OutDoor 2015 | HALL OF VISION

MESSE
FRIEDRICHSHAFEN
15 - 18 JULY
2015
OUTDOOR
2GO
THE TRENDBOOK
The
INTRO
The “Hall of Vision” presents a fascinating view of the
future in 2016. More than one aspect is brought into
focus. The three themes to watch are: Sustainability,
Authenticity, Innovation.
Sustainability
Outdoor is sensitised and gives focus to sustainability. Brands un­
derstand the importance of treating nature with greater respect.
Only nature gives us what we can no longer find in our daily lives:
Adventure. Energy. Balance. Brands today produce in a sustain­
able manner, consider the whole production chain from the fibre
through to the textile. Recycling old materials is essential to rid
the environment of ballast.
Authenticity
A growing need, originating with young people. The coming genera­
tion asks questions, wants answers: What endures in our fastpaced digital world? What does the future look like? Where will
the journey take us and what role do I play in it? A faint longing for
values, a yearning for constancy, a wistful glance back at tradition
– all this is reflected in the collections, colours, brand statements.
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Innovation
Technologies are the soul of outdoor products. Nowhere else do
we need more performance based on fibres, fabrics, materials.
A sea of innovations, and always there are new ones. Outdoor will
continue to grow, albeit in a different direction. Ecological inno­
vations are required. Not everyone needs everything. We need
appropriate finishes suited for the urban lifestyle and the 8,000m
peak in the Himalayas. Responsible stewardship of chemicals is
the new tagline. A real challenge – a wide scope for new innova­
tions, the first of which are introduced at the OutDoor.
The Trend Show
Daily at 11:00, 14:00 and 16:00 (Friday, 17 July at 16:30), the Trend
Show reveals where the journey will take us in 2016. Taking part in the
Trend Show: Kailas, Marmot, RedFox, Schöffel, Shimano, VAUDE.
The Trend Windows
Scenically staged to perfection, the four Trend Windows “City
Life & Travel”, “Hiking & Trekking”, “Mountaineering & Climbing”
and “Trail Running & Biking” take us into the different worlds of
outdoor culture. Each of the Trend Windows offers visitors inspi­
ration, food for thought and trend information.
The Trendbook
This booklet gives insight into the trends of 2016: Colours, themes,
brands and materials. Opinions shared by international retailers and
statements by bloggers and opinion leaders round off the informa­
tion content.
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Interview
NORA KÜHNER
tion for their collections. At the OutDoor she
will present the colours and trends for outdoor
clothing/summer 2017 in a talk at the Confer­
ence Centre East, Berlin/ Paris Room, on
Thursday, 16 July 2015 at 13:00.
Many of the collections introduced at the Out­
Door are based on the IDEAS Colour Card for
summer 2016. Its tagline, “Feeding the Plan­
et, Energy for Life”, was inspired by the univer­
sal exhibition Expo Milano 2015, where the
question was raised, “Where do we draw the
energy from for our increasingly fast-paced
dig­­it­­al life?”
Designer Nora Kühner is a seasoned profes­­sio­n­
al working in the sports industry. A member of
the IDEAS Active Sports Design Network for
many years, she produces seasonal trend and
colour forecasts that give product developers
for international sports labels valuable inspira­
4
Nora Kühner used this inspiration and applied it
to her work. Her aim is not to present clearly
documented facts. Colour cards require highly
creative and intuitive work. The social zeitgeist
plays into it as do thoughts that occupy our
minds, technological developments and their
effects on our life. It all sounds rather abstract
in places, hard to follow. But then you hold the
colour cards in your hands and see how tex-
Nora Kühner,
Designer
tiles, backpacks and shoes
at the trade fair match in
colour and are surprisingly
new, and suddenly it all
makes sense.
Her work requires Nora
Kühner to follow closely
the tendencies in our society to recollect and
return to what once was, noting that traditional
values are high on the agenda again. People
ask, what matters to me? what do I believe in?
Traditional values stand opposite fast-paced
activity, sustainability contrasts consumerism.
Natural balance is needed. But recollection
does not mean nostalgia for days gone by.
“What we need, rather, is an appropriate trans­
lation of our recollections into the modern
world. Not retrospective and vintage; what we
lack is a sensible balance between the conflict­
ing priorities in our lives. Nature plays a crucial
role here. It is where we recharge our batter­
ies, boost our emotional strength and energy,
find peace”, the trend expert confirms.
As Nora Kühner says, no one can,
or wants to, turn back time, even
if today’s world moves at an ever
faster pace and the balancing act
between digital age and inner
stability becomes more difficult.
To be fair, we enjoy the modern
comforts of our day and age that
make our lives so much easier. We live in a
season fraught with tensions, searching for
balance between moving forward and return­
ing to old values. “It’s not about a vintage
move­ment, but rather, taking what is important to us as humans and giving it a modern
interpretation”.
In her opinion, so the designer, people lack vi­
sions of the future. How will the digital world
develop? What will our Planet Earth look like
tomorrow? What will endure? “We are faced
with quite a problem, for sure”, Kühner states,
“how will we solve it? While we are making
technological quantum leaps, we must start to
protect our planet from ourselves”.
5
THE IDEAS COLOUR CARD 2016 ...
.... mirrors the new awareness of nature that is growing in us. The col­
ours are inspired by nature. Tradition stands next to modernity. Typical
outdoor colours catch the eye, such as deep burgundy, traditional dark
blue, rich green. The trend is moving away from colour blocking to a
focus on new harmonies. The aim was to create colour spaces, combi­
nations that range within individual colour families.
Energy for Life
The colour mood is active, vital and dynam­
ic. Colours sound like keywords. Deep red
tones represent vibrant vitality. Warm and
earthy nuances like burgundy and salmon
softly resonate with the vibrating intensity
of a bright red. Navy blue, soft lilac and
pale mint add accents. They underline the
vital energy of these striking summer col­
ours.
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Double Reality
Contrasts as we see them in real life: Abun­dance versus shortage. Flooding versus
dry, arid land. Deep, saturated colours
seem to mirror our blue planet in vibrancy.
The warming yellow of the sun sets itself
against the earthy brown and green fresh­­­
ness. They are joined by refreshing tur­
quoise tones.
Acid Blueness
The complex science supports us in the
development of radical and new ideas.
The laboratory of acid blue tones symbolises endless possibilities. This colour palette
is defined by shades of blue. They stand
for clarity, precision and purity. Accents
are added by pale colours such as lemon,
their hint of acidity making the colours ap­
pear somewhat surreal.
Fragile Fusions
Fleeting beauty enters the picture. Recol­
lection. Moments, as if frozen in time. Hold­
ing on and losing again. Nostalgia brings
scraps of the past to mind and for a mo­
ment overrides modern knowledge. This
colour scheme is slightly matted. Cool
lime stands next to creamy mint and blu­
ish mist. Contrasts are created with dark
berries, plum and pale ochre.
Tasty
These colours stimulate the senses like a
menu of aromas, scents and a plethora of
textures. This colour range is based on
opulent green tones, reflections of nature.
Enriched with nuances of deep red to
sweet pink. The colours tell the story of
natural diversity in nature, such as we
come across on our outdoor expeditions.
