Transcription
BREWERY (Page 1)
2 THE GUARDIAN Saturday, May 18, 2013 www.theguardian.pe.ca P.E.I. BREWING COMPANY Dream Big. Work Hard. Have a Beer. Building a World-Class Brewery Dream big. Work hard. Have a beer ... words to live by! There is no question that Kevin Murphy and Jeff Squires dream big and work hard – and they also have a beer now and then. Murphy and Squires formed a partnership in late 2011, to build a world-class brewery in Prince Edward Island – and it’s been quite a journey. The concept actually went back to 2009, when Murphy was watching sales of Gahan Beer steadily increase, year after year. The problem was not one of generating enough sales – the problem was one of generating enough beer! For three years in a row, the Gahan Brewery had run out of beer in the peak summer season, despite Murphy’s additional investments in equipment and people. “We just couldn’t keep up with the demand,” says Murphy. "We moved from our original location on University Avenue and increased our capacity by moving into the Gahan House Pub and Brewery on Sydney Street. We went from a five-hectolitre system to a 10-hectolitre system, but consumers still demanded more. We eventually decided to expand into a second location at Walker Drive, and began bottling our product. "Once again, sales went through the roof. Islanders just couldn’t get enough Gahan beer!” Murphy decided it was time to “go big or stay home”. In February of 2009, he con- tacted friend and business associate Cam Beck of Beck Consulting Group to work with him on the development of a business plan for a new brewery – a brewery that would be world class; a brewery that would be among the finest in Canada. Beck began drafting the plan and researching the existing market. The global craft beer industry was going through an aggressive growth phase, while the “big breweries” were in a period of declining market share. Consumers were demanding more variety in their beer selection, and they wanted a healthier choice – with no preservatives or additives. Gahan was perfectly positioned to capitalize on the opportunity. The business plan was completed, which paved the way for expansion of the Gahan brand and the development of new beer products that would be destined for export markets. Murphy continued to assemble a team of experts to execute the plan. Murphy contacted Bob Armstrong, a former Molson executive, who was the man responsible for bringing the Corona brand to Canada in 1986. Armstrong had over 30 years of experience in the beer trade, and was also closely watching the exponential growth of the craft beer industry in Canada and the United States. Armstrong was convinced that a new brewery based in Prince Edward Island could be successful in the competitive Canadian marketplace. 6198594 P.E.I. BREWING COMPANY PHOTO He believed the “Prince Edward Island” brand would be critical in launching an Island-made beer. “Prince Edward Island has a charm about it,” says Armstrong. "Every time we came down here to visit, we fell more in love with the place and the people. We got to know Kevin and Kathy Murphy, their family, and the rest of their team. We also got familiar with the Gahan brand." “Gahan is a premium quality line of ales, and can compete with any existing craft beer in Canada,” continues Armstrong. “Given the overwhelming brand loyalty that Gahan has on the Island, I saw no reason why it couldn’t translate well in other markets." Murphy continued to build the team. Beck and Armstrong were joined by brewer and consultant Brian Watson. Watson is a world-renowned beer judge and expert brewer who trained with Heineken in New Zealand, before travelling the world building craft breweries throughout Europe and abroad. Watson would become instrumental in the development of a new lager that was being considered the first “official beer” of the new brewery. Watson began working on the recipe with the Gahan brewers, and the rest of the team began working on the packaging and re-branding of the Gahan line of ales and the development of a new brand – a brand that would later become known as Beach Chair Lager. Local graphic artist Kenny Vail of Prevail Creative worked with Murphy, Beck and Armstrong to redesign the packaging to ensure that all packaging and labeling standards for export were