advertising awards

2013
ADVERTISING AWARDS
ADVERTISING AWARDS
Winners of the 2013 DTC National Advertising Awards were revealed at the 13th annual ceremonial
dinner, sponsored by Health Monitor Network. Showcasing the best in DTC marketing and advertising,
Gold, Silver and Bronze awards were presented across thirteen categories on the second evening of the DTC
National Conference.
A
dynamic group of pharmaceutical companies and brands were honored at the much-anticipated DTC National
Advertising Awards dinner, sponsored by Health Monitor Network. Several hundred DTC Marketing executives
joined the celebrations to honor the finalists and learn who would be named the 2013 winners. Further
reflecting the advancements in patient communications and support, this year’s Awards expanded, including the new
categories of Most Innovative and Best PR Event or Program. In addition, a Brand of the Year was unveiled, which went
to Sanofi Pasteur’s Fluzone.
Two pharmaceutical companies tied – at four a piece – for earning the highest number of Ad Awards that evening:
Genentech (including three Gold awards for Tamiflu’s “Bigger Than” campaign) and Shire (including a Silver for Most
Innovative Campaign for Vyvanse’s “You Do the Rest”). Several agencies also won multiple awards – four for Draftfcb
Healthcare (two of which were for their work with Auxilium Pharmaceuticals on XIAFLEX) and three awards each
went to: Digitas Health (for ADHD & Vyvanse initiatives with Shire), GSW Worldwide (including two for Stryker’s
GetAroundKnee), and Healthwork (powered by BBDO & CDMi, for their contributions to Tamiflu’s “Bigger Than”).
“The DTC National is exciting each year for us as a celebration of the creativity and effectiveness of DTC consumer promotion,”
said Ken Freirich, President of Health Monitor Network. “As an entrepreneurial company developing creative solutions to
facilitate patient and HCP dialog, we are pleased to sponsor the awards and to recognize the many successes in the marketplace.”
The DTC National Advertising Awards are designed to recognize the teams that develop insightful and impactful
communication programs within regulatory guidelines. For the Best Branded Television and Best Branded Print
categories, winners were determined by a combination of votes from an independent expert judging panel and DTC
National delegates. The expert judging panel also selected the winners for the remaining categories. This year’s judging
panel included: Fred Church, Vice President – Commercial Strategy & Forecasting of Ipsos Healthcare; Deborah DickRath, CEO, Founder of Epic Proportions; Mark Einhorn, Vice President, Advertising and Packaging Research of Market
View Research Global; Laura Latshaw, Vice President of Lieberman Research Worldwide; Monique Levy, VP Research of
Manhattan Research; Colin Seely, VP, Copy Testing of Ipsos ASI; Jon Swallen, Chief Research Officer of Kantar Media
and Fariba Zamaniyan, Senior Vice President of TiVo Research and Analytics (TRA).
DTC Perspectives and Health Monitor Network congratulate all of the winners and finalists! The 2013 winners
– Gold, Silver and Bronze – are profiled on the following pages. (Note: The agency and brand team members were
submitted to DTC Perspectives with their initial entry to the Advertising Awards. Some job responsibilities may have
changed.)
DTC Perspectives • Summer 2013 |
29
ADVERTISING AWARDS
Best PR Event or Program
GOLD WINNER
2Million2Many Cast
Mountain
Condition / Manufacturer
Osteoporosis / National Bone Health Alliance
Brand Team Member
Dave Sonderman, EVP Executive Creative
Director
Agency
GSW Worldwide: Marcee Nelson, Creative
Director; Sarah Holt, Marketing Coordinator;
Lori Short, SVP Group Creative Director;
Tom Leach,VP Creative Director
(From left) GSW Worldwide’s Johan Ferreira and Katie Beller accept a Gold award for the
2Million2Many team from Health Monitor Network’s John Kim.
SILVER WINNER
The Coop de Quill VacciNation
Tour: Educating Adults About
Flu Vaccine Options
Brand / Manufacturer
Fluzone Intradermal / Sanofi Pasteur
Brand Team Members
Jennifer Havens, Deputy Director Consumer Marketing; Michael
Szumera, Director, Public Relations, Communications US
(From left) John Kim of Health Monitor Network awards Sanofi Pasteur’s
Michael Szumera, Jennifer Havens and Jim Schreiber during the Ad
Awards ceremony.
Agency
Cooney/Waters Group: Lindsay Paul, Managing Supervisor;
Michele Rest, Senior Vice President; Jennifer Solomon, Account
Supervisor
BRONZE WINNER
My Multiple Myeloma
Local Outreach
Programs
Condition / Manufacturer
Multiple Myeloma / Millennium Pharmaceuticals
Brand Team Member
Kathy Gram, Associate Director Patient Advocacy
Agency
Snow Companies: Courtney Laughlin, Program
Director; Andrew Vannatta, Account Director;
Michael Simone, EVP
(From left) Andrew Vannatta and Michael Simone of Snow Companies receives their DTC National
Ad Award from John Kim of Health Monitor Network.
