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PRESS KIT
ISSUED BY THE
CANNES LIONS PRESS OFFICE
CANNES LIONS 2015
21 -27 June
ABOUT THE 62ND INTERNATIONAL FESTIVAL OF CREATIVITY
Founded in 1954, Cannes Lions, also known as the International Festival of Creativity, is the home of great
ideas.
The annual seven-day Festival includes a packed programme of workshops, exhibitions, screenings, master
classes and inspiring seminars delivered by multi-disciplinary industry luminaries, thought-leaders and
celebrities drawn from all branches of the arts.
Over 13,500 delegates from around 90 countries attend, making Cannes Lions the only truly global meeting
place for advertising and communications professionals. Thinkers, trailblazers, disruptors, storytellers,
dreamers and makers from around the world come to Cannes Lions to connect, share and discover.
Receiving more than 40,000 entries across Cannes Lions, Lions Health and Lions Innovation, the Lion is the
industry’s most prestigious, coveted creative accolade. Cannes Lions has attracted more than 37,400
submissions across 17 categories. At the Festival, entries are judged by over 300 authoritative, respected
creative leaders via a rigorous and impartial process before winners are showcased and awarded.
Throughout the Festival all entries are on display, with the shortlisted work showcased in exhibitions and
screenings and the winners revealed and honoured at five awards ceremonies. Delegates can celebrate,
network and enjoy the two beach galas which mark the opening and closing of the Festival.
2015 Entries by Category:
CATEGORY
2011
2012
2013
2014
2015
Branded Content & Entertainment Lions
Creative Effectiveness Lions
Cyber Lions
Design Lions
Direct Lions
Film Lions
Film Craft Lions
Glass Lions
Innovations Lions
142
2835
1774
1858
3310
1322
-
800
92
2458
2182
2357
3475
1721
-
968
120
2627
2373
2578
3125
2029
270
1178
80
3660
2624
2676
2838
2073
206
1394
160
3738
2409
2813
3070
2205
166
Media Lions
Mobile Lions
Outdoor Lions
PR Lions
Press Lions
Product Design Lions
Promo & Activation Lions
Radio Lions
Titanium & Integrated Lions
TOTAL
2895
4490
819
5415
2125
1363
480
28828
3247
965
4843
1130
6056
2674
1784
517
34301
3031
1061
5613
1296
5711
2974
1552
437
35765
3127
1187
5660
1850
5007
194
3241
1448
378
37427
Now part of Lions
Innovation
3179
1246
5037
1969
4470
280
3196
1720
374
37426
62nd International Festival of Creativity – Cannes Lions 2015
1
NEW IN 2015
Glass Lion : The Lion for Change
This award, launched with the support of Leanin.Org, recognises work that breaks through gender bias and
shatters stereotypical portrayals of men and women. Entries can be for any product or service and
designed for any medium, but will in some way represent a shift towards more positive, progressive and
gender-aware communication. In its launch year the category has received 166 entries.
Lions Innovation Festival
This new-two day Festival will explore data and technology as catalysts for creativity. Lions Innovation has
its own carefully curated content programme with sessions taking place on the Discovery Stage, Inspiration
Stage and Experience Stage. A dedicated Start-up Academy will see ten start-ups take place in a mentoring
programme while Foundry 50 will see fifty specially selected start-ups speed-date with brand and agency
leaders, then pitch on a demonstration platform. Alongisde this, two juries will judge the best in Innovation
and Creative Data Lions, with the winners being honoured at the Lions Innovation Awards Ceremony on
Friday 26 June.
Lions Innovation takes place across 25-26 June in the Lerins Hall in the Palais des Festivals and all Cannes
Lions delegates have access to the Festival in its launch year.
Cannes Lions Beach
Open to all Cannes Lions delegates, the new Cannes Lions Beach - opposite the famous Carlton hotel - is an
area to network, take a break and enjoy exclusive talks throughout the day. A full programme can be found
online or in the Cannes Lions app.
Masters of Creativity
A new Cannes Lions training programme, Masters of Creativity will help talent working in the creative
communications industry make the transition into senior management. Offering a five-day professional
qualification, the programme will be led by eight world-class ‘masters’ and takes place from 22-26 June in
Cannes.
Creative Effectiveness Advisory Scheme
This scheme offered entrants into the 2015 Creative Effectiveness Lions a consultation with senior, multi
award-winning industry thought-leaders, strategists and analysts to help them craft their submissions. 160
entries were received into the category this year, an increase of 80 on 2014.
The Work
This year for the first time delegates can take a guided tour of The Work – discussing emerging themes and
trends and hearing feedback direct from the Jury room. There will be more official opportunities to meet
with both the Jury and the winners, so delegates can ask questions about what really happens in the Jury
room, and why the winning work was deemed worthy of a Lion.
Exhibitions, screenings and interactive kiosks are all available on level -1 of the Palais.
2
INDEX
1.
INFORMATION FOR JOURNALISTS ...................................................................................................................... 8
1.1
Press Centre in the Palais des Festivals, sponsored by box ............................................................. 8
1.2
Press Contacts.................................................................................................................................... 9
1.3
Main Press Events ............................................................................................................................ 10
1.4
Material Supplied by the Festival Press Office ................................................................................. 13
2.
BRANDED CONTENT & ENTERTAINMENT LIONS ............................................................................................... 16
2.1
Introduction ....................................................................................................................................... 16
2.2
Branded Content & Entertainment Lions Jury President .................................................................. 16
2.3
Branded Content & Entertainment Lions Jury .................................................................................. 17
2.4
Branded Content & Entertainment Lions Entries by Country 2012-2015 ......................................... 17
2.5
Branded Content & Entertainment Lions Judging Procedure ........................................................... 19
2.6
Branded Content & Entertainment Lions Trophies ........................................................................... 19
2.7
Branded Content & Entertainment Lions Awarded by Country 2012-2014 ...................................... 19
2.8
Previous Branded Content & Entertainment Lions Grand Prix Winners .......................................... 20
3.
CREATIVE EFFECTIVENESS LIONS ....................................................................................................................... 21
3.1
Introduction ....................................................................................................................................... 21
3.2
Creative Effectiveness Lions Jury President .................................................................................... 21
3.3
Creative Effectiveness Lions Jury..................................................................................................... 22
3.4
Creative Effectiveness Lions Entries by Country 2011-2015 ........................................................... 23
3.5
Creative Effectiveness Lions Judging Procedure ............................................................................. 24
3.6
Creative Effectiveness Lions Trophies ............................................................................................. 24
3.7
Previous Creative Effectiveness Lions Grand Prix Winners ............................................................. 24
3.8
Creative Effectiveness Lions Awarded by Country 2011-2014 ........................................................ 25
4.
CYBER LIONS ..................................................................................................................................................... 26
4.1
Introduction ....................................................................................................................................... 26
4.2
Cyber Lions Jury President ............................................................................................................... 26
4.3
Cyber Lions Jury ............................................................................................................................... 27
4.4
Cyber Lions Entries by Country 2011-2015 ...................................................................................... 28
4.5
Cyber Lions Judging Procedure ....................................................................................................... 29
4.6
Cyber Lions Trophies ........................................................................................................................ 30
4.7
Previous Cyber Lions Grand Prix Winners ....................................................................................... 30
4.8
Cyber Lions Awarded by Country 2010-2014 ................................................................................... 32
5.
DESIGN LIONS ................................................................................................................................................... 33
5.1
Introduction ....................................................................................................................................... 33
5.2
Design Lions Jury President ............................................................................................................. 33
5.3
Design Lions Jury ............................................................................................................................. 34
5.4
Design Lions Entries by Country 2011-2015 .................................................................................... 34
5.5
Design Lions Judging Procedure ...................................................................................................... 36
5.6
Design Lions Trophies ...................................................................................................................... 37
5.7
Previous Design Lions Grand Prix Winners ..................................................................................... 37
5.8
Design Lions Awarded by Country 2010-2014 ................................................................................. 37
6.
DIRECT LIONS.................................................................................................................................................... 39
6.1
Introduction ....................................................................................................................................... 39
6.2
Direct Lions Jury President ............................................................................................................... 39
6.3
Direct Lions Jury ............................................................................................................................... 40
6.4
Direct Lions Entries by Country 2011-2015 ...................................................................................... 41
6.5
Direct Lions Judging Procedure ........................................................................................................ 42
6.6
Direct Lions Trophies ........................................................................................................................ 43
3
6.7
6.8
Previous Direct Lions Grand Prix Winners ....................................................................................... 43
Direct Lions Trophies Awarded by Country 2010-2014 .................................................................... 44
7.
FILM LIONS ....................................................................................................................................................... 46
7.1
Introduction ....................................................................................................................................... 46
7.2
Film Lions Jury President ................................................................................................................. 46
7.3
Film Lions Jury .................................................................................................................................. 47
7.4
Film Lions Entries by Country 2011-2015 ........................................................................................ 48
7.5
Film Lions Judging Procedure .......................................................................................................... 49
7.6
Film Lions Trophies........................................................................................................................... 50
7.7
Previous Film Lions Grand Prix Winners .......................................................................................... 50
7.8
Film Lions Awarded by Country 2010-2014 ..................................................................................... 51
8.
FILM CRAFT LIONS ............................................................................................................................................ 53
8.1
Introduction ....................................................................................................................................... 53
8.2
Film Craft Lions Jury President ......................................................................................................... 53
8.3
Film Craft Lions Jury ......................................................................................................................... 54
8.4
Film Craft Lions Entries by Country 2011-2015 ................................................................................ 54
8.5
Film Craft Lions Judging Procedure ................................................................................................. 56
8.6
Film Craft Lions Trophies .................................................................................................................. 56
8.7
Previous Film Craft Lions Grand Prix Winners ................................................................................. 56
8.8
Film Craft Lions Awarded by Country 2010-2014 ............................................................................. 57
9.
GLASS LION: THE LION FOR CHANGE................................................................................................................. 58
9.1
Introduction ....................................................................................................................................... 58
9.2
Glass Lion Lions Jury President ....................................................................................................... 58
9.3
Glass Lion Jury ................................................................................................................................. 59
9.4
Glass Lion Entries by Country 2015 ................................................................................................. 59
9.5
Glass Lion Judging Procedure .......................................................................................................... 60
9.6
Glass Lion Trophies .......................................................................................................................... 61
10. MEDIA LIONS .................................................................................................................................................... 62
10.1
Introduction.................................................................................................................................... 62
10.2
Media Lions Jury President ........................................................................................................... 62
10.3
Media Lions Jury ........................................................................................................................... 63
10.4
Media Lions Entries by Country 2011-2015 .................................................................................. 65
10.5
Media Lions Judging Procedure.................................................................................................... 67
10.6
Media Lions Trophies .................................................................................................................... 67
10.7
Previous Media Lions Grand Prix Winners ................................................................................... 67
10.8
Media Lions Awarded by Country 2010-2014 ............................................................................... 68
11. MOBILE LIONS .................................................................................................................................................. 70
11.1
Introduction.................................................................................................................................... 70
11.2
Mobile Lions Jury President .......................................................................................................... 70
11.3
Mobile Lions Jury .......................................................................................................................... 71
11.4
Mobile Lions Entries by Country 2012-2015 ................................................................................. 71
11.5
Mobile Lions Judging Procedure ................................................................................................... 72
11.6
Mobile Lions Trophies ................................................................................................................... 73
11.7
Previous Mobile Lions Grand Prix Winners .................................................................................. 73
11.8
Mobile Lions Awarded by Country 2012-2014 .............................................................................. 73
12. OUTDOOR LIONS ............................................................................................................................................. 75
12.1
Introduction.................................................................................................................................... 75
12.2
Outdoor Lions Jury President........................................................................................................ 75
12.3
Outdoor Lions Jury ........................................................................................................................ 76
12.4
Outdoor Lions Entries by Country 2011-2015............................................................................... 77
12.5
Outdoor Lions Judging Procedure ................................................................................................ 79
4
12.6
12.7
12.8
Outdoor Lions Trophies ................................................................................................................. 79
Previous Outdoor Lions Grand Prix Winners ................................................................................ 79
Outdoor Lions Awarded by Country 2010-2014............................................................................ 81
13. PR LIONS ........................................................................................................................................................... 83
13.1
Introduction.................................................................................................................................... 83
13.2
PR Lions Jury President ................................................................................................................ 84
13.3
PR Lions Jury ................................................................................................................................ 84
13.4
PR Lions Entries by Country 2011-2015 ....................................................................................... 85
13.5
PR Lions Judging Procedure ........................................................................................................ 87
13.6
PR Lions Trophies ......................................................................................................................... 87
13.7
Previous PR Lions Grand Prix Winners ........................................................................................ 87
13.8
PR Lions Awarded by Country 2010-2014 .................................................................................... 88
14. PRESS LIONS ..................................................................................................................................................... 90
14.1
Introduction.................................................................................................................................... 90
14.2
Press Lions Jury President ........................................................................................................... 90
14.3
Press Lions Jury ............................................................................................................................ 91
14.4
Press Lions Entries by Country 2011 - 2015 ................................................................................ 91
14.5
Press Lions Judging Procedure .................................................................................................... 93
14.6
Press Lions Trophies .................................................................................................................... 94
14.7
Previous Press Lions Grand Prix Winners .................................................................................... 94
14.8
Press Lions Awarded by Country 2010-2014 ............................................................................... 95
15. PRODUCT DESIGN LIONS................................................................................................................................... 97
15.1
Introduction.................................................................................................................................... 97
15.2
Product Design Lions Jury President ............................................................................................ 97
15.3
Product Design Lions Jury ............................................................................................................ 98
15.4
Product Design Lions Entries by Country 2014 -2015 .................................................................. 98
15.5
Product Design Lions Judging Procedure ..................................................................................... 99
15.6
Product Design Lions Trophies ..................................................................................................... 99
15.7
Previous Product Design Lions Grand Prix Winners .................................................................. 100
15.8
Product Design Lions Awarded by Country 2014 ....................................................................... 100
16. PROMO & ACTIVATION LIONS ........................................................................................................................ 101
16.1
Introduction.................................................................................................................................. 101
16.2
Promo & Activation Lions Jury President .................................................................................... 101
16.3
Promo & Activation Lions Jury .................................................................................................... 102
16.4
Promo & Activation Lions Entries by Country 2011-2015 ........................................................... 103
16.5
Promo & Activation Lions Judging Procedure ............................................................................. 105
16.6
Promo & Activation Lions Trophies ............................................................................................. 105
16.7
Previous Promo & Activation Lions Grand Prix Winners ............................................................ 105
16.8
Promo & Activation Lions Awarded by Country 2010-2014 ........................................................ 106
17. RADIO LIONS .................................................................................................................................................. 107
17.1
Introduction.................................................................................................................................. 107
17.2
Radio Lions Jury President ......................................................................................................... 107
17.3
Radio Lions Jury ......................................................................................................................... 108
17.4
Radio Lions Entries by Country 2011-2015 ................................................................................ 108
17.5
Radio Lions Judging Procedure .................................................................................................. 110
17.6
Radio Lions Trophies .................................................................................................................. 110
17.7
Previous Radio Lions Grand Prix Winners .................................................................................. 111
17.8
Radio Lions Trophies Awarded by Country 2010-2014 .............................................................. 111
18. TITANIUM AND INTEGRATED LIONS ............................................................................................................... 113
18.1
Introduction.................................................................................................................................. 113
18.2
Titanium and Integrated Lions Jury President ............................................................................ 113
5
18.3
18.4
18.5
18.6
18.7
18.8
18.9
18.10
Titanium and Integrated Lions Jury ............................................................................................. 114
Titanium and Integrated Lions Entries by Country 2011-2015 ................................................... 114
Titanium and Integrated Lions Judging Procedure ..................................................................... 116
Titanium Lions Trophies .............................................................................................................. 117
Integrated Lions Trophies ........................................................................................................... 117
Previous Titanium & Integrated Grand Prix Winners .................................................................. 117
Titanium Lions Awarded by Country 2010-2014 ......................................................................... 118
Integrated Lions Awarded by Country 2010-2014 ...................................................................... 119
19. TOTAL ENTRIES AND AWARDS BY COUNTRY................................................................................................... 120
19.1
TOTAL NUMBER OF ENTRIES BY COUNTRY 2011 - 2015 .................................................... 120
19.2
TOTAL LIONS AWARDED BY COUNTRY 2010-2014 .............................................................. 122
19.3
Categories for Number of Entries and Awards by Country ......................................................... 123
20. OTHER KEY AWARDS ...................................................................................................................................... 124
20.1
Media Person of the Year 2015 .................................................................................................. 124
20.2
Creative Marketer of the Year 2015 ............................................................................................ 125
20.3
Lion of St. Mark ........................................................................................................................... 127
20.4
Cannes LionHeart Award ............................................................................................................ 128
20.5
Holding Company of the Year ..................................................................................................... 128
20.6
Network of the Year Award ......................................................................................................... 131
20.7
Regional Network of the Year Award .......................................................................................... 133
20.8
Independent Agency of the Year................................................................................................. 135
20.9
Agency of the Year ...................................................................................................................... 137
20.10
Grand Prix for Good .................................................................................................................... 139
20.11
Palme d’Or .................................................................................................................................. 140
21. AWARDS CEREMONIES ................................................................................................................................... 144
22. CONTENT AT CANNES LIONS ........................................................................................................................... 146
23. THE YOUNG GENERATION IN CANNES ............................................................................................................ 147
23.1
Young Lions ................................................................................................................................ 147
23.2
About the Young Lions Competitions .......................................................................................... 147
23.3
The Young Lions Print Competition ............................................................................................ 147
23.4
The Young Lions Cyber Competition .......................................................................................... 148
23.5
The Young Lions Media Competition .......................................................................................... 149
23.6
The Young Lions Design Competition ........................................................................................ 149
23.7
The Young Lions Film Competition ............................................................................................. 150
23.8
The Young Marketers Competition ............................................................................................. 151
23.9
The Young Lions PR Competition ............................................................................................... 152
23.10
Previous Winners ........................................................................................................................ 153
23.11
The Roger Hatchuel Lions Academy .......................................................................................... 157
23.12
The Jim Stengel Young Marketers Academy.............................................................................. 157
23.13
The Young Creative Academy .................................................................................................... 158
23.14
The Young Media Academy ........................................................................................................ 158
23.15
The Young Account Executive Academy .................................................................................... 159
24. OTHER FESTIVAL LEARNING PROGRAMMES ................................................................................................... 160
24.1
Cannes Creative Leaders Programme ....................................................................................... 160
24.2
The CMO Accelerator Programme with Jim Stengel .................................................................. 161
24.3
*NEW* Masters of Creativity ....................................................................................................... 161
24.4
See It Be It................................................................................................................................... 162
6
25. OTHER FESTIVAL EVENTS ................................................................................................................................ 164
25.1
Cannes Chimera ......................................................................................................................... 164
25.2
The Cannes Lions Beach ............................................................................................................ 164
25.3
Eurosport Beach Soccer Tournament ......................................................................................... 165
25.4
Project Everyone and SAWA ...................................................................................................... 165
25.5
The Future Lions ......................................................................................................................... 165
25.6
Cannes Extra............................................................................................................................... 165
25.7
The Fireflies................................................................................................................................. 166
26. OTHER INFORMATION .................................................................................................................................... 167
26.1
History of the Festival 1954 - 2015 ............................................................................................. 167
26.2
Cannes Lions Online, Mobile and Social Media ......................................................................... 173
26.3
Cannes Lions Archive at http://www.canneslionsarchive.com .................................................... 175
26.4
Official Festival Representatives ................................................................................................. 177
7
1.
INFORMATION FOR JOURNALISTS
1.1
Press Centre in the Palais des Festivals, sponsored by box
This year box – the online file sharing and personal cloud content management service - will sponsor
the Press Centre. Please be sure to collect your box welcome pack from the reception desk in the Press
Centre and also enjoy a drink at the Welcome Drinks which they will be providing at 17:00 on Sunday
21 June.
Located on level 4 in the Salon des Ambassadeurs, the Press Centre is open from:
08:30 – 18:30 Sunday 21 to Friday 26 June
08:30 - 16:00 Saturday 27 June
Facilities:
Live seminar streaming area
Interactive kiosk – view all the entries on tablets
Private interview rooms
Photocopier and printers
Desktop computers
Bar serving complimentary coffee and soft drinks, with food available for purchase
Press Portal:
Shortlists, winners lists, Festival logos, a selection of daily ambient photos and images of all the winning
work can all be downloaded from the password protected Press Portal available to journalists only.
To access the Press Portal please login to http://press.canneslions.com/. If you don’t know your
password then enter your email address and use the ‘forgotten password’ function.
WIFI
Press Centre:
Wi-Fi is available free of charge in the Press Centre:
Access Point: Press Centre
Password: canneslionspress
There is the facility to upgrade your Wi-Fi connection. Please ask for details at the Press Reception
Desk.
Palais:
Complimentary Wi-Fi, sponsored by box, is also available throughout the Palais. Just select the
‘PalaisdesFestivals Wifi’ network.
Your login is your delegate ID which is the 5 or 6-digit number on your badge
A help desk for Wi-Fi and the Cannes Lions App is located in the Lions Lounge, Level -1 of the Palais
8
Speakers’ Corner:
Once again, Speakers’ Corner will invite specially selected speakers from the seminar programme to
hold an informal 20 minute Q&A Session in the Press Centre, allowing accredited press the unique
chance to ask questions, gain footage and take photographs.
This year’s speakers will be:
Lars Ulrich, Drummer, Co-founder, Metallica and Marcie Allen, President, MAC Presents
Professor Brian Cox, Scientist, Broadcaster and Sean Healy, Global Communications Planning Director,
ZenithOptimedia
Richard Curtis, Filmmaker, Humanitarian, Campaigner, Project Everyone; Sir John Hegarty, Founder,
Creative, BBH; Mariella Frostrup, British Journalist, TV & Radio Presenter and Cheryl Wannell, General
Manager, SAWA
Kim Kardashian, Entrepreneur; Chris Duffey, SVP Group Creative Director, Sudler and Niccolo de Masi,
Chairman, Chief Executive Officer, Glu
Bob Greenberg, Global Chariman, CEO, R/GA and 2015 Lion of St. Mark receipient
Sir Martin Sorrell, Founder, CEO, WPP
For a detailed schedule see page 9.
1.2
Press Contacts
Camilla Lambert
Press & Public Relations Manager
Email: [email protected]
Kate Furey
Head of Communications
Marian Brannelly
Press & Public Relations Executive
Address:
Cannes Lions International Festival of Creativity
33 Kingsway, London
WC2B 6UF
United Kingdom
Tel: +44 (0) 20 3033 4000
www.canneslions.com
9
1.3
Main Press Events
Changes to the press conferences:
A series of press conferences will be held throughout the week to announce the winners to press, under
embargo and ahead of the awards.
2015 will see these happen in a new format and combined into single daily sessions:
Accredited members of the press are invited to hear from the Jury presidents as they reveal the winners
of their respective categories, show the work and take part in an exclusive panel session. A Q&A session
will allow for questions to the Jury presidents, as well as to the wider Juries. This will be followed by
coffee and networking with the Juries – an opportunity for one on one interviews and discussions with all
of the Jury members.
Sunday 21 June 2015
09:00 hrs
Shortlists Live: Mobile Lions, Press Lions, Innovation Lions
Available at
http://press.canneslions.com
15:00 hrs
Shortlists Live: Direct Lions, Promo & Activation Lions
Available at
17:00 hrs
Press Welcome Drinks, provided by box: A chance to network with
your fellow journalists and enjoy complimentary drinks on the Press Press Centre
Centre Terrace
Monday 22 June 2015
09:00 hrs
Shortlists Live: Creative Effectiveness Lions, PR Lions, Media Lions,
Outdoor Lions
Available at
Press Conference: Jury President Panel and Jury Networking
Press, Mobile, Direct and Promo & Activation Lions Winners
Announced
10:30 hrs 12:00 hrs
Panel Line-up:
Press Lions Jury President: Pablo del Campo
Mobile Lions Jury President: Joanna Monteiro
Direct Lions Jury President: Judy John
Promo & Activation Lions Jury President: Matt Eastwood
Philip Thomas, CEO, Cannes Lions
Ambassadeurs,
Level 4
All attendees are reminded that the results are under embargo
until the Awards Ceremony on Monday 22 June
16:30 hrs
Speakers’ Corner: Lars Ulrich, Drummer, Co-founder, Metallica
and Marcie Allen, President, MAC Presents
Press Centre
10
Tuesday 23 June 2015
09:00 hrs
Shortlists Live: Glass Lions, Cyber Lions, Design Lions, Radio Lions,
Available at
Outdoor, Media, Creative Effectiveness and PR Lions Winners
Announced
10:30 hrs 12:00 hrs
Panel Line-up:
Outdoor Lions Jury President: Juan Carlos Ortiz
Media Lions Jury President: Nick Emery
Creative Effectiveness Lions Jury President: Wendy Clark
PR Lions Jury President: Lynne Anne Davis
Terry Savage, Chairman, Cannes Lions
Ambassadeurs,
Level 4
until the Awards Ceremony on Tuesday 23 June
Glass Lion Winners Announced
14:00 hrs 14:45 hrs
Panel Line-up:
Glass Lion Jury President : Cindy Gallop
Ambassadeurs,
Level 4
until the Awards Ceremony on Tuesday 23 June
16:30 hrs
Speakers’ Corner : Professor Brian Cox, Scientist, Broadcaster and
Sean Healy, Global Communications Planning Director,
ZenithOptimedia
Press Centre
Wednesday 24 June 2015
Cyber, Product Design, Radio and Design Lions Winners Announced
10:30 hrs 12:00 hrs
Panel Line-up:
Cyber Lions Jury President: Jean Lin
Product Design Lions Jury President: Dan Formosa
Radio Lions Jury President: Paul Reardon
Design Lions Jury President: Andy Payne
Ambassadeurs,
Level 4
until the Awards Ceremony on Wednesday 24 June
12:30 hrs
Speakers’ Corner : Richard Curtis, Filmmaker, Humanitarian,
Campaigner, Project Everyone; Sir John Hegarty, Founder,
Creative, BBH; Mariella Frostrup, British Journalist, TV & Radio
Press Centre
11
Presenter and Cheryl Wannell, General Manager, SAWA
13:30 hrs
Speakers’ Corner : Kim Kardashian West, Entrepreneur; Chris
Duffey, SVP Group Creative Director, Sudler and Niccolo de Masi,
Chairman, Chief Executive Officer, Glu
Press Centre
Thursday 25 June 2015
09:00 hrs
Shortlists Live: Creative Data Lions
Available at
15:00 hrs
Shortlists Live: Film Lions
Available at
15:30 hrs
Speakers’ Corner : Bob Greenberg, Global Chairman, CEO, R/GA
Press Centre
Friday 26 June 2015
15:00 hrs
Shortlists Live: Film Craft Lions, Branded Content & Entertainment
Lions, Titanium and Integrated Lions
Available at
Innovation and Creative Data Lions Winners Announced
10:30 hrs 11:30 hrs
Panel Line-up:
Creative Data Lions Jury President: David Sable
Innovation Lions Jury President: Nick Law
Ambassadeurs,
Level 4
until the Awards Ceremony on Friday 26 June
13:15 hrs
Speakers’ Corner : Sir Martin Sorrell, Founder, CEO, WPP
Press Centre
Saturday 27 June 2015
Press Conference: President Panel and Jury Networking
Titanium & Integrated, Film, Film Craft, Branded Content &
Entertainment Lions Winners Announced
10:30 hrs 12:00 hrs
Panel Line-up:
Titanium & Integrated Lions Jury President: Mark Fitzloff
Film Lions Jury President:Tor Myhren
Film Craft Lions Jury President: João Daniel Tikhomiroff
Branded Content & Entertainment Lions Jury President: David Lubars
Ambassadeurs,
Level 4
All attendees are reminded that the results are under embargo until the
Awards Ceremony on Saturday 27 June
12
1.4
Material Supplied by the Festival Press Office
IMPORTANT EMBARGO: All winners can only be published or broadcast (across any medium
including blogs, social media, newsletters, websites, radio, print, TV and YouTube) once they
have been announced on stage at the awards and not before.
The breaking of embargoes could result in a press accreditation being revoked.
A. Shortlists and Winners Lists:
Shortlists:
Digital copies of the shortlists will be emailed directly to your inbox as they become available and
will also be available to download from the press portal: http://press.canneslions.com.
Winners Lists:
Hardcopies of the winners will be handed out at the press conferences and available in the press
centre thereafter. They will also be downloadable from the press portal,
http://press.canneslions.com. Journalists are reminded that all results are confidential and under
embargo.
B. Winners Materials
Where available, images of the winning work, films and case study videos will be available for
download from the press portal to use in your reports.
Any materials downloaded from the press portal should only be used when references to Cannes
Lions are being made, any other use will be classed as copyright infringement.
C. Ambient Photographs:
A number of high resolution JPEG digital photographs of the Festival’s daily events will be available
for your editorial use and provided free of charge.
Photos will be updated regularly throughout the day and available for download from the press
portal, http://press.canneslions.com. When using these please byline with ‘Getty Images’.
Photographers at the Awards Ceremonies: Accredited photographers can take photographs at the
various awards ceremonies. Please contact the press office for further information.
D. Young Lions Winners:
Images, and where applicable videos, of the Bronze, Silver and Gold winners across all young lions
competitions can be downloaded from the press portal shortly after they have been announced.
13
E. Information for TV stations & film crews reporting on Cannes Lions:
Guidelines for filming in the Palais des Festivals:
I) You are free to film in the following areas:









Outside the Palais
Press Centre
Press conferences
Stands (please ask for permission from the stand holder)
Outside auditoriums
Registration areas and the bar areas
Exhibitions
Young Lions Zone
Young Lions announcement of winners (Print, Media, PR, Cyber, Design, Marketers & Film
competitions)
II) You may film for a limited amount of time to allow you to obtain ambient footage in:




Screenings
Workshops
Masterclasses
Cannes Creative Leaders Programme – only during the Open House Session afternoon of
Thursday 25 June (17:00–18:30)
III) You need to be accompanied by a member of the Festival staff in the following areas, please ask in
the Press Centre:








Young Lions Competition Area whilst the Young Lions teams are working
Roger Hatchuel Lions Academy
Young Creative Academy
The Young Marketers Academy
Young Media Academy
Young Account Executive Academy
Lions Masters of Creativity
CMO Accelerator Programme
IV) It is strictly forbidden to film in the following areas:






Seminars*
Forums
Awards Ceremonies
Jury rooms
Galas (it is permitted to film looking down from the Croisette)
Young Lions competition briefings
*please ask at the Press Centre for more information on obtaining footage clips
Clips of the content and ambient footage can be provided on request. Please ask at the Press Centre or
email Marian Brannelly, [email protected], for further information.
14
The Use of Film Ads Supplied by the Festival
A selection of up to 25 winning Film and Film Craft commercials can be requested for use as support
material in television programmes about the Festival.
Requesting your selection of ads:
To obtain your selected commercials please download the ‘TV Station Request Form’ from the Press
Portal (available Saturday 27 June), fill it in with your selection and then email your completed form to
[email protected].
A link to your requested ads will then be emailed to your inbox allowing you to download the ads in
MPEG2 format (8Mbits per second).
Obligatory Broadcasting Criteria:
In accordance with the Festival rules and copyright laws, any TV programme featuring commercials
supplied by the Festival should meet the following criteria:
I.
Commercials should not be cut under any circumstances.
II.
When broadcasting commercials supplied by the press office, all commercials must
feature the Lion watermark.
III.
Commercials should be shown within the context of the Festival, i.e. the programme
should clearly refer to the Festival, by fulfilling at least one of the following criteria:
 Mentioning the event
 Showing the Cannes Lions logo or the Lion trophies
 Featuring footage of the event such as views of Cannes, the Palais des Festivals,
delegates, winners, Festival ambient shots, etc.
 Featuring interviews of industry professionals attending the Festival
IV. The Festival organisation should be advised of the following information:




Date and time of airing
Channel
Name of programme
Audience Ratings
V. A DVD or URL link of the programme must be sent to the Festival Office after airing.
Please send to:
Marian Brannelly
Lions Festivals
33 Kingsway
London WC2B 6UF
United Kingdom
[email protected]
15
2.
BRANDED CONTENT & ENTERTAINMENT LIONS
2.1
Introduction
Introduced in 2012, the Branded Content & Entertainment Lions award has been designed to
reward the creation of, or natural integration into, original content by a brand.
In 2002, “The Hire” - a short film series for BMW created by award-winning directors and featuring
well-known actors – collected a Grand Prix. The moment is often seen as the genesis of branded
content and a turning point for the industry – recognition that the friction between an increased
volume of marketing and the technological ability to filter much of it out, had given rise to a
sophisticated, customer-driven form of communication.
Over the next 10 years, branded content further permeated Cannes Lions, especially in The Cyber,
Radio and Film sections, and by 2012 a stand alone entry section had been launched. In the time
since, Branded Content & Entertainment has evolved at speed and the two original Fiction and
Non-Fiction categories have increased to 18. Entries come from across the world and a wide range
of creators other than agencies, including production companies, broadcasters and Hollywood
studios.
A total of 1394 entries from 61 countries have been submitted into the Branded Content &
Entertainment Lions category this year.
The shortlist will be released at 9:00 on Friday 26 June, with the winners announced to
journalists, under embargo, at a press conference with the Jury President Panel at 10:30 on
Saturday 27 June.
The Branded Content & Entertainment trophies will be presented during the Film, Film Craft,
Branded Content & Entertainment,Titanium and Integrated Lions Awards Ceremony, which will
take place on Saturday evening 27 June in the Grand Auditorium, Palais des Festivals.
2.2
Branded Content & Entertainment Lions Jury President
David Lubars, Chief Creative Officer, BBDO Worldwide and Chairman, BBDO
David Lubars is Chief Creative Officer, BBDO Worldwide and Chairman, BBDO North America. Under
his leadership, BBDO is delivering some of the most innovative cross-channel ideas of any agency,
big or small, and the agency has become not only the dominant creative force in New York City, but
among the most awarded in the world.
BBDO is currently ranked number one in the Gunn Report and was just named Creative Agency of
the Year by Advertising Age. The work isn't just creative: this year, Effie named BBDO the most
effective agency network in its Effie Effectiveness Index-the second time since its inception four
years ago. David has personally won over 90 Lions, 4 Emmy’s and over 100 One Show pencils.
His BMW Films was the first ever Titanium winner at Cannes Lions and is part of MoMA's
permanent collection in New York City. At Cannes, he’s served as Chairman of the Titanium Jury and
has chaired the Film and Press Jury.
16
2.3
Branded Content & Entertainment Lions Jury
Country
Name
Title
Agency
Global
David Lubars (Jury
President)
Chief Creative Officer, BBDO
Worldwide and Chairman,
BBDO
Asia Pacific
Anathea Ruys
Head of Fuse, APAC
Fuse
Australia
Caroline Spencer
Director of Development
FremantleMedia
Brazil
Giovanni Rivetti
Chief Executive Officer
New Content
Canada
Michael Joffe
Brand Activation Lead
Google
Colombia
Mauricio Rocha
Chief Creative Officer
Tapsa \ Y&R
France
Cédric Gueret
Co-Executive Creative Director
Publicis Conseil
Germany
Stefan Setzkorn
Managing Director
TRACK
India
Ashima Avasthi
Peru
Ricardo Mares Velarde
Russia
Alexandra Paikina
Chief Innovation Officer
Newcast
Spain
José Antonio Nogales
Havas Sport &
Entertainment
The
Mark van der Werff
Netherlands
Creative Director RTL Concepts
RTL
UK
Ann Wixley
Creative Director
OMD
UK
Mark Eaves
Founder
Gravity Road
UK
Rabin Mukerjea
Partner / Executive Producer
USA
Ross Martin
USA
Jesse Coulter
Global
Mark Fortner
Global
Brendan Gaul
2.4
Creative Director - Branded
Content
Partner & Executive Creative
Director
BBC Worldwide
True Lima
Executive VP, Marketing Strategy
and Engagement
Co-Chief Creative Officer, CAA
Marketing
Managing Partner, Head of
Innovation I Branded Content
EVP, Global Creative Director and
Head of UM Studios
Grand Central
Entertainment
Viacom Media
Networks
Creative Artists
Agency
MediaCom
UM Worldwide
Branded Content & Entertainment Lions Entries by Country 2012-2015
Country
Argentina
Australia
Austria
Bangladesh
Belgium
Brazil
Canada
Chile
China
2012
2013
2014
2015
20
45
2
0
3
47
19
1
13
11
52
3
0
13
85
25
1
25
30
66
4
2
12
84
18
2
25
14
59
2
0
11
94
29
2
26
17
Chinese Taipei
Colombia
Costa Rica
Czech Republic
Denmark
Dominican Republic
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Guatemala
Hong Kong
Hungary
India
Indonesia
Ireland
Israel
Italy
Japan
Latvia
Lebanon
Malaysia
Mauritius
Mexico
Morocco
Mozambique
The Netherlands
New Zealand
Norway
Pakistan
Panama
Paraguay
Peru
The Philippines
Poland
Portugal
Puerto Rico
Qatar
Republic of Georgia
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovak Republic
South Africa
South Korea
Spain
Sri Lanka
Sweden
Switzerland
Thailand
Tunisia
Turkey
Ukraine
United Arab Emirates
United Kingdom
Uruguay
USA
Venezuela
Vietnam
0
13
0
2
5
2
0
0
0
4
52
40
0
0
6
0
18
1
0
4
12
43
1
2
2
0
6
0
0
9
4
3
0
1
1
4
13
1
9
1
0
1
2
11
0
2
11
0
6
17
34
0
11
3
4
2
6
0
4
58
0
218
1
0
1
13
0
2
8
0
2
4
0
4
42
41
4
1
3
2
18
1
1
2
22
50
0
4
5
0
9
0
0
19
7
3
2
0
2
2
6
4
6
5
0
0
0
5
2
0
6
1
11
10
32
1
7
9
3
3
5
0
13
71
0
275
4
0
7
16
2
3
2
0
4
4
1
2
67
70
2
1
3
3
12
1
4
2
32
43
0
1
9
0
13
0
0
20
10
6
1
1
1
4
8
5
5
10
2
0
0
11
0
0
9
0
10
14
36
2
26
2
5
1
15
1
21
104
1
298
0
2
6
16
1
0
4
12
3
1
0
6
65
61
2
2
7
5
30
0
2
4
31
48
0
12
6
1
16
1
1
36
19
11
0
0
0
9
6
16
9
9
0
0
1
12
4
1
10
0
10
17
53
0
16
11
8
1
13
1
33
104
2
401
0
1
TOTAL
800
968
1178
1394
18
2.5
Branded Content & Entertainment Lions Judging Procedure
The judging sessions take place in Cannes from Sunday 21 to Friday 26 June.
The Jury will work together as one group over five days to view and vote on the 1394 entries and
firstly arrive at a shortlist. The marks given by the judges after the shortlist vote form the basis for
the discussion sessions during which they award the Grand Prix, Gold, Silver and Bronze Branded
Content & Entertainment Lions.
At each voting stage, conflicts of interest and possible patriotic votes are automatically neutralised.
The 2015 Awards process, including the appointment of the Presidents and Jurors, will be
independently audited by PwC.
2.6
Branded Content & Entertainment Lions Trophies
The Grand Prix
One Grand Prix must be awarded by the Jury to the best entry. Entries in the charities and public
services category are excluded.
Gold, Silver and Bronze Lions
In each category, the Jury will award Gold, Silver and Bronze Lions to entries judged to be deserving
of this honour. These awards will be given to the entrant companies.
Shortlist Certificates
Each entry selected in the shortlist will be awarded a Shortlist Certificate to be sent to the
entrant company after the Festival.
National Diplomas
National Diplomas are given in each section to the entry with the highest mark from a country from
which no entry has been shortlisted. In order to be eligible, there must be a minimum of 10 entries
from the country. The National Diploma will be given to the entry that scores the highest mark in
the first round of voting. Certificates will be sent to the Entrant Company after the Festival.
2.7
Branded Content & Entertainment Lions Awarded by Country 2012-2014
Country
Argentina
Australia
Austria
Belgium
Brazil
Canada
China
Colombia
France
Germany
Greece
2012
2013
2014
1
3
0
0
2
0
0
1
4
2
0
0
4
1
1
6
2
2
0
1
3
3
2
1
0
0
7
2
0
1
10
0
0
19
2.8
India
Italy
Japan
Malaysia
Mexico
New Zealand
Norway
Paraguay
Peru
The Philippines
Poland
Puerto Rico
South Africa
Spain
Sweden
The Netherlands
Tunisia
United Kingdom
USA
1
1
3
0
0
2
1
0
0
0
0
1
1
2
1
0
1
0
3
26
0
0
0
1
0
1
0
1
1
2
3
0
2
0
0
0
2
0
1
22
3
0
2
0
1
0
0
0
0
0
0
0
0
2
0
1
0
1
9
24
TOTAL
56
59
66
Previous Branded Content & Entertainment Lions Grand Prix Winners
 2014: No Grand Prix awarded
 2013: Pereira & O’Dell San Francisco, USA, ‘The Beauty Inside’, Intel + Toshiba
 2012: Creative Artists Agency Los Angeles, USA, ‘Cultivate Campaign’, Chipotle
20
3.
CREATIVE EFFECTIVENESS LIONS
Creative Effectiveness Category Sponsored by Adobe
3.1
Introduction
Launched in 2011, the Creative Effectiveness Lions recognise creative work that has produced a
measurable and proven impact on a client’s business - creativity that affects consumer behaviour,
brand equity, sales, and where identifiable, profit. It aims to establish a direct correlation between
creativity and effectiveness.
Creative Effectiveness has been defined by a demanding entry process involving detailed dissection
of the work, focused largely on articulating demonstrable results. It’s a requirement that has had
the effect of bringing agencies and their clients together to collaborate on submissions – a process
that in itself educates.
In the last four years, this section has been open only to shortlisted and winning entries from the
previous year. However, it’s been recognised that the business impacts of creativity are often
longer-term or proven over an extended period of time. So in 2015 the eligibility has changed to
shortlisted and winning entries from the past three years. Steps have also been taken to help
ensure the best possible submissions are crafted thanks to the introduction of the Creative
Effectiveness Advisory Scheme, matching entrants with strategy gurus who mentor them through
the process.
As a result, the section has flourished. Many entries now focus on brand-building stories that
deliver awareness and engagement - campaigns that have not only demonstrated commercial
success but have also forged a meaningful, long term relationship with consumers. It’s a healthy
sign of an understanding that creativity is essential to creating work that really works.
Entries will be rewarded for Strategy (25%), Idea (25%) and Results and Effectiveness (50%). The
entries will be judged as one, without categories.
This year the Creative Effectiveness Lions category has received 160 entries from 37 countries.
The shortlist will be released at 9:00 on Monday 22 June, with the winners announced to
Tuesday 23 June.
The Creative Effectiveness Lions trophies will be presented during the Media, PR, Outdoor, Glass
and Creative Effectiveness Lions Awards Ceremony, which will take place on the evening of Tuesday
evening 23 June in the Grand Auditorium, Palais des Festivals.
3.2
Creative Effectiveness Lions Jury President
Wendy Clark, President, Sparkling Brands and Strategic Marketing, Coca-Cola North America
As President, Sparkling Brands & Strategic Marketing, Coca-Cola North America, Wendy Clark leads
the Sparkling Category Business Unit as well as the Integrated Marketing organisation, including
Portfolio Strategy and Innovation, Knowledge and Insights, Media Connections, Investments and
Assets, Content and Design.
Previously, Wendy held the role of Senior Vice President, Global Sparkling Brand Center, where she
was responsible for the global leadership of our Sparkling brands and businesses, led by trademark
Coca-Cola.
21
Under Wendy’s guidance, her team has achieved a great deal, including leadership of The Coca-Cola
System’s largest-ever marketing activation for the 2014 FIFA World Cup in more than 175 countries.
Her team holds a leading industry voice on evolved consumer engagement under their Liquid &
Linked communications strategy, leveraging the power of authentic, real-time, brand stories that
spread through owned, earned, shared and paid media connections to create shared value.
Among numerous recognitions, in 2014 New York Women in Communications awarded Wendy
with the coveted Matrix award. Additionally, Fast Company magazine cited Wendy as the Brand
Refresher on its 2011 top ten list of innovative Business Disruptors and the Advertising Women of
New York (AWNY) recognised Wendy as their 2011 Advertising Woman of the Year.
Prior to joining The Coca-Coca Company, Wendy was senior vice president, advertising for AT&T,
the world’s largest telecommunications company, where she was at the helm of the company’s
most ambitious and aggressive re-branding and advertising campaign in its history. Wendy’s efforts
were recognised in November 2007, upon her induction into the American Advertising Federation’s
Advertising Hall of Achievement. In addition, AdAge magazine cited Wendy as “one of the most
important women in marketing” in its “Women to Watch” 2007 issue.
Wendy is a board member of the American Beverage Association, an advisory board member of
IDEO.org and serves on the board of trustees for the Atlanta International School. She holds a
BA/English from Florida State University and lives in Atlanta with her husband and three children.
3.3
Creative Effectiveness Lions Jury
Country
Name
Title
Agency
Global
Wendy Clark (Jury
President)
President, Sparkling Brands &
Strategic Marketing
Coca-Cola North America
Argentina
Vanina Ximena Rudaeff
J. Walter Thompson
Asia Pacific
Jarek Ziebinski
Chairman & CEO
Leo Burnett
Australia
David Fox
Ogilvy
Belgium
Leonid Sudakov
Brazil
Glen Valente
France
Luc Wise
Singapore
Rupen Desai
Regional President
Lowe and Partners
South Africa
Andy Rice
Chairman
Yellowwood Brand
Architects
Sweden
Lars Terling
Vice President Marketing
Communications
Volvo Trucks
New Zealand
Lucinda Sherborne
Executive Planning Director
DDB
UK
Cilla Snowball
Group Chairman & Group CEO
AMVBBDO
USA
Suzanne Powers
Global Chief Strategy Officer
McCann Worldgroup
Global
Matt Weiss
Managing Partner & Global
Chief Marketing Officer
Havas Worldwide
Global
Jonny Bauer
Droga5
Global
Suresh Nair
Grey
Chief Marketing Officer, Global
Petcare
Executive Director –
Commercial andMarketing
Founder & Chief Strategy
Officer
Mars
SBT
HEREZIE
22
3.4
Creative Effectiveness Lions Entries by Country 2011-2015
Country
2011
2012
2013
2014
2015
Argentina
Australia
Belgium
Brazil
Canada
China
Chinese Taipei
Colombia
Czech Republic
Denmark
Dominican Republic
Ecuador
Egypt
Finland
France
Germany
Guatemala
Hong Kong
India
Indonesia
Israel
Italy
Japan
Lebanon
Malaysia
Mexico
The Netherlands
New Zealand
Norway
Pakistan
Paraguay
Peru
The Philippines
Poland
Portugal
Puerto Rico
Romania
Russia
Serbia
Singapore
Slovak Republic
South Africa
South Korea
Spain
Sri Lanka
Sweden
Switzerland
Turkey
Thailand
United Kingdom
USA
3
8
3
7
1
3
1
0
0
2
0
0
1
0
6
9
0
2
7
0
2
2
4
2
0
3
1
5
0
0
0
0
1
1
2
0
1
0
0
2
1
4
1
6
0
5
0
0
2
0
17
27
3
9
0
4
4
1
1
3
0
0
0
0
0
0
1
7
0
2
2
0
0
0
1
1
0
0
2
3
0
0
0
0
1
0
0
1
1
0
0
3
0
1
1
2
0
3
2
0
1
0
5
27
3
11
1
2
8
2
0
2
0
2
1
1
0
1
4
6
1
2
1
0
0
3
2
3
0
2
4
5
0
0
0
2
0
0
0
0
0
1
1
1
0
1
1
1
0
4
2
0
0
0
14
25
3
4
1
5
7
1
0
1
1
1
0
0
0
0
5
2
0
0
3
0
0
0
1
0
1
0
1
3
0
0
1
1
2
0
0
0
0
1
0
1
0
0
0
2
1
3
1
0
0
0
9
18
2
16
0
7
3
2
0
4
0
1
0
0
0
0
8
8
1
1
3
1
0
1
1
1
0
3
3
4
1
1
0
2
1
0
0
2
3
1
1
0
0
4
0
6
1
7
1
1
2
3
19
34
TOTAL
142
92
120
80
160
23
3.5
Creative Effectiveness Lions Judging Procedure
The judging sessions take place in Cannes on Sunday 21 to Monday 22 June.
The Jury will work together as one group over two days to view and vote on the 160 entries and
firstly arrive at a shortlist. The marks given by the judges after the shortlist vote form the basis for
the discussion sessions during which they award the Grand Prix and Creative Effectiveness Lions.
3.6
Creative Effectiveness Lions Trophies
The Grand Prix
There will only be Creative Effectiveness Lions awarded, with no distinction made between Gold,
Silver or Bronze Lions. The Juries will award Creative Effectiveness Lions to all entries judged to be
deserving of this honour.
National Diplomas
National Diplomas are given in each section, to the entry with the highest mark from a country from
the first round of voting. Certificates will be sent to the Entrant Company after the Festival.
3.7
Previous Creative Effectiveness Lions Grand Prix Winners