met. Gahan took on a fresh new look, and the development of branding and packaging for the new lager began. The recipe for the new lager was refined until the team was satisfied that it was “perfect”! With packaging and labeling complete, an approach was made to local wood artisan, Joe McAskill to build an actual beach chair that would be used for photography for the new brand. McAskill delivered, and Beach Chair Lager was born. It was determined that the product would be sold in a “can format”. Beach Chair Lager became the first craft beer ever canned in Atlantic Canada. Murphy was busy completing the development of his team. He needed a leader to manage the daily affairs of the company. Someone who could build the brand throughout Canada, and ensure that the operations would run smoothly and efficiently. See Dream page 14 www.theguardian.pe.ca P.E.I. BREWING COMPANY THE GUARDIAN Saturday, May 18, 2013 3 Brewery offers new challenge for Squires BY ANDY WALKER SPECIAL TO THE GUARDIAN hile saying he is always open to new challenges, Jeff Squires does admit he W never saw himself in the beer business growing up. That being said, he jokes, “It’s really not such a bad business to be in.” In fact, he is happy to be in on the ground floor of one of the country’s fastest growing industries. “Everywhere you look, the craft brewing industry is growing by leaps and bounds,” said Squires, who is president of the Prince Edward Island Brewing Company. “There is no reason why P.E.I. handcrafted beer can’t be enjoyed anywhere in Canada.” In fact, that is a key company goal. They are now making inroads in getting their products in liquor stores across the Maritimes and the central Canada is the next target. Squires, who is partner in the ven- “ Everywhere you look, the craft brewing industry is growing by leaps and bounds. There is no reason why P.E.I. handcrafted beer can’t be enjoyed in Canada. Jeff Squires, president, P.E.I. Brewing Company ture with restaurateur Kevin Murphy, said they hope to be available all over Canada within two years. Kevin Murphy began offering customers handcraft beer in 1997 at what was then the Lone Star Café on University Avenue. As the demand grew, the brewery doubled in size and moved to The Gahan House Pub on Sydney Street. Even with the increased supply, the Gahan House sometimes found itself as the proverbial ‘pub with no beer” at times during the peak summer season. Then there ” was a move to a second facility at Walker Drive to beginning bottling the product for sale in Island liquor stores. That coincided with the development of the newest product to their lineup of crafted beers— Beach Chair Lager. With the distinctive beach chair and umbrella on the logo, it has proven to be a stronger seller. ”Last year, it accounted for about 45 per cent of our sales,” said Squires. Even though there was still some finishing touches to be put on the building, the P.E.I. Brewing Company opened in time to welcome the first cruise ship of the season May 8. As the cruise ship industry continues to grow in the province, Squires sees plenty of opportunity to tell the brewery’s story to people from around the world. “We have 76 cruise ships coming here from now until October,” he said. “Our first visitors like what they saw and we are confident that will be the case all season long.” The Prince Edward Island Brewing Company is now fully operational, and it is truly a family affair. Kevin Murphy and his wife Kathy are actively involved in the business, as are Squires and his wife, Cara. Ben Murphy, who is the son of Kevin and Kathy, was the project manager during the renovations. Squires said right from the beginning the brewery has worked with producers to source Island products. He added, “We want to support the community as much as possible.” 