30 | DTC Perspectives • Summer 2013
Best Point of Care
ADVERTISING AWARDS
GOLD WINNER
Natazia Posters
Brand / Manufacturers
Natazia / Bayer
Brand Team Members
J.R. Buzzelli; Jennifer Wilke
Agency
Ogilvy CommonHealth Worldwide: Scott Watson, EVP,
Chief Creative Officer; Tina McGill, SVP Creative Director;
Michele Moss, SVP Group Creative Director; Mary
Mitros, Group Art Supervisor; Teresa Kyle,VP, Group Copy
Supervisor; Colleen Brambilla, Creative Manager; Kyla
Smith,VP, Management Supervisor
(From left) Kyla Smith of Ogilvy CommonHealth Worldwide is presented with
Natazia’s award by John Kim of Health Monitor Network.
SILVER WINNER
Milestones in Cystic Fibrosis Care
Condition / Manufacturer
Cystic Fibrosis / Genentech
Brand Team Member
Gordon Hummel, Senior Product Manager, Pulmozyme
(From left) Richard Marshall of H4B Chelsea, Gordon Hummel of Genentech
and Channia Holt of H4B Chelsea are presented with an Advertising Award
from John Kim of Health Monitor Network.
Agency
H4B Chelsea: Christian Bauman, Managing Director/Chief Creative
Officer; Paul Plastaras, SVP, Associate Creative Director; Jeff Goldberg,
SVP, Creative Director; Rob Herber,VP, Account Group Supervisor;
Sung Rno, EVP, Executive Creative Director, Copy; K-haw Park,
Art Supervisor; Brian Barcenilla, Senior Account Executive; Jimi Daly,
Copy Supervisor; John Avery, Creative Supervisor; Lou Duarte, Creative
Coordinator
BRONZE WINNER
VESIcare Executive Campaign
Brand / Manufacturer
VESIcare / Astellas
Brand Team Members
Gina Battiste; Katie Lewandroski; John Colucci
Agencies
HAVAS WW Tonic & Omnicom Media Group Direct:
Havas WW Tonic: Laura Dartnall; Omnicom Media
Group Direct: Wendy Arnon; Janet Barnard; Sarah Kadish
(From left) John Kim of Health Monitor Network presents an award to: Astellas’ Gina
Battiste and Katie Lewandroski, OMG’s Wendy Arnon and Janet Barnard, Karen
Meurer of Astellas, and Sarah Kadish of OMG.
DTC Perspectives • Summer 2013 |
31
ADVERTISING AWARDS
Best CRM/Direct Mail Campaign
GOLD WINNER
EGRIFTA Allies
Program
Brand / Manufacturer
EGRIFTA / EMD Serono
Brand Team Members
Brian Walsh; Jennifer Majka; Jennifer Eliasi; Kate
Cingolani
Agency
Extrovertic: Desmond Yuen, Group Account
Director; Dorothy Wetzel, Founding Partner,
Chief Extrovert; Bill Fleming, Partner, Chief
Strategist Extrovert; Tom Millar, Chief Creative
Extrovert
(From left) Bill Fleming of Extrovertic and Jennifer Eliasi of EMD Serono accept their Gold
Award from Susan Coyle of Health Monitor Network.
SILVER WINNER
PROVENGE –
Advanced Prostate Cancer
Treatment
Brand / Manufacturer
PROVENGE / Dendreon
Brand Team Members
Jason Zwerner, Associate Director Patient Marketing; Nicole
DeBiase, Associate Director
(From left) Josh Voluck of Cadient Group and Nicole DeBiase of Dendreon are
presented with an Ad Award by Susan Coyle of Health Monitor Network.
Agency
Cadient Group: Sean McCormick, Marketing Coordinator; Josh
Voluck, Director, Client Services; Karen DeBronzo, Sr. Technical
Lead; Betsy Eppers, Sr. Project Manager; Erik Sonlin, Associate
Creative Director
BRONZE WINNER
My Small Steps
Brand / Manufacturer
Humalog / Eli Lilly & Co.
Brand Team Members
Steven Rommeney; Matthew Caffrey; Jamie
Coleman
Agency
Grey NY: Tyler Montague; Sarah Walsh; David
Reichhold; Billy Burke; Megan McCann
(From left) Eli Lilly & Co.’s Steven Rommeney and Grey NY’s Megan McCann are
awarded by Health Monitor Network’s Susan Coyle.
32 | DTC Perspectives • Summer 2013
Best Multicultural Campaign
ADVERTISING AWARDS
GOLD WINNER
Alzheimer’s Disease
Awareness Campaign
for Hispanics
Condition / Manufacturers
Alzheimer’s / Novartis
Brand Team Members
Steve Millerman, Director of Cross-Cultural
Marketing; Lisa Deschamps, Executive Director,
Brain & Bone; Debra D’Amico, Associate Brand
Director; Olivier Bassi, Pharmaceutical Counsel
Agency
Prime Access: Ryan Gordon, Group Media
Director, Traditional; Lisa Llewellyn, Creative
Director; Carla Harbrink, Account Director; Iraima
Yepez, Copywriter; Andy Bagnall, EVP, Client
Services
(From left) Susan Coyle of Health Monitor Network bestows a Gold Award to: Carla Harbrink of
Prime Access, Steve Millerman of Novartis, Deb D’Amico of Novartis, Andy Bagnall of Prime Access,
and Angela Walker Campbell of Prime Access.
