Hawaii Tribune-Herald

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2016
RETAIL
RATE
CARD
HAWAI‘I ISLAND
355 Kinoole Street | Hilo | Hawaii 96720
935-6621 | hawaiitribune-herald.com
EFFECTIVE
JANUARY 1
2016
About Us
Reach
Publication
Readership
%
Daily
45,509
47%
Sunday
52,291
54%
Weekly Cume
66,790
69%
Source: Nielsen Scarborough 2014 + 2015 Release 1. Hawaii Tribune-Herald - base is 96,703 total adults (zip codes
96720, 96721, 96727, 96728, 96737, 96749, 96760, 96771, 96772, 96773, 96778, 96780, 96781, 96783, 96785)
About Hawaii Tribune-Herald
•
Daily broadsheet newspaper distributed on the
Hilo-area of Hawaii’s Big Island
The newspaper is the primary news source for
Hilo residents and locals
69% of all Hilo adults read the Hawaii
Tribune-Herald every week
•
•
About Hawaii Island
•
•
•
•
•
•
•
There are 148,278 adults on Hawaii
50% are male, and 50% are female
26% are 18-34 years old, 32% are 35-54 years old
and 42% are 55 years old or older
22% of Hawaii’s population is Asian, 35% is white,
14% is Pacific Islander, 1% is another single race and
28% has 2 or more races.
47% of households are married-couple families
25% of households have children 17 or younger
61% of adults 25+ have some college education or
higher
The median household income is $48,399
66% of households are owner-occupied
The median home value is $291,900
Source: U.S. Census – 2013 American Community Survey 1-Year Estimates
•
•
•
Hawaii received 1.5 million visitors in 2014.
They spent close to $2 billion.
Hawaii visitors stay an average of 7.6 days.
Source: State of Hawaii - Department of Business, Economic Development & Tourism
SPORTS
Matt GerhDESK
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David Bock, Publisher and Editor
[email protected] ...... 808.930.7323
Jay Higa, Vice President /
Business Development & Regional Sales
[email protected] ................... 808.529.4712
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Music F oehoe
Dennis Francis estival
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Updated 5/26/16
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Gay marriage boosts economy
Visitor spending on Big Island could surpass projections
By COLIN M. STEWART
Since the state legalized
same-sex marriage, hundreds
of gay couples have tied the
knot on Hawaii Island, with a
majority of them coming from
out of state.
As of March 2, 444 samesex couples wed on the Big
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By COLIN M. STEWART
same-sex marriage, hundreds
of gay couples have tied the
knot on Hawaii Island, with a
out of state.
As of March 2, 444 samesex couples wed on the Big
spending across the state as
a result of marriage equality
could total $217 million during
the 2014-16 period.
Via email on Monday, La
Croix said he had not crunched
the latest numbers, but a cursory look at the data showed the
possibility of an even larger
impact.
“A quick check of Hawaii
DOH figures on numbers of
same-sex marriages in Hawaii
involved couples in which
one or both
members were
nonresidents.
In a July 2013
research paper, LEONG
Sumner
La
Croix, an economics professor
with the University of Hawaii,
predicted that additional visitor
F580114
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$675.00systems brewing in Pacific
$435.00
Other Sections
By BRET YAGER
West Hawaii Today
$570.00
$340.00
The harbingers of the 2015 hurricane season are slowly taking shape in
a body of warm water just east of the
boundary of the Central North Pacific
Basin. The location — far west and
near to Hawaii for this time of year
— has tropical weather forecasters
from Hawaii to Miami scrutinizing the
disturbances.
The closest mass of unstable weather, located about 1,600 miles east
of Hilo, has a 70 percent chance of
forming into a tropical cyclone in the
next day or two as it moves slowly
northwest. Beyond that time, it is not
expected to intensify much as the
energy of the system is sucked away
by another developing system just to
the northeast.
That second disturbance has a 60
percent chance of becoming a tropical
cyclone over the next few days as it
tracks northwest at 10 to 15 mph.
“We typically don’t see a lot of
activity this time of year in that area,”
said Derek Wroe, a forecaster with the
National Weather Service in Honolulu.
“We have not had a tropical cyclone
form in the Central Pacific in May
since 1971. It would be a very rare
thing if it happened, but sometimes
Mother Nature plays by her own
rules.”
