WELCOME TO The Rio Grande Valley

WELCOME TO
The Rio Grande Valley
Once a sleepy, agricultural border region, the Rio Grande Valley has blossomed into an
international marketplace teeming with opportunity for savvy marketers.
Although the Valley’s economic transformation is amazing, demographic
indicators suggest this is only the beginning. With a young, aggressive
population, the Valley is poised to continue its phenomenal growth.
The RGV’s young, predominantly Hispanic population has not come
close to reaching their income potential. At a median age of 32, much
younger than the national average, the majority of Valley residents are in
the acquisition phase of life. Valley residents are buying homes, raising
children, climbing the corporate ladder and building brand relationships
that will last a lifetime.
Savvy marketers recognize the acquisition phase of life as an ideal
opportunity for product and service introductions. Therefore, it is no
surprise they are relying on the Rio Grande Valley Media Network
newspapers and newspaper.com websites to drive their marketing
strategies.
The Rio Grande Valley Media Network represents four daily newspapers,
one twice weekly newspaper, two weekly newspapers and publications,
both in English and Spanish plus affiliated newspaper.com websites, as
well as an impressive portfolio of targeted products and special interest
magazines. With a combined weekly circulation of over 247,000 copies and
combined online page views of over 3,600,000 the Rio Grande Valley Media
Network offers advertisers the strengths and capabilities of mass marketing as
well as the flexibility of micro marketing. So whether you want to reach the
entire Rio Grande Valley market or just a select portion, the Rio Grande Valley
Media Network has the ability to meet your needs.
Our publications and affiliated web-sites include four daily newspapers in McAllen (The Monitor and www.themonitor.com),
Harlingen (Valley Morning Star and www.valleymorningstar.com), (The Brownsville Herald and www.brownsvilleherald.com),
Brownsville (El Nuevo Heraldo www.elnuevoheraldo.com; one 2X-weekly in Weslaco
(Mid-Valley Town Crier and www.midvalleytowncrier.com); one weekly serving South Padre Island and Port Isabel (Coastal Current and
www.coastalcurrent.com); and El Extra and www.elextratx.com plus a variety of other weekly and monthly publications and related
web-sites.
Our digital array of products are platform agnostic and can be delivered on mobile, IPad, desktop or laptop. We offer Marketplace
business websites designed with Search Engine Optimization,, standard digital ad units, Video, Digital Audience Extension, Email Blasts,
and Social Media Management on Facebook and Twitter. News and advertising information can be delivered in print or online format via
any of the devices mentioned.
The combined Integrated Newspaper Audience (INA) of the Rio Grande Valley Media Network daily newspapers is 70% meaning that 70% or 622,011 adults in the Rio Grande Valley read a Rio Grande Valley Media Network
printed newspaper, the newspaper’s website or both during the past week.
1400 E. Nolana Loop
McAllen, TX 78504
Source: Scarborough 2013 R2
(956) 683-4040
National ROP Net Rates
Black & White Rates
Retail Open Rates
Classified Open Rates
Newspaper Name
Daily
Sunday
Daily
The Monitor,
McAllen, TX
$42.69
$50.37
$35.77
$42.21
Valley Morning Star,
Harlingen TX
$26.08
$29.21
$24.60
$27.55
The Brownsville Herald,
Brownsville, TX
$20.22
$23.36
$18.16
$20.97
Mid-Valley Town Crier,
Weslaco, TX
$18.89
$18.89
$18.89
$18.89
$9.20
$11.50
$9.20
$11.50
El Nuevo Heraldo
Spanish Language
El Extra Friday
Spanish Language Weekly
3 Zones, Brownsville, McAllen, Harlingen
$13.50
Sunday
1 Spot Color
Full Color
PCI per zone
add 10% to ad cost
add 20% to ad cost
Standard Ink Colors (Yellow, Cyan & Magenta)
Coastal Current
Friday SPI & RGV
Tab Format
All color ad placements are subject to the mechanical
capabilities of the press.
$7.70
(Effective Dates 1/1/2014)
National Inserts
English Language
Newspapers
Net
Open
Rate
2pg
$45.90
4pg
$47.60
8pg
$49.30
12pg
$51.00
16pg
$52.70
20pg
24pg
28pg
$54.40
$56.95 $58.65
*$5cpm zoning charge ** Sunday add $1M
National Inserts
Spanish Language
Newspapers
Up to
8pgs
12pgs
14pgs
4 pgs 6pgs
Net
Open
Rate $34.00 $35.00 $36.00 $38.00 $39.00
Market Research
Demographics for Hidalgo County
49% - Male
51% - Female
90% - Hispanic
4% - Population change 2010 - 2012
16% - College Graduate
69% - Homeowners
$33,218 – Median HHI
85% - Language other than English spoken at home
Demographics for Cameron County
48% - Male
52% - Female
88% - Hispanic
2% - Population change 2010 - 2012
15% - College Graduate
68% - Homeowners
$32,558 – Median HHI
73% - Language other than English spoken at home
Source, Quickfacts.census.gov 2013 estimates
16pgs
20pgs
24pgs
28pgs
$40.00 $42.00 $44.00 $46.00
*$5cpm zoning charge ** Sunday add $1M
1400 E. Nolana Loop
McAllen, TX 78504
(956) 683-4040