SILVER WINNER
Ronnie Brewer
of the Chicago Bulls
Former Arkansas Razorback
Where would I be if
I had chosen to smoke?
Call it Quits Today!
1.800.QUIT.NOW
misrgo.org
Stamp Out Smoking
Brand / Manufacturer
Stamp Out Smoking – African American / The University of Arkansas at
Pine Bluff, Minority Initiative Sub-Recipient Grant Office
Brand Team Member
MISRGO
Agency
Advantage Communications, Inc.: Whitney Albert, Director of
Account Services; Michael Steele, President & CEO
BRONZE WINNER
¡A tu Salud! (To Your Health!)
Brand / Manufacturer
The Mount Sinai Hospital / The Mount Sinai Hospital
Brand Team Members
Josie Guzman, Director of Community Outreach
Agency
Latin2Latin Marketing & Communications, LLC: Maria
Sinopoli-Spain,VP of Marketing & Communications; Nilda Velez,
VP of Account Services; Mindy Figueroa, President & Founder
(From left) Health Monitor Network’s Susan Coyle presents
Nilda Velez of Latin2Latin Marketing & Communications, LLC
with a Bronze Ad Award.
DTC Perspectives • Summer 2013 |
33
ADVERTISING AWARDS
Best Digital Media Campaign
Bigger Than
Brand / Manufacturer
Tamiflu / Genentech
GOLD WINNER
Brand Team Members
Marshall Ungar, Group Product Manager, Tamiflu;
Courtney Attwood-McGowan, Associate Group
Manager; Petra Szatmari, Senior Manager, eMarketing;
Laura Sullivan, Group Manager, Patient Insights; Vania
Tashjian-Frank, Manager, Patient Insights
Agencies
HealthWork (powered by BBDO & CDMi)
and Greater Than One; HealthWork: Lauren
Cohen; Dan Cohen; Melanie Cornish;Victoria Irvine;
Rebecca Lowry; Katie Alling; Tom Galati; Dina Peck;
Jennifer Setton; Matthew Sherwood; Megan Solebello;
Eliot Tyler; Robert Wielgosh; Greater Than One:
Erika Mayerle; Amanda Powers; Tim Noone; Kate
Drummond; Bianca Chen; Marcos Regalo; Eric
Greenberg; Margaret Purdy; Kai Bouvier
The Tamiflu marketing team accepts their Gold award (from left): OMG’s Tracey Foley and Sheri
Rothblatt, joined by Rebecca Lowry, Jennifer Setton, Dina Peck, all of Healthwork (powered by
BBDO & CDMi), Genentech’s Marshall Ungar and Laura Sullivan, as well as Lauren Cohen and
Tom Galati, both of Healthwork (powered by BBDO & CDMi).
SILVER WINNER
Fighter
Brand / Manufacturer
Tysabri / Biogen Idec
Brand Team Members
Jason Fiorelli, Associate Director; Jane Knop, Product Manager;
Craig Gloeckler, Product Manager
(From left) Health Monitor Network’s Susan Coyle awards Biogen Idec’s Jane Knop
and Craig Gloeckler with a Silver Advertising Award.
Agency
RTC: Trevor Sloan, Creative Lead; Jeff Abelson, Art Direction;
Jenni Walsh, Copy; Kat Vlcek, Client Services; Aly Hardy, Client
Services; Michael Goldin, Client Services; Asia Nettles, Client
Services; Katie Donahue, Project Management
BRONZE WINNER
Beautiful Tree
Brand / Manufacturer
QNASL / Teva Respiratory
Brand Team Member
Scott Ellis, Associate Director, Marketing
Agency
Heartbeat Ideas: Liz Castellanos, Group Account Director;
Katie Wade, Associate Account Director; Chris Whaites, Creative
Director; Colin McShane, Associate Director, Search; Andrew
Simon, Media Planner; David Sakadelis, Director of Technology;
Andrew Landowski, Interactive Developer; Marissa Zenie,
Associate Director of Production; Robyn Matza, Associate
Producer
34 | DTC Perspectives • Summer 2013
(From left) Beth Driscoll of Heartbeat Ideas receives QNASL’s award
from Susan Coyle of Health Monitor Network.
