MARKETSM - Alldata

MARKET
SM
Customer Communication Tools
A Guide to Building and Marketing Your Website
HOW TO PUT ALLDATA® MARKETSM TO WORK FOR YOUR SHOP
A website is critical to growing your business and retaining customers. The marketing tools available with ALLDATA
Market can help drive customers to your website, increasing your customer retention and revenue potential. Here’s
how to maximize the potential of your new customer relations tools:
BUILD A GREAT WEBSITE
Your new or enhanced website can help you attract
customers and retain those who are loyal and
profitable. Here are a few “how to” tips:
• Update your content regularly including special
offers and incentives. Customers may keep coming
back if there is something new for them to see.
• Select a domain name (www.yourshopname.com)
that reflects your business name and that
customers can easily remember.
• Create email addresses using your domain name
([email protected]).
• Include as much information as possible (shop
profile, services offered, location, etc.).
• Add photos – customers enjoy seeing what your
shop and employees look like.
• Include customer testimonials or any other
information customers might find appealing.
DRIVE CUSTOMERS TO YOUR WEBSITE
Take advantage of every opportunity to tell your
customers about your website and the value it
provides. Include your website address everywhere
your shop name appears:
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Countertop display and window signs
Business cards and letterhead
Maintenance reminders
Estimates and invoices
Appointment reminders/verifications
Advertising (yellow pages, newspaper, etc.)
Newsletters and postcards
Oil change stickers (“schedule your next oil change
at www.yourshopname.com”)
• Mirror hangers
• Voicemail message (“our hours are 8:00 – 5:00
Monday through Friday. If you are calling after
hours, you can schedule an appointment online at
www.yourshopname.com”)
GIVE CUSTOMERS A REASON TO VISIT YOUR
WEBSITE
Here are just a few ways to show customers the value
of visiting your website:
• Discount coupons (“10% off labor when you
schedule your next appointment online at
www.yourshopname.com”)
• Convenience of scheduling appointments online 24/7
• Factory technical service bulletins (TSBs) and recall
information
• Shop hours and maps
• Services offered
• Contact information
• Newsletters
• Personal car care page (personal service reminders,
TSBs, service history for online appointments)
KEY FEATURES OF ALLDATA® MARKETSM
ALLDATA Market, specifically designed for the
automotive service industry, includes features
designed to help you attract and retain customers:
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Personalized URL
Personalized email addreses
Personalized car care pages
Online appointment scheduling
– automatically creates an
estimate when integrated with
ALLDATA® ManageSM, offering
your customers a new level of
convenience. Scheduled
appointments are added to the
vehicle’s history on the
customer’s personalized car care
page.
• Customer communication tools
(newsletters, service reminders
and thank you letters)
THE IMPORTANCE OF SERVICE REMINDERS
AND NEWSLETTERS
Keep customers coming back with cost-effective
reminders automatically sent based on factoryrecommended maintenance intervals. Newsletters
keep your shop’s name in
front of the customer while
providing interesting and
helpful information.
Provide customers the
convenience of scheduling an
appointment any time of day
or night. Reduce time spent
on the phone, and spend
more time managing your
business. Automatically
generated estmates save you
even more time.
INTEGRATE ALLDATA
MARKET WITH YOUR
ALLDATA MANAGE SHOP
MANAGEMENT SYSTEM
ALLDATA Market was
designed to work seamlessly
with your ALLDATA Manage
shop management system for
increased efficiency, costeffective customer marketing,
• Website listing in the nationwide
‘Find a Shop’ directory, so
potential customers can find you
Collect Your Customers’ Email Addresses*
Email is a very efficient way
of communicating with your
customers. Here are some
tips for gathering email
addresses:
• Simply ask your
customers during the
write-up process.
• Offer an incentive by
discounting a specific
service.
customer convenience.
Benefits of integration with ALLDATA Market include:
• Online appointments automatically generate an
estimate.
• Estimates created by appointments in ALLDATA
Manage automatically update customer history
records in ALLDATA Market.
• Service reminders generated in ALLDATA Manage
can be emailed via ALLDATA Market.
For assistance with ALLDATA Market and ALLDATA
Manage, please contact your Account Manager.
• Explain that you want the address only to send
special offers, service reminders and newsletters.
• Place forms on your counter to collect email
addresses and give coupons as a reward.
*ALLDATA LLC does not represent or warrant that any of these suggestions comply with applicable
laws, including, but not limited to, local, state or federal laws regarding privacy or collection,
retention and protection of customer data. ALLDATA LLC does not warrant that any of the recommendations comply with laws that may apply to your business and assumes no responsibility for
lawfulness of the ideas, content, accuracy or completeness. It is your responsibility to comply with
all applicable federal state and local laws.
This guide is subject to change without notice and is intended for educational purposes only. It
does not replace independent professional judgment or a legal opinion.
800-697-2533
www.alldata.com
©2009 ALLDATA LLC. All rights reserved. ALLDATA is a registered trademark and ALLDATA Repair, ALLDATA Manage, ALLDATA Market, ALLDATA Collision and Find A Shop are marks of ALLDATA LLC.
ProCarCareZone is a mark of AutoZone Parts, Inc. All other marks are the property of their respective holders.
MC CS-09-00145