6197029 4 THE GUARDIAN Saturday, May 18, 2013 P.E.I. BREWING COMPANY www.theguardian.pe.ca Company proud of architectural heritage BY ANDY WALKER SPECIAL TO THE GUARDIAN The P.E.I. Brewing Company traces its roots to the Gahan House on Sydney Street. GUARDIAN PHOTO While the P.E.I. Brewing Company headquarters doesn’t fit into the category of a restored heritage building, Jeff Squires said he is happy to be associated with a company that has developed a reputation for preserving history. Squires, who has a marketing and promotions background, has teamed up with Kevin Murphy to open the P.E.I. Brewing Company on Kensington Road. The building actually began in the 1970s as a Coca-Cola bottling plant. Since then, it has been a cabinet-manufacturing facility and the temporary home to the Canadian Coast Guard. When the P.E.I. Brewing Company took it over last October, it was an empty shell of a building. Since then, it has been transformed into P.E.I.’s only hand craft brewery. There are brewery tours, a 6197179 A walk along Great George Street provides an example of the care and attention Kevin and Kathy Murphy put into restoring historically significant buildings. GUARDIAN PHOTO 6197145 www.theguardian.pe.ca Originally called The Regent Hotel, the property which now houses the Great George was built in 1846 by James H. Downe. GUARDIAN PHOTO P.E.I. BREWING COMPANY retail shop and a cold beer store. Squires is the first to admit the location does not fit into the architectural mould Kevin and his wife, Kathy, have established into the capital city. They have transformed a number of heritage buildings into fine-dining establishments—everything from the stately houses of prominent Islanders of past generations like Daniel Brennan’s Brickhouse, former retail businesses (The Merchantman Pub was once a wholesale store called Carvel Brothers) to the former Queens County Jail that now enjoys new life as a Pizza Delight restaurant. “That is quite a legacy,” Squires said. “It is really a blend of today and tomorrow and I commend Kevin and Kathy for their vision.” The company president said while the P.E.I. Brewing Company may not have a long architectural pedigree, he added “we can really trace our roots to The Gahan House—that’s where the idea started.” Originally, the craft brewery was supplying the Sydney Street Pub. The business expanded by working with its licensee partners across the Island. Gahan Beer is now sold in fine restaurants, at golf courses, and at other venues across P.E.I. — from tip to tip! THE GUARDIAN Saturday, May 18, 2013 5 The P.E.I. Brewing Company building may not have the storied past of some of Kevin and Kathy Murphy’s restored properties, but the buidling that used to be home to a bottling plant, a cabinet-making facility and even a Coast Guard headquarters incorporates design with functionality. P.E.I. BREWING COMPANY PHOTO 6197098 6 THE GUARDIAN Saturday, May 18, 2013 www.theguardian.pe.ca P.E.I. BREWING COMPANY History of The Prince Edward Island Brewing Company Partners Jeff Squires, left, and Kevin Murphy enjoy the fruits of their labour at the P.E.I. Brewing Company. P.E.I. BREWING COMPANY PHOTO Our history began in 1997, when our founding partner, Island entrepreneur and restaurateur, Kevin Murphy established the Lone Star Brewing Company, next to the Lone Star Café at 449 University Ave. in Charlottetown. For the first time in over 13 years, P.E.I. would have its own brewery. The name of the brewery was later changed to the Murphy Brewing Company. As the beer brewed on site became more popular, the brewery was relocated and renamed the Gahan House Brewery in November of 2000, doubling its production capacity and giving it a permanent home in Olde Charlottetown. The Gahan family of ales - Island Red, Harvest Gold, 1772 India Pale Ale, Island Red, Iron Horse Brown, Sydney Street Stout and Sir John A’s Honey Wheat -are still brewed on site at the Gahan House Pub on Sydney Street and are available in many other fine locations across Prince Edward Island. In July of 2008, Gahan established an off-site location on Walker Drive in Charlottetown and began production of bottled product, featuring the two most popular brands, Sir John A’s Honey Wheat Ale and Island Red, Premium Red Ale. Islanders once again proved their loyalty to the product, as sales of the bottled product skyrocketed, leading to the bottling of two additional brands in 2011 Iron Horse Brown and 1772 IPA, which can now be found in all Island Liquor stores. In June of 2011, Gahan was awarded the prestigious Gold Medal from the Canadian Brewing Awards for its top selling brand, Sir John A’s Honey Wheat, proving once and for all that Island-made beer products could complete in the global marketplace. This validation and the exponential growth of the craft beer