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Trend
STATEMENTS
Jeffrey Bowman England
Photographer, creative director, orator, author
Increasingly, there is the tendency to tell authentic stories.
People share real outdoor and travel experiences. It’s not
just about the products. The new generation is inclined to
seek out labels that communicate credible values. Sustain­
ability will be increasingly important. A number of labels al­
ready promote this aspect. That’s great. The information we
are given today makes it easier for us to decide on one or
another product. We know what im­
pact a product has on the environ­
ment. It is essential to understand
how important longevity is in prod­
ucts. This matters today more
than ever.
I notice that labels are begin­
ning to realise that outdoor
enthusiasts want something
that works just as well in the
city, looks good and offers the same freedom and high per­
formance you need in the mountains without sacrificing
aes­
thetics and style. Some labels have internalised the
ethos of “The Outsiders” and develop products that are in
line with the new outdoor culture. This is more than just a
passing trend. www.jeffrey-bowman.co.uk
8
Hendrik Morkel Finland
Freelance journalist, blogger, photographer
I expect the development over the last
few years to con­
tinue.
I would think that generally in the
outdoor sector we will see
more eco-sensitive materials.
Sustainable production is in­
creasingly important. Labels
today already have ecofriendly textiles available
to them that are not
made from petroleumbased fibres. More and more consumers want that. They are
clued up about the various certifications and labels, and I’m
sure it won’t be long before we see these standards enforced
across the board.
The trend towards light equipment will continue. Thanks to
lightweight and hard-wearing textiles manufacturers can offer
robust products of little weight. I believe we will also see more
multifunctional clothing suited for more than one type of sport.
The consumer will need just this one multi-purpose outfit then
to practice all sorts of sport.
In terms of colours, I think the sector will move away from the
rainbow scheme of the last years and towards more muted,
less loud colours. Black will dominate in 2016, alongside rus­
set, green and yellow tones. So if you are into neon colours,
you’d better grab them now while you still can!
www.hikinginfinland.com
Blogger statements
Corinna Bendereit Germany
Blogger
It’s all about power, about passion, but also about looking
the part! I see the greatest potential in us ladies. Surfing the
web, I can see that women are increasingly interested in
the outdoors, are keen to push the envelope and don’t care
about getting dirty in the process! I think that’s brilliant and
I can’t wait to see a larger female contingent in the outdoor
community.
The women’s MTB or winter sports camps that we see
everywhere now are another sign that we women have
become braver. We want to have a crack at things, but
preferably among women. Be it trail running, via ferrata or
stand-up paddling (SUP), our interest in sport and exercise
knows no bounds. Women appreciate good products, with
so little out there for us. This ranges from femi­
nine outdoor clothing and sports equipment to
gimmicks such as pink outdoor cams.
We are ready to conquer the outdoor market.
The industry has finally understood that wo­
men have their own unique needs, in regard
to style, details, everything! A survival hair
grip with integrated knife and Allen key
therefore will have the gadget heart of a
real outdoor lady beat all the faster. And
when the adventure is over? Typically, we
will want to indulge in a wonderful well­
ness treatment at the end of the day. To­
tal cliché, I know, but just the ticket!
www.outdoormaedchen.de
Ulligunde / Erika Spengler Germany
More and more, people are drawn to the mountains.
Understandable, the fresh air, the tranquillity, mesmerising
nature, the element of danger our normal lives no longer
hold, being confronted with your­
self … But how many would in fact
do this regularly, take to the moun­
tains, if they could not then post
photos of it on the Internet?
The desire to define yourself and
to promote your image seems
to me to be a primary need in
many people. This is confirmed
in many ways, such as the completely overprized t-shirts you
get – at least in rock climbing –
with some sort of saying or art
design printed on them purely
for attention-seeking purposes.
I find it interesting that the “real” rock climbers, and by that
I mean those who have been in the game for a long time,
are seen wearing completely normal, even slightly worn,
clothes. They don’t seem to care much for flashy outfits.
They practise their favourite sport for themselves, out of
true passion. For no one else. I sometimes wonder who
this new generation wants to impress with their climbing?
Why do we do it – for whom? For us? Or maybe also a bit
for others? For a pat on the back? To get attention on the
social web? “For me, obviously!” some may instinctively
say. But … is it true? www.ulligunde.com
9
Jakob Oberrauch Italy
GF Sportler AG
The primary outdoor trend here in Italy I see as trail running.
Not new, but still very much on the up. Running has grown
in popularity over the years, you can do it anywhere at any
time, without much preparation. Trail running, or in the hills,
hill running, came about much at the same time as the run­
ning boom. Both combine intense ex­
periences in nature with a real athletic
challenge.
From a commercial point of view, I no­
ti­ce that climbing gear today is increas­
ingly trendy. The climber has always
been a cool kid, had his own style. But
that was laid-back and casual, wearing
oversized cotton shirts. Now you get
snazzy climbing outfits inspired by run­
ning and fitness.
We also see the young generation re­
discovering mountain climbing. They go out into nature again.
Young people take pleasure once more in using their hands to
scale walls and climbing outdoors.
Youngsters these days have developed an awareness of
sustainability and the preservation of nature. Compared to
Germany, Italy is way behind in sustainability, especially the
older generation. The younger ones are different, that’s ob­
vious from talking to them. They come into the shop already
well-informed, want to know exactly where a product comes
from and how it is made. In my opinion, this is a very positive
development in the interests of nature.
10
Jochen Schnell Germany
Senior Executive at Intersport
Outdoor remains a comprehensive category. The experi­ence
in nature, the sense of tranquillity in the mountains, the exer­
cise all have a positive impact on health and wellbeing. It is
a social megatrend and it’s still going strong – even if the
outdoor boom has levelled off distinctly in recent years.
Big sellers in the future, we believe, will be products that are
quick and easy to pack. They hardly take up space, weigh
little and can easily travel in the backpack, on the bike or in
the car. No fuss.
Also in right now are materials and looks that reflect the ur­
ban lifestyle but offer high-performance and water-repellent
properties. Young families in particular are increasingly drawn
to the cities and they are keen to exhibit this lifestyle. Again,
this is a megatrend.
Trend products today must
also be designed to allow
optimum combination.
Colours and categories
of a collection must be
coordinated so they can
be worn to suit person­
al preference. Which
takes us to the next
megatrend – individu­
alisation. These are
the very trends that
we will focus on in
sports retail.
Retail statements
Rainer Angstl Germany
MD and CEO of Sport Schuster,
Munich
Looking at the retail sector today,
I believe outdoor remains a difficult
market. The textile branch offers far too little inspiration in
terms of style and fashion. Purely functional clothing, our
traditional DNA, is ailing. This is an opportunity for smaller
labels without traditional looks. Promotions at our store
have confirmed that a label is successful not when it adds
high-performance features to its textiles, but because it
prompts the right feelings in the consumer.
Unfortunately, in my opinion, the new idea of a multifunc­
tional approach that combines active sports with outdoor
elements, as seen in collections like “Mountain Athletic” by
The North Face or the Terrex “lightweight issue” by Adidas,
was not implemented well enough to find a ready market.
