Here - FM Media
Transcription
Here - FM Media
Contact FM MEDIA SDN BHD (633327-x) 01-04-03, Worldwide@7 24 Jalan Lazuardi 7/29, Seksyen 7, 40000 Shah Alam, Selangor Tel +603 5511 8644 Fax +603 5511 8643 www.fmmedia.com.my [email protected] Table of Content About Us 1 List of Services Disclaimer This company profile is for informational purposes only to highlight the portfolio of FM Media as a design company. FM Media makes no representations as to accuracy, completeness, suitability, or validity of any information in this company profile and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. All information is provided on an as-is basis. • • • • • 3 Advertising & Campaign 4 Video & Motion Graphics 37 3D Visuals57 Digital Media79 Space Design93 About Us Redefine Perspective At FM Media, we do not follow, we pave our own way. Challenging conventional methods of creating and designing, we echo Pininfarina’s philosophy of man’s freedom over technology, daring to explore new forms and future scenarios. An interplay of creativity and technology, we were formed in 2003 and have since diversified our portfolio with endeavours in Advertising & Campaign, 3D Visuals, Video & Motion Graphics, Digital Media and Space Design. Tapping into a brighter future, we are also always looking for ways to expand our services. As a boutique advertising agency, we provide creative solutions for our clients with a simple approach; commitment par excellence, every time. This way, we constantly improve ourselves through solid research and case studies to provide innovative products and services, daring our clients to go beyond conventionalism. Fariz Adzib Founder Amril Abd Wahab Founder Ps List of Services Advertising & Campaign Video & Motion Graphics 3D Visuals Digital Media Space Design . Creative Concepts & Execution . Corporate Video . 3D Animation . Interactive CD/DVD . Consultancy . Brand Management . Launching Video . 3D Visualisation . Digital Profile . Design & Build . 3D Illustration . Information Kiosk . Project Manegement . PR & Media Relations Montage . Media Planning & Buying . Product Video . Walkthrough . Website & Portal . Above the Line . Special Effect & . 360 View VR . Multimedia . Below the Line Compositing Presentation . Out of Home . 2D Animation . Digital Annual Report . Event Management . Flash Animation . Apps Application / Development . Online Contest . Augmented Reality Ai ID Advertising & Campaign In addition to mastering the technical aspects of creation and design, we choose to follow the unexplored creativity path by experimenting with fresh, bold ideas to fulfil the needs of our clients. Our expertise ranges from creative conceptualisation to actual production, as well as developing competitive branding strategy for various disciplines. Malaysian Communication and Multimedia Commission (MCMC) Klik Dengan Bijak Awareness Campaign Establishing our creative direction based on what we learned from our focus group study, we incorporated a humorous yet simple look and feel for the Klik Dengan Bijak awareness campaign by MCMC. We employed different platforms of advertising to tap on the campaign’s key concerns – security, safety and responsibility. Klik Dengan Bijak Engagement Campaign Continuing the previous campaign’s method, we gathered an ensemble of children aged 13 to 18 to acquire the right approaches. To encourage the target audience to understand and apply the concepts of safe Internet use, we came up with a range of creative materials that the target audience could relate to. Malaysian Emergency Response Services (MERS) 999 MERS 999 Awareness Campaign MERS 999 was a full-fledged campaign that was aimed to promote the national emergency number services to all Malaysians, besides instilling the spirit of patriotism in the target audience. Through different advertising mediums, we communicated how five local emergency agencies had been unified under one platform and could be reached using only one number, 999. Malaysian Emergency Response Services (MERS) 999 MERS 999 Engagement Campaign Anchoring the message of the previous campaign by employing a more focused and enhanced approach, we continued to educate Malaysians about the importance of the national emergency services. By communicating the messages across various mediums, we enlightened the audience about silent calls, prank calls, crank calls and what they should do in such situations. GreenTech Malaysia International Greentech & Eco Products Exhibition & Conference Malaysia (IGEM) Campaign IGEM 2014 was the largest of its kind in the region, and we were tasked with promoting it to the public. For this, we developed a comprehensive communication strategy with advertising and promotional materials across a wide array of mediums, effectively creating a stronger buzz amongst our targeted audiences. Malaysian Takaful Association Malaysian Takaful Association i-BR1M Campaign For this project, we aimed to get our message across to Malaysians from all walks of life and that was exactly what we did. By showcasing i-BR1M through the perspective of a family, we illustrated how i-BR1M brings new hope to those who need it. Our unique approach for this was