review - Hospitality Services

27-30 April | 4-9 PM Biel - Lebanon
Your Annual Hospitality & Food Event in the Region
REVIEW
• 15,000 visitors
• 250 exhibitors
• 300 event participants
Official Sponsors
Supporting Hotels
Official Carrier
Official Magazine
HORECA 2010 REVIEW
Capitale du Goût
Lebanon’s largest hospitality and food exhibition, HORECA 2010, closes its doors and
confirms Beirut as Capital du Goût
Under the Patronage of his Excellency the Minister of Tourism, Mr. Fadi Abboud, the
eagerly anticipated hospitality and food services event, HORECA 2010, closed its doors
April 30th under the esteemed title Beirut Rendez-vous du du goût.
The largest and most well-attended exhibition of its industry, HORECA 2010, a magnet for both
Lebanon and the region’s hospitality industry, played an important role in boosting Lebanon’s economy.
Participants extended from well beyond the region’s borders and included official pavilions from Cyprus, Egypt, Iran,
Argentina, Poland and India. Individual participants also came from countries such as Canada, France, Jordan, Kingdom of
Saudi Arabia, Lebanon, Syria, and the United Arab Emirates, creating 350 exhibitors in total.
April 27th saw the Minister of Tourism, Mr. Fadi Abboud officially declare HORECA 2010 open with a ribbon cutting ceremony. The four-day event attracted a staggering 20,000 visitors from various industry fields across the region who visited an
extensive variety of exhibitors, and enjoyed shows, competitions, workshops and activities.
With 350 exhibitors and over 300 participants, not to mention the activities, competitions, live shows and workshops, it is not
hard to see why HORECA 2010 has been deemed a complete success by those in the hospitality industry. With such an accolade we now look forward to HORECA 2011 which will be held from March 29 to April 1, and aim to build on our present success in order to create an even more successful exhibition for the benefit of those within the hospitality industry.
Organized by
2 - HORECA 2010 - REVIEW
t: +961 1 48 00 81 f: +961 1 48 28 76
w: www.hospitalityservices.com.lb
e: [email protected]
HORECA 2010 EXHIBITOR’S REPORT
INDUSTRY PARTNERS
INTERNATIONAL HOTEL & RESTAURANT ASSOCIATION - IHRA
LEBANESE MINISTRY OF TOURISM
LEBANESE MINISTRY OF ECONOMY
ASSOCIATION OF LEBANESE INDUSTRIALISTS
SYNDICATE OF LEBANESE HOTEL OWNERS
SYNDICATE OF LEBANESE RESTAURANTS, CAFÉS, NIGHT-CLUBS AND PASTRY OWNERS
SYNDICATE OF IMPORTERS OF FOODSTUFF CONSUMER PRODUCTS & DRINKS IN LEBANON
SYNDICATE OF LEBANESE FOOD INDUSTRIES
