NatioNal PresideNt`s award seveNth aNNual for MarketiNg excelleNce

Transcription

S e v e n t h Ann u a l
Nat i o n a l P r e s i d e n t ’ s awa r d
for
Marketing
Excellence
Dear Friends:
Across the country, our local councils have shared the values of Scouting through their marketing
materials. Our many volunteers have exhibited the spirit of Scouting through their commitment to
putting a positive face on Scouting. As you will see through the winners of this award, many of
our councils have succeeded in using the great events and activities that happen locally every day
as avenues for telling the great story of Scouting via their marketing materials.
I challenge everyone within the Scouting movement to utilize every opportunity to reduce the
number of parents who say, “My son wants to join Scouting, but hasn’t been asked.”
Ninety-eight councils submitted 280 entries. Each submission was judged on its own merits by a
volunteer panel of marketing and public relations professionals. Awards were given in eight
categories based on council classification: 200–300, 400–600, and 700–800.
Congratulations to every council that submitted entries. You have shown that you understand the
importance of positive, effective communications to Scouting’s continued success.
Sincerely,
John C. Cushman III
President, Boy Scouts of America
JUDGESE’
CHOIC
Best
Marketing C ampa i g n
Class 200–300
Atlanta Area Council, Atlanta, Georgia
´Chief Seattle Council, Seattle, Washington
Cradle of Liberty Council, Philadelphia, Pennsylvania
Detroit Area Council, Detroit Michigan
Great Salt Lake Council, Salt Lake City, Utah
Greater Pittsburgh Council, Pittsburgh, Pennsylvania
Chief Seattle Council, Seattle, Washington
Best
M a r k e t i n g C ampaign
Class 400–600
Clinton Valley Council, Pontiac, Michigan
Connecticut Rivers Council, East Hartford, Connecticut
Hiawatha Seaway Council, Syracuse, New York
Inland Northwest Council, Spokane, Washington
Keystone Area Council, Mechanicsburg, Pennsylvania
Patriots’ Path Council, Florham Park, New Jersey
W.D. Boyce Council, Peoria, Illinois
W.D. Boyce Council, Peoria, Illinois
Hiawatha Seaway Council, Syracuse, New York
Best
M a r k e t i n g C ampaign
Class 700–800
Cherokee Area Council, Chattanooga, Tennessee
Three Rivers Council, Beaumont, Texas
Three Rivers Council, Beaumont, Texas
Best
JUDGESE’
CHOIC
P o s i t i v e P u blic R elations
Class 200–300
Cascade Pacific Council, Portland, Oregon
Greater Alabama Council, Birmingham, Alabama
Orange County Council, Santa Ana, California
Class 400–600
´Grand Teton Council, Idaho Falls, Idaho
Heart of Ohio Council, Ashland, Ohio
Indianhead Council, St. Paul, Minnesota
Jersey Shore Council, Toms River, New Jersey
Mid-America Council, Omaha, Nebraska
Class 700–800
Greenwich Council, Greenwich, Connecticut
Rio Grande Council, Harlingen, Texas
Grand Teton Council, Idaho Falls, Idaho
Best
JUDGESE’
CHOIC
Fi n a n c e S upport
Class 200–300
Circle Ten Council, Dallas, Texas
Great Salt Lake Council, Salt Lake City, Utah
Greater Pittsburgh Council, Pittsburgh, Pennsylvania
´Greater St. Louis Area Council, St. Louis, Missouri
Class 400–600
LaSalle Council, South Bend, Indiana
Pine Tree Council, Portland, Maine
San Gabriel Valley Council, Pasadena, California
Greater St. Louis Area Council, St. Louis, Missouri
Class 700–800
Marin Council, San Rafael, California
Greater Pittsburgh Council,
Pittsburgh, Pennsylvania
Best
Fi n a n c e S upport
Best
JUDGESE’
CHOIC
B e s t FOS Brochure
Class 200–300
´Denver Area Council, Denver, Colorado
Heart of America Council, Kansas City, Missouri
Middle Tennessee Council, Nashville, Tennessee
Class 400–600
Flint River Council, Griffin, Georgia
Lincoln Heritage Council, Louisville, Kentucky
Viking Council, Minneapolis, Minnesota
Class 700–800
Mississippi Valley Council, Quincy, Illinois
Denver Area Council,
Denver, Colorado
Viking Council,