We are firm believers in comprehensive collections suited
to several fast forward types of sport. The consumer today
pieces these outfits together from various departments, it’s
unusual to find them in one place. We as retailers need to
rethink this and create such areas. Much more informing
needs to be done by the brands, and we all will need to go
the distance.
Colour, especially for shoes, is the vogue, much like sleek
and stylish outlines. The traditional climbing boot is still sell­
ing, but the big bucks in impulse purchase business are
made with lightweight multifunctional shoes for climbing.
These can easily scale up to 2,000m, but cut as neat a fig­
ure with shorts on a city tour of Venice.
Thomas Lipke Germany
CEO Frilufts Retail Europe AB, Sweden, GF Globetrotter
From my vantage point I look at two major markets and see
here urgent need for consolidation, better margins and a
stabilisation of prices at the point of sale. Price monitoring
in on- and offline retail is vital in times of complete price
instability.
The trend is towards technical improvement of the cooper­
ation between trade and industry. Focus is given to more
effective information on availability and networking thanks
to modern IT projects. Systems need to be networked so
information on products flows much faster in real time
for the outlets, wholesale and the labels. Better logistics
means happier customers. In times where everything can
be purchased online, issues such as emotional ties with the
customer and prompt deliveries are extremely important.
Both the Swedish and the German market are
harmonious in principle. There are few
marked differences, except that the
winters in Sweden are still winters.
Longer and colder. It would be time for
us to think outside weather and sea­
sons, to ensure better coordination of
the sales mix and a more exact positioning of the products, and to create
new ranges. We need joint concepts
with the industry. And let’s face it, whe­
re better to do this than in the outdoor
sector with its performance clothing sys­
tems and layering principle?
11
Trend theme
CITY LIFE & TRAVEL
12
Summer feeling in the city
Meetings all day, deadlines, activities. Everything always needs to be quick, as if in a con­
stant race against the clock. We are in the city, but we long for tranquillity, a break, to give
our souls room to breathe. Nature is out there somewhere, out of reach for now. So we
seek out green oases in our environment, nestled between rows of houses and streetscapes. An outdoor climbing wall or a climbing centre, a sports field or the waterfront for
a run to alleviate the stress. The cities are changing. Designers create urban oases, small
parks, naturally styled inner courtyards, lawns made to chill.
Green spaces in urban areas have become essential in the hectic pace of our daily lives.
This may even carry over to our travels. We visit places, interesting cities and modern
strongholds of our civilisation, go on expeditions, and in the midst want a place to rest and
relax in the sea of houses. Urban life in summer can be hot and sticky, and it can be windy
and cold: it drizzles, it rains or the sun shines relentlessly. The streets are paved or tarred.
The scorching sun reflects off the black tarmac, thrown back like bright light on hot desert
sand. Outdoor also happens here in the city. People walk instead of taking the bus, car or
taxi, and so are exposed to the natural weather conditions.
Urban outdoor clothing is more than a trend, it is sensible apparel. Light performance jack­
ets, wind and water resistant, weatherproof shoes that accommodate the office look as
much as a stroll through the park or the pedestrian zone. Well equipped, but not over­
dressed in performance aspects, when caught off guard by a rain shower, when braving the
elements while out shopping, or if the coat needs to be slipped on over the jacket on the
way to work, as the temperatures in the morning are still on the cool side.
Urban Life for city adventures
Urban Life Collection is the label manufacturers give their lines that meet the requirements
both of city life and travelling. A bit of fashion. A tad performance. A spot of casual non­
chalance. Clothing for active people, pure and simple. It must be comfortable to wear, look
and feel right even off the mountain or the hiking trail.
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Sustainability features large here, hydrostatic head and breathability do not need to meet
the standards of mountaineering apparel. All that is required is water-repellent finishes that
can be reproofed after a few washes. Ecology made visible. Fabrics are made of natural
fibres or a blend with synthetic fibres. Natual look cleverly disguises technical performance
aspects. Recycled fibre materials are worked to provide soft fabrics and flowing jerseys
made of cotton, Tencel, viscose and linen.
City Life & Travel is arguably the trendiest theme of the Outdoor collections. Comfortable
sportswear, cool styles and a diversity of designs and details that are as practical as they are
clever. Some playful, some somber or casual, some young or feminine. The shapes remind
only vaguely of the performance wear of mountaineers, catering more to the ideas of vision­
ary globetrotters, explorers and urban adventurers. Outdoor look with a hint of fashion,
practical details, wash-and-wear properties, and a few sporty aspects are commonplace in
the city. Clothing that’s as practical as it is stylish and comfortable. The designs are sporty,
trendy, casual, and ideal for all types of activities. Robust jackets, casual trouser shapes, a
large selection of t-shirts, linen shirts, and blouses. Comfortable garments that easily sur­
vive transport even in a tightly packed suitcase without leaving wrinkles. Urbanised fashion
and functionality are not mutually exclusive.
Hidden performance for more fashion
Performance fabrics promote casual aesthetics with a hint of sportswear and cleverly disguise
their qualities. Downproof fabric structures, permanent antistatic properties, moisture-wicking
fibre blends, invisible UV protection, cooling and thermal effects for a new form of tempera­
ture regulation, reflective details for improved visibility at dusk and dawn are only some of
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these features. Colours follow the rule that it must be neither shrill nor bland. Colours come
in pairs: royal blue and mustard, coral red joins dark turquoise, apricot and aqua blue match
surprisingly well. Brown tones have always been an expression of urban chic and now are
married with pastel nuances. Vibrant blues create fresh depth. Aubergine or plum adds inten­
sity to neutral grey or a deep moss green with ecru. Fresh colour duos such as apricot and
aqua, ocean blue and maple, or dark plum and walnut brown give garments a feminine note.
TRENDcolours
15
Trend theme
MOUNTAINEERING &
CLIMBING
16
Summit in the mountains
Mountaineering and rock climbing require solid experience, great athletic abilities and keen
technical knowledge to maintain safety in rock and nature. Strength. Courage. Smart moves,
clear thinking. A sense of danger. Mountaineering is exertion, challenge and escape all at
once. Exertion, because you will need to push yourself to the limits of physical and mental
endurance. Challenge, because mountains and nature are unpredictable. Escape, essential­
ly for the mind, as you leave behind the daily grind in today’s fast-paced digital world with all
its cares and concerns. The head becomes clear. The view of the world from the distance
atop the mountain helps anyone regain their balance. Mountaineers, climbers and hikers
find in mountaineering what they cannot get elsewhere in daily life. What could be better
than the feel of rough rock beneath your hands, to arrive at the summit and believe you can
touch the sky? It’s like a spiritual moment of purity and beauty.
Alpinism has its own rules, requires equipment and functional clothing. The glamorous world
of fashion, the perfumed air of international catwalks, the rich ambiance of haute couture
– these all have no place here. Rather, focus is given to classic clothing systems, sensible
multilayer look and precisely coordinated features that complement each other to keep the
alpinist warm in ice cold or changing temperatures, or dry when sweat pours from every
pore while climbing the rock, and to protect from the biting wind at dizzying heights. De­
signs and details leave no room for experiments, preference is given to the tried and trust­
ed, good aspects are improved to make them even better. Inspiration comes from newly
developed, innovative fabrics and modern fibres, worked into high-performance materials
with properties that make the experience easier and safer. A mountaineer must be able to
rely on his gear. One hundred per cent. It makes his adventure in unpredictable nature not
only more pleasant, in extreme situations it may even save his life.