SYNDICATE OF LEBANESE SUPERMARKETS OWNERS IN LEBANON
EXHIBITION PROFILE
CATERING & SUPERMARKET EQUIPMENT
FURNITURE & FIXTURES, TABLETOP
UNIFORMS, LINENS & AMENITIES, LAUNDRY EQUIPMENT
MAINTENANCE & HYGIENE
TECHNOLOGY: SOFTWARE, TELECOMMUNICATION, SECURITY, AUDIOVISUAL
PACKAGING
FRANCHISE, FINANCE & MANAGEMENT COMPANIES
HOTELS & RESTAURANTS CHAINS
SERVICES
SCHOOLS & UNIVERSITIES
FOOD & BEVERAGE
EXHIBITOR’S PROFILE
NUMBER OF EXHIBITORS
250
EXHIBITOR GROUPS & COUNTRY PAVILIONS CYPRUS, EGYPT, IRAN, ARGENTINA, POLAND & INDIA
EXHIBITING NATIONS
CANADA, FRANCE, JORDAN, KINGDOM OF SAUDI ARABIA, LEBANON, SYRIA, & THE UNITED ARAB EMIRATES
NATIONAL
199
INTERNATIONAL EXHIBITORS
20%
HORECA 2010 - REVIEW - 3
HORECA 2010 EXHIBITORS
ARGENTINA
PROARGEX PROSAP MINISTERIO DE
AGRICULTURA, GANADERIA Y PESCA
CANADA
VITAHAYAT EXPORT INTERNATIONAL
CYPRUS
A&CH MELISSOKOMIKI CYPRUS
A&O BAKERIES LTD
ACHNAGAL LTD
AFXENTIOU DAIRY LTD
AK TO ALLIOTIKO LTD
ARLYCO LTD
AVGOUSTINOS FOOD INDUSTRY LTD
C MALATHOURA & SONS KTD
CHRISTAKIS AGATHANGELOU LTD
DEMETRIOU DAIRY LTD
DETELINA DAIRY LTD
MESARKA DAIRY LTD
P&D ALPHAMEAT LTD
SOMIS DAIRY LTD
EGYPT
AJWA FOR FOOD INDUSTRIES
BAKE LAND EGYPT
BAVARIA EGYPT S.A.E
BEST CHEESE COMPANY FOR DAIRY
PRODUCTS
CAIRO AGRO-NILE FRUITS
DOMTY
EGYPTIAN EXPORTERS ASSOCIATION
EEA-EXPOLINK
GIVREX
GREEN LAND
GREEN VALLEY FOR FOOD PROCESSING
PORT SAID CO. FOR FOOD INDUSTRY RIYADA
QUALITY TARGET
SAUDI EGYPTIAN COMPANY FOR SALTS
& MINERALS
SECLAM
FRANCE
CORDON BLEU "LE"
INDIA
TEA BOARD OF INDIA
IRAN
BEHNOUSH IRAN CO.
HAFT ASEMAN ARYA
KALLEH DAIRY CO.
PARAND CO.
PEGAH GOLPAYEGAN
URUM ADA CO.
ZAR MACARON INDUSTRIAL GROUP
JORDAN
AL NABIL COMPANY FOR FOOD PRODUCTS
DIMLAJ GROUP-RAMADAN URABI &
SONS CO.
KINGDOM OF SAUDI ARABIA
AL SORAYAI TRADING INDUSTRIAL GROUP
JOFFREY'S-AL GHAZZAWI DEVELOPMENT
CO.
LEBANON
A.U.L-ARTS, SCIENCES & TECHNOLOGY
UNIVERSITY IN LEBANON
ABI RAMIA BROS FOR TRADE &
INDUSTRY S.A.L.
ABI SEMAAN MARCHE MODERNE
ACDI/VOCA
ACE-AUTOMATION & CONSULTING
ENTERPRISE S.A.R.L.
ADYAR
AL BABA SWEETS
AL HALABY EST FOR TRADING
AL IKTISSAD WAL AAMAL MAGAZINE
AL RABIH-SONACO S.A.R.L.
ALF EVENTS S.A.R.L.
4 - HORECA 2010 - REVIEW
AMERICAN UNIVERSITY OF CULTURE &
EDUCATION-AUCE & IHA
AOUKAR GROUP HOLDING SAL
"MARCELLINA"
AQUA MOLDING
ARLA KALLASSI FOODS LEBANON
ARMOBEL
ASSAAD GABRIEL & FILS "STE."
ASSOCIATION OF LEBANESE
INDUSTRIALISTS
ATYAB-BOULOS OLIVE OIL
BAAL
BALKIS S.A.L.
BALTIKA BEER
BANO TRADING CO.
BARISTA ESPRESSO - AUTOMATIC
BREWERS
BAYOUN SALIM "ETS."
BEIRUT NIGHT LIFE.COM
BELIKITCHEN S.A.R.L.
