FMS2015_Program_Monday

Transcription

FMS2015_Program_Monday
FMS2015_Program_Monday
Column1
Monday
August 10th
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Time
8:00-8:45am
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PreConference
Time
REGISTRATION
Seminar Tracks
Pre-Conference Seminar A
Pre-Conference Seminar B
Pre-Conference Seminar C
Pre-Conference Seminar D
Pre-Conference Seminar E
Title
Making Error Correcting Codes
Work for Flash Memory
Introduction to PCI Express
(Presented by KnowledgeTek)
Introduction to SSDs (Presented
by KnowledgeTek)
Using Persistent System Memory
to Increase Performance
Flash Storage Networking
9:30-10:15am
Case for Flash Storage – How it
Can Benefit Your Enterprise
Organizer(s)
Kiran Gunnam, Technologist,
HGST; Steve Hetzler, IBM Fellow,
IBM Almaden Research Center
Rob Davis, VP Storage
Technology, Mellanox
Technologies
Speaker
Dejan Kocic
8:30-10:15am
Instructor(s)
Kiran Gunnam, Technologist,
HGST; Steve Hetzler, IBM Fellow,
IBM Almaden Research Center
Hugh Curley, Consultant,
HughCurley.com
Chuck Sobey, Chief Scientist,
ChannelScience
Jonathan Hinkle, Director/System
Platform Technologist, Lenovo
Hugh Curley, Consultant,
HughCurley.com
Chuck Sobey, Chief Scientist,
ChannelScience
Jonathan Hinkle, Director/System
Platform Technologist, Lenovo,
"Introduction to Persistent System
Memory"
Rob Davis, VP Storage
Technology, Mellanox
Technologies, "Networked Flash
Storage Overview"
Raghu Kulkarni, Director
Engineering, Viking Technology,
"System Enablement for
NVDIMM"
TBD, "The Effects on Networks of
Including Flash Storage"
TBD, SNIA NVMP TWB, "TBA"
Maher Amer, CTO, Diablo
Technologies, "Application
Acceleration with Flash on
Memory Channel"
Murugasamy (Sammy)
Nachimuthu, Lead Server
Firmware Architect, Intel; Dimitrios
Ziakas, Principal Engineer, Intel,
and Mohan Kumar, Sr Principal
Engineer, Intel, Intel, "Reliability,
Availability, Serviceability (RAS)
and Management for Non-Volatile
Memory Storage"
SNIA Seminars (OPEN)
Gunneswara Marripudi, Principal
Software Architect, Samsung
Semiconductor, and Tameesh
Suri, Systems Performance
Architect, Samsung
Semiconductor, "How Networking
Affects Flash Storage Systems"
Wael Noureddine, VP Technology,
Chelsio Communications,
"Technologies and Architectures
for Networked Flash Storage
Frank Berry, Chief Analyst/CEO,
IT Brand Pulse, "The Market for
Networked Flash Storage"
Dave Eggleston, Principal,
Intuitive Cognition Consulting
Group, "Leveraging New Types of
Non-Volatile Memory in Future
Systems"
10:15-10:30am
10:30am-Noon
Noon-1:00pm
1:00-2:45pm
2:45-3:00pm
3:00-5:00pm
BREAK
10:15-10:30
Seminar Tracks
Pre-Conference Seminar A
Pre-Conference Seminar B
Pre-Conference Seminar C
Pre-Conference Seminar D
Pre-Conference Seminar E
Title
Making Error Correcting Codes
Work for Flash Memory
(continued)
Introduction to PCI Express
(Presented by KnowledgeTek)
(contunued)
Introduction to SSDs ( Presented
by KnowledgeTek) (continued)
Persistent Memory (continued)
Flash Storage Networking
(continued)
Organizer(s)
Kiran Gunnam, Technologist,
HGST; Steve Hetzler, IBM Fellow,
IBM Almaden Research Center
Hugh Curley, Consultant,
HughCurley.com
Chuck Sobey, Chief Scientist,
ChannelScience
Instructor(s)
Kiran Gunnam, Technologist,
HGST; Steve Hetzler, IBM Fellow,
IBM Almaden Research Center
Hugh Curley, Consultant,
HughCurley.com
Chuck Sobey, Chief Scientist,
ChannelScience
Jonathan Hinkle, Director/System
Platform Technologist, Lenovo
Rob Davis, VP Storage
Technology, Mellanox
Technologies
REGISTRATION and LUNCH
Seminar Tracks
Pre-Conference Seminar F
Pre-Conference Seminar G
Pre-Conference Seminar H
Pre-Conference Seminar I
Title
Introduction to 3D Flash
(Presented by KnowledgeTek)
Introduction to NVM Express
(NVMe) (Presented by Solution
Technology)
Deploying Flash in the Data
Center
Make Testing Work for You:
Effective Performance Testing for
Flash Storage
SNIA Seminars (OPEN)
10:20-11:05am
Separate vs Combined Server
Clusters for app Workloads and
Shared Storage
Speaker
Craig Dunwoody
11:10-11:55am
Object Drives: A New Architectural
Partitioning
Speaker
Mark Carlson
Noon-1:00pm
LUNCH
Pre-Conference Seminar J
SNIA Seminars (OPEN)
Containers and Docker
1:30-2:15pm
Flash Storage for Backup, Recovery
and DR
Organizer(s)
Chuck Sobey, Chief Scientist,
ChannelScience
Dave Deming, President, Solution
Technology
Howard Marks, Consultant,
DeepStorage
Peter Murray, Product Evangelist,
LoadDynamix
Joshua Bradley, VP Engineering,
Nebulaworks
Instructor(s)
Chuck Sobey, Chief Scientist,
ChannelScience
Dave Deming, President, Solution
Technology
Howard Marks, Consultant,
DeepStorage
Peter Murray, Product Evangelist,
LoadDynamix
Joshua Bradley, VP Engineering,
Nebulaworks
BREAK
Speaker
Ron Herrmann
2:20-3:05pm
Utilizing VDBench to Perform IDC
AFA Testing
Speaker
2:45-3:00pm
Seminar Tracks
Pre-Conference Seminar F
Pre-Conference Seminar G
Pre-Conference Seminar H
Pre-Conference Seminar I
Pre-Conference Seminar J
Title
Preparing for 3D Flash (Presented
by KnowledgeTek) (continued)
Introduction to NVM Express
(NVMe) (Presented by Solution
Technology) (continued)
Deploying Flash in the Data
Center (contunued)
Make Testing Work for You:
Effective Performance Testing for
Flash Storage (contunued)
Containers and Docker
(continued)
Organizer(s)
Chuck Sobey, Chief Scientist,
ChannelScience
Dave Deming, President, Solution
Technology
Howard Marks, Consultant,
DeepStorage
Peter Murray, Product Evangelist,
LoadDynamix
Joshua Bradley, VP Engineering,
Nebulaworks
Instructor(s)
Chuck Sobey, Chief Scientist,
ChannelScience
Dave Deming, President, Solution
Technology
Howard Marks, Consultant,
DeepStorage
Peter Murray, Product Evangelist,
LoadDynamix
Joshua Bradley, VP Engineering,
Nebulaworks
Exported on July 17, 2015 8:45:19 AM MDT
BREAK
Michael Auit
BREAK
SNIA Seminars (OPEN)
3:10-3:55pm
NVDIMM Cookbook – A Guide to
NVDIMM Integration
Speaker
Arthur Sainio
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Solid State Storage Reception
(OPEN)
3:00-5:00pm
Title
Presenters
Exported on July 17, 2015 8:45:19 AM MDT
(Presented by SNIA and the Solid
State Storage Iniative)
(for more information, contact
[email protected])
TBD
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FMS2015_Program_Forum_Schedule
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Tuesday, August 11th
8:00-8:30am
REGISTRATION
Tracks
8:30-9:35am
Title
PCIe STORAGE
ARCHITECTURES
SSDS
ENTERPRISE STORAGE
ENTERPRISE APPLICATIONS
BUSINESS
Forum A-11
Forum B-11
Forum C-11
Forum D-11
Forum G-11 (OPEN)
Forum N-11 (OPEN)
NVMe and PCIe SSDs Part 1
Flash-Memory Based Architectures: A Technical
Discussion, Part 1
Enterprise SSDs
Flash in Data Centers
Enterprise Applications Part 1
Flash Growth and Opportunity in China
Organizer(s)
Janene Ellefson, Product Marketing Mgr, Micron
Technology; David Allen, Director Storage Business
Development, PMC
Brian Berg, President, Berg Software Design
Tom Coughlin, President, Coughlin Associates; Scott
Shadley, Sr Business Development Mgr, Micron
Technology
Andy Mills, CEO, Enmotus
Tom Burniece, President, Burniece Consulting Services
Chuck Sobey, Chief Scientist, Channel Science; Jerome
Luo, CEO, Sage Microelectronics
Chairperson(s)
Swapna Yasarapu, Director SSD Product Marketing,
HGST
Brian Berg, President, Berg Software Design
Scott Shadley, Sr Product Line Manager, Micron
Technology
Chris DePuy, VP, Dell’Oro Group
Tom Burniece, President, Burniece Consulting Services
Chuck Sobey, Chief Scientist, Channel Science; Jerome
Luo, CEO, Sage Microelectronics
Don Walker, Enterprise Storage Product Architect, Dell,
“NVMe: State of the Union”
Michael Abraham, Business Line Manager, Micron, "How
Good Is Your Memory: An Architect's Look at SSDs"
Siamak Arya, President, Siamak Arya Consulting, “Whack- Andy Mills, CEO, Enmotus, “Virtualization Software for
a-Mole Game of High Performance SSD Design”
Flash and NVDIMM”
Instructors/Papers
John Carroll, Storage Architect, Intel, “NVMe Management Rob Sykes, Sr Director Engineering, OCZ Storage
Interface”
Solutions, “Designing an SSD Based on NVMe and the
M.2 Expansion Card Standard”
Adrian Proctor, Director Marketing, Toshiba America,
“Ultra High Capacity SSD Storage”
Marco Coulter, 451 Research, “Customer Insight on Flash
in the Data Center”
Moriyoshi Nakashima, President, GENUSION, “High
Performance and Highly Reliable SSD”
Brian Bulkowski, CTO/Founder, Aerospike, "Building a
Petascale NoSQL Key-Value Store with Flash"
Bob Fine, Director Product Management, Dell, “Redefining Fei Wu, Associate Professor, Huazhong University, and
Flash Economics for Enterprise Storage and
Changsheng Xie, Professor, Huazhong University, “Using
Hyperconvergence”
Flash in Archival Storage”
Sakthi Chandra, Director Product Management, EMC, and Cui Hao, Sr Chief Editor, WatchStor.com, “Observations
Joseph Dieckhans, Sr Technical Marketing Manager,
on the Chinese Flash Memory Market”
VMware, “Leveraging an All-Flash Array in Creating a
Private Cloud”
Michael Kuhn, VP/Business Line Executive, IBM Flash
Systems, “Flash: More Than Tier 0 Storage"”
9:30-9:45am
BREAK
Tracks
PCIe STORAGE
ARCHITECTURES
SSDS
ENTERPRISE STORAGE
ENTERPRISE APPLICATIONS
BUSINESS
Forum A-11
Forum B-11
Forum C-11
Forum D-11
Forum G-11 (OPEN)
Forum N-11 (OPEN)
NVMe and PCIe SSDs Part 1 (continued)
Flash-Memory Based Architectures: A Technical
Discussion, Part 1 (continued)
9:45-10:50am
Title
Andy Mills, CEO, Enmotus
Tom Burniece, President, Burniece Consulting Services:
Chuck Sobey, Chief Scientist, Channel Science; Jerome
Luo, CEO, Sage Microelectronics
Chairperson(s)
Swapna Yasarapu, Director SSD Product Marketing,
HGST
Brian Berg, President, Berg Software Design
Scott Shadley, Sr Product Line Manager, Micron
Technology
Chris DePuy, VP, Dell’Oro Group
Tom Burniece, President, Burniece Consulting Services:
Chuck Sobey, Chief Scientist, Channel Science; Jerome
Luo, CEO, Sage Microelectronics
Zvonimir Bandic, Director Storage Architecture, HGST
Research, Idan Burstein, System Architect, Mellanox
Technologies, and Steve Sardella, Distinguished
Engineer, EMC, “NVMe Over Fabrics”
Mike Jadon, CEO, Radian Memory, "Cooperative Flash
Management: A Scalable Architecture"
Sean Stead, Viking Technology, “Why SSDs Are
Emerging Rapidly in Data Centers”
Mark Webb, President, MKW Ventures, “When Will SSDs
Replace HDDs?”