communicated through Press Ads, Radio Ads and TVCs. CIMB Various Advertising We were challenged to visualise CIMB’s far-reaching presence in ASEAN across many different campaigns that came with individually specific aim. Injecting the unique touch and flavour of various eastern elements, we manifested CIMB’s homegrown insight and regional network across every campaign. RHB Various Advertising Exhibiting the presence of RHB in Malaysia, we visualised its nationwide network and grasp of the local needs, infusing a touch of cultural elements to appeal to the target market. Always looking ahead, we treated both the client and task as a stepping stone that would help us to better understand the portfolio of banking institutions. Kuwait Finance House Malaysia (KFH Malaysia) Various Advertising Staying true to our belief in unconventional approaches, we encouraged KFH Malaysia to employ a different visual style. Through the incorporation of 3D visuals as opposed to typical real life images, we positioned the Shariah-compliant Islamic bank as a newly established challenger in the industry. Petronas ‘The Story of Tuah and Zeto’ HSE Guidebook Petronas sought to present the guidelines about the best practices at work to create a healthy and safe environment for its employees. Meeting up the challenge, we came up with an interesting story that detailed the safety protocols to complement to Lat’s classic cartoons. Great Eastern Takaful Various Promotional Items Separating it from the other entities, we personified Great Eastern Takaful as a warm, relatable organisation across a variety of promotional mediums. With the application of unique graphical and design elements, we showcased how insurance corporations could break away from the traditional outlook. Chevrolet Chevrolet Colorado, Sonic, Orlando & Cruze Sales Campaign Chevrolet wanted to reflect the practicality and durability of its vehicles while preserving the brand’s heritage. Extracting the positioning of the vehicles, we came up with an individual advertisement and concept to present each vehicle’s characteristics. Sonic’s fun and joyful concept, for example, was beamed through its ‘Fun Ride Now’ tagline. Faber Group Faber Antara Launching Campaign The multiple platforms of advertising for this campaign were required to visualise the invitation to explore a life of balance in the heart of Kuala Lumpur to the target market. The presentation of its unique selling propositions was built upon a concept that showcased the best of both urban and serene living. Faber Group Faber Vila Prima Repositioning Campaign We were required to place an emphasis on the location and prestige of Faber Vila Prima. Visualising a life of indulgence and convenience across multiple advertising mediums, we showcased the exclusivity of the location along with the luxury that awaited the target market. VST Group Icon Residence Launching Campaign We were challenged to extend the invitation to step into an iconic life to the target market of Icon Residence. With collaterals that manifested the ideal symmetry between modernity and local heritage, we showcased how one could have the convenience of a metropolitan lifestyle and still bask in the cultural charms of Kuala Terengganu. UEM Environment Sustainability Reports UEM Environment wanted to reflect the evolution of its operations as it moved towards greener pastures. Capturing that with each individual theme, we positioned the organisation as the nation’s trusted partner in environmental solutions, showcasing its accessibility and approachability. Securities Industry Development Corporation (SIDC) 2012 Annual Report SIDC wanted to express its achievements and contributions with a contemporary and original concept. We encouraged SIDC to break its conventional shell by applying the concept of ‘Origami’ to manifest its role as a leading provider of capital markets training and education, transforming individuals into competent industry professionals. Securities Industry Development Corporation (SIDC) 2013 Annual Report In continuation of previous report, we exhibited the accomplishments and contributions of SIDC through symbolic visuals that complemented the write-ups and statistics. The concept symbolised how the ‘Nature’ is always adapting to the evolution of the world, similar to SIDC’s role in transforming individuals into competent industry professionals through innovative and impactful training and development. Video & Motion Graphics Understanding the true capacity of integration, we are specialised in combining matters of different disciplines. Our strength encompasses creating 2D and 3D motion graphics, without neglecting the most aspect in storytelling which is communicating the message. Malaysian Communication and Multimedia Commission (MCMC) ‘Merisik’ Television Commercial ‘Jason’ Television Commercial Through the interweaving of illustration and animation, this television commercial was aimed to create awareness about the dangers of sharing too much personal information online. Its injection of humour spoke directly to the target audience, generating a lot of interest and delivering the intended message. This television commercial