BETTER FOOD
B-FOOD S.A.L.
BIM POS S.A.R.L.
BIOPRO S.A.L.
BOECKER PUBLIC HEALTH S.A.R.L.
BREISS GROUP " STE. "
BYBLOS BANK
CAFE ABI NASR
CAFÉ NAJJAR-SOCIÉTÉ ETS. MICHEL
NAJJAR
CALI-FOOD CO. S.A.R.L.
CENTURY MOTOR COMPANY-HYUNDAI
CHARCUTIER AOUN "LE"
CHARVET LEBANON S.A.R.L
CHATEAU KA
CHATEAU KHOURY
CHATEAU KSARA S.A.L.
CHATEAU MUSAR S.A.L.
CHOUEIRY MULTI PACKAGING
CLEARSOURCE S.A.R.L.
CLOS ST. THOMAS S.A.L.
CODE MARK
COTEAUX DE BOTRYS/EDDE WINERY
S.A.L
COZY INTL.
DACCACHE GREEN LINE S.A.R.L.
DELIFRANCE MIDDLE EAST
DOMAINE DES TOURELLES-PIERRE L.
BRUN S.A.R.L.
DRINKO S.A.R.L.
E SPACES
EASTERN IMPORT ME, S.A.L.
EASY CATCH
EDMOND R. GORAIEB S.A.L. "ETS."
EL YAMAN GROUP
ELCIM
ELECTRO GROUP INTERNATIONAL
EMF TRADING LTD
ENGINEERING DESIGN AND
MANUFACTURING SARL (EDM)
ENTOTOX PUBLIC HEALTH S.A.R.L.
EQUIP'HOTEL S.A.L.
FARHAT BAKERY EQUIPMENT
FINE FOOD
FISAPAC-NOHA SAL
FOOD EXCHANGE S.A.L.
FOOD TRADING & DISTRIBUTION
S.A.R.L "FTD"
FOODICA BEST FOOD
FOODORAMA FOODSERVICE SUPPLIES
S.A.R.L.
GENERAL PACKAGING INDUSTRIES
S.A.R.L. (GPI)
GENERAL PROMOTION
GHANEM DEVELOPMENT & TRADING CO.
GHATTAS TRADING
GORDOVA
HABRECO S.A.R.L.
HACHEM INDUSTRY & TRADING
GROUP-HINTRAG S.A.R.L.
HALA RENT A CAR
HALLAB 1881 S.A.L.
HICE S.A.R.L. (HOSPITALITY INDUSTRIAL CATERING EQUIPMENT)
HODEMA S.A.L.
HOREPA PACKING & TRADING
HOREQUIP S.A.R.L.
HOSPITALITY NEWS MAGAZINE
HOTAM
IACOBUCCI MIDDLE EAST FZCO
INFORMATION MANAGEMENT
SOLUTIONS (IMS)
INSTITUTION MGR CORTBAWI
CONGREGATION DES SAINTS COEURS
TOURISME-HOTELLERIE ITH
INTAJOUNA
INTERAL S.A.R.L.
INTERBRAND S.A.L.
INTERCONTINENTAL PHOENICIA BEIRUT
INTERNATIONAL TRADE CENTER
INTHRA HOTELS & RESTAURANTS
SUPPLIES
IPEC S.A.R.L.-CATERING EQUIPMENT
IXSIR
J.O.E S.A.R.L.
JABRA " STE. "
JAVA FIRE PROTECTION S.A.R.L.
JEAN ZAKKA FILS S.A.L.
JIBAL LOUBNAN-RURAL LEBANESE
PRODUCTION
JUNAL-JUS NATUREL LIBANAIS
KAMAPLAST S.A.R.L.
KARAKI FOR INDUSTRY & TRADING S.A.R.L.
KARAM WINERY
KASSATLY CHTAURA
KEBBI "SOCIETE" POUR LE COMMERCE
KEYROUZ BAKERY
KHALIL ELIE "ETS."
