identity rebrand - Ryan Fisher Designs

IDENTITY REBRAND
BY: RYAN FISHER
TABLE OF CONTENTS
3 PROJECT STATEMENT
8 LOGO TIMELINE
9 COMPETITOR LOGOS
12 SKETCHES
17 LOGO CONCEPTS
19 FINAL LOGO
20 SECONDARY LOGO CONCEPT
21 SECONDARY LOGO
22 BASKETBALL COURT
SEATTLE SUPERSONICS REBRAND
RYAN FISHER
TABLE OF CONTENTS
HOME
PROJECT STATEMENT
BACKGROUND
THE SEATTLE SUPERSONICS (ALSO KNOWN AS JUST THE “SONICS”) WERE FOUNDED IN 1967. THE SONICS WERE A BELOVED FRANCHISE FOR THE SEATTLE COMMUNITY UNTIL 2008, WHEN THEN OWNER CLAY BENNETT DECIDED TO RELOCATE
THE TEAM TO OKLAHOMA CITY.
SINCE THAT TIME THE BASKETBALL FANS OF SEATTLE HAVE BEEN LEFT WITHOUT A TEAM BUT NOT WITHOUT HOPE. IN 2011 VALIANT CAPITAL FOUNDER AND
SEATTLE NATIVE, CHRIS HANSEN VOWED TO BRING THE SONICS BACK TO SEATTLE. SINCE THAT TIME HE HAS MADE A FAILED BID FOR THE SACRAMENTO KINGS
BUT IS STILL IN THE RUNNING FOR THE MILWAUKEE BUCKS, CHARLOTTE BOBCATS
OR NBA EXPANSION IN 2016.
SEATTLE SUPERSONICS REBRAND
RYAN FISHER
PROJECT STATEMENT
HOME
PROJECT STATEMENT
PROBLEM
THE LARGEST PROBLEM FACING THE SONICS FROM A DESIGN STANDPOINT IS
THAT THERE MOST RECENT LOGO DESIGN IS FOREVER TIED WITH THE TIME PERIOD IN WHICH THE TEAM WAS ESSENTIAL STOLEN FROM SEATTLE AND IT’S
FANS. AS SUCH, TO PROPERLY USHER IN A NEW ERA OF SONICS BASKETBALL THIS
NEEDS TO BE ADDRESSED.
SEATTLE SUPERSONICS REBRAND
RYAN FISHER
PROJECT STATEMENT
HOME
PROJECT STATEMENT
OPPORTUNITY
DESIGN JOBS RARELY GET LARGER IN SCOPE THEN BRANDING A SPORTS
FRANCHISE. AN NBA FRANCHISE’S BRAND WILL BE SEEN BY MILLIONS OF EYES
WORLDWIDE. IT IS ALSO FEATURED ON EVERYTHING FROM TV ADS AND VIDEO
GAMES TO MERCHANDISE OF ALL DIFFERENT TYPES.
SEATTLE SUPERSONICS REBRAND
RYAN FISHER
PROJECT STATEMENT
HOME
PROJECT STATEMENT
SOLUTION
THE PREVIOUS SEATTLE SONICS LOGO WAS DESIGNED BY HORNALL ANDERSON...
WHICH MEANS DOING ANY LOGO AFTER THEM IS A HEFTY UNDERTAKING. THAT
BEING THE CASE, AS WELL AS THE CIRCUMSTANCES BEHIND THE NECESSITY OF
THIS REBRANDING, I WANTED TO TAKE A DIFFERENT APPROACH THEN DESIGNERS
BEFORE ME HAVE.
FOR THIS REBRAND I WANT TO PAY HOMAGE TO THE SONICS PAST AS A FRANCHISE. THIS WILL BE ACHIEVED BY REFERENCING THE TEAM’S PREVIOUS LOGOS.
ALSO I WANTED TO BRING IN AN ELEMENT TO THE LOGO THAT HASN’T BEEN
SEEN SINCE THE TEAMS FIRST LOGO MARK IN THE 60’S.