And while meteorologists are eyeing these first manifestations of what
could be a hurricane-friendly, El Ninofueled season, they’re not yet sounding
Ears
Visible top right-hand corner placement on the front of all sections of the paper.
Open
MOVING
FORWARD
Spadeas
By COLIN M. STEWART
Organizers behind an
effort to build a network
of mixed-use trails through
some of Hilo’s most scenic
spots say that they could
break ground on the first
phase in September.
The Hilo Bayfront Trails
project currently has money
set aside to begin work on
the first phase and expects to
raise matching funds through
donations, said Peter Kubota,
president of the nonprofit
organization.
“We’re getting our website ready to accept contributions, and then we’ll be
ready to rock and roll with
the groundbreaking,” he said.
The
project
was
Other Sections
$230.00
$275.00
$180.00
Your message will be seen with this
unique
JASON ARMSTRONG
Hilo Bayfront Trails
Department of
advertising product that wraps theCounty
front
Parks
and Recreation
project could see
in October by the
page of the paper. Total of 3 fullselected
pages.
state Department of Land
groundbreaking in fall
and Natural Resources to
Internet
Big Isle History
Classified
Commentary
Crossword
C3
C7
A8
C6
Dear Abby
Hawaiian
Horoscope
Letters
Index
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Obituaries
Spending Well
Sports
Travel
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B1
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Daily
$12,000
Sunday
$14,000
See TRAILS Page A10
Tropical
Gardening
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Volcano Watch A7
Weather
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Today’s
weather
Page A2
Issue No. 144
28 Pages in
3 Sections
Reach Non-Subscribers with Big Island TV Week
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“We hope to
begin with the
We have the permits in
to get their website up
and running.”
120
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Updated 5/26/16
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Dear Abby
Hawaiian
Commentary A8
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C6
Sports
B1
Volcano Watch A7
spending across the Crossword
state asC6 shows
3,457
mar- A2
Letters
A8
Travel same-sex
C1
Weather
a result of marriage equality riages from December 2013
thrugrinding
FebruaryPurchase
2015,” he wrote.
could total $217 million during Brakes
4
or squeaking?
in 2010
the 2014-16 period.
Instant In-Store
Call “The
to scheduleU.S.
your Census
$
Savings
couVia email on Monday, La shows 3,262 gay/lesbian
My earlier
Hilo•961-6001
MASTERCARD
Croix
said he had not crunched ples in Hawaii.
$
Pahoa•965-9125
mail-in
Rebate
@LexBrodiesTire
Waimea•885-5959
the
latest numbers,
but a curso- reports
BRAKE predicted 1,957 would
Kona•329-8826
marry by December
ry look at the data showed theINSPECTION
SAVE 2016.
SAVE “If
$17.00!my up
prediction
about
to $
possibility
of an even larger
lexbrodiestire.com
in-state couples
is2015. See
correct,
Good thru June 14,
store for details
impact.
“A quick check of Hawaii this shows about 1,500 outof-state couples officially
See MARRIAGE Page A10
The NEW
BFG KO2
$120
Big Isle History C3
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C7
Cyclone
season
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$28.00
Big Isle History C3
Classified
C7
Commentary A8
Crossword
C6
Flight Program
4” - 9”
10” - 15”
16” - 30”
some of Hilo’s most scenic
phase in September.
set aside to begin work on
president of the nonprofit
organization.
“We’re getting our website ready to accept contributions, and then we’ll be
The
project
was
Island after the state’s marriage involved couBy COLIN M. STEWART
equality law went into effect ples in which
on Dec. 2, 2013. Those couone or both
JASON ARMSTRONG
Hilo Bayfront
Trails for 13.7 percent
ples accounted
members were
could
see
same-sex marriage, hundredsproject
selected in October
by the
of all
marriage
licenses issued
nonresidents.
in fall Island, according
of gay couples have tiedgroundbreaking
the on Hawaii
In a July 2013
knot on Hawaii Island, with a to data providedIndexby the state research paper, LEONG
Internet
Sumner
La
Department of Health.
out of state.