ADVERTISING AWARDS
Best Website
GOLD WINNER
www.XIAFLEX.com
Brand / Manufacturers
XIAFLEX / Auxilium Pharmaceuticals
Brand Team Members
Christine Coyne, Senior Director, XIAFLEX Marketing; David
Kaminski, Director, Consumer Marketing; Lindsay Muller, Product
Manager, XIAFLEX Marketing
Agency
Draftfcb Healthcare: Amber Kelly, Senior Account Executive; Anthony
D’Angelo, Strategic Planner; Carm Hodzic, Tech Lead; Dave Gehrke,VP,
Group Copy Supervisor; Dave Ragan,VP, Associate Creative Director;
Deepika Ross,VP, Group Art Supervisor; Elisha Dang, Associate Director,
Project Management; Elizabeth Mansell, Administrative Assistant; Greg
Babula, Senior Developer; Jeffrey Giermek,VP, Group Art Supervisor;
Joseph Bailey, Account Group Supervisor; Kevin Schoonmaker,
Developer; Lindsey Stafford, Account Executive; Matt Silver,VP, Associate
Creative Director; Mike Devlin, EVP, Creative Director; Randall
Jones, Art Director; Sarah Hall, EVP, Group Management Director;
Sarah Jacobson, Copywriter; Shaban Gjokaj, Tech Lead; Suneil Bansi,
Developer; Timothy Blashford, Account Executive
(From left) Susan Coyle HMN bestows a Gold Ad Award upon
Mike Devlin of Draftfcb Healthcare.
SILVER WINNER
www.ampyra.com
Brand / Manufacturer
Ampyra / Acorda Therapeutics
Brand Team Member
Michael Russo, Sr. Director, Corporate Digital Strategy and
Innovation
Agency
Klick Health: Birgit Cole, Senior Account Director; Jillian
Mojeski, Communications Coordinator
BRONZE WINNER
www.GetAroundKnee.com
Brand / Manufacturer
Stryker GetAroundKnee / Stryker
Brand Team Members
Paul Berman,VP Global Knee Marketing; Cristina Salas,
Marketing Communications Manager; Tony Cambria, Sr. Manager
Marketing Communications
Agency
GSW Worldwide: Dave Sonderman, EVP, Executive Creative
Director; Sarah Holt, Marketing Coordinator; Tom Leach,VP,
Creative Director; Eric Davis, Director, Wave Creative; Katie
Beller, SVP, Group Creative Director; Johan Ferreira, SVP, Group
Account Director
(From left) Susan Coyle HMN presents the award to: Katie Beller of GSW Worldwide,
Stryker’s Paul Berman, Cristina Salas and Tony Cambria, and GSW Worldwide’s Johan
Ferreira.
DTC Perspectives • Summer 2013 |
35
ADVERTISING AWARDS
Best Disease Education – Digital/Mobile
GOLD WINNER
“Food” &
“Exercise”
Condition / Manufacturers
Type-2 Diabetes / Boehringer Ingelheim
& Lilly
Brand Team Members
Whit Rawlinson (Boehringer Ingelheim);
Eileen Regan (Lilly)
Agency
McCann HumanCare: Douglas Welch;
Ray Roel; BJ Kaplan; Andrea Thompson
(From left) Eileen Regan of Lilly is presented with the Gold Ad Award by Health
Monitor Network’s Susan Coyle.
SILVER WINNER
Own It
Condition / Manufacturer
ADHD / Shire
Brand Team Members
Vic Noble; Sheri Stump; Mary Boyle; Michael Tinges; Kirk Ayers
(From left) Shire’s Mary Boyle along with agency partners from Digitas Health:
Lara Viau, Scott Bozarth, Sarah Lodholz, Kelly Kvitka and Caitlin Pemberton
received a Silver Ad Award for “Own It.”
Agencies
Digitas Health, Good Apple Digital & Porter Novelli:
Digitas Health: Lara Viau,VP, Group Director, Marketing; Mark
Nolan, Group Creative Director; Erica Nardello, Corporate
Communications; Sarah Lodholz,VP, Group Director, Creative;
Scott Bozarth, Art Director; Robbie Joseph, Sr. Copywriter; Good
Apple Digital: Al Muzaurieta, Co-Founder & President; Nedim
Aruz, Co-Founder & Vice President; Kathleen Lamperez,Vice
President, Client Partner; Porter Novelli: Mary Heather,Vice
President; Prudence Buxton, Account Supervisor, Global Health
BRONZE WINNER
15 Every Hour
Condition / Manufacturer
Atrial Fibrillation / Boehringer Ingelheim
Brand Team Members
Emily Baier, Associate Director-Public Relations; Khurrum Ahmad,
Product Manager; Patrick Ryan, Associate Director-Market Research;
Paula Palmer, Associate Director/Consumer; Patrick Murphy, Associate
Director-Pharmacy Solutions Marketing
Agencies
Grey Advertising & MindShare; Grey Advertising: Tracy Dennis,
Producer/DTC; Danielle Amico, Assistant Account Executive; Rebecca
Leach, Account Supervisor; Maurizio Grammatico, Art Director; Irene
Little, SVP/Acount Director; Mark Schwatka, Executive Creative
Director; Andrew Bohjalian, Senior Creative Director; Ryan Shaw,
VP/Account Director; MindShare: Geetha Gopal, Director, Client
Leadership; Shirley Leong, Associate Director/Client Leadership
36 | DTC Perspectives • Summer 2013
(From left) Ryan Shaw of Grey along with Paula Palmer of Boehringer
Ingelheim accept their award from Susan Coyle of Health Monitor Network.