SEATTLE SUPERSONICS REBRAND
RYAN FISHER
PROJECT STATEMENT
HOME
PROJECT STATEMENT
SO WHAT THE HECK IS A SUPERSONIC?
THE HISTORY BEHIND THE SEATTLE SUPERSONICS NAME IS SOMETHING THAT HAS
BEEN SORT OF LOST IN THE ANNALS OF TIME. THE REASON BEHIND THE NAME
ACTUAL GOES BACK TO A GOLDEN TIME FOR BOEING. IN THE 60’S BOEING WAS
GIVEN THE TASK TO CREATE A JET THAT COULD REACH SONIC SPEEDS, IN ORDER
TO COMPETE WITH THE EUROPEAN CONCORDE.
ALTHOUGH THE TEAM AT BOEING WAS GIVEN ONLY A FEW SHORT YEARS, THEY
WERE ABLE TO CREATE THEIR OWN PLANE, THE 2707, THAT COULD BREAK THE
SONIC BARRIER.
SADLY THE TEAM WOULD NEVER SEE THEIR JET IN THE AIR AS THE RESTRICTIONS
ON PLANE FLIGHT SPEEDS (TO AVOID INFLECTING SONIC BOOMS ON THE PEOPLE
BELOW) HAD ALREADY COME INTO AFFECT.
THIS DIDN’T CHANGE THE PRIDE THE CITY OF SEATTLE HAD IN THIS ACCOMPLISHMENT AND IN 1966 WHEN THE CITY HAD TO NAME THEIR NEW NBA FRANCHISE
THEY VOTED ON THE “SUPERSONICS” IN HONOR OF THE 2707.
SEATTLE SUPERSONICS REBRAND
RYAN FISHER
PROJECT STATEMENT
HOME
LOGO TIMELINE
1967
1970
1971
1975
1995
2001
SEATTLE SUPERSONICS REBRAND
RYAN FISHER
LOGO TIMELINE
HOME
COMPETITOR LOGOS
SEATTLE SUPERSONICS REBRAND
RYAN FISHER
COMPETITOR LOGOS
HOME
COMPETITOR LOGOS
SEATTLE SUPERSONICS REBRAND
RYAN FISHER
COMPETITOR LOGOS
HOME
COMPETITOR LOGOS
SEATTLE SUPERSONICS REBRAND
RYAN FISHER
COMPETITOR LOGOS
HOME
SKETCHES
SEATTLE SUPERSONICS REBRAND
RYAN FISHER
SKETCHES
HOME
SKETCHES
SEATTLE SUPERSONICS REBRAND
RYAN FISHER
SKETCHES
HOME
SKETCHES
SEATTLE SUPERSONICS REBRAND
RYAN FISHER
SKETCHES
HOME
SKETCHES
SEATTLE SUPERSONICS REBRAND
RYAN FISHER
SKETCHES
HOME
SKETCHES
SEATTLE SUPERSONICS REBRAND
RYAN FISHER
SKETCHES
HOME
LOGO CONCEPTS
SEATTLE SUPERSONICS REBRAND
RYAN FISHER
LOGO CONCEPTS
HOME
LOGO CONCEPTS
SEATTLE SUPERSONICS REBRAND
RYAN FISHER
LOGO CONCEPTS
HOME
FINAL LOGO
SEATTLE SUPERSONICS REBRAND
RYAN FISHER
FINAL LOGO
HOME
SECONDARY LOGO CONCEPT
SEATTLE SUPERSONICS REBRAND
RYAN FISHER
SECONDARY LOGO CONCEPT
HOME
SECONDARY LOGO
SEATTLE SUPERSONICS REBRAND
RYAN FISHER
SECONDARY LOGO
HOME
BASKETBALL COURT
SEATTLE SUPERSONICS REBRAND
RYAN FISHER
BASKETBALL COURT
HOME