MDU Training program

Multiple Dwelling Units (MDU) is a segment of the Business that DirecTV® is looking to
grow aggressively during 2009. It represents nearly 30 million homes in the United States.
It is also a market that is virtually untouched. We at Perfect-10 are going to be the most aggressive Distributor in the United States to attack this market and grow it for DirecTV®.
Here is what we will need to do to successfully grow this segment of the business.
Qualify your Dealer (System Operator (SO))
Not everyone is qualified to sell, design, build, and maintain a MDU property. It requires a good business sense, considerable technical skill, and
operating capital. You will need to know the following things about your
dealer:
Is he a Key System Operator (KSO) or a System Operator (SO) A KSO
is a operator that has a direct account with DirecTV. They typically
will just purchase equipment from us.
A SO is a operator that
works through a MSO (Master System Operator) for MDU such as
Multiband, North American Cable Equipment, or PDI. If he is not a
Key System Operator or does not work through a MSO such as Multiband, we need to get them registered with Multiband if he wants
to get the benefits of ongoing residuals.
If he is a SO under which MSO is he registered
Does he run a successful business now
Is he SBCA certified to Level 3 or Master Technician
Does he own a Birdog USB Plus or similar Meter
Does he own a CATV Meter that can read digital off-air signals
Is he financially capable of purchasing the equipment to tackle the installation of a MDU
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Qualify the Property
You will need to find out a few things about the property to determine what the capital investment will be and the return on investment.
A Site Survey Form will need to be filled out
The decision whether to use MFH2 or MFH3 technology needs
to be made. If the property is 250 units or more would
MFH3 be a better choice of technology.
Will the dealer need assistance in design and engineering
At that point we can assemble a preliminary Bill of Materials
(BOM)
Is the property Exclusive DirecTV® or Non-exclusive. Will the
property be shared with a Cable Company or Exclusively
DirecTV®
Is a Right of Entry (ROE) agreement in place and signed
Is the Dealer going to operate the system or just install it for
the owner
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Registering the Property
If the SO is not registered with a MSO he will need to contact
Multiband to become a SO for them and then register the
property with them.
The SO will then need to obtain from Multiband a Property ID
Bill of Materials (MFH2)
MFH2- use the slimline dish with 5 LNB head
Run 6 coax lines from Dish to equipment closets
PI6S power inserter or equivalent
Possible use of SA6AL amplifier or equivalent
Taps on trunk if needed
SWM modules and power supplies
Bill of Materials (MFH3)
Slimline dish with 5 LNB head
Run 6 coax lines from Dish to equipment closet
PI6S power inserter or equivalent
Possible use of SA6AL amplifier or equivalent
Thomson MFH3 headend
Distribution using CAT5e, Fiber, or VDSL2 on CAT3
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Multiband—Our Partner
Multiband Offers complete back office support which includes:
•Marketing Support
•CO-OP Program
•Design
•Online Marketing Resources
•Online Referral Tracking System
•Training
•DIRECTV Services
•SBCA & MFH2 (By an approved distributor)
•Online Tech/Sales Tips
•Dealer Portal
•Online Customer Submissions
•Detailed online subscriber reporting
•Account Activations
•Call Center
•Tier-1 and Tier-2 Customer & Tech Support
•Dispatch & Work Order Ticket Generation
•Joint-Billing Capabilities
System Operator (SO)
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The SO is a SBCA III and MFH2 trained and certified dealer
The SO has an active contract with Multiband
The SO is required to maintain a minimum of 25% penetration
Initiates and Develops relationship with Property
Obtains Right of Entry (ROE)
Submits information to Register Property
MDU PLATFORMS:
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DTH – Direct To Home
DTH BULK – Direct To Home Bulk
BCA – Bulk Choice Analog
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Multiband—Our Partner
DTH
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•
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Retail Pricing/National Promotion
DIRECTV sends the bill directly to the customer
Price includes 1 receiver
each additional receiver is $4.99
DTH
Dealer Compensation
•
•
•
Dealer is paid a one-time $100 Pre-Paid Commission (PPC) for each new
subscriber
Dealer is paid a monthly residual for Active DIRECTV Subscriber Accounts
Residuals are on a sliding scale, starting at 10%
Chargebacks
• Programming must be active for 12 consecutive months or dealer is
charged back
DTH BULK
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•
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DIRECTV sends the Bulk programming bill to the Property
Distributed to 100% of Property
Each Customer has individual DIRECTV Account
Each Customer has the option to upgrade services independently
Two Models:
DTH Bulk
DTH Bulk Whole House
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Multiband—Our Partner
DTH BULK & DTH BULK WHOLE HOUSE
Dealer Compensation
•
•
•
•
Dealer is paid a one-time $100 Bulk Subsidy for each net new subscriber
Dealer is paid a monthly residual for DIRECTV BULK programming
Residuals are on a sliding scale, starting at 10%
Dealer is paid a monthly residual for DIRECTV Upgraded Individual programming
Residuals are on a sliding scale, starting at 10%
Chargebacks
• Programming must be active for 12 consecutive months or dealer is charged back
BCA
•
•
•
DIRECTV sends the Bulk programming bill to the Property
Analog System Distributed to 100% of Property
48 set channels to select
Digital Overlay (L-Band, DTH overlay)
Individual Resident can upgrade to a digital tier
DIRECTV sends the bill directly to the customer
BCA
Dealer Compensation
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•
•
•
Dealer is paid a one-time $50 Bulk Subsidy on 100% of the property units
Paid out 6 (six) months after activation
Dealer is paid a $40 Pre-Paid Commission on every new Digital Tier Subscriber Activation
Dealer is paid a monthly residual for DIRECTV BCA programming
Residuals are on a sliding scale, starting at 10%
Dealer is paid a monthly residual for DIRECTV Upgraded Individual programming
Residuals are on a sliding scale, starting at 10%
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Multiband—Our Partner
Residential SMATV
•
This solution is available to the MDU market offered as a FREE To Guest amenity.
