Chateau d`Ax Comunicato Stampa INTRODUZIONE GB

Chateau d’Ax s.p.a.
20823 Lentate sul Seveso MB
www.chateau-dax.it
Company’s profile
History
More is Better: Chateau d’Ax reinvents the modern home
The Contract Division
Partnership with Milan’s Politecnico
Chateau d’Ax s.p.a.
20823 Lentate sul Seveso MB
www.chateau-dax.it
Company’s Profile
A French name for an Italian company, which has turned Made in Italy into its main strength. Founded in the early
Fifties, at first it manufactured traditional sofas and soon became an industry leader. Its relentless research work
led to the development of an unmistakable range: over 300 exclusive styles, over 1000 colours, a careful selection
of hides and fabrics have always been the trademark of any Chateau d’Ax product. The launch of its franchising
network in 1995 made it grow relentlessly so that now it has 350 stores across the world.
Challenges are a constant in the life of the Chateau d’Ax group, and its customer base, which is now increasingly
varied, made the purchasing stereotype evolve until the Lentate sul Seveso-based company could expand its
target by 360°.
Hard work is the epitome of the many innovations and the ever-proactive attitude with which this Brianza-based
company wants to face a market that has been slowed down by the economic crisis over the last few years.
Chateau d’Ax has established itself as a leader in the manufacture of sofas through its timeless solutions that
decorate with elegance any kind of home, from the most classical to the most modern and contemporary ones.
Chateau d’Ax designs its sofas with comfort and ease in mind, without neglecting good looks: furniture that
is beautiful to look at, to make any home more intriguing.
After years of experience and research, the company can provide an extremely wide range of products to cater to
the needs of any kind of consumers.
It has made investments in the introduction of state-of-the-art technology to make sure its products always
fulfil the highest quality standards. All production processes are environmentally certified..
In this respect, Chateau d'Ax has retained and expanded its undisputed leadership and has opened its doors
to the international markets, where it has proven to be extremely popular, especially in the United States
and in Europe. Currently, the company has stores and franchises in Europe, North America, Latin America,
South Africa and the Far East.
Chateau d’Ax s.p.a.
20823 Lentate sul Seveso MB
www.chateau-dax.it
History
Chateau d’Ax opened its business in 1948 as a result of the Colombo family’s hard work and dedication in
Lentate sul Seveso, a small town between Como and Milan, an Italian region that is known all over the world for its
traditional handicrafts.
Chateau d’Ax’s dedication has gone on for decades, so that now it has become synonym with modern living,
adjustable to the most fashionable dimensions of personal taste, from designer to romantic, to new luxury.
In the Nineties, Chateau d’Ax opened its doors to franchising, unveiling its first Italian franchise in 1995.
The company kept growing abroad and in 2001 there were as many as 100 Chateau d’Ax stores across Europe.
Just four years later, in 2005, the number of European stores had already doubled.
Driven by its dynamism and creativity, in 2006 the company started to produce its Cucina kitchen range, providing
a full spectrum of unique furnishings, in which design and research grow together, interpreting contemporary living
in ever-different contexts, a pioneer of new trends and new tastes of the world of living.
This led to the launch of Case Chateau d'Ax, three home collections to cater to all needs:
DINAMICA, solutions for a younger, trendier market. It is the epitome of affordable living.
DESIGN, furniture with a special bent for design, which does not stop at looks but embraces function as well.
A full range of furnishings for diverse users, especially for families.
DE LUXE, the high-end Chateau d'Ax range. A perfect combination of planning, innovation and new materials, for
exclusive homes for the discerning customer.
Over the years, the franchising network has grown too. There are now 350 single-brand Chateau d’Ax stores
across the world.
Chateau d’Ax s.p.a.
20823 Lentate sul Seveso MB
www.chateau-dax.it
More is better – Chateau d’Ax reinvents the automated home
Chateau d’Ax is back at the Milan International Furniture Fair 2013 presenting “More is Better”, a new
concept of home living in which all furnishing elements are perfectly integrated in all areas of the house, from
the living room to the bedrooms, including the kitchen.
A total living environment created using sofas with a strong personality and more generous,
inviting proportions, capable of offering a unique feeling of comfort, combined with the most innovative
technology and finishes made in high calibre woods, with the ambitious goal of creating harmonious,
pleasant and functional furnishings.
Thanks to its alliance with leading companies in their sector, such as Easydom, Microsoft partner for Home
Automation, Salice, Samsung, Teuco, iGuzzini and Guzzini for functional solutions, Chateau d’Ax has brought
this new concept of the intelligent home to life, a “turnkey” design targeting both the Contract as well as
Residential sectors, accompanying the client through all phases leading up to the creation of the Dream Home.
A Domotic Home should be able to perfectly interpret and suit the needs of whoever lives there.
By using technology in all rooms of the home, the company aims to improve the versatility and wellness aspect of
spaces, making everyday life at home more simple and comfortable.