Sophisticated performance in clothing
The styles and silhouettes change only marginally. Mountaineering requires classic jacket
concepts made of wind- and waterproof materials and functional details including hoods
17
that fit over the helmet. Details such as drawstrings, adjustable cuffs and high collars are
indispensable as protection against penetrating wind and moisture. Outdoor apparel in
the coming summer of 2016 will be lighter still. The designs offer unrestricted freedom
of move­ment. Young concepts will be climbing to new heights alongside fibre blends with
natural fibres, combined with moisture wicking high-performance fibres. The more extreme
the tour or expedition, the more precisely the clothing system and the various layers must
be planned so items can be exchanged or added quickly and flexibly in changing weather
conditions. That they all need to be complementary in functional terms goes without saying,
because each layer must transport the moisture outwards without holding it.
Textiles have become lightweights, downproof materials for ultralight insulated jackets and
waistcoats and for the insulation itself. But even laminates for breathable, waterproof shells,
mostly made of nylon, polyester or polyester blends bonded with waterproof membranes,
weigh increasingly less. ‘Lighter is better’ has been around as a trend for a while, but 2016
will see fabrics up it a notch with weights of 50-80g per square metre. Many jackets, even
2.5 layer laminates, can be folded to minimal pack sizes and carried individually in the back­
pack.
Classically new colours
Surprising new colours for mountaineering and climbing! Classic dark blue features in the
mountaineering apparel especially of men, taking us back for just a moment to the olden
days. Jackets and trousers remind of grandpa’s closet. A new understatement. At second
glance, though, we recognise a modern interpretation. The colour combinations for climbers
are fresh, modern, young. Yet dark blue runs like a golden thread through all the labels.
Aston­­ishing how perfectly most of the products from textiles to backpacks, shoes and ac­
cessories are colour coordinated. A rich palette of different blues appears in the high-per­
18
formance lines for both ladies and gents. They are combined in fresh and stylish designs,
mostly within the same colour group, and paired with just one other colour accent. These
may be delicate or fresh, surprising or traditional, depending on brand statement and appli­
cation. Generally, though, accents are used sparingly. No bold colour blocking here. Nothing
flashy.
Aquamarine is combined with earthy red. Pearl partners with fresh Tiffany blue. Hydro-blue
complements vibrant green. Granola looks almost elegant next to understated grey. For
the ladies there is also magenta or plum red blending with pale turquoise. Coral red creates
a dynamic bond with candy pink. A well-woven tale of colours. Their names are as avantgarde as designated by each manufacturer.
TRENDcolours
19
Trend theme
TRAIL RUNNING &
BIKING
20
Trail running
The running boom continues unabated. Trail and mountain running have become athletic
alternatives to road races, competitions or even marathons. Be it in flat terrain or the moun­
tains, running along narrow paths off comfortably spacious tracks requires stamina and
strength. Those who have watched mountain runners in a competition or like to blaze their
own trail onward and up on narrow paths know we are talking extreme sport here. An inde­
scribable feeling of energy, endurance, adventure and oneness with nature.
Pushing yourself far beyond your own limits is part and parcel of the whole experience.
Every muscle is engaged to breaking point. Every bump in the ground forces a quick reaction.
Uphill. Downhill. Gentle slope, round the bend, and up again. Leaping across stones and
streams, navigating branches and manoeuvring with sure-footed steps in narrow spaces
through dense vegetation. Sweat pours from every pore. The heart pounds like a drum. The
pulse explodes with every step. Nothing compares even remotely.
Soft forest soil underneath means less impact on the joints. The scent of wood travels up
the nose. Exciting like a new designer perfume compared to the exhaust gas inhaled when
running in the city. In direct contact with nature at its closest. Never mind that the singing
of the birds and the sounds of nature barely register for all the thumping in the ears with
exertion, they are still there. Lodged in the subconscious and rendered as feelings of elation
that spreads through every exhausted cell of the body at the finish line.
Run where you like
There are less extreme alternatives, even in the city. Go for a run on less frequented paths
along Munich’s Isar, Hamburg’s Elbe or in areas around Berlin before the crack of dawn and
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you will get similar feelings. A positive way to start the day is a rendezvous with nature.
Or bring it to a close in like fashion and so leave behind the stresses of the day. Let your
body sweat it out, your mind relax. The new trail running apparel is inspired by the world of
running as much as the outdoors. It must bear up to dynamic movements. Features such as
light weight, optimum moisture wicking, quick drying, extreme elasticity, a certain measure
of compression, and sleek fit are influences from running. Outdoor complements whatever
else is required to run off the beaten track. In the first instance, this is all the essentials that
prevent chills through heavy sweating in wind and weather or cool temperatures. Every­
thing on the body must be light. Each excess gram means unnecessary dead weight. Opti­
mum breathability is a must, as the body generates a great amount of heat. Useful details
are added as much as necessary and fitted as sparingly as possible.
If the forecast is for rain, ultralight rain protection is worn in a belly bag round the waist or in
the designated back pocket. Super lightweights tip the scales at roughly a couple of energy
bars. Apparel features abrasion-proof and elasticated inserts, functional hybrid designs for
jackets and waistcoats with intelligent ventilation holes. This is rounded off with carefully
conceived little pockets that can hold important items such as car keys and coins.
Colours radiate vitality
Unsurprisingly, the colour scheme is as explosive as trail running itself. Red and orange
through to pink, matched in all possible combinations, feature loud and clear in a range of
vibrant shades. Matched with black they take on a new vitality. Brilliant colours, comple­
mented with warm and earthy nuances such as burgundy and salmon, subtly tone down
any flashy tendency to a rather more interesting vibrancy of colours with matt intensity.
Pink continues to charm the ladies, but it’s all in the new blend: sidestepping cute, it pre­
sents itself in sporting synergy with green, blue or onyx. Green and blue side by side just
22
as effectively deliver a fresh and powerful statement. Navy blue, soft lilac tones and pale
mint underline the dynamic energy of this sporty range of summer colours.
In terms of fabrics, most of the collections offer a purely functional yet highly versatile
selection, always taking account of the required properties. The fabrics may have a light
aspect to them, as if made from natural fibres, hiding valuable inner qualities. Generally,
however, they have more of a reflective shine, structural effects result from the type of
knit or weave. Sleek-fitting layers hug the body with single- or double-faced jersey of
differ­ing volume. Dynamic compositions of semi-transparent and opaque layers create a
sense of movement and three-dimensionality.
TRENDcolours
23
Trend theme
TREKKING & HIKING
24
Hiking & trekking trend
Adventure in unspoilt nature. Exposed to the elements, challenged by wind and weather,
surrounded by scents, sounds and colours – that’s what trekking feels like. Step by step,
mile by mile, altitude metre by altitude metre. The journey is the destination. No haste. On
your feet, far from modern civilisation. Fanned by a whiff of exploratory spirit. Consciously
discovering lands and landscapes. Hiking draws the focus away from the whole and onto
small details. In a constant rhythm – almost ruminant – we take step after step, find inner
peace along the way, recharge our batteries, experience harmony. Once out and about
we understand the importance of nature as a place of retreat that allows us to escape the
stress­es of life for a while.