2014:
McCann Melbourne, Australia, ‘Guilt Trips’, Transport

2013:
Wieden + Kennedy Amsterdam, The Netherlands, ‘Heineken’s Legendary Journey:
Justifying a Premium The World Over’, Heineken International N.V

2012:
BBH London, UK, ‘Excite – Returning to Universal Truths to Create Global Hits’, Axe

2011:
Abbott Mead Vickers BBDO, London, UK, ‘Sandwich’ Pepsico
24
3.8
Creative Effectiveness Lions Awarded by Country 2011-2014
Country
2011
2012
2013
2014
Australia
Brazil
Germany
India
New Zealand
The Netherlands
United Kingdom
USA
0
0
0
1
1
0
2
2
1
0
1
0
0
0
2
2
2
0
0
0
1
1
2
1
3
1
0
0
0
0
3
0
Total
6
6
7
7
25
4.
CYBER LIONS
4.1
Introduction
Launched in 1998, the Cyber Lions award the best creative, digital solutions for brands that utilise
technology and creativity seamlessly and prove how their target audience engaged and enhanced
brand value, resulting in increased business sales and recognition.
Cyber was launched within a year of the dot.com bubble of 1997, and over the 17 years since has
proven to be amongst the fastest growing areas of the competition.
Cyber serves an especially dynamic branch of branded communications, which has been
dramatically influenced by growing technological capabilities, an explosion of new channels and
changing consumer preference. This section has evolved in tandem with changes, undergoing a
number of transformations that have ensured it not only remains immediately relevant to the
industry, but also helps shape a course for its future.
In 2010, a Cyber Craft category and a number of supporting sub-categories were introduced. Then
in 2014 an elite steering committee was assembled for a more substantial overhaul which saw the
introduction of Social Branded Games, Branded Tech categories as well as restructuring of the Craft
category, resulting in the third highest entry numbers of any section last year.
This year, 3738 entries from 64 countries have been submitted.
The shortlist will be released at 9:00 on Tuesday 23 June, with the winners announced to
Wednesday 24 June.
The Cyber Lions trophies will be presented during the Design, Product Design, Radio & Cyber Lions
Awards Ceremony, which will take place on the evening of Wednesday 24 June in the Grand
Auditorium of the Palais des Festivals.
4.2
Cyber Lions Jury President
Jean Lin, Global CEO, Isobar
Jean Lin began her digital journey by establishing Isobar’s first Greater China office (then called
wwwins Consulting in 1999) after beginning her career with Ogilvy Advertising in Taiwan. Previously
Asia Pacific CEO for Isobar, Jean was the driving force behind Isobar’s expansion in the region.
Promoted to Global CEO in March 2014, Jean remains based in Shanghai and is responsible for one
of the fastest growing, full service digital agency networks in the world, managing over 3700
talented digital marketing pioneers across 69 offices in 42 markets worldwide. The agency counts
adidas, Coca-Cola, Google, Kellogg’s, Enterprise, Huawei, and P&G as clients and won the coveted
Innovation Lion at Cannes last year for Fiat Livestore.
She was named one of 30 “Women to Watch” by Advertising Age in 2009; ranked amongst Asia
Pacific’s top female talent in 2010 and was most recently named one of the region’s Top 5 CEOs by
Campaign Asia Pacific. Under her leadership, Isobar was also awarded Digital Agency Network of
the Year by Campaign Asia Pacific in 2011 and 2012 and was Campaign’s most awarded Digital
Agency Network in 2013.
26
4.3
Cyber Lions Jury
Country
Names
Title
Company
Global
Jean Lin (Jury
President)
Global CE0
Isobar
Argentina
Marcelo Montefiore
President
Global Minds
Australia
Jonathan Kneebone
Co-Founder & Executive
Creative Director
The Glue Society
Austria
Robert Dassel
Creative Director
Demner, Merlicek &
Bergmann
Belgium
Jonathan Detavernier
Interactive Partner
Famous
Brazil
Sérgio Gordilho
Co-President and Chief
Creative Officer
Africa
Canada
Patrick Scissons
Grey
China
YanYan Yang
Creative Director
Baidu
France
Christophe Martin
Executive Creative Director
Dagobert
Germany
Dennis May
Managing Director Creative
DDB
India
Sidharth Rao
Founder & Chief Executive
Officer
Webchutney
Japan
Nadya Kirillova
Creative Director
Dentsu
Mexico
Abraham Quintana
Garay
Digital Creative Director
Ogilvy & Mather
New Zealand
Guy Roberts
Saatchi & Saatchi
Poland
Maciek Waligóra
DDB & Tribal
Singapore
Guan Hin Tay
Regional ECD, S.E. Asia &
Lux, Global ECD
J. Walter Thompson
South Korea
Yoo Jonghee
Creative Director
Cheil Worldwide
Spain
Sebastian Cavanagh
Global Advisor
Nurun
Sweden
Kris Bengtson
Art Director
Crispin Porter + Bogusky
Thailand
Anuwat Nitipanont
Creative Director
BBDO and Proximity
The
Netherlands
Genevieve Hoey
Creative Director
Wieden+Kennedy
UK
James Nester
Creative Director
We are Social
UK
Cheyney Robinson
Chief Creative Officer, EU
IBM Interactive
Experience
USA
Chloe
Gottlieb
SVP, Executive Creative
Director
R/GA
USA
Will McGinness
Venables Bell & Partners
27
4.4
Cyber Lions Entries by Country 2011-2015
Country
2011
2012
2013
2014
2015
Argentina
Australia
Austria
Bahrain
Bangladesh
Belgium
Bolivia
Brazil
Bulgaria
Canada
Chile
China
Chinese Taipei
Colombia
Costa Rica
Croatia
Czech Republic
Denmark
Dominican Republic
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Guatemala
Hong Kong
Hungary
India
Indonesia
Ireland
Israel
Italy
Japan
Jordon
Kenya
Latvia
Lebanon
Lithuania
Malaysia
Mexico
Mozambique
The Netherlands
Nepal
New Zealand
Norway
48
122
9
10
0
40
1
172
0
108
4
41
13
12
3
0
1
17
0
0
5
1
19
210
181
3
1
23
10
33
6
8
30
32
122
0
0
1
3
4
7
27
1
81
0
36
24
27
81
6
0
0
43
0
125
2
140
11
39
6
14
1
0
8
37
0
1
8
0
23
99
163
2
1
16
6
27
0
2
12
21
161
0
0
2
14
0
10
31
0
80
0
27
28
28
104
10
0
0
45
0
142
0
135
9
49
14
18
0
0
2
16
0
0
4
0
13
121
117
2
1
12
3
30
8
3
3
32
124
0
1
1
6
0
10
30
0
68
0
49
22
42
168
17
0
4
36
0
182
0
107
14
61
7
35
2
0
6
29
0
0
1
0
17
244
153
5
1
32
6
64
3
9
4
47
133
0
0
0
2
0
12
26
0
84
0
66
26
27
151
5
0
1
42
1
158
0
107
8
59
8
22
12
0
12
36
3
0
0
0
10
156
167
4
4
11
9
79
7
8
2
71
134
1
0
0
16
0
19
27
0
65
1
41
29
28
Panama
Paraguay
Peru
The Philippines
Poland
Portugal
Puerto Rico
Qatar
Republic of Georgia
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovak Republic
South Africa
South Korea
Spain
Sri Lanka
Sweden
Switzerland
Thailand
Tunisia
Turkey
Ukraine
United Arab
Emirates
United Kingdom
Uruguay
USA
Venezuela
Vietnam
TOTAL
4.5
0
1
8
14
11
14
4
0
0
4
22
0
1
28
8
29
21
81
1
149
14
14
2
24
3
1
0
3
15
11
11
2
0
0
6
28
0
0
24
2
18
26
73
0
87
31
10
2
8
4
0
0
5
3
7
10
6
0
0
5
20
0
1
38
1
28
24
52
0
109
24
9
0
22
4
0
6
22
7
18
13
13
2
0
10
52
0
1
45
4
42
20
92
0
83
34
7
0
30
7
3
0
14
12
21
22
26
0
1
15
42
5
4
40
1
69
29
83
4
72
29
20
0
36
5
15
14
19
20
46
298
2
597
1
0
186
5
609
8
0
234
2
768
4
0
336
0
1147
0
4
325
2
1298
0
1
2835
2458
2627
3660
3738
Cyber Lions Judging Procedure
The judging sessions take place in Cannes from Wednesday 17 to Tuesday 23 June.
Over a three day period, all the jurors are divided into five sub-juries, each group viewing one fifth
of the entries to reach a shortlist.
After this first viewing, the Jury work together as a single team to vote, deliberate and award the
three Grands Prix, Gold, Silver and Bronze Cyber Lions.
The 2015 Awards process - including the appointment of the Presidents and Jurors - will be
29
4.6
Cyber Lions Trophies
The Grand Prix
Three Grands Prix may be awarded by the Jury for:
- Cyber Craft and The Web
- Social
- Branded Games, Branded Tech, Integrated Multi-Platform Campaign
The Grand Prix is selected from the entries that have won a Gold Lion.
The awards will be given to the entrant company. Entries for charities and public service are
excluded from winning the Grand Prix.
In each category, the Jury will award Gold, Silver and Bronze Cyber Lions to entries judged to be
deserving of this honour. These awards will be given to the entrant companies.
Each entry selected in the shortlist will be awarded a shortlist certificate to be sent to the entrant
company after the Festival.
National Diplomas
from the country. The National Diploma will be given to the entry that scores the highest mark in the
first round of voting. Certificates will be sent to the entrant company after the Festival.
4.7
Previous Cyber Lions Grand Prix Winners

2014: Cyber Craft – Iconoclast Paris, ’Pharrell Williams – 24 Hours of Happy’, Happy
Social - Forsman & Bodenfors Gothenburg, Sweden, ’Live Test Series’, Volvo Trucks
Integrated Multi-Platform Campaign - Creative Artists Agency, Los Angeles, USA, ’The
Scarecrow’, Chipotle Mexican Grill

2013: Websites, Integrated Campaigns, Banners and Other Rich Media and Craft - Pereira &
O'Dell San Francisco, USA, ’The Beauty Inside’, Intel + Toshiba
Viral Advertising – DraftFCB New York, USA, ’Oreo Daily Twist’, Mondelez International

2012: Viral Advertising – Volontaire Stockholm, Sweden, ’Curators of Sweden’, Swedish
Institute/Visit Sweden
Other Interactive Digital Media - R/GA New York, USA, ’Nike+ Fuelband’, Nike
Websites, Integrated Campaigns, Banners and Other Rich Media and Craft – No Grand
Prix Awarded

2011: Viral Advertising – R/GA New York, USA, ‘Pay with a Tweet’, Innovative Thunder
Websites, Integrated Campaigns, Banners and Other Rich Media and Craft – Google
Creative Lab New York, USA, ‘The Wilderness Downtown’, Google
Other Interactive Digital Media – Wieden+Kennedy Portland, USA, ‘Response
Campaign’, Procter & Gamble
30

2010: Viral Advertising – No Grand Prix Awarded
Website & Interactive – DDB Stockholm, Sweden, ‘The Fun Theory’, Volkswagen
Other Interactive Digital Media – Wieden+Kennedy Portland, USA, ‘Chalkbot’, Nike
Livestrong Foundation

2009: Viral Advertising - 42 Entertainment Pasadena, USA, ‘Why So Serious?’, The Dark Knight
Film, Warner Bros
Website & Interactive – Cumminsnitro Bisbane, Australia, ‘Best Job in the World’,
Tourism Queensland
Online Advertising – AKQA London, UK, ‘Eco:Drive’, Fiat

2008: Viral Marketing Viral Video – 42 Entertainment, Pasadena, USA, ‘Year Zero’, Trent
Reznor/Nin
Website & Interactive – Projector Tokyo, Japan, ‘Uniqlock’, Uniqlo
Online Advertising – Mediafront Oslo, Norway, ‘Sol Comments’, Scandinavia Online

2007: Viral Marketing Viral Video – Ogilvy & Mather Toronto, Canada, ‘Evolution’, Unilever
Canada
Website – Fafar Stockholm, Sweden, ‘Heidies 15 MB of Fame’, Diesel
Innovative Idea – R/GA New York, USA, ‘Nike+’, Nike

2006: Viral Marketing Viral Video – droga5 New York, USA, ‘Stillfree’, Ecko/Mark Ecko
Enterprises
Interactive Campaigns – Crispin Porter + Bogusky Miami, USA, ‘GTI Campaign’,
Volkswagen

2005: Website – Crispin Porter + Bogusky, Miami, USA, ‘Come Clean’, Method, Beauty Cleaning
Integrated Interactive Campaign – DDB Brazil, Sao Paulo, Brazil, ‘Reality Advertising’,
Henkel, Super Bonder Instant Glue

2004: Website - NEC Media Products Tokyo, Japan, ’NEC Ecotonoha Project’, NEC Corporation
Integrated Interactive Campaign - Doubleyou Barcelona, Spain,‘San Silvestre Vallecana’,
American Nike

2003: Website - Framfab, Denmark, ‘Panna K.O.’, Nike Europe
Integrated Interactive Campaign - Forsman & Bodenfors, Sweden,
‘Volvo Launch Integrated’, Volvo Cars, Sweden/Norway

2002: Website - Framfab, Denmark, ’Nike: Football’, Nike Europe
Online Ad - Fallon, USA, ‘The Hire: BMW Films Campaign’, BMW

2001: Website - Critical Mass, Canada, ‘Nike ID’, Nike
Online Ad – Farfar Stockholm, Sweden, ‘Milko Music Machine’, Milko,
Fjallfil Dairy Products

2000: Website - Framfab, Denmark, ‘Nike Football’, Nike
Online Ad - AgenciaClick, Brazil, ‘Braille’, Sao Paulo Eye Bank

1999: Website - Scholz & Volkmer, Germany, ‘http://www.eleven22.com’,
USM U. Schaerer Soehne
Online Ad - Ogilvy Interactive Worldwide, USA, IBM

1998: Website - The Hub Communications Co., UK, ‘www.fankherholdt.co.uk’, Frank Herholdt
31
4.8
Cyber Lions Awarded by Country 2010-2014
Country
2010
2011
2012
2013
2014
Argentina
Australia
0
1
0
0
0
1
1
0
12
9
Austria
1
0
0
0
2
Belgium
5
0
5
0
1
Brazil
1
1
3
3
11
Canada
1
1
4
7
4
China
0
0
0
1
1
Colombia
0
0
0
1
0
Denmark
0
0
4
1
0
Finland
0
0
0
2
0
France
6
6
3
5
18
Germany
4
6
7
3
6
India
0
0
0
0
4
Ireland
1
0
0
0
0
Italy
0
0
1
0
1
Japan
9
9
11
3
4
Mexico
2
0
0
1
0
New Zealand
1
0
1
3
3
Norway
0
0
1
3
0
Paraguay
0
0
0
0
2
Poland
1
0
0
0
0
Russia
0
0
1
0
0
Singapore
0
0
1
0
2
Spain
4
1
2
3
3
Sweden
21
8
8
6
9
Switzerland
0
0
0
2
0
Thailand
0
1
0
0
0
The Netherlands
2
3
6
4
8
The Philippines
0
0
0
0
1
UAE
1
0
1
0
1
United Kingdom
12
16
9
9
8
USA
30
27
19
24
47
TOTAL
103
81
87
93
145
32
5.
DESIGN LIONS
5.1
Introduction
Launched in 2008, Design Lions is the celebration of the use of design in communication and
experience to inform brand ethos and product messages.
Recognising the pervasiveness and fundamental role of design in shaping creative communications,
the introduction of this section reflected a broadened approach by the Festival from 2008, evident
in a change of name from the International Advertising Festival to the International Festival of
Creativity. The inaugural Grand Prix went to Turner Duckworth for their redesign of the Coca-Cola
logo and visual identity and became a proof point for the value design could bring even to the
biggest brands.
In the last 7 years, Design has been expanded – most significantly, the introduction of categories
for Digital Design, Packaging and 360 Brand Experiences. In 2015, Writing for Brands / Tone of
Voice will also be recognised for the first time.
Based on three criteria, entries will be awarded for their Creativity, Execution and Impact. Each of
these will make up 30% of the vote except for creativity which will make up 40%.
This year the category has received 2409 entries from 69 countries.
Wednesday 24 June.
The Design Lions trophies will be presented during the Design, Product Design, Radio and Cyber
Lions Awards Ceremony, which will take place on the evening of Wednesday 24 June in the Grand
5.2
Design Lions Jury President
Andy Payne, Global Chief Creative Officer, Interbrand Group
Andy Payne is the Global Chief Creative Officer of Interbrand. He is responsible for managing,
enhancing, and developing Interbrand’s global creative offering.
As the world’s leading brand consultancy, Interbrand has created and evolved some of the world’s
most valuable brands, including AT&T, BMW, British Airways, GE, Iberia, McDonald’s, Microsoft,
Mini, Nissan, P&G, Philips, Renault, Samsung, Selfridges, and Sephora. Publisher of the highly
influential annual Best Global Brands ranking, the firm combines strategy, creativity and technology
to deliver fresh ideas and insights, deep brand intelligence, clear business opportunities, and
compelling brand experiences.
Appointed Global Chief Creative Officer in 2007, Andy has guided Interbrand to become one of the
most highly awarded consultancies in the world for brand design. He has worked on some of the
firm’s most prestigious projects and in 2010 he launched Interbrand's "Creative Manifesto" which
sets out to define the principles and elements of world-changing brands. He continues to play a
pivotal role mentoring and supporting the firm's creative leaders across its 33 offices.
Andy is a frequent design judge around the world and a passionate speaker and commentator on
creative strategy and the value of design.
33
5.3
Design Lions Jury
Country
Name
Title
Company
Global
Andy Payne
(Jury President)
Global Chief Creative Officer
Interbrand Group
Australia
Adam Rose
Executive Creative Director,
Founding Partner
AJF Partnership
Brazil
Ana Couto
CEO - Creative Director
Ana Couto Branding
Canada
Monique Gamache
Design Director
WAX
China
Johnny Tan
BBH
Colombia
Juan Posada
France
Béatrice Mariotti
Germany
Gregor Ade
Managing Partner
Peter Schmidt Group
India
Ashwini Deshpande
Co-founder, Director
Elephant Design
Japan
Michihito Dobashi
Creative Director
Dentsu Chubu
New Zealand
Musonda Katongo
Head of Design
Y&R
Portugal
Ana Cunha
Creative & Executive
Director
AC Brand Design
Singapore
Mel du Toit
Creative Director
TBWA Group
South Africa
Joanina Pastoll
Lowe Cross Colours
Spain
Patricia Luján
Creative Director & Partner
Carlitos y Patricia
Sweden
Sandra Planeta
Founder / Creative Director
Planeta Design
Executive Creative Director,
Latam
Vice President, Chief
Creative Officer
Co-Founder / Creative
Director
Chairman & Chief Creative
Officer
The Netherlands Gert Franke
UK
Nils Leonard
Alasdair Lennox
UK
5.4
Geometry Global
Carré Noir
CLEVER°FRANKE
Grey London
FITCH
USA
Debbie Millman
Chief Marketing Officer &
President of Design
Sterling Brands
USA
Emily Oberman
Partner, Principal
Pentagram Design
Design Lions Entries by Country 2011-2015
Country
Argentina
Armenia
Australia
2011
2012
2013
2014
2015
17
0
52
25
0
79
21
0
81
20
0
119
24
1
79
34
Austria
Bahrain
Belarus
Belgium
Brazil
Bulgaria
Canada
Chile
China
Chinese Taipei
Colombia
Costa Rica
Croatia
Czech Republic
Denmark
Dominican
Republic
Ecuador
Egypt
El Salvador
Estonia
Finland
France
Germany
Greece
Guatemala
Honduras
Hong Kong
Hungary
Iceland
India
Indonesia
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kosovo
Kuwait
Latvia
Lebanon
Lithuania
Macedonia
Malaysia
Mauritius
Mexico
Mozambique
The Netherlands
New Zealand
Nigeria
Norway
Pakistan
Panama
Paraguay
16
3
0
7
212
0
50
4
40
5
10
0
0
1
4
9
0
2
16
225
1
101
7
47
5
27
2
3
13
20
3
1
0
10
247
0
107
4
76
8
29
2
2
13
8
16
0
0
11
234
0
103
4
89
9
23
5
0
15
10
6
0
0
13
177
3
87
0
81
3
21
7
2
5
9
0
0
0
0
1
0
1
0
1
13
81
235
0
2
0
31
1
0
139
3
8
0
22
84
0
0
0
0
1
4
1
0
36
0
12
3
22
20
0
2
0
0
0
2
0
2
1
6
40
219
1
3
0
30
0
0
134
3
0
6
19
113
0
0
0
1
1
8
0
1
39
0
24
0
19
16
0
4
0
0
2
9
7
0
1
7
54
200
1
3
1
14
2
0
116
7
1
2
27
120
1
2
1
0
1
2
1
0
53
0
27
0
32
23
1
5
0
0
0
6
2
1
0
2
82
251
0
5
3
33
0
1
92
4
2
1
26
180
0
0
0
1
1
0
1
1
51
0
24
0
13
24
3
7
0
1
1
5
1
0
1
3
62
172
0
1
0
29
10
1
94
3
3
7
14
182
3
0
0
0
0
7
3
0
56
1
17
0
32
27
0
15
3
0
2
35
Peru
The Philippines
Poland
Portugal
Puerto Rico
Qatar
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovak Republic
Slovenia
South Africa
South Korea
Spain
Sri Lanka
Sweden
Switzerland
Thailand
Tunisia
Turkey
Ukraine
United Arab
Emirates
United Kingdom
Uruguay
USA
Venezuela
Vietnam
TOTAL
5.5
5
16
5
16
3
3
2
16
3
0
17
0
2
39
16
41
1
29
17
24
0
3
2
12
29
5
8
8
0
0
19
0
0
72
0
2
34
18
58
1
36
22
17
1
7
2
7
11
10
29
3
1
4
15
0
0
64
2
1
63
30
29
2
60
20
40
0
12
2
8
20
6
28
3
0
2
37
1
0
54
1
1
71
19
40
2
53
42
45
0
6
5
7
16
6
12
6
3
4
31
6
1
32
2
0
67
27
56
4
36
32
45
0
13
1
29
43
32
51
53
131
0
204
1
6
1774
168
0
340
4
0
2182
195
1
396
9
2
2373
220
8
417
0
7
2624
223
4
432
0
17
2409
Design Lions Judging Procedure
The judging sessions are held in Cannes from Thursday 18 to Tuesday 23 June.
During the first three days, the jurors are divided into four sub-juries, each group viewing one
quarter of all the entries to reach a shortlist.
After this first viewing, the Jury work together as a single team to vote and review the shortlisted
entries, deliberate and eventually award the prizes.
The marks given by the judges after the shortlist vote form the basis for the discussion sessions
during which they award the Grand Prix, Gold, Silver and Bronze Design Lions trophies.
36
5.6
Design Lions Trophies
The Grand Prix
In each category, the Jury will award Gold, Silver and Bronze Lions to entries judged to be deserving
of this honour. These awards will be given to the entrant companies.
National Diplomas
the first round of voting. Certificates will be sent to the entrant company after the Festival.
5.7
5.8
Previous Design Lions Grand Prix Winners

2014: Anti Bergen, Norway, ‘Bergen International Festival Brand Campaign’, Bergen
International Festival

2013: Serviceplan Munich, Germany, ‘The Selfscan Report’, Auchan

2012: Serviceplan Munich, Germany, ‘The Solar Annual Report 2011’, Austria Solar - Verein Zur
Foerderung Der Thermischen Solarenergie

2011: Digital Kitchen Chicago, USA, ‘The Cosmopolitan Digital Experience’, The Cosmopolitan of
Las Vegas

2010: Happiness Brussels, Belgium, ‘IQ Font’, Toyota

2009: McCann Worldgroup, Hong Kong, ‘Paper Battlefield’, Nike Basketball League Hong Kong

2008: Turner Duckworth: London & San Francisco, UK, ‘Coca-Cola Identity’, The Coca-Cola
Company
Design Lions Awarded by Country 2010-2014
Country
Argentina
Australia
Austria
2010
2011
2012
2013
2014
0
1
1
0
4
0
1
1
0
0
7
0
0
1
1
37
Belgium
Brazil
Canada
China
Denmark
Ecuador
Finland
France
Germany
Hong Kong
India
Indonesia
Israel
Italy
Japan
Malaysia
Mexico
The Netherlands
New Zealand
Norway
Peru
The Philippines
Portugal
Russia
Singapore
South Africa
South Korea
Spain
Sweden
Switzerland
Thailand
United Arab
Emirates
United Kingdom
Uruguay
USA
1
3
0
3
0
0
1
1
10
2
2
0
0
0
7
0
0
2
3
0
0
0
0
0
0
3
0
4
3
0
1
0
5
4
5
1
0
0
5
25
0
5
0
0
0
4
0
0
2
0
0
1
0
2
1
1
0
0
3
5
0
1
0
6
1
2
0
0
0
0
13
0
2
1
0
0
13
2
1
0
0
0
0
0
1
0
2
0
0
0
5
0
0
0
10
7
7
2
0
0
5
12
0
12
0
0
2
14
0
0
3
3
2
0
2
0
0
2
7
2
1
8
1
3
0
3
3
3
0
1
0
0
4
3
2
0
0
0
17
0
0
0
2
1
0
0
1
2
1
1
1
2
3
0
1
0
1
1
4
0
4
0
6
7
0
4
11
0
8
11
0
11
4
2
9
TOTAL
58
86
71
138
68
38
6.
DIRECT LIONS
6.1
Introduction
The Lions Direct were launched in 2002, initially distinguished by celebrating work that solicited a
response. That response has become more measurable, and the “line” that used to divide
advertising has blurred with newer branches of the industry, especially digital and innovation,
sitting neither above nor below it. As a result, over time, refining the definition of Direct has been
necessary, along with making changes to this section to reflect industry trends.
In 2014, Response/Real Time, Social Commerce and Use of Social Audience sub-categories were
added, paving the way for campaigns like the dual Gold Lion winning “Sweetie”, ineligible for a
Direct Grand Prix, but claiming the prestigious Grand Prix for Good last year.
In part inspired by “Sweetie”, this year a Use of New Technology sub-category has been added as
well as a Craft category containing three sub-categories. As a result, 100 years on from the
foundation of the world’s first direct marketing association and 13 years after the entry section was
conceived, Direct has diversified into one of Cannes Lions’ biggest melting-pots of mediums and
ideas.
The definition of Direct Marketing for the purpose of Cannes Lions is targeted communication
designed to generate a direct response by means of call to action that produces measurable results
whilst building and prolonging relationships.
The Jury will judge using four criteria - strategy, creativity, execution and results. Strategy and
execution will each account for 20% of the vote, with creativity and results each accounting for
30%.
The category has this year received 2813 entries from 71 countries.
The shortlist will be released at 15:00 on Sunday 21 June, with the winners announced to
Monday 22 June.
The Direct Lions trophies will be presented during the Direct, Promo & Activation, Mobile and Press
Lions Awards Ceremony, which will take place on the evening of Monday 22 June in the Grand
6.2
Direct Lions Jury President
Judy John, CEO and Chief Creative Officer, Leo Burnett
Judy John began her career as a copywriter, honing her craft at agencies ranging from small
independent shops to large multinationals to running her own company. In 1999, Judy joined
Leo Burnett Canada as Chief Creative Officer and in 2011, added the Chief Executive Officer
title. She also sits on the Leo Burnett Worldwide Creative Council.
Under her direction, Leo Burnett Toronto has been recognised nationally and globally, winning
at virtually every show. Highlights include winning: the first-ever Digital D&AD Black Pencil, the
most awarded billboard campaign in the world in 2009, and Design Agency of the year at
Young Guns in 2012 and the Advertising and Design Club of Canada in 2012 and 2014.
39
Judy was ranked the top Creative Director in Canada in Strategy Magazine 2014, and three of
the last five years. She’s judged top international awards shows including Cannes, D&AD, The
One Show, London International Awards, as well as chaired juries at the ADC and Clios.
Everything from Judy’s work ethic to her management style, she learned from years of waiting
tables and packing take-out orders at her parents' restaurant.
6.3
Direct Lions Jury
Country
Name
Title
Company
Canada
Judy John (Jury
President)
CEO & Chief Creative Officer
Leo Burnett
Argentina
Juan Pablo Jurado
President
Wunderman
Australia
Rob Morrison
Creative Director
OgilvyOne
Austria
Dian Warsosumarto
Creative Director
Cheil
Belgium
Arnaud Pitz
Creative Director
BBDO
Brazil
Alexandre Ravagnani
Creative Director
Havas Worldwide
China
Jimmy Lam
Vice Chairman & Chief Creative
Officer
DDB
Colombia
Samuel Estrada
VP Creative, Managing Director
McCann
Ecuador
Eduardo Maruri
President & Chief Creative
Officer
Maruri Grey
France
Anne De Maupeou
Marcel
Germany
Diether Kerner
Executive Creative Officer
Philipp und Keuntje
Hong Kong
Kenny Blumenschein
Geometry Global
India
Vinoo Samuel
Head - Creative Services
Accentiv'
Indonesia
Lucy Novita
Creative Director
Hakuhodo
Israel
Yigal Shamir
Co-Owner, Chief Creative
Director
Glickman Nettler
Samsonov
Italy
Luca Lorenzini
Global Creative Director
Saatchi & Saatchi
Japan
Taichi Harada
Senior Creative Director
ADK
Singapore
Erick Rosa
Lowe and Partners
South Africa
Justin Wright
Group Creative Director
TBWA\Hunt\Lascaris
Spain
Eva Santos
Proximity
Sweden
Bjorn Stahl
INGO
Switzerland
Ralf Kostgeld
Creative Director / Executive
Board Member
AMMARKT
The
Netherlands
Bram Tervoort
Creative Director
LEMZ
UK
Nicky Bullard
LIDA
USA
Liz Paradise
EVP, Group Creative Director
McKinney
40
USA
6.4
Mark Wenneker
Mullen
Direct Lions Entries by Country 2011-2015
Country
2011
2012
2013
2014
2015
Argentina
Australia
Austria
Bahrain
Bangladesh
Belarus
Belgium
Brazil
Bulgaria
Canada
Chile
China
Chinese Taipei
Colombia
Costa Rica
Croatia
Czech Republic
Denmark
Dominican Republic
Ecuador
Egypt
El Salvador
Estonia
Finland
France
Germany
Greece
Guatemala
Honduras
Hong Kong
Hungary
India
Indonesia
Ireland
Israel
Italy
Japan
Kenya
Kuwait
Latvia
Lebanon
Lichenstein
37
131
22
9
0
1
62
149
0
25
2
43
2
21
7
0
5
13
7
1
4
1
0
8
74
166
1
8
0
35
4
90
5
1
35
10
74
0
0
0
4
0
46
135
30
0
0
2
78
236
0
47
6
39
5
35
7
0
9
10
6
13
2
5
0
7
72
235
3
16
0
31
3
108
6
3
19
32
87
0
1
2
10
1
85
165
11
0
0
2
65
290
0
64
7
43
5
44
7
0
7
8
4
16
7
2
0
6
85
195
1
26
2
27
5
79
14
0
20
37
95
4
0
0
4
0
66
163
14
0
2
0
53
246
5
48
9
58
10
69
13
0
12
8
5
17
1
1
1
13
121
191
4
16
4
53
7
88
7
1
14
53
82
0
0
0
1
0
63
140
5
0
5
0
65
271
0
50
9
47
4
52
13
0
11
9
1
36
0
3
0
1
147
137
4
18
6
38
14
74
4
5
13
51
95
3
0
0
9
0
41
6.5
Lithuania
Malaysia
Mexico
Morocco
Mozambique
Nepal
The Netherlands
New Zealand
Nigeria
Norway
Pakistan
Panama
Paraguay
Peru
The Philippines
Poland
Portugal
Puerto Rico
Qatar
Republic of Georgia
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovak Republic
Slovenia
South Africa
South Korea
Spain
Sri Lanka
Sweden
Switzerland
Thailand
Tunisia
Turkey
Ukraine
United Kingdom
Uruguay
USA
Venezuela
Vietnam
0
14
19
0
1
0
25
31
0
20
3
0
0
6
15
13
26
4
0
0
4
22
2
0
41
3
0
43
5
90
0
67
30
16
4
10
0
28
101
3
151
2
2
0
21
56
0
0
0
29
47
1
25
2
2
2
22
24
13
12
11
0
1
9
29
2
0
63
2
1
38
18
112
2
78
41
32
3
12
5
25
101
4
156
6
3
0
26
48
0
0
0
30
52
0
13
0
6
3
15
10
16
28
32
0
0
12
20
2
1
73
0
1
47
52
90
2
60
44
39
2
20
3
33
106
5
245
9
1
0
28
51
0
1
1
38
62
0
23
2
3
11
40
29
11
12
29
0
0
22
48
3
2
64
2
2
52
27
96
5
60
23
35
3
24
5
54
125
10
208
0
10
1
16
36
3
2
0
51
58
1
20
1
3
8
38
17
39
17
22
2
0
26
42
5
2
61
2
0
46
47
120
11
45
21
46
10
25
0
51
153
2
345
0
15
TOTAL
1858
2357
2578
2677
2813
Direct Lions Judging Procedure
The judging sessions will take place in Cannes from Tuesday 16 to Sunday 21 June.
42
During the first three days, all the jurors, including the Jury President, are divided into five subjuries, each group voting on one fifth of the entries to reach a shortlist.
After this first voting round, the Jury work together as a single team to vote on the shortlist,
deliberate and eventually award the Grand Prix, Gold, Silver and Bronze Lions.
At each voting stage, conflicts of interest and possible patriotic votes are automatically
neutralised.
6.6
Direct Lions Trophies
The Grand Prix
The Grand Prix is selected from the entries that have won Gold. The award is given to the entrant
company. Entries for charities and public services are excluded from this award.
In each category, the Jury will award Gold, Silver and Bronze Direct Lions to entries judged to be
National Diplomas
National Diplomas are given in each section, to the entry with the highest mark from a country
from which no entry has been shortlisted. In order to be eligible, there must be a minimum of 10
entries from the country. The National Diploma will be given to the entry that scores the highest
mark in the first round of voting. Certificates will be sent to the Entrant Company after the
Festival.
6.7
Previous Direct Lions Grand Prix Winners