captured the hearts of many by presenting the impact of having a bad digital reputation with a touch of local, Malaysian flavour. Its funny, heart-warming tone was spot on, expressing the message in a way that the audience could relate to. ‘Peeking’ Video ‘Identity’ Television Commercial Through the incorporation of a unique approach, we brought online social media platforms to life in this viral video. Surprising many, we showed the importance of protecting personal privacy on the Internet by blurring the lines of real and digital life. In this television commercial, we addressed one of the most common Internet ills, fake online identities. Adopting the perspective of the target audience, we brought real and digital life together to showcase the different personas people put up online, visualising one’s vulnerability in the digital space. International Conference & Exhibition Professionals (ICEP) Offshore Technology Conference Asia (OTCA) Launch Video Tapping into the future, we instilled the overlooked realisation about the significance of fuel and energy through the interweaving of emotive and informative elements in this video. By incorporating dynamic motion design and visual elements, we provided a glimpse of OTCA’s aims and objectives for the event. International Petroleum Technology Conference (IPTC) Closing Video ICEP wanted to entice its audience about the upcoming IPTC, inviting them to form an emotional connection with the roles held by the professionals. Despite working with limited image and video resources, we still managed to tug on the audience’s heartstrings, while drawing their interest to our country with uniquely Malaysian visuals. Malaysian Emergency Response Services (MERS) 999 Documentary Video We were tasked to showcase the essences of the MERS 999 awareness campaign in this documentary video. Capturing all of the campaign’s components, this video highlighted our ability to grasp the understanding of the systemic and technical requirements of the whole campaign in promoting the national emergency services to the public. SaveME 999 Video MERS 999 wanted to promote SaveME 999, an application designed to facilitate people with disabilities to get help in case of an emergency. With footages and motion graphics that communicated urgency, this video detailed the components of the application, showcasing how it could smoothen the flow of information between the victims and emergency agencies. CIMB Octo’s Pic Contest Joining in on the hype of the World Cup season, CIMB organised Octo’s Pic contest and assigned us to come up with a television commercial to generate buzz, enticing viewers to take part in the contest. The television commercial was fully visualised in 3D and with CIMB’s Octo as the star, we infused a vibrant and festive World Cup vibe throughout. Working within the limited time constraints, we managed to bring together our resources and completed the task in just two weeks from conception to reality. CIMB The Color Run Video CIMB brought The Color Run™ to Malaysia for the first time this year and we were tasked with creating its showcase video. By integrating 3D animations of Octo into live video footages of the run, we added an extra touch of energy, creating a livelier, more uplifting showcase of happiness. CIMB-Principal Asset Management (CIMB-Principal) Undertakings for Collective Investment in Transferable Securities (UCITS) Introduction Video With the integration of video footages and the creative elements of motion graphics that embraced the corporate identity of CIMB-Principal as the first Malaysian-based international Islamic funds platform domiciled in Dublin, this video presented the details of UCITS for the audience’s understanding. Private Retirement Schemes (PRS) Promotional Video In this video, we met up the challenge of simplifying the whole, intricate concept of PRS for the understanding of the potential customers. Through the creative presentation of animated infographics, we communicated the detailed aspects of PRS and left the potential customers to wonder why they had yet to start. Kementerian Tenaga, Teknologi Hijau dan Air (KeTTHA) PLUS Malaysia Malaysian Water Association (MWA) The video was aimed to demonstrate the importance of water, the impact of insufficient water sources and the process behind the production of clean water. Presenting a significant subject in a light-hearted manner with interesting, catchy graphics and the help of a charming presenter, we visualised the value of water and extended the message to the audience. Corporate Video Through a series of footages, motion graphics and 3D visuals, we echoed the position of PLUS as the largest highway operator in Malaysia and Southeast Asia. In this corporate video, we took a sneak peek into three journeys, capturing how the infrastructure by PLUS had touched the lives of many people and impacted the nation. The National Institute of Public Administration (INTAN) Selangor State Investment Centre (SSIC) Digital Nexus Showcase Component Video As part of the Digital Nexus Showcase by IMATEC, we were tasked to combine the footages that were used as the digital interactivity components at the