Monthly Public Relations Report December 2011

Monthly Public Relations Report December 2011

Monthly Public Relations Report
December 2011
Monthly Summary
The agency generated massive amounts of publicity for Bracketron this holiday season,
securing features for the Style-iT and several other products in newspapers around the
country as well as in national media outlets such as All You Magazine and the
syndicated Today’s Homeowner TV with Danny Lipford. Additionally, the Universal
Tablet Headrest Mount was selected for CBS Money Watch’s automotive gift guide and
named by national car authority Edmunds.com as a top 10 car-themed gift of 2011.
Additionally, the agency focused on preparations for CES, aggressively pitching the
iRoom iDock Touchcode and GreenZero line under embargo. The agency also finalized
CES press releases for both products and worked to secure both CES coverage and
booth meetings with key media. The agency successfully secured coverage for the
iDock in CES’ TWICE Daily, LAPTOP magazine’s CES issue and Spike TV’s CES Live.
Other highlights of pending coverage that is set to appear in future months included St.
Paul Pioneer Press, Macworld, Playboy Poland, Eurotuner, TUAW, iPhone Life,
Milwaukee Journal Sentinel, Los Angeles Times, CBS Atlanta, LAPTOP, Women’s
Health and many more.
In December, highlights of Bracketron coverage included Today’s Homeowner with
Danny Lipford, Milwaukee Journal Sentinel, The Atlanta Journal Constitution, The TriCity Herald, Commercial Integrator, All You, Minnesota Parent, Fox News Latino, Retail
Me Not, MarketWatch, Hispanic Business, CBS News, Edmunds, MarketNews, Thrillist,
iPhone Life, The Globe & Mail, Macworld and more.
80 SW 8th street. • 19th floor • miami, florida 33130 • phone: 305.371.9736 • fax: 305.402.6373 • www.maxborgesagency.com
Broadcast Coverage in this Month
Here is the broadcast coverage that appeared over the course of the month. Each hit
includes audience numbers, comparative ad value, a link to the clip, and a quote from
the segment.
Independent Oklahoma City - KSBI
Review: Style-iT
URL: KSBI Oklahoma City
Quote: “The only pen you need”
Run date: November 28, 2011
Run time: 2:00 PM
………………………………………………………………………………………………………
Today’s Homeowner with Danny Lipford
Topic: Practical Home Technology
Review: iDock
Audience: 1.2 Million Households
Comparative Ad Value: $18,000
URL:Today's Homeowner TV National
Run date: November 13, 2011
2
TODAY'S HOMEOWNER WITH DANNY LIPFORD - Clearance List 2011
Broadcast Television:
RANK
MARKET
STATION
AFFIL
2
LOS ANGELES
KCBS
CBS
3
CHICAGO
WLS
ABC
5