Gurmeet Goindi, Group Product Manager, Oracle,
“Database Array NVMe Flash: Pushing Application
Performance”
Chris Tsu, Professor, Hangzhou Dianzi University, “AllFlash Array Developed in a Chinese University”
Bill Martin, Principal Engineer, Samsung Semiconductor,
“Standardizing Storage Intelligence in SSDs”
Jeff Sisilli, Sr Director Product Marketing, DataDirect
Networks, “Improved Solutions for I/O Provisioning and
Application Acceleration”
Balaji Venkateshwaran, Product Marketing Lead, HGST,
*and Tom Heil, Senior Systems Architect, Seagate
Technology, “SAS’ Role in the Future Data Center”
Rob Commins, VP Marketing, Tegile Systems, “To Flash
or Not to Flash Isn't the Question - How to Flash is the
Question”
Adam Roberts, Chief Solutions Architect, SanDisk,
"Optimizing the Data Center with an End to End Solutions
Approach"
Amy Love, CMO, Violin Memory, “ All Flash Arrays in the
Health Care Data Center”
Keynote 1 - Toyota (OPEN)
Driving Intelligence for Safe Automobiles
Speaker
Hideo Inoue, GM, Advanced Research, Toyota Motor
Introducer
Tom Coughlin, President, Coughlin Associates
Keynote 2 - Oracle (OPEN)
Flash Solves Big-Time Performance Problems in Today's
Data Centers
Tom Burniece, President, Burniece Consulting Services
Memory Technology Advances Shape a New Era in Flash
Innovation
Speaker(s)
Bob Brennan, Sr VP Memory Solutions, and
Jim Elliott, Corporate VP Memory Marketing, Samsung
Semiconductor
Introducer
Rick Merritt, Silicon Valley Bureau Chief, EE Times
LUNCH (includes BoldEcho
Communications' Lunch and Learn)
1:30-2:00pm
Keynote 4 - SanDisk (OPEN)
Kevin Conley, CTO, SanDisk
Jean Bozman, Director Infrastructure Research, Neuralytix
Speaker
2:30-3:00pm
3:00-3:15pm
Advances in 3D Memory: High Density Storage for
Hyperscale, Cloud Applications. and Beyond
Jeff Ohshima, VP Memory and Storage Products, Toshiba
Introducer
Chris DePuy, VP, Dell'Oro Group
Keynote 6 - Diablo Technologies
(OPEN)
Disruptive Memory Technology Enables New In-Memory
Applications
Speaker
Riccardo Badalone, CEO, Diablo Technologies
Introducer
Ben Woo, Founder/Managing Director, Neuralytix
BREAK
Tracks
PCIe STORAGE
ENTERPRISE APPLICATIONS
NEW TECHNOLOGIES
Forum A-12
Forum B-12
Forum C-12
Forum D-12
Forum G-12 (OPEN)
Forum M-12
NVMe and PCIe SSDs Part 2
Flash-Memory Based Architectures: A Technical
Discussion, Part 2
SSD Technology
Enterprise Storage Design Part 1
Enterprise Applications Part 2
3:15-4:25pm
Title
Organizer(s)
Chairperson(s)
Instructors/Papers
4:25-4:35pm
Liang Wang, VP, Shenzhen Open University, "Big Data for
Human Learning and Privacy Protection"
TBD
Speaker
Introducer
Keynote 5 - Toshiba (OPEN)
Shu Li, Director, Alibaba, “Alibaba Ecosystem and
Infrastructure”
Mike Workman, Sr VP Flash Storage Systems
Introducer
Keynote 3 - Samsung (OPEN)
12:30-1:30pm
2:00-2:30pm
Flash Growth and Opportunity in China (continued)
Tom Coughlin, President, Coughlin Associates; Scott
Shadley, Sr Business Development Mgr, Micron
Technology
Speaker
Noon-12:30pm
Enterprise Applications Part 1 (continued)
Brian Berg, President, Berg Software Design
Jason Cox, Lead Storage Security Architect, Intel, “NVMe
and Security”
11:30am-Noon
Flash in Data Centers (continued)
Janene Ellefson, Product Marketing Mgr, Micron
Technology; David Allen, Director Storage Business
Development, PMC-Sierra
Instructors/Papers
11:00-11:30am
Enterprise SSDs (continued)
Organizer(s)
ARCHITECTURES
SSDS
ENTERPRISE STORAGE
Rob Peglar, VP Advanced Storage, Micron Technology
Brian Berg, President, Berg Software Design
Tom Coughlin, President, Coughlin Associates
Carolyn Hanna, Sr Manager, HGST
Brian Berg, President, Berg Software Design
Scott Shadley, Sr Business Development Manager, Micron Rob Peglar, VP Advanced Storage, Micron Technology
Technology
Jean Bozman, Director Infrastructure Research, Neuralytix Chuck Sobey, Chief Scientist, ChannelScience
Dave Landsman, Director Industry Standards, SanDisk,
“NVMe in Mobile Platforms”
Steven Shrader, Chief Architect, Mobiveil, “Addressing
Flash Reliability with LDPC”
Chris Wojslaw, Sr Manager Technical Marketing, SK
Hynix, “ Why DRAM Really Matters Inside SSDs”
Priyadarshi Prasad, Sr Product Manager, HP, “Flash
Storage Use Cases - Customers Share Their Views”
David Allen, Director Storage Business Development,
PMC, “NVMe Ecosystem Development”
Conor Ryan, CTO, NVMdurance, “ Active Flash
Management Based on Machine Learning”
Anders Graham, SSD Product Marketing Manager,
Samsung Semiconductor, “ Interest in PCIe SSDs
Expected to Soar with Next CPU Chipset”
Roman Pletka, Research Staff Member, IBM Zurich
Research Laboratory, “Holistic Flash Management for
Next-Generation All-Flash Arrays”
Tom Burniece, President, Burniece Consulting Services
3-D Flash
Janene Ellefson, Product Marketing Mgr, Micron
Technology; David Allen, Director Storage Business
Development, PMC
Derek Leslie, Sr Product Manager, SolidFire, "Building the
Hu Yoshida, CTO, Hitachi Data Systems, “Data Encryption Next Generation Data Center Today"
in a Flash World”
George Symons, CEO, GridStore, "Why Upgrade
Andrew Chen, Sr Director Product Management, Violin
Infrastructure to Hyperconverged?
Memory, “ Flash as the Next-Generation Primary Storage
Platform ”
Chuck Sobey, Chief Scientist, ChannelScience
Tien Shiah, SSD Product Marketing Manager, Samsung,
“3D TLC is the New MLC for NAND”
Jung Yoon, Senior Technical Staff Member, IBM, “3D
NAND Technology – Implications for Enterprise Storage
Applications
Liang Zhao, Research Assistant, Stanford University, “3D
RRAM with Ultra-Thin Switching Layer”
BREAK
Tracks
PCIe STORAGE
4:35-5:45pm
Title
Organizer(s)
Chairperson(s)
ARCHITECTURES
SSDS
ENTERPRISE STORAGE
ENTERPRISE APPLICATIONS
NEW TECHNOLOGIES
Forum A-12
Forum B-12
Forum C-12
Forum D-12
Forum G-12 (OPEN)
Forum M-12
NVMe and PCIe SSDs Part 2 (continued)
Flash-Memory Based Architectures: A Technical
Discussion, Part 2 (continued)
SSD Technology (continued)
Enterprise Storage Design Part 1 (continued)
Enterprise Applications Part 2 (continued)
3-D Flash (continued)
Janene Ellefson, Product Marketing Mgr, Micron
Technology; David Allen, Director Storage Business
Development, PMC-Sierra
Brian Berg, President, Berg Software Design
Tom Coughlin, President, Coughlin Associates
Rob Peglar, VP Advanced Storage, Micron Technology
Tom Burniece, President, Burniece Consulting Services
Carolyn Hanna, Sr Manager, HGST
Brian Berg, President, Berg Software Design
Scott Shadley, Sr Business Development Mgr, Micron
Rob Peglar, VP Advanced Storage, Micron Technology
Jean Bozman, Director Infrastructure Research, Neuralytix Chuck Sobey, Chief Scientist, ChannelScience
Exported on July 17, 2015 8:46:20 AM MDT
Chuck Sobey, Chief Scientist, ChannelScience
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Instructors/Papers
6:00-7:00pm
Plenary on Flash Technology Futures
(OPEN)
7:00-8:30pm
Beer, Pizza, and Chat with the Experts
(OPEN)
Organizer(s)
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Ravi Chari, Storage Technologist, Oracle, “End User
Testimonial”
Paul Truong, Principal Engineer, SanDisk, “A Low-Cost
Architecture for an All-Flash Array”
Amber Huffman, Sr Principal Engineer, Intel and
President, NVMexpress, “Closing Summary and Future
Directions”
Bharad Pudipeddi, VP Engineering, BitMICRO Networks,
“Power-Efficient Fabric Using a Shared Flash Translation
Layer”
Wei Wang, Graduate Student, San Diego State University, Paul Prince, CTO, MangStor, “In-Storage Processing
Ivan Iannaconne, Product Manager, HP, "Flash Storage
“ Optimizing Hybrid SSD Performance by Dynamical
Using Software Defined Storage Devices”
Drives a Better Bottom Line"
Partitioning”
Andy Walls, CTO/Chief Architect, IBM Storage Systems,
Chao Sun, Assistant Professor, Chuo University (Japan), “ “Flash Goes Mainstream”
Middleware and Flash Translation Layer Co-Design for
Boosting SSD Performance”
Kevin Deierling, VP Marketing, Mellanox Technologies,
“iSCSI Extensions over RDMA (iSER): A New High-Speed
Aravindan Gopalakrishnan, Product Manager, HP, “
