Bemz launches Designers Guild`s Sudara in the latest autumn colours

Press release
London, June 2016
Bemz launches Designers Guild’s
Sudara in the latest autumn
colours
Made exclusively for Bemz by Designers Guild
High-resolution images, lifestyle and cut-out:
Click here or use the link https://goo.gl/SBu1Bk
June 15, 2016 – Bemz, known for its designer covers for IKEA furniture, is proud to
launch a new version of the popular Sudara pattern, Sudara Magenta, made
exclusively for Bemz by Designers Guild and available exclusively at Bemz.com.
The new Sudara Magenta colour scheme matches the red autumn fashion trend
perfectly, including beautiful burgundy, dark pink, plum, aubergine, olive green and
violet tones, and will be available from September 2016 for all models in the Bemz
collection and exclusively at Bemz.com.
Press release – Bemz and Designers Guild – June 15, 2016
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Tricia Guild, founder and Creative Director of Designers Guild
Sudara Magenta, made exclusively for Bemz by Designers Guild
and available exclusively at www.bemz.com
Press release – Bemz and Designers Guild – June 15, 2016
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Sudara, a pattern was originally introduced in the Bemz range of fabrics in 2015 as part of
the 10th Anniversary Limited Edition Designer Curated Collection, is a digitally printed
floral pattern that features a large repeating motif of hydrangeas in rich colours presented
on a pale natural cotton background. The pattern is particularly interesting as it contrasts
rough artistic painted brush strokes with the finer details of the hydrangea flower heads.
The new Sudara Magenta colour scheme matches the red autumn fashion trend perfectly
and is a colour mix developed exclusively for Bemz.
"Designers Guild is one of our most treasured designer partnerships and Sudara is one of
our most popular patterns. I am extra excited to be introducing an exclusive version of
Sudara for our customers!" says Lesley Pennington, Bemz founder and CEO.
The new Sudara Magenta fabric by Designers Guild will be available for purchase
across the full range of products at Bemz.com from September, 2016.
Ends
For more information, fabric samples or to borrow covers, please
contact: Christina Bhachu, [email protected], +44 796 621 6363
Customer service from the UK: 0800-048 84 04 (Toll Free)
High resolution images from the Bemz image bank available here.
Notes to Editors:
Caption information for images:
Top image:
Press release – Bemz and Designers Guild – June 15, 2016
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Bemz cover for the Stocksund sofa in [NEW] Sudara Magenta by Designers Guild,
exclusively for Bemz, £669. Bemz cushion covers in Tegnér Melange Pearl White (£25),
Brera Lino Aubergine by Designers Guild (£35), and Panama Cotton Teal Blue (£15).
Second image:
Tricia Guild, founder and Creative Director of Designers Guild.
Third image:
[NEW] Sudara Magenta by Designers Guild, exclusive to Bemz.
Fourth image:
See details above, under top image.
About Bemz
Bemz is a Swedish design company that produces tailor-made covers for IKEA furniture
and other home textile products. The company was founded in 2005 by Lesley
Pennington. The Bemz brand philosophy is deeply rooted in Scandinavian design history.
Bemz fabrics are specially selected for their high quality, natural materials and all Bemz
textiles are machine washable. With a business idea based on extending the life of IKEA
furniture, Bemz environmental commitment is significant. Furthermore, Bemz eliminates
overproduction by only manufacturing what customers have ordered and all production
takes place in Europe, its biggest market. In December 2009, Bemz opened a store at
Odengatan 22, in Stockholm - a shop and showroom in one.
More facts and figures on Bemz here.
Customer service from the UK: 0800-048 84 04 (Toll Free)
Press release – Bemz and Designers Guild – June 15, 2016
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