DALLAS/FORT WORTH
KFWD
IND
5
DALLAS/FORT WORTH
WFAA
ABC
6
SAN FRANCISCO
KTVU
FOX
7
BOSTON
WMUR
ABC
8
ATLANTA
WXIA
NBC
9
WASHINGTON
WJAL
IND
11
DETROIT
WADL
FOX
12
PHOENIX
KNXV
ABC
13
SEATTLE
KONG
IND
15
MINNEAPOLIS/ST PAUL
KMSP
FOX
15
MINNEAPOLIS/ST PAUL
WFTC
IND
14
TAMPA/ST. PETERSBURG/SARASOTA
WFTS
ABC
18
CLEVELAND
WBNX
CW
21
ST. LOUIS
KNLC
IND
22
PORTLAND
KATU
ABC
23
PITTSBURGH
WBGN
IND
24
CHARLOTTE
WBTV
CBS
25
INDIANAPOLIS
WRTV
ABC
26
RALEIGH/DURHAM
WNCN
NBC
29
NASHVILLE
WTVF
CBS
32
KANSAS CITY
KSHB
NBC
33
CINCINNATI
WCPO
ABC
34
COLUMBUS
WCMH
NBC
35
MILWAUKEE
WCGV
IND
36
GREENVILLE/SPARTANBURG
WHNS
FOX
38
WEST PALM BEACH/FORT PIERCE
WTCN
MyTV
39
HARRISBURG/LANCASTER/LEBANON/YORK
WHP
CBS
3
40
BIRMINGHAM
WBMA
ABC
41
GRAND RAPIDS
WXSP
IND
42
LAS VEGAS
KVVU
FOX
43
NORFOLK/PORTSMOUTH/NEWPORT NEWS
WVEC
ABC
44
ALBUQUERQUE/SANTA FE
KOAT
ABC
45
OKLAHOMA CITY
KAUT
IND
46
GREENSBORO/HIGH POINT/WINSTON-SALEM
WMYV
IND
47
JACKSONVILLE
WAWS
FOX
48
MEMPHIS
WPTY
ABC
49
LOUISVILLE
WMYO
IND
51
NEW ORLEANS
WWL
CBS
52
BUFFALO
WKBW
ABC
53
PROVIDENCE/NEW BEDFORD
WLNE
ABC
54
WILKES BARRE/SCRANTON
WQMY
IND
55
FRESNO-VISILIA
KMPH
FOX
56
LITTLE ROCK/PINE BLUFF
KTHV
CBS
57
ALBANY/SCHNECTADY/TROY
WNYT
NBC
59
KNOXVILLE
WVLT
CBS
60
MOBILE/PENSACOLA
WKRG
CBS
61
TULSA
KGEB
IND
62
LEXINGTON
WLEX
NBC
64
FORT MYERS/NAPLES
WINK
CBS
66
TUCSON
KVOA
NBC
68
FLINT/SAGINAW
WJRT
ABC
69
WICHITA
KSNW
NBC
72
HONOLULU
KHON
FOX
72
DES MOINES/AMES
KCCI
CBS
74
SPRINGFIELD
KCZ
CW
75
SPOKANE
KSKN
CW
78
PADUCAH/CAPE GIRARDEAU/HARRISBURG/MT. VERNON
WPSD
NBC
79
COLUMBIA
WLTX
CBS
80
ROCHESTER
WHEC
NBC
4
81
HUNTSVILLE
WHNT
CBS
82
SHREVEPORT
KSLA
CBS
85
MADISON
WKOW
ABC
86
CHATTANOOGA
WDEF
CBS
89
WACO/TEMPLE/BRYAN
KCEN
NBC
90
JACKSON
WLBT
NBC
91
TRI-CITIES
WEMT
FOX
91
TRI-CITIES
WJHL
CBS
91
SOUTH BEND/ELKHART
SBT2
IND
91
SOUTH BEND/ELKHART
WSBT
CBS
92
COLORADO SPRINGS/PUEBLO
KOAA
NBC
96
SAVANNAH
WSAV
NBC
97
CHARLESTON
WCIV
ABC
98
EL PASO
KDBC
CBS
99
DAVENPORT/ROCK ISLAND/MOLINE
KWQC
NBC
100
FT. SMITH/FAYETTEVILLE
KFSM
CBS
101
GREENVILLE/NEW BERN/WASHINGTON
WITN
NBC
101
JOHNSTOWN/ALTOONA
WTAJ
CBS
102
EVANSVILLE
WTVW
FOX
104
MYRTLE BEACH/FLORENCE
WWMB
CW
106
TALLAHASSEE/THOMASVILLE
WCTV
CBS
107
FORT WAYNE
WANE
CBS
109
TYLER/LONGVIEW/LUFKIN/NACOGDOCHES
KLTV
ABC
110
YOUNGSTOWN
WBCB
CW
111
SPRINGFIELD/HOLYOKE
WSHM
CBS
112
BOISE
KBOI
CBS
113
SIOUX FALLS/MITCHELL
KTTW
FOX
114
AUGUSTA
WJBF
ABC
115
LANSING
WLNS
CBS
116
PEORIA/BLOOMINGTON
WAOE
IND
116
PEORIA/BLOOMINGTON
WEEK
NBC
117
TRAVERSE CITY/CADILLAC
WPBN
NBC
5
119
EUGENE
KEZI
ABC
120
SANTA BARBARA/SANTA MARIA/SAN LUIS OBISPO
KSBY
NBC
121
MACON
EGXA
ABC
121