Storage Protocol for Flash Memory”
Maximize Efficiency and Endurance of Solid State Drives”
Jim Handy, Director/Chief Analyst, Objective Analysis
Panelists
Organizer(s)
Tom Coughlin, President, Coughlin Associates; Jim
Handy, Director/Chief Analyst, Objective Analysis
Table/Table Leaders
(table 1-10)
3D Flash - Jeongdong Choe, Consulting Engineer,
TechInsights
Data Centers - Shreyas Shah, Data Center Architect,
Xilinx; George Crump. Lead Analyst, Storage Switzerland
Fabrics - Rob Davis, VP Storage Technology, Mellanox
Technologies
China - Chris Tsu, CEO, Sage Microelectronics
Software – Allon Cohen, VP Products, Elastifile; Manish
Agarwal, NetApp
Standards – Tom Friend, Director Industry Standards,
OCZ Technology
Markets – Michael Kuhn, VP/Business Line Executive, IBM
Flash Systems; Lee Stein, Consultant, Stein Writes
Security – Robert Thibadeau, Chairman, Bright Plaza;
Michael Willett, VP Marketing, Bright Plaza
Reliability/Performance – Nematollah Bidokhti, Principal
Engineer, OCZ Storage Solutions; Russ Fellows, Sr
Partner/Analyst, Evaluator Group; Scott West, Product
Marketing Manager, Advantest
Endurance – Joe Sullivan, CTO Hardware, NVMdurance
(table 11-20)
Consumer Applications – Aravind Ramamoorthy, Product
Line Director, Micron; Ajay Bhatia, Sr Director Flash/SSD
Products, (Seagate)
Mobile Applications – John Geldman, Director Industry
Standards, Micron; Perry Keller, Program Manager,
Standards/Applications, Keysight Technologies
Enterprise Applications – Tony Afshary, Director
Ecosystem Solutions, Seagate Technology; Sean Stead,
SSD Marketing, Viking Technology
Data Recovery – Scott Holewinski, CEO, Gillware; Chris
Bross, CTO, DriveSavers
New Technologies – Stephen Bates, Technical Director,
PMC; Lance Dover, Architecture Manager, Micron
Interfaces – Jim Pappas, Director Initiative Marketing,
Intel; David Rodgers, Sr Product Marketing Manager,
Teledyne Lecroy
SSDs – Paul Wassenberg, Chair, SNIA SSSI; Siamak
Arya, Consultant
RRAM – Seshubabu Desu, CTO, 4DS
MRAM – Barry Hoberman, CEO, Spin Transfer
Technologies; Joe O'Hare, Director Marketing, Everspin
Technologies; *Terry Hulett, GM/VP Systems Engineering,
Everspin Technologies
Embedded Applications – Tom McCormick, Chief
Engineer/Technologist, Swissbit; Chanson Lin, President,
EmBestor
(table 21-30)
SSD Performance – Kent Smith, Sr Director Flash Product
Marketing, Seagate Technology
Education – Eitan Yaakobi, Assistant Professor, Technion
(Israel); Rich Fetik, CEO, Data Confidential
Testing – Eden Kim, CEO, Calypso Systems; Peter
Murray, Principal Systems Engineer, LoadDynamix
Hardware Design – Brent Przybus, Sr Director WW
Marketing, eASIC; Xinmiao Zhang, Principal Research
Engineer, SanDisk
Big Data – D.J. Das, CEO, Third Eye Consulting Services
SATA Express –
PCIe SSDs – Idan Burstein, System Architect, Mellanox
Technologies; Mark Beadle, Product Line Manager,
Seagate Technology; Andrew Mierau, Sr Tech Mktg
Engineer, Micron
NVMe – Amber Huffman, Sr Principal Engineer, Intel;
Dave Deming, President, Solution Technology
Enterprise Storage – Zophar Sante, VP Marketing,
BitMICRO Networks; Derek Leslie, Sr Product Manager,
SolidFire
Error-Correcting Codes – Erich Haratsch, Dir Engineering,
Seagate Technology; Thomas Parnell, Research Staff
Member, IBM Research – Zurich
Exported on July 17, 2015 8:46:20 AM MDT
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Terry Grunzke, Engineering Manager, Micron Technology,
“3D NAND Has Arrived!”
Mark Webb, Consultant, MKW Ventures, “3D NAND Costs
and Transition Timeline”
Jeongdong Choe, Senior Consulting Engineer,
TechInsights, “Comparison of 2x/1x nm 2D Planar and 3D
V-NAND Architecture”
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(table 31- )
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Flash over Memory Interface – Axel Kloth, CEO, Scalable
Systems Research Labs
IT End Users – Howard Marks, Consultant, DeepStorage;
Ivan Iannaccone, Product Manager, HP
NVM Programming Model –
Employment – Tanya Freedman, VP Group Services,
Connetics Communications
NVDIMM – Arthur Sainio, Director Product Marketing,
SMART Modular Technologies; Mario Martinez,
Technologist, Netlist
Storage Class Memory - Zvonimir Bandic, Sr Director
Storage Architecture, HGST
Automotive Applications - Martin Booth, Director
Marketing, SanDisk
Rugged Environments - Chris Budd, Director Engineering,
SMART High Reliability Solutions
Wednesday August 12th
8:00-8:30am
REGISTRATION
Tracks
CONTROLLERS
ENTERPRISE APPLICATIONS
TESTING
Forum E-21
Forum G-21 (OPEN)
Forum F-21
Forum D-21
Controllers and Flash Technology Part 1: Hardware and
Algorithms
Enterprise Applications Part 3
SSD Testing
Enterprise Storage Design, Part 2
8:30-9:35am
Title
Organizer(s)
Chuck Sobey, Chief Scientist, ChannelScience
Tom Burniece, President, Burniece Consulting Services
Easen Ho, President, S3 Metrics
Steve Hetzler, IBM Fellow, IBM Almaden Research Center
Chairperson(s)
Chuck Sobey, Chief Scientist, ChannelScience
Tom Burniece, President, Burniece Consulting Services
Kirsten Allison, Staff Applications Engineer, Advantest
Gary Tressler, Sr Technical Staff, IBM
Erich Haratsch, Director Engineering, Seagate
Rich Leonarz, Senior Product Marketing Manager
Technology, “Controller Concepts and Results for 1y/1znm Memory and Storage, Samsung, “Solid State Drives Bring
and 3D NAND Flash”
Sports Fans into the Game”
Lorenzo Zuolo, Doctoral Student, University of Ferrara
(Italy), “SSDExplorer: A Virtual Platform for SSD
Simulation”
D.J. Das, Founder/CEO, Third Eye Consulting Services
and Solutions,“SSDs to the Rescue in a World of Big
Data!”
Onur Mutlu, Professor, Carnegie-Mellon University, “Read
Disturb Errors in MLC NAND Flash Memory”
Enrico Costenaro, Director, IROC Technologies,
“Radiation Effects in SSDs”
Nelson Nahum, CEO, Zadara Storage, “Using Flash in
Workload-Aware Storage”
Eden Kim, CEO, Calypso Testers, “How Fast is Fast Block IO Performance on a RAM Disk”
Saumyabrata Bandyopadhyay, Director Software
Engineering, NetApp, “Building a Flash Optimized Storage
System”
Instructors/Papers
Ravi Motwani, Principal Engineer, Intel, “DSP for Signal
Fidelity on ONFI4 Bus”
9:30-9:45am
Amanda Katona, Sr Mgr Customer Advocacy, DataDirect
Networks, "10x Faster Access to Data for Faster Results
Across 1,000 Researchers"
BREAK
Tracks
CONTROLLERS
ENTERPRISE APPLICATIONS
TESTING
Forum E-21
Forum G-21 (OPEN)
Forum F-21
Forum D-21
Title
Controllers and Flash Technology Part 1: Hardware and
Algorithms (continued)
Enterprise Applications Part 3 (continued)
SSD Testing
Enterprise Storage Design, Part 2
9:45-10:50am
Organizer(s)
Chuck Sobey, Chief Scientist, ChannelScience
Tom Burniece, President, Burniece Consulting Services
Easen Ho, President, S3 Metrics
Steve Hetzler, IBM Fellow, IBM Almaden Research Center
Chuck Sobey, Chief Scientist, ChannelScience
Tom Burniece, President, Burniece Consulting Services
Kirsten Allison, Staff Applications Engineer, Advantest
Gary Tressler, Sr Technical Staff, IBM
Wei Lin, System Architect, Phison Electronics, “ Extending Satish Lakshmanan, Sr Director Product Marketing
NAND Endurance with Advanced Controller Technology” Management, SanDisk, "TBD"
Thomas Parnell, Research Staff Member, IBM Research,
“Does Soft-Decision ECC Improve Endurance?”
Kai Zhao, Sr System Design Engineer, SanDisk, and Tony
Zhang, Professor, Rensselaer Polytechnic Institute,
“Safely Overclocking Flash I/O in SSDs”
11:00-11:30am
Keynote 7 - SK Hynix (OPEN)
11:30-11:40am
IT Brand Pulse Special Innovation
Awards
Speaker
Introducer
Steve Hetzler, IBM Fellow, IBM Almaden Research
Center, “A New Metric for Analyzing Storage System
Performance Under Varied Workloads”
Peter Schade, President, International Microsystems,
“Test Architecture for Power Cycling Storage Devices”
Andrew Flint, VP Marketing, ioFabric, “Employing Storage
QoS to Use Flash Resources Efficiently”
Tim Bajarin, President, Creative Strategies
Frank Berry, IT Brand Pulse
Introducer
N/A
Keynote 8 - Micron (OPEN)
When Will Flash Dominate Storage?