2014: OgilvyOne, London, UK, ‘Magic of Flying’, British Airways

2013: McCann Melbourne, Australia, ‘Dumb Ways To Die’, Metro Trains

2012: Crispin Porter + Bogusky, Boulder, USA, ‘Small Business Gets an Official Day’, American
Express

2011: BV McCann Erickson Bucharest, Romania, ‘American Rom’, Kandia Dulce

2010: Special Group Auckland, New Zealand, Orcon + Iggy Pop, Orcon Broadband

2009: Cumminsnitro Brisbane, Australia, ‘Best Job in the World’, Tourism Queensland

2008: JWT India, Mumbai, ‘Lead India’, Benett Coleman and Co., The Times of India Newspaper
43

2007: Shackleton Madrid, Spain, ‘Lopetegui Deposit’, Financial Investment, Banco Gallego

2006: I DO Brussels, Belgium, ‘Need a Job’, De TIJD

2005: Nordpol Hamburg Agentur Fur Kommunikation, Germany, ‘A Channel Hopper’, Renault
Nissan Deutschland

2004: Host, Sydney, Australia, ‘Warren’, Five – Cent Texts, Virgin Mobile

2003: Young & Rubicam, Sydney, Australia, ‘1900-9 Jim Beam’, Jim Beam Brands

2002: Harrison Troughton Wunderman, London, UK, ‘Hitch-Hiker’, the Automobile Association
6.8
Direct Lions Trophies Awarded by Country 2010-2014
Country
Argentina
Australia
Austria
Belgium
Brazil
Canada
China
Chinese Taipei
Colombia
Dominican Republic
Ecuador
Finland
France
Germany
Guatemala
Hong Kong
India
Israel
Italy
Japan
Mexico
The Netherlands
New Zealand
Pakistan
Peru
The Philippines
Poland
Romania
Russia
Singapore
South Africa
South Korea
Spain
Sweden
Switzerland
UAE
2010
2011
2012
2013
2014
5
14
1
5
6
2
0
1
0
1
0
1
2
7
1
2
0
0
2
3
0
0
5
0
0
0
1
0
0
0
3
0
2
7
0
0
5
2
0
6
6
0
0
0
3
0
0
0
1
7
0
0
0
1
0
0
0
0
1
0
1
0
0
2
1
1
1
2
4
6
0
0
1
8
0
4
5
0
1
0
0
0
0
0
2
13
1
0
1
2
5
6
1
2
1
0
1
1
0
1
0
1
2
4
1
3
3
1
1
12
0
2
9
0
1
0
0
0
0
0
4
6
0
1
1
0
2
0
0
0
6
0
1
0
0
1
1
2
0
1
1
2
1
0
5
8
0
2
8
0
0
0
2
0
1
0
10
4
1
1
2
0
5
3
0
4
0
1
2
1
0
0
0
0
0
0
6
1
0
0
44
United Kingdom
USA
3
1
0
7
1
13
2
5
7
1
TOTAL
75
57
85
61
75
45
7.
FILM LIONS
Film Lions Category Sponsored by SBT
7.1
Introduction
Introduced in 1954, the Film category launched the Festival, and awards traditional TV and
cinema advertising, as well as film content produced for online airing and other screens.
The jury will be looking for ideas which display a strong synergy with the brand, a dynamic and
creative approach to the brief and exceptional execution. Film Lions will reward creative ideas
and the quality of execution in film advertising.
Film is often seen as a trailblazer because it has a habit of producing Festival firsts. Under the
direction of jury President Bob Scarpelli in 2007 Dove “Evolution” prompted extended debate
among judges before collecting the first Grand Prix awarded to a public awareness-style
message, arguably paving the way for such all-conquering campaigns as Metro Trains’ “Dumb
Ways to Die”. In 2011, WWF’s “Monkey” became the first brand-associated music video to win
a Lion.
Recently, technology and consumer preference has exerted significant influence on this section
because of its profound impact on how, where and what type of advertising is consumed. This
year Viral Film and Branded Content & Entertainment sub-categories have been added to
reflect the breadth of content now being produced.
3070 entries from 67 countries have been received into the category this year.
The shortlist will be released at 15:00 on Thursday 25 June, with the winners announced to
Saturday 27 June.
The Film trophies will be presented during the Film, Film Craft, Branded Content &
Entertainment, Titanium and Integrated Lions Awards Ceremony, which will take place on the
evening of Saturday 27 June in the Grand Auditorium of the Palais des Festivals.
7.2
Film Lions Jury President
Tor Myhren, President and Worldwide Chief Creative Officer, Grey
Tor Myhren is Worldwide Chief Creative Officer of Grey, named 2013 Agency of the Year by
both Adweek and AdAge.
Tor is also President of Grey’s flagship office in New York, which has tripled in size to over
1,000 employees under his leadership.
A two-time TED speaker, Tor was just named to Fast Company Magazine's "Most Creative
People in Business" list and chosen as one of Fortune Magazine's ‘40 Under 40’. The E*Trade
Baby, the Oprah car giveaway, DIRECTV’s darkly comical ‘Cable Effects’ campaign, making
Ellen DeGeneres a CoverGirl at age 50 and his award-winning ESPN documentary "City Lax: An
Urban Lacrosse Story" are some examples of Tor’s culturally relevant work.
46
7.3
Film Lions Jury
Country
Name
Title
Agency
Global
Tor Myhren
President and Worldwide
Grey
Argentina
Ramiro Rodriguez
Cohen
General Creative Director
BBDO
Australia
Pat Baron
McCann
Belgium
Jan Macken
TBWA
Brazil
Fernando Nobre
VP Creative Director
Mullen Lowe
Canada
Darren Clarke
TAXI
Denmark
Anne Sophie LeiseHansen
Senior Art Director
Zupa
France
Jasmine Loignon
Integrated Creative Director
BETC
Germany
Fabian Frese
Kolle Rebbe
India
Abhijit Avasthi
Independent
Italy
Francesco Bozza
Leo Burnett
Japan
Morihiko Hasebe
Hakuhodo
Mexico
Sebastian Arrechedera
Founder
Arrechedera
Claverol
Norway
Erik Heisholt
Executive Creative Director &
Founding Partner
Heisholt
South Africa
Graham Lang
Young & Rubicam
Spain
Ángel Torres
Executive Creative Director &
Founder
El Ruso de Rocky
Sweden
Tove Langseth
Creative Director
DDB
Thailand
Arnicknard
Wangpaitoon
Creative Director
J. Walter
Thompson
The Netherlands
Martin Terhart
Creative Director
180 Amsterdam
UAE
Ramzi Moutran
Memac Ogilvy
UK
Kate Stanners
Saatchi & Saatchi
USA
Kerry Keenan
Partner, Chief Creative Officer
Deutsch
USA
Jose Molla
Founder & Chief Creative
Director
the community
47
7.4
Film Lions Entries by Country 2011-2015
Country
2011
2012
2013
2014
2015
Algeria
Angola
Argentina
Australia
Austria
Azerbaijan
Bahrain
Bangladesh
Belgium
Brazil
Bulgaria
Canada
Chile
China
Chinese Taipei
Colombia
Costa Rica
Croatia
Cyprus
Czech Republic
Denmark
Dominican Republic
Ecuador
Egypt
El Salvador
Estonia
Finland
France
Germany
Greece
Guatemala
Haiti
Honduras
Hong Kong
Hungary
Iceland
India
Indonesia
Iran
Ireland
Israel
Italy
Jamaica
Japan
Kazakhstan
Kosovo
Kuwait
Latvia
Lebanon
Lithuania
Luxembourg
Macedonia
Malaysia
Mauritius
Mexico
Morocco
Mozambique
The Netherlands
New Zealand
0
0
147
123
9
0
3
0
34
168
1
154
12
21
21
6
0
1
1
3
34
1
3
33
1
0
24
153
105
2
0
0
0
13
3
3
61
8
0
6
13
56
1
122
1
0
0
2
4
0
0
0
9
0
41
2
6
80
20
1
0
125
92
23
0
0
0
39
174
0
172
19
28
9
10
4
0
0
10
36
0
14
24
2
1
30
159
101
3
0
0
0
6
2
0
56
16
0
2
16
87
0
134
0
0
8
0
11
3
0
6
2
0
42
0
0
86
26
0
0
76
111
6
0
0
0
39
109
0
118
12
42
14
18
1
0
0
9
29
0
10
26
0
0
11
131
79
9
0
0
0
15
2
2
45
9
0
9
8
62
0
130
0
0
0
0
11
0
0
1
7
0
53
1
3
55
35
0
0
92
102
7
1
0
0
26
118
3
117
22
40
17
13
0
1
0
4
24
0
1
16
0
3
18
116
81
7
1
1
0
6
0
0
33
1
4
2
15
43
0
125
0
1
0
0
4
2
0
0
7
1
55
0
1
60
23
0
1
74
106
4
2
0
1
35
91
0
140
9
19
18
11
2
0
0
8
30
0
0
27
0
0
13
146
67
2
0
0
4
3
3
1
58
4
0
7
11
66
0
132
1
0
0
0
2
4
1
0
11
0
47
2
0
60
17
48
Nigeria
Norway
Oman
Pakistan
Peru
The Philippines
Poland
Portugal
Puerto Rico
Qatar
Romania
Russia
Serbia and
Montenegro
Singapore
Slovak Republic
Slovenia
South Africa
South Korea
Spain
Sri Lanka
Sweden
Switzerland
Thailand
Trinidad & Tobago
Tunisia
Turkey
Ukraine
United Kingdom
Uruguay
USA
Venezuela
Vietnam
1
47
6
1
21
9
20
17
14
1
3
18
0
15
15
3
76
16
84
2
96
28
52
0
1
20
3
12
275
2
938
0
3
2
41
0
1
18
34
6
25
5
1
9
23
0
17
1
0
78
49
108
0
71
25
34
1
8
21
1
11
329
4
966
7
0
1
47
0
1
19
19
8
21
12
0
2
24
4
15
5
0
59
24
61
1
49
43
50
0
5
7
8
5
281
1
1052
3
0
3
53
0
1
58
12
4
10
6
1
2
18
0
5
1
0
46
25
90
0
56
14
41
0
0
17
3
10
271
1
875
1
0
1
36
0
0
10
3
9
18
8
3
5
13
0
25
5
0
68
38
83
0
67
33
38
0
1
30
3
22
293
1
1013
1
3
TOTAL
3310
3475
3125
2838
3070
7.5
Film Lions Judging Procedure
The judging sessions take place in Cannes from Saturday 20 to Friday 26 June.
Over a three-day period, the Jury is divided into three sub-juries, each group viewing one third
of the 3070 films submitted to reach the shortlist.
After this first round of voting, the judges work together with the Jury President as a single team
to judge the shortlisted entries, deliberate and eventually award the prizes.
during which they award the Grand Prix, Gold, Silver and Bronze Film Lions.
neutralised.
49
7.6
Film Lions Trophies
The Grand Prix
A Grand Prix is selected from all the Gold winners.
In each category, the Jury will award Gold, Silver and Bronze Lions to entries judged to be
Each entry selected in the shortlist will be awarded a shortlist certificate to be sent to the
National Diplomas
National Diplomas are given in each section to the entry with the highest mark from a country
from which no entry has been shortlisted. In order to be eligible, there must be a minimum of
10 entries from the country. The National Diploma will be given to the entry that scores the
highest mark in the first round of voting. Certificates will be sent to the entrant company after
the Festival.
7.7
Previous Film Lions Grand Prix Winners

2014: adam&eve/DDB, London, ‘Sorry I spent it on myself’, Harvey Nichols
Forsman & Bodenfors, Gothenburg, Sweden, ‘The Epic Split’, Volvo Trucks

2013:

2012: Creative Artists Agency Los Angeles, USA, ‘Back to the Start’, Chipotle

2011: Wieden+Kennedy Amsterdam, The Netherlands, ‘Write the Future’, Nike

2010:

2009: Tribal DDB Amsterdam, The Netherlands, ‘Carousel’, Philips

2008: Fallon London, UK, ‘Gorilla’, Cadbury Dairy Milk
T.A.G. SF McCann Worldgroup San Francisco, USA, ‘Enemy Weapon’, Xbox 360/’Halo 3’
Video Game

2007: Ogilvy & Mather Toronto, Canada, ‘Evolution’, Dove Self Esteem Fund, Unilever

2006: Abbott Mead Vickers.BBDO London, UK, ‘Noitulove’, Guinness

2005: Wieden+Kennedy London, UK, ‘Grrr’, Honda, Honda Diesel

2004: TBWA\ London, UK, ‘Mountain’, Playstation2
McCann Melbourne, Australia, ‘Dumb Ways To Die’, Metro Trains
Pereira & O’Dell San Francisco, USA, ‘The Beauty Inside’: ‘Hello my Name is Alex’, ‘Leah’,
‘It has to be Tonight’, ‘Help Wanted’, ‘I’d Like to Show you Something’, ‘That’s it for Me’,
Intel + Toshiba
Wieden+Kennedy Portland, USA, ‘The Man Your Man Could Smell Like’, Old Spice
50

2003: Crispin Porter + Bogusky, USA, ‘Lamp’, IKEA

2002: Wieden+Kennedy, USA, ‘Tag’, Nike

2001: Cliff Freeman & Partners, USA, the Fox Sports campaign

2000: DDB Chicago, USA, the Budweiser Whassup campaign

1999: Lowe Howard-Spink, UK, ‘Litany’, The Independent Newspaper

1998: Goodby Silverstein & Partners, USA, the Nike campaign

1997: Paradiset DDB, Sweden, the Diesel campaign

1996: Ammirati Puris Lintas, The Netherlands, ‘Elephant’, Nestle Nederland, Rolos

1995: The Jury decided to give no Grand Prix but a "Prix Spécial du Jury" to Abbott Mead
Vickers/BBDO, UK, ‘Eggs’, QEFDP, fund-raising for disabled people

1994: Bozell North Advertising, USA, ‘Snow Covered’, Chrysler Corporation, Jeep Grand Cherokee

1993: Hakuhodo, Japan, the campaign Nissin Cup Noodles
7.8
Film Lions Awarded by Country 2010-2014
Country
Argentina
Australia
Belgium
Brazil
Canada
Chile
China
Denmark
Egypt
Finland
France
Germany
India
Indonesia
Israel
Italy
Japan
Malaysia
Mexico
New Zealand
Norway
Peru
Puerto Rico
Singapore
South Africa
2010
2011
2012
2013
2014
6
5
2
1
4
1
0
2
2
1
9
3
1
0
0
2
1
0
1
0
0
0
0
0
3
11
6
0
5
4
0
0
1
0
0
5
3
2
1
0
2
3
0
1
2
2
0
0
1
4
7
2
3
5
3
0
0
0
0
0
1
0
0
0
1
2
2
0
1
0
1
0
1
0
1
5
5
3
5
2
0
1
0
0
0
8
2
0
0
0
2
1
0
2
0
3
0
0
0
1
10
5
0
2
3
0
1
2
0
0
6
2
1
0
0
4
2
1
3
2
2
2
0
1
1
51
Spain
Sweden
Switzerland
Thailand
The Netherlands
The Philippines
Tunisia
Turkey
UAE
United Kingdom
USA
TOTAL
3
1
0
1
3
0
0
0
1
13
34
2
1
2
1
5
0
0
1
0
10
27
0
1
0
1
1
1
1
0
0
11
24
2
1
0
0
0
0
0
0
0
19
32
4
2
0
1
2
0
0
0
1
14
31
100
102
70
94
105
52
8.
FILM CRAFT LIONS
Film Craft Category Sponsored by Film Brazil
8.1
Introduction
In 2010, skill and technique began to be singled-out by Cannes Lions as craft categories were
introduced to a number of entry sections including Radio, Cyber and Press. But in Film, which
had been part of the Festival for over 50 years and remained one of the largest sections, it was
determined that a category could not adequately encapsulate the breadth and complexity of
entries it would likely attract. Film Craft was therefore conceived to properly honour skill and
artistry shown in individual elements of the filmmaking process.
One of the fastest growing entry sections, Film Craft is, in many ways, unique. Unlike the Film
section from which it sprang, which is primarily judged on the creative idea, it’s possible for an
entry to succeed here on the strength of a single aspect.
Since its introduction, changes have been made year-on-year, expanding Film Craft and
ensuring it reflects every aspect of the production process. This year Achievement in
Production and Use of Licenced or Adapted Music categories have been added.
With content now king, brands are striving to invent new modes of storytelling through film
and we expect to see a highly diversified pool of entries.
The definition of Film Craft for the purpose of Cannes Lions is the quality and aesthetic of the
filmmaking process. Whether the craft of the work adds something to the idea and pushes the
execution will be considered. This might, for example, take into account the quality of the
direction, copywriting or editing and/or the skilful use of music or sound design, depending on
the category entered.
A total of 2205 entries from 47 countries have been submitted this year.
Saturday 27 June.
The Film Craft trophies will be presented during the Film, Film Craft, Branded Content &
Entertainment, Titanium and Integrated Lions Awards Ceremony, which will take place on the
evening of Saturday 27 June in the Grand Auditorium, Palais des Festivals.
8.2
Film Craft Lions Jury President
João Daniel Tikhomiroff, Founder, Partner-Director, Mixer
João Daniel Tikhomiroff is a filmmaker and founded JODAF (the most awarded Brazilian
production company), which has become MIXER Production Company, where is the Founder
and Partner-Director today.
He has been a constant in the international advertising industry. As a director he has won 42
Lions (11 of them gold) at the Cannes Lions. João has also been a winner in other international
and Brazilian festivals (FIAP, San Sebastian, Japan, New York, London, Eurobest, Rio, Clube de
Criação de São Paulo Yearbook, etc.), named the Professional of the Year (TV Globo – 9 times
53
and Caboré – 9 times), and included at The Commercial Book published by D&AD and selected
among of the 32 best directors of the world.
In content TV he has directed two fictional telefilms, two special year-end shows and the TV
series “Agora Sim”. He was the Executive Producer in TV series "Julie and The Phantoms" and
"Sítio do Picapau Amarelo” He produced TV series "O Negócio”, "Águias da Cidade”, Mothern
and others.
João has produced five feature films: “Dirty Hearts”, “Trust Me”, “The Dognapper”, and
“Among Bees”. He also directed “Besouro”, a nominee in the Berlinare Panorama Special at
Berlin Film Festival and awarded at many festivals, including Taormina (Italy), ReelWorldFilm
Festival (Toronto), Pan African Film Festival (Los Angeles), FIESP Awards (São Paulo) and three
Grand Prix of Brazilian Cinema (Brazilian Academy of Cinema), among others.
Now he is preparing to work as director of a new TV series and feature film named “Happiness
is Easy”.
8.3
8.4
Film Craft Lions Jury
Country
Name
Title
Agency
Brazil
João Daniel Tikhomiroff
(Jury President)
Founder, PartnerDirector
Mixer
Argentina
Pucho Mentasti
Director
Blue
Australia
Rob Galluzzo
Founder & Executive
Producer
Finch
France
Pierre Marcus
President & CEO
Prodigious
Germany
Christiane Dressler
Executive Producer /
Managing Director
RadicalMedia
India
Prasoon Pandey
Ad Film Maker
Corcoise Films
Sweden
Calle Sjönell
Chief Creative Director
Lowe Brindfors
The
Netherlands
Stephen Pepper
VFX Supervisor
The Ambassadors
UK
Jax Ostle-Evans
Executive Producer
Stinkdigital
USA
Jackie Bisbee
Executive Producer
Park Pictures
USA
Diane McArter
President / Founder
Furlined
Film Craft Lions Entries by Country 2011-2015
Country
Argentina
Australia
Austria
Bahrain
Belgium
2011
2012
2013
2014
2015
24
90
1
4
8
47
66
1
0
11
28
97
3
0
42
43
95
3
0
17
24
88
2
0
22
54
Brazil
Canada
Chile
China
Chinese Taipei
Colombia
Costa Rica
Czech Republic
Denmark
Ecuador
Egypt
El Salvador
Finland
France
Germany
Haiti
Hong Kong
Hungary
India
Indonesia
Ireland
Israel
Italy
Japan
Kazakhstan
Kuwait
Lebanon
Lithuania
Malaysia
Mexico
Mozambique
Morocco
The Netherlands
New Zealand
Norway
Pakistan
Paraguay
Peru
The Philippines
Poland
Portugal
Puerto Rico
Qatar
Romania
Russia
San Marino
Saudi Arabia
Singapore
South Africa
South Korea
Spain
Sri Lanka
Sweden
Switzerland
Thailand
Tunisia
Turkey
Ukraine
United Arab
Emirates
United Kingdom
USA
Venezuela
29
7
0
3
2
0
0
0
4
0
13
3
0
89
73
0
4
0
33
3
1
4
13
17
0
2
0
0
21
19
0
0
35
24
4
0
0
1
0
5
3
4
0
2
1
0
0
6
28
3
14
4
16
12
7
0
2
1
6
240
437
0
76
27
0
7
2
1
2
7
0
0
15
0
4
77
72
0
5
0
41
6
2
3
24
40
0
7
3
0
4
16
0
0
30
16
3
2
0
2
6
6
2
0
0
0
3
0
0
12
33
24
25
0
8
8
0
3
1
3
9
315
640
4
84
37
0
21
0
0
2
1
13
0
19
0
5
99
94
2
2
2
61
2
1
1
31
55
0
3
24
1
8
8
0
1
15
28
1
1
0
5
2
2
4
0
1
2
7
0
0
6
25
7
7
0
5
18
2
1
2
3
3
356
776
3
68
25
2
18
3
2
0
3
22
2
25
0
5
103
90
0
4
0
41
0
1
3
12
66
1
0
6
0
7
33
3
0
22
20
21
0
0
15
5
1
4
3
1
1
8
1
0
9
25
14
17
0
13
6
8
0
3
0
26
387
760
0
86
50
2
24
1
3
0
4
12
0
3
0
2
124
103
0
7
0
72
0
3
0
27
55
0
0
4
0
2
8
0
0
51
17
14
0
0
3
0
6
12
4
2
0
4
0
2
23
30
14
28
0
22
23
13
0
4
1
38
352
812
2
TOTAL
1322
1721
2029
2073
2205
55
8.5
Film Craft Lions Judging Procedure
The judging sessions take place in Cannes from Sunday 21 to Friday 26 June.
Over a three-day period, the Jury is divided into two sub-juries, each group viewing one half of
the 2205 films submitted to reach the shortlist.
After this first voting, the judges work together with the Jury President as a single team to judge
the shortlisted entries, deliberate and eventually award the prizes.
during which they award the Grand Prix, Gold, Silver and Bronze Film Lions.
neutralised.
8.6
Film Craft Lions Trophies
The Grand Prix
A Grand Prix is selected from the Gold Winners. Entries in the charities and public services
category are excluded.
Each entry selected in the shortlist will be awarded a shortlist certificate to be sent to the
National Diplomas
the Festival.
8.7
Previous Film Craft Lions Grand Prix Winners

2014: No Grand Prix awarded

2013: 4creative London, United Kingdom, ‘Meet the Superhumans’, Channel 4

2012: BETC Paris, France, ‘Bear’, Canal+

2011: Droga5 New York, USA, ‘After Hours Athlete’, Puma
56

8.8
2010: DDB UK London / DDB Worldwide London, UK, ‘The Gift’, Philips
Film Craft Lions Awarded by Country 2010-2014
Country
2010
2011
2012
2013
2014
Argentina
Australia
Belgium
Brazil
Canada
Denmark
Egypt
France
Germany
India
Ireland
Japan
The Netherlands
New Zealand
South Africa
Singapore
Spain
Sweden
Switzerland
UAE
United Kingdom
USA
1
0
0
1
0
0
1
3
1
0
0
1
1
2
0
2
0
0
0
1
12
16
3
2
0
2
0
0
0
2
1
1
0
1
4
0
0
0
2
0
1
0
14
21
0
7
1
4
1
0
0
8
0
1
1
0
0
1
0
0
0
0
0
0
13
19
0
6
0
5
0
1
0
6
2
1
0
0
1
0
0
0
0
0
0
0
10
8
1
2
0
0
1
0
0
1
0
1
0
0
0
4
1
0
1
6
0
0
17
31
TOTAL
42
54
56
40
66
57
9.
GLASS LION: THE LION FOR CHANGE
With the support of Lean In and sponsored by IBM, Ipsos and Refinery 29
9.1
Introduction
It is a cornerstone belief of Cannes Lions that marketing doesn’t just reflect culture, but can play an
active role in shaping it. We feel strongly that this gives us a responsibility to recognise and
encourage the kind of creativity that positively impacts not only businesses and brands, but also the
world.
With this goal in mind, The Glass Lion: The Lion for Change was introduced this year to reward work
which shatters sexual stereotyping, confronting prejudice and inequality through progressive,
socially-conscious representations of gender. It’s expected that the inaugural winners will have
achieved this through both clear, progressive messages and less obviously active tactics within
sectors that have traditionally been very gender-specific.
Fittingly for a celebration of marketing that challenges convention, The Glass Lion breaks with some
of Cannes Lions’ own established practices too. There are no categories in this section, meaning
entries can be for any product or service and designed for any medium. Proceeds from entry fees
will be donated to gender equality causes. We’re asking our delegate base to help assign the fund:
each delegate, every day, can claim €10 at a time from a total fund of €87,340 to direct to a cause
of their choice. All they need to do is go to http://inpactcode.com/glasslion and, enter their
delegate badge number. We will then give €10 to one of ten impactful gender equality or women's
empowerment causes. This initiative was made possible with InpactNow.
The jury’s vote will be based on the following criteria:
- Creativity
- Strategy and brand positioning
- Representation
- Cultural/social climate
- Results and impact
The category has received 166 entries from 43 countries in its launch year.
journalists, under embargo, at a press conference with the Jury President at 14:00 on Tuesday 23
June.
The Glass Lions trophies will be presented during the Media, PR, Outdoor, Glass and Creative
Effectiveness Lions Awards Ceremony, which will take place on the evening of Tuesday 23 June in
the Grand Auditorium of the Palais des Festivals.
9.2
Glass Lion Lions Jury President
Cindy Gallop, Founder/Chief Executive Officer, IfWeRanTheWorld/MakeLoveNotPorn
Cindy Gallop is the former Chairman of BBH New York and 2003 Advertising Woman of the Year.
She‘s the founder/CEO of www.IfWeRanTheWorld.com, microaction marketing software and Harvard
Business School case study; and of www.makelovenotporn.com, launched at TED 2009. She consults
on brand and business innovation for companies around the world, describing her approach as 'I like
to blow shit up. I am the Michael Bay of business.' BusinessInsider named her one of 15 Most
Important Marketing Strategy Thinkers Today, alongside Malcolm Gladwell and Seth Godin, and
number one on their list of Top 30 People In Advertising To Follow On Twitter.
58
Her talks on advertising have been tweeted as: ‘Most brilliant speech on the future of advertising
ever – not the usual buzzword-laden bullshit’; ‘Watching @cindygallop slice and dice the ad industry
status quo like a ginsu knife. #purewin’; and ‘There must be a DeLorean parked outside, because
Cindy Gallop is from the FUTURE!’
Her introduction at InfluencerCon NYC was, ‘Cindy Gallop is the truth Jack Nicholson told Tom Cruise
he couldn’t handle.’
9.3
9.4
Glass Lion Jury
Country
Name
Title
Company
Global
Cindy Gallop (Jury
President)
IfWeRanTheWorld/M
akeLoveNotPorn
Brazil
Marcello Serpa
India
Tista Sen
Founder/Chief Executive
Officer
Partner / Co-President of the
Board
National Creative Director &
Senior Vice President
France
Catherine Emprin
Managing Director
BETC
UK
Laura Jordan
Bambach
Creative Partner
Mr President
UK
Nick Bailey
USA
Elizabeth Nyamayaro
USA
Susan Credle
Leo Burnett
USA
Jennifer Siebel
Newsom
Founder & Chief Executive
Officer
The Representation
Project
USA
Gail Heimann
President
Weber Shandwick
Chief Executive
Officer/Executive Creative
Director
Senior Advisor to UnderSecretary-General & Executive
Director
AlmapBBDO
J. Walter Thompson
Isobar
UN Women and
HeForShe
Glass Lion Entries by Country 2015
Country
Argentina
Australia
Austria
Belgium
Brazil
Canada
Chile
China
Chinese Taipei
Colombia
Costa Rica
2015
2
3
1
2
19
6
1
1
1
2
2
59
9.5
Denmark
Ecuador
Egypt
Finland
France
Germany
Honduras
India
Italy
Japan
Lebanon
Mexico
The Netherlands
Norway
Peru
The Philippines
Puerto Rico
Russia
Saudi Arabia
Serbia
Singapore
South Africa
South Korea
Spain
Sweden
Switzerland
Thailand
United Arab
Emirates
United Kingdom
Uruguay
USA
Vietnam
1
2
1
1
2
2
1
10
2
2
1
4
1
1
2
1
1
2
1
1
2
1
5
7
3
3
2
TOTAL
166
5
19
1
38
1
Glass Lion Judging Procedure
The judging sessions will take place in Cannes on Monday 22 June.
All jurors including the Jury President initially vote to arrive at a shortlist. After this, the Jury work
together to vote on the shortlist, deliberate and eventually award the Grand Prix and Glass Lions.
neutralised.
60
9.6
Glass Lion Trophies
The Grand Prix
Glass Lions
In each category, the Jury will award Glass Lions to entries judged to be deserving of this honour.
These awards will be given to the entrant companies.
National Diplomas
mark in the first round of voting. Certificates will be sent to the Entrant Company after the
Festival.
61
10. MEDIA LIONS
10.1 Introduction
The Media Lions competition was created in 1999, for the first 6 years, Lions were awarded to
winners before a tiered Gold/Silver/Bronze structure was introduced in 2006. The time since has
been one of dramatic and almost consistent growth for a section which has also yielded many
countries their first Grands Prix – in 2005 Israel collected one for P&G “Clothing Donation”,
Korea’s took home their first in 2011 for Tesco “HomePlus Subway Virtual Store”, and Peru’s
claimed theirs in 2014 for Coke “Happy ID”.
The dynamism of the industry has also prompted continuous consultation to ensure this section
accurately reflects the rapidly evolving trends. Over the years, committees have helped guide
and redefine the categories and sub-categories, as well as having input into how entries are
judged. In 2013 the jury was expanded from 30 to 40 in order to ensure balanced representation
of networks in preliminary judging with an awarding jury of 12 assigning metal.
During what’s arguably another industry epoch, 2015 sees the addition of a new Use of Digital
Programmatic Content category, expected to be the shape of the things to come.
The definition of Media for the purpose of Cannes Lions is the creative use of media, and how
media ideas demonstrate understanding of the target market, innovatively implement strategy
across channels and maximise business results for a successful outcome.
The Jury will be looking not just for brilliant ideas, but ideas that work. Media Lions will be
awarded to the entries that demonstrate a thorough understanding of the target audience and
their relationship with the brand, innovative implementation of the strategy across the selected
channel(s), and how the media solution maximised business results for a successful outcome.
Each entry will receive three marks from the Jury which will make up the total vote as follows:
Insight, Strategy and the Idea (35%), Media Execution (30%) and Results and Effectiveness
(35%).
This year, 3179 entries from 73 countries have been submitted.
Tuesday 23 June.
The Media Lions trophies will be presented during the Media, PR, Outdoor, Glass and Creative
Effectiveness Lions Awards Ceremony, which will take place on the evening of Tuesday 23 June
in the Grand Auditorium, Palais des Festivals.
10.2 Media Lions Jury President
Nick Emery, Global Chief Executive, Mindshare Worldwide
After giving up the grunge of independent music Nick Emery has been working in the global
media field for the last 25 years. He has lived in New York, LA, Valencia, London and Yorkshire
and now resides in some hybrid of New York, London and Shanghai.
Married with two children, (technically three with the dog) he has an unrivalled knowledge of
the world’s toy shops and dog emporiums. His philosophy is simple – everything begins and
62
ends in media and media is the most exciting arena to work in. All too often we make media
the most boring job in the world with a slavish devotion to spreadsheets. It is our
responsibility and that of the Cannes Lions awards to champion media at its very best - not
just glitz and glamour but the connection of data, insight and execution that makes media so
compelling. Media is fame and money, ideas and accountability, Hollywood and a Beautiful
Mind - neither the obscure stunt nor the worthy dissertation.
Our job is to challenge the status quo, to provoke and to create new things not just to count
what we already know. Cannes is a celebration of technology, content and invention and the
Media Lions sit at the centre of that world.
10.3 Media Lions Jury
All Jury members will convene in Cannes to view and vote on entries in eight sub-juries, before
reaching the shortlist. The smaller ‘Awarding Jury’ will then go on to deliberate over the
shortlist and decide on the winners.
AWARDING JURY
Country
Name
Title
Company
Global
Nick Emery (Jury
President)
Global Chief Executive
Officer
Mindshare Worldwide
Asia Pacific
Gerry Boyle
Chairman, APAC
Zenith Optimedia
Australia
Chris Nolan
Starcom Mediavest
Group
New Zealand
Robert Harvey
Dentsu Aegis Network
Japan
Motohiro Ando
General Manager
Hakuhodo DY Media
Partners
Latam
Fernando Silva
Chief Executive Officer,
Latam
Mediacom
Canada
Penny Stevens
President
Media Experts
The Netherlands
Gijs de Beus
Director of Strategy
Havas Media
Brazil
Alexandre Ugadin
Media Vice President
FCB
USA
Greg Castronuovo
President, West
OMD
Global
Toby Roberts
Global Head of Strategy
PHD
Global
Eileen Kiernan
Global President
J3
Global
Rori DuBoff
Havas Media
JURY
Country
Name
Title
Company
Argentina
Pablo Iesulauro
CEO & Vice President
Mindshare
Asia Pacific
Gerry Boyle
Global Managing Partner /
Chairman - Asia Pacific
ZenithOptimedia
63
Asia Pacific
Susana Tsui
Asia Pacific
PHD
Australia
Chris Nolan
Starcom MediaVest
Group
Austria
Michael Goels
Havas Media Group
Belgium
Claudia Pacitti
Managing Director
Vizeum
Brazil
Alexandre Ugadin
Media Vice President
FCB
Canada
Penny Stevens
President
Media Experts
China
Anna Chitty
Managing Director
PHD
Colombia
Vladimir Tiuso
Agency Director
Omnicom Media Group
Denmark
Martin Ove
Rasmussen
CEO Denmark & Nordics
Mindshare A/S
France
Laurent Foisset
Managing Director
IPG Mediabrands
Germany
Katja Anette
Brandt
Vizeum
India
Jasmin
Sohrabji
Chief Executive Officer, SE
Asia & India
Omnicom Media Group
Vice President
Union Media
Israel
Ilana
Monka Goldstein
Italy
Andrea Sinisi
Japan
Motohiro Ando
Latam
Mexico
Fernando Emilio
Silva
Tonatiuh
Hernandez
Director Performance and
Strategy
General Manager and
Executive Marketing
Director
Initiative
Hakuhodo DY Media
Partners
CEO
MediaCom
Arena Media
New Zealand
Robert Harvey
Dentsu Aegis Network
Russia
Pierre-Emmanuel
Mahias
Regional Communication
Planning Director
Mediacom
South Africa
Tanya Schreuder
Joint Managing Director
Vizeum Media
South Korea
Dong Hee Kim
Sr. Group Media Director
Innocean Worldwide
Managing Director
UM
Managing Director
Zenith
Spain
Sweden
Ana González
Alonso
Anna Hjalmarsson
The
Netherlands
Gijs de Beus
Director of Strategy
Havas Media
UK
Pippa Glucklich
Co-Chief Executive Officer
Starcom MediaVest
Group
UK
Josh Krichefski
Chief Operating Officer
MediaCom
USA
Baba Shetty
Chief Strategy and Media
Officer
DigitasLBi
USA
Greg Castronuovo
President, West
OMD
Global
Nick Emery
Global CEO
Mindshare Worldwide
64
Global
Toby Roberts
PHD
Global
Eileen Kiernan
Global President
J3
Global
Lindsay Pattison
Worldwide CEO
Maxus
Global
Jenny Zirinsky
Global Director, Digital
Strategy
Omnicom Media Group
Global
Rori DuBoff
Havas Media Group
10.4 Media Lions Entries by Country 2011-2015
Country
2011
2012
2013
2014
2015
Albania
Argentina
Australia
Austria
Bahrain
Bangladesh
Belarus
Belgium
Brazil
Bulgaria
Canada
Chile
China
Chinese Taipei
Colombia
Costa Rica
Croatia
Czech Republic
Denmark
Dominican Republic
Ecuador
Egypt
El Salvador
Estonia
Finland
France
Germany
Ghana
Greece
Guatemala
Honduras
Hong Kong
Hungary
India
Indonesia
Ireland
Israel
Italy
0
74
127
29
17
0
0
69
233
0
59
19
58
3
49
7
0
4
17
7
0
2
4
0
13
94
213
0
5
13
0
45
9
103
10
1
71
35
0
69
138
20
0
0
1
84
252
1
90
20
74
4
48
8
2
8
24
8
8
8
5
0
20
84
272
0
4
18
0
38
5
130
10
2
38
38
0
62
153
15
0
0
1
78
251
0
94
13
86
7
45
2
0
5
28
5
12
4
1
0
14
105
182
0
3
25
5
34
6
106
8
5
36
43
2
64
150
16
1
2
1
64
214
0
79
22
92
12
54
14
0
8
20
11
7
0
3
1
15
128
187
1
4
26
4
52
13
81
15
8
21
59
0
49
146
16
2
6
0
54
193
0
63
11
77
5
48
21
1
8
22
7
22
4
3
0
9
105
159
0
5
27
1
44
20
79
24
9
14
39
65
Japan
Jordan
Kenya
Kuwait
Latvia
Lebanon
Macedonia
Malaysia
Mexico
Morocco
Mozambique
The Netherlands
New Zealand
Nicaragua
Norway
Pakistan
Panama
Paraguay
Peru
The Philippines
Poland
Portugal
Puerto Rico
Qatar
Republic of Georgia
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovak Republic
Slovenia
South Africa
South Korea
Spain
Sri Lanka
Sweden
Switzerland
Thailand
Tunisia
Turkey
Ukraine
United Kingdom
Uruguay
USA
Venezuela
Vietnam
TOTAL
76
0
0
4
1
20
0
18
43
0
0
70
49
1
24
1
1
0
5
27
14
24
15
0
0
18
38
6
2
41
5
0
54
18
85
0
109
38
23
6
35
7
42
210
6
362
4
3
2895
92
0
1
1
5
30
3
32
59
0
0
48
39
0
37
2
4
4
22
29
19
19
19
0
3
16
65
4
2
65
10
0
48
40
87
4
95
47
36
3
52
12
39
194
10
411
5
3
3247
76
0
1
0
0
18
2
20
64
0
1
53
47
0
18
1
4
4
20
23
22
36
23
1
0
25
33
5
2
48
6
1
45
68
73
2
63
31
31
2
51
5
54
182
7
419
8
2
3031
71
0
1
2
2
3
0
34
43
0
0
49
51
0
29
4
5
10
33
32
27
15
39
4
0
23
65
3
3
70
1
0
46
42
70
8
75
28
28
3
45
4
78
197
6
417
0
9
3126
74
3
0
0
0
16
2
26
51
3
2
83
57
0
45
2
2
8
45
22
29
23
29
0
2
29
36
5
0
53
2
0
55
38
107
19
62
24
44
7
60
1
62
190
1
562
0
5
3179
66
10.5 Media Lions Judging Procedure
The judging sessions take place in Cannes from Wednesday 17 to Monday 22 June.
During the first round of voting to determine the shortlist, the jury will spend three-days
judging in eight sub-groups. The Jury president will spend time with each sub-group but will
not vote during this first round.
At the second voting stage, the shortlist will be judged by the Awarding Jury made up of
members of each of the original sub-juries and the jury president. Over a further three days
they will vote on the shortlist and discuss and award the Grand Prix, Gold, Silver and Bronze
Media Lions.
neutralised.
The 2015 Awards process, including the appointment of the Presidents and Jurors, is
10.6 Media Lions Trophies
The Grand Prix
The Grand Prix is selected from the entries that have won Gold. One Grand Prix trophy must be
awarded by the Jury to the very best submission. The award will be given to the entrant
company. Entries for charities and public services are excluded from winning the Grand Prix.
In each category, the Jury will award Gold, Silver and Bronze Media Lions to entries judged to be
National Diplomas
highest mark in the first round of voting. Certificates will be sent to the Entrant Company after
the Festival.
10.7 Previous Media Lions Grand Prix Winners
 2014: McCann Lima, Peru, ‘Happy ID’, The Coca-Cola Company
 2013: Ogilvy & Mather Amsterdam, The Netherlands, ‘Why Wait Until It’s Too Late?’,
Funeral Insurance Company Dela
 2012: Manning Gottlieb OMD London, UK, ‘Google Voice Search’, Google
67
 2011:
Cheil Worldwide Seoul, Korea, ‘Homeplus Subway Virtual Store’, Tesco
 2010:
Leo Burnett Sydney, Australia, ‘EOS Photochains’, Canon Australia
 2009:
JWT Japan, Tokyo, ‘Kit Kat Mail 2009’, Kit Kat, Nestlé Confectionary
 2008:
Forsman & Bodenfors Gothenburg, Sweden, ‘MMS’, AMF Pension
 2007: OMD Auckland, New Zealand, ‘Money Goes Digital’, Money Transfer Service, ASB
Bank
 2006: Universal McCann Sydney, Australia, ‘Launching an Airline on the Smell of a Lynx
Can’, Lynxjet Body Spray, Lynx
 2005: Mediacom Tel Aviv, Israel, ‘Clothing Donation’, Procter & Gamble, Biomat Laundry
Detergent
 2004: OMD Santiago, Chile, ‘Force is with Cristal Beer’, CCU, Cristal Beer
 2003: Fallon Minneapolis, USA, ‘Archipelago: The Open Show’, Archipelago, the Electronic
Stock Exchange
 2002: Universal McCann Australia, ‘Magnum 7 Deadly Sins - Give in to it’, Unilever,
Magnum Ice Cream
 2001: Crispin Porter + Bogusky, USA, ‘Secrets of a Tobacco Executive’, Florida Anti-Tobacco Pilot
Program
 2000: Saatchi & Saatchi, London, United Kingdom, ‘Scramble’, the Multiple Sclerosis Society
 1999: 141 Palace Plus, Auckland, New Zealand, Sony Computer Entertainment
10.8 Media Lions Awarded by Country 2010-2014
Country
Argentina
Australia
Austria
Belgium
Brazil
Canada
Chile
China
Colombia
Costa Rica
Denmark
Dominican
Republic
Ecuador
Finland
France
Germany
2010
2011
2012
2013
2014
1
4
1
1
4
0
1
0
1
0
0
4
4
0
4
4
2
1
4
0
0
0
3
10
0
3
4
1
1
0
0
0
1
2
10
0
5
9
2
0
4
1
0
1
4
6
1
0
9
0
0
0
1
0
0
0
1
1
0
0
0
0
1
7
0
0
3
7
0
1
2
10
3
2
3
6
2
0
7
3
68
Guatemala
Hong Kong
Hungary
India
Indonesia
Israel
Italy
Japan
Lebanon
Mexico
New Zealand
Norway
Peru
Puerto Rico
Romania
Russia
Poland
Portugal
Serbia
Singapore
South Africa
South Korea
Spain
Sri Lanka
Sweden
Switzerland
Thailand
The
Netherlands
The
Philippines
Tunisia
Turkey
United Arab
Emirates
United
Kingdom
Uruguay
USA
1
0
0
1
0
3
1
0
0
0
3
0
0
0
0
0
0
2
0
0
0
0
1
0
0
1
0
1
2
1
2
0
0
0
3
0
1
0
2
0
3
1
1
1
0
1
1
2
2
2
0
2
0
0
1
1
0
3
0
3
1
3
2
1
4
1
2
2
2
0
2
0
0
0
2
7
1
1
4
0
0
0
1
0
0
0
0
3
4
0
0
1
2
2
4
1
3
0
0
0
3
2
2
1
1
3
0
2
2
0
0
3
2
0
0
2
0
0
5
0
3
1
1
0
1
0
1
1
3
0
3
0
5
0
0
0
1
2
3
3
0
0
1
4
0
0
0
1
1
0
1
1
2
0
2
0
0
2
2
2
6
9
7
12
9
0
8
0
10
1
13
0
8
0
10
TOTAL
48
84
107
115
92
69
11. MOBILE LIONS
11.1 Introduction
Introduced in 2012, the Mobile category will reward the best creative work which lives on or is
activated by a mobile device, app or mobile web.
In the short time since its introduction, cellular devices have become even more ubiquitous and
deeply embedded into everyday life. The constant evolution in capabilities continues to keep
brands in the hands and pockets of consumers, leading to exponential growth in the work and
more than a 60% increase in entries since this section was launched.
Fitting the medium’s inherently dual nature of utility and play, Mobile has seen some of the
most engaging moments from Jury Presidents. At the 2013 award ceremony, AKQA’s Rei
Innamoto inspired the audience to create a sea of lit phone screens. The following year Pereira
O’Dell’s Jaime Robinson coaxed the auditorium to create a mobile ‘Mexican wave’, captured on
Vine and instantly shared from the stage.
Mobile Lions will be awarded to the freshest creative mobile ideas that present the technology
and creativity behind the work seamlessly, and push the boundaries of mobile
advertising/marketing to reach and engage with consumers and increase business sales and
recognition.
A total of 1246 entries from 57 countries have been submitted into the Mobile category this
year.
Monday 22 June.
The Mobile trophies will be presented during the Direct, Promo & Activation, Mobile and Press
Lions Awards Ceremony, which will take place on the evening of Monday 22 June in the Grand
11.2 Mobile Lions Jury President
Joanna Monteiro, VP Creative Director, FCB
Joanna is the product of two academic powerhouses. Graduating with an Arts degree from
Brasilia University (UnB), she earned her postgraduate degree in Advertising & Marketing
from ESPM, one of Brazil’s first institutes of higher learning, known for academic excellence
in communication, marketing and business management. In between these academic
endeavors, she studied art history and Italian in Florence.
Joanna began her professional advertising career as a copywriter trainee at Ogilvy (1996). As
a copywriter she worked at DPZ (1997), W/Brasil (1999) and Africa Advertising (2002), three
iconics ad agencies in Brazil.
In 2012 Joanna left Africa Advertising to join FCB Brasil, where she became VP Creative
Director. Joanna won 20 Lions at the Cannes Lions, including one Grand Prix in the Mobile
category in 2014 when the agency had one of the best performance of Brazilian agencies at
the Festival. Joanna was nominated as the top creative woman in advertising according to
70
the American site Business Insider and is among the top ten creative directors in the 2014
Cannes Report.
11.3 Mobile Lions Jury
Country
Name
Title
Agency
Brazil
Joanna Monteiro
(Jury President)
VP Creative Director
FCB
Australia
Russ Tucker
National Digital Creative
Director
Digital Arts Network,
Whybin TBWA
Canada
Steve Savic
Critical Mass
China
Delia Liu
Chief Creative Strategy
Officer
WizAd
Denmark
Martin Chapman
Creative Director
Magnetix
Germany
Preethi Mariappan
Razorfish
India
Sanjay Mehta
Joint Chief Executive Officer
Social Wavelength
Japan
Hiroshi Hori
Regional Digital Director
Hakuhodo
Norway
Markus Lind
Good Morning
South Korea
Chi Young Kim
Senior Director
Innocean Worldwide
Sweden
Malin Ingevall
UK
Andy Hood
USA
Pierre Lipton
360i
USA
Evan Schechtman
Chief Technology Officer
RadicalMedia
Global
Donald Chesnut
Chief Experience Officer
SapientNitro
Member of the Board
Head of Emerging
Technologies
Sticky Beat AB
AKQA
11.4 Mobile Lions Entries by Country 2012-2015
Country
Argentina
Australia
Austria
Bahrain
Belgium
Brazil
Canada
Chile
China
Chinese Taipei
Colombia
Costa Rica
Czech Republic
Denmark
Ecuador
2012
2013
2014
2015
6
44
3
0
17
63
30
4
9
11
10
0
0
11
1
12
47
0
0
17
98
25
1
26
3
12
1
0
13
2
9
61
14
0
11
124
34
0
34
4
21
1
9
15
0
9
59
1
1
14
96
21
4
44
3
10
8
3
18
8
71
Egypt
Finland
France
Germany
Greece
Guatemala
Honduras
Hong Kong
Hungary
India
Indonesia
Iran
Ireland
Israel
Italy
Japan
Kenya
Lebanon
Malaysia
Mexico
The Netherlands
New Zealand
Norway
Pakistan
Panama
Paraguay
Peru
The Philippines
Poland
Portugal
Puerto Rico
Romania
Russia
Serbia
Singapore
South Africa
South Korea
Spain
Sweden
Switzerland
Thailand
Tunisia
Turkey
Ukraine
United Kingdom
Uruguay
USA
Venezuela
1
7
26
62
3
9
0
15
3
5
0
0
0
4
11
60
1
3
0
7
25
0
19
0
0
0
0
3
0
5
3
0
20
0
14
9
6
27
83
7
5
0
11
2
3
84
2
211
0
0
8
31
72
0
13
4
10
5
9
6
0
3
4
12
89
0
1
5
16
18
9
5
1
0
0
3
4
8
3
1
0
0
0
29
12
20
21
48
6
1
4
4
0
13
76
0
224
6
0
1
52
77
0
3
0
9
4
24
1
1
4
9
10
48
0
3
17
9
24
9
10
0
0
2
4
3
7
0
3
6
25
0
18
10
16
27
43
4
13
0
22
0
3
71
0
258
0
1
1
49
48
3
4
0
19
15
10
6
0
2
7
16
45
0
8
15
17
28
17
18
0
1
0
11
2
12
2
3
8
19
3
19
9
24
38
36
1
13
3
38
0
11
66
1
298
0
TOTAL
965
1061
1187
1246
11.5 Mobile Lions Judging Procedure
The judging sessions take place in Cannes from Wednesday 17 to Sunday 21 June.
The Mobile Jury will judge entries on hand-held devices (where possible) thus ensuring that
each entry is evaluated according to the criteria in its intended medium.
The Jury will work firstly as two groups over two days to each view and vote on half of the 1246
entries and arrive at a shortlist. A computerised voting system selects the highest marks given in
each category. This forms the shortlist and is the basis for the Jury's discussions and awarding of
the Gold, Silver and Bronze awards.
72
neutralised.
11.6 Mobile Lions Trophies
The Grand Prix
The Grand Prix is selected from the entries that have won Gold. Entries in the charities and
public services category are excluded.
National Diplomas
the Festival.
11.7 Previous Mobile Lions Grand Prix Winners