FARGO/VALLEY CITY
KVRR
FOX
123
LAFAYETTE
KLFY
CBS
125
BAKERSFIELD
KGET
NBC
127
LA CROSSE/EAU CLAIRE
WKBT
CBS
128
COLUMBUS
WLTZ
NBC
129
CORPUS CHRISTI
KDF
IND
132
WILMINGTON
WILM
CBS
133
COLUMBUS/TUPELO/WEST POINT
WCBI
CBS
133
COLUMBUS/TUPELO/WEST POINT
ECBI
IND
135
WAUSAU/RHINELANDER
WJFW
NBC
136
TOPEKA
KSNT
NBC
137
COLUMBIA/JEFFERSON CITY
KOMU
NBC
138
MONROE/EL DORADO
KAQY
ABC
139
DULUTH
KQDS
FOX
140
MEDFORD
KDRV
ABC
141
BEAUMONT/PORT ARTHUR
KBTV
FOX
144
SALISBURY
WMDT
ABC
145
ALBANY
WFXL
FOX
146
ERIE
WSEE
CBS
148
SIOUX CITY
KMEG
CBS
149
WICHITA FALLS/LAWTON
KSWO
ABC
150
ANCHORAGE
KYUR
ABC
151
PANAMA CITY
WJHG
NBC
153
ROCHESTER/MASON CITY/AUSTIN
KXLT
FOX
154
BANGOR
WFVX
FOX
155
ODESSA/MIDLAND
NOSA
IND
156
BLUEFIELD/BECKLEY/OAK HILL
WVVA
NBC
157
BINGHAMTON
WBGH
NBC
158
MINOT/BISMARCK/DICKINSON/WILLISTON
KFYR
NBC
6
159
WHEELING/STEUBENVILLE
GTRF
ABC
160
GAINESVILLE
WCJB
ABC
161
SHERMAN/ADA
KXII
CBS
161
SHERMAN/ADA
FXII
FOX
163
BILOXI/GULFPORT
EXXV
IND
163
BILOXI/GULFPORT
WXXV
FOX
164
YUMA/EL CENTRO
KSWT
CBS
166
MISSOULA
KTMF
ABC
166
MISSOULA
NTMF
FOX
167
HATTIESBURG/LAUREL
WDAM
NBC
168
CLARKSBURG/WESTON
EBOY
ABC
169
BILLINGS
KHMT
FOX
169
DOTHAN
GTVY
IND
171
UTICA
WPNY
IND
171
QUINCY/HANNIBAL/KEOKUK
KHQA
CBS
173
JACKSON
WJKT
FOX
174
RAPID CITY
KEVN
FOX
176
ELMIRA (CORNING)
EETM
IND
177
HARRISONBURG
HHSV
IND
177
WATERTOWN
WNYF
FOX
179
ALEXANDRIA
KALB
NBC
180
MARQUETTE
WBUP
ABC
181
JONESBORO
KAIT
ABC
182
BOWLING GREEN
WBKO
ABC
182
BOWLING GREEN
EBKO
FOX
183
CHARLOTTESVILLE
WAHU
FOX
184
GRAND JUNCTION/MONTROSE
KREX
CBS
185
MERIDIAN
WMDN
CBS
186
LIMA
ELIO
FOX/IND
187
GREENWOOD/GREENVILLE
WXVT
CBS
189
BEND
KOHD
ABC
190
BUTTE/BOZEMAN
KWYB
ABC
7
190
BUTTE/BOZEMAN
NWYB
FOX
192
GREAT FALLS
NFBB
FOX
194
PARKERSBURG
ETAP
IND
194
PARKERSBURG
WTAP
NBC
197
CHEYENNE/SCOTTSBLUFF/STERLING
KGWN
CBS
199
MANKATO
NEYC
FOX
200
OTTUMWA/KIRKSVILLE
KTVO
ABC
202
FAIRBANKS
KATN
ABC
203
ZANESVILLE
WHIZ
NBC
204
VICTORIA
KMOL
NBC
204
VICTORIA
KXTS
IND
205
PRESQUE ISLE
EAGM
FOX
206
HELENA
NHBB
FOX
207
JUNEAU
KJUD
ABC
210
GLENDIVE
KXGN
CBS/NBC
ATLANTIC CITY
WMGM
CBS
VIRGIN ISLANDS
WVGN
NBC
OCEAN TV 20
IND
………………………………………………………………………………………………………
8
NBC Atlanta - WXIA
Review: iTilt
Audience: 54,874 Households
Comparative Ad Value: $760
URL:NBC Atlanta
Quote: “Everyone needs a tablet stand”
Run date: December 11, 2011
………………………………………………………………………………………………………
Print Coverage that Appeared this Month
Here is the print coverage that appeared this month. Each hit includes information
regarding the circulation of the media outlet and comparative ad value (what an
advertisement of equal size would cost).