Speaker
Darren Thomas, VP/GM Storage Business Unit, Micron
Introducer
Frank Berry, President/Chief Analyst, IT Brand Pulse
LUNCH AND EXHIBITS
1:00-7:00pm
EXHIBITS (OPEN)
2:00-20:30pm
Keynote 9 - Seagate (OPEN)
Flash and Hard Drives: A Winning Combination for Future
Data Centers
Speaker
Phil Brace, EVP Electronic Solutions/Cloud Systems and
Solutions, Seagate
Introducer
Chris Preimesberger, Editor/Features and Analysis,
eWeek
Keynote 10 - PMC (OPEN)
Breaking Down the Barriers to PCIe SSD Adoption
Speaker
Derek Dicker, VP Performance Solutions Group, PMC
Introducer
TBD
IT Brand Pulse Innovation Awards (in
the FMS Theatre)
Tracks
3:10-4:15pm
Title
Organizer(s)
Chairperson(s)
Instructors/Papers
CONTROLLERS
ENTERPRISE APPLICATIONS
ENTERPRISE STORAGE
HYPERSCALE APPLICATIONS
SOFTWARE
Forum E-22
Forum G-22
Forum D-22
Forum P-22
Forum K-22 (OPEN)
Flash and Software-Defined Storage
Flash in Hyperscale Applications
Controllers and Flash Technology Part 2: Decoding the
Future
Enterprise Applications Part 4
Creating Software Optimized for Flash Memory
Chuck Sobey, Chief Scientist, ChannelScience
Tom Burniece, President, Burniece Consulting Services
Allon Cohen, VP Product/Business Development, Elastifile Brian Berg, President, Berg Software Design
Doug Voigt, Distinguished Technologist, HP; Jim Ryan,
Manager, Intel
Kiran Gunnam, Technologist, HGST
Ben Woo, Founder/Managing Director, Neuralytix
Hylton van Zyl, Sr VP Technology Partnership
Development, Bank of America
Kimball Brown, Sr Director Alliances, BlackRidge
Technology
Deepankar Das, Head Software Engineering,
AvalancheTechnology
Allen Samuels, Engineering Fellow, SanDisk, “ At-Scale
Datacenters and the Demand for New Storage
Architectures”
Chris King, Sr Staff Infrastructure Architect, LinkedIn, ”
Impact of NVMe on Servers in Megawebsites”
Mark Carlson, Principal Engineer/Industry Standards,
Toshiba, "How the NVM Programming Model Eases the
Software Challenge"
Xinmiao Zhang, Principal Research Engineer, SanDisk,
"VLSI Architectures for Non-Binary LDPC Decoder"
Gary Tressler, Sr Technical Staff, IBM, “Read Disturb
Characterization for Next-Generation Flash Applications”
Avraham Meir, Chief Scientist, Elastifile, “File on Flash:
Delivering on the Promise of Webscale, All Flash,
Distributed File Systems”
Shiva Planjery, CEO, CodeLucida, “Hardware
Architectures for Novel Low-Power Low Error-Floor”
4:15-4:30PM
Nematollah Bidokhti, Principal Engineer, OCZ Storage
Solutions, “Innovative Approach to Improved Reliability
Demonstration Testing”
Sr VP, Head of Nand
Noon-1:00pm
3:25-4:00pm
Scott Filler, Marketing Manager, Advantest, “True Cost-of- Bob Hansen, VP Systems Architecture, Apeiron Data
Test for SSD High Volume Manufacturing and Large
Systems, “High-Performance, Highly Scalable Storage
Scale Quality and Reliability Organizations”
Architecture Using NVMe”
Advances in Non-Volatile Memory Will Continue to
Revolutionize Computing
Speaker
2:30-3:00pm
ENTERPRISE STORAGE
Chairperson(s)
Instructors/Papers
11:40am-12:10pm
ENTERPRISE STORAGE
Brandon Hoang, Solutions Architect, Hedvig, “Best
Practices for Using Flash in Hyperscale Software Storage
Architectures”
Doug Voigt, Distinguished Technologist, HP, “How
Systems Benefit from Record Low Storage Latencies”
Dhananjoy Das, Senior Architect, SanDisk, “A New File
System Designed Specifically to Take Advantage of
Nonvolatile Memory”
BREAK
Tracks
Exported on July 17, 2015 8:46:20 AM MDT
CONTROLLERS
ENTERPRISE APPLICATIONS
ENTERPRISE STORAGE
HYPERSCALE APPLICATIONS
SOFTWARE
Column1
Column2
Column3
Column4
4:30-5:45pm
Forum E-22
Title
Organizer(s)
Chairperson(s)
Instructors/Papers
Controllers and Flash Technology Part 2: Decoding the
Future (continued)
Chuck Sobey, Chief Scientist, ChannelScience
Column5
Forum G-22
Tom Burniece, President, Burniece Consulting Services
Ben Woo, Founder/Managing Director, Neuralytix
Column6
Column7
Forum P-22
Forum K-22 (OPEN)
Flash in Hyperscale Applications (continued)
Creating Software Optimized for Flash Memory
(continued)
Allon Cohen, VP Product/Business Development, Elastifile Brian Berg, President, Berg Software Design
Doug Voigt, Distinguished Technologist, HP; Jim Ryan,
Manager, Intel; Walt Hubis, Storage Standards Architect,
Hubis Technical Associates
Kiran Gunnam, Technologist, HGST
Hylton van Zyl, Sr VP Technology Partnership
Development, Bank of America
Kimball Brown, Sr Director Alliances, BlackRidge
Technology
Deepankar Das, Head Software Engineering,
AvalancheTechnology
Radjendirane Codandaramane, Manager of Applications,
PMCS, “How LDPC Is Enabling New NAND Flash
Memories”
Fabian Trumper, Sr Product Marketing Manager, PMC, “
How NVRAM improves Software Defined Storage
Solutions”
Instructors:
Philippe Bonnet, Associate Professor, IT University of
Copenhagen,"Linux Kernel Extensions for Open-Channel
SSDs"
Grace Chen, Project Manager, Phison Electronics, “How
Client SSD Controller Fits the Bill in Hyperscale
Ji Hyuck Yun, Project Manager, SK Telecom, “Building All- Applications"
Flash Software Defined Storage for Datacenters”
Steve Knipple, CTO, Atmosera, "Flash Use Cases:
Mickael Guyard, Product Marketing Director, IP-Maker, “
Traditional Infrastructure vs. Hyperscale"
Leveraging Software Defined Storage with a Full
Hardware NVM Express Solution”
Roark Hilomen, Engineering Fellow/Architect, SanDisk,
"The Hyperscale Challenge: Flash Deployed in a
Disaggregated Model"
Oliver Hambrey, Research Engineer, Siglead Europe,
“High-Radix LDPC - A Silicon Saving Approach”
Jeff Yang, Principal Engineer, Silicon Motion, “ New
ECC/DSP Solution Helps Migration to 3D NAND Era”
Panelists:
Manoj Wadekar, Sr Storage Architect, eB
5:00-6:00pm
EXHIBITS and ALL-INDUSTRY
RECEPTION (6 pm – Best of Show
Awards) (OPEN)
6:00-7:00pm
EXHIBITS (OPEN)
Thursday August 13th
8:00-8:30am
REGISTRATION
Tracks
8:30-9:35am
Title
MEMORY CARDS
PCIe STORAGE
CONTROLLERS
SSDs
Forum L-31 (OPEN)
Forum J-31
Forum E-31
Forum C-31
Adding Low-Cost Storage to Mobile Applications with SD
Memory Cards
PCIe/NVMe Storage
Flash Controller Design Options
SSD Concepts
Organizer(s)
John Geldman, Director Industry Standards, Micron
Consumer Products Group
Uma Parepalli, Firmware Architect, SK Hynix
Chuck Sobey, Chief Scientist, ChannelScience
Tien Shiah, Product Marketing Manager - SSD, Samsung
Semiconductor
Chairperson(s)
John Geldman, Director Industry Standards, Micron
Consumer Products Group
Rahul Advani, Director Flash Products, PMC
Erich Haratsch, Director Engineering Flash Channel
Architecture, Seagate Technology
Tien Shiah, Product Marketing Manager - SSD, Samsung
Semiconductor
Art Swift, President, Cupp Computing, "Protecting Data
Centers from Mobile Threats"
Uma Parepalli, Firmware Architect, SK Hynix, “PCIe NVMe Federico Benelli, CTO, NandExt, “How to Extend 2D-TLC
SSD BIOS/Firmware and Drivers”
Endurance to 3,000 P/E Cycles”
Instructors/Papers
Nathanaelle Klein, Product Marketing Manager, SanDisk, John Carroll, Storage Architect, Intel, “Extending
“Adding Mass Storage to Mobile Automotive and Industrial PCIe/NVMe Storage to Client”
Applications”
Mike Chen, Director Product Marketing, Marvell
Semiconductor, and Jeroen Dorgelo, Director Storage
Marketing, Marvell Semiconductor, “ Host Memory BufferBased SSD System”
Atsuro Kobayashi, Undergraduate Student, Chuo
University (Japan),
“High Reliability SSDs for Enterprise Storage with
Dynamic VTH Optimization and Auto Data Recovery”
Yixin Luo, Doctoral Student, Carnegie-Mellon University,
“Data Retention in MLC NAND Flash Memory:
Characterization, Optimization, and Recovery”
Sean In, Director Product Management/Strategy, Violin
Memory, “ All Flash Enterprise Storage Drives Different
NAND Requirements”
Fadi Azhari, Director Product Marketing, Nimble Storage,
“An Adaptive Flash Platform”
Santosh Kumar, SK Hynix, “Choosing the Right SSD for a
Boot Application”
Bob Pierce, Sr Architect Computer and Storage Products,
Altera, “Platform on a Chip (PoC) Solution to Storage
Management”
9:30-9:45AM
BREAK
Tracks
MEMORY CARDS
PCIe STORAGE
CONTROLLERS
SSDs
Forum L-31 (OPEN)
Forum J-31
Forum E-31
Forum C-31
Title
Adding Low-Cost Storage to Mobile Applications with SD
Memory Cards
9:45-10:50am
Chuck Sobey, Chief Scientist, ChannelScience
Tien Shiah, Product Marketing Manager - SSD, Samsung
Semiconductor
Chairperson(s)
John Geldman, Director Industry Standards, Micron
Consumer Products Group
Rahul Advani, Director Flash Products, PMC
Erich Haratsch, Director Engineering Flash Channel
Architecture, Seagate Technology
Tien Shiah, Product Marketing Manager - SSD, Samsung
Semiconductor
Yosi Pinto, Director Strategic Business Development,
SanDisk, “Increasing Mobile Storage Bandwidth”
Amit Saxena, VP Engineering, Mobiveil, “An FPGA based
NVMe SSD Platform”
Zhimin Ding, Toshiba, “I/O Virtualization in Enterprise
SSDs”
Yongjun Zou, Business Development Manager, Tuxera,
“Increasing Video Recording Speed”
Stephen Bates, Technical Director, PMC, “Modeling a
High-Performance NVM Express SSD constructed from
ReRAM”
Yilei Wang, IP Development Lead/Senior Architect,
MemBlaze, “An Instruction-Based NAND Flash Processor
Unit (NPU)”
EXHIBITS (OPEN)
11:00-11:05am
Lifetime Achievement Award
Presenter
Jim Handy, Objective Analysis
Awardee:
12:05-1:00pm
TBD
Keynote 11 - NetApp (OPEN)
TBD
Speaker
Val Bercovici, Cloud Czar, NetApp
Introducer
Jim Handy, Director/Chief Analyst, Objective Analysis
Keynote 12 - Kaminario
(OPEN)
All-Flash Arrays Require Scalable, Cost-Efficent SoftwareDefined Architectures
Speaker
Shachar Fienblit, CTO, Kaminario
Introducer
Mark Peters, Sr Analyst
ESG
LUNCH AND EXHIBITS
1:00-2:00pm
EXHIBITS (OPEN)
2:00-20:30pm
Keynote 13 - Tegile Systems
(OPEN)
TBD
Speaker
Narayan Venkat, CMO, Tegile
Introducer
TBD
2:30-3:00pm
SSD Concepts (continued)
Uma Parepalli, Firmware Architect, SK Hynix
10:00am-Noon
11:35am-12:05pm
Flash Controller Design Options (continued)
John Geldman, Director Industry Standards, Micron
Consumer Products Group
Chris Shieh, Director Technical Service Divison, Allion
Labs, “SD Card Performance In-Depth Analysis”
11:05-11:35am
PCIe/NVMe Storage (continued)
Organizer(s)
Instructors/Papers
Column8
Forum D-22
Flash and Software-Defined Storage (continued)
Keynote 14 - QLogic
(OPEN)
TBD
Speaker
Shaun Walsh, VP Corporate Marketing, QLogic
Introducer
Dave Bursky, Technology Editor
Chip Design Magazine
Exported on July 17, 2015 8:46:20 AM MDT
Xiangfeng Lu, CTO, Memblaze, “Make the Good Even
Better with NVMe”
Hanan Weingarten, CTO, DensBits Technologies,
“Reliability Factors In Next Generation NAND FLASH
Devices”
Brent Przybus, Sr Director Marketing, eASIC, “Building a
Controller That Can Handle Any Type of Flash”
Walt Hinton, HGST, “Server-Side Flash and Application
Integration”
Nicholas Ioannou, Researcher, IBM Zurich, “A Software
Layer That Makes Low-Cost SSDs Suitable for Enterprise
Use”
Sandeep Uttamchandani, Chief Architect/Cloud Storage,
VMware, “Scale-Out Storage Architectures in the NVM
Era”
FMS2015_Program_SessionTutorial_Schedule
Column1
Column2
Column3
Column4
Column5
Column6
Column7
Column8
Tuesday, August 11th
8:00-8:30am
REGISTRATION
Tracks
TESTING
MEDIA/ENTERTAINMENT
APPLICATIONS
Session 101-A
Session 101-B (OPEN)
Session 101-C (OPEN)
Session U-1
SESSION 101-D (OPEN)
Title
Performance Testing
Flash in Studio/Broadcast Production/PostStorage
Mobile Applications
Annual Update on Flash Technology
Redefining Main Memory Architecture to Save Cost and
Power
8:30-9:35am
Organizer(s)
Easen Ho, President, S3Metrics
Andy Marken, President, Marken Communications
Andy Marken, Marken Communications
Howard Marks, Deep Storage
Chairperson(s)
Easen Ho, President, S3Metrics
Guy Finley, President, Finley Associates
Alan Niebel, CEO/Founder, WebFeet Research
Aileen Arcilla, Principal, North-of-Center Group
Tim Van Ash, VP Product Management, LoadDynamix,
“Real-World Performance Testing for Flash Arrays”
Matthew Rehrer, Program Manager, Harmonic, “TBD”
Ben Wu, Technical Marketing Manager, SK Hynix, “UFS Is Jim Handy, Objective Analysis
Ready to Power Next-Generation Mobile Devices”
Instructors/Papers
Vic Mahadevan, Chief Technology Advisor, MSys
Technologies, “Creating a Performance Model for Flash
Storage Devices”
Mikko Valimaki, CEO, Tuxera, “How Filesystem Choice
Affects Flash Performance”
Scott Phillips, Director Product Marketing, Virtium, “Can
You See Inside Your SSD?”