ADVERTISING AWARDS
Best Disease Education – TV/Print Campaign
GOLD WINNER
Escape the Stall
Condition / Manufacturer
Inflammatory Bowel Disease / The Crohn’s and Colitis
Foundation of America
Brand Team Member
Erin Mulvey Stoeber, Director, Integrated Media and
Marketing
Agency
Draftfcb Healthcare: Mike Devlin, EVP, Creative
Director; Elizabeth Mansell, Awards Coordinator; Rich
Levy, Chief Creative Officer; Jeff Giermek, Associate
Creative Director/Art; Nancy Horowitz, Associate
Creative Director/Copy; Brian Kalina, Associate Creative
Director/Writer; Ashleigh Nankivell, Sr. Ad/Web Design;
Heather Irvine, Copy Writer; Matt Conte, Copy Writer;
Mia Feitel, Art Director; Jay Rivera, Art Director; Ida
Lew, Executive Producer; Arleen D’Amico, Art Buying;
Dan Escobar, Photography; Steve Chase, Director;
Russell Carpenter, Director of Photography; Damien
Massingham, Editor
John McKittrick of Health Monitor Network (center) awards Draftfcb Healthcare’s Mike
Devlin (left) and Rich Levy (right).
SILVER WINNER
Shingles Info
Condition / Manufacturer
Shingles / Merck & Co.
Brand Team Members
Jennifer Lubacz; Ken Simon; John Kanaras; Mary Robinson; Jen
Borgmann
Agency
DDB: Darren Miller, Janet Guillet, Tamara Brown
(From left) John McKittrick of Health Monitor Network presents Jennifer Lubacz
of Merck and Tamara Brown of PKT (formerly of DDB) with their award.
BRONZE WINNER
Own It
Condition / Manufacturer
ADHD / Shire
Brand Team Members
Vic Noble; Sheri Stump; Mary Boyle
Agency
Digitas Health: Lara Viau,VP, Group Director, Marketing; Mark
Nolan, Group Creative Director; Erica Nardello, Corporate
Communications; Sarah Lodholz,VP, Group Director, Creative
(From left) Health Monitor Network’s John McKittrick presents a Bronze award to:
Mary Boyle of Shire, Sarah Lodholz, Scott Bozarth, Caitlin Pemberton, Kelly Kvitka,
and Lara Viau, all of Digitas Health.
DTC Perspectives • Summer 2013 |
37
ADVERTISING AWARDS
Best Branded Television Campaign – Small Brand
GOLD WINNER
INTUNIV Maze campaign
Brand / Manufacturer
Intuniv / Shire
Brand Team Members
Sheri Stump; Kirk Ayars; Michele Irwin
Cunningham; Jeff Roeseler; Laura Graziano;
Tom Chetrick
Agency
Kaplan Thaler Group: Malcolm MacKenzie;
Ore Rechany; Alan Braunstein; Tony Santos
(From left) Shire’s Laura Graziano (center) receives Intuniv’s award from CBS’
Elaine King and Tom Delaney.
SILVER WINNER
Fits Her Life
Brand / Manufacturer
ParaGard / Teva Women’s Health
Brand Team Members
Andrea Porzio, Director of Marketing; Adam Fletcher, Senior
Product Manager
Agency
STRIKEFORCE Communications: Mike Rutstein, Founder
and CEO; Patricia Prugno, Partner and Managing Director;
Kashmira Patel, Account Management
BRONZE WINNER
A New Day
Brand / Manufacturer
Axiron / Eli Lilly & Co.
Brand Team Members
Veronica Chase, Senior Director Men's Health;
Nolita Stewart, Consumer Director; Stephanie
Maresh, Associate Brand Manager
Agency
Grey New York: Millicent Badillo, Managing
Partner; Alex Gilbert-Bono, Account Executive;
Bob Adsit, SVP Creative Director; Laura Mizrahi,
SVP Creative Director; Eric Bet, Associate Creative
Director; Henry Schneider, Associate Creative
Director
38 | DTC Perspectives • Summer 2013
(From left) Juan Granados-Zuniga of Eli Lilly and Megan McCann of Grey accept an award
from Elaine King and Tom Delaney of CBS.
ADVERTISING AWARDS
Best Branded TV Campaign – Large Brand
GOLD WINNER
Bigger Than
Brand / Manufacturer
Tamiflu / Genentech
Brand Team Member
Marshall Ungar, Group Product Manager, Tamiflu;
Laura Sullivan, Group Manager, Patient Insights;Vania
Tashjian-Frank, Manager, Patient Insights
Agencies
HealthWork (Powered by BBDO & CDMi)
and OMG; HealthWork: Lauren Cohen; Dan
Cohen; Melanie Cornish;Victoria Irvine; Rebecca
Lowry; Katie Alling; Tom Galati; Dina Peck; Jennifer
Setton; Matthew Sherwood; Megan Solebello; Eliot
Tyler; Robert Wielgosh; OMG: Wendy Arnon;
Sheri Rothblatt; Tracey Foley; Amy Diaz; Narin
Soodtunyaratana; Jordan Sabbatino; Eileen WrobelKatz; Rachel Herbstman; Mebrulin Francisco
The Tamiflu team accepts their Gold award (from left): Tracey Foley of OMG, Lauren Cohen
of Healthwork (powered by BBDO & CDMi), Laura Sullivan of Genentech, Rebecca Lowry of
Healthwork (powered by BBDO & CDMi), Tom Galati of Healthwork (powered by BBDO &
CDMi), Marshall Ungar of Genentech, Dina Peck of Healthwork (powered by BBDO & CDMi),
Jennifer Setton of Healthwork (powered by BBDO & CDMi), and Sheri Rothblatt of OMG.