industry in Canada, led Kevin Murphy to form a partnership with another local entrepreneur, Jeff Squires, to build The Prince Edward Island Brewing Company. The Prince Edward Island Brewing Company was established in February 2012, and immediately an expansion of the brewery was undertaken. Under the leadership of Jeff Squires, the company tripled its production capacity at the 2 Walker Dr. location. Working with international beer experts and their loyal staff, the P.E.I. Brewing Company has already become a world-class brewery. THREE T HREE E CHEERS CHEE ERS to the Prince Edward Island Brewing Company! CHARLOTTETOWN SUMMERSIDE 6197142 6197146 We’re delliig ghtted to welcome anot other quality www.theguardian.pe.ca The company also began exporting its Gahan product line into New Brunswick in March of 2012, where it was very w a r m l y received. What started out as a limited release of the Gahan line in New Brunswick now has five Gahan brands being sold in all major markets in the province. Based on the growth of the product line and the demand for quality craft beer in the Canadian marketplace, a decision was taken to, once again, increase the brewing capacity and distribution of the P.E.I. Brewing Company. A canning line was installed early in 2012, which led to the release of Beach Chair Lager -– the first lager produced by the company. The company received more accolades P.E.I. BREWING COMPANY in June 2012, when it won both Gold and Silver medals at the 2012 Canadian Brewing Awards for Iron Horse Brown Ale and Sir John A’s Honey Wheat Ale. The Prince Edward Island Brewing Company has already established itself as an innovator, becoming the first microbrewery in Atlantic Canada to offer a “canned” beer product, in Beach Chair Lager. The popularity of Beach Chair has led to export of the product into New Brunswick, Nova Scotia, and Newfoundland in 2013. The Gahan line of ales will also soon be sold in all of our neighbouring provinces as well. The innovation doesn’t stop there. This month, the Prince Edward Island Brewery has begun operating in its new home, at 96 Kensington Rd. in Charlottetown. The new 25,000-square-foot brewery will feature a 50-hectolitre brew house and state-of-the-art technology throughout the entire facility. The new location will be host to thousands of Islanders and visitors — we look forward to seeing you! The future looks bright for the new Prince Edward Island Brewing Company! THE GUARDIAN Saturday, May 18, 2013 7 Local trades benefit from local projects With a mandate to source locally whenever possible — whether it be the ingredients for their beer or the suppliers contracted — the P.E.I. Brewing Company’s latest project was no exception. Spreading out over an eight-month period, the renovations at 96 Kensington Rd. for the P.E.I. Brewing Company employed an enormous amount of local tradespeople: carpenters, welders, electricians, plumbers. It was all hands on deck throughout the entire process. What does that mean for local suppliers? “I was able to keep my workers through the winter months because of this project,” says Robert Webster of adds, “The P.E.I. Brewing Company’s new brewery kept my staff busy through a traditionally slower period.” President Jeff Squires notes that the company has also created jobs for local people. “Our customers support local, and we enjoy working A local welder puts finishing on projects that can include touches on the brewhouse. the local trades. This model AL DOUGLAS PHOTO is very important in making a strong P.E.I. economy,” says BY THE NUMBERS Squires. He adds, “Brewers, tour guides, retail staff, to production staff — we’ve Kensington Road renos grown from a company of u Project total hours: 28,638 five to employing over 30 u Number of weeks: 28 people. P.E.I. has a very u Average number of capable workforce and we workers a week: 26 continue to work at creating great P.E.I. products with a Webster Construction. Ricky Cudmore of Cud- strong Island workforce more Electric Company behind those products.” 