Milwaukee Journal Sentinel
(Milwaukee, WI)
Review: Style-iT
Circulation: 375,857
Comparative Ad Value: $1,735
Run date: December 4, 2011
………………………………………………………………………………………………………
The Star Press (Muncie, IN)
Spotlight: Style-iT
Circulation: 36,557
Comparative Ad Value: $200
Run date: September 23, 2011
9
………………………………………………………………………………………………………
The Atlanta Journal Constitution
(Atlanta, GA)
Spotlight: Style-iT
Circulation: 384,110
Comparative Ad Value: $5,928
Run date: December 11, 2011
………………………………………………………………………………………………………
The Herald (Rock Hill, SC)
Spotlight: Style-iT
Circulation: 51,000
Comparative Ad Value: $287
Run date: December 15, 2011
………………………………………………………………………………………………………
The Tri-City Herald
(Kennewick, WA)
Spotlight: Style-iT
Circulation: 41,182
Comparative Ad Value: $606
Run date: December 12, 2011
………………………………………………………………………………………………………
Commercial Integrator
Spotlight: iDock
Circulation: 25,000
Comparative Ad Value: $1,331
Run date: November 2011
10
………………………………………………………………………………………………………
All You
Spotlight: Coupon Code
Circulation: 750,000
Comparative Ad Value: $2,865
Run date: January 2012
………………………………………………………………………………………………………
Minnesota Parent
Spotlight: Style-iT
Circulation: 55,000
Comparative Ad Value: $695
Run date: December 2011
………………………………………………………………………………………………………
Web Coverage that Appeared this Month
Here is some of the more prominent publicity generated on the web as a result of the
agency’s aggressive outreach to the media. Each one contains a hyperlink to the
posting along with the Compete ranking which ranks websites in terms of relative traffic
(ex: a website with an Compete ranking of 1,000 is the 1,000th most trafficked site on
the internet).