Hiking is an escapade where speed is of no consequence, indeed becomes entirely irrele­
vant. Equipped with map, GPS and backpack, we leave civilisation far behind. We ramble
along hiking trails, enjoy blue skies and absurdly beautiful sunrises and sunsets. Hiking clears
the head. Trekking is the trend. It matters not whether we trail the wilderness of Scandi­
navia, the harsh mountains of Nepal or the soft seascapes in European regions – nature
always takes centre stage. Whatever we need in products and clothing for multi-day tours
and trekking holidays must measure up to specific functional expectations.
Equipment with different priorities
When all belongings are carried on the back, hikers and trekkers must limit themselves to
the bare minimum. Lightweight, practical, durable and, preferably, quick to wash on the
go, these are the basic attributes. Clothing must protect from the wind, keep sudden rain
showers from soaking the body and balance fluctuating temperatures early and late in
the day. Durability and longevity. These garments are often our only textile companions.
This leaves no room for compromise and nothing must be left to chance. Reliability is the
name of the game.
A well-fitting backpack with the right packing volume accommodates the necessary, and
especially lightweight, equipment. It decides on the success of a tour. Backpacks today
25
are incredibly functional. It is interesting that most manufacturers offer them much like a
fashion accessory in the same colour scheme as the clothing. Once a simple backpack,
today it is defined by a set of exceptionally clever functions and has advanced to become
a stylish companion.
The collections for 2016 include a wide selection of jackets, trousers, shorts, shirts,
t-shirts and hiking blouses. Most are made of moisture wicking, fast drying fabrics. Now
and then you may find various cotton blends. It depends where and in what temperature
regions the tour takes you. In tropical countries, for instance, cotton and cotton blends
have a refreshing and pleasant cooling effect that cooler regions will not require.
Trekking is popular at any age, and so the styles are fashioned accordingly. The collections
range from young to traditional, fresh or muted, understated or casual. What you will not
find is garishly loud colours that vie for attention.
Brilliant summer sun colours
There are some really nice colour combinations, appealing prints, stylish designs.
Always, the material is enhanced with special finishes for a variety of attributes. Treat­
ments so they dry quickly with antibacterial properties, that offer a certain level of UV
protection or make them resistant to pilling. Finishes improve their performance and make
them suitable for use in different weather conditions. Citrus yellow like an explosion mix­
es into the colours for men, blue and green tones are more on track for appealing to wo­
men. Dark turquoise contrasts with lead grey, royal blue with sand, basil with coffee
brown. Coral red and moss green complement the summer palette. Colours come over as
abstract, vaporous shapes, gentle waves or fragile veins. Many a time, the mood is shaped by
26
opulent green reflexes. These are joined by deep raspberry red with candy pink. The new
fabrics focus on the haptic perceptions of feel and fall. They may hide cleverly defined
performance but play with surfaces and weights. Coatings and lamination reinforce the
water resistant properties, but give equal distinction to visible textures. Classic, everyday
elements like twill, gabardine and ripstop make an appearance, translated into the modern
equivalent of high-performance fabric. Where prints or patterns are used – these are
graphic, borrowed from nature such as rough geological rock formations or botanical
motifs as all-over prints.
TRENDcolours
27
Participants
TREND SHOW
n.
climbing a mountai
ing static. I have to be
I‘m not good at be
28
Michael Ovitz
KAILAS Outdoor Trend 2016
“The biggest trend we’re seeing is the variety expected by consumers in their mountaineer­
ing and climbing gear today. It has to meet all the requirements of high-Alpine expeditions
while also being suitable for everyday wear,” says Selene Zhu from Kailas. “We’ve achieved
this with a material that everyone loves: denim.” In stark contrast to most outdoor trouser
designs, Kailas has focused its attention on a material familiar to us all. Although denim is
typically associated with being “bulky” and “inflexible”, Kailas knows better. “Thanks to
modern threading technologies, we can modify jeans in such a way that they retain their
typical feel while being suppler, lighter, more breathable and, most importantly, more stretch­
able. Since it is incredibly durable, denim is suitable for all extreme requirements.” Cordura
is also attracting special attention; used in the right places, this fabric offers high abrasion
resistance on cliffs and climbing walls. “We have a distinct philosophy when it comes to
colour. We’re inspired by nature, not colour charts. We design products that inspire people
to get outside and enjoy nature’s bounty. One of our brand’s special hallmarks is that we add
Asian religious and cultural elements to our apparel in the form of embroidery, prints and
detailing, which means we design products with stories.”
A key Kailas garment is climbing trousers. Perhaps the most sophisticated ones are the Niu C
Denim Rock Climbing Pants. These trousers are made from four-way stretchable fabric, which
is fast-drying and durable thanks to Coolmax blending and Cordura. Featuring subtle embroidery
of the Chinese character for “Qi” and accents in contrasting colours, the climbing trousers have
an enigmatic Asian feel. Designed for warmer temperatures, the three-quarter length Niu C
3/4 Men’s Climbing Capris offer more legroom with the same great functionality. A special
stonewash treatment gives them a light patina and a subtle retro look. The trousers could quickly
become part of every climber’s favourite gear, naturally featuring Cordura to reduce abrasion to
the knees, inner leg and seat. The gently curved, ‘o’-shaped inner leg, developed by Kailas, is
field-tested and offers virtually unlimited freedom of movement for straddling when climbing.
www.kailasgears.com
Hall A2
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29
30
it and solitude
gr
d
an
ck
ro
e
th
ith
w
ountain and feel one echoing back at me. Bradley Chicho
m
is
th
b
im
cl
I
s,
ht
ig
Highest of he
MARMOT Outdoor Trend 2016
“Bouldering and climbing is a big trend that we’ve expanded on with our Sportswear Rock
range”, says Marc Wachter at Marmot. “For us, ‘outdoor’ literally means being outdoors.
With our collection, we give a nod to all activities from traditional hiking to extreme mountain
sports – because between these two extremes there are a lot of trends for many activities.
In our core competency – sleeping bags and tents – we’ve also upgraded all our products
with innovative and sophisticated technology and have even developed a few new ones.
In doing so, sustainability and responsible manufacturing were a top priority”.
Marmot is taking things to the next level at Outdoor with the latest version of its proven
Marmot NanoProTM technology, first developed in 2014. The result is a diverse range of
innovative waterproof garments. NanoPro is a highly breathable, extremely waterproof
membrane technology that offers even greater comfort thanks to its enhanced breathability.
A new, three-layer version of the membrane can now be found in the Red Star Jacket for
men and the Starfire jacket for women, as well as in the matching three-layer trousers.
These breathable, yet durable jackets and trousers allow the wearer to enjoy unlimited out­
door activities – whatever the weather. At Marmot, our motto for waterproof technical gear
is ‘the rain stops here’!
The Red Star and Starfire jackets are made from stretchy material with 100% sealed seams.
