Isaac Mizrahi New York

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C A S E S T U DY :
Isaac Mizrahi New York
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“Targeted communication helped Isaac Mizrahi
New York increase revenue by more than 15%.”
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SMARTFOCUS CASE STUDY: ISAAC MIZRAHI NEW YORK
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See how Isaac Mizrahi New York drove value and increased
ROI with personalization powered by SmartFocus
The Opportunity
From the start, the marketing team behind Isaac Mizrahi New York
(IMNY) – a name synonymous with timeless, cosmopolitan style –
knew that a new eCommerce site would need to quickly build traffic
and drive sales to deliver ROI. Dara Marks, Director of eCommerce,
and Kate Twist, Chief Marketing Officer, needed to find a solution
that would allow their teams to boost revenue, establish loyalty and
engage their customer base. Marks described the business need:
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“It
was important for us to work with a partner that understood
where we are today and where we’d like to be in the future. We
required tools and support that could grow alongside the business.”
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Challenges
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Drive traffic for new eCommerce site
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Rapidly build customer database
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Create awareness with personalized communications
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Engage customer base
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Develop email marketing strategy
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Increase online sales
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Easily execute and track email marketing campaigns
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Key Achievements
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Grew database by 500%
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Generated a quick ROI
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Revenue increased over 15% through email marketing
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Fast training and implementation process
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High customer engagement
500% mailing
list increase
The SmartFocus Solution: SmartFocus Email
The business
implemented
an easy pop-up
screen that
efficiently
captured site
visitors’ email
addresses and
key customer
information.
In just one month, the eCommerce and Marketing teams at IMNY
had the SmartFocus platform up and running. Their entire
onboarding process was seamless, and the easy to use interface
allowed the team to drive more traffic to the site. Almost immediately
the IMNY team could personalize communications that they sent to
customers. They quickly became SmartFocus experts, delivering
targeted messaging and stunning responsive emails directly to the
inboxes of Isaac Mizrahi New York customers.
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“SmartFocus gave us the tools we required to track and
benchmark the results our campaigns. The data we collected
enabled us to optimize and improve our marketing efforts,” stated
Twist. The changes the team made to targeted campaigns as a
result of data analytics improved ROI as measured by higher
customer engagement.
Another critical component of IMNY’s success was the ability to
rapidly grow their database. The business implemented an easy
pop-up screen that efficiently captures site visitors’ email addresses
and key customer information. This allows the team to send
targeted emails, special offers, promotions and exclusive events.
Results
In just a few short months after launching a new site, IMNY was
able to attribute more than 15% of revenue generated to email.
But that was not the only benefit. The team has seen their mailing
list increase by 500%. Moreover, the business managers appreciate
that they can create, execute and then review email campaign
performance all from one platform.
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About SmartFocus
We’re an innovator in messaging and communications, enabling the
world’s largest brands – including Speedo, Mercedes-Benz, and Levi’s
to understand and connect more closely with today’s connected
consumers; whether that be via web, mobile, email or social channels.
Through The Message Cloud solution, SmartFocus genuinely listens
to and learns from customers using patented algorithms and
unique location-based marketing tools. Using The Message Cloud,
SmartFocus customers have the rich data, intelligence and the tools
for contextually unique engagements, through any digital channel.
To learn more visit: smartfocus.com
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