KHALIL FATTAL & FILS-KFF
KOBAYTER FRERES S.A.L.
LE COMMERCE DU LEVANT MAGAZINE
LE FARINIER
LE ROYAL BEIRUT
LEBANESE CO. FOR MODERN FOOD
INDUSTRY
LEBANESE FRANCHISE ASSOCIATION
LEBANESE ROASTING GROUP-CASTANIA
NUTS
LIBANPACK-PACKAGING DEVELOPMENT
LIBRAIRIE STEPHAN
LIFE SERVICES S.A.R.L.
LONG RANGE SYSTEM "L.R.S."
MAALOUF INDUSTRY & TRADING CO. S.A.L.
MAATOUK FACTORIES S.A.L.
MAGIC CARPET-CECIL MESSARA
MAGIC POP
MA'KOULAT S.A.R.L.
MATADOR CHOCOLATE
MEPTICO
MIDDLE EAST AIRLINES (M.E.A.)
MIDDLE EAST FOOD MAGAZINE
MINISTRY OF TOURISM
MOKA AND CO.-COFFEE EXPERTS
MOKBEL FOOD STUFF S.A.R.L. AL WADI 1978
MOKBEL FOOD STUFF S.A.R.L. SINIORA
MOUNTAIN MUDD-LIP S.A.L.
NAAS FOOD COMPANY S.A.L.
NASRI FOR TOURIST CONSULTANCY
NATGAZ S.A.L.
NESTLE PROFESSIONAL
NET GROUP DISTRIBUTION LTD
NIELSEN LEBANON
NILFISK-CESAR DEBBAS & FILS
NOTRE DAME UNIVERSITY (N.D.U.)
OMEGA SOFTWARE LTD
OMEGA TOUFIC ABOU KHALIL & CO.
S.A.R.L. "STE"
OUBARI INDUSTRY & TRADING
OUBARY S.A.R.L. "SOCIETE FILS GEORGES"
PATE BOULANGER
PLATINUM COMET
POSITIVE PLASTICS S.A.L.
PROFOCUS S.A.R.L.
PROMOPACK
PROMO-Z MEDIA & ADVERTISING
AGENCY
QUALEB-MINISTRY OF ECONOMY &
TRADE
RANK GROUP
RED BULL
RENE MOAWAD FOUNDATION (RMF)
ROTANA HOTELS LEBANON
S.I.S. S.A.L. (SAFETY & INDUSTRIAL
SUPPLIES)
SABITECH CO. LTD
SAKR POWER GENERATORS GROUP
SALTEK ESTABLISHMENT
SAMIH HASSAN EL-YAMAN & SONS
FACTORIES
SAMTEC
SANIPRO LTM
SANNINE-COMPAGNIE DES SOURCES
DU LIBAN S.A.L.
SCANDIES GROUP S.A.R.L.
SECURATEL SECURITY & TELECOM
SELECT MARKETING & SERVICES
SFEIR INDUSTRIES GROUP
SHAHBAZ NUTS S.A.R.L.
SIOM ORFEVRES
SKAL INTERNATIONAL BEIRUT
SOHAT DISTRIBUTION S.A.L. NESTLE WATERS-SODI
SOLARCO
SOLECTRON
SOMOPLAST
SPECTRO LTD.
SULTAN "AL" FOOD STUFF CO. S.A.R.L.
TARGET MARKET
TAWRID
TECHNO MIDDLE EAST CO. S.A.R.L.
TECMO S.A.L.
THE ROASTER
TIBA FOODS
TIME OUT MAGAZINE
TONY'S FOOD
TWARE
UNICO S.A.L.
UNIGAZ S.A.L.
USINE LAVELUXE IND.-AHMAD ATAYA
VARY FOOD S.A.R.L.
VINCENTI & SONS "G." S.A.L.
VISION GROUP HOSPITALITY
RECRUITMENT
VITRUM S.A.R.L.