………………………………………………………………………………………………………
Retail Me Not
Review: Dual USB Charger
Compete Rank: 249
Unique Visitors: 6,120,162
URL: www.retailmenot.com
Run date: December 1, 2011
11
………………………………………………………………………………………………………
The Journal Sentinel (Milwaukee, WI)
Review: Style-iT
Compete Rank: 1,949
Unique Visitors: 1,085,689
URL: www.jsonline.com
Run date: December 3, 2011
………………………………………………………………………………………………………
The Examiner
Review: All-Weather Soft Case Bike Mount
Compete Rank: 235
Unique Visitors: 6,376,217
URL: www.examiner.com
Run date: November 28, 2011
………………………………………………………………………………………………………
Fox News Latino
Review: Universal Tablet Headrest Mount
Compete Rank: 78
Unique Visitors: 14,702,807
URL: www.foxnews.com
Run date: December 2, 2011
………………………………………………………………………………………………………
AOL Noticias
Review: Universal Tablet Headrest Mount
Compete Rank: 2,329
Unique Visitors: 901,671
URL: www.aollatino.com
Run date: December 12, 2011
12
………………………………………………………………………………………………………
Epic Launch
Review: USB Charger
Compete Rank: 185,985
Unique Visitors: 8,757
URL: www.epiclaunch.com
Run date: December 2, 2011
………………………………………………………………………………………………………
Red Ferret
Giveaway: Golf GPS
Compete Rank: 31,304
Unique Visitors: 64,113
URL: www.redferret.net
Run date: December 2, 2011
………………………………………………………………………………………………………
Runaround Tech
Spotlight: SuiteGear Kit
Compete Rank: 1,050,525
Unique Visitors: 1,065
URL: www.runaroundtech.com
Run date: December 6, 2011
………………………………………………………………………………………………………
Retail Me Not
Spotlight: Black Friday
Compete Rank: 249
Unique Visitors: 6,120,162
URL: www.retailmenot.com
Run date: November 21, 2011
13
………………………………………………………………………………………………………
MarketWatch
Spotlight: Universal Tablet
Compete Rank: 478
Unique Visitors: 3,538,302
URL: www.marketwatch.com
Run date: December 2, 2011
………………………………………………………………………………………………………
San Francisco Bay Area Today
Spotlight: Universal Tablet
Compete Rank: 408,697
Unique Visitors: 3,336
URL: www.sanfranciscobayareatoday.org
Run date: December 5, 2011
………………………………………………………………………………………………………
Red Ferret
Giveaway: iTilt
Compete Rank: 31,304
Unique Visitors: 64,113
URL: www.redferret.net
Run date: December 9, 2011
………………………………………………………………………………………………………
Retail Me Not
Review: Style-iT
Compete Rank: 249
Unique Visitors: 6,120,162
URL: www.retailmenot.com
Run date: December 7, 2011
14
………………………………………………………………………………………………………
Hispanic Business
Spotlight: Style-IT
Compete Rank: 46,165
Unique Visitors: 43,930
URL: www.hispanicbusiness.com
Run date: December 7, 2011
………………………………………………………………………………………………………
TMCnet
Spotlight: Style-IT
Compete Rank: 8,743
Unique Visitors: 244,811
URL: www.tmcnet.com
Run date: December 7, 2011
………………………………………………………………………………………………………
SoCalCustoms
Review: Cradle-iT Dash Mount
Compete Rank: 158,531
Unique Visitors: 10,013
URL: www.socalcustoms.com
Run date: December 12, 2011
………………………………………………………………………………………………………
MacNews
Spotlight: SuiteGear Kit
Compete Rank: 358,138
Unique Visitors: 3,703
URL: www.macnews.com
15
………………………………………………………………………………………………………
Your TechReport
Spotlight: SuiteGear Kit
Compete Rank: 339,847
Unique Visitors: 3,953
URL: www.yourtechreport.com
Run date: December 2011
………………………………………………………………………………………………………
MarketNews
Spotlight: SuiteGear Kit
Compete Rank: 278,008
Unique Visitors: 5,053
URL: www.marketnews.ca
Run date: December 2011
………………………………………………………………………………………………………
Nerd Reactor
Review: Dual USB Charger
Compete Rank: 61,898
Unique Visitors: 30,084
URL: www.nerdreactor.com
Run date: December 7, 2011
………………………………………………………………………………………………………
Red Ferret
Giveaway: iTilt
Compete Rank: 31,304
Unique Visitors: 64,113
URL: www.redferret.net
Run date: December 9, 2011
16
………………………………………………………………………………………………………
Great Dad
Review: Style-iT, SuiteGear Kit
Compete Rank: 183,477
Unique Visitors: 8,384
URL: www.greatdad.com
Run date: December 13, 2011
………………………………………………………………………………………………………
Motorway America