Meanwhile, more than Croix, an economics professor
Brakes grinding
4
with the Tires
University of Hawaii,
As of March 2, 444 same- 60 percent
or squeaking?
of thePurchase
same-sex
to schedule your Instant In-Store $
$70 reward
Savings Island
the Big
sex couples wed on the Big weddingsCall on
+ 50 predicted that additional visitor
$1,540.00
$1,035.00
Ad Size
some of Hilo’s most scenic We have the permits in
phase in September.
set aside to begin work on to get their website up
and running.”
JASON ARMSTRONG
president of the nonprofit$1.75
County Department of
organization.
Parks and Recreation
“We’re getting our website ready to accept contriselected in October by the
butions, and then we’ll be
The
project
was
See TRAILS Page A10
Gay marriage boosts economy
Sunday
per column
inch rate
“We hope to
begin with the
By COLIN M. STEWART
disturbances.
the northeast.
rules.”
disturbances.
the northeast.
rules.”
shows 3,457 same-sex marriages from December 2013
thru February 2015,” he wrote.
“The U.S. Census in 2010
shows 3,262 gay/lesbian couples in Hawaii. My earlier
reports predicted 1,957 would
marry by December 2016.
“If my prediction about
in-state couples is correct,
this shows about 1,500 outof-state couples officially
Cyclone
season
off to a
busy start
M
FORWARD
Quarter page ads (9.7” x 5”) placed on page 2 or 3.
Ads include full color.
systems brewing in Pacific
bigislandtoyota.com
makeovers - C1
Island after the state’s marriage
equality law went into effect
on Dec. 2, 2013. Those couples accounted for 13.7 percent
of all marriage licenses issued
on Hawaii Island, according
to data provided by the state
Meanwhile, more than
60 percent of the same-sex
weddings on the Big Island
Visitor spending onOVING
Big Island could surpass projections
Premium Positions
By BRET YAGER
West Hawaii Today
$1.75
Visitor spending on Big Island could surpass projections
$15.00/max $550
*
4x2
Coasters
get
Gay marriage boosts
economy
$29.00
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TACOMA
DOUBLE CAB
2015 TOYOTA
Coasters get
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shows 3,457 same-sex marriages from December 2013
thru February 2015,” he wrote.
“The U.S. Census in 2010
shows 3,262 gay/lesbian couples in Hawaii. My earlier
reports predicted 1,957 would
marry by December 2016.
“If my prediction about
in-state couples is correct,
this shows about 1,500 outof-state couples officially
Cyclone
season
off to a
busy start
$25,640
TACOMA
DOUBLE CAB
2015 TOYOTA
RENEWED
THRILLS
$2,500
Investment
Level
spending across the state as
a result of marriage equality
could total $217 million during
the 2014-16 period.
Via email on Monday, La
Croix said he had not crunched
the latest numbers, but a cursory look at the data showed the
possibility of an even larger
impact.
“A quick check of Hawaii
involved couples in which
one or both
members were
nonresidents.
In a July 2013
research paper, LEONG
Sumner
La
Croix, an economics professor
with the University of Hawaii,
predicted that additional visitor
Premium Positions
Retail Column Inch Rates
Investment
Level
Island after the state’s marriage
equality law went into effect
on Dec. 2, 2013. Those couples accounted for 13.7 percent
of all marriage licenses issued
on Hawaii Island, according
to data provided by the state
Meanwhile, more than
60 percent of the same-sex
weddings on the Big Island
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Preprint Distribution
Hawaii Tribune-Herald Distribution
Daily Full Run
Circulation
96704 CAPTAIN COOK
96710 HAKALAU
96719 HAWI
96720 HILO
96727 HONOKAA
96728 HONOMU
96737 OCEAN VIEW
96740 KAILUA KONA
96743 WAIMEA
96749 KEAAU
96755 KAPAAU
96760 KURITSTOWN
96764 LAUPAHOEHOE
96771 MOUNTAIN VIEW
96772 NAALEHU
96773
96776 PAAUILO
96777 PAHALA
96778 PAHOA
96780
96781 PAPAIKOU
96783 PEPEEKOE
96785 VOLCANO
OTHER ZIP
TOTAL
Tuesday/
Friday
Sun
36
62
40
10418
504
88
46
88
250
2242
107
376
124
533
156
27
80
117
1084
27
250
270
327
43
36
79
58
10,646
585
110
62
107
290
2,379
109
507
161
463
151
27
86
121
1,120
34
222
312
447
58
17,295
18,169
Reach virtually every home
when combined with
Big Island TV Week
WEDNESDAY, MAY 20–TUESDAY, MAY 26, 2015
Total Home Delivery
11,164
11,248
6,131
6,922
TOTAL: Full Run
17,295
18,169
Hawaii Tribune-Herald includes 2% spoilage plus 5% fluctuations for street sales.