WALID'S TRADING
ZAKKA MULTITEC S.A.R.L.
DOCULAND
BOOKERIA
AQUA SAFE
POLAND
ANIMAK-KOPCZA-PASTA
BEY TRADE-PHOENICIA
HOCHLAND-PROCESSED CHEESE
MAKRO K&K-CEREAL PRODUCTS
MECH-MASZ-MACHINES FOR
BAKERY & CONFECTIONERY
MLEKPOL-DAIRY PRODUCTS
ROLNIK-PROCESSING VEGETABLES,
READY MEALS
SUEMPOL-FISH PROCESSING
SULIMAR-WINE & ENERGY DRINKS
VAN PUR-BEER
WIEPOL-SWEETS, CONFECTIONER’S
PRODUCTS
ZASKOCZ-FOOD CONCENTRATES
SPAIN
DAMA LOGISTIC GLOBAL SL
SYRIA
AUSTRIAN EMBASSY-COMMERCIAL
SECTION
HASEEB FOR FOOD TRADING
JAALOOK & CO
AL RISSALA
UNITED ARAB EMIRATES
BAHRAJA TRADING LLC
GALAXY PIANO
SPECIFICO & CO.
Brought to you by
HORECA 2010 FLOOR PLAN
HORECA 2010 - REVIEW - 5
HORECA 2010 VISITOR’S REPORT
CATEGORY STATISTICS
HOTEL/FURNISHED APARTMENTS
RESTAURANT / CAFE / SNACK / TAKE AWAY/FRANCHISE CO./MANAGEMENT CO.
BAKERY/PASTRY SHOP
HOSPITAL/HEALTH CARE
SUPERMARKET / RETAIL STORE
ARCHITECT/ ENGINEER/INTERIOR DESIGNER/CONTRACTOR/REAL ESTATE SERVICES/CONSULTANT
FOOD & BEVERAGE SUPPLIER
EQUIPMENT SUPPLIER
GOVERNMENTAL INSTITUTION/FEDERATION/ ASSOCIATION/ SYNDICATE
MAG / NEWS PAPER/MEDIA/TV/RADIO
SCHOOL / UNIVERSITY / TECHNICAL SCHOOL/TRAINING CENTER
FINANCE CO./CREDIT EST./BANK / INSURANCE
INDEPENDENT CATERER/INSTITUTIONAL CATERING/ARMED FORCES
SERVICES CO.
RESORT/SPORT CLUB/LEISURE CLUB/NIGHT CLUB/BAR/PUB
ADVERTISING AGENCY/AIRLINE/COLLECTIVITY/PUBLIC RELATION AGENCY/RENT A CAR/TRAVEL
AGENCY/CINEMA / THEATRE/PRESS AGENCY/WHOLESALER
CHAMBER OF COMMERCE/EMBASSY/MINISTRY
FURNITURE & FURNISHINGS/MAINTENANCE & HYGIENE/PACKAGING/TECHNOLOGY/TABLETOP,
LINEN, UNIFORMS & AMENITIES/GARDENING - LANDSCAPING (SUPPLIER)
@OTHER
11.83 %
23.58 %
9.27 %
2.12 %
4.09 %
3.90 %
9.04 %
2.76 %
2.12 %
3.06 %
4.23 %
1.52 %
2.65 %
4.36 %
3.92 %
2.19 %
2.05 %
2.11 %
5.18 %
JOB TITLE STATISTICS
EXECUTIVE CHEF/EXECUTIVE SOUS CHEF/HEAD SOUS
CHEF/HEAD CHEF
EXECUTIVE HEAD PASTRY CHEF/HEAD PASTRY CHEF
AREA MANAGER
BOARD MEMBER
OWNER/CEO/MANAGING PARTNER
PRESIDENT/VICE PRESIDENT/COO
7.28 %
23.97 %
ACCOUNTING MANAGER/FINANCIAL MANAGER
BANQUETING MANAGER/CATERING MANAGER/F&B MANAGER/PRODUCT
MANAGER/PRODUCTION MANAGER
BRANCH MANAGER
EXPORT MANAGER
FRONT OFFICE MANAGER/ROOM DIVISION
MANAGER
GENERAL MANAGER/MANAGING DIRECTOR/
OPERATION MANAGER/DEPUTY GENERAL
MANAGER
HOUSEKEEPING MANAGER
HUMAN RESOURCES MANAGER
IT MANAGER