Spotlight: Universal Tablet Headrest Mount
Compete Rank: 976,825
Unique Visitors: 1,100
URL: www.motorwayamerica.com
Run date: December 4, 2011
………………………………………………………………………………………………………
PhysOrg
Spotlight: Style-iT
Compete Rank: 3,740
Unique Visitors: 559,159
URL: www.physorg.com
Run date: December 2011
………………………………………………………………………………………………………
The Herald (Rock Hill, SC)
Review: Style-iT
Compete Rank: 17,325
Unique Visitors: 119,952
URL: www.heraldonline.com
Run date: December 15, 2011
17
………………………………………………………………………………………………………
CBS News
Spotlight: Universal Tablet Headrest Mount
Compete Rank: 180
Unique Visitors: 7,993,575
URL: www.cbsnews.com
Run date: December 13, 2011
………………………………………………………………………………………………………
Commercial Integrator
Spotlight: iDock
Compete Rank: 413,973
Unique Visitors: 3,096
URL: www.commercialintegrator.com
Run date: December 2011
………………………………………………………………………………………………………
SoHood
Spotlight: Cradle-iT Dash Mount &
SuiteGear Kit
Compete Rank: 151,026
Unique Visitors: 10,614
URL: www.sohood.com
Run date: December 13, 2011
………………………………………………………………………………………………………
Minnesota Parent
Review: Style-iT
Compete Rank: 1,122,223
Unique Visitors: 939
URL: www.mnparent.com
Run date: December 2011
18
………………………………………………………………………………………………………
Nails Mag
Review: Style-iT
Compete Rank: 25,543
Unique Visitors: 79,644
URL: www.nailsmag.com
Run date: December 2011
………………………………………………………………………………………………………
Thrillist
Spotlight: SuiteGear Kit
Compete Rank: 8,295
Unique Visitors: 247,651
URL: www.thrillist.com
Run date: December 2011
………………………………………………………………………………………………………
Bullz-Eye
Review: Dual USB Charger
Compete Rank: 6,287
Unique Visitors: 327,896
URL: www.bullz-eye.com
Run date: December 16, 2011
………………………………………………………………………………………………………
Best Stuff
Spotlight: SuiteGear Kit
Compete Rank: 97,710
Unique Visitors: 17,813
URL: www.beststuff.com
Run date: December 20, 2011
19
………………………………………………………………………………………………………
Edmunds
Spotlight: Universal Tablet Headrest
Mount
Compete Rank: 221
Unique Visitors: 6,736,104
URL: www.edmunds.com
Run date: December 1, 2011
………………………………………………………………………………………………………
Mac Observer - Podcast
Review: Universal GPS Window Mount
Subscribers: 45,000
URL: www.macobserver.com
Run date: December 12, 2011
………………………………………………………………………………………………………
iPhone Life
Review: SuiteGear Kit
Compete Rank: 98,761
Unique Visitors: 17,595
URL: www.iphonelife.com
Run date: December 2011
………………………………………………………………………………………………………
Amazon
Review: SuiteGear Kit
Compete Rank: 6
Unique Visitors: 96,426,469
URL: www.amazon.com
Run date: December 23, 2011
20
………………………………………………………………………………………………………
The Post and Courier (Charleston, SC)
Spotlight: Universal Tablet Headrest mount
Compete Rank: 6,042
Unique Visitors: 340,807
URL: www.postandcourier.com
Run date: December 24, 2011
………………………………………………………………………………………………………
The Globe & Mail (Toronto, ON)
Review: Grip-iT Vent Mount
Compete Rank: 3,192
Unique Visitors: 659,489
URL: www.theglobeandmail.com
Run date: November 30, 2011
………………………………………………………………………………………………………
Macworld
Spotlight: SuiteGear Kit
Compete Rank: 3,286
Unique Visitors: 634,118
URL: www.macworld.com
Run date: December 26, 2011
………………………………………………………………………………………………………
FOX 11 (Wisconsin)
Spotlight: Smartphone Mount
Compete Rank: 8,536
Unique Visitors: 240,653
URL: www.fox11online.com
Run date: December 2011
21
………………………………………………………………………………………………………
Coverage Secured this Month
Here is the future potential coverage secured during this month. Each entry entitled
“review” means that the agency has sent a physical review sample to the media outlet,
whereas “spotlight” indicates that the coverage will be purely from information and
images provided to the outlet. Pending coverage is shaded in the chart. The Media
Type identifies if the press hit will appear on TV, web or in print. The agency will
continue to follow up with this potential coverage to ensure a maximum amount of
exposure.
