Who is Southwest Media?

Who is Southwest Media?
Arizona’s travel site
advertising leader since 1997
  The top “organically ” ranked websites on Google, Yahoo!
and MSN for searches like “Sedona”, “Grand Canyon,”
“Flagstaff” and tens of thousands of other top popular
searches.
  Our sites attract about 2.5 Million visitors annually
  We offer flat-rate, low-priced, highly cost-effective
advertising on theCanyon.com, Sedona.net,
GrandCanyon.net, Flagstaff.com, Prescott.com and
ScottsdalePhoenix.net.
  Advertisers routinely receive 500-1,000 click-throughs per
month on a single ad – many advertisers receive close to
1,900 click-throughs per month per ad “in season”
  Our value-packed marketing options give you an
“Equivalent Cost Per Click” that’s 30-70% less than what
many merchants are bidding on Google Ad Words!
  Less expensive and more effective than pay-per-click
advertising (~70% of Web visitors prefer using “organic”
results, virtually ignoring sponsored links1)
1
iProspect survey 2004
© 2012 Southwest Media Communications, LLC
Which ad works best for you?
Editor’s Pick Max (EP Max) - $295/month
 Traffic is the key - This is the ad for you if you are looking
to get the most traffic possible. Typical advertisers get 500
– 1,200 clicks/month.
 EP Maxes get Home Page placement that is exclusively
available to 18 advertisers at a time.
 Appears on the Home Page, Category Page and
Subcategory Page – 3 placements for one price
 Available for these categories and subsequent
subcategories:
•  Grand Canyon Tours
•  Tour Grand Canyon by Helicopter, Land & River
•  Grand Canyon Hotels & Lodging
 EP Maxes consistently generate the most click-throughs to
our marketers’ websites, due to Home Page placement
 Our ads rotate sequentially – not randomly – giving you
equal, impactful and predictable pageviews
 Also includes all the features of the Editor’s Pick, including
sequential rotation at the top of your category and
subcategory pages, like Grand Canyon Tours > South Rim
© 2012 Southwest Media Communications, LLC
Which ad works best for you?
Editor’s Pick - $125/month
  Cost-Effective, Most Popular – This is the ad for you if
you’re looking to get significant click-throughs but have
a moderate budget. The Editor’s Pick is our most
popular ad type and typically gets 300 – 600 clicks/mo
  Your ad will rotate sequentially at the top of your
category page, like Grand Canyon Tours, and your
subcategory page, giving your business outstanding
numbers of impressions and click-throughs
  Available in all categories
  Any of the following options to customize your ad:
  More Photos link to your website’s Photo Gallery
  Book Now link to your property on our booking engine
or your website’s reservations page
  Detail Page – perfect if you don’t have a website yet or
you want to provide more information on our site.
  A link to your specials offers or last-minute deals on
our Special Offers & 11th Hour Getaways pages
© 2012 Southwest Media Communications, LLC
Which ad works best for you?
Featured Listing - $95/month
 Budget-Friendly – This is the ad for you if you have an
entry-level budget and expect between 100 and 200 clicks/
month
 Mid to bottom-of-the-page positioning equals budgetfriendly value
 Your ad will rotate sequentially below the Editor’s Picks on
your subcategory page
 No extra charge to add any of the following options to
customize your ad:
 More Photos link to your website’s Photo Gallery
 Book Now link to your business on our booking engine or
your website’s reservations page
 Detail Page – perfect if you don’t have a website yet or
you want to provide more information on our site.
 A link to your specials offers or last-minute deals on our
Special Offers & 11th Hour Getaways pages
© 2012 Southwest Media Communications, LLC
Which ad works best for you?
Banner Ad – varies from $100 - $15/month
  Home Page and relevant Category Page placement that
is exclusively available to a handful of advertisers.
Receive prime viewing on our Home Page, Category &
Subcategory Pages
  Your ad will rotate sequentially offering you equal
exposure
  Includes a large panoramic photo or logo of your choice
with a direct link to your website
  While not significant click-through generators on their
own, Banner Ads are most effective when used for
branding and when combined with one of our other listing
opportunities
  Price varies based on placement:
  Home Page - $100/month
  Category Page - $25/month
  Subcategory Page - $15/month
  *Not available a la carte. Banner Ads only available with
the purchase of an EP Max, Editor’s Pick or Featured
Listing.
© 2012 Southwest Media Communications, LLC
Listings include…
Customize your listing for Free!
 Caption, 100-word description, location & address
 Your name, photo and Go to Website link all take the visitor
directly to your website.
 Photos sell! If your website has a Photo Gallery page, add
a More Photos link.
 If your website allows visitors to book reservations online,
add a Book Now link.