Minneapolis, Minnesota
Best
B e s t FOS Brochure
Mississippi Valley Council, Quincy, Illinois
Best
JUDGESE’
CHOIC
M a r k e t i n g C ollateral
Class 200–300
´Middle Tennessee Council, Nashville, Tennessee
Class 400–600
Connecticut Yankee Council, Milford, Connecticut
Dan Beard Council, Cincinnati, Ohio
Gulf Ridge Council, Tampa, Florida
Otetiana Council, Rochester, New York
Class 700–800
Four Lakes Council, Madison, Wisconsin
Rainbow Council, Morris, Illinois
Middle Tennessee Council, Nashville, Tennessee
Best
Best
Rainbow Council, Morris, Illinois
Four Lakes Council, Madison, Wisconsin
Best
JUDGESE’
CHOIC
B e s t C o u n c il Newsletter
Class 200–300
Atlanta Area Council, Atlanta, Georgia
National Capital Area Council, Bethesda, Maryland
Class 400–600
Chickasaw Council, Memphis, Tennessee
Flint River Council, Griffin, Georgia
´Illowa Council, Davenport, Iowa
Class 700–800
Piedmont Council, Piedmont, California
Illowa Council, Davenport, Iowa
Best
JUDGESE’
CHOIC
B e s t A n nual R eport
Class 200–300
´Greater St. Louis Area Council, St. Louis, Missouri
Class 400–600
Dan Beard Council, Cincinnati, Ohio
Mid-Iowa Council, Des Moines, Iowa
Class 700–800
Best
B e s t A n nual R eport
Mid-Iowa Council, Des Moines, Iowa
Best
B e s t Web S ite
Class 200–300
www.seattlebsa.org
www.circle10.org
www.stlbsa.org
www.boyscouts-ncac.org
Class 400–600
www.chickasawbsa.org
www.ctyankee.org
Illowa Council, Davenport, Iowa
www.illowabsa.org
Nevada Area Council, Reno, Nevada
www.scouter.org
Otetiana Council, Rochester, New York
www.otetiana.org
www.ppbsa.org
Pine Burr Area Council, Hattiesburg, Mississippi
www.pineburrscouting.org
www.pinetreebsa.org
Simon Kenton Council, Columbus, Ohio
www.scouters.org
Westchester-Putnam Council, Hawthorne, New York
www.wpcbsa.org
Class 700–800
Cherokee Area Council, Chattanooga, Tennessee
www.cherokeescouter.org
Cornhusker Council, Walton, Nebraska
www.cornhuskercouncil.org
Greenwich Council, Greenwich, Connecticut
www.greenwichbsa.com
Nevada Area Council, Reno, Nevada
www.scouter.org
www.ctyankee.org
Cornhusker Council, Walton, Nebraska
www.cornhuskercouncil.org
Pine Burr Area Council, Hattiesburg, Mississippi
www.pineburrscouting.org
Thank You
Special thanks to the judges of this year’s
National President’s Awards for Marketing Excellence
Pat Beckman, president/creative director, Patrick Beckman Advertising Design Inc.
Jennifer Burks, public affairs director, Tom Thumb Stores
Barry Carter, vice president of beverage operations, Dave and Buster’s National Headquarters
Larry Chu, chief technology officer, RS Investments
Roger Cramer, public involvement manager, HNTB Corporation
Charlie Dierker, Web manager/editor, Texas Health Resources
Susan Eckert, owner, Eckert Communications
Art Garcia, creative director, CEO, Graphic Content, Inc.
Bill Grogg, president, NetPublication, Inc.
Lorraine Haacke, manager, marketing and processing, Commodore Financial
Colleen Hager, director of communications and marketing, North Texas Food Bank
Mary Beth Harrington, director, Volunteer Center of Dallas County
Sara Jalai, independent interactive producer
Joan Kilanowski, general manager, VMS
Wendy Krizmanic, account manager, PR Newswire
Wolford McCue, partner, Mitchell & McCue, RLLP
Eric Moore, vice president, Edelman
Patrick Patey, public relations manager, The Salvation Army—
Greater Dallas Metroplex Area Command
Alan Paul, graphic designer, Buckner Foundation
Laurie Adams Peake, creative director, LA Design
Patti Putnicki, freelance writer and marketing consultant
M arketing
&
B oy
C ommunications
S couts
of
A merica
1 3 2 5 W est W alnut H ill L ane
P. O . B o x 1 5 2 0 7 9
I rving , T e x as 7 5 0 1 5 - 2 0 7 9
972-580-2263
w w w. s c o u t i n g . o r g
02-447
2005 Printing
D ivision

NatioNal PresideNt`s award seveNth aNNual for MarketiNg excelleNce

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