SILVER WINNER
GetAroundKnee
Brand / Manufacturer
Stryker GetAroundKnee / Stryker
Brand Team Members
Paul Berman,VP Global Knee Marketing; Cristina Salas,
Marketing Communications Manager; Tony Cambria, Sr.
Manager Marketing Communications
(From left) Katie Beller of GSW Worldwide, Stryker’s Paul Berman, Cristina Salas and Tony
Cambria of Stryker, and Johan Ferreira of GSW Worldwide are presented with their award by
CBS’ Elaine King and Tom Delaney.
Agency
GSW Worldwide: Dave Sonderman, EVP Executive
Creative Director; Katie Beller, SVP Group Creative
Director; Eric Davis, Director Wave Creative; Sarah Holt,
Marketing Communications Coordinator; Tom Leach,VP
Creative Director
BRONZE WINNER
Novolog Flex Pen
Brand / Manufacturer
NovoLog / Novo Nordisk
Brand Team Members
Jeremy Shepler, Director, Patient Centric Marketing; Debra
Hagan, Sr. Manager, Patient Centric MultiChannel Marketing;
Dan Pinto, Associate Director, NovoLog Patient Marketing
Agency
Cult Health: Jeff Rothstein, Partner; Helen Dodderidge, Account
Supervisor
(From left) Cult Health’s Jeff Rothstein and Helen Dodderidge, along with clients Debra
Hagan and Jeremy Shepler, both of Novo Nordisk, accept their award from Elaine King
and Tom Delaney, both of CBS.
DTC Perspectives • Summer 2013 |
39
ADVERTISING AWARDS
Best Branded Print Campaign – Small Brand
GOLD WINNER
No Small Thing
Brand / Manufacturer
XIAFLEX / Auxilium Pharmaceuticals
Brand Team Members
David Kaminski, Director, Consumer Marketing; Christine
Coyne, Senior Director, XIAFLEX Marketing; Lindsay Muller,
Product Manager, XIAFLEX Marketing
Agency
Draftfcb Healthcare: Deepika Ross,VP, Group Art
Supervisor; Mike Devlin, EVP, Creative Director; Joseph Bailey,
Account Group Supervisor; Anthony D’Angelo, Strategic
Planner; Timothy Blashford, Account Executive; Sarah Hall,
EVP, Group Management Director; Dave Gehrke,VP, Group
Copy Supervisor; Lindsey Stafford, Account Executive; Dave
Ragan,VP, Associate Creative Director; Amber Kelly, Senior
Account Executive; Sarah Jacobson, Copywriter; Elizabeth
Mansell, Administrative Assistant
(From left) Jeff Kleinman of Health Monitor Network awards Mike
Devlin of Draftfcb Healthcare.
SILVER WINNER
Know Where They Stand
Brand / Manufacturer
uKnow Peanut Allergy / ThermoFisher Scientific
Brand Team Member
Wendy Harman, Marketing Manager
(From left) Jeff Kleinman of Health Monitor Network presents a DTC National
Ad Award to Draftfcb Healthcare’s Cynthia Rothbard and Amelia Rosner.
Agency
Draftfcb Healthcare: Trevor Fusaro, Senior Strategic Planner;
Mike Lyman, SVP, Group Management Director; Amanda Green,
Copywriter; Lindsey Brand, Art Director; Cynthia Rothbard, SVP,
Creative Director; Amelia Rosner, SVP, Creative Director
BRONZE WINNER
Fits her Life:
Café & Scooter
Prefers her birth control hormone free
and her commute stress free.
Prefers her birth control hormone free
and her coffee caffeine free.
Brand / Manufacturer
ParaGard / Teva Women’s Health
Brand Team Members
Andrea Porzio, Director of Marketing; Adam Fletcher,
Senior Product Manager
Agency
STRIKEFORCE Communications:
Mike Rutstein, Founder and CEO; Patricia Prugno,
Partner and Managing Director; Kashmira Patel,
Account Management; Betsy Petropoulos, Art Director;
Robert Dufour, Copywriter
40 | DTC Perspectives • Summer 2013
Presenting ParaGard®, intrauterine contraceptive, the only reversible birth control that’s more
than 99% effective and 100% hormone free.