Hawaii Tribune-Herald Preprint Insert Pricing
CPM
OPEN
Standard
Tab
By Cassie Dresch
TV Media
Standard
2 pages
CPM
Updated 5/26/16
Sunday
Tuesday/
Friday
Sunday
81.00
66.00
72.00
57.00
62.00
93.00
81.00
84.00
71.00
75.00
4 Pages
8 Pages
103.00
108.00
94.00
98.00
85.00
89.00
6 Pages
12 Pages
117.00
121.00
108.00
112.00
98.00
102.00
8 Pages
16 Pages
131.00
134.00
122.00
125.00
113.00
116.00
10 Pages
20 Pages
145.00
148.00
135.00
139.00
126.00
129.00
12 Pages
24 Pages
158.00
162.00
149.00
154.00
140.00
144.00
14 Pages
28 Pages
173.00
176.00
163.00
166.00
154.00
157.00
16 Pages
32 Pages
186.00
189.00
177.00
180.00
167.00
170.00
18 Pages
36 Pages
199.00
203.00
190.00
194.00
181.00
185.00
20 Pages
40 Pages
213.00
216.00
203.00
207.00
194.00
197.00
22 Pages
44 Pages
226.00
230.00
217.00
221.00
208.00
211.00
24 Pages
48 Pages
239.00
243.00
230.00
234.00
221.00
225.00
28 Pages
56 Pages
266.00
271.00
257.00
262.00
248.00
253.00
TV Week μ May 20, 2015 μ 1
TV WEEK
WEDNESDAY, MAY 20–TUESDAY, MAY 26, 2015
Make a Splas
Splash
p
this
MEMORIAL DAY
SAVE ON PAINTS,
STAINS & SUNDRIES
MAY 18-30
SEE INSIDE FOR INSERTS FROM:
By Cassie Dresch
TV Media
T
Make a Splas
Splash
p
this
his is it for David Letterman. After more than three decades on
late-night TV and more than 6,000
late-night broadcasts on his resumé,
the legendary talk show host is signing off for good. Don’t miss the final
episode of “The Late Show with David Letterman” when it airs Wednesday, May 20, on CBS.
It all started in February 1982. Sort
of. At least, that’s when Letterman’s
late-night hosting career started. His
actual journey to after-hours comedy
started years earlier, after watching
the late Paul Dixon’s daily TV show.
“Without exaggeration, I was just
out of college (in 1969), and I really
didn’t know what I wanted to do.
And then, all of a sudden, I saw him
doing it (on TV),” Letterman said in
a 1997 interview with “The Cincinnati Enquirer.” “And I thought: ‘That’s
really what I want to do!’”
And do it he did. Starting out humbly as an anchor and weatherman
on an Indianapolis TV station,
Letterman quickly became known
for his quirky and unpredictable onair antics — reporting on weather
for fictitious towns, congratulating a
tropical storm for being upgraded to
a hurricane, and reporting that a
state border had been wiped out, to
name a few. He moved to Los Angeles in 1975, hoping to land a gig as a
comedy writer, and found himself
performing standup at The Comedy
MEMORIAL DAY
SAVE ON PAINTS,
STAINS & SUNDRIES
Store, the comedy club in West Hollywood that boasts an impressive
list of alumni, including one Johnny
Carson.
Flash forward a few years — and
quite a few writing and starring
roles — and Letterman’s star had
risen exponentially. He’d caught
the eyes of scouts for Carson’s “The
Tonight Show Starring Johnny Carson” and very quickly developed a
lasting relationship with the King of
Late Night, becoming a regular
guest as well as guest host on the
iconic show. He soon landed his
own hosting gig, a morning comedy
show on NBC, and while the nature
of his hosting duties have since
changed, the rest — as they say —
is history.