9:30-9:45am
Tony Cacciarelli, Product Marketing Mgr, AJA Video
Systems, “The Death of Film”
TBD
TBD, Marvell
Elad Baram, Director Product Marketing, SanDisk, “Using
PCIe/NVMe in Mobile Devices”
Sam Bogoch, CEO, Axle Video, “TBD”
David Ghodsizadeh, Mobile Storage Product Marketing,
Samsung Semiconductor, "Universal Flash Storage (UFS)
Enables Endless Opportunities for Flash"
Yahya Mirza, CEO, Aclectic Systems, "Handling Massive
Scale Visual Effects Head On"
Rajeev Gulati, CTO, Data I/O, “New Programming
Technology for High Density eMMC Devices”
NEW TECHNOLOGIES
9:45-10:50am
MEDIA/ENTERTAINMENT
Session 102-A
Title
3D Flash: The Next Dimension
Organizer(s)
Bob Pierce, Sr Architect/Computer and Storage Products,
Altera; Chuck Sobey, Chief Scientist, Channel Science
Chairperson(s)
Bob Pierce, Sr Architect/Computer and Storage Products,
Altera
Instructors/Papers
Jeff Yang, Principal Engineer, Silicon Motion, “New
ECC/DSP Solution Aids Migration to 3D NAND”
Deepak Sharma, Principal Firmware Engineer, SanDisk,
"Adapting SSD Systems for the Transition to 3D NAND"
11:00-11:30am
Keynote 1 - Toyota (OPEN)
Introducer
Tom Coughlin, President, Coughlin Associates
11:30am-Noon
Keynote 2 - Oracle (OPEN)
Flash Solves Big-Time Performance Problems in Today's
Data Centers
Speaker
Mike Workman, Sr VP Flash Storage Systems
Tom Burniece, President, Burniece Consulting Services
Keynote 3 - Samsung (OPEN)
Memory Technology Advances Shape a New Era in Flash
Innovation
Speaker(s)
Bob Brennan, Sr VP Memory Solutions, and
Jim Elliott, Corporate VP Memory Marketing, Samsung
Semiconductor
Introducer
Rick Merritt, Silicon Valley Bureau Chief, EE Times
LUNCH (includes BoldEcho
Communications' Lunch and Learn)
Keynote 4 - SanDisk (OPEN)
2:00-2:30pm
Keynote 5 - Toshiba (OPEN)
2:30-3:00pm
Keynote 6 - Diablo Technologies
(OPEN)
Speaker
CONTROLLERS
Session U-2
Session 102-D (OPEN)
Annual Update on Enterprise Flash Storage
FPGAs in Flash Controller Applications
Howard Marks, Deep Storage
Douglas Sheer, CEO/Chief Analyst, DIS Consulting
Andras Boross, Sr Director Software Development,
SunEdison
Dhaval Brahmbhatt, CEO, PhyChip
Camberley Bates, Managing Director/Analyst, Evaluator
Group
Dhaval Parikh, Director Product Management, SanDisk,
“The Next Wave of Accelerated SSD Adoption for
Consumer PCs”
Howard Marks, Deep Storage
David McIntyre, Manager Computer/Storage Business
Unit, Altera
Art Adams, Cinematographer, “The Way We Work”
Philip Hodgetts, CEO, Lumberjack System, "Capture All
You Want - If You Can't Find It, What Good Is It?"
Jeff Foster, CEO, Sound Visions Media, "Taking Films to
New Heights"
Michael Wu, General Manager, Phison Electronics, “ The
Evolution of SSD Form Factor in Consumer Applications”
Eyal Bek, Sr Director Client Storage Marketing, SanDisk,
"Why Your PC Should Have an SSD"
TBD
Speaker
Introducer
Consumer Applications
Hideo Inoue, GM, Advanced Research, Toyota Motor
Speaker
1:30-2:00pm
ENTERPRISE STORAGE
Session 102-C (OPEN)
Andy Marken, President, Marken Communications
Driving Intelligence for Safe Automobiles
Introducer
12:30-1:30pm
APPLICATIONS
Session 102-B (OPEN)
Flash in Content Capture
Andy Marken, President, Marken Communications
Jetming Woo, Sr Technical Marketing Manager, SK Hynix, Chris Haeffner, Enterprise Product Mgr, Other World
“How Will 3D SSDs Differ from Current Ones?”
Computing, “What It Takes for Capture to Stick”
Frederic Sala, Doctoral Student, UCLA, “Coding Schemes
for 3D NAND Flash”
Kevin Conley, CTO, SanDisk
Jean Bozman, Director Infrastructure Research, Neuralytix
Advances in 3D Memory: High Density Storage for
Hyperscale, Cloud Applications. and Beyond
Jeff Ohshima, VP Memory and Storage Products, Toshiba
Introducer
3:00-3:15pm
Alex Grossman, VP Media/Entertainment, Quantum,
“TBD”
ARCHITECTURES
BREAK
Tracks
Noon-12:30pm
HARDWARE
Chris DePuy, VP, Dell'Oro Group
Disruptive Memory Technology Enables New In-Memory
Applications
Speaker
Riccardo Badalone, CEO, Diablo Technologies
Introducer
Ben Woo, Founder/Managing Director, Neuralytix
BREAK
Tracks
SECURITY
3:15-4:25pm
MEDIA/ENTERTAINMENT
Session 103-A
Title
Organizer(s)
Chairperson(s)
Instructors/Papers
Storage Security: Back to the Future
Session 103-C (OPEN)
Enterprise SSDs" Who's Adopting Them and Why?
Andy Marken, President, Marken Communications
Rich Fetik, CEO, Data Confidential
Mike Mihalik, Independent Consultant
Panelists:
Cirina Catania, President, Catania Group, “Bringing
Creativity to Life”
Hubertus Grobbel, Head Business Unit Security, Swissbit
Bob Thibadeau, Chairman/CEO, Bright Plaza
Dmitry Obukhov, Founder, Data Security Laboratory
Lance Dover, Architecture Manager, Micron Technology
MARKETING
Session 103-B (OPEN)
Flash in the New Hollywood
Rich Fetik, CEO, Data Confidential; Bob Thibadeau,
Chairman/CEO, Bright Plaza; Michael Willett, VP
Marketing, Bright Plaza
HARDWARE
DATA MANAGEMENT
Session U-3
Session 103-D
Annual Update on Interfaces
Flash in Big Data Applications
Howard Marks, DeepStorage
None
Jay Kramer, President, Network Storage Advisors
TBD
KRS Murthy, CEO, I Cubed
Instructor: Frank Berry, President, IT Brand Pulse
Instructor:
Duan Jiangang, Software Engineer, Intel, and Jie Huang,
Software Engineer, Intel, "Smart Cache Management for
Big Data"
Jim Pappas, Intel
Dan May, President/Americas, Blackmagic Design,
“Understanding 4K Adoption and Technologies”
Darryl Ouye, Sr Engineer, SanDisk, "Developing a FlashOptimized Storage Engine for a NoSQL Database"
Larry O’Connor, CEO, Other World Computing, “Being
There When It’s Needed”
Gil Russell, Principal Analyst, SemiScape, "Using Flash in
in-Memory Database Appliances"
Jeff Stansfield, President, Advantage Video Systems,
“TBD”
Cullie Poseria, Independent Filmmaker, "Our Budget Is
More Than Money"
4:25-4:35pm
BREAK
Tracks
4:35-5:50pm
SECURITY
Chairperson(s)
Instructors/Papers
Security in a Flash!