•
Examples include apartments, condominiums, townhouses and master planned communities
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Top 25 MDU Installation Items
SLSP‐F DTV66E NPR6A NPRMat2 SL5 PI‐6S SA‐6AL SWM‐E2 SWM‐E4 MST‐771 MST‐774 FMC‐6 3A‐302DA18 3A‐501DA24 SWS‐2WB SWS‐4WB SWS‐8WB LA‐141r‐T APB1218 APB1824 5SATPL LA145a‐T SEQ509 PS6‐242000 BirdogUltra Simline Au9 – Dish International dish Non‐Pen Mount Mat for Non pen mount WNC 5 LNB Head NAS Polarity Locker NAS Trunkline amplifier SWM expander for 2 SWM’s SWM expander for 4 SWM’s NAS 1out per polarity tap NAS 4 out per polarity tap NAS SWM Chassis for 6 SWM’s NAS Power Supply for PI‐6S, SA‐6AL, MST‐771 NAS Power Supply for MST‐771, FMC‐6, SWM’s NAS splitter to split SWM signal NAS splitter to split SWM signal NAS Splitter to split SWM signal Sonora in line amplifier to amp SWM signal Apartment Lock Box 12 X 18 X 10 Apartment Lock Box 18 X 24 X 10 Sonora polarity locker Sonora 5 satellite trunk line amplifier Sonora 5 satellite trunk line equalizer 24V 2A power supply with 6 way power divider SWM meter 9
MDU Acronyms
ATSC
Advanced Television Systems Committee-Standard for digital broadcast TV
CMTS
Cable Modem Termination System-The cable headend device which serves as a bridge between a
DOCSIS cable data modem and the internet
CWDM
Coarse Wave Division Multiplexing-This allows multiple fiber transmit frequencies to be put on a
Single fiber
DBS
Direct Broadcast Satellite
DPC
Dish Per Cluster of Buildings
DPB
Dish Per Building
DMA
Designated Market Area
DOCSIS
Data Over Cable Service Interface Specification-Industry specification that defines the
equipment for high-speed cable modem and headend equipment
technical
.
DSLAM
Digital Subscriber Line Access Module-Module to distribute DSL signals
FIOS
Fiber Optic Services (used by Verizon)
FTTH
Fiber to the Home
FTTB
Fiber to the Building
FTTN
Fiber to the Node (Node is a junction point, could be a lock box, pedestal, or closet somewhere)
Headend
The central distribution point in a cable TV system.
KSO
Key System Operator-The dealer who holds the Right of Entry and services a property and also has a
direct account with DirecTV
MDU
Multiple Dwelling Units-Apartment buildings
MPEG 2-MPEG 4
Video and Audio Compression
MSO
Master Service Operator-The entity who has a contract with DirecTV to provide contract assistance,
pay commissions, supply marketing support to System Operators
NTSC
Never Twice the Same Color-The US Analog TV standard
QAM
Quadrature Amplitude Modulation-A digital modulation technique that allows very efficient
transmission of data over media with limited available bandwidth
.
ROE
SO
Right of Entry-Document made between the system operator and the property
System Operator-The dealer who holds the Right of Entry and services a property but works
with a MSO (Master System Operator)
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MFH2 Technology
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MFH2 Technology
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MFH2 Technology
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Basic SWM Concept
Forward Path signals are 54-2150 MHz
Return Path signal is at 2.3 MHz
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SWM Transponder Selection
By Receivers
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MFH2 Key Parameters
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Dishes
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LNBF
The LNBF (Low Noise Blocked Feedhorn) receives the signals reflected from the dish
and sends them down 4 trunkline cables for a central distribution system. It receives
the 99, 101, 103, 110 and 119 Satellite. The 99 and 103 satellites are KA band and
the 101, 110, and 119 satellites are KU band. The KA band satellites are downconverted to the following frequencies: “A” side-1650 to 2150 MHz. “B” side-250 to 750
MHz. The KU satellites, 101, 110, and 119 are downconverted to 950-1450 MHz.