MAINTENANCE MANAGER
MANAGER
MARKETING MANAGER/SALES MANAGER
PUBLIC RELATION MANAGER
PURCHASING MANAGER
24.28 %
ARCHITECT/ENGINEER/INTERIOR DESIGNER
CONSULTANT
2.93 %
DEAN/TEACHER/STUDENT
2.42 %
BUSINESS DEVELOPMENT MANAGER/RESTAURANT
MANAGER/ASSISTANT MANAGERS
1.16 %
BARTENDER
EDITOR IN CHIEF
EMBASSADOR/MINISTER/CONSUL/COMMERCIAL ATTACHÉ
EVENT COORDINATOR
EXECUTIVE ASSISTANT
EXECUTIVE DIRECTOR
FINANCIAL ACCOUNTANT
HEAD OF BRANCH
HEAD OF DEPARTMENT
HEAD OF OPERATIONS
HEAD OF ORGANIZATION
HUMAN RESOURCES COORDINATOR
KEY ACCOUNTS EXECUTIVE
PRODUCTION COORDINATOR
PROJECT COORDINATOR
PROMOTION COORDINATOR
PURCHASING COORDINATOR
@OTHER
37.95 %
COUNTRY STATISTICS
LEBANON
REGION & OTHER COUNTRIES
SYRIA, KUWAIT, KINGDOM OF SAUDI ARABIA, JORDAN, UNITED ARAB EMIRATES, FRANCE, ITALY
6 - HORECA 2010 - REVIEW
93.62 %
6.38 %
HORECA 2010 EVENTS
HORECA 2010
The much-awaited HORECA hospitality and food
service event kicked off on April 27 2010 under the
patronage of Fadi Abboud, minister of tourism,
Lebanon. The four-day event attracted 20,000
visitors from Lebanon and the region. Hospitality
News was there and brought back its impressions
of this highly successful and fruitful exhibition
that confirmed Beirut as Capital du Gout.
With 350 exhibitors, more than 15,000 visitors
and over 300 participants, not to mention the
activities, competitions, live shows and
workshops, it is not hard to see why those in the
hospitality industry have deemed HORECA 2010
an astounding success. With such an accolade
we look forward to HORECA 2011 aiming to
build on its present success to create an even
more successful exhibition for the benefit of
those within the industry.
Official sponsors
Official hotels
HORECA 2010 - REVIEW - 7
HORECA 2010 EVENTS
Lebanese Bartenders
Competition
The Lebanese Bartenders competition brought
together skilled mixologists from the hottest
spots to compete for the title of Best Lebanese
Bartender in the presence of an international
panel of judges. The gold medal went to Jad
Ballout from Kashmeer, the silver to Haytham
Daou from InterContinental Phoenicia Beirut,
and the bronze to Charbel Kayal also from
InterContinental Phoenicia Beirut. Dado
Moukarzel from Palais Crystal won the Best
Bacardi Daiquiri and Jimmy Berro from Alcazar
the Best Jack Daniels Cocktail.