ParaGard® is hormone-free birth control that’s just as effective as the Pill. It’s designed to be small
and fit comfortably in a woman’s body. ParaGard® is commonly placed by your doctor in minutes
during a routine office visit to provide immediate pregnancy prevention for as long as you want —
2, 5, even up to 10 years. Since it is 100% hormone free, you don’t have to worry about hormonerelated side effects, such as associated weight gain, mood swings or headaches. Plus it doesn’t affect
your natural cycle. ParaGard® has been FDA approved and used by women for over 20 years.
Ask your doctor if ParaGard® is right for you.
ParaGard® is indicated for the prevention of pregnancy. Learn more about ParaGard® at paragard.com
IMPORTANT SAFETY INFORMATION: Do not use ParaGard® if you have a pelvic infection, get
infections easily or have certain cancers. Less than 1% of users get a serious infection called pelvic
inflammatory disease. If you have persistent pelvic or stomach pain, or if ParaGard® comes out
tell your healthcare provider. If it comes out, use back-up birth control. In rare cases, ParaGard®
may attach to or go through the uterine wall and cause other problems. Although uncommon,
pregnancy while using ParaGard® can be life threatening and may result in loss of pregnancy or
fertility. Bleeding or spotting may increase at first but should decrease in 2 to 3 months. ParaGard®
does not protect against HIV or STDs.
You are encouraged to report negative side effects of prescription drugs to the FDA at
www.fda.gov/medwatch or call 1-800-FDA-1088.
BIRTH CONTROL THAT FITS YOUR LIFE, NATURALLY.
TM
How do I know if it’s right for me?
Get fast answers to the six most common questions now. Just scan here.
Please see the following page for a brief summary of Prescribing Information.
©2011 Teva Women’s Health, Inc. All rights reserved. ParaGard® is a registered trademark of Teva Women’s Health, Inc. PG104A/112862
Presenting ParaGard®, intrauterine contraceptive, the only reversible birth control that’s more
than 99% effective and 100% hormone free.
ParaGard® is hassle-free birth control that can fit your life. It’s designed to be small and fit comfortably
in a woman’s body. ParaGard® is commonly placed by your doctor in minutes during a routine office
visit to provide continuous pregnancy prevention for as long as you want—2, 5, even up to 10 years.
There are no daily or weekly routines* to follow—no pills to remember and no monthly trips to the
pharmacy. You can be intimate with your partner without interruption because it doesn’t interfere
with sexual spontaneity. ParaGard® has been FDA approved and used by women for over 20 years.
Ask your doctor if ParaGard® is right for you.
ParaGard® is indicated for the prevention of pregnancy. Learn more about ParaGard® at paragard.com
IMPORTANT SAFETY INFORMATION: Do not use ParaGard® if you have a pelvic infection, get
infections easily or have certain cancers. Less than 1% of users get a serious infection called pelvic
inflammatory disease. If you have persistent pelvic or stomach pain, or if ParaGard® comes out tell
your healthcare provider. If it comes out, use back-up birth control. In rare cases, ParaGard® may
attach to or go through the uterine wall and cause other problems. Although uncommon, pregnancy
while using ParaGard® can be life threatening and may result in loss of pregnancy or fertility.
Bleeding or spotting may increase at first but should decrease in 2 to 3 months. ParaGard® does
not protect against HIV or STDs.
You are encouraged to report negative side effects of prescription drugs to the FDA at
www.fda.gov/medwatch or call 1-800-FDA-1088.
*With ParaGard®, there’s just a simple monthly self-check.
BIRTH CONTROL THAT FITS YOUR LIFE, NATURALLY.
TM
How do I know if it’s right for me?
Get fast answers to the six most common questions now. Just scan here.
Please see the following page for a brief summary of Prescribing Information..
©2011 Teva Women’s Health, Inc. All rights reserved. ParaGard® is a registered trademark of Teva Women’s Health, Inc. PG102A/112861
ADVERTISING AWARDS
Best Branded Print Campaign – Large Brand
GOLD WINNER
Bigger Than
Brand / Manufacturers
Tamiflu / Genentech
Brand Team Members
Marshall Ungar, Group Product Manager, Tamiflu;
Laura Sullivan, Group Manager, Patient Insights;
Vania Tashjian-Frank, Manager, Patient Insights
Agencies
HealthWork (Powered by BBDO & CDMi)
and OMG; HealthWork: Lauren Cohen; Dan
Cohen; Melanie Cornish;Victoria Irvine; Rebecca
Lowry; Katie Alling; Tom Galati; Dina Peck; Jennifer
Setton; Matthew Sherwood; Megan Solebello; Eliot
Tyler; Robert Wielgosh; OMG: Wendy Arnon;
Sheri Rothblatt; Tracey Foley; Amy Diaz; Narin
Soodtunyaratana; Jordan Sabbatino; Mebrulin
Francisco
(From left) Jeff Kleinman of Health Monitor Network presents the Gold Ad Award to: Laura Sullivan
of Genentech, Dina Peck of Healthwork (powered by BBDO & CDMi), Lauren Cohen of Healthwork
(powered by BBDO & CDMi), Tom Galati of Healthwork (powered by BBDO & CDMi), Rebecca Lowry
of Healthwork (powered by BBDO & CDMi), Marshall Ungar of Genentech, Jennifer Setton of Healthwork
(powered by BBDO & CDMi), and OMG’s Sheri Rothblatt, Wendy Arnon, and Tracey Foley.