MAY 18-30
Tab
Open
4 pages
8 pages
$93.00
52X
$79.00
$108.00
$91.00
Store, the comedy club in West Hollywood that boasts an impressive
list of alumni, including one Johnny
Carson.
Flash forward a few years — and
quite a few writing and starring
roles — and Letterman’s star had
risen exponentially. He’d caught
the eyes of scouts for Carson’s “The
Tonight Show Starring Johnny Carson” and very quickly developed a
lasting relationship with the King of
Late Night, becoming a regular
guest as well as guest host on the
iconic show. He soon landed his
own hosting gig, a morning comedy
show on NBC, and while the nature
of his hosting duties have since
changed, the rest — as they say —
is history.
6 pages
12 pages
$121.00
$102.00
8 pages
16 pages
$134.00
$113.00
his is it for David Letterman. After more than three decades on
late-night TV and more than 6,000
late-night broadcasts on his resumé,
the legendary talk show host is signing off for good. Don’t miss the final
episode of “The Late Show with David Letterman” when it airs Wednesday, May 20, on CBS.
It all started in February 1982. Sort
of. At least, that’s when Letterman’s
late-night hosting career started. His
actual journey to after-hours comedy
started years earlier, after watching
the late Paul Dixon’s daily TV show.
“Without exaggeration, I was just
out of college (in 1969), and I really
Tuesday/
Friday
90.00
Big island
didn’t know what I wanted to do.
And then, all of a sudden, I saw him
doing it (on TV),” Letterman said in
a 1997 interview with “The Cincinnati Enquirer.” “And I thought: ‘That’s
really what I want to do!’”
And do it he did. Starting out humbly as an anchor and weatherman
on an Indianapolis TV station,
Letterman quickly became known
for his quirky and unpredictable onair antics — reporting on weather
for fictitious towns, congratulating a
tropical storm for being upgraded to
a hurricane, and reporting that a
state border had been wiped out, to
name a few. He moved to Los Angeles in 1975, hoping to land a gig as a
comedy writer, and found himself
performing standup at The Comedy
Sunday
76.00
David Letterman hosts “The Late Show with David Letterman”
4 pages
Tuesday/
Friday
4 Pages
HILO POST OFFICE:
PRSRT STD
ECRWSS
U.S. POSTAGE PAID
HILO, HI
PERMIT NO. 169
Big Island
TV Week
Preprint Insert
Pricing
T
52X
Single Sheets
SEE INSIDE FOR INSERTS FROM:
(In Select Areas)
13X
2 Pages
TV Week μ May 20,David
2015
μ 1hosts “The Late Show with David Letterman”
Letterman
TV WEEK
Sunday
Total Single Copy
(In Select Areas)
Big island
Tuesday/Friday
10 pages
20 pages
$148.00
$125.00
12 pages
24 pages
$162.00
$137.00
14 pages
28 pages
$176.00
$149.00
16 pages
32 pages
$189.00
$160.00
Zip Code
96704
96710
96719
96720
96725
96726
96727
96728
96737
96738
96740
96743
96749
96750
96755
96760
96764
96771
96772
96773
96774
96776
96777
96778
96780
96781
96783
96785
Area
Quantity
TOTAL
57,871
Captain Cook
Hakalau
Hawi
Hilo
Holualoa
Honaunau
Honokaa
Honomu
Oceanview
Waikoloa
Kailua-Kona
Waimea
Keaau
Kealakekua
Kapaau
Kurtistown
Laupahoehoe
Mountain View
Naalehu
Ninole
Ookala
Paauilo
Pahala
Pahoa
Papaaloa
Papaikou
Pepeekeo
Volcano
2,041
158
612
11,659
1,254
513
1,663
261
1,148
3,127
9,235
5,300
4,956
2,087
1,320
1,136
295
1,473
896
102
69
387
536
5,095
183
512
686
1,166
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Different inserts should NEVER be packaged on the same pallet.
Verifying the count may be extremely difficult without removing
all the bundles or boxes.
6.
Insert bundles should not be tied (strapped) if possible. Strapping
causes the product to curl and can make it difficult to feed into
the insert machine.
7.