They boast a range of sophisticated details like a hood that fits your head perfectly with a
laminated brim and backpack-suitable front pockets. The Angel-WingTM cut developed by
Marmot delivers a perfect fit with every movement and gives the wearer additional, allround comfort. “Take a look at our colour palette and you’ll see that we’re bang on trend,”
says Marc Wachter. For men, this season’s popular dark blue is combined with lighter
nuanc­es. The gear is a little more colourful for women, with bold shades like bright orange
paired with a variety of berry and mint tones to inject a little colour into your outdoor image.
www.marmot.com
Hall B4
100
31
xwre
32
ing every nerve
ak
m
,
sm
ia
us
th
en
g
they are in us, kindling every pore and cell of us. John Muir
d
an
ns
ai
nt
ou
m
e
th
quiver, fillin
We are now in
REDFOX Outdoor Trend 2016
“We see ‘light, but durable’ as one of the biggest outdoor trends, brought to life with
materials and constructions that weigh next to nothing, but can stand up to the harshest
requirements of outdoor sports”, says Monika Rausch from RedFox.“This is achieved
thanks to hybrid construction. Hybrid construction is nothing new, but for us it’s still a trend
topic. Thanks to modern materials, we can precisely target specific functions to different
parts of the body. This means we don’t just develop products for polar opposite leisure
activities; we’re able to occupy the grey area between two extremes. We’ve therefore ex­
panded our product range for all kinds of activities and target groups”.
At RedFox, function comes first. The perfect fit and reliably functional material are key ele­
ments of the brand’s philosophy. The entire fitting system has been re-engineered, starting
with a superior fit as a basic requirement. Functionality is also found in the details: “We
work intensively to optimise every detail in terms of construction and material choice.”
Once a product is developed, it’s very hard to improve upon it. If new trends emerge that
call for different features and functions, these can serve as a basis for further development.
“We particularly focus on the details, because we believe that remarkable innovations are
often found in the details, not the bigger picture.” RedFox’s colours of choice for its collec­
tions are informed by international colour trends, which are then integrated into its designs.
Ultimately, the colours are those that reflect the emotions of outdoor sports and the unique
character of this technical brand. The company has to capture the needs of different mar­
kets while offering a timeless, striking colour palette.
Two of its most notable outdoor jackets include the X6 GTX and the Quasar. The Storm
Jacket X6 GTX, the shorter of the two, is made with Gore-Tex and represents RedFox’s
most technical waterproof hardshell. Meanwhile, the Quasar is a beautiful, lightweight Pri­
maLoft jacket with precisely crafted details, superior functionality and the best possible fit.
redfoxoutdoor.com
Hall B4
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33
xwre
an and Nature
M
n
ee
tw
be
k
lin
e
th
at
broken. Leo Tolstoy
ons of happiness is th
iti
be
t
nd
no
co
l
al
st
sh
fir
e
th
of
One
34
SCHÖFFEL Outdoor Trend 2016
“We consider ourselves to be hiking experts. This summer’s motto is ‘Modern Hiking’,
which sees us placing the perfect products for hiking, hill walking and all kinds of outdoor
and on-the-go sporting activities at the top of the agenda. It’s our goal to use innovative,
technical materials, develop successful designs and cuts, and offer top functionality in gar­
ments that are equally suited to everyday wear”.
These aims are embodied in three collections, Everywear, ZipIn! and Urban Travelling, all of
which combine ease and independence. With the new 120 (140)-gram Everywear Superlite Windbreaker, Schöffel has added another winning garment to its successful Everywear collection. Clothing for leisure and hiking – in the mountains and the lakes. The jacket is
super-light, windproof and has a rolled-up hood and an adjustable hem. It can be folded down
to the size of an apple for easy packing, and is sure to be an unassuming, yet indispensable
companion on your adventures. The new Urban Travelling range can do anything and every­
thing on the go. Functional, stylish, and suitable for everyday wear, the bluesign-certified
Channing (ill. right) is a super-lightweight, elastic, water and windproof, 2.5 layer all-weath­
er jacket for men made from waterproof Venturi material. It folds into itself and packs small.
The jacket features all-new P4Dry printing on the interior, a sustainable technology that
uses recycled coffee grinds. It features a dry touch and is quick-drying, odour-resistant, and
super breathable, while also offering UV protection. Channing is also ZipIn! enabled, which
means that the matching reversible quilted jacket, quilted vest, and micro and medium
fleeces can be added with ease. “For summer 2016, we’re working on fluorine-free wa­
terproofing treatments (impregnations) in PFC-free jackets and trousers, all while retaining
the usual Schöffel quality performance. In addition, these products are bluesign-certified,
which is very important for us”, adds Schöffel. The collections are available in the fresh
and summery colours of nature, including up-to-the-minute berry shades, light blue, fresh
green and yellow shades from bright to mustard and gold, all paired with dark, earthy tones.
They symbolise joie de vivre and the joy of movement, expressing energy and vitality while
demonstrating our emotional connection with nature. All of the colour concepts were de­
veloped by Schöffel’s in-house designers. www.schoeffel.de
Hall A3
300
35
36
ve to sweat up
ha
u
yo
e
nc
si
,
st
be
y
e contours of a countrand coast down them. Ernest Hemingway
th
n
ar
le
u
yo
at
th
e
cl
the hills
It is by riding a bicy
SHIMANO Outdoor Trend 2016
“Our trend is Transalp, crossing the Alps with a mountain bike. We call this new movement
Cross Mountain, and its popularity is growing,” says Martin Ilg from Shimano. “Mountain
bikers looking for a challenge beyond tarmac roads are our main focus, and we’ve
developed rucksacks, MTB shoes, shorts and sweatshirts especially for them. These gar­
ments are intended to help Cross Mountain bikers achieve their athletic goals. This is reflect­
ed in details like the padded hip panels in the Explorer Shorts and the integration of func­
tional materials like WINDSTOPPER fabric in the XM Glove. We’ve placed a high priority on
top-quality materials and have carefully designed each and every detail of our apparel.” Top
functionality is combined with ultra-modern colours, with a popular deep blue, in this case
Aegean blue, paired with blue tones like lightning blue and black. This calming colour scheme
for men sharply contrasts with bright orange for women and a rich viridian green with black
accents.
The collection’s highlights include the Explorer Shorts, which comfortably adapt to sport­
ing challenges thanks to the integration of protective features. Padded hip panels reduce
impact in the event of a fall or collision with obstacles in narrow terrain. The strategically
positioned padding reduces pressure and rubbing on the hips, even when you’re wearing a
fully laden rucksack. There’s more shock-absorbent padding in the lower back. The integrat­
ed inner shorts have a thick, breathable seat cushion for an extra-comfy ride. The Explorer
Shorts are made from four-way stretchable fabric, making them extremely comfortable to
wear. They have plenty of pockets and the waist can be individually adjusted. 360-degree
reflective strips provide enhanced visibility in low light and at night.