event. The highlights presented in this video captured the digital technologies showcased, visualising the rich experiences that were provided there. SSIC Promotional Video SSIC wanted to highlight the aspects and factors that had made Selangor the preferred state for investments. Visualising Selangor’s capacity through vibrant motion graphics elements, this video was displayed globally, convincing international and local investors about the state’s potential and capacity in giving birth to prosperous businesses. AirAsia Faber Group Faber Antara Launching Video Hot Seat Promotional Video We were challenged to promote the Hot Seat while advertising AirAsia X destinations. Showcasing both, we put a touch of culture into visualising the graphical elements of the destinations and detailed the benefits one could enjoy by grabbing the Hot Seat. Faber Group sought to showcase their latest condominium development, Faber Antara in a walkthrough video prior to the completion of its showroom. Incorporating live video footages with lifelike 3D background visuals, this video was set to entice prospective buyers with a glimpse of what Faber Antara has to offer. AmBank Tahap Warisan & PKNS Online Banking Contest Promotional Video AmBank wanted to tell its customers how they could get more out of their online banking experience. Promoting an online contest to encourage online banking engagement from the customers, we presented animated infographics that detailed the methods in a fun, informative tone that not only showed the customers the how-to’s, but made them want to start clicking right away. Vista Alam Walkthrough Video We were entrusted to exhibit Vista Alam, the materialisation of the collaboration between TAHAP WARISAN and PKNS. With a series of 3D visuals, we showed the essences of the development by highlighting the exclusivity of the location and facilities. 3D Visuals At FM Media, we believe that we are all only bounded by imagination. With that in mind, we are always eager to venture with experimental ideas and execution methods. Using 3D graphics and visualisations to play a part in realising the visions of our clients, we provide solutions for a wide range of business applications including product visualisation, packaging design, architectural rendering and animation. 3D Illustration Always looking beyond common perspectives, we separate ourselves by reinventing the methods of working, resulting in faster turn-around time for our clients. Coupling our practical abilities with imaginative ideas and interpretations, we take 3D visualisations to another level by creating life-like visuals from raw, original illustrations. Final Render Vila Prima Before Interior Composition Meeting the challenge of creating accurate and realistic lighting for the incorporation of 3D furniture into the images of Vila Prima’s interior, we manifested the lifestyle of comfort and prestige that the target market could have there. After Before After Land Public Transport Commission (SPAD) Corporate Space Visualisation Through still 3D visualisation, we presented the contemporary elegance and charms of the corporate office of The Land Public Transport Commission (SPAD). Showcasing its modern and exquisite detailing, we brought the concept of the corporate office to life. UDA Land Avenue 4’s Visualisation Avenue 4 is a development under UDA Land’s Avenue series, and we were tasked to showcase its modern and premium concept. Utilising our 3D visualisation capabilities, we presented this modern enclave in its full prestige, capturing the beauty in its minimalism. UDA Land Property Visualisation We were entrusted to promote the wide arrays of property developed by UDA Land. Interweaving precise technical abilities with vivid imagination, we manifested the elegance of the properties through realistic still 3D visualisation. UDA Land Nadayu Properties Town Park 5’s Visualisation We were entrusted to showcase the development of Town Park 5 in Bandar Tun Hussein Onn. Through still 3D visualisation, we presented this commercial centre that was built upon the concept of mixing business with leisure. Nadayu28’s Visualisation Investing in hundreds of hours to showcase Nadayu28, we met up the challenge to display the aerial night view of the high rise condominium. Through 3D visualisation, we created and developed every aspect in detail to ensure the urban setting was brought to life. Schlumberger Private Residence Corporate Space Visualisation We were challenged to showcase the luxurious and contemporary beauty of Schlumberger’s corporate office. Through still 3D visualisation, we demonstrated the design and features of its reception area and pantry. Interior Visualisation We were tasked to create an Englishstyled interior design for a private residence. Using 3D visualisation, we captured the luxurious essence of its design and showcased it the way we envisioned it to be. Digital Media Manifesting our belief in the way we do things, we choose to encourage our clients to embrace the digital age by communicating their ideas with the help of digital media. From website development to multimedia presentation, we employ the latest in rich media