Official
Radio station
8 - HORECA 2010 - REVIEW
Salon Culinaire Winners
• Arabic Sweets-Gold-Ashrafi Ahmad,
Mövenpick Hotel & Resort Beirut
• Chocolate Showpiece-Gold-Pierre Abi Haila,
InterContinental Le Vendome Beirut Hotel
• Cold Canape-Gold-Ghassan Hajj, Habtoor
Hotels & Georges Sarkis, Sofil Catering
• Cold Platter of Fish, Poultry or Meat-Gold-Elie Hayek
& Elie Samra, Casino Du Liban, Charbel Chemaly,
Habtoor Hotels & Raouf Zeaiter, Le Royal Beirut
• Sugar Showpiece-Silver-Pierre Hachache,
Casino Du Liban
• Three Plated Dessert-Silver-Hind Saba,
Mövenpick Hotel & Resort Beirut & Rami
Boutros, USEK Le Cordon Bleu
• Three Tier Decorated Wedding Cake-BronzeBassam Ghamlouch, Gefinor Rotana
• Viennoiserie-Gold-Gabriel Attieh, Sofil Catering
• Single-Tier Novelty Cake-Gold-Abdo Fahed,
Moulin d’Or
• 6-Course Set Dinner Menu-Gold-Dani Elias El
Soury, La Posta
• Live Cold Sandwich Making Competition-GoldHassan Alaedine, Le Gray Hotel & Rodrigue
Jabbour, Le Royal Beirut.
• Live Creation-Gold-Georges Bassel Dakkak &
Chef Ahmad Sabah Alameh, La Posta
• Live Fruit & Vegetable Carving-Gold-Tawechaii
Saithong, InterContinental Phoenicia Beirut
• Live Mezza-Silver-Mohammad Hek, Marwan
Moughabghab & Rachad Fatayri,
InterContinental Phoenicia Beirut
• Live Pastry-Silver-Competition Said Hazar &
Moussa Salih, InterContinental Le Vendome Beirut
• Live Sushi Competition-Gold-Donaldo Sipat,
Sushi Ko
• Women Chef of the Year-Gold-Carmen Azar &
Elie Malek, La Table d’Alfred
Chateau Ksara offered wine to the international
judges.
Hygiene consultant
Water suppliers
HORECA 2010 - REVIEW - 9
HORECA 2010 EVENTS
Live Junior Chef Winners
• Live Junior Chef
Cooking CompetitionGold-Nadine Rizk &
Nathalie Doumit, Saint
Joseph Universite
Institut de Gestion des
Entreprises
• Live Junior Cold
Sandwich-Making
Competition-GoldNaram Abdel Sater,
Universite Saint Joseph
Institut de Gestion des
Entreprises
Table Setting Contest
Winners
• Table Setting
Decoration-GoldJihane Chalhoub, Sofil
Catering
• Junior Table Setting
Contest-Gold-Tamar
Gudechian & Nour
Mazraani, Notre Dame
University
Hygiene consultant
Water suppliers
10 - HORECA 2010 - REVIEW
Atelier Gourmand
At the Atelier Gourmand,
Lebanese chefs introduced novel culinary styles
combined with traditional Lebanese food from
the country’s regions with live demonstrations.
Discerning professionals got a taste of things to
come as challenges to keep tradition alive but
bring it into the 21st century were met.
Wine Lab Revelations
Revelation Public
Ixsir Altitude 2009 (White Wine)
Coteaux De Botrys 2008 (White Wine)
Chateau Ka 2009 (Vin Rose)
Domaine Des Tourelles 2007 (Red Wine)
Revelation Restaurateurs
Ksara Cuvee 3rd Millennium 2006 (Red Wine),
Gold Medal
Revelation Media and Press
Ixsir Grande Reserve 2009 (White Wine), Gold Medal
Revelation Sommeliers
Ksara Cuvee 150th Anniversary 2004 (Red Wine),
Gold Medal
HORECA 2010 - REVIEW - 11
HORECA 2010 EVENTS
National Extra Virgin
Olive Oil
Small Producers
Nassim Raji Maalouf, Douma Olive Cooperative, 1st place
Joseph Khoury, Bechennine, 2nd place
Georges Abou Jawde, Ardouna, 3rd place
Best Label and Bottle
Serge Fadel, Sidonia, 1st place
George Abou Jawde, Ardouna, 2nd place
Jean and Robert Saad, Kanz Looubnan, 3rd place
Horeca Award for improvement in Olive
Oil Quality
George Fadel, Sidonia
Hospitality News
Middle East
Press and visitors were welcomed with a glass of
champagne offered by Piper Heidsieck and had the
chance to be photographed in a chef’s uniform!