6197138 8 THE GUARDIAN Saturday, May 18, 2013 P.E.I. BREWING COMPANY www.theguardian.pe.ca Moving supplies over from the previous location. AL DOUGLAS PHOTO A look through the brewery. NICKLAFONTAINE.COM PHOTO Ready to brew. NICKLAFONTAINE.COM PHOTO 6197144 Here, the building gets a facelift. P.E.I. BREWING COMPANY PHOTO The building was originally a bottling plant. P.E.I. BREWING COMPANY PHOTO 6197089 www.theguardian.pe.ca P.E.I. BREWING COMPANY THE GUARDIAN Saturday, May 18, 2013 9 The excitement builds! P.E.I. BREWING COM PANY PHOTO A few new windows can make quite the difference. P.E.I. BREWING COMPANY PHOTO Name in lights. NICKLAFONTAINE.COM PHOTO The work begins. P.E.I. BREWING COMPANY PHOTO 6197148 10 THE GUARDIAN Saturday, May 18, 2013 www.theguardian.pe.ca BREWERS’ CORNER GORD SLATER TRENT HAYES Started brewing beer: 1970 Years with the PEI Brewing Company/Gahan Brewery: 1.5 years Why did you choose brewing as your profession? It seemed like the best choice at the time. Formal brewing credentials: A certificate in brewing. Which beer do you prefer to brew? Interesting beers that challenge the taste buds. What is your favourite beer to drink? Any beer that you are buying! What beer would you "like to brew" that you haven't had the chance to brew yet? Sour beer Do you do any home brewing or do you get enough of that at work? No time for home brewing. I like baking as a form of relaxation. NICK LAFONTAINE FOR LOVECHARLIEPHOTOGRAPHY.COM 6197092 P.E.I. BREWING COMPANY PHOTO you o ou want to If y brew bre ew rright, iight, ig it needs to be b built uilt ilt rright. iight. ig Cheers to PEI Brewing Compan ny on your Grand Opening! Serving all of PEI | Built-Rite.ca | 888-9807 Started brewing beer: 1998 Years with the PEI Brewing Company/ Gahan Brewery: 15 years Why did you choose brewing as your profession?Actually, I just happened to be in the right spot at the right time – it’s a long story. I was looking for a career change and after refusing the job, I had second thoughts and stepped outside myself and took a chance. 15 years later and I never looked back. Formal brewing credentials: No formal brewing experience but I had lots of help over the years; Mike "Barley" Taweel, Kirk Annand, Keith Leggett, Brian Watson and more recently Kelly Ryan. Thanks Boys :) Which beer do you prefer to brew ? I enjoy brewing the 1772 IPA - HOPS... and lots of them... That's all I’ve got to say about that! Do you do any home brewing or do you get enough of that at work? No home brewing here.... but I do get to take my work home almost every day – and I enjoy every bit of it. Not everyone can say that! • • • 6197153 www.theguardian.pe.ca SYMOND NORTON NICK LAFONTAINE FOR LOVECHARLIEPHOTOGRAPHY.COM THE GUARDIAN BREWERS’ CORNER Started brewing beer: 2004 Years with the PEI Brewing Company/Gahan Brewery: 5 years Why did you choose brewing as your profession? I’m a chef by trade and have always loved flavours and developing new recipes. Brewing beer just seemed like the natural progression. Formal brewing credentials: IBD General Certificate Which beer do you prefer to brew? Nothing beats an IPA brew. Dry hopping is an experience in its own. What is your favourite beer to drink? Of our locally produced beers, I prefer to drink the 1772 IPA. Another favorite of mine is La Fin Du Monde from Unibroue in Quebec. Do you do any home brewing or do you get enough of that at work? I would like to get back into it. Perhaps in the winter when things quiet down a bit! Saturday, May 18, 2013 11 CHRIS LONG NICK LAFONTAINE FOR LOVECHARLIEPHOTOGRAPHY.COM Started brewing beer: 2010 Years with the PEI Brewing Company/Gahan Brewery: 3 years Why did you choose brewing as your profession? The great thing about brewing is that it's a combination of food production, applied science, and back-breaking labour. You get to consider and apply your knowledge while carrying heavy things. Formal brewing credentials: Certificate in Brewing from the Institute of Brewing and Distilling in the U.K. Which beer do you prefer to brew? It's always fun to dump a bucket of hops into our 1772 IPA. What is your favourite beer to drink?Whatever's fresh and in my hand. If it's local, that's even better. Do you do any home brewing or do you get enough of that at work? Yes, I've been home brewing for a few years. Right now I'm conditioning a batch of Belgian-style saison that's flavoured with homemade marmalade and peppercorns. 