NEW TECHNOLOGIES
FLASH TECHNOLOGY
Session U-4
Session 104-D
Annual Update on New Technologies
Flash Technology Part 1
Dennis Martin, President, Demartek
Howard Marks, DeepStorage
None
Rich Fetik, CEO, Data Confidential
Alex Grossman, VP Media/Entertainment, Quantum
Dennis Martin, President, Demartek
Nathan Brookwood, Research Fellow, Insight 64
Xinde Hu, Principal Engineer, SanDisk
Michael Willett, VP Marketing, Bright Plaza, “Encrypted
SSDs: Self-Encryption Versus Software Solutions”
Panelists:
Instructor:
Douglas Sheer, CEO, DIS Consulting
Dennis Martin, President, Demartek
Michael Abraham, Business Line Manager, Micron
Technology
Tom McCormick, Technologist/Swissbit and Doctoral
Student/Northeastern University, “Modeling Flash
Translation Layers to Enhance System Lifetime”
Guy Finley, President, Finley Associates (Executive
Director, MESAlliance)
Eitan Yaakobi, Assistant Professor, Technion, “Extending
Flash Lifetime by Reusing Invalid Pages”
Jason Cox, Lead Storage Security Architect, Intel,
“Advances in Storage Security Standards”
Pat Griffis, Executive Director Office of the CTO/SMPTE
Education Chairman, Dolby Laboratories
Monty Forehand, Security Engineering Director, Seagate
Technology, “You Must Secure Devices as Well as Data”
Mike Mihalik, Independent Consultant
Jaeho Kim, Postdoctoral Researcher, Hongik University
(Korea), “Chip-Level RAID with Flexible Stripe Size and
Parity Placement for Enhanced SSD Reliability”
Jim Handy, Director/Chief Analyst, Objective Analysis
Panelists
7:00-8:30pm
Session 104-C (OPEN)
How Flash-Based Storage Performs on Real Applications
Andy Marken, President, Marken Communications
Plenary on Flash Technology Futures
(OPEN)
Organizer(s)
MARKETING
Session 104-B (OPEN)
Media and Entertainment Experts Roundtable
Michael Willett, VP Marketing, Bright Plaza
Jon Tanguy, Sr Technical Marketing Engineer, Micron
Technology, and Rob Strong, Security Architect, Micron
Technology, “Securing the Data on Your SSD”
6:00-7:00pm
MEDIA/ENTERTAINMENT
Session 104-A
Title
Organizer(s)
Beer, Pizza, and Chat with the Experts
(OPEN)
Organizer(s)
Tom Coughlin, President, Coughlin Associates; Jim
Handy, Director/Chief Analyst, Objective Analysis
Table/Table Leaders
(table 1-10)
3D Flash - Jeongdong Choe, Consulting Engineer,
TechInsights
Data Centers - Shreyas Shah, Data Center Architect,
Xilinx; George Crump. Lead Analyst, Storage Switzerland
Fabrics - Rob Davis, VP Storage Technology, Mellanox
Technologies
China - Chris Tsu, CEO, Sage Microelectronics
Software – Allon Cohen, VP Products, Elastifile; Manish
Agarwal, NetApp
Standards – Tom Friend, Director Industry Standards,
OCZ Technology
Markets – Michael Kuhn, VP/Business Line Executive, IBM
Flash Systems; Lee Stein, Consultant, Stein Writes
Security – Robert Thibadeau, Chairman, Bright Plaza;
Michael Willett, VP Marketing, Bright Plaza
Reliability/Performance – Nematollah Bidokhti, Principal
Engineer, OCZ Storage Solutions; Russ Fellows, Sr
Partner/Analyst, Evaluator Group; Scott West, Product
Marketing Manager, Advantest
Endurance – Joe Sullivan, CTO Hardware, NVMdurance
Exported on July 17, 2015 8:47:20 AM MDT
Yue Li, Postdoctoral Fellow, Caltech, "Improving NAND
Flash Reliability Using Rank Modulation"
Column9
Column10
Column12
Column1
Column2
Column3
(table 11-20)
Column4
Column5
Column6
Column7
Column8
Column9
Column10
Consumer Applications – Aravind Ramamoorthy, Product
Line Director, Micron; Ajay Bhatia, Sr Director Flash/SSD
Products, (Seagate)
Mobile Applications – John Geldman, Director Industry
Standards, Micron; Perry Keller, Program Manager,
Standards/Applications, Keysight Technologies
Enterprise Applications – Tony Afshary, Director
Ecosystem Solutions, Seagate Technology; Sean Stead,
SSD Marketing, Viking Technology
Data Recovery – Scott Holewinski, CEO, Gillware; Chris
Bross, CTO, DriveSavers
New Technologies – Stephen Bates, Technical Director,
PMC; Lance Dover, Architecture Manager, Micron
Interfaces – Jim Pappas, Director Initiative Marketing,
Intel; David Rodgers, Sr Product Marketing Manager,
Teledyne Lecroy
SSDs – Paul Wassenberg, Chair, SNIA SSSI; Siamak
Arya, Consultant
RRAM – Seshubabu Desu, CTO, 4DS
MRAM – Barry Hoberman, CEO, Spin Transfer
Technologies; Joe O'Hare, Director Marketing, Everspin
Technologies; *Terry Hulett, GM/VP Systems Engineering,
Everspin Technologies
Embedded Applications – Tom McCormick, Chief
Engineer/Technologist, Swissbit; Chanson Lin, President,
EmBestor
(table 21-30)
SSD Performance – Kent Smith, Sr Director Flash Product
Marketing, Seagate Technology
Education – Eitan Yaakobi, Assistant Professor, Technion
(Israel); Rich Fetik, CEO, Data Confidential
Testing – Eden Kim, CEO, Calypso Systems; Peter
Murray, Principal Systems Engineer, LoadDynamix
Hardware Design – Brent Przybus, Sr Director WW
Marketing, eASIC; Xinmiao Zhang, Principal Research
Engineer, SanDisk
Big Data – D.J. Das, CEO, Third Eye Consulting Services
SATA Express –
PCIe SSDs – Idan Burstein, System Architect, Mellanox
Technologies; Mark Beadle, Product Line Manager,
Seagate Technology; Andrew Mierau, Sr Tech Mktg
Engineer, Micron
NVMe – Amber Huffman, Sr Principal Engineer, Intel;
Dave Deming, President, Solution Technology
Enterprise Storage – Zophar Sante, VP Marketing,
BitMICRO Networks; Derek Leslie, Sr Product Manager,
SolidFire
Error-Correcting Codes – Erich Haratsch, Dir Engineering,
Seagate Technology; Thomas Parnell, Research Staff
Member, IBM Research – Zurich
Flash over Memory Interface – Axel Kloth, CEO, Scalable
Systems Research Labs
IT End Users – Howard Marks, Consultant, DeepStorage;
Ivan Iannaccone, Product Manager, HP
NVM Programming Model –
Employment – Tanya Freedman, VP Group Services,
Connetics Communications
(table 31- )
NVDIMM – Arthur Sainio, Director Product Marketing,
SMART Modular Technologies; Mario Martinez,
Technologist, Netlist
Storage Class Memory - Zvonimir Bandic, Sr Director
Storage Architecture, HGST
Automotive Applications - Martin Booth, Director
Marketing, SanDisk
Rugged Environments - Chris Budd, Director Engineering,
SMART High Reliability Solutions
Wednesday August 12th
8:00-8:30am
REGISTRATION
Tracks
PCIe STORAGE
DATA MANAGEMENT
ENTERPRISE STORAGE
Session 201-C
Session 201-A (OPEN)
Session 201-B (OPEN)
Tutorial T-1
Session 201-D (OPEN)
Session 201-E (OPEN)
Session 201-F (OPEN)
Title
PCIe/NVMe Development issues
Data Recovery of SSDs
Standards-Based PCIe SSDs are Game Changers - What
Designers Need to Know
Increasing Flash Throughput for Big Data Applications
Flash Arrays Part 1
Flash When Wearables Come to Work
Hybrid vs. All Flash Arrays - Which is Better for Your Data
Center?
8:30-9:35am
DATA MANAGEMENT
PCIe STORAGE
WEARABLES
ENTERPRISE STORAGE
Organizer(s)
Dave Deming, President, Solution Technology
Chris Bross, DriveSavers; Ted Persing, Data Recovery
Engineer, Kroll OnTrack
Paul Wassenberg, Director Product Marketing, Marvell
Semiconductor
Brian Berg, President, Berg Software Design
None
Andy Marken, President, Marken Communications
George Crump, Lead Analyst, Storage Switzerland
Chairperson(s)
Dave Deming, President, Solution Technology
Krishna Chander, Principal Analyst, Chander Consulting
Don Jeanette, VP, TREND/FOCUS
Camberley Bates, Managing Director/Analyst, Evaluator
Group
Tim Stammers, Senior Analyst, 451 Research
Aileen Arcilla, Principal, North-of-Center Group
Jay Kramer, President, Network Storage Advisors
Hugh Curley, Independent Consultant, “A Streamlined
PCIe for NVMe Transport”
Sean Barry, System Engineer, EMC, “All Flash Array Data Panelists:
Protection Schemes”
Tom Friend, Director Industry Standards, OCZ Storage
Chris Bross, DriveSavers, “ Data Recovery Tool
Solutions
Development for SSDs”
Cameron Brett, Director SSD Product Marketing, Toshiba
Ted Persing, Data Recovery Engineer, Kroll OnTrack, “
Erasure Verification of SSDs”
Eden Kim, CEO, Calypso Systems
Instructor:
Weafon Tsao, VP, AccelStor, “Building a High IOPS Flash Brian Markwalter, Sr VP Research/Standards, Consumer
Array: A Software-Defined Approach”
Electronics Association (CEA), "TBD"
Instructors/Papers
Isaac Livny, Field Applications Engineer, Teledyne
LeCroy, “NVMe Command level protocol analysis
techniques”
Eric Lanning, Hardware Engineering Manager, SerialTek,
“Validation and Testing Challenges of NVMe Subsystems”
Chris Geiser, Sr Product Manager Memory and Storage,
Samsung Electronics, “Maximizing Performance per Watt
for PCIe SSDs”
Jeff Hedlesky, Forensic Evangelist, Guidance Software,
“TBD”
Pete Jarvis, VP Strategy, TidalScale
Louis Imershein, VP Product Strategy, Permabit, “Data
Efficiency Appliances and Flash Storage Arrays”
Panelists:
Dan Leary, VP Marketing, Nimble Storage
Amy Love, CMO, Violin Memory
Brian McKean, Software Engineer, NetApp, “Achieving
Consistent Low Latency with All-Flash Arrays”
Chadd Kenney, CTO Americas, Pure Storage
Paul Wassenberg, Director Product Marketing, Marvell
Semiconductor
Chuck Dubuque, Sr Director Product and Solution
Marketing, Tintri
Lee Caswell, VP Product and Solution Marketing, NetApp
9:30-9:45am
BREAK
Tracks
MARKETING
9:45-10:50am
Session 202-C (OPEN)
Title
VC Forum
NEW TECHNOLOGIES
STANDARDS
TESTING
GENERAL
Session 202-A (OPEN)
Session 202-B (sponsored by the SCSI Trade Association
- STA) (OPEN)
Tutorial T-2
Session 202-D (OPEN)
Session 202-E (OPEN)
Session 202-F (OPEN)
Women in the Storage Industry
Flash in Wearable Applications: 10,000 Ways to Wear
Technology Today
High-Performance Flash Systems
Flash on the Memory Bus
Wayne Rickard, Advisor, Radian Memory Systems and
Independent Investor
Dave Eggleston, Principal, Intuitive Cognition Consulting
Group
Cameron Brett, Director SSD Product Marketing, Toshiba
Brian Berg, President, Berg Software Design
Camberley Bates, Managing Director/Analyst, Evaluator
Group
Andy Marken, President, Marken Communications
Chairperson(s)
Wayne Rickard, Advisor, Radian Memory Systems and
Independent Investor
Dave Eggleston, Principal, Intuitive Cognition Consulting
Group
Cameron Brett, Director SSD Product Marketing, Toshiba
Robin Harris, President/Chief Analyst, TechnoQWAN
Camberley Bates, Managing Director/Analyst, Evaluator
Group
Bob O'Donnell, President, TECHnalysis Research
Xinde Hu, Principal Engineer, SanDisk
Panelists:
Kevin Wagner, VP Marketing, Diablo Technologies, “Flash Panelists:
in the Memory Channel: Enabling Truly Converged
Memory”
Don Jeanette, VP, TRENDFOCUS
Panelists:
Panelists:
Tim Wilson, Managing Director, Artiman Ventures
Bev Crair, VP/GM Storage Group, Intel
Avery Lu, Co-Founder/CMO, Palo Alto Scientific
John Kim, Director Storage Marketing, Mellanox
Technologies, “Remote Direct Memory Access (RDMA)
Networking Accelerates Scale-Out Flash Storage”
Angel Orrantia, Business Development Director, SKTA
Innovation Accelerator
Paul Sweere, VP Engineering, Viking Technology, “NVDIMM Applications”
Jeff Janukowicz, Research Director, IDC
Janae Lee, Sr VP Strategy, Quantum
TBD, Qualcomm
Matt Carbonara, Principal, Comcast Ventures
Arthur Sainio, Director Product Marketing, SMART
Modular, “NVDIMM Integration and Backup Power
Scaling”
Dennis Martin, President, Demartek
Luanne Dauber, VP Marketing, Pure Storage
Matt Bryson, VP Research, ABR
Kambiz Hooshmand, Co-Founder/Manager, Archimedes
Ventures
Gaurav Tewari, Managing Director, Citigroup Ventures
Jeff Chang, VP Marketing, AgigA Tech, “NVDIMMs:
Setting a New Memory Standard for Supercharging
Datacenter Performance”
Mario Martinez, Technologist, Netlist, “TBD”
Nigel Alvares, Sr Director Marketing, Inphi, “TBD”
Keynote 7 - SK Hynix (OPEN)
Speaker
Introducer
11:30-11:40am
Sr VP, Head of Nand
Tim Bajarin, President, Creative Strategies
Frank Berry, IT Brand Pulse
Introducer
N/A
Keynote 8 - Micron (OPEN)
When Will Flash Dominate Storage?