No more than two turns (compensating stacks) per bundle would
be optimum. Additional turns make it more difficult for the
inserter to feed the machine.
8.
Inserts should be stacked flat and not standing on edge.
9.
Deadlines
a. Insertion orders due 21 business days prior to publication.
b. Inserts due 14 business days prior to publication.
10. Receiving
West Hawaii Today
75-5580 Kuakini Highway
Kailua-Kona, HI 96740
808.329.9311
Hours: M-F 8-11am and 1-4pm (HST).
Closed on Holidays
Contact:
Terry Cox
Mailroom Manager
808-930-8634
[email protected]
Updated 5/26/16
4 page tabs and higher must also be at least .005” thick.
*
Additional Notes:
Offset stock can have a different thickness than glossy stock for the
same paper weight. Color Express inserts are usually printed on 60#
stock. 60# offset stock measures .0045” thick while 60# glossy
(or enamel) stock is only .003” of an inch – a huge difference (50%).
LATE FEES
Late delivery of any pre-printed inserts will need prior approval. Contact
your sales representative for delivery extension dates. All pre-printed
inserts delivered after deadline will be assessed at $1,500 late fee per
publication, if inserts are delivered after the agreed extension date, a
$200 a day surcharge will be imposed per publication. Tax will also be
added to the surcharge.
Policies
RATE AND CREDIT
All advertising shall be prepaid unless credit accommodations have been established
beforehand with The Hawaii Tribune-Herald credit department. Amounts not paid in 30 days are
assessed a finance charge of 1.5% per month (18% Annual Percentage Rate). Accounts with a
balance of thirty or more days past due are subject to credit discontinuance without
notice. All charges are due and payable on the twentieth day of the month following publication.
Any Hawaii Tribune-Herald ad measuring more than 19” deep will be set to full page depth
(20”) and charged accordingly. All display ads are billed to the nearest quarter inch.
Advertisers signing dollar volume contracts will be billed at the applicable rate on the current rate
card. Advertisers will be rebilled at the appropriate higher rate if contract is not fulfilled.
The Hawaii Tribune-Herald may, at its sole discretion, offset any credits due an advertiser
hereunder against amounts otherwise owed to it by an advertiser. Contracts become effective upon
acceptance by management. Contracts are not retroactive and are not prorated.
When an advertiser uses an advertising agency, both advertiser and agency shall be jointly liable
for complying with all terms of the rate agreement, including payment for all advertising.
Copy should be checked for errors by the advertiser on the first day of publication. Credits for
errors on advertisements will be allowed for the first insertion only. Credit will be issued for the
portion of the advertisement that was incorrect. No credits will be given for positioning or for ads
that did not publish in the paper. The value of any credit cannot exceed the cost of the ad. No
errors in advertisements will be credited if ad copy was supplied after specified deadlines.
All rates are net and subject to Hawaii’s general excise tax of 4.166 percent.
ADVERTISING RATES
Acceptance of advertising is subject to the approval of the Publisher. Brokered space is not
accepted. All previous rate schedules are hereby canceled. All rates are subject to change upon
30 days written notice.
Advertisers forwarding orders that have incorrect rates or conditions are advised that the
advertising will be inserted and charged at the regular schedule of rates in force, and in accordance
with the regulations set forth in the current rate card.
Advertising resembling news text must be surrounded by a border and carrying the line
“Paid Advertisement” in 8pt. type at the top of the ad. The font in the ad must be Sans-Serif”.
Guaranteed Placement
Advertising position is not guaranteed. However, guaranteed position will be granted on a
first-come basis for ads 30” or larger for an additional 25% charge. Every effort will be made to
comply with position requests, but acceptance of an order does not imply a position guarantee.
Political Advertising
Advance payment is required on all political advertising. Copy must carry the line “Paid Political
Advertisement” at the top and must list the name of the individual, party or organization
responsible for placement of the ad. A wide range of political rate programs are available. Please
ask your Account Executive for details.
Religious/Nonprofit Rate
Available to religious, charitable and nonprofit organizations that exhibit nonprofit status (tax
exempt number required). Contact your Account Executive for details and rates.
Feature Pages
Feature pages and special sections are available in The Hawaii Tribune-Herald.
Ask your Account Executive for details.