Media Outlet
Milwaukee Journal
Sentinel
Atlanta Journal
Constitution
All You
Commercial
Integrator
Tri-City Herald
Rock Hill Herald
Minnesota Parent
FOX News Latino
AOL Latino
Journal Sentinel
Online
Retail Me Not
Red Ferret
Run Around Tech
Retail Me Not
Marketnews
Your Tech Report
Mac News
Nerd Reactor
TMCNet
Hispanic Business
CBSNews.com
Product
Coverage Type
Outlet Type
Style-iT
Review
Print
Style-iT
Review
Coupon Code Spotlight
Print
Print
iDock
Style-iT
Style-iT
Style-iT
Universal
Tablet
Headrest
Mount
Universal
Tablet
Headrest
Mount
Spotlight
Review
Review
Review
Print
Print
Print
Print
Review
Web
Review
Web
Style-iT
Black Friday
Golf Bag
GPS Mount
SuiteGear Kit
Style-iT
SuiteGear Kit
SuiteGear Kit
SuiteGear Kit
Dual USB
Charger
Style-iT
Style-iT
Universal
Tablet
Headrest
Mount
Reviw
Spotlight
Web
Web
Giveaway
Spotlight
Review
Spotlight
Spotlight
Spotlight
Web
Web
Web
Web
Web
Web
Review
Review
Review
Web
Web
Web
Spotlight
22
Web
Red Ferret
SoCalCustoms
Commercial
Integrator
Great Dad
SoHood
Globe & Mail
Thrillist Minneapolis
Motorway America
Minnesota Parent
Nails Magazine
Physorg.com
Bullz-Eye
Edmunds
Mac Observer
(Podcast)
FOX 11 Online
Macworld
Canadian Reviewer
Luxpresso
MobileWhack
Post & Courier
Kinetic Shift
Macworld
St. Paul Pioneer
Press
NBC Atlanta
Playboy Poland
TWICE Daily (CES)
La Prensa de
Minnesota
iTilt
Cradle-iT
Dash Mount
Giveaway
Web
Review
Web
iDock
Style-iT,
SuiteGear Kit
SuiteGear Kit
Grip-iT Vent
Mount
SuiteGear Kit
Universal
Tablet
Headrest
Mount
Style-iT
Style-iT
Style-iT
Dual USB
Charger
Universal
Tablet
Headrest
Mount
Universal
GPS Window
Mount
Golf Bag
GPS Mount
SuiteGear Kit
SuiteGear Kit
iDock
Nav-Mat II
Universal
Tablet
Headrest
Mount
Golf Bag
GPS Mount
Style-iT
Spotlight
Web
Review
Review
Web
Web
Review
Spotlight
Web
Web
Spotlight
Review
Review
Spotlight
Web
Web
Web
Web
Review
Web
Spotlight
Web
Review
Web
Review
Spotlight
Review
Spotlight
Review
Web
Web
Web
Web
Web
Spotlight
Web
Spotlight
Spotlight
Web
Web
GreenZero
iTilt
iDock
iDock
Review
Review
Spotlight
Spotlight
Print
TV
Print
Print
Style-iT
Review
Print
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Autospies
Spike TV CES Live
Review
Review
Web
TV
Review
Review
Web
Web
Review
Print
Review
Print
Review
Web
Spotlight
Print
CBSNews.com
AndroidSpin
GizmoFusion
Canadian Reviewer
Twist360
iDock
Grip-iT Vent
Mount
iTilt
Cradle-iT
Dash Mount
Dual USB
Charger
Dual USB
Charger
Golf Bag
GPS Mount
Universal
Tablet
Headrest
Mount
X-Stand
SuiteGear Kit
SuiteGear Kit
Spotlight
Review
Review
Review
Web
Web
Web
Web
TUAW
Run Around Tech
Alameda Tech
iPhone Life
iPhone Life
SuiteGear Kit
SuiteGear Kit
SuiteGear Kit
SuiteGear Kit
SuiteGear Kit
Review
Review
Review
Spotlight
Review
Web
Web
Web
Web
Web
ABC Computer
Technology Show
SuiteGear Kit
Review
TV
KRON 4 TV News
San Francisico
GadgetKing
MobileTechReview
SuiteGear Kit
SuiteGear Kit
SuiteGear Kit
Review
Review
Review
TV
Web
Web
SuiteGear Kit
Review
TV