SILVER WINNER
Project Luna
Brand / Manufacturer
Lunesta / Sunovion
Brand Team Members
Bradford Sippy; Raul Oliva; Elise Kumar
Agency
Deutsch: Tyler Helms; Jennifer Novick; Cory Watkinson; Claire Congleton
BRONZE WINNER
On Course with Phil
Brand / Manufacturer
Enbrel / Amgen
Brand Team Members
Joe Hoholick, Executive Director, DTC; Lisa Snider, Marketing
Director
Agency
AbelsonTaylor: Kelly O’Neill, Account Supervisor; Andy
McAfee, Creative Director
(From left) Jeff Kleinman of Health Monitor Network presents Amgen’s Joe Hoholick and
Lisa Snider along with AbelsonTaylor’s Kelly O’Neill and Andy McAfee with their award.
DTC Perspectives • Summer 2013 |
41
ADVERTISING AWARDS
Most Innovative
GOLD WINNER
Innovation Inspired
By You
Brand / Manufacturers
iBGStar® / Sanofi U.S. Diabetes
Brand Team Members
Beth Wilson, Product Manager – Devices; Lynn
Crowe, Director – Devices; Shawna Gvazdauskas,
VP and Head of Devices
Agency
Intouch Solutions, Inc.: Kim Bishop,VP Client
Services; Debbie Fenemore, Account Supervisor;
Tomek Weber, Creative Director; Kevin Wohler,
Senior Copywriter; Michael Brachtenbach, Creative
Project Manager; Jolene Barnes, Sr. Director,
Business Development; Kate Phillips, Account
Director; Jeremy West, Director of Frontend
Development; Andrea Byrne, Copy Director; Dusty
Fann,Video Producer; Nikolay Yakovlev, Account
Supervisor; Anthony Tackett, Art Director
(From left) Sanofi’s Beth Wilson & Lynn Crowe (not pictured, formerly
Sanofi) accept a Gold Award from Health Monitor Network’s John Kim.
SILVER WINNER
You Do the Rest
Brand / Manufacturer
Vyvanse / Shire
Brand Team Members
Vic Noble; Sheri Stump; Jen Ogorzalek
(From left) Alexandra Powell, Sarah Lodholz, both of Digitas Health, Jennifer
Ogorzalek of Shire, Lara Viau, also of Digitas Health received a Silver Ad Award.
Agency
Digitas Health: Steve Schiller,VP/Group Creative Director, Account
Planning; Lara Viau,VP/Group Director, Marketing; Eric Callahan,
Associate Creative Director; Alexandra Powell, Marketing Manager; Dan
Fingerhut, Lead Creative; Sarah Lodholz,VP/Group Director, Creative;
Erica Nardello, Corporate Communications
BRONZE WINNER
HIV Photo Contest
Condition / Manufacturer
HIV / Bristol-Myers Squibb
Brand Team Member
Shin Sawada, Product Manager
Agency
H4B Chelsea: Christian Bauman, Managing Director/Chief
Creative Officer; Sung Rno, EVP/Executive Creative Director,
Copy; Julian Molesso, EVP/Executive Creative Director, Art;
Amy Fortunato,VP, Group Copy Supervisor; Richard Marshall,
EVP/Director Client Services;Vicki Woliver, Associate Creative
Director; Brittany Hassett, Senior Copywriter; Channia Holt,VP,
Management Supervisor; Emily Inn, Art Supervisor; Lou Duarte,
Creative Coordinator
42 | DTC Perspectives • Summer 2013
(From left) H4B Chelsea’s Richard Marshall and Channia Holt join Shin
Sawada of Bristol-Myers Squibb in accepting their award from John Kim of
Health Monitor Network.
Brand of the Year
ADVERTISING AWARDS
Fluzone Intradermal Vaccine Integrated Consumer Programming
Brand / Manufacturer
Fluzone Intradermal Vaccine / Sanofi Pasteur
Brand Team Members
Jennifer Havens, Deputy Director
Consumer Marketing; Michael
Szumera, Director, Public Relations,
Communications US
Agency
Cooney/Waters Group, Digitas
Health, Optimedia & Publicis Kaplan
Thaler. Digitas Health: Jennifer Pili,
Director of Marketing; Optimedia: Julie
Greenhouse, Director, Communications
Planning; Publicis Kaplan Thaler: Erin
Creagh, Account Supervisor, Corporate
Communications; Marc Ferrara, Account
Director; Lisa Durels, Group Account
Director; Michelle Garrard, Account
Supervisor
(From left) John Kim of Health Monitor Network honors Sanofi Pasteur’s Michael Szumera, Jennifer Havens
and Jim Schreiber, along with agency partners Jennifer Pili, Michelle Garrard, Lisa Durels, with the Brand of the
Year Award.
DTC Perspectives • Summer 2013 |
43