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MFH2 Installation Guidelines
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MFH2 Installation Guidelines
FMC-6 LED Indicator Lights
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Polarity Locker
The polarity locker supplies voltage to the Slimline dish and the International dish
and locks their polarities so the signals from each satellite can be distributed
throughout the MDU.
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Satellite Polarities
AU9 Dish
99/101LHCP 18VDC
1
99/101RHCP 13VDC
2
103/110/119LHCP 18VDC 22KHz
3
103/110/119RHCP 13VDC 22KHz
4
72.5 LHCP 18VDC
5
95 Horizontal 18VDC
6
Ka-B Band
Ku Band
250MHz
950MHz
750MHz
Ka-A Band
1650MHz
1450MHz
2150MHz
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Flow Chart from Dish to
Power Inserter
Maximum distance from
the dish to the power inserter on RG 6 is 200 feet.
You can gain an additional 100 feet if you use
RG 11 cable between the
dish and power inserter.
Do not use RG 11 cable
on your risers, only between the dish and the
power inserter.
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Flow Chart Adding a SA-6AL
On many occasions it is necessary
to amplify the satellite signals to
start our trunk system. If the cable run from the dish to the power
inserter is over 150’ you can add
a SA-6AL amplifier to bring the
signal levels back up where we
need them to start our distribution. You do not want to hit the
SA-6AL amplifier with more than
–45 dBm of signal. If you hit it
with more than that you can overload the amplifier and corrupt
your digital data from DirecTV.
From the SA-6AL amplifier we
can now go to our first tap or
chassis.
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Trunkline Taps
The taps allow us to siphon off satellite signal from the trunk line to feed SWM Chassis, SWM expanders,
or just the SWM’s. The MST series taps are zero loss taps so receive power from the SWM chassis or expanders. The Holland taps are specified values of loss of 6, 9, 12, and 16 db through the tap port. You
would use anywhere from 4 to 6 of the taps at each lock box depending on how many trunk lines you are
running. When you use the MST-771 or MST-774 you would cascade them 3 deep before you need to add
amplification. If you are using the Holland single port tap for each satellite polarity you will insert a amplifier as needed, typically after every 4th set of taps.
The MST-771 allows for a single tap off of the trunk line with a 0dB through loss. You can feed a single
FMC-6 chassis or a SWM module directly. The MST-774 allows for 4 tap off points at that location. You
could feed 4 FMC-6 chassis or 4 SWM modules directly. The idea behind the single port tap from Holland
is allowing you to tap off signal without having a active device. The MST series taps are active devices
requiring power. The single port tap does not require power. You need one tap for each satellite polarity.
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Flow Chart from Dish to Polarity
Locker to Amplifier to Tap
OR
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Headend Diagram
This drawing gives a good example of a simple headend closet. We
have added the local off-air signals as well. The PFA-6600 is a offair signal equalizer. It is a good piece to install if you are feeding
local channels directly into the system.
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First Distribution Closet
Notice here we come off of the multi-satellite tap into the
first FMC-6 chassis. We have also cascaded from the first
chassis to a second chassis. This allows us to install 12
SWM’s which can handle up to 96 tuners. You can cascade
up to three FMC-6 chassis, one to the other.
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Typical High Rise Building
Floor 4
Floor 3
Floor 2
Floor 1
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MFH2 High Rise Sample
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SWM Connectivity
At this point we need to add our SWM modules. We have a variety of ways of adding them to the system
which include a SWM Chassis, SWM-E2 and E4 expanders from NAS and O Loss Hubs from Sonora.
SWM E2 Expander
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SWM Connectivity
SWM E4 Expander
FMC-6 Chassis
The FMC-6 Chassis is a amplified chassis with 0 loss of signal
to the SWM modules. It holds
6 SWM modules. Always load
the bottom one first. A chassis
can be cascaded to two more
chassis for a total of 3 in a
closet.