Speaker
Darren Thomas, VP/GM Storage Business Unit, Micron
Introducer
Noon-1:00pm
Advances in Non-Volatile Memory Will Continue to
Revolutionize Computing
IT Brand Pulse Special Innovation
Awards
Speaker
11:40am-12:10pm
Frank Berry, President/Chief Analyst, IT Brand Pulse
LUNCH AND EXHIBITS
1:00-7:00pm
EXHIBITS (OPEN)
2:00-20:30pm
Keynote 9 - Seagate (OPEN)
Flash and Hard Drives: A Winning Combination for Future
Data Centers
Speaker
Phil Brace, EVP Electronic Solutions/Cloud Systems and
Solutions, Seagate
Introducer
2:30-3:00pm
Practical Approach to Determining SSD Reliability
ENTERPRISE STORAGE
Organizer(s)
Instructors/Papers
11:00-11:30am
Choosing the Best Interface for Your Application
WEARABLES
Chris Preimesberger, Editor/Features and Analysis,
eWeek
Keynote 10 - PMC (OPEN)
Breaking Down the Barriers to PCIe SSD Adoption
Speaker
Derek Dicker, VP Performance Solutions Group, PMC
Introducer
TBD
Exported on July 17, 2015 8:47:20 AM MDT
Todd Marquart, Fellow/SSD Quality Reliability Assurance
(QRA) Manager
Tiffany To, Independent Consultant (formerly VP
Marketing, Coho Data)
Reynette Au, VP Wireless Solutions Marketing, Micron
Ali Iranpour, Sr Mobile Segment Manager, ARM
Doug Rollins, Sr Technical Marketing Engineer, Micron
Technology, and Nick Suh, Head/Product Marketing, Pernix
Data, “Decoupled Storage: Get All Flash Performance
Without an All Flash Array”
Axel Kloth, CEO, SSR Labs, “Hybrid Memory Cube-Based
Unified Memory”
Column12
Column1
3:25-4:00pm
Column2
Column3
Column4
Tracks
NEW TECHNOLOGIES
3:10-4:15pm
Title
Column6
Column7
Column8
Column9
EMBEDDED SYSTEMS
GENERAL
MARKETING
WEARABLES
Column10
Column12
IT END USER TRACK
Session 203-A (OPEN)
Session 203-B (OPEN)
Tutorial T-3
Session 203-D (OPEN)
Session 203-E (OPEN)
Session EU-1 (OPEN)
RRAM
Embedded Applications Part 1
Lean Agile Development for Solid State Storage
Flash Storage Outlook (Storage Wars)
Wearable Technology and Health Monitoring: A Marriage
Made in Mobile Heaven
Getting the Most Value Out of Your Flash Storage
Organizer(s)
Dave Eggleston, Principal Intuitive Cognition Consulting
Group
Tom McCormick, Chief Engineer/Technologist, Swissbit
None
Chairperson(s)
Dave Eggleston, Principal Intuitive Cognition Consulting
Group
Jim Harrison, Technical Editor, Electronic Products
Magazine
Dave Bursky, Technology Editor, Chip Design Magazine
Panelists:
Chanson Lin, CEO, EmBestor, “Industrial Embedded
Flash Storage Applications”
Instructor:
Instructor:
Rob Sykes, Sr Director Engineering, OCZ Technology
Marco Coulter, VP, 451 Research
Instructors/Papers
Zhiqiang Wei, Chief Engineer, Panasonic, “ ReRAM Is
Making Good Progress”
Amigo Tsutsui, GM, Sony, “ ReRAM Technology
Perspective”
Hagop Nazarian, VP Engineering, Crossbar, “ Versatile
RRAM Technology and Applications”
4:15-4:30PM
Column5
IT Brand Pulse Innovation Awards (in
the FMS Theatre)
Grady Lambert, Engineering Director, Swissbit, “
Embedded Storage: The Next Chapter 2015 and Beyond!”
Marco Coulter, VP, 451 Research
Andy Marken, President, Marken Communications
Tom Burniece, President, Burniece Consulting Services
Tim Bajarin, President, Creative Strategies
None
Panelists:
Instructors:
Stephane Maes, VP Product Management, Motorola
Mobility
George Crump, Lead Analyst, Storage Switzerland
Rick Valencia, Sr VP/GM, Qualcomm Life
Axel Mehnert, VP Marketing, Hyperstone, “ Enabling MLC
in Industrial and Embedded Storage”
Mat Johnson, CEO, GeaCom
Ben Bajarin, Principal Analyst, Creative Strategies
BREAK
Tracks
4:30-5:45pm
Title
Organizer(s)
Chairperson(s)
Instructors/Papers
NEW TECHNOLOGIES
EMBEDDED SYSTEMS
ENTERPRISE STORAGE
ENTERPRISE STORAGE
WEARABLES
Session 204-A (OPEN)
Session 204-B (OPEN)
Tutorial T-4
Session 204-D (OPEN)
Session 204-E (OPEN)
Session EU-2 (OPEN)
MRAM
Embedded Applications Part 2
Tiering and Caching in Flash-Based Storage
Flash in Cloud Computing
Wearables Roundtable
Why You Should Use Flash Everywhere in the Data Center
IT END USER TRACK
Dave Eggleston, Principal, Intuitive Cognition Consulting
Group
Tom McCormick, Chief Engineer/Technologist, Swissbit
Brian Berg, President, Berg Software Design
TBD
Andy Marken, President, Marken Communications
Tom Burniece, President, Burniece Consulting Services
Seshubabu Desu, CTO, 4DS
Jim Harrison, Technical Editor, Electronic Products
Magazine
Rob Peglar, VP Advanced Storage, Micron
KRS Murthy, CEO, I Cubed
Brian Zahnstecher, Consultant, PowerRox
M.P. Divakar, Founder/CEO, Stack Design Automation
Panelists:
Jason Chien, Product Marketing Manager, Silicon Motion,
“Tailor-Made SSDs to Excel in Specified Storage Fields”
Instructor:
Chloe Jian Ma, Sr Director Cloud Marketing, Mellanox
Panelists:
Technologies, “Scaling Cloud Virtualized Network Services
with Flash Memory”
Tim Bajarin, President, Creative Strategies
Joe O’Hare, Director Marketing, Everspin Technologies, “
MRAM Breaks Through as Persistent Memory”
Barry Hoberman, CEO, Spin Transfer Technologies,
“TBD”
Michael Wu, GM, Phison Electronics, “ DRAM-Less SSD the New Trend for Embedded Systems”
Richie Lary, CTO, X-IO
Christopher Bueb, Sr Architect, Micron Technology, “HighTemperature Discrete and Managed NAND Solutions”
Hughes Metras, VP Strategic Partnerships North America,
CEA LETI, “ New Advanced Non Volatile Memory
Chris Budd, Director Engineering, SMART High-Reliability
Prototyping Services at CEA-LETI”
Solutions, “Overview of Data Security Methods:
Passwords, Encryption, and Erasure”
5:00-6:00pm
EXHIBITS and ALL-INDUSTRY
RECEPTION (6 pm – Best of Show
Awards) (OPEN)
6:00-7:00pm
EXHIBITS (OPEN)
6:00-7:00pm
Track
IT END USER
Title
End Users Share How to Save Time and Money Today
with Enterprise Flash
Instructors:
Marc Staimer, President, Dragon Slayer Consulting
Salil Gokhale, Product Manager, HP, “Quality of Service in John Feland, CEO, Argus Insights
a Flash-Based OpenStack Environment”
Stephane Maes, VP Product Management, Motorola
Mobility
Rick Valencia, Sr VP/GM, Qualcomm Life
Brian Markwalter, Sr VP Research/Standards, Consumer
Electronics Association (CEA)
Session EU-3 (OPEN)
Organizer(s)
Chairperson(s)
Instructors/Papers
Tom Burniece, President, Burniece Consulting Services
Hylton van Zyl, Sr VP Technology Partnership
Development, Bank of America
Panelists:
Steve Knipple, CTO/VP Engineering, Atmosera
George Crump, Lead Analyst, Storage Switzerland
Marc Staimer, President, Dragon Slayer Consulting
Thursday August 13th
8:00-8:30am
REGISTRATION
Tracks
HYPERSCALE APPLICATIONS
EMBEDDED SYSTEMS
SOFTWARE
Session 301-A (OPEN)
Session 301-C (OPEN)
Session 301-D (OPEN)
Session 301-B (OPEN)
Session 301-E (OPEN)
Title
Flash in Hyperscale Applications Part 2
Life Beyond Flash: New Non-Volatile Memory
Technologies
Local (In-Situ) Processing Applications for SSDs
Embedded Applications Part 3
Software Issues
8:30-9:35am
Organizer(s)
Chairperson(s)
Instructors/Papers
9:30-9:45AM
NEW TECHNOLOGIES
Brian Berg, President, Berg Software Design
Dave Eggleston, Principal, Intuitive Cognition Consulting
Brian Berg, President, Berg Software Design
Tom McCormick, Chief Engineer/Technologist, Swissbit
Steve Knipple, CTO/VP Engineering, Atmosera
Jim Cantore, President, JLC Associates
Gil Russell, Principal Analyst, Semiscape
Tom McCormick, Chief Engineer/Technologist, Swissbit
Instructors:
Mark Webb, President, MKW Ventures, “Alternative NonVolatile Memory Adoption Timeline”
Vladimir Alves, CTO, NxGn Data, “Enabling Data Analytics Aravind Ramamoorthy, Product Line Director, Micron
in an SSD”
Technology, “Choose the Right NAND Flash for Your
Rob Strechay, Director Hyperconverged and SoftwareEmbedded Application”
Defined Storage, HP, "Hyperscale Use Cases for Scaling Moriyoshi Nakashima, President, GENUSION, “A Scalable Yangseok Ki, Director, Samsung Electronics, “ Improving
Out with Flash"
Next-Generation NOR-type Flash Memory”
Application Performance Using In-Storage Computing”
Mark Kanczak, SSD Product Marketing, SMART Modular
Technologies, “Embedded SSDs: Design Considerations
Gary Lyng, Sr Director Product Management, SanDisk, "Is Youjip Won, Professor, Hanyang University, “NVRAM
and Requirements”
the World Ready for Big Data Flash?"