 All link anchor text is customizable up to 13 characters
 Don’t have a website yet? We’ll build a customized Detail
Page that offers you:
 300 more words of text describing your business and
attracting visitors
 Three large photographs for more visibility and detail
 Available links to a website, blog, or email address
 A link to your specials, offers and coupons on our
specials page
© 2012 Southwest Media Communications, LLC
theCanyon.com – Top-Ranked Hotels & Lodging Site
Check out theCanyon.com’s Top #1 - #5 search engine position
for the most popular Grand Canyon Hotels & Lodging searches on Google and Yahoo!
Is #1 Result in Google and/or Yahoo! Is in the Top 2 ‐ 5 in Google and/or Yahoo! Grand Canyon Na;onal Park lodging Grand Canyon Na;onal Park hotel (and …hotels) Grand Canyon Arizona Luxury hotel Grand Canyon Grand Canyon Las Vegas packages Grand Canyon Grand Canyon hotels & lodging Motels near Grand Canyon Tusayan AZ lodging Grand Canyon AZ Hotels near Grand Canyon Motels near Grand Canyon Na;onal Park Tusayan AZ lodges The Grand Canyon Grand Canyon Na;onal Park lodges Grand Canyon north rim camping (and …lodge) Hotels near the Grand Canyon Hotels near Grand Canyon Na;onal Williams AZ lodging Park Grand Canyon Na;onal Park Grand Canyon south rim lodging Hotel near Grand Canyon airport Lodging near Grand Canyon Lodging near Grand Canyon Na;onal park Flagstaff Grand Canyon lodging Grand Canyon hotels (and …hotel) Grand Canyon lodging north rim Grand Canyon family vaca;on Lodging near The Grand Canyon Lodging inside Grand Canyon Na;onal Park Hotels near Grand Canyon Flagstaff Grand Canyon AZ hotels Lodging near Grand Canyon north rim Grand Canyon trip Lodging near Grand Canyon AZ Hotels inside Grand Canyon Na;onal Park Hotels near Grand Canyon Sedona Grand Canyon South Rim Lodging near Grand Canyon Arizona Grand Canyon vaca;on packages Bed and breakfasts near Grand Canyon Hotels near Grand Canyon Williams Grand Canyon North Rim Motels near Grand Canyon Arizona Grand Canyon vaca;ons (and Motel…) Lodging near the Grand Canyon AZ Lodging near Grand Canyon south rim Hotels near Grand Canyon south rim Grand Canyon lodging Lodging at Grand Canyon Na;onal Park Lodging near Grand Canyon west Luxury resorts near Grand Canyon rim Lodging near Grand Canyon where to stay near the Grand Skywalk Canyon Hotels near Grand Canyon north rim Hotels near Grand Canyon west rim Grand Canyon vaca;on Grand Canyon travel Sedona lodging Grand Canyon accommoda;on (and …accommoda;ons) Hotels in Grand Canyon Na;onal Park (and Hotel…) Lodging in Tusayan AZ Accommoda;on near Grand Canyon Visit the Grand Canyon Sedona Arizona lodging Grand Canyon resort (and …
resorts) Grand Canyon bed and breakfasts (and …bed and breakfast) Tusayan AZ lodge Lodging near Grand Canyon Vaca;on home Grand Canyon Sedona AZ lodging Grand Canyon luxury hotel (and …
hotels) Grand Canyon cabins (and …cabin) Tusayan lodge (and …lodges) Sedona hotels Las Vegas and Grand Canyon packages ( and …package) Cabins at Grand Canyon Tusayan motel Lodging near the Grand Canyon Arizona Grand Canyon motels Hotel Grand Canyon Lodging in Grand Canyon Na;onal Park Hotels at Grand Canyon Na;onal Park Flagstaff Grand Canyon hotels (and Flagstaff Grand Canyon …hotel) Data as of May 2012
Grand Canyon camping Grand Canyon camping and hiking Grand Canyon vaca;on home Hotels near Grand Canyon Tusayan Tusayan lodging Williams Arizona lodging theCanyon.com – Top-Ranked Tours & Attractions Site
Check out theCanyon.com’s Top #1 - #5 search engine position
for the most popular Tours, Attractions & Activities searches on Google and Yahoo!