2014: FCB Brasil São Paulo, Brazil, ‘Protection Ad’, Nivea

2013: DDB DM9JAYMESYFU Makati City, The Philippines, ‘TXTBKS’, Smart Communications

2012: Grow Interactive, Norfolk, USA, ‘Google, Hilltop Re-Imagined for Coca-Cola’, Google
11.8 Mobile Lions Awarded by Country 2012-2014
Country
2012
2013
2014
Australia
Belgium
Brazil
Canada
China
Colombia
0
0
3
3
0
2
0
1
6
1
4
0
8
0
12
0
0
0
73
Denmark
Finland
France
Germany
Guatemala
Hong Kong
India
Ireland
Japan
Mexico
The Netherlands
New Zealand
Norway
Peru
The Philippines
Russia
Singapore
South Africa
South Korea
Spain
Sweden
Thailand
Tunisia
UAE
United Kingdom
USA
3
0
0
4
2
1
0
0
3
0
1
0
0
0
0
1
0
1
1
0
9
0
0
2
5
13
0
1
2
4
1
1
0
1
7
1
2
3
1
0
1
0
2
0
0
0
4
1
2
0
3
11
0
0
3
2
0
0
1
0
1
1
0
1
0
1
1
3
3
0
0
3
0
1
0
0
3
10
TOTAL
54
60
54
74
12. OUTDOOR LIONS
Outdoor Lions Category Sponsored by Clear Channel Outdoor
12.1 Introduction
Evolving out of what was the Press & Poster section launched in 1992, Outdoor is something of a
Cannes Lions juggernaut.
Added to Cannes Lions with a modest aspiration to “allow for a clearer judging of the entries
based on the merit of their medium without being influenced by how they perform if also
entered in the Press competition”, this section has rapidly expanded and now includes six
categories incorporating 50 sub-categories.
It’s thought the addition of the Ambient category in 2009 has had the greatest impact in this
respect. Originally envisioned as the place for work utilizing established outdoor advertising
mediums, new out of home executions, which became more prevalent and diverse, now found
their way into the competition. By 2013, an Outdoor Craft category had been added, while 2014
saw the addition of Adapted Outdoor.
For all the evolution in what is considered outdoor, this section remains uniquely able to
embrace the old and the new, which is why the Jury has the option of awarding two Grand Prix:
one in Traditional Outdoor and one in Outdoor Ambient.
Outdoor for the purpose of Cannes Lions is billboard and poster advertising as well as out of
home ambient executions. The Craft categories reward the use of creative techniques.
The Outdoor Jury will be primarily looking at the strength of the creative idea andits execution.
The Outdoor Lions will reward all advertising and communications encountered in the out of
home environment, honouring the skilful engagement of consumers by both traditional
(billboards, posters) and progressive (ambient, non-formatted use of the surrounding
environment) means.
This year, 5037 entries from 72 countries will compete.
Tuesday 23 June.
The Outdoor Lions trophies will be presented during the Media, PR, Outdoor, Glass and Creative
Effectiveness Lions Awards Ceremony, which will take place on the evening of Tuesday 23 June
in the Grand Auditorium of the Palais des Festivals.
12.2 Outdoor Lions Jury President
Juan Carlos Ortiz, President & CEO of DDB Latina & Creative Chairman of DDB Americas, DDB
Juan Carlos Ortiz was the first Latin American to become president of an advertising agency in
the US when leading Leo Burnett USA, then moved to DDB Worldwide as President of DDB
Latina: US Multicultural, Latin America and Spain. He was recently named Creative Chairman for
DDB North America.
75
Multi-awarded at Cannes Lions, Juan Carlos won the first Film Gold Lion in Colombian history
with a campaign for the government programme against drugs. He has been a member of the
juries in the Titanium & Integrated and Outdoors categories at the Festival.
An inductee of AAF’s Advertising Hall of Achievement (American Advertising Federation), the
World Economic Forum named him a Young Global Leader for his professional
accomplishments, commitment to society and potential to contribute to shaping the future of
the world. He was inducted into the Hall of Fame of FIAP, as one of the legends of Iberian
American advertising.
Juan Carlos launched his book “Shorts”, a creative biography written on his mobile phone,
during his business trips around the globe. He is also a columnist in Soho magazine and El
Espectador newspaper.
12.3 Outdoor Lions Jury
Country
Name
Title
Agency
Global
Juan Carlos Ortiz
(Jury President)
President & CEO of DDB Latina &
Creative Chairman of DDB
Americas
DDB
Argentina
Luis Sanchez Zinny
Exectuive Creative Director
Leo Burnett
Australia
Richard Morgan
303Lowe
Brazil
Alvaro Rodrigues
Co-Founder, Chief Creative
Director
DM9 Rio
China
Tomaz Mok
Chairman & Creative Chief
McCann Erickson
France
Valérie Chidlovsky
Senior Copywriter
BETC
Germany
Patricia Pätzold
Deputy Global Creative Director
FCB
India
Sajan Raj Kurup
Founder and Creative Chairman
Creativeland Asia
Group
Japan
Kazuya Nakajima
Creative Director
Drill
Malaysia
Sathi Nakajima
Saatchi & Saatchi
Worldwide
Mexico
Cristian Rocha
Made
Singapore
Ali Shabaz
Grey Group
South Africa
Ahmed Tilly
Co-Founder & Executive Creative
Director
Black River FC
Creative Director
Vinizius Y&R
TBWA\Santiago
Mangada Puno
Spain
The
Philippines
Jordina Carbó
Pascual
Joey David-Tiempo
Turkey
Kerem Özkut
Creative Director
Concept
United
Kingdom
Gerry Human
Ogilvy & Mather
USA
Toygar Bazarkaya
BBDO
76
12.4 Outdoor Lions Entries by Country 2011-2015
Country
2011
2012
2013
2014
2015
Argentina
Australia
Austria
Bahrain
Bangladesh
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Canada
Chile
China
Chinese Taipei
Colombia
Costa Rica
Czech Republic
Denmark
Dominican Republic
Ecuador
Egypt
El Salvador
Estonia
Finland
France
Germany
Ghana
Greece
Guatemala
Honduras
Hong Kong
Hungary
Iceland
India
Indonesia
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Lebanon
Lithuania
Macedonia
Malaysia
88
125
38
28
0
0
48
0
625
1
154
55
113
7
53
7
19
14
0
10
3
0
0
13
271
314
0
4
11
0
44
13
0
252
47
5
41
38
69
0
0
0
0
7
4
0
101
95
139
38
0
0
2
47
0
766
2
168
103
109
5
82
28
26
11
1
27
1
2
2
11
173
322
0
1
14
0
90
8
0
219
34
1
19
41
73
0
5
0
0
4
1
0
72
114
148
17
0
7
0
45
1
820
0
202
87
193
21
154
19
21
26
7
11
9
0
0
7
260
303
0
3
29
3
70
8
0
249
52
4
10
48
74
0
3
7
0
13
4
0
83
136
165
29
0
7
0
52
0
776
1
201
96
215
17
129
25
29
21
4
26
4
7
1
8
290
413
2
5
34
7
78
21
1
211
36
2
9
35
100
0
0
3
1
2
0
1
97
140
112
17
0
5
0
35
2
657
9
141
91
170
5
124
15
18
12
0
34
0
0
0
10
229
227
0
1
33
9
59
21
0
180
13
3
7
39
97
5
0
4
9
21
4
0
101
77
Mauritius
Mexico
Morocco
Mozambique
Namibia
The Netherlands
New Zealand
Nicaragua
Nigeria
Norway
Oman
Pakistan
Panama
Paraguay
Peru
The Philippines
Poland
Portugal
Puerto Rico
Qatar
Republic of Georgia
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovak Republic
Slovenia
South Africa
South Korea
Spain
Sri Lanka
Sweden
Switzerland
Thailand
Tunisia
Turkey
Uganda
Ukraine
United Arab
Emirates
United Kingdom
Uruguay
USA
Venezuela
Vietnam
TOTAL
0
116
3
1
0
52
39
1
0
14
0
0
4
2
18
55
22
28
4
3
0
13
61
6
0
103
13
5
112
32
159
7
44
83
123
0
108
0
12
79
0
120
0
1
0
46
41
0
0
9
0
1
1
5
21
68
22
32
16
0
0
11
43
2
2
124
5
2
120
47
191
4
51
93
93
11
170
0
6
1
163
0
15
1
44
39
0
2
14
0
0
10
3
29
75
13
62
11
7
0
2
49
0
5
164
7
1
144
34
130
7
42
92
188
1
97
3
3
1
216
0
1
0
21
72
2
9
16
4
2
3
2
62
72
13
30
25
1
0
15
55
6
0
170
0
1
123
12
158
5
39
136
124
1
100
0
1
0
223
4
1
0
44
33
0
2
7
0
1
0
5
44
39
16
29
20
0
1
11
21
9
3
72
9
0
146
45
90
12
42
113
148
2
185
0
0
87
76
91
101
154
11
353
6
22
4490
191
9
404
35
17
4843
378
9
521
25
14
5613
267
15
446
13
33
5660
317
10
534
0
39
5037
78
12.5 Outdoor Lions Judging Procedure
The judging sessions are held in Cannes from Thursday 18 to Monday 22 June.
During the first two days, the jurors are divided into three sub-juries, each group viewing one
third of all the ads submitted to reach a shortlist. A computerised voting system selects the
highest marks given in each category. This forms the shortlist.
After this first viewing, the Jury work together as a single team to vote and view the shortlisted
entries, deliberate and eventually award the prizes.
during which they award the Grands Prix, Gold, Silver and Bronze Lions trophies.
neutralised.
12.6 Outdoor Lions Trophies
The Grand Prix
Two Grands Prix may be awarded in the Outdoor Lions category, one for Billboards & Street
Posters/Indoor Posters/Adapted Outdoor and one for Ambient/Integrated. Entries in the
charities and public services categories are excluded from this award.
Each entry selected in the shortlist will be awarded a shortlist Certificate to be sent to the
National Diplomas
the Festival.
12.7 Previous Outdoor Lions Grand Prix Winners
 2014:
WHYBIN\TBWA Group Melbourne, Australia, ‘ANZ GAYTMS’, ANZ Bank
No Grand Prix was awarded in the Billboard & Street Posters / Indoor Posters /
Adapted Outdoors Category
79
 2013:
Ogilvy France Paris, France, ‘Bench’, ‘Shelter’, ‘Ramp’, IBM
No Grand Prix was awarded in the Ambient/Integrated category
 2012:
Jung von Matt Hamburg, Germany, ‘The Invisible Drive’, Daimler
Ogilvy Shanghai, China, ‘#Cokehands’, The Coca-Cola Company
 2011:
Droga5 New York, USA, ‘Decode Jay-Z with Bing’, Bing/Jay-Z
No Grand Prix was awarded in the Billboards & Street Furniture and Posters section
 2010:
Anomaly New York, USA, ‘Smart May Have the Brains’, ‘Smart Critiques’, ‘Smart Had
One Good Idea’, Diesel
Del Campo/Nazca Saatchi & Saatchi Buenos Aires, Argentina, ‘Andes
Teletransporter’, Inbev
 2009:
TBWA\HUNT\LASCARIS Johannesburg, South Africa, ‘Fight the Regime’, ‘Cheaper
than Money’, ‘Trillion Dollar Billboard’, ‘Z$250 000 000’, The Zimbabwean
Newspaper
 2008:
BBDO New York, USA, ‘Voyeur Projection Installation’, HBO
 2007:
NET#WORK BBDO Johannesburg, South Africa, ‘Power to the People’, Nedbank
 2006:
Fallon London, UK, Tate Britain Campaign, ‘Hungover’, ‘Big Meeting’, ‘Split Up’
 2005:
Ogilvy & Mather Santiago, Chile, ‘Street Building’, Silfa, Lego
 2004:
J Walter Thompson, Malaysia, ‘Missile Car’, TV Station CH-9 Media
 2003:
Grey Worldwide, New Zealand, the Kiwicare insect spray campaign
 2002:
Leo Burnett, Norway, the Oslo Piercing campaign
Previous Grand Prix winners before Press & Outdoor were separate categories:
 2001: Paradiset DDB, Sweden, the Diesel Clothing campaign (Press)
 2000: Lowe Lintas, UK, the Whitbread Beer Company campaign, Stella Artois (Press)
 1999: TBWA London, UK, ‘Nipples’, Sony PlayStation (Press)
 1998: Arnold Communications, USA, the Volkswagen Beetle campaign (Press)
 1997: Leo Burnett, UK, ‘Skidmarks’, Mercedes-Benz (Outdoor)
 1996: Dentsu Young & Rubicam, Japan, ‘Safety Pin’, Volvo (Outdoor)
 1995: No Grand Prix was awarded
 1994: Andromeda, Australia, ‘Shark’, JBA Group, Kadu clothing (Press)
 1993: DM9 Publicidade, Brazil, the Guarana Diet campaign. Guarana Antarctica (Press)
80
 1992: McCann Erickson Italiana, Italy, the Levis Strauss Italia campaign (Press)
12.8 Outdoor Lions Awarded by Country 2010-2014
Country
Argentina
Australia
Austria
Bahrain
Belgium
Brazil
Canada
Chile
China
Colombia
Costa Rica
Czech Republic
Denmark
Ecuador
Egypt
Finland
France
Germany
Guatemala
Hong Kong
India
Indonesia
Israel
Italy
Japan
Lithuania
Malaysia
Mexico
The Netherlands
New Zealand
Norway
Peru
Portugal
Puerto Rico
The Philippines
Russia
Singapore
South Africa
South Korea
Spain
Sweden
Switzerland
Thailand
Tunisia
Turkey
2010
2011
2012
2013
2014
6
2
0
0
0
21
3
3
3
0
0
0
0
0
0
0
8
11
0
2
4
3
0
1
2
0
2
2
2
4
2
1
0
0
3
0
5
5
1
5
1
0
3
0
6
5
1
0
1
0
16
0
1
4
2
0
0
0
0
0
0
5
10
1
4
3
3
1
1
3
0
4
3
3
1
1
0
1
0
3
1
3
1
1
6
1
1
4
0
3
10
5
0
0
4
16
1
0
5
4
2
0
0
0
0
0
5
12
0
1
1
3
0
0
0
0
2
3
0
3
0
1
0
0
0
0
5
3
1
6
1
0
2
0
2
6
6
1
0
4
16
2
2
2
5
0
0
0
0
1
1
9
8
2
0
5
3
0
1
1
1
3
5
1
2
0
2
0
1
2
2
6
6
1
7
1
2
4
1
1
8
7
4
0
0
10
0
10
2
0
0
1
1
1
0
0
8
12
0
2
4
0
0
0
5
0
0
6
1
3
0
1
0
1
2
1
3
3
1
3
1
3
2
0
2
81
United Arab
Emirates
United Kingdom
Uruguay
USA
Vietnam
TOTAL
1
1
1
4
4
5
0
4
0
8
0
10
1
8
1
4
0
6
0
7
0
10
0
6
1
121
118
112
140
129
82
13. PR LIONS
PR Lions Category Sponsored by PR Week
13.1 Introduction
In 2009, PR was introduced to fulfil the on-going mission of Cannes Lions of ensuring the
entirety of the branded communications industry was represented in the competition.
Originally conceived to assess the creative use of reputation management, significant changes
were made five years later, ahead of the 2014 awards, to reflect what had become a multifaceted and highly dynamic communications landscape. New categories were added including
Social, Brand Voice (including Strategic Storytelling), Research, Data Analytics & Insight
Generation, Territory Marketing, Costs/Creative Performance PR Campaign which saw a 43%
jump in entries, up to a section record of 1,850.
Last year, winners showcased the breadth and depth of what the industry can do with
creativity at the core. Several themes emerged that illustrate the power of PR to lead large
engagement, particularly with the use of social and storytelling at the core - campaigns are
now increasingly driven by engaging content that people want to share and talk about online.
We expect the frontiers to continue blurring, not only between PR and other communications
disciplines, but also between PR practices and its specialties as new bran-centric ecosystem
emerges.
PR for the purpose of Cannes Lions is the creative use of reputation management by the
building and preservation of trust and understanding between individuals, businesses or
organisations and their publics/audiences.
PR Lions will be awarded to the freshest creative PR campaigns, programs and tactics that
actively engage consumers/audiences to products/brands/organisations and demonstrate the
highest levels of strategic planning, creativity and business results.
This year the PR Lions has received 1969 entries from 70 countries.
The Jury, made up of senior practitioners from international PR agencies and consultancies, will
judge the entries based on four main criteria: Strategy & Research, Execution, Creativity &
Originality and Documented Results.
Each entry will receive four marks which will make up the total vote and these marks will be
weighted as follows:
Strategy & Research: 30%
Execution: 20%
Creativity & Originality: 20%
Documented Results: 30%
Tuesday 23 June.
83
The PR Lions trophies will be presented during the Media, PR, Outdoor, Glass and Creative
Efectiveness Lions awards ceremony, which will take place on the evening of Tuesday 23 June
13.2 PR Lions Jury President
Lynne Anne Davis, President & Senior Partner, Asia Pacific, FleishmanHilard
Lynne Anne Davis oversees the agency’s Asia Pacific operations, encompassing three brands
and 19 offices in ten countries. Under her leadership, FleishmanHillard has been awarded Asia
Pacific Network of the Year five times by three different industry authorities over the past
decade, and is consistently the fastest growing region in the company, named 2014 Global
Agency of the Year by PRWEEK.
Awell-respected thought-leader and speaker on industry innovation, Lynne Anne has served on
many prominent awards panels, including as PR Jury President in the 2013 SPIKES Asia Festival
of Creativity.
In 2013 she was named Global Women’s Champion in the Women of Excellence Awards held
by the National Association of Female Executives, and received an Individual Achievement
Award by The Holmes Report. She is featured in the 2014 business book, Break the Ceiling,
Touch the Sky, highlighting “success secrets of the world’s most inspirational women”.
Lynne Anne was voted one of Asia’s Most Admired Agency Leaders in a 2014 poll of senior
marketing executives conducted by Campaign, and success of the agency in Asia earned her a
spot on PRWEEK’s 2014 Power List.
13.3 PR Lions Jury
Country
Name
Title
Company
Asia Pacific
Lynne Anne Davis (Jury
President)
President & Senior Partner,
Asia Pacific
FleishmannHillard
Argentina
Gabriela Korovsky
Director – Co. Founder
Australia
Ben Shipley
Creative & Digital Director
Belgium
Melvin Koopmans
Partner
Oona Benelux
Brazil
Kiki Moretti
In Press Porter Novelli
Colombia
Keka Palacio
Creative Strategist – Partner
Babel Group
France
Isabelle Wolf
Kingcom
Germany
Jan Dirk Kemming
Chief Creative Officer, Europe
Weber Shandwick
India
Paresh Chaudhry
Israel
Guy Weinberger
Partner & Chief Executive
Officer
Madison
Communications
SMG - Sheetrit Media
Group
Italy
Nicola Rovetta
Creative Director
Golin
Koichiro Shima
Co-Chief Executive Officer,
Creative Director, Editor-inChief
Hakuhodo Kettle
Japan
Urban Communication
Group
Hill & Knowlton
Strategies
84
New Zealand
Trish Sherson
Director
Sherson Wills
Norway
Eva Sannum
Creative Director
Geelmuyden Kiese
Poland
Sebastian Stępak
Managing Director
MSL
Portugal
Catarina Vasconcelos
General Director
LPM Comunicação
Spain
Ana de Castro Huerta
Havas PR & Havas Sport
& Entertainment
Sweden
Karin Schollin
General Director & Head of
Social Media
Key Account Manager and
Partner
UK
Amanda Pierce
Burson-Marsteller
USA
Jennifer Cohan
President
Edelman
Global
Stuart Smith
Global CEO
Ogilvy PR
Prime
13.4 PR Lions Entries by Country 2011-2015
Country
Argentina
Australia
Austria
Bahrain
Bangladesh
Belgium
Brazil
Bulgaria
Canada
Chile
China
Chinese Taipei
Colombia
Costa Rica
Croatia
Czech Republic
Denmark
Dominican Republic
Ecuador
Egypt
El Salvador
Finland
France
Germany
Greece
Guatemala
Honduras
Hong Kong
Hungary
India
Indonesia
2011
2012
2013
2014
2015
21
38
1
0
0
4
58
1
3
3
22
5
10
11
0
3
1
3
0
0
0
6
31
39
0
0
0
4
2
14
1
17
70
3
0
0
43
85
0
27
0
24
2
20
7
0
5
4
4
4
0
2
9
36
71
0
2
0
4
3
19
1
21
60
5
0
0
33
92
2
16
4
46
4
13
5
0
3
5
2
13
2
0
5
54
61
3
0
1
10
2
27
1
44
84
7
0
7
29
135
1
28
7
45
9
27
4
0
2
15
2
6
3
0
11
113
95
3
6
1
21
1
38
2
21
84
5
1
0
25
123
0
19
8
49
3
33
4
1
1
8
3
15
0
1
10
79
90
3
11
3
3
18
39
0
85
Ireland
Israel
Italy
Japan
Kenya
Latvia
Lebanon
Lithuania
Macedonia
Malaysia
Mauritius
Mexico
Mozambique
Namibia
The Netherlands
New Zealand
Norway
Pakistan
Paraquay
Peru
The Philippines
Poland
Portugal
Puerto Rico
Qatar
Republic of Georgia
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovak Republic
Slovenia
South Africa
South Korea
Spain
Sri Lanka
Sweden
Switzerland
Thailand
Tunisia
Turkey
Ukraine
United Kingdom
Uruguay
USA
Venezuela
Vietnam
1
13
7
50
0
0
6
2
0
4
0
2
0
1
11
13
11
0
1
3
5
9
10
3
0
1
16
7
2
0
3
1
0
10
9
48
1
52
9
6
3
6
1
3
79
1
128
0
0
0
6
37
66
0
3
18
2
0
5
0
5
0
0
20
9
23
1
0
8
9
6
13
6
1
1
15
18
0
4
16
1
0
9
7
52
0
54
13
14
2
4
2
5
68
2
139
4
0
2
8
37
63
1
1
14
0
0
4
0
14
0
0
37
17
18
1
3
4
8
6
12
21
1
0
12
18
3
2
10
1
0
19
19
23
2
56
14
14
1
10
5
17
96
2
207
3
0
6
8
34
75
0
1
2
0
0
12
0
28
0
0
37
20
25
1
10
11
14
14
13
20
3
0
24
53
0
1
17
7
1
15
21
54
5
71
11
17
0
7
2
20
161
4
279
0
0
10
12
66
86
0
1
22
0
1
6
2
29
1
0
45
26
15
1
9
24
15
22
11
16
3
2
20
54
4
0
30
2
0
13
25
74
9
69
11
25
9
14
8
35
157
5
319
0
1
TOTAL
819
1130
1296
1850
1969
86
13.5 PR Lions Judging Procedure
The judging sessions are held in Cannes from Wednesday 17 to Monday 22 June.
During the first three days, the jurors are divided into four sub-juries, each group viewing one
quarter of all the entries. The shortlist is decided by a first round of voting through a
computerised voting system, which selects the highest marks given in each category. The
shortlist forms the basis for the Juries' discussions and awarding of Gold, Silver and Bronze
awards.
After this first viewing, the Jury work together as a single team to vote and review the
shortlisted entries, deliberate and eventually award the prizes.
neutralised.
13.6 PR Lions Trophies
The Grand Prix
A Grand Prix is selected from the Gold winners. Entries in the charities and public services
categories are excluded from this award.
National Diplomas
the Festival.
13.7 Previous PR Lions Grand Prix Winners
 2014: Creative Artists Agency, Los Angeles, USA, ‘The Scarecrow’, Chipotle Mexican Grill
 2013: McCann Melbourne, Australia, ‘Dumb Ways To Die’, Metro Trains
87
 2012: JWT San Juan, Puerto Rico, ‘The Most Popular Show’, Banco Popular de Puerto Rico
 2011:
Clemenger BBDO Melbourne, Australia, ‘Break Up’, National Australia Bank
 2010:
TBWA\CHIAT\DAY LA, USA, ‘Replay’, Gatorade
 2009:
Cumminsnitro Brisbane, Australia, ‘Best Job in the World’, Tourism Queensland
13.8 PR Lions Awarded by Country 2010-2014
Country
Argentina
Australia
Belgium
Brazil
Canada
Colombia
Costa Rica
Denmark
Ecuador
Finland
France
Germany
Guatemala
Hong Kong
India
Ireland
Israel
Italy
Japan
Korea
Latvia
Lebanon
Mexico
The
Netherlands
New Zealand
Norway
Paraguay
Peru
Poland
Portugal
Puerto Rico
Romania
Russia
Singapore
South Africa
South Korea
Spain
Sweden
Switzerland
2010
2011
2012
2013
2014
0
2
2
3
0
0
1
0
0
1
0
4
0
0
1
0
0
2
2
1
0
0
0
0
3
0
2
0
1
0
0
0
0
1
1
0
1
3
0
3
0
2
0
0
1
0
2
10
3
0
1
3
0
0
2
0
1
4
0
0
0
0
2
3
2
0
0
4
0
4
8
3
7
0
0
1
2
0
1
4
12
0
0
3
1
0
2
2
0
1
0
1
6
2
0
8
0
1
1
0
0
0
1
1
1
0
4
0
0
2
4
0
0
0
1
1
1
1
1
1
0
0
0
0
1
1
0
1
0
0
0
0
2
7
1
0
1
0
0
1
0
0
2
0
0
0
0
0
1
0
0
1
0
1
0
1
2
1
0
0
3
0
0
7
1
4
1
2
0
0
0
3
0
3
1
0
2
2
4
0
2
1
0
0
2
0
1
0
1
0
0
0
2
4
0
88
Thailand
Turkey
United Arab
Emirates
United
Kingdom
Uruguay
USA
1
0
0
0
0
0
1
0
1
2
0
0
0
0
1
4
8
2
12
3
0
6
0
7
1
11
0
8
0
18
TOTAL
44
39
69
96
71
89
14. PRESS LIONS
14.1 Introduction
Press Lions have the distinction of being the second entry section of the competition, the
addition of which is considered to be a milestone in Cannes Lions’ history.
Originally known as the Press & Poster Lions, its launch caused a stir. After 38 years, the Festival
was visibly headed in a new direction – evolving from an ‘advertising film festival’ to the
‘International Advertising Festival’ which paved the way for the inclusive, holistic view we hold
today.
Over the years the Press jury has been presided over by industry legends, including Frank Lowe
in 1995, Dan Wieden in 2003, David Droga in 2006 and Mark Tutssel in 2010. In an ironic turn, in
2013 with Marcello Serpa at the helm, the Grand Prix was awarded to an iPad mini campaign
suggesting that the print medium was in decline. But if the on-going strength of this section is
any indication, this was a message that was premature - if we had laid out the boards entered
last year there would have been 11,000 feet of creative.
The definition of Press for the purpose of Cannes Lions is advertisements intended for published
printed media including newspaper, magazine, journals and single page inserts and advertorials.
The Craft categories reward the use of creative techniques.
This year the Press Lions has received 4470 entries from 75 countries.
Monday 22 June.
The Press Lions trophies will be presented during the Direct, Mobile, Press and Promo &
Activation Lions Awards Ceremony, which will take place on the evening of Monday 22 June in
the Grand Auditorium of the Palais des Festivals.
14.2 Press Lions Jury President
Pablo Del Campo, Worldwide Creative Director, Saatchi & Saatchi
Pablo Del Campo is one of the world’s most awarded creative leaders in advertising. He was
recently appointed Worldwide Creative Director of Saatchi & Saatchi.
In January 2000, he started up Del Campo Saatchi & Saatchi in Argentina, aiming to create a top
local agency, and a very solid one globally. The goal was achieved when Del Campo Saatchi &
Saatchi was named International Agency of the Year by Advertising Age. Since its foundation the
agency was always between the Top Ten of the Gunn Report.
Under Pablo’s leadership, the agency has earned a reputation for world-changing creativity, with
high profile clients in Argentina, Latin America and globally, including Procter & Gamble, CocaCola, Sony PlayStation, Toyota, Mondelez and InBev.
90
Pablo deeply believes that the agency’s key feature is developing Ideas bigger than ads. He is
also convinced about the importance of building Lovemarks, helping brands to create a
profound emotional connection with the consumer comparable to a human relationship. These
are the pillars on which he built his career so far and continue from now, in his new global role.
Pablo and his teams have won 73 Cannes Lions. The agency ranked number one in Argentina for
the last nine years and has been elected Best Agency in Latin America for five years in a row.
14.3 Press Lions Jury
Country
Name
Title
Company
Argentina
Pablo Del Campo
(Jury President)
Australia
Matt Gilmour
Worldwide Creative
Director
Executive Creative
Director
Brazil
Guilherme Jahara
F.biz
China
Kitty Lun
Chairman/ Chief Executive
Officer
Lowe
France
Pierrette Diaz
Creative Vice President
Y&R
Germany
Fabian Kirner
Grey
India
Kondiparthi Sridhar
SapientNitro
Lebanon
Ramsey Naja
Chief Creative Officer,
MEA
J. Walter
Thompson
Mexico
Jessica Apellaniz
Group Creative Director
Publicis
Portugal
Luciana Cani
Executive Creative
Director
Leo Burnett
Singapore
Chris Chiu
Founder
Ren Partnership
South
Africa
Jonathan Deeb
Executive Creative
Director
FCB
Spain
Carlos Jorge
Creative General Director
Contrapunto BBDO
Thailand
Prangthip Seelos
Executive Creative
Director
Creative Juice G1
Turkey
Ergin Binyildiz
Havas Worldwide
UK
Ben Priest
USA
Tony Calcao
Chief Creative Officer,
Founder
EVP / Executive Creative
Director
Saatchi & Saatchi
Archibald /
Williams
adam&eveDDB
Crispin Porter
Bogusky
14.4 Press Lions Entries by Country 2011 - 2015
Country
2011
2012
2013
2014
2015
Argentina
126
112
116
149
128
91
Australia
Austria
Bahrain
Bangladesh
Belgium
Bolivia
Brazil
Bulgaria
Canada
Chile
China
Chinese Taipei
Colombia
Costa Rica
Czech Republic
Denmark
Dominican
Republic
Ecuador
Egypt
El Salvador
Estonia
Finland
France
Germany
Greece
Guatemala
Honduras
Hong Kong
Hungary
India
Indonesia
Ireland
Israel
Italy
Japan
Jordon
Kazakhstan
Kenya
Kuwait
Latvia
Lebanon
Lithuania
Macedonia
Malaysia
Mauritius
Mexico
Morocco
Mozambique
Namibia
The Netherlands
New Zealand
Nicaragua
Nigeria
Norway
174
33
42
0
58
0
662
1
112
122
74
9
53
23
25
34
126
53
0
0
55
3
948
1
66
154
113
3
110
29
29
22
96
39
0
1
53
1
797
0
116
123
202
28
167
9
34
9
72
24
0
9
44
1
714
0
73
140
178
15
97
18
1
21
72
12
3
0
16
6
550
1
63
86
159
10
118
12
27
10
2
0
5
21
0
12
4
3
0
24
472
349
3
13
0
69
5
267
60
4
65
64
31
0
3
0
0
1
7
0
1
59
2
147
4
26
0
54
33
0
0
38
33
0
3
0
16
325
385
6
15
0
117
6
266
36
9
51
101
34
0
13
0
4
0
1
4
0
51
1
165
0
9
0
45
38
0
1
8
24
11
1
1
6
333
311
4
23
4
49
0
257
58
5
35
65
22
0
5
16
0
0
21
2
0
71
3
168
0
3
1
45
26
0
18
26
18
13
7
0
8
317
377
1
19
13
76
2
152
37
3
38
51
31
0
0
0
0
0
12
0
0
70
0
178
0
0
0
13
53
6
17
10
15
0
0
0
2
223
200
0
19
19
43
0
132
36
3
21
47
32
3
1
1
13
0
38
2
0
105
0
173
0
3
0
36
40
2
5
4
92
Oman
Pakistan
Panama
Paraguay
Peru
The Philippines
Poland
Portugal
Puerto Rico
Qatar
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovak Republic
Slovenia
South Africa
South Korea
Spain
Sri Lanka
Sweden
Switzerland
Thailand
Tunisia
Turkey
Uganda
Ukraine
United Arab
Emirates
United Kingdom
Uruguay
USA
Venezuela
Vietnam
5
0
3
2
23
33
22
27
37
0
14
78
24
0
111
11
0
142
40
195
3
50
121
146
3
146
0
13
0
3
1
3
24
32
28
55
21
2
13
62
11
0
163
27
0
194
41
185
1
84
133
143
15
232
0
4
0
2
5
3
28
52
23
46
18
5
8
52
5
2
159
23
0
162
17
97
6
69
112
222
0
157
4
4
6
0
5
0
60
34
7
45
29
5
13
38
3
1
129
3
1
122
22
115
2
16
124
141
9
127
0
4
0
4
3
2
31
17
14
41
29
6
4
16
7
3
62
4
3
182
31
96
22
31
93
120
3
223
0
9
112
170
126
113
118
242
8
401
17
14
399
11
390
36
6
386
9
428
32
39
333
20
348
13
20
311
11
446
3
34
TOTAL
5415
6056
5711
5007
4470
14.5 Press Lions Judging Procedure
The judging sessions are held in Cannes from Thursday 18 to Sunday 21 June.
During the first two days, all the jurors are divided into two sub-juries, each group viewing one
half of all adverts. The shortlist is decided by a first round of voting. A computerised voting
system selects the highest marks given in each category. This forms the shortlist and is the basis
for the Juries' discussions and awarding of Gold, Silver and Bronze awards.
After the first viewing to reach the shortlist, the Jury work together as a single team to vote and
review the shortlisted entries, deliberate and eventually award the prizes.
neutralised.
93
The 2015 Awards process, including the appointment of the Presidents and Jurors will be
14.6 Press Lions Trophies
The Grand Prix
categories are excluded from this award.
National Diplomas
the Festival.
14.7 Previous Press Lions Grand Prix Winners