The WINDSTOPPER XM Glove is another interesting development. Hands are delicate and
need to be well-protected on wild bike trails through rough terrain. To protect the backs of
the hands, the Cross Mountain Bike Glove features WINDSTOPPER technology, one milli­
metre-thick EVA padding and a Shimano-developed extra-compression structure that fits
the hand snugly thanks to a velcro wrist closure. The integrated grip pad ensures a good grip
even in the wet. www.shimano.com
Hall B4
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37
ww.vaude.com
38
with
We do not see nature
our eyes, bu
d our hearts
an
gs
in
nd
ta
rs
de
un
r
t with ou
. William Hazlitt
VAUDE Outdoor Trend 2016
“In summer 2016, we’re focusing on lightweight apparel. We aren’t just haggling every
gram; we’re looking for the best possible compromise between lightness and durability
using innovative, sustainable materials. We’re delighted that sustainability has become a
lasting megatrend that’s going from strength to strength in the outdoor industry. We see
ourselves as a pioneering brand and will continue to pursue innovation in the future”, says
VAUDE. In fact, the well-established, fresh-faced company has long shown the outdoor
industry that an ecological approach to choosing materials, production and business man­
agement can be successful over the long term.
The company uses modern processes and innovative recycled materials such as those
made from reconditioned fishing nets, which are appearing for the first time in its Scopi
SYN jacket. In addition, its latest collections include organic cotton, certified leather from
Germany and feather-light down with an ethical manufacturer’s guarantee. In the Trend
Show, the label will showcase a cross section of products from its Mountain, Trek & Hike
and Urban Life ranges.
One of the highlights, the Scopi SYN jacket (ill. right), boasts an intelligent material mix in
a hybrid construction, providing excellent temperature control in the breast, stomach and
back panels thanks to highly breathable, insulating Polartec Alpha. The jacket features 60gram quilting for the first time. The slightly stretchy, insulating fleece helps to maintain the
perfect body temperature while protecting against unpleasant cooling from the wind chill
factor using wind-resistant Pertex Microlight material. The sleeves, side and back panels
are made from jersey fabric, and quickly wick away moisture from the body while offering
unlimited freedom of movement. As for the colour scheme, the company is more or less
following international trends, with a focus on natural colours of all kinds. For summer 2016,
VAUDE has opted for rich turquoise and fresh green tones, combined with ruddy apricot and
bordeaux shades. For its Urban Life collection, it has gone in a light, summery direction with
airy pastel shades. Importantly, this colour and design concept is universal, meaning gar­
ments from every collection can be combined with colour-coordinated rucksacks and bags.
www.vaude.com
Hall A1
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39
Trend theme
MATERIAL
Manufacturers have evolved to develop new functional
materials – and with good reason. Indeed, waterproofing,
breathability and moisture wicking are no longer enough to
impress consumers. This season’s buzzwords are top func­
tionality with aesthetics, feel, lightness, and wear comfort.
A soft, natural feel is now expected to go hand in hand with
performance materials and have a pleasant, natural fibre
look. And all this has to be manufactured as sustainably as
possi­ble; with long-lasting, eco-friendly products made in fair
work­ing conditions. This is no easy task, but many manu­
facturers have succeeded in adding some truly exceptional
material properties to their collections.
40
The latest authentic-feel garments are produced by
blending natural fibres with functional fibres made of
polyester (PES), polyamide (PA) or polypropylene (PP).
These are combined with regenerated cellulose fibres
like Tencel, Lyocell and viscose, as well as pure silk, fine
merino wool and cotton, which lend the materials a natural
feel while enhancing their hang and tactile qualities. Typically
worn directly against the skin, light-weight summer jerseys
are often made from a single layer of fibres with a synthetic
core wrapped in a natural fibre. Two-layer versions usually
feature functional fibres on the skin-facing interior, while the
exterior is made from a natural fibre material for a pleasant
and comfortable fit. Meanwhile, fine merino wool has con­
quered both summer and winter and can be found in base
layers as well as the mid and shell layers.
Lightness is a hot topic at the moment, and an unspoken
competition is on in the outdoor industry to see who can
make the lightest rain coats or the most insulating sleeveless
jackets. Of course, the real winner here is the consumer,
because lightweight weather protection is usually kept in
your backpack and only used when the temperatures drop
and the heavens open.
Added benefits are nothing new in textiles, but these have
evolved, too. The UV protection needed in the scorching sum­
mer sun has become more or less standard fare in textiles,
which is certainly a welcome development. Meanwhile, new,
cooling elements, created by integrating mineral particles or
reflective additives into fibres, are also turning heads.
Colourkind by Berghaus
According to the World Eco­
nomic Forum, water scarcity
is one of the biggest global
environmental risk factors in
2015. With its Colourkind proj­
ect, Berghaus has developed
an innovative process for
dyeing textiles that uses sig­
nificantly less water. Com­
pared to conventional proc­
esses, its new coloured yarn
goes through fewer steps in
the dyeing process. By adding colour when melting the
polymer, i.e. during the spinning process before the fibre
has been extruded, dye quality is enhanced, colours are
more intense, and products stay looking new for longer. Ac­
cording to manufacturers, the process consumes 89% less
water, 63% less chemicals and 62% less CO2, and requires
67% less oxygen. The British brand has therefore already
saved 2,000,000 litres of water in the production process
in 2015. The economically coloured threads are used in the
Explorer ECO collection, comprising short- and long-sleeved
shirts, shorts and trousers for men and women. These prod­
ucts are enhanced with argentium silver finishing technol­
ogy, which leaves fabrics feeling fresher for longer. This
means garments have to be washed less often, resulting
in further reduced water and energy consumption in private
households.
Columbia
If the impregnation of a membrane jacket isn’t sealed proper­
ly, the wearer will soon experience an unpleasant wet feeling
and wonder if the membrane really works. Now, according to
membrane manufacturers Columbia and OutDry, all this has
come to an end. For the first time, the Italian manufacturer
has joined forces with Columbia to apply the new OutDry
Extreme technology to textiles. This has turned conven­­­t­ional laminate structures for breathable, waterproof jackets
on their head, placing the membrane not on the inside or
between two fabrics as usual, but on the outside. That means
there’s no need to laminate an outer shell, which can become
soaked with water if the impregnation is applied incorrect­ly
or washes out. For outer protection, the membrane is coated
with a specially developed synthetic fabric layer, which is
abrasion-resistant, windproof and waterproof, yet highly
breathable. Rain drops simply bead up and roll off. Of course,
all seams are still carefully sealed with seam tape – but this
is
done from the outside. The inner
shell is made from a light, breath­
able fabric that’s lam­i­nated for a
pleasant, tactile feel. This wicks
away moisture straight to the
outer membrane. This new prin­
­­­ci­­ple therefore delivers opti­
mum wetness protection on
the outside and a high water
vapour permeability on the
inside.
41
Haglöfs
Haglöfs has employed
a newly developed
Gore-Tex laminate in
its new, three-layer,
waterproof Herakles
hardshell.
A key feature of the
jacket is an espe­c­ially soft inner lay­
er that boasts ex­
cellent tactile quali­­
ties. Their so-called
C-Knit technology
is based on a soft,
knitted mesh cons­
truction, meaning
the feel of the ja­
cket is more remini­
scent of a soft-shell
than a tradition­
al
shell. This results in
excellent breathabili­
ty, while retaining
Gore-Tex’s hallmark properties like wind- and waterproofing
and breathability. All this amounts to dramatically reduced noi­
se, with the typical rustling of a three-layer jacket now a thing
of the past.