More is Better forms part of the innovative process that the company has launched with the aim of making
“turnkey” supplies of furnishings and interior layouts for homes and hospitality facilities, not just for the Italian
market, where there is a fast-growing contract business, but also in emerging markets where the Chateau d’Ax
brand is currently recognised for the quality of its sofas, a symbol of Made in Italy.
More is Better is a new way of experiencing modern interiors, designed with maximum attention to materials,
where each details has a high functional and aesthetic value, making technology accessible to anyone in any
situation.
Of the sofas offered by Chateau d’Ax in its vast and varied catalogue, the new collection of sofas designed
by Corrado Dotti has been presented at the Milan International Furniture Fair 2013.
Chateau d’Ax s.p.a.
20823 Lentate sul Seveso MB
www.chateau-dax.it
Corrado Dotti considers design to be a wide-ranging process that should cover all market realities, from the luxury
accessories of a boutique to the furnishing accessories of mass retail. A democratic vision for his style applied to
different areas of the furnishings field, from a simple glass to a sofa, without conceding too much to form, yet
paying special attention to the functionality and elegance of the products he designs.
“The products I have designed for Chateau d’Ax Italia presented at the Milan Furniture Fair 2013 are a tribute to
contemporary Milanese design and Brianza manufacturing, the epicentre of quality furniture production” stated Corrado Dotti.
“Simple, clean and elegant forms marked by the softness of their upholstery and fine details and materials.
A collection that aims to convey comfort and quality through products with a clean, elegant aesthetic profile”.
Chateau d’Ax s.p.a.
20823 Lentate sul Seveso MB
www.chateau-dax.it
The Contract division
Thanks to the experience gained over 60 years of business, to its modern, high-tech facilities, to the
organisation of the company itself and its strong partnerships with leading International companies, Chateau d’Ax
can today offer a complete range both from the viewpoint of product supply as well as turnkey services,
covering all design phases.
In this sense, the Chateau d’Ax contract division represents a unit specially created to provide “turnkey”
supplies of furniture and interior layouts for homes and hospitality facilities not only for the Italian market but
also for fast-growing foreign markets. An ability consolidated through partnerships with designers and
manufacturers for the development of functional solutions designed to meet specific needs.
The success of Chateau d’Ax is based on its painstaking attention to the 4 key processes in the creation of
turnkey projects:
1. ANALYSES & DEVELOPMENT
Meticulous project analysis, in-depth examination of details and the flexibility to develop the settings and elements
conceived by the architects both virtually (rendering) as well as actually (mock-up), enabling times and costs to be
optimised in the working phase.
2. PRODUCTION, PLANNING & COORDINATION
Chateau d’Ax offers the best response to all the technical details requested and shared by the client, guaranteeing
concrete delivery times
3. DELIVERY AND INSPECTION
Chateau d’Ax can ensure the coordination and management of the project in all of its phases, maintaining, if
requested, central control also in the conduction and direction of installation and inspection
4. SUPPORT
Chateau d’Ax undertakes to always guarantee careful post-sales assistance.
Chateau d’Ax offers high quality solutions for all project levels, maintaining a careful and appropriate sales range
and guaranteeing full compliance with delivery times and punctual service and support.
Chateau d’Ax s.p.a.
20823 Lentate sul Seveso MB
www.chateau-dax.it
The Chateau d’Ax Contract division puts itself forward as the ideal partner (and not just supplier)
In real estate operations both for businesses as well as for end clients by offering:
For businesses:
• Co-marketing activities
• Possibility of concept study and development, 3D rendering and mock-up
For end clients
• Basic complete furnishing solution with exclusive terms and conditions
• Possibility of full customisation
• Special consultancy for the study and creation of the design
Choosing Chateau d’Ax today means enhancing all the feelings that make us proud to be Italian.
A style based on quality, producing furnishing collections 100% made in Italy, by the expert hands of craftsmen
who put all of the principles of what it means to be Italian into what they create.
Chateau d’Ax s.p.a.
20823 Lentate sul Seveso MB
www.chateau-dax.it
Collaboration with Milan Politecnico
Chateau d’Ax believes that the original ideas of young talent can enrich the furnishings and design sector
with new and innovative projects.
In October 2012, Chateau d’Ax, in collaboration with Milan Politecnico, launched a study course held at
Chateau d’Ax, with the primary goal of stimulating creativity and ideas in students from fashion and design, with
the goal of creating an innovative project: a chair that would be one of its kind, breaking away from all conventions.
TRIO, inspired by the world of the countryside and nature, for a chair that is classic yet at the same time informal;
SAILSATION, with a linear and harmonious design, inspired by the world of sailing, and FAJRO, whose name
recalls the idea of the hearth and sharing, developed around the concept of adaptability found in nature, are only
3 of the 11 designs presented by the students of Milan Politecnico.
All of the designs will be exhibited at the Chateau d’Ax showroom in Largo Augusto, 8 for the entire duration
of the Milan International Furniture Show, running from 9 to 14 April 2013.