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Typical FMC-6 Connection
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Typical Usage of Sonora 64 Hub
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Typical Usage of Sonora 64 Hub
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SWM Module Connectivity
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Fiber For MFH2
The DirecTV approved equipment to transmit MFH2 on fiber is manufactured by Foxcom in Israel. Foxcom has developed a number of solutions for deploying a fiber backbone for MFH2. All of the fiber equipment works on single mode fiber. An easy way
to determine what kind of fiber is used in the plant is to look at the color of the jacket
around each fiber. If it is single mode fiber it is encased in a yellow jacket. Foxcom
transmitters and receivers have been developed for different scenarios. We can deliver
each satellite polarity on a separate fiber using 6 fibers for 5 satellite polarities and
CATV. It would require 6 individual transmitters and a receiver with 6 fiber inputs and
6 coax outputs. We also have a technology where we can put all of the satellite polarities on one fiber. It is called CWDM or Coarse Wave Division Multiplexing. What that
allows you to do is put 5 different polarities transmitted on 5 different light frequencies
muxed together onto one fiber. The receiver has one fiber input with a demux built in
to bring it back to the 5 original satellite polarities. If you are combining internet or a
CATV system you can use a separate transmitter and fiber and keep it apart from the Lband (satellite signals). Our third choice is to again use CWDM technology putting all
5 satellite polarities along with the CATV signals on one fiber going downstream using
6 different light frequencies and then using a 7th light frequency to send the upstream
data signal back to the headend. In this scenario we literally have light signals going in
both directions on one fiber just like you do with RF signals on coax. The light frequencies are measured in nanometers just like coax signals are measured in megahertz.
The typical frequencies we use for satellite signals going downstream are 1510nm,
1530nm, 1570nm, 1590nm, and 1610nm. We use 1550nm for the CATV upstream and
1310nm for CATV downstream signals. The beauty of fiber is we can insert the L-band
and CATV signals into a fiber transmitter and send up to 1 Kilometer with nearly 0 loss
of signal.
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Fiber For MFH2
This diagram relates how we can incorporate the signals off of the 99,
101, 103, 110, 119, and 95 satellites and transmit using 5 L-Band transmitters. We also add the CATV transmitter with Return Path at a different frequency. Each fiber receiver has 6 inputs fiber and 6 outputs
coax.
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Fiber For MFH2
This diagram shows how you can put all of the same satellite polarities and
CATV on a single fiber using different frequency transmitters. We combine
the 6 transmitters using a CWDM (coarse wave division multiplexer) down to
one fiber and transmit out to our fiber receivers. The CWDM receiver has a
single fiber input and 6 coax outputs and 1 coax input for the return path signals. This is a cost effective way of doing fiber as it cuts down on the number of pieces of equipment and there is less fiber splicing in the field.
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Fiber For MFH2
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Common Fiber Components For
MFH2
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Common Fiber Components For
MFH2
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MFH3
MFH3 is an exciting new IPTV (internet protocol television) distribution technology for
the MDU and Commercial marketplace. The MFH3 IP Distribution Technology (IDT)
enables delivery of all DirecTV programming and service using existing in-building
wiring infrastructure such as CAT5e, Fiber, CAT3, and Coaxial cable. This system supports all current and planned future satellite services offered by DirecTV.
The central element in the system is the MFH3 Gateway technology, which converts
DirecTV signals into industry standard IP video packets, for delivery to IP-enabled
DirecTV receivers. The Gateways support expansion as DirecTV adds new satellites
and transponders. Local content can also be inserted as well as combining voice and
data services. A MFH3 system supports up to 1000 receivers, contains remote management capabilities using standard SNMP management tools, including software upgrades.
It also has Network Security enhancements to detect network tampering and theft of service.
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MFH3 Deployment Elements
A deployment of the MFH3 System will consist of the following elements:
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DirecTV Multisat ODU (Outdoor Unit) and associated L-band RF Processing for
KU and Ka-band satellite reception
DirecTV IP Distribution Satellite Gateway (s) (e.g. Headend equipment)
The Building Network (including Building Network Interface components and
commercial off-the-shelf (COTS) distribution infrastructure)
IP-enabled Receiver (e. g .DirecTV IP Receiver) in the customer dwelling
The MFH3 system can most easily be broken down into three functional components
1. Gateway(s) consisting of multiple satellite turners
2. IP Video Switches (located in MDF (master distribution facility) and IDF ( intermediate distribution facility) closets)
3. IP-enabled DirecTv receivers with IP signaling capability
The Gateway’s satellite tuners are capable of tuning to every DirecTV transponder
simultaneously. Every piece of DirecTV broadcast data can be received and sent to
the main IP Video Switch, typically located in the Master Distribution Facility
(MDF).
Much of the system complexity is associated with the Gateway Component of the
MFH3 system. The gateway talks to each receiver and selects only the program
components that are needed for distribution to that receiver.
The DirecTV receiver for MFH3 is identical, in terms of hardware, to the singlefamily version. The difference is that the software in the receiver for MFH3 knows
how to communicate with the Gateway. The MFH3 receiver will NOT work with
an RF input, even though the satellite tuner connector is still present on the device.
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MFH3 Deployment Elements
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MFH3 Deployment Elements
DirecTV Receivers
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MFH3 Deployment Elements
MFH3 Headend with 4 Gateways installed.
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