2014: adam&eveDDB London, UK, ‘Christmas Lunch’, ‘Gravel’, ‘Wire Wool’,‘Sink Plug’,
‘Toothbrush’, Harvey Nichols

2013: TBWA\Media Arts Lab Los Angeles, USA, ‘Time’, ‘Surfer’, ‘Wired Magazine’, ‘New
Yorker’, ‘Wallpaper’, Apple

2012: Fabrica, Treviso, Italy, ‘Unhate (Palestine & Israel)’, ‘Unhate (USA & Venezuela)’
‘Unhate (Germany & France)’, United Colours of Benetton

2011: JWT Shanghai, China, ‘Heaven and Hell’, Samsonite

2010: AlmapBBDO São Paulo, Brazil, ‘Bono’, ‘Eminem’, ‘Amy’, ‘Britney’, ‘Marilyn’, Billboard

2009: Fred & Farid Paris, France, ‘Dakota 1’, ‘Dakota 2’, ‘Dakota on Road’, ‘Coco White
Flare’, ‘Coco Crouching’, Wrangler

2008: DDB South Africa, Johannesburg, ‘Paint’, ‘Pants’, ‘Park’, ‘Spit’, Energizer Lithium
Batteries

2007: Saatchi & Saatchi New York, USA, ‘Soy Sauce’, ‘Mayo’, Ketchup’, Ultra Tide Stain
Remover, Procter & Gamble

2006: FCB Johannesburg, South Africa, ‘Periscope’, Lego
94

2005: TBWA\Paris, France, EMI, Music Piracy Awareness campaign, ‘Fingers’, Heart’, ‘Vocal
Cords’, Supporters’, ‘Sweat’

2004: DDB London, UK, ‘Cops’, VW Polo, Volkswagen

2003: TBWA\PARIS, France, ‘Rebirth’, Sony PlayStation

2002: Saatchi & Saatchi, UK, the Club 18-30 Package Holidays campaign
Previous Grand Prix winners before Press & Outdoor were separate categories:

2001: Paradiset DDB, Sweden, the Diesel Clothing campaign (Press)

2000: Lowe Lintas, UK, the Whitbread Beer Company campaign, Stella Artois (Press)

1999: TBWA London, UK, ‘Nipples’, Sony PlayStation (Press)

1998: Arnold Communications, USA, the Volkswagen Beetle campaign (Press)

1997: Leo Burnett, UK, ‘Skidmarks’, Mercedes-Benz (Outdoor)

1996: Dentsu Young & Rubicam, Japan, ‘Safety Pin’, Volvo (Outdoor)

1995: No Grand Prix was awarded

1994: Andromeda, Australia, ‘Shark’, JBA Group, Kadu clothing (Press)

1993: DM9 Publicidade, Brazil, the Guarana Diet campaign. Guarana Antarctica (Press)

1992: McCann Erickson Italiana, Italy, the Levis Strauss Italia campaign (Press)
14.8 Press Lions Awarded by Country 2010-2014
Country
Argentina
Australia
Austria
Belgium
Brazil
Canada
Chile
China
Colombia
Costa Rica
Czech
Republic
Egypt
France
Germany
Guatemala
Hong Kong
India
2010
2011
2012
2013
2014
2
0
0
0
9
1
3
1
1
0
0
10
1
0
1
19
1
3
3
1
1
5
4
1
0
18
0
2
4
1
0
3
3
0
3
25
1
6
4
0
0
4
3
3
1
22
0
2
5
1
0
0
1
1
2
1
9
1
1
1
6
0
6
8
0
3
4
0
5
5
0
4
4
0
5
2
0
2
11
0
9
3
0
0
2
95
Israel
Italy
Malaysia
Mexico
New Zealand
Peru
The
Philippines
Poland
Portugal
Puerto Rico
Russia
Singapore
South Africa
Spain
Switzerland
Thailand
Turkey
UAE
United
Kingdom
Uruguay
USA
Vietnam
TOTAL
1
2
0
2
1
0
0
0
1
1
1
0
1
0
1
0
2
1
0
0
0
0
1
0
3
0
0
1
3
0
3
0
0
0
1
0
1
0
0
1
2
3
0
4
1
4
8
1
2
0
0
3
3
6
1
3
4
4
0
2
0
1
6
6
3
3
3
1
2
0
0
0
0
4
6
3
1
3
2
8
0
0
2
0
3
5
2
0
1
2
4
2
5
2
3
0
2
0
68
0
4
0
98
1
3
0
94
0
9
1
109
2
4
1
94
96
15. PRODUCT DESIGN LIONS
15.1 Introduction
The inclusion of a Product Design entry section last year was part of an on-going commitment
to a holistic representation of the communications landscape, regardless of medium or
method, and like all new Lions was the product of extensive campaigning by, and consultation
with, the industry.
Product Designers felt passionately that their understanding of the core business of a brand
directly impacted its aesthetic, and that this craft in-turn informed communication. By
awarding and encouraging this way of thinking with a Lion, it was argued, the industry could be
brought closer to clients and a benchmark could be set to powerfully and positively influence
its future.
Product Design for the purpose of Cannes Lions is the applied use of physical products in aiding
the communication of a brand ethos as well as its use to have a positive impact on improving
people’s lives.
The Jury's voting will be based on four main criteria: Form, Function, Innovation and the Brand
Impact.
Each criteria will account for 25% of the vote.
This year, the Product Design Lions category has received 280 entries from 46 countries.
Wednesday 24 June.
The Product Design Lions trophies will be presented during the Design, Product Design, Radio
and Cyber Lions Awards Ceremony, which will take place on the evening of Wednesday 24 June
15.2 Product Design Lions Jury President
Dan Formosa, Designer, Dan Formasa
Dan Formosa is consultant in design. He has developed innovative products and services
for companies worldwide, in a wide range of categories – from cars to food, kitchen
products to surgical equipment. With a background in product design, he holds a Masters
degree and Ph.D. in Ergonomics and Biomechanics. His work has received numerous
awards and has been selected for exhibits internationally.
Starting his career, Dan was a member of the team that designed IBM’s first personal
computer. In 1981 he helped form Smart Design, with the idea that design should be about
people, not things. He recently established two design collectives – 4B, focusing on design
and gender, and Brainpool, focusing on perception and our emotional connections with
products and brands.
Dan helped create the Masters in Branding program at the School of Visual Arts in New
York City, the first of its kind, exploring the future of brands. He lectures and writes
frequently about the physical and emotional aspects of design. He appears in the
documentary films Objectified and Design & Thinking.
97
15.3 Product Design Lions Jury
Country
Name
Title
Agency
USA
Dan Formosa
(Jury President)
Leonardo
Massarelli
Designer
Dan Formosa
Creative Director
Questto|Nó
Italy/USA
Defne Koz
Industrial Designer
Koz+Susani Design
Germany
Ruth Berktold
Professor /Architect
Yes Architecture / Yes
Products
Japan
Gen Suzuki
Industrial Designer
Gen Suzuki Studio
Singapore
Priscilla
Shunmugam
Womenswear Designer
Ong Shunmugam
Sweden
Jonas Pettersson
Founder/Entrepreneur/De
signer
Form Us With Love
Industrial Designer
Samuel Wilkinson
Studio
Product Design Lead & Art
Director
Spotify
Brazil
Samuel
Wilkinson
Tobias van
Schneider
UK
USA
15.4 Product Design Lions Entries by Country 2014 -2015
Country
Argentina
Australia
Austria
Belgium
Brazil
Canada
Chile
China
Chinese Taipei
Colombia
Denmark
Ecuador
Finland
France
Germany
Guatemala
Hong Kong
Hungary
India
Israel
Italy
Japan
Kuwait
Latvia
Malaysia
2014
2015
2
8
0
1
19
5
0
8
0
9
0
3
3
3
14
0
3
1
6
0
3
15
1
2
0
7
10
1
0
19
2
2
11
1
10
5
2
0
5
12
3
1
2
3
2
6
28
0
0
1
98
Mexico
New Zealand
Paraguay
Peru
Poland
Portugal
Puerto Rico
Romania
Russia
Saudi Arabia
Singapore
Slovak Republic
South Africa
South Korea
Spain
Sri Lanka
Sweden
Switzerland
Thailand
The Netherlands
The Philippines
Tunisia
Turkey
United Kingdom
USA
Vietnam
2
3
0
0
3
2
0
2
6
0
7
1
2
9
4
1
8
1
0
2
4
0
0
0
10
18
3
4
6
2
1
1
5
2
0
2
1
6
1
3
17
13
0
3
1
7
7
3
1
1
3
5
49
3
TOTAL
194
280
15.5 Product Design Lions Judging Procedure
The judging sessions take place in Cannes from Sunday 21 to Tuesday 23 June.
The Jury will work together as one group over three days to firstly arrive at a shortlist before
discussing and voting on the winners.
neutralised.
15.6 Product Design Lions Trophies
The Grand Prix
The Grand Prix is selected from all the Gold winners.
99
National Diplomas
the Festival.
15.7 Previous Product Design Lions Grand Prix Winners

2014:
G-Star Raw Amsterdam / FHV BBDO Amsterdam / Part of a Bigger Plan
Amsterdam, The Netherlands, ‘Raw for the Oceans’, G-Star Raw
15.8 Product Design Lions Awarded by Country 2014
Country
The
Netherlands
South Korea
Sweden
United
Kingdom
USA
TOTAL
2014
1
2
1
2
3
9
100
16. PROMO & ACTIVATION LIONS
16.1 Introduction
Now in its tenth year, Promo, as it was originally entitled, was conceived to award creative
excellence in sales promotion including retail marketing, environmental design and in-store
advertising.
Within a handful of years, like many other branches of branded communications, the
landscape had changed dramatically and thanks to some campaigning by the industry,
including the 2009 jury, the section was renamed Promo & Activation the following year to
better reflect trends in the work. This has had the effect of opening the competition up to
global
Continued change and exponential growth since has seen an expansion to encompass digital
communications. However, for now, events and promotional stunts still reign supreme in
Promo & Activation, as brands and their agencies continue to develop creative ways of directly
engaging with consumers.
Promo & Activation for the purpose of Cannes Lions encompasses activity which is designed to
create immediate activation and/or offer for the sales of a product or service. This may be
achieved using live engagement through stunts, installations, festivals and events, ambient,
competitions, in-store, launches, exhibitions and other promotional vehicles, or through digital
and social mediums.
Every entry, whichever medium used, must show a promotional message.
Promo & Activation Lions will be awarded to the freshest, most innovative, creative ideas that
actively engage consumers to products/brands and achieve measurable results.
The Jury will be made up of top international creatives who will judge using four criteria creativity, strategy, execution and results. Strategy and execution will each account for 20% of
the vote, with creativity and results each accounting for 30%.
3196 entries from 73 countries have been entered this year.
journalists, under embargo, at a press conference with the Jury President Panel at 10:30,
Monday 22 June.
The Promo & Activation Lions trophies will be presented during the Direct, Promo &
Activation, Mobile and Press Lions Awards Ceremony, which will take place on the evening of
Monday 22 June in the Grand Auditorium of the Palais des Festivals.
16.2 Promo & Activation Lions Jury President
Matt Eastwood, World Chief Creative Officer, J. Walter Thompson
Matt Eastwood joined J. Walter Thompson as Worldwide Chief Creative Officer in July 2014.
Described by Britain’s Campaign magazine as a “unicorn” in the communications industry, Matt
has overseen some of the most innovative and recognizable creative projects in advertising
101
today. His career has spanned numerous agencies, specialties and countries, including
Australia, the UK and US.
Matt was a founding partner of M&C Saatchi in Australia before he went on to join DDB
Australia in 2006 as National Creative Director and Vice Chairman. In 2010, Matt became Chief
Creative Officer of DDB New York, which, in the 2013 Gunn Report, was named the 13th most
awarded agency in the world. At the same time, AdAge's 2013 Award's Report listed Matt as
the fifth most awarded chief creative officer worldwide. During his career Matt has won
numerous accolades and honors including Campaign Brief Agency of the Year, Australian
Creative Hotshop, Adnews Agency of the Year, Creativity’s Agency to Watch, B&T Agency of the
Year, Spikes Network of the Year, and Campaign magazine Network of the Year.
He is a highly awarded creative with an international sensibility, living life as a New Yorker.
16.3 Promo & Activation Lions Jury
Country
Global
Argentina
Name
Title
Matt Eastwood
(Jury President)
Diego
Medvedocky
Worldwide Chief
Creative Officer
VP & Executive
Creative Director
Managing Director,
Activations
Agency
J. Walter Thompson
Grey
Dentsu Aegis
Network
Australia
Kylie Green
Belgium
Philippe Fass
Creative Director
Happiness Brussels
Brazil
Julio Anguita
/ Partner
Babel
Canada
Rene Rouleau
Creative Director
Proximity
Czech
Republic
Jaime
Mandelbaum
Chief Creative Officer Central & Eastern
Europe
Y&R
Finland
Timo
Silvennoinen
Creative Director
McCann Helsinki
France
Mark Forgan
Creative Director
Rosapark
Germany
Tim Stuebane
Italy
Sergio
Spaccavento
Executive Creative
Director
Executive Creative
Director
Japan
Takashi Fukuda
Creative Director
Mexico
Esteban Sacco
New
Zealand
Tony Clewett
Puerto Rico
Rafael Sepúlveda
Russia
Andrey
Gubaydullin
Singapore
Joji Jacob
South Africa
Pepe Marais
Founder & Chief
Creative Officer
Executive Creative
Director
General Creative
Director
Executive Creative
Director
Group Executive
Creative Director
Ogilvy & Mather
Conversion
Dentsu
Sparkling
FCB
de la Cruz &
Associates
Voskhod
DDB Group
Joe Public
102
Carlos Sanz de
Andino
Johanna
Hofman-Bang
Chief Creative Officer &
Partner
Darwin & Co.
Art Director
Forsman &
Bodensfors
Switzerland
Grischa Rubinick
Creative Director
The House Agency
The
Netherlands
Gregg Clampffer
Creative Director
72andSunny
UK
Karin OnsagerBirch
Blue Hive
USA
Natalie Lam
USA
Brent Anderson
Spain
Sweden
Executive Creative
Director
Executive Creative
Director
Razorfish
TBWA\Chiat\Day
16.4 Promo & Activation Lions Entries by Country 2011-2015
Country
2011
2012
2013
2014
2015
Argentina
Australia
Austria
Azerbaijan
Bahrain
Bangladesh
Belarus
Belgium
Brazil
Bulgaria
Canada
Chile
China
Chinese Taipei
Colombia
Costa Rica
Czech Republic
Denmark
Dominican
Republic
Ecuador
Egypt
El Salvador
Finland
France
Germany
Ghana
Greece
Guatemala
Honduras
Hong Kong
Hungary
India
Indonesia
Ireland
Israel
Italy
49
102
17
0
8
0
1
58
216
1
44
8
52
7
20
1
2
17
3
1
8
2
11
77
182
0
0
2
0
31
5
89
6
0
50
18
60
131
23
0
0
0
1
82
273
0
75
6
55
8
27
2
6
23
7
15
4
1
18
71
247
0
0
11
0
22
5
85
5
3
21
42
75
148
9
0
0
0
0
61
312
1
89
8
54
12
33
7
1
24
5
18
7
0
14
98
174
0
2
18
6
27
4
73
7
3
19
42
67
177
26
1
0
7
1
62
267
5
74
7
68
9
54
8
8
24
4
18
0
1
17
149
221
2
0
18
3
46
9
86
7
8
14
59
69
160
14
0
0
6
0
70
245
2
78
17
76
6
51
17
9
25
1
28
1
1
7
118
157
0
5
12
3
36
16
53
4
5
18
57
103
Japan
Jordon
Kazakhstan
Kenya
Kuwait
Latvia
Lebanon
Lithuania
Macedonia
Malaysia
Mexico
Morocco
Mozambique
Namibia
The Netherlands
New Zealand
Nicaragua
Nigeria
Norway
Oman
Pakistan
Panama
Paraguay
Peru
The Philippines
Poland
Portugal
Puerto Rico
Qatar
Republic of
Georgia
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovak Republic
Slovenia
South Africa
South Korea
Spain
Sri Lanka
Sweden
Switzerland
Thailand
Tunisia
Turkey
Ukraine
United Arab
Emirates
United Kingdom
Uruguay
USA
Venezuela
Vietnam
116
0
0
0
0
0
10
0
0
7
25
0
0
1
46
32
0
0
26
0
2
0
0
6
11
5
33
5
0
1
5
15
2
1
34
1
0
44
16
100
4
71
40
27
3
13
0
19
87
2
224
3
0
116
0
0
3
1
1
15
1
0
16
62
0
0
0
46
42
0
1
42
3
0
1
5
17
20
14
23
12
2
0
8
37
2
0
66
1
0
30
51
108
3
79
57
30
2
19
7
28
118
3
248
1
4
133
0
1
2
0
0
6
0
0
18
59
0
0
0
91
52
0
0
26
0
0
4
5
18
18
18
29
30
1
0
20
41
4
1
68
1
2
49
85
108
3
67
45
37
2
12
6
31
144
2
374
8
2
141
0
0
0
3
0
3
0
2
24
74
0
0
0
53
57
2
2
34
0
4
6
10
34
26
15
17
36
4
0
28
70
1
2
50
1
1
67
50
81
7
69
30
27
2
31
3
43
153
7
436
0
8
128
3
0
2
0
0
12
0
1
17
75
3
2
0
67
51
0
0
42
0
0
1
11
34
19
22
23
16
0
2
18
38
8
3
57
2
0
38
56
117
9
54
37
42
5
25
4
41
176
8
551
0
9
TOTAL
2125
2674
2974
3241
3196
104
16.5 Promo & Activation Lions Judging Procedure
The judging sessions take place in Cannes from Tuesday 16 to Sunday 21 June.
During the first three days, the Jury is divided into six sub-juries, each group viewing one sixth of
the 3196 entries submitted to reach a shortlist.
After this first voting round, the jury work together as a single team to vote on the shortlist,
deliberate and eventually award the Gold, Silver and Bronze Promo & Activation Lions and a
Grand Prix.
neutralised.
16.6 Promo & Activation Lions Trophies
The Grand Prix
In each category, the Jury will award Gold, Silver and Bronze Promo & Activation Lions to entries
judged to be deserving of this honour. These awards will be given to the entrant companies.
National Diplomas
mark in the first round of voting. Certificates will be sent to the entrant company after the
Festival.
16.7 Previous Promo & Activation Lions Grand Prix Winners

2014: adam&eveDDB London, UK, ‘Sorry I spent it on myself’, Harvey Nichols

2013: Ogilvy Brasil São Paulo, Brazil, ‘Immortal Fans’, Sport Club Recife

2012: Crispin Porter + Bogusky, Boulder, USA, ‘Small Business Gets an Official Day’, American
Express

2011: BV McCann Erickson Bucharest, Romania, ‘American Rom’, Kandia Dulce
105

2010: TBWA\CHIAT\DAY LA, USA, ‘Replay’, Gatorade

2009: Beacon Communications Tokyo, Japan, ‘Yubari’, Yubari Resort

2008: BBDO New York, USA, ‘Voyeur Integrated Campaign’ HBO

2007: TBWA\WHYBIN Auckland, New Zealand, ‘Bonded by Blood’, NZRU/adidas

2006: Crispin Porter + Bogusky Miami, USA, ‘Fast’, VW Cars, Volkswagen
16.8 Promo & Activation Lions Awarded by Country 2010-2014
Country
2010
2011
2012
2013
2014
Argentina
Australia
Austria
Belgium
Brazil
Canada
China
Colombia
Costa Rica
Denmark
Dominican
Republic
Ecuador
Egypt
Finland
France
Germany
Guatemala
Hong Kong
India
Italy
Japan
Mexico
New Zealand
Norway
Peru
Poland
Portugal
Puerto Rico
Romania
Russia
Singapore
South Africa
South Korea
Spain
Sweden
Switzerland
Thailand
The Netherlands
The Philippines
Tunisia
UAE
United Kingdom
USA
2
6
1
0
3
0
2
1
0
0
1
0
0
1
0
3
0
1
1
4
2
1
2
0
0
0
0
0
0
0
0
0
0
3
5
1
0
4
0
0
0
3
8
4
3
0
0
2
3
1
0
0
0
0
0
0
1
4
4
0
0
2
0
1
1
1
1
0
1
0
0
2
0
2
1
0
1
4
2
2
1
0
0
0
1
10
2
5
0
6
8
1
0
2
0
0
0
0
0
0
1
8
0
1
0
3
5
6
5
1
0
1
0
0
0
0
0
0
3
2
5
0
2
3
1
2
1
4
8
3
6
0
2
11
2
0
0
1
1
0
0
1
0
2
6
0
0
0
6
1
2
5
0
1
0
1
3
1
2
2
3
2
1
5
0
2
2
1
1
1
5
13
3
5
0
2
10
0
1
3
1
2
0
1
0
0
8
6
2
0
0
3
3
7
1
1
0
0
0
0
1
2
0
3
0
2
1
3
1
4
0
0
3
9
6
TOTAL
55
55
86
95
94
106
17. RADIO LIONS
Radio Lions Category Sponsored by iHeartRadio
17.1 Introduction
Launched in 2005, the Radio Lions competition honours the best international creative radio
advertising. The definition of Radio for the purpose of Cannes Lions is traditional advertising on
radio stations and paid for online radio channels. The Radio Jury will be primarily looking at the
strength of the creative idea and its execution.
Last year, the Radio jury listened to 28 hours of audio. Their choice for Grand Prix, a trio of
Lucozade spots, subsequently brought the house down with unanimous, thunderous applause
at its awards show. It’s clear that while the maturity of radio makes it by definition a traditional
medium, the work has become anything but. And its popularity shows no signs of diminishing.
What also remains true is the high level of difficulty in executing great radio. In this, its tenth
anniversary, we expect this section to continue being a testament to balancing craft with
creativity, but also blending innovation with execution. Reimagined uses of radio and increased
technical complexity have come to the fore, so expect to see a movement towards branded
programming and station takeovers alongside inventive use of sound.
1720 entries from 51 countries have been received into the catgory this year.
Wednesday 24 June.
The Radio Lions trophies will be presented during the Design, Product Design, Radio and Cyber
Lions Awards Ceremony, which will take place on the evening of Wednesday 24 June in the
Grand Auditorium of the Palais des Festivals.
17.2 Radio Lions Jury President
Paul Reardon, Founder-Producer-Composer, Raygun
Paul Reardon is the Executive Creative Director of Whybin\TBWA Melbourne.
As either a writer or creative director, Paul’s work has received awards or finalist placements in
every major international award show.
In 2013, for the Nissan LEAF “World Without Petrol” campaign, this tally included the One Show
Green Pencil — a first for any Australian agency and one of only four such pencils ever given
out.
In 2014, under Paul’s guidance, the agency took home seven Cannes Lions across the categories
of Media, Direct, Promo & Activtion and PR, as well as the Grand Prix for Outdoor for the ANZ
Bank “GAYTMs” campaign.
This is the second Cannes Grands Prix with Paul’s name on it, having been awarded the Grand
Prix for Radio in 2007 for a campaign he wrote for Snickers.
107
Further radio accomplishments include winning back-to-back Cannes Radio Lions, the Sirens
Australian Radio Commercial of the Year two years running, and serving as a radio jury member
in Cannes.
17.3 Radio Lions Jury
Country
Name
Title
Agency
Australia
Paul Reardon
(Jury President)
WHYBIN\TBWA
Group
Belgium
Peter Baert
Executive Creative
Director
Founder - Producer Composer
Brazil
Philippe Degen
Creative Director
Talent Propaganda
Canada
Jessica Schnurr
Copywriter
John St.
Chile
Felipe Vinuela
Chief Creative Director
Proximity
Germany
Stephan Moritz
General Manager &
Executive Producer
MOKOH Music
India
Riya Mukherjee
Creative Consultant
formerly Radio
Mirchi
New
Zealand
Bridget Taylor
Executive Creative
Director
Contagion
Norway
Hans Magne
Ekre
Executive Creative
Director / Partner
Singapore
Hanyi Lee
South
Africa
Liam Wielopolski
Spain
Pancho Cassis
Sweden
Peder
Westerberg
Creative Director
Hummingbirds
The
Philippines
Brandie Tan
Executive Creative
Director
Publicis
JimenezBasic
UK
Pam Myers
Creative Director
Rorschach Radio
USA
Claudio Lima
BRAVO/Y&R
Raygun
Shnel & Melnychuck
& Forsman &
Bodenfors
The Secret Little
Agency
Executive Creative
Director
Executive Creative
Director
DDB
LOLA Lowe &
Partners
17.4 Radio Lions Entries by Country 2011-2015
Country
Argentina
Australia
Austria
Belgium
Bolivia
Brazil
Bulgaria
Canada
2011
2012
2013
2014
2015
35
72
15
30
0
88
0
62
13
90
13
34
0
120
1
73
26
89
9
30
0
108
0
47
25
80
7
31
1
95
0
66
23
102
18
43
0
100
0
78
108
Chile
China
Chinese
Taipei
Colombia
Costa Rica
Czech
Republic
Denmark
Ecuador
Egypt
El Salvador
Finland
France
Germany
Greece
Guatemala
Honduras
Hong Kong
Hungary
India
Indonesia
Ireland
Israel
Italy
Japan
Kazakhstan
Kenya
Latvia
Lebanon
Malaysia
Mexico
Morocco
The
Netherlands
New Zealand
Norway
Oman
Pakistan
Panama
Paraguay
Peru
The
Philippines
Poland
Portugal
Puerto Rico
Qatar
Romania
Russia
Serbia
Singapore
Slovak
Republic
Slovenia
South Africa
South Korea
Spain
Sri Lanka
Sweden
Switzerland
Thailand
Trinidad &
Tobago
Tunisia
36
2
0
29
1
1
10
3
5
0
10
30
82
0
17
0
1
0
78
23
2
23
25
19
0
0
0
1
5
48
0
8
13
47
0
0
3
0
14
20
6
6
15
0
5
13
0
28
0
0
133
5
36
0
18
12
12
0
1
90
9
0
31
14
1
7
10
1
0
12
6
149
3
4
0
2
0
55
19
2
14
24
13
0
0
0
3
12
85
0
23
26
34
2
0
3
4
17
27
18
19
23
0
19
0
0
42
6
0
190
1
27
0
21
18
36
0
5
86
1
1
42
1
0
2
14
1
1
5
12
120
0
15
3
3
0
23
2
4
7
19
28
0
1
1
1
19
46
0
8
68
40
0
2
3
1
27
33
2
6
20
0
7
6
0
26
2
0
130
0
31
0
10
19
11
0
0
60
11
3
36
2
7
7
16
4
1
4
23
130
0
9
4
3
0
24
11
0
6
20
14
0
0
0
1
16
64
0
10
18
31
0
0
0
0
13
28
2
7
21
3
1
2
1
52
0
1
152
0
49
6
7
7
5
0
0
43
0
0
56
6
0
2
14
0
0
0
46
167
3
11
0
16
2
22
28
6
23
11
15
1
0
0
4
9
45
0
26
29
33
0
0
6
2
18
12
5
11
12
0
0
6
0
23
0
0
115
5
62
6
5
35
17
0
0
109
Turkey
United Arab
Emirates
United
Kingdom
Uruguay
USA
Venezuela
7
32
14
43
15
52
9
34
18
58
47
6
115
8
82
8
163
3
78
2
182
4
61
8
133
6
106
8
208
0
TOTAL
1363
1784
1552
1448
1720
17.5 Radio Lions Judging Procedure
The judging sessions take place in Cannes from Friday 19 to Tuesday 23 June.
During the first two days, the Jury is divided into two sub-juries, each group listening to a half of
the 1720 radio ads submitted to reach a shortlist.
After this first voting round, the Jury work together as a single team to vote on the shortlist,
deliberate and eventually award the Grand Prix, Gold, Silver and Bronze Lions.
neutralised.
17.6 Radio Lions Trophies
The Grand Prix
categories are excluded.
Each entry selected in the shortlist will be awarded a Shortlist Certificate, to be sent to the
National Diplomas
the Festival.
110
17.7 Previous Radio Lions Grand Prix Winners

2014: Ogilvy & Mather Johannesburg, South Africa, ‘1. Teleconference’, ‘2. Kids Party’, ‘3. Enrique
Concert’, Lucozade

2013: McCann Melbourne, Australia, ‘Dumb Ways To Die 3 Minute Version’, Metro Trains

2012: Talent São Paulo, Brazil, ‘Repellent Radio’, Go Outside Magazine

2011: Net#workBBDO Johannesburg, South Africa, ‘Bud’, ‘Love’, ‘Toby’, Mercedes-Benz

2010: No Grand Prix Awarded

2009: Net#work BBDO Johannesburg, South Africa, ‘Dancer’, ‘Dog’, ‘Ferret’, Virgin Atlantic Airline

2008: Dentsu Tokyo, ‘Shutter Chance’, Eos Kiss Digital Camera, Canon Marketing Japan

2007: Clemenger BBDO Melbourne, Australia, ‘Hoedown’, Snickers, Masterfoods

2006: DDB Chicago, USA, Anheuser-Busch, Bud Light Beer Camapign; ‘Mr Paranoid of the Ocean
Guy’, ‘Mr 80 SPF Sunblock Wearer’, ‘Mr Backyard Bug Zapper Inventor’, ‘Mr Gasoline BBQ
Starter’, ‘Mr Electric Carving Knife Inventor’, ‘Mr Nosebleed Section Fan’, Mr Jean Shorts
Wearer’, ‘Mr Humungous Pumpkin Grower Guy’.