6197106 12 THE GUARDIAN Saturday, May 18, 2013 www.theguardian.pe.ca BREWERS’ CORNER BRYAN CARVER In 2012, Gahan Iron Horse Brown was the Gold Medal winner in the Brown Ale category, and Gahan Sir John A’s Honey Wheat was the winner of the Silver Medal in the Wheat Beer - North American Style category at the Canadian Brewing Awards. The company did it again in 2013: Sir John A's Honey Wheat has captured the Silver Medal at the awards. Four medals in three years — now that's great beer! 6197140 NICK LAFONTAINE FOR LOVECHARLIEPHOTOGRAPHY.COM Started brewing beer: 2009 Years with the PEI Brewing Company/Gahan Brewery: 4 years Why did you choose brewing as your profession? Brewing chose me! Formal brewing credentials: Certificate in Brewing from the Institute of Brewing and Distilling in the U.K. Which beer do you prefer to brew? I prefer to brew seasonals. It's always nice to see something you formulate on paper in a glass! Also, 1772 IPA and Beach Chair Lager. Both have an enormous aroma hop addition and the brewery smells great afterwards. What is your favourite beer to drink? The beer after a hard day’s work. Do you do any home brewing or do you get enough of that at work? I usually get enough brewing in at work but I have been known to take part in collaborative brews with the Island’s finest beer club, the Aleanders. KAREN ALLEN Congratulations Proud to support this great new product! 6197133 NICK LAFONTAINE FOR LOVECHARLIEPHOTOGRAPHY.COM Started brewing beer: Started home brewing at age 23. Years with the PEI Brewing Company/Gahan Brewery: 1 year Why did you choose brewing as your profession? I wanted to work in a trade but wasn't sure which one. When I realized that brewing was a career option that you could actually go to school for, I grabbed the opportunity. Formal brewing credentials: Niagara College Brewery Operations Management Program and Certificate in Brewing from the Institute of Brewing and Distilling. Which beer do you prefer to brew? 1772 IPA - lots of hop additions and it’s fast! What is your favourite beer to drink? Sour beer. What beer would you "like to brew" that you haven't had the chance to brew yet? See above. Do you do any home brewing or do you get enough of that at work? No - I absolutely get enough of it at work! www.theguardian.pe.ca P.E.I. BREWING COMPANY THE GUARDIAN Saturday, May 18, 2013 13 Name that beer 6197139 Gahan Ales have been brewed on Prince Edward Island since 1997. In the early days, when the brewery was known as The Lone Star Brewing Company, and then Murphy’s Brewing Company, the names of the brews were Longhorn Pale Ale, Sierra Gold and Iron Horse Brown. Iron Horse was the only one to survive to the current day. When the Gahan Brewery was established at 126 Sydney St. in Olde Charlottetown, a more historical perspective became evident in the names of the brands brewed by Gahan. Sir John A’s Honey Wheat Ale – was named after Sir John A. Macdonald, in honour of the vital part that he played in Island and Canadian history. Sir John A’s Honey Wheat is a delicious wheat ale made with pure Island honey - smooth, but with a crisp finish. Iron Horse Brown Ale – was named in honour of the P.E.I. Railway that was the primary transportation link in early Island life. Iron Horse Brown is a medium-dark ale with a smooth roasted malt flavour and chocolate finish. 1772 India Pale Ale – was a tribute to the immigration of settlers to the Island in the mid- 1700s. 1772 IPA is medium-bodied ale that balances hops and malt characteristics. It’s copper in colour and dry hopped with cascade to enhance the hop aroma. Island Red Premium Amber Ale – was named after the key role that the colour “red” plays in Island life – red soil, red hair, red beaches, red cliffs, red barn doors and red lighthouse peaks. Island Red is a medium-bodied premium red ale with caramel overtones and a bitter finish. 