42
Maier Sports
A waterproof long-distance hiking jacket with a cape: the
Maier Sports jacket has been awarded Europe’s biggest
innovation award, the Plus X Award for High Quality, De­
sign and Function, and outdoor Magazine called it “simply
bril­liant”. The Jacob (men) and Solveig (women) designs
don’t just wow wearers with wind and waterproofing, and
a breath­able mTEX-20,000 membrane laminate; they also
feature super-smart construction. The company took a
pragmatic approach to jacket design and invented a com­
pletely new solution. The basic idea is to keep what little
is in your backpack as dry as you are. A clever backpack
cape patented by Maier Sports (patent number
DEDE102013019515) is attached to the jacket
and offers dual wet weather protection for
hikers and their backpacks. The cape is
made from a featherlight 2.5 layer mTEX20,000 material and can be connected to
the jacket in four ways: by zipper at the
back of the collar, with push fastenings
on the chest panel in the front, and to
the left and right at the hip using adjus­
table straps and push fastenings. The
cape thus drapes over the shoulder
like a Bolero and can be fitted to va­
rious backpacks ranging from 35 to
60 litres, meaning absolutely every­
thing stays dry.
Outdoor Research
For Outdoor Research,
the new Precipice Jack­
etTM is a world first, as
the company presents
its waterproof AscentShellTM 3L-laminate with
electrospinning for the
first time. The hardshell weighs just 308
grams and every
seam is sealed. The
jacket’s light weight
is paired with an
exceptionally
soft
feel and excellent
breathability of
30,000 g/m2 / 24h.
Combined with the
stretchy rip­stop outer material made of 20 denier fibres, the
highly elastic Dynamic Reach material under the arms guaran­
tees complete freedom of movement, whether climbing
in the Alps or doing some serious mountaineering. Suitable
for use with a helmet, the hood can be individually adjusted
thanks to the Halo-Hood-construction and moves with you.
The AquaGuard zipper on the breast pockets and the smooth
AquaGuard Vislon front zipper, both from YKK, are also comp­
letely watertight.
Polartec
In July, Polartec recycled its one billionth PET bottle. In
1993, the company began manufacturing with recycled
materials. Back then, it was a rudimentary technology, pro­
ducing scratchy materials in dull colours that were never
really that popular. However, Polartec’s visionaries worked
hard to perfect the quality of their manufacturing process­
es. In 2009, its share of recycled materials rose to 30%.
A year later, the brand launched Repreve 100, a yarn made of
100% recycled PET bottles. From then on, it no longer had
to make concessions on production, performance or aes­
thetics. The quality could no longer be distinguished from
that of fresh­ly spun polyester fibre – a major milestone for
the brand. Today, a number of well-known labels use Polartec
materials made from Repreve 100, including Eider, Millet,
Montane, Mountain Equipment, Rab, The
North Face, Ternua, Vaude and more. In the
meantime, the share of recycled materials
at Polartec has risen to 60%, and the brand
will recycle its one billionth PET bottle in
July 2015, just in time for Outdoor. In gen­
eral, it would make more sense to use
glass bottles instead of plas­
tic. However, Polartec refuses to drop its mate­
rial of choice; over 1,500 plastic bott­
les are used per second (!) in the USA
alone, while 800 million PET bottles are
in annual circulation in Germany.
43
PrimaLoft
PrimaLoft’s latest innova­
tion, PrimaLoft Silver Insu­
lation Active, is now blue­
sign and OEKO-TEX
Standard 100 approved.
Silver Insulation Active
was launched at the
start of 2015 and, ac­
cording to the manu­
facturer, is the only
insulation
solution
that offers such high
breathability in combi­
nation with the same,
unbeatable
thermal
properties. The soft,
compressible, waterresistant
iso­­­­lation
fleece provides high
thermal comfort even
in high-aerobic, fast-­
forward
outdoor
sports. The unbeata­
ble warmth-to-weight ratio delivers the lightest possible jacket
design, which wicks away excess moisture and body heat and
offers a dry feel for maximum wear comfort. The awarding of
these important European standards will help to reassure
consumers and manufacturers that PrimaLoft meets all the
relevant sustainable quality requirements.
44
VAUDE
With Green Shape, VAUDE is guaranteeing its customers
environmental friendliness, high quality and functionality.
Each product bearing this label is made of sustainable ma­
terials and produced in a fair and resource-efficient manner.
The label’s strict assessment criteria are reviewed at regu­
lar intervals and comprise the entire product life cycle, from
development and production to maintenance and recycling
after use. The brand’s latest innovation is Coffee to Bike!, a
comfy advanced cycling eco seat cushion featured in its lat­
est cycling shorts. The cushion’s outer layer contains recy­
cled S-Cafe polyester, a skin-soft foam layer of S-Cafe oil.
Both are made from recycled coffee grounds. But where
do they come from? Nespresso is just one coffee producer
that collects and recycles its capsules from countries all
around the world – including
South Africa (though not yet
in Germany). The cycling
shorts’ shell layer is made
of old, repurposed nylon
fishing nets, tons of which
can be found floating in the
oceans and pose a signifi­
cant threat to the marine
ecosystem. The material
is used in the Bike Shorts
Advanced Pants and the
SCOPI SYN Jacket, for
instance. It’s a genuine
“re-cycling” project!
45
Talk
’Seeding Brand Longevity’
Wednesday, 15 July and Thursday, 16 July
12:00 and 15:00
Trend Show stage, Hall A2
By Jenni Arksey, Great Britain
Managing Director of Goose Design
Goose Design have collaborated with over 70 global brands
and over the years have identified the key genetics that give
a brand its own persona. Here we will give some insight into
how we delve into the soul of the brand with the objec­
tive of evolving products with a longer
lifecycle and iconic status, and how
brand DNA can tell those genuine sto­
ries to provide defined messages that
ultimately engage with consumers,
despite the ever-changing trends.
46
Notes
HALL OF VISION
Trendbook OutDoor 2Go
Ideas, conception, realisation
Felix J.P. Felixine
Show Zone, Heidelberg
www.showzone.eu
Texts
Ulrike Luckmann, journalist, Munich
luckmannpr.de, www.trends-of-sports.com
Colour consulting
IDEAS – Active Sports Design Network
by Nora Kühner
Fashion – Design – Consulting
www.norakuehner.de
Trend Suppliers
Rainer Angstl, Corinna Bendereit, Berghaus, berrystone,
Jeffrey Bowman, Columbia, Everest Textile, Goose De­
sign, IDEAS, Haglöfs, Kailas, Nora Kühner, Thomas Libke,
Ulrike Luckmann, Maier Sports, Hendrik Morkel, Jakob
Oberrauch, Outdoor Research, Polartec, PrimaLoft, Red­
fox, Marmot, Schöffel, Shimano, Jochen Schnell, show­
zone, Sigg, Ulligunde / Erika Spengler, VAUDE.
Publisher
Messe Friedrichshafen GmbH
Marketing Department
Neue Messe 1, 88046 Friedrichshafen
Phone + 49 7541 708 - 0
Fax + 49 7541 708 - 110
Editors
Ulrike Luckmann, [email protected], München
Layout and graphics
Berthold Müller, [email protected]
Printing
Druckhaus Müller, Bildstock 9, 88085 Langenargen
www.druckhaus-mueller.de
47
2015
15 - 18
JULI
FRIEDRICHSHAFEN, GERMANY
www.outdoor-show.com