2005: DDB Chicago, USA, Anheuser-Busch, Bud Light Beer Campaign; ‘Mr Cargo Pants Designer’,
‘Mr Pro Sports Heckler Guy’, ‘Mr Miniature Train Modeler’, ‘Mr Discount Airline Pilot Guy’,
‘Mr Gangsta Rapper Posse Member’, ‘Mr Tiny Dog Clothing Manufacturer’, ‘Mr Bathroom
Stall Dirty Joke Writer’, ‘Mr Hot Stock Tip Giver Outer’, ‘Mr Basketball Court Sweat Wiper
Upper’, ‘Mr Over The Top Carb Counter’, ‘Mr Giant Pet Snake Owner’
17.8 Radio Lions Trophies Awarded by Country 2010-2014
Country
Argentina
Australia
Belgium
Brazil
Canada
Chile
Colombia
Ecuador
France
Germany
Guatemala
India
Indonesia
Ireland
Israel
Japan
Malaysia
Mexico
2010
2011
2012
2013
2014
0
6
1
3
2
1
1
0
0
5
0
1
1
0
2
2
0
0
0
5
1
3
2
1
2
0
0
6
0
1
0
0
0
0
1
0
0
2
3
5
3
2
2
0
0
5
0
1
0
0
0
0
2
2
0
5
1
1
1
0
0
2
0
0
1
0
0
1
0
0
0
1
2
3
1
3
1
3
2
2
1
0
1
0
0
0
0
0
0
1
111
The
Netherlands
New Zealand
Norway
Panama
Peru
The
Philippines
Puerto Rico
Singapore
South Africa
Spain
Sweden
Switzerland
Thailand
Turkey
UAE
United
Kingdom
Uruguay
USA
Venezuela
TOTAL
1
1
0
0
0
3
2
0
1
0
1
0
0
0
0
0
0
3
0
1
0
2
0
0
0
1
0
1
1
1
1
0
6
1
0
1
0
1
0
0
4
10
1
1
0
3
0
2
1
0
8
0
1
1
0
0
0
1
0
6
1
0
0
0
0
4
0
1
10
4
0
0
0
0
3
1
0
6
7
1
0
10
1
0
5
0
0
10
0
0
7
0
1
6
0
55
50
55
44
49
112
18. TITANIUM AND INTEGRATED LIONS
18.1 Introduction
In 2002 BMW’s short film series ‘The Hire’ won the Cyber Grand Prix for pioneering cinemaquality short films on the web. With directorial and acting talent from Hollywood which
produced footage that would never reach the big screen, ‘The Hire’ pointed to the creation of
what would become branded communications. It also led Dan Wieden to approach us with the
idea of launching a brand-new entry section for work which didn’t really fit anywhere else; for
“breakthrough ideas which are provocative and point to a new direction in the industry.”
In 2003 the Titanium Lions were born and ‘The Hire’ picked up the first one.
A few years on, the section was extended to include integrated campaigns and was renamed
‘Titanium and Integrated Lions’. Entries are judged on the basis of three main criteria: the
quality of the idea and freshness of the creativity; the level of risk (the element that lifts this
campaign from good creative toexciting creative) and the implementation and consistency of
the idea working across different channels.
In 2015, the definition of Titanium has been refined again to mean creative ideas that point to
a new direction for the industry and reshape the creative landscape; ideas that are gamechanging and breakthrough, that open new doors, change the world of creativity and inform
new ways of thinking.
It’s often cited as being the most coveted of all Lions.
Titanium includes breakthrough ideas which are provocative and point to a new direction in
the industry. Integrated is fully integrated campaign executed across multiple platforms.
There are no categories in Titanium and Integrated Lions. The idea is everything, whether it’s
for a car or toothpaste, telecommunications or charity, big budget or low budget.
374 entries from 55 countries are competing this year.
Saturday 27 June.
The Titanium and Integrated trophies will be presented during the Film, Film Craft, Branded
Content & Entertainment, Titanium and Integrated Lions Awards Ceremony, which will take
place on the evening of Saturday 27 June in the Grand Auditorium of the Palais des Festivals.
18.2 Titanium and Integrated Lions Jury President
Mark Fitzloff, Partner and Executive Creative Director, Wieden+Kennedy
Mark Fitzloff came to Wieden+Kennedy as a copywriter in 1999, doing award-winning work
for Nike and other clients. While working on Coca-Cola he found his true talent: breathing
fresh life into iconic American brands and reminding us what we love about them. He
extended that skill to Old Spice, creating a campaign that has gone on to be one of the
funniest and most enduring in advertising.
113
In 2008, Mark was appointed to the Portland management team as Executive Creative
Director and made a partner soon after.
Under his leadership, the Portland office earned many distinguished awards, including
Cannes Agency of the Year in 2011. He’s consistently one of the most award-winning
creatives on Creativity’s Awards Report.
In 2013, Mark was named to the global management team as global co-executive creative
director. After more than a year of living in hotels and airports, he returned to his dream job:
running W+K’s Portland headquarters.
Mark and his wife, Courtney, have a son named Max and a daughter named Mia.
18.3 Titanium and Integrated Lions Jury
Country
Name
Title
Agency
Global
Mark Fitzloff
Partner and Executive Creative
Director
Wieden+Kennedy
Australia
Ant Keogh
Clemenger BBDO
China
Graham Fink
Ogilvy & Mather
Anna
Qvennerstedt
Bechara
Mouzannar
Creative Senior Partner &
Chairman of the Board
Forsman &
Bodenfors
Leo Burnett MENA
UK
Jon Wilkins
Executive Chairman
Karmarama
UK
James Temple
VP, MD, Executive Creative
Director
R/GA London
USA
John Norman
Translation LLC
USA
Benjamin Palmer
Chairman
The Barbarian
Group
USA
Michael Canning
Group Creative Director /
Creative Leadership
72andSunny
Sweden
UAE
18.4 Titanium and Integrated Lions Entries by Country 2011-2015
Country
2011
2012
2013
2014
2015
Argentina
17
11
4
4
3
Australia
22
23
28
16
17
Austria
0
1
1
3
1
Bahrain
5
0
0
0
0
Bangladesh
0
0
0
1
0
Belgium
9
10
8
8
4
Brazil
28
25
23
25
14
Bulgaria
0
0
0
2
0
114
Canada
19
11
14
8
12
Chile
1
1
2
0
1
China
5
4
5
5
6
Chinese Taipei
1
0
1
1
0
Colombia
4
5
4
7
4
Costa Rica
0
1
0
1
2
Croatia
1
0
0
0
1
Czech Republic
1
1
1
1
1
Denmark
Dominican
Republic
Ecuador
4
2
1
0
1
1
0
0
0
0
0
1
4
0
2
Egypt
3
1
1
0
4
El Salvador
0
0
0
0
1
Estonia
0
0
1
0
0
Finland
6
6
2
2
3
France
29
16
15
17
19
Germany
23
30
23
13
9
Greece
0
1
1
0
0
Honduras
0
0
0
0
1
Hong Kong
2
1
1
4
2
Hungary
1
0
1
1
1
India
11
17
12
15
7
Indonesia
1
2
1
1
0
Ireland
0
1
1
0
1
Israel
5
2
2
0
1
Italy
6
5
6
6
6
Japan
17
25
19
12
15
Jordan
0
0
0
0
0
Kenya
0
0
2
0
0
Latvia
0
2
0
0
0
Lebanon
3
8
3
0
3
Luxembourg
0
0
0
0
1
Macedonia
0
0
1
0
0
Malaysia
1
3
2
1
0
Mexico
2
4
8
2
5
Mozambique
The
Netherlands
New Zealand
0
0
1
0
0
9
9
9
7
8
12
13
7
4
11
Nigeria
0
0
1
0
0
Norway
2
9
2
3
5
Pakistan
0
1
0
1
1
Peru
0
0
1
5
2
The Philippines
4
5
3
7
2
Poland
1
2
1
1
3
Portugal
6
1
2
1
0
115
Puerto Rico
2
5
4
4
0
Romania
1
1
2
2
0
Russia
3
3
1
6
1
Saudi Arabia
0
0
0
1
2
Serbia
0
1
0
0
1
Singapore
2
5
3
5
9
Slovak Republic
1
0
0
0
1
Slovenia
1
0
0
0
0
South Africa
11
12
3
7
10
South Korea
5
10
8
6
7
Spain
13
9
5
8
8
Sri Lanka
0
0
0
1
1
Sweden
21
16
18
14
6
Switzerland
4
3
1
1
6
Thailand
1
2
0
0
3
Tunisia
1
1
1
0
0
Turkey
2
3
0
1
2
Ukraine
United
Arab
Emirates
United
Kingdom
Uruguay
0
1
0
0
3
1
4
2
5
7
41
45
47
32
30
0
0
1
0
0
108
136
115
98
96
Venezuela
0
0
1
0
0
Vietnam
0
0
0
2
1
480
517
437
378
374
USA
TOTAL
18.5 Titanium and Integrated Lions Judging Procedure
The judging sessions take place in Cannes from Tuesday 23 to Friday 26 June.
The shortlist is decided by a first round of voting. A computerised voting system selects the
highest marks given in each category. Further voting establishes the ranking in each category
and is the basis of the Jury's discussion. They will then go on to award Gold, Silver and Bronze
Integrated Lions along with one Integrated Grand Prix and possibly Titanium Lions and a
Titanium Grand Prix to any entry worthy of this most coveted of Lions.
neutralised.
116
18.6 Titanium Lions Trophies
The Grand Prix
The Titanium Grand Prix will exist, but it is understood that this elusive prize may only be given
occasionally, perhaps every few years and only to the most breathtaking breakthrough idea. The
Titanium Grand Prix may be awarded to any entry that has won a Titanium Lion.
If awarded, it will be presented to the entrant company. Entries for charities and public services
are excluded from winning the Grand Prix.
Titanium Lions
The Jury may award Titanium Lions to entries judged to be deserving of this honour. These
awards will be given to the entrant companies.
Each entry selected in the shortlist will be awarded a shortlist Certificate to be sent to the
18.7 Integrated Lions Trophies
The Grand Prix
The Integrated Grand Prix is selected from the entries that have won a Gold Integrated lion.
One Integrated Grand Prix will be given to the best entry in this category and the highest
standard state of the art campaign.
It will be presented to the entrant company. Entries for charities and public services are
excluded from winning the Grand Prix.
The Jury will award Gold, Silver and Bronze Lions to entries judged to be deserving of this
honour. These awards will be given to the entrant companies.
18.8 Previous Titanium & Integrated Grand Prix Winners

2014: Titanium – Dentsu Tokyo, Japan, ‘Sound of Honda/ Ayrton Senna 1989’, Honda Motor Co.
Integrated – adam&eveDDB London, UK, ‘Sorry I spent it on myself’, Harvey Nichols

2013: Titanium – Ogilvy Brasil São Paulo, Brazil, ‘Real Beauty Sketches’, Unilever
117
Integrated – McCann Melbourne, Australia, ‘Dumb Ways To Die’, Metro Trains

2012: Titanium – R/GA New York, USA, ‘Nike+ Fuelband’, Nike
Integrated – No Integrated Grand Prix was awarded

2011: Titanium – No Titanium Grand Prix was awarded
Integrated – Droga5 New York, USA, ‘Decode Jay-Z with Bing’, Bing/Jay-Z

2010: Titanium – Crispin Porter + Bogusky, Boulder, USA, ‘Twelpforce’, Best Buy
Integrated – Wieden+Kennedy, Portland, USA, ‘Livestrong’, Nike Livestrong Foundation

2009: Titanium – Obama for America, Chicago, USA, ‘Obama for America’, Obama/Biden 2008
Integrated – Obama for America, Chicago, USA, ‘Obama for America’, Obama/Biden 2008

2008: Titanium – Projector Tokyo, Japan, ‘Uniqlock’, Uniqlo, Casual Clothing
Integrated – McCann Worldgroup San Francisco, USA, ‘Believe’, Microsoft, Halo 3 Game

2007: Titanium - Crispin Porter + Bogusky Miami, USA, ‘Xbox King Games Innovative Campaign’,
Burger King
Integrated – VegaOlmosPonce Buenos Aires, Argentina, ‘Axe 3’, Axe 3 Fragrance, Unilever

2006: No Titanium Grand Prix was awarded

2005: No Titanium Grand Prix was awarded

2004: No Titanium Lion was awarded

2003: Fallon Minneapolis and Optimedia New York, ‘The Hire’ short film stories, BMW
18.9 Titanium Lions Awarded by Country 2010-2014
Country
2010
2011
2012
2013
2014
Brazil
Colombia
Japan
Macedonia
Romania
South Korea
Sweden
United Arab
Emirates
USA
0
0
0
0
0
0
1
0
0
0
0
1
0
1
0
1
1
0
0
0
0
1
0
0
1
0
1
0
0
0
1
0
0
0
0
0
0
0
0
1
1
1
3
2
2
Total
2
3
5
5
4
118
18.10 Integrated Lions Awarded by Country 2010-2014
Country
2010
2011
2012
2013
2014
Australia
Brazil
Canada
France
Germany
Italy
Japan
Mexico
The
Netherlands
New
Zealand
Romania
Sweden
United
Kingdom
USA
2
1
0
0
0
0
0
0
2
0
0
0
1
0
0
0
1
0
0
0
1
1
1
1
1
1
1
0
0
1
0
0
0
0
0
1
0
0
0
0
0
1
1
0
1
1
0
1
0
0
0
0
1
1
0
0
0
0
0
1
1
1
2
0
2
9
6
5
6
4
Total
14
16
14
10
9
119
19. TOTAL ENTRIES AND AWARDS BY COUNTRY
19.1 TOTAL NUMBER OF ENTRIES BY COUNTRY 2011 - 2015
Country
Albania
Algeria
Angola
Argentina
Armenia
Australia
Austria
Azerbaijan
Bahrain
Bangladesh
Belarus
Belgium
Bolivia
Brazil
Bulgaria
Canada
Chile
China
Chinese Taipei
Colombia
Costa Rica
Croatia
Cyprus
Czech Republic
Denmark
Dominican Republic
Ecuador
Egypt
El Salvador
Estonia
Finland
France
Germany
Ghana
Greece
Guatemala
Haiti
Honduras
Hong Kong
Hungary
Iceland
India
Indonesia
Iran
Ireland
Israel
Italy
Jamaica
2011
0
0
0
686
0
1186
190
0
129
0
2
430
1
2647
5
798
266
477
76
267
60
2
1
65
171
24
30
82
14
2
147
1617
1971
0
18
67
0
0
304
53
5
1177
173
0
29
360
328
1
2012
0
1
0
676
0
1268
225
0
0
0
8
562
3
3419
8
1050
422
571
61
436
105
5
0
125
212
28
129
64
23
4
173
1237
2375
0
27
93
0
0
385
41
0
1182
139
0
27
215
494
0
2013
0
0
0
687
0
1403
131
0
1
8
3
544
2
3477
3
1106
357
873
119
559
56
2
0
99
195
29
138
102
5
3
109
1454
1994
0
33
155
2
29
281
43
2
1110
178
0
42
157
487
0
2014
2
0
0
797
0
1543
189
2
1
41
2
461
2
3321
17
995
385
951
123
593
95
1
2
129
221
26
125
73
21
7
126
1838
2376
5
32
139
1
40
423
68
2
979
127
5
50
146
493
0
2015
0
0
1
679
1
1404
110
2
7
24
0
451
9
2900
15
949
294
851
74
585
122
5
0
111
213
16
186
43
9
1
78
1583
1786
0
32
146
0
47
319
136
2
945
130
0
67
142
550
0
120
Japan
Jordan
Kazakhstan
Kenya
Kosovo
Kuwait
Latvia
Lebanon
Lichenstein
Lithuania
Luxembourg
Macedonia
Malaysia
Mauritius
Mexico
Morocco
Mozambique
Namibia
Nepal
New Zealand
Nicaragua
Nigeria
Norway
Oman
Pakistan
Panama
Paraguay
Peru
Poland
Portugal
Puerto Rico
Qatar
Republic of Georgia
Romania
Russia
San Marino
Saudi Arabia
Serbia
Singapore
Slovak Republic
Slovenia
South Africa
South Korea
Spain
Sri Lanka
Sweden
Switzerland
Thailand
The Netherlands
The Philippines
Trinidad &Tobago
Tunisia
Turkey
Uganda
Ukraine
801
0
4
0
0
6
6
71
0
11
0
1
282
2
504
9
38
2
0
327
2
1
259
11
7
11
6
110
134
212
110
7
2
88
294
0
45
4
431
59
11
725
187
952
23
727
408
453
494
210
0
24
376
0
42
378
1058
0
18
5
0
23
17
131
1
11
0
10
269
1
682
0
10
0
0
347
0
5
285
2
16
14
26
170
151
234
133
6
6
110
361
0
21
11
697
55
5
820
356
1098
15
777
503
457
517
315
1
58
560
0
49
485
1093
1
11
35
1
3
4
131
0
9
0
4
334
4
722
2
23
2
0
465
0
23
241
0
11
32
24
186
144
294
186
17
0
101
295
0
21
19
713
50
6
799
407
763
26
676
481
647
536
268
0
23
414
7
43
477
1146
0
1
4
1
9
6
40
0
3
0
4
386
2
820
0
6
0
1
498
10
34
294
10
16
24
54
371
135
202
241
26
0
151
500
1
18
11
709
22
8
791
300
949
45
642
464
496
458
306
0
19
437
0
35
569
1169
18
3
10
0
22
1
176
0
14
2
4
390
4
780
16
12
0
1
453
2
9
296
0
14
19
49
295
221
235
205
19
8
144
340
0
59
23
524
31
3
866
425
1041
98
576
474
593
643
187
0
42
688
0
36
687
121
United Kingdom
Uruguay
USA
Venezuela
Vietnam
TOTAL
1922
41
4045
42
50
28828
2343
58
5058
114
33
34301
2671
41
6077
121
60
35765
2751
80
6215
33
98
37427
2846
56
7436
6
130
37426
19.2 TOTAL LIONS AWARDED BY COUNTRY 2010-2014
Country
Argentina
Australia
Austria
Bahrain
Belgium
Brazil
Canada
Chile
China
Chinese Taipei
Colombia
Costa Rica
Czech Republic
Denmark
Dominican Republic
Ecuador
Egypt
Finland
France
Germany
Greece
Guatemala
Hong Kong
Hungary
India
Indonesia
Ireland
Israel
Italy
Japan
Latvia
Lebanon
Lithuania
Macedonia
Malaysia
Mexico
New Zealand
Norway
Pakistan
Panama
Paraguay
Peru
Poland
Portugal
2010
23
43
5
0
17
56
13
9
9
1
4
1
0
2
2
0
4
5
39
56
0
3
8
0
17
4
1
6
14
29
0
0
0
0
2
8
25
4
0
0
0
2
3
4
2011
43
35
0
1
12
65
17
6
17
0
9
1
0
2
1
0
0
1
38
79
0
2
10
1
24
4
0
5
4
26
0
1
0
0
6
7
6
8
0
0
0
3
4
5
2012
32
59
1
0
32
79
19
5
12
0
16
2
1
8
1
2
0
1
32
85
0
4
8
0
14
4
1
8
18
50
0
6
0
0
6
18
19
6
0
0
0
5
3
4
2013
24
87
2
0
25
115
28
8
26
0
7
2
1
8
0
5
2
7
54
67
3
4
5
0
33
3
3
0
19
33
1
0
1
1
4
14
32
12
0
1
3
10
4
1
2014
45
63
11
0
7
107
14
5
21
0
13
2
3
5
0
8
0
0
84
43
0
7
6
0
27
2
0
0
15
44
0
0
0
0
2
23
25
5
1
0
2
12
3
1
122
Puerto Rico
Romania
Russia
Serbia
Singapore
South Africa
South Korea
Spain
Sri Lanka
Sweden
Switzerland
Thailand
The Netherlands
The Philippines
Tunisia
Turkey
United Arab
Emirates
United Kingdom
Uruguay
USA
Venezuela
Vietnam
Total
1
1
0
0
8
22
2
28
0
46
4
10
16
4
0
8
8
3
9
4
1
16
22
5
28
0
31
7
15
22
3
1
9
8
7
4
3
0
15
27
16
18
1
45
7
8
17
5
4
4
11
12
3
11
0
22
33
11
22
1
34
7
16
18
13
7
5
23
5
2
10
1
15
27
4
37
0
34
6
8
27
7
0
8
21
72
0
135
1
0
785
78
0
141
0
1
847
89
4
182
0
0
1028
101
0
176
0
1
1171
104
5
213
0
2
1142
19.3 Categories for Number of Entries and Awards by Country
2015: Film Lions, Film Craft Lions, Press Lions, Outdoor Lions, Design Lions, Radio Lions, Cyber Lions,
Direct Lions, Media Lions, Promo & Activation Lions, PR Lions, Mobile Lions, Branded Content
& Entertainment Lions, Creative Effectiveness Lions, Titanium & Integrated Lions, Product
Design Lions, Glass Lions
& Entertainment Lions, Creative Effectiveness Lions, Titanium & Integrated Lions, Innovation
Lions, Product Design Lions
& Entertainment Lions, Creative Effectiveness Lions, Titanium & Integrated Lions, Innovation
Lions
& Entertainment Lions, Creative Effectiveness Lions, Titanium & Integrated Lions
Direct Lions, Media Lions, Promo & Activation Lions, PR Lions, Creative Effectiveness Lions,
Titanium & Integrated Lions
Direct Lions, Media Lions, Promo & Activation Lions, PR Lions, Titanium & Integrated Lions
2009: Film Lions, Press Lions, Outdoor Lions, Design Lions, Radio Lions, Cyber Lions, Direct Lions,
Media
123
20. OTHER KEY AWARDS
20.1 Media Person of the Year 2015
Presented to SY Lau, Senior Executive Vice President of Tencent, President of its Online
Media Group
About Media Person of the Year Award
Introduced in 1999, the Media Person of the Year Award exists to recognise those who have
shaped the future of the creative communications industry and who stand as an influential figure
in today’s media landscape.
This award is nominated by the Festival organisers.
SY Lau will be honoured with the Media Person of the Year award on Wednesday 24 June in the
Palais des Festivals, Cannes, France.
About SY Lau
SY joined Tencent in 2006 and oversees Tencent Online Media Group which includes Tencent
Media, Tencent Video, Tencent Weibo, Tencent Weishi and a range of mobile media products
such as Tencent News and Tencent Portfolio.
SY Lau’s foresight has driven Tencent’s Online Media Group (OMG) to evolve from a single
internet portal into one of the largest and most successful integrated internet media platforms in
the world. OMG’s prominence and influence in the industry, obtained under SY’s guidance,
derives from a mix of powerful platforms, unwavering focus on quality content and innovative
products. The result is a totally new industry model that has profoundly influenced the way
hundreds of millions of internet users communicate with one another, as well as their lifestyles.
Previous recipients of the Media Person of the Year Award

2014: Richard Plepler, Chairman & Chief Executive Officer, HBO

2013: Salar Kamangar, CEO, YouTube

2012: Jack Dorsey, Creator, Co-Founder & Executive Chairman of Twitter, Inc. & Co- Founder
& Chief Executive Officer of Square, Inc.

2011: Eric Schmidt, Executive Chairman of Google

2010: Mark Zuckerberg, Founder & CEO, Facebook

2009: Steve Ballmer, CEO, Microsoft Corporation

2008: Sir Anthony O’Reilly, Chief Executive, Independent News & Media PLC (INM)

2007: Tsuneo Watanabe, Chairman & Editor-in-Chief, The Yomiuri Shimbun Holdings

2006: Gunter Thielen, Chairman & CEO, Bertelsmann AG
124

2005: Lachlan Murdoch, Deputy Chief Operating Officer, News Corporation

2004: Arnaud Lagardère, Chairman and CEO, Lagardère Group

2003: No award presented

2002: Sumner M Redstone, Chairman and CEO, Viacom

2001: Gerald Levin, CEO, AOL Time Warner

2000: Jean-Claude Decaux, President, JCDecaux Group

1999: Silvio Berlusconi, media magnate and Prime Minister
20.2 Creative Marketer of the Year 2015
Presented to HEINEKEN
About Creative Marketer of the Year
The Creative Marketer of the Year Award honours clients who have distinguished themselves by
the quality of their campaigns or who inspire innovative marketing of their products or services.
This award is nominated by the Festival organisers.
HEINKEN’s Chief Commercial Officer, Jan Derck van Karnebeek, will be present in Cannes to collect
the trophy at the Awards Ceremony on Saturday 27 June.
About HEINEKEN
In the last three years, six of its brands have won 41 lions across seven countries including a
coveted Grand Prix in Creative Effectiveness. It is also a sign of how important creativity is
culturally that they are only the second client to have won the award twice since its introduction
in 1992, having previously taken it home in 1995
Over the last four years, HEINEKEN has focused the energies of its marketing and commercial
communities on creativity to deliver improved business performance. It has launched the Global
Commerce University, its mandatory learning programme, run by industry professionals and
academics, which all HEINEKEN marketing executives, sales executives and general managers
must attend and pass. This initiative has helped place the foundations on which their sustainable
creativity linked to innovation and in turn linked to business results have been built.
On top of this, it took steps to streamline the number of agencies that they partner with resulting
in one global lead agency for the Heineken® brand and ensured consistency across its global
campaigns. According to OneEquity, Heineken® is the highest rated beer brand equity in the
world, showing 5.3% YTD growth at Q3 2014, with strong a performance across all regions. Other
recent Cannes award winning brands include Dos Equis, Newcastle Brown Ale and Tui Beer.
Previous Winners

2014: MCDONALD'S, presented to Steve Easterbrook, Senior Executive Vice President and
Global Chief Brand Officer, McDonald's

2013: THE COCA-COLA COMPANY, presented to Joe Tripodi, Executive Vice President and
Chief Marketing & Commercial Officer of The Coca-Cola Company
125

2012: MARS, presented to Bruce McColl, Chief Marketing Officer of Mars Incorporated

2011: IKEA, presented to Noel Wijsmans, Global Retail Manager and Vice President of IKEA
Group

2010: UNILEVER, presented to Keith Weed, Chief Marketing & Communications Officer

2009: VOLKSWAGEN, presented to Hartmut Seeger, Director of International Advertising

2008: PROCTER & GAMBLE, jointly presented to A.G. Lafley, Chairman & CEO and Jim
Stengel, Global Marketing Officer

2007: HONDA, presented to Ken Keir, Senior Vice-President, Honda Motor Europe

2006: ADIDAS, presented to Erich Stamminger, President & CEO of adidas, collected by Uli
Becker, Head of Global Marketing, adidas

2005: PLAYSTATION, presented to Ken Kutaragi, President & Group CEO of Sony Computer
Entertainment Inc

2004: BMW GROUP, presented to Dr. Helmut Panke, Chairman of the Board

2003: NIKE, presented to Philip H. Knight, Chairman, CEO & Co-Founder

2002: SWATCH GROUP, presented to Nicolas G. Hayek, Co-Founder, Chairman & CEO

2001: ANHEUSER-BUSCH Inc., presented to August A. Busch IV, Group Vice President /
Marketing and Wholesale Operations

2000: SONY CORPORATION, presented to Nobuyuki Idei, President & CEO

1999: VIRGIN GROUP, presented to Richard Branson, Chairman

1998: DIESEL, presented to Renzo Rosso, Chairman & Founder

1997: NISSIN FOOD PRODUCTS Co., presented to Koki Ando, President, Representative
Director & son of the Company’s founder

1996: BRITISH AIRWAYS, presented to Robert Ayling, Chairman

1995: HEINEKEN Holding N.V, presented to Alfred Heineken, Chairman of the Board of
Directors & grandson of the Company's founder

1994: NIKE Inc., presented to Philip H. Knight, Chairman of the Board, CEO & Co-founder

1993: LEVI STRAUSS & Co., presented to Robert D. Haas, Chairman of the Board & CEO

1992: PEPSICO Inc., presented to Wayne Calloway, Chairman of the Board and CEO
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20.3 Lion of St. Mark
Presented to Bob Greenberg, Founder, Chairman and CEO, R/GA
About the Lion of St. Mark
The Lion of St. Mark is a special award presented each year to an individual who has made an
outstanding contribution to creativity in advertising and communications over their lifetime.
About Bob Greenberg
Bob has been a pioneer in the advertising and communications industry for nearly four
decades. He leads the vision for R/GA, an agency that serves as the digital partner for Fortune
500 companies and world-renowned brands, including Nike, Unilever, L’Oréal, MasterCard,
Samsung, Coca-Cola, Ameriprise, and Johnson & Johnson.
Bob, along with his brother Richard, founded R/Greenberg Associates (R/GA) in 1977 with the
idea of creating a company that values design, while focusing on developing leading-edge
motion graphics and live-action film and video production. The company created
groundbreaking visual effects for movies, including Alien, Predator, Seven, and Zelig. R/GA’s
body of work spans 400 feature films and 4,000 television commercials.
In the mid-1990s, Bob successfully transitioned the company into an interactive agency
focused on the intersection of design and technology. R/GA served as the lead digital partner
for the world’s most recognized brands and went on to create an entirely new agency model
of integrated digital services. Now in its fifth business model, R/GA has become one of the
most successful integrated marketing services companies, creating everything from new
products to digital services to social and mobile campaigns.
Bob serves on the boards of numerous schools and organizations focused on the importance
of design, communications, technology, and the creative process. He sits on the Board of the
Brooklyn Academy of Music, Board of Directors of the AdCouncil, Dean’s Council Advisory
Board of Tisch School of the Arts, NYU ITP (Interactive Telecommunications Program), Parsons
School of Design, the Berlin School of Creative Leadership, VCU Brandcenter, and is a member
of The Academy of Motion Picture Arts & Sciences.
Bob has won almost every industry award for creativity, including the Academy Award, D&AD,
and Cannes Lions. Among his most notable awards are his 2014 inductions into the American
Advertising Federation’s Advertising Hall of Fame and the One Club Creative Hall of Fame, the
2007 BDA Lifetime Achievement Award, Clio Lifetime Achievement Award in 2006, CooperHewitt National Design Award for Communications in 2003, and the Chrysler Award for
Innovation in Design. He was also the Cannes International Advertising Festival Cyber Jury
President in 2004 and 2013, served as a member of the 2005 Titanium Jury, and President of
the Titanium and Integrated jury in 2010. In 2012, he received the Honorary Royal Designer
for Industry (HonRDI), from the Royal Society for Arts.
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Previous Winners

2014: Joe Pytka, Director, PYTKA

2013: Lee Clow, Chairman, TBWA\Media Arts Lab, Director of Media Arts,
TBWA\Worldwide

2012: Dan Wieden, Co-Founder and Global Executive Creative Director, Wieden+Kennedy

2011: Sir John Hegarty, Worldwide Creative Director, Founder, BBH
20.4 Cannes LionHeart Award
Presented to Former Vice President Al Gore
About the Cannes LionHeart
The Cannes LionHeart is an honorary award, presented to an individual who through
innovative use of commercial brand power has made a significant and positive difference to
people or the planet.
About Former Vice President Al Gore
Former Vice President Al Gore is co-founder and chairman of Generation Investment
Management. He is a senior partner at Kleiner Perkins Caufield & Byers, and a member of
Apple, Inc.'s board of directors. Al Gore spends the majority of his time as chairman of The
Climate Reality Project, a non-profit devoted to solving the climate crisis. He was inaugurated
as the forty-fifth Vice President of the United States on January 20, 1993, where he served
eight years. He is the author of a series of bestsellers, the subject of an Oscar-winning
documentary, as well as the co-recipient of the 2007 Nobel Peace Prize.
During Cannes Lions, Al Gore will also participate in the Cannes Debate with Sir Martin Sorrell
on Friday 26 June in the Grand Audi. Their wide-ranging discussion will cover Live Earth: Road
to Paris, The Climate Reality Project and the role of communications in political and
environmental campaigning.
Al Gore will be presented with the LionHeart at the Cannes Lions Awards Ceremony on
Saturday 27 June.
20.5 Holding Company of the Year
The Holding Company of the Year Award is given to the holding company whose Group (as
defined below) is the most successful overall (in accordance with our points system) for
entries in Branded Content and Entertainment, Creative Data, Creative Effectiveness, Cyber,
Design, Direct, Film, Film Craft, Innovation, Lions Health, Media, Mobile, Outdoor, PR, Press,
Product Design, Promo & Activation, Radio, Titanium and Integrated and Glass Lions.
DEFINITION
For the purposes of Cannes Lions a Holding Company is a group of companies which are 20%
or more owned (or whose parent undertaking is 20% or more owned) by the holding
company or any of its subsidiaries.
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For the purposes of Cannes Lions a Group is:
A "Group" means all agencies which fall within the following collective grouping:
1. The holding company (which is a parent undertaking) together with its subsidiary
undertakings (see below for definitions);
2. Any agency which is 20% or more owned (or whose parent undertaking is 20% or more
owned) by the holding company or any of its subsidiaries (where the ownership percentage is
calculated by reference to voting rights held);
and
3. Any agency which, whilst not falling within 1 or 2 above, nonetheless trades under one of
the holding company's core brands (or a variation of one of its core brands).
For the purposes of 1 and 2 above, an undertaking is a parent undertaking in relation to
another undertaking (being its subsidiary undertaking) if it holds, either directly or indirectly,
over 50% of the voting rights in respect of such undertaking.
See below for further details of how Cannes Lions determines whether or not an agency sits
within a Group for the purposes of the Holding Company of the Year Award.
IMPORTANT INFORMATION
The major holding companies considered include but are not limited to Cheil Worldwide,
Dentsu Group, Dentsu Aegis Network, Grupo ABC, Hakuhodo, Havas, Interpublic, MDC,
Omnicom, Publicis Groupe and WPP
Only the information submitted on the original entry forms in the "Agency" fields (or
amendments received before June 10 2015) will be considered in the Holding Company of the
Year calculations. It is the responsibility of each holding company to inform Cannes Lions if an
agency has entered or left its Group between 1 March 2014 and 30 April 2015. Further
verification may be required by Cannes Lions and spot checks and audits may be carried out
from time to time.
No amendments or additions to company names or ownership will be made after June 10
2015. Notwithstanding this, Cannes Lions shall have absolute discretion in determining
whether or not an agency sits within a Group.
POINTS










12 points for a Titanium or Creative Effectiveness Grand Prix
10 Points for all other Grand Prix, including Grand Prix For Good
10 points for a Titanium or Creative Effectiveness Lion
7 points for a Gold Lion
7 Points for an Innovation Lion
7 Points for a Creative Data Lion
7 Points for a Glass Lion
5 points for a Silver Lion
3 points for a Bronze Lion
1 point for a shortlist position
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CALCULATION
The winner of the Holding Company of the Year Award will be the holding company whose
Group members obtain the most points in aggregate in accordance with the above points
table.
If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer
counted.
However it should be noted that a Group member’s points will only count towards the
holding company’s overall total if the agency in question was a Group member on the date
that its award-winning campaign was initially released, published or aired.


To clarify:
For the purposes of categories one and two above, any acquisition, divestment, investment or
merger relating to the Group or any Group member shall be treated as having taken place
only on the date when legal completion of the transaction occurs (and consequently where
any such transaction is announced but completion remains subject to the satisfaction of any
condition(s), the transaction shall only be treated as having occurred when completion occurs
after all conditions have been satisfied or waived); and
For the purposes of category 3 above, an agency will only be a Group member whilst it is
trading under one of the holding company's core brands.
Shared Points
If a shortlisted or winning entry has been credited to more than one agency, the points
awarded to the entry will be divided and allocated equally among the agencies credited. If the
agencies sharing the points are from the same Holding Company, the total will go to that
Holding Company. However, if Agency A belongs to Holding Company A and wins a Lion cocredited with Agency B (which belongs to Holding Company B), then the points will be shared
between both Holding Companies.
If Agency A belongs to Holding Company A but the second agency is independent half the
points will go to Holding Company A.
A campaign is considered as one award, therefore a Gold Campaign wins seven points.
However, the remaining shortlist points attributed to the campaign are also awarded, known
as campaign points. Therefore, a Gold campaign of three executions wins seven points plus
two campaign points. In the case of a tie, the campaign points from the winning campaign are
valued higher than regular shortlist points.
Where different Agencies have been credited to separate executions of an awarded
campaign, the points will be divided pro rata. For example, if Agency A is credited with only 1
execution of a 4 part campaign that wins a silver, then Agency A will receive 2 points.
Tied total points
In the case of a tie between holding companies in the number of points won by their
respective Groups, the winner will be determined in accordance with the following formula:



The Holding Company with the highest overall number of Lions is the winner. If still equal,
then
The Holding Company with the highest number of highest ranking Lions is the winner. If still
equal, then
The Holding Company with the most shortlist points is the winner.
The Holding Company of the Year Award will be announced and presented during the Film,
Film Craft, Branded Content & Entertainment and Titanium and Integrated Lions Awards
Ceremony, on Saturday 27 June 2015.
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Previous Winners
 2014: WPP
 2013: WPP
 2012: WPP
 2011: WPP
20.6 Network of the Year Award
The Network of the Year Award is given to the agency network that is the most successful
overall (in accordance with the Lions Festivals points system) for entries in Branded Content
& Entertainment, Creative Data, Creative Effectiveness, Cyber, Design, Direct, Film, Film
Craft, Innovation, Lions Health, Media, Mobile, Outdoor, PR, Press, Product Design, Promo &
Activation, Radio, Titanium and Intergated and Glass Lions.
DEFINITION
For the purposes of Cannes Lions, a Network is a group of agencies that trade under the same
name/branding but also may include additional companies that are majority owned by the
Network.
To form part of the network for consideration in the calculation, the company concerned
must be wholly or majority owned by the network, or be associated with a network through
naming and/or branding. All entries from an agency are eligible, regardless of the entrant
company. Entrants will be asked to declare which, if any, network and/or holding company
each entry is affiliated to at the point of entry. Additionally, Networks and Holding Companies
will be asked to provide information concerning all mergers, acquisitions and divestments
made between 1 March 2014 and 30 April 2015.
The major networks considered include, but are not limited to, BBDO, Cheil Worldwide, DDB,
Dentsu Group, Dentsu Aegis Network, FCB, Grey Worldwide, Hakuhodo, Havas, JWT, Leo
Burnett, Lowe, McCann, Ogilvy & Mather, Publicis.Sapient, Saatchi & Saatchi, TBWA and Y&R.
amendments received before June 10 2015) will be considered in the Network of the Year
calculations. It is the responsibility of each network to inform Cannes Lions if an agency has
entered or left its group between 1 March 2014 and 30 April 2015.
Further verification may be required by Cannes Lions and spot checks and audits may be
carried out from time to time. No amendments or additions to company names or ownership
will be made after June 10 2015. Lions Festivals cannot be held responsible for omissions or
wrongful inclusions if that information has not been provided.
Notwithstanding this, Cannes Lions shall have absolute discretion in determining whether or
not an agency sits within a Network.
POINTS

131









CALCULATION
The winner of the Network of the Year Award will be the network whose members obtain the
most points in aggregate in accordance with the above points table.
counted.
However it should be noted that a network member’s points will only count towards the
network’s overall total if the agency in question was a network member on the date that its
award-winning campaign was initially released, published or aired.
To clarify:
Any acquisition, divestment, investment or merger relating to the network or any network
member shall be treated as having taken place only on the date when legal completion of the
transaction occurs (and consequently where any such transaction is announced but
completion remains subject to the satisfaction of any condition(s), the transaction shall only
be treated as having occurred when completion occurs after all conditions have been satisfied
or waived).
Shared Points
agencies sharing the points are from the same Network, the total will go to that Network.
However, if Agency A belongs to Network A and wins a Lion co-credited with Agency B (which
belongs to Network B), then the points will be shared between both Networks.
If Agency A belongs to Network A but the second agency is independent half the points will go
to Network A.
If an Agency is jointly owned by two Networks the points are split equally between them. For
example TBWA\Hakuhodo, Dentsu Y&R.
campaign, the points will be divided pro rata. For example, if Agency A is credited with only 1
execution of a 4 part campaign that wins a silver, then Agency A will receive 2 points.
Tied total points
132
In the case of a tie between Networks in the number of points won by their respective
companies, the winner will be determined in accordance with the following formula:



The network with the highest overall number of Lions is the winner. If still equal, then
The network with the highest number of highest ranking Lions is the winner. If still equal,
then
The network with the most shortlist points is the winner.
The Network of the Year Award will be announced and presented during the Film, Film Craft,
Branded Content & Entertainment and Titanium and Integrated Lions Awards Ceremony, on
Saturday 27 June 2015.
Previous Winners
 2014: Ogilvy & Mather
 2011: BBDO
 2010: BBDO
 2009: BBDO
 2008: BBDO
 2007: BBDO
20.7 Regional Network of the Year Award
About the Award
The Regional Network of the Year Award is given to four regional agency networks that obtain
the highest score for entries in Branded Content & Entertainment, Creative Data, Creative
Effectiveness, Cyber, Design, Direct, Film, Film Craft, Innovation, Lions Health, Media, Mobile,
Outdoor, PR, Press, Product Design, Promo & Activation, Radio, Titanium and Intergated and
Glass Lions. The regions for consideration are: Asia Pacific, EMEA, Latin America and North
America.
Only the information submitted on the original entry forms in the "Agency Network" fields (or
amendments received before June 10 2014) will be considered in the Network of the Year
calculations. All calculations are based on information provided and confirmed by the
Networks and Holding Companies. Cannes Lions cannot be held responsible for omissions or
wrongful inclusions if that information has not been provided. Further verification may be
required by Cannes Lions and spot checks and audits may be carried out from time to time.
133
Notwithstanding this, Cannes Lions shall have absolute discretion in determining a Network’s
eligibility for this award.
ELIGIBILITY
The Regional Network of the Year Award is given to four regional agency Networks (as defined
below) that obtains the highest score for entries in the Film, Film Craft, Press, Outdoor, Radio,
Media, Cyber, Mobile, Direct, Promo, Design, Product Design, PR, Titanium and Integrated,
Creative Effectiveness, Branded Content and Entertainment and Innovation Lions sections.
The regions for consideration are: Asia Pacific, EMEA, Latin America and North America.
To form part of the regional network for consideration in the calculation, the company
concerned must be wholly or majority owned by the network, or be associated with a
network through naming and/or branding. All entries from an agency are eligible, regardless
of the entrant company. Entrants will be asked to declare which, if any, network and/or
holding company each entry is affiliated to at the point of entry. Additionally, Networks and
Holding Companies will be asked to provide information concerning all mergers, acquisitions
and divestments made between 1 March 2013 and 30 April 2014.
CALCULATION
The Regional Network of the Year's award's calculation is based on all shortlisted entries and
awards won by an agency.




7 points for an Innovation Lion

7 points for a Product Design Lion




counted.
SHARED POINTS
agencies sharing the points are from the same network the total will go to that network,
however any points shared with an agency out of the network will be shared between both
parties. A campaign is considered one award, therefore a Gold campaign wins seven points.
valued higher than regular shortlist points. Where different advertising agencies have been
credited to separate executions of an awarded campaign, the points are divided pro rata. For
134
example, if Agency A is credited with one execution only of a three-part campaign that is
shortlisted, then Agency A will receive one third of the point.
TIED TOTAL POINTS
In the case of a tie in the number of points, first the number and then the rank of the awards
are taken into consideration. Finally, if necessary, all shortlist points are taken into
consideration.