Grand Canyon tours Is #1 Result in Google and/or Yahoo! Grand Canyon whitewater river raPing trips Grand Canyon vaca;on Grand Canyon camping and hiking Grand Canyon Arizona ARrac;on near Grand Canyon Grand Canyon tour Grand Canyon tours Phoenix Grand Canyon tour from Las Vegas Grand Canyon info Grand Canyon ac;vi;es Grand Canyon informa;on Grand Canyon Las Vegas packages Grand Canyon travel Grand Canyon tours depar;ng from Sedona Visit the Grand Canyon Grand Canyon tours from Sedona Sedona AZ Grand Canyon tours Hiking the Grand Canyon Data as of May 2012
Is in the Top 2 ‐ 5 in Google and/or Yahoo! Grand Canyon Grand Canyon helicopter flights Hiking the Grand Canyon Grand Canyon AZ Grand Canyon helicopter rides Colorado river The Grand Canyon Grand Canyon helicopter ride Grand Canyon River Trips Grand Canyon Na;onal Park Las Vegas Grand Canyon helicopter tours Grand Canyon raPing Grand Canyon na;onal park in Arizona Las Vegas and Grand Canyon packages Grand Canyon raPing trips Grand Canyon tours Grand Canyon from Las Vegas Grand Canyon river raPing Grand Canyon adventure tour Grand Canyon helicoptor tours from Las Vegas Grand Canyon white water raPing Grand Canyon aRrac;ons Grand Canyon tour from Las Vegas Horseback tour of Grand Canyon Grand Canyon South Rim Las Vegas Grand Canyon tour Grand Canyon glass walk Grand Canyon North Rim Las Vegas tours of Grand Canyon Grand Canyon overlook Grand Canyon north rim tours Sedona Grand Canyon tour Grand Canyon family vaca;on North rim Grand Canyon Sedona AZ Grand Canyon tours Grand Canyon trip Grand Canyon guided tour Flagstaff Grand Canyon Grand Canyon vaca;on packages Grand Canyon tour company Phoenix to Grand Canyon Grand Canyon vaca;ons Grand Canyon Helicopter Grand Canyon hike Grand Canyon visitor info Helicopter tours Grand Canyon North rim Grand Canyon trails Visitors to Grand Canyon na;onal park Helicopter tour Grand Canyon Grand Canyon camping and hiking There’s something you should
know about Online Marketing.
Based on a ground-breaking
Eye-Tracking Study1
  There is a distinct “Golden Triangle” – an area of
intense eye scan activity (shown at right)
  If your website is not in the Golden Triangle - on page
one of Google, Yahoo or the like – your odds of being
seen by a searcher are dramatically reduced
  Our Travel Sites come up in the Golden Triangle for
tens of thousands of searches relevant to Arizona,
resulting in millions of annual site visitors.
  Take advantage of our top organic position and
advertise with us – we’ve already done all the hard
work to achieve successful search engine placement.
1
Enquiro Search Solutions 2005
© 2012 Southwest Media Communications, LLC
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Where the Clicks Happened:
53.6% Organic
27.6% Other
11.7% Top Sponsored
5.1% Side Sponsored
1.96% OneBox
  We’re not suggesting that you neglect your Google
AdWords campaigns altogether. Simply consider
reallocating some of your marketing dollars to take
advantage of our sites’ top organic position.
Need more convincing?
Here’s what we’ve learned from visitors’ feedback
  Web Site Visits Drive Action – More than half of our survey
respondents indicated they had made a purchase (lodging,
restaurant, goods, services) as a result of finding a business on
our sites.
  Online Reservations Used Most Frequently – Respondents are
comfortable with and often make reservations online. 66% of
respondents used Web sites to make their flight arrangements
and almost as many book lodging online
  The Arizona Loop – A significant percentage of Arizona visitors
make a “loop” by flying into Phoenix Sky Harbor Airport then
spending 1 – 3 days each in Scottsdale or Phoenix, then
Sedona, then the Grand Canyon and finally Las Vegas. Our
sites are designed perfectly for this or any Arizona itinerary
© 2012 Southwest Media Communications, LLC
Check out these other opportunities!
Grand Canyon Area Directory- $15/month
  A comprehensive directory of the Grand Canyon area’s
best lodging, dining, goods and services!
  Can be purchased a la carte
  All paid listings receive a FREE directory listing!
  Includes your business’s name and location with a link to
your website
  Paid annually up front $180/year
Special Offers and
11th Hour Getaways
  Attract locals and visitors with your Special Offers – post specials,
packages, coupons or other offers
  Post last-minute rates or extra inventory for a one-week run on the
11th Hour Getaways page.
ArizTravel.com – Our Travel Blog
  Send us your press releases – we’ll blog about it!
  Each blog post you initiate includes a link to your website
© 2012 Southwest Media Communications, LLC
Thank you!
Contact Us – 602.748.4584
Ted Taylor, President and Sales & Marketing
[email protected]
Christina Hecht, General Manager
[email protected]
Chrissy Zubieta, Creative Development
[email protected]
Kate Kincaid, Marketing Assistant
[email protected]
Shelby Burrus, Web Developer
[email protected]
© 2012 Southwest Media Communications, LLC
De Taylor, Accounting Manager
[email protected]