See the results for yourself….
12 - HORECA 2010 - REVIEW
Stands & Pavilions
The largest and most well-attended exhibition of
its industry, HORECA 2010, a magnet for both
Lebanon and the region’s hospitality industry,
plays an important role in boosting Lebanon's
economy. Participants extended from well
beyond the region's borders and included
official pavilions from Cyprus, Egypt, Iran,
Argentina, Poland and India. Individual
participants also came from countries such as
Canada, France, Jordan, Kingdom of Saudi
Arabia, Lebanon, Syria, and the United Arab
Emirates, creating 350 exhibitors in total.
Others included the Wine and Drinks, the Coffee
and Tea, the Schools and Universities and the
Consulting, Recruting and Franchise pavilions.
HORECA 2010 - REVIEW - 13
HORECA 2010 EVENTS
Chef
Roger
Zakhour
Chef
Charbel
Akiki
Chef
Jean
Tannoury
Chef Imad
El Murr
Chef
Jacques
Hajj
Chef Samer
Beainy
Hospitality Annual
Award Gala Dinner…
Chef
Mahmoud
Nasser
Chef
Lamia
Salhab
14 - HORECA 2010 - REVIEW
A gala dinner, for over 300 dignitaries, was
hosted by Le Royal hotel, Dbayeh, and was
attended by Fadi Abboud and Maha Khatib,
Lebanon and Jordan’s tourism ministers. The
event paid tribute to five women pioneers in the
field of hospitality: Myrna Boustany, Maya Noun
Bekhazi, Sawsan Wazzan Jabri, Lina Letayf and
Christine Assouad Sfeir. The climax of the
evening was the “Nouhad Dammous Excellence
Award” which was granted to Maher Aoun of
Sagesse University.
Guests were treated to a fabulous “Chocolate
Catwalk”. The most beautiful dress, which was
designed by an Esmod fashion student and
executed by Hanna Khalil, chef of Le Meilleur,
was awarded first prize.
The models hair was by Tony Ibrahim, make up
by Kyphi, and the dress fabric by Ets. Baddour
textiles s.a.l
Chef
Hanna
Khalil
Chef
Ali
Ibrahim
HORECA 2010 EVENTS
… and Chocolate Catwalk
The Chocolate Catwalk, a unique fashion show of 16
exquisite chocolate dresses designed by students of
Lebanon’s Esmod fashion university and executed
by chefs from well-known establishments
throughout the country, dazzled an audience of
sector professionals during the Gala Dinner at Le
Royal Hotel, Dbayeh on Wednesday 28 April 2010.
The catwalk wowed its viewers with clothes adorned
in chocolate masterpieces made entirely from
Callebaut chocolate and chocolate alone. And, of
course, the chocolate used was none other than
Callebaut. The panel of renowned judges was
composed of Abed Mahfouz, the A-List Lebanese
fashion designer, Alice Edde, owner of tourist
destination Edde Sands, Christiane Tawil, editor-inchief of Deco Magazine, Elias Feghali of EMF Trading
Callebaut Chocolate’s representative in the Middle
East, Hadrien Jauny from France and chef Yiannos
Gregoriou from the Four Seasons hotel Cyprus.
Air France offered two Premium Economy
tickets to the winning student Hussein Bazaza
and chef Hanna Khalil enabling them to visit
the Esmod School in Paris.
Hospitality News - N°
HORECA
69 - APRIL
2010
/ MAY
- REVIEW
2010 - 15