The Regional Network with the highest overall number of awards is the winner. If still equal,
then

If still equal, then the Regional Network with the highest ranked award is the winner. If still
equal, then
 The Regional Network with the highest number of highest ranking awards is the winner. If still
equal, then

The Regional Network with the most shortlist points is the winner.
Previous Winners
2014:
APAC: BBDO
EMEA: DDB
North America: BBDO
South America: Ogilvy & Mather
20.8 Independent Agency of the Year
The Independent Agency of the Year award is given to the agency that is the most successful
overall (in accordance with the Lions Festival points system) for entries in Branded Content
and Entertainment, Creative Data, Creative Effectiveness, Cyber, Design, Direct, Film, Film
Craft, Innovation, Lions Health, Media, Mobile, Outdoor, PR, Press, Product Design, Promo &
Activation, Radio, Titanium and Integrated and Glass Lions.
DEFINITION
To be eligible for the award, an Independent Agency will be defined as an agency that is
majority owned by its management or independent shareholders and is not associated with
any holding company, network or listed entity.
Companies which are not part of a Network but which are owned more than 20% by a Holding
Company are not eligible for Independent Agency of the Year.
The calculation does not consider how many offices an agency has or the number of countries
in which an agency is located.
amendments received before June 10 2014) will be considered in the Independent Agency of
the Year calculations. No amendments or additions to company names or ownership will be
made after June 10 2014.
135
Notwithstanding this, Cannes Lions shall have absolute discretion in determining whether or
not an agency is considered independent. Lions Festivals cannot be held responsible for
omissions or wrongful inclusions if that information has not been provided.
POINTS










10 points for all other Grand Prix, including Grand Prix For Good
CALCULATION
The calculation for Independent Agency of the Year is based on all the shortlisted entries and
awards won by agencies that are not majority owned by a major holding company or
network.
counted.
Shared Points
awarded to the entry will be divided and allocated equally among the agencies credited.
campaign, the points will be divided pro rata. For example, if Agency A is credited with only
one execution of a four part campaign that wins a silver, then Agency A will receive two
points.
Tied total points
In the case of a tie between Agencies in the number of points, the winner will be determined
in accordance with the following formula:



The agency with the highest overall number of Lions is the winner. If still equal, then
The agency with the highest number of highest ranking Lions is the winner. If still equal, then
The agency with the most shortlist points is the winner.
The Independent Agency of the Year Award will be announced and presented during the
Film, Film Craft, Branded Content & Entertainment and Titanium and Integrated Lions Awards
Ceremony, on Saturday 27 June 2015.
Previous Winners
136

2014: Forsman & Bodenfors, Gothenburg

2013: Wieden+Kennedy, Portland



2010: Jung von Matt, Hamburg, Germany
20.9 Agency of the Year
This award honours the agency that is the most successful overall (in accordance with the
Lions Festival points system) for entries in Branded Content and Entertainment, Creative
Data, Creative Effectiveness, Cyber, Design, Direct, Film, Film Craft, Innovation, Lions Health,
Media, Mobile, Outdoor, PR, Press, Product Design, Promo & Activation, Radio, Titanium and
Integrated and Glass Lions.
DEFINITION
For the purposes of Cannes Lions, an Agency is defined as a single office of an advertising, PR,
Design or other agency that is a service based business dedicated to creating, advertising and
other forms of promotional marketing for its clients.
amendments received before June 10 2015) will be considered in the Agency of the Year
calculations.
All calculations are based on information provided and confirmed by the Networks and
Holding Companies. Lions Festivals cannot be held responsible for omissions or wrongful
inclusions if that information has not been provided. Further verification may be required by
Lions Festivals and spot checks and audits may be carried out from time to time. No
amendments or additions to company names or ownership in entry data submitted will be
allowed after June 10 2015. Notwithstanding this, Cannes Lions shall have absolute discretion
in determining an Agency’s eligibility for this award.
POINTS










10 points for all other Grand Prix, including Grand Prix For Good
137
CALCULATION
The Agency of the Year calculation is based on all shortlisted entries and awards won by an
agency. The agency total is calculated by adding the total points from Lions awarded to the
points from the remaining shortlist entries. The maximum number of points awarded to an
agency for shortlisted entries is 10. This does not include campaign points as these are linked
to a winning award.
counted.
Multiple Entries
If the same entry or campaign is entered in more than one sub-category within one entry
section and is shortlisted and/or wins more than one award, only the points for the highest
award are counted. This applies to both single and campaign entries. For instance, if a
campaign wins an award and one part of that campaign also wins an award in another subcategory in the same entry section, only the highest scoring award counts. This rule is applied
only within each entry section; that is, if an entry/campaign wins a Silver Lion and a Gold Lion
in Press Lions, only the Gold points are counted. However, if the same entry/campaign wins a
Silver in Press Lions and a Gold in Outdoor Lions, both the Silver and Gold points are counted.
Shared Points
However, the remaining shortlist points attributed to the campaign, known as campaign
points are also awarded. Therefore, a Gold campaign of three executions wins seven points
plus two campaign points. In the case of a tie, the campaign points from the winning
campaign are valued higher than regular shortlist points.
campaign, the points will be divided pro rata. For example, if Agency A is credited with only
one execution of a four part campaign that wins a silver, then Agency A will receive two
points.
Agency points contribute to both Agency of the Year and also Independent Agency of the Year
if the agency is not part of a Network or Holding Company.
Tied total points
In the case of a tie between Agencies the winner will be determined in accordance with the
following formula:





The Agency with the highest overall number of Lions is the winner. If still equal, then
The Agency with the highest number of highest ranking Lions is the winner. If still equal, then
The Agency with the most entry points, taking into consideration all duplicated entries is the
winner. If still equal, then
The Agency with the most shortlist points, disregarding the cap of 10, is the winner.
If a rank can be established on the trophies alone, the shortlist points are not taken into
consideration.
Previous Winners

2014: adam&eveDDB,London
138

2013: Ogilvy Brasil, São Paulo


2011: ALMAPBBDO, São Paulo, Brazil

2010: ALMAPBBDO, São Paulo, Brazil

2009: DDB Brasil, Sao Paulo Brazil,

2008: BBDO New York

2007: Saatchi & Saatchi New York, USA

2006: TBWA\ PARIS, France




2002: Saatchi & Saatchi, UK

2001: F/Nazca Saatchi & Saatchi, Brazil

2000: Almap/BBDO, Brazil

1999: DM9 DDB Publicidade, Brazil

1998: DM9 DDB Publicidade, Brazil

1997: BBDO, USA

1996: Saatchi & Saatchi, UK

1995: Lowe Howard-Spink, UK

1994: Bartle Bogle Hegarty, UK

1993: Bartle Bogle Hegarty, UK
20.10 Grand Prix for Good
The Grand Prix for Good rewards work ineligible to win a Grand Prix in their sections because
they are made for charities/not for profit or have charitable or public service messages. All
such excluded Gold winning entries across ALL entry sections (except for Film Craft and
Innovation Lions) will be judged by the Titanium and Integrated Jury, who will choose one
piece to receive the Cannes Lions Grand Prix for Good, which will be awarded during the
Awards Ceremony on Saturday 27 June.
139
ELIGIBILITY
Examples of communications that would be excluded from consideration for the Grand Prix in
their respective entry sections include, but are not limited to: charities, funds, foundations,
volunteer appeals, blood & organ donation appeals, NGOs, unions, associations, state
education, publicly funded arts facilities such as libraries and museums, political & religious
messages, racial, ethnic & disability awareness, sex equality, anti-smoking, anti-drugs, antidrink-driving, gambling addiction. The Cannes Lions organisers shall have absolute discretion
in determining which entries are eligible for this award.
CALCULATION
The Grand Prix for Good winner will contribute 10 points towards Network of the Year,
Independent Agency of the Year and Holding Company of the Year. Specifically with regard to
Creative Effectiveness Lions - an entry is only eligible once for the Grand Prix for Good. For
example: If an entry was a candidate for the Grand Prix for Good in the previous year, it is
ineligible for the Grand Prix for Good the following year. If an entry was not a candidate for
the Grand Prix for Good in the previous year, it will be eligible for the Grand Prix for Good the
following year if it wins a Creative Effectiveness Lion.
Previous Winners

2014: Lemz, Amsterdam, ‘Sweetie’, Terre des Hommes

2013: BBDO Dusseldorf, Germany, ‘The Ant Rally’, WWF

2012: Droga5 New York, USA, ‘Help I Want to Save a Life’, Help Remedies

2011: Leo Burnett Melbourne, Australia, ‘See the Person’, Scope

2010: Abbott Mead Vickers BBDO London, UK, ‘Choose a Different Ending’, Anti-Knife
Campaign
20.11 Palme d’Or
The Palme d'Or honours the best film production company with entries in Film, Film Craft and
Branded Content & Entertainment and also Film entries in Lions Health.
All shortlisted and winning entries from these categories, from all film production companies,
are counted towards the Palme d’Or.
DEFINITION
For the purpose of the Palme d’Or award at Cannes Lions, a production company refers to a
single office of a production company with entries in Film, Film Craft, Branded Content
including Lions Health Film entries. A production company may be credited in other entry
sections but does not contribute to the Palme d’Or.
140
Only the information submitted on the original entry forms in the "Production Company"
fields (or amendments received before June 10 2015) will be considered in the Palme d’Or
calculations.
Cannes Lions cannot be held responsible for wrongful inclusions or omissions if that
information has not been provided. Further verification may be required by Cannes Lions and
spot checks and audits may be carried out from time to time. No amendments or additions to
company names or ownership will be made after June 10 2015.
If a production company has more than one office in a country, entries from all offices within
that country are included. Production companies are only considered to be part of the same
entity in a country if their names are the same. Sister and satellite companies with different
names are not considered together: results from @radical.media in New York and Los Angeles
are combined, for example; entries from sister companies are considered separately.
Notwithstanding this, Cannes Lions shall have absolute discretion in determining a Production
Company’s eligibility for this award.
POINTS





10 points for a Grand Prix, including Grand Prix For Good
CALCULATION
The Palme d’Or calculation is based on all shortlisted entries and awards won by a production
company. The total is calculated by adding the total points from Lions awarded to the points
from the remaining shortlist entries. The maximum number of points awarded to a
production company for shortlisted entries is 10. This does not include campaign points as
these are linked to a winning award.
counted.
Multiple Entries
If the same entry or campaign is entered in more than one sub-category within one entry
section and is shortlisted and/or wins more than one award, only the points for the highest
award are counted. This applies to both single and campaign entries. For instance, if a
campaign wins an award and one part of that campaign also wins an award in another subcategory in the same entry section, only the highest scoring award counts. This rule is applied
only within each entry section; that is, if an entry/campaign wins a Silver Lion and a Gold Lion
in Film Craft, only the Gold points are counted. However, if the same entry/campaign wins a
Silver in Film Craft and a Gold in Film, both the Silver and Gold points are counted.
Shared Points
141
campaign, the points will be divided pro rata. For example, if Production Company A is
credited with only one execution of a four part campaign that wins a silver, then Production
Company A will receive two points.
Agency points go towards both Agency of the Year and Independent Agency of the Year if the
agency is not part of a Network or Holding Company.
Tied total points
In the case of a tie between holding companies in the number of points won by their
respective Groups, the winner will be determined in accordance with the following formula:




The Production Company with the highest overall number of Lions is the winner. If still equal,
then
The Production Company with the highest number of highest ranking Lions is the winner. If
still equal, then
The Production Company with the most entry points, taking into consideration all duplicated
entries is the winner. If still equal, then
The Production Company with the most shortlist points is the winner.
If a rank can be established on the trophies alone, the shortlist points are not taken into
consideration.
The Palme d’Or Award will be announced and presented during the Film, Film Craft, Branded
Content & Entertainment and Titanium and Integrated Lions Awards Ceremony, on Saturday
27 June 2015.
Previous Winners

2014:
MJZ, USA

2013:
MJZ, USA

2012:
MJZ, USA

2011: Smuggler, USA

2010: MJZ, USA

2009: Phenomena, Thailand

2008: MJZ, USA

2007: Smuggler, USA

2006: MJZ, USA

2005: MJZ, USA

2004: Hungry Man, USA

2003: Partizan, UK
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
2002: Gorgeous Enterprises, UK

2001: @radical.media, USA

2000: Propaganda/Satellite Films, USA

1999: Propaganda/Satellite Films, USA

1998: @radical.media, USA

1997: Propaganda Films, USA

1996: Czar Filmcompany, The Netherlands

1995: Pytka, USA

1994: Pytka, USA

1993: Pytka, USA

1992: Propaganda Films, USA

1991: Coppos Films, USA
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21. AWARDS CEREMONIES
MONDAY 22 JUNE – Press, Mobile, Direct, Promo & Activation Lions
The proposed timetable for the Awards Ceremony, subject to final confirmation, is as follows:
18:15
19:00
Doors Open
Opening of the Awards Ceremony
Promo & Activation Lions Winners
Press Lions Winners
Print Young Lions Winners
Press Lions Winners
Direct Lions Winners
Mobile Lions Winners
21:00 Opening Gala, Carlton Beach
TUESDAY 23 JUNE – Outdoor, Creative Effectiveness, PR, Media, Glass Lions
The proposed timetable for the Ceremony, subject to final confirmation, is as follows:
18:15
19:00
Doors open
Outdoor Lions Winners
Creative Effectiveness
PR Lions Winners
PR Young Lions Winners
PR Lions Winners
Glass Lions Winners
Media Lions Winners (Part 1)
Media Young Lions Winners
Media Lions Winners (Part 2)
WEDNESDAY 24 JUNE – Cyber, Product Design, Radio, Design Lions
18:15
19:00
Doors Open
Radio Lions Winners
Design Lions Winners
Design Young Lions Winners
Product Design Winners
Media Person of the Year
Cyber Winners (Part 1)
Cyber Young Lions Winners
Cyber Winners (Part 2)
FRIDAY 26 JUNE – Creative Data and Innovation Lions
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18:15
19:00
Doors open
Creative Data Lions
Innovation Lions
SATURDAY 27 JUNE – Titanium & Integrated, Film Craft,
Branded Content & Entertainment, Film Lions
18:15
19:00
Doors open
Branded Content & Entertainment
Film Craft Lions Winners
The Cannes LionHeart Award
Young Marketers Winners
Masters of Creativity Winners
Independent Agency of the Year
Creative Marketer of the Year
Titanium and Integrated Lions Winners
Lion of St Mark
Film Lions Winners
Film Young Lions Winners
Film Lions Winners
Palme d’Or Winners
Holding Co of the Year
Network of the Year
Agency of the Year
21:30 Closing Gala, Carlton Beach
145
22. CONTENT AT CANNES LIONS
IMPORTANT:
With such a short time between sessions, journalists are kindly asked to interview speakers outside the
auditorium, so that the next session begins on time.
IT IS STRICTLY FORBIDDEN TO FILM IN THE SEMINARS & FORUMS
More than 250 speakers have been confirmed as taking to the stage during Cannes Lions, all of whom
will offer insights and inspiration from an array of creative disciplines. Content is delivered through
four main streams: Seminars, Forums, Workshops and Masterclasses.
SEMINARS
The main stage hosts inspirational speakers from a variety of backgrounds talking about the ‘big
pitcture’ topics. With thought-leaders, clients, industry gurus and non-advertising creative stars such
as directors, musicians and architects taking to the stage, the seminar programme inspires and
imforms through new ideas and concepts.
FORUMS
If you want to explore a topic in more depth or put your questions to a speaker, then visit the Forum
stage. It’s an intimate space; a quiet oasis of creative discussion in the Palais. This is a stage where you
can delve deeper into the issues, challenges and trends that affect your work. Each day takes an
umbrella theme and then explores it from every angle. Forum speakers come from a wide variety of
creative disciplines and backgrounds, and they have come from all over the world to share their
experiences, insight and opinions.
Crucially, the Forum is a place where the audience become part of the conversation and can put
questions to the speakers and panels. The Forum agenda exposes you to the unfamiliar from the
worlds of art and visual language, music and entertainment strategies, audience understanding and
creative talent management. It’s also a place to see famous faces in new roles. Meet Lars Ulrich the
brand manager, Kim Kardashian West the entrepreneur - even Shakespeare appears as a marketing
expert.
There are five different themes to explore: Visual Language, Brands and Entertainment, Independent
Agency Day, Audiences and Media, Creative Talent.
WORKSHOPS
These are longer sessions that can teach all delegates to be more creative, no matter what their
background. Sessions include negotiation workshops from hostage negotiators, brain training with
Mindscapes, leadership skills with Hyper Island and the opportunity to experience rapid prototyping
with LEGO.
MASTERCLASSES
A series of talks from 10 of the most interesting and exciting minds from the industry. This is a chance
to get up close and personal with your creative heroes as they share their personal stories and
experiences of working in creativity. The sessions take place in a relaxed and informal setting.
An up-to-date programme of sessions, along with speaker details, can be found online at
www.canneslions.com and on the official Cannes Lions App.
146
23. THE YOUNG GENERATION IN CANNES
23.1 Young Lions
Over 1,000 Young Lions will attend this year’s event and take advantage of the special
package put together by the Festival organisers.
Since 1992, the Festival organisers have allowed young industry professionals to attend the
Cannes Lions Festival by offering them a reduced registration rate, negotiated discounted hotel
accommodation and group travel arrangements and by encouraging various sponsors (media
companies, trade publications, production houses, etc.) to support them and make this trip
more affordable. Young Lions packages consist of Young Creatives (under 28), Young Agency
Executive (under 28), Young Marketers (under 30) and student registrations.
23.2 About the Young Lions Competitions
Since 1995, young industry professionals have competed in the Young Lions Competitions
which take place during the Festival week. Teams are selected through a pre-selection process
in their own country with the winners attending Cannes.
The competitions take place in the Palais des Festivals with each team having their own
workstation. Access to these areas is strictly controlled with no external help or influence
permitted.
Seven competitions take place throughout the Festival week: Print, Media, Cyber, Film, Design,
Marketers and PR.
The names of the competitors taking part in this year’s competitions can be found in a separate
document, available on the Press Portal.
Young Lions Competition Sponsors
Adobe, IBM, Getty Images, Ogilvy & Mather, Makkah
23.3 The Young Lions Print Competition
Sponsored by Makkah
43 teams are taking part in this year’s Print competition
The Brief
The teams are briefed on Saturday 20 June. The client is a charity or non-profitable
organisation, whose name, objectives, strategies and target audience remain secret until they
are disclosed at the briefing session.
The Challenge
After the brief, the teams start working on their own. On Sunday 21 June at 08.30 they will
have access to their workstations in the Palais until 20.00 to create the Print ad.
147
The Judging
The work will be judged by the Press Jury on Monday 22 June from 08:45hrs.
Members of the press are invited to the winner’s announcement on Monday 22 June from
approximately 09:30, in the Workshop Room.
The Prizes
The winning teams will be announced at the Direct, Mobile, Press and Promo & Activation
Lions Awards Ceremony on Monday 22 June where the Gold Winners will be presented with
their gold medals.
Gold, Silver and Bronze medals will be presented to the winners. Gold winners also receive two
passes to next year’s Festival, as well as accommodation for the week. But the real value of
winning one of the competitions is the industry exposure it gives young talent.
23.4 The Young Lions Cyber Competition
45 teams are taking part in this year’s Cyber Competition
The Brief
The teams are briefed on Monday 22 June. The client is a charity or non-profitable
The Challenge
After the brief, the teams start working on their own. On Tuesday 23 June at 08.30 they will
have access to their workstations in the Palais until 20.00 to produce a creative solution aligned
to the technological evolution of social media.
The Judging
The work will be judged by the Cyber Lions Jury on Wednesday 24 June from 08:45.
Members of the press are invited to the the winners’ announcement on Wednesday 24 June
from approximately 10:00 in the Young Lions Competition Area.
The Prizes
The winning teams will be announced at the Design, Product Design Radio and Cyber Awards
Ceremony on Wednesday 24 June where the Gold Winners will be presented with their gold
medals.
winning one of the competitions is the exposure it gives young talent.
148
23.5 The Young Lions Media Competition
28 teams are taking part in this year’s Media Competition.
The Brief
The teams are briefed on Sunday 21 June. The client is a charity or non-profitable organisation,
whose name, objectives, strategies and target audience remain secret until they are disclosed
at the briefing session.
The Challenge
After the brief, the teams start working on their own. On Monday 22 June at 08.30 they will
have access to their workstations in the Palais until 20.00 to create the Media strategy. Teams
need to demonstrate their strategic thinking and innovative approaches to solving an
important marketing challenge to drive critical business success. Each team is required to
generate the necessary insight to develop an innovative media/contact strategy to solve a brief
from the charity.
The Judging
Teams are asked to prepare their submission in the form of a five minute presentation which
will then be presented to and judged by the dedicated Young Lions Media Jury on Tuesday 23
June from 08:45.
The Young Lions Media Jury
Lynn Lewis, Global Chief Marketing Officer, UM Worldwide
Chris McCarthy, Creative Program Manager Lead, The Zoo
Guy Abrahams, Worldwide Strategic Marketing Director at ZenithOptimedia
Members of the press are invited to the winner’s announcement on Tuesday 23 June at
approximately 16:45 in the Young Lions Judging Room.
The Prizes
The winning team will be announced at the Media, PR, Outdoor, Glass and Creative
Effectiveness Lions Awards Ceremony on Tuesday 23 June where they will be presented with
their gold medals.
23.6 The Young Lions Design Competition
Launched in 2012, 19 teams are taking part in this year’s Design Competition
The Brief
The teams are briefed on Sunday 21 June. The client is a charity or non-profitable organisation,
whose name, objectives, strategies and target audience remain secret until they are disclosed
at the briefing session.
149
The Challenge
After the brief, the teams start working on their own. On Monday 22 June at 08.30 they will
have access to their workstations in the Palais until 20.00 on Tuesday 23 June to deliver a
brand identity that includes a logo/brand, a 150-word description of how the brand identity fits
the brief and a 150-word description of how the brand would evolve.
The Judging
The work will be judged by the Design Lions Jury on Wednesday 24 June from 08:45.
Members of the press are invited to the winners’ announcement on Wednesday 24 June
from approximately 09:30 in Audi E.
The Prizes
The winning teams will be announced at the Design, Product Design, Radio and Cyber Lions
Awards Ceremony on Wednesday 24 June where where they will be presented with their gold
medals.
23.7 The Young Lions Film Competition
The competition has 38 teams competing. Each team will be provided with a mobile device on
which to complete their work. The teams will have just 48 hours to create their 60 second
commercial which will be judged by the Cannes Lions Film jury.
The Brief
The teams are briefed on Wednesday 24 June by the client whose name, objectives, strategies
and target audience remain secret until they are disclosed at the briefing session.
The winning film will be available for the charity to incorporate into their marketing campaign
following Cannes.
The Challenge
After the brief, the teams start working on their own and have two days to shoot original stock
footage for their 60 second advert.
The Judging
The work will be judged by the Film Lions Jury at 12:30 Saturday 27 June.
Members of the press are invited to the winners announcement on Saturday 27 June from
approximately 13:45 in Redac 1.
150
The Prizes
The Gold winning team will be announced at the Film, Film Craft, Branded Content &
Entertainment, and Titanium and Integrated Lions Awards Ceremony on Saturday 27 June
where they will be presented with their medal and the winning film will be shown.
23.8 The Young Marketers Competition
Sponsored by Ketchum
Now in its sixth year, teams will be made up of two young marketers from a client organisation
aged 30 years or under. 20 countries are taking part in the Young Marketers Competition.
The Brief
The teams are briefed on Wednesday 24 June. The client is a charity or non-profitable
The Challenge
After the brief, the teams start working on their own and will have access to their workstations
in the Palais until 20.00 on Thursday 25 June. Teams will be will be expected to produce a brief
(maximum two pages) answering a charity’s challenge AND create a product/service based on
the knowledge and understanding of the brands the Teams are working for. The ideas will be
presented in front of a jury on a 10 slide PowerPoint presentation in five minutes. The jury will
act as the advertising agency and will be represented by creatives and strategists selected by
the Festival.
The Judging
The teams will present to a specialist Young Marketers Jury, selected by the Festival organisers
on Friday 26 June from 08:45.
Members of the press are invited to the winner’s announcement on Friday 26 June at
The Young Marketers Jury
Barri Rafferty, CEO, Ketchum North America
Mailine Swildens, Head of the ZOO - Google Creative & Creative Technology Team - SEEMEA at
Google
Joanna Peña-Bickley, Global Chief Creative Officer | iX Studios IBM Interactive
The Prizes
The winning team will be announced at the Film, Film Craft, Branded Content &
Entertainment and Titanium and Integrated Lions Awards Ceremony on Saturday 27 June.
151
winning one of the competitions is the industry exposure it gives young talent.
23.9 The Young Lions PR Competition
Sponsored by ICCO
This competition is open to PR professionals aged 28 years old or younger working as assistant
account executives, account executives, senior account executives or account managers
working for PR agencies/consultancies. 18 teams are taking part this year.
The Brief
The teams are briefed on Saturday 20 June. The client is a charity or non-profitable
The Challenge
After the brief, the teams start working on their own and will have access to their workstations
in the Palais until 20.00 on Sunday 21 June. The competition shows how PR is effectively used
to engage audiences with an organisation or a specific topic that the ‘client’ is dealing with. The
competition allows some elements of creative to be produced by the contestants so that their
strategy takes shape in front of the jury.
The Judging
The teams will present to the PR Lions jury on Monday 22 June from 08:45.
Members of the press are invited to the winner’s announcement on Monday 22 June at
The Young Lions PR Jury
David Fine, Global Creative Strategist, Edelman
Joe Benarroch, Head of International Ads, Corporate Communications, Facebook
Steve Barrett, Editor-in-Chief, PR Week
The Prizes
The winning team will be announced at the Media, PR, Outdoor, Glass and Creative
Effectiveness Lions Awards Ceremony on Tuesday 23 June where they will be presented with
their gold medals.
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23.10 Previous Winners


2014:
WWF
Print
Fred Hollows Foundation
Cyber
Sense International
Media
Banardos Australia
Film
WFP
Marketers
ICAF
Design
Blue Heart Campaign
PR
2013:
Macmillan Cancer Support
Print
WADA
Cyber
MSF
Media
HelpAge International
Film
Room to Read
Marketers
Cannes Chimera in partnership with
the Bill and Melinda Gates Foundation
Design
 2012:
Control Arms
Print
The Bill & Melinda Gates Foundation
Cyber
The Big Issue
Media
Gold: Japan
Silver: Germany
Bronze: Denmark
Gold: Romania
Silver: Spain
Bronze: Russia
Gold: China
Silver: Sweden
Bronze: Norway
Gold: Bulgaria
Silver: Australia
Bronze: Norway
Gold: Argentina
Silver: India
Bronze: Finland
Gold: Germany
Silver: Sweden
Bronze:Dominican
Republic
Gold: Japan
Silver: UK
Bronze: Austria
Gold: Mexico
Silver: France
Bronze: The Netherlands
Gold: Russia
Silver: Australia
Bronze: Hungary
Gold: UK
Silver: Australia
Bronze: Argentina
Gold: Spain
Silver: Canada
Bronze: Japan
Gold: Sri Lanka
Silver: Dominican Republic
Bronze: Canada
Gold: Romania
Silver: Belarus
Bronze: Japan
Gold:
Singapore
Silver: UAE
Bronze: Belgium
Gold: Poland
Silver: Finland
Bronze: Italy
Gold: Czech Republic
Silver: UK
153



Bronze: Portugal
Gold: Italy
Silver: Poland
Bronze: Chile
Gold: Portugal
Silver: Australia
Bronze: Canada
Movember
Film
Room to Read
Marketers
Opportunity Knocks
(Cannes Lions platform)
Design
Gold: Colombia
Silver: Italy
Bronze: The
Philippines
Pump Aid
Print
The Planet Earth Institute
Cyber
T.I.E
Media
Global Angels
Film
Competitors selected their own
real world cause
Marketers
Gold: Australia
Silver: Italy
Bronze: UAE
Gold: Canada
Silver: Denmark
Bronze: Czech Republic &
Portugal
Gold: Czech
Republic
Silver: Germany
Bronze: Brazil
Gold: USA Hispanic
Silver: South Africa
Bronze: USA
Gold: The Philippines
Silver: Belarus
Bronze: Brazil
2011:
2010:
Plan
Print
Channel 16
Cyber
Peace One Day (POD)
Media
WSPA (World Society for the
Protection of Animals)
Film
Competitors selected their own
real world cause
Marketers
2009:
International Fund for
Animal Welfare
Print
Global Humanitarian Forum
Cyber
WFP
Media
Gold: Peru
Silver: Colombia
Bronze: Denmark
Gold: Brazil
Silver: Venezuela
Bronze: Hungary
Gold: Denmark
Silver: Sweden
Bronze: USA
Gold: Korea
Silver: USA Hispanic
Bronze: Canada
Gold: Dominican
Republic
Silver: The Philippines
Bronze: Latvia
Gold: Portugal
Silver: Costa Rica
Bronze: Romania
Gold: Italy
Silver: Portugal
Bronze: Slovakia
Gold: Australia
154
Film Aid


2008:
Silver: Belarus
Bronze: USA
Gold: Mexico
Silver: Canada
Bronze: Denmark
Film
Amnesty International
Print
UNICEF
Cyber
War Child
Media
MTV Switch
Film
2007:
Right to Play
Gold: The Netherlands
Silver: Turkey
Bronze:Germany
Gold: Brazil
Silver: Korea
Bronze:Latvia
Gold: Italy
Silver: Germany
Bronze: USA
Gold: Argentina
Silver: USA
Bronze: Italy
Print
Gold: Chile
Silver: Australia
Silver: The Philippines
Bronze:Brazil
Gold: Brazil
Silver: Japan
Bronze:Poland
Gold: Italy
Cyber
MTV Networks International

2006:
Film
International Committee of the Red Cross
Print
Cyber
Promoting Cannes as a weekend destination Film
for business people to bring their partners

2005:
Unesco: Literacy for Young Adults
Print
Gold: Sweden
Silver: Spain
Bronze: Brazil
Gold: Puerto Rico
Cyber

2004:
The Business Coalition for AIDS
Print
Cyber

2003:
Olympic Games 2004
Gold: Poland
Silver: New Zealand
Bronze:Argentina
Bronze:Finland
Gold: Brazil
Silver: Norway
Bronze:Germany
Gold: The Netherlands
Print
Cyber
Gold: Italy
Silver: USA Hispanic
Bronze: Turkey
Gold: Portugal
Gold: France
Silver: Spain
Bronze:Brazil
Gold: Brazil
155

2002:
The International Secretariat for Water
Cyber

2001:
Leuka 2000
Print
Print Gold:
Silver: USA
Bronze:Italy
Gold: Brazil
Gold:
Silver:
Bonze:
Gold:
Cyber
Finland
Brazil
USA
UAE
Germany

2000:
Medecins Sans Frontieres

1999:
American Foundation for AIDS Research Print

1998:
Variety Clubs International
Gold: Portugal
Silver: South Africa
Bronze: Australia

1997:
Save the Children Fund
Gold: Argentina
Silver: Canada
Bronze: South Africa

1996:
WWF World Wide Fund for Nature
Gold: Canada
Silver: Turkey
Bronze: Colombia
Brazil

1995:
Print
Gold: Sweden
Silver: Norway
Bronze: UK
Gold: Portugal
Silver: USA
Bronze: Turkey
Cyber Gold: Venezuela
Plant-It 2000
Gold:
&
Norway
156
23.11 The Roger Hatchuel Lions Academy
Every year, 35 students from around the world attend the Roger Hatchuel Academy at Cannes
Lions. It is a five-day course for students of advertising, communications and other creative
disciplines.
The course is led by Tim Mellors, former Worldwide Creative Director of Grey and Clive Challis,
Head of the Advertising Course at Central Saint Martins in London. Together they create a
programme combining classroom sessions and a selection of official Festival content. Previous
guest lecturers have included Bob Greenberg, Bob Isherwood, Neil French, David Droga, Jim
Stengel, Michael Conrad and Tham Khai Meng.
Sessions include:





Perspectives from industry thought leaders, marketing luminaries and some of the
world’s most celebrated creatives
A behind-the-scenes look at the Jury process
Guided tours of the work with insights into award-winning creative
Exercises to help unearth better ideas, faster
One-on-one coaching with Tim Mellors
The Festival offers a free full registration for all the students. Sponsors will cover the cost of
airfare, accommodation and some expenses. At the end of the week students will graduate in
a dedicated ceremony.
23.12 The Jim Stengel Young Marketers Academy
Academy Sponsored by Dentsu Aegis Network
The Jim Stengel Young Marketers Academy is an intensive five-day course for young
professionals working for client marketer companies. It addresses the importance of
creativity in communications and provides a bigger picture of a marketer’s role.
Since 2011, the Young Marketers Academy, led by Jim Stengel has trained over 200 young
marketers on how to develop collaborative and trusting relationships between client and
agency,
whilst
taking
their
careers
to
the
next
level.
The curriculum addresses the importance of creativity in communications and provides a
bigger picture of a marketer’s role, the future brand leaders in their organisations. Delegates
leave with new insights and skills, new ways to work across agencies, an understanding of
what great work looks like, how to get there, and the common errors to avoid.
The leadership team consisting of Jim Stengel, Suzanne Tosolini and Serfi Altun have been
responsible for marketing global brands throughout their careers at P&G, indeed P&G was
recognised in 2008 as the Creative Marketer of the Year at Cannes Lions under Jim’s
leadership.
Using their expertise and knowledge, they have created a bespoke training programme that
helps client marketers focus on developing themselves, their brands and organisations.
The comprehensive curriculum for the Academy is built around five integrated sections:

The case for creativity: how does creativity drive revenue and market share? What does
great work look like?
157