6197110 6197183 6198597 14 THE GUARDIAN Saturday, May 18, 2013 Dream . . . cont. from page 2 He contacted long-time friend Jeff Squires and suggested a partnership. Squires was up to the challenge. In the fall of 2011, Squires and Murphy solidified their partnership and created the Prince Edward www.theguardian.pe.ca P.E.I. BREWING COMPANY Island Brewing Company. There was still much to be done! Squires began developing his operational strategy for the company, while Murphy went on to refining the vision of the brewery. In the fall of 2011, Kevin and Kathy visited the west coast of the United States, which is the home of the craft beer industry in North America. The couple travelled from San Francisco to Victoria, and back across Canada, visiting over 30 craft breweries. The vision was set! Kathy started to perform her magic – creating the “wow” factor for the new brewery. It was to be a welcoming place, THE SINGLE SOURCE FOR ALL YOUR RESINOUS FLOOR & WALL PROTECTION REQUIREMENTS Congrratula a ations! STONHARD IS A PROUD UD PA ARTNER OF PEI BREWING COMP PANY A 7XSRLEVH´WWIEQPIWWGLIQMGEPVIWMWXERXPSRK[IEVMRKERHIEW]XSGPIER¾SSV WEVI engineered to perffor o m in both commercial and industrial environments without WEGVM½GMRKHIWMKRERHMRRSZEXMZIZMWMSR o mance and For custom designs and project suppor t,, to proven perffor GSQTVILIRWMZI WIV ZMGI 7XSRLEVH GER WSPZI XLI [SV PH´W XSYKLIWX ¾SSVMRK GLEPPIRKIW 6197165 www.stonhard.ca | Tel: 800.263.3112 like the Island itself. It would feature an earthy atmosphere, blended with the latest technology: a tribute to the past, but a link to the future. The creative design of the new brewery came under her direction. After solidifying the necessary financing, Squires and Murphy expanded the Gahan Brewery on Walker Drive to accommodate the next wave of growth. That growth took place in February 2012, when the name of the Gahan Brewery was changed to the Prince Edward Island Brewing Company and the canning of Beach Chair Lager began. Beach Chair Lager was launched in Prince Edward Island in March of 2012 and immediately became the No. 1 brand of the company. Sales remained extremely high throughout the summer of 6199833 Bottoms Up! 6197162 Congratulations PEI Brewing Company on your Grand Opening! ...and Great Products! 18 Queen Street, Charlottetown Phone: (902) 368-3100 Fax: (902) 566-5074 www.acgca.ca 6197135 6199843 www.charlottetown.kkpcanada.ca 2012, and for the fourth year in a row, the brewery ran out of beer in early August! It was time for a new brewery. Squires and Murphy took over the space at 96 Kensington Rd. in Charlottetown in October 2012. Murphy’s son Ben took over as project manager, and a world-class brewery was built. Six months later, the building has been transformed. The Prince Edward Island Brewing Company is now fully operational, and it is truly a family affair. Kevin and Kathy are actively involved in the business, as are Squires and his wife, Cara. Gahan ales are now sold in P.E.I. and New Brunswick, and will soon hit shelves in Nova Scotia and Newfoundland. Beach Chair Lager is now available in P.E.I., Nova Scotia and New Brunswick, and has just been released in a new 355 ml format this month on the Island. Brewery tours are already booking up for the brewery, exports to other Canadian provinces continue to grow, new beer and retail products are being developed and the summer sun is starting to shine. “Our success to date has been a result of the support of Islanders, the support of local politicians and governments, the support of our employees, and the support our licensee partners on the Island,” says Murphy. “We hope to continue to earn their trust and loyalty.” “The goal of the P.E.I. Brewing Company is to become a national beer company with our Island beer available for sale in all Canadian provinces,” says Squires. "We are striving every day to reach that goal.” The future is bright for the Prince Edward Island Brewing Company. With a new 50-hectolitre brew house, state-ofthe-art equipment, a great team of people and a vision for the future, it’s time to live the dream: continue to work hard and have a beer. Cheers! www.theguardian.pe.ca KEVIN MURPHY OWNER COREY DOUGAY P.E.I. SALES CHRIS LONG BREWER P.E.I. BREWING COMPANY JEFF SQUIRES OWNER/PRESIDENT/CEO SCOTT MURPHY NOVA SCOTIA SALES GORD SLATER BREWER CARA SQUIRES MARKETING CO-ORDINATOR AND OFFICE MANAGER JENN MAXWELL RETAIL MANAGER KAREN ALLEN BREWER MIKE ROSS DIRECTOR OF SALES AND MARKETING ALLY MACLEOD EVENTS CO-ORDINATOR TRENT HAYES BREWER JILL CAMPBELL MARKETING THE GUARDIAN 15 Saturday, May 18, 2013 AL DOUGLAS MARKETING BEN MURPHY PROJECT MANAGER KEVIN MACPHEE MAINTENANCE SUPERVISOR BRYAN CARVER BREWER SYMOND NORTON BREWER Staff photos by Nick Lafontaine for lovecharliePhotography.com No photos available: MIKE STEER B.C. SALES and MARLENE HOWARD ALBERTA SALES 6197129 6197096 6197085 6197105