COMMERCIAL PRINTING
Hawaii Tribune-Herald offers a wide variety of full service, quality offset printing, coated stock
printing, mailing and inserting. Ask your Account Executive for details.
Single Sheet, Print and Deliver
Advertisers can effectively target primary and secondary customers through 8 ½” × 11” or
11” x 17” single sheet flyers. These flyers can be composed, printed and inserted into
The Hawaii Tribune-Herald and Big Island TV Week. Ask your Account Executive for details.
Updated 5/26/16
DIRECT MAIL
OPI Direct Mail is one of Hawaii’s largest direct mailers. We offer comprehensive direct mail
services at very competitive pricing to help your business. We offer customized services including
mailing lists, various paper sizes, stocks and weights, and mailing services. For more information,
please contact your Account Executive or call (808) 695-6332.
CANCELLATIONS
Cancellations or copy changes cannot be accepted after deadline. Composition charges can be
charged on any ad produced and not released for publication. Canceled ads after space deadline
will be billed 50% of the total cost of the original ad.
TECHNICAL REQUIREMENTS
Standard Format: PDF/X-1a (PDF/X-1a:2001) files are preferred. Files must be
provided at actual image (ad) size. All extraneous information should be removed and
transparencies flattened.
All digitally supplied files must be accompanied by a hard copy proof by deadline.
Images within your PDF should be saved at 200 ppi for correct reproduction in
newsprint.
Color image tone range: a 2% cyan dot is the minimum highlight dot to hold the
lightest detail, with a 1% magenta and 1% yellow dot to maintain gray balance. Neutral
shadow dot area should be 60%, 50%, 50%, 80% for CMYK, respectively. Total dot
area should not exceed 240% in any part of the image.
Rules that are 4 points or thinner, as well as small type,should be reproduced as one
color only. Small type is defined as:
• sans-serif type that is 12 points or smaller
• serif type that is 14 points or smaller
• fine-serif type, such as Bodoni, that is 18 points or smaller.
Type smaller than 12 points should not be reversed on a four-color background and
type smaller than 10 points should not even be reversed on a single-color background.
For design guidelines, please refer to SNAP, Specifications for Newsprint Advertising
Production. For line art, 1200 pixels per inch give the best results.
ELECTRONIC DELIVERY
Ads may be submitted via email or (preferred method) ftp site.
Email: 2MB limit. Contact your Account Executive to use this method of delivery.
Ftp delivery: http://ftp3.hawaiitribune-herald.com
Enter your contact email; Enter your email;
Upload file by clicking on “upload” button.
Fax, email or deliver a hard copy of the ad to your Account Executive’s attention
INDUSTRY STANDARDS / LIABILITIES
All camera-ready files must be accompanied by a proof of the file which represents
a complete ad in its proper size. Proofs reduced to fit a small page must indicate the
print has been reduced for this purpose alone. In addition, delivery in other file formats
for Mac (Quark XPress, InDesign) must always be accompanied by all image files and
fonts. If multiple layouts are sent on the same media the correct file name must appear
on each proof.
All colors must be created with a CMYK model and all files should be prepared for
process color separation. No RGB, Pantone or PMS colors.
As is the industry standard, it is the sole responsibility of the originator to
properly prepare and provide all files according to recommendation outlined by Oahu
Publications. Failure to provide files as required can cause unpredictable errors when the
files are output.
Hawaii Tribune-Herald assumes no liability for any work that does not adhere to
these guidelines. For additional information, call your Account Executive.
Marine STAR n Ho‘okele - navy & air force n Hawaii Army Weekly n Waikiki magazine
hiluxury n Ola hilton GRAND vacationS LIFE n trump Ho‘OKIPA n castle resorts & hotels HO‘onaunea
Kahala life n Aloha Hilton Hawaiian Village n Aloha Hilton Waikoloa Village n Disney Aulani
big island tv week n Go Kailua n Go Kapolei n 101 Things To Do - big island, Kaua‘i, Maui, Oahu
oahu media group n hawaii.com
500 Ala Moana Boulevard, Suite 7-500 | Honolulu, Hawaii 96813 | (808) 529-4700 | fax: (808) 529-4898

Hawaii Tribune-Herald

Transcription

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