Communication strategy excellence: learn how to brief an agency in a way that invites
creativity yet provides a ‘box’ within which to play. How collaboration can lead to greater
efficiency and success. Achieving efficiency through co-creation of products and service.
Best-practice agency-client relationships: managing a human relationship by providing
inspiration and clear guidance. Exuding confidence with agencies.
The modern brand: the latest thinking from digital innovators. Presentation of real-life
winning case studies.
The modern marketing leader: empowering your team to greatness
23.13 The Young Creative Academy
Academy Sponsored by Unilever
An intensive five-day programme of classroom sessions for the next generation of creative
stars, including Q&As, workshops and master classes, combined with curated Festival
seminars, guided exhibition tours and behind-the-scenes access to the Jury rooms.
Designed to help young creatives reach their full potential, the Young Creative Academy is a
unique combination of classroom-based learning and practical coaching, set against the
broader backdrop of Cannes Lions.
For creatives with a few years’ experience under their belts and wondering what’s next, this
intensive five-day experience provides intimate access to the greatest industry minds and
insights into its most awarded creative work, inspiring them to be more creatively brave and
arming them with the tools to move their career forward.
The academy is headed by Australian born Bob Isherwood. His long-standing career in the ad
world most notably saw him spend 12 years at Saatchi & Saatchi as Worldwide Creative
Director where he helped to reinvent the agency. It was under his leadership that the
network won almost 8,000 significant awards.
23.14 The Young Media Academy
An intensive five days of learning that provide a deeper understanding of the media
landscape, and how this understanding will drive media solutions to greatly increase
advertisers’ connections with their audiences.
Held during Cannes Lions, it is designed for young media professionals aged 30 years or
under working for media agencies or media owners.
The programme equips young professionals with the tools to deliver better results on behalf
of clients, taking the creative idea and working every media angle to amplify it in the
marketplace and maximise results.
The sessions focus on key changes taking place in the media landscape, which are driven by
rapidly evolving consumer behaviour, in particular the impact of new technologies and the
balance between exposure and engagement.
Under the expert guidance of Academy Dean Nick Brien, the course explores the depth and
breadth of creative solutions that can be applied across all media channels. It provides
greater understanding of the global media community and the fast-moving changes that are
impacting every step of the media planning and buying ecosystem.
158
The Academy is focused on the following key areas, including:
 The creative use of media: A breakdown of Lions-winning campaigns and a chance to
meet the teams behind them. How media ideas demonstrate understanding of the target
market
 Media channel strategy: Implementing innovative strategy across media channels. The
relationship between the idea and the media channel.
 Collaborative relationships: How to work with agencies and media owners.
Understanding the client’s challenge in the context of the global landscape.
 Media Landscape: Making sense of the increasingly fragmented media landscape.
Understanding how technology upends conventional wisdom.
 Leadership: Learning how to improve your own leadership to lead more effectively and
champion new ideas.
 Data & Innovation: Embracing the technological evolution of media, new channels and
consumer behaviours. Learning the challenging of leveraging social media internationally
and measuring ROI.
23.15 The Young Account Executive Academy
The Young Account Executive Academy champions the art of account management with a
curriculum designed to equip future leaders with the tools they need to lead groundbreaking
creativity for their clients. Led by Kevin Allen, the ‘account guy’ who sold the Priceless campaign
to MasterCard, this five-day programme is inspiring, empowering and will take your career to the
next level.
Academy Dean, Kevin Allen, and the Cannes Lions team have developed a course that takes
advantage of the world’s best creative thinkers attending the Festival, not only providing
exclusive access to them, but also a behind-the-scenes look at how Cannes really unfolds.
The tailored programme of training will include:
 Leading a team: What a ‘great’ team looks like.
 Creating a culture of bravery: Be more contageous
 Creating a killer brief: Understanding the components of a great brief. Practical brief
writing.
 Spotting genius idea development: The process of the idea evolution. Investigation
techniques.
 Selling a winning idea: Getting buy-in. How to exude confidence with clients.
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24. OTHER FESTIVAL LEARNING PROGRAMMES
24.1 Cannes Creative Leaders Programme
To help creative executives lead their teams, agencies and companies more successfully, the
Cannes Lions Festival and the Berlin School of Creative Leadership offer a special two-week
intensive training initiative taking place in Berlin and Cannes.
What is it?
Leaders in today’s advertising and other creative communication industries face an
unprecedented array of challenges and opportunities. Among the most pressing issues are new
business and compensation models, innovative practices for managing creativity and creative
organisations, and rapidly changing technologies and relationships with consumers.
Designed for those either already in a leadership position or preparing to assume such a position
in advertising or other creative industries, the programme gives participants the tools, insights
and actionable ideas to help them lead for more creative excellence in their organisations.
Specifically, it addresses three areas essential for advancing creative excellence:
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The rapidly changing creative communication industries landscape
Digital and media transformation
Leading creatives and creativity
Week 1: Berlin, 15 - 20 June
Participants engage in six days of intensive training from Berlin School professors. Delegates will
study real-world aspects of current advertising and other creative communication industry
leadership and organisational practice through lectures, interactive case discussions, and small
group exercises.
Together, the class sessions and team exercises provide a substantive foundation for analysing
effective leadership, organisational design, and change management in fast-changing creative
businesses. Week one also affords essential preparation for capitalizing on the resources of
Cannes Lions in the second week and for the development of the individual plans for building
creative excellence.
Week 2: Cannes, 22 - 27 June
Participants have privileged access to the Cannes Lions International Festival of Creativity. Each
day combines exclusive lectures, discussions and group work with immersion in the incredibly rich
and varied Cannes Lions environment.
Full access to the Festivals’ content programme deepens classroom learning, advancing
participants’ understanding of these challenges and their skills in addressing them. Special guests
offer further insights on today’s leadership challenges. Throughout the week, and supported by
individual advisement, participants continue to refine their plans for leading their respective
agencies or companies to greater creative excellence.
The course concludes with the presentations of these individual plans and a group assessment of
how they can take skills honed in the programme forward to generate real impact and produce a
lasting culture of creativity and innovation in their companies and across the industry.
The CCLP Bursary
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Each year a bursary competition is run for the Cannes Creative Leaders Programme. The bursary
covers the full programme participation fee and is available to professionals working in countries
that have never previously won a Gold Lion at Cannes
Open House
The Cannes Creative Leaders Programme Open House session is open to all delegates. Taking
place on Thursday 25 June, 17 :00 -18 :30, it gives delegates a taste of the learning on offer at the
Cannes Creative Leaders Programme
Leading Your Country to Gold
The session will feature three celebrated recently crowned Gold Cannes Lions winners about how
they lead their teams and companies to bring home the first Gold Lion ever for their country
24.2 The CMO Accelerator Programme with Jim Stengel
Programme sponsored by MarketShare and Pereira O’Dell
What is it?
The Cannes Lions CMO Accelerator Programme with Jim Stengel is an exclusive opportunity for a
select group of CMOs and senior marketing directors to focus on the key issues they and their
brands face in an ever-changing communications landscape.
The programme runs alongside the Cannes Lions International Festival of Creativity Festival and is
led by Jim Stengel, former Global Marketing Officer of P&G, with direct input from CMOs and
agency CEOs attending the Festival.
How does it work?
The emphasis is on delivering inspirational and actionable training for a small group and takes
place in the second half of the Festival week. Delegates have the opportunity to attend the
Festival, to watch seminars, see the work and network, before coming together under the
mentorship and guidance of Jim Stengel.
The group will talk privately about the work issues they face, with exclusive speaker sessions and
bespoke content presented in an intimate learning environment. An all-star line-up of awardwinning creatives and marketers join Jim and the class in the Majestic Hotel, straight from the
Cannes Lions stage.
24.3 *NEW* Masters of Creativity
A new, five-day professional qualification to help people with around seven years’ experience of
working in the creative communications industry make the transition into senior
management. World-class ‘masters’ including David Droga, PJ Pereira and Mark Tutssel will help
participants to work on a real brief from Mondelēz International and super-charge their careers.
What is it?
This new, tailor-made course will give a deep understanding of every area of creative
communications, helping people to make the move into a senior management role with
confidence through expert advice and the chance to hone their skills on a “live” brief.
Who is it for ?
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We invite delegates from agencies, brands and technology companies working in marketing
communications to improve their industry knowledge, and benefit from the advice of some of the
biggest names in the business.
How does it work?
The programme is presented in eight modules, each lasting two hours. Each module is presented
by a ‘master’, a truly outstanding industry expert who will draw on their knowledge, experience
and insights to deliver world-class learning exclusively to the group.
The Course Leaders
Four industry experts will help lead the Masters of Creativity programme:
The Chairman: Keith Reinhard
Keith Reinhard is Chairman Emeritus of the DDB Worldwide Communications Group, Inc., one of
the world’s largest and most-awarded advertising agency networks. Keith is one of the few
agency leaders to rise through the creative side of the business.
Mentor: Claire Bridges
Claire Bridges is founder of the UK’s leading creative training consultancy, Now Go
Create. Claire is an ex-WPP Consumer MD with over 20 years’ industry experience and the only
person in the UK PR industry to hold an MSc in Innovation, Creativity and Leadership.
Mentor: Greg Graham
Greg Graham has 40+ years’ experience in advertising and currently holds the position of fort as
Business Development & Marketing Officer at GroupM, Australia. Greg has worked for a number
of high-profile creative agencies including DDB, Burnett’s & JWT and in 1997 helped launch
MindShare’s Melbourne office.
The Facilitator
Paul Feldwick worked as Head of Account Planning at Boase Massimi Pollitt and a Worldwide
Brand Planning Director for DDB. Since leaving DDB, he has worked as a consultant in the fields of
strategy, brands, and organisational change and is well known as a published author and
speaker.
24.4 See It Be It
With the support of Lean In and sponsored by IBM, Ipsos and Refinery 29
As campaigners for creativity, it’s Cannes Lions’ mission to recognise the power of creativity and
celebrate the people shaping the future of creative brand communications.
For years women have been underrepresented in agencies, resulting in work that is more
reflective of a singular, male view of the world than of reality. The solution to gender inequality is
a cultural change. And marketing does not just reflect this culture – it shapes it. If we want to see
a more inclusive, realistic representation of gender in marketing, we need more diversity in
agencies.
In 2014, we created an initiative called See It Be It. Its aim is to highlight the existence of very
talented creative women in the industry, accelerate their careers; expose the powers these
women bring to the work, and encourage agencies to nurture women’s careers from the inside.
It’s back for 2015.
See It Be It is a three-day programme during Cannes Lions for women in creative job roles. The
programme includes:
 Exclusive tours of the jury rooms
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Mentorship from industry thought leaders
Dedicated talks from leading thinkers with an opportunity for Q&As
Meet & greets with Cannes Lions speakers
Priority access to the talks and parties
See It Be It is an exclusive programme that exposes participants to contacts and learnings that
will catapult careers forward.
The 2015 participants have been chosen from over 200 nominations put forward by agency
leaders. The women are:
Nivedita Agashe, Group Head. DDB Mudra, Mumbai, India
Mara Binudin, Associate Creative Dierctor, AKQA, New York, USA
Mariana Borga, Creative Director, JWT, São Paulo, Brazil
Marta Caseny, Senior Copywriter, FCB, Hamburg, Germany
Tove Eriksen Hillblom, Senior Copywriter, TBWA, Stockholm, Sweden
Katherine Glover, Copywriter, Joe Public, Johannesburg, South Africa
Sally Hastings, Senior Art Director, Ogilvy & Mather, Melbourne, Australia
Kia Heinnen, Art Director, Wieden + Kennedy, Amsterdam, The Netherlands
Maddy Kramer, Interactive Art Director, LatinWorks, Austin, USA
Nikki Lindman, Senior Creative, BBH, London, UK
Ilia Márquez, Copywriter, Badillo Saatchi & Saatchi, San Juan, Puerto Rico
Yumiko Ota, Copywriter, Dentsu Inc., Tokyo, Japan
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25. OTHER FESTIVAL EVENTS
25.1 Cannes Chimera
Cannes Chimera is a partnership between Cannes Lions and the Bill & Melinda Gates Foundation,
the world’s largest philanthropic foundation that aims to use creativity for good.
We launched it in 2011 to help harness the creative power of our community for good.
This year’s brief, the fifth in the series, asked for the engagement of the global creative industry in
building public awareness of and support for solutions to critical global development problems. It
called for the development of a one-time brand activation that will attract massive public
attention to the growing Global Citizen platform, and result in a surge of sign ups to the campaign,
through email capture and Facebook.
Global Citizen, which recently launched its “Unlock Your Power” campaign to expand its global
community, will create the largest, most effective platform in the world for people to share,
communicate and take action on issues affecting the world's poorest. Supported by major NGOs
in the development space and a diverse group of corporate partners, it provides new ways for
people to understand and follow issues they care about—from gender equality or health to water
and sanitation. Through content, campaigns, and events such as concerts and rallies, Global
Citizen gives people a simple and easy way to use their voice to support global change. It builds on
people’s desire for connection and their passion to do good, and shows them how their actions
make a difference for people around the world.
The competition was free to enter and asked participants to fill out a one-page submission form.
A maximum of three winners will be chosen from the pool of entries, each receiving a contract for
a maximum of $150,000 to make their winning activation a reality. The announcement of the
winners will be made in the second half of July. All activations must then be executed between
then and September 2015.
25.2 The Cannes Lions Beach
This year, the best place to network in Cannes will be the new Official Cannes Lions Beach – a sunsoaked space exclusively for delegates, directly opposite the world famous Carlton Hotel.
Festival goers can meet and mingle with the world’s leading CMOs and Lion-winners, drop by to
host an informal meeting, catch up on the latest news from the Festival or just sit back and enjoy
a glass of rosé. It’s a whole new way to do Cannes Lions
Delegates can launch their day by hearing leading CMO’S from across the globe in discussion with
The Economist. Speakers include : Dana Anderson, Matt Biespiel, Pete Blackshaw, Minda Boff,
Soren Hagh, Gannon Jones, Bruce McColl, Jonathan Mildenhall, Marc Pritchard.
From Tuesday to Thursday, ‘Meet the Winners’ sessions will run at 17 :00, and a daily digest of the
Festival action with Time Inc. Will also be available at the ‘Sundowner Sessions’.
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25.3 Eurosport Beach Soccer Tournament
Head over to the Plage du Festival to cheer on international teams of Cannes Lions delegates as
they battle it out in this annual tournament. Teams taking part this year include the UK, Russia,
Spain, Netherlands, Ireland, Sweden, Brazil, Argentina and Japan.
The schedule:
Tuesday 23 June, 09:00 – 17:00
Wednesday 24 June, 11:00 and 15:00
Plage du Palais des Festivals
About Eurosport:
Eurosport opens up a world of sport, covering the widest variety of sports in over 20 languages
and invites fans to be part of the sports world anytime, anywhere. With six TV channels, 16
websites and a wide range of innovative applications, we have developed an unrivalled
experience in producing and broadcasting the sport’s greatest events, from Europe to the Middle
East and the Asia-Pacific region. Eurosport’s multimedia platforms bring live sport and expert
analysis to over 222 cumulative suscribers in 91 countries.
25.4 Project Everyone and SAWA
In Wednesday’s SAWA seminar, BBH founder Sir John Hegarty, and celebrated filmmaker and
humanitarian Richard Curtis will will set out details of the creation and distribution of the World’s
First Ever Global Cinema Ad Campaign. The ad itself #wehaveaplan will be released in cinemas
across the globe this September to raise awareness of the new global goals for sustainable
development, being agreed by World Leaders on September 25 2015.
SAWA - the global screen advertising association, are founding partners of Project Everyone.
Project Everyone is the brainchild of Richard Curtis and aims to make the new Global Goals for
Sustainable Development famous. The seminar will take place on Wednesday 24 June at 10:00 in
the Grand Audi. British Journalist and television presenter Mariella Frostrup will host the event.
http://www.project-everyone.org/
25.5 The Future Lions
Future Lions is a long-running global competition for students run by AKQA. Each year, students
are challenged to showcase their creative talent and get their work noticed at Cannes Lions.
Before the Festival, the agency releases a brief asking participants to advertise a product from a
brand in a way that couldn’t have been done three years ago. Winners present their work during
the Festival.
For more information visit www.futurelions.com
25.6 Cannes Extra
A selection of additional events happening around the City. These events are exclusive to
delegates so be sure to bring your badge to gain entry. Some events have limited spaces and
require pre-registration.
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Hacker Square on the Beach, Facebook, 22-25 June, Plage du Majestic Barrière
Google Beach, 22-26 June, Gray D’Albion and Plage Royale Beach
Havas Cafe, 22-26 June, Le Grand Hotel Gardens, 45 La Croisette
IPG, 24 June, Hotel Martinez, Grand Hyatt
Microsoft Beach Club, 22-26 June, Plage du Festival
The Girl’s Lounge @ Cannes Lions, Ipsos OTX, 22-26 June, Hotel Martinez, Grand Hyatt
MSLGROUP : Building a House of Disruptive Innovation, 10-12pm, 23 June, Radisson Blu Hotel,
Cannes
The Oovoo Jooce Shoppe, 21-27 June, Ortega, Level -1, Palais des Festivals
Spotify House, 22-24 June, 61 Boulevard de la Croisette
More events and details can be found at www.canneslions.com
25.7 The Fireflies
Arrival of the Fireflies on Wednesday afternoon 24 June, approximately 16:00
The Fireflies annually traverse 1000+km across the Alps from Lake Geneva to Cannes, cycling over
18 mountains in just eight days to arrive during the Cannes Lions Advertising Festival.
The Fireflies Tour was established in 2001 by Sandy Watson Scott (then Head of TV, M&C Saatchi)
in recognition of relatives and friends’ battles with Cancer. The five cofounders are Jake Scott,
Adrian Moat, Nick Livesey (Directors at RSA Films), Tim Page (Head of TV at Y&R) and Chris
Haworth (Sports Photo Journalist). RSA Films is the premier sponsor of the Tour which from the
outset has been generously supported by Film Directors Sir Ridley Scott & Tony Scott.
The Fireflies are committed to raising money for the Hammersmith Hospital, London, renowned
as a world leader in treatment of Leukaemia and cancers of the Blood. Inspired by the courage it
takes to fight Cancer the riders annually tackle the most gruelling climbs of the Tour de France;
their motto is FOR THOSE WHO SUFFER WE RIDE.
Each year amateur cyclists from the ranks of the advertising and film world have taken up the
challenge. Thanks to international media industry sponsors, to date the Fireflies have raised an
incredible £1.5 million. 1 in 3 of us will be diagnosed with some type of Cancer in our lifetime. It is
believed that Leukaemia is the model of all Cancers and achieving a greater understanding of this
disease will help in the fight against all other forms of Cancer.
This year they will ride in memory of Professor John M. Goldman, 1938-2013, a world-renowned
pioneer in CML, a genius and a gentleman who is greatly missed.
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26. OTHER INFORMATION
26.1 History of the Festival 1954 - 2015
1954: Inspired by the International Film Festival, which had been staged, in Cannes since the late 1940’s, a
group of worldwide cinema screen advertising contractors (SAWA) felt that the makers of advertising
films should receive similar recognition as their colleagues in the feature film industry. In order to
promote the Cinema medium, SAWA established the International Advertising Film Festival. The first
Festival took place in Venice in September 1954 with 187 film entries from 14 countries competing.
The Lion of Piazza San Marcos in Venice was the inspiration for the lion trophy. The second Festival
was held in Monte Carlo and then in Cannes in 1956. After that, the Festival took place alternatively
between Venice and Cannes.
The Films in the competition where split into two categories: TV and Cinema. They were judged
according to technical crafts. There were, for example, categories for commercials of different
lengths, live action and animation etc.
130 delegates attended the first Festival.
1967: The TV and Cinema ads were split into product or service categories. This structure has been
constantly updated to accommodate new products, services and marketing trends.
1983: The split between Cinema ads and TV ads was abandoned to become Film only.
1984: The French city of Cannes in the South of France became its permanent home.
1987: The Frenchman Roger Hatchuel, a former member of SAWA, takes over the management of the
Festival.
1990: Up until the first Gulf War in 1990, the worldwide advertising industry was prosperous. This is
probably why the Festival maintained its original format of a Film only competition. In response to
the advertising crisis at the time of the first Gulf War, the Festival added value to the event by
complementing the showcase of all Film entries with a developing programme of high profile
seminars organised by some of the biggest names in the industry, making Cannes a unique learning
experience.
1992: The International Film Festival became known as The International Advertising Festival. This change
came about as the organisers broadened the event to reflect the multi-media approach of
advertising campaigns, which incorporated both audio-visual and printed media. The Press &
Outdoor competition was therefore added. In the same year, the Young Creatives registration
package was introduced.
1995: The Young Creatives Competition was included in the Festival programme. Teams from different
countries worldwide have 24 hours to produce an ad for a charity or non-profitable organisation.
1998: Online communications (websites, interactive campaigns and online advertising) were added to the
event and the Cyber Lions were born.
1999: The Media Lions were launched, allowing media planners to join the Festival with their own
competition celebrating creative use of media.
2002: The Lions Direct competition was added to honour creative direct marketing solutions.
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2003: Brainchild of Dan Wieden, the Titanium Lion was introduced to reward ground-breaking and
innovative concepts in the world of advertising and marketing. The Roger Hatchuel Lions Academy
was also introduced this year aimed at providing one-week training and education to the best
students who already study advertising, marketing, communication and design – an investment by
Cannes in the future of our industry.
2004: Emap Communications, the international B2B publisher and events organiser, acquired the Festival in
the summer of 2004.
2005: Another new competition was added: Radio Lions, aiming to raise the profile of radio creativity.
Titanium Lions, were re-launched to also include integrated campaigns.
In the same year two new awards were introduced: Direct Agency of the Year and Interactive
Agency of the Year. These new awards honour the top scoring agencies in Lions Direct and Cyber
Lions competitions.
2006: The new Promo Lions competition awarding creative excellence in the areas of Sales Promotion,
including retail marketing, environmental design and in-store advertising was added as well as the
introduction of a separate Outdoor jury. Due to the incredible growth and success of Media Lions,
the new Media Agency of the Year Award was added and the Media Lion trophy made way for Gold,
Silver & Bronze Lions.
Further innovations in 2006 included the Young Creative Film Competition, complementing the
existing Print and Cyber competitions, with the ads being filmed on mobile devices.
As well as the successful seminar programme, presented by industry keynote speakers covering a
wide range of topics, half-day Workshops were added to allow for a more interactive learning
experience in smaller groups.
2007: As the Festival continues to evolve to reflect what is happening in the advertising industry, further
changes and additions have been introduced this year: The Content Showcase a dedicated exhibition
area where content creators and providers across all media platforms can display their products and
capabilities. A series of Content related Workshops complement the stands providing further
information and education.
Titanium Lions has further evolved into the Titanium and Integrated Lions competition, allowing the
jury to award Integrated Lions to the best integrated campaigns using three or more different media
as well as awarding the most sought after Titanium Lion honouring breakthrough ideas.
Network of the Year Award will honour the most awarded network worldwide by assessing their
agencies’ success across all categories.
To complement the existing Roger Hatchuel Academy, a Student Delegate Package has been
introduced enabling business colleges and universities to send their marketing, communication and
advertising students to take advantage of the many opportunities the Festival has to offer.
An exciting seminar programme saw, amongst other high profile speakers, Al Gore take to the stage
with Y&R to discuss a climate in crisis.
2008: To further enhance and complement the celebration of creativity at the week-long event, the Design
Lions is launched to celebrate the creative and innovative use of design as an aid for the
communication of brand and product messages. Categories include Packaging Design, Brand Identity
and Environmental Design.
Changes to Film Lions are introduced to include categories for films created for transmission on
screens other than TV and cinema, such as Internet film, Mobile film, Other screens and Integrated
film. Also, as a result of the success of the Promo Lions competition, Gold, Silver and Bronze trophies
are awarded from this year.
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To complement the existing Print, Cyber and Film Young Lions competitions, new to 2008 is the
Young Lions Media Competition, which challenges the teams to develop an innovative media
strategy, delivered within the set budget of US$1,000,000.
With the Festival committed to ensure that the Young Lions and Students get a world-class
experience during their week at the Festival, the Young Lions Zone is launched to provide a place
where they can learn, be inspired and meet fellow young creatives. The introduction of Master
Classes offers exclusive, intimate and unprecedented one-hour sessions with leading industry
figures.
Seminar speakers included such world renowned figures as Rupert Murdoch, Chairman & Chief
Executive Officer of News Corporation and Tony Bennett, the International Recording Artist.
2009: PR Lions is launched bringing the total number of categories at the Festival to 11. Its aim is to
honour the creative use of reputation management by the building and preservation of trust and
understanding between individuals, business or organisations and their publics.
As a result of the high increase in entries, Gold, Silver and Bronze Lions are awarded in the
Integrated Category instead of the single Integrated Lion.
A number of changes are introduced to the Media Lions section. These include a revision of
the categories, changes to the entry written submission, restructuring the way Media Lions
are judged to reflect the three crucial elements of a piece of media work placing more
emphasis on the outcome of each media case, and the credits acknowledge the Media
agency as well as the entrant company.
After further analysis with industry leaders, amendments are made to the entry submissions
and voting criteria of the Direct and Promo categories to place more emphasis on the results
of the entry.
There are new digitally focused categories introduced into the Outdoor, Design, Direct,
Media and Promo Lions.
An outstanding programme of seminars and workshops takes place with top international
keynote speakers presenting including Biz Stone, Co-founder of Twitter; Steve Ballmer, CEO of
Microsoft; David Plouffe, Campaign Manager for Barak Obama; Kofi Annan, Former Secretary
General of the United Nations; writer, director, actor and producer Spike Lee and
Eric Schmidt, Chairman and CEO of Google.
2010: Film Craft is added as a category to honour and award the filmmaking process in categories such
as Direction, Editing, Best Use of Music and Sound Design.
The Grand Prix for Good is introduced to award entries previously ineligible to win an award
in their sections because they are made for charities or public services.
A new, prestigious award for Independent Agency of the Year is launched.
The Promo Lions category is re-named the Promo & Activation Lions to better reflect the
essence of the category.
Together with the Berlin School of Creative Leadership, Cannes Lions introduces the Cannes
Creative Leaders Programme ; a two week training initiative taking place for 1 week in Berlin
and continuing for a second week in Cannes during the Festival week. The programme offers
intensive training, bespoke sessions, group projects, speeches, lectures and much more to
around 30 people.
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Daily 30 minute sessions called ‘How to Cannes’ are launched to help anyone new to Cannes
learn how to maximise their experience.
The Young Marketers Competition is added to run along side the existing Young Lions
competitions.
Delegates are able to network pre-festival with the website’s launch of Cannes Connect - an
online networking tool.
The Outdoor Lions Category now awards two Grands Prix, one for Billboards & Street Furniture
and Posters, one for Ambient.
Once again a packed programme takes place with over 55 seminars and 20 workshops
featuring speakers including Mark Zuckerberg, CEO of Facebook ; Yoko Ono, Multi-media
Artist ; Spike Jonze, Director and Ben Stiller, Actor.
2011: The Festival changes its strapline to the ‘International Festival of Creativity’ to better reflect the
transformation of Cannes Lions from being a celebration of creative excellence in advertising to
now reflecting creative excellence in all forms of communication.
Creative Effectiveness Lions is added as a new entry category. The new award honours creativity
which has shown a measurable and proven impact on a client’s business. Only entries that were
either shortlisted or Lions winners across all categories in 2010 were eligible to enter.
Sir John Hegarty, Creative Director & Founder of BBH, is awarded with the inaugural Lion of St.
Mark, introduced to recognise an individual’s long-standing contribution to creativity in
communications.
A new award for Holding Company of the Year is introduced and given to the holding company to
have amassed the most awards across all categories at the Festival.
The Agency of the Year Award now includes points from winning entries in Cyber and Titanium
meaning that the Interactive Agency of the Year no longer exists.
The Cannes Creative Academy for Young Marketers launches. A week long, tailored programme
offering 35 places to young marketers and brand managers working within a client organisation.
Jim Stengel is the Academy Dean.
Another packed seminar programme takes place featuring speakers including Producer will.i.am;
Author Malcolm Gladwell; Co-Founder of the Huffungton Post Arianne Huffington; Actor Robert
Redford; Martha Stewart and Patti Smith.
A Young Suit Registration is offered as a lower priced delegate pass for young people working in
planning and account services.
The Festival sees a significant increase in clients attending with around 450 different client
organisations present representing 20% of the delegates.
2012: Branded Content & Entertainment Lions is launched as a new category to reward creativity in
branded content and entertainment which is defined as the creation of, or natural integration into,
original content by a brand.
A further new category, Mobile Lions, is introduced to reward the best creative work which lives
on or is activated by a mobile device, app or mobile web.
A new stream of content is added; Forums offer delegates in-depth insight into the key industry
issues. Six daily sessions feature presentation and discussion on a particular theme.
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TechTalk launches offering delegates a series of curated talks which showcase forward-thinking
businesses to demonstrate their pioneering work across the digital-marketing value chain whilst
allowing delegates the opportunity to meet the people behind the technology.
Complementing the existing Young Lions competitions, the Young Lions Design Competition
debuts giving designers aged 28 or under just one day to develop and deliver a complete brand
identity to a brief set by a charity or non-profit group.
Cannes Lions teamed up with the Bill & Melinda Gates Foundation to create a competition to
solve a communications challenge that the world is facing: the Grand Challenge for
Communications. 914 entries, from 85 countries, were received into the competition. After a
judging process, in the Autumn, up to ten participants will be granted $100,000 to help further
develop their idea and the chance to be mentored by the Cannes Chimera, made up of the
Cannes Lions 2011 Grands Prix winners. Successful projects will then have the chance to seek
additional funding of up to $1 million to bring their idea to fruition.
The Young Lions Creative Academy with Bob Isherwood is introduced to give young creatives the
space to develop their talent and expand their personal creativity. A series of tailored sessions as
well as access to the Festival content is run throughout the week.
The Cannes Connect Bar opens to provide attendees from across the globe the opportunity to
meet up, network and relax in an informal setting throughout the Festival.
Once again, an unmissable seminar programme takes place featuring speakers including President
Bill Clinton ; Architect Zaha Hadid ; Singer-Songwriter, Actress, Lead Singer Blondie Deborah
Harry ; Singer-Songwriter Smokey Robinson ; Producer, Songwriter, DJ Mark Ronson ; Actor,
Director, Co-chair JuntoBox Films Forest Whitaker; Sir John Hegarty, Worldwide Creative
Director, Founder, BBH and Dan Wieden, Co-Founder, Global Executive Creative Director,
Wieden+Kennedy
2013: Cannes Lions celebrates 60 years. Cannes Lions collaborates with legendary artist Gerald Scarfe to
create artworks that give a unique branding to the 60th Festival.
A retrospective exhibition is available in the Palais des Festivals as well as other commemorative
activities which include a drinks reception hosted by the City of Cannes.
Game Changers takes place - a special exhibition and an accompanying book celebrating the 60th
anniversary of Cannes Lions. The exhibition showcases the ads and creativity that have changed
the shape of advertising. Game Changers : The Evolution of Advertising book, featuring campaigns
from the 1950s onwards goes on sale and is available at bookstores around the world as well as
online.
Innovation Lions is launched as a new category to reward technologies and innovations that make
A creative idea happen.
Lions Live streams one live seminar session across the globe every day of the Festival. The seminar
streamed is chosen and voted for by the public.
New Academies are launched which include: Cannes Lions CMO Accelerator Programme with Jim
Stengel, Made @Sweden, The Young Account Executive Academy and The Young Media
Academy
A dedicated China Day takes place. It sees some of China’s leading thinkers and experts present a
series of forums with the objective of giving an understanding of how to better understand and
engage with the market.
An unbeatable seminar programme features a host of top speakers that include Shepard Fairey,
Contemporary Artist, Jenson Button, Formula 1 Driver, McLaren, Annie Leibovitz, Photographer,
Sean Combs, Producer, Artist, Performer; CEO & Founder Bad Boy Worldwide Entertainment
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Group, Rem Koolhaas, Architect, Professor in the Practice of Architecture and Urban Design,
Harvard University; Lou Reed, Musician; Sir Martin Sorrell, Chief Executive, WPP & Joe Tripodi,
Executive Vice President, Chief Marketing and Commercial Officer, The Coca-Cola Company; and
Lee Clow, Global Director of Media Arts TBWA\Worldwide, Chairman TBWA\Media Arts Lab.
2014: A new Product Design Lions category is introduced recognising the applied use of physical
products in aiding the communication of a brand ethos as well as its use to have a positive impact
on improving people’s lives. 194 entries are received into the category in its launch year.
Bono is awarded the inaugural Cannes LionHeart Award in recognition of pioneering (RED), a
creative fusion of branding, activism and philanthropy that has generated more than $250 million
for the fight against AIDS in Africa. The Cannes LionHeart recognises the person or organisation
that, through innovative use of commercial brand power, has made a significant and positive
difference to people or the planet.
A Regional Network of the Year Award is introduced awarding the regional performance of
networks.
Brazil Day comes to Cannes seeing an entire day dedicated to showcasing, understanding and
celebrating Brazilian creativity.
New academies introduced include: the CEO Academy, offering CEOs and other business leaders
the unique chance to learn insights and guidelines for cultivating a creative organisation; the
Young Planners Academy to teach young agency planners how to uncover creative insight and
plan creative strategy; and the Young Storytelling Academy which focuses on the art and craft of
storytelling and the positive impact it can have on brands.
A further competition for young lions is added – the Young Lions PR Competition, inviting young
PR professionals the chance to compete and show how PR is effectively used to engage audiences
with an organisation or a specific topic that the client is dealing with.
A new initiative for women is launched. See It Be It invites 12 women to Cannes for an
inspirational and educational programme that aims to further their careers within the creative
industry.
Innovation Day comes to Cannes Lions, an entire seminar programme focused on innovation and
the people harnessing it to drive their business.
2015: The Glass Lion: The Lion for Change is launched. It recognises work that breaks through
unconscious gender bias and shatters stereotypical portrayals of men and women. 166 entries are
received in its launch year.
The Lions Innovation Festival launches. The two day Festival explores data and technology as
catalysts for creativity. It features its own carefully curated content programme and awards in
Innovation and Creative Data.
The Cannes Lions Beach is introduced. Exclusively for delegates, it’s an area to network, take a
break and enjoy exclusive talks.
A new training programme, the Masters of Creativity, helps talent working in the creative
communications industry make the transition into senior management.
The Creative Effectiveness Advisory Scheme offers entrants into the 2015 Creative Effectiveness
Lions a consultation with senior, multi-award winning industry thought-leaders to help them craft
their submissions.
172
26.2 Cannes Lions Online, Mobile and Social Media
Cannes Lions TV
Throughout the Festival, extracts of all seminars, video interviews with selected speakers and jury
members, as well as highlights from the day will be available on www.canneslions.com and
https://www.youtube.com/user/canneslions.
Cannes Connect
Sponsored by NetSeer
Cannes Connect is an online networking tool to help you get in touch with other Cannes Lions
delegates before, during and after the Festival:
http://www.canneslions.com/cannes_lions/networking/cannes_connect/
Cannes Lions App
Connect. Collect. Discover.
in partnership with PHD
For iPhone, iPad, Android and Windows phones
Features:
Full Festival programme with sharing options, including ‘Cannes Extra’, the calendar of events
happening outside the Palais
Create your own schedule by favouriting sessions, speakers or attendees
Set reminders for sessions and add them to your phone’s calendar
Synchronisation of favourites so you can load them onto multiple devices (your Shortlists & Awards
favourites will be saved to the Cannes Lions Archive after the event)
Cannes Connect: Find delegates and get in touch with them
Sign in with LinkedIn to share your schedule of favourite sessions with your connections
Mind Trip – See what visionary leaders are looking forward to, with PHD Worldwide’s curated
seminars picks
Awards Tracker: to keep up with who's won what
Social feeds, news, photos and videos
Lions Live
In partnership with Mindshare and YouTube:
Experience Cannes Lions anywhere in the world, with one seminar streamed live each day.
In partnership with global media agency network Mindshare and YouTube, Lions Live brings Cannes
Lions to you, wherever you are in the world.
173
All sessions will be streamed
www.youtube.com/canneslions.
live
on
the
Cannes
Lions
YouTube
channel
at
After 19,000 votes, the sessions chosen to be streamed are:
Sunday 21 June at 10:00 - 10:45 CEST
MEDIACOM: HOW TO SURVIVE A ZOMBIE ATTACK (AND HARNESS CULTURAL TRENDS TO GROW
BRANDS)
Monday 22 June at 16:00 - 16:45 CEST
RAZORFISH & CONTAGIOUS: TOOLKIT FOR TRANSFORMATION
Tuesday 23 June at 11:00 - 11:45 CEST
PHD: SENTIENCE: THE COMING AI REVOLUTION
Wednesday 24 June at 11:00 - 11:45 CEST
UNILEVER: MARKETING FOR PEOPLE
Thursday 25 June at 17:00 - 17:45 CEST
HEINEKEN: SOCIAL NETWORKING SINCE 1864
Friday 26 June at 12:00 - 13:00 CEST
WPP: THE CANNES DEBATE
Saturday 27 June at 11:00 - 12:00 CEST
TBWA WORLDWIDE: A CONVERSATION WITH TODAY’S MOST DISRUPTIVE MARKETERS
Social Media Channels
Follow Cannes Lions on Google+, Pinterest, Facebook, YouTube, LinkedIn and on Twitter
@Cannes_Lions, #canneslions
174
26.3 Cannes Lions Archive at http://www.canneslionsarchive.com
The Cannes Lions Archive is continually undergoing product enhancements and improvements to
the functionality of the site and design, bringing it in-line with the Cannes Lions branding.
Access more than 360,000 pieces of work.
 Collates every piece of work that has been entered into the Cannes Lions International
Festival of Creativity since 2001
 See full submission details covering each entry’s campaign, implementation and
effectiveness
Find inspiration.
 Access more than 300 hours of inspiring talks by creative thought-leaders
 Learn from the past to create campaigns for the future
 Check out the credentials of the industry's top people and source talent from around the
world
 Learn how to win a highly-coveted Lion trophy
Turn inspiration into ideas.
 Use for research, in pitches and client presentations, to generate ideas and to help inspire
 Curate themed lists of your favourites and share instantly with friends or colleagues
What’s in the Archive?
Branded Content & Entertainment Lions
– All winners, shortlists and entries since 2012, when the category launched
Mobile Lions
– All winners, shortlists and entries since 2012, when the category launched
– All winners, shortlists and entries since 2011
All are showcased with an image and a PDF
Film Craft Lions
- All winners, shortlists and entries since 2010, when the category launched
Film Lions
- All winners, shortlists and entries since 2001
Press Lions, Outdoor Lions
- All presented as high-res images
Direct Lions, Media Lions
- All are showcased with large zoomable storyboards and information about the campaign's brief
and results. Some are accompanied by a film explaining the entry
Cyber Lions
- Credit information only of all winners since 2001
- Stills of all winners since 2004
- Flash videos of all winning entries since 2006
175
Radio Lions
- Radio Lions entries are all in MP3-format- Scripts are included with the credits
Promo & Activation Lions
and results. Some are accompanied by a film explaining the entry
Titanium and Integrated Lions
- Titanium and Integrated Lions entries are presented as 1-minute films and a description of the
campaign's brief, solution and results
Design Lions
and results, and are accompanied by an explanatory film in those cases where one was entered
PR Lions
and results, and winners may be accompanied by an explanatory film where one was entered
Innovation Lions
- All winners, shortlists and entries for 2013
- All winners, shortlists and entries for 2014
Grands Prix
- All Cannes Lions Grands Prix winners since 2001
Grand Prix for Good
- All winners and contenders since 2010
Talks
- The Archive also holds films of the majority of seminars held since 2011, in full. All media has full,
cross-referenced credit information and a synopsis.
Subscription prices:
One Year €4,950 (up to 5 people per subscription, per office)
Payment by credit card or bank transfer
Free Trial (terms and conditions apply)
More information
Contact: Nicola Perrozzi, +44 (0) 20 3033 4000 or [email protected]
176
26.4 Official Festival Representatives
The Festival relies on a network of national representatives in over 90 countries to help support and
promote the Festival. Representatives also provide local support to anyone interested in taking part
in the Festival. For information on how to contact the representative for your country please go to
http://www.canneslions.com/cannes_lions/representatives/.
Festival Representatives 2015
COUNTRY
COMPANY
CONTACT
WEBSITE
Argentina
FilmSuez
Andrea Suez
www.filmsuez.com.ar
Australia
News Limited
Joe Pullos
www.ozcannes.com.au
Austria
ORF-Enterprise
Oliver Böhm
Reinhard Schwarzinger
enterprise.orf.at
Bahrain
Fact Live
Greg Hughes
fact-magazine.com
Bangladesh
Roaring Lions
Shariful Islam
Sarah Ali
Liton Baul
Belarus
Kryn ODO
Alexander Shevelevich
Nataliya Shevelevich
Belgium
Brightfish
Bolivia
Pagina Siete
Brazil
O Estado de S. Paulo
Flavio Pestana
Clélia Salgado
www.estadao.com.br
canneslions.estadao.com.br
Bulgaria
Bulgarian Association of
Communications Agencies
Mariana Brashnarova
Tanya Yordanova
www.arabulgaria.org
Canada
The Globe and Mail
Andrew Saunders
Jo-Anne Visconti
Tanya Essarie
www.globeandmail.ca
Chile
FilmSuez Chile
Andrea Suez
Karin Beovic
www.filmsuez.com.ar
China
China Advertising
Association
Mr Li Dongsheng
Yan Hongfeng
Zhang Zeman
Chen Yong
www.china-aa.org
Patrick Van Dijck
Sylvia Van Cauteren
Philippe Adam
Renata Lucía
BarbatoTroche
Raúl Garáfulic,
Henry Medina
Canneslions.com
Canneslions.com
www.brightfish.be
paginasiete.bo
177
Colombia
Slide Depot
Eliana Rivadeneira
Paula Feged
Tatiana Feged
Costa Rica
COMUNIDAD: Comunidad
de Empresas de
Comunicación de Costa
Rica
Jorge Oller
Víctor Esquivel
www.comunidad.cr
Croatia
Hura
Dunja Ballon
www.hura.hr
Cyprus
Holy Cow Creative Studio
Nicole Constantinou
Sonia Photiou
www.holycowcreativestudio.co
m
Czech Republic
FLEmedia
René Jez
Sarka Penkavova
www.canneslions.cz
Denmark
TV 2
Tanja Thykær
www.tv2.dk
Dominican
Republic
Revista Brands
Johanna Peguero
Carlos Suarez
www.brands.com.do
Ecuador
El Universo
Melissa Uscocovich
Leonardo Terán
Francisco Barriga
www.eluniverso.com
El Salvador
Asociación Salvadoreña De
Agencias De Publicidad
(ASAP)
Ana Alicia Arbizu
Gerardo Funes
www.asap.org.sv
Estonia
Äripäev AS
Marika Jahilo
Hando Sinisalu
Silja Oja
www.aripaev.ee
Finland
Kärkimedia Oy
Maija Palomaki
www.canneslions.fi
France
AACC
Marie-Pierre Bordet
Isabelle Guillotin
www.canneslions.fr
Germany
Weischer Media
Florian Weischer
Katja Garff
www.canneslions.de
Georgia
Association of
Communication Agencies
of Georgia (ACAG)
Levan Lepsveridze
leavingstone.com
Ghana
Advertising Association of
Ghana
Francis Dadzie
www.aagonline.org
Maria Bakoula-Kantza
Alexandros Karmas
Eleni Kostarelou
www.edee.gr
Juan Mauricio Wurmser
Carolina Ladd
www.ugap.com
Fernando Mass
Analu Mass
www.apha.hn
Greece
Guatemala
Honduras
Hellenic Association of
Communications Agencies
(HACA)
Union Guatemalteca De
Agencias De Publicidad UGAP
Agencias Publicitarias
Hondureñas Asociadas
(APHA)
www.slidedepot.co
178
Hong Kong
Haymarket Media Ltd
Atifa Silk
Sara-May Mallett
www.haymarket.com
Hungary
Association of
in Hungary (MAKSZ)
László Aczèl
Bori Bende
www.maksz.com
India
The Times of India Group
Nandan Srinath
canneslionsindia.com
Indonesia
PT Gaya Favorit Press
(Femina Group)
Baslir Djamal
www.feminagroup.com
Ireland
IAPI
Tania Banotti
www.iapi.ie
Israel
Haaretz Group
Sigal Sinvani
www.haaretz.co.il
Italy
Rai Pubblicità
Vanessa Cardinale
www.raipubblicita.it
Japan
Toei Advertising
Makoto Ishida
Takuma Ito
Canneslionsjapan.com
Jordan
MediaScope Ltd
Zeid Nasser
www.mediascope.com.jo
Kazakhstan
School of Practical
Advertising A-3
Askhat Uskembayev
www.a-3.kz
Kenya
CannesrepKenya
Eddie Wachira
Canneslions.com
Kuwait
IAA Kuwait Chapter
Walid Kanafani
www.iaakuwait.com
Latvia
Inbox.lv
Andis Kulinskis
Tatjana Kovtuna
www.inbox.lv
Lebanon
Executive Magazine
Yasser Akkaoui
Maguy Ghorayeb
www.executivemagazine.com
Lithuania
15Min
Tomas Balžekas
Karolina Tomkeviciute
www.canneslions.lt
Macedonia
Marketing 365
Boris Eftimovski
www.marketing365.mk
Malaysia
Sledgehammer
Communications
Harmander Singh
Ruby Lim
www.marketingmagazine.com.
my
Mexico
Reforma
Raul Resendez
www.reforma.com
179
Mozambique
Imagination - MOP Group
Filipe Canto Moniz
Vasco Perestrelo
Joao Graca
The
Netherlands
Orange Lions
Kerrie Finch
Leendert Mulder
Finchfactor.com
New Zealand
Val Morgan NZ
Suzie Lamborn
www.valmorgan.co.nz
Nepal
The Himalayan Times
Ravin Lama
www.thehimalayantimes.com
Nigeria
Chini Productions
Nnamdi Ndu
canneslions-ng.com
Norway
CAPA Kinoreklame/Knowit
Gareth Williams
Espen Strand Henriksen
capa.no/knowit.no
Oman
Information Technology
Authority
Sharifa Al Abri
www.ita.gov.om
Pakistan
Revelation Inc
Aneek Saleh Mohammad
Adil Bawla
www.revelationinc.co
Panama
Other Images
Carlos Angel
Josepfina Vergara
Otherimages.com
Paraguay
Film Suez Paraguey
Andrea Suez
Hernan Rodas
filmsuez.com.ar
Peru
Grupo El Comercio
Marysienka Miró- Quesada
grupoelcomercio.com.pe
Poland
SAR Marketing
Communication
Association
Pawel Tyszkiewicz
Anna Zimecka
Agata Wiewióra
Daniel Kuber
www.sar.org.pl
Portugal
MOP – Multimedia
Outdoors Portugal
Ana Paula Costa
Vasco Perestrelo
www.mop.pt
Rachelle Whitten
Javier Tirado
www.agenciaspublicitarias.com
Teodora Migdalovici
thealternativeschool.com
Puerto Rico
Romania
Asociación de Agencias
Publicitarias de Puerto Rico
(AAP)
The Alternative School for
Creative Thinking (A Bitter
Almonds Project)
imagination.co.mz
Russia
AA Publisher IMA-press
Dr. Vladimir Evstafiev
www.canneslions.ru
Saudi Arabia
Saudi Research Publishing
Company
Sultan Al Fakeer
Canneslions.com
180
Singapore
MediaCorp Singapore Pte
Ltd
Frances Koh
Low Su Ming
www.mediacorp.com.sg
Slovakia
Ad Awards Association
Juraj Vaculik
Robert Slovak
Milan Mokran
www.zlatyklinec.sk
Slovenia
Slovenian Advertising
Chamber
Barbara Krajnc
Ana Predovic
canneslions.com
South Africa
Cinemark
Yvonne Diogo
www.cinemark.co.za
South Korea
A&F Korea
Lee Sung-Bok
Im Hyun-Ho
Yeon Soo Lee
www.canneslions.co.kr
Spain
Grupo Consultores
César Vacchiano
Kika Samblás
www.grupoconsultores.com
Sri Lanka
Metal Factor
Ranil De Silva
Swarna Goonetilleke
www.metalfactor.lk
Sweden
Swedish Association of
Jessica Bjurstrom
Linda Nilsson
www.komm.se
Switzerland
Publicitas AG
Sibylle Widmer
www.cinecom.ch
Chinese Taipei
Kleinerfisch
Jacqueline Lai
www.kleinerfisch.com
Thailand
Day poets
Zcongklod Bangyikhan
www.daypoets.com/aday
The Philippines
The Philippine Daily
Inquirer
Connie Kalagayan
Bianca Kasilag
Felipe Olarte
www.inquirer.net
Tunisia
Eolia-Prosdelacom
Khaled Aouij
Abir Fares
www.prosdelacom.com
Turkey
Dogan Burda
Vicky Habif
Gamze Ersen
www.doganburda.com
Ukraine
Reklamaster
Irina Kuznetsova
Konstantin Kuznetsov
www.reklamaster.com
United Arab
Emirates
Motivate Publishing
Ian Fairservice
Avinash Udeshi
www.motivatepublishing.com
United Kingdom Guardian News & Media
Joanna Letts
Sally Hunter
www.guardian.co.uk/canneslion
s
Uruguay
Raul Pochintesta
Andrea Suez
www.filmsuez.com.ar
FilmSuez Uruguay
181
USA
USA TODAY
Betsy Alekman
www.usatoday.com
Venezuela
FEVAP
Mariana Frias
www.fevap.com.ve
Vietnam
Sun Flower Media Co. Ltd
Tran Nguyen Thien Huong
www.sunflowermedia.com.vn
182

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