content and interactivity to realise the goals of our clients. The National Institute of Public Administration (INTAN) Digital Nexus Showcase INTAN is a body that is tasked with training government servants to further enhance their capacity and level of service to the public. They came to us wanting a digital installation for their tech division, IMATEC. The digital installation was done for their flagship area, the Digital Nexus Showcase, and it was set to highlight and promote the use of digital technology to improve government services. To reach this target, we utilised touch screen technology with responsive, informative designs along with ambient videos to showcase the improved user experience that digital technology enables. Transform logo Unveil additional content by pointing your Android device to the JPA logo using the AR app available on www.fmmedia.com.my/ download/nexus CIMB Web Photo CIMB Group Website Visuals CIMB was in the midst of revamping their Group website, and they wanted us to develop their new header visuals. Here, we created distinct visuals which perfectly captured the essences of each page, enabling us to effectively reflect their content. Faber Group Faber Antara & Faber Vila Prima Microsite Faber Group needed a website to promote their developments – Faber Antara and Faber Vila Prima. For this, we used a photo-heavy, yet structured design for the microsites to better highlight and showcase the different lifestyles one could experience in each property. www.faberantara.com.my Malaysian Communication and Multimedia Commission (MCMC) Islamic Art Museum Malaysia (IAMM) IAMM Website Klik Dengan Bijak Website MCMC wanted us to design a website for their Klik Dengan Bijak awareness campaign and they required the website to be easily legible. Here, we utilised a clean, minimalist-inspired design and the use of coloured boxes, aimed to trigger the viewers to read further. www.klikdenganbijak.my The Islamic Arts Museum Malaysia tasked us to create a new website design that would reflect its world-class standing. For the website, we used a design with predominantly white spaces with hints of turquoise to mirror the museum’s interior itself. And for a touch of modernity, we added a 360 degree panoramic viewer. www.iamm.org.my Prolintas Selangor State Investment Centre (SSIC) Prolintas Website Prolintas wanted to redefine its image and embrace the future with its new website and we made it a reality. We designed a sleek, modern website for this project and utilised the use of social media in the website by integrating it with Twitter, giving live traffic updates via its Twitter feed. www.prolintas.com.my SSIC Website We were tasked by the SSIC to create a website that would showcase them in a new, fresher light. For this project, we utilised a clean layout to highlight its content with a focus on scalability which allows seamless content updates. www.ssic.com.my UEM Environment UDA Holdings UEM Environment Website UEM Environment sought to showcase themselves as an eco-friendly company in their website. We did this by developing a unique design, utilising the colour blue along with 3D visuals to better reflect aspects of eco-friendliness and technology. www.kualitialam.com UDA Holding Website Heading towards an organisational restructuring mechanism, UDA Holding wanted a website that could reflect its change and transformation process. With a structured, clean design, we visualised UDA Holding’s diversified roles and capacity while preserving its reputation as the nation’s pioneer property developer. www.uda.com.my Space Design We value the true power of expressions. With a comprehensive approach, we reflect distinctive taste and style into spaces that exude our unique and personalised touch. Offering the capacity to turn any space into signature work of art, we create atmospheres that embody the visions and aspirations of our clients. Among Our Clients AirAsia Berhad AmBank Group Chevrolet CIMB Group Faber Group Berhad Great Eastern Takaful Sdn. Bhd. International Conference & Exhibition Professionals (ICEP) Islamic Art Museum Malaysia (IAMM) Jabatan Pendaftaran Negara Kementerian Tenaga, Teknologi Hijau dan Air (KeTTHA) Khazanah Nasional Berhad Kuwait Finance House (Malaysia) Berhad Land Public Transport Commission (SPAD) Lembaga Tabung Haji Lembaga Lebuhraya Malaysia MAMPU Malaysian Communication and Multimedia Commission (MCMC) Malaysian Emergency Response Services (MERS) 999 Ministry of Health Malaysia Ministry of Works Malaysia Microsoft (Malaysia) Sdn.Bhd. MRCB Nadayu Properties Berhad Permodalan Hartanah Berhad Petronas Dagangan Berhad PLUS Malaysia Berhad Pos Malaysia Berhad Prolintas Group of Companies RHB Bank Berhad RHB Islamic Bank Berhad Sapura Group of Companies Schlumberger Malaysia Selangor Economic Planning Unit Selangor State Investment Centre (SSIC) Sepang International Circuit Sime Darby Berhad Tahap Warisan Sdn. Bhd. & PKNS Telekom Malaysia The National Institute of Public Administration (INTAN) UDA Holding Berhad UEM Berhad UEM Environment Sdn. Bhd. UEM Land Sdn. Bhd. VST Group of Companies Worldwide Holdings Berhad Yasmin Holdings Sdn. Bhd. Yayasan Khazanah Zelan Berhad