Emulation Platform and Persistent Heap”
Sathyanath Subramanian, Product Line Manager, Micron
Technology, “Designing Embedded Applications with SLC
Flash”
Tracks
ENTERPRISE APPLICATIONS
Title
How Flash Will Transform Enterprise Applications
HISTORY
Session 302-A (OPEN)
Organizer(s)
Chairperson(s)
Instructors/Papers
Session 302-C (OPEN)
Creating the Foundation of the Flash Storage Memory
Industry: A Conversation with Eli Harari
Ricky Trigalo, Director Business Development, Diablo
Technologies, “Using Flash in the Memory Channel to
Migrate Database Applications”
ENTERPRISE STORAGE
TESTING
Session 302-D (OPEN)
Session 302-B (OPEN)
Session 302-E
Flash Arrays Part 2
Testing Issues
Brian Berg, President, Berg Software Design
Dave Eggleston, Principal, Intuitive Cognition Consulting
TBD
Easen Ho, Independent Consultant
Alan Weissberger, Content Manager, IEEE ComSoc
Dave Bursky, Technology Editor, Chip Design Magazine
Tim Stammers, Senior Analyst, 451 Research
Syed S. Hussain, Director, Winbond Electronics
Interviewer:
Steve Knipple, VP Engineering, Atmosera
Brian Berg, President, Berg Software Design
Eric Lind, National Sales Mgr, VARTA Microbattery, “
Skip Shapiro, Sr Technical Marketing Engineer, NetApp,
Powering Next-Generation Backup Memory for NVDIMMs” “All-Flash Array Nodes in a Hybrid Storage Cluster”
Eden Kim, CEO, Calypso Systems, “SSD Performance for
Data Center Workloads”
Andy Walls, Distinguished Engineer, IBM Almaden
Research Center
Speaker:
'Mike Spitz, VP Customer Engineering, Diablo
Technologies, "Using Flash to Expand the Limits of
System Memory"
Manish Agarwal, Director Product Management, NetApp,
“All-Flash Array Market Segmentation”
Mike Micheletti, Product Manager, Teledyne LeCroy, “Go
Under the Hood with SAS 12 Gb/s SSDs”
David Rodgers, Sr Product Marketing Manager, Teledyne
LeCroy, “Using Line Rate Analysis Tools to Optimize SSD
Array Performance with High-Speed Fabrics”
Jeffray Hsieh, Sr Director Business Development, ATP
Electronics, “Full-Scale Validation Tests for NAND-Flash
Based Products”
EXHIBITS (OPEN)
11:00-11:05am
Lifetime Achievement Award
11:05-11:35am
Keynote 11 - NetApp (OPEN)
TBD
Speaker
Val Bercovici, Cloud Czar, NetApp
Introducer
Jim Handy, Director/Chief Analyst, Objective Analysis
Keynote 12 - Kaminario
(OPEN)
All-Flash Arrays Require Scalable, Cost-Efficent SoftwareDefined Architectures
Speaker
Shachar Fienblit, CTO, Kaminario
Introducer
Mark Peters, Sr Analyst
ESG
Presenter
NEW TECHNOLOGIES
Persistent Memory Applications
Panelists:
10:00am-Noon
Eli Harari, Founder/Former CEO, SanDisk
'Maher Amer, CTO, Diablo Technologies, "A New
Technology Platform for Memory Convergence"
Jim Handy, Objective Analysis
Awardee:
TBD
12:05-1:00pm
LUNCH AND EXHIBITS
1:00-2:00pm
EXHIBITS (OPEN)
2:00-20:30pm
Keynote 13 - Tegile Systems
(OPEN)
TBD
Speaker
Narayan Venkat, CMO, Tegile
Introducer
TBD
Keynote 14 - QLogic
(OPEN)
TBD
Speaker
Shaun Walsh, VP Corporate Marketing, QLogic
Introducer
Dave Bursky, Technology Editor
Chip Design Magazine
Tracks
PCIe STORAGE
SSDs
MARKETING
Session 303-A
Session 303-B (OPEN)
Session 303-C
Session 303-D (OPEN)
Session 303-E
Session 303-F
Session 303-G
Session 303-H
Session 303-I
Title
PCIe/NVMe Extensions
Automotive Applications of Flash
SSD Technology
Market Research
Using Flash with a Massively Scalable Storage System
(Ceph)
UFS: Using Mass Storage to Add Capabilities to Mobile
Applications
Flash Controller LDPC Options
Applying New Non-Volatile Technologies
Flash in Data Centers, Part 2
3:10-4:25pm
Organizer(s)
Chairperson(s)
Instructors/Papers
NEW TECHNOLOGIES
STANDARDS
CONTROLLERS
APPLICATIONS
ENTERPRISE STORAGE
Brian Berg, President, Berg Software Design
TBD
Jay Kramer, Network Storage Advisors
Brian Berg, President, Berg Software Design
John Geldman, Director Industry Standards, Micron
Consumer Products Group
Chuck Sobey, Chief Scientist, Channel Science
Dave Eggleston, Principal, Intuitive Cognition Consulting
J Metz, R&D Engineer, Cisco Systems
Syed S. Hussain, Director, Winbond Electronics
Tadashi Yogi, Data Storage Consultant, Yogi Associates
Jay Kramer, Network Storage Advisors
Jathin Ullal, Infrastructure Architect, Saygo
David Ghodsizadeh, Mobile Storage Product Marketing
Stephen Bates, Technical Director, PMC
Cliff Zitlaw, Product Architect, Crossbar
David McIntyre, Manager/Computer Storage Business Unit,
Altera
Yaniv Romem, CTO, Excelero, “How NVMe Can Support
Remote Access via RDMA”
Kristen Hopper, Automotive Product Line Manager, Micron Rino Micheloni, Technical Director Product Development, Panelists:
Technology, “ Evolving In-Vehicle Storage Solutions for
PMC, “Fully Integrated SSD-NAND Characterization Flow”
Personal Mobility”
Cui Hao, Chief Editor, Watchstor.com
Chi-Lin Tom, VP Sales/Marketing, Memoright, “Using a
Martin Booth, Director Product Marketing, SanDisk, “Flash PCIe-Based Switch Module to Enhance Enterprise
Chris DePuy, VP, Dell'Oro Group
Storage at the Edge in the Automotive Industry”
Storage Architecture”
Ben Woo, Founder/Managing Director, Neuralytix
Vipin Tewari, Director Business Development, Silicon
Deepak Shankar, CEO, Mirabilis Design, "Extending the
Storage Technology, and Nhan Do, Director Technology
Effective Lifetimes of SSDs"
Eric Burgener, Research Director Storage, IDC
Development, Storage Technology, "Embedded Flash Driving Down the Automotive Memory Lane"
Tim Stammers, Senior Analyst, 451 Research
Cliff Zitlaw, Product Architect, Crossbar, and Tudor Antoniu,
Chief Storage Architect, Blunk Microsystems, “ Optimized
Flash File Systems (FFS) for Resistive Memories”
Pete Geiger, Technical Director, PMC, “Best Practices for
Optimizing Data Center Object Storage Using NVRAM”
Zvonimir Bandic, Director Storage Architecture, HGST
Research, “Ultrafast NVM SSDs Using a New Storage
Interface”
Saeed Raja, Director Product Marketing Management,
SanDisk, "Accelerating a NoSQL Database Using Flash
Memory"
Zhongjie Wu, Sr Architect, Memblaze, “PCIe Based All
Flash Array”
BREAK
Tracks
APPLICATIONS
TBD
Rob Davis, Senior Storage Technologist, Mellanox
Technologies, “NVMe Over Fabrics: Learning from Early
Deployments”
4:30-5:45pm
Amit Golander, CTO, Plexistor, “A File System for Use
with Emerging Non-Volatile Memories"
Rob Peglar, VP Advanced Storage Solutions, Micron
Technology
Hyperscale Use Cases for Scaling Out with Flash
4:25-4:40PM
Nithya Ruff, Director Open Source Strategy Office,
SanDisk, "Why Open Source Software Is Critical to Flash
Success"
Tom Burniece, President, Burniece Consulting
Hu Yoshida, CTO, Hitachi Data Systems
2:30-3:00pm
Tim Stammers, Senior Analyst, 451 Research
BREAK
9:45-10:50am
11:35am-12:05pm
APPLICATIONS
OVERVIEW
NEW TECHNOLOGIES
SYSTEM DEVELOPMENT
Session 304-A (OPEN)
Session 304-B (OPEN)
Session 304-C (OPEN
Exported on July 17, 2015 8:47:20 AM MDT
Jian Zhang, Software Development Engineer, Intel, “ Best
Practices for Increasng SSD Performance with Ceph”
Stephen Lum, Product Marketing Manager/Mobile Memory, Helen Tarn, Sr Engineering Manager, Xilinx, “High
Samsung Semiconductor, “How UFS Makes Mobile
Performance, FPGA Optimized LDPC for Storage”
Applications More Powerful and Easier to Use”
Somnath Roy, Sr Staff Software Engineer, SanDisk, “
Ahmed Hareedy, Doctoral Student, UCLA, “Non-Binary
Ceph Optimization on All Flash Storage”
Zachi Friedman, Staff Product Marketing Manager,
LDPC Codes for Flash”
Synopsys, “What Developers Need to Add UFS to Mobile
Dror Goldenberg, VP Architecture, Mellanox Technologies, Applications”
Eyal En Gad, Postdoctoral Scholar, USC, “Rewriting Flash
“ Accelerating Ceph with Flash and High Speed Networks”
Memories by Message Passing”
Perry Keller, Program Manager, Standards and
Tony Afshary, Director Ecosystem Solutions, Seagate
Applications, Keysight Technologies, “Ensuring Compliance Pavel Panteleev, Sr Researcher, Huawei Technologies, and
Technology, “Open Compute and OpenStack Leveraging in UFS Applications”
Pavel Aliseychik, Sr Researcher, Huawei Technologies,
Next Generation Storage”
"Generalized Concatenated Codes for Flash Memories"
John Geldman, Director Industry Standards, Micron
Consumer Products Group, “Why UFS Is the Best Storage Lawrence Ko, VP Engineering, Sage Microelectronics,
Solution for Mobile Applications”
"Secure Data in PCIe/NVMe SSD"
Michael Smullen, SSD Product Marketing Manager, Samsung
Mehdi Asnaashari, Chief System Architect, Crossbar, “ Solid Semiconductor, “Why NVMe Will Replace SATA SSDs in the
State Storage Arrays Using RRAM”
Data Center”
Column1
Column2
Column3
Title
Closing Panel on Top Ten Things You Need to Know
about Flash Memory Today
Organizer(s)
Chairperson(s)
Instructors/Papers
Column4
Column5
Flash and the Internet of Things
Developing High-Performance Flash Systems
Dave Eggleston, President, Intuitive Cognition Consulting
Mark Peters, Sr Analyst, ESG
Tony Lavia, Partner, TechRx
TBD
Amy Love, CMO, Violin Memory
Jim Cooke, Sr Enabling Mgr, Micron Technology, “ Flash
Memory for the Internet of Things (IoT)”
Steve Cooper, CEO, One Stop Systems, "HighPerformance Super Dense Arrays: 500 TB and 8 Million
IOPS in a Box You Can Lift"
Jim Handy, Director/Chief Analyst, Objective Analysis
Kevin Kilbuck, Director Marketing, Micron
Eden Kim, CEO, Calypso Systems
Exported on July 17, 2015 8:47:20 AM MDT
Ted Harrington, Executive Partner, Independent Security
Evaluators, “IoT: Hackers, Attack Anatomy & Security
Trends”
C.C. Wu, VP Embedded Flash, Innodisk, “Embedded
Flash Storage Solution for IoT”
Shre Shah, Data Center Architect, Xilinx, ”FPGA-Based
Design for Large-Capacity Fabric-Based NVMe Storage
Systems”
Column6
Column7
Column8
Column9
Column10
Column12