SuiteGear Kit
SuiteGear Kit
Review
Spotlight
Print
Web
SuiteGear Kit
Review
Print
SuiteGear Kit
SuiteGear Kit
SuiteGear Kit
Spotlight
Review
Review
Web
Print
TV
Into Mobile
Bella Online
Eurotuner Magazine
Eurotuner Magazine
Epic Launch
Arizona Foothills
KHON2 Hawaii's
Morning News
Milwaukee Journal
Sentinel
Macworld
Minnesota Parent
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Online
Los Angeles Times
CBS Atlanta
24
GreatDad
So Hood Magazine
iPhoneAppCafe
St. Petersburg Times
Geekbecois
ABC Seattle
Macenstein
Macenstein
Best Stuff
Laptop
Women's Health
SuiteGear Kit
SuiteGear Kit
SuiteGear Kit
SuiteGear Kit
SuiteGear Kit
SuiteGear Kit
Universal
GPS Window
Mount
Style-iT
SuiteGear Kit
iDock with
Code Panel
Style-iT
Review
Review
Spotlight
Review
Review
Review
Web
Web
Web
Web
Web
TV
Review
Review
Spotlight
Web
Web
Web
Spotlight
Giveaway
Print
Print
Other Activities
•
Award Nominations: The agency nominated Bracketron’s new products for a
variety of ‘Best of CES’ awards, including those awarded by Laptop magazine, iLounge,
CNET and more.
•
CES Press Releases: The agency draft CES press release announcing the
iRoom iDock Touchcode and GreenZero Line.
•
Embargoed Outreach for iDock and GreenZero: The agency aggressively
pitched Bracketron’s new products to media to secure long lead placements
surrounding CES.
•
Aggressive CES Scheduling: The agency conducted ongoing media outreach
to schedule meetings at CES, maintaining an appointment schedule for the show.
Current meetings include Globe & Mail, St. Petersburg Times, Chicago Tribune, MSN
Auto, ABC Birmingham, iSource, GizmoFusion and more.
•
CES Digital Media Kit: The agency finalized and collected materials for
Bracketron’s digital media kit and customized USB Drives, which will be distributed to
media members and VIPs at CES for easy access to key product information.
•
SuiteGear Kit Announcement: The agency announced the SuiteGear Kit and
secured a large number of reviews of the affordable and productivity enhancing
accessory set.
25
Monthly Analysis & Upcoming Action Items
Bracketron received an extensive amount of media coverage throughout the 2011
holiday season, resulting from MBA’s strategic outreach throughout the year to top tier
broadcast, print and online verticals nationwide. Additionally, the agency secured
embargoed coverage for Bracketron’s new products at CES and booth meetings with
top media.
Moving into January 2012, the agency will continue to focus on CES and maximizing
editorial opportunities for Bracketron. MBA will utilize an array of tactics to generate
exposure, including booking show-floor meetings, distributing strategic press releases
announcing the GreenZero line and iDock Touchcode, showcasing Bracketron products
in MBA’s Tech Launch Pad segments live from the CES show floor, and following-up
aggressively with journalists post-